• Imperial College London Featured Masters Courses
  • University of York Featured Masters Courses
  • Swansea University Featured Masters Courses
  • Regent’s University London Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • Leeds Beckett University Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
University of Lincoln Featured Masters Courses
University of Sussex Featured Masters Courses
University of Leeds Featured Masters Courses
University of Kent Featured Masters Courses
Loughborough University Featured Masters Courses
"customer" AND "experienc…×
0 miles

Masters Degrees (Customer Experience)

  • "customer" AND "experience" ×
  • clear all
Showing 1 to 15 of 285
Order by 
The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market. Read more
The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market.

This postgraduate course is specifically designed to give you the skills, knowledge and insight to develop a global vision of a business and the ability to successfully design and manage a luxury hospitality brand.

Course detail

You will learn how to:
• learn new approaches where empathy, intuition and the art of anticipation are dominant approach business challenges from a global perspective
• integrate academic and technical knowledge
• assess situations from financial, commercial and cultural standpoints.
• champion and protect the trusted reputation of brands
• develop action plans based on rigorous theoretical frameworks
• manage change and transfer competencies and know-how
• work in teams to learn how to build commitment
• develop the communication and organisational skills that secures team 'buy-in' and successful project management.

The curriculum is linked externally with leading luxury hospitality brands and enterprises and internally with the academic hospitality community, ensuring your learning is always considered from a practical angle.

Modules

• The Luxury Hospitality Business Environment
• Designing the Customer Experience I
• Designing the Customer Experience II
• Business Performance Analysis
• Brand Reputation Management
• E-Strategies and Systems
• Research Methods
• Dissertation.

Career and study progression

The course combines, academic rigor with contemporary managerial and strategic issues in luxury hospitality management. Whilst this enhances your employability in the growing and dynamic hospitality industry, it can also be applied to a range of other professions.

Skills such as brand management or customer experience are also valuable in industries such as PR or advertising, whilst studying business in a global context prepares you for numerous other career paths.

Whilst studying, you may have discovered an area you want to learn more about. Postgraduate study enables you to specialise in the field you are passionate about. Progression to MPhil and PhD research degrees are possible.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

Read less
The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market. Read more
The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market.

This postgraduate course is specifically designed to give you the skills, knowledge and insight to develop a global vision of a business and the ability to successfully design and manage a luxury hospitality brand.

Course detail

You will learn to:
• learn new approaches where empathy, intuition and the art of anticipation are dominant approach business challenges from a global perspective
• integrate academic and technical knowledge
• assess situations from financial, commercial and cultural standpoints.
• champion and protect the trusted reputation of brands
• develop action plans based on rigorous theoretical frameworks
• manage change and transfer competencies and know-how
• work in teams to learn how to build commitment
• develop the communication and organisational skills that secures team 'buy-in' and successful project management.

Modules

• The Luxury Hospitality Business Environment
• Designing the Customer Experience I
• Designing the Customer Experience II
• Business Performance Analysis
• Brand Reputation Management
• E-Strategies and Systems
• Research Methods.

Internship route:
• Organisational Behaviour in Theory and Practice
• Management Consultancy
• The Internship.

The Internship

The internship requires that you work for a minimum of 1,200 hours (equivalent to 30 weeks) with a hospitality employer. These positions can be in either paid or non-paid employment. The important thing is that the internship allows you to apply the theoretical knowledge acquired on your course to a practical work-based situation. The internship will allow you to improve and acquire new skills, explore various career opportunities, network and work with others a part of a team.

It will also enhance your understanding of the world of work and what constitutes professional practice in the workplace. In doing so the internship seeks to enhance your career prospects and allow you to become more focussed in determining a potential career pathway. Please note the University does not guarantee a work placement for your internship – the onus is with the student to pro-actively seek an internship, which requires working closely with the placements team.

Career and study progression

The course combines, academic rigor with contemporary managerial and strategic issues in luxury hospitality management. Whilst this enhances your employability in the growing and dynamic hospitality industry, it can also be applied to a range of other professions.

Skills such as brand management or customer experience are also valuable in industries such as PR or advertising, whilst studying business in a global context prepares you for numerous other career paths.

Whilst studying, you may have discovered an area you want to learn more about. Postgraduate study enables you to specialise in the field you are passionate about. Progression to MPhil and PhD research degrees are possible.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

Read less
In a world where organisations are under increasing public scrutiny, protecting a company's corporate reputation and sending out the right messages are vital for survival. Read more
In a world where organisations are under increasing public scrutiny, protecting a company's corporate reputation and sending out the right messages are vital for survival. Gain a career in corporate communications, public relations consultancy or in managing corporate brands.

