ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client.
The application process for the January 2019 intake of the MSc in Marketing & Creativity is now open!
Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them.
The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty.
By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.
Yes, if you are a looking for:
-An accredited generalist postgraduate marketing programme that places the value of creativity at the centre of marketing practice
-A ground-breaking programme that brings together creative minds to teach a fresh approach to marketing
-A practical programme in which you launch your future career with support from a network of creative professionals
-An insightful programme based on decades of experience in teaching marketing at the postgraduate level by a world-class faculty
-An innovative programme that reflects the most up-to-date thinking in marketing so you can run ahead of the curve in this fast-changing field
-An international programme that brings together perspectives and experiences from across Europe
-A value-focused programme that lets you enhance your creative talents to develop outstanding skills and mindset for a successful marketing career
There are many Masters in Marketing out there, but there are none quite as innovative and strategic as ESCP Europe's MSc in Marketing and Creativity. We look forward to your application!
You want to develop the skills to turn your ideas into action. Whether you work for a big company or for yourself. Whether you're an engineer, artist, IT specialist or a designer. Whether you’re already working in middle or senior management, it really doesn't matter.
What really matters is that you’re interested in the possibilities that enabling a creative climate can create for you or your company. And that you're interested in learning how to manage innovation.
On this unique and highly interdisciplinary masters you’ll explore and integrate perspectives on creative leadership and innovation from business and the arts, law, psychology, design and digital technology.
You’ll study under a cross-functional team of educators and professionals. They bring techniques and theories to life, offering you a wide range of practical creativity and innovation experiences to help you grow as a leader and thinker.
You’ll acquire practical skills in a wide range of creativity and innovation processes and techniques. You will also gain knowledge and skills you can use to harness the creativity of your colleagues, stakeholders and clients within and outside your organisation.
The outcomes? An ability to deliver breakthrough solutions in your professional and personal life. The ability to successfully manage innovation projects and programmes. And a place on the career fast-track in a world where innovation has never been more highly prized.
The Masters in Innovation, Creativity and Leadership offers a rare opportunity to study Innovation, Creativity and Leadership from a fully rounded, interdisciplinary perspective, learning from leaders in each of the disciplines.
Leadership is crucial in promoting innovative working. Innovation leaders need to be flexible, knowledgeable and be able to inspire people to follow them into the unknown. In this course you will:
Electives offered in 2018
Start ups: International Field Trip (taught Beunos Aires, Argentina)
The masters consists of 8 core modules, each worth 15 credits, plus either:
We review all our masters courses regularly to keep them up-to-date on issues of both theory and practice. Therefore, there may be some change to the detailed content of the modules and occasionally to module titles.
The course equips students for creative leadership roles in a broad range of contexts.
Those completing the course go on to become innovation leaders and consultants in large and small organisations, and in private, public and voluntary sectors, as well as developing their own businesses providing products and services across a range of different industries.
Maybe you’ll take your new skills back to your current employer. Or maybe you’ll be moving on to new opportunities. Maybe you’ll become an entrepreneur, setting up your own business from an idea developed through the course. The MICL has been designed to unlock career possibilities.
Innovation is key to companies competing in today's economic climate - which is perhaps why 79% of UK managers see innovation as very important.
This innovative programme explores how arts and creative enterprises work in theory and practice, as well as the impact they can have on individuals and communities.
You’ll gain an understanding of the policy contexts of creative work, analyse and apply theories of art and culture and examine the cultural industries that comprise the arts, including theatre, performance, dance, opera, crafts, and museums.
Then you’ll choose from optional modules to focus on topics that suit your interests and career plans, such as arts management or culture and place, and investigate topics like audience engagement and cultural policy. You may even have the chance to undertake a placement or a consultancy project for an external cultural organisation.
You’ll be taught by leading researchers in a city with a diverse cultural landscape. Whether you’ve already started your career or see yourself moving into the sector, this programme will give you the knowledge and skills to support your ambitions.
On and off-campus, you’ll benefit from opportunities to get involved in various cultural activities. The School of Performance and Cultural Industries organises the annual Little Leeds Fringe Festival, a series of cultural events on campus giving you the chance to volunteer in the management and programming team. What’s more, you can join any of the student societies that run events, campaigns and productions throughout the year.
