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Masters Degrees (Customer Insight)

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Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. Read more
Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. The MSc Digital Marketing degree enables you to develop digital marketing plans and strategies, through an emphasis on solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects. You will develop the skills to formulate appropriate responses (from both a client and agency perspective) to complex marketing problems, within fast paced, challenging marketing environments.


Course content
You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, campaign planning, customer insight and global marketing will prepare you for a number of digital marketing opportunities on graduation.

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

Fees for 2017

Home fees - 1 year full-time: £8000.00

International fees: £10,920.00

Our facilities
Over the past few years, we’ve redeveloped both of our campuses so that you have the best facilities available for your degree. We pride ourselves on the quality of the learning environment we can offer our students.

At Bognor Regis campus there is an integrated approach to the provision of learning resources and support.

We offer a substantial collection of books, journals and other materials to help you further your research.

A range of study areas for group and quiet study including Wi-Fi areas for laptop use are available, or you can use our open access PC and Mac areas.

We use an electronic learning environment with an expanding portfolio of online library resources from anywhere at any time.

There are also purpose built classrooms for the teacher training courses, as well as lecture and seminar rooms.

Our award winning Learning Resource Centre is at the heart of the campus. It hosts a modern library service with areas for quiet and silent study on both floors.

Also situated in the LRC is the Support and Information Zone, Costa Coffee and over 80 open access work stations.

An equipment loans centre offers laptops, tablets and other electronic devices for short and long term loans.

You will be assigned a Personal Tutor from the start of your course who will work with you throughout your studies to help you achieve your academic best.

Where this can take you
There are a number of roles for which the course will prepare you, both client side, as well as within an agency. These could include account management, campaign management, search engine optimisation and customer relationship management.

Indicative modules
Marketing Management
Consumer Behaviour
Digital Campaign Planning
Social Media Marketing
Global Marketing
Customer Insight and Analytics
Research Methods
Agency Life
Project
Teaching and Assessment
The course is mainly assessed through coursework.

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. On the MSc International Management course you will develop an understanding of a range of global businesses, their operations and the cultural differences of international management. Read more

On the MSc International Management course you will develop an understanding of a range of global businesses, their operations and the cultural differences of international management. You will study the various business functions, such as marketing, finance and strategy, taking in to account global environmental factors (economic, political and social) in which international organisations operate.

One of the big differences on this course is the focus on acquiring the skills you will need to work in international organisations. You will learn about a range of international organisations and develop your general management skills and intercultural management skills. You will gain practical experience by working on a live consultancy project for a commercial or not-for-profit organisation and have the opportunity to take part in field trips to study organisations in other countries.

With this master's degree, graduates go on to successful international careers with a range of commercial and not-for-profit organisations around the world.

Course content

Compulsory modules

On the MSc International Management course you will study the compulsory modules listed below, and then choose between completing a dissertation or client based research project. 

Please see the course structure chart.

  • Research Methods
  • Introduction to the Principles of Marketing
  • Finance and Accounting for Business
  • Global Strategic Management
  • International Organisations
  • Leading and Managing: International Perspective

You can choose between taking a Consultancy Project module or the International Management in Practice: Study Trip module

Elective modules: 

You choose two optional modules, enabling you to pursue your own study interests. Presentations are made in Semester 1 so that you are well informed before nominating your preferred choices.

  • Entrepreneurship
  • Global Marketing Strategy
  • Corporate Governance and Social Responsibility
  • Strategic Business Simulation
  • Regional Studies: Developing Economies of Asia, Africa and Latin America
  • Procurement and Supply Chain Management (SCM)
  • Physical Logistics and Distribution
  • Resourcing, Talent and Performance Management
  • Managing Employment Relations
  • Customer Insight and Engagement
  • Corporate Finance Concepts
  • Project and Contract Management
  • Strategic Brand Management
  • International Business in Practice - Study Trip

Capstone Module Choice

You will choose one of the following capstone modules that best suits your academic interests or professional development requirements.

