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Masters Degrees (Customer Insight)

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Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. Read more
Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. The MSc Digital Marketing degree enables you to develop digital marketing plans and strategies, through an emphasis on solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects. You will develop the skills to formulate appropriate responses (from both a client and agency perspective) to complex marketing problems, within fast paced, challenging marketing environments.


Course content
You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, campaign planning, customer insight and global marketing will prepare you for a number of digital marketing opportunities on graduation.

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

Fees for 2017

Home fees - 1 year full-time: £8000.00

International fees: £10,920.00

Our facilities
Over the past few years, we’ve redeveloped both of our campuses so that you have the best facilities available for your degree. We pride ourselves on the quality of the learning environment we can offer our students.

At Bognor Regis campus there is an integrated approach to the provision of learning resources and support.

We offer a substantial collection of books, journals and other materials to help you further your research.

A range of study areas for group and quiet study including Wi-Fi areas for laptop use are available, or you can use our open access PC and Mac areas.

We use an electronic learning environment with an expanding portfolio of online library resources from anywhere at any time.

There are also purpose built classrooms for the teacher training courses, as well as lecture and seminar rooms.

Our award winning Learning Resource Centre is at the heart of the campus. It hosts a modern library service with areas for quiet and silent study on both floors.

Also situated in the LRC is the Support and Information Zone, Costa Coffee and over 80 open access work stations.

An equipment loans centre offers laptops, tablets and other electronic devices for short and long term loans.

You will be assigned a Personal Tutor from the start of your course who will work with you throughout your studies to help you achieve your academic best.

Where this can take you
There are a number of roles for which the course will prepare you, both client side, as well as within an agency. These could include account management, campaign management, search engine optimisation and customer relationship management.

Indicative modules
Marketing Management
Consumer Behaviour
Digital Campaign Planning
Social Media Marketing
Global Marketing
Customer Insight and Analytics
Research Methods
Agency Life
Project
Teaching and Assessment
The course is mainly assessed through coursework.

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. On the MSc International Management course you will develop an understanding of a range of global businesses, their operations and the cultural differences of international management. Read more

On the MSc International Management course you will develop an understanding of a range of global businesses, their operations and the cultural differences of international management. You will study the various business functions, such as marketing, finance and strategy, taking in to account global environmental factors (economic, political and social) in which international organisations operate.

One of the big differences on this course is the focus on acquiring the skills you will need to work in international organisations. You will learn about a range of international organisations and develop your general management skills and intercultural management skills. You will gain practical experience by working on a live consultancy project for a commercial or not-for-profit organisation and have the opportunity to take part in field trips to study organisations in other countries.

With this master's degree, graduates go on to successful international careers with a range of commercial and not-for-profit organisations around the world.

Course content

Compulsory modules

On the MSc International Management course you will study the compulsory modules listed below, and then choose between completing a dissertation or client based research project. 

Please see the course structure chart.

  • Research Methods
  • Introduction to the Principles of Marketing
  • Finance and Accounting for Business
  • Global Strategic Management
  • International Organisations
  • Leading and Managing: International Perspective

You can choose between taking a Consultancy Project module or the International Management in Practice: Study Trip module

Elective modules: 

You choose two optional modules, enabling you to pursue your own study interests. Presentations are made in Semester 1 so that you are well informed before nominating your preferred choices.

  • Entrepreneurship
  • Global Marketing Strategy
  • Corporate Governance and Social Responsibility
  • Strategic Business Simulation
  • Regional Studies: Developing Economies of Asia, Africa and Latin America
  • Procurement and Supply Chain Management (SCM)
  • Physical Logistics and Distribution
  • Resourcing, Talent and Performance Management
  • Managing Employment Relations
  • Customer Insight and Engagement
  • Corporate Finance Concepts
  • Project and Contract Management
  • Strategic Brand Management
  • International Business in Practice - Study Trip

Capstone Module Choice

You will choose one of the following capstone modules that best suits your academic interests or professional development requirements.

  • Dissertation
  • Synoptic Research Project
  • Client-based project

Chartered Management Institute (CMI) Accreditation

This course is dual accredited by CMI – a CMI accreditation means you have the option to graduate with your degree and gain a professional CMI qualification (Level 7 in Strategic Management and Leadership) and there’s no extra study involved. This accreditation is not only a hallmark of excellence, but also provides you with benefits. For example, student members can access online content, networking events, company visits, online seminars and mentoring.

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured group assignments.

Teaching staff at the Business School are researchers and/or from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Each module is assessed using a range of different methods including examinations, assignments, individual or group reports and group presentations. This range of assessments will help you to develop the analytical and presentational that employers within different organisations look for.