You’ll study in a city with a rich cultural life that’s also a hub for business and entrepreneurship – home to the Leeds International Film Festival and Leeds International Piano Competition, as well as a variety of galleries, museums, theatres and other cultural facilities. Our School also has good relations with cultural organisations in the region such as the BBC, Phoenix Dance Theatre, the West Yorkshire Playhouse, Leeds City Council, the National Media Museum and Opera North among many others.
Core modules in Semester One will lay the foundations of theprogramme. You’ll explore different theoretical approaches to understand therelationships between culture, creativity, and entrepreneurship, learning aboutcultural industries and how public policy impacts on cultural development.
To help you focus your studies in the areas that suit yourinterests and career plans, you’ll choose one of two optional modules whichallow you to specialise in either the relationship between culture and place ormanagement and leadership in the arts and cultural industries.
You’ll then choose another optional module to complement orbroaden your studies. You could focus on topics such as audience engagement orcultural policy, or you may be able to gain experience of consultancy workingin teams to complete a brief for an external organisation. If you select theCreative Work module, you could spend two weeks on a placement in a culturalorganisation as the basis of a small-scale research project.
Another core module that runs throughout the year willdevelop your understanding of research methods in the arts and culturalindustries. By the end of the programme you’ll demonstrate your skills andknowledge by completing an independent research project on a topic of yourchoice.
If you choose to study part-time, you’ll study over a longerperiod and take fewer modules in each year.
We use a range of teaching and learning methods to help you benefit from the expertise of our tutors. These include seminars, tutorials, group learning, fieldwork, lectures and practicals, depending on the modules you choose. Independent study is also vital as a chance for you to develop a range of skills.
Depending on the modules you choose, you may be assessed by methods such as essays, presentations, reports and project work.
You’ll gain a variety of in-depth subject knowledge from this programme, as well as valuable transferable skills such as cultural and social awareness, research, analysis and communication.
Graduates have pursued a range of careers that reflect this diversity. They’ve joined international consultancy firms and social enterprises as research associates, become project managers in arts and cultural organisations or worked as policy managers and advisers within cultural policy bodies. Others have gone on to work in public policy, urban regeneration, community development, teaching and more – and some have also set up their own businesses, either during or soon after the programme.
Many other graduates have continued with their research and progressed to PhD study.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
We teach the students the skills, work techniques, attitudes and behaviors necessary to become an “allroad” professional.
The course Creativity and Innovation in the Kitchen is the Module 3 of the Master in Culinary Arts and Kitchen Management (English).
Creativity and Innovation in the Kitchen, 8 ECTS, 205 hours
Completion of the module entitles students to the Specialized Diploma in Kitchen Creativity and Innovation by the University College of Hospitality Management and Culinary Arts Sant Pol de Mar.
The MSc in Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity.
At the intersection of the arts and the sciences, the programme introduces you to the psychology and the cognitive neuroscience of how humans generate new ideas, how we appreciate beauty, and how we form preferences.
Aesthetic and creative decisions are relevant in the visual and the performing arts, and in many applied and commercial contexts, ranging from clinical interventions to curating exhibitions, from dance choreography to marketing and advertising. Based in the Department of Psychology, in collaboration with Computing, Media and Communications and the Institute of Management Studies, the course builds critical knowledge, research and communication skills across the arts and the sciences, centred around two key topics: the psychological and brain mechanisms of making (Creativitiy) and appreciating (Neuroaesthetics) art. Conducting a research project with an interdisciplinary focus will prepare you for a research career in aesthetic or creative science, working in the creative industry, or to develop your artistic practice.
Goldsmiths is uniquely placed to offer this programme, with an internationally renowned reputation in the arts and the sciences. Existing courses combining art and psychology often have a largely therapeutic focus and rarely cover the psychology of aesthetic appreciation or creative cognition, in a broader profile. In contrast, business-oriented courses in marketing, advertising and consumer psychology often lack adequate scientific training in experimental psychology or cognitive neuroscience methods, which is required for a scientific approach to aesthetics and creativity. Optional modules based in the departments Media & Communications, Computing, and the Institute of Management Studies will complement and challenge the scientific perspective, acknowledging the richly diverse, unique and culturally-specific nature of human aesthetic and creative practice.
On this programme you will study the following modules:
Neuroaesthetics (15 Credits): This module provides an in-depth introduction into the cognitive neuroscience of art appreciation, aesthetic perception and judgement from a basic science and an applied perspective. Topics include: psychological theories of aesthetic appreciation, aesthetic evolution, brain mechanisms of pleasure and reward, face and body attractiveness, and aesthetic science across the visual and performing arts, in laboratory and real-world settings.
