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Masters Degrees (Creative Industry)

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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Overview

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

- The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures.
- The course allows plenty of time and support for portfolio development, helping students to secure creative roles after graduation.
- Advertising at Solent has been supported by local and national advertising agencies including Thinking Juice, Five by Five, EHS 4D Group, Fallon, Beattie McGuinness Bungey, Karmarama, We Are Social and The Work Club. The course team continue to build new relationships.
- Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.
- Southampton Solent’s advertising staff encourage students to work on projects in collaboration with those from other creative disciplines, mirroring industry practices.
- Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
- The course concludes with a final master’s project. Students will work on either a dissertation or a practical project, focusing on an area that is relevant to their future career ambitions.
- Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.
- Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

The industry -

The evolution of the internet has created an explosion in the number of advertising channels available to businesses, creating even more chances for motivated graduates to pursue a career in advertising.
Advertising career progressions are known to be varied and interesting, offering a range of different positions including art direction, copywriting, account management and strategic campaign planning.

The programme -

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is taught through seminars and workshops, with an emphasis on creativity and critical thinking.

Work experience -

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency.

Assessment -

Assessment includes: creative portfolios, presentations, reflective portfolios and essays, using industry-standard media production facilities.

Our facilities -

We have a fully equipped IT centre, with both PC and Mac computers featuring industry-standard software packages including Adobe Creative Suite, and video and audio editing programmes. Training and access to photographic equipment is also available.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information. We also have our own e-learning facilities, social networking sites and blogs.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Following this course, you will be well placed for a variety of careers in national or international advertising agencies.

Suitable roles for graduates include:

- Copywriting
- Media buying
- Account management
- Art direction.

Links with industry -

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures.
You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts.
You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Transferable skills -

You will develop a range of skills, encompassing creative thinking, problem-solving, writing and art direction, along with experience in presentation and teamwork.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £4,635

International full-time fees: £11,260

UK and EU part-time fees: £2,320 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Could your career prospects benefit from a postgraduate advertising degree? Southampton Solent’s MA Creative Advertising programme will help equip you with the creative skills and industry awareness required to thrive in a range of in-house, agency or freelance advertising roles.

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This is a pioneering online programme offered by CREATe at the University of Glasgow. It is intended for people working in sectors where digital rights and obligations are a key concern. Read more
This is a pioneering online programme offered by CREATe at the University of Glasgow. It is intended for people working in sectors where digital rights and obligations are a key concern. Successful leadership in the digital creative economy requires linking complex legal provisions (such as copyright, trademarks, data protection and privacy) to economic analysis and strategic thinking about markets and regulation.

Why this programme

-The programme was developed by CREATe a leading copyright and IP research institute in the UK based at the University of Glasgow.
-Our online learning platform comprises cutting-edge learning tools and resources, populated with real-world research and case studies drawn from today’s creative industry challenges.
-The online structure of programme is designed to be compatible with work, and suitable for employer sponsorship and support from professional development schemes. The programme can be completed over 1, 2 or 3 years and can be studied on a modular basis.
-The programme requires previous professional engagement but no prior formal qualifications in law or economics.
-You will be able to take part in recorded lectures and events with renowned visiting speakers which take place throughout the year at CREATe.
-You will have the opportunity to network with peers from across the creative industries, policy, and technology sectors.
-On successful completion of the programme, you will have a detailed understanding of digital rights and obligations that enables strategic decisions and policy making.

Programme structure

This programme is taught online. You will take four core and two optional courses. Courses will last 8 weeks and consist of online lecture materials, readings and independent weekly activities. Assessment for each course will either be by exam or written assignment.

You will also undertake a research project, which may take the form of a Work-Based Learning (WBL) project or a dissertation. The work-based project is an opportunity for you to develop research relevant to your personal interests and work.

Core courses
-Copyright in the digital environment.
-Economics of innovation.
-Introduction to the creative economy: Law, technology & culture.
-Trademarks and brands.

Optional courses
-Information law and data management.
-Participation, communities and users.
-Regulation, policy and the creative economy.
-Strategic management in the creative economy.

Guest speakers and events

Those enrolled on the programme will have free access to all CREATe research events. The MSc will also feature video recordings of specially organised masterclasses given by leading public figures and experts from relevant disciplines (you are welcome to attend these masterclasses in person).