  • Dissertation
  • Synoptic Research Project
  • Client-based project

Chartered Management Institute (CMI) Accreditation

This course is dual accredited by CMI – a CMI accreditation means you have the option to graduate with your degree and gain a professional CMI qualification (Level 7 in Strategic Management and Leadership) and there’s no extra study involved. This accreditation is not only a hallmark of excellence, but also provides you with benefits. For example, student members can access online content, networking events, company visits, online seminars and mentoring.

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured group assignments.

Teaching staff at the Business School are researchers and/or from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Each module is assessed using a range of different methods including examinations, assignments, individual or group reports and group presentations. This range of assessments will help you to develop the analytical and presentational that employers within different organisations look for.

Specialist facilities

At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.

We're investing over £30m to create modern teaching and learning facilities and creating a new home at Headington for the Business School.

Set to be complete in 2017, you'll see:

  • The Business School brought together in a modern, professional environment
  • 30 teaching rooms and a collaborative lecture theatre
  • A new Main Hall with soundproof wall, perfect for teaching and events like graduations
  • Social learning spaces and a cafe
  • A new gateway into the Headington Campus.

Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Field trips

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.

Field trips are optional and incur a cost.



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The MSc Marketing gives you a strong foundation in marketing theory and practice. With live case-studies, consultancy projects and skills workshops, we encourage an innovative and creative approach to your learning. Read more

The MSc Marketing gives you a strong foundation in marketing theory and practice. With live case-studies, consultancy projects and skills workshops, we encourage an innovative and creative approach to your learning. You will combine theory and practice to develop the key transferable skills that employers are looking for. If you begin your course in September you have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either a dissertation or client project. By gaining this professional experience you will be well prepared for your future career.

We aim to and give you a wealth of knowledge in marketing management so you gain an understanding of:

  • customer behaviours and expectations, and the variety of channels used to interact with customers
  • analysing marketing data
  • devising marketing strategy for global brands and organisations.

We help you develop the decision-making skills and rationale to devise marketing plans and communications. With a range of specialist modules to choose from you can develop an area of marketing expertise, giving you even further career options.

Course content

You will study six compulsory modules and a module which helps develop your professional and academic skills. In addition, you will choose two optional modules and then you can complete either a dissertation or client project, or if you start the course in September, you also have the opportunity to apply for an 8 month paid work placement in a marketing role. If you choose not to take a work placement, the course lasts 12 months. If you start in September and take the work placement the course lasts 17 months. Please see the September entry and January entry course structure charts.

You will also have the opportunity to study for and sit the professional certificate exam from the Institute of Direct and Digital Marketing (IDM) in addition to gaining exemptions from the Chartered Institute of Marketing (CIM) diploma, thus enhancing your professional profile.

Compulsory Modules   

  • Introduction to the Principles of Marketing
  • Understanding Customer Behaviour
  • Professional and Academic Development
  • Research Methods for Events and Marketing
  • Digital Marketing and Analytics
  • Global Marketing Strategy

Optional Modules

  • Customer Insight and Engagement
  • Digital and Social Media Marketing Strategy
  • Brand and Marketing Communications
  • Strategic Brand Management
  • International Luxury Marketing
  • Managing the Luxury Experience

You must choose 1 of the following: 

  • Dissertation
  • Client Project
  • Placement Project

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.

You will gain practical experience and put your knowledge of marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.

Specialist facilities

We're investing over £30m to create a modern teaching and learning facilities and creating a new home at Headington Campus for the Faculty of Business.

Set to be complete in 2017, you'll see:

  • the Faculty of Business brought together in a modern, professional environment
  • 30 teaching rooms and a collaborative lecture theatre
  • a new Main Hall with soundproof wall, perfect for teaching and events like graduations
  • social learning spaces and a cafe
  • a new gateway into the Headington Campus.

Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Teaching Location

If you are starting your course in September 2017 all your teaching is likely to be located at the Headington Campus.

Field trips

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.



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Summary. Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions. Read more

Summary

Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions. You’ll also learn about cutting-edge areas that only a small number of UK analytics programmes offer, such as text mining and use of data from social networks. Another distinctive feature of the marketing analytics course is the opportunity to learn R and SAS software – both of which are invaluable for a career in analytics.

Modules

Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy

Optional modules: Consultancy Skills; Project Management; Internet intermediaries and data protection law; Luxury Marketing; Digital Marketing; Strategic Brand Management; SAS Software for Data Analysis and Modelling; Forecasting; Revenue Management

Visit our website for further information.



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Summary. With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. Read more

Summary

With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests.

Modules

Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Consultancy Skills; Luxury Marketing; Strategic Brand Marketing; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy; Project Management; Software for Data Analysis and Modelling; Digital Marketing; Forecasting; Revenue Management; Internet Intermediaries and Data Protection Law.

Visit our website for further information.



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Summary. One of just a few specialist MSc Digital Marketing courses in the UK, this masters will bring you up to date with the latest digital marketing concepts and techniques, equipping you for a career in this exciting and dynamic industry. Read more

Summary

One of just a few specialist MSc Digital Marketing courses in the UK, this masters will bring you up to date with the latest digital marketing concepts and techniques, equipping you for a career in this exciting and dynamic industry. You’ll have the opportunity to focus on digital marketing concepts and techniques, and gain an understanding of the technologies that underpin them. You’ll develop your skills through real-world marketing projects and simulated business exercises.

Modules

Marketing in the 21st Century; Marketing Communications and Media Management; Building Customer Insight; Retailing in the Digital Age; Web applications; Web Analytics; Designing and Managing Research Projects; Advanced Digital Communications; Design Thinking in Marketing; Dissertation.

Visit our website for further information.



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Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry. Read more

Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

Designed to challenge and inspire, our programme is intensive and academically challenging. You'll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

What you will study

Contemporary Issues for Business and Society

This core module reflects the fact that organisations do not operate in a vacuum: they are both shaped by and themselves also shape the geo-political, economic, social and technological environments in which they operate. Understanding the interaction between organisations and their wider contexts is essential to effective management and responsible leadership. This module is designed to equip students with the information and analytical skills required to critically reflect upon some of the most significant issues which pose challenges to business managers and organisational leaders in the modern world.

Consumer-Led Fashion Marketing

This module is designed to provide an in-depth and critical understanding of consumer-led marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision making. A range of models of consumer behaviour, including consumer value, are examined in the context of strategic decision making and relationship building.

Strategic Decisions in the International Fashion Marketplace

Core to organisational success is strategic planning, implementation and evaluation. This module considers the challenges facing organisations in the contemporary marketplace and explores the creation and consideration of solutions that arise from such. Adopting a marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent marketing plan.

Digital Fashion Branding and Delivery

The module explores the role of technology and the creative process in the development of brands. Focusing on the emergence and growth of virtual realities and e-communications, students will examine how the creation and delivery of a new brand concept through creative technologies represents a transformational shift in the entrepreneurship, commerce and professional practice of the contemporary marketer.

Fashion Buying, Merchandising and Distribution

This module provides students with a critical understanding of the buying, merchandising and distribution functions with a fashion organisaton. The associated management processes are explored in detail, including analysis of market trends, product concept, sourcing, buying, merchandising, logistics and distribution channel decisions. The aim being to furnish students with the ability to critically examine the inter-relatonships that exist between these different processes.

Personal and Professional Development

Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.

Research Methods

Develops your advanced skills related to a range of research methods needed for academic and practical research at a Masters Level.

Dissertation

The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. The Applied Research project involves collection of secondary and primary data. The Management Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Management Consultancy project is normally primary data based and requires the student to adopt the role of a consultant.

