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The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market. Read more

The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market.

This postgraduate course is specifically designed to give you the skills, knowledge and insight to develop a global vision of a business and the ability to successfully design and manage a luxury hospitality brand.

Course detail

You will learn how to:

• learn new approaches where empathy, intuition and the art of anticipation are dominant approach business challenges from a global perspective

• integrate academic and technical knowledge

• assess situations from financial, commercial and cultural standpoints.

• champion and protect the trusted reputation of brands

• develop action plans based on rigorous theoretical frameworks

• manage change and transfer competencies and know-how

• work in teams to learn how to build commitment

• develop the communication and organisational skills that secures team 'buy-in' and successful project management.

The curriculum is linked externally with leading luxury hospitality brands and enterprises and internally with the academic hospitality community, ensuring your learning is always considered from a practical angle.

Modules

• The Luxury Hospitality Business Environment

• Designing the Customer Experience I

• Designing the Customer Experience II

• Business Performance Analysis

• Brand Reputation Management

• E-Strategies and Systems

• Research Methods

• Dissertation.

Career and study progression

The course combines, academic rigor with contemporary managerial and strategic issues in luxury hospitality management. Whilst this enhances your employability in the growing and dynamic hospitality industry, it can also be applied to a range of other professions.

Skills such as brand management or customer experience are also valuable in industries such as PR or advertising, whilst studying business in a global context prepares you for numerous other career paths.

Whilst studying, you may have discovered an area you want to learn more about. Postgraduate study enables you to specialise in the field you are passionate about. Progression to MPhil and PhD research degrees are possible.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.



Read less
The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market. Read more

The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market.

This postgraduate course is specifically designed to give you the skills, knowledge and insight to develop a global vision of a business and the ability to successfully design and manage a luxury hospitality brand.

Course detail

You will learn to:

• learn new approaches where empathy, intuition and the art of anticipation are dominant approach business challenges from a global perspective

• integrate academic and technical knowledge

• assess situations from financial, commercial and cultural standpoints.

• champion and protect the trusted reputation of brands

• develop action plans based on rigorous theoretical frameworks

• manage change and transfer competencies and know-how

• work in teams to learn how to build commitment

• develop the communication and organisational skills that secures team 'buy-in' and successful project management.

Modules

• The Luxury Hospitality Business Environment

• Designing the Customer Experience I

• Designing the Customer Experience II

• Business Performance Analysis

• Brand Reputation Management

• E-Strategies and Systems

• Research Methods.

Internship route:

• Organisational Behaviour in Theory and Practice

• Management Consultancy

• The Internship.

The Internship

The internship requires that you work for a minimum of 1,200 hours (equivalent to 30 weeks) with a hospitality employer. These positions can be in either paid or non-paid employment. The important thing is that the internship allows you to apply the theoretical knowledge acquired on your course to a practical work-based situation. The internship will allow you to improve and acquire new skills, explore various career opportunities, network and work with others a part of a team.

It will also enhance your understanding of the world of work and what constitutes professional practice in the workplace. In doing so the internship seeks to enhance your career prospects and allow you to become more focussed in determining a potential career pathway. Please note the University does not guarantee a work placement for your internship – the onus is with the student to pro-actively seek an internship, which requires working closely with the placements team.

Career and study progression

The course combines, academic rigor with contemporary managerial and strategic issues in luxury hospitality management. Whilst this enhances your employability in the growing and dynamic hospitality industry, it can also be applied to a range of other professions.

Skills such as brand management or customer experience are also valuable in industries such as PR or advertising, whilst studying business in a global context prepares you for numerous other career paths.

Whilst studying, you may have discovered an area you want to learn more about. Postgraduate study enables you to specialise in the field you are passionate about. Progression to MPhil and PhD research degrees are possible.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.



Read less
We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. . Read more

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. 

Course structure

This Master's has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace.

You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. 

This degree will develop your management skills which are central to the relationship between organisations and customers. You will develop an understanding of ethical, global and cultural issues and the impact they have on marketing.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

Rankings

Our marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

This degree aims to:

  • Develop your critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
  • Foster a creative yet systematic approach to problem-solving in the area of strategic marketing
  • Develop, improve and extend your analytical, conceptual, research and consultancy skills
  • Learn to collate, synthesise and analyse a range of data to help solve marketing problems.

