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This degree is designed for graduates wishing to start, or further develop, careers in marketing. Read more
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

For the Advanced Taught Programme students will choose four Applied Business Projects from a list which currently includes the following titles:

1. e-Business and Value Chain
2. Human Resource Management
3. International Business
4. Investment and Private Banking
5. Operations Management
6. Business Planning

Compulsory modules:

Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

International Marketing: The globalization of companies is the involvement of customers, producers, suppliers, retailers and other stakeholders in the global marketing process. International marketing reflects the trend of companies selling products and services across national boundaries. This module provides an overview of contemporary international marketing issues and trends as well as the international marketing planning process. On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions regarding international market entry strategies and the development and management of global brands.

Consumer Behaviour in a Global & Digital World: This module will introduce students to the main theories which purport to explain consumer behaviour from the perspective of gaining an understanding of the consumer as an individual as well as how consumers are influenced by their cultural environment. Given that the internet has become an essential part of modern day life this module will provide students with an understanding of how consumer behaviour is impacted as a result of changes in the way goods and services are marketed and sold online. This module also examines the critical issues and trends whereby the internet has changed consumer behaviour spanning across traditional/geographic boundaries.

Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.

International Marketing Communication: This module examines the processes by which integrated marketing communications (IMC) programs are planned, developed and executed. Individual communication vehicles included in an Integrated Marketing Communication plan are explored.

Optional modules (choose 2):

Your optional modules must include AT LEAST ONE of the following:

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Other optional modules include:

New Venture Creation: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Knowledge Management: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Marketing Financial Services: This module surveys the tools of modern financial services marketing, focussing on the key methods of financial services marketing in the acquisition of customers and sale and distribution of financial services. The module progresses considering consumer behaviour, the changing customer demands, consumer heuristics and biases and ways in which financial services marketing has succeeded and failed.

Public Sector Management: This module identifies the distinctive characteristics of the public sector in a competitive market-driven environment. Organisational forms in the public sector are reviewed, in the light of the changing culture of public services, competition, best value and public expectations.

Global Business and Culture: This module will enable students to develop a systematic understanding of the challenges of managing across national boundaries. Culture is assessed in the context of a range of contemporary classifications and discussed in a variety of conceptual, methodological and practical situations relating to the measurement and application of culture at various levels of analysis (national, industry, corporate, individual). On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions involving culture as an input. Case studies are used to illustrate the complexities of cross-cultural negotiations, international expansion, and cross-border alliances/ mergers & acquisitions.

International Business: This module analyses the conditions in the international environment that drive trade between nations involving multinational enterprises (MNEs), small and medium-sized enterprises (SMEs) and the public sector.

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The one-year Master's degree programme in Marketing concentrates on marketing strategies and customer behaviour. It explores the strategies and methods that companies use to meet the wishes and requirements of customers. Read more
The one-year Master's degree programme in Marketing concentrates on marketing strategies and customer behaviour. It explores the strategies and methods that companies use to meet the wishes and requirements of customers. Companies need this type of information to be successful.

In this programme you will analyse consumer and business markets, investigating markets of both goods and services. The focus will be on profit-making organizations, but the public sector and non-profit organizations will also be studied.

The programme is taught by specialists with an international reputation. Courses are of high standard, and high standards are expected of students. In most courses, theory is applied to practice. There are also plenty of opportunities for studying abroad.

The programme offers two profiles: Marketing Management and Marketing Intelligence. It is also possible to do a Double Degree programme in Groningen and Oslo: Marketing Intelligence and Strategic Marketing Management. In this two-year Double Degree programme you will earn two recognized EU Master's degrees.

Why in Groningen?

Our Marketing Department belongs among the top 5 of Marketing Departments in Europe. And the Marketing programme is an internationally accredited programme, ensuring a high quality education that meets both the AACSB and EQUIS standards, which only one percent of universities reach worldwide. In research-based marketing courses you learn to identify consumer needs and serve the market.

Job perspectives

After completing this programme, you are well-suited for a career in marketing. You are qualified for a range of positions in all kinds of organizations: strategic marketing expert, customer relationship manager, market researcher, product or brand manager, database analyst or market intelligence expert. It is also possible to enter a PhD programme at a university or carry out research in other research institutions.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Also right from the start of your degree programme attention is paid to academic research and preprofessional development. Since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

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MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing. Read more
MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.

Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.

You also have the option to study this programme via Distance Learning, click on the link for more details: http://www.northampton.ac.uk/study/courses/international-marketing-strategy-distance-learning-msc/

Course content

The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm

Course modules (16/17)

-Strategic Digital Marketing
-International Marketing Intelligence and Research
-International Marketing Strategy
-The Global Marketing Context
-International Marketing Communications
-Dissertation and Research Methods
-Marketing: Principles and Management

Schedule

One year, full time over three trimesters.

In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.

Assessments

An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

Facilities and Special Features

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials

To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.

Summer School

In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.

The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.

Careers

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.

