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The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients. Read more
The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

The focus of the Master of Science in Digital Marketing and CRM is to acquire the theoretical and practical knowledge of digital marketing and be able to analyze and exploit customer databases.

Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).

Advantages of the program:
- Combination of Digital & CRM
- Specialized and innovative program designed with experts in Digital Marketing and CRM
- Interactive education learning approach with academics and professionals

Career opportunities:
- Digital Marketing Manager and Brand Manager
- Web-Marketing Manager
- CRM and e-CRM Manager
- Traffic Manager

Program

The Master of Science in Digital Marketing program is offered on a full time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.

The Master of Science in Digital Marketing and CRM outlines the management and marketing essentials needed to become efficient marketing managers.

In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behaviour, how to develop effective websites, how to optimise digital strategy and communication across various channels and how to integrate new innovation.

MSc in Digital Marketing Curriculum -

The program helps students use new digital information systems and manage databases correctly in order to improve customer relationships which will consequently enhance the decision-making process and benefit the company.

Admission & Fees

The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a master’s at IÉSEG.

Application process -

Admission is based on students’ online application available at https://application.ieseg.fr/ and the examination of the required documents. Admission is offered on an ongoing basis to qualified students. Decision release date: from Mid-October 2016.

Application deadlines:
May 26th 2017

Tuition 2017-2018:
€ 15,000 for domestic and international students.
International merit-based scholarships are available.

Funding and scholarship -

IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.

The scholarship application is automatic; students do not need to apply separately.

All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.

Testimonials

"I chose IÉSEG because of its rankings and it is more international than most business schools. I worked for nearly a year after graduation from university in an area related to E-commerce and the program in Digital Marketing & CRM is perfectly suited for my career path, which is to become a marketing director. I am very excited to continue my studies at IÉSEG!"

Xingyu ZHOU, 1st year student

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This programme is designed to develop your presentation, communication and interpersonal skills, as well as your strategic thinking and decision-making. Read more
This programme is designed to develop your presentation, communication and interpersonal skills, as well as your strategic thinking and decision-making. You will study modules such as Strategic Planning & Implementation, Strategic Marketing Management, and Strategic HR Management alongside with your key career based skills such as Advanced Management Research and Services Management (Including CRM and Key Account Management).

Students who have sucessfully completed this qualification are eligibile to gain direct entry to MBA top-up award.

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The Football Digital Marketing & Social Media Online Course is an eight-week online course designed to provide candidates with the skills required to work in the football industry in the areas of digital marketing, social media, CRM, business intelligence, online brand management and communications. Read more

GENERAL OVERVIEW

The Football Digital Marketing & Social Media Online Course is an eight-week online course designed to provide candidates with the skills required to work in the football industry in the areas of digital marketing, social media, CRM, business intelligence, online brand management and communications.

COURSE CONTENT

The Football Digital Marketing & Social Media Online Course consists of the following modules:

Module 1 - The digital revolution in the football industry – how football clubs are embracing new ways of engaging with consumers

Module 2 – The power and influence of social media in emerging football markets – reaching a new fan base beyond your borders

Module 3 – Athletes and social media as a communication tool - best practices to communicate and market personal image of football players through social media properties

Module 4 – New media strategy at governing bodies and major international tournaments – building a strong social media presence at international events and competitions

Module 5 – Fan Engagement and data analytics– business intelligence, CRM, data extraction and contextualization. Includes information on emerging platforms including Periscope, Snapchat.

Module 6 – Creating web content that sells and engages – how football clubs sell through various new media outlets to different markets in the digital era

Module 7 – Sports journalism in the digital era – blogging, website reporting and digital media

Module 8 – Social media and global brands – marketing non-sports products through football and social media

*All modules are taught in English.

METHODOLOGY

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

CAREER PATHS

• Digital business professionals at football clubs and federations

• Corporate communications roles in the sports industry

• Business Intelligence & CRM Analysts in football clubs, federations, and brands

• Community Managers and Digital media professionals in football

• Corporate marketing and sports blogging

• Sports journalism in all its branches: television, radio, internet and newsprint

- See more at: http://bit.ly/18O0CAy

COURSE INCLUDES:

• Live weekly sessions with industry professionals via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners
• Academic certificate of completion

APPLICATION PROCESS

!. Go to http://www.sbibarcelona.com
2. Click on the Football Communication & Social Media Online Program
3. Go to Apply Now. Send us your information
4. Secure your spot via PayPal, credit card or bank transfer. Limited Spaces available!

