This strategic marketing MSc will be invaluable to any student wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management. This leading edge programme is designed to be totally relevant to today’s organisations, exposing students to managerially relevant theory and practice, which will be of value in real world business contexts. The programme provides students with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.
This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating positive customer experience. In addition, the programme will enable students to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture. The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys. Additionally, a practical research methods module will set the students up to embark on their dissertation, which will give them the opportunity to ‘deep dive’ into an aspect of the programme that they have found particularly inspiring.
A first-class scholarship is available to both home and international students studying a taught postgraduate degree at the University. The scholarship will reduce tuition fees by 33%. The scholarship will be automatically awarded to applicants who already have a first class honours degree that is recognised to UK standard.
Details of other scholarships can be found on our Bursaries and Scholarships page. You should make an application to study at the University and receive an offer letter confirming our acceptance of your application before applying for a scholarship.
The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market.
This postgraduate course is specifically designed to give you the skills, knowledge and insight to develop a global vision of a business and the ability to successfully design and manage a luxury hospitality brand.
You will learn how to:
• learn new approaches where empathy, intuition and the art of anticipation are dominant approach business challenges from a global perspective
• integrate academic and technical knowledge
• assess situations from financial, commercial and cultural standpoints.
• champion and protect the trusted reputation of brands
• develop action plans based on rigorous theoretical frameworks
• manage change and transfer competencies and know-how
• work in teams to learn how to build commitment
• develop the communication and organisational skills that secures team 'buy-in' and successful project management.
The curriculum is linked externally with leading luxury hospitality brands and enterprises and internally with the academic hospitality community, ensuring your learning is always considered from a practical angle.
• The Luxury Hospitality Business Environment
• Designing the Customer Experience I
• Designing the Customer Experience II
• Business Performance Analysis
• Brand Reputation Management
• E-Strategies and Systems
• Research Methods
• Dissertation.
The course combines, academic rigor with contemporary managerial and strategic issues in luxury hospitality management. Whilst this enhances your employability in the growing and dynamic hospitality industry, it can also be applied to a range of other professions.
Skills such as brand management or customer experience are also valuable in industries such as PR or advertising, whilst studying business in a global context prepares you for numerous other career paths.
Whilst studying, you may have discovered an area you want to learn more about. Postgraduate study enables you to specialise in the field you are passionate about. Progression to MPhil and PhD research degrees are possible.
Click the following link for information on how to apply to this course.
Information about scholarships and bursaries can be found here.
The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market.
This postgraduate course is specifically designed to give you the skills, knowledge and insight to develop a global vision of a business and the ability to successfully design and manage a luxury hospitality brand.
You will learn to:
• learn new approaches where empathy, intuition and the art of anticipation are dominant approach business challenges from a global perspective
• integrate academic and technical knowledge
• assess situations from financial, commercial and cultural standpoints.
• champion and protect the trusted reputation of brands
• develop action plans based on rigorous theoretical frameworks
• manage change and transfer competencies and know-how
• work in teams to learn how to build commitment
• develop the communication and organisational skills that secures team 'buy-in' and successful project management.
• The Luxury Hospitality Business Environment
• Designing the Customer Experience I
• Designing the Customer Experience II
• Business Performance Analysis
• Brand Reputation Management
• E-Strategies and Systems
• Research Methods.
Internship route:
• Organisational Behaviour in Theory and Practice
• Management Consultancy
• The Internship.
The internship requires that you work for a minimum of 1,200 hours (equivalent to 30 weeks) with a hospitality employer. These positions can be in either paid or non-paid employment. The important thing is that the internship allows you to apply the theoretical knowledge acquired on your course to a practical work-based situation. The internship will allow you to improve and acquire new skills, explore various career opportunities, network and work with others a part of a team.
It will also enhance your understanding of the world of work and what constitutes professional practice in the workplace. In doing so the internship seeks to enhance your career prospects and allow you to become more focussed in determining a potential career pathway. Please note the University does not guarantee a work placement for your internship – the onus is with the student to pro-actively seek an internship, which requires working closely with the placements team.
The course combines, academic rigor with contemporary managerial and strategic issues in luxury hospitality management. Whilst this enhances your employability in the growing and dynamic hospitality industry, it can also be applied to a range of other professions.
Skills such as brand management or customer experience are also valuable in industries such as PR or advertising, whilst studying business in a global context prepares you for numerous other career paths.