Industry links and employability

Creative industry workers are increasingly expected to understand the interface of intellectual property, information law and data & privacy management, and apply this knowledge. Interactive and transmedia projects often involve use of assets and creative input from across the firm – this new way of working in digital media introduces new challenges for workers used to working primarily in a single medium, or with a particular audience in mind.

Despite organisations urgently requiring professional development, there are very few credible opportunities for those working in the digital creative industries. This is pioneering executive education offering just that. We will develop future digital innovators and creative industry leaders. We aim to bridge the gap between understanding the law and understanding digital innovation. Successfully completing the programme will not only ensure you learn from the best people but it will also allow you to attach to your career the CREATe brand.

The programme is aimed principally at individuals working in the following areas
-New commercial, often digital, services that need to formalise after the start-up phase
-Large public sector initiatives involved in digitisation
-Policy organisations (government, PR, NGO).

It may also suit creative industry professionals as well as entrepreneurs in the digital creative economy.

Career prospects

This programme is ideal for those with some experience in the media or creative fields, who wish to augment their practical skills with expertise in intellectual property management. Upon successful completion of the programme, you will be well equipped to work in production and leadership roles in media organisations, or to use your acquired knowledge in the creative economy to work in policy or regulatory research and consulting roles.

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Our Creative Industries & the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. Read more
Our Creative Industries & the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. It has been developed by academics and creative economy practitioners at Kingston Business School to help you respond to emerging trends and opportunities to realise value in the creative economy.

The programme is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities. You will need a strong motivation to look beyond the traditional boundaries of your discipline, a readiness to participate in a start-up, and a willingness to work in a multi-disciplinary and experiential environment. You will work with students from all over the world and from different creative sectors. This diversity challenges you to think differently and exposes you to differing perspectives on creativity and business.

The programme now has nine generations of graduates and an active alumni network. Our graduates work in a range of creative and leadership positions ranging from freelance work in the creative sector, through to business ownership and employment in large innovative companies in the creative economy.

The creative industries are outpacing traditional industries both in the UK and the rest of the world. In the UK, the creative industries represent 5.2 per cent of the UK economy and provide 1.9 million jobs (DCMS, 2016). With the growth of the creative industries, the creative economy has grown at a rate faster than the whole of the UK economy, and was worth £133.3billion in 2014, accounting for 8.2 per cent of the UK economy (DCMS, 2016).

An increasing number of countries has now placed the creative industries at the heart of their economic development. This creates opportunities for professionals who understand the critical success factors for commercialising creativity, and are equipped with the mix of creative and business knowledge and skills.

What will you study?

This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. By the end of the programme, you will be equipped with an in-depth knowledge, understanding and skills required to successfully realise value in the creative economy context.

You will specialise and become closely involved in the practice of a specific creative industry through engagement with a real business in the creative sector. This will be the opportunity to experience practical work and realise value in a chosen creative industry:
-Advertising and marketing
-Architecture
-Crafts
-Product design, graphic design and fashion design
-Film, TV, video, radio and photography
-IT, software and computer services
-Publishing
-Museums, galleries and libraries
-Music, performing arts and visual arts

(Creative Industries Classification, Department for Culture, Media & Sport, 2015)

You will also explore the process of collaborative creativity and examine what it takes to successfully develop ideas into innovative products, service and processes. The core of the programme is a real-life business experience; working in a team, you will start and run your own creative industries business in the supportive and risk-free environment provided by Kingston Business School. Our entrepreneurship experts will guide you through the process of designing and running your own creative business, which will help you develop your creative, managerial and entrepreneurial skills.

Assessment

Assessments are innovative and include a mix of individual and group project work and formal assessments, including essays, case studies, reports and presentations, role-play, games and simulations, plus the final Personal Research Project (maximum 15,000 words). You will study in a supportive environment where regular feedback is provided by both academics and professionals.

Why study the Creative Industries & the Creative Economy MA?

The course gives you the opportunity to gain a range of knowledge, skills and experiences:
-Develop your creative, entrepreneurial, managerial and leadership skills – participate in development of a start-up, pitch to real industry experts at our "Dragons' Den", and engage with a variety of professionals and entrepreneurial businesses.
-Experience practical work in a chosen creative industry by engaging with a real creative industries business to develop your CV and your understanding of the creative sector.
-Learn the fundamentals of business management theory and practice from the specific perspective of the creative industries, in the diverse and evolving context of the creative economy.
-Experience regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events such as Frieze Art Fair that connect the creative industry to the local community and enable you to build a valuable network.
-Experience excellent teaching – the Creative Economy MA course is ranked as one of only six UK Eduniversal Best Masters in -Entrepreneurship. It is also ranked as one of the best entrepreneurship masters in the world by the Eduniversal masters ranking 2015/16, and Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.
-Earn a degree with prestigious international accreditation – Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.
-Finish the course with an international network of contacts – the programme has an active alumni network and our students come from all over the world to study the course.

