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Masters Degrees (Creative Studies)

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Our Creative Industries & the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. Read more
Our Creative Industries & the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. It has been developed by academics and creative economy practitioners at Kingston Business School to help you respond to emerging trends and opportunities to realise value in the creative economy.

The programme is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities. You will need a strong motivation to look beyond the traditional boundaries of your discipline, a readiness to participate in a start-up, and a willingness to work in a multi-disciplinary and experiential environment. You will work with students from all over the world and from different creative sectors. This diversity challenges you to think differently and exposes you to differing perspectives on creativity and business.

The programme now has nine generations of graduates and an active alumni network. Our graduates work in a range of creative and leadership positions ranging from freelance work in the creative sector, through to business ownership and employment in large innovative companies in the creative economy.

The creative industries are outpacing traditional industries both in the UK and the rest of the world. In the UK, the creative industries represent 5.2 per cent of the UK economy and provide 1.9 million jobs (DCMS, 2016). With the growth of the creative industries, the creative economy has grown at a rate faster than the whole of the UK economy, and was worth £133.3billion in 2014, accounting for 8.2 per cent of the UK economy (DCMS, 2016).

An increasing number of countries has now placed the creative industries at the heart of their economic development. This creates opportunities for professionals who understand the critical success factors for commercialising creativity, and are equipped with the mix of creative and business knowledge and skills.

What will you study?

This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. By the end of the programme, you will be equipped with an in-depth knowledge, understanding and skills required to successfully realise value in the creative economy context.

You will specialise and become closely involved in the practice of a specific creative industry through engagement with a real business in the creative sector. This will be the opportunity to experience practical work and realise value in a chosen creative industry:
-Advertising and marketing
-Architecture
-Crafts
-Product design, graphic design and fashion design
-Film, TV, video, radio and photography
-IT, software and computer services
-Publishing
-Museums, galleries and libraries
-Music, performing arts and visual arts

(Creative Industries Classification, Department for Culture, Media & Sport, 2015)

You will also explore the process of collaborative creativity and examine what it takes to successfully develop ideas into innovative products, service and processes. The core of the programme is a real-life business experience; working in a team, you will start and run your own creative industries business in the supportive and risk-free environment provided by Kingston Business School. Our entrepreneurship experts will guide you through the process of designing and running your own creative business, which will help you develop your creative, managerial and entrepreneurial skills.

Assessment

Assessments are innovative and include a mix of individual and group project work and formal assessments, including essays, case studies, reports and presentations, role-play, games and simulations, plus the final Personal Research Project (maximum 15,000 words). You will study in a supportive environment where regular feedback is provided by both academics and professionals.

Why study the Creative Industries & the Creative Economy MA?

The course gives you the opportunity to gain a range of knowledge, skills and experiences:
-Develop your creative, entrepreneurial, managerial and leadership skills – participate in development of a start-up, pitch to real industry experts at our "Dragons' Den", and engage with a variety of professionals and entrepreneurial businesses.
-Experience practical work in a chosen creative industry by engaging with a real creative industries business to develop your CV and your understanding of the creative sector.
-Learn the fundamentals of business management theory and practice from the specific perspective of the creative industries, in the diverse and evolving context of the creative economy.
-Experience regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events such as Frieze Art Fair that connect the creative industry to the local community and enable you to build a valuable network.
-Experience excellent teaching – the Creative Economy MA course is ranked as one of only six UK Eduniversal Best Masters in -Entrepreneurship. It is also ranked as one of the best entrepreneurship masters in the world by the Eduniversal masters ranking 2015/16, and Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.
-Earn a degree with prestigious international accreditation – Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.
-Finish the course with an international network of contacts – the programme has an active alumni network and our students come from all over the world to study the course.

Will this course suit me?

The Creative Industries & the Creative Economy MA is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities.

-Are you a creative practitioner? We will give you the opportunity to gain first-hand experience in creating a product or service and taking it to markets.
-Are you a manager in a creative business? We will help you understand the processes of managing creativity and innovation and enhance your skills as a creative leader with a good grasp of strategy and appropriate business and management skills.
-Have you got years of experience? If you have substantial experience, you could benefit from undertaking the personal research project that will help you to apply your new skills and expertise to your specialist sector and enable you to identify new opportunities in the creative economy.

Course structure

Below are the core modules for this course:

Modules
-Mapping the Creative Economy
-Design Thinking for Start-ups
-Experiencing the Creative Industries - Professional Practice
-Conducting Collaborative Creativity
-Managing a Creative Business
-Personal Research Project/Gaining Insights

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The MFA (Master of Fine Arts) Creative Writing programme at the University of Surrey is a two-year, full-time course of study that offers you a unique opportunity to enhance your creative, critical and professional skills as a writer. Read more
The MFA (Master of Fine Arts) Creative Writing programme at the University of Surrey is a two-year, full-time course of study that offers you a unique opportunity to enhance your creative, critical and professional skills as a writer.

Teaching is research-led, so you will be mentored by passionate, dynamic writers and academics with multidisciplinary expertise, as well as our Distinguished Writer in Residence and Poet in Residence.

PROGRAMME OVERVIEW

Our MFA Creative Writing programme will expose you to the practical skills and challenges involved in a specific branch of creative practice (such as poetry or screenwriting) and offers the option to gain hands-on experience in a creative industry relevant to your own practice, to better prepare you for a wide variety of careers, including writing, publishing, communications, marketing, advertising, journalism, teaching, or to undertake a PhD.

In your first year, you will study alongside students in the MA programmes in Creative Writing and English Literature, where you will hone your research skills to produce critically informed creative work and deepen your practice as a writer.

To prepare for your second year, an academic advisor will offer guidance on choosing an appropriate form of Situated Professional Practice and your summative creative portfolio proposal.

During your second year you will work on producing an extended creative portfolio and critical commentary, as well as complete the Situated Professional Practice of your choice.

PROGRAMME STRUCTURE

This programme is studied full-time over two academic years. It consists of eight taught modules, a professional placement, a critical commentary module and a creative portfolio project. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research and Writing Skills I
-Research and Writing Skills II
-Literary Scholarship and Creativity I
-Literary Scholarship and Creativity II
-Creative Writing Workshop I
-Creative Writing Workshop II
-Open Creative Piece I
-Open Creative Piece II
-Genres and Contemporary Writing
-Humour in Literature
-Realism and Its Critics
-Creative Nonfiction
-Found Materials
-Situated Professional Placement
-Summative Critical Commentary
-Summative Creative Portfolio
-Children’s Literature
-Screenwriting

EDUCATIONAL AIMS OF THE PROGRAMME

A Creative Writing MFA degree builds on the work of a traditional MA but distinguishes itself in a number of ways:
-It is intensely craft and practice-based
-It requires students’ immersion, for a part of their study time, in work environments that offer the opportunity to collaborate with established practitioners
-It is firmly based on a model of reflection in practice and on practice
-It requires teaching and learning that consistently balance theory and practice through well honed research skills
-It aims at enhancing students’ own sense of creativity and professional ambitions in specific artistic fields

For students to achieve an optimum balance between theory, practice and critical reflection, MFAs traditionally last at least two academic years and this is common practice both in the UK and the USA.

The MFA in Creative Writing is designed to assist aspiring writers to:
-Hone and develop their writing skills in prose fiction and/or poetry
-Locate their work in historical and cultural context, and to familiarize themselves with the history of literary production
-Equip themselves with the research and writing skills they will need to produce both critically informed prose or poetry and creative criticism
-Reflect productively on both the creative process itself and the finished work that has resulted from it
-Gain experience, through the Situated Professional Practice module, of the practical skills and creative challenges involved in a specific branch of creative practice (such as poetry, or writing for the stage) and/or of the workings and structure of a creative industry relevant to the student’s own practice

These educational aims accord neatly with the defining principles of Creative Writing as set out by the QAA’s NAWE Creative Writing Subject Benchmark Statement.