Specialist facilities

At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.

We're investing over £30m to create modern teaching and learning facilities and creating a new home at Headington for the Business School.

Set to be complete in 2017, you'll see:

  • The Business School brought together in a modern, professional environment
  • 30 teaching rooms and a collaborative lecture theatre
  • A new Main Hall with soundproof wall, perfect for teaching and events like graduations
  • Social learning spaces and a cafe
  • A new gateway into the Headington Campus.

Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Field trips

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.

Field trips are optional and incur a cost.



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The MSc Marketing gives you a strong foundation in marketing theory and practice. With live case-studies, consultancy projects and skills workshops, we encourage an innovative and creative approach to your learning. Read more

The MSc Marketing gives you a strong foundation in marketing theory and practice. With live case-studies, consultancy projects and skills workshops, we encourage an innovative and creative approach to your learning. You will combine theory and practice to develop the key transferable skills that employers are looking for. If you begin your course in September you have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either a dissertation or client project. By gaining this professional experience you will be well prepared for your future career.

We aim to and give you a wealth of knowledge in marketing management so you gain an understanding of:

  • customer behaviours and expectations, and the variety of channels used to interact with customers
  • analysing marketing data
  • devising marketing strategy for global brands and organisations.

We help you develop the decision-making skills and rationale to devise marketing plans and communications. With a range of specialist modules to choose from you can develop an area of marketing expertise, giving you even further career options.

Course content

You will study six compulsory modules and a module which helps develop your professional and academic skills. In addition, you will choose two optional modules and then you can complete either a dissertation or client project, or if you start the course in September, you also have the opportunity to apply for an 8 month paid work placement in a marketing role. If you choose not to take a work placement, the course lasts 12 months. If you start in September and take the work placement the course lasts 17 months. Please see the September entry and January entry course structure charts.

You will also have the opportunity to study for and sit the professional certificate exam from the Institute of Direct and Digital Marketing (IDM) in addition to gaining exemptions from the Chartered Institute of Marketing (CIM) diploma, thus enhancing your professional profile.

Compulsory Modules   

  • Introduction to the Principles of Marketing
  • Understanding Customer Behaviour
  • Professional and Academic Development
  • Research Methods for Events and Marketing
  • Digital Marketing and Analytics
  • Global Marketing Strategy

Optional Modules

  • Customer Insight and Engagement
  • Digital and Social Media Marketing Strategy
  • Brand and Marketing Communications
  • Strategic Brand Management
  • International Luxury Marketing
  • Managing the Luxury Experience

You must choose 1 of the following: 

  • Dissertation
  • Client Project
  • Placement Project

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.

You will gain practical experience and put your knowledge of marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.

Specialist facilities

We're investing over £30m to create a modern teaching and learning facilities and creating a new home at Headington Campus for the Faculty of Business.

Set to be complete in 2017, you'll see:

  • the Faculty of Business brought together in a modern, professional environment
  • 30 teaching rooms and a collaborative lecture theatre
  • a new Main Hall with soundproof wall, perfect for teaching and events like graduations
  • social learning spaces and a cafe
  • a new gateway into the Headington Campus.

Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Teaching Location

If you are starting your course in September 2017 all your teaching is likely to be located at the Headington Campus.

Field trips

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.



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Summary. Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions. Read more

Summary

Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions. You’ll also learn about cutting-edge areas that only a small number of UK analytics programmes offer, such as text mining and use of data from social networks. Another distinctive feature of the marketing analytics course is the opportunity to learn R and SAS software – both of which are invaluable for a career in analytics.

Modules

Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy

Optional modules: Consultancy Skills; Project Management; Internet intermediaries and data protection law; Luxury Marketing; Digital Marketing; Strategic Brand Management; SAS Software for Data Analysis and Modelling; Forecasting; Revenue Management

Visit our website for further information.



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Summary. With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. Read more

Summary

With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests.

Modules

Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Consultancy Skills; Luxury Marketing; Strategic Brand Marketing; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy; Project Management; Software for Data Analysis and Modelling; Digital Marketing; Forecasting; Revenue Management; Internet Intermediaries and Data Protection Law.

Visit our website for further information.



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Summary. One of just a few specialist MSc Digital Marketing courses in the UK, this masters will bring you up to date with the latest digital marketing concepts and techniques, equipping you for a career in this exciting and dynamic industry. Read more

Summary

One of just a few specialist MSc Digital Marketing courses in the UK, this masters will bring you up to date with the latest digital marketing concepts and techniques, equipping you for a career in this exciting and dynamic industry. You’ll have the opportunity to focus on digital marketing concepts and techniques, and gain an understanding of the technologies that underpin them. You’ll develop your skills through real-world marketing projects and simulated business exercises.

