The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
The focus of the Master of Science in Digital Marketing and CRM is to acquire the theoretical and practical knowledge of digital marketing and be able to analyze and exploit customer databases.
Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).
Advantages of the program:
- Combination of Digital & CRM
- Specialized and innovative program designed with experts in Digital Marketing and CRM
- Interactive education learning approach with academics and professionals
- Digital Marketing Manager and Brand Manager
- Web-Marketing Manager
- CRM and e-CRM Manager
- Traffic Manager
The Master of Science in Digital Marketing program is offered on a full time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.
The Master of Science in Digital Marketing and CRM outlines the management and marketing essentials needed to become efficient marketing managers.
In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behaviour, how to develop effective websites, how to optimise digital strategy and communication across various channels and how to integrate new innovation.
MSc in Digital Marketing Curriculum -
The program helps students use new digital information systems and manage databases correctly in order to improve customer relationships which will consequently enhance the decision-making process and benefit the company.
The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a master’s at IÉSEG.
Application process -
Admission is based on students’ online application available at https://application.ieseg.fr/ and the examination of the required documents. Admission is offered on an ongoing basis to qualified students. Decision release date: from Mid-October 2016.
May 30th 2018
€ 15,000 for domestic and international students.
International merit-based scholarships are available.
Funding and scholarship -
IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.
The scholarship application is automatic; students do not need to apply separately.
All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.
"I chose IÉSEG because of its rankings and it is more international than most business schools. I worked for nearly a year after graduation from university in an area related to E-commerce and the program in Digital Marketing & CRM is perfectly suited for my career path, which is to become a marketing director. I am very excited to continue my studies at IÉSEG!"
Xingyu ZHOU, 1st year student
The Certificate in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry.
The program is backed by the reputation of the Sports Business Institute Barcelona, leaders in executive online training education for the football industry and Visionary Sports Investment, the creators of the world-leading MSc degree in Sporting Directorship run in relationship with the Centre for Sports Business at Salford University Business School.
The program has been designed with the objective of enhancing the development of the football industry, enabling learners from around the globe to enter into a truly international program with guest speakers from the top football organizations worldwide.
Confirmed Speakers for the program include:
*Additional speakers will be announced soon. For latest information visit: http://www.sbibarcelona.com/events/postgraduate-in-football-business-management
1. Introduction to the Business of Football
2. Football Marketing & Sponsorship – Part I
3. Football Marketing & Sponsorship – Part II
4. Stadium Management and Club Operations in Football
5. Financial Management in Football
6. Digital Business Management in Football
7. CRM and Data Analytics in Football
8. Football Fan Engagement and Community Relations
9. Media and Communications in Football
10. Emerging Markets in Football
11. Performance Management in Football
12. Football HR and Career Management
13. Player Representation in the Football Industry
14. Football Law and Legislation
15. Athlete Brand Management in Football
16. Final Project
1. Fill out online registration form
2. Upload your CV and cover letter to our website (in English)
3. Complete payment online of application fee of 120 Euros
4. Personal Virtual Interview with Program Director(s)
A member of our academic team will contact you in writing within 48 hours to inform you if you have been accepted to the program.
5. Enrollment Process (if accepted in program after personal interview)
6. Payment of outstanding course fee: 6,500 Euros
*Application fee is non-refundable, unless a candidate is not accepted to the program.
To download course prospectus click here: https://sbibarcelona.lpages.co/prospectus/
The innovative Business Information Systems course provides you with sound, theoretically informed and relevant knowledge of modern information and communications technologies and its use in key business and organisational settings. Graduates will have the specialist scientific and technological expertise as well as research skills to be able to develop or further their careers as business IT practitioners, “hybrid” managers or multidisciplinary researchers. This programme is suitable if you don’t have a management or technology based qualification.
Through the course you will understand and appreciate the strategic value of technologies and processes as a source of competitive advantage, both nationally and internationally and find out how to respond to the increasing need for greater understanding of the role advanced information and communication technologies plays in the workplace and at home.
The multidisciplinary curriculum spans a variety of topics, such as: technology management, system design, organisational behaviour, business strategy, and marketing. You will learn about the central issues in designing and managing business information systems and in assessing the role of IT in the globalisation of business activities; as well as develop an understanding and appreciation of the strategic value of technologies and processes as a source of competitive advantage, both nationally and internationally.
You will join an intellectually stimulating, friendly and supportive research environment and will work closely with our expert and experienced academic staff.
In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.
Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.
Graduates with a MSc in Business Information Systems from Royal Holloway will have enhanced and widen their career prospects. The programme provides an excellent preparation for both managers and business IT practitioners and those who intend to embark on a research degree. The programme will help you to use your existing skills in the burgeoning field of information and communication technologies, as well as increase your degree of confidence in communicating with other people.
Graduates in recent years have entered many different business information systems-related areas, including: Business Analyst at Ford Motor Company, Information Security Consultant at Barclays, SAP HR Functional Consultant at Satyam Computer Services, Business Analyst at Oracle,Technology Consultant at Hewlett Packard and as Microsoft Dynamics CRM Applications Analyst at Whitbread.
The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.