Why choose this programme?

  • This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena.
  • The university prides itself on creating a friendly and highly supportive learning environment for all its students.
  • We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects.
  • All teaching and learning on the programme is supported by cutting edge e-learning technologies.
  • Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors.
  • Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas.
  • The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry.

Professional accreditation

EPAS

MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.

Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda. 

EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.

Find out more

CIM

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. 

GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Find out more about CIM Membership.



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Combining cutting-edge academic theory with decades of practical experience in the field, our MSc International Marketing gives you the tools and confidence you need to meet the demands of an increasingly global business environment. Read more

Combining cutting-edge academic theory with decades of practical experience in the field, our MSc International Marketing gives you the tools and confidence you need to meet the demands of an increasingly global business environment. Our approach to marketing is creative, socially driven, and focused on preparing you for a successful career.

Our diverse teaching team, who have both academic and industry experience across a wide range of disciplines, and are involved research and consultancy activities across all sectors. You'll be challenged and inspired with a varied and pragmatic programme - including industry-led workshops and masterclasses, as well as business projects and presentations designed to simulate real-life challenges and develop your practical skills.

You'll gain new insight into consumer behaviour, marketing planning, branding and how technology can help you create meaningful change. Your programme is accredited by the Chartered Institute of Marketing (CIM) - the leading professional body for marketers worldwide, whose qualifications are highly sought after by employers. And you'll join GCU's thriving and diverse community, with a shared commitment to global engagement and social responsibility that will help you make a positive impact no matter where you go next.

What you will study

Contemporary Social Marketing

The aim of this module is to explore the theory and practice of social marketing and in particular its contemporary application in terms of campaign conception, execution and evaluation through both traditional and new media approaches.

Contemporary Issues for Business and Society

Explores the geo-political, economic, social and technological environments in which businesses operate and encourages you to critically reflect upon these issues.

Personal and Professional Development

Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.

Research Methods

Develops advanced skills related to a range of research methods needed for academic and practical research at Masters level.

Consumer-Led Marketing

Focuses on consumer-led practices within marketing, exploring the processes involved in utilising customer insight to build strategic relationships with consumers.

Strategic Decisions in the International Marketplace

Adopting a marketing planning perspective this module will equip you with the necessary tools, skills and insights to create and implement a successful marketing plan.

Brand Value – Inception to Delivery

Addresses the role of technology and the creative process in the development of international brands. Particular emphasis is placed on the tools and operations within e-marketing.

Dissertation

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of marketing.

Assessment methods

The nature of coursework assessments range from individual and group-based projects leading to individual and group reports, the use and application of creative technologies, virtual projects and campaigns, blogs, group presentations and self and peer review exercises.

Professional accreditation

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Your career

Our CIM-accredited MSc in International Marketing ensures you'll be equipped for a successful marketing career across the public, private or third sectors in the UK or internationally. Join us to launch a fast-paced career - and make a real and immediate impact.



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Modern business is increasingly global - and we have designed a programme to match. This MSc gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you. Read more

Modern business is increasingly global - and we have designed a programme to match. This MSc gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You'll also study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.

What you will study

Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 6 modules, plus a Dissertation.

Strategic Marketing of Luxury Goods

Explores how the assets of a luxury company can be used to create and deliver value to stakeholders, particularly customers and stakeholders. Students are provided with the opportunity to develop a managerial overview of how marketing interacts with the other functional areas of the luxury business.

Legal Aspects of Brand Management

Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an industry placement, volunteer, study abroad or take part in desk based consultancy in order to be better prepared for their personal and professional life.

Consumer-Led Sustainable Marketing

Designed to provide an in-depth and critical understanding of consumer-led sustainable marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision-making. The module evaluates the psychological, social and economic roots of the discipline of consumer behaviour and relates these to contemporary consumers.

