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Masters Degrees (Cultural Tourism)

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Gain the vital knowledge and practical skills to develop a successful career in tourism in one of the leading cultural tourism destinations in Europe. Read more
Gain the vital knowledge and practical skills to develop a successful career in tourism in one of the leading cultural tourism destinations in Europe.

Thanks to its rich history, abundance of heritage attractions and its world-famous festival of the arts, Edinburgh is a popular destination for a rising number of cultural tourists from all over the world – which is why it’s a great place for you to study MSc Heritage & Cultural Tourism Management.

This advanced degree will equip you with the knowledge you need to successfully operate a cultural tourism business and devise policies and strategies for the overall industry and contributes towards professional accreditation with the Institute of Hospitality.

See the website http://www.napier.ac.uk/en/Courses/MSc-Heritage-and-Cultural-Tourism-Management-Postgraduate-FullTime

What you'll learn

You’ll develop organisational and business skills that relate particularly to cultural aspects of tourism. Through lectures, guest speakers and case studies, you’ll gain an advanced understanding of the issues and concepts involved in the industry, as well as marketing practice and heritage considerations.

You’ll learn broad skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.

You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

With a number of tourist ventures and operations in and near the city, you’ll have plenty of options for part-time work and employment after graduation.

• Tourism Concepts and Issues
• Managing Heritage Tourism
• Tourism, Society and Visual Culture
• Experience Design and Management for Tourism, Hospitality and Events
• Two options
• Research Methods
• Dissertation

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

As a tourism graduate from Edinburgh Napier University, you’ll be well placed to progress within the industry, whether your career aspirations are local or international.

You may move on to management roles in sectors and organisations including:
• destination development
• cultural services management
• operations management
• tour operators
• public sector organisations
• retail and hospitality

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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This new two-year joint degree focuses on contemporary theoretical and practical issues in tourism development, with a cultural focus, providing critical analytical skills. Read more
This new two-year joint degree focuses on contemporary theoretical and practical issues in tourism development, with a cultural focus, providing critical analytical skills. Mobility periods will give you the opportunity to study at the University of Glasgow and its world-class consortium partners.

Why this programme

◾The programme provides an excellent opportunity for those new to tourism to engage and attain a broad grasp of the subject as well as a deep and analytical insight into aspects of tourism development, culture and related industries.
◾This is an exciting and innovative new programme offered by the University of Glasgow, Lund University (Sweden) and the University of Malta. You will graduate with a joint degree awarded by each partner.
◾By studying with each of the partners, you will be taught by world-class experts in the areas of social science analysis of tourism, cultural tourism and heritage, and innovation and sustainability.
◾Unique in terms of the subject matter covered, the diverse range and complementarity of the three partner universities involved, and the focus on culture in its broadest sense will greatly enhance your student experience.
◾Courses are both theoretical and practical. Some involve field trips, along with work placement opportunities. This will equip you for the working world in the tourism, heritage, and wider culture based industries.

Programme structure

The programme is structured around a series of mobility periods across two years where you study at each of the three partner universities for one semester, taking a mix of core and optional courses. Teaching is delivered via mix of lectures and seminars, with occasional guest lectures and opportunities for work placements. The final mobility period can be spent with either partner, depending on your chosen topic of dissertation, under the supervision of a team from at least two universities. The programme also includes an optional two-week summer school at Wageningen University (Netherlands) at the end of year 1.
◾Semester 1: September – December (Glasgow): Social science analysis of tourism
◾Semester 2: February – June (Malta): Cultural tourism and heritage (Optional placement available)
◾Summer (optional) – July (Wageningen)
◾Semester 3: September – January (Lund): Innovation and sustainability in the tourism industry
◾Semester 4: February – July (Glasgow, Malta or Lund): Independent study, dissertation

Core courses

University of Glasgow

◾Heritage interpretation and development
◾Tourism and regional development.

University of Malta

◾Cities of culture
◾Cultural tourism and the European dimension
◾Marketing and management of culture
◾Research methods in cultural tourism
◾Traditions and the tourism product.

Lund University

◾Sustainability in service organisations
◾Value creation and innovation in tourism.

Optional courses

University of Glasgow

◾Climate change: Impacts on ecology
◾Environment, technology and society
◾Environmental communication
◾Reading the environment.

University of Malta

◾Cultural legislation and policy
◾Religious heritage and niche tourism.

Summer school

◾Leisure, tourism and environment: Experiences and environments
◾Leisure, tourism and globalisation
◾Research methodologies in leisure, tourism, and environment.

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The degree is suitable for students with an interest in anthropological approaches to diverse aspects of tourism as a cultural force in the contemporary world, from sustainable development to cultural heritage. Read more

Who is this programme for?:

The degree is suitable for students with an interest in anthropological approaches to diverse aspects of tourism as a cultural force in the contemporary world, from sustainable development to cultural heritage. Our students come from all over the world, following BA study, a masters degree in another field, or work and travel experience. This combination of diverse backgrounds and skills creates a uniquely stimulating intellectual environment. Many of our graduates go on to a PhD; others pursue careers in research and consulting; NGOs; museums and other cultural institutions; travel-writing; alternative tourism enterprises; and government agencies.

Visit the website http://www.soas.ac.uk/anthropology/programmes/ma-anthropology-of-travel-and-tourism/

Programme Overview

The SOAS MA Anthropology of Travel and Tourism enables students to pursue specialist interests in global voluntary mobility while gaining advanced training in social and cultural anthropology in a world-leading department. Combining a rigorous set of core courses with options to suit each student’s unique interests, the programme is designed to accommodate students with or without a prior degree in Social Anthropology.

Students will develop expertise in anthropological theory and practice; learn to undertake ethnographic research; and gain comprehensive grounding in the anthropological study of travel and tourism, including issues of development, political economy, cultural change, heritage, cross-cultural encounter, representation and meaning, space and place, commodification, and interconnections between diverse histories and cultures of travel worldwide.

Tourism is not only a culturally and historically shaped form of travel, but a complex social field that spans the globe, comprised of diverse actors, institutions, activities, and modes of interaction that overlap with and cross-cross other forms of global interconnection. As a whole, it comprises the world's largest industry and the single greatest peacetime factor moving people around the globe.