Email us at [email protected] for a copy of the program prospectus. Also, follow us on Twitter @SBI_Barcelona and Facebook (https://www.facebook.com/SportsBusinessInstituteBarcelona) for our latest news and information.

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The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. Read more
The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. London itself hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.We are proud to say our Hospitality, Leisure, Recreation and Tourism programmes were ranked 2nd in London by the Complete University Guide 2016.

In addition, a greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. London itself hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.

In addition, a greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

We have seen an increasing professionalisation of the events industry, including development of the skill sets and education of its people.

The University of Greenwich works closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow. Many aspects of the events sector are covered on this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.

The aims of the programme are:
• To enable students to gain a broad grounding in business subjects while focusing on their specific discipline of events management
• To develop through a study of academic concepts and their application to business problems, students' knowledge of the world of events management and related activities.

Visit the website http://www2.gre.ac.uk/study/courses/pg/eve/eveman

Events Management and Tourism

The event management and Tourism programmes cater for a rapidly growing sector, incorporating both commercial and creative aspects of business. With events and initiatives always being organised in the energetic city of London - this programmes is taught with great connections to central location.

Content

• Scholarship and the Events Professional (15 credits)
• Innovation, Enterprise and Winning the Bid (15 credits)
• Themes and Issues in Events Management (15 credits)
• Managing Cultures and Influencing People (International Events) (15 credits)
• Research Project (Events Management) (45 credits)
• Event Projects in Practice (15 credits)
• Business English for Academic Purposes - Level 4
• Strategic Financial Management for Events (15 credits)
• Relationship Marketing and e-CRM (15 credits)
• Research Methods (15 credits)

Students are required to choose 15 credits from this list of options.
• Strategic Stadium and Venue Management (15 credits)
• Arts and Entertainment Festivals and Events (15 credits)
• Human Resource Management for the Service Industries (15 credits)

Part time
- Year 1:
Students are required to study the following compulsory courses.

Scholarship and the Events Professional (15 credits)
Managing Cultures and Influencing People (International Events) (15 credits)
Event Projects in Practice (15 credits)
Relationship Marketing and e-CRM (15 credits)

- Year 2:
Students are required to study the following compulsory courses.

Innovation, Enterprise and Winning the Bid (15 credits)
Themes and Issues in Events Management (15 credits)
Dissertation (45 credits)
Strategic Financial Management for Events (15 credits)
Research Methods (15 credits)

Students are required to choose 15 credits from this list of options.

Strategic Stadium and Venue Management (15 credits)
Arts and Entertainment Festivals and Events (15 credits)
Human Resource Management for the Service Industries (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:
- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Assessment

Students are assessed via assignments, presentations, problem-solving tasks, consultancy plans and a dissertation.

Career options

Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include PR firms, local authorities, performing arts companies, theatres, festivals, hotels, sports venues and related industries.

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0004/643990/Prog-Sepc-MA-Events-Management.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up. Read more
Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up.

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you.

This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place.

We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of this programme are:

- To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets

- To foster a creative and systematic approach to problem-solving in the area of strategic marketing

- To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

Visit the website http://www2.gre.ac.uk/study/courses/pg/mark/stratm

Public Relations and Marketing

These programmes are ideal for marketing professionals looking to develop a greater understanding of the field they are in. The aim is to advance an individual's marketing skill and understanding to meet the competitive challenges of the marketplace.

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.

Business English for Academic Purposes - Level 4
The Scholarship of Marketing (15 credits)
Creating Marketing Strategy (30 credits)
Inside the Customer's Mind (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 30 credits from this list of options.

Branding (15 credits)
International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Digital Creativity (30 credits)
Promotional Effectiveness (30 credits)
Consumer and Celebrity PR (15 credits)

Part time
- Year 1:
Students are required to study the following compulsory courses.

Business English for Academic Purposes - Level 4
The Scholarship of Marketing (15 credits)
Creating Marketing Strategy (30 credits)
Inside the Customer's Mind (30 credits)

- Year 2:
Students are required to study the following compulsory courses.

Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 30 credits from this list of options.

Branding (15 credits)
International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Digital Creativity (30 credits)
Promotional Effectiveness (30 credits)
Consumer and Celebrity PR (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0009/645381/Strategic-Marketing-MA-P10204.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications. Read more
This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

The programme builds students' skills - business, academic and personal - as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading edge academic ideas to better meet the competitive challenges of a changing marketplace.

The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.

