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Passionate about PR and communications? Want to boost your employment prospects? Southampton Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism. Read more

Overview

Passionate about PR and communications? Want to boost your employment prospects? Southampton Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism.

With an emphasis on the emergence of ‘peer-to-peer’ communications on digital platforms, this course can help improve the employability of both recent graduates and existing practitioners.

- The course curriculum emphasises content creation and management across paid, owned, earned and shared platforms.
- Students study alongside industry experts with a wealth of first-hand insight to share.
- The course is delivered through interactive seminars. These small group sessions allow for open discussion and regular feedback.
- Students will learn how to commission work and manage relationships with advertising, marketing and brand journalism specialists.
- Work placements and freelance projects are a core part of the curriculum, helping to ensure that students graduate with a range of relevant workplace experience.
- Small class sizes allow for flexibility in the curriculum, helping students to tailor the course to their own interests.
- Assignments can be adapted to suit each student’s unique career ambitions or, if they are working, their employer’s needs.
- Students benefit from a range of guest speakers and practical events including a crisis simulation, an ‘eCampaign’ in a day, and participation in industry events.

The industry -

Modern PR practitioners have to grapple with communication that knows no boundaries. The stakeholder relations manager, the corporate journalist, the digital promoter, the brand content manager - these are the jobs of the future, and the graduates filling these posts will need to know how to do their public relations in an integrated way.

The corporate narrative now has to compete with the user generated content. Traditional news and feature journalism is being pushed aside by citizen journalism and brand journalism, causing PR practitioners to re-think their influencer strategies. Advertisers who were once focused on campaigns in print media are now using rich online content, while native advertising is blurring the lines between public relations and advertising. Those who can surf the waves of this multifaceted world will be the most effective (employable) strategic communicators.

The programme -

As the roles of digital newsroom manager, multimedia advertiser, marketing professional, and corporate PR continue to converge, it is increasingly important that students gain first-hand experience of these functions. With opportunities for networking, live client briefs and portfolio development all built into the course, graduates leave Southampton Solent with a wealth of industry relevant experience to show potential employers.

The ‘Professional Development’ unit gives students work-placement and freelance opportunities, enhancing their professional skillset. Students will also be able to pitch for paid work at Solent Creatives, who specialise in connecting students with businesses who need creative support. These projects can help students to strengthen their portfolio of professional work. For full details of each individual unit, please see the ‘course content’ tab.

Learners are encouraged to carry out additional work experience alongside their regular studies. The course team’s close links with industry have helped past students to negotiate placements at top local and national agencies.

As one of the country’s top creative universities (Which? University Student Survey, 2014), Southampton Solent is proud to offer students a range of high-end media facilities. Students also have the opportunity to access an extensive media loans service, where they can borrow high-end video production and photography equipment.

The course concludes with a major project or dissertation. This is another opportunity for students to specialise their knowledge, conducting in-depth research into an area that complements their unique career ambitions.

Course Content

Units include:

- PR in a Multimedia World (30 credits) - this unit covers how the theory and practice of PR changes as communication moves across paid, owned, shared and earned media. Paradigm shifts from traditional PR approaches are considered in the context of actual PR campaigns currently running.
- Multimedia Campaign Planning (30 credits) - students get the opportunity to develop and implement a number of campaign activities across a wide variety of platforms, testing their ability to integrate paid, owned, shared and earned media in a PR campaign.
- Media Measurement & Evaluation (15 credits) - this unit introduces students to the measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement).
- Research Methods (15 credits) - this unit raises the students’ research skills to master’s level and includes SPSS software and other methodologies that are relevant to their particular areas of interest. This is a shared unit.
- Professional Development (30 credits) - this unit positions the MA programme in terms of the student’s career aspiration, identifying skill sets and development needs in a personal development programme. This forms the basis of a freelance/workplace project and informs the student’s choice of dissertation topic.
- Major Project/Dissertation (60 credits) - the culmination of this MA programme. Theory and practice learned in the previous units inform a final research project.

Teaching, learning and assessment -

Work experience:

One unit (Professional Practice) requires a work placement or freelance project to be completed. Students are encouraged to source their own client (through Solent Creatives) or to find a work placement that is appropriate to their career ambitions. The course team will be available to provide support and guidance as necessary.

The placements and projects vary in length, depending on client needs. The minimum required is a two week placement, but on average the client projects last much longer.

Assessment:

Assessment methods include essays, practical portfolios, reflective reports, and campaign outputs. The major project/dissertation unit includes a presentation during the early stages of development. ‘PR in a Multimedia World’ includes an exam.

Our facilities -

We have a fully equipped IT centre with both PC and Mac computers. These feature industry-standard image manipulation, video and audio editing software. Access to camera equipment and professional recording devices for podcast and video creation is highly likely, and access to photographic equipment is always available.

Web-based learning -

Solent’s virtual learning environment (VLE) provides quick online access to assignments, lecture notes, suggested reading and other course information. The unit materials are posted on the VLE and students are expected to have reviewed them prior to attending class. The materials include journal articles, videos and web-based resources.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

This course provides students with the skills required to progress onto a range of roles in the public relations and communication industry.