From corporate social responsibility to crisis management, communication is becoming an increasingly major part of business strategy and a growing area of employment. Using the latest research and details of current best practice, you learn how to manage relationships with key stakeholders, including employees, and promote a positive corporate reputation.

Communication specialists who can take a strategic view of business are in high demand and those with a thorough understanding of current communication technology are in short supply. We help to meet that demand by giving you a unique experience combining advanced knowledge of up-to-the-minute communication skills and techniques with case studies and practical examples of best practice. You graduate equipped with analytical tools which can be used across all sectors and will give you a competitive edge in the marketplace.

We have worked to build a course that is tailored to enhance your ability in the job market. We specifically aim to develop an experience that comprises curriculum content, student interaction and building relationships with members of faculty to equip you with the analytical tools and instruments that will allow you to be at the forefront in the marketplace.

Course unit details

The course consists of both compulsory and optional taught units. Compulsory course units include:
-Corporate Communications
-Corporate Reputation Management
-Organisational Communication
-Marketing and Communications Professional Analytics

Optional course units include:
-Business-to-Business Marketing
-Consumer Behaviour
-Corporate Social Responsibility
-Crisis Management
-Customer Experience Management and Relationship Marketing
-Digital Technologies for Marketing
-International Marketing
-Integrated Marketing Communications and Advertising
-Relationship Marketing and Customer Experience Management
-Retail Marketing
-Services Marketing

Career opportunities

Typical areas within organisations and roles that you can aspire to are those related to the strategic management of communications, organisational reputation, public relations or crisis management. These skills are applicable in every sector of economic activity, from industry to service organisations, in the private and public sectors.

Read less
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction. The course aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning. Read more
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

The course aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning. Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication.

You'll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.

The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through our close links with industry and an opportunity for students to engage in a full-time work placement.

This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience. These include, Dr Philip Alford who specialises in the use of emerging digital technologies, Professor Philip Long who focuses on the connection between international films, television and tourism and Professor Dimitrios Buhalis who is known for his work on technology in tourism research, practice, and education and is one of the most cited authors in the world on tourism marketing. This ensures that discussion in lectures and seminars is informed by both cutting edge research and practice.

Placement

As part of this course you can take an optional minimum of 30-week work placement giving you further hands-on experience and understanding of the industry. The placement will take place after the taught elements of the course are complete.

Follow us on social media

Keep up to date with BU, chat to current students and ask us any questions you have about studying here at BU.
- Facebook (https://www.facebook.com/BournemouthUniversityPostgraduateStudy)
- Twitter (https://twitter.com/bournemouthuni)

Student Blog

Follow our dedicated student blog (http://microsites.bournemouth.ac.uk/postgraduate/) and keep up to date with BU current students, find out about their experiences and get ready to study with us.

Read less
Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field. Read more
Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.

The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice.

We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers. The expert pathways run alongside the current MSc Marketing.
-MSc Marketing (Business to Business)
-MSc Marketing (Consumer Behaviour)
-MSc Marketing (International)
-MSc Marketing (Retailing)
-MSc Marketing (Services)

The pathways are distinguished through a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area. By choosing the general MSc Marketing course, you have an additional option choice and you can base your dissertation on any or a combination of the specialist subject areas. We have made the choices flexible so that you can decide whether or not to specialise when you have had some experience of the course, and have more idea about your future plans and whether your future career would be supported by a specialist MSc Marketing.

Coursework and assessment

Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A 15,000-25,000 word dissertation is also normally undertaken.

Course unit details

The course consists of both compulsory and optional taught units. Compulsory course units include:
-Critical Marketing
-Marketing Implementation
-Marketing Strategy and New Product Development
-Marketing and Communications Professional Analytics

Optional course units include:
-Business-to-Business Marketing
-Consumer Behaviour
-Corporate Social Responsibility
-Crisis Management
-Customer Experience Management and Relationship Marketing
-Digital Technologies for Marketing
-e-Business
-International Marketing
-Integrated Marketing Communications and Advertising
-Retail Marketing
-Services Marketing

Career opportunities

Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services.