We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of this programme are:

- To develop a critical understanding of current theoretical developments in marketing communications which can be applied to organisations and their markets

- To foster a creative and systematic approach to problem-solving in the area of strategic marketing communications

- To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

Visit the website http://www2.gre.ac.uk/study/courses/pg/mark/stratmcomms

Public Relations and Marketing

These programmes are ideal for marketing professionals looking to develop a greater understanding of the field they are in. The aim is to advance an individual's marketing skill and understanding to meet the competitive challenges of the marketplace.

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.

Business English for Academic Purposes - Level 4
The Scholarship of Marketing (15 credits)
Branding (15 credits)
Developing Advertising and Promotional Strategies (30 credits)
Inside the Customer's Mind (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 15 credits from this list of options.

International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Consumer and Celebrity PR (15 credits)

Part time
- Year 1:
Students are required to study the following compulsory courses.

The Scholarship of Marketing (15 credits)
Developing Advertising and Promotional Strategies (30 credits)
Inside the Customer's Mind (30 credits)

- Year 2:
Students are required to study the following compulsory courses.

Branding (15 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)

Students are required to choose 15 credits from this list of options.

International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Consumer and Celebrity PR (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0008/645380/Strategic-Marketing-Communications-MA-P10205.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Read more
The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Customers are central to marketing, which to a large extent involves making promises to customers and then meeting the expectations thus created. This is accomplished through the firm's own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often international in scope, which is reflected in the content of the different courses in various ways. The international aspect of the marketing programme is also evident in the international faculty and study body, as well as in the possibility to study abroad for a semester.

Thus, the marketing programme prepares you for a wide range of international management careers within the private and public sectors including:

- consulting
- entrepreneurial management
- innovation management
- communication management

The programme in Marketing qualifies you in state-of-the-art approaches to each of the following marketing policy areas:

- innovation and channel management
- product/market selection
- pricing and profit planning
- marketing research
- customer relationship
- communications management

These areas will be taught in individual courses and integrated into an advanced course on marketing management and strategy.

PROGRAMME STRUCTURE

PREREQUISITE COURSES
In the first semester four prerequisite courses offer you an advanced insight into the theories of social sciences that are crucial for the understanding, definition and solution of marketing problems.

The Marketing Research course gives you a set of tools and models that are essential for the design and evaluation of empirical studies that can support decisions in the marketing policy areas. The course will cover major research tasks and methods including the construction of questionnaires, scale development, observational methods, response models and choice models.

The Marketing in Context course enable students to identify and analyse the stakeholders, flows and interactions, which are impacted by and which impacts on particular changes in the boundary conditions of a marketing system. Also, you will be able to analyse macro-marketing environments and marketing systems in order to develop strategies, which further the aims of the focal stakeholders, whether these are private companies, governmental and/or non-governmental organisation.

Economics of Strategy
This course studies how firms create a competitive advantage and maintain it, and analyses strategic choices regarding the boundaries of the firm, the incentive mechanisms and the organisational structure that will best serve their strategies.

The Economic Psychology covers the fundamentals of human behaviour in economic contexts, from a social cognition perspective as well as from a judgment and decision-making perspective. The course applies fundamental theories and methods to key areas in marketing, including consumer and industrial buyer behaviour, marketing management, pricing, communication, innovation, and relationship marketing.

SPECIALISATION COURSES
The second semester comprises the following compulsory specialisation courses

Marketing Communication discusses the role of communication as well as of how the integration of several communication tools may support to achievement of the overall goal of the firm’s communication strategy.

Pricing Strategy provides an introduction to the firm’s pricing problem and provides practical techniques to understanding price setting in the context of the firm’s customers, costs and competition.

Innovation Management focuses on understanding the challenges, mechanisms and approaches for the management of innovation.

Managing Marketing Channels and Networks presents the concepts and analytical tools needed to design, build and manage distribution channels and networks.

Customer Relationship Management provides an insight into the theoretical and conceptual foundations of CRM, how CRM can enhance organisational performance and the role of measuring and managing customer satisfaction, customer loyalty and customer profitability.

Marketing Management and Strategy ends the semester by focusing on marketing management from a strategic perspective, combining and linking all policy areas to decision-making at top management level.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

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The innovative Business Information Systems course provides you with sound, theoretically informed and relevant knowledge of modern information and communications technologies and its use in key business and organisational settings. Read more
The innovative Business Information Systems course provides you with sound, theoretically informed and relevant knowledge of modern information and communications technologies and its use in key business and organisational settings. This course is open to those who have not studied management or technology based qualifications previously.

The course has been designed to:
- Respond to the increasing need for greater understanding of the role advanced information and communication technologies plays in the workplace and at home.

