This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.
The MSc in Cross Cultural Marketing & Negotiation is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad. In addition to courses given by international experts, students get to learn from exchanging with other participants, as the cohort welcomes applicants from the whole world (15 different nationalities on average). The programme is also a unique opportunity to extend their professional networks, thanks to Business Challenges and Junior Consulting Projects, where they develop closer ties among themselves. Finally, with the active support of companies such as GEODIS, Société Générale or TV5 Monde, CCM&N students hone their competencies to become as attractive propositions as possible for the employment market.
- Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG),
- Receiving lectures totally in English, while living in a very international environment,
- Acquiring knowledge and competencies enriched by a cross-cultural dimension,
- Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities,
- Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, Cross-cultural Management and Webmarketing.
- Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia, consulting missions (Geodis, Love Hotel Saint Martin,...), meetings at major company headquarters (TV5 Monde, Société Générale, Château de Versailles,...).
- 7 Core Modules
- 6 Ancillary modules
- One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (‘Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),
- One 2-week Challenge: Negotiation or Cross-cultural Marketing,
- One 6-month work placement/ internship.
Lectures are given by EMN full-time PhD faculty, by external lecturers from various nationalities, and by professional adjuncts from the Marketing, Sales, and Purchasing, International Business, Négotiation, Webmarketing and Cross-cultural Management industries.
Program duration: One academic year (on campus)
Teaching Campus: Caen
Important dates -
Intake: September, 2018
The School offers:
- 22,200 m2 of teaching facilities in Caen, Deauville, Le Havre, Oxford and Paris,
- 8 Amphitheatres,
- 2 Sports Centres,
- 5 Relaxation Areas,
- 2 Cafeterias,
- 2 Media Centre & Library with 33,500 books, 530 national and international journals, and 9 data banks open to all students,
- 12 PC and Multimedia Rooms
- 280 PCs on free access,
- 4 Very High Speed Internet Networks,
- 10 LaSmartEcole® equipped rooms,
- Wi-Fi access on all campuses.
Whatever the Campus, you may rent rooms in town, private or university residence apartments, located between 200 m and 1.5 km from the campus. EM Normandie is a member of immo-school in Caen.
Campus Location -
EM Normandie is located in Normandy, a region in North-West France, with a coastline opening on the English Channel. There is easy access by motorway or rail to nearby Paris, and several day and night ferries to England.
The Campus in Caen is located in the heart of a Science Park ( Technopole de Caen-Normandie - Plateau Nord), in the middle of the Université de Caen Campus II. Near the downtown area, the School is connected to the city centre by bus and tram.
A major university town, Caen has a beautiful historical inner city, only 30 minutes away from the D-day Landing Beaches.
Caen was ranked recently as the 7th best city in France to study in by the Student Magazine L'Etudiant - http://www.letudiant.fr/palmares/palmares-des-villes-etudiantes/caen.html
Caen is also N° 1 (jointly with Grenoble) in the ‘Student Life' category which includes categories such as "Going Out", "Culture" and "Sports. Among the criteria for the survey was the number of sports, cultural, and entertainment spots available, or even the availability of a Student Welcome Service in September.
International Applicants (who require a visa) must send their applications by June 11th 2018 at the latest. Application files will be accepted as from September 2017.
Alongside their EM Normandie application files, international applicants must file in a Campus France application to make easier to obtain their visas - http://www.campusfrance.org/fr/page/procedure-cef-creez-votre-dossier
If you are admitted, you will be requested to send in a first down payment of € 2,500 (which will be deducted from the total tuition fee) in order to secure your place in the programme. Once the down payment has been received, you will then be helped in your accommodation and visa application formalities by the International Relations Service.
Career Opportunities -
There is a wide range of openings. After their induction period in the company, students aim for positions such as:
- Product Manager,
- Category Manager,
- International Brand Manager,
- International Project Manager,
- International Marketing Consultant
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study International Journalism at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
The MA in International Journalism offers an interdisciplinary and cross-cultural approach to contemporary journalism studies under the impact of globalisation and digitalisation, drawing upon expertise in Media and Communication Studies.
The MA in International Journalism provides an international and cross-cultural approach to journalism in the 21st century and aims to develop the knowledge and understanding of the role of journalism in society. The International Journalism course combines the teaching of practical skills and techniques of journalistic production with the exploration of practice from a range of theoretical and analytical perspectives. Graduates have careers in journalism, media, communication and PR, broadcasting, publishing, marketing and sales.
The College of Arts and Humanities has a Graduate Centre. The Graduate Centre fosters and supports individual and collaborative research activity of international excellence and offers a vibrant and supportive environment for students pursuing postgraduate research and taught masters study. The Centre provides postgraduate training to enhance academic and professional development and facilitates participation in seminar programmes, workshops and international conferences.
The International Journalism course structure is split across the year allowing three modules in each academic semester (a total of six modules) and then a dissertation over the summer. The dissertation component allows students to either write a 20,000 word dissertation or a journalism/media project of their own (with 10,000 word report) which draws upon issues and themes developed throughout the year.
Modules on the MA in International Journalism typically include:
• Global Media
• Conceptual Issues in the Theory and Practice of Social Sciences
• Development and Communications
• Risk Reporting
• The Digital Edge
• The Business and Politics of Digital Media
• Digital Skills and Defence
• Online Journalism
• War Reporting
• Promotional and Professional Writing
Students interested in journalism and media studies, from a media studies, literature, history, sociology, politics and international relations, social science, or other related background. Professionals interested in journalism and global media both in terms of their professional practice, but also related to fields in policy research and public administration.
Students interested in preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to global media and international journalism.
Career expectations are excellent for International Journalism graduates. Media organizations, non-profit organizations, government and the public sector and private companies value the fact that our graduates have developed a range of critical abilities and skills in problem solving. Our International Journalism graduates enter careers in journalism (Guardian Online), broadcasting (BBC Wales), advertising, publicity, arts and cultural bodies or are employed as NGOs. Others go on to study a PhD and have a career in academia.