Modules

Marketing in the 21st Century; Marketing Communications and Media Management; Building Customer Insight; Retailing in the Digital Age; Web applications; Web Analytics; Designing and Managing Research Projects; Advanced Digital Communications; Design Thinking in Marketing; Dissertation.

Visit our website for further information.



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The MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies. You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on digital marketing and how it integrates into an overall marketing framework. Read more

The MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies. You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on digital marketing and how it integrates into an overall marketing framework.

You have the choice of applying for an 8 month paid work placement in a marketing role instead of completing a dissertation or client project. By gaining this professional experience you will be well prepared for your future career. 

Your individual employment prospects will be enhanced through knowledge of marketing and digital marketing theory and practice. In addition, you will have the opportunity to sit the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members also benefit from digitally focused job opportunities available through the IDM’s digital hub.

The current fast-changing media and technology environment presents many challenges to marketers. You will develop the skills to analyse complex marketing situations in the digital environment, and reach decisions on solutions and actions. You will acquire the specialist digital marketing knowledge needed to understand and create digital marketing solutions, preparing you for a number of marketing roles including Digital Marketing Analyst, Social Media Manager, Communities and Social Media Specialist.

Course content

Compulsory Modules

You will study eight compulsory modules and a module which helps develop your professional and academic skills. In addition, you will choose two optional modules and you also have the opportunity to apply for an 8 month paid work placement in a marketing role, or you can complete either a dissertation or client project. If you choose not to take a work placement, the course lasts 12 months. If you take the work placement the course last 17 months.

Please also refer to the course structure chart.

  • Introduction to the Principles of Marketing
  • Understanding Customer Behaviour
  • Research Methods for Events and Marketing
  • Professional and Academic Development
  • Digital Marketing and Analytics
  • Customer Insight and Engagement
  • Digital and Social Media Marketing Strategy
  • Global Marketing Strategy

Optional Modules – choose one of the following

  • Client Project
  • Placement Project
  • Dissertation

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.

You will gain practical experience and put your knowledge of marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.

Specialist facilities

We're investing over £30m to create a modern teaching and learning facilities and creating a new home at Headington for the Oxford Brookes Business School.

Set to be complete in 2017, you'll see:

  • The Faculty of Business brought together in a modern, professional environment
  • 30 teaching rooms and a collaborative lecture theatre
  • A new Main Hall with soundproof wall, perfect for teaching and events like graduations
  • Social learning spaces and a cafe
  • A new gateway into the Headington Campus.

Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Field trips

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.



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The MSc International Events Marketing welcomes students new to marketing and events and those with some events and marketing experience who wish to specialise or broaden their expertise. Read more

The MSc International Events Marketing welcomes students new to marketing and events and those with some events and marketing experience who wish to specialise or broaden their expertise. Working closely with our Research Centre for International Tourism and Events Management, you will explore recent research and the challenges within the sector to help develop your potential to become a leader within the events sector.

You will gain a strong foundation in marketing theory and practice and its relevance and application within an events context. With live case-studies, simulations and skills workshops we encourage an innovative and creative approach to your learning. 

We place emphasis on theory and practice and the development of core employability skills. You have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either a dissertation or client project.

You will gain a wealth of knowledge in events marketing including:

  • the core principles of events marketing
  • contemporary issues, challenges and research in the events sector
  • customer behaviours and expectations, and the variety of channels used to interact with customers, thereby developing a customer-centric stance 
  • analysing marketing data
  • devising marketing strategy for global brands and organisations
  • developing the decision-making skills and rationale to devise marketing plans and communications. 

Course structure

You will study nine compulsory modules including a module which helps develop your professional and academic skills. In addition, you can choose to apply for an 8-month paid work placement or take a Dissertation or Client Project. If you choose to take the work placement the course last 17 months. If you choose not to take a work placement the course lasts 12 months.

Compulsory Modules   

  • Principles of International Events Marketing
  • Contemporary Issues in Events Management
  • Understanding Customer Behaviour
  • Professional and Academic Development 
  • Research Methods for Events and Marketing
  • Digital Marketing and Analytics
  • Global Marketing Strategy
  • Customer Insight and Engagement

You must choose 1 of the following: 

  • Dissertation
  • Client Project
  • Placement Project

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises, simulations and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.

You will gain practical experience and put your knowledge of events marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Researchers within the Centre for International Tourism and Events Management Research or investigating contemporary issues related to the sector, which are shared through our teaching. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.