- Address the need for managers to understand and appreciate the strategic value of technologies and processes as a source of competitive advantage, both nationally and internationally.

- Enhance learning, employability and reflexivity in line with international educational standards.

Jointly taught by the School of Management and the Department of Computer Science, you will have the opportunity to study a range of elective units, including those from our world-renowned Information Security Group.

See the website https://www.royalholloway.ac.uk/management/coursefinder/mscbusinessinformationsystems.aspx

Why choose this course?

- This programme is a unique joint hybrid offer of courses run by the School of Management and the Department of Computer Science.

- You will explore up-to-date research into new ways of working, enabled by advanced information and communications technology and its profound impact on organisational life in general.

- Industry connections have informed the content and design of the course. External contacts in both academia and industry enrich the programme of seminars and guest lectures, which are an integral part of the course.

- Directly relevant to current business sectors and technology

- Our students come from an international community and with interdisciplinary qualifications and experience. They graduate as ‘hybrid’ managers, equally familiar with business and with technology aspects of modern organisations.

- Technological and business components are integrated to provide a sound, cross-discipline course.

- Teaching incorporates a mix of theory and practice in lectures and in practical, interactive sessions to provide you with the best grounding for post-study employment.

Department research and industry highlights

- There is a high degree of industry involvement in this course. Participant companies include Hewlett Packard, IBM, Enterprise-Rent-A-Car and Arup Communications. These companies take an active interest in the course and form part of the panel that judges end of year student industry project presentations. We also involve other companies as guest lecturers in our sessions and enable our students to get to use latest communication technologies from companies like Tandberg.

- Staff members teaching in this course have undertaken consultancy in the areas of e-government and green IT. They also conduct research in cloud computing, agent technology, artificial intelligence, human computer interaction and others, often involving the course students.

Course content and structure

You will study six core units and and one elective units in Management and one or two in Computer Science over the first two terms. In the third term you will complete a dissertation, giving you the opportunity to analyse a complex problem by combining knowledge of both management and information technologies.

On completion of the course graduates will have:

- the ability to evaluate critically current research and research methodologies within the fields of Management and Business Information Systems and Technologies

- the ability to apply critical methodologies in analysing Management and Business Information Systems and formulating effective solutions to relevant problems concerning IT systems planning and management

- the ability to make well-informed decisions when dealing with both tactical and and strategic issues of IT investment

- appropriate professional levels of attainment in information technology; production and analysis of quantitative data; oral and written communication of complex business information to both professional and non-specialist audiences; independent and team-working skills.

Assessment

Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different business information systems-related areas, including:
- Business Analyst at Ford Motor Company

- Information Security Consultant at Barclays

- SAP HR Functional Consultant at Satyam Computer Services

- Business Analyst at Oracle

- Technology Consultant at Hewlett Packard

- Microsoft Dynamics CRM Applications Analyst at Whitbread

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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Our Strategic Marketing MSc has been designed with senior marketing practitioners to ensure you gain cutting-edge knowledge and skills in strategic marketing. Read more
Our Strategic Marketing MSc has been designed with senior marketing practitioners to ensure you gain cutting-edge knowledge and skills in strategic marketing. The programme is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. It will give you the specialised skills and knowledge to become a successful marketing leader of the future.

You will gain an in-depth understanding of areas including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

Practical skills are developed through topical case studies, in-class debates, master classes and guest lectures by high-profile industry partners, and by a real-life Marketing Consulting Project involving a reputable organization.

The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and

Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment with unrivalled access to lecturers and support staff.

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Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. Read more

Why take this course?

Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. You will explore this dynamic and challenging field to an advanced level.

What will I experience?

On this course you can:

Benefit from advice and interaction with our many professional visiting speakers
Apply live case studies to your coursework through the wide links we have with companies and organisations
Work in teams on the Market2win simulation software gaining invaluable experience of strategic marketing decision-making

What opportunities might it lead to?

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. Those graduating with a mark of 50% or more will be exempted from the Strategic Marketing module in the CIM Level 6 Professional Diploma in Marketing for a period of three year following graduation. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures you have best opportunities for a successful marketing career.

This course aims to enhance your career prospects and prepare you for roles in marketing and marketing-related functions.

Here are some routes our graduates have pursued:

Business development
Direct marketing
Marketing research
Digital marketing
Marketing communications
Sales

Module Details

The MA Marketing course at Portsmouth Business School aims to make you highly employable in the field of marketing. You will develop advanced marketing knowledge and skills and also develop skills in critical appraisal, team working, debating, writing, research and giving presentations.