Suitable roles for graduates include:

- Public relations (agency and in-house)
- Marketing
- Digital and social media communications
- Crisis management
- Internal communications
- Research and analysis
- Content management
- Stakeholder relations
- Customer communications analysis
- Brand partnership

Links with industry -

Live client briefs are used for the ‘Multimedia Campaign’ unit. The ‘Professional Practice’ unit requires every student to undertake a work placement or freelance project. Students who are in work while taking the course have the opportunity to adapt the topic of their assignments to suit the needs of their employers. Adaptable units include:

- Dissertation/Final Project
- Multimedia Campaigns
- Professional Practice
- Evaluation and Measurement
- PR in a Multimedia World

There is a strong relationship between the course and the Chartered Institute of Public Relations, as evidenced by the participation of the CIPR Presidents in our eBook in a day events. These events have been organised by the MA students for the past two years.

Transferable skills -

MA PR and Multimedia Communication here at Solent offers students the opportunity to develop multiple transferable skills. Graduates will have gained a range of writing, digital, account management, research presentation, marketing and public speaking skills which are valued in many industries.

Further study -

Graduates will be in a good position to pursue further professional qualifications. Chartered Institute of Public Relations diplomas are available in areas of expertise such as crisis management and internal communication. Membership of the CIPR encourages continued professional development (CPD).

MPhil/PhD options are open to those wishing to pursue academic research and teaching.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £6,500 per year

International full-time fees: £10,930 per year

UK and EU part-time fees: £3,250 per year

International part-time fees: £5,465 per year

Other costs -

Students may travel to central London for an agency visit. This has taken place three times over the past six years. Coach tickets can be found for less than £20, and all day tube passes cost around £10.

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Do you want to work on PR campaigns, deliver communications strategies and create exciting multimedia content? Southampton Solent University’s public relations and multimedia communications programme is both academically challenging and industry focused, helping to equip you with the essential skills that PR employers require.

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Our Advanced International Business Management and Marketing Dual Award course meets the needs of excellent graduates who aspire to a global role in marketing. Read more
Our Advanced International Business Management and Marketing Dual Award course meets the needs of excellent graduates who aspire to a global role in marketing.

On successful completion of this course, you will be awarded:
-Advanced International Business Management and Marketing MSc from Newcastle University
-International Business Management MSc from the University of Groningen

This course covers the main aspects of business management and marketing in an international context, including:
-Business strategy
-Corporate finance
-Customer relations management

What you'll learn

Your studies will involve comparative analyses of countries, institutions, cultures and markets. The course also covers the strategic decision making of companies operating within this environment.

You will learn how to:
-Analyse operations functions in different countries
-Understand various institutional environments
-Develop a 'sharp eye' for operations management within international, multinational and transnational enterprises

Your development

On completion of the course, you will be able to demonstrate:
-Knowledge of how to improve the quality of management, leadership and practice in international organisations
-Improved capacity for enquiry, problem solving, critical thinking and analysis
-The ability to communicate and cooperate with individuals from different cultural backgrounds

Career focus

A sample of job titles our graduates now hold include:
-Managing Director
-Financial Analyst
-Legal Contracts Advisor
-Project Technical Leader
-Procurement Agent
-Category Analyst
-Corporate Strategy Intern

Our graduates work for employers such as:
-L'Oréal
-Heineken
-Continental
-Axel Springer SE
-TCD Foods Ltd
-Unilever
-EY
-Bosch
-Mintel

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New digital technologies are changing how we connect and do business. With improved access to the internet through our smartphones and tablets we have become more connected to each other and to what is happening in the world around us. Read more
New digital technologies are changing how we connect and do business.

Overview

With improved access to the internet through our smartphones and tablets we have become more connected to each other and to what is happening in the world around us. At the same time social media and information applications are transforming business. This innovative MSc in Social Media and Management will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on commercial, public, and third sector organisations in the UK and worldwide.

Course content

Social media and information applications are transforming organisational development, competitiveness and flexible working. From raising a company’s profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work. The potential for further change is huge.

You'll develop business awareness and explore the history of organisations, their environments, and the ways in which both have changed. You'll examine how digital information communications technology (ICT) is managed, and learn to identify and analyse the key innovations made possible by new media. You will investigate new methods of digital data analysis and explore the opportunities and challenges presented by the availability of these new data forms.

The Social Media and Management course is taught by experts from both the Department of Sociology and the York Management School, combining experience from the forefront of sociological and business research.

The Social Media and Management course includes seven core modules:
-Understanding Social Media
-Metrics and Society
-Social Research Methods and Management
-Organisational Analysis
-Business Information Systems
-Innovation and Technology Management
-Continuity and Change in Organisations

Careers

You'll develop the skills and knowledge you need to follow a career in social media management or consultancy as an information analyst in public or private sector organisations. The masters in Social Media and Management course also provides an ideal basis to progress to further study at PhD level.

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The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and market and business models of the relevant industries. Read more
The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and market and business models of the relevant industries. With this concept, the MSC exceeds classical notions of marketing. Owing to a combination of thorough theoretical knowledge and projects with partners from practice and research, students are taught an integrated understanding both of corporate management from a customer’s viewpoint and of customer value generation.

Curriculum

On the one hand, our programme is based on the functions of marketing, market research, service management and communication; on the other hand, it provides students with an insight into a great number of up-to-date application areas such as Interactive Marketing, Automotive Marketing or Luxury Brand Management. The selection of application areas is constantly being updated and is intended to provide students with well-founded access to specific markets.
Besides the application areas and the compulsory subjects, core studies consist of independent electives and a Master’s thesis, and are supplemented by Contextual Studies (particularly in sociology, psychology, communication and languages).