Global Branding and Integrated Marketing Communications

Provides students with a critical understanding of branding theory through an examination of key theoretical frameworks relevant to brand identity, personality, brand relationships and brand culture. Various sectors including fashion, luxury, travel and entertainment are explored while providing students an understanding of marketing communication's mix.

Research Project: Design and Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Dissertation

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing.

Graduate prospects

You'll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.



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Modern business is increasingly global - and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you. Read more

Modern business is increasingly global - and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You will study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.

What you will study

Global Marketing Strategy

Considers the challenges that organisations face in the contemporary global B2B and B2C marketplace and explores strategic options internationally. Adopting a strategic marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent strategic marketing plan to take an organisation global.

Product and Service Innovation and Global Logistics

Examines the interconnection of an entrepreneurial mind-set and its role in the process of product and service innovation in a private, public or third sector. By critically appraising effective and responsible marketing solutions for sourcing and global logistics, students will develop a portfolio of how to take their innovation to market and realise its benefits internationally.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk based consultancy. Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.

Consumer-Led Sustainable Marketing

Delivers a critical, in-depth understanding of consumer-led sustainable marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision-making. The module evaluates the psychological, social and economic roots of the discipline of consumer behaviour and relates these to contemporary consumers.

Global Branding and Integrated Marketing Communications

Provides students with a critical understanding of how a brand may be marketed via digital communications and placed within the global marketplace. Various sectors including fashion, luxury, travel, entertainment and technology are explored while providing students with an in depth understanding of branding theory.

Research Project: Design and Methods

Introduces students to research approaches, time and project management skills essential for their dissertation and similar tasks in the future. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Dissertation

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a relevant area of marketing which could become the starting point of your career in global marketing

Your career

You'll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.



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The MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies. You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on digital marketing and how it integrates into an overall marketing framework. Read more

The MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies. You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on digital marketing and how it integrates into an overall marketing framework.

You have the choice of applying for an 8 month paid work placement in a marketing role instead of completing a dissertation or client project. By gaining this professional experience you will be well prepared for your future career. 

Your individual employment prospects will be enhanced through knowledge of marketing and digital marketing theory and practice. In addition, you will have the opportunity to sit the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members also benefit from digitally focused job opportunities available through the IDM’s digital hub.

The current fast-changing media and technology environment presents many challenges to marketers. You will develop the skills to analyse complex marketing situations in the digital environment, and reach decisions on solutions and actions. You will acquire the specialist digital marketing knowledge needed to understand and create digital marketing solutions, preparing you for a number of marketing roles including Digital Marketing Analyst, Social Media Manager, Communities and Social Media Specialist.

Course content

Compulsory Modules

You will study eight compulsory modules and a module which helps develop your professional and academic skills. In addition, you will choose two optional modules and you also have the opportunity to apply for an 8 month paid work placement in a marketing role, or you can complete either a dissertation or client project. If you choose not to take a work placement, the course lasts 12 months. If you take the work placement the course last 17 months.

Please also refer to the course structure chart.

  • Introduction to the Principles of Marketing
  • Understanding Customer Behaviour
  • Research Methods for Events and Marketing
  • Professional and Academic Development
  • Digital Marketing and Analytics
  • Customer Insight and Engagement
  • Digital and Social Media Marketing Strategy
  • Global Marketing Strategy

Optional Modules – choose one of the following

  • Client Project
  • Placement Project
  • Dissertation

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.

You will gain practical experience and put your knowledge of marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.

Specialist facilities

We're investing over £30m to create a modern teaching and learning facilities and creating a new home at Headington for the Oxford Brookes Business School.

Set to be complete in 2017, you'll see:

  • The Faculty of Business brought together in a modern, professional environment
  • 30 teaching rooms and a collaborative lecture theatre
  • A new Main Hall with soundproof wall, perfect for teaching and events like graduations
  • Social learning spaces and a cafe
  • A new gateway into the Headington Campus.

Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Field trips

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.



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The MSc International Events Marketing welcomes students new to marketing and events and those with some events and marketing experience who wish to specialise or broaden their expertise. Read more

The MSc International Events Marketing welcomes students new to marketing and events and those with some events and marketing experience who wish to specialise or broaden their expertise. Working closely with our Research Centre for International Tourism and Events Management, you will explore recent research and the challenges within the sector to help develop your potential to become a leader within the events sector.

You will gain a strong foundation in marketing theory and practice and its relevance and application within an events context. With live case-studies, simulations and skills workshops we encourage an innovative and creative approach to your learning. 

We place emphasis on theory and practice and the development of core employability skills. You have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either a dissertation or client project.

You will gain a wealth of knowledge in events marketing including:

  • the core principles of events marketing
  • contemporary issues, challenges and research in the events sector
  • customer behaviours and expectations, and the variety of channels used to interact with customers, thereby developing a customer-centric stance 
  • analysing marketing data
  • devising marketing strategy for global brands and organisations
  • developing the decision-making skills and rationale to devise marketing plans and communications. 

Course structure

You will study nine compulsory modules including a module which helps develop your professional and academic skills. In addition, you can choose to apply for an 8-month paid work placement or take a Dissertation or Client Project. If you choose to take the work placement the course last 17 months. If you choose not to take a work placement the course lasts 12 months.

Compulsory Modules   

  • Principles of International Events Marketing
  • Contemporary Issues in Events Management
  • Understanding Customer Behaviour
  • Professional and Academic Development 
  • Research Methods for Events and Marketing
  • Digital Marketing and Analytics
  • Global Marketing Strategy
  • Customer Insight and Engagement

You must choose 1 of the following: 

  • Dissertation
  • Client Project
  • Placement Project

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises, simulations and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.

You will gain practical experience and put your knowledge of events marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Researchers within the Centre for International Tourism and Events Management Research or investigating contemporary issues related to the sector, which are shared through our teaching. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.

Specialist facilities

We're investing over £30m to create modern teaching and learning facilities and creating a new home at Headington for the Business School.

Set to be completed in 2017, you'll see:

  • The Business School brought together in a modern, professional environment
  • 30 teaching rooms and a collaborative lecture theatre
  • A new Main Hall with soundproof wall, perfect for teaching and events like graduations
  • Social learning spaces and a cafe
  • A new gateway into the Headington Campus.

Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Approach to assessment

Assessment methods have been designed to support the teaching and learning process, and where possible provide a vehicle for learning rather than an assessment of learning. For example, participation within the design, planning, delivery and post-event evaluation of a real event provide opportunities to learn and apply theory and event management tools. The Dissertation and Client Project are self-managed activities organised by students, and supported by a tutor in the role of Supervisor who will provide regular feedback on progress. For the Work Placement Project module, a Supervisor will similarly be allocated and provide a central point of academic support for you during the length of the project. The placement project itself is secured by you and organised jointly between the Faculty of Business and the supporting organisation. Initial information and guidance will be provided during Professional and Academic Development for Marketers and Event Managers.

Within the remaining modules you are assessed in a number of ways, including individual and group reports and presentations, portfolios, reflective statements, and open briefs that encourage individual creativity. While you are encouraged to work in teams to enhance your own and collective learning, group work is only summatively assessed in two compulsory modules.

Field trips

An optional Business in Practice Study Trip is offered to students in the form of a non-credit bearing module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies. 

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.

Field trips are optional and will have additional costs associated with them.



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Institute for Digital Technologies. The. Institute for Digital Technologies. aims to address major technological challenges, with a focus on Big Data, Interactive and Creative Media, Cyber Security, Smart Living, Green Digital Technologies, and Advanced 5G Systems. Read more

Institute for Digital Technologies

The Institute for Digital Technologies aims to address major technological challenges, with a focus on Big Data, Interactive and Creative Media, Cyber Security, Smart Living, Green Digital Technologies, and Advanced 5G Systems.