More than just an academic institution, Cranfield School of Management’s world-class research, expertise and teaching result in practical management solutions that are transforming the world of business today. For 50 years, we have been working with leading companies across the globe, pursuing our mission to improve the practice of management.
Our Strategic Marketing MSc will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. Programme highlights include:
As one of the top schools for postgraduate marketing education, we develop proactive marketing professionals who can put their practical skills straight to work in the marketplace.
Our Strategic Marketing MSc faculty are experts in their field and have considerable industry experience. They work with the operating boards of many of the world's leading multinationals so bring the latest insights and best practice to their lectures.
Our faculty are supported by a team of international visiting industry speakers and professors who also bring the latest thinking and best practice into the classroom.
The leadership of the course is informed by a panel of high-profile marketing professionals, the Practice Advisory Board. Our Practice Advisory Board informs the design and development of the master's in marketing programme. Comprising leading figures from the world of marketing, it recommends additions and amendments to the course to reinforce its relevance to the modern marketing world.
The Strategic Marketing MSc is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing professionals. More information can be found at: http://www.cim.co.uk
The Strategic Marketing MSc is also one of only a few master's degrees in the UK that is accredited by the Market Research Society (MRS). This means that while studying for your master's in marketing, you also have the opportunity to work towards achieving the MRS Advanced Certificate in Market and Social Research Practice, and with appropriate work experience you will be eligible to join the Market Research Society after graduation. More information can be found at: http://www.mrs.org.uk
The course has been developed to produce practical, proactive strategic marketers, and our teaching methods are specifically geared towards encouraging participation, self-development and team working. As well as studying a number of core modules, you will complete a marketing consultancy project carried out in teams and have the opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about.
The marketing consultancy project simulates a real-life consultancy assignment. You will work in teams in a time-constrained environment, competing against your class colleagues to make the strongest marketing strategy presentation to senior executives from partner firms. You will attend a briefing meeting to define the project, research the situation and consider your options. You will then formulate your recommendations and present them to company leaders at the final client presentation. On completion you will receive feedback from your supervisor and an industry expert. Companies students have worked with include Google, Nike, Cobra Beer, InterContinental Hotels Group, Acer and Sainsbury’s.
The culmination of the learning process is your opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about (usually involving direct research with either marketing professionals/managers or with customers).
Taught modules 60%, MSc thesis project 40%
95% of School of Management students were employed within 3 months of graduation*.
The Cranfield Career Development Service offers a comprehensive service to help you develop a set of career management skills that will remain with you throughout your career.
During your course you will receive support and guidance to help you plan an effective strategy for your personal and professional development, whether you are looking to secure your first management role, or wanting take your career to the next level.
Cranfield Strategic Marketing MSc graduates have secured jobs with a diverse range of companies including Vodafone, TJX, Kerry, Christian Dior, Henkel, GE, Schlumberger, Ernst & Young, Estée Lauder, Coca-Cola, Mars, Beiersdorf, KMPG Nunwood and Microsoft. Their roles have included Customer Insight Consultant, Junior Manager, Buying and Merchandising Graduate Programme trainee, Marketing Manager and Associate Consultant.
*based on those students for whom we hold data, across all School of Management full-time master's courses (2015/16 cohort).
MSc Marketing Analytics offers a unique opportunity to gain specialist marketing data analysis skills that are highly sought after by employers.
MSc Marketing Analytics is a unique course that will prepare you for a career in a growing sector.
Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions.
You’ll also learn about cutting-edge areas that only a small number of UK analytics programmes offer, such as text mining and use of data from social networks. Another distinctive feature of the marketing analytics course is the opportunity to learn R and SAS software – both of which are invaluable for a career in analytics.
While masters degrees in business analytics have become relatively common, Southampton Business School offers the only course in the UK specialising in marketing analytics.
Today’s digital and online marketing techniques generate vast amounts of data, which means there is increasing demand for analysts who can interpret this data, to help businesses to understand their customers and optimise their marketing activities. MSc Marketing Analytics will provide you with the knowledge and practical skills to unlock the potential of big data to inform sound marketing strategies, preparing you for a successful career in this fast-growing sector.
There is growing demand for big data analysts who can provide specialist support for marketing decision-makers.
You’ll be prepared for roles such as marketing analyst, market research analyst, digital insight analyst, decision support consultant, data scientist, data analyst, data specialist, customer relationship management (CRM) analyst and credit risk analyst.
Former graduates have gone onto work for BMW in China, Starbucks in Taiwan and Yoyo Wallet, a mobile payment system company based in London.
Bioarchaeology is an exciting and fast-advancing field which combines archaeology with branches of the natural sciences to study key topics such as past health and well-being, diet, ecology, subsistence strategies and environmental impacts.
Our MSc in Bioarchaeology aims to develop a broad understanding of these issues through the study of human remains. Students on this programme will also have the opportunity to study animal remains, as well as floral and faunal evidence depending which pathway they choose to follow.
The three available Bioarchaeology pathways are:
The programme develops advanced practical skills in skeletal analysis, making use of the department’s well-provisioned specialist laboratories and reference collections. A particular strength of our provision is that we are able to address the bioarchaeology of both the New and Old Worlds. Those completing the programme acquire the skills necessary to continue into academic research or employment, as an osteologist in field units, museums or CRM companies.
