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This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree. Read more
This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.

Objectives

The MSc in Cross Cultural Marketing & Negotiation is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad. In addition to courses given by international experts, students get to learn from exchanging with other participants, as the cohort welcomes applicants from the whole world (15 different nationalities on average). The programme is also a unique opportunity to extend their professional networks, thanks to Business Challenges and Junior Consulting Projects, where they develop closer ties among themselves. Finally, with the active support of companies such as GEODIS, Société Générale or TV5 Monde, CCM&N students hone their competencies to become as attractive propositions as possible for the employment market.

Strong Points

- Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG),
- Receiving lectures totally in English, while living in a very international environment,
- Acquiring knowledge and competencies enriched by a cross-cultural dimension,
- Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities,
- Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, Cross-cultural Management and Webmarketing.
- Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia, consulting missions (Geodis, Love Hotel Saint Martin,...), meetings at major company headquarters (TV5 Monde, Société Générale, Château de Versailles,...).

Programme

- 7 Core Modules
- 6 Ancillary modules

http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/programme_211.html

Professionalisation -

- One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (‘Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),
- One 2-week Challenge: Negotiation or Cross-cultural Marketing,
- One 6-month work placement/ internship.

Lectures are given by EMN full-time PhD faculty, by external lecturers from various nationalities, and by professional adjuncts from the Marketing, Sales, and Purchasing, International Business, Négotiation, Webmarketing and Cross-cultural Management industries.

Practical information

Program duration: One academic year (on campus)

Tuition: €10,990

Teaching Campus: Caen

Important dates -
Admission session: April 18th, 2016
Intake: September 5th, 2016

Infrastructure -
The School offers:

- 22,200 m2 of teaching facilities in Caen, Deauville, Le Havre, Oxford and Paris,
- 8 Amphitheatres,
- 2 Sports Centres,
- 5 Relaxation Areas,
- 2 Cafeterias,
- 2 Media Centre & Library with 33,500 books, 530 national and international journals, and 9 data banks open to all students,
- 12 PC and Multimedia Rooms
- 280 PCs on free access,
- 4 Very High Speed Internet Networks,
- 10 LaSmartEcole® equipped rooms,
- Wi-Fi access on all campuses.

Accommodation -
Whatever the Campus, you may rent rooms in town, private or university residence apartments, located between 200 m and 1.5 km from the campus. EM Normandie is a member of immo-school in Caen.

Campus Location -
EM Normandie is located in Normandy, a region in North-West France, with a coastline opening on the English Channel. There is easy access by motorway or rail to nearby Paris, and several day and night ferries to England.

The Campus in Caen is located in the heart of a Science Park ( Technopole de Caen-Normandie - Plateau Nord), in the middle of the Université de Caen Campus II. Near the downtown area, the School is connected to the city centre by bus and tram.

A major university town, Caen has a beautiful historical inner city, only 30 minutes away from the D-day Landing Beaches.

Caen was ranked recently as the 7th best city in France to study in by the Student Magazine L'Etudiant - http://www.letudiant.fr/palmares/palmares-des-villes-etudiantes/caen.html

Caen is also N° 1 (jointly with Grenoble) in the ‘Student Life' category which includes categories such as "Going Out", "Culture" and "Sports. Among the criteria for the survey was the number of sports, cultural, and entertainment spots available, or even the availability of a Student Welcome Service in September.

International Candidates

International Applicants (who require a visa) must send their applications by June 13th 2016 at the latest. Application files will be accepted as from September 2015.
Alongside their EM Normandie application files, international applicants must file in a Campus France application to make easier to obtain their visas - http://www.campusfrance.org/fr/page/procedure-cef-creez-votre-dossier

If you are admitted, you will be requested to send in a first down payment of € 1,000 (which will be deducted from the total tuition fee) in order to secure your place in the programme. Once the down payment has been received, you will then be helped in your accommodation and visa application formalities by the International Relations Service.

http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/international-candidates-_1654.html

Careers

Career Opportunities -
There is a wide range of openings. After their induction period in the company, students aim for positions such as:

- Product Manager,
- Category Manager,
- International Brand Manager,
- International Project Manager,
- International Marketing Consultant

http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/careers_1655.html

Admission

Find out how to apply here - http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/admission_1656.html

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The Creative & Cultural Marketing programme will build your knowledge of key generic marketing concepts, such as strategic marketing planning and consumer behaviour. Read more
The Creative & Cultural Marketing programme will build your knowledge of key generic marketing concepts, such as strategic marketing planning and consumer behaviour. In addition you will explore key aspects of marketing and management theory in the context of the arts and creative and cultural industries, where the behaviour and thinking of individuals and organisations is often different from that of more commercially orientated businesses.

Course detail

The creative industries are thriving both nationally and internationally, which is creating a myriad of opportunities for individuals who wish to pursue a career in the arts and creative and cultural industries.

You will be exposed to the latest contemporary research in arts marketing and the creative and cultural industries to develop your critical thinking skills and to be at the forefront of the latest thinking in the discipline. This programme of study is closely linked with the Future’s research group within the Business School. Future’s facilitates monthly seminars where both staff and visitors, present papers on their research and share ideas. Within Futures, a sub-group named HAVRC (Heritage and Visitor Research Collaborative) has been set up to facilitate research projects with external agencies and business in the heritage sector. As you study the programme you will be expected, and will be encouraged, to be an active member of the HAVRC research group.