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This professional degree is for people who are passionate about drawing meaningful knowledge from data to drive business decision-making or research output. Read more
This professional degree is for people who are passionate about drawing meaningful knowledge from data to drive business decision-making or research output.
Data is a vital asset to an organisation. It can provide valuable insights into areas such as customer behaviour, market intelligence and operational performance. Data scientists build intelligent systems to manage, interpret, understand and derive key knowledge from this data.
For those with strong mathematical or quantitative backgrounds, this degree will develop your analytical and technical skills to use data science to guide strategic decisions in your area of expertise. It offers the flexibility to tailor your learning to your professional and personal interests.
Leveraging the University’s research strengths, you will explore the latest in data mining, machine learning and data visualisation, while developing the skills to effectively communicate data insights to key stakeholders.
For those with qualifications in other areas such as health and education, a Graduate Certificate in Data Science can provide you with data science capability to complement your existing skills and provide a pathway to the master’s program.
Course structureThe course comprises core units, elective units and a capstone project where you will apply your skills to a real-world data science problem. You can tailor your degree by selecting elective units and a project that complement your particular interests, background and qualifications.
Core units for the Master of Data Science include Principles of Data Science, Computational Statistical Models, Visual Analytics, and Knowledge Discovery and Data Mining.
For the Graduate Certificate in Data Science, core units include Principles of Data Science, Algorithms, Database Management Systems and Introduction to Statistics.
You can select elective units from the following data science subjects, or from other disciplines relevant to your background and qualifications.
Data science electives include:
Advanced Data Models
Cloud Computing
Multimedia Retrieval
Data Analytics and Business Intelligence
Information Security Management
Statistical Learning and Data Mining
Statistical Natural Language Processing
Predictive Analytics.We also offer a pathway for eligible candidates planning to pursue a research degree.

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This Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as a corporate account management professional in the business-to-business (B2B) marketplace. Read more
This Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as a corporate account management professional in the business-to-business (B2B) marketplace.

In Centennial College's Corporate Account Management program, you learn that because today's customers are well informed and expect more customized solutions, corporate account management professionals must have a solid foundation in all areas of marketing, sales and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you learn how to put the customer first with an entrepreneurial mind-set that adapts to diverse customer needs while you develop and practice skills specifically in:
-Conducting competitive and marketplace analysis
-Understanding customer behaviour
-Engaging in interpersonal communications that are trust based
-Analytics that prompt sales utilizing Customer Relationship Management (CRM) tools
-Business financial literacy to create compelling customer value propositions
-Educating and informing buyers through digital content and omni channel marketing practices
-Cross-cultural and team based problem solving
-Negotiations that are buyer value-based

Career Opportunities

Program Highlights
-Thanks to the Corporate Account Management program's hands-on training in Salesforce automation software, you will be able to make a smooth transition into the workplace.
-School of Business professors have extensive experience in sales and account management in the business-to-business settings
-Small class environments allow you to interact with faculty members and your fellow peers.
-Learn to thrive under pressure and develop excellent interpersonal, listening and oral communication skills.

Articulation Agreements
Start with a graduate certificate, and continue to a master of business administration through our degree completion partnership. Successful graduates of this program may choose to continue with courses leading to a graduate degree.

Career Outlook
-Key account manager
-Account executive
-Business development lead
-Commercial sales representative
-Sales and service specialist
-Technical sales representative
-Inside sales representative
-Territory sales representative

Areas of Employment
-Medical and dental technology firms
-Hardware and software sales
-Pharmaceutical companies
-Packaged goods companies
-Mid-to-large sized business-to-business (B2B) organizations with their own sales force

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This program answers the needs of today’s global business world. We take your international background and synthesize it with a North American business education. Read more
This program answers the needs of today’s global business world. We take your international background and synthesize it with a North American business education.

North American MBA for international students

We offer you the flexibility to specialize in your area of interest and include the foundational courses that make an MBA graduate well rounded and successful. We ensure that you are confident in both English and all business concepts by providing you networking activities, co-op sessions and multiple opportunities for success.

A Goodman MBA will provide you with the academic knowledge, real world experience, and the confidence to use your skills to make a difference. You’ll be adaptive and relevant, ready for the challenges your future holds.

Integrated, global approach

Our MBA (ISP) graduates are successful because of our focus on a strong integrative and practical approach to management with a global perspective, numerous opportunities to be engaged in the community and ongoing chances to improve your English language skills. You’re part of a community that is focused on your success, both during your MBA and beyond.

Your classes are composed of classmates from around the world, ensuring an integrated global approach to Canadian and global business theory. It’s a supportive environment, with your classmates and professors working in partnership to enhance your understanding of your subject and develop your communication and presentation skills.

Helping you transition comfortably

The integration process begins the moment you arrive on campus. Through our mandatory Business English Program you will get a four-week customized course in business reading, writing listening and speaking. We also ensure that you adapt socially. In between classes, we’ve scheduled a full four weeks of activities and trips. You’ll visit Niagara Falls and Toronto, explore St. Catharines and settle into your new life. You’ll know your classmates, the Niagara region and feel comfortable and ready to begin your coursework.

