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Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. Read more
Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. The MSc Digital Marketing degree enables you to develop digital marketing plans and strategies, through an emphasis on solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects. You will develop the skills to formulate appropriate responses (from both a client and agency perspective) to complex marketing problems, within fast paced, challenging marketing environments.

Course content
You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, campaign planning, customer insight and global marketing will prepare you for a number of digital marketing opportunities on graduation.

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

Fees for 2017

Home fees - 1 year full-time: £8000.00

International fees: £10,920.00

Our facilities
Over the past few years, we’ve redeveloped both of our campuses so that you have the best facilities available for your degree. We pride ourselves on the quality of the learning environment we can offer our students.

At Bognor Regis campus there is an integrated approach to the provision of learning resources and support.

We offer a substantial collection of books, journals and other materials to help you further your research.

A range of study areas for group and quiet study including Wi-Fi areas for laptop use are available, or you can use our open access PC and Mac areas.

We use an electronic learning environment with an expanding portfolio of online library resources from anywhere at any time.

There are also purpose built classrooms for the teacher training courses, as well as lecture and seminar rooms.

Our award winning Learning Resource Centre is at the heart of the campus. It hosts a modern library service with areas for quiet and silent study on both floors.

Also situated in the LRC is the Support and Information Zone, Costa Coffee and over 80 open access work stations.

An equipment loans centre offers laptops, tablets and other electronic devices for short and long term loans.

You will be assigned a Personal Tutor from the start of your course who will work with you throughout your studies to help you achieve your academic best.

Where this can take you
There are a number of roles for which the course will prepare you, both client side, as well as within an agency. These could include account management, campaign management, search engine optimisation and customer relationship management.

Indicative modules
Marketing Management
Consumer Behaviour
Digital Campaign Planning
Social Media Marketing
Global Marketing
Customer Insight and Analytics
Research Methods
Agency Life
Teaching and Assessment
The course is mainly assessed through coursework.

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This MSc is particularly suitable for students who have studied marketing at undergraduate level and wish to develop a deeper understanding of the tools and techniques available to marketers operating in a multi-channel world. Read more


This MSc is particularly suitable for students who have studied marketing at undergraduate level and wish to develop a deeper understanding of the tools and techniques available to marketers operating in a multi-channel world. Markerting in the digial realms is a constantly changing landscape and it presents marketers with both challenges and opportunities. For example, online advertising is now a significant channel, social media have captured a huge percentage of users’ time spent online and video has now become a common element of the online media mix.


Advanced Digital Communications; Building Customer Insight; Communications and Media Management; Design Thinking in Marketing; Marketing in the 21st Century; Retailing in the Digital Age; Web Analytics; Web Applications; Designing and Managing Research Projects.

Visit our website for further information...

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This MSc Marketing Analytics degree programme aims to introduce the latest developments and techniques in “refining” this new oil into greater business opportunities in the marketing area. Read more


This MSc Marketing Analytics degree programme aims to introduce the latest developments and techniques in “refining” this new oil into greater business opportunities in the marketing area: the programme is designed to provide training and education for those who wish to understand how marketing data is collected, stored, analysed, disseminated, and interpreted in order to make sound marketing decisions. After studying this programme, students will be wellequipped to work in the analytical area to draw actionable insights from “Big Data”.


Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy

Optional modules: Consultancy Skills; Project Management; Internet intermediaries and data protection law; Luxury Marketing; Digital Marketing; Strategic Brand Management; SAS Software for Data Analysis and Modelling; Forecasting; Revenue Management

Visit our website for further information...

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This programme is designed for recent graduates who wish to pursue a marketing career. Read more


This programme is designed for recent graduates who wish to pursue a marketing career. It offers detailed understanding of marketing functions, in terms of delivering corporate and customer value, and you will develop interpersonal skills alongside a criticalnderstanding of the competitive environment and the demands this places on organisations.


Introducing to Marketing; Customer Insight; Integrated Marketing Communications; Measuring Marketing Effectiveness, Strategic Marketing Decisions; Designing and Managing Research Projects; Data Driven Marketing; Digital Marketing. Optional Modules: Data Analytics; Luxury Marketing; Strategic Brand Management; Business Ethics; Web Analytics; Design Thinking in Marketing; Project Management.

Visit our website for further information...

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The MSc in Digital Marketing delivers a professional postgraduate qualification taught by industry experts. Read more
The MSc in Digital Marketing delivers a professional postgraduate qualification taught by industry experts. Drawing on the expertise and insight of the UK’s leading practitioner-trainers, the syllabus has been developed to combine an examination of current industry concerns and considerations with a robust academic approach.