Both a manifestation and a medium of globalisation, tourism has profound significance in multiple realms of human life—economic, environmental, material, social, and cultural. This makes it an ideal lens through which to explore core themes in contemporary social anthropology, such as identity and alterity, political economy, development, heritage, locality, representation, imagination, commodification, and the global circulation of people, objects, ideas, images, and capital.

The MA programme draws upon:

- the emerging body of theoretically sophisticated, ethnographically rich work involving tourism and travel;

- a thorough grounding in the history and contemporary theoretical trends of social-cultural anthropology;

- close engagement with noted and rising scholars in the field, via the programme's Colloquium Series in the Anthropology of Tourism and Travel, as well as opportunities for informal dialogue with visiting anthropologists and sociologists of tourism;

- other areas of expertise in the Department of Anthropology, including anthropology of development, migration and diaspora, museums and material culture, anthropology of food, global religious movements, anthropology of media, human rights, and anthropology of globalisation;

- the unparalleled concentration of area expertise among SOAS' academic staff, covering Africa, Asia, and the Middle East, together with their diasporas;

- the opportunity to engage with numerous other units at SOAS, such as the Centre for Migration and Diaspora Studies, the Food Studies Centre, and the Centre for Media Studies, among many others; and

- the vibrant intellectual and cultural life of the School, the University of London, and the city of London itself—a global tourist destination inviting study on a daily basis.

Prospective students are encouraged to contact the Director of Studies, Dr Naomi Leite, at an early stage of their application in order to seek advice on the most appropriate options for study.

View a sampling of past MA dissertation titles (http://www.soas.ac.uk/anthropology/programmes/ma-anthropology-of-travel-and-tourism/ma-anthropology-of-travel-tourism-dissertations.html)

View profiles of alumni and current students (http://www.soas.ac.uk/anthropology/programmes/ma-anthropology-of-travel-and-tourism/student-profiles.html)

Language Study

Beginning in 2016-27, the MA programme will also be available as a 2- or 4-year (full- or part-time) MA Anthropology of Travel and Tourism with Intensive Study of Arabic, Japanese, or Korean (other languages likely to be added). For information, contact Director of Studies Dr Naomi Leite.

All SOAS MA students, regardless of department or degree, are entitled to register for one language course for free through our Language Entitlement Programme (LEP). This course is additional to your regular syllabus and is not for credit. Languages normally available include Arabic, Chinese, French, Hebrew, Hindi, Japanese, Korean, Persian, Portuguese, Russian, Spanish, Swahili, Turkish and Urdu. Others are often offered. You must sign up before instruction begins and space fills quickly. Learn more and reserve your place here: Language Entitlement Programme (http://www.soas.ac.uk/languagecultures/studentinfo/language-entitlement-programme/)

Email:

Programme Structure

The SOAS MA in the Anthropology of Travel and Tourism is designed to offer students a chance to pursue specialist interests via a considered selection of courses to suit their individual needs. It provides:

1. a broad-based MA programme for students with some background in issues of tourism/travel who wish to enhance their knowledge in light of contemporary anthropological research.

2. a special-interest MA which will enable students to study topics involving tourism/travel in-depth, in relation to a specific theoretical approach or region.

The programme consists of four units, comprised of a combination of full-year (1 unit) and half-year (.5 unit) courses.

Teaching & Learning

The learning environments making up the MA programme in Anthropology of Travel and Tourism run the gamut from lecture halls to intimate seminar rooms, suiting a wide range of learning styles. Study a language; take a course (or two) in anthropology of human rights, development, globalisation, religion, or gender, among many others; choose a course in another department that catches your interest and contributes to your dissertation plans, from world music to development studies.

The academic staff in the Department of Anthropology are dynamic, experienced teachers who are widely recognised for their expertise and enjoy working directly with students. Renowned scholars from other institutions also come to share their knowledge: nearly every day of the week, the SOAS Anthropology Department has a public lecture series running, including series in the general Social Anthropology, Anthropology of Food, Migration and Diaspora Studies, and, of course, Anthropology of Tourism and Travel.

In addition to these formal settings for learning, our students also learn from one another. Hailing from around the globe and bringing diverse life experiences to bear on their studies, all MA students in the Department of Anthropology can take courses together, making it a rich environment for intellectual exchange. Students also benefit from campus-wide programmes, clubs, study groups, and performances.

Many students in the MA Anthropology of Travel and Tourism opt for hands-on learning via the half-unit Directed Practical Study in Anthropology of Tourism course, with placements in leading UK-based NGOs like Equality in Tourism and Tourism Concern, among others, as well as in private tour operator firms, providing background material for future research.

While students in the MA Anthropology of Travel and Tourism may take a language course for credit, all SOAS MA students, regardless of department or degree, are also entitled to register for non-credit free courses in a single language through the Language Entitlement Programme (LEP). Languages normally available include Arabic, Chinese, French, Hebrew, Hindi, Japanese, Korean, Persian, Portuguese, Russian, Spanish, Swahili, Turkish and Urdu. Others may also be offered.

Destinations

For more information about Graduate Destinations from this department, please visit the Careers Service website (https://www.soas.ac.uk/careers/graduate-destinations/).

Find out how to apply here - http://www.soas.ac.uk/admissions/pg/howtoapply/

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The University of Brighton’s Tourism and International Development MSc provides the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism development and management. Read more
The University of Brighton’s Tourism and International Development MSc provides the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism development and management.

You will learn about theories and applications associated with macro-­level destinations’ development and management issues, as well as micro-­level interventions, such as those aimed at implementing ethical and responsible tourism practices and mass/niche tourism diversification approach, as well as strategically managing the positive and negative impacts of tourism.

Our programme prepares you for a successful and dynamic career in public, private and third sector organisations such as ministries, tourism boards, development agencies, SMEs, NGOs and consultancies.

The School of Sport and Service Management, where the course is based, is an affiliate member of the United Nations World Tourism Organization (UNWTO) which informs our teaching and your learning. We are also a member of the UNWTO Knowledge Network, which will give you access to the extensive UNWTO e-library.

The course is suitable if you are looking to convert from another subject area and pursue a future career in tourism or if you already have a grounding in tourism or related subject areas such as business, management, events, hospitality or sport.