Career perspectives

MSC graduates have a wide range of qualifications and are prepared for attractive functions and professional fields such as:
• executive and specialist tasks directly related to the market such as product management, marketing, market research, customer relations management and service quality management;
• communication jobs such as media work, public relations, advertising and e-communication;
• tasks in public administration such as location marketing and the configuration and management of customer-oriented administrative processes;
• corporate start-ups;
• research and teaching at universities and universities of applied sciences.

Studying internationally

The MSC enables students to spend exchange semesters at more than 190 partner universities. There is the additional possibility of completing a CEMS MIM or a DM2 double degree course.
http://www.exchange.unisg.ch

Language

The programme is offered in German and in English.

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Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes 
a company truly successful. Read more

Introduction

Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes 
a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.

The Master of Marketing is suitable both for professionals working in the Marketing field and related areas, as well as those wishing to move into the field.

Course description, features and facilities

Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac.

With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student.

UWA Business School
The UWA Business School is one of the premier business schools in the Asia-Pacific region. The School inspires and propels talented students from around the world to become the respected and innovative academic, community and business leaders of tomorrow.

We are one of only seven institutions in Australia to hold international accreditation from both EQUIS, the European Quality Improvement System and AACSB, the Association to Advance Collegiate Schools of Business. This ensures our degrees are recognised by employers worldwide, and guarantees the quality of our teaching, research and other operational areas.

Our major corporate partners include ATCO Australia, BHP Billiton, Ernst & Young, Macquarie Capital, PricewaterhouseCoopers, Wesfarmers and Woodside. These industry links enable us to provide a richer education for our students, and ensure our programs are relevant and valuable to industry.

Structure

Key to availability of units:
S1 = Semester 1; S2 = Semester 2; S3 = summer teaching period; N/A = not available in 2015;
NS = non-standard teaching period; OS = offshore teaching period; * = to be advised

All units have a value of six points unless otherwise stated.

Note: Units that are indicated as N/A may be available in 2016 or 2017.

Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the Faculty, must complete relevant conversion units up to the value of 24 points from this group, as advised by the Faculty:

S1, S2 ACCT5432 Introductory Financial Accounting
S1, S2 ECON5541 Economics for Business: Applications and Policy
S1, S2 MGMT5504 Data Analysis and Decision Making
S1, S2 MGMT5507 Management and Organisations

Take all units (36 points):

S1, S2 MGMT5506 Ethics and Sustainability Management
S2 MKTG5406 Buyer Behaviour and Decision Making
S2 MKTG5408 Marketing Analysis and Planning
S2 MKTG5462 Global Marketing Strategy
S1 MKTG5465 Applied Marketing Research
S1 MKTG5501 Integrated Marketing Communications

Take unit(s) to the value of 36 points:

S2 EBUS5504 Electronic Business
S1, S2 MGMT5610 Applied Professional Business Communications
S1 MKTG5405 Special Topics in Marketing
S1 MKTG5463 Marketing of Services
S1 MKTG5502 Electronic Marketing
S2 MKTG5505 Marketing and Society
S1, S2 MKTG5561 Marketing Management
S1 MKTG5578 Client Management

Career opportunities

This degree will lead to careers in many areas, including: Sales Manager, Events Manager, Advertising and Promotions Manager, Public Relations, Market Research and Analysis, Customer Relations Management and Market Consulting at a senior level.

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There is an increasing need for specialists within agriculture who have an understanding of both the business and technical aspects of the industry. Read more
There is an increasing need for specialists within agriculture who have an understanding of both the business and technical aspects of the industry. This postgraduate course is aimed at people who are interested in pursuing a career within the land based industries in a professional capacity. This could include consultants, agronomists, animal nutritionists, farm managers/ owners and those working for government departments on technical and regulatory issues.

There is currently a high demand for well trained and suitably qualified personnel within the agricultural industry, and a need for specialists who not only have an understanding of their sector, but have the skills to interact professionally with their clients. A core group of modules will focus on topics such as professional leadership and management, food and agricultural policy, business planning, project management. In order to develop the student’s own area of expertise there are a number of elective modules in business, crop or livestock production. Many positions require professional qualifications so there is the potential within the course to study FACTS, BASIS or AMTRA (additional fee and assessment will be required for these qualifications). In addition, the Institute of Agricultural Management (IAgrM) considers this course as suitable evidence of CPD for those wishing to pursue ‘Professional Agriculturalist’ status.

The course is offered on a part-time distance learning basis to make it accessible to those in employment or with family commitments to be able to participate. Applicants may come from a wide range of backgrounds including farmers, growers, vets and other agricultural and food sector workers who wish to develop their career and businesses in the land-based sector.

Specific course objectives are to provide graduates with:
- the technical and management skills required in modern agricultural professional practice
- the knowledge and understanding of how policy decisions impact on the land-based sector
- the ability to appraise research information and apply this to sustainable agricultural practice

The MSc Agricultural Professional Practice degree is awarded by the University of Glasgow.