The programme is specifically designed for those with significant industry experience, equipping you with practical, immediately applicable skills for the workplace and the long term ability to assess and critique digital marketing practice and implementation to support ongoing career development. Taught part-time, each unit is comprised of 6-8 face to face classroom days and extensive collaborative learning and self-study conducted online. Face to face days are delivered at Manchester Met Business School and are usually scheduled in two blocks per term.

Candidates commit to one stage at a time, with stage one conferring a Postgraduate Certificate, stages one and two a Postgraduate Diploma and all three stages leading to the achievement of the full MSc.

As part of our on-going drive to build effective, industry-recognised training across all areas of digital marketing, the Business School developed this programme, the UK's first MSc in Digital Marketing Communications. The course combines expert teaching and top quality tutorial guidance and academic support with considerable online support for each study unit. This course is designed specifically to give you work-based skills and to fit around your current employment.

Study periods are flexible and you can choose the pace of study, although the full programme must be completed within five years of the start date. If you choose to study for the Certificate or Diploma, you can take study break before moving to the next stage. Upon completion of the qualification, you should have a thorough knowledge of the digital marketing landscape and the practical skills to evaluate and implement digital communication techniques in the workplace.

Core units

Masters Level Thinking
This unit will develop your critical thinking, reflective writing and other advance study skills, including analysis and referencing, to successfully operate at Masters level. In particular the unit will introduce you to the general research methods needed to successfully underpin knowledge and to develop a research proposal or brief.

Digital Strategy: Planning in Integrated Digital Communications
Examining the role and opportunities for digital in a wider communications context. Themes will include reviewing the market, channel-specific best practice, strategic planning techniques and effective measurement.

Digital Strategy: Thinking and Innovation
Looking at how to align digital operations and business objectives and manage the tensions introduced by the disruptive influence of innovation. Themes will include the principles of strategic leadership and the operationalization of strategic thinking

Lifecycle one: Content Strategy for customer engagement
An exploration of driving customer engagement through effective content production and management. Themes will include understanding customer needs, proposition management, content planning and distribution and auditing and evaluation techniques

Lifecycle two: Growth and Performance Management
Investigating how effectively leveraging customer insight can lead to greater relevancy and efficiency in campaigns to improve results and lead to a cycle of continuous improvement. Themes will include CRM and eCRM, campaign planning, operational optimisation and collection and interpretation of insight.

The dissertation stage lasts for seven months, throughout which you will have regular meetings with your supervisor either online or face to face. You will also attend two initial training days to help you scope and structure your research.

Special Features

■ This course has been written and will be taught by the UK’s leading industry practitioners.
■ There is a strong emphasis on new practice, with a course structure that allows for content flexibility to ensure material remains current in this fast moving industry.
■ Assessments are based on the application of learning to your own business or that of a client, allowing your study to deliver immediate value to your business
■ The course is managed by MMC Learning, a professional qualification provider with an excellent reputation for ensuring programmes are delivered with the needs of busy professionals firmly at front of mind.
■ Enrolment on the MSc will entitle you to access a vast number of resources, including webinars and keynotes from leading industry experts as well as extra-curricular events to support wider exploration of the issues that matter to you

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Gain the skills to become a successful retail marketing expert, developing an in-depth knowledge of the multichannel nature of retail and how to manage each platform effectively. Read more
Gain the skills to become a successful retail marketing expert, developing an in-depth knowledge of the multichannel nature of retail and how to manage each platform effectively.

With the growth of online shopping, new technology and consumers wanting better value and high-quality service, demand for skilled retail marketing managers is greater than ever before. You will examine consumer behaviour, learning how to engage potential customers across all existing and emerging channels such as in-store, online and via mobile devices.

You will also look at the role of leaders ? how they recruit, how they manage a team and how a good leader can have an impact on marketing, store activity and, ultimately, business success.

Whether you are thinking about working for a large international organisation or considering setting up your own small retail outlet, this course will help you achieve the career you want.

Visit the website http://courses.leedsbeckett.ac.uk/retailmarketingman_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.


With a greater understanding of how to achieve the maximum benefits from all aspects of retail marketing management, you will be able to make a real impact on your company’s efficiency and profitability. You will have the enterprise skills to set up your own business and apply your industry-based knowledge to a variety of retail situations.

- Retail Marketing Manager
- Retail Brand Manager
- Retail Manager
- Marketing Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

You will work with industry experts from Leeds and beyond, and be able to network, discuss and share your experiences with fellow retail professionals during specialist guest lecture events and presentations.