CAREER ADVANCEMENT

Goodman MBA (ISP) graduates range from recent undergraduates who wish to get a head start on their education to managers with several years of experience who wish to learn the theory and best practices behind their actions. What all graduates have in common is their commitment to adding a Canadian business education to their international backgrounds.

More about MBA (ISP)

Our MBA (ISP) curriculum combines the best of our practical MBA curriculum with a focus on global business integration, and puts North American business practices into a cultural perspective.

MBA (ISP) Program Plan

Goodman’s MBA (ISP) is an innovative program designed to meet your needs as an international student, combining an intensive Business English Program with our comprehensive MBA core curriculum and flexible specializations. All of your coursework is taken in classes exclusively composed of your fellow international students.

The general stream provides you with a flexible program plan and the ability to take a variety of elective courses in different fields. The general stream is ideal if you have a wide range of interests, or are planning on working in general management and want to gain a competitive edge.

Industry Involvement with Co-op

Our MBA (ISP) includes an optional paid co-op term where you can gain valuable skills, link theory to practice and make important connections. Your co-op term is offered at the end of your MBA program and ensures that you’ve had a chance to strengthen your English language skills and are ready to transition into your new career.

Our MBA (ISP) students hold co-op positions such as project manager, marketing assistant, financial analyst, tax practice intern.

We offer six MBA specializations:

ACCOUNTING/ CPA ACCREDITED

The CPA/MBA pathway offers a CPA-Accredited stream that provides graduates with advanced standing in the CPA Professional Education Program (CPA PEP). The new accredited stream allows non-accounting university graduates to pursue an MBA and an accounting designation at the same time. Goodman is currently the only business school in Ontario to offer a combined MBA and CPA program.

BUSINESS ANALYTICS

Business analytics uses data and statistical methods to help organizations gain insight from their data in order to analyze historical data, predict customer behaviour or help improve business processes. The field has increased in popularity in recent years due to the increase in data available to organizations from customer loyalty programs, e-commerce transactions, and even sensory data from machines.

OPERATIONS MANAGEMENT

The operations management specialization includes a focus on project management, quality management, logistics and supply chain management. Courses will cover many of the topics required for the Certified Supply Chain Professional (CSCP) and the Certified in Production and Inventory Management (CPIM) professional designations from APICS -The Association for Operations Management (formerly the American Production and Inventory Control Society).

FINANCE

This specialization is ideal if you are seeking a focus mainly on investments and portfolio management. This program has a high degree of correlation with the Chartered Financial Analyst (CFA) program.

MARKETING

Provides you with an integrated managerial approach to marketing that helps you apply the theoretical principles of marketing to practical, real world problems. Emphasis is placed on issues that relate to marketing in the global business world.

HUMAN RESOURCE MANAGEMENT

Designed to provide you with a strong foundation in the theory and practice of HR. This specialization provides you with the majority of the course work necessary for the CHRP designation.

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This programme is ideal if you wish to use your analytic skills to derive and obtain useful insights from large amounts of data. Read more
This programme is ideal if you wish to use your analytic skills to derive and obtain useful insights from large amounts of data. By equipping you with the rigorous modelling and consulting skills needed to understand, manage and communicate useful insights from ‘big data’, it prepares you to inform business decisions or government policies.

Taught modules are delivered by our group of internationally recognised management scientists who are actively working with business, government and non-profit organisations to tackle routine, strategic or policy problems.

Our industry advisory board ensures that the focus of our taught modules is of both academic and practical relevance. IBM, our partner, has jointly developed with us two modules (Customer Analytics and Leading Analytics Initiatives), and sponsors a student prize.

During the summer, you will undertake a supervised consulting or research project. This will give you the opportunity to apply powerful tools such as data mining, forecasting, optimisation, simulation and decision analysis to a particular area of business or policy, equipping you with skills highly prized by employers.

Core study areas include consulting for analytics, discovery analytics, decision analytics, managing big data, customer analytics, leading analytics initiatives, operations analytics, policy and strategy analytics, and a consulting or research project.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/business-analytics-consulting/

Programme modules

Semester 1:
- Consulting for Analytics
You will learn the craft and skills required by analytic consultants, and which employers look for but often find lacking. It will cover process aspects of analytics projects, as well as skills in client interaction, problem structuring and data elicitation (with individuals and/or groups, and with hard/soft data), presenting data-driven analyses, report writing, and developing simple bespoke decision support systems.

- Discovery Analytics
You will be introduced to common statistical methods to explore and visualise cross sectional and temporal data. You will also learn about the design and conduct of data collection efforts, together with methods for dealing with data outliers and missing data. Industry-leading tools that are in high demand from employers (e.g. SAS and SPSS) will be used.

- Decision Analytics
Your will be introduced to common operational research techniques to help determine the best course of action for a given decision or problem. Topics covered include optimisation, simulation and decision and risk analysis.

- Managing Big Data
Your will learn about the challenges and opportunities derived from the increased volume, variety, velocity and value of data that is available today. A range of big data topics will be covered including data type, data integration, data technologies, and data security.