The courses shown in the 'Full time' drop down below are being updated. If you have any queries please contact us.

What you'll study

Full-time

Year 1

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Part-time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Assessment

You will be assessed through essays, reports, an examination, a research proposal and a dissertation.

Careers

Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Employability

We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career. 

You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in industry. This includes the opportunity to network with employers and recruiters at career fairs. The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards, which shows its dedication to actively support your career development.

Extracurricular activities

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.



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Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few. Read more

Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.

The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. If you are seeking to develop your management potential within this sector and improve your transferable skills such as presentation ability and creativity, then this Master's is for you. 

Course structure

You will gain knowledge in direct marketing campaigns when acquiring new customers and nurturing existing customer relationships. A greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

Our Master's will equip you with the skills and knowledge to manage an events project and quality of service delivered at the event. You will gain a better appreciation and understanding of the theoretical underpinnings, operational practice implications, and public policy issues relating to events management.

Our combination of courses will provide you with knowledge in relationship marketing, event budget management, innovation, managing culturally diverse teams, strategic project management, all required for developing you as an events professional.

Career development

We work closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow. 

Many aspects of the events sector are covered in this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.

Rankings

Our hospitality, leisure, recreation and tourism subjects were ranked:

  • Top overall in London for our hospitality, event management and tourism programmes (Guardian University Guide 2018)
  • Top overall in London by the Complete University Guide 2017 
  • Top five for student satisfaction in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

The aims of this degree are to:

  • Enable you to gain a broad grounding in business subjects while focusing on your specific discipline of events management
  • Prepare you for a career in the events industry by developing your skills and knowledge at a professional level, and as preparation for research or further study in the area
  • Develop your ability to apply knowledge and understanding of the events business and events management to complex issues, both systematically and creatively, to improve events business and events management practice
  • Enhance lifelong learning skills and personal development, to stimulate self-direction and originality and to contribute to the events business and society at large.

What you'll study

Full-time

Year 1

Students are required to study the following compulsory courses.

Part-time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Assessment

Assessment procedures reflect the overall objective of each course. 

You will be assessed through a rich and balanced portfolio of techniques, including:

  • Class presentations 
  • Tests and examinations
  • Essays
  • Problem-solving tasks
  • Case studies
  • Consultancy plans
  • Fieldwork
  • Portfolios
  • Dissertation.

Teaching and learning

Our teaching and learning philosophy includes the whole learning process, both how courses are taught and how the personal needs of our students are addressed. Lectures and tutorials provide a framework of knowledge which you will be expected to build upon through private reading and completion of self-directed tasks.

Classes are a mixture of lectures, tutorials, presentations, videos, seminars, guest speakers, site visits and field trips, depending on the teaching requirements of the course. Attendance is monitored throughout the year, both for core and option courses. You will be expected to attend taught courses on a frequent basis.

Careers

Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include events management companies, PR firms, local authorities, performing arts companies, festivals, conference venues, theatres, hotels, sports venues or concert halls.

Employability

You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). The BSEO team develops your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards which shows its dedication to actively support your career development.

Extracurricular activities

The Events Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers. You will also be able to gain work experience and develop your skills at the various events the society organises.



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This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction. The course aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning. Read more
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

The course aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning. Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication.

You'll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.

The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through our close links with industry and an opportunity for students to engage in a full-time work placement.

This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience. These include, Dr Philip Alford who specialises in the use of emerging digital technologies, Professor Philip Long who focuses on the connection between international films, television and tourism and Professor Dimitrios Buhalis who is known for his work on technology in tourism research, practice, and education and is one of the most cited authors in the world on tourism marketing. This ensures that discussion in lectures and seminars is informed by both cutting edge research and practice.

Placement

As part of this course you can take an optional minimum of 30-week work placement giving you further hands-on experience and understanding of the industry. The placement will take place after the taught elements of the course are complete.