Whilst studying, you may have discovered an area you want to learn more about. Postgraduate study enables you to specialise in the field you are passionate about. Progression to MPhil and PhD research degrees are possible.
Click the following link for information on how to apply to this course.
Information about scholarships and bursaries can be found here.
Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.
The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. If you are seeking to develop your management potential within this sector and improve your transferable skills such as presentation ability and creativity, then this Master's is for you.
You will gain knowledge in direct marketing campaigns when acquiring new customers and nurturing existing customer relationships. A greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.
Our Master's will equip you with the skills and knowledge to manage an events project and quality of service delivered at the event. You will gain a better appreciation and understanding of the theoretical underpinnings, operational practice implications, and public policy issues relating to events management.
Our combination of courses will provide you with knowledge in relationship marketing, event budget management, innovation, managing culturally diverse teams, strategic project management, all required for developing you as an events professional.
We work closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow.
Many aspects of the events sector are covered in this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.
Our hospitality, leisure, recreation and tourism subjects were ranked:
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
The aims of this degree are to:
Year 1
Students are required to study the following compulsory courses.
Year 1
Students are required to study the following compulsory courses.
Year 2
Students are required to study the following compulsory courses.
Assessment procedures reflect the overall objective of each course.
You will be assessed through a rich and balanced portfolio of techniques, including:
Our teaching and learning philosophy includes the whole learning process, both how courses are taught and how the personal needs of our students are addressed. Lectures and tutorials provide a framework of knowledge which you will be expected to build upon through private reading and completion of self-directed tasks.
Classes are a mixture of lectures, tutorials, presentations, videos, seminars, guest speakers, site visits and field trips, depending on the teaching requirements of the course. Attendance is monitored throughout the year, both for core and option courses. You will be expected to attend taught courses on a frequent basis.
Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include events management companies, PR firms, local authorities, performing arts companies, festivals, conference venues, theatres, hotels, sports venues or concert halls.
You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). The BSEO team develops your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.
The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards which shows its dedication to actively support your career development.
The Events Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers. You will also be able to gain work experience and develop your skills at the various events the society organises.
This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. You gain knowledge and an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.
If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It is also ideal if you are already working in a marketing environment.
The course is the ideal foundation for students from a business or marketing background who are looking to develop management or marketing careers, but who do not yet have significant experience.The marketing consultancy project is considered to be one of the highlights of the programme, enabling you to work on live consultancy projects with local SMEs. Mentoring by local CIM practitioners through the Marketing Consultancy module links with the activity generated through Teesside Marketing Clinic. This gives you opportunities to network with local employers and gain invaluable experience of putting theory into practice. The Digital Marketing Theory and Practice module evaluates ways in which an organisation can deliver an online customer experience and the importance of the online presence to develop and support branding and customer service objectives. Search engine optimisation, customer acquisition and retention, display advertising, advergaming, mobile marketing, email marketing, viral marketing, online PR, affiliate marketing, social media, video and etailing are all explored in detail.
The programme develops your understanding of strategic issues in marketing and management. It reflects the main functional areas of international business and integrates theoretical knowledge with practical enterprise skills in a global context.
Course structure
Core modules
Modules offered may vary.
How you learn
You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.
Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.
How you are assessed
Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.
This programme equips you with the necessary skills and knowledge to be successful in a career in marketing or management. It is relevant to the private and public sectors, as well as profit and non-profit organisations.
The course will develop the strategic skills you need for a management or leadership career in hospitality and tourism, enabling you to successfully develop and run a wide range of business operations.
The tourism and hospitality industries continue to grow significantly, which means that highly skilled, agile, problem-solving leaders are always in demand. This master’s degree course in international tourism and hospitality management offers in-depth understanding of the opportunities and challenges in these sectors, and provides the strategic skills you’ll need to begin an exciting leadership career.
You may have just completed your undergraduate studies (which need not be related to hospitality or tourism) and may be looking for a move into tourism and hospitality. Perhaps you’ve already been working for a while, and now’s the time to change or accelerate your career. This programme welcomes all highly motivated students regardless of prior study or career experience.
We have excellent links with top employers, including the world-renowned The Ritz London (where students have enjoyed work-experience opportunities), and you’ll have many opportunities for exposure to the workplace and employers in the UK and overseas.
You’ll graduate with a sound understanding of the hospitality and tourism industries, including how to run an operation successfully and profitably. Your learning will be not only highly practical, but also rooted in the global context – preparing you to be career-ready for working, or doing business with, organisations anywhere in the world. There is the opportunity for an overseas field trip, and you could arrange to do an internship or real client consultancy project in another country.