Will this course suit me?

The Creative Industries & the Creative Economy MA is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities.

-Are you a creative practitioner? We will give you the opportunity to gain first-hand experience in creating a product or service and taking it to markets.
-Are you a manager in a creative business? We will help you understand the processes of managing creativity and innovation and enhance your skills as a creative leader with a good grasp of strategy and appropriate business and management skills.
-Have you got years of experience? If you have substantial experience, you could benefit from undertaking the personal research project that will help you to apply your new skills and expertise to your specialist sector and enable you to identify new opportunities in the creative economy.

Course structure

Below are the core modules for this course:

Modules
-Mapping the Creative Economy
-Design Thinking for Start-ups
-Experiencing the Creative Industries - Professional Practice
-Conducting Collaborative Creativity
-Managing a Creative Business
-Personal Research Project/Gaining Insights

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The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. Read more

Overview

The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. The role of creative director within fashion and beauty is multi-faceted and varied. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.

- Students study a curriculum with a unique focus on the increasingly in-demand role of art director.
- Students learn how to strategically guide imagery, style and brand to align with overarching creative and corporate directions.
- This course is specifically geared towards those who wish to pursue art direction within the fashion and beauty industry.
- After graduation, students will be able to apply their knowledge to a range of areas within fashion and beauty including magazine publication, event production, e-commerce and advertising.
- The professional practice unit gives students the chance to delve deep into their chosen industry, researching potential next steps and exploring career opportunities.
- Students benefit from the course’s strong focus on employability and are expected to carry out one month of work experience during their studies.
- Course staff hold a wealth of experience within fashion, beauty and the wider creative industries, opening up opportunities for industry engagement and guest speakers.

The industry -

Creative directors specialise in reading, interpreting and making use of complex visual language; using their unique vision of fashion and beauty to sell products and support brands across a range of different visual mediums. Southampton Solent’s MA Creative Direction for Fashion and Beauty programme offers students a unique opportunity to build the image-making, creative thinking and project management skills required to thrive in this prominent role.

The course examines a wide range of processes and practices found in high-level creative leadership, helping students to develop an expert understanding of fashion and beauty imagery within the contexts of culture, ethics and sustainability.

The programme -

Solent’s fashion and beauty programmes have strong links with industry, giving students the chance to work with experienced academics and industry professionals. Students can leverage these industry links when they are looking for work placements as part of the essential work-based learning unit.

Students also benefit from a programme of guest lectures throughout the course, with representatives from fashion, beauty, media, retail and other creative industries coming to campus and sharing their experiences. Recent events have included a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.

The course culminates in a final major project, where students can either write a thesis or produce a major practical outcome. Students will have access to a wide range of industry-standard facilities in support of this project. Available facilities include photography studios; film studios; make-up studios; cameras; location lighting kits; ‘infinity cove’ studios and Mac suites with the latest industry software.

Course Content

Teaching, learning and assessment -

The course will be taught through a combination of seminars, technical workshops, small group sessions and 1:1 tutorials.

Work Experience -

The professional practice unit has been specifically designed to equip master’s students with an in-depth knowledge of their chosen industry and to give them the insights required to plan their long-term career. Students will be supported as they produce reflective professional development plans.

Work-based learning is essential to student development development. Students will be required to secure a work placement, freelance assignment or relevant work related experience in order to strengthen their knowledge and refine practical skills.

Assessment -

Assessment is through projects, reports and a dissertation.

Our facilities -

Available facilities include photography studios; film studios; make-up studios; camera loans; location lighting kits; an ‘infinity cove’ facility; and Mac suites with the latest industry software.

Web-based learning -

The course will be supported by a dedicated set of online resources. The course’s virtual learning environment will contain the unit descriptor, reading list, week by-week teaching and learning schemes, tutors’ contact details and availability, assessment briefs, grading criteria and details of assessment submission.