Course structure

The course is delivered by staff that are actively involved in research and consultancy, ensuring that the curriculum and classroom discussions are informed by current knowledge and practice in the management of international tourism.

Full-time students normally attend class two days per week, while part-time students usually attend once per week. Some modules may be delivered intensively over several consecutive days.

The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning. You will work both individually and in small, multi-­national teams to develop international capabilities and build global networks, learning how to adapt your knowledge to a variety of cultural settings. Our MSc students come from across the world from a variety of backgrounds, and benefit greatly from sharing experiences.

A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, an applied piece of research such as a business or enterprise project or a study that includes a portfolio or exhibition of work, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Areas of study

Our Tourism and International Development MSc aligns with our vision of tourism as a key driver for economic diversification and growth, environmental regeneration, socio-­economic integration and inclusive development. Many international organisations, like the UN World Tourism Organization (UNWTO), the World Bank and the EU as well as national ministries and regional development agencies share our vision.

By stimulating a critical understanding of theories and practices, the course offers insight into the role of tourism in international development. Alongside your student peers, you can expect to gain valuable insight into topics such as development in the era of globalisation, responsible tourism practices, consultancy, and social anthropology.

We also offer unique opportunities to study visual discourse in tourism, and management issues in the global cruise industry.

You will take five core management modules and one option module from a choice of four.

Modules:

Globalisation, Society and Culture
Tourism and International Development: Critical Perspectives
Professional-Based Learning
Anthropology, Tourism and Development
Consultancy
Final Project

One from:

Strategic Business
Visual Culture: Travel, Tourism and Leisure
Contemporary Issues in Cruise Management
Marketing for Tourism, Hospitality and Events

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Careers and employability

Our graduates work for some of the world’s largest tourism and travel companies.

Many hold senior positions in private and public sector organisations, such as government tourism ministries and development agencies, NGO’s, tour operators, cruise companies and international hotel chains. Those with entrepreneurial skills run their own enterprises, whilst others work as freelance consultants in a wide range of service industries, with many opting for a career in the not-for-profit and volunteer sector. A substantial number of graduates embark on PhDs before starting their career in academia.

Our alumni include Head of Events at the British Heart Foundation, a Senior Government Advisor in Saudi Arabia’s Ministry of Tourism, and a Senior Project Manager for the world’s largest executive search organisation, Korn Ferry.

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By the year 2020, tourism will be firmly established as one of the world’s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers. Read more
By the year 2020, tourism will be firmly established as one of the world’s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers.

The programme covers key aspects of international tourism management with the aim of providing a set of rigorous and industry-relevant analytical tools that will equip graduates for leadership and management positions within the global tourism industry. The programme seeks to provide knowledge and skills through an in-depth study of key issues facing the industry, including sustainable and strategic tourism management, global marketing and tourism operations.

WHY CHOOSE THIS COURSE?

-Our courses are ranked number 2 for Hospitality, Event Management and Tourism by the Guardian University Guide 2016, and 35th in the World according to EdUniversal 2016
-International guest speakers on a range of topics related to tourism management and responsible tourism
-Opportunities to gain valuable applied destination management and tourism planning experience through the international field trip module
-An interactive and internationally diverse learning environment
-Industry field trips to tourism destinations and heritage sites such as Stratford-upon-Avon, Stonehenge and the National Parks of England
-Research-informed teaching from academic staff who are experts in the tourism field
-An international outlook through the use of international case studies, diversity amongst the course cohort, and opportunities for Online International Learning (OIL) projects

WHAT WILL I LEARN?

The programme seeks to enhance knowledge and skills through an in-depth study of key issues. The course consists of a range of modules with an international focus, which are taught within an internationally diverse learning environment. The programme thus seeks to produce autonomous learners, able to work with self-direction and originality.

We seek to develop the ability to blend theory and practice in complex situations, and have an appreciation of how properly conducted research can enhance performance as a future manager within the tourism sector.

Modules include:
-Tourism Operations Management
-Sustainable Tourism Management
-Strategic Tourism Management
-Contemporary Issues in Tourism Management
-International Field Trip
-New Business Development

HOW WILL THIS COURSE BE TAUGHT?

The MSc International Tourism Management course focuses on strategic decision making in relation to tourism operations, tourism marketing and strategic tourism management. As well as traditional teaching and learning methods such as lectures and seminars, specific subjects adopt a mix of experiential approaches to facilitate the achievement of richer, deeper, and critical learning.

Learning approaches include:
-Using real life case studies from secondary sources and invited guest speakers.
-Providing a combination of classroom and seminar based activities.
-Facilitating an international field trip that provides students with the opportunity to understand the global impacts of tourism.
-The use of online international learning (OIL), working with students from international partner universities.

HOW WILL I BE ASSESSED?

A range of different assessment methods are used across the course both to support the development of a variety of skills and knowledge and to take into account different learning styles.

Assessment includes reports, essays, case studies, presentations, portfolios, examinations, and a dissertation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The in-depth knowledge and critical evaluation and analysis skills developed on the course are designed to prepare graduates for management positions in sectors of the industry including:
-Destination Marketing Organisations
-Accommodation
-Tour Operators
-Travel Agencies
-Airlines
-Tourist Attractions
-Heritage Sites
-The Arts and Cultural Sector

WORK PLACEMENTS

The Management Consultancy Project enables students to undertake a consultancy research project for a tourism organisation. Although the course doesn’t include a traditional placement, many of the modules incorporate work-related learning.

OPPORTUNITIES FOR AN INTERNATIONAL EXPERIENCE

The course has an international focus, and all modules are applied to an international context, incorporating international case studies and in-depth examples. All students who are enrolled on the course are able to engage in the Global Leaders’ Programme. The international field trip emphasises intercultural engagement and group working, which fosters intercultural competency. Opportunities will also be available to develop Online International Learning (OIL) projects.