Renowned for its teaching and research excellence, the Institute for Digital Technologies has built strong collaborations with national and international academic, research, and industrial organisations including Thales, BBC, Telefonica, IRT, and Rohde & Schwarz.

Each programme offers teaching from pioneering researchers and creative innovators, to expose students to the latest theories and developments from across the discipline. Our programmes are shaped by the principles and discoveries of our current research, and students are encouraged to participate in development projects and industry-focused work experience opportunities where possible.

For further information, see our programme page for Digital Marketing MSc

This programme

Our Digital Marketing MSc will enable you to gain a comprehensive understanding of digital marketing and strategic marketing management, as well as the associated challenges that face most marketers across a range of industries.

Our programme will provide you with employment skills essential to the digital marketing industry, covering topics that include market research, communications, customer insight generation and managing marketing campaigns.

You will utilise digital marketing techniques to analyse and evaluate problems and respond to challenges faced by marketers in real world scenarios, whilst building your knowledge and expertise in digital technologies. The programme covers various elements of marketing practice to help you create successful marketing strategies and has a thorough foundation in the principles of marketing and strategic marketing management.

Your personal development

Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.

Future career prospects

Graduating from our Digital Marketing programme will provide you with job opportunities in brand management, marketing communications, social media marketing and digital marketing (in job roles such as Online Community Manager, SEO Specialist and Social Media Executive).

Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

Speak to a programme specialist

If you'd like to know more about this programme, you can request an email or telephone call from an academic responsible for the teaching of this programme.

Complete the contact request form

Scholarships for 2018 entry

Our ambition is to inspire high achieving students from all backgrounds, to benefit from our outstanding teaching and cutting edge research facilities.

Inspiring Success Scholarship

The Inspiring Success Scholarship offers 100% off the full cost of tuition fees for selected unemployed and underemployed graduates, who obtained GCSE or A-level (or equivalent) qualifications from Hackney, Tower Hamlets, Newham or Waltham Forest.

East London Community Scholarship

The East London Community Scholarship offers 50% off the full cost of tuition fees for students who obtained GCSE or A-level (or equivalent) qualifications from Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets or Waltham Forest.

Excellence scholarship

The Excellence scholarship automatically awards high-achieving students 20% off the full cost of our master’s tuition fees, regardless of their full-time programme or nationality. To be eligible for this scholarship, students must have an upper-second class degree or equivalent qualification recognised by Loughborough University.

Alumni Bursary

The Alumni Bursary automatically awards graduates of Loughborough University 10% off the full cost of our master's tuition fees, regardless of their full-time programme or nationality.

Further details about the full range of scholarships we offer are available on our website.



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Marketing managers oversee the research that provides market knowledge to help guide their decisions. This double degree (Groningen and BI Oslo) will teach you how to become a market-oriented manager. Read more
Marketing managers oversee the research that provides market knowledge to help guide their decisions. This double degree (Groningen and BI Oslo) will teach you how to become a market-oriented manager.

How can you obtain knowledge about what your customer really wants? How can you implement this knowledge in a financially sound marketing plan? How can insights from marketing research be used in marketing plans?

Truly market-oriented (marketing) managers need customer insights to guide decision-making on issues such as which markets to target, which new products to develop, and what communication themes and channels will best build customer and brand equity.

In the Groningen programme the focus is on customer relations and gaining insight into customers. You will learn to collect qualitative and quantitative data about customers and to analyze it using the latest and most advanced marketing research methods.

In the Oslo programme the focus is on strategic marketing theory, statistical methods and financial implications of marketing investments. In both programmes, practitioners in the field relate theory to practice.

The two degrees you get are:
* MSc in Marketing/profile Marketing Intelligence (University of Groningen)
* MSc in Strategic Marketing Management (BI Norwegian Business School, Oslo)

Degree: MA/MSc in Marketing

Why in Groningen?