Follow us on social media

Keep up to date with BU, chat to current students and ask us any questions you have about studying here at BU.
- Facebook (https://www.facebook.com/BournemouthUniversityPostgraduateStudy)
- Twitter (https://twitter.com/bournemouthuni)

Student Blog

Follow our dedicated student blog (http://microsites.bournemouth.ac.uk/postgraduate/) and keep up to date with BU current students, find out about their experiences and get ready to study with us.

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The Chartered Institute of Marketing (CIM) Professional Diploma is a Level 6 Qualification that has been designed for mid level marketers looking to acquire professional recognition whilst gaining both practical and strategic marketing skills. Read more
The Chartered Institute of Marketing (CIM) Professional Diploma is a Level 6 Qualification that has been designed for mid level marketers looking to acquire professional recognition whilst gaining both practical and strategic marketing skills. The course attracts students from a variety of sectors including private, public, tourism, retail, education and B2B. People studying the course might be:

• Operational marketers
• Departmental managers
• Functional managers
• Product/brand managers
• Account managers
• Agency managers
• Marketing executives
• Business development managers

The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world. The accredited CIM qualifications available at the University of South Wales, are for those looking to acquire professional recognition whilst gaining both practical and strategic marketing skills and knowledge.

During the course you will develop the ability to prepare a marketing plan for a business/organisation and learn to examine opportunities for an organisation to show how it can gain a greater understanding of customers and how it can add value to the customer experience.

We have been acclaimed for the excellence of our professional marketing tuition for over 20 years. We are a Chartered Institute of Marketing accredited study centre and our pass rates consistently exceed national averages.

See the website http://courses.southwales.ac.uk/courses/1278-chartered-institute-of-marketing-cim-level-6-diploma-in-professional-marketing

What you will study

You will study two core compulsory modules and one optional module from a choice of two:

Core Compulsory Modules:
- Strategic Marketing
- Mastering Metrics

Optional Modules:
- Digital Strategy or Driving Innovation

Learning and teaching methods

Teaching sessions are designed to allow students to engage in regular group discussions about the marketing activity and strategy of their respective organisations. This creates an excellent thinking space for students to acquire new ideas and share good practice.

Employment Prospects

In an increasingly competitive workplace and job market, CIM qualifications can be seen as a differentiator. Both as recognition of achievement, and as a way to further develop marketing skills and knowledge, enhancing your career, CV and prospects.

Assessment methods

Work related assignments, projects and examinations.

Read less
The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world. Read more
The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world.

The accredited CIM qualifications available at the University of South Wales are for marketers looking to aquire professional recognition whilst gaining both practical and strategic marketing skills and knowledge.

The Chartered Institute of Marketing (CIM) Professional Certificate is a Level 4 qualification, designed for junior marketers who want to gain knowledge in the basics of marketing. It also provides an understanding of tactical considerations which will help students progress their careers in marketing.

The University of South Wales is a CIM accredited study centre, and our pass rates consistently exceed the national average. We have achieved accolades and continually receive positive feedback from students, employers and the CIM.

The key benefits of the CIM Professional Certificate at Newport include:

• Developing an understanding of key concepts in marketing.
• Relating your studies to your work & examining current marketing practice.
• Providing a solid foundation in marketing study, and enabling understanding of marketing principles.

See the website http://courses.southwales.ac.uk/courses/1277-chartered-institute-of-marketing-cim-level-4-certificate-in-professional-marketing

What you will study

You will study two core compulsory modules and one optional module from a choice of two:

Compulsory modules
- Marketing
- Integrated Marketing Communications

Optional modules
- Digital Marketing or Customer Experience

Learning and teaching methods

Students are provided with a range of learning materials which are available 24/7 on line. They will be required to read ahead and during the workshop sessions to apply to given contexts and scenarios. The application of current marketing practice to different marketing situations is used to build understanding of best practice, which is then applied to the students’ own organisation.

Assessment methods

The compulsory Marketing module is assessed by an examination. All other modules are assessed through work based projects on the students’ own organisation.

Employment Prospects

In an increasingly competitive workplace and job market, CIM qualifications can be seen as a differentiator. They are both a recognition of achievement, and a way to further develop marketing skills and knowledge, enhancing your career, CV and prospects.

Read less
We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. . Read more

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. 