GLOBAL LEADERS PROGRAMME

Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This leading-edge graduate program is the first of its kind in Canada’s tourism and hospitality education system. It responds to the worldwide demand for tourism and hospitality leaders to build and sustain a competitive advantage in the global tourism market. Read more
This leading-edge graduate program is the first of its kind in Canada’s tourism and hospitality education system. It responds to the worldwide demand for tourism and hospitality leaders to build and sustain a competitive advantage in the global tourism market. Timely and relevant program content has been designed in collaboration with industry experts, students, faculty and education partners. Students gain skills in destination development, leadership, sustainability and global tourism.

Who it’s for

Managers, owners and executives in the public, private and not-for-profit sectors who want to increase their competency as managers in the tourism and hospitality industry. Typically, students have a minimum of five years experience in the industry.

Students requiring English language upgrading can qualify for the MA in Tourism Management program through our Pre-Master’s Program (PMP).

The MA in Tourism Management is designed to meet the advanced learning needs of professionals in the broad, diverse tourism industry. The employment focus is on travel generators - that is, on the middle managers and senior leaders who initiate, design, develop product, and market destinations, events and conferences, and cultural and natural attractions.

There is market demand for managers and executives with advanced capabilities in corporate leadership, policy, planning, marketing, strategic thinking, and sustainability. Career opportunities include management and executive positions in resorts, municipal, provincial and federal governments and operating agencies, destination management and marketing organizations, events and conference management companies, and inbound tourism companies.

Additional opportunities exist for tourism educators in public and private post-secondary institutions, where a Masters degree is usually an occupational requirement. Combining prior tourism industry experience with the advanced level learning offered in the Masters program can significantly enhance assessment of an individual’s potential, develop career opportunities, and build networks of valuable industry contacts.

Applicants who do not have the formal academic education to qualify for admission may be assessed on the basis of both their formal education and their informal learning, in accordance with the Flexible Admission Policy.

Outcomes

Graduates of the MA in Tourism Management have a broad range of applied technical, interpersonal, analytical, and communication skills in tourism leadership. The four competencies, applied to the areas of tourism leadership, sustainable tourism, destination development, international hotel and resort management and applied research include communications, knowledge, leadership and teamwork, critical thinking and global awareness.

Upon completing the program, students have:
-Critically engaged with current theory, practice and process
-Examined case studies, research articles, report and industry information in the areas of tourism leadership, sustainable tourism, destination development and international hotel and resort management;
-Selected, analyzed and explored leadership concepts and skills and applied them to opportunities and challenges faced by leaders at individual, organizational, community and industry levels
-Explored the characteristics of successful, sustainable destinations with innovative product, well-defined markets, successful partnerships, and a positive contribution to the tourism and hospitality industry

Potential Career opportunities

Career opportunities include management and executive positions in resorts, municipal, provincial and federal governments and operating agencies, destination management and marketing organizations, events and conference management companies, and inbound tourism companies.

Additional opportunities exist for tourism educators in public and private post-secondary institutions, where a Masters degree is usually an occupational requirement. Combining prior tourism industry experience with the advanced level learning offered in the Masters program can significantly enhance assessment of an individual’s potential, develop career opportunities, and build networks of valuable industry contacts.

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Uniquely among German universities, this accredited Master's programme in Geography allows students to combine regional studies with tourism research and specialise in one of seven world regions, as well as learn the corresponding language. Read more

About the programme

Uniquely among German universities, this accredited Master's programme in Geography allows students to combine regional studies with tourism research and specialise in one of seven world regions, as well as learn the corresponding language.

The M.A. Geography includes compulsory courses in business, economics and cultural studies, based on the University's highly successful International Cultural and Business Studies programme.

While studying this programme you will develop the skill set needed to tackle complex issues in regional development and tourism through the use of integrated and cross-disciplinary methodologies. In-depth regional knowledge and extensive intercultural competence round off the profile of this hands-on programme.

Features

– A combination of subjects that is unique in Germany
– Core subjects: Cultural and Environmental Geography, Regional Studies and Tourism, Management and Marketing, and Inter-disciplinary Regional and Tourism Analysis
– Specialise in a world region of your choice and learn the corresponding language

Syllabus

The degree programme consists of three module groups:

A) Core modules
B) Cultural studies focus modules
C) Profile modules

A) You will complete all four core modules of this group:
– Cultural and Environmental Geography
– Regional Studies and Tourism
– Management and Marketing
– Interdisciplinary Regional and Tourism Analysis

B) In module group B, you will choose one of the following regional specialisations: the anglophone world, the francophone world, the Ibero-Roman area, Italy, Eastern Central Europe, Southeast Asia or Germany.

C) Module group C provides a choice of either regional studies or the tourism research profile.

As part of the programme, you will write a thesis on a topic chosen from the profile modules or one of the core modules in cultural and environmental geography, regional studies and tourism, or interdisciplinary regional and tourism analysis. The programme amounts to a total of 120 ECTS credits.

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The goal of this program is to train students to manage, develop, and promote the tourism industry in particular regions and cultural sites. Read more
The goal of this program is to train students to manage, develop, and promote the tourism industry in particular regions and cultural sites.

Core teaching focuses on a range of skills necessary to become an entrepreneur in the tourism sector: financing, regionally-focused marketing, public policy, targeting your audience, developing community-based strategies, implementing seasonal touristic programs, marketing heritage/tourism products, visitor satisfaction, and sustainable development.

During their training in Paris, students benefit from the experience of specialists from many sectors of the industry (public policy-makers in culture & tourism, retail travel sales directors & operators, managers of operations, public relations managers of touristic groups, sales directors, cultural heritage managers, CEO of private foundations & heritage organizations, prestigious hotel & restaurant managers, hospitality, tourism, cultural, directors of trusts for heritage preservation).

Workshops, lectures, visits to tourism sites and study trips within France provide students with hands-on experience and networking possibilities.

Students will hone the cultural and commercial skills required for developing and managing historical and cultural sites.

Structure

The academic year is made up of 3 trimesters:

2 trimesters of classes (September-December/ January-March) and one trimester of professional experience in the form of an internship (April-June).

During the last two terms, students will work on an individual professional project that they will present in front of a jury in validation of their diploma “Titre I”: Cultural Project Manager, accredited by the French State.

Group coaching sessions are organized to accompany students in the development of this professional project. The Academic year consists of 500 hours of classes over a 24-week period and a 3 month internship.