It allows you to specialise in one of two named pathways: Human Osteology (physical anthropology and funerary archaeology) or Zooarchaeology (animal bones and other faunal remains).
Most of the formal classes that you attend will be based on a mixture of lectures, seminars, and workshops. The precise mix will vary between modules. These aim to outline the principal issues of the module, to explore some detailed issues, and, where relevant, to give you experience of working with a particular technique or data set.
All members of staff are actively engaged in research, both in Britain and abroad, and regularly attend conferences, symposia and workshops. It is through this active engagement in the discipline that we are able to supply top quality teaching by experts in their field and as a result we have a 24/24 grading for our teaching from the Quality Assurance Agency.
In addition to our established palaeobotany, experimental archaeology, and microscopy laboratories, we have a new bioarchaeology lab dedicated to the study of anatomical variation, palaeopathological conditions, and the funerary context of human and animal remains. The laboratory, accompanied by a designated store for the Department's collection of human remains, provides facilities for use by researchers and students for examining skeletal remains recovered from archaeological sites. Equipment includes anatomical casts and demographic reference standards used to determine the sex, age-at-death, stature and body proportions from human remains.
Bioarchaeological research at Exeter combines the study of archaeology with branches of the natural and physical sciences to address questions of health and well-being, diet, ecology, subsistence strategies and natural and human-induced environmental impacts in the past.
Our approach is holistic and inter-disciplinary, drawing its inspiration from both definitions of ‘bioarchaeology’: as a study applied to human remains (human osteoarchaeology) and, as originally defined by Grahame Clark, as related to the integration of environmental archaeology, floral and faunal evidence – archaeobotany and zooarchaeology – in archaeological research.
Active field research programmes in North and South America and Eurasia link with extensive laboratory research to address questions of social structure and social organisation, the process of animal and plant domestication, the development of social inequality and power relations, violence and warfare, the rise of élites and craft specialists, and division of labour.
This programme includes 135 credits of compulsory modules and 45 credits of optional modules.
The compulsory modules for each of the pathways can include the following;
The following is a list of the possible optional modules;
The modules listed here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand
The Reception of the Classical World MA investigates the interactions of later ages with the cultures of the ancient world across a variety of media, making extensive use of London's unique resources of literary, historical and artistic study and research. The programme attracts European students and other students from overseas as well as the UK.
Students gain a thorough grounding in the key figures, narratives, art forms, concepts, and social, religious and political practices of the classical world that have been most put to use by later cultures. The programme equips them with the tools necessary for research, including training in the use of digital resources online, library catalogues and archives.
Students undertake modules to the value of 180 credits.
The programme consists of one core module (40 credits), two optional modules (80 credits) and a research dissertation (60 credits).
Dedicated reception modules have included:
All students undertake an independent research project on a subject related to the reception of the classical world, which culminates in a dissertation of 12,000 words (60 credits).
Teaching and learning
The programme is taught by a combination of lectures, seminars and research visits to relevant institutions. Seminars will provide practical tuition in bibliographic searches and the use of a variety of electronic databases. Student performance will be assessed through coursework essays, unseen examination and the dissertation.
Further information on modules and degree structure is available on the department website: Reception of the Classical World MA
Several funding options may be possible for applicants to this programme, including: UCL Scholarships for UK/EU & Overseas Students, Arts & Humanities Faculty Awards, and Greek and Latin departmental awards.
For a comprehensive list of the funding opportunities available at UCL, including funding relevant to your nationality, please visit the Scholarships and Funding website.
The MA is an ideal springboard for a PhD programme and offers a unique range and depth of study in reception contexts from antiquity to the present. Some students go on to pursue research at UCL or in other institutions. Others have developed their skills in order to enter careers in e.g. teaching, publishing, the media, cultural heritage or the legal, business, charitable or financial sectors.
Recent career destinations for this degree
Students develop a wide range of skills highly valued by employers, such as advanced written and oral communication, the ability to abstract and synthesise information, the ability to construct and manage arguments, independent and critical thinking on difficult issues, competence in planning and executing essays, presentations and projects, self-motivation, information technology skills (including the ability to access and evaluate electronic data), team work, co-operation, and good time management. Students go on to employment in many sectors, including advertising, publishing, education, law, finance, libraries and museums, and the culture industries (including theatre and the media).
Careers data is taken from the ‘Destinations of Leavers from Higher Education’ survey undertaken by HESA looking at the destinations of UK and EU students in the 2013–2015 graduating cohorts six months after graduation.
This programme makes extensive use of the unique features of UCL: its central location, diverse international expertise and interdisciplinary outlook. Students benefit from research tours of nearby resources, such as the British Museum and the Warburg Institute as well as UCL's Petrie Museum and Library Special Collections.
UCL Greek & Latin is recognised as one of the leading international centres for postgraduate study and research in the ancient world. Students benefit from the large range of modules offered by the department, by other departments at UCL, and by the intercollegiate Classics MA programme. The MA opens a pathway to a wide variety of careers.