Specialist facilities

We're investing over £30m to create modern teaching and learning facilities and creating a new home at Headington for the Business School.

Set to be completed in 2017, you'll see:

  • The Business School brought together in a modern, professional environment
  • 30 teaching rooms and a collaborative lecture theatre
  • A new Main Hall with soundproof wall, perfect for teaching and events like graduations
  • Social learning spaces and a cafe
  • A new gateway into the Headington Campus.

Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Approach to assessment

Assessment methods have been designed to support the teaching and learning process, and where possible provide a vehicle for learning rather than an assessment of learning. For example, participation within the design, planning, delivery and post-event evaluation of a real event provide opportunities to learn and apply theory and event management tools. The Dissertation and Client Project are self-managed activities organised by students, and supported by a tutor in the role of Supervisor who will provide regular feedback on progress. For the Work Placement Project module, a Supervisor will similarly be allocated and provide a central point of academic support for you during the length of the project. The placement project itself is secured by you and organised jointly between the Faculty of Business and the supporting organisation. Initial information and guidance will be provided during Professional and Academic Development for Marketers and Event Managers.

Within the remaining modules you are assessed in a number of ways, including individual and group reports and presentations, portfolios, reflective statements, and open briefs that encourage individual creativity. While you are encouraged to work in teams to enhance your own and collective learning, group work is only summatively assessed in two compulsory modules.

Field trips

An optional Business in Practice Study Trip is offered to students in the form of a non-credit bearing module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies. 

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.

Field trips are optional and will have additional costs associated with them.



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Marketing managers oversee the research that provides market knowledge to help guide their decisions. This double degree (Groningen and BI Oslo) will teach you how to become a market-oriented manager. Read more
Marketing managers oversee the research that provides market knowledge to help guide their decisions. This double degree (Groningen and BI Oslo) will teach you how to become a market-oriented manager.

How can you obtain knowledge about what your customer really wants? How can you implement this knowledge in a financially sound marketing plan? How can insights from marketing research be used in marketing plans?

Truly market-oriented (marketing) managers need customer insights to guide decision-making on issues such as which markets to target, which new products to develop, and what communication themes and channels will best build customer and brand equity.

In the Groningen programme the focus is on customer relations and gaining insight into customers. You will learn to collect qualitative and quantitative data about customers and to analyze it using the latest and most advanced marketing research methods.

In the Oslo programme the focus is on strategic marketing theory, statistical methods and financial implications of marketing investments. In both programmes, practitioners in the field relate theory to practice.

The two degrees you get are:
* MSc in Marketing/profile Marketing Intelligence (University of Groningen)
* MSc in Strategic Marketing Management (BI Norwegian Business School, Oslo)

Degree: MA/MSc in Marketing

Why in Groningen?

The programme is a unique combination of two degrees, in Groningen and Oslo. You learn about marketing research and strategic marketing management in an international environment. Besides, it is an internationally accredited programme, ensuring a high quality education that meets both the AACSB and EQUIS standards, which only one percent of universities reach worldwide.

Job perspectives

This double degree has been designed for individuals who aspire to a career as a market researcher in the private or public sector, as a strategic marketing expert, customs relations manager, product or brand manager, database analyst or market intelligence expert.

Graduates qualify for a range of positions in international, multinational or transnational companies.

Some examples:
› strategic marketing expert› customer relationship manager› market researcher› product or brand manager› database analyst or market intelligence expert

Graduates have also acquired the qualifications to enter PhD programmes and work in international research institutions.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Also right from the start of your degree programme attention is paid to academic research and preprofessional development. Since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

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The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Read more
The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Customers are central to marketing, which to a large extent involves making promises to customers and then meeting the expectations thus created. This is accomplished through the firm's own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often international in scope, which is reflected in the content of the different courses in various ways. The international aspect of the marketing programme is also evident in the international faculty and study body, as well as in the possibility to study abroad for a semester.

Thus, the marketing programme prepares you for a wide range of international management careers within the private and public sectors including:

- consulting
- entrepreneurial management
- innovation management
- communication management

The programme in Marketing qualifies you in state-of-the-art approaches to each of the following marketing policy areas:

- innovation and channel management
- product/market selection
- pricing and profit planning
- marketing research
- customer relationship
- communications management

These areas will be taught in individual courses and integrated into an advanced course on marketing management and strategy.

PROGRAMME STRUCTURE

PREREQUISITE COURSES
In the first semester four prerequisite courses offer you an advanced insight into the theories of social sciences that are crucial for the understanding, definition and solution of marketing problems.

