The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
The focus of the Master of Science in Digital Marketing and CRM is to acquire the theoretical and practical knowledge of digital marketing and be able to analyze and exploit customer databases.
Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).
Advantages of the program:
- Combination of Digital & CRM
- Specialized and innovative program designed with experts in Digital Marketing and CRM
- Interactive education learning approach with academics and professionals
- Digital Marketing Manager and Brand Manager
- Web-Marketing Manager
- CRM and e-CRM Manager
- Traffic Manager
The Master of Science in Digital Marketing program is offered on a full time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.
The Master of Science in Digital Marketing and CRM outlines the management and marketing essentials needed to become efficient marketing managers.
In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behaviour, how to develop effective websites, how to optimise digital strategy and communication across various channels and how to integrate new innovation.
MSc in Digital Marketing Curriculum -
The program helps students use new digital information systems and manage databases correctly in order to improve customer relationships which will consequently enhance the decision-making process and benefit the company.
The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a master’s at IÉSEG.
Application process -
Admission is based on students’ online application available at https://application.ieseg.fr/ and the examination of the required documents. Admission is offered on an ongoing basis to qualified students. Decision release date: from Mid-October 2016.
May 30th 2018
€ 15,000 for domestic and international students.
International merit-based scholarships are available.
Funding and scholarship -
IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.
The scholarship application is automatic; students do not need to apply separately.
All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.
"I chose IÉSEG because of its rankings and it is more international than most business schools. I worked for nearly a year after graduation from university in an area related to E-commerce and the program in Digital Marketing & CRM is perfectly suited for my career path, which is to become a marketing director. I am very excited to continue my studies at IÉSEG!"
Xingyu ZHOU, 1st year student
The Certificate in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry.
The program is backed by the reputation of the Sports Business Institute Barcelona, leaders in executive online training education for the football industry and Visionary Sports Investment, the creators of the world-leading MSc degree in Sporting Directorship run in relationship with the Centre for Sports Business at Salford University Business School.
The program has been designed with the objective of enhancing the development of the football industry, enabling learners from around the globe to enter into a truly international program with guest speakers from the top football organizations worldwide.
Confirmed Speakers for the program include:
*Additional speakers will be announced soon. For latest information visit: http://www.sbibarcelona.com/events/postgraduate-in-football-business-management
1. Introduction to the Business of Football
2. Football Marketing & Sponsorship – Part I
3. Football Marketing & Sponsorship – Part II
4. Stadium Management and Club Operations in Football
5. Financial Management in Football
6. Digital Business Management in Football
7. CRM and Data Analytics in Football
8. Football Fan Engagement and Community Relations
9. Media and Communications in Football
10. Emerging Markets in Football
11. Performance Management in Football
12. Football HR and Career Management
13. Player Representation in the Football Industry
14. Football Law and Legislation
15. Athlete Brand Management in Football
16. Final Project
1. Fill out online registration form
2. Upload your CV and cover letter to our website (in English)
3. Complete payment online of application fee of 750 Euros
4. Personal Virtual Interview with Program Director(s)
A member of our academic team will contact you in writing within 48 hours to inform you if you have been accepted to the program.
5. Enrollment Process (if accepted in program after personal interview)
6. Payment of outstanding course fee: 6,750 Euros
*Application fee is non-refundable, unless a candidate is not accepted to the program.
To download course prospectus click here: https://sbibarcelona.lpages.co/prospectus/
Clinical Research Methods MSc is a funded programme for health professionals (not medical or dental), specifically designed to meet the requirements of the HEE/NIHR Integrated Clinical Academic Programme. The programme provides clinical research training, which can be used as the basis for a career in research, working towards a PhD or providing underpinning understanding for research management positions in the NHS.
The programme is designed to be student-centred. You’ll be able to shape your learning to specific training needs and clinical settings through your choice of optional modules, focus of assessment and clinically-focused research dissertation.
You'll develop your learning and understanding of clinical research in a stimulating, multi-professional environment, alongside PhD scholars and Masters students. The MSc draws on expertise from the School of Healthcare and the Leeds Institute of Health Sciences, with staff contributing across modules in areas of expertise.
The bursary is only available to national applicants. There are limited places available i.e. fivefull-time and five part-time funded places. Each place is supported by abursary to meet the programme fees and full salary backfill to employing NHS organisations,as per a contract with Health Education England (HEE)/National Institute forHealth Research (NIHR).
The programme is also open to fee-paying applicants.
Compulsory modules give you a firm foundation in theoretical and applied research methods form a range of perspectives. The range of optional modules allows you to develop specific knowledge and skills to enhance your dissertation and your research skills after completion of the programme. The 12,000-word dissertation you produce towards the end of your studies, allows you to develop in-depth and applied clinical research knowledge and skills in an area of importance related to your clinical area. If you study this programme part time you will study fewer modules in each year.
Most modules are delivered as full-day blocks, allowing you to plan your time. We expect full-time students to study at least 37.5 hours per week and part-time students 18.5 hours, whether on or off campus.
Your academic supervisor will help you identify your academic training needs. You'll also be supported by your personal tutor. The programme leader is Dr Rebecca Randell
You’ll typically learn through lectures, seminars, workbooks, tutorials, group work and self-directed study.
You’ll have access to contemporary University and School of Healthcare facilities.
You’ll be assessed by a range of methods, depending on the module, including essays and other written assignments, presentations and problem-based workbooks. Your dissertation also contributes significantly to your overall assessment.
The programme provides clinical research training which can be used as the basis for a career in research, working towards a PhD or providing underpinning knowledge and skills for research management positions in the NHS.
Towards the end of the programme guidance will be provided on how to apply for Integrated Clinical Academic Training Programmes provided by HEE/NIHR.
Support can be provided for excelling students who want to apply for a pre-doctoral fellowship.
MSc Marketing Analytics offers a unique opportunity to gain specialist marketing data analysis skills that are highly sought after by employers.
MSc Marketing Analytics is a unique course that will prepare you for a career in a growing sector.
Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions.
You’ll also learn about cutting-edge areas that only a small number of UK analytics programmes offer, such as text mining and use of data from social networks. Another distinctive feature of the marketing analytics course is the opportunity to learn R and SAS software – both of which are invaluable for a career in analytics.
While masters degrees in business analytics have become relatively common, Southampton Business School offers the only course in the UK specialising in marketing analytics.
Today’s digital and online marketing techniques generate vast amounts of data, which means there is increasing demand for analysts who can interpret this data, to help businesses to understand their customers and optimise their marketing activities. MSc Marketing Analytics will provide you with the knowledge and practical skills to unlock the potential of big data to inform sound marketing strategies, preparing you for a successful career in this fast-growing sector.
There is growing demand for big data analysts who can provide specialist support for marketing decision-makers.
You’ll be prepared for roles such as marketing analyst, market research analyst, digital insight analyst, decision support consultant, data scientist, data analyst, data specialist, customer relationship management (CRM) analyst and credit risk analyst.
Former graduates have gone onto work for BMW in China, Starbucks in Taiwan and Yoyo Wallet, a mobile payment system company based in London.