Course structure

Our Master's degree has been especially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

You will gain comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing. 

Advance your marketing skills

This programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You will develop management skills central to the relationship between an organisation and its customers. 

Start September or January

For September start, our teaching runs from September to April followed by dissertation work. 

For January start, our teaching runs from January to July followed by dissertation work. For details on term dates refer to our academic calendar.

Rankings

Our marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

This degree aims to:

  • Develop your critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
  • Foster a creative and systematic approach to problem-solving in the area of strategic marketing
  • Learn to collate, synthesise and analyse a range of data to help solve marketing problems.

The courses shown in the 'Full time' drop down below are being updated. If you have any queries please contact us.

What you'll study

Year 1

Students are required to study the following compulsory courses.

Students are required to choose 30 credits from this list of options.

Assessment

You will be assessed through examinations, research reports, presentations and a dissertation.

Careers

Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Employability

We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career. 

 You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs. The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.

Extracurricular activities

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.



Read less
The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Read more
The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.

Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.

Modules

The course incorporates the following core and elective modules and are broken down as follows:

- Core:

Marketing
Integrated communications

- Elective:

Customer Experience
Digital Marketing

Each module can be registered for separately and studied as a distinct, stand alone award in that subject. However, to achieve the CIM Level 4 Certificate in Professional Marketing, a pass in both mandatory modules plus one elective module is required.

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A programme aimed at students who wish to pursue a management or creative career in multi-channel fashion retailing. MA Fashion Retail Management aims to stimulate creative solutions for multi-channel fashion retailing, and to exploit the design and communication potential of the physical and virtual store. Read more

Introduction

A programme aimed at students who wish to pursue a management or creative career in multi-channel fashion retailing.

Content

MA Fashion Retail Management aims to stimulate creative solutions for multi-channel fashion retailing, and to exploit the design and communication potential of the physical and virtual store. This course bridges a gap between retail disciplines, reflecting a shift in the fashion industries’ demands for a multi-skilled workforce; notably marketing management, information and communication technologies (ICT) and design. It encompasses digital and new media practices to encourage multi-channel practices, interactive communications and innovative solutions within the fashion retail environment.

You will be able to combine cutting-edge media approaches with retail formats and brand management to develop appropriate solutions for specific fashion retail environments. You will have the knowledge to critically evaluate trends in consumption, as well as broader societal, economic and regulatory changes, technological development, retail formats and their application to the fashion retail environment. You will also examine and analyse the influence of lifestyle retailing and multi-channel retailing and explore the concept of customer experience with experiential and sensory design from real to virtual situations. Your creative expertise will be utilised to design and implement creative technologies fitting with the retail brand and the convergence of the physical and virtual store.

Structure

12 months level 7 180 credits

Term One

Fashion Retail Management (20 credits)
Fashion Branding (20 credits)
Research Methods (20 credits)

Term Two

International Retailing Strategies (20 credits)
Creative Retail Spaces (20 credits)
Collaborative Unit (20 credits)

Term Three

Masters Project (60 credits)

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The Design Management course provides the opportunity for you to develop an advanced understanding of the practical application of design thinking and design strategy applied within an organisational, business and global context. Read more
The Design Management course provides the opportunity for you to develop an advanced understanding of the practical application of design thinking and design strategy applied within an organisational, business and global context.

In the corporate world design managers oversee the development of products and services and manage the innovation process workflow. However, they also have a significant strategic role in managing the articulation of a business strategy, product and service values, requiring continuous improvement of the customer experience and often involving the management of external specialists. Additionally, they may be engaged in broader organisational development issues.

Students studying Design Management Innovation will focus on design thinking, research methods and the development of management, leadership and change management skills. In addition to operational management they will also focus on design thinking approaches to organisational change, behavioural change and transformation programmes.

The MDes Design Management Innovation draws on current Ravensbourne research. This includes rapid prototyping (an increasingly important operational aspect of the design process); business start up; team building and team dynamics; and the more strategic area of new business model development.