In the first teaching block you will critically examine the fundamental concepts and practices of marketing. Alongside this you will explore the tools and techniques used by marketing departments in business analysis and research.

In the second teaching block you will interact with senior marketing practitioners and explore contemporary issues in marketing such as digital marketing and the impact of social media, sustainability, crisis management and the relationship between marketing and sales.

Alongside this you will examine how marketers can offer shareholder value by developing customer relationships and managing brands for value, and you will gain invaluable experience of strategic marketing decision-making by using the Market2win simulation software.

The culmination of your Master's course will be either a Dissertation or a Critical Marketing Study.

Here are the units you will study:

Essentials of Marketing: This unit explores the fundamental concepts and practices of marketing, which include:

Business orientations
Macro and micro marketing environments
Segmentation, targeting and positioning
Marketing planning and research
Consumer and organisational behaviour
Tools, media and content
Marketing across borders
Ethics and marketing

Marketing Analysis and Decision: This unit is designed to provide you with a foundation in the tools and techniques used by marketing departments in business analysis and research. It will include:

Business finance for marketing
Marketing metrics
Marketing planning
Marketing information systems
Marketing research
Customer relationship management (CRM)

Contemporary Issues in Marketing: This unit is largely delivered by senior marketing practitioners who will expose you to Contemporary and often controversial issues that organisations are grappling with in the real world. Topics may include:

Digital marketing
Managing innovation
Globalisations of SMEs
Integration of sales and marketing
Sustainability and marketing

Strategic Marketing Management: This unit focuses on the strategic role of marketing in delivering value to stakeholders. You will examine:

Marketing and shareholder value
Customer relationships
Growth strategies
Competing for organisational resources
Managing products and brands for value
Value-based pricing
Innovation

Dissertation: a substantial piece of independent research drawing on secondary and primary data

or

Critical Marketing Study: requiring evaluation of an organisation's marketing activities using secondary sources only.

You will be provided with extensive support in research methods, and a supervisor to guide you, as you complete your Dissertation or Critical Marketing Study.

Programme Assessment

You will experience a range of stimulating teaching methods including tutor-led presentation of material, case study analyses, student presentations, computer-based simulation group work and in-class discussion. You will also be encouraged to read widely and critically evaluate academic and practical materials.

You will be assessed throughout the course by means of coursework assignments and examinations. Here’s how:

Group work
Presentations
Essays
Case study analysis or reports
Closed or open book exams

Student Destinations

This course will provide you with credibility in a highly competitive field and the confidence you will need to obtain the most sought-after roles. In particular, it demonstrates a commitment to marketing and an expertise in the field, immediately enhancing your career prospects.

You will be qualified to enter a wide range of marketing-related jobs. Previous graduates have been successful in securing roles in a variety of organisations, including advertising, financial services, airlines, manufacturing, textiles and market research.

If you are already employed in marketing positions, you will find this course enhances your promotion prospects and provides a stepping stone to more senior positions.

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Learn to use technology intelligently and creatively to achieve competitive business advantage, and explore technology as an integral part of the management of global organisations. Read more
Learn to use technology intelligently and creatively to achieve competitive business advantage, and explore technology as an integral part of the management of global organisations.

Our graduates work in business consultancy, IT consultancy, CRM and software design, testing and integration, IT project management, IT development, planning and implementation; and as managers in areas such as marketing, products and research, risk management, auditing and sales.

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With the MSc Business Systems Analysis and Design course at City you can unravel a business system and prepare to work as an analyst within the industry. Read more
With the MSc Business Systems Analysis and Design course at City you can unravel a business system and prepare to work as an analyst within the industry.

Who is it for?

The course is for motivated students who enjoy working within high-pressure environments often to tight deadlines. You will need a good undergraduate degree as well as the tenacity and patience to understand business systems and the ability to adapt to constant change.

Objectives

There is a common misconception in building business systems: that users know their requirements. Often they don’t. This postgraduate Business Systems Analysis programme has been designed to address this problem.

The MSc in Business Systems Analysis and Design is not about developing algorithms and coding. We work with technology but we are not technicians because we know that to become an IT consultant or business analyst, you need to understand the disparate areas that make up the discipline. This is a Masters degree where you will design a business system; in order to do this you will unpick the information infrastructure to find out if the system works.

Analysing a business system is a process that demands constant re-evaluation. By investigating system requirements, considering how information flows through it, and exploring the pitfalls that emerge within user hierarchies, at City we examine the business system as a whole. This approach is essential to respond to rapid business change.