You will develop practical and professional skills through the use of live projects, contemporary case studies and a strategic marketing planning simulation. In addition, there will be regular inputs from arts practitioners, industry experts and leading academics in the fields, which will ensure that you are exposed to the latest practitioner and academic thinking – all of which promote career readiness.

Modules

• Researching Contemporary Business Issues
• Business & Sustainability
• Consumer Behaviour
• Marketing in the Arts & Creative Industries
• Strategic Marketing Planning
• Marketing Communications
• Marketing Culture & Heritage
• Project Management
• Research Investigation

How to apply

For information on how to apply, please see the following link:
https://www.yorksj.ac.uk/study/postgraduate/how-to-apply/

Other sources of funding

Information on alternative sources of funding can be found here:
https://www.yorksj.ac.uk/student-services/money/funding-my-course/postgraduate-/postgraduate-funding-/

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Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Read more
Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- At King’s, you will mainly be working with a faculty from the Marketing Subject Group that teaches marketing and conducts empirical and theoretical research on marketing activity, as well as how this impacts such key marketing issues as marketing strategy and consumer research.

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable if you currently work or want to work in marketing management, marketing consultancy, digital and media-related careers.

- The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. King’s College London has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degree, which ensures we are equipping you with the best opportunities for a successful marketing career.

- Block taught over weekend sessions (MBA type delivery) to allow you to continue to work alongside your master's.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc-part-time.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case-study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our degree prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). The programme is designed for people seeking a part-time route to an MSc International Marketing. You may be working for an organisation in a non-marketing capacity and be interested in employment in marketing. It may also appeal if you are currently employed in marketing and would like to have a deeper insight into marketing theory and practice. Equally it may appeal to you if you are taking a career break and seeking a future move into the marketing profession.

- Course format and assessment -

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM).

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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The MA Cultural Geography (Research) is celebrating its 20th birthday in 2015-2016. The course was founded in 1995 as one of the first masters programmes in the world to offer students focused engagement with the then emerging sub-discipline of Cultural Geography. Read more
The MA Cultural Geography (Research) is celebrating its 20th birthday in 2015-2016. The course was founded in 1995 as one of the first masters programmes in the world to offer students focused engagement with the then emerging sub-discipline of Cultural Geography.

Twenty years later and Cultural Geography is one of the most dynamic sub-disciplines in contemporary geography. Our course reflects this dynamism. We combine core concepts with research methods training and interdisciplinary scholarship and practice. We develop this alongside innovative placements and research engagements with some of world’s top cultural institution, located on our doorstep in London.

Thematically cultural geography focuses on the interconnections between place,landscape, environment, mobilities and identity, and thus has profound relevance for the contemporary world. Our graduates go onto work in a range of sectors, including the arts and cultural sector, publishing, planning and urban policy, private and public sector research work as well as many carrying on to further doctoral study.

As profiles of our recent students (https://landscapesurgery.wordpress.com/2014/11/13/maculturalgeography/) show, the course attracts a diverse range of students from a range of backgrounds, not just those with geography degrees.

To see more about the activities around the MA Cultural Geography at Royal Holloway, please look at our research group blog Landscape Surgery - https://landscapesurgery.wordpress.com/ .

See the website https://www.royalholloway.ac.uk/geography/coursefinder/maculturalgeography.aspx

Why choose this course?

- This well established course aims to provide research training and practice at Master’s level in Human Geography, with a particular emphasis on Cultural Geography; to prepare you for independent research at doctoral level in Human Geography; and to develop specialised knowledge and understanding of research, particularly involving cultural analysis, interpretation and practice.

- The course has a strong track record in gaining Research Council Funding for students. This includes ESRC 1+3 funding as well as funding from AHRC TECHNE. Please see the funding opportunities page for further details.

- The MA in Cultural Geography (Research) combines the vibrant research of the outstanding Social and Cultural Geography group with cutting edge teaching. The quality of our course was recognised by our external examiner as offering a gold-standard for the sector. Our teaching was nationally recognised by the student nominated award for “Best Teaching Team” (Arts and Humanities) at the National Prospects Post-Graduate Awards (2013).

- The programme includes cutting-edge conceptual teaching in themes such as theories of place and space, postcolonial geographies, geographies of knowledge, mapping and exploration, landscape, memory and heritage, geographies of consumption, material geographies, geographies of embodiment, practice and performance, critical urbanisms and creative geographies.

- At RHUL we are known for our commitment to collaborative research, offering you the chance to develop your seminar and tutorial-based learning alongside world leading cultural institutions. These include the Science Museum, V&A Museum, Museum of London, British Library, Natural History Museum, Royal Botanic Gardens Kew, Institute for International Visual Arts, and the Royal Geographical Society.

- You will be well prepared to continue to a PhD, building on the research you have completed on this course.

Department research and industry highlights

Social and Cultural Geography at Royal Holloway emphasises the cultural politics of place, space and landscape. The Group's research stresses theoretically informed and informative work, values equally contemporary and historical scholarship, and engages with diverse geographical locations within and beyond the UK.

SCG is home to a large and intellectually vibrant postgraduate community. There are around 40-50 postgraduates in the Group at any time. Many of the past graduates of the MA and SCG PhDs are now established academics in their own right.

SCG is well-known for its collaboration with a range of cultural institutions beyond the academy; recent partners include the the Science Museum, Victoria and Albert Museum, National Maritime Museum, British Library, British Museum, Museum of London and the Royal Geographical Society. The Group also has a tradition of including creative practitioners within its activities, as artists in residence, as research fellows and through participation in major research projects.