1st Term: Cultural Entrepreneurship, Marketing Tourism/Heritage Products, Strategic Management, Business Development Strategies, Implementing seasonal touristic programs, Targeting your audience, , Coaching sessions.

2nd Term: E-communication and e-marketing, Contract Law, IP Law, Cultural Heritage Law, Finance, Project Management, Developing a touristic site, Cultural Policy, Sustainable Development and Coaching sessions.

3rd Term: Full-time internship along with coaching sessions to accompany students in the development of their professional projects.

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This Advanced Diploma in Professional Development in Eco-Tourism is an executive-level course that provides a University Diploma, delivered in London via block release and supported by distance learning. Read more
This Advanced Diploma in Professional Development in Eco-Tourism is an executive-level course that provides a University Diploma, delivered in London via block release and supported by distance learning. It is specifically designed for those atmiddle management in the travel and tourism industry who are involved in eco-tourism in the UK and/or international markets and who wish to develop their understanding of eco-tourism as they engage with eco-tourism projects.

More about this course

This course addresses key issues in the field of eco-tourism, including the rationale for eco-tourism and the role of government, the economy, culture and environment. As such it provides a comprehensive grounding in international best practice in both developing and delivering successful eco-tourism destinations.

The course is delivered by experts in the field of eco-tourism.

This course enhances your practical work experience and career prospects through the requirement to engage in the production of aneco-tourism work-based project proposal. This presents an extremely valuable opportunity to engage in real-world practical research, framed by academic thinking, thus developing your competencies in a business environment.

This course also offers the opportunity to engage with site visits to eco-tourism projects and experts from the eco-tourism field who will be involved in class-based delivery of teaching and learning.

The first module entitled Eco-Tourism: Theory and Practice will be assessed by a piece of coursework that integrates and ensures coverage of the module’s learning outcomes (approximately 5,000 words). This will be submitted online in week 15.

The second module entitled Developing a Project Proposal for Eco-Tourism will be assessed by two pieces of coursework. The first will comprise a research proposal (approx. 1,000 words) to be submitted online in week 5. The second assessment will comprise anEco-Tourism project proposal and reflection (approx. 4,000 words). This will be submitted online in week 15.

Modular structure

The course comprises of two 20 credit modules set at Level 7. In summary: Module 1 is delivered as a face-to-face delivery block of 5 full days (6 hours per day); module 2 is delivered as 2 full days face-to-face tuition and 2 days of project site visits and 1 day of cohort project tutoring by distance learning (total 10 days delivery = 30 hours + 15 hours for scheduled assessment periods per module) = 45 hours per module.

The first module entitled Eco-tourism: Theory and Practice examines the economic, cultural and environmental impact of eco-tourism through face-to-face teaching delivery in London. This is delivered across five days as a block at the beginning of the first semester of entry to the course. Students then have the remainder of the 15 week semester to complete the integrative coursework assessment remotely.

The second module is entitled Developing a Project Proposal for Eco-Tourism. Its face-to-face content and site visits are also delivered at the beginning of the course (in the first semester of study) as part of the block delivery in London with two days devoted to tuition and two days to eco-tourism project visits. Students then continue their tuition remotely via distance-learning cohort tutorials during their second semester of study with one day’s remote cohort tutoring provided to support their project proposal development.

After the course

This course is aimed at middle management professionals and technical specialists who are already working in the travel and tourism industry who have an interest in eco-tourism.

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The Erasmus Mundus Master in Wine Tourism Innovation (WINTOUR) offers a truly integrated study program that takes advantage of the tourism and oenology expertise of three universities and regions of Europe. Read more

The Erasmus Mundus Master in Wine Tourism Innovation (WINTOUR) offers a truly integrated study program that takes advantage of the tourism and oenology expertise of three universities and regions of Europe: Rovira i Virgili University (Tarragona, Spain), the University of Porto (Portugal) and the University of Bordeaux (France). 

These universities are located in highly attractive touristic areas, recognized with the label of UNESCO Human Heritage, and have a long tradition in wine, producing specialty wines such as sparkling, fortified, aged red and sweet.

Program objectives

  • Prepare broadly trained, highly adaptable, qualified professionals for the tourism and wine industries. These graduates may then promote innovative wine tourism developments to generate added value through increased income and recognition of this sector.
  • Provide students with multidisciplinary and multi-sectorial knowledge and training that increases their understanding of wine-making and tourism management.
  • Promote high-quality, practical training in entrepreneurship and company management via the organization of internships within the non-academic sector.
  • Ensure the effective integration and networking activities of students within the socio-cultural and professional environment during their period of training.

Program structure

The academic program is structured over two years (four semesters) with 120 ECTS. The first three semesters are each taught in one university (30 ECTS at URV, 30 ECTS at UBx, 30 ECTS at UP) and the last semester is devoted to the Master Thesis and a professional internship, which is completed with one of the associated partners.

Semester 1: URV, Tarragona, Spain

  • Adaptation of Oenology (6 ECTS) – Optional 
  • Adaptation to Geography & Economy (6 ECTS) – Optional 
  • Leisure & Marketing (6 ECTS) – Wine tourism
  • Marketing of Tourism & Wine (6 ECTS) – Wine tourism
  • Sparkling Wine production (6 ECTS) - Wine-making
  • Wine heritage & Tourism 1 (6 ECTS) – Wine heritage

Semester 2: UBx, Bordeaux, France

  • Management of Wine tourism firms and Entrepreneurship (6 ECTS) – Wine tourism
  • ICT & wine tourism - Oenotourism 2.0 (6 ECTS) – Wine tourism
  • Wine appellations knowledge, food and service, tasting (6 ECTS) - Wine-making
  • Aged & sweet wine production (6 ECTS) – Wine-making
  • Wine heritage & Tourism 2 (6 ECTS) - Wine heritage

Semester 3: UP, Portugal

  • Marketing & oenotourism for festive seasons and overall consumer perspectives (6 ECTS) – Wine tourism
  • Practical wine-making (12 ECTS) - Wine-making
  • Fortified wine production (6 ECTS) - Wine-making
  • Wine heritage & Tourism 3 (6 ECTS) – Wine heritage

Semester 4: Professional internship and Master thesis (30 ECTS)

Strengths of this Master program

Students will develop the following skills:

  • Managing complex information on different topics in a natural way, in a foreign language.
  • Defining diagnostics/assessments via the efficient management and use of information.
  • Solving problems fwithin multidisciplinary contexts in a creative and innovative way.
  • Collaborating with multidisciplinary teams within different contexts.
  • Communicating complex ideas clearly to all target publics.
  • Applying ethical principles and social responsibilities as a citizen and as a professional.
  • Developing the necessary autonomy to work on research projects within scientific/technological partnerships.