Students will also be expected to engage with social and web based media as a part of their professional development. This may include Facebook, Instagram, YouTube, Tumblr, Snapchat, Twitter and blogging platforms.

Students will also benefit from access to online journals and subscription based websites including Berg Fashion Library, WGSN, WWD and Mintel.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

The role of creative director has become prevalent in the fashion and beauty industries in recent years. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event. As such, graduates may find themselves working with fashion and beauty brands, magazines, retail businesses, media production companies or communications agencies.

Links with industry -

Industry professionals share their knowledge and experiences with students through guest presentations, lectures, one-to-one tutorials and portfolio-viewing workshops.
Recent visiting lecturers have included: Caryn Franklin, Perry Curties, Iain R Webb, Wayne Johns, Bruce Smith, Ellen Rogers, Hannah Al-Shemmeri, Elaine Waldron, Maria Bonet and Richard Billingham.

Transferable skills -

The programme area and its staff have strong links with the industry, recently hosting a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £6,695 per year

International full-time fees: £11,260 per year

UK and EU part-time fees: £3,350 per year

International part-time fees: £5,630 per year

Other costs -

Compulsory costs: Hard drive, hosting, domain name

Optional costs: Creative software packages.

Trips offered to undergraduate students include New York and Paris - costs vary according to current prices. It is anticipated that these trips will also be offered to postgraduate students.

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Solent’s MA Creative Direction for Fashion and Beauty programme encourages students to develop high level research and critical thinking skills. For those who wish to pursue PhD study after graduation, this represents the perfect opportunity to identify potential research areas.

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Our programme will build your confidence and technical ability in composing creative prose and/or poetry, while deepening your critical awareness of the cultural, literary and theoretical history of text production. Read more
Our programme will build your confidence and technical ability in composing creative prose and/or poetry, while deepening your critical awareness of the cultural, literary and theoretical history of text production.

Teaching is research-led, so you benefit from the individual expertise and passion of a vibrant, multidisciplinary group of published authors and academics, including our Poet in Residence and Distinguished Writer in Residence.

PROGRAMME OVERVIEW

The MA Creative Writing programme will hone your research and writing skills to produce critically informed prose or poetry, and creative criticism. We will help you to locate your work in its literary and cultural context, and you will have the chance to reflect on your creative process and the finished work.

You will have access to a yearly calendar of events hosted at the University created to broaden your thinking, and develop your writing skills such as the Morag Morris Poetry Lecture, the annual Surrey New Writers’ Festival and the Surrey Poetry Festival.

The MA in Creative Writing provides a strong foundation to embark upon a career in writing, communications, publishing, marketing, advertising, journalism or teaching, or to undertake a PhD.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and an extended portfolio.

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand
-Research and Writing Skills I
-Research and Writing Skills II
-Literary Scholarship and Creativity I
-Literary Scholarship and Creativity II
-Creative Writing Workshop I
-Creative Writing Workshop II
-Extended Portfolio
-Open Essay I
-Open Essay II
-Special Author I
-Special Author II
-Open Creative Piece I
-Open Creative Piece II
-Beat Writing
-Realism and Its Critics
-Found Materials: Poetry and Practice
-Advanced Studies in 19th Century Literature
-Advanced Studies in 20th and 21st Century Literature
-Literature and Science
-Issues in Literary Translation
-Identity: Communication in Practice
-Organisations and Written Communications
-Children’s Literature
-Screenwriting

EDUCATIONAL AIMS OF THE PROGRAMME

The MA Programme in Creative Writing will prepare graduates to undertake a PhD programme in the relevant field.

It will also provide students with the transferable skills of creative writing, critical thinking, textual analysis and communication that are attractive to a wide range of employers, from the cultural industries to marketing and advertising to tourism and leisure to the civil service and public/private partnerships.

It is designed to build confidence and technical ability in a variety of modes of imaginative writing, and to provide students with a clear-eyed grounding in contemporary and historical contexts of text production and circulation, including practical advice on the workings of the publishing industry.

Devoted to assisting students to understand and meet the challenges of producing high quality creative writing in poetry and prose, the programme also provides advanced understanding of the contexts, theoretical paradigms, methodologies and modes of interpretation that are vital in a full understanding of literary production.