The Marketing Research course gives you a set of tools and models that are essential for the design and evaluation of empirical studies that can support decisions in the marketing policy areas. The course will cover major research tasks and methods including the construction of questionnaires, scale development, observational methods, response models and choice models.

The Marketing in Context course enable students to identify and analyse the stakeholders, flows and interactions, which are impacted by and which impacts on particular changes in the boundary conditions of a marketing system. Also, you will be able to analyse macro-marketing environments and marketing systems in order to develop strategies, which further the aims of the focal stakeholders, whether these are private companies, governmental and/or non-governmental organisation.

Economics of Strategy
This course studies how firms create a competitive advantage and maintain it, and analyses strategic choices regarding the boundaries of the firm, the incentive mechanisms and the organisational structure that will best serve their strategies.

The Economic Psychology covers the fundamentals of human behaviour in economic contexts, from a social cognition perspective as well as from a judgment and decision-making perspective. The course applies fundamental theories and methods to key areas in marketing, including consumer and industrial buyer behaviour, marketing management, pricing, communication, innovation, and relationship marketing.

SPECIALISATION COURSES
The second semester comprises the following compulsory specialisation courses

Marketing Communication discusses the role of communication as well as of how the integration of several communication tools may support to achievement of the overall goal of the firm’s communication strategy.

Pricing Strategy provides an introduction to the firm’s pricing problem and provides practical techniques to understanding price setting in the context of the firm’s customers, costs and competition.

Innovation Management focuses on understanding the challenges, mechanisms and approaches for the management of innovation.

Managing Marketing Channels and Networks presents the concepts and analytical tools needed to design, build and manage distribution channels and networks.

Customer Relationship Management provides an insight into the theoretical and conceptual foundations of CRM, how CRM can enhance organisational performance and the role of measuring and managing customer satisfaction, customer loyalty and customer profitability.

Marketing Management and Strategy ends the semester by focusing on marketing management from a strategic perspective, combining and linking all policy areas to decision-making at top management level.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

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This programme is ideal if you wish to use your analytic skills to derive and obtain useful insights from large amounts of data. Read more
This programme is ideal if you wish to use your analytic skills to derive and obtain useful insights from large amounts of data. By equipping you with the rigorous modelling and consulting skills needed to understand, manage and communicate useful insights from ‘big data’, it prepares you to inform business decisions or government policies.

Taught modules are delivered by our group of internationally recognised management scientists who are actively working with business, government and non-profit organisations to tackle routine, strategic or policy problems.

Our industry advisory board ensures that the focus of our taught modules is of both academic and practical relevance. IBM, our partner, has jointly developed with us two modules (Customer Analytics and Leading Analytics Initiatives), and sponsors a student prize.

During the summer, you will undertake a supervised consulting or research project. This will give you the opportunity to apply powerful tools such as data mining, forecasting, optimisation, simulation and decision analysis to a particular area of business or policy, equipping you with skills highly prized by employers.

Core study areas include consulting for analytics, discovery analytics, decision analytics, managing big data, customer analytics, leading analytics initiatives, operations analytics, policy and strategy analytics, and a consulting or research project.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/business-analytics-consulting/

Programme modules

Semester 1:
- Consulting for Analytics
You will learn the craft and skills required by analytic consultants, and which employers look for but often find lacking. It will cover process aspects of analytics projects, as well as skills in client interaction, problem structuring and data elicitation (with individuals and/or groups, and with hard/soft data), presenting data-driven analyses, report writing, and developing simple bespoke decision support systems.

- Discovery Analytics
You will be introduced to common statistical methods to explore and visualise cross sectional and temporal data. You will also learn about the design and conduct of data collection efforts, together with methods for dealing with data outliers and missing data. Industry-leading tools that are in high demand from employers (e.g. SAS and SPSS) will be used.

- Decision Analytics
Your will be introduced to common operational research techniques to help determine the best course of action for a given decision or problem. Topics covered include optimisation, simulation and decision and risk analysis.

- Managing Big Data
Your will learn about the challenges and opportunities derived from the increased volume, variety, velocity and value of data that is available today. A range of big data topics will be covered including data type, data integration, data technologies, and data security.

Semester 2:
- Customer Analytics
You will focus on analytics techniques that can help organisations gain a deeper insight into customers’ behaviour and attitudes towards their products and services. It will cover approaches designed to provide a profile of customer segments, such as those grounded in data mining and multivariate statistical analysis. Industry-leading tools that are in high demand from employers (e.g. SAS and SPSS) will be used. There is an IBM sponsored student prize on this module.

- Leading Analytics Initiatives
You will learn about the issues associated with implementing an analytics capability in organisations. It will cover topics on how to develop an analytics strategy, how to embed analytics in organisational processes to ensure they deliver value, and how to deploy analytics throughout the organisation to improve decision making. There is an IBM sponsored student prize on this module.