At Leeds Business School, we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, the Shadow Chief Secretary to the Treasury, the past Chair and President of the Academy of Marketing, the Chief Executive of the British Bankers' Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

Agile Customer Insight
Consumption choices range from small, insignificant purchases to large, once-in-a-lifetime occasions. You'll learn to appreciate the importance of consumer behaviour for retail organisations and develop your own analysis of influences on consumer behaviour patterns.

Business Consultancy Project
Apply your learning to any real organisational strategic across any relevant business and management discipline. Supported by a business mentor, you'll be encouraged to work independently and manage a client consultant relationship.

You will carry out an in-depth research project in a subject area that is appropriate to the course and of particular interest to you.

Managing Marketing
Develop the knowledge and competencies required to act as an effective marketing manager. You will look at staff management and development, team building, information systems, management of external suppliers, and performance measurement and analysis.

Omni-Channel Retailing
Develop a strategic awareness of the direction and nature of our future retail industries. You'll examine retailers' expansion into various online and off-line channels including e-commerce, m-commerce and 'bricks and clicks'.

Strategic Leadership & Implementation
Evaluate, synthesise and create a variety of approaches drawn from theory, research and practice, to lead strategy from its conception to implementation and evaluation.

Option Modules

Entrepreneurial Marketing & Innovation

International Marketing - Emerging Markets

Marketing Communications Strategy

Omni-Channel Strategy

Strategic Brand Management

Strategic Marketing

Talent Management


- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Marketing managers oversee the research that provides market knowledge to help guide their decisions. This double degree (Groningen and BI Oslo) will teach you how to become a market-oriented manager. Read more
Marketing managers oversee the research that provides market knowledge to help guide their decisions. This double degree (Groningen and BI Oslo) will teach you how to become a market-oriented manager.

How can you obtain knowledge about what your customer really wants? How can you implement this knowledge in a financially sound marketing plan? How can insights from marketing research be used in marketing plans?

Truly market-oriented (marketing) managers need customer insights to guide decision-making on issues such as which markets to target, which new products to develop, and what communication themes and channels will best build customer and brand equity.

In the Groningen programme the focus is on customer relations and gaining insight into customers. You will learn to collect qualitative and quantitative data about customers and to analyze it using the latest and most advanced marketing research methods.

In the Oslo programme the focus is on strategic marketing theory, statistical methods and financial implications of marketing investments. In both programmes, practitioners in the field relate theory to practice.

The two degrees you get are:
* MSc in Marketing/profile Marketing Intelligence (University of Groningen)
* MSc in Strategic Marketing Management (BI Norwegian Business School, Oslo)

Degree: MA/MSc in Marketing

Why in Groningen?

The programme is a unique combination of two degrees, in Groningen and Oslo. You learn about marketing research and strategic marketing management in an international environment. Besides, it is an internationally accredited programme, ensuring a high quality education that meets both the AACSB and EQUIS standards, which only one percent of universities reach worldwide.

Job perspectives

This double degree has been designed for individuals who aspire to a career as a market researcher in the private or public sector, as a strategic marketing expert, customs relations manager, product or brand manager, database analyst or market intelligence expert.

Graduates qualify for a range of positions in international, multinational or transnational companies.

Some examples:
› strategic marketing expert› customer relationship manager› market researcher› product or brand manager› database analyst or market intelligence expert

Graduates have also acquired the qualifications to enter PhD programmes and work in international research institutions.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Also right from the start of your degree programme attention is paid to academic research and preprofessional development. Since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

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The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Read more
The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Customers are central to marketing, which to a large extent involves making promises to customers and then meeting the expectations thus created. This is accomplished through the firm's own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often international in scope, which is reflected in the content of the different courses in various ways. The international aspect of the marketing programme is also evident in the international faculty and study body, as well as in the possibility to study abroad for a semester.

Thus, the marketing programme prepares you for a wide range of international management careers within the private and public sectors including:

- consulting
- entrepreneurial management
- innovation management
- communication management

The programme in Marketing qualifies you in state-of-the-art approaches to each of the following marketing policy areas:

- innovation and channel management
- product/market selection
- pricing and profit planning
- marketing research
- customer relationship
- communications management

These areas will be taught in individual courses and integrated into an advanced course on marketing management and strategy.


In the first semester four prerequisite courses offer you an advanced insight into the theories of social sciences that are crucial for the understanding, definition and solution of marketing problems.