The main aims are to:
-Produce work that reflects a high level of technical ability and engages productively with its historical, cultural and literary contexts
-Acquire sound knowledge of the major principles of literary criticism
-Reflect on their own practice as literary critics and how this can help to improve their own creative practice

As a Master’s level programme, it also aims to instil in students the capacity for carrying out independent research.

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding
-Demonstrate a thorough understanding of the main principles and challenges of creative writing
-Relate developments in the field of literary studies to the social, political and historical contexts of their own creative work
-Distinguish different approaches to literary studies and reflect upon these in their own
-Develop a critical engagement with various theoretical approaches and methods
-Recognize the critical language required in advanced literary studies
-Identify and explain relevant techniques and strategies for producing high quality creative writing

Intellectual / cognitive skills
-Able to critically appraise scholarly and creative writing
-Able to strategically develop research skills for retrieving information crucial for understanding the context of textual production
-Able to conduct conceptual and advanced research related to specific creative projects
-Able to formulate and address research questions relating to creative and research projects

Professional practical skills
-Able to produce high-quality creative work in and analysis of a variety of literary genres
-Able to verbally present abstract ideas and concepts in a clear and appropriate fashion
-Able to confidently deal with reading complex texts
-Able to acquire a sound knowledge of the key debates in literary studies
-Able to acquire review/evaluation skills for textual analyses at M-level
-Able to combine an understanding of text and context within and between periods

Key / transferable skills
-Display competence in a range of skills at postgraduate level, including creative writing, advanced analysis and synthesis of arguments, presentation, the conducting of independent research, and the efficient processing of complex ideas and arguments
-Collaborate by working in small groups to exchange ideas and engage in debates
-Develop knowledge in a specialized subject, area or period and command of terminology
-Organize, research and deliver a sustained piece of work to a high standard
-Create and carry out a research project of significant complexity
-Reflect upon the knowledge gained and incorporate this into independent learning strategies
-Manage learning self-critically
-Exercise initiative and personal responsibility

ACADEMICS AND EVENTS

As a student on this Masters, you will benefit from the expertise of a vibrant, multidisciplinary group of published academics and authors.

You will have access to a number of conferences, seminars and workshops hosted throughout the year. These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

Writers to have recently visited the University of Surrey include:

Novelists
-Iain Sinclair
-Monica Ali
-Jaspreet Singh
-Nikita Lalwani

Poets
-J.H. Prynne
-Robert Fitterman
-Allen Fisher
-Gilbert Adair

Critics
-Rod Mengham
-Bernard O’Donoghue
-Barbara Hardy

Each year’s cultural activities begin with the Morag Morris Poetry Lecture on campus by a visiting speaker and feature readings by students at the Guildford School of Acting.

The annual Surrey New Writers’ Festival and Surrey Poetry Festival – both affiliated with the Creative Writing programmes at the University of Surrey – aim to engage with writing and creativity in dynamic ways, and involve readings, book signings, performances, panel discussions and more.

This graduate program is delivered by the University's Creative Writing team, all of whom are published authors and poets:
-Dr Paul Vlitos, Lecturer in Creative Writing
-Dr Holly Luhning, Lecturer in Creative Writing
-Dr Stephen Mooney, Lecturer in Creative Writing and former Poet in Residence
-Dr Angela Szczepaniak, Lecturer in Creative Writing

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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​The MA Creative Writing at Cardiff Metropolitan University is taught by published writers and researchers. The course is aimed to support you while you develop and hone your critical and creative writing skills, particularly in the field of fiction. Read more

Course Overview

​The MA Creative Writing at Cardiff Metropolitan University is taught by published writers and researchers. The course is aimed to support you while you develop and hone your critical and creative writing skills, particularly in the field of fiction. You can take our MA for professional development purposes, in order to enhance your career, and to increase your likelihood of publication. The MA will also help you specialise in the areas of creative practice and contemporary writing in order to pave the way for doctoral study.

We have expertise across a number of fields and our academic community is vibrant and dynamic with strong industry links. We have a focus on the contemporary that is underpinned with expertise in historical periods.

One of the great strengths of the programme is its flexibility. MA Creative Writing can be studied either full or part time. Modules can be taken individually, allowing you to control the pace and depth of your postgraduate study. Programme delivery is enhanced by the university's commitment to e-learning.

See the website https://www.cardiffmet.ac.uk/education/courses/Pages/Creative-Writing---MA.aspx

​Course Content​​

All of our modules are co​re and are delivered over one year full time or two years part time.