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding
-Demonstrate a thorough understanding of the main principles and challenges of creative writing
-Relate developments in the field of English Literature to the social, political and historical contexts of their own creative work
-Distinguish different approaches to literary production and reflect upon these in their own
-Develop a critical engagement with various theoretical approaches and methods
-Recognize the critical language required in advanced literary studies
-Identify and explain relevant techniques and strategies for producing high-quality creative writing

Intellectual / cognitive skills
-Critically appraise both scholarly and creative writing;
-Strategically develop research skills for retrieving information crucial for text production;
-Conduct conceptual and advanced research related to specific creative projects;
-Formulate and address research questions relating to creative and research projects.

Professional practical skills
-Produce high-quality creative work in and analysis of a variety of literary genres
-Verbally present abstract ideas and concepts in a clear and appropriate fashion
-Confidently deal with reading complex texts
-Acquire a sound knowledge of the key debates in literary studies
-Acquire review/evaluation skills for textual analyses at M-level
-Combine an understanding of text and context within and between periods

Key / transferable skills
-Display competence in a range of skills at postgraduate level, including creative writing, advanced analysis and synthesis of arguments, presentation, the conducting of independent research, and the efficient processing of complex ideas and arguments
-Collaborate by working in small groups to exchange ideas and engage in debates
-Develop knowledge in a specialized subject, area or period and command of terminology
-Organize, research and deliver a sustained piece of work to a high standard
-Create and carry out a research project of significant complexity

ACADEMICS AND EVENTS

As a student on the MFA Creative Writing, you will benefit from the expertise of a vibrant, multidisciplinary group of academics and published authors.

You will also have access to a number of conferences, seminars and workshops hosted throughout the year. These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing. Writers to have recently visited the University of Surrey include the novelist Monica Ali and the poet and critic Rod Mengham.

Each year’s cultural activities begin with a poetry lecture on campus by a visiting speaker and feature readings by students at the Guildford School of Acting.

The annual Surrey New Writers’ Festival – affiliated with the Creative Writing graduate programs at the University of Surrey – aims to engage with writing and creativity in dynamic ways, and involves readings, book signings, performances, panel discussions and talks by writers, thinkers, editors and literary agents.

The year’s activities culminate in the annual Morag Morris Poetry Festival, held in Guildford, which combines readings and performances by prominent, innovative and up-and-coming poets with the opportunity for Creative Writing students to present their own work in public.

This event is organised and hosted by our poet-in-residence – a position that is held by a different poet each year. English at Surrey also has a close relationship with English PEN, the charity dedicated to promoting literature and human rights.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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Our programme will build your confidence and technical ability in composing creative prose and/or poetry, while deepening your critical awareness of the cultural, literary and theoretical history of text production. Read more
Our programme will build your confidence and technical ability in composing creative prose and/or poetry, while deepening your critical awareness of the cultural, literary and theoretical history of text production.

Teaching is research-led, so you benefit from the individual expertise and passion of a vibrant, multidisciplinary group of published authors and academics, including our Poet in Residence and Distinguished Writer in Residence.

PROGRAMME OVERVIEW

The MA Creative Writing programme will hone your research and writing skills to produce critically informed prose or poetry, and creative criticism. We will help you to locate your work in its literary and cultural context, and you will have the chance to reflect on your creative process and the finished work.

You will have access to a yearly calendar of events hosted at the University created to broaden your thinking, and develop your writing skills such as the Morag Morris Poetry Lecture, the annual Surrey New Writers’ Festival and the Surrey Poetry Festival.

The MA in Creative Writing provides a strong foundation to embark upon a career in writing, communications, publishing, marketing, advertising, journalism or teaching, or to undertake a PhD.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and an extended portfolio.

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand
-Research and Writing Skills I
-Research and Writing Skills II
-Literary Scholarship and Creativity I
-Literary Scholarship and Creativity II
-Creative Writing Workshop I
-Creative Writing Workshop II
-Extended Portfolio
-Open Essay I
-Open Essay II
-Special Author I
-Special Author II
-Open Creative Piece I
-Open Creative Piece II
-Beat Writing
-Realism and Its Critics
-Found Materials: Poetry and Practice
-Advanced Studies in 19th Century Literature
-Advanced Studies in 20th and 21st Century Literature
-Literature and Science
-Issues in Literary Translation
-Identity: Communication in Practice
-Organisations and Written Communications
-Children’s Literature
-Screenwriting

EDUCATIONAL AIMS OF THE PROGRAMME

The MA Programme in Creative Writing will prepare graduates to undertake a PhD programme in the relevant field.

It will also provide students with the transferable skills of creative writing, critical thinking, textual analysis and communication that are attractive to a wide range of employers, from the cultural industries to marketing and advertising to tourism and leisure to the civil service and public/private partnerships.

It is designed to build confidence and technical ability in a variety of modes of imaginative writing, and to provide students with a clear-eyed grounding in contemporary and historical contexts of text production and circulation, including practical advice on the workings of the publishing industry.

Devoted to assisting students to understand and meet the challenges of producing high quality creative writing in poetry and prose, the programme also provides advanced understanding of the contexts, theoretical paradigms, methodologies and modes of interpretation that are vital in a full understanding of literary production.

The main aims are to:
-Produce work that reflects a high level of technical ability and engages productively with its historical, cultural and literary contexts
-Acquire sound knowledge of the major principles of literary criticism
-Reflect on their own practice as literary critics and how this can help to improve their own creative practice

As a Master’s level programme, it also aims to instil in students the capacity for carrying out independent research.

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding
-Demonstrate a thorough understanding of the main principles and challenges of creative writing
-Relate developments in the field of literary studies to the social, political and historical contexts of their own creative work
-Distinguish different approaches to literary studies and reflect upon these in their own
-Develop a critical engagement with various theoretical approaches and methods
-Recognize the critical language required in advanced literary studies
-Identify and explain relevant techniques and strategies for producing high quality creative writing

Intellectual / cognitive skills
-Able to critically appraise scholarly and creative writing
-Able to strategically develop research skills for retrieving information crucial for understanding the context of textual production
-Able to conduct conceptual and advanced research related to specific creative projects
-Able to formulate and address research questions relating to creative and research projects

Professional practical skills
-Able to produce high-quality creative work in and analysis of a variety of literary genres
-Able to verbally present abstract ideas and concepts in a clear and appropriate fashion
-Able to confidently deal with reading complex texts
-Able to acquire a sound knowledge of the key debates in literary studies
-Able to acquire review/evaluation skills for textual analyses at M-level
-Able to combine an understanding of text and context within and between periods

Key / transferable skills
-Display competence in a range of skills at postgraduate level, including creative writing, advanced analysis and synthesis of arguments, presentation, the conducting of independent research, and the efficient processing of complex ideas and arguments
-Collaborate by working in small groups to exchange ideas and engage in debates
-Develop knowledge in a specialized subject, area or period and command of terminology
-Organize, research and deliver a sustained piece of work to a high standard
-Create and carry out a research project of significant complexity
-Reflect upon the knowledge gained and incorporate this into independent learning strategies
-Manage learning self-critically
-Exercise initiative and personal responsibility

ACADEMICS AND EVENTS

As a student on this Masters, you will benefit from the expertise of a vibrant, multidisciplinary group of published academics and authors.

You will have access to a number of conferences, seminars and workshops hosted throughout the year. These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

Writers to have recently visited the University of Surrey include:

Novelists
-Iain Sinclair
-Monica Ali
-Jaspreet Singh
-Nikita Lalwani

Poets
-J.H. Prynne
-Robert Fitterman
-Allen Fisher
-Gilbert Adair

Critics
-Rod Mengham
-Bernard O’Donoghue
-Barbara Hardy

Each year’s cultural activities begin with the Morag Morris Poetry Lecture on campus by a visiting speaker and feature readings by students at the Guildford School of Acting.

The annual Surrey New Writers’ Festival and Surrey Poetry Festival – both affiliated with the Creative Writing programmes at the University of Surrey – aim to engage with writing and creativity in dynamic ways, and involve readings, book signings, performances, panel discussions and more.