Creativity (15 credits): This module provides a comprehensive introduction to the science of creative cognition. Adopting a multidisciplinary approach, this module covers latest research findings from various disciplines within cognitive psychology, social psychology, comparative and developmental psychology, creative arts and media, and neuroscience
Foundations of Neuroscience (15 credits): This module covers brain anatomy and function as well as an introduction to the available techniques to study the neural basis of behaviour. Topics range from single neuron architecture to the functional organization of brain systems. Neuroimaging methods covered include: fMRI, EEG, MEG and TMS.
Statistical Methods and Experimental Design (30 credits): This module covers experimental design and the theory and practice of quantitative data analysis. You will cover statistical techniques in the lectures, and learn to implement these techniques using statistical software in computer-based tutorials and workshops.
Research Skills/ Invited Speaker Series (15 credits): This module covers fundamental research skills: seminars on bibliographic searching, essay writing, research report writing, oral presentation skills, career planning and lab sessions. The second strand exposes students to cutting edge research in the field of aesthetic and creative cognition by means of an invited speaker series from a variety of academic disciplines, the creative industry and arts organizations. This module will be shared with students on the MSc in Music, Mind and Brain.
Research Project with an interdisciplinary focus (60 credits): You will conduct a quantitative research project in relation to aesthetics or creativity. The course encourages interdisciplinary and collaborative projects with other departments at Goldsmiths, or with external partners such as arts organizations or the creative industry.
Optional Modules (2 x 15 credits): You will choose two optional modules from within the Psychology Department (Advanced Quantitative Methods, Magic and the Mind) or collaborating Departments including Computing (Physical Computing and Workshops in Creative Coding), Media and Communications (Embodiment and Experience, Politics of the Audio-visual) and the Institute of Management Studies (Psychology of Marketing and Advertising, Consumer Behaviour). Optional modules will complement the scientific perspective with alternative views, approaches and extend your knowledge and skill base.
Please note that not all modules will be available and may change subject to approval
Our MA in Global Culture and Creativity will enable you to develop research analysis on the 21st century cultural industries and creative economy, based on cultural diversity and individual creativity.
It is suitable for applicants who would like to develop research understanding through building practical work experience with wide private and public art institutions. These include museums, theatres, digital media and publishing industries across the globe, including the UK, China, Japan, Africa, Latin America, North America and Europe. This is the first such MA and sits within the School of Modern Languages and provides graduates with forefront research narrative and distinctive career prospects globally.
We offer multidisciplinary and interdisciplinary approaches to deciphering the 21st century evolution of culture and creativity in a global context. Such new knowledge is built across three main disciplines:
Whilst culture industry, cultural production and consumption, creative economy and creative class are used as core theories, the programme incorporates wider literature and cultural models to contextualise theories. In addition, practical learning experiences are designed to enhance your learning experience. The optional modules available will further enhance your research skills and employability in global arts, cultural sectors and beyond.
The MA in Global Culture and Creativity sits within the School of Modern Languages at Cardiff University, which offers a wealth of global research and teaching resource, and provides forefront 21st century research discourse of cultural industries and the creative economy.
The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes.
The Advanced Master in Creativity & Marketing will teach you how to understand and master the creative process. You will discover totally new marketing approaches which break free from the traditional models, as well as how creative industries create, manage and control markets. You will also learn how to become a ‘day-to-day idea generator’.
By the end of the programme you will be able to:
• Understand the creative process and apply it in a number of marketing situations
• Create and design innovative and attractive concepts that are adapted to new market conditions
• Use new marketing tools suited to new business dynamics
• Start a career in innovative businesses, communication agencies, new media companies, etc.
After graduation, you will be able to seize job opportunities such as:
• Becoming a creative product, brand or advertising manager in a creative industry company or agency
• Launching your own start-up in marketing or communication services
• Joining a consulting company as a creative specialist
However, to successfully grow in your professional life and make the right choices for your career, it is fundamental to define your goals and have the tools to achieve them. The Solvay Brussels School’s career service will help you in building your career thanks to its strong connection with the business sector and to its dynamic team who will accompany each participant into the professional world. From self-assessment to networking opportunities, our team will assist participants to realise their full potential. Through a wide range of seminars, coaching sessions, workshops, events and other resources, we help our participants to discover the career path best suited to their personal fulfilment.