These are some of the questions the course poses:
-What is the right system to address the problem?
-Does the system meet the needs of the business now and will it be able to adapt in the future?
-How is information flowing within the system?
-How will users interact with the system throughout the project life cycle?

Placements

As a student on this programme you can undertake an internship in the July to December period, for up to six months. You can work under a client’s direction for all or part of this time. Many students use the internship as an opportunity to carry out a specific project which forms the context for their final dissertation.

One current student is working within a user experience design company to investigate how scents affect the emotional perception of digital fruit images displayed on a desktop service.

Academic facilities

As a student on the MSc Business Systems Analysis and Design course you will have access to dedicated labs and use specialist software such as SAP. At City we also have access to Microsoft Dynamics ERP software to support the enterprise information system module. Microsoft Dynamics is an industry-based CRM system. As part of the University of London you can also become a member of Senate House Library for free with your student ID card.

Teaching and learning

We provide a diversity of teaching approaches so you get a diversity of learning experiences in the form of traditional lectures, live classroom demonstrations, tutorials, laboratories, and TV studio role-playing. We encourage you to engage with the material in an active way. As a postgraduate student, we expect you to take responsibility for your own learning and use non-timetabled hours for your own private study or group interactions.

You will be assessed in a variety of ways from coursework and laboratory work to presentations, examinations and a project dissertation. By successfully completing eight taught modules and the research project you will be awarded a Master of Science (MSc) degree. All modules in this course are supported by Moodle, City's online learning environment.

The course is available full time (12 months) and part time (up to 28 months - two days a week). The Department is aware that this involves considerable commitment from part-time students, and we try to be as flexible as we can so you can successfully combine your work and study.

By completing eight modules and the dissertation you will be awarded 180 credits and a Masters level qualification. Alternatively, if you do not complete the dissertation but have successfully completed the eight modules, you will be awarded 120 credits and a postgraduate diploma. If you successfully complete four modules (60 credits) you will be awarded a postgraduate certificate.

Modules

There are six core modules and four electives from which you can choose two topics. Practical work is emphasised throughout the degree programme to develop your understanding and skills, which is strengthened by interactive teamwork. The course has an excellent track record in producing employable hybrid IT/business professionals.

In the industry you need to communicate your expertise in lay terms. The modules give you experience in working on group projects so you can manage roles and responsibilities and build a set of professional values. The core content will also give you the ability to set strategies, manage information flows and deal with problems such as overload and risk.

The course develops:
-Skills in business awareness, design and consultancy to facilitate the alignment of IT systems and services to business objectives
-The specialist understanding of theoretical principles in business systems analysis and design.
-Technical skills, through practical laboratory work, so you can apply your knowledge of IT and how it affects business competitiveness.

The course will give you specialist knowledge ranging from business systems requirements analysis and design, software systems engineering, data modelling to business intelligence, project management and business engineering with ERP solutions.

Core modules
-Business engineering with ERP solutions INM342 (15 credits)
-Business intelligence & analytics INM451 (15 credits)
-Practical business systems consultancy INM353 (15 credits)
-Project management INM372 (15 credits)
-Research methods and professional issues INM373 (15 credits)
-Systems specification INM312 (15 credits)

Elective modules - choose from one module in the first term from the following:
-User-centred design INM355 (15 credits)
-Information and knowledge management INM351 (15 credits)

Choose from one module in the second term from the following:*
-Databases INM343 (15 credits)
-Information Retrieval (IR) INM351 (15 credits)

*Note: Databases is compulsory for students who do not have prior knowledge at the discretion of the programme director.

Career prospects

As a City graduate you leave with front-line knowledge. With insight from major areas of research including software engineering, human-computer interaction and artificial intelligence, you will be able to assimilate your skills within the industry and offer a future-focused mindset.

From Unilever to HMV and from Accenture to ITN, City graduates are employed across sectors in consultancy companies, software houses, the public services, telecommunications, multinational manufacturers, and large retailers. The programme will help you build a strong peer network as well as a solid network of contacts for your continued career development.

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Develop excellence in your practice with Bath's multiprofessional Advanced CPD courses. Read more
Develop excellence in your practice with Bath's multiprofessional Advanced CPD courses. Choose a postgraduate CPD course relevant to your area of work or combine a range courses and your specialist research area for the MSc in Advanced & Specialist Healthcare Practice supporting the development for senior roles in health, including the Consultant Pharmacist pathway and Pharmacists with Special Interest accreditation.