After this Master program?

The WINTOUR program trains professionals in the field of oenology and tourism, who may apply for positions in the following areas:

Private sector: creation of start-ups and business initiatives with a focus on wine as a tourist attraction and tourism as a means for promoting wine and wine regions; development of international marketing strategies, wine tourism activities of companies within the wine industry; specialized consultancy in the design and development of new strategies for increasing the competitiveness of the wine sector.

Public administration: positions in public organizations responsible for the planning, management and promotion of wine tourism products at a local, national and International level.

Research and teaching: participation and leadership of multidisciplinary research teams in the fields of oenology and Tourism, in public or private research organizations.



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The Master of Cultural Economy is a program built on the recognition that contemporary culture is a growing economy. Music, film, new media, computer games, publishing, music, the visual and performing arts, tourism, crafts, design and fashion all offer dynamic careers now and in the future. Read more
The Master of Cultural Economy is a program built on the recognition that contemporary culture is a growing economy. Music, film, new media, computer games, publishing, music, the visual and performing arts, tourism, crafts, design and fashion all offer dynamic careers now and in the future. Policymakers at city, national and international levels understand that the benefits of the cultural economy go beyond monetary value and are essential for social well-being. Cultural pursuits are the markers of contemporary civilised societies. 'Cultural economy' helps you understand how the cultural and the economic fit together – for without the culture, there would be no economy.

The Master of Cultural Economy offers an individual roadmap to dynamic careers in the independent arts and creative/cultural industries; working in cultural policy, governance and community development; and/or seeking to place cultural economies in an historical context, and its implications for contemporary practice.

The course offers a research or internship project component, which provides the opportunity to work in interdisciplinary contexts to combine theory and practice in responding to local and global issues at individual, community, corporate and government levels. For instance, you may participate in the unit Shanghai City Lab, a unique program aimed at immersing students in the cultural economy of Asia's new global metropolis.

As a student in the Master of Cultural Economy, you will be taught by academic staff who are widely regarded as leading experts in their respective fields. Further, you will attend regular presentations from a range of policymakers, industry practitioners, cultural activists, urban planners and community groups. These include Renew Newcastle and Renew Australia; Melbourne cultural policy representatives; live music campaigners; cultural consultants working with indigenous groups; and creative industry practitioners and advisors.

Visit the website http://www.study.monash/courses/find-a-course/2016/cultural-economy-a6004?domestic=true

Course Structure

The course is structured in three parts. Part A. Foundations for advanced cultural economy studies, Part B. Core Master's study and Part C. Advanced expertise. All students complete Part B. Depending upon prior qualifications, you may receive credit for Part A or Part C or a combination of the two.

[Note that if you are eligible for credit for prior studies you may elect not to receive the credit.]

PART A. Foundations for advanced cultural economy studies
These studies will introduce you to cultural economy studies at advanced undergraduate or graduate level. They are intended for students whose previous qualification is not in a cognate field.

PART B. Core Master's study
These studies draw on best practices within the broad realm of cultural economy studies practice and research to further your understanding of the complex ecosystem in which cultural and economic goals and dynamics combine in ways that transgress traditional disciplinary and policy boundaries.

PART C. Advanced expertise
The focus of these studies is professional or scholarly work that can contribute to a portfolio of professional development. You have two options.

The first option is a program of coursework study where you select the units to suit your own interests. This option includes the opportunity to undertake an internship in the field.

The second option is a 24 point research thesis. Students wishing to use this Masters course as a pathway to a higher degree by research should take this second option.

Students admitted to the course, who have a recognised honours degree in a cognate discipline including humanities or social sciences, will receive credit for Part C, however, should they wish to complete a 24 point research project as part of the course they should consult with the course coordinator.

For more information visit the faculty website - http://www.study.monash/media/links/faculty-websites/arts

Find out how to apply here - http://www.study.monash/courses/find-a-course/2016/cultural-economy-a6004?domestic=true#making-the-application

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This programme offers the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism management. Read more
This programme offers the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism management.

You will learn about management decision-­making, the significance and complexity of managing human and financial resources, and the critical issues involved in marketing international tourism and travel.

All our programmes are underpinned by an emphasis on the impact of globalisation for the international tourism industry, and a critical evaluation of ethical and social responsibility in business, and tourist behaviour.

The School of Sport and Service Management, where the course is based, is an affiliate member of the United Nations World Tourism Organization (UNWTO) which informs our teaching and your learning. We are also a member of the UNWTO Knowledge Network, which will give you access to the extensive UNWTO e-library.

The course is suitable if you are looking to convert from another subject area and pursue a future career in tourism or if you already have a grounding in tourism or related subject areas such as business, management, events, hospitality or sport.

Course structure

The course is delivered by staff that are actively involved in research and consultancy, ensuring that the curriculum and classroom discussions are informed by current knowledge and practice in the management of international tourism.

Full-time students normally attend class two days per week, while part-time students usually attend once per week. Some modules may be delivered intensively over several consecutive days.The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning.

A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, an applied piece of research such as a business or enterprise project or a study that includes a portfolio or exhibition of work, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Areas of study

Tourism is a global sector, and so international perspectives will be at the heart of your learning experience. Alongside your student peers, you can expect to gain valuable insight into topics such as destination planning and management, responsible tourism practices, tourism impacts, destination marketing, and mass/niche tourism development strategies. We also offer unique opportunities to study visual discourse in tourism, and management issues in the global cruise industry.

You will work both individually and in small, multi-­national teams to develop international capabilities and build global networks, learning how to adapt your knowledge to a variety of cultural settings.

Our MSc students come from across the world from a variety of backgrounds, and you'll benefit greatly from sharing experiences.

You will take five core management modules and one option module from a choice of four.