Course Content

The programme is a mix of technical production, management, and skills development modules. The MSc consists of eight taught modules, followed by a period of dissertation project work. Five modules are compulsory:

Professional Leadership and Management
This module will develop key skills required for professional practice in Agriculture eg. communication skills, facilitating meetings, networking, customer relations, presentation skills and dealing with the media. It will also focus on professionalism, leadership and management skills and will include the setting of personal goals for career progression and identifying relevant CPD opportunities. Participants will be encouraged to identify and display appropriate attitudes, behaviors and values for their own situation.

Food and Agricultural Policy
This module will develop an understanding of the local, national and international policies that impact on the whole food chain from agricultural production, through business development to the consumer.

Business Planning and Decision Making
Business planning, analysis and decision making are essential components of successful rural business management. The applied nature of this course allows students to choose a business with which they are familiar thus making the experience relevant to their own work environment. This module will assist in the process of formulating a business plan to a professional standard, suitable for submission to a potential lender. The process of planning and control, and assessing the financial consequences of that plan will also be covered in the module.

Project Management for Agricultural Professionals
A key role of any agricultural consultancy is management of projects for clients. Underpinning this work is the role of project management. Firstly, this module will consider how to plan a project, manage resources and monitor progress. Secondly, this module will consider how to design an investigation and then analyse and interpret data from this work. The assignments will apply this information in work related projects.

Topical Issues in Modern Agriculture
The purpose of this module is to allow students to integrate the knowledge they possess and, by constructing a reasoned argument, develop broader understanding of their professional area and its relevance to related industries and the wider society. It is designed to develop the critical analysis and evaluation skills of students whilst dealing with complex issues and making informed judgements. The module will typically consist of a series of structured online debates on selected topics of contemporary relevance. Students will engage in constructive discussion of the topics giving critical analyses of the issues. Students will also research an issue that is relevant to their profession and then present it to the class, for peer review.

A further three modules are chosen from a range of options, including:
- Integrated Agricultural Management
- Sustainable Nutrient Management
- Animal Health and Veterinary Medicine
- Arable Crop Protection
- Grassland and Fodder Crop Protection
- Animal Feed Technology

MSc Project (taken following successful completion of taught modules)
This module takes the form of an in-depth investigative or research project on a topic related to agriculture which will be decided in consultation with the Module Leader and project supervisor. It will develop investigative skills and enable the critical evaluation and presentation of information.

[[Course Structure ]]
The programme is studied by part-time distance learning, with learning material presented using SRUC’s online learning environment which allows students to undertake the course from their own home or workplace.

The course is supported by regular weekend schools where participants attend SRUC Aberdeen for seminars, practical sessions and farm visits which provide a valuable part of the learning experience through group discussions and presentations.

The PgDip is a high level learning course taught at university post-graduate level. Students are required to complete all taught modules detailed above. Typically a student will study four modules per year and complete the PgDip in two years. This would normally take an average of 12 to 15 hours study time a week during ‘term’ time.

Students wishing to complete the MSc, and who reach progression standard, will then go on to complete a research project following successful completion of all the taught modules.

Study weekends are an integral part of teaching and learning through interaction with peers, industry subject specialists and teaching staff. Students are strongly recommended to attend the two study weekends in September and February if they are to succeed in this course.

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Marketing managers oversee the research that provides market knowledge to help guide their decisions. This double degree (Groningen and BI Oslo) will teach you how to become a market-oriented manager. Read more
Marketing managers oversee the research that provides market knowledge to help guide their decisions. This double degree (Groningen and BI Oslo) will teach you how to become a market-oriented manager.

How can you obtain knowledge about what your customer really wants? How can you implement this knowledge in a financially sound marketing plan? How can insights from marketing research be used in marketing plans?

Truly market-oriented (marketing) managers need customer insights to guide decision-making on issues such as which markets to target, which new products to develop, and what communication themes and channels will best build customer and brand equity.

In the Groningen programme the focus is on customer relations and gaining insight into customers. You will learn to collect qualitative and quantitative data about customers and to analyze it using the latest and most advanced marketing research methods.

In the Oslo programme the focus is on strategic marketing theory, statistical methods and financial implications of marketing investments. In both programmes, practitioners in the field relate theory to practice.

The two degrees you get are:
* MSc in Marketing/profile Marketing Intelligence (University of Groningen)
* MSc in Strategic Marketing Management (BI Norwegian Business School, Oslo)

Degree: MA/MSc in Marketing

Why in Groningen?

The programme is a unique combination of two degrees, in Groningen and Oslo. You learn about marketing research and strategic marketing management in an international environment. Besides, it is an internationally accredited programme, ensuring a high quality education that meets both the AACSB and EQUIS standards, which only one percent of universities reach worldwide.

Job perspectives

This double degree has been designed for individuals who aspire to a career as a market researcher in the private or public sector, as a strategic marketing expert, customs relations manager, product or brand manager, database analyst or market intelligence expert.

Graduates qualify for a range of positions in international, multinational or transnational companies.

Some examples:
› strategic marketing expert› customer relationship manager› market researcher› product or brand manager› database analyst or market intelligence expert

Graduates have also acquired the qualifications to enter PhD programmes and work in international research institutions.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Also right from the start of your degree programme attention is paid to academic research and preprofessional development. Since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

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How does marketing impact business and society? What challenges do marketing managers face when deciding how to promote products and services?. Read more
How does marketing impact business and society? What challenges do marketing managers face when deciding how to promote products and services?

Contemporary marketing encompasses activities as diverse as market research, product design and development, strategy and customer relations. It combines advertising glamour with research-oriented analytical skills and strategic decision making.