The Marketing Research course gives you a set of tools and models that are essential for the design and evaluation of empirical studies that can support decisions in the marketing policy areas. The course will cover major research tasks and methods including the construction of questionnaires, scale development, observational methods, response models and choice models.

The Marketing in Context course enable students to identify and analyse the stakeholders, flows and interactions, which are impacted by and which impacts on particular changes in the boundary conditions of a marketing system. Also, you will be able to analyse macro-marketing environments and marketing systems in order to develop strategies, which further the aims of the focal stakeholders, whether these are private companies, governmental and/or non-governmental organisation.

Economics of Strategy
This course studies how firms create a competitive advantage and maintain it, and analyses strategic choices regarding the boundaries of the firm, the incentive mechanisms and the organisational structure that will best serve their strategies.

The Economic Psychology covers the fundamentals of human behaviour in economic contexts, from a social cognition perspective as well as from a judgment and decision-making perspective. The course applies fundamental theories and methods to key areas in marketing, including consumer and industrial buyer behaviour, marketing management, pricing, communication, innovation, and relationship marketing.

The second semester comprises the following compulsory specialisation courses

Marketing Communication discusses the role of communication as well as of how the integration of several communication tools may support to achievement of the overall goal of the firm’s communication strategy.

Pricing Strategy provides an introduction to the firm’s pricing problem and provides practical techniques to understanding price setting in the context of the firm’s customers, costs and competition.

Innovation Management focuses on understanding the challenges, mechanisms and approaches for the management of innovation.

Managing Marketing Channels and Networks presents the concepts and analytical tools needed to design, build and manage distribution channels and networks.

Customer Relationship Management provides an insight into the theoretical and conceptual foundations of CRM, how CRM can enhance organisational performance and the role of measuring and managing customer satisfaction, customer loyalty and customer profitability.

Marketing Management and Strategy ends the semester by focusing on marketing management from a strategic perspective, combining and linking all policy areas to decision-making at top management level.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

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This programme is ideal if you wish to use your analytic skills to derive and obtain useful insights from large amounts of data. Read more
This programme is ideal if you wish to use your analytic skills to derive and obtain useful insights from large amounts of data. By equipping you with the rigorous modelling and consulting skills needed to understand, manage and communicate useful insights from ‘big data’, it prepares you to inform business decisions or government policies.

Taught modules are delivered by our group of internationally recognised management scientists who are actively working with business, government and non-profit organisations to tackle routine, strategic or policy problems.

Our industry advisory board ensures that the focus of our taught modules is of both academic and practical relevance. IBM, our partner, has jointly developed with us two modules (Customer Analytics and Leading Analytics Initiatives), and sponsors a student prize.

During the summer, you will undertake a supervised consulting or research project. This will give you the opportunity to apply powerful tools such as data mining, forecasting, optimisation, simulation and decision analysis to a particular area of business or policy, equipping you with skills highly prized by employers.

Core study areas include consulting for analytics, discovery analytics, decision analytics, managing big data, customer analytics, leading analytics initiatives, operations analytics, policy and strategy analytics, and a consulting or research project.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/business-analytics-consulting/

Programme modules

Semester 1:
- Consulting for Analytics
You will learn the craft and skills required by analytic consultants, and which employers look for but often find lacking. It will cover process aspects of analytics projects, as well as skills in client interaction, problem structuring and data elicitation (with individuals and/or groups, and with hard/soft data), presenting data-driven analyses, report writing, and developing simple bespoke decision support systems.

- Discovery Analytics
You will be introduced to common statistical methods to explore and visualise cross sectional and temporal data. You will also learn about the design and conduct of data collection efforts, together with methods for dealing with data outliers and missing data. Industry-leading tools that are in high demand from employers (e.g. SAS and SPSS) will be used.

- Decision Analytics
Your will be introduced to common operational research techniques to help determine the best course of action for a given decision or problem. Topics covered include optimisation, simulation and decision and risk analysis.

- Managing Big Data
Your will learn about the challenges and opportunities derived from the increased volume, variety, velocity and value of data that is available today. A range of big data topics will be covered including data type, data integration, data technologies, and data security.

Semester 2:
- Customer Analytics
You will focus on analytics techniques that can help organisations gain a deeper insight into customers’ behaviour and attitudes towards their products and services. It will cover approaches designed to provide a profile of customer segments, such as those grounded in data mining and multivariate statistical analysis. Industry-leading tools that are in high demand from employers (e.g. SAS and SPSS) will be used. There is an IBM sponsored student prize on this module.