This graduate program is delivered by the University's Creative Writing team, all of whom are published authors and poets:
-Dr Paul Vlitos, Lecturer in Creative Writing
-Dr Holly Luhning, Lecturer in Creative Writing
-Dr Stephen Mooney, Lecturer in Creative Writing and former Poet in Residence
-Dr Angela Szczepaniak, Lecturer in Creative Writing

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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Do you have a passion and talent for writing? Want to develop your confidence and ability as a writer and dream of being published?. Read more
Do you have a passion and talent for writing? Want to develop your confidence and ability as a writer and dream of being published?

Our MA in Creative Writing at Northumbria offers you the opportunity to explore your writing craft at an advanced level. You’ll gain a solid grounding in the techniques and skills of writing fiction, learn how to critique your own work and experiment with your writing voice.

A combination of core and option modules gives you the chance to develop your critical and analytical thinking. This course builds on your passion for creative writing, enhancing your career prospects as you develop a portfolio that reflects a broad range of genres.

You’ll graduate as a critical thinker with skills that will help you make a big difference in your chosen area of work and creative practice.

This course can also be taken part time, for more information, please view this web-page: https://www.northumbria.ac.uk/study-at-northumbria/courses/creative-writing-dtpcwr6/

Learn From The Best

Creative Writing at Northumbria enjoys international recognition for the quality of teaching and research, and our publications in Creative Writing and English Studies are ranked 15th in the country for their quality, by the 2014 Research Excellence Framework.

Our Creative Writing team is made up of award-winning novelist and poets, who are major figures in their field. Furthermore, through our partnership with New Writing North, the foremost literary promotion agency in the north of England, we give you opportunities to meet and learn from agents, publishers, and writers from across the country.

Teaching And Assessment

We aim to challenge you, to offer new insights and ways of thinking, while providing a firm grounding in creative writing techniques. You’re encouraged to experiment with and develop your own writing voice while being aware of the demands of the writing industry.

Workshops, seminars, critiquing sessions and small groups led by writers and editors provide an intellectually stimulating environment within which you can develop confidence in literary forms and techniques.

You’ll produce a portfolio of creative writing, including an accompanying commentary for assessment for each module. This is a substantial body of work that demonstrates your ability to develop your own writing voice and edit your own work.

You will build up your skills through core and option modules assessed by formative (non-graded) and summative (graded) assignments. A virtual learning platform (Blackboard) offers you space to share ideas, engage with interactive tasks and access online resources including reading lists.

Module Overview
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)
EL7010 - Approaches to Writing (Optional, 30 Credits)
EL7011 - Creativity (Core, 30 Credits)
EL7012 - Experiments in Form (Optional, 30 Credits)
EL7020 - Professional Practice: Writing in an Industry Context (Core, 30 Credits)
EL7023 - Writing Research 1 (Optional, 30 Credits)
EL7024 - Writing Portfolio (Core, 60 Credits)
EL7025 - Writing Research 2 (Optional, 30 Credits)

Learning Environment

Humanities at Northumbria is composed of three subject teams: History, Literature & Creative Writing, and English Language & Linguistics, and is also developing strengths in the fields of American Studies and Heritage Studies.

The Humanities department is made up of a community of learners all the way through from first year undergraduate to final year PhD level. All Humanities staff are engaged in research and actively create the knowledge that is taught in the department. Our Creative Writing team are all published and highly acclaimed for their work.

Creative Writing students, as part of Northumbria’s Humanities department, have access to the new Institute for Humanities which houses a range of specialist research resources. You’ll also get the chance to work with a range of cultural partners including New Writing North, who provide unique opportunities for creative writers.

The research of the Institute brings together the disciplines of Art History, American Studies, Creative Writing, English Language and Linguistics, English Literature, History and Media Studies.

Research-Rich Learning

We are recognised for world-leading research in all our Humanities’ disciplines. Our staff have attracted major funding from Research Councils UK as well as the British Academy, Leverhulme Trust and Nuffield Foundation.

Northumbria is rated in the UK top 15 for the quality of its English Literature, Language and Creative Writing publications. You can explore some of the key themes here.

The Creative Writing team work across a range of genres and their interests encompass everything from identity, displacement and narratives of cultural difference to astronomy and visual perception, and how we represent animals in language.

You will join a lively community that regularly gives public readings and, through our association with the regional writing agency New Writing North, is formally involved with the Durham Book Festival and the Northern Writers' Awards.

Furthermore, you will have the opportunity to engage with the activities of the Institute for Humanities, which is home to five international journals and which regularly hosts an exciting range of seminars, symposia and conferences on topics as varied as Memory, Heritage and Identity; Transnationalism and Societal Change; Digital Humanities; Medical Humanities; and American Studies.

Give Your Career An Edge

Employability, in the form of critical and creative skills, presentation skills and reflective and evaluative abilities, is embedded into your course. You will be able to demonstrate that you are self-motivated, show initiative and personal responsibility, and possess a thirst for independent learning.

During your course, you’ll be in constant contact with a range of professionals working in the arts and creative industries, helping you to build up networks and gain relevant experience.

All modules play a crucial role in developing the advanced skills and attributes necessary for employment, including effective time and workload management, oral and written communication, teamwork and creative analysis of complex problems. The core module, Professional Practice, is designed to give you insight into the world of literary publishing.

You will graduate with a qualification which may enhance your promotion prospects in professions such as the literary industries, partnerships and agencies, marketing and advertising.

Your Future

Given the postgraduate nature of this course the tutors (all published writers themselves) will be looking for signs of the ability to write at a professional level.

MA graduates have achieved notable success. Dan Smith publishes novels for adults and younger readers, most recently Boy X. Celia Bryce is an acclaimed novelist whose book Anthem for Jackson Dawes was nominated for the Carnegie Medal in 2014.

Helen Laws is a highly successful TV scriptwriter who originated 32 Brinkburn Street for BBC TV and has written for Casualty, Eastenders, Two Pints of Lager and a Packet of Crisps, Shameless and Doctors. She says the MA taught her the importance of story and gave her the confidence to keep trying.

There are also opportunities for you to advance your studies further with advice in writing PhD and funding applications available.

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The Aberystwyth Master's course in Literature and Creative Writing is your opportunity to combine the practice of creative writing with an in-depth exploration of literary studies. Read more
The Aberystwyth Master's course in Literature and Creative Writing is your opportunity to combine the practice of creative writing with an in-depth exploration of literary studies. You will be required to engage with a range of writers and writing techniques so that you can develop your own creative approach and improve your own writing. You will also engage in discussions about theory and the wider issues of textual analysis and the craft of writing, including writing for publication and the importance of research.

You will receive individual tuition from expert departmental staff and, under their guidance, produce a substantial dissertation or portfolio of creative writing. In addition, you will develop a host of key transferable skills which will help you excel in further academic study or employment.

See the website http://courses.aber.ac.uk/postgraduate/literature-creative-writing-masters/

Suitable for

This degree will suit you:

- If you want comprehensive training in methods of creative writing
- If you want to develop your critical faculties in the context of literary studies
- If you are looking for a detailed and constructive critique of your work
- If you want to inform your creative choices with a sophisticated understanding of literary theory

Course detail

This MA course is designed to help you develop your creative vision and critical approach to both writing and textual analysis. In a balanced programme of writing workshops and study of literary texts, you will choose modules to a total of 60 credits in Creative Writing and a total of 60 credits from Literary Studies. You will then demonstrate your learning through the completion of a 60-credit project in the form of a Creative Writing portfolio or a Literary Studies dissertation. By the time you graduate, you will be a more productive writer, reader and researcher, capable of constructive and critical evaluation of your own and others' work. An important part of the MA is your Literary Studies dissertation or Creative Writing portfolio. Aberystwyth University takes great care in assigning a supervisor to each student whose interests will be as closely matched to yours as possible. In tackling the subject, you will be required to produce original writing that is rigorously researched, and justified in appropriate analytical terms. This piece may define your way forward into writing-related work or further study, either as a writer or critic and researcher.