This course is designed for students who do not have a first degree in marketing or relevant work experience. You learn how marketing drives organisational growth and gain insight into managing marketing projects and teams. You explore the main functions and principles of marketing and management, examining how they impact both business and society.

You study a broad range of marketing disciplines and some of the key challenges facing marketers today. Instead of a dissertation, your research portfolio gives you the opportunity to investigate an organisation of your choice, giving you the chance to apply theory to a live business case study.

Topics may include:
-Key marketing principles
-Strategic brand communication
-Consumer behaviour
-Digital marketing

MSc Marketing Management is taught at Essex Business School, judged a top 20 UK business school by the Chartered Association of Business Schools. More than two-thirds of our research is rated ‘world-leading’ or ‘internationally excellent’, placing us in the top 25 in the UK for research excellence (REF 2014). We’re a global community of staff and students from all over the world; our current Masters students join us from more than 40 countries.

This course is also available to study part-time and you may be eligible for a range of scholarships and discounts, including those for international students. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

Our expert staff have world-class research reputations. They have written about, or worked in, a wide range of organisations and this experience is incorporated into your learning experience.

We’re recognised for being at the forefront of research in: business ethics and corporate social responsibility; organisation studies; leadership and strategy; finance and banking; risk management; and international management.

Our work is informed by a broad range of social science theories and concepts, much of it addressing the important issues currently being faced by marketers, commercial businesses, public sector bodies and not-for-profit organisations.

Specialist facilities

You study this course at our Colchester Campus, home to our landmark Essex Business School building - the first zero carbon business school building in the UK. Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate.

You experience a stunning new work environment and excellent facilities:
-A virtual trading floor with Bloomberg Terminals offering direct use of Bloomberg data, information and analytics
-Light and spacious lecture theatres
-Study pods and innovation booths for group working
-Networking opportunities with visiting businesses
-C café with an adjacent sun terrace
-Study skills workshops and tailored support

Your future

Our courses are designed to foster the business leaders of the future who, through creativity, innovation and ethical awareness, will be able to meet the many challenges that the international business world continues to present.

Our graduates work for a wide range of employers in a host of occupations, including financial analysis, management, public administration and accountancy. Many also take their knowledge and experience of the course and pursue their own entrepreneurial activities and new ventures.

In 2015, 78% of our postgraduate taught students were in work or further study (DLHE). Read our graduate profiles to see some of the organisations our alumni work for.

Our employability team work with the University’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

-Research Portfolio
-Management: Principles and Practices
-Foundations of Management and Marketing
-Consumer Behaviour
-Strategic Brand Communication
-Marketing: Principles and Practices
-Advanced Study Skills
-Digital Marketing (optional)
-Corporate Marketing Strategy (optional)

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Goods are produced for consumers. But how do those goods become finished products and get to where they need to go? Supply chain management masterminds the flow of goods. Read more
Goods are produced for consumers. But how do those goods become finished products and get to where they need to go? Supply chain management masterminds the flow of goods. Raw materials must be stored and catalogued, transformed into usable inventory, and, once finished and given the stamp of approval, must be moved from the point of origin to the point of consumption. The movement of goods is a skillfully designed labyrinth of interlinking networks, channels, and connecting points, with the customer situated at the end of that supply chain. The goal is to satisfy customer demand and optimize the number of organizations in satisfying that demand, while reducing managerial control of daily logistics operations. Less control and more supply-chain partners led to the original concept of supply chain management. The consumer expects dependable and efficient service and assumes the product will arrive in good time and in perfect condition. The manager of the supply chain must ensure that the journey from product inception to customer reception runs without a hitch.

The Master of Science (M.S.) in Management is offered by the Department of Management in the Jennings A. Jones College of Business. This program, with three concentrations, offers students planning, communication, and ethical decision-making skills through experiential learning in which they will find themselves in the trenches of the real-world work environment. Each concentration—Supply Chain Management, Social Innovation and Not-for-Profit Management, and Organizational Leadership—includes a capstone project in which students will partner with an organization in the industry or non-profit sector.

Career

It was once noted that supply chain management deals with a product from cradle to the grave. Supply chain management borrowed from the process known as logistics, which emerged as a procedure in World War II as part of an effort to deliver the right amount of supplies to the troops in the trenches. The supply chain concept, however, focused on the inception of the product, as far back as the design stage, and followed that product all the way through marketing and customer service. The largest Fortune 500 Company, Wal-Mart, owes much of its success to making supply chain management a science. Examples of career opportunities include areas such as:

Corporate upper-level management
Customer relations
Distribution
Government
Healthcare
Logistics
Manufacturing
Procurement
Sourcing
Transportation/trucking/railroad/air/ocean freight/private carrier
Warehousing/inventory

Because this program is relatively new, employer information is still being compiled. Following are examples of employers of Management graduates and Career Fair participants:

American Cellular
Automatic Data Processing
CalsonicKansei North America
Chick-Fil-A Murfreesboro
Consolidated Electrical Distributors, Inc.
Enterprise
Ettain Group
Insight Global, Inc.
Internal Data Resources
Liberty Mutual
Modern Woodmen of America
Nissan North America
Northwestern Mutual Financial Network
PepsiCo Foodservice
Sherwin-Williams
State Farm Insurance
Target Stores
Tennessee Valley Healthcare System (VA)
The Hershey Company
Walter Meier Manufacturing

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Humber’s Hospitality and Tourism Operations Management graduate certificate program is your fast-track entry into one of the world’s most dynamic industries. Read more
Humber’s Hospitality and Tourism Operations Management graduate certificate program is your fast-track entry into one of the world’s most dynamic industries. Gain the skills needed for an exciting career in tourism and hospitality management, both in Canada and internationally.