- Leading Analytics Initiatives
You will learn about the issues associated with implementing an analytics capability in organisations. It will cover topics on how to develop an analytics strategy, how to embed analytics in organisational processes to ensure they deliver value, and how to deploy analytics throughout the organisation to improve decision making. There is an IBM sponsored student prize on this module.

- Operations Analytics
You will focus on analytics techniques that can help organisations to develop a better understanding of operational processes, and identify efficiency and cost reduction opportunities. Topics covered include advanced optimisation and simulation techniques.

- Policy and Strategy Analytics
You will focus on analytics techniques designed to tackle complex policy and strategic issues. It will cover approaches designed to explain the behaviour of complex social systems or assess the consequences of complex decisions, in order to provide the levers for policy and strategy making in a variety of sectors.

- Consulting or Research Project


Taught modules are assessed by a mixture of coursework and examinations.
The summer project is assessed via a written dissertation.

Careers and further study

Business analytics is a new and rapidly developing field, and individuals with analytics skills are in short supply.
Graduates from this programme can expect to work as management consultants, business analysts, policy analysts, marketing researchers, operations researchers, and data scientists.
We have developed two modules - Customer Analytics and Leading Analytics Initiatives - in close collaboration with our partner IBM, who also sponsor a student prize.

Why choose business and economics at Loughborough?

Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.

Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.

The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.

- Internationally Accredited
The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).

- Career Prospects
Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.

*Source: DLHE

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/business-analytics-consulting/

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Goods are produced for consumers. But how do those goods become finished products and get to where they need to go? Supply chain management masterminds the flow of goods. Read more
Goods are produced for consumers. But how do those goods become finished products and get to where they need to go? Supply chain management masterminds the flow of goods. Raw materials must be stored and catalogued, transformed into usable inventory, and, once finished and given the stamp of approval, must be moved from the point of origin to the point of consumption. The movement of goods is a skillfully designed labyrinth of interlinking networks, channels, and connecting points, with the customer situated at the end of that supply chain. The goal is to satisfy customer demand and optimize the number of organizations in satisfying that demand, while reducing managerial control of daily logistics operations. Less control and more supply-chain partners led to the original concept of supply chain management. The consumer expects dependable and efficient service and assumes the product will arrive in good time and in perfect condition. The manager of the supply chain must ensure that the journey from product inception to customer reception runs without a hitch.

The Master of Science (M.S.) in Management is offered by the Department of Management in the Jennings A. Jones College of Business. This program, with three concentrations, offers students planning, communication, and ethical decision-making skills through experiential learning in which they will find themselves in the trenches of the real-world work environment. Each concentration—Supply Chain Management, Social Innovation and Not-for-Profit Management, and Organizational Leadership—includes a capstone project in which students will partner with an organization in the industry or non-profit sector.


It was once noted that supply chain management deals with a product from cradle to the grave. Supply chain management borrowed from the process known as logistics, which emerged as a procedure in World War II as part of an effort to deliver the right amount of supplies to the troops in the trenches. The supply chain concept, however, focused on the inception of the product, as far back as the design stage, and followed that product all the way through marketing and customer service. The largest Fortune 500 Company, Wal-Mart, owes much of its success to making supply chain management a science. Examples of career opportunities include areas such as:

Corporate upper-level management
Customer relations
Transportation/trucking/railroad/air/ocean freight/private carrier

Because this program is relatively new, employer information is still being compiled. Following are examples of employers of Management graduates and Career Fair participants:

American Cellular
Automatic Data Processing
CalsonicKansei North America
Chick-Fil-A Murfreesboro
Consolidated Electrical Distributors, Inc.
Ettain Group
Insight Global, Inc.
Internal Data Resources
Liberty Mutual
Modern Woodmen of America
Nissan North America
Northwestern Mutual Financial Network
PepsiCo Foodservice
State Farm Insurance
Target Stores
Tennessee Valley Healthcare System (VA)
The Hershey Company
Walter Meier Manufacturing

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The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and market and business models of the relevant industries. Read more
The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and market and business models of the relevant industries. With this concept, the MSC exceeds classical notions of marketing. Owing to a combination of thorough theoretical knowledge and projects with partners from practice and research, students are taught an integrated understanding both of corporate management from a customer’s viewpoint and of customer value generation.


On the one hand, our programme is based on the functions of marketing, market research, service management and communication; on the other hand, it provides students with an insight into a great number of up-to-date application areas such as Interactive Marketing, Automotive Marketing or Luxury Brand Management. The selection of application areas is constantly being updated and is intended to provide students with well-founded access to specific markets.
Besides the application areas and the compulsory subjects, core studies consist of independent electives and a Master’s thesis, and are supplemented by Contextual Studies (particularly in sociology, psychology, communication and languages).