You will work regularly with peers from different disciplines to develop interdisciplinary skills and develop your own approach to design leadership, management and innovation. Major emphasis is placed on developing your own specialist subject in order to create original solutions to social challenges, consumer behaviour, organisational and leadership issues. You will be encouraged to engage proactively in the wide range of activities and events and in the opportunities for cross-disciplinary learning offered at Ravensbourne. Of particular importance is industry engagement through live project briefs and work placements.

Course aims

- To understand the role of design management as a business discipline balancing both leadership roles in terms of innovation, the creation of vision and future directions and management roles in terms of using specific tools, methods and techniques.
- To approach leadership, organisational and enterprise development from the perspective of design thinking and creative innovation.

Study units

Stage One: developing a knowledge base and new reference points - introduces you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking in the global context and how it relates to design management.

- Unit 1: Cultural and Contextual Design Studies
- Unit 2: Practical Application of Design Thinking in Design Management
- Unit 3: Managing Design in a Global Society and Economy

Stage Two: putting new learning into a professional context – develops the practical application of design thinking with a focus on innovation and industry-oriented professional practice based on design management. It also extends your innovation and leadership toolkit.

- Unit 4: Professional Practice in Management and Consulting
- Unit 5: Strategic Design and Innovation
- Unit 6: Studio Practice

Stage Three: evaluating and advancing existing knowledge

Unit 7: Major Project.

Programme Aims of the Master of Design

The Master of Design programme aims to provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy to management and organisational leadership, in order to equip you with the knowledge and skills to apply your learning in a global context. In particular, this programme aims:

- To equip you with an advanced knowledge and understanding of the contextual background to, and developments in design thinking and to reflect on that learning in order to advance your own practice and subject area and to innovate.

- To develop effective managers and leaders with effective design management skills who through creativity and global awareness are able to influence and create positive change in their organisations whether at an operational or a strategic level.

- To equip you with independent study skills that support research, practice and professional development and allow you to continue developing as life-long learners throughout their professional lives maintaining contact with emerging practice from a variety of fields.

- To provide a stimulating environment, which is supportive, flexible and collaborative and allows you to develop your potential.

- To develop a high level of professionalism and confidence to initiate and lead complex design projects involving diverse disciplines and business functions.

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The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. Read more
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

The syllabus reflects the changing issues and practices within marketing, and employers' views of marketing in today's business environment.

The qualification is ideal for junior marketers, those working in marketing support roles (such as personal assistants), or if marketing plays some part in your current job description.

The course can also benefit individuals in more senior roles particularly from small and medium sized enterprises where marketing is only part of the role.

What will I study

This qualification consists 4 modules of study. You can expect to study one module each semester for qualification in two years or two modules per semester for qualification in one year.

Typical modules include:
- Marketing
- Integrated Communications
- Customer Experience
- Digital Marketing

Why Wolverhampton?

The University of Wolverhampton Business School is a Chartered Institute of Marketing (CIM) accredited study centre.

Career path

This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only a part of what they do.

The qualification provides a practical insight into the principles and application of marketing at a tactical level and aims to advance marketing knowledge and accelerate career progression.

Typical profiles of people who might take this qualification could include:
- Marketing assistants
- Marketing co-ordinators
- Marketing executives
- Marketing managers in SMEs without formal marketing qualifications
- Non-marketers with aspirations to work in marketing
- Existing marketers wanting to become more specialist with their knowledge

What skills will you gain?

The ability to:
- Understand the function and fundamentals of marketing in some depth
- Know the many different ways of understanding and communicating with with customers
- Understand your organisation's marketing environment
- Apply practical knowledge which includes the collecting and analysing of data and the establishment of marketing budgets.

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OVERVIEW. This course is aimed at students who would like to develop a successful career within the international tourism and hospitality industries at a senior level. Read more

OVERVIEW

This course is aimed at students who would like to develop a successful career within the international tourism and hospitality industries at a senior level. You will have the opportunity to develop specialist knowledge and industry-relevant analytical tools for leadership and management positions. You will develop both a strategic understanding of the hospitality and tourism industries and a managerial perspective of how to run such operations.

WHY CHOOSE THIS COURSE?

Study in London and you will be at the heart of one of the world’s largest tourism and hospitality industries, welcoming thousands of tourists every day. Coventry University London has excellent links with top employers, including world-renowned hotel The Ritz London, where previous students have gained industry experience through guest lectures and work experience opportunities.