Modules:

Globalisation, Society and Culture
Marketing for Tourism, Hospitality and Events
Professional-based Learning
Critical Perspectives in Tourism Management
Destination Management and Planning
Final Project

One from:

Strategic Business
Visual Culture: Travel, Tourism and Leisure
Contemporary Issues in Cruise Management
Consultancy

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Careers and employability

Our programme prepares you for a wide range of possible employment options in international tourism.

Our graduates work for some of the world's largest tourism and travel companies in sales, marketing, human resources and finance. Many hold senior management positions in private and public sector organisations, such as tour operators, cruise lines, international hotel and restaurant chains, destination management and marketing organisations, and transportation providers.

Those with entrepreneurial skills run their own enterprises, whilst others work as freelance consultants in a wide range of service industries. A substantial number of graduates embark on PhDs before starting their career in academia.

Whether you are thinking of starting a career in tourism management or are already working in the sector, the University of Brighton’s International Tourism Management MSc will enable you to begin a successful and rewarding future.

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Wherever in the world you want to work, the hospitality and tourism industry provides opportunities like few others. Read more
Wherever in the world you want to work, the hospitality and tourism industry provides opportunities like few others. The sector - ranging from international hotel chains, airlines and tour operators to conference venues, tourist boards and government organisations - is one of the most diverse and exciting industries around, providing management opportunities worldwide in business operations, marketing, sales, customer service, HR, research, logistics and policy. Employment in this sector is set to grow over the next few years and the demand for senior and specialised roles will increase.

To excel in this industry you need to be a good leader, manager, entrepreneur and show awareness of the ethical, cultural, environmental and social settings within which you are working.

This Masters degree helps prepare you for this. We encourage an entrepreneurial and questioning approach to the industry, examining growth and development through the prism of social responsibility and sustainability. The degree also emphasises the management of strategic issues that arise in the sector, through the specialist modules of marketing, business development and management, leadership and cross cultural management.

We examine the needs of both the commercial and non-commercial elements of the sector and the networks and partnerships that link them.

Field trip

Postgraduate students enrolled in the MSc International Tourism and Hospitality Management join a residential five day trip Semester 2. For the last three years we have been to Belfast where we study the processes of city marketing. On your return we analyse the issues that the city faces in becoming a competitive destination and you write a City Marketing plan for Belfast.

International Tourism and Hospitality Management Top-up

If you already hold the Level 7 Postgraduate Diploma in Tourism and Hospitality Management from either the Confederation for Tourism and Hospitality (CTH) or the Organisations for Tourism and Hospitality Management (OTHM) you can top-up your qualification to a full MSc by studying a research methods module and researching and writing a 20,000 word dissertation.

The degree is jointly delivered with ESHotels in Paris enabling you to integrate with students from this course when you jointly participate on a field trip.

Modules

Year 1

Critical issues in tourism and hospitality industry
City marketing
Cross-cultural management
Business and management strategy
Marketing strategy
Professional leadership

Optional placement year

Year 2

Choose from the following options:

Dissertation
Extended management report

Part-time = two modules a year for three years then dissertation in Year 4; or four modules in Year 1 then two modules plus the dissertation in Year 2, with dissertation extending into Year 3.

Teaching and learning

Classroom teaching includes a mix of traditional lectures, seminars, workshops and guest lectures from industry stakeholders. We undertake a real life business development scenario with our industry partner Merlin Entertainments and undertake a residential field trip in Semester 2.

The nature of the teaching and assessment will allow you to apply the theories and processes learnt in class to their preferred setting (e.g. public or private sector; tourism or hospitality industries; UK, European or International).

We are currently negotiating a partnership with InHolland University, Amsterdam, where you could study Semester 1 in Amsterdam and complete Semester 2 and the dissertation at LSBU (This option is open to UK and EU students only).

Academic expertise

Department staff are experts in their respective fields of urban, environment, tourism, heritage and leisure and related educational policy. Many have professional affiliations, appointed positions and research links, for example with the Association for Tourism in Higher Education, Local Economy, The Landscape Research Group, The Organisation for Tourism and Hospitality Management (OTHM), the Confederation of Tourism and Hospitality, the Chartered Institute of Marketing and the Tourism Society. We integrate these links into our teaching wherever possible.

Tools and knowledge

The course develops the appropriate skills, tools and knowledge to operate innovatively in the global tourism and hospitality environments. The nature of the teaching and assessment allows you to apply the theories and processes learnt in class to your preferred setting (e.g public or private sector; tourism or hospitality industries; related policy and government organisations; UK, European or international).

Placements

If you are a home or EU student you may wish to consider undertaking a voluntary year-long work placement in the UK or overseas to gain, extend or seek variety in your experience within the industry prior to studying with us. If you undertake such a placement you may use this as the basis for an extended industry-related management project instead of the traditional dissertation. This is subject to prior approval by the Course Director and must be an investigation into an aspect of management that is worthy of investigation and is subject to the usual academic discipline.

This option is not open to overseas students, as Home Office regulations mean that overseas students are unable to get a visa for the placement year.

Professional links

We have a wide range of industry speakers on the course and you undertake a range of projects that bring you into contact with managers from the sector. In particular, you'll undertake a research project for the global attractions company Merlin Entertainments in Semester 1 where you analyse their operations and policies, develop solutions to a particular challenge and report back directly to their managers.

International Tourism as a career

Tourism is an international service industry and so you can probably expect a busy, fast-paced job wherever you decide to specialise, interacting with different people and organisations around the globe.

Our LSBU post graduates work around the world. Many work for international companies, tourist boards, policy and development institutes, acquiring senior management skills as they progress.

The nature of the industry - the large majority of organisations in the sector are small to medium enterprises (SMEs) - also provides opportunities for you to start your own business. Web-based tour operations, restaurants and events management companies are all popular options for start-ups. You certainly have choices over the route you take into this vast sector.