Semester 2:
- Customer Analytics
You will focus on analytics techniques that can help organisations gain a deeper insight into customers’ behaviour and attitudes towards their products and services. It will cover approaches designed to provide a profile of customer segments, such as those grounded in data mining and multivariate statistical analysis. Industry-leading tools that are in high demand from employers (e.g. SAS and SPSS) will be used. There is an IBM sponsored student prize on this module.

- Leading Analytics Initiatives
You will learn about the issues associated with implementing an analytics capability in organisations. It will cover topics on how to develop an analytics strategy, how to embed analytics in organisational processes to ensure they deliver value, and how to deploy analytics throughout the organisation to improve decision making. There is an IBM sponsored student prize on this module.

- Operations Analytics
You will focus on analytics techniques that can help organisations to develop a better understanding of operational processes, and identify efficiency and cost reduction opportunities. Topics covered include advanced optimisation and simulation techniques.

- Policy and Strategy Analytics
You will focus on analytics techniques designed to tackle complex policy and strategic issues. It will cover approaches designed to explain the behaviour of complex social systems or assess the consequences of complex decisions, in order to provide the levers for policy and strategy making in a variety of sectors.

Summer:
- Consulting or Research Project

Assessment

Taught modules are assessed by a mixture of coursework and examinations.
The summer project is assessed via a written dissertation.

Careers and further study

Business analytics is a new and rapidly developing field, and individuals with analytics skills are in short supply.
Graduates from this programme can expect to work as management consultants, business analysts, policy analysts, marketing researchers, operations researchers, and data scientists.
We have developed two modules - Customer Analytics and Leading Analytics Initiatives - in close collaboration with our partner IBM, who also sponsor a student prize.

Why choose business and economics at Loughborough?

Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.

Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.

The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.

- Internationally Accredited
The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).

- Career Prospects
Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.

*Source: DLHE

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/business-analytics-consulting/

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The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Read more
The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Customers are central to marketing, which to a large extent involves making promises to customers and then meeting the expectations thus created. This is accomplished through the firm's own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often international in scope, which is reflected in the content of the different courses in various ways. The international aspect of the marketing programme is also evident in the international faculty and study body, as well as in the possibility to study abroad for a semester.

Thus, the marketing programme prepares you for a wide range of international management careers within the private and public sectors including:

- consulting
- entrepreneurial management
- innovation management
- communication management

The programme in Marketing qualifies you in state-of-the-art approaches to each of the following marketing policy areas:

- innovation and channel management
- product/market selection
- pricing and profit planning
- marketing research
- customer relationship
- communications management

These areas will be taught in individual courses and integrated into an advanced course on marketing management and strategy.

PROGRAMME STRUCTURE

PREREQUISITE COURSES
In the first semester four prerequisite courses offer you an advanced insight into the theories of social sciences that are crucial for the understanding, definition and solution of marketing problems.

The Marketing Research course gives you a set of tools and models that are essential for the design and evaluation of empirical studies that can support decisions in the marketing policy areas. The course will cover major research tasks and methods including the construction of questionnaires, scale development, observational methods, response models and choice models.

The Marketing in Context course enable students to identify and analyse the stakeholders, flows and interactions, which are impacted by and which impacts on particular changes in the boundary conditions of a marketing system. Also, you will be able to analyse macro-marketing environments and marketing systems in order to develop strategies, which further the aims of the focal stakeholders, whether these are private companies, governmental and/or non-governmental organisation.

Economics of Strategy
This course studies how firms create a competitive advantage and maintain it, and analyses strategic choices regarding the boundaries of the firm, the incentive mechanisms and the organisational structure that will best serve their strategies.

The Economic Psychology covers the fundamentals of human behaviour in economic contexts, from a social cognition perspective as well as from a judgment and decision-making perspective. The course applies fundamental theories and methods to key areas in marketing, including consumer and industrial buyer behaviour, marketing management, pricing, communication, innovation, and relationship marketing.

SPECIALISATION COURSES
The second semester comprises the following compulsory specialisation courses

Marketing Communication discusses the role of communication as well as of how the integration of several communication tools may support to achievement of the overall goal of the firm’s communication strategy.

Pricing Strategy provides an introduction to the firm’s pricing problem and provides practical techniques to understanding price setting in the context of the firm’s customers, costs and competition.

Innovation Management focuses on understanding the challenges, mechanisms and approaches for the management of innovation.

Managing Marketing Channels and Networks presents the concepts and analytical tools needed to design, build and manage distribution channels and networks.

Customer Relationship Management provides an insight into the theoretical and conceptual foundations of CRM, how CRM can enhance organisational performance and the role of measuring and managing customer satisfaction, customer loyalty and customer profitability.

Marketing Management and Strategy ends the semester by focusing on marketing management from a strategic perspective, combining and linking all policy areas to decision-making at top management level.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

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The world of marketing operates within an increasingly dynamic, international arena where competition has intensified and customer needs and wants change by the day. Read more
The world of marketing operates within an increasingly dynamic, international arena where competition has intensified and customer needs and wants change by the day. Change occurs in every aspect of the marketing environment; social, economic, political and especially technological (with the many online and digital developments that occur on a regular and fast-paced basis). Marketing has focused on satisfying customer needs profitably but achieving ‘customer delight’ seems necessary now for commercial success.