The department has a proud tradition of research excellence, as demonstrated in the most recent Research Excellence Framework (2014) assessment. It found that 97% of research assessed was found to be of international standing or higher.

Core Modules

- Research Skills In English Studies (2): Tackling Textuality ENM0620
- Writing And Publication ENM6520
- Master's Dissertation ENM0560
- The Writing Portfolio ENM0660

Assessment

Assessment takes the form of; research proposals including a related bibliographic element, case studies, oral assessments and essays. Each student will produce a substantial final project piece, in the form of either a literary studies dissertation or creative writing portfolio.

Employability

Every Master's course at Aberystwyth University is specifically designed to enhance your employability. In addition to developing your writing and research abilities, this course will help you to master key skills that are required in almost every postgraduate workplace. You will be pushed to improve your approaches to planning, analysis and presentation so that you can tackle complex projects thoroughly and with professional independence, and confidently present robust projects to the scrutiny of a group. Your Master's in Literature and Creative Writing will place you in the jobs marketplace as a professional writer with highly desirable skills suitable for a career in the arts, literature, journalism and many others.

Key Skills and Competencies:

- Study Skills:
Upon graduating from this Master's in Literature and Creative Writing, you will have mastered an array of critical and creative skills relating to writing and other forms of texts. You will be highly competent in factual research, evaluative writing and problem-solving in the process of writing. You will understand genre and register, narrative viewpoint and voice, and be able to justify your creative choices within your chosen form. Your abilities in critical appreciation will be sharpened by your study of literary theory, and you will gain first-hand experience of giving and receiving stringent but supportive criticism within a positive group setting.

- Self-Motivation and Discipline:
Studying at Master’s level requires high levels of discipline and self-motivation from every candidate. Though you will have access to the expertise and helpful guidance of departmental staff, you are ultimately responsible for devising and completing a sustained programme of scholarly research in pursuit of your Master’s degree. This process will strengthen your skills in planning, executing and analysing work projects in ways that reflect standard practice in the world of employed work.

- Transferable Skills:
The Master’s is designed to give you a range of transferable skills that you can apply in a variety of academic and employment contexts. A significant proportion of postgraduate jobs demand both particular expertise and strength in breadth. Therefore, as a trained writer and researcher with proven creative and analytical abilities, you will be desirable to any employer seeking individuals who can balance creative flair and artistic vision with a dependable work ethic and highly adaptable writing skills.

Find out how to apply here https://www.aber.ac.uk/en/postgrad/howtoapply/

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The MA Creative Media is an innovative and a cutting edge masters programme at the University of Brighton, responsive to the fast changing and dynamic media and digital industries and economies. Read more
The MA Creative Media is an innovative and a cutting edge masters programme at the University of Brighton, responsive to the fast changing and dynamic media and digital industries and economies. The course provides students with conceptual, theoretical and applied knowledge suited to flexible skills development and application across a diverse range of sectors and professions including the creative media industries, arts, education and academia.

Students on the course will be able to critique and participate in media debates and practice through theory and key concepts. They will also develop their ability to deploy relevant cultural, social, theoretical, professional and practice-based frameworks that allow them to operate critically and successfully in creative and global media contexts and economies.

The MA Creative Media is distinctive in that it:

*offers flexible modes of study, through online distance or campus learning, full-time or part-time, with entry points in September and February
*gives students the option to complete the MA entirely through online distance learning
*allows students to choose multiple routes of study through the course with opportunities to specialise in a number of different areas
*combines creative media theory and practice to develop theoretical and professional skills with real world application
*provides cutting edge research-led teaching by subject experts
*attracts international students from a range of academic and professional backgrounds across the arts, humanities and creative media industries
*provides training for doctoral research

Who is the MA Creative Media designed for?

The MA Creative Media has broad relevance to students, mid-career professionals, those pursuing a new or developing interest in digital and creative media, and others hoping to add to an existing skill set of academic or practical knowledge. The course combines the digital fabric of learning with academic and applied interrogation of an extensive range of media-related developments in economy, society and culture.

The flexible modes of study (online, campus, full-time, part-time) combined with students' own choice of route through the course, makes the MA Creative Media particularly attractive to the following types of applicants:

Academics, teachers and educators

Those already working, or seeking to work, in education (at all levels), or those wishing to pursue an academic career, can further their media subject knowledge and expertise, with the option of proceeding on to doctoral study at the end of the Creative Media MA. Students can start the course directly from their undergraduate studies, or join after a few years outside of formal education. Many of the students on the Creative Media MA have come back into formal education following a period of time away. Through masters study at Brighton, they can reflect upon their existing educational and professional practices, and further their subject knowledge. The part-time and online distance mode of study is particularly suitable for students combining MA study with existing work commitments.

Creative media practitioners and professionals

Media professionals and practitioners from the digital media and creative industries, arts, broadcasting, policy and journalism can develop their theoretical and professional skills on the Creative Media MA, as a way of enhancing their career development. Students learn about a diverse range of disciplinary and professional paradigms, and how to write for different platforms, whilst critically reflecting upon their own professional practices. The part-time and online distance mode of study is particularly suitable for students combining masters study with existing work commitments.

Creative media managers and innovators

Those seeking to pursue a leading role in a cultural and creative organisation or independent creative businesses will gain strategic, conceptual and creative thinking, and entrepreneurial skills as well as a critical understanding of the nature of cultural industries and creative organisations which will advance your understanding of how to operate efficiently within the creative media sector. As an MA student you will have the opportunity to independently manage a creative media project or focusing on developing a business out of an existing creative media practice, whilst also reflecting on the process itself. The programme’s incorporation of cutting-edge scholarship within the realm of multi platform media and the digital economies will appeal to those with strong visions of the creative industries in the 21st century.

We look forward to welcoming you to our Master of Arts Creative Media at the University of Brighton.

More information on our website.

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Think you’ve got what it takes to succeed as a creative entrepreneur? Based in Southampton Solent University’s own on-campus creative agency, this master’s programme is ideally suited to savvy graduates who are looking to make their mark in the creative industries. Read more

Overview

Think you’ve got what it takes to succeed as a creative entrepreneur? Based in Southampton Solent University’s own on-campus creative agency, this master’s programme is ideally suited to savvy graduates who are looking to make their mark in the creative industries. If you have ever thought about setting up your own creative enterprise or working as a freelancer, this intensive course will help you develop the essential skills required to succeed.

- Students will join Solent Creatives, our on-campus creative agency, for the duration of the master’s programme.
- Students learn enterprise skills by working with real clients on a variety of live projects, meeting professional deadlines and taking full responsibility for client management.
- With a clear focus on helping students to develop their enterprise skills, the curriculum looks at portfolio techniques, business management, marketing, the creative climate and critical thinking.
- Working with clients gives many opportunities for portfolio development, helping graduates to secure clients or find employment once the course has concluded.
- The curriculum includes a master’s project, where students are able to conduct an in-depth exploration of an area that is relevant to their ambitions.
- Students have access to impressive facilities including a range of digital cameras, recording equipment, multi-camera studios, radio booths and an extensive media loans scheme.
- This master’s programme is best suited to students who are already confident practitioners of their chosen creative discipline.
- Southampton Solent University is one of the UK’s top creative universities, as voted for by students (Which? University, 2015).

The industry -

Figures released in 2015 by the Department for Culture, Media & Sport suggest that the UK’s creative industries are now worth more than £76.9 billion per year to the UK economy – that’s more than £8.8m per hour. Freelancers and small business owners play a key role in maintaining this figure and furthering the creative industries in the UK.

The programme -

The tutoring team on Southampton Solent University’s MA Creative Enterprise programme believe that the best way to learn freelance and enterprise skills is to get involved with real commercial projects.

Our established industry links and on-site creative agency provide students with access to these projects, where they will be expected to take full responsibility for managing the client, communicating successfully and delivering projects to budget. Past students have even had the opportunity to pitch for paid work as part of the course.

Taught portions of the course closely examine the creative economy, helping students to understand how the different sectors of the creative industry operate. Students also learn a range of strategic thinking and problem solving skills, building a set of transferable skills which will help them throughout their career.

