ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client.
The application process for the January 2018 intake of the MSc in Marketing & Creativity is now open!
Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them.
The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty.
By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.
Yes, if you are a looking for:
-An accredited generalist postgraduate marketing programme that places the value of creativity at the centre of marketing practice
-A ground-breaking programme that brings together creative minds to teach a fresh approach to marketing
-A practical programme in which you launch your future career with support from a network of creative professionals
-An insightful programme based on decades of experience in teaching marketing at the postgraduate level by a world-class faculty
-An innovative programme that reflects the most up-to-date thinking in marketing so you can run ahead of the curve in this fast-changing field
-An international programme that brings together perspectives and experiences from across Europe
-A value-focused programme that lets you enhance your creative talents to develop outstanding skills and mindset for a successful marketing career
There are many Masters in Marketing out there, but there are none quite as innovative and strategic as ESCP Europe's MSc in Marketing and Creativity. We look forward to your application!
This innovative programme explores how arts and creative enterprises work in theory and practice, as well as the impact they can have on individuals and communities.
You’ll gain an understanding of the policy contexts of creative work, analyse and apply theories of art and culture and examine the cultural industries that comprise the arts, including theatre, performance, dance, opera, crafts, and museums.
Then you’ll choose from optional modules to focus on topics that suit your interests and career plans, such as arts management or culture and place, and investigate topics like audience engagement and cultural policy. You may even have the chance to undertake a placement or a consultancy project for an external cultural organisation.
You’ll be taught by leading researchers in a city with a diverse cultural landscape. Whether you’ve already started your career or see yourself moving into the sector, this programme will give you the knowledge and skills to support your ambitions.
On and off-campus, you’ll benefit from opportunities to get involved in various cultural activities. The School of Performance and Cultural Industries organises the annual Little Leeds Fringe Festival, a series of cultural events on campus giving you the chance to volunteer in the management and programming team. What’s more, you can join any of the student societies that run events, campaigns and productions throughout the year.
You’ll study in a city with a rich cultural life that’s also a hub for business and entrepreneurship – home to the Leeds International Film Festival and Leeds International Piano Competition, as well as a variety of galleries, museums, theatres and other cultural facilities. Our School also has good relations with cultural organisations in the region such as the BBC, Phoenix Dance Theatre, the West Yorkshire Playhouse, Leeds City Council, the National Media Museum and Opera North among many others.
Core modules in Semester One will lay the foundations of theprogramme. You’ll explore different theoretical approaches to understand therelationships between culture, creativity, and entrepreneurship, learning aboutcultural industries and how public policy impacts on cultural development.
To help you focus your studies in the areas that suit yourinterests and career plans, you’ll choose one of two optional modules whichallow you to specialise in either the relationship between culture and place ormanagement and leadership in the arts and cultural industries.
You’ll then choose another optional module to complement orbroaden your studies. You could focus on topics such as audience engagement orcultural policy, or you may be able to gain experience of consultancy workingin teams to complete a brief for an external organisation. If you select theCreative Work module, you could spend two weeks on a placement in a culturalorganisation as the basis of a small-scale research project.
Another core module that runs throughout the year willdevelop your understanding of research methods in the arts and culturalindustries. By the end of the programme you’ll demonstrate your skills andknowledge by completing an independent research project on a topic of yourchoice.
If you choose to study part-time, you’ll study over a longerperiod and take fewer modules in each year.
We use a range of teaching and learning methods to help you benefit from the expertise of our tutors. These include seminars, tutorials, group learning, fieldwork, lectures and practicals, depending on the modules you choose. Independent study is also vital as a chance for you to develop a range of skills.
Depending on the modules you choose, you may be assessed by methods such as essays, presentations, reports and project work.
You’ll gain a variety of in-depth subject knowledge from this programme, as well as valuable transferable skills such as cultural and social awareness, research, analysis and communication.
Graduates have pursued a range of careers that reflect this diversity. They’ve joined international consultancy firms and social enterprises as research associates, become project managers in arts and cultural organisations or worked as policy managers and advisers within cultural policy bodies. Others have gone on to work in public policy, urban regeneration, community development, teaching and more – and some have also set up their own businesses, either during or soon after the programme.
Many other graduates have continued with their research and progressed to PhD study.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
We teach the students the skills, work techniques, attitudes and behaviors necessary to become an “allroad” professional.
The course Creativity and Innovation in the Kitchen is the Module 3 of the Master in Culinary Arts and Kitchen Management (English).
Creativity and Innovation in the Kitchen, 8 ECTS, 205 hours
Completion of the module entitles students to the Specialized Diploma in Kitchen Creativity and Innovation by the University College of Hospitality Management and Culinary Arts Sant Pol de Mar.
The MSc in Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity.
At the intersection of the arts and the sciences, the programme introduces you to the psychology and the cognitive neuroscience of how humans generate new ideas, how we appreciate beauty, and how we form preferences.