Experienced pharmacists, doctors, nurses and health professionals benefit from complete flexibility. Each course uses a blend of flexible peer, action and work-based learning, supported by web-based resources and online discussion events to develop your area of expertise. Occasional face-to-face professional conferences help develop and nurture your new knowledge and skills, engage with ideas and concepts at the forefront of service delivery and network with other professionals.

Visit the website http://www.bath.ac.uk/study/pg/programmes/pharmacy-advanced-practice/

Courses include

• Advanced clinical practice
• Managing in health
• Supporting education, training and development
• Research design and methods for practice
• Advanced professional development
• Plus a choice of more than ten 6-credit courses including key therapeutic areas as well as Minor Ailments, Mental Health, Public Health, Pharmacist Prescribing and Medicines Management.

What you can achieve

• Identify and lead innovation and service development relevant to your area of practice, and evaluate the impacts
• Review and manage complexity in your clinical and practice setting
• Foster and develop high level leadership skills and effective inter-professional communication and working
• Critically assess evidence and use appropriately to inform your decision making process
• Evaluate, challenge and manage change in your clinical or practice setting
• Develop and support others to work effectively and pragmatically and analyse the impacts of development
• Design and conduct audit and research in practice and effectively commission and make sense of that research
• Create and support learning activities for a practice-based environment

Accreditation of Prior Learning (APL) criteria may apply to those applicants who have previous learning experience and academic credits. Previous experiential learning may also be considered.

Programme features

- Support to identify and lead innovation and service development relevant to your area of practice
- Minimal time away from work
- Excellent support and professional networks
- A user-friendly virtual learning environment with online resources, discussion and professional conferences
- Choose individual award-bearing CPD courses or build credits toward an MSc in Advanced and Specialist Healthcare Practice
- Accreditation of prior learning, certified or experiential, which can count towards the MSc

The courses in Advanced Clinical Practice are ‘open’, meaning that you work with a University tutor to identify an area of advanced clinical practice in which to undertake significant practice development work. A work-based coach, normally a clinical specialist from the NHS may be appointed as a second reader and ‘coach’ to comment critically on the clinical accuracy and relevance of your work.

Pathways and duration

- CPD specialist course (3-9 months depending on number of credits)
- Certificate / Diploma / MSc in Advanced and Specialist Healthcare Practice (up to 10 years to convert credits)

Our research

Research in our Department is centred around a number of focused areas or themes. To find out more, please see our:
- Departmental research webpages (http://www.bath.ac.uk/pharmacy/research/)

Our research staff and students are also involved in a number of formal Research Centres and networks:

Bath Inflammation/Rheumatology Research Network (BIRD)
Cancer Research at Bath ([email protected])
Centre for Extremophile Research
Centre for Mathematical Biology
Centre for Regenerative Medicine (CRM)
Inter-Departmental Infection and Immunity Network
Neuroscience Network at University of Bath (NNUB)
ReMedDes

Contact

; tel: +44 (0) 1225 386773; fax: +44 (0) 1225 386114
Taught Postgraduate Programme Administrator, Department of Pharmacy and Pharmacology, University of Bath BA2 7AY UK

Find out about the department here - http://www.bath.ac.uk/pharmacy/

Find out how to apply here - http://www.bath.ac.uk/study/pg/apply/index.html

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This flexible, part-time Masters level programme for practicing hospital pharmacists is evidence based with a problem-solving, practice-orientated approach. Read more
This flexible, part-time Masters level programme for practicing hospital pharmacists is evidence based with a problem-solving, practice-orientated approach. A full blend of flexible work-based learning supported through web-based learning resources, online discussion and face-to-face learning events creates a rich learning environment. Choosing a Postgraduate Certificate, Diploma, MSc or CPD option will help improve your professional status, developing your career prospects.

Designed with extensive input of a multi-professional team, Bath’s programme reflects the latest developments and challenges. It offers flexibility allowing you to tailor study to suit your situation, with a choice of specialised qualifications in Clinical Pharmacy Practice or Prescribing and Therapeutics enabling you to practise as an Independent Prescriber.