Course Content

Teaching, learning and assessment -

Solent Creatives works to match up talented students with local and national freelancing opportunities. All students enrolled on this course will be matched to at least one opportunity appropriate to their skillset.

Solent Creatives also encourage creative business start-ups, offering entrepreneurs a range of support including one to one mentoring and sophisticated business planning software.

Our facilities -

Students have access to a range of facilities to suit their creative discipline, from printing presses and photography studios to animation suites and green-screen spaces. The University also offers a range of digital cameras, recording equipment, multi-camera studios, audio booths and an extensive media loans scheme.

Solent is also home to a 24-hour library, modern IT facilities and a range of expert learning and employability support services.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City Living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

This course equips students to identify opportunities that are appropriate to their skillset and aspirations, helping them to take their existing creative skills and apply them in a commercial setting. This may take the form of in-house employment, freelance work, entrepreneurship - or a combination of the three.

The enterprise skills that students develop can be used throughout their careers and will help to maximise their employability. This includes a thorough understanding of how business is conducted within the creative industries and a toolkit of general business and enterprise skills.

Suitable occupations for graduates include:

- Creative freelance work
- Entrepreneurship within the creative industries
- In-house practice
- Agency account management
- Art direction
- Consultancy

Links with industry -

Solent Creatives have excellent contacts with industry across a range of different sectors, having worked with over 800 business since it opened for business. These have included Marks & Spencer, Southampton Airport, Sodexo, Oxfam, the NHS and many small and medium sized organisations from the local area. Past projects have seen students filming live events, managing social media content, designing corporate brochures and organising charity fashion shows.

Solent Creatives is also active in various networking groups including the JCI, Creative Network South and Hampshire Chamber of Commerce.

Transferable skills -

Students will learn transferable skills including strategic thinking, resourcefulness, public speaking and client relationship management alongside core business and marketing skills.

Further study -

There’s a chance of progression to further study, including a PhD, on successful completion of the course.

Next steps

Would you like to learn more about running your own creative enterprise? Southampton Solent University’s MA Creative Enterprise programme is ideally suited to students who wish to improve their project management, client relations and freelancing skills while creating work for a professional portfolio.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £4,635

International full-time fees: £11,260

UK and EU part-time fees: £2,320 per year

International part-time fees: £5,630 per year

Graduation costs

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Read less
Are you looking to develop skills that will enable you to be innovative and enterprising, creative, flexible and able to spot new opportunities and develop them into sustainable practice?. Read more
Are you looking to develop skills that will enable you to be innovative and enterprising, creative, flexible and able to spot new opportunities and develop them into sustainable practice?

The MA Creative and Cultural Industries Management course offers a practical and vocational approach to working in this rapidly developing sector. Enhanced programme flexibility enables you to select a culture sector specialism to suit your interests, which you will take alongside caption: Hadrians Wallcore cultural and creative industries management modules.

The four specialisms available are Music, Festivals and Events; Arts and Media; Cultural Heritage and Museums; and Galleries and Visual Arts. Options are selected during the course Induction phase.

The course is enhanced by strong partnerships and links with leading cultural organisations and practices in the North East of England and beyond - many of which are now employing our previous graduates.

An eight-week placement in a creative or heritage organisation of your choice can also enhance your degree of specialism and employability whilst providing an opportunity to experience real-time working in a cultural organisation.

This course has several available start dates and study methods - for more information, please view the relevant web-page:
2 years part time (September) - https://www.northumbria.ac.uk/study-at-northumbria/courses/creative-and-cultural-industries-management-dtpcci6/

2 years part time (January) - https://www.northumbria.ac.uk/study-at-northumbria/courses/creative-and-cultural-industries-management-dtpccw6/

1 year full time distance learning (September) - https://www.northumbria.ac.uk/study-at-northumbria/courses/creative-and-cultural-industries-management-dtdcci6/

2 years part time distance learning (September) - https://www.northumbria.ac.uk/study-at-northumbria/courses/creative-and-cultural-industries-management-dtdccv6/

2 years part time distance learning (January) - https://www.northumbria.ac.uk/study-at-northumbria/courses/creative-and-cultural-industries-management-dtdcck6/

Learn From The Best

Our teaching team are all actively engaged with specialist practice and research in the cultural sector, and remain active in their fields of expertise. That specialist knowledge is reflected in all teaching and learning activities and is evident in areas such as cultural leadership, cultural enterprise, networking and relationship management, stakeholder and audience engagement, project planning and management.

You will benefit from their active partnerships and relationships with the region’s key cultural organisations, whilst surrounded by excellent examples of culture-led regeneration from those who put these policies into practice.

Our team will be on-hand at every step of your degree, ensuring you leave with confidence and a full understanding of all aspects of this fast-moving field.

Teaching And Assessment

Throughout this course you will explore and consider the tensions and challenges inherent in the bringing together of cultural activity and management practice, helping find ways to bring creative talent to a marketplace without impairing the creative process on the way.

The ability to spot opportunities and to be entrepreneurial are skills that the course seeks to nurture and develop at each level, to best equip you to enter the professional world of work – whether it be creating your own cultural enterprise or working with existing ones.

Assessment methods include written essays and reports, as well as presentations, ‘live briefs’ and project work. The final dissertation is a student led piece of work that provides the opportunity to establish yourself as an expert in the field you have selected to specialise in.

Module Overview
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)
VA7006 - Cultural Management, Enterprise & Leadership (Core, 30 Credits)
VA7007 - Framing the Creative Industries (Core, 30 Credits)
VA7008 - Work Placement (Core, 30 Credits)
VA7009 - Music, Festivals & Events (Optional, 30 Credits)
VA7010 - Arts & Media (Optional, 30 Credits)
VA7011 - Cultural Heritage and Museums (Optional, 30 Credits)
VA7012 - Galleries and Visual Arts (Optional, 30 Credits)
VA7013 - Cultural and Creative Industries Management Dissertation (Core, 60 Credits)

Learning Environment

Throughout the duration of your course you will have access to all of the resources you will need to guide you through your learning experience.

This includes facilities such as our university library – which is ranked in the top three in the UK – in addition to other facilities such as our well equipped working space, The Hub, which is open 24 hours a day, seven days a week.

Diverse facilities such as Gallery North @ University Gallery, dedicated performance studios and BALTIC 39 offer research and learning space to enable you to develop your creative skills.

Technology is central to supporting your everyday learning activities, whether you are a campus-based or distance learning student.

Throughout your course you will have access to our e-learning platform, Blackboard, which offers access to collaboration tools and video/audio-enhanced features, electronic feedback, discussion boards, blogs and student websites.

We provide a supportive and informal learning environment, offering feedback at all key stages of your course.

Research-Rich Learning

The MA Creative and Cultural Industries Management course, which is part of our Visual and Material Culture research cluster, blends management theory with arts, culture, heritage, visual culture, humanities, sociology, geography and policy studies.

Throughout the duration of your studies you will be encouraged to develop your own research skills to advance your understanding of the complex contexts and debates of the cultural and creative industries, and how these practices apply from a range of theoretical perspectives.

You will conduct increasingly independent investigations in response to set tasks, or investigate your own topics of interest within the sector, leading to a self-directed dissertation that will be focused around a subject area of your choice.

You will also be encouraged to take your place as a partner by contributing your knowledge to our learning community.

Give Your Career An Edge

Emphasising cultural leadership, enterprise and entrepreneurship, the skills and knowledge you will learn on this course will help you develop the professional competencies required to successfully pursue a career within cultural and creative industries management.

As an MA Creative and Cultural Industries Management graduate you will be part of an active global network that is enriched and supported by our partnerships with leading cultural providers in the region and beyond.

The ability to tailor your learning will also provide enhanced career edge, allowing you to focus on the areas of this course that closely match your own interests and career aspirations.