Aesthetic and creative decisions are relevant in the visual and the performing arts, and in many applied and commercial contexts, ranging from clinical interventions to curating exhibitions, from dance choreography to marketing and advertising. Based in the Department of Psychology, in collaboration with Computing, Media and Communications and the Institute of Management Studies, the course builds critical knowledge, research and communication skills across the arts and the sciences, centred around two key topics: the psychological and brain mechanisms of making (Creativitiy) and appreciating (Neuroaesthetics) art. Conducting a research project with an interdisciplinary focus will prepare you for a research career in aesthetic or creative science, working in the creative industry, or to develop your artistic practice.
Goldsmiths is uniquely placed to offer this programme, with an internationally renowned reputation in the arts and the sciences. Existing courses combining art and psychology often have a largely therapeutic focus and rarely cover the psychology of aesthetic appreciation or creative cognition, in a broader profile. In contrast, business-oriented courses in marketing, advertising and consumer psychology often lack adequate scientific training in experimental psychology or cognitive neuroscience methods, which is required for a scientific approach to aesthetics and creativity. Optional modules based in the departments Media & Communications, Computing, and the Institute of Management Studies will complement and challenge the scientific perspective, acknowledging the richly diverse, unique and culturally-specific nature of human aesthetic and creative practice.
On this programme you will study the following modules:
Neuroaesthetics (15 Credits): This module provides an in-depth introduction into the cognitive neuroscience of art appreciation, aesthetic perception and judgement from a basic science and an applied perspective. Topics include: psychological theories of aesthetic appreciation, aesthetic evolution, brain mechanisms of pleasure and reward, face and body attractiveness, and aesthetic science across the visual and performing arts, in laboratory and real-world settings.
Creativity (15 credits): This module provides a comprehensive introduction to the science of creative cognition. Adopting a multidisciplinary approach, this module covers latest research findings from various disciplines within cognitive psychology, social psychology, comparative and developmental psychology, creative arts and media, and neuroscience
Foundations of Neuroscience (15 credits): This module covers brain anatomy and function as well as an introduction to the available techniques to study the neural basis of behaviour. Topics range from single neuron architecture to the functional organization of brain systems. Neuroimaging methods covered include: fMRI, EEG, MEG and TMS.
Statistical Methods and Experimental Design (30 credits): This module covers experimental design and the theory and practice of quantitative data analysis. You will cover statistical techniques in the lectures, and learn to implement these techniques using statistical software in computer-based tutorials and workshops.
Research Skills/ Invited Speaker Series (15 credits): This module covers fundamental research skills: seminars on bibliographic searching, essay writing, research report writing, oral presentation skills, career planning and lab sessions. The second strand exposes students to cutting edge research in the field of aesthetic and creative cognition by means of an invited speaker series from a variety of academic disciplines, the creative industry and arts organizations. This module will be shared with students on the MSc in Music, Mind and Brain.
Research Project with an interdisciplinary focus (60 credits): You will conduct a quantitative research project in relation to aesthetics or creativity. The course encourages interdisciplinary and collaborative projects with other departments at Goldsmiths, or with external partners such as arts organizations or the creative industry.
Optional Modules (2 x 15 credits): You will choose two optional modules from within the Psychology Department (Advanced Quantitative Methods, Magic and the Mind) or collaborating Departments including Computing (Physical Computing and Workshops in Creative Coding), Media and Communications (Embodiment and Experience, Politics of the Audio-visual) and the Institute of Management Studies (Psychology of Marketing and Advertising, Consumer Behaviour). Optional modules will complement the scientific perspective with alternative views, approaches and extend your knowledge and skill base.
Please note that not all modules will be available and may change subject to approval
Our MA in Global Culture and Creativity will enable you to develop research analysis on the 21st century cultural industries and creative economy, based on cultural diversity and individual creativity.
It is suitable for applicants who would like to develop research understanding through building practical work experience with wide private and public art institutions. These include museums, theatres, digital media and publishing industries across the globe, including the UK, China, Japan, Africa, Latin America, North America and Europe. This is the first such MA and sits within the School of Modern Languages and provides graduates with forefront research narrative and distinctive career prospects globally.
We offer multidisciplinary and interdisciplinary approaches to deciphering the 21st century evolution of culture and creativity in a global context. Such new knowledge is built across three main disciplines:
Whilst culture industry, cultural production and consumption, creative economy and creative class are used as core theories, the programme incorporates wider literature and cultural models to contextualise theories. In addition, practical learning experiences are designed to enhance your learning experience. The optional modules available will further enhance your research skills and employability in global arts, cultural sectors and beyond.
The MA in Global Culture and Creativity sits within the School of Modern Languages at Cardiff University, which offers a wealth of global research and teaching resource, and provides forefront 21st century research discourse of cultural industries and the creative economy.
The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes.
The Advanced Master in Creativity & Marketing will teach you how to understand and master the creative process. You will discover totally new marketing approaches which break free from the traditional models, as well as how creative industries create, manage and control markets. You will also learn how to become a ‘day-to-day idea generator’.