Choose from nearly 20 units

(can be studied separately for CPD)

● Professional skills development (Core Unit)
● Using Evidence in Practice (Core Unit)
● Palliative Care
● Cardiovascular Therapeutics
● Infections
● Mental Health
● Respiratory Therapeutics
● Gastro-Intestinal Therapeutics
● Prescribing for Special Groups
● Prescribing in Context
● Consultation Skills for Prescribing
● Prescribing Effectively
● Neurology
● Oncology
● Endocrinology
● Public Health Pharmacy
● Management of Minor Ailments
● Practice-based research
● Masters dissertation

Programme features

- Choice of awards reflecting your area of professional interest
- Study at your own pace with minimal time away from work
- Excellent support and learner networks with a user-friendly virtual learning environment
- Increased professional expertise and status with enhanced career prospects
- Support in meeting CPD requirements of the GPhC and professional development in line with the RPS Faculty frameworks

Available Qualifications & Duration

CPD course (three months)
PG Certificate (one year part-time)
PG Diploma (two years part-time)
MSc (three years part-time)

Please note all PG Certificate, PG Diploma and MSc students are registered for the maximum study duration of eight years, to allow flexible study options where appropriate.

Visit the website http://www.bath.ac.uk/study/pg/programmes/clin-phar-prac-seco-care/

Pathways

- Clinical Pharmacy Practice (Secondary Care)
- Prescribing & Therapeutics

You can study combinations of units to accumulate credit toward a named award.

Course information

Information about available units and the programme structure can be found in our postgraduate programme brochure (http://www.bath.ac.uk/study/pg/programmes/clin-phar-prac-seco-care/bath-diploma-course-guide-2015.pdf).

Programme descriptions can be found in the University’s online programme catalogue (http://www.bath.ac.uk/catalogues/other.html).

Our research

Research in our Department is centred around a number of focused areas or themes. To find out more, please see our:
- Departmental research webpages (http://www.bath.ac.uk/pharmacy/research/)

Our research staff and students are also involved in a number of formal Research Centres and networks:

Bath Inflammation/Rheumatology Research Network (BIRD)
Cancer Research at Bath ([email protected])
Centre for Extremophile Research
Centre for Mathematical Biology
Centre for Regenerative Medicine (CRM)
Inter-Departmental Infection and Immunity Network
Neuroscience Network at University of Bath (NNUB)
ReMedDes

Find out about the department here - http://www.bath.ac.uk/pharmacy/

Find out how to apply here - http://www.bath.ac.uk/study/pg/apply/index.html

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This flexible, part-time Masters level programme for practising primary care and community pharmacists is evidence based with a problem-solving, practice-orientated approach. Read more
This flexible, part-time Masters level programme for practising primary care and community pharmacists is evidence based with a problem-solving, practice-orientated approach. A full blend of flexible work-based learning supported through web-based learning resources, online discussion and face-to-face learning events creates a rich learning environment. Choosing a Postgraduate Certificate, Diploma, MSc or CPD option will help improve your professional status, developing your career prospects.

Designed with extensive input of a multi-professional team, Bath’s programme reflects the latest developments and challenges. It offers flexibility allowing you to tailor study to suit your situation, with a choice of specialised qualifications in Clinical Pharmacy Practice or Prescribing and Therapeutics enabling you to practise as an Independent Prescriber.

Programme features

- Choice of awards reflecting your area of professional interest
- Study at your own pace with minimal time away from work
- Excellent support and learner networks with a user-friendly virtual learning environment
- Increased professional expertise and status with enhanced career prospects
- Support in meeting CPD requirements of the GPhC and professional development in line with the RPS Faculty frameworks

Visit the website http://www.bath.ac.uk/study/pg/programmes/clin-phar-prac-prim-care-and-comm/

Pathways

- Clinical Pharmacy Practice (Primary Care)
- Prescribing & Therapeutics

You can study combinations of units to accumulate credit toward a named award.

Course information

Information about available units and the programme structure can be found in our postgraduate programme brochure (http://www.bath.ac.uk/study/pg/programmes/clin-phar-prac-prim-care-and-comm/bath-diploma-course-guide-2015.pdf).

Programme descriptions can be found in the University’s online programme catalogue (http://www.bath.ac.uk/catalogues/other.html).

Our research

Research in our Department is centred around a number of focused areas or themes. To find out more, please see our:
- Departmental research webpages (http://www.bath.ac.uk/pharmacy/research/)

Our research staff and students are also involved in a number of formal Research Centres and networks:

Bath Inflammation/Rheumatology Research Network (BIRD)
Cancer Research at Bath ([email protected])
Centre for Extremophile Research
Centre for Mathematical Biology
Centre for Regenerative Medicine (CRM)
Inter-Departmental Infection and Immunity Network
Neuroscience Network at University of Bath (NNUB)
ReMedDes

Find out about the department here - http://www.bath.ac.uk/pharmacy/

Find out how to apply here - http://www.bath.ac.uk/study/pg/apply/index.html

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