Career perspectives

MSC graduates have a wide range of qualifications and are prepared for attractive functions and professional fields such as:
• executive and specialist tasks directly related to the market such as product management, marketing, market research, customer relations management and service quality management;
• communication jobs such as media work, public relations, advertising and e-communication;
• tasks in public administration such as location marketing and the configuration and management of customer-oriented administrative processes;
• corporate start-ups;
• research and teaching at universities and universities of applied sciences.

Studying internationally

The MSC enables students to spend exchange semesters at more than 190 partner universities. There is the additional possibility of completing a CEMS MIM or a DM2 double degree course.


The programme is offered in German and in English.

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This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need. Read more
This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need.

During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems.

Distinctiveness within the diet of study comes from a focus on the contemporary consumer. Today’s consumer is more marketing savvy, more environmentally aware of the responsibilities associated with the market place, and has greater engagement with technology. Understanding this emergent being is crucial to marketing practitioners in developing innovation within the marketing field. This greater understanding will help marketers to develop more appropriate strategies and communications methods and thus facilitate more effective bi-directional communication which will assist with organisational success, but also with the creation of a more satisfied customer base. The inclusion of modules such as ‘Innovation in Consumerism and Market Research’, ‘Trends in Marketing’ and ‘Social and Sustainability Marketing’ will allow the student to focus in depth on the matters that are crucial in developing organisational success that pays due regard to the customer base.

Course content allows you to focus on how research can inform practice, and strengthen performance in complex modern markets. You will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today’s rapidly changing international business environment.

Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating traditional approaches to communications.

You will challenge the broad-based concepts and philosophies of modern marketing and consider the importance of a customer-centric, service dominant approach to marketing, where the balance of power is shifting from marketer to consumer. You will gain an insight into emerging trends in contemporary marketing practice, underpinned by cutting-edge approaches to managing an organisation’s reputation and its brands. You will also learn how to communicate with the end consumer and other stakeholders through traditional and new media.

See the website http://courses.southwales.ac.uk/courses/507-msc-marketing

What you will study

Throughout your studies, you will explore a wide range of marketing philosophies and functions, challenging traditional methods and contemporary thinking. Research skills will focus on the effect of new and emerging media on modern organisational thinking. You will test issues surrounding areas such as corporate ethics, branding, and marketing strategy, as well as question communications theory and develop new ideas in line with marketing thinking and consumption.

Modules you will study:

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Brands and Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Social and Sustainability Marketing
You will gain an understanding of social, economic, ecological issues in domestic and global markets.

- Trends in Marketing
You will learn about contemporary and emergent issues in marketing.

- Creativity in Advertising and Promotion
On this module you will learn about the best use of creative processes of ads and promotion.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

There is a varied lecture and seminar programme, case studies, visits, and analyses of contemporary marketing campaigns. Teaching is delivered by a team of research-active academics who maintain close links with the Chartered Institute of Marketing (CIM). You will have access to some of the world’s top marketing journals and publications, as well as specialist guest lectures.

Work Experience and Employment Prospects

This course will enable students with a limited marketing background to enhance their employability and skills, and will also enable those established practitioners to consolidate their knowledge through the contextualisation of theory within practice and vice versa. This will allow a deeper understanding of the discipline within the field.

This course has been designed to meet the development needs of those who want a career in marketing. As such, it reflects the requirements of dynamic organisations of various sizes and types, in a range of sectors.

Our marketing graduates can be found in a variety of senior marketing positions with national retailers, international charities, leading financial institutions and professional sports clubs.

Many graduates have also set up their own consultancy firms or continue their studies to doctoral level, becoming experts in their own specialist fields of marketing.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of marketing in depth.

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The manager's role has become increasingly challenging with intense competition, increasing expectations, sustainability, innovation, technology change and alliances all making managers' tasks ever more complex and demanding. Read more
The manager's role has become increasingly challenging with intense competition, increasing expectations, sustainability, innovation, technology change and alliances all making managers' tasks ever more complex and demanding. Yet with the ability to deal confidently with challenges like these, you can look forward to a rewarding future in virtually any organisation.

The MSc in Business Management will give you the skills and insight needed for a successful business career, as well as the qualifications and confidence to lift you above other candidates in the job market.