Interested? Visit http://am.solvay.edu/creativity-marketing/
> Non-EU students: May 31st 2018 (recommendation related to visa procedures)
> EU students: July 15th 2018
This programme offers a unique approach to the study of Shakespeare’s life and work, fusing traditional scholarly approaches with the thrill of being involved in new creative work. It is delivered by and taught at the Shakespeare Institute in Stratford-upon-Avon.
It makes the most of the unrivalled resources of Shakespeare’s Stratford and involves expert tuition from the Shakespeare Birthplace Trust and the Library of Birmingham. The programme is particularly enhanced by the Institute's collaboration with the Royal Shakespeare Company (RSC), offering unique and extensive opportunities to work on its premises with RSC artists.
This programme will attract aspiring academics, actors, writers, directors, arts administrators, as well as anyone with a lively interest in Shakespeare.
This programme brings together academic, theatrical and civic interests in Shakespeare and creativity, generating a comprehensive and forward-looking conversation about what Shakespeare is and can be in today's world.
You will produce traditional academic essays as well as creative work, all of which will explore Shakespeare’s potential in the modern world. You will make new creative work with and at the Royal Shakespeare Company (RSC) and benefit from unique and exciting access to the RSC's studio theatre, The Other Place.
You will study four core modules: [full descriptions available below]
You will choose two optional modules from a range of Shakespeare Institute modules.
You will also attend weekly Thursday Seminars at the Shakespeare Institute (term-time only), which feature papers presented by a range of established visiting scholars as well as Institute and University of Birmingham staff.
Shakespearience and optional modules are each assessed by written assignment; Shakespeare and Theatre Practice is assessed by either two performance assignments and a 2,000-word research paper, or a 4,000-word research paper; Shakespeare Ensemble and Shakespeare and Society both combine shorter written assignments with creative work.
You will complete the MA with a 15,000-word dissertation. For your dissertation, you will have the chance to work intensively on an RSC project at The Other Place theatre.
Explore the Shakespeare Institute
It also particularly benefits from the Institute's collaboration collaboration with the RSC, offering unique and extensive opportunities to work with the Company and at The Other Place. Students will also have access to the Shakespeare Institute Library, the Library of the Shakespeare Centre that curates the archives of the RSC, and the Shakespeare Collection held at the Library of Birmingham.
The programmes will also draw upon the expertise of key members of the Shakespeare Institute team: co-convenors Professor Ewan Fernie and Dr Abigail Rokison-Woodall; and Director of the Shakespeare Institute, Professor Michael Dobson.
Support with academic writing
As a postgraduate student in the College of Arts and Law, you have access to the Academic Writing Advisory Service (AWAS) which aims to help your transition from undergraduate to taught Masters level, or back into academia after time away. The service offers guidance on writing assignments and dissertations for your MA/MSc programme with individual support from an academic writing advisor via tutorials, email and the provision of online materials.
International students can access support for English Language development and skills through the Birmingham International Academy (BIA).
Your degree will provide excellent preparation for employment and this will be further enhanced by a range of employability support services offered by the University.
The University's Careers Network provides advice and information specifically for postgraduates that will help you to develop an effective career and skills development strategy, and to make the most of your time with us at the University. The College of Arts and Law also has a dedicated careers and employability team to deliver tailored programmes of careers events and local support.
You will have opportunities to: meet employers face-to-face at on-campus recruitment fairs; attend employer presentations and skills workshops; receive individual guidance on your job applications, writing your CV and improving your interview technique; and access to comprehensive listings of hundreds of graduate jobs and work experience opportunities.
You will also be able to access our full range of careers support for up to two years after graduation.
Postgraduate employability: Shakespeare Studies
Postgraduates at the Shakespeare Institute are able to develop a broad range of creative, research and theatre skills, as well as in-depth subject knowledge.
Over the past two years, over 93% of our postgraduates were in work and/or further study six months after graduation.
In recent years, our postgraduates have successfully entered a variety of sectors from teaching in secondary and higher education to performing arts, publishing, museums and library and archive work. Employers that graduates have gone on to work for include: National Trust; Royal Shakespeare Company; Shakespeare Birthplace Trust; Shakespeare's Globe, University of Birmingham and University of Oxford.