Many leading journals are edited by group staff, including Cultural Geographies, the Journal of Historical Geography, Geoforum, History Workshop Journal and GeoHumanities. Please see the Landscape Surgery blog for further information on Social and Cultural Geography activities at RHUL.

Course content and structure

The programme consists of four elements, all assessed by coursework.

- Element 1: Contemporary Cultural Geographies
This is a programme of seminars on current ideas, theory and practice in Cultural and Human Geography. It includes the following themes: theories of place; colonial and postcolonial geographies; biographies of material culture; embodiment, practice and place; geographies of consumption; culture, nature and landscape; space, politics and democracy; cultures of politics.

- Element 2: Methods and Techniques in Cultural Geography
This consists of a programme of workshops devoted to research methodologies and techniques in Cultural Geography. It includes research strategies and project design; reflexivity and ethics; ethnographic research; social survey; qualitative data analysis and computing; visual methodologies; interpreting texts; interpreting things; interpreting movement; negotiating the archives; the arts of cultural geography.

- Element 3: Research Training
You will be introduced to the culture of research in Human Geography and provided with a broad training for independent research within contemporary cultural geography. This element supplements the more specialised research training in research techniques in Element 2, and culminates in a 5,000 word research proposal for the Dissertation.

- Element 4: Dissertation
You will produce a substantial (15-18,000 word) research dissertation, under supervision.

On completion of the course graduates will have:
- advanced knowledge and expertise in the field of Cultural Geography and its current research questions
- advanced knowledge in the ideas, approaches and substantive themes of contemporary Cultural Geographies
- advanced knowledge of the research methods and techniques of Cultural Geography
- knowledge of the culture of research.

Assessment

Assessment is by coursework only. Formative feedback and detailed ongoing discussion of work before final submission is a central part of the teaching ethos of the course. Students also have significant autonomy in the selection of topics for coursework and dissertation allowing them to develop particular interests and specialisms.

Contemporary Cultural Geographies (Element 1)
Assessed by two course essays of up to 5,000 words (25% of final mark).

Methods and Techniques in Cultural Geography (Element 2)
Assessed by two workshop reports of up to 5,000 words (25% of final mark).

Research Training (Element 3)
Assessed by a 5,000-word dissertation proposal and satisfactory completion of modules taken in the element (Pass required).

Dissertation (Element 4)
Assessed by submission of a completed dissertation of 15-18,000 words. (50% of final mark).

Employability & career opportunities

Throughout the MA we spend time exploring possible career trajectories with our students.

This includes working on PhD applications – over 50% of our students go onto do PhDs and many go into academic position thereafter.

We also run a series of placement days with key cultural institutions in and around London including, British Library, Royal Geographical Society and Kew that help students develop skills, experience and contacts.

In recent years our graduates have entered a range of sectors, including the creative industries (advertising and marketing), the museum and research sectors (British Library, National Archive, and research assistantships in various academic projects).

We offer a series of course and activities to support career development:

1) Transferable Skills sessions

During the course staff on the MA not only teach key ideas and research methods, but also help students hone a series of transferable skills. As well as writing and presentation skills, activities on Element three enable the development of team-working and delegation skills. We also hold a series of dedicated skills sessions during the course including social media skills and networking skills run both by staff and by specialists from the careers office.

2) Career Development sessions and workshops

Both staff on the MA and the specialist staff at RHUL career centre offer tailored career development sessions. These might involve talking about developing an academic career, exploring careers in the cultural sector, as well as generic skills such as preparing your CV and developing a Linkedin profile.

3) Cultural Engagements and Placements

Staff on the MA course make the most of their research links with arts and cultural organisations to help students develop placement based work during their course.

Element three activities are designed to help students build up their CVs but also their contacts, and we are happy to help arrange shorter placements during element 1 and 2 pieces or longer-term placements for dissertation work. Past placements have seen students working with a range of key cultural institutions in and around London including the Royal Geographical Society, Kew Gardens, Furtherfield Digital Media and The British Museum.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. Read more
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

The one-year course has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing.

It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.

The course offers the chance to complete a Masters consultancy project in place of a dissertation, and we’ll discuss that option with you towards the end of your first semester. In the second year of this course you’ll undertake study in another country. Employers often prefer applicants who have a strong international awareness. Our exchange option will increase your experience and it’ll help you stand out from others.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Northumbria University has joined forces with the CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Learn From The Best

You’ll be taught by experts who posses a real passion for marketing and its digital evolution, including guest lecturers.

The members of staff who deliver this course are recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. The team also has a great track record in preparing Northumbria students for the Institute of Direct and Digital Marketing (IDM) National Student Competition.

Teaching And Assessment

You’ll learn through a mix of lectures, seminars and workshops combining theory with case studies and examples. Guest lectures from visiting professionals will support your learning and industry practitioners will set live project briefs and offer personal feedback.

Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems.

You’ll be supported extensively with your personal and professional development, particularly around reflection, self-awareness and group skills and be offered the chance to take part in a residential weekend to build on these. You’ll also get the chance to develop leadership and management skills in both theoretical and real-life settings.

During the second year you’ll spend a whole semester studying in another country. We organise exchanges with universities in Europe, Asia and the Americas, allowing you to take your international experience to another level. You’ll deepen your understanding of relevant topics and there may also be studies related to the language and culture of the host region. On your return you’ll complete your dissertation or consultancy project.

The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented.

You’ll also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies that will be covered as part of your dissertation preparation.

You will have the option to undertake a Masters’ consultancy project as an alternative to the dissertation, which will be discussed during the course.

