This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.
The MSc in Cross Cultural Marketing & Negotiation is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad. In addition to courses given by international experts, students get to learn from exchanging with other participants, as the cohort welcomes applicants from the whole world (15 different nationalities on average). The programme is also a unique opportunity to extend their professional networks, thanks to Business Challenges and Junior Consulting Projects, where they develop closer ties among themselves. Finally, with the active support of companies such as GEODIS, Société Générale or TV5 Monde, CCM&N students hone their competencies to become as attractive propositions as possible for the employment market.
- Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG),
- Receiving lectures totally in English, while living in a very international environment,
- Acquiring knowledge and competencies enriched by a cross-cultural dimension,
- Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities,
- Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, Cross-cultural Management and Webmarketing.
- Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia, consulting missions (Geodis, Love Hotel Saint Martin,...), meetings at major company headquarters (TV5 Monde, Société Générale, Château de Versailles,...).
- 7 Core Modules
- 6 Ancillary modules
- One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (‘Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),
- One 2-week Challenge: Negotiation or Cross-cultural Marketing,
- One 6-month work placement/ internship.
Lectures are given by EMN full-time PhD faculty, by external lecturers from various nationalities, and by professional adjuncts from the Marketing, Sales, and Purchasing, International Business, Négotiation, Webmarketing and Cross-cultural Management industries.
Program duration: One academic year (on campus)
Teaching Campus: Caen
Important dates -
Intake: September, 2018
The School offers:
- 22,200 m2 of teaching facilities in Caen, Deauville, Le Havre, Oxford and Paris,
- 8 Amphitheatres,
- 2 Sports Centres,
- 5 Relaxation Areas,
- 2 Cafeterias,
- 2 Media Centre & Library with 33,500 books, 530 national and international journals, and 9 data banks open to all students,
- 12 PC and Multimedia Rooms
- 280 PCs on free access,
- 4 Very High Speed Internet Networks,
- 10 LaSmartEcole® equipped rooms,
- Wi-Fi access on all campuses.
Whatever the Campus, you may rent rooms in town, private or university residence apartments, located between 200 m and 1.5 km from the campus. EM Normandie is a member of immo-school in Caen.
Campus Location -
EM Normandie is located in Normandy, a region in North-West France, with a coastline opening on the English Channel. There is easy access by motorway or rail to nearby Paris, and several day and night ferries to England.
The Campus in Caen is located in the heart of a Science Park ( Technopole de Caen-Normandie - Plateau Nord), in the middle of the Université de Caen Campus II. Near the downtown area, the School is connected to the city centre by bus and tram.
A major university town, Caen has a beautiful historical inner city, only 30 minutes away from the D-day Landing Beaches.
Caen was ranked recently as the 7th best city in France to study in by the Student Magazine L'Etudiant - http://www.letudiant.fr/palmares/palmares-des-villes-etudiantes/caen.html
Caen is also N° 1 (jointly with Grenoble) in the ‘Student Life' category which includes categories such as "Going Out", "Culture" and "Sports. Among the criteria for the survey was the number of sports, cultural, and entertainment spots available, or even the availability of a Student Welcome Service in September.
International Applicants (who require a visa) must send their applications by June 11th 2018 at the latest. Application files will be accepted as from September 2017.
Alongside their EM Normandie application files, international applicants must file in a Campus France application to make easier to obtain their visas - http://www.campusfrance.org/fr/page/procedure-cef-creez-votre-dossier
If you are admitted, you will be requested to send in a first down payment of € 2,500 (which will be deducted from the total tuition fee) in order to secure your place in the programme. Once the down payment has been received, you will then be helped in your accommodation and visa application formalities by the International Relations Service.
Career Opportunities -
There is a wide range of openings. After their induction period in the company, students aim for positions such as:
- Product Manager,
- Category Manager,
- International Brand Manager,
- International Project Manager,
- International Marketing Consultant
Explore human resource management (HRM) in an international setting, on a course designed in response to the increasing internationalisation and workforce diversity of organisations.
The course focuses on managing human resources in organisations that operate across national borders and the cross cultural issues of people management. It is for those wishing to develop careers in HRM at a strategic and international level within organisations operating in the international environment.
The course enables you to
You develop your professional expertise and improve your employability and career prospects by gaining broader international business, management and leadership knowledge.
We begin by introducing you to organisation theory, which covers organisational design, organisational theory and methodologies for understanding complex organisations. You also develop your critical thinking on issues such as organisational change and innovation.
You then study specialist theory and practice from an international perspective, giving you practical expertise across key areas of international HR, including
To enable you to manage and interpret financial and management accounting information, you learn skills such as budgeting, ratio analysis and using IT in an HR environment.
We give you the opportunity to work with our academics on suitable research projects. This work leads directly to your dissertation, and in suitable cases you may be able to present a paper at a conference or publish your research. If you already have an interest in a particular area of research for your dissertation, we will provide you with the support that could also lead to a conference paper or publication.