By the end of the programme you will be able to:
• Understand the creative process and apply it in a number of marketing situations
• Create and design innovative and attractive concepts that are adapted to new market conditions
• Use new marketing tools suited to new business dynamics
• Start a career in innovative businesses, communication agencies, new media companies, etc.
After graduation, you will be able to seize job opportunities such as:
• Becoming a creative product, brand or advertising manager in a creative industry company or agency
• Launching your own start-up in marketing or communication services
• Joining a consulting company as a creative specialist
However, to successfully grow in your professional life and make the right choices for your career, it is fundamental to define your goals and have the tools to achieve them. The Solvay Brussels School’s career service will help you in building your career thanks to its strong connection with the business sector and to its dynamic team who will accompany each participant into the professional world. From self-assessment to networking opportunities, our team will assist participants to realise their full potential. Through a wide range of seminars, coaching sessions, workshops, events and other resources, we help our participants to discover the career path best suited to their personal fulfilment.
Interested? Visit http://am.solvay.edu/creativity-marketing/
> Non-EU students: May 31st 2018 (recommendation related to visa procedures)
> EU students: July 15th 2018
In today’s competitive world, business success depends increasingly on the ability to innovate. Business leaders are already recognising the importance of how creative practice and process can improve product and service development and design thinking in shaping business strategy.
The course develops creative design literate engineers, scientists and management postgraduates. It is suitable for graduates from a variety of disciplines who recognise the importance of how creative practice and process can improve product and service development.
The aim of this Master of Design (MDes) programme in Innovation and Creativity in Industry is to equip candidates with skills and capabilities in, and knowledge of, fact-based creative design approaches to improve organisation effectiveness. The programme has been developed in conjunction with the University of Arts London (UAL) through the Centre for Competitive Creative Design, which aims to inspire organisations to apply creative design capability and enhance competitiveness.
There is a strong emphasis on applying knowledge in the industrial or business environment and the programme is taught in the context of practical application. Students will develop a working knowledge of the use of a comprehensive range of industry standard ICT tools and practices to formally capture and re-use knowledge, information and data. Students will also benefit from practical experience in creative design practices through the group project (dissertation for part-time students). In addition, the extensive individual thesis project provides industry-led education in creative design applications.
The primary focus of the Centre for Competitive Creative Design is embedding state-of-the-art design-led innovation practice, developed through research and industry collaboration, within business and education to improve commercial performance and develop future innovation leaders.
This course is accredited by the Chartered Society of Designers.
The course comprises eight one-week assessed modules a group design project, which includes individual concept development through collaboration, and an individual design project resulting in a public exhibition.
The group project experience is highly valued by both students and prospective employers. Teams of students work to solve an industrial problem. The project applies technical knowledge and provides training in teamwork and the opportunity to develop non-technical aspects of the taught programme. Part-time students can prepare a dissertation on an agreed topic in place of the group project.
Industrially orientated, our team projects have support from external organisations. These include: Airbus, Atkins, Altro, Bromford Industries, Benaa Group, BT, Caterpillar, Centre for Process Innovation, Cisco, DPD, Dragon Rouge, Engineering Photonics Centre, Environcom, ERA Foundation, GKN Hybrid Power, HS Marston Aerospace, Ihsan Center, Labinal Power Systems, Maier Group, Novartis, Okaz Organization for Press and Publications, Operations Excellence Institute, Rolls-Royce, Safran Power, SENTi, SPI Laser, St George’s University Hospitals NHS Foundation Trust, Ultra Precision Centre, and Whirlpool.
As a result of external engagement Cranfield students enjoy a higher degree of success when it comes to securing employment. Prospective employers value the student experience where team working to find solutions to industrially based problems are concerned.
The individual design project provides you with the opportunity to enhance your independent learning ability and knowledge by developing solutions to real problems in an industrially relevant area.
The subject of the project is agreed between the student and the supervisor and will normally be based around part of the taught material and/or a company problem.
Taught modules 40%, Group projects 20%, Individual research project 40%
To help students in finding and securing appropriate funding we have created a funding finder where you can search for suitable sources of funding by filtering the results to suit your needs. Visit the funding finder.
Future Finance Student Loans Future Finance offer student loans of up to £40,000 that can cover living costs and tuition fees for all student at Cranfield University.
Cranfield has an international reputation and track record in industrial research for applied sciences, engineering and management. Cranfield University is recognised internationally as the leading UK educational institution in art and design, named in Business Week as one of the worlds best design schools.
There is a recognised skills shortage in competitive creative design. Graduates of this course are therefore sought after by employers and will be able to secure positions within a range of sectors. Roles are varied, ranging from managers of people to design managers in creative industries. Graduates will possess a combination of science-based skills with creative insight which is increasingly desirable for employers looking to enhance productivity performance in an increasingly competitive marketplace.