- Operations Analytics
You will focus on analytics techniques that can help organisations to develop a better understanding of operational processes, and identify efficiency and cost reduction opportunities. Topics covered include advanced optimisation and simulation techniques.

- Policy and Strategy Analytics
You will focus on analytics techniques designed to tackle complex policy and strategic issues. It will cover approaches designed to explain the behaviour of complex social systems or assess the consequences of complex decisions, in order to provide the levers for policy and strategy making in a variety of sectors.

Summer:
- Consulting or Research Project

Assessment

Taught modules are assessed by a mixture of coursework and examinations.
The summer project is assessed via a written dissertation.

Careers and further study

Business analytics is a new and rapidly developing field, and individuals with analytics skills are in short supply.
Graduates from this programme can expect to work as management consultants, business analysts, policy analysts, marketing researchers, operations researchers, and data scientists.
We have developed two modules - Customer Analytics and Leading Analytics Initiatives - in close collaboration with our partner IBM, who also sponsor a student prize.

Why choose business and economics at Loughborough?

Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.

Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.

The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.

- Internationally Accredited
The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).

- Career Prospects
Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.

*Source: DLHE

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/business-analytics-consulting/

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The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and market and business models of the relevant industries. Read more
The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and market and business models of the relevant industries. With this concept, the MSC exceeds classical notions of marketing. Owing to a combination of thorough theoretical knowledge and projects with partners from practice and research, students are taught an integrated understanding both of corporate management from a customer’s viewpoint and of customer value generation.

Curriculum

On the one hand, our programme is based on the functions of marketing, market research, service management and communication; on the other hand, it provides students with an insight into a great number of up-to-date application areas such as Interactive Marketing, Automotive Marketing or Luxury Brand Management. The selection of application areas is constantly being updated and is intended to provide students with well-founded access to specific markets.
Besides the application areas and the compulsory subjects, core studies consist of independent electives and a Master’s thesis, and are supplemented by Contextual Studies (particularly in sociology, psychology, communication and languages).

Career perspectives

MSC graduates have a wide range of qualifications and are prepared for attractive functions and professional fields such as:
• executive and specialist tasks directly related to the market such as product management, marketing, market research, customer relations management and service quality management;
• communication jobs such as media work, public relations, advertising and e-communication;
• tasks in public administration such as location marketing and the configuration and management of customer-oriented administrative processes;
• corporate start-ups;
• research and teaching at universities and universities of applied sciences.

Studying internationally

The MSC enables students to spend exchange semesters at more than approx. 200 partner universities. There is the additional possibility of completing a CEMS MIM or a DM2 double degree course.
http://www.exchange.unisg.ch

Language

The programme is offered in German and in English.

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This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need. Read more
This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need.

During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems.

Distinctiveness within the diet of study comes from a focus on the contemporary consumer. Today’s consumer is more marketing savvy, more environmentally aware of the responsibilities associated with the market place, and has greater engagement with technology. Understanding this emergent being is crucial to marketing practitioners in developing innovation within the marketing field. This greater understanding will help marketers to develop more appropriate strategies and communications methods and thus facilitate more effective bi-directional communication which will assist with organisational success, but also with the creation of a more satisfied customer base. The inclusion of modules such as ‘Innovation in Consumerism and Market Research’, ‘Trends in Marketing’ and ‘Social and Sustainability Marketing’ will allow the student to focus in depth on the matters that are crucial in developing organisational success that pays due regard to the customer base.

Course content allows you to focus on how research can inform practice, and strengthen performance in complex modern markets. You will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today’s rapidly changing international business environment.

Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating traditional approaches to communications.

You will challenge the broad-based concepts and philosophies of modern marketing and consider the importance of a customer-centric, service dominant approach to marketing, where the balance of power is shifting from marketer to consumer. You will gain an insight into emerging trends in contemporary marketing practice, underpinned by cutting-edge approaches to managing an organisation’s reputation and its brands. You will also learn how to communicate with the end consumer and other stakeholders through traditional and new media.

See the website http://courses.southwales.ac.uk/courses/507-msc-marketing

What you will study

Throughout your studies, you will explore a wide range of marketing philosophies and functions, challenging traditional methods and contemporary thinking. Research skills will focus on the effect of new and emerging media on modern organisational thinking. You will test issues surrounding areas such as corporate ethics, branding, and marketing strategy, as well as question communications theory and develop new ideas in line with marketing thinking and consumption.

Modules you will study:

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Brands and Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Social and Sustainability Marketing
You will gain an understanding of social, economic, ecological issues in domestic and global markets.