The program covers key areas of the tourism industry, from human resources to strategic business planning. The curriculum brings the industry into the classroom and connects the student with the industry.

Enjoy small class sizes and faculty with extensive industry experience and strong tourism and hospitality industry connections. An eight-week work placement provides valuable on-the-job experience geared towards future employment.

Professional Accreditations

Qualified students have the opportunity to earn the following certifications:
• Wine & Spirit Education Trust (WSET) Level 1 and Level 2 certifications

Course detail

Upon successful completion of the program, a graduate will:

• Apply financial management principles including cost accounting, management accounting, and audit practices and procedures.
• Apply management theory and operating practices including the fundamental principles underlying management planning, organizing, directing and controlling in a service-driven industry.
• Use financial operating and statistical reports to assist in intermediate and long-term decision making.
• Assess the adequacy of strategic and operational decisions through the application and analysis of appropriate financial indicators.
• Apply strategic marketing principles and techniques in the development of a sound organizational marketing plan.
• Develop effective customer relations, mange guest problems with empathy and sensitivity.
• Apply the concepts of organizational behaviour with consideration of their impact on hospitality and tourism operations.
• Use relevant and current information systems including the use and application of industry-specific and generic software packages relating to operational planning and management.
• Contribute effectively to the development and implementation of management procedures in the supervision of employees, identify and use appropriate motivational and team-building techniques to achieve desired results.
• Apply government legislation and regulations bearing on the hospitality and tourism industry including occupational health and safety legislation, employment standards and labour relations, and contract law.
• Define ethics, integrity and social responsibility, and assess their importance to hospitality administration.
• Conceptualize and develop a new venture small business plan including the role of the entrepreneur or small business owner/operator in the hospitality and tourism sectors.
• Use effective interpersonal skills in the workplace.
• Use effective oral and written communication skills.
• Conduct meetings and make formal presentations through the use of effective public speaking skills and techniques.

Modules

Semester 1
• HTOM 5000: Principles of Tourism and Hospitality
• HTOM 5002: Human Resources Management and Hospitality Law
• HTOM 5003: e-Business and Technology Systems
• HTOM 5004: Tourism and Hospitality Operations and Finance
• HTOM 5007: Tourism and Hospitality Sales and Marketing
• HTOM 5013: Hospitality Operations

Semester 2
• HTOM 5016: Wines and Beverages of the World
• HTOM 5500: Revenue Management in Tourism and Hospitality
• HTOM 5501: Globalization and Sustainable Tourism
• HTOM 5502: Special Event Management
• HTOM 5503: Hospitality Strategic Business Planning
• HTOM 5507: Food and Beverage Management
• WORK 5507: Internship

Work Placement

Your eight-week work placement will provide you with the vital hands-on experience that is highly valued by employers. Gain valuable work-related experience needed for you to embark upon an exciting career in the hospitality and tourism industries.

Our internship co-ordinators provide support in securing your work placement. During the placement, you will receive hands-on experience, network with industry professionals while working under their experienced direction, and showcase your skills and knowledge. Placements provide the opportunity for employers to evaluate students’ performance.

Study Abroad

Qualified students are eligible to undertake a study abroad service learning trip which provides rewarding experiences and opportunities to do community service across the globe.

This trip operates annually in May and is 10 to 15 days in length.

New study abroad trips and initiatives are introduced each fall. Additional fees apply.

Your Career

Take off on a new dynamic career path in the hospitality and tourism industry, either in Canada or internationally.

The global tourism industry is dynamic and ever-changing with over one billion people travelling the world in a single year. International tourism continues to grow 5 per cent annually, accounting for more than an additional 52 million international tourists. The Canadian Tourism Human Resource Council projects that the potential labour shortage in tourism services in Canada could reach more than 228,000 full-year jobs by 2030.

Establish your hospitality and tourism career in a number of diverse sectors including:
• tourist attractions
• hotels and accommodations
• tour operations
• food and beverage
• special event planning
• transportation
• destination marketing
• convention and conference centres.

Graduates work for local and international hotel brands, cruise lines, travel promotion agencies, event planning firms, restaurants, airlines, and various other tourism related businesses and agencies.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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The world of marketing operates within an increasingly dynamic, international arena where competition has intensified and customer needs and wants change by the day. Read more
The world of marketing operates within an increasingly dynamic, international arena where competition has intensified and customer needs and wants change by the day. Change occurs in every aspect of the marketing environment; social, economic, political and especially technological (with the many online and digital developments that occur on a regular and fast-paced basis). Marketing has focused on satisfying customer needs profitably but achieving ‘customer delight’ seems necessary now for commercial success.

Who is the MSc Marketing programme for?

The MSc Marketing programme has been developed for students seeking a career within marketing management in private, public or not-for-profit sector organisations across the globe. Our students typically go on to secure key marketing posts in large international companies but some find posts in smaller businesses, charitable organisations and public sector bodies.