The programme is a unique combination of two degrees, in Groningen and Oslo. You learn about marketing research and strategic marketing management in an international environment. Besides, it is an internationally accredited programme, ensuring a high quality education that meets both the AACSB and EQUIS standards, which only one percent of universities reach worldwide.

Job perspectives

This double degree has been designed for individuals who aspire to a career as a market researcher in the private or public sector, as a strategic marketing expert, customs relations manager, product or brand manager, database analyst or market intelligence expert.

Graduates qualify for a range of positions in international, multinational or transnational companies.

Some examples:
› strategic marketing expert› customer relationship manager› market researcher› product or brand manager› database analyst or market intelligence expert

Graduates have also acquired the qualifications to enter PhD programmes and work in international research institutions.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Also right from the start of your degree programme attention is paid to academic research and preprofessional development. Since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

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The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Read more
The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Customers are central to marketing, which to a large extent involves making promises to customers and then meeting the expectations thus created. This is accomplished through the firm's own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often international in scope, which is reflected in the content of the different courses in various ways. The international aspect of the marketing programme is also evident in the international faculty and study body, as well as in the possibility to study abroad for a semester.

Thus, the marketing programme prepares you for a wide range of international management careers within the private and public sectors including:

- consulting
- entrepreneurial management
- innovation management
- communication management

The programme in Marketing qualifies you in state-of-the-art approaches to each of the following marketing policy areas:

- innovation and channel management
- product/market selection
- pricing and profit planning
- marketing research
- customer relationship
- communications management

These areas will be taught in individual courses and integrated into an advanced course on marketing management and strategy.

PROGRAMME STRUCTURE

PREREQUISITE COURSES
In the first semester four prerequisite courses offer you an advanced insight into the theories of social sciences that are crucial for the understanding, definition and solution of marketing problems.

The Marketing Research course gives you a set of tools and models that are essential for the design and evaluation of empirical studies that can support decisions in the marketing policy areas. The course will cover major research tasks and methods including the construction of questionnaires, scale development, observational methods, response models and choice models.

The Marketing in Context course enable students to identify and analyse the stakeholders, flows and interactions, which are impacted by and which impacts on particular changes in the boundary conditions of a marketing system. Also, you will be able to analyse macro-marketing environments and marketing systems in order to develop strategies, which further the aims of the focal stakeholders, whether these are private companies, governmental and/or non-governmental organisation.

Economics of Strategy
This course studies how firms create a competitive advantage and maintain it, and analyses strategic choices regarding the boundaries of the firm, the incentive mechanisms and the organisational structure that will best serve their strategies.

The Economic Psychology covers the fundamentals of human behaviour in economic contexts, from a social cognition perspective as well as from a judgment and decision-making perspective. The course applies fundamental theories and methods to key areas in marketing, including consumer and industrial buyer behaviour, marketing management, pricing, communication, innovation, and relationship marketing.

SPECIALISATION COURSES
The second semester comprises the following compulsory specialisation courses

Marketing Communication discusses the role of communication as well as of how the integration of several communication tools may support to achievement of the overall goal of the firm’s communication strategy.

Pricing Strategy provides an introduction to the firm’s pricing problem and provides practical techniques to understanding price setting in the context of the firm’s customers, costs and competition.

Innovation Management focuses on understanding the challenges, mechanisms and approaches for the management of innovation.

Managing Marketing Channels and Networks presents the concepts and analytical tools needed to design, build and manage distribution channels and networks.

Customer Relationship Management provides an insight into the theoretical and conceptual foundations of CRM, how CRM can enhance organisational performance and the role of measuring and managing customer satisfaction, customer loyalty and customer profitability.

Marketing Management and Strategy ends the semester by focusing on marketing management from a strategic perspective, combining and linking all policy areas to decision-making at top management level.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

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