Read less
The Chartered Institute of Marketing (CIM) Professional Diploma is a Level 6 Qualification that has been designed for mid level marketers looking to acquire professional recognition whilst gaining both practical and strategic marketing skills. Read more
The Chartered Institute of Marketing (CIM) Professional Diploma is a Level 6 Qualification that has been designed for mid level marketers looking to acquire professional recognition whilst gaining both practical and strategic marketing skills. The course attracts students from a variety of sectors including private, public, tourism, retail, education and B2B. People studying the course might be:

• Operational marketers
• Departmental managers
• Functional managers
• Product/brand managers
• Account managers
• Agency managers
• Marketing executives
• Business development managers

The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world. The accredited CIM qualifications available at the University of South Wales, are for those looking to acquire professional recognition whilst gaining both practical and strategic marketing skills and knowledge.

During the course you will develop the ability to prepare a marketing plan for a business/organisation and learn to examine opportunities for an organisation to show how it can gain a greater understanding of customers and how it can add value to the customer experience.

We have been acclaimed for the excellence of our professional marketing tuition for over 20 years. We are a Chartered Institute of Marketing accredited study centre and our pass rates consistently exceed national averages.

See the website http://courses.southwales.ac.uk/courses/1278-chartered-institute-of-marketing-cim-level-6-diploma-in-professional-marketing

What you will study

You will study two core compulsory modules and one optional module from a choice of two:

Core Compulsory Modules:
- Strategic Marketing
- Mastering Metrics

Optional Modules:
- Digital Strategy or Driving Innovation

Learning and teaching methods

Teaching sessions are designed to allow students to engage in regular group discussions about the marketing activity and strategy of their respective organisations. This creates an excellent thinking space for students to acquire new ideas and share good practice.

Employment Prospects

In an increasingly competitive workplace and job market, CIM qualifications can be seen as a differentiator. Both as recognition of achievement, and as a way to further develop marketing skills and knowledge, enhancing your career, CV and prospects.

Assessment methods

Work related assignments, projects and examinations.

Read less
This course has been designed to provide a high quality management education for practising managers and those with an appropriate undergraduate education who wish to aspire to a career in the dynamic area of international hospitality and event management. Read more
This course has been designed to provide a high quality management education for practising managers and those with an appropriate undergraduate education who wish to aspire to a career in the dynamic area of international hospitality and event management.
Current hospitality trends and analysis are used to illustrate the competitive environment within which changing event provision and expansion can be successfully delivered. Therefore the emphasis throughout the programme is on the development of a wide range of professional and managerial skills linked to key themes within the area of hospitality and event management. The modules have been selected to ensure a blend of theoretical and practical issues within both a managerial and a subject specific context. Furthermore, the application of key management skills throughout the hospitality sector is considered from both an organisational and an individual perspective of personal growth and development. As such, today’s industry continues to evolve in response to the changing market forces that serve to continually differentiate creativity and innovation within managing the optimum customer experience. The growing size and dominance of hospitality as the major employer around the world means that companies and organisations are continually seeking individuals with the knowledge and capabilities of managing various aspects of this dynamic and expanding industry.

The programme is a 12 month programme comprising three parts. The first two parts are the taught element and the final part is consists of research and writing the dissertation element. The taught element focuses on key aspects of hospitality and event management.

For full-time students the taught element is normally completed over a nine month period starting in October. Part-time students will normally attend on a one day a week basis and complete the taught element in two years. Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in International Hospitality and Event Management. Students wishing to complete the Master of Science in International Hospitality and Event Management must complete the research element.

The research element comprises a dissertation. Full-time students will normally complete this in the three months that follow the taught element, whilst Part-time students complete this during the course of an academic session.

Read less
The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world. Read more
The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world.

The accredited CIM qualifications available at the University of South Wales are for marketers looking to aquire professional recognition whilst gaining both practical and strategic marketing skills and knowledge.

The Chartered Institute of Marketing (CIM) Professional Certificate is a Level 4 qualification, designed for junior marketers who want to gain knowledge in the basics of marketing. It also provides an understanding of tactical considerations which will help students progress their careers in marketing.

The University of South Wales is a CIM accredited study centre, and our pass rates consistently exceed the national average. We have achieved accolades and continually receive positive feedback from students, employers and the CIM.

The key benefits of the CIM Professional Certificate at Newport include:

• Developing an understanding of key concepts in marketing.
• Relating your studies to your work & examining current marketing practice.
• Providing a solid foundation in marketing study, and enabling understanding of marketing principles.