- Trends in Marketing
You will learn about contemporary and emergent issues in marketing.

- Creativity in Advertising and Promotion
On this module you will learn about the best use of creative processes of ads and promotion.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

There is a varied lecture and seminar programme, case studies, visits, and analyses of contemporary marketing campaigns. Teaching is delivered by a team of research-active academics who maintain close links with the Chartered Institute of Marketing (CIM). You will have access to some of the world’s top marketing journals and publications, as well as specialist guest lectures.

Work Experience and Employment Prospects

This course will enable students with a limited marketing background to enhance their employability and skills, and will also enable those established practitioners to consolidate their knowledge through the contextualisation of theory within practice and vice versa. This will allow a deeper understanding of the discipline within the field.

This course has been designed to meet the development needs of those who want a career in marketing. As such, it reflects the requirements of dynamic organisations of various sizes and types, in a range of sectors.

Our marketing graduates can be found in a variety of senior marketing positions with national retailers, international charities, leading financial institutions and professional sports clubs.

Many graduates have also set up their own consultancy firms or continue their studies to doctoral level, becoming experts in their own specialist fields of marketing.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of marketing in depth.

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The manager's role has become increasingly challenging with intense competition, increasing expectations, sustainability, innovation, technology change and alliances all making managers' tasks ever more complex and demanding. Read more
The manager's role has become increasingly challenging with intense competition, increasing expectations, sustainability, innovation, technology change and alliances all making managers' tasks ever more complex and demanding. Yet with the ability to deal confidently with challenges like these, you can look forward to a rewarding future in virtually any organisation.

The MSc in Business Management will give you the skills and insight needed for a successful business career, as well as the qualifications and confidence to lift you above other candidates in the job market.

Course detail

To succeed in today's management environment, you need to understand and react to the implications of financial, operational, strategic and organisational changes, as well as being able to manage and motivate people. The course will help you link theory and practice relevant to today's organisations, giving you the personal tools to create, implement and progress the most effective management policies.

You will gain a solid grounding across all the main business disciplines, while also having the opportunity to tailor the course towards your specific areas of interest with modules covering everything from the strategic and financial, to sustainability, innovation, leading people and managing change.

Many of our tutors have worked in industry, as well as being active researchers in the field of business and management. This combination of practitioner-led teaching, backed by the latest research, means you can look forward to insightful, up-to-the-minute teaching that will equip you to take your management career to the next level.

Structure

The Postgraduate Certificate is made up of four modules. You will need to choose at least two of the four core modules below. You can also choose up to two option modules.

The Postgraduate Diploma is made up of the four core modules, plus four optional modules.

For the Masters, you will complete a dissertation.

Modules

Core modules:

• Managing Finance
• Meeting Customer Needs
• People and Organisations
• Strategic Analysis
• Dissertation

Option modules:

• Managing Change
• Leadership
• Project Management
• Innovation, Creativity & Enterprise
• Management Consulting Project
• Customer Relationship Management
• Global Marketing
• Sustainable Procurement

Format

You'll learn through formal classes and seminar sessions, with a focus also on group work and independent study. Our diverse cohort means you will be able to work with, and learn from, students from many different countries and backgrounds. The work will include assignments, exercises, case studies and presentations, with an emphasis on independent learning to develop your problem-solving skills.

Assessment

The course primarily uses continuous assessment through marked assignments, which are either organisation or role-focused, and of great practical benefit to you as an individual and to your organisation. You will typically have one shorter assessment during the module and a longer assessment at the end.

Careers / Further study

The MSc in Business Management at Bristol Business School will give you the broad-based skills and insight needed for a successful career in business or management, with the opportunity to work anywhere in the world, and in any sector.

If you are studying the course alongside your current employment, the skills and qualification you gain will help you improve your performance in your current role, while also enhancing your future prospects.

How to apply

Information on applications can be found at the following link: http://www1.uwe.ac.uk/study/applyingtouwebristol/postgraduateapplications.aspx

Funding

- New Postgraduate Master's loans for 2016/17 academic year –

The government are introducing a master’s loan scheme, whereby master’s students under 60 can access a loan of up to £10,000 as a contribution towards the cost of their study. This is part of the government’s long-term commitment to enhance support for postgraduate study.

Scholarships and other sources of funding are also available.