Applicants should possess a minimum of a 2ii honours first degree - in business or a in a related subject with appropriate links to marketing.

MSc Marketing Programme Content and Structure

The recently revised MSc Marketing programme introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice. The MSc Marketing programme is divided into two 12-week teaching semesters that incorporate specialised marketing modules such as ‘Global Marketing Strategy’, ‘Advanced Marketing Research Applications’ and ‘Analysing Buyer Behaviour and Brand Dynamics’. The MSc Marketing programme also contains core modules that provide students with key research and personal development skills.

In the remainder of the MSc Marketing programme the student has the opportunity to explore in detail an aspect of marketing through the Masters Dissertation. A dissertation preparation support module course guides students through this key project and a personal supervisor is appointed to offer advice on the initial proposal and throughout the dissertation process.

A combination of lectures, seminars and workshops are employed top convey information and facilitate student learning. The Northumbria University’s e-learning platform, Blackboard, and e-library are key tools in the Learning and Teaching Strategy of Northumbria University, of the Faculty of Business and Law, the Newcastle Business School and therefore of the MSc Marketing programme. This ensures that the programme is fully backed with the University’s latest investments in learning and teaching and technology.

The MSc Marketing programme’s Assessment Strategy includes the use of examinations, assignments workshop and e-learning platform activities. The combination used varies between modules but overall there is a fair but challenging balance of assessment methods.

Marketing offers so many different career roles and responsibilities from Advertising Executive to Database Manager; Public Relations Executive to Customer Services Manager. The student should possess a high level of energy and enthusiasm for the subject along with good creative and analytical skills. Former students from the programme have taken up careers such as Advertising Executive in an agency, Customer Services Manager in retail and Direct Marketing Manager in the charity sector

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This course is accredited by the Chartered Institute of Marketing. On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. Read more
This course is accredited by the Chartered Institute of Marketing.

On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. You will work on live case studies and consultancy projects throughout the course, including a marketing research project for an organisation. Along with the theory, you will gain the practical marketing experience that employers are looking for. Additional workshops further improve your career opportunities, through gaining knowledge from experts and by developing key transferable skills. You will gain a good understanding of how these marketing are applied.

See the website http://www.brookes.ac.uk/studying-at-brookes/courses/postgraduate/2015/marketing-january/

Why choose this course?

- Employability: This course helps you develop academically and professionally through professional skills workshops held throughout the course. This enhances your future employment prospects. You will benefit from the Chartered Institute of Marketing (CIM) dual award for a professional diploma. Oxford Brookes is also recognised as an exam centre for the Institute of Direct and Digital Marketing (IDM). You can access the IDM's resources and job website. By focusing on the digital aspects of marketing you will be prepared for a range of careers including customer relationship management and direct marketing.

- Teaching and Learning: Oxford Brookes University Business School offers a great environment for studying Marketing. We have a track record of excellence in teaching, learning and research and you will be supported in your studies and beyond. Oxford Brookes University Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.

- Experiences: Our course is interactive and social. We provide you with the chance to bond with your classmates and get to know your new surroundings. One way in which we do this is through the GPS Oxford Challenge. You will search Oxford for clues and tasks, earning points for completing the challenges on the tablet device, with the winning team announced at the end of the day.

- Oxford Location: Oxford offers everything you could want as a student and more. As one of the world’s great centres of learning, it is a bustling and stunning cosmopolitan city full of history and beautiful buildings. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region. Oxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available.

- Student support: As a student you will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Specialist facilities

Our Business School Postgraduate Centre at Wheatley Campus has a state-of-the-art lecture theatre, well equipped seminar rooms and a postgraduate lounge and private study area.

The Wheatley Campus library provides specialist business resources including 1,000 sets of UK and overseas companies' annual reports, statistics on all aspects of business and management, postgraduate MA, MBA, MSc and PhD theses in marketing and marketing examination papers.

How this course helps you develop

- You will develop an advanced knowledge and critical understanding of the most important and current marketing concepts, approaches and frameworks. Concepts are related to a wide variety of marketing contexts, with an international and multicultural dimension, to develop your ability to apply your learning to their specific circumstances.

- The class discussions, hands-on projects, consulting assignments and guest talks with marketing professionals from a broad range of organisations create an intellectually stimulating environment. You will learn about marketing management in practice, about the latest research developments and about what it takes to succeed in a career in marketing. We provide personalised guidance and access to a large range of workshops and networking opportunities. You can take advantage of the exemptions that the programme carries for the Chartered Institute of Marketing (CIM) professional certification and prepare for the Institute of Direct and Digital
Marketing (IDM) professional certificate.

Careers

- By completing this master's course you will ready for a career in marketing within many different types of organisations, including manufacturing and retailing, service organisations, charities and government.

- You will enhance your career opportunities and be well prepared for a range of roles including marketing manager, product and brand management, market analysis and research, customer relationship and services management, sales and account management, direct marketing, internet marketing, public relations, media and advertising.

- You will be equipped to start your own business.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.

Research highlights

Research areas covered in the department of Marketing include brand management (including brand equity, branded content, brand personality, political branding, brand mapping and place branding), customer engagement and retention strategies, digital marketing strategies, digital economy and social media.

Research in this department is grouped around three clusters: Brand Strategy, Customer Relationship Management and Digital Marketing.

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The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs. Read more
The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.