Module Overview
Year One
BM9706 - Marketing Metrics and Analysis (Core, 20 Credits)
MK9700 - Strategic Marketing in the Digital Era (Core, 20 Credits)
MK9701 - The Digital Customer Journey: Data, Profiling and CRM (Core, 20 Credits)
MK9702 - Digital Campaign Management and Media (Core, 20 Credits)
NX0422 - Dissertation Preparation and Research Methods (Core, 0 Credits)
NX0472 - Developing Global Management Competencies I (Core, 20 Credits)
NX0473 - Developing Global Management Competencies II (Core, 20 Credits)
NX0475 - Academic and Professional Development (Core, 0 Credits)

Year Two
NX0478 - Masters' Study Abroad (Core, 60 Credits)
NX0480 - The Newcastle Business School Masters Dissertation (Optional, 60 Credits)

Learning Environment

Newcastle Business School at Northumbria University has an elite, global reputation for delivering some of the best business management education in the UK.

You’ll learn in exceptional facilities that feature everything you need to support your studies, from Harvard-style lecture theatres to a Starbucks coffee shop.

Newcastle Business School attracts students from around the world and this internationally diverse student population will help you expand your global marketing perspectives.

On certain modules, you’ll be taught in a workshop environment where IT will be at the heart of your learning experience and you’ll be encouraged to use technology including business simulations, Prezi and Google Analytics.

Each semester you’ll get the chance to share your views on individual modules, the learning environment and anything else you want to tell us about the course.

Research-Rich Learning

The academic staff involved in this programme have developed a growing reputation for their research work in the digital marketing arena, contributing to leading journals and delivering digital marketing training programmes for major organisations.

Key staff include Richard Gay, an experienced academic with a leading textbook in the digital marketing field and currently researching into multichannel marketing at doctorate level, and Kirk Dodds, a former marketing practitioner who’s currently researching into mobile marketing at doctorate level, included within this is a signature research area into the wider field of digital business.

Newcastle Business School is a vibrant and research-rich business school with a history of applied research and strong engagement with the local economy, public and voluntary sectors.

Your curriculum will feature a mix of research-oriented and research-led content and you’ll be supported to carry out your own research work.

You’ll also develop the skills to independently and collaboratively create new knowledge through independent research, particularly through your dissertation where you’ll learn about the process of knowledge construction.

Give Your Career An Edge

Because this course is designed and delivered in collaboration with leading professionals and geared towards the needs of the digital marketing industry, it offers a real advantage when it comes to securing a great job in the modern marketing arena.

As well as gaining specialist knowledge, you’ll leave with invaluable skills including team working, managing business intelligence and project management, plus a highly developed sense of cultural, emotional and ethical awareness.

You’ll also leave with an impressive, industry-relevant portfolio for future employers.

In the second year of the course you’ll be extending your international experience and widening your knowledge of business topics. You’ll develop an inter-cultural awareness that will help you stand out from other job applicants. Our network of partners and academic links will make it easier for you to find the right university in the right country to suit your interests and aspirations.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.

Your Future

This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.

Some employers require completion of a two-year master’s and this course will meet their requirement.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

Read less
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. Read more
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

The two-year course with advanced practice has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing.

It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.

In the second year of this course you’ll undertake an internship or further consultancy project. The fee for the second year will be much lower because of the amount of time that you’ll be spending in workplace learning.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Learn From The Best

You’ll be taught by experts who posses a real passion for marketing and its digital evolution, including guest lecturers.

The members of staff who deliver this course are recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. The team also has a great track record in preparing Northumbria students for the Institute of Direct and Digital Marketing (IDM) National Student Competition.

Teaching And Assessment

You’ll learn through a mix of lectures, seminars and workshops combining theory with case studies and examples. Guest lectures from visiting professionals will support your learning and industry practitioners will set live project briefs and offer personal feedback.

Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems.

During the second year you’ll undertake an internship or consultancy project for a whole semester. You’ll follow this up with an Applied Management Work Investigation Report that will critically analyse an issue related to your practical experience.

The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented.

You’ll also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies that will be covered as part of your dissertation preparation.

You will have the option to undertake a Masters’ consultancy project as an alternative to the dissertation, which will be discussed during the course.

Module Overview
Year One
BM9706 - Marketing Metrics and Analysis (Core, 20 Credits)
MK9700 - Strategic Marketing in the Digital Era (Core, 20 Credits)
MK9701 - The Digital Customer Journey: Data, Profiling and CRM (Core, 20 Credits)
MK9702 - Digital Campaign Management and Media (Core, 20 Credits)
NX0422 - Dissertation Preparation and Research Methods (Core, 0 Credits)
NX0472 - Developing Global Management Competencies I (Core, 20 Credits)
NX0473 - Developing Global Management Competencies II (Core, 20 Credits)
NX0475 - Academic and Professional Development (Core, 0 Credits)

Year Two
NX0470 - Applied Management Work Investigation (Optional, 60 Credits)
NX0479 - Business Clinic PG Group Consultancy Project (Optional, 60 Credits)
NX0480 - The Newcastle Business School Masters Dissertation (Optional, 60 Credits)
NX9740 - Masters’ Internship (Optional, 60 Credits)

Learning Environment

Newcastle Business School at Northumbria University has an elite, global reputation for delivering some of the best business management education in the UK.

You’ll learn in exceptional facilities that feature everything you need to support your studies, from Harvard-style lecture theatres to a Starbucks coffee shop.

Newcastle Business School attracts students from around the world and this internationally diverse student population will help you expand your global marketing perspectives.