Course detail

To succeed in today's management environment, you need to understand and react to the implications of financial, operational, strategic and organisational changes, as well as being able to manage and motivate people. The course will help you link theory and practice relevant to today's organisations, giving you the personal tools to create, implement and progress the most effective management policies.

You will gain a solid grounding across all the main business disciplines, while also having the opportunity to tailor the course towards your specific areas of interest with modules covering everything from the strategic and financial, to sustainability, innovation, leading people and managing change.

Many of our tutors have worked in industry, as well as being active researchers in the field of business and management. This combination of practitioner-led teaching, backed by the latest research, means you can look forward to insightful, up-to-the-minute teaching that will equip you to take your management career to the next level.


The Postgraduate Certificate is made up of four modules. You will need to choose at least two of the four core modules below. You can also choose up to two option modules.

The Postgraduate Diploma is made up of the four core modules, plus four optional modules.

For the Masters, you will complete a dissertation.


Core modules:

• Managing Finance
• Meeting Customer Needs
• People and Organisations
• Strategic Analysis
• Dissertation

Option modules:

• Managing Change
• Leadership
• Project Management
• Innovation, Creativity & Enterprise
• Management Consulting Project
• Customer Relationship Management
• Global Marketing
• Sustainable Procurement


You'll learn through formal classes and seminar sessions, with a focus also on group work and independent study. Our diverse cohort means you will be able to work with, and learn from, students from many different countries and backgrounds. The work will include assignments, exercises, case studies and presentations, with an emphasis on independent learning to develop your problem-solving skills.


The course primarily uses continuous assessment through marked assignments, which are either organisation or role-focused, and of great practical benefit to you as an individual and to your organisation. You will typically have one shorter assessment during the module and a longer assessment at the end.

Careers / Further study

The MSc in Business Management at Bristol Business School will give you the broad-based skills and insight needed for a successful career in business or management, with the opportunity to work anywhere in the world, and in any sector.

If you are studying the course alongside your current employment, the skills and qualification you gain will help you improve your performance in your current role, while also enhancing your future prospects.

How to apply

Information on applications can be found at the following link: http://www1.uwe.ac.uk/study/applyingtouwebristol/postgraduateapplications.aspx


- New Postgraduate Master's loans for 2016/17 academic year –

The government are introducing a master’s loan scheme, whereby master’s students under 60 can access a loan of up to £10,000 as a contribution towards the cost of their study. This is part of the government’s long-term commitment to enhance support for postgraduate study.

Scholarships and other sources of funding are also available.

More information can be found here: http://www1.uwe.ac.uk/students/feesandfunding/fundingandscholarships/postgraduatefunding.aspx

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This course is also offered at the Bangor Business School - London Centre. Banking and financial services represents a highly competitive and rapidly changing sector in every modern economy. Read more
This course is also offered at the Bangor Business School - London Centre.

Banking and financial services represents a highly competitive and rapidly changing sector in every modern economy. Changes in customer requirements, technology, competitive conditions and regulation create the need for managers, traders and analysts to make rapid and often far-reaching decisions about their short term operations and long term strategies. The MSc and MA in Banking and Finance degree courses at Bangor offer you a unique opportunity to study advanced theory and practice relating to financial services, and to develop an appreciation of the causes and significance of current developments in this vitally important and dynamic sector of the economy.

Issues you will tackle as part of your MA/MSc Banking and Finance degree programme include:

Why are the banking systems in different countries (such as the UK, Germany, Japan and the US) so diverse?
What determines the structure, performance and efficiency of banking and financial markets?
Why do banks and financial intermediaries exist?
What are the main theories of the banking firm?
How relevant are financial intermediaries in a world of increasing securitization and with the evolution of virtual banking?
How do banks optimally allocate capital?
Does bank regulation increase or decrease risks?
How do we measure the risks undertaken by banks?
Can regulators reduce the likelihood of systemic (system-wide) risk?
What are the relationships between risk and return governing investment in company shares and other derivative instruments?
Can market risk be priced accurately? Can credit risk be priced accurately?
How should institutional investors go about constructing a portfolio of assets to maximise returns on behalf of investors?
How can we assess the investment performance of pension funds, insurance companies and unit trusts?
How do banks use futures, options, derivatives and swaps to manage their balance sheet and off-balance sheet risks?
What are the key principles of international portfolio management in a world of fast and unpredictable movements in exchange rates?
How do banks manage their business so as to maintain customer relationships, improve operational efficiency and add shareholder value?