Term 1
- Researching Humanities
Researching Humanities will introduce you to research methods at MA level. The module provides a thorough breakdown of research methods across the fields of Creative Writing and English Literature. This module is taught across all of our MA Creative Writing and English Literature pathways and it is also a great opportunity for you to get to know your peers.

- Short Story Writing
Short Story Writing provides a thorough introduction to the short story. This is done through two distinct, but integrated, approaches: a critical analysis of the development of the short story, with particular focus on twentieth century and contemporary writing; and through the creative practice itself. Each week you'll be encouraged to explore key techniques and approaches in your own writing through writing workshops.

- New & Experimental Writing
In New and Experimental Writing you will encounter a range of transgressive texts from the twentieth and twenty-first centuries. Starting with the avant-garde, the module proceeds chronologically to the contemporary. We interrogate what it means to transgress aesthetic norms at various points in time and take into consideration historical and cultural context to consider whether there might be a connection between the challenging of literary and social standards. You will be able to approach these texts via a number of methodologies, including theoretical and creative.

Term 2
- Novel Writing
Novel Writing extends and deepens your engagement with fiction writing. The module provides you with a thorough introduction to the novel as a distinct fictional genre focussing on the contemporary. As well as examining key works, you'll also be working on your own creative practice. A key part of the module focuses on the preparation of your work for publication.

- Writing the City
In Writing the City you'll explore representations of urban space through set texts and in your own creative writing. In this module you’ll examine texts that explore the urban in literary fiction, particularly throughout the twentieth and twenty-first centuries.

- Critical Practice
Critical Practice prepares you for your dissertation through which you'll be able to submit a substantial body of creative work along with a contextualising critical commentary.

- Dissertation
The Dissertation module is your opportunity to create a portfolio of writing, such as a collection of short stories or an excerpt of a novel that you are working on. The creative work will be accompanied by a critical reflection in which you contextualise your writing within a critical framework and with reference to other texts.

Learning & Teaching​

​Most modules are taught through group workshops and seminars. Some modules will also include individual tutorials and the dissertation module is delivered entirely through one-to-one tutorials with your supervisor.

In workshops and seminars full use is made of University technology and course materials will be delivered and stored through our Virtual Learning Environment. It will be possible for you to access the Virtual Learning Environment remotely and you will be encouraged to do so.

Most modules are 20 or 30 credits although we also have a 10 credit module and the dissertation is worth 60 credits. In a 10 credit module you will receive 11 hours of timetabled teaching and you will be expected to conduct 89 hours of independent study. In a 20 credit module you will receive 22 hours of timetabled teaching and you will be expected to conduct 178 hours of independent study. In a 30 credit module you will receive 33 hours of timetabled teaching and you will be expected to conduct 267 hours of independent study. The 60 credit dissertation is mainly conducted with independent study. You will receive 6 hours of tutorial supervision (this includes supervisors looking over your work) and you will be expected to conduct 594 hours of independent study.

Each student is appointed a personal tutor who will be available for academic advice, pastoral support and personal development planning. Tutors also have weekly office hours.

A critical but supportive environment is achieved through a combination of workshops, research seminars and e-learning. You will be introduced to the practicalities of preparing and submitting your work for publication.

Assessment

We have a variety of approaches to assessment across the programme depending upon the module. All creative practice modules (Short Story Writing, Novel Writing, Dissertation) are assessed through portfolios of creative work and accompanying critical essays in which you are required to reflect on your creative practice and to contextualise your work with reference to other texts. These modules also include class-based formative peer-assessment in the form of writing workshops. These do not count towards your final grade but the sessions do help you grow and reflect as a critical and creative writer.

In some modules (New and Experimental Writing, Writing the City) you can choose your method of assessment (creative portfolio and critical essay, or essay, or reflection, for example).

In the introductory Researching the Humanities module you will be ask to produce a visual representation of a chosen research method, in the form of a poster. In other modules, such as Writing the City, you will be asked to post your work to a reflective blog.

Modules also make use of Virtual Learning Environments for assessments and you may be asked to view material online and then to respond to it.

You will receive tutor support in class and through our VLE in order to prepare you for each assessment point. We also have library facilities online and at campus.

Employability & Careers​

Many of our students use the course to generate and hone their own writing for publication. Our creative practice modules are designed with eventual publication in mind. For example, in our Novel Writing module you will be taught how to write a synopsis for submission to an agent or publisher. Several of our students have had publication success (see below).