On certain modules, you’ll be taught in a workshop environment where IT will be at the heart of your learning experience and you’ll be encouraged to use technology including business simulations, Prezi and Google Analytics.

Each semester you’ll get the chance to share your views on individual modules, the learning environment and anything else you want to tell us about the course.

Research-Rich Learning

The academic staff involved in this programme have developed a growing reputation for their research work in the digital marketing arena, contributing to leading journals and delivering digital marketing training programmes for major organisations.

Key staff include Richard Gay, an experienced academic with a leading textbook in the digital marketing field and currently researching into multichannel marketing at doctorate level, and Kirk Dodds, a former marketing practitioner who’s currently researching into mobile marketing at doctorate level, included within this is a signature research area into the wider field of digital business.

Newcastle Business School is a vibrant and research-rich business school with a history of applied research and strong engagement with the local economy, public and voluntary sectors.

Your curriculum will feature a mix of research-oriented and research-led content and you’ll be supported to carry out your own research work.

You’ll also develop the skills to independently and collaboratively create new knowledge through independent research, particularly through your dissertation where you’ll learn about the process of knowledge construction.

Give Your Career An Edge

Because this course is designed and delivered in collaboration with leading professionals and geared towards the needs of the digital marketing industry, it offers a real advantage when it comes to securing a great job in the modern marketing arena.

As well as gaining specialist knowledge, you’ll leave with invaluable skills including team working, managing business intelligence and project management, plus a highly developed sense of cultural, emotional and ethical awareness.

You’ll also leave with an impressive, industry-relevant portfolio for future employers.

In the second year of the course you’ll be gaining workplace experience and putting your new learning into practice. You’ll develop a track record of achievement that will help you stand out from other job applicants. We’ll help you find an internship / project that matches your interests and career aspirations, building on Newcastle Business School’s very successful background in placing students.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.

Your Future

This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.

Some employers require completion of a two-year master’s and this course will meet their requirement.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

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This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. Read more
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

The one-year course has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing.

It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.

The course offers the chance to complete a Masters consultancy project in place of a dissertation, and we’ll discuss that option with you towards the end of your first semester. You’ll also have the option to extend your studies by moving over to one of our two-year Digital Marketing MSc courses if you choose to.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Learn From The Best

You’ll be taught by experts who posses a real passion for marketing and its digital evolution, including guest lecturers.

The members of staff who deliver this course are recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. The team also has a great track record in preparing Northumbria students for the Institute of Direct and Digital Marketing (IDM) National Student Competition.

Teaching And Assessment

You’ll learn through a mix of lectures, seminars and workshops combining theory with case studies and examples. Guest lectures from visiting professionals will support your learning and industry practitioners will set live project briefs and offer personal feedback.

Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems.

The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented.

You’ll also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies that will be covered as part of your dissertation preparation.

You will have the option to undertake a Masters’ consultancy project as an alternative to the dissertation, which will be discussed during the course.

Learning Environment

Newcastle Business School at Northumbria University has an elite, global reputation for delivering some of the best business management education in the UK.

You’ll learn in exceptional facilities that feature everything you need to support your studies, from Harvard-style lecture theatres to a Starbucks coffee shop.

Newcastle Business School attracts students from around the world and this internationally diverse student population will help you expand your global marketing perspectives.

On certain modules, you’ll be taught in a workshop environment where IT will be at the heart of your learning experience and you’ll be encouraged to use technology including business simulations, Prezi and Google Analytics.

Each semester you’ll get the chance to share your views on individual modules, the learning environment and anything else you want to tell us about the course.

Research-Rich Learning

The academic staff involved in this programme have developed a growing reputation for their research work in the digital marketing arena, contributing to leading journals and delivering digital marketing training programmes for major organisations.

Key staff include Richard Gay, an experienced academic with a leading textbook in the digital marketing field and currently researching into multichannel marketing at doctorate level, and Kirk Dodds, a former marketing practitioner who’s currently researching into mobile marketing at doctorate level, included within this is a signature research area into the wider field of digital business.

Newcastle Business School is a vibrant and research-rich business school with a history of applied research and strong engagement with the local economy, public and voluntary sectors.

Your curriculum will feature a mix of research-oriented and research-led content and you’ll be supported to carry out your own research work.

You’ll also develop the skills to independently and collaboratively create new knowledge through independent research, particularly through your dissertation where you’ll learn about the process of knowledge construction.

Give Your Career An Edge

Because this course is designed and delivered in collaboration with leading professionals and geared towards the needs of the digital marketing industry, it offers a real advantage when it comes to securing a great job in the modern marketing arena.

As well as gaining specialist knowledge, you’ll leave with invaluable skills including team working, managing business intelligence and project management, plus a highly developed sense of cultural, emotional and ethical awareness.

You’ll also leave with an impressive, industry-relevant portfolio for future employers.

Your Future

This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

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MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing. Read more
MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.

Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.

You also have the option to study this programme via Distance Learning, click on the link for more details: http://www.northampton.ac.uk/study/courses/international-marketing-strategy-distance-learning-msc/

Course content

The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm

Course modules (16/17)

-Strategic Digital Marketing
-International Marketing Intelligence and Research
-International Marketing Strategy
-The Global Marketing Context
-International Marketing Communications
-Dissertation and Research Methods
-Marketing: Principles and Management

Schedule

One year, full time over three trimesters.

In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.

Assessments

An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

Facilities and Special Features

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials

To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.

Summer School

In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.

The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.

Careers

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.