See the website http://courses.southwales.ac.uk/courses/1277-chartered-institute-of-marketing-cim-level-4-certificate-in-professional-marketing

What you will study

You will study two core compulsory modules and one optional module from a choice of two:

Compulsory modules
- Marketing
- Integrated Marketing Communications

Optional modules
- Digital Marketing or Customer Experience

Learning and teaching methods

Students are provided with a range of learning materials which are available 24/7 on line. They will be required to read ahead and during the workshop sessions to apply to given contexts and scenarios. The application of current marketing practice to different marketing situations is used to build understanding of best practice, which is then applied to the students’ own organisation.

Assessment methods

The compulsory Marketing module is assessed by an examination. All other modules are assessed through work based projects on the students’ own organisation.

Employment Prospects

In an increasingly competitive workplace and job market, CIM qualifications can be seen as a differentiator. They are both a recognition of achievement, and a way to further develop marketing skills and knowledge, enhancing your career, CV and prospects.

Read less
The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Read more
The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.

Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.

Modules

The course incorporates the following core and elective modules and are broken down as follows:

- Core:

Marketing
Integrated communications

- Elective:

Customer Experience
Digital Marketing

Each module can be registered for separately and studied as a distinct, stand alone award in that subject. However, to achieve the CIM Level 4 Certificate in Professional Marketing, a pass in both mandatory modules plus one elective module is required.

Read less
A programme aimed at students who wish to pursue a management or creative career in multi-channel fashion retailing. MA Fashion Retail Management aims to stimulate creative solutions for multi-channel fashion retailing, and to exploit the design and communication potential of the physical and virtual store. Read more

Introduction

A programme aimed at students who wish to pursue a management or creative career in multi-channel fashion retailing.

Content

MA Fashion Retail Management aims to stimulate creative solutions for multi-channel fashion retailing, and to exploit the design and communication potential of the physical and virtual store. This course bridges a gap between retail disciplines, reflecting a shift in the fashion industries’ demands for a multi-skilled workforce; notably marketing management, information and communication technologies (ICT) and design. It encompasses digital and new media practices to encourage multi-channel practices, interactive communications and innovative solutions within the fashion retail environment.

You will be able to combine cutting-edge media approaches with retail formats and brand management to develop appropriate solutions for specific fashion retail environments. You will have the knowledge to critically evaluate trends in consumption, as well as broader societal, economic and regulatory changes, technological development, retail formats and their application to the fashion retail environment. You will also examine and analyse the influence of lifestyle retailing and multi-channel retailing and explore the concept of customer experience with experiential and sensory design from real to virtual situations. Your creative expertise will be utilised to design and implement creative technologies fitting with the retail brand and the convergence of the physical and virtual store.

Structure

12 months level 7 180 credits

Term One

Fashion Retail Management (20 credits)
Fashion Branding (20 credits)
Research Methods (20 credits)

Term Two

International Retailing Strategies (20 credits)
Creative Retail Spaces (20 credits)
Collaborative Unit (20 credits)

Term Three

Masters Project (60 credits)

Read less
The Design Management course provides the opportunity for you to develop an advanced understanding of the practical application of design thinking and design strategy applied within an organisational, business and global context. Read more
The Design Management course provides the opportunity for you to develop an advanced understanding of the practical application of design thinking and design strategy applied within an organisational, business and global context.

In the corporate world design managers oversee the development of products and services and manage the innovation process workflow. However, they also have a significant strategic role in managing the articulation of a business strategy, product and service values, requiring continuous improvement of the customer experience and often involving the management of external specialists. Additionally, they may be engaged in broader organisational development issues.

Students studying Design Management Innovation will focus on design thinking, research methods and the development of management, leadership and change management skills. In addition to operational management they will also focus on design thinking approaches to organisational change, behavioural change and transformation programmes.

The MDes Design Management Innovation draws on current Ravensbourne research. This includes rapid prototyping (an increasingly important operational aspect of the design process); business start up; team building and team dynamics; and the more strategic area of new business model development.

You will work regularly with peers from different disciplines to develop interdisciplinary skills and develop your own approach to design leadership, management and innovation. Major emphasis is placed on developing your own specialist subject in order to create original solutions to social challenges, consumer behaviour, organisational and leadership issues. You will be encouraged to engage proactively in the wide range of activities and events and in the opportunities for cross-disciplinary learning offered at Ravensbourne. Of particular importance is industry engagement through live project briefs and work placements.