More information can be found here: http://www1.uwe.ac.uk/students/feesandfunding/fundingandscholarships/postgraduatefunding.aspx

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Banking and financial services represents a highly competitive and rapidly changing sector in every modern economy. Read more

Banking and financial services represents a highly competitive and rapidly changing sector in every modern economy. Changes in customer requirements, technology, competitive conditions and regulation create the need for managers, traders and analysts to make rapid and often far-reaching decisions about their short term operations and long term strategies. The MSc and MA in Banking and Finance degree courses at Bangor offer you a unique opportunity to study advanced theory and practice relating to financial services, and to develop an appreciation of the causes and significance of current developments in this vitally important and dynamic sector of the economy.

Issues you will tackle as part of your MA/MSc Banking and Finance degree programme include:

Why are the banking systems in different countries (such as the UK, Germany, Japan and the US) so diverse?

What determines the structure, performance and efficiency of banking and financial markets?

Why do banks and financial intermediaries exist?

What are the main theories of the banking firm?

How relevant are financial intermediaries in a world of increasing securitization and with the evolution of virtual banking?

How do banks optimally allocate capital?

Does bank regulation increase or decrease risks?

How do we measure the risks undertaken by banks?

Can regulators reduce the likelihood of systemic (system-wide) risk?

What are the relationships between risk and return governing investment in company shares and other derivative instruments?

Can market risk be priced accurately? Can credit risk be priced accurately?

How should institutional investors go about constructing a portfolio of assets to maximise returns on behalf of investors?

How can we assess the investment performance of pension funds, insurance companies and unit trusts?

How do banks use futures, options, derivatives and swaps to manage their balance sheet and off-balance sheet risks?

What are the key principles of international portfolio management in a world of fast and unpredictable movements in exchange rates?

How do banks manage their business so as to maintain customer relationships, improve operational efficiency and add shareholder value?

With these needs in mind, the MSc and MA Banking and Finance programmes at Bangor are designed to develop participants' existing skills through a scheme of specialist advanced study. An important objective is to provide participants with relevant analytical training, so that they are familiar with the latest theoretical and practical developments relating to banking, finance and capital markets. These programmes provide a coherent theoretical framework for the various subject areas, but the emphasis throughout is on advanced practical application of financial techniques in a real-world setting.

The availability of parallel MSc and MA degrees in Banking and Finance allows you to choose between registering for a more technical MSc degree (including a compulsory element in Financial Econometrics), and a less technical MA degree (for which Financial Econometrics is optional). The MSc degree may be more suitable for applicants with some previous background in mathematics, statistics or econometrics, while the MA degree is more suitable for applicants who prefer to adopt a predominantly non-quantitative approach to their studies. However, both degrees include a compulsory module in Research Methods, which includes coverage of both quantitative and non-quantitative research techniques.

ESRC Recognition

The MA Banking and Finance is recognised by the Economic and Social Research Council (ESRC) as the first year of a 1+3 PhD training programme.

Course Structure

January intake: Taught modules are undertaken in the period of January to June and September to January and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

September intake: Taught modules are undertaken in the period of September to June and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

Compulsory modules

Research Methods: This module develops knowledge of intermediate and advanced research methods, and provides a basis in research methodology for those who may eventually wish to pursue research degrees.

Bank Financial Management: This module provides a grounding in the nature, strategic context and managerial functions of financial management in banks, and other financial services firms.

International Financial Markets: This module provides an overview of financial instruments in a multi-currency world, taking account of insights from portfolio theory concerning the relationship between risk and return, the diversification of risk, and the pricing of assets.

International Banking: This module examines the origins of international banking, the activities of international banks, the markets in which they participate, and the sources of risk.

Financial Crises and Bank Regulation: This module examines why banks and financial markets are inherently vulnerable to crises, and analyses the role of policy makers and institutions. The roles of monetary policy, bank supervision and regulation, corporate governance and ratings agencies in mitigating or exacerbating crises are considered.

International Financial Management: In this module the financial management of multinational companies and the influence of macroeconomic, fiscal, currency and political environments on business and financial decision-making are examined in an international and global context.

Optional modules

Islamic Finance: This course provides an insight into topical issues relating to Islamic financial instruments and related risk management issues.

Corporate Risk Management: This module provides an analysis of pure risk and its management.

Financial Institutions Strategic Management: This module examines the main theoretical and practical issues concerning banking business. You will develop a critical awareness of the theory of the banking firm, the motives for international banking, and regulatory and structural issues impacting on bank behaviour.

Financial Analysis: This module analyses the techniques that are used to evaluate a company’s financial position and performance.

Investment Strategy and Portfolio Management: This module evaluates the development of investment strategies for bonds, equities and derivatives that are designed to achieve optimal risk-return outcomes, and examines the measurement and evaluation of the performance of a portfolio of investments.

Islamic Banking: This module provides an insight into the key features of Islamic banking business.



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