Who is the MSc Marketing programme for?

The MSc Marketing programme has been developed for students seeking a career within marketing management in private, public or not-for-profit sector organisations across the globe. Our students typically go on to secure key marketing posts in large international companies but some find posts in smaller businesses, charitable organisations and public sector bodies.

Applicants should possess a minimum of a 2ii honours first degree - in business or a in a related subject with appropriate links to marketing.

MSc Marketing Programme Content and Structure

The recently revised MSc Marketing programme introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice. The MSc Marketing programme is divided into two 12-week teaching semesters that incorporate specialised marketing modules such as ‘Global Marketing Strategy’, ‘Advanced Marketing Research Applications’ and ‘Analysing Buyer Behaviour and Brand Dynamics’. The MSc Marketing programme also contains core modules that provide students with key research and personal development skills.

In the remainder of the MSc Marketing programme the student has the opportunity to explore in detail an aspect of marketing through the Masters Dissertation. A dissertation preparation support module course guides students through this key project and a personal supervisor is appointed to offer advice on the initial proposal and throughout the dissertation process.

A combination of lectures, seminars and workshops are employed top convey information and facilitate student learning. The Northumbria University’s e-learning platform, Blackboard, and e-library are key tools in the Learning and Teaching Strategy of Northumbria University, of the Faculty of Business and Law, the Newcastle Business School and therefore of the MSc Marketing programme. This ensures that the programme is fully backed with the University’s latest investments in learning and teaching and technology.

The MSc Marketing programme’s Assessment Strategy includes the use of examinations, assignments workshop and e-learning platform activities. The combination used varies between modules but overall there is a fair but challenging balance of assessment methods.

Marketing offers so many different career roles and responsibilities from Advertising Executive to Database Manager; Public Relations Executive to Customer Services Manager. The student should possess a high level of energy and enthusiasm for the subject along with good creative and analytical skills. Former students from the programme have taken up careers such as Advertising Executive in an agency, Customer Services Manager in retail and Direct Marketing Manager in the charity sector

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Our E-Business (E-Marketing) MSc combines e-business with marketing, sales and customer service to address the customer relationship cycle. Read more

Course overview

Our E-Business (E-Marketing) MSc combines e-business with marketing, sales and customer service to address the customer relationship cycle. You will study topics ranging from e-sales to campaign management and online self-service. The course examines in detail how technology, business, entrepreneurship and people factors affect the success of e-marketing efforts.

E-business success combines leading technologies, long-term business strategies, entrepreneurial capacity to implement strategies through technology and the alignment of peoples' behaviour inside and outside the organisation.

Successful strategies include marketing, sales and service to address the full customer relationship cycle. For example, Amazon markets products based on the tracking of consumer activities on the Internet. Following a transaction, staff must be able to solve or escalate issues at any point of the interaction. All this relies on fully integrated systems, the cohesive work of different functional areas and a strong customer-centric culture.

[Modules]
For detailed module information see http://www.ncl.ac.uk/postgraduate/courses/degrees/e-business-e-marketing-msc/#modules

How to apply

For course application information http://www.ncl.ac.uk/postgraduate/courses/degrees/e-business-e-marketing-msc/#howtoapply

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Degree. MSc in Economics and Business Administration. ECTS credits. 120. Duration. two years. Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. Read more
Degree: MSc in Economics and Business Administration
ECTS credits: 120
Duration: two years

Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.
Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.

Central questions raised are:
How to adapt products, communication and distribution systems to customer needs - and behaviour?
How to position a brand effectively in a competitive market?

SPECIALIST AREAS

Examples of themes within the programme:
Brand Management: focuses on how to build and manage strong brands.
Marketing, Entrepreneurship and Innovation: focuses on marketing challenges related to entrepreneurship and product/service innovation.
Marketing research for B2B and B2C markets: focuses on marketing research for both B2B and B2C markets.

Research Distinction
In addition, we offer methodological courses at advanced level for students who want to elaborate their analytical skills. The advanced courses will qualify for a master's with "Research Distinction". Students who are planning to pursue a PhD are encouraged to select at least two advanced courses.
NORWAY'S LEADING BUSINESS SCHOOL
It makes a difference where you study. NHH is one of the best business schools in Europe and is a member of the exclusive CEMS network (http://www.cems.org) – the strategic alliance of 30 leading business schools, 65 multinational companies and five NGO partners.

We welcome talented students from across the world to our master’s programmes and offer them a first-rate education – with no tuition fee.

NO FEES

NHH is a government funded university and therefore charges no application or tuition fees. As a student at NHH, the only fee you are required to pay is a small semester registration fee to the Student Welfare Organization in Bergen (SiB), allowing you to benefit from their services. The amount is currently approximately NOK 800 per semester. Some applicants are obliged to document financial ability in order to be granted a residence permit to study in Norway (citizens outside the EU/EEA area and Switzerland).