You’ll also develop a range of skills which will transfer across to any other industry, including principles of management, and softer skills such as communication and teamwork.
• Sustainable Strategy – from Planning to Implementation
• Finance, Funding and Legislative Frameworks for Success
• Global HRM Strategies
• Project Management
• Operations Management in Travel and Tourism
• International Hospitality and Tourism Marketing
• Customer Experience Management
• Events and Destination Management
• Business and Management Research Methods
Project options
• Internship
• Consulting Project
• Entrepreneurship Project
• Simulation
• Dissertation
Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.
*Subject to registering as a CMI member
Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.
“At The Ritz London we are very keen to work with established universities to develop future managers for the hospitality industry. Partnerships such as this are vital to develop students so that they are equipped with sound practical experience as well as theoretical knowledge when they leave university.” - Joanne Meredith, Head of Human Resources, The Ritz London
The Bord Bia mission statement is: “To drive the commercial success of a world-class food, drink and horticulture industry through market insight and partnership with industry.” The food and beverage industry is Ireland’s oldest industry and biggest employer, and is set to see major investment, innovation and growth over the coming years. Year on year growth for 7 years in a row has seen our exports grow to over €11bn. Many global companies are choosing to locate their innovation, R&D, and technology centres in Ireland. To achieve their growth ambitions, they are looking for appropriate, novel, insight-led innovations to launch in Ireland and abroad.
We want to help them by building world-class talent in the area of innovation and design thinking* for the food, beverage and horticulture industry. If you are a graduate with a primary degree (or significant experience) and would now like to embark on the next chapter in your career in the food industry, this opportunity has your name written all over it. Bord Bia is looking for talented individuals to take an MSc in Design Innovation while doing practical, hands-on, insight-led innovation projects with leading Irish food, beverage and horticulture organisations. We want to create, train and educate the next generation of global consumer-focussed innovators.
This course commences in November. It is a 20 month full-time MSc run by Maynooth University. Successful applicants will be fully funded and will receive an annual bursary of €20,000 to cover living and some travel expenses. The initial two months will involve extensive induction with Bord Bia first, then with Maynooth. You will be spending some time with Deloitte Digital learning about Customer Journeys and Customer Experience mapping. You will meet key executives in BordBia and Maynooth and you will study modules on category Management and Brexit. From January, you will join the formal MSc modules and will attend classes in Maynooth five days per month. Your assignments will be project based and, you will be placed with a host company, working on building their innovation capability and their pipeline. In summer 2018, you will be visiting some international exemplars of global best practice in Switzerland. Two more semesters of course work follow with a capstone project as the finishing element of the programme. You will be graduating in February 2020 with a superb qualification as well as valuable experience in food innovation and a super industry contact list.
We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.
This Master's has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.
Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace.
You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind.
This degree will develop your management skills which are central to the relationship between organisations and customers. You will develop an understanding of ethical, global and cultural issues and the impact they have on marketing.
This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.
Our marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.
This degree aims to:
Year 1
Students are required to study the following compulsory courses.
Students are required to choose 15 credits from this list of options.
You will be assessed through essays, reports, an examination, a research proposal and a dissertation.
Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.
We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career.
You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in industry. This includes the opportunity to network with employers and recruiters at career fairs. The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards, which shows its dedication to actively support your career development.
The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.
Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.
This course provides a collaborative learning environment where you develop creative and strategic skills in fashion management and communication. You work within your selected area and enhance your ability to work confidently and independently across subject boundaries.
The course is designed for students who have previous experience in fashion design, management or communication at undergraduate level or in industry. You continue your education, enhance your professional skills and improve your understanding of how to manage a fashion business from concept to customer. It is ideal for dynamic individuals looking to succeed within the industry at the highest level.
You focus on gaining the skills to work as a fashion manager within the increasingly complex fashion exchange. This includes decision making, interpreting target needs and converting these needs into opportunities by bringing together • product • distribution • branding • marketing • communication and service.
You also enhance your knowledge of the changing online and physical fashion world, including the merging of retail, communication, technology and customer experience. This involves exploring new innovations in fashion management and communication and helps you define your own personal approach.
The course is driven by original thinking, innovation and change. You learn to lead thinking and practice in fashion management and communication by challenging current theories.