Visit the website: https://www.wu.ac.at/en/programs/masters-programs/marketing/overview/

Course detail

Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.

The MSc in Marketing program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills for creating, communicating, and delivering value to customers through customized products and services.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.

Format

Choose from seven electives: Retail and Sales Management, Service Marketing and CRM, Marketing Management, International Marketing Management, Marketing Communication and Consumer Behavior, Marketing Project Management, and Interactive Marketing and Social Media.

Almost all of the courses count a maximum of 30 participants. All classes are extremely interactive with a high degree of team work, which creates a collaborative and entrepreneurial atmosphere.

First Year

In the courses of the first year you develop the core knowledge and skills. You will gain thorough grounding the areas of customer-focused marketing and consumer behavior, research tools and planning techniques, as well as strategic and instrumental aspects of marketing. Furthermore, you will start linking ideas from different areas of your study subjects.

Second Year

In the second year students can specialize in the areas of their interests through several electives to choose from. Additionally, students have the option to develop more towards the qualification as a marketing specialist / executive function or an academic / advanced marketing management consulting career. The second year also offers opportunities to gain international experience through an exchange semester at a partner university or – for selected students – through a double degree with the Università Commerciale Luigi Bocconi, Italy.

Study abroad

50% of our students study abroad. Additionally to an exchange semester at one of WU's 120 prestigious partner universities, selected students can gain a double degree by doing their 2nd year at Università Commerciale Luigi Bocconi (Milan, Italy).

Career Prospects

Our graduates have numerous career opportunities in a variety of organizations, such as:

- Multinational companies (as brand or product manager, market research analyst, customer relationship manager, sales manager or marketing communications manager)

- Small and medium enterprises (responsible for sales, marketing, advertising, promotions, and public relations)

- Consulting firms

- Research centers and educational institutions

How to apply: https://www.wu.ac.at/en/programs/masters-programs/marketing/application-admission/

Funding

Information on funding can be found on the following webpage: https://www.wu.ac.at/en/students/my-degree-program/masters-student-guide/grants-and-scholarships/

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In a world where organisations are under increasing public scrutiny, protecting a company's corporate reputation and sending out the right messages are vital for survival. Read more
In a world where organisations are under increasing public scrutiny, protecting a company's corporate reputation and sending out the right messages are vital for survival. Gain a career in corporate communications, public relations consultancy or in managing corporate brands.

From corporate social responsibility to crisis management, communication is becoming an increasingly major part of business strategy and a growing area of employment. Using the latest research and details of current best practice, you learn how to manage relationships with key stakeholders, including employees, and promote a positive corporate reputation.

Communication specialists who can take a strategic view of business are in high demand and those with a thorough understanding of current communication technology are in short supply. We help to meet that demand by giving you a unique experience combining advanced knowledge of up-to-the-minute communication skills and techniques with case studies and practical examples of best practice. You graduate equipped with analytical tools which can be used across all sectors and will give you a competitive edge in the marketplace.

We have worked to build a course that is tailored to enhance your ability in the job market. We specifically aim to develop an experience that comprises curriculum content, student interaction and building relationships with members of faculty to equip you with the analytical tools and instruments that will allow you to be at the forefront in the marketplace.

Course unit details

The course consists of both compulsory and optional taught units. Compulsory course units include:
-Corporate Communications
-Corporate Reputation Management
-Organisational Communication
-Marketing and Communications Professional Analytics

Optional course units include:
-Business-to-Business Marketing
-Consumer Behaviour
-Corporate Social Responsibility
-Crisis Management
-Customer Experience Management and Relationship Marketing
-Digital Technologies for Marketing
-International Marketing
-Integrated Marketing Communications and Advertising
-Relationship Marketing and Customer Experience Management
-Retail Marketing
-Services Marketing

Career opportunities

Typical areas within organisations and roles that you can aspire to are those related to the strategic management of communications, organisational reputation, public relations or crisis management. These skills are applicable in every sector of economic activity, from industry to service organisations, in the private and public sectors.

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Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up. Read more
Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up.

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you.

This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place.

We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of this programme are:

- To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets

- To foster a creative and systematic approach to problem-solving in the area of strategic marketing

- To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

Visit the website http://www2.gre.ac.uk/study/courses/pg/mark/stratm

Public Relations and Marketing

These programmes are ideal for marketing professionals looking to develop a greater understanding of the field they are in. The aim is to advance an individual's marketing skill and understanding to meet the competitive challenges of the marketplace.

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.

Business English for Academic Purposes - Level 4
The Scholarship of Marketing (15 credits)
Creating Marketing Strategy (30 credits)
Inside the Customer's Mind (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 30 credits from this list of options.

Branding (15 credits)
International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Digital Creativity (30 credits)
Promotional Effectiveness (30 credits)
Consumer and Celebrity PR (15 credits)

Part time
- Year 1:
Students are required to study the following compulsory courses.

Business English for Academic Purposes - Level 4
The Scholarship of Marketing (15 credits)
Creating Marketing Strategy (30 credits)
Inside the Customer's Mind (30 credits)

- Year 2:
Students are required to study the following compulsory courses.

Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 30 credits from this list of options.

Branding (15 credits)
International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Digital Creativity (30 credits)
Promotional Effectiveness (30 credits)
Consumer and Celebrity PR (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0009/645381/Strategic-Marketing-MA-P10204.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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