Course aims

- To understand the role of design management as a business discipline balancing both leadership roles in terms of innovation, the creation of vision and future directions and management roles in terms of using specific tools, methods and techniques.
- To approach leadership, organisational and enterprise development from the perspective of design thinking and creative innovation.

Study units

Stage One: developing a knowledge base and new reference points - introduces you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking in the global context and how it relates to design management.

- Unit 1: Cultural and Contextual Design Studies
- Unit 2: Practical Application of Design Thinking in Design Management
- Unit 3: Managing Design in a Global Society and Economy

Stage Two: putting new learning into a professional context – develops the practical application of design thinking with a focus on innovation and industry-oriented professional practice based on design management. It also extends your innovation and leadership toolkit.

- Unit 4: Professional Practice in Management and Consulting
- Unit 5: Strategic Design and Innovation
- Unit 6: Studio Practice

Stage Three: evaluating and advancing existing knowledge

Unit 7: Major Project.

Programme Aims of the Master of Design

The Master of Design programme aims to provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy to management and organisational leadership, in order to equip you with the knowledge and skills to apply your learning in a global context. In particular, this programme aims:

- To equip you with an advanced knowledge and understanding of the contextual background to, and developments in design thinking and to reflect on that learning in order to advance your own practice and subject area and to innovate.

- To develop effective managers and leaders with effective design management skills who through creativity and global awareness are able to influence and create positive change in their organisations whether at an operational or a strategic level.

- To equip you with independent study skills that support research, practice and professional development and allow you to continue developing as life-long learners throughout their professional lives maintaining contact with emerging practice from a variety of fields.

- To provide a stimulating environment, which is supportive, flexible and collaborative and allows you to develop your potential.

- To develop a high level of professionalism and confidence to initiate and lead complex design projects involving diverse disciplines and business functions.

Read less
In partnership with NEOMA Business School, France. The Luxury goods industry deals specifically with the desire for excellence and the exceptional, and has shown in recent years to be an exceptionally resilient industry. Read more
In partnership with NEOMA Business School, France

The Luxury goods industry deals specifically with the desire for excellence and the exceptional, and has shown in recent years to be an exceptionally resilient industry. Largely due to growing demand in the Asian market and relatively consistent demand from traditional markets, the luxury industry has continued to display promising growth trends in clear contrast to the performance of comparable industries over the last few years. However, in spite of this, the field of luxury management is largely not covered by traditional studies in managerial theory.

The International Master in Luxury Management is a 12 month programme developed in partnership with NEOMA Business School. The students of IMLUX are dividing their time between studying in Reims, the capital and largest city of the Champagne region in France, and Milan, one of the world’s premier fashion centres.

The course, entirely taught in English, will teach students the importance of combining traditional managerial practices and theories with concepts and methodologies required to meet the needs of the modern luxury goods industry. This requires superior and outstanding craftsmanship, excellent and cutting edge design skills, unique customer experience delivery throughout all interactions with customers, and the building of a strong meaning through branding.

These are achieved through a number of formative and hands-on methodologies, including:
• Teaching and instilling the fundamentals of luxury management, with special attention paid to the supplementation of skills and knowledge essential to luxury brand management and therefore not typically taught in conventional management studies.
• Providing outlets for students to get in touch with key players in the industry, allowing for the development of meaningful connections and networking opportunities.
• Providing students with opportunities to gain working experience in cooperation with luxury based companies to assist in the progression of working aptitude and skills.

Application Deadline:

Please refer to http://www.mip.polimi.it/imlux for updated deadlines of application.

For more information and application assistance, please write to

MIP Politecnico di Milano presents the new #growingleader

The blog dedicated to MIP international programs is ready to inspire a new generation of students helping them to grow as leaders. Click here to find out more: http://www.growingleader.com/

Read less
The Executive Master in Marketing and Creativity (EMMK) is a 16-month, part-time programme beginning in September. Read more
The Executive Master in Marketing and Creativity (EMMK) is a 16-month, part-time programme beginning in September.

This ground-breaking programme is designed for current marketing professionals wishing to stay ahead of the curve, as well as those planning to enter the sector and facing the challenge of getting up to pace.

The EMMK offers all the elements of a high-level Executive Master in Marketing, combined with an innovative approach which places creativity at its very core. It combines a series of key modules with group work and innovative Creative Industry Seminars involving corporate partner organisations.