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Accredited by the Chartered Institute of Marketing (CIM) the MSc International Marketing (with Internship) offers students the opportunity to complement their studies with work experience in industry for up to 5 months full-time or longer part-time. Read more
Accredited by the Chartered Institute of Marketing (CIM) the MSc International Marketing (with Internship) offers students the opportunity to complement their studies with work experience in industry for up to 5 months full-time or longer part-time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.

This specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.

The main thrust of this program is to equip future marketing managers with the knowledge, understanding and experience to make and implement marketing decisions for the international arena. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets.

Modules

Year 1

Core Modules:

Strategies for international market entry
Cross cultural buyer behaviour
International brand management
International pricing and performance
Research methods

Electives (one from):

Digital and social media
Global operations and logistics
Market driven marketing
Marketing communications
Public relations
Social marketing strategy

Year 2

15,000 word research dissertation as well as internship reflective practice project.

Teaching and learning

The highly qualified teaching team has broad industry experience in various areas of marketing, such as product management, market research and marketing communications. They are also research active, widely published in books, journals and reviews.

The Ehrenberg Centre for Research in Marketing, based at LSBU and the Ehrenberg Bass Institute in Australia regularly contribute to the curriculum and industry practitioners are often invited into the classroom.

Types of careers

Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.

Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind.

A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.

Graduate success

Successful graduates having gained valuable work experience will be equipped to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups.

Alumni connections

Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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Top Rankings for Marketing. The University of Stirling Management School’s Marketing Division ranks among the top in the country. Read more

Introduction

Top Rankings for Marketing
The University of Stirling Management School’s Marketing Division ranks among the top in the country. We are positioned 2nd in Scotland and among the top 20 in the UK. Complete University Guide 2016.
Marketing is about creating, communicating and delivering exchanges of value between an organisation and its customers that satisfy the customer, the organisation and society at large. The MSc Marketing course offers students from a wide variety of educational and cultural backgrounds the opportunity to understand and combine academic concepts and practice-related marketing issues. This unique combination of academic and practice allows for students to be well-positioned for future success in the field of marketing.
As part of the highly flexible method of learning, the following degree pathways are offered, all of which provide a route to an MSc, Postgraduate Diploma or Postgraduate Certificate qualification. All students will register for the MSc course in Marketing in the first instance and be given the opportunity to change degree pathway at the end of the first semester.

Key information

- Degree type: MSc, Postgraduate Diploma, Postgraduate Certificate
- Study methods: Full-time
- Duration: 12 months
- Start date: Mid-September
- Course Director: Dr Keri Davies

Accreditation

CIM Dual Award
The MSc Marketing course at Stirling was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). Upon the successful completion of the MSc Marketing Course, two modules will be waived, meaning students need only complete the remaining two modules (versus completing all four required modules) in order to gain a Professional Diploma in Marketing. This exciting opportunity will provide you with the competitive edge you are looking for to embark on a successful career.

MSc Marketing with Brand Management

The MSc Marketing with Brand Management is a specialist, 12-month full-time taught postgraduate course. The course offers students the opportunity to hone skills necessary to plan, manage and evaluate brand projects. This course provides a stronger focus on the specifics of developing and using brands and branding in the marketing context. All students will register for the MSc Course in Marketing in the first instance and be given the opportunity to change degree pathway at the end of the first semester.
The course is modular, so the credits awarded at the end of each assessed module can be accumulated towards a postgraduate qualification. Students of Marketing with Brand Management study three core topics in the Autumn Semester before deciding on their final course of study. In the Spring Semester MSc Marketing with Brand Management students have to apply this knowledge through a project undertaken for an external company and through an appreciation of Contemporary Issues in Marketing. To specialise in Brand Management students must also complete the modules on Brand Marketing and Digital marketing and Advertising and undertake an individual dissertation or group research project in the field of Branding.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The taught modules of the MSc course are delivered using a variety of methods, for example, lectures, tutorials, case studies, role playing, computer simulations, fieldwork exercises, site visits, guest speakers and company projects. Much of the assessment is continuous and may include research reports, essays, briefings, management reports, case analyses, debates, literature reviews, marketing communication plans, poster sessions and presentations. Assessed work is often conducted in groups, as developing teamwork and communication skills are seen as important.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.
The reputation of our research at Stirling Management School was recognised in the 2014 Research Excellence Framework (REF), where the School was placed in the UK's top 25 institutions for Business and Management, out of 101 business schools. In Scotland, the School was ranked in the top five. 64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour and we were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.
Members of our academic staff regularly publish in journals such as British Journal of Management, Journal of Marketing Management, European Journal of Marketing, Journal of Business Ethics, Journal of Advertising, Industrial Marketing Management, Marketing Intelligence and Planning, and Journal of Retailing and Consumer Services. Our staff consistently serve as conference and track chairs at international marketing conferences and hold editorial posts across a wide-variety of academic journals. Notably, current members of staff regularly consult industry across a number of high-profile issues such as the recent horse meat scandal, the role of marketing towards children and the issues facing the high street retailers across the UK.

Read less
Top Rankings for Marketing. The University of Stirling Management School’s Marketing Division ranks among the top in the country. Read more

Introduction

Top Rankings for Marketing
The University of Stirling Management School’s Marketing Division ranks among the top in the country. We are positioned 2nd in Scotland and among the top 20 in the UK. Complete University Guide 2016.
Marketing is about creating, communicating and delivering exchanges of value between an organisation and its customers that satisfy the customer, the organisation and society at large. The MSc Marketing course offers students from a wide variety of educational and cultural backgrounds the opportunity to understand and combine academic concepts and practice-related marketing issues. This unique combination of academic and practice allows for students to be well-positioned for future success in the field of marketing.
As part of the highly flexible method of learning, the following degree pathways are offered, all of which provide a route to an MSc, Postgraduate Diploma or Postgraduate Certificate qualification. All students will register for the MSc course in Marketing in the first instance and be given the opportunity to change degree pathway at the end of the first semester.