Completing a dissertation develops your ability to research new ideas and approaches from a cross cultural perspective. You also develop the skills to formally present your research findings to your fellow students and course tutor.
Previous students have completed research in cross cultural management and expatriate development programmes. They have also worked on projects for their sponsoring company including • the development of under- represented groups in home countries • the relevance of western practices to home country organisations • migrant labour • global reward.
The course includes attendance at a three day residential held outside Sheffield. The residential gives you hands on experience of managing an HR activity in a strategic and international context.
Full time – September start – typically 12 months
Full time – January start – typically 15 months
Semester one – postgraduate certificate modules
Semester two – postgraduate diploma modules
Semester three – MSc modules
this is a major project geared to your interest and based on an area of strategic or international importance. Your research must be carried out in an organisational setting.
Our students have taken up careers in human resource management with companies and organisations such as • Carrefour • Lenovo • International Hilton Hotels • the banking sector in Nigeria • Da Nang University and many organisations across Russia and the Middle East.
This unique cross-disciplinary and industry-oriented program is open to graduates who are passionate about the social and cultural dimensions of the built environment in the 21st century.
Urban and cultural heritage is central to global cities today. The interpretation, management and conservation of urban and cultural heritage is increasingly a matter of urgency and significance for global cities and communities. Challenges for heritage professionals include the pressures of rapid urbanization; issues of economic, social and environmental sustainability; and social and cultural change.
Taking an international perspective on the heritage of buildings, cities and landscapes, the program will explore key heritage issues from around the world, with a particular focus on Australia and the Asia-Pacific region. It introduces students to the integrated skills and knowledge required to contribute to the burgeoning fields of urban and cultural heritage, and is suitable for students from a range of academic backgrounds and cultures.
The core subjects in the Master of Urban and Cultural Heritage examine contemporary and theoretical approaches to heritage policy, regulation and practice; new approaches to digital technologies and heritage; issues of heritage significance within historical and cross-cultural contexts; cultural heritage and its social and economic impacts, including tourism; and heritage reconstruction. Students will gain critical research and presentation skills in the analysis, documentation and management of heritage sites, landscapes and tangible and intangible cultural practices. Students also study a range of specialist electives, with the option to undertake a research project or industry internship.
Key Features of the program include the examination of:
The program in unique in its approach, which includes:
The program will be coordinated by Professor Philip Goad and Professor Kate Darian-Smith with staff from the Faculty of Architecture Building and Planning and the Faculty of Arts.
Specialist study is available which will appeal to those looking for professional upgrade. These awards are:
» Specialist Certificate in Urban and Cultural Heritage (25 credit points of core subjects)
» Graduate Certificate in Urban and Cultural Heritage (50 credit points of core subjects)
Following completion of the core subject stream students can choose to specialise through electives, take an industry internship or complete a minor research thesis.
Heritage skills are in great demand throughout Australia and globally, including the Asia-Pacific region. The Master of Urban and Cultural Heritage is designed to complement existing professional skills in areas such as architecture, planning, archaeology and history as well as provide a pathway to a new career in the management, conservation and interpretation of heritage. It provides graduates with the cross-disciplinary skills to pursue careers locally and globally including:
Internships are offered in both short and long formats and are tailored to the unique skills, needs and interests of individual students. All Internships are subject to availability, acceptance by the host organisation and approval by the internship subject coordinator.
You’re looking to forge a career in international business and have a specific interest to gain deeper knowledge in international business disciplines such as international strategy, international marketing or finance or accounting. You’ll be looking to gain relevant skills required when managing in an international setting such as cross cultural management, leadership in different international contexts and ethical considerations in business with respect to the society and the environment.
The MSc in International Business will prepare you for functional or operational roles such as international product manager, project manager, business development manager, account manager or finance/accounting, marketing and strategy roles in any global setting.
This programme is subject to approval later in the year. Course content may change.
This course provides top-level academic theory and professionally relevant education for students with a desire to break into a valuable career in international business. The curriculum is built to enable you to face the challenges of a complex global and interconnected world. Differences between countries and their markets have remained a major stumbling block for employees and managers venturing abroad. Success abroad requires tools to reduce this key threat and our curriculum will provide you with these tools.
You’ll study the foundations of international business and management and you’ll also have an opportunity to apply learning through a compulsory project and a choice of specialist electives from the Cass master’s portfolio. The project will have a mandatory international focus which you’ll independently plan, initiate and successfully conduct. The project is intended to enable you to develop key leadership qualities, competencies and skills.
You will benefit by learning from one of the most diverse faculty globally with world-class international business expertise, research and thought leadership. Our London location offers uniquely close links to international businesses – providing you with access to industry practitioners and guest speakers from the City.
We review all our courses regularly to keep them up-to-date on issues of both theory and practice.
To satisfy the requirements of the degree course students must complete:
Assessment of modules on the MSc in International Business, in most cases, is by means of coursework and unseen examination. Coursework may consist of standard essays, individual and group presentations, group reports, classwork, unseen tests and problem sets. Please note that any group work may include an element of peer assessment.