Career progression

There is a worldwide shortage of well qualified tourism and hospitality managers, particularly in Asia, and this professional Masters qualification will help you to progress your career. If you are academically minded this could also be a positive step towards a PhD and academic career.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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Overview. This program meets the growing needs of the tourism industry to shape high skilled and knowledgeable professionals, so that they can assume leading roles in the management of tourism organizations. Read more

Overview

This program meets the growing needs of the tourism industry to shape high skilled and knowledgeable professionals, so that they can assume leading roles in the management of tourism organizations. The program blends the requisite specialist operational knowledge and skills, with advanced managerial competencies, in order to educate the new generation of tourism executives. It emphasizes the cross-cultural, moral, ethical, institutional and environmental issues in the management of tourism organizations, while covering all specialized business and operational skills. The strategic partnership with Costa Navarino and a series of events in collaboration with key tourism players throughout the program, as well as a well-organized internship process strongly support the development of a professional network and increase considerably the employability of students upon graduation.

Why Tourism?

The tourism sector fuels growth and job creation around the world, at sustained pace, according to the World Tourism Organization:

  • Represents approximately 9% of the global economy.
  • Has created approximately 69 million new jobs in the past 10 years.

The Greek tourism industry is one of the most dynamic fields of employment in the country, according to SETE, the Association of Greek Tourism Enterprises:

  • Represents 17.3% of the country’s GDP.
  • Supports 18.3% of total domestic employment, directly employing nearly 700.000 people across all skill levels.

Key features of the program

  • Weekday classes between 18:00 – 22:00, twice a week on average for part-time mode.
  • A 12-month program (24-month program for part-time mode).
  • 14 core modules and 2 workshops
  • Assessment: group reports/presentations, case study analysis, mid-term tests, final exams 
  • Dissertation or Internship (in Greece or abroad)

The MSc in Tourism Management is designed for:

  • Entrepreneurs in tourism business.
  • Members of family tourism business.
  • Young professionals in hospitality, tour operators, tour guides, travel agencies (air, land and sea), event and conference organizers, cruise makers, leisure and entertainment organizers, real estate developers.

Highlights

  • International Recognition: Accredited by the Association of MBAs (AMBA) and the New England Association of Schools and Colleges (NEASC).
  • The quality and academic standing of its faculty, both resident and visiting.
  • Academic rigor with practical know-how: Academic courses are combined with specialized workshops by leading industry experts, tailored to address realistic technological and management challenges in travel, destination, tour guide, event, conference, leisure and entertainment management.
  • Strategic Partnership with Costa Navarino: Specialized workshops by Costa Navarino professionals, tailored to address challenges in hospitality and destination management. Three-day visit at The Westin Resort Costa Navarino, located at the first resort area in Costa Navarino. Costa Navarino is the prime, sustainable destination in Messinia, southwest Peloponnese, encompassing luxury resort hotels, high-end residences, a new golf destination, spa, sports & leisure facilities, as well as authentic cultural experiences.
  • Internship: Opportunity to spend three months at the heart of the tourism season at a number of tourism organizations. Internship at Costa Navarino offers c.v. inclusion into a global employment database and access to the most exciting online and classroom training programs.
  • Ideal location: The program is offered in Greece, a country with a long-lasting tradition in tourism. Part of the program will be offered on the ALBA campus at the heart of Athens.
  • Links to the industry: Students will benefit from the close links between ALBA and the Greek tourism community.

Career

Graduates of the program will be able to:

  • Identify new trends and the requirements of employers, and adapt and respond effectively.
  • Provide outstanding service along international standards and manage successfully the complexities of the tourism industry.
  • Command the theory and practice in all aspects of running a tourism business: strategy, finance, marketing, operations, human resources.
  • Contribute to the management and organization of: hospitality, travel, destination, event, conference, leisure, entertainment and real estate development.
  • Handle the internal IT systems and online media channels necessary for digital marketing and operations.


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This course is ideal for graduates looking to develop a new, or manage an existing, rural tourism or events enterprise, as well as those wishing to advise on tourism and rural development in developed or developing nations. Read more
This course is ideal for graduates looking to develop a new, or manage an existing, rural tourism or events enterprise, as well as those wishing to advise on tourism and rural development in developed or developing nations.

The tourism and events industry is experiencing continued growth and diversification, becoming one of the fastest growing economic sectors in the world. Rural tourism is an entrepreneurial sector, drawing on our natural environment and cultural assets. Students will gain an understanding of the key issues and techniques involved for developing and managing rural tourism, and examine the economic, environmental and social concepts and frameworks that define the industry.

This course is ideal for graduates looking to develop a new, or manage an existing, rural tourism or events enterprise, as well as those wishing to advise on tourism and rural development in developed or developing nations, or pursue a career or management position within rural event management.

The MSc in Rural Tourism Management is accredited by the Chartered Management Institute. Upon successful completion of the degree, you will be awarded CMI Level 7 Diploma in Strategic Management and Leadership and will therefore become a Member of the Chartered Management Institute (MCMI). You can then apply to the CMI for full Chartered Manager status if you wish.

Structure

The course may be studied full-time over 12 months or part-time over two years, plus one year to complete the Research Project.
You will study eight modules; five tourism and event management modules, two business management modules, and one research methods module.

If you do not wish to undertake the Research Project may choose to take a Postgraduate Diploma following successful completion of eight modules.

This course blends practical hands-on learning with theoretical knowledge, and is delivered through lectures, guest speakers, seminars, individual and student-led research, case studies and field visits to top regional tourism enterprises and events.

Modules are assessed through group and individual coursework, presentations and examinations.

Modules

• 4084 Tourism and Development
• 4086 Financial Management
• 4088 Marketing Planning and Strategy
• 4091 Research Methodology
• 4106 Dissertation
• 4224 Contemporary Theories in Rural Tourism Management
• 4225 Agri-Tourism
• 4226 Entrepreneurship for Rural Tourism and Events
• 4227 Rural Event Management

Career prospects

It is anticipated that graduates with an MSc in Rural Tourism Management will go on to progress their career in:

• Their own start up or diversified rural tourism or events enterprise
• A successful rural tourism company
• The public sector
• The charitable sector
• A rural tourism sector body
• A tourism and rural development organisation on the international stage
• A rural event management company
• Academic research

How to apply

For information on how to apply, please follow this link: https://www.rau.ac.uk/STUDY/POSTGRADUATE/HOW-APPLY

Funding

For information on funding, please view the following page: https://www.rau.ac.uk/study/postgraduate/fees-and-funding/funding

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