This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.
The MSc in Cross Cultural Marketing & Negotiation is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad. In addition to courses given by international experts, students get to learn from exchanging with other participants, as the cohort welcomes applicants from the whole world (15 different nationalities on average). The programme is also a unique opportunity to extend their professional networks, thanks to Business Challenges and Junior Consulting Projects, where they develop closer ties among themselves. Finally, with the active support of companies such as GEODIS, Société Générale or TV5 Monde, CCM&N students hone their competencies to become as attractive propositions as possible for the employment market.
- Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG),
- Receiving lectures totally in English, while living in a very international environment,
- Acquiring knowledge and competencies enriched by a cross-cultural dimension,
- Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities,
- Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, Cross-cultural Management and Webmarketing.
- Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia, consulting missions (Geodis, Love Hotel Saint Martin,...), meetings at major company headquarters (TV5 Monde, Société Générale, Château de Versailles,...).
- 7 Core Modules
- 6 Ancillary modules
- One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (‘Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),
- One 2-week Challenge: Negotiation or Cross-cultural Marketing,
- One 6-month work placement/ internship.
Lectures are given by EMN full-time PhD faculty, by external lecturers from various nationalities, and by professional adjuncts from the Marketing, Sales, and Purchasing, International Business, Négotiation, Webmarketing and Cross-cultural Management industries.
Program duration: One academic year (on campus)
Teaching Campus: Caen
Important dates -
Intake: September, 2018
The School offers:
- 22,200 m2 of teaching facilities in Caen, Deauville, Le Havre, Oxford and Paris,
- 8 Amphitheatres,
- 2 Sports Centres,
- 5 Relaxation Areas,
- 2 Cafeterias,
- 2 Media Centre & Library with 33,500 books, 530 national and international journals, and 9 data banks open to all students,
- 12 PC and Multimedia Rooms
- 280 PCs on free access,
- 4 Very High Speed Internet Networks,
- 10 LaSmartEcole® equipped rooms,
- Wi-Fi access on all campuses.
Whatever the Campus, you may rent rooms in town, private or university residence apartments, located between 200 m and 1.5 km from the campus. EM Normandie is a member of immo-school in Caen.
Campus Location -
EM Normandie is located in Normandy, a region in North-West France, with a coastline opening on the English Channel. There is easy access by motorway or rail to nearby Paris, and several day and night ferries to England.
The Campus in Caen is located in the heart of a Science Park ( Technopole de Caen-Normandie - Plateau Nord), in the middle of the Université de Caen Campus II. Near the downtown area, the School is connected to the city centre by bus and tram.
A major university town, Caen has a beautiful historical inner city, only 30 minutes away from the D-day Landing Beaches.
Caen was ranked recently as the 7th best city in France to study in by the Student Magazine L'Etudiant - http://www.letudiant.fr/palmares/palmares-des-villes-etudiantes/caen.html
Caen is also N° 1 (jointly with Grenoble) in the ‘Student Life' category which includes categories such as "Going Out", "Culture" and "Sports. Among the criteria for the survey was the number of sports, cultural, and entertainment spots available, or even the availability of a Student Welcome Service in September.
International Applicants (who require a visa) must send their applications by June 11th 2018 at the latest. Application files will be accepted as from September 2017.
Alongside their EM Normandie application files, international applicants must file in a Campus France application to make easier to obtain their visas - http://www.campusfrance.org/fr/page/procedure-cef-creez-votre-dossier
If you are admitted, you will be requested to send in a first down payment of € 2,500 (which will be deducted from the total tuition fee) in order to secure your place in the programme. Once the down payment has been received, you will then be helped in your accommodation and visa application formalities by the International Relations Service.
Career Opportunities -
There is a wide range of openings. After their induction period in the company, students aim for positions such as:
- Product Manager,
- Category Manager,
- International Brand Manager,
- International Project Manager,
- International Marketing Consultant
This masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment.
You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including international marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.
The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.
Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in an international environment.
The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.
Our research makes an important contribution to your learning on the MSc International Marketing Management; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.
This course is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies and will receive exemptions from selected assessments.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures you are equipped with the best opportunities for a successful marketing career.
The course is also accredited by the Institute of Export and International Trade (IOE), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.
Core modules will develop your understanding of international marketing in theory and practice.
You’ll learn how organisations use marketing research to understand their audience and complement this with an awareness of consumer behaviour in different cultures. Then you’ll examine how this information is turned into practical marketing strategies, with modules focusing on marketing communications and strategy as well as the challenges of international marketing.
From there, you’ll develop your knowledge by focusing on international services marketing and considering practical solutions to the problems of global supply chains. You’ll also choose an optional module in an area that interests you, such as social media marketing or corporate social responsibility. During the company marketing project, you’ll have the chance to work alongside an external organisation to research and develop strategies to address their marketing problems.
You can apply your research skills and knowledge to a dissertation which you submit by the end of the year, or you can take a different route. Our third semester consultancy projects give students the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.
Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our current students say about the opportunities for professional development.
You’ll take nine compulsory modules, plus either a research dissertation or consultancy project.
You’ll choose one further optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
This masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.
You’ll be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, or supply chain management.
Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about our careers support.
MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.
Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.
You also have the option to study this programme via Distance Learning.
The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm
-Marketing: Principles and Management
-Global Marketing Strategy
-International Marketing Research
-Global Marketing Issues
-Strategic Digital Marketing
-International Marketing Communications
-Dissertation and Research Methods
One year, full time over three trimesters.
In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.
An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.
Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials
To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.
In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.
The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.
Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.
We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.
This Master's has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.
Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace.
You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind.