The programme will be delivered in English by ESCP Europe's highly-experienced faculty and leading industry practitioners. The mix of 5 three-day weekends, 4 full-week sessions and a total of 10 days distance learning, is designed to fit into busy work schedules and provide diverse business perspectives from three locations: London, Paris and Torino.

The EMMK curriculum is designed to fulfil four main objectives:

• Creativity: A definite focus on creativity and its value is what makes this programme stand out from the perspective of both candidates and employers – creativity runs as a theme throughout all modules. Our unique Creativity Workshops, Case Studies and Creative Industries Seminars help you develop your own creativity skills and bring you face to face with best practice across a number of categories.

• Marketing: The marketing modules equip you with all the essential skills and knowledge necessary for successful high-level practice in marketing across any type of organisation and sector, both consumer and B2B. Throughout the marketing modules, we adopt the perspective that value creation begins with – and is driven by – customer experience and benefits.

• Management: To leverage the full benefits of creative thinking in marketing requires a perspective understanding of what makes creative thinkers different. These modules help develop the full range of management skills needed to deliver high performance and results by identifying and harnessing the creative talent in an organisation.

• Analytics: As the role of analytics in Marketing increases and the availability of rich “Big Data” continues to explode, we see Analytics as an important pillar of the Executive Master in Marketing & Creativity. Innovative modules integrating state-of-the-art thinking for a creative approach to marketing analytics have recently been developed for the course. You will learn not just how to count, but what to count and how to gain advantage from what you count.

Read less
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. Read more
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

The syllabus reflects the changing issues and practices within marketing, and employers' views of marketing in today's business environment.

The qualification is ideal for junior marketers, those working in marketing support roles (such as personal assistants), or if marketing plays some part in your current job description.

The course can also benefit individuals in more senior roles particularly from small and medium sized enterprises where marketing is only part of the role.

What will I study

This qualification consists 4 modules of study. You can expect to study one module each semester for qualification in two years or two modules per semester for qualification in one year.

Typical modules include:
- Marketing
- Integrated Communications
- Customer Experience
- Digital Marketing

Why Wolverhampton?

The University of Wolverhampton Business School is a Chartered Institute of Marketing (CIM) accredited study centre.

Career path

This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only a part of what they do.

The qualification provides a practical insight into the principles and application of marketing at a tactical level and aims to advance marketing knowledge and accelerate career progression.

Typical profiles of people who might take this qualification could include:
- Marketing assistants
- Marketing co-ordinators
- Marketing executives
- Marketing managers in SMEs without formal marketing qualifications
- Non-marketers with aspirations to work in marketing
- Existing marketers wanting to become more specialist with their knowledge

What skills will you gain?

The ability to:
- Understand the function and fundamentals of marketing in some depth
- Know the many different ways of understanding and communicating with with customers
- Understand your organisation's marketing environment
- Apply practical knowledge which includes the collecting and analysing of data and the establishment of marketing budgets.

Read less
This course is aimed at students who would like to develop a successful career within the international tourism and hospitality industries at a senior level. Read more

OVERVIEW

This course is aimed at students who would like to develop a successful career within the international tourism and hospitality industries at a senior level. You will have the opportunity to develop specialist knowledge and industry-relevant analytical tools for leadership and management positions. You will develop both a strategic understanding of the hospitality and tourism industries and a managerial perspective of how to run such operations.

WHY CHOOSE THIS COURSE?

Study in London and you will be at the heart of one of the world’s largest tourism and hospitality industries, welcoming thousands of tourists every day. Coventry University London has excellent links with top employers, including world-renowned hotel The Ritz London, where previous students have gained industry experience through guest lectures and work experience opportunities.

MODULES

• Sustainable Strategy – from Planning to Implementation
• Finance, Funding and Legislative Frameworks for Success
• Global HRM Strategies
• Project Management
• Operations Management in Travel and Tourism
• International Hospitality and Tourism Marketing
• Customer Experience Management
• Events and Destination Management
• Business and Management Research Methods

Project options
• Internship
• Consulting Project
• Entrepreneurship Project
• Simulation
• Dissertation

ACCREDITATION

Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member

SCHOLARSHIP OPPORTUNITIES

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

FUTURE PROSPECTS

“At The Ritz London we are very keen to work with established universities to develop future managers for the hospitality industry. Partnerships such as this are vital to develop students so that they are equipped with sound practical experience as well as theoretical knowledge when they leave university.” - Joanne Meredith, Head of Human Resources, The Ritz London

Read less

Show 10 15 30 per page


Share this page:

Cookie Policy    X