3 OUT OF 4 STUDENTS HAVE A JOB BEFORE GRADUATING

NHH graduates have relevant jobs waiting. According to our recent employment survey 3 out of 4 students have already landed a job before they graduate. The average salary for NHH graduates is approximately NOK 524 000 (approx. USD 63 000) including benefits.

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Are you looking for a Masters-level qualification that will open doors to jobs and promotions in the field of information science? This course combines core modules in information science with options that range across the sub-disciplines of data analytics, library management and records management. Read more
Are you looking for a Masters-level qualification that will open doors to jobs and promotions in the field of information science? This course combines core modules in information science with options that range across the sub-disciplines of data analytics, library management and records management.

The core modules cover topics such as human information behaviour, interactive information retrieval, user-centred design and persuasive technologies. You will solve problems from a number of perspectives: as a developer of rigorous technical solutions, as a manager who wants to achieve a profitable and sustainable advantage, and as an ethical and socially aware information professional who understands the role of information within the wider social context.

For your optional modules, you have the flexibility to pick and choose from different sub-disciplines of information science. If you are sure that you want to focus on just one sub-discipline, we offer a suite of more focused courses: MSc Information Science (Data Analytics), MSc Information Science (Library Management), and MSc Information Science (Records Management).

This course can also be completed through distance learning - for more information, please view this web-page: https://www.northumbria.ac.uk/study-at-northumbria/courses/information-science-msc-dl-dtdinz6/

Accreditation

All of Northumbria’s information science postgraduate courses are accredited by the Chartered Institute of Library and Information Professionals, with our Records Management pathway also accredited by the Archives and Records Association. These accreditations make our courses stand out and enhance their credibility and currency among employers, and are also crucial for progressing to Chartership status once qualified.

CILIP assessors particularly commended the way in which the programme had been developed to take account of the changing requirements of employers and feedback from students. The resulting course was particularly strong in the digital elements of information work, and in developing students’ transferable skills.

Learn From The Best

Our teaching staff include cutting-edge researchers whose specialisms overlap with the content of this course, helping ensure that teaching is right up-to-date. Specialisms include big data, data mining, decision-making, digital literacy, information behaviour, information retrieval systems, recommender systems, and the link between information science and cognitive psychology.

Our eminent academics have written books that regularly appear on reading lists for information science courses at universities all over the world. They also work as external examiners and reviewers of courses at other UK and non-UK universities.

Our course is delivered through the Northumbria iSchool, which is one of only six iSchools in the UK. A hallmark of an iSchool is an understanding that expertise in all forms of information is required for progress in science, business, education and culture. This expertise must cover the uses and users of information, the nature of information itself, as well as information technologies and their applications.

Our course is delivered through the Northumbria iSchool, which is one of only six iSchools in the UK. A hallmark of an iSchool is an understanding that expertise in all forms of information is required for progress in science, business, education and culture. This expertise must cover the uses and users of information, the nature of information itself, as well as information technologies and their applications.

Teaching And Assessment

Our teaching is linked to what you want to learn and also to what you need to learn in order to achieve greater success in information science. Our long established relationship with employers ensures that you receive the most relevant and up-to-date knowledge to bring innovation, relevance, ethical sensitivity and currency to all you do. There is an emphasis on learning by doing; coursework will include projects, portfolios of work, reports and presentations as well as essays. All this helps you to make sense of the subject, getting a clear understanding of important concepts and theories.

While some assessments contribute to your final grade, there are other assessments that are provided purely to guide your progress and reinforce your learning. You can expect both your tutors and your peers to provide useful comments and feedback throughout the course.

Module Overview
KC7013 - Database Modelling (Optional, 20 Credits)
KC7020 - Information Organisation and Access (Core, 20 Credits)
KC7021 - Statistics and Business Intelligence (Optional, 20 Credits)
KC7022 - Information Systems and Technologies (Core, 20 Credits)
KC7023 - Research Methods and Professional Practice (Core, 20 Credits)
KC7024 - User Behaviour and Interaction Design (Core, 20 Credits)
KC7025 - The library professional: management, leadership and outreach (Optional, 20 Credits)
KC7026 - Masters Dissertation (Core, 60 Credits)
KC7027 - Information and digital literacy (Optional, 20 Credits)
KC7038 - Recordkeeping Practice: Processes, systems and tools (Optional, 20 Credits)
KC7039 - Recordkeeping Principles: Theory and Concepts (Optional, 20 Credits)

Learning Environment

Northumbria uses a range of technologies to enhance your learning, with tools including web-based self-guided exercises, online tests with feedback, videos and tutorials. These tools support and extend the material that is delivered during lectures, and are available anywhere anytime. Group work and peer interaction feature prominently in our learning and teaching, this reflects the practices you’re likely to encounter within the working environment.

You will have 24/7 term-time access to Northumbria’s library, which has over half a million print books as well as half a million electronic books available online. Our library was ranked #2 in the Times Higher Education Student Experience Survey for 2015 and, since 2010, it has been accredited by the UK Government for Customer Service Excellence.

The University has advanced search software and database tools, including NORA Power Search that allows you to use a single search box to get fast results from across a wide and reliable range of academic resources. The use of such software and tools is an important aspect of our information science courses.