Key information

- Degree type: MSc, Postgraduate Diploma, Postgraduate Certificate
- Study methods: Full-time
- Duration: 12 months
- Start date: Mid-September
- Course Director: Dr Keri Davies

Accreditation

CIM Dual Award
The MSc Marketing course at Stirling was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). Upon the successful completion of the MSc Marketing Course, two modules will be waived, meaning students need only complete the remaining two modules (versus completing all four required modules) in order to gain a Professional Diploma in Marketing. This exciting opportunity will provide you with the competitive edge you are looking for to embark on a successful career.

MSc Marketing with Retail

The MSc Marketing with Retail is a specialist, 12-month full-time taught postgraduate course. The MSc Marketing with Retail provides students with the opportunity to acquire and extend their knowledge and expertise in this sector. The retail sector is a major employer throughout the world and one which requires a sound skill set in order to be able to manage profitable interactions with suppliers and consumers. All students will register for the MSc course in Marketing in the first instance and be given the opportunity to change degree pathway at the end of the first semester.
The course is modular, so the credits awarded at the end of each assessed module can be accumulated towards a postgraduate qualification. Students of Marketing with Retail study three core topics in the Autumn Semester before deciding on their final course of study. In the Spring Semester MSc Marketing with Retail students have to apply this knowledge through a project undertaken for an external company and through an appreciation of Contemporary Issues in Marketing. To specialise in Retail students must also complete the modules on Retail Marketing and Marketing and the Supply Chain and undertake an individual dissertation or group research project in a field relevant to the Retail sector.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The taught modules of the MSc course are delivered using a variety of methods, for example, lectures, tutorials, case studies, role playing, computer simulations, fieldwork exercises, site visits, guest speakers and company projects. Much of the assessment is continuous and may include research reports, essays, briefings, management reports, case analyses, debates, literature reviews, marketing communication plans, poster sessions and presentations. Assessed work is often conducted in groups, as developing teamwork and communication skills are seen as important.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.
The reputation of our research at Stirling Management School was recognised in the 2014 Research Excellence Framework (REF), where the School was placed in the UK's top 25 institutions for Business and Management, out of 101 business schools. In Scotland, the School was ranked in the top five. 64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour and we were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.
Members of our academic staff regularly publish in journals such as British Journal of Management, Journal of Marketing Management, European Journal of Marketing, Journal of Business Ethics, Journal of Advertising, Industrial Marketing Management, Marketing Intelligence and Planning, and Journal of Retailing and Consumer Services. Our staff consistently serve as conference and track chairs at international marketing conferences and hold editorial posts across a wide-variety of academic journals. Notably, current members of staff regularly consult industry across a number of high-profile issues such as the recent horse meat scandal, the role of marketing towards children and the issues facing the high street retailers across the UK.

Read less
Top Rankings for Marketing. The University of Stirling Management School’s Marketing Division ranks among the top in the country. Read more

Introduction

Top Rankings for Marketing
The University of Stirling Management School’s Marketing Division ranks among the top in the country. We are positioned 2nd in Scotland and among the top 20 in the UK. Complete University Guide 2016.
Marketing is about creating, communicating and delivering exchanges of value between an organisation and its customers that satisfy the customer, the organisation and society at large. The MSc Marketing course offers students from a wide variety of educational and cultural backgrounds the opportunity to understand and combine academic concepts and practice-related marketing issues. This unique combination of academic and practice allows for students to be well-positioned for future success in the field of marketing.
As part of the highly flexible method of learning, the following degree pathways are offered, all of which provide a route to an MSc, Postgraduate Diploma or Postgraduate Certificate qualification. All students will register for the MSc course in Marketing in the first instance and be given the opportunity to change degree pathway at the end of the first semester.

Accreditation

- CIM Dual Award
The MSc Marketing course at Stirling was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). Upon the successful completion of the MSc Marketing Course, two modules will be waived, meaning students need only complete the remaining two modules (versus completing all four required modules) in order to gain a Professional Diploma in Marketing. This exciting opportunity will provide you with the competitive edge you are looking for to embark on a successful career.

Key information

- Degree type: MSc, Postgraduate Diploma, Postgraduate Certificate
- Study methods: Full-time
- Duration: 12 months
- Start date: Mid-September
- Course Director: Dr Keri Davies

MSc Marketing

The MSc Marketing is a specialist, 12-month full-time taught postgraduate course. The course is not restricted to those who have already studied Marketing or related Business subjects. As such it offers students from a wide variety of educational and cultural backgrounds the opportunity to understand and combine academic concepts and practice-related marketing issues. Participants are encouraged to draw on their own backgrounds and any existing management skills and work-based experience throughout this course.
The course is modular, so the credits awarded at the end of each assessed module can be accumulated towards a postgraduate qualification. As a student of Marketing, there are three core topics of study in the Autumn Semester which will provide you with a depth of relevant and up-to-date knowledge. In the Spring Semester MSc Marketing students have to apply this knowledge through a project undertaken for an external company and through an appreciation of Contemporary Issues in Marketing. In addition students may choose two elective modules to study alongside these core modules. The student must also complete an individual dissertation or group research project in a field relevant to the degree pathway.