Throughout the duration of your course you will benefit from our close relationships with the cultural sector and cultural partnerships such as Tyne & Wear Archives and Museums, BALTIC Centre for Contemporary Art, LIVE Theatre, New Writing North, Tyneside Cinema and National Trust. Your eight-week placement will leave you with added insight into the day-to-day workings of the cultural and creative industries, and how your skills and knowledge apply in a real-world environment.

Your Future

This course will prepare you for employment across a wide range of the cultural and creative industries, in positions within visual and performing arts, architecture, museums and galleries, heritage, music, broadcast, cultural practice, historic environment, education and social policy, cultural events, sport or local authorities.

You will leave this course with a detailed understanding of cultural management and leadership techniques, which will benefit employability and progression into more senior positions.

The employment patterns within the cultural sector are constantly evolving, with freelance, self-employment, enterprise, project and portfolio working being increasingly common ways of working. This course will equip you with highly developed interpersonal skills, intercultural awareness, leadership and management understanding and competencies that will allow you to successfully work within this sector.

This course will also equip you with the necessary foundation to progress your qualification to PHD level.

Read less
This programme allows you to develop the business/entrepreneurial skills and attributes to commercialise on your creative and cultural practices and/or knowledge- http://www.gold.ac.uk/pg/ma-creative-cultural-entrepreneurship-theatre/. Read more
This programme allows you to develop the business/entrepreneurial skills and attributes to commercialise on your creative and cultural practices and/or knowledge- http://www.gold.ac.uk/pg/ma-creative-cultural-entrepreneurship-theatre/

The Theatre and Performance Pathway of the MA in Creative and Cultural Entrepreneurship allows you to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these.

The MA will be taught in partnership by a number of departments within Goldsmiths and with key individuals and organisations in the creative and cultural industries sector.

Our collective approach is to integrate entrepreneurship within the development of creative practices and to take a ‘creative’ approach to the development of new businesses and the infrastructure that supports them.

Contact the department

If you have specific questions about the degree, contact the Admissions Tutor.

Modules & Structure

The programme contains four taught modules and a further dissertation/portfolio component.

You'll have a range of choices throughout the degree enabling you to design a pathway that is most relevant to your academic, business and career ambitions.

All students take modules I and III, and you can choose between options offered in performing arts for modules II and IV.

Attendance is mandatory for all taught sections of the programme. To encourage collaborative learning we try to teach all students together wherever possible, irrespective of their particular pathway.

Module I: Theories of the Culture Industry: work, creativity and precariousness- 30 credits
Module II: Creative Practice- 30 credits
Module III: Entrepreneurial Modelling- 30 credits

Module IV: Entrepreneurial Practices and Modes of Production within one creative industry sector

You can choose from two strands for this module (i) College-Based and (ii) Internship.

(i) College-based

Delivered by the partner departments – these modules deal with creative sector issues and case studies within a specific discipline, although taking into account the cross-over with other areas – including Performing Arts (theatre and dance), Visual Arts, Music, Design, Media & Communications, Publishing and Computing. As well as studying producing companies, this would also include consideration of creative agencies relating to the above. The programme will start with the above areas but in this modular system can easily expand to include other subjects.

Computing offers Sector overview: Games and Interactive Entertainment Industries.

Design offers Sector overview consisting of: Component A – Design and Futuring, and Component B – Business and Design, or an industry placement.

Drama offers A Sector overview: Cultural Policy and Practice combined with management practice in audience development and fundraising.

Fashion offers Designing Fashion, taught by the Department of Design (subject to approval).

Media and Communications offers Either an industry placement, assessed by placement report, or an industry contextual module: Media Landscapes.

Music offers Sector overview of Music industries (a) combined with management practice in audience development and fundraising.

(ii) Internship

You will undertake an internship within an SME, Producing or Research Organisation within the cultural and creative industries. There will be initial taught/tutorial sessions on managing an internship and experiential learning and assessment would be by an analytical report on the ‘culture of management’ of the organisation. In some pathways this will be augmented by classes in specific skill areas (such as marketing) as you are likely to be working in skill-specific departments of organisations.

It is envisaged that the internship would be the equivalent of two to three days a week for three months, however each internship will be individually negotiated between you, the organisations (learning partner), and the department. Although duration and attendance pattern of each internship will vary, it will provide you with the context and experience to undertake the assessment. Please note that these module options are subject to ongoing revision. Any changes will be available at the start of the programme.

Module V: Dissertation or Project/Portfolio plus reflective analysis
The content and research imperatives of the dissertation/portfolio can be developed in tutorials with staff to address your individual needs. It could range from an entirely written document researching a particular area of the cultural and creative industries to a fully developed proposal for a new business.

Skills

You can expect to develop an independence and integrity in developing creative ideas. You will be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You will also develop team-working and leadership skills, and effective business and communication skills.

Careers

The programme will enable those who have previously studied an area of creative study/practice, to start a career developing a business arising from an existing or new creative practice. This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'. The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Overview

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

- The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures.
- The course allows plenty of time and support for portfolio development, helping students to secure creative roles after graduation.
- Advertising at Solent has been supported by local and national advertising agencies including Thinking Juice, Five by Five, EHS 4D Group, Fallon, Beattie McGuinness Bungey, Karmarama, We Are Social and The Work Club. The course team continue to build new relationships.
- Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.
- Southampton Solent’s advertising staff encourage students to work on projects in collaboration with those from other creative disciplines, mirroring industry practices.
- Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
- The course concludes with a final master’s project. Students will work on either a dissertation or a practical project, focusing on an area that is relevant to their future career ambitions.
- Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.
- Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

The industry -

The evolution of the internet has created an explosion in the number of advertising channels available to businesses, creating even more chances for motivated graduates to pursue a career in advertising.
Advertising career progressions are known to be varied and interesting, offering a range of different positions including art direction, copywriting, account management and strategic campaign planning.

The programme -

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is taught through seminars and workshops, with an emphasis on creativity and critical thinking.

Work experience -

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency.

Assessment -

Assessment includes: creative portfolios, presentations, reflective portfolios and essays, using industry-standard media production facilities.

Our facilities -

We have a fully equipped IT centre, with both PC and Mac computers featuring industry-standard software packages including Adobe Creative Suite, and video and audio editing programmes. Training and access to photographic equipment is also available.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information. We also have our own e-learning facilities, social networking sites and blogs.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Following this course, you will be well placed for a variety of careers in national or international advertising agencies.

Suitable roles for graduates include:

- Copywriting
- Media buying
- Account management
- Art direction.

Links with industry -

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures.
You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts.
You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Transferable skills -

You will develop a range of skills, encompassing creative thinking, problem-solving, writing and art direction, along with experience in presentation and teamwork.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £4,635

International full-time fees: £11,260

UK and EU part-time fees: £2,320 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Could your career prospects benefit from a postgraduate advertising degree? Southampton Solent’s MA Creative Advertising programme will help equip you with the creative skills and industry awareness required to thrive in a range of in-house, agency or freelance advertising roles.

Read less
This programme allows you to develop the business/entrepreneurial skills and attributes to commercialise on your creative and cultural practices and/or knowledge- http://www.gold.ac.uk/pg/ma-creative-cultural-entrepreneurship-fashion/. Read more
This programme allows you to develop the business/entrepreneurial skills and attributes to commercialise on your creative and cultural practices and/or knowledge- http://www.gold.ac.uk/pg/ma-creative-cultural-entrepreneurship-fashion/

The Fashion Pathway of the MA in Creative & Cultural Entrepreneurship allows you to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these.

The MA will be taught in partnership by a number of departments within Goldsmiths and with key individuals and organisations in the creative and cultural industries sector.

Our collective approach is to integrate entrepreneurship within the development of creative practices and to take a ‘creative’ approach to the development of new businesses and the infrastructure that supports them.

Contact the department

If you have specific questions about the degree, contact the Admissions Tutor.

Modules & Structure

The programme contains four taught modules and a further dissertation/portfolio component.

You'll have a range of choices throughout the degree enabling you to design a pathway that is most relevant to your academic, business and career ambitions.

All students take modules I and III, and you can choose between options in fashion and design for modules II and IV.