Research-Rich Learning

In fast-moving fields like information science it’s particularly important for teaching to take account of the latest research. Northumbria is helping to push out the frontier of knowledge in a range of areas including:
-Digital consumers, behaviours and literacy
-Digital socio-technical design
-Digital libraries, archives and records

As a student, you will be heavily engaged in analysing recent insights from the field of information science. You will undertake a major individual study that will require you to evaluate relevant literature as well as to develop your ideas within the context of existing research. Your study will be tailored to your particular interests but the underlying theme will be the relationships between information, people and technology. Many of our students publish their own research and present at professional and academic conferences, before or soon after graduating.

Give Your Career An Edge

This course is accredited by the Chartered Institute of Library and Information Professionals. This reflects the relevance of the curriculum, which is informed by contact with employers and close professional links. The following features of the programme were particularly commended by CILIP assessors:
-The way in which the programme had been developed to take account of the changing requirements of employers and feedback from students. The resulting course was particularly strong in the digital elements of information work, and in developing students’ transferable skills;
-The strong relationships with local employers and the active contribution which the department makes to the regional professional network;
-The areas of good practice reflected in the programme, such as the high level of support provided to distance learners, including dedicated library provision, and the use of innovative approaches to assessment.

The topics and activities in the course have a strong emphasis on employability. For example you will develop skills in how to analyse, monitor and evaluate user behaviour. You will also learn how to evaluate and use a range of appropriate technologies for solving problems and supporting decision-making in organisations. Your knowledge and practical skills will help you take a lead on research-informed approaches that give organisations and professionals a valuable advantage.

Your Future

Information science has an exciting future as massive increases in processing power transform the accessibility and utility of data. With an MSc Information Science, you can play a full and rewarding role in that future.

Employers are looking for information professionals who can develop new insights through mastery of their subject and critical scholarship. With your Masters qualification, you will be equipped to make a difference, advance your practice and make well-balanced judgements. You could work for a wide range of employers in the public, private and third sector, who need information scientists or you could consider freelance roles as a consultant. Your Masters qualification can also form the basis for further postgraduate studies at a higher level.

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Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. Read more
Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. The MSc Digital Marketing degree enables you to develop digital marketing plans and strategies, through an emphasis on solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects. You will develop the skills to formulate appropriate responses (from both a client and agency perspective) to complex marketing problems, within fast paced, challenging marketing environments.


Course content
You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, campaign planning, customer insight and global marketing will prepare you for a number of digital marketing opportunities on graduation.

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

Fees for 2017

Home fees - 1 year full-time: £8000.00

International fees: £10,920.00

Our facilities
Over the past few years, we’ve redeveloped both of our campuses so that you have the best facilities available for your degree. We pride ourselves on the quality of the learning environment we can offer our students.

At Bognor Regis campus there is an integrated approach to the provision of learning resources and support.

We offer a substantial collection of books, journals and other materials to help you further your research.

A range of study areas for group and quiet study including Wi-Fi areas for laptop use are available, or you can use our open access PC and Mac areas.

We use an electronic learning environment with an expanding portfolio of online library resources from anywhere at any time.

There are also purpose built classrooms for the teacher training courses, as well as lecture and seminar rooms.

Our award winning Learning Resource Centre is at the heart of the campus. It hosts a modern library service with areas for quiet and silent study on both floors.

Also situated in the LRC is the Support and Information Zone, Costa Coffee and over 80 open access work stations.

An equipment loans centre offers laptops, tablets and other electronic devices for short and long term loans.

You will be assigned a Personal Tutor from the start of your course who will work with you throughout your studies to help you achieve your academic best.

Where this can take you
There are a number of roles for which the course will prepare you, both client side, as well as within an agency. These could include account management, campaign management, search engine optimisation and customer relationship management.

Indicative modules
Marketing Management
Consumer Behaviour
Digital Campaign Planning
Social Media Marketing
Global Marketing
Customer Insight and Analytics
Research Methods
Agency Life
Project
Teaching and Assessment
The course is mainly assessed through coursework.

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Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing programme has been designed to accelerate your career potential in a rapidly developing sector. Read more
Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing programme has been designed to accelerate your career potential in a rapidly developing sector.

Key facts

-Learn how to integrate new tactics and strategies with traditional marketing tools and practices
-Develop your understanding of leadership and management
-Newcastle Business School is one of only 1% of the world’s business schools to hold the prestigious AACSB accreditation
-Upon completion of your programme, you will be eligible for our Professional Pathway programmes which will enable you to further develop your skills, delivered by QA, one of the UK’s largest providers of IT and project management training

What will I study?

Our marketing subject area has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters.

The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media.

You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills.

How will I be taught and assessed?

You will be taught through a mix of lectures, seminars and workshops to enable you to grow your knowledge of the business world. In addition, you will be expected to engage in independent study involving directed and self-directed learning.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.

Assessment for this programme takes place through group work, assignments and presentations giving you multiple methods for you to show your understanding of the course material.