With these needs in mind, the MSc and MA Banking and Finance programmes at Bangor are designed to develop participants' existing skills through a scheme of specialist advanced study. An important objective is to provide participants with relevant analytical training, so that they are familiar with the latest theoretical and practical developments relating to banking, finance and capital markets. These programmes provide a coherent theoretical framework for the various subject areas, but the emphasis throughout is on advanced practical application of financial techniques in a real-world setting.

The availability of parallel MSc and MA degrees in Banking and Finance allows you to choose between registering for a more technical MSc degree (including a compulsory element in Financial Econometrics), and a less technical MA degree (for which Financial Econometrics is optional). The MSc degree may be more suitable for applicants with some previous background in mathematics, statistics or econometrics, while the MA degree is more suitable for applicants who prefer to adopt a predominantly non-quantitative approach to their studies. However, both degrees include a compulsory module in Research Methods, which includes coverage of both quantitative and non-quantitative research techniques.

ESRC Recognition

The MA Banking and Finance is recognised by the Economic and Social Research Council (ESRC) as the first year of a 1+3 PhD training programme.

Course Structure

January intake: Taught modules are undertaken in the period of January to June and September to January and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

September intake: Taught modules are undertaken in the period of September to June and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

Compulsory modules

Research Methods: This module develops knowledge of intermediate and advanced research methods, and provides a basis in research methodology for those who may eventually wish to pursue research degrees.

Bank Financial Management: This module provides a grounding in the nature, strategic context and managerial functions of financial management in banks, and other financial services firms.

International Financial Markets: This module provides an overview of financial instruments in a multi-currency world, taking account of insights from portfolio theory concerning the relationship between risk and return, the diversification of risk, and the pricing of assets.

International Banking: This module examines the origins of international banking, the activities of international banks, the markets in which they participate, and the sources of risk.

Financial Crises and Bank Regulation: This module examines why banks and financial markets are inherently vulnerable to crises, and analyses the role of policy makers and institutions. The roles of monetary policy, bank supervision and regulation, corporate governance and ratings agencies in mitigating or exacerbating crises are considered.

International Financial Management: In this module the financial management of multinational companies and the influence of macroeconomic, fiscal, currency and political environments on business and financial decision-making are examined in an international and global context.

Optional modules

Islamic Finance: This course provides an insight into topical issues relating to Islamic financial instruments and related risk management issues.

Corporate Risk Management: This module provides an analysis of pure risk and its management.

Financial Institutions Strategic Management: This module examines the main theoretical and practical issues concerning banking business. You will develop a critical awareness of the theory of the banking firm, the motives for international banking, and regulatory and structural issues impacting on bank behaviour.

Financial Analysis: This module analyses the techniques that are used to evaluate a company’s financial position and performance.

Investment Strategy and Portfolio Management: This module evaluates the development of investment strategies for bonds, equities and derivatives that are designed to achieve optimal risk-return outcomes, and examines the measurement and evaluation of the performance of a portfolio of investments.

Islamic Banking: This module provides an insight into the key features of Islamic banking business.

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The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market. Read more
The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market.

This postgraduate course is specifically designed to give you the skills, knowledge and insight to develop a global vision of a business and the ability to successfully design and manage a luxury hospitality brand.

Course detail

You will learn how to:
• learn new approaches where empathy, intuition and the art of anticipation are dominant approach business challenges from a global perspective
• integrate academic and technical knowledge
• assess situations from financial, commercial and cultural standpoints.
• champion and protect the trusted reputation of brands
• develop action plans based on rigorous theoretical frameworks
• manage change and transfer competencies and know-how
• work in teams to learn how to build commitment
• develop the communication and organisational skills that secures team 'buy-in' and successful project management.

The curriculum is linked externally with leading luxury hospitality brands and enterprises and internally with the academic hospitality community, ensuring your learning is always considered from a practical angle.


• The Luxury Hospitality Business Environment
• Designing the Customer Experience I
• Designing the Customer Experience II
• Business Performance Analysis
• Brand Reputation Management
• E-Strategies and Systems
• Research Methods
• Dissertation.

Career and study progression

The course combines, academic rigor with contemporary managerial and strategic issues in luxury hospitality management. Whilst this enhances your employability in the growing and dynamic hospitality industry, it can also be applied to a range of other professions.

Skills such as brand management or customer experience are also valuable in industries such as PR or advertising, whilst studying business in a global context prepares you for numerous other career paths.

Whilst studying, you may have discovered an area you want to learn more about. Postgraduate study enables you to specialise in the field you are passionate about. Progression to MPhil and PhD research degrees are possible.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

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