Attendance is mandatory for all taught sections of the programme. To encourage collaborative learning we try to teach all students together wherever possible, irrespective of their particular pathway.

Module I: Theories of the Culture Industry: work, creativity and precariousness- 30 credits
Module II: Creative Practice- 30 credits
Module III: Entrepreneurial Modelling- 30 credits

Module IV: Entrepreneurial Practices and Modes of Production within one creative industry sector

You can choose from two strands for this module (i) College-Based and (ii) Internship.

(i) College-based

Delivered by the partner departments – these modules deal with creative sector issues and case studies within a specific discipline, although taking into account the cross-over with other areas – including Performing Arts (theatre and dance), Visual Arts, Music, Design, Media & Communications, Publishing and Computing. As well as studying producing companies, this would also include consideration of creative agencies relating to the above. The programme will start with the above areas but in this modular system can easily expand to include other subjects.

Computing offers Sector overview: Games and Interactive Entertainment Industries.

Design offers Sector overview consisting of: Component A – Design and Futuring, and Component B – Business and Design, or an industry placement.

Drama offers A Sector overview: Cultural Policy and Practice combined with management practice in audience development and fundraising.

Fashion offers Designing Fashion, taught by the Department of Design (subject to approval).

Media and Communications offers Either an industry placement, assessed by placement report, or an industry contextual module: Media Landscapes.

Music offers Sector overview of Music industries (a) combined with management practice in audience development and fundraising.

(ii) Internship

You will undertake an internship within an SME, Producing or Research Organisation within the cultural and creative industries. There will be initial taught/tutorial sessions on managing an internship and experiential learning and assessment would be by an analytical report on the ‘culture of management’ of the organisation. In some pathways this will be augmented by classes in specific skill areas (such as marketing) as you are likely to be working in skill-specific departments of organisations.

It is envisaged that the internship would be the equivalent of two to three days a week for three months, however each internship will be individually negotiated between you, the organisations (learning partner), and the department. Although duration and attendance pattern of each internship will vary, it will provide you with the context and experience to undertake the assessment. Please note that these module options are subject to ongoing revision. Any changes will be available at the start of the programme.

Module V: Dissertation or Project/Portfolio plus reflective analysis
The content and research imperatives of the dissertation/portfolio can be developed in tutorials with staff to address your individual needs. It could range from an entirely written document researching a particular area of the cultural and creative industries to a fully developed proposal for a new business.

To encourage collaborative learning we try to teach all students together wherever possible, irrespective of your particular pathway.

Skills

You can expect to develop an independence and integrity in developing creative ideas. You'll be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You'll also develop team-working and leadership skills, and effective business and communication skills.

Careers

The programme will enable those who have previously studied an area of creative study/practice to start a career developing a business arising from an existing or new creative practice. This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'. The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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This programme allows you to develop the business/entrepreneurial skills and attributes to commercialise on your creative and cultural practices and/or knowledge- http://www.gold.ac.uk/pg/ma-creative-cultural-entrepreneurship-media/. Read more
This programme allows you to develop the business/entrepreneurial skills and attributes to commercialise on your creative and cultural practices and/or knowledge- http://www.gold.ac.uk/pg/ma-creative-cultural-entrepreneurship-media/

The Media and Communications Pathway of the MA in Creative and Cultural Entrepreneurship allows you to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these.

The MA will be taught in partnership by a number of departments within Goldsmiths and with key individuals and organisations in the creative and cultural industries sector.

Our collective approach is to integrate entrepreneurship within the development of creative practices and to take a ‘creative’ approach to the development of new businesses and the infrastructure that supports them.

Contact the department

If you have specific questions about the degree, contact the Admissions Tutor.

Modules & Structure

The programme contains four taught modules and a further dissertation/portfolio component.

You'll have a range of choices throughout the degree enabling you to design a pathway that is most relevant to your academic, business and career ambitions.

All students take modules I and III, and you can choose between options offered in media for modules II and IV.

Attendance is mandatory for all taught sections of the programme. To encourage collaborative learning we try to teach all students together wherever possible, irrespective of their particular pathway.

Module I: Theories of the Culture Industry: work, creativity and precariousness- 30 credits
Module II: Creative Practice- 30 credits
Module III: Entrepreneurial Modelling- 30 credits

Module IV: Entrepreneurial Practices and Modes of Production within one creative industry sector

You can choose from two strands for this module (i) College-Based and (ii) Internship.

(i) College-based

Delivered by the partner departments – these modules deal with creative sector issues and case studies within a specific discipline, although taking into account the cross-over with other areas – including Performing Arts (theatre and dance), Visual Arts, Music, Design, Media & Communications, Publishing and Computing. As well as studying producing companies, this would also include consideration of creative agencies relating to the above. The programme will start with the above areas but in this modular system can easily expand to include other subjects.

Computing offers Sector overview: Games and Interactive Entertainment Industries.

Design offers Sector overview consisting of: Component A – Design and Futuring, and Component B – Business and Design, or an industry placement.

Drama offers A Sector overview: Cultural Policy and Practice combined with management practice in audience development and fundraising.

Fashion offers Designing Fashion, taught by the Department of Design (subject to approval).

Media and Communications offers Either an industry placement, assessed by placement report, or an industry contextual module: Media Landscapes.

Music offers Sector overview of Music industries (a) combined with management practice in audience development and fundraising.

(ii) Internship

You will undertake an internship within an SME, Producing or Research Organisation within the cultural and creative industries. There will be initial taught/tutorial sessions on managing an internship and experiential learning and assessment would be by an analytical report on the ‘culture of management’ of the organisation. In some pathways this will be augmented by classes in specific skill areas (such as marketing) as you are likely to be working in skill-specific departments of organisations.

It is envisaged that the internship would be the equivalent of two to three days a week for three months, however each internship will be individually negotiated between you, the organisations (learning partner), and the department. Although duration and attendance pattern of each internship will vary, it will provide you with the context and experience to undertake the assessment. Please note that these module options are subject to ongoing revision. Any changes will be available at the start of the programme.

Module V: Dissertation or Project/Portfolio plus reflective analysis
The content and research imperatives of the dissertation/portfolio can be developed in tutorials with staff to address your individual needs. It could range from an entirely written document researching a particular area of the cultural and creative industries to a fully developed proposal for a new business.

Careers

The programme will enable those who have previously studied an area of creative study/practice, such as computing (games and entertainment), to start a career developing a business arising from an existing or new creative practice. This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'.

The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.

Skills

You can expect to develop an independence and integrity in developing creative ideas. You will be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You will also develop team-working and leadership skills, and effective business and communication skills.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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The School of Creative Studies and Media has a strong reputation for its synthesis of critical/theoretical work and practice, and this degree lies at the heart of its activity. Read more
The School of Creative Studies and Media has a strong reputation for its synthesis of critical/theoretical work and practice, and this degree lies at the heart of its activity. You take first semester modules in creativity and research and in media theory, before embarking on the production of a substantial practice-based dissertation under the supervision of a specialist member of staff. The dissertation includes both a reflective/critical element and a portfolio, and can be undertaken in any of the practice-based disciplines taught in the School, including writing, screenwriting, performance, television and radio production, film and documentary making, digital media writing and production, and journalism. Successful applicants for this programme will have an excellent first degree in a relevant discipline or equivalent practical/industrial experience, and a demonstrated ability to work independently to bring a self-directed project to completion.

Modules:

Media, Culture, and Creativity Theory: This module builds on one of the School of Creative Studies and Media Department’s greatest strengths, by bringing students together with other practitioners and researchers from other fields of study in a forum for a wider discourse about current research in the media and creative industries. The module will provide a systematic overview of major 20th and 21st century critical schools and theoretical approaches, which are key for an advanced understanding of how to read and analyse creative, cultural and media artefacts such as fiction, non-fiction, poetry, drama, film, video games and other new media texts.

Research Methods: This module equips you with an understanding and critical overview of key methodological issues associated with various types of research in the Media, Cultural and Creative Industries, in preparation for the dissertation.