MODULES

• Sustainable Strategy – from Planning to Implementation

• Finance, Funding and Legislative Frameworks for Success

• Global HRM Strategies

• Project Management

• Operations Management in Travel and Tourism

• International Hospitality and Tourism Marketing

• Customer Experience Management

• Events and Destination Management

• Business and Management Research Methods

Project options

• Internship

• Consulting Project

• Entrepreneurship Project

• Simulation

• Dissertation

ACCREDITATION

Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member

SCHOLARSHIP OPPORTUNITIES

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

FUTURE PROSPECTS

“At The Ritz London we are very keen to work with established universities to develop future managers for the hospitality industry. Partnerships such as this are vital to develop students so that they are equipped with sound practical experience as well as theoretical knowledge when they leave university.” - Joanne Meredith, Head of Human Resources, The Ritz London



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Achieve professional status as a Chartered Marketer with the industry-standard professional postgraduate qualification for marketers. Read more
Achieve professional status as a Chartered Marketer with the industry-standard professional postgraduate qualification for marketers.

Improve your employment prospects and differentiate yourself from the competition.

Course Overview

The Chartered Institute of Marketing Postgraduate Diploma In Marketing is a challenging, high-level two stage marketing qualification that demonstrates specialist professional knowledge across many areas and is a route to Chartered Marketer status.

The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.

Who is it for?
This qualification is aimed at marketers who have already gained a significant level of knowledge and/or experience of marketing. The focus is on the strategic aspects of marketing management and is ideal for Marketers working at a strategic level or aspiring to do so.

What will I learn?
-Make the transition into strategic marketing management
-Work more cross-functionally at a senior management level
-Make a significant contribution to the organisation's corporate and business strategy
-Contribute to board decisions
-Demonstrate a high level of leadership and influence

How will I study?
Teaching for each module consists of two 1½ day blocks, at around a one month interval, at the new Swansea Business School campus next to Swansea's main railway station. This is augmented by tutor and peer support and assessment preparation sessions via the University's virtual learning environment. This format has been adopted to suit busy professionals while offering high-quality intensive tuition and ongoing support in preparing for assessments.

Key Features

Candidates considering this course will be committed marketing practitioners looking to strengthen their strategic focus as well as to further their professional knowledge across many areas of marketing as well as their career within the strategic marketing management arena.

In addition the course will open up the opportunity to achieve Chartered Marketer status which will also help with achieving personal goals as well as career progression. For the assessment of Stage 2, candidates will be expected to undertake the design, implementation and evaluation of a strategic business project within their own organisation or business sector. This will therefore enable them to practically apply this project assessment to their working environment thus making it all the more relevant.

Assessment

With the exception of Analysis and Decision, which is assessed by an examination, the other units are assessed by a written assignment.

Professional Accreditations

Full membership of CIM ie MCIM. MCIM Chartered Marketer.

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The overall objective of the dual degree programme is to educate individuals as managers and business specialists and thus improve the quality of management as a profession. Read more
The overall objective of the dual degree programme is to educate individuals as managers and business specialists and thus improve the quality of management as a profession. The MBA adds value by developing an integrated and critically aware understanding of management and organisations in individuals and assists said individuals in taking effective roles within these organisations.

Dual Degree Programme

The Dual Degree study track encompasses Swiss and British academic culture alike, providing in-depth insights into business clusters, history and culture.

Curriculum and Modules

7 EBS core courses/modules (70 ECTS)
- Organisational Behaviour
- Accounting
- Economics
- Finance
-Project Management
- Marketing
- Strategic Planning.

1 FHNW elective course/module chosen from (10 ECTS each):
Cross-cultural Consumer Behaviour, Leading across Cultures, International Entrepreneurship, Intercultural Negotiation and Communication, Social Media and Customer Experience, Sustainable Tourism and Event Management.

Master Thesis (15 ECTS)

Workshop days and times core courses

Friday session mode: Friday afternoon (14.00 –19.00)
Saturday session mode: Saturday morning (09.00 –14.00)

Each elective course consists of five workshop days, which take place on a Saturday once or twice a month.

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