This degree will develop your management skills which are central to the relationship between organisations and customers. You will develop an understanding of ethical, global and cultural issues and the impact they have on marketing.
This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.
Our marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.
This degree aims to:
The courses shown in the 'Full time' drop down below are being updated. If you have any queries please contact us.
Students are required to study the following compulsory courses.
Students are required to choose 15 credits from this list of options.
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Students are required to choose 15 credits from this list of options.
You will be assessed through essays, reports, an examination, a research proposal and a dissertation.
Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.
We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career.
You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in industry. This includes the opportunity to network with employers and recruiters at career fairs. The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards, which shows its dedication to actively support your career development.
The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.
Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.
The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field..
The programme’s quality teaching, its international paid internship offerings and its career and networking services all contribute to make this programme the perfect fit for anyone who is looking to rise to the top in the world of business.
The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.
• Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.
• Recognizing individual market components and using this understanding for better marketing management.
• Learning how to launch and manage the most effective marketing strategies.
• Forming an effective integrated marketing plan.
• Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.
• Mastering the use of communication tools and channels.
• Applying marketing and communication knowledge to a variety of business contexts.
Part 1 – Defining Marketing and the Marketing Process
1. Introduction to Marketing
2. Company and Marketing Strategy
Part 2 – Understanding the Marketplace and Consumers
3. The Marketing Environment
4. Marketing Information Systems and Research
5. Consumer Markets and Consumer Buyer Behaviour
6. Business Markets and Business Buyer Behaviour
Part 3 – Designing a Customer-Driven Marketing and Communication Strategy and Mix
7. Segmentation, Targeting, Differentiation and Positioning
8. Product, Services, and Brands
9. New-Product Development and Life-Cycle Strategies
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies
12. Marketing Channels
13. Retailing and Wholesaling
14. Integrated Marketing Communication Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing
Part 4 – Competing on an international scale, ethically
18. Creating a Competitive Advantage
19. International Marketing and The Global Marketplace
20. Marketing Ethics and Social Responsibility
Part 5 – Special Contents
The technical/professional teaching is enriched by:
• Company tours, to get to know managerial systems and players from the inside
• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding
Training in interdisciplinary competencies, such as:
• Business English
• Interpersonal communication techniques and PNL
• Public speaking
Interested attendees may take part in paid internships in numerous Countries at major companies and organisations.
The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from more than 140 countries regularly attend its courses.
The Rome Business School employs a wide array of teaching methods:
• Case study analysis
• Assisted private studying
• Guest speakers
• Company tours
• Complementary cultural initiatives
The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:
- Full-time (from Monday to Thursday)
- Executive (on Saturday)
- All applicants must have a three-year degree (or be near completion).
- Applicants for English-taught Masters must demonstrate English language proficiency.
For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies
The Marketing program is based on the recognition that marketing is not just about selling products or services, but about creating value with customers and other stakeholders. You will learn how to build and manage customer relationships and how these relationships help you in key marketing activities such as branding and product management. Marketing at the Nijmegen School of Management also implies taking into account the interests of other stakeholders in your marketing activities. After completing the program, you will be able to answer questions such as: how to create a market-oriented organisation? How to involve customers in product development? And how to develop strong brand relationships?
See the website http://www.ru.nl/masters/marketing
- Focus on relationship management
- Pay attention to social and psychological processes
- Gain thorough understanding of marketing management and the interfaces to other disciplines
- Train a critical attitude towards business practices
- Develop academic and analytical competencies
- Teaching in small groups
- Aimed at applying theory in practice
For the Master's programme Business Administration, the admission requirements for students with a non-Dutch diploma are:
- An academic Bachelor's degree in Business Administration
- English language proficiency
This marketing program will prepare you for a wide range of positions such as brand manager, product manager, management consultant, market researcher, and account manager. Our graduates are greatly valued by their employers for their analytical skills and sound understanding of business practices. They work for firms such as Google, Rabobank, D.E. Master Blenders, Mercedes Benz, Bol, and FrieslandCampina. In addition, many of our students starts their own business.
The marketing program at Nijmegen School of Management has three general objectives. First, it aims to train you to become an academic marketing specialist. ‘Academic’ refers to the fact that, you know when and how to use marketing theories, insights and tools as a marketing manager, consultant or researcher. It implies you will be able to think at a conceptual level about and to critically reflect on marketing theories, situations and your own way of working. Our teaching is characterised by a strong emphasis on translating theory into practices, which will help you in becoming more sensitive to how to apply your knowledge.
Second, the marketing program aims to give you an understanding of how marketing relates to other business disciplines. We strongly believe that marketing is not an island and that effective marketing requires establishing good relationships with other functions within a firm.
Third, the marketing program aims to stimulate you to become a responsible marketing professional, someone who not only is interested in short-term profits, but above all in the long-term well-being of all stakeholders.
- Theory and action-based learning
This programme is closely associated with the research carried out within the Institute of Management Research, where the focus is on research into relationship management, institutional dynamics, decision making and innovative management. You will become familiar with both the theoretical and practical aspects of your special subject. The programme combines a thorough training in methodology with action-based learning: you apply the theory you have learned to concrete cases and learn to develop appropriate solutions. And, in our Visa Skills Lab, students use computers to make scenario analyses and simulate decision-making processes within organisations.
- Truly international
The education and research training we provide are internationally oriented. Our students have the opportunity to take part in a Master’s level project on European Human Resource Management, a cooperative venture among six leading European business schools and universities. Here, students work in a multi-cultural team and follow a consultancy in-company project in one of the six countries involved.
See the website http://www.ru.nl/masters/marketing