Significant emphasis is placed on developing your ability to complete a Masters degree. As part of induction you will be made fully familiar with the learning resources and support available to you. There will also be weekly academic support sessions designed to build your confidence and ability as a postgraduate learner. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals throughout your studies.

Careers and further study

Graduates will be well suited to join a wide range of businesses, including graduate training schemes or even start up their own businesses or begin a professional qualification with one of the marketing industry bodies.

Upon successfully completing your course, you will be eligible to join one of our Professional Pathway programmes to continue your professional development and training. Each Pathway is worth a minimum of £3,000 and offered to our graduates for free, from our partner, QA.

Modules

Core modules:
-Developing Global Management Competencies I (20 credits)
-Strategic Marketing in the Digital Era (20 credits)
-The Digital Customer Journey: Data, Profiling and CRM (20 credits)
-Dissertation Preparation and Research Methods (0 credits)
-Academic and Professional Development (0 credits)
-Developing Global Management Competencies II (20 credits)
-Digital Campaign Management and Media (20 credit)
-Marketing Metrics and Analysis (20 credits)

Plus one of the following:
-The Newcastle Business School Masters Dissertation (60 credits)
-NBS Masters Consultancy Project (60 credits)

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Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. Read more

Why take this course?

Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. You will explore this dynamic and challenging field to an advanced level.

What will I experience?

On this course you can:

Benefit from advice and interaction with our many professional visiting speakers
Apply live case studies to your coursework through the wide links we have with companies and organisations
Work in teams on the Market2win simulation software gaining invaluable experience of strategic marketing decision-making

What opportunities might it lead to?

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. Those graduating with a mark of 50% or more will be exempted from the Strategic Marketing module in the CIM Level 6 Professional Diploma in Marketing for a period of three year following graduation. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures you have best opportunities for a successful marketing career.

This course aims to enhance your career prospects and prepare you for roles in marketing and marketing-related functions.

Here are some routes our graduates have pursued:

Business development
Direct marketing
Marketing research
Digital marketing
Marketing communications
Sales

Module Details

The MA Marketing course at Portsmouth Business School aims to make you highly employable in the field of marketing. You will develop advanced marketing knowledge and skills and also develop skills in critical appraisal, team working, debating, writing, research and giving presentations.

In the first teaching block you will critically examine the fundamental concepts and practices of marketing. Alongside this you will explore the tools and techniques used by marketing departments in business analysis and research.

In the second teaching block you will interact with senior marketing practitioners and explore contemporary issues in marketing such as digital marketing and the impact of social media, sustainability, crisis management and the relationship between marketing and sales.

Alongside this you will examine how marketers can offer shareholder value by developing customer relationships and managing brands for value, and you will gain invaluable experience of strategic marketing decision-making by using the Market2win simulation software.

The culmination of your Master's course will be either a Dissertation or a Critical Marketing Study.

Here are the units you will study:

Essentials of Marketing: This unit explores the fundamental concepts and practices of marketing, which include:

Business orientations
Macro and micro marketing environments
Segmentation, targeting and positioning
Marketing planning and research
Consumer and organisational behaviour
Tools, media and content
Marketing across borders
Ethics and marketing

Marketing Analysis and Decision: This unit is designed to provide you with a foundation in the tools and techniques used by marketing departments in business analysis and research. It will include:

Business finance for marketing
Marketing metrics
Marketing planning
Marketing information systems
Marketing research
Customer relationship management (CRM)

Contemporary Issues in Marketing: This unit is largely delivered by senior marketing practitioners who will expose you to Contemporary and often controversial issues that organisations are grappling with in the real world. Topics may include:

Digital marketing
Managing innovation
Globalisations of SMEs
Integration of sales and marketing
Sustainability and marketing

Strategic Marketing Management: This unit focuses on the strategic role of marketing in delivering value to stakeholders. You will examine:

Marketing and shareholder value
Customer relationships
Growth strategies
Competing for organisational resources
Managing products and brands for value
Value-based pricing
Innovation

Dissertation: a substantial piece of independent research drawing on secondary and primary data

or

Critical Marketing Study: requiring evaluation of an organisation's marketing activities using secondary sources only.

You will be provided with extensive support in research methods, and a supervisor to guide you, as you complete your Dissertation or Critical Marketing Study.

Programme Assessment

You will experience a range of stimulating teaching methods including tutor-led presentation of material, case study analyses, student presentations, computer-based simulation group work and in-class discussion. You will also be encouraged to read widely and critically evaluate academic and practical materials.

You will be assessed throughout the course by means of coursework assignments and examinations. Here’s how:

Group work
Presentations
Essays
Case study analysis or reports
Closed or open book exams

Student Destinations

This course will provide you with credibility in a highly competitive field and the confidence you will need to obtain the most sought-after roles. In particular, it demonstrates a commitment to marketing and an expertise in the field, immediately enhancing your career prospects.

You will be qualified to enter a wide range of marketing-related jobs. Previous graduates have been successful in securing roles in a variety of organisations, including advertising, financial services, airlines, manufacturing, textiles and market research.

If you are already employed in marketing positions, you will find this course enhances your promotion prospects and provides a stepping stone to more senior positions.

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