Throughout the course there is recognition of the wide reaching roles in the fashion industry and of the fact that practitioners are increasingly finding positions in non-traditional professions.
Vibrant and supportive learning environment
As a student on this course you are part of the Sheffield Institute of Art (SIA) postgraduate community, giving you access to creative networks and the chance to work on live industry projects. You also benefit from the active postgraduate community across the University which offers exciting opportunities for subject discussion and collaboration.
Research-led expertise
Your learning is enhanced by the expertise of our staff, who are high-profile academics and industry professionals working within the University’s Art and Design Research Centre (ADRC). Our Research and Innovation Office (RIO) takes an active part in engaging you in research, knowledge transfer and live projects, ensuring you gain a global and industry-relevant perspective.
This course is part of the Sheffield Institute of Arts (SIA), an amazing, diverse community of makers – where staff, students and partners work as equals to deliver real innovation and creativity. SIA opened in 1843 and is one of the UK's oldest Art and Design Schools. We have recently moved into the Head Post Office, a redesigned Grade II listed building. It includes state-of-the-art workshops which provide you with a unique studio-based learning environment in the heart of the creative community.
Typical modules may include:
Semester one
Semester two
Final Semester
100% coursework
This degree prepares you for a wide range of professional fashion roles in a constantly changing industry.
Graduating with a masters degree gives you an advantage in the employment market, meaning you can find work in a wide range of fashion-related vocational and academic fields.
The course also prepares you for a higher level research degree. There are an increasing number of graduates undertaking research in fashion related subjects or entering into higher education as lecturers.
The MA Food Business Management course creates links between academic theory and practice and leading food and hospitality businesses. These connections will be established in the classroom, on field trips and in interactions with a range of distinguished external speakers from the industry.
The course will enable you to approach business challenges from a global perspective, integrating academic and technical knowledge, and assess situations from financial, commercial, societal and cultural standpoints. You will be able to create innovative solutions to champion food businesses and develop action plans based on rigorous theoretical frameworks that you can use in your professional careers’ to effectively manage change.
This postgraduate award in food business and management has been designed to produce graduates who are exceptionally well equipped with the aptitudes and competencies necessary to design, manage and lead developments within the food industry. This course will provide both a coherent programme of academic study and an in-depth educational experience focusing on the role of the manager and management issues within the international food industry, food service sectors, hospitality, and an exploration of cutting-edge food research.
This course takes an innovative approach, led by a multi-disciplinary team, that studies the food business sector ranging, from management theory and practice to food supply chain management. It embraces product innovation, within a social science perspective, whilst acknowledging the ethical and nutritional responsibility of business in modern society.
The Internship Course seeks to provide a 28 week period of paid work experience incorporated into the period of study. This makes it ideal for students seeking to add a practical dimension to their studies and understand the demands of workplace supervision and management. Internship opportunities exist throughout the food service industries both within the UK and overseas. The internship process is co-ordinated by the University's own dedicated internship team and draws upon contacts with the industry. The London School of Hospitality and Tourism generally has exceptionally good links with leading industrialists, many of whom are Patrons, Fellows and Alumni of the School.
• Designing the Customer Experience
• Business Performance Analysis
• Responsible Value Chain Management
• Applied Food Science and Product Development
• Food and Society
• Foodservice Operations Analysis.
• Organisational Behaviour in Theory and Practice
• Management Consultancy
• The Internship.
The course will deliver unique professional development opportunities to senior managers. It provides enhanced promotion prospects, new career opportunities and greater career security. Career benefits will also accrue from being part of a strong professional network and experiencing coaching and mentoring opportunities. For sponsoring organisations it serves as a basis for developing senior staff as thought leaders and also assists in senior staff retention.
On successful completion of the Masters course you can progress onto an MPhil or a PhD research degree.
Click the following link for information on how to apply to this course.
Information about scholarships and bursaries can be found here.
We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.
Our Master's degree has been especially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.
You will gain comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing.
This programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You will develop management skills central to the relationship between an organisation and its customers.
For September start, our teaching runs from September to April followed by dissertation work.
For January start, our teaching runs from January to July followed by dissertation work. For details on term dates refer to our academic calendar.
Our marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.
This degree aims to:
Year 1
Students are required to study the following compulsory courses.
Students are required to choose 30 credits from this list of options.
You will be assessed through examinations, research reports, presentations and a dissertation.
Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.
We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career.
You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs. The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.
The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.
Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.
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