The MA is also a great choice for those wishing to enhance their employment and professional opportunities in editorial and publishing careers. The programme is suitable for those who would like to become teachers of creative writing or who are already teachers. For example, teachers of English at ‘A’ Level and GCSE often find the course suitable for professional development purposes, providing them with skills to enhance their teaching of creative writing within their current curricula or skilling them up to deliver the new Creative Writing ‘A’ Level.

Our MA is appropriate for those who would like careers in community-based education and practice. The course also prepares you for further study at PhD level at Cardiff Metropolitan University and beyond.

This degree will encourage you to develop the valuable transferable skills of autonomy, effective collaboration, self-direction, organisation, initiative and adaptability that are highly regarded in the workplace.

Recent student publishing successes:
Barbara A Stensland (MA Creative Writing) writes a blog about living with MS that has recently been published as a book, Stumbling in Flats (2015). It has been shortlisted for The International Rubery Book Award 2015.

Emre Karatoprak (MA Creative Writing) had his first novel published on Amazon, Türbülans (2013).

Alex Sambrook (MA Creative Writing) had a short story shortlisted in the prestigious Bridport Short Story Competition (2012).

Stacey Taylor, (MA English & Creative Writing), won the It Started With a Kiss competition run by Authonomy in November 2011 with a 416 word flash fiction.

Find information on Scholarships here https://www.cardiffmet.ac.uk/scholarships

Find out how to apply here https://www.cardiffmet.ac.uk/howtoapply

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​MA English Literature & Creative Writing is a rewarding taught degree, combining the study of English Literature with the theoretical and practical component of fiction writing. Read more

Course Overview

​MA English Literature & Creative Writing is a rewarding taught degree, combining the study of English Literature with the theoretical and practical component of fiction writing.

The MA is taught by published writers and researchers. The course is aimed to support you while you develop and hone your critical and creative writing skills, particularly in the field of fiction. You can take our MA for professional development purposes, in order to enhance your career and to increase your likelihood of publication. The MA will also help you specialise in the areas of creative practice as well as contemporary and historical literature in relation to place and space in order to pave the way for doctoral study.

We have expertise across a number of fields and our academic community is vibrant and dynamic with strong industry links.

The English Literature part of the degree analyses historic and contemporary textual representations of place, theorising cultural practices of location and space. The Creative Writing modules are specifically designed to develop you as a writer of fiction.

One of the great strengths of the programme is its flexibility. MA English Literature and Creative Writing can be studied either full or part time. Modules can be taken individually, allowing you to control the pace and depth of your postgraduate study. Programme delivery is enhanced by the university’s commitment to e-learning​.

See the website https://www.cardiffmet.ac.uk/education/courses/Pages/English-and-Creative-Writing---MA.aspx

Course Content​​

All of our modules are core and are delivered over one year full time or two years part time.
Term 1
- Researching Humanities
Researching Humanities will introduce you to research methods at MA level. The module provides a thorough breakdown of research methods across the fields of Creative Writing and English Literature. This module is taught across all of our MA Creative Writing and English Literature pathways and it is also a great opportunity for you to get to know your peers.

- Short Story Writing
Short Story Writing provides a thorough introduction to the short story. This is done through two distinct, but integrated, approaches: a critical analysis of the development of the short story, with particular focus on twentieth century and contemporary writing; and through the creative practice itself. Each week you'll be encouraged to explore key techniques and approaches in your own writing through writing workshops.

- Literature and Landscapes
In Literature and Landscapes, you’ll examine artistic and literary representations of landscape, and engage with the complex social, cultural and aesthetic factors that contribute to the formation of identity. The module provides a comparative foundation from which you’ll consider representations of the urban encountered in Writing the City.

Term 2
- Novel Writing
Novel Writing extends and deepens your engagement with fiction writing. The module provides you with a thorough introduction to the novel as a distinct fictional genre focussing on the contemporary. As well as examining key works, you'll also be working on your own creative practice. A key part of the module focuses on the preparation of your work for publication.

- Writing the City
In Writing the City you'll explore representations of urban space through set texts and in your own creative writing. In this module you’ll examine texts that explore the urban in literary fiction, particularly throughout the twentieth and twenty-first centuries.

- Critical Practice
Critical Practice prepares you for your dissertation through which you'll be able to submit a substantial body of creative work along with a contextualising critical commentary.

- Dissertation
The Dissertation module is your opportunity to create a portfolio of writing, such as a collection of short stories or an excerpt of a novel that you are working on. The creative work will be accompanied by a critical reflection in which you contextualise your writing within a critical framework and with reference to other texts.

Learning & Teaching​

​Most modules are taught through group workshops and seminars. Some modules will also include individual tutorials and the dissertation module is delivered entirely through one-to-one tutorials with your supervisor.

In workshops and seminars full use is made of University technology and course materials will be delivered and stored through our Virtual Learning Environment. It will be possible for you to access the Virtual Learning Environment remotely and you will be encouraged to do so.

Most modules are 20 or 30 credits although we also have a 10-credit module and the dissertation is worth 60 credits.

In a 10-credit module you will receive 11 hours of timetabled teaching and you will be expected to conduct 89 hours of independent study. In a 20-credit module you will receive 22 hours of timetabled teaching and you will be expected to conduct 178 hours of independent study. In a 30-credit module you will receive 33 hours of timetabled teaching and you will be expected to conduct 267 hours of independent study. The 60-credit dissertation is mainly conducted with independent study. You will receive 6 hours of tutorial supervision (this includes supervisors looking over your work) and you will be expected to conduct 594 hours of independent study.

Each student is appointed a personal tutor who will be available for academic advice, pastoral support and personal development planning. Tutors also have weekly office hours.

A critical but supportive environment is achieved through a combination of workshops, research seminars and e-learning. You will be introduced to the practicalities of preparing and submitting your work for possible publication.

Assessment

We have a variety of approaches to assessment across the programme depending upon the module. All creative practice modules (Short Story Writing, Novel Writing, Dissertation) are assessed through portfolios of creative work and accompanying critical essays in which you are required to reflect on your creative practice and to contextualise your work with reference to other texts. These modules also include class-based formative peer-assessment in the form of writing workshops. These do not count towards your final grade but the sessions do help you grow and reflect as a critical and creative writer.

In some modules (Writing the City) you can choose your method of assessment (creative portfolio and critical essay, or essay, or reflection, for example). In other modules (Literature and Landscapes) you will be asked to produce an essay.

In the introductory Researching the Humanities module you will be ask to produce a visual representation of a chosen research method, in the form of a poster. In other modules, such as Writing the City, you will be asked to post your work to a reflective blog.

Modules also make use of Virtual Learning Environments for assessments and you may be asked to view material online and then to respond to it.

You will receive tutor support in class and through our VLE in order to prepare you for each assessment point. We also have library facilities online and at campus.​

Employability & Careers​

Many of our students use the course to generate and hone their own writing for publication. Our creative practice modules are designed with eventual publication in mind. For example, in our Novel Writing module you will be taught how to write a synopsis for submission to an agent or publisher. Several of our students have had publication success (see below).

The MA is also a great choice for those wishing to enhance their employment and professional opportunities in editorial and publishing careers. The programme is suitable for those who would like to become teachers of English literature and creative writing as well as those who are already teachers. For example, teachers of English at ‘A’ Level and GCSE often find the course suitable for professional development purposes, providing them with skills to enhance their teaching of English literature creative writing within their current curricula or skilling them up to deliver the new Creative Writing ‘A’ Level.

Our MA is appropriate for those who would like careers in community-based education and practice. The course also prepares you for further study at PhD level at Cardiff Metropolitan University and beyond.

This degree will encourage you to develop the valuable transferable skills of autonomy, effective collaboration, self-direction, organisation, initiative and adaptability that are highly regarded in the workplace.

Recent student publishing successes:
Barbara A Stensland (MA Creative Writing) writes a blog about living with MS that has recently been published as a book, Stumbling in Flats (2015). It has been shortlisted for The International Rubery Book Award 2015.

Emre Karatoprak (MA Creative Writing) had his first novel published on Amazon, Türbülans (2013).

Alex Sambrook (MA Creative Writing) had a short story shortlisted in the prestigious Bridport Short Story Competition (2012).

​Stacey Taylor, (MA English & Creative Writing), won the It Started With a Kiss competition run by Authonomy in November 2011 with a 416 word flash fiction.

Find information on Scholarships here https://www.cardiffmet.ac.uk/scholarships

Find out how to apply here https://www.cardiffmet.ac.uk/howtoapply

Read less