MRes Humanities Dissertation: With guidance from academic staff, students following the MRes Humanities Dissertation module will be asked to choose a topic of their own, for further research. Students will be expected to produce an independently researched piece of work which will reflect the knowledge and skills acquired from the taught modules. The topic chosen may be specific to one culture or comparative.

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The MSc in Creative Technologies and Enterprise (CTE) is designed for people who have a grounding in computing and business skills (whether through study or experience), and are seeking to develop their creative and research abilities in order to adapt to the digital economy or prepare themselves for future research in this field. Read more
The MSc in Creative Technologies and Enterprise (CTE) is designed for people who have a grounding in computing and business skills (whether through study or experience), and are seeking to develop their creative and research abilities in order to adapt to the digital economy or prepare themselves for future research in this field. Future industries depend upon people who are equipped with creative ideas, entrepreneurial skills and technological knowledge. This course will prepare you for a rapidly-changing global digital economy in which your ability to adapt on-the-fly and make creative contributions will be your major resource.

The course has been planned with enterprise partners and offers opportunities for national and international placements throughout. It makes use of Bath Spa University’s close links with Hartham Park, with its superb digital infrastructure and many linked businesses.

The course is connected to the Integrated Master’s in Creative Technologies and Enterprise, which is a four-year programme from Bachelors level through to full Master’s. This ‘stand-alone’ Master’s has a number of features in common with that course, but also some differences, such as the expectation of prior computing and business experience, and the presence of research as a particular feature of the programme.

Underpinning your skills and knowledge will be a solid grounding in entrepreneurship, project management, software programming, and creative thinking. Through a series of creative projects you will have the opportunity to work with commercial and industrial partners to advance your understanding and experience the sector.

COURSE STRUCTURE AND CONTENT

The course will typically include national and international placements, giving you the opportunity to develop your existing skills in whatever sector of the digital and creative industries to which you may currently be committed. You will be undertaking self-devised individual or collaborative creative projects. There will be a considerable degree of autonomy associated with these projects, but they will all be the subject of prior negotiation with academic staff and industrial partners.

You will be taught research methods and undertake your own research project. Research in CTE is inherently transdisciplinary, which creates particular challenges when considering appropriate methodologies. The course will explore these fully, looking at quantitative and qualitative methods, action research and other creative methods.

You will seek to understand, through both practice and theory, the nature of both “creativity” and “innovation”. These are crucial concepts whose definition is the subject if much discussion and research. The course sets out to explore them so that you will be able to apply the knowledge that results in the professional domain. This aspect of the course is characterised by a shared sense of discovery as we work towards a full realisation.

You will encounter emerging technologies that will place you at the cutting-edge of developments in the digital economy. You will also build a solid base of research skills and methods that will provide you with the means to contribute to Research and Development or to develop your own research projects.

MODULES

Emerging Technologies: 30 credits
This module aims to develop students' knowledge of, and to provide hands-on practical engagement with, emerging creative technologies. These include cutting-edge developments in hardware, software and communications as appropriate. Significant input to the module is provided by enterprise partners working in creative technology research and development. Assessment is by critical analysis and seminar presentation.

Research Methods: 30 credits
This module provides a grounding in research methods for creative technologies projects, including the dynamics of creativity, offering students methodologies and techniques to support and develop their learning throughout their course of study. The module will cover literature reviews, creative practice research methodologies and practice-led research, as well as critical and scholarly approaches to analysis, quantitative and qualitative approaches including laboratory evaluation, surveys, case studies and action research. Students will be given techniques in methods of collaborative and cooperative working as well as systems of the development of creative ideas and research. Assessment is by critical commentary and group presentation.

Specialist Option: 30 credits
This provides an opportunity to select a module from a portfolio offered across Bath Spa University at this level.

Research Project: 30 credits
This module will give students a practical understanding of the different methods of undertaking, disseminating, and presenting research projects in creative technologies, as well as practical experience in presenting their research to an audience. The module also aims to encourage students to think about how their own creative technologies work is best communicated to a range of different audiences, ranging from academics, industry specialists and the general public. The module will consist of a series of taught lectures followed by tutorial support, while students will work towards an assessed presentation of their own research.

Industry Showcase (Major Project): 60 credits
This module aims to develop students’ individual and collaborative creative abilities in the digital economy. The module comprises a number of negotiated projects that are normally collaborative and may be undertaken locally or internationally as industrial placements or internships, which will result in a major industry showcase event. Assessment is by contribution to the showcase, portfolio of work and personal journal. There is a larger 90 credit major project which is only available in special circumstances, where students have already acquired the requisite skills and knowledge contained in one of the taught modules.

TEACHING METHODS AND RESOURCES

Teaching methods include lectures; seminars; workshops; placements; group activities; practical assignments; and research sandpits.

ASSESSMENT METHODS

Assessment is through a wide range of methods, including project reports; presentations and events; written essays or dissertations; portfolios of practical work; case studies; and reflective journals.

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Since the late 1990s governments and policy makers have increasingly recognised the importance of the contribution of culture to economic growth and other social benefits. Read more
Since the late 1990s governments and policy makers have increasingly recognised the importance of the contribution of culture to economic growth and other social benefits. Although culture is often associated with big firms and institutions most of the activity in the sector tends to be small scale. That is particularly true at the creative and enterprising phase of cultural processes. Therefore, understanding the dynamics of the creative phase is essential for people who wish to contribute to the production of culture, and
for the development of the cultural sector more generally. The course emphasises the importance of change and unpredictability
for the growth of the creative and cultural sector and locates that in broader social, economic and political processes.

The key aims of the MA are to deliver a qualification that:

- explains the contribution of the cultural and creative sectors to innovation, enterprise and employment;
- develops practical skills for the development of ideas into cultural and creative projects, enterprises and businesses;
- investigates the challenges and issues affecting the cultural and creative sector at an individual, national and global level;
- critically examines the political, economic and social dimensions of the cultural and creative sectors and
- provides an opportunity for students to collaborate with each other and with academic staff, and to connect with cultural and creative professionals from across the public and private sectors.

The course is designed for students who wish to develop and combine practical and intellectual skills at masters level. It will enable you to work individually and in small groups and require you to take initiative and responsibility for your individual development. The course is delivered by staff with both practical and research interests in the creative and cultural sector, including digital media production, theatre and performance, costume design, radio, popular music, contemporary art, culture industry and economy, cultural policy and management. It is supported by guest staff from both the public and private sector to provide the additional benefit of experience and insight.

The MA will particularly interest those who wish to develop careers in the cultural and creative sectors. A degree or background
that is related to the creative and cultural sector is relevant to be considered for admission but we welcome applications from graduates from other disciplines who can demonstrate that they have the relevant experience and motivation.

Teaching, learning and assessment

Teaching combines lectures, seminars, tutorials, case studies, simulation exercises and projects and covers a broad range of topics informed by research and a creative approach to problems. Performance is assessed through a variety of methods including essays, reports, presentations, portfolios and a dissertation or project. The final dissertation or project is designed to develop individual interest and curiosity. Class sizes will be around 15 students.

Teaching hours and attendance

Normally course modules require eight hours contact time per week. In most instances this will be delivered across two days full-time, one day part-time.

Links with industry/professional bodies

Course staff have a range of formal and informal relationships with individuals and organisations across the culture and creative sector who contribute advice, support and teaching.

Modules

The Creative Sector and Entrepreneurship/ Introduction to Culture and Economy/ Understanding Research/Writing Art and Culture/Creative Enterprise Development/ Work Organisation and Production in Culture and Creative Enterprise/ Option Modules
60 credits: Dissertation/Creative Development Project.

Careers

The course provides knowledge and insight for culture and creative enterprise development at whatever stage of the process applicants are at. The course is also suitable for people who are interested in developing knowledge of culture and creative enterprise for academic development, such as research and teaching, and support agency policy development.

Quick Facts

- Small cohort of students
- Established connections with external agencies, forms and networks
- Individual development support
- Funded places available for Scottish and EU residents

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