Course objectives

The MSc provides you with an understanding of the concepts and systems underlying marketing practice and allows you to develop your skills of diagnosis and implementation in marketing management and research processes. On completion you will be able to:
- Nurture and consolidate a customer-focused management approach in a variety of different market settings, organisation types and policy situations
- Design, plan, implement and evaluate research-based marketing strategies
- Gain exposure to ethical issues that arise from marketing activities and to understand the impact marketing has on society in general
- Conduct research into contemporary marketing practice

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The taught modules of the MSc course are delivered using a variety of methods, for example, lectures, tutorials, case studies, role playing, computer simulations, fieldwork exercises, site visits, guest speakers and company projects. Much of the assessment is continuous and may include research reports, essays, briefings, management reports, case analyses, debates, literature reviews, marketing communication plans, poster sessions and presentations. Assessed work is often conducted in groups, as developing teamwork and communication skills are seen as important.

Read less
Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers. Read more
Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Develops insights into marketing decision-making in a global marketing context.

- Engages in critical thinking and applied decision-making.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our course prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

- Course format and assessment -

Required modules:

- Dissertation
- Consumer Behaviour
- International Marketing
- Marketing Strategy & Planning
- Marketing Theory & Practice
- Research In Marketing

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (eg product manager to market researcher) in organisations varying from multi-national corporations to small and medium-sized enterprises.

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications. Read more
This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

The programme builds students' skills - business, academic and personal - as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading edge academic ideas to better meet the competitive challenges of a changing marketplace.

The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.

We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of this programme are:

- To develop a critical understanding of current theoretical developments in marketing communications which can be applied to organisations and their markets

- To foster a creative and systematic approach to problem-solving in the area of strategic marketing communications

- To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

Visit the website http://www2.gre.ac.uk/study/courses/pg/mark/stratmcomms

Public Relations and Marketing

These programmes are ideal for marketing professionals looking to develop a greater understanding of the field they are in. The aim is to advance an individual's marketing skill and understanding to meet the competitive challenges of the marketplace.

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.

Business English for Academic Purposes - Level 4
The Scholarship of Marketing (15 credits)
Branding (15 credits)
Developing Advertising and Promotional Strategies (30 credits)
Inside the Customer's Mind (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 15 credits from this list of options.

International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Consumer and Celebrity PR (15 credits)

Part time
- Year 1:
Students are required to study the following compulsory courses.

The Scholarship of Marketing (15 credits)
Developing Advertising and Promotional Strategies (30 credits)
Inside the Customer's Mind (30 credits)

- Year 2:
Students are required to study the following compulsory courses.

Branding (15 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 15 credits from this list of options.

International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Consumer and Celebrity PR (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0008/645380/Strategic-Marketing-Communications-MA-P10205.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field. Read more

The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field..

The programme’s quality teaching, its international paid internship offerings and its career and networking services all contribute to make this programme the perfect fit for anyone who is looking to rise to the top in the world of business.


TARGET RECIPIENTS

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.


TRAINING OBJECTIVES

• Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.

• Recognizing individual market components and using this understanding for better marketing management.

• Learning how to launch and manage the most effective marketing strategies.

• Forming an effective integrated marketing plan.

• Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.

• Mastering the use of communication tools and channels.

• Applying marketing and communication knowledge to a variety of business contexts.


COURSE CONTENTS

Part 1 – Defining Marketing and the Marketing Process

1. Introduction to Marketing

2. Company and Marketing Strategy

Part 2 – Understanding the Marketplace and Consumers

3. The Marketing Environment

4. Marketing Information Systems and Research

5. Consumer Markets and Consumer Buyer Behaviour

6. Business Markets and Business Buyer Behaviour

Part 3 – Designing a Customer-Driven Marketing and Communication Strategy and Mix

7. Segmentation, Targeting, Differentiation and Positioning

8. Product, Services, and Brands

9. New-Product Development and Life-Cycle Strategies

10. Pricing: Understanding and Capturing Customer Value

11. Pricing Strategies

12. Marketing Channels

13. Retailing and Wholesaling

14. Integrated Marketing Communication Strategy

15. Advertising and Public Relations

16. Personal Selling and Sales Promotion

17. Direct and Online Marketing

Part 4 – Competing on an international scale, ethically

18. Creating a Competitive Advantage

19. International Marketing and The Global Marketplace

20. Marketing Ethics and Social Responsibility

Part 5 – Special Contents

The technical/professional teaching is enriched by:

• Company tours, to get to know managerial systems and players from the inside

• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

Training in interdisciplinary competencies, such as:

• Business English

• Self-marketing

• Interpersonal communication techniques and PNL

• Public speaking


2 STUDY TOURS, IN PARIS AND BARCELONA


PAID INTERNATIONAL INTERNSHIPS

Interested attendees may take part in paid internships in numerous Countries at major companies and organisations.

A MULTICULTURAL ENVIRONMENT

The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from more than 140 countries regularly attend its courses.

TEACHING TECHNIQUES

The Rome Business School employs a wide array of teaching methods:

• Lectures

• Case study analysis

• Exercises

• Assisted private studying

• Guest speakers

• Videos

• Company tours

• Complementary cultural initiatives

LEARNING OPTIONS

The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:

- Full-time (from Monday to Thursday)

- Executive (on Saturday)

- Professional

ENTRY REQUIREMENTS

- All applicants must have a three-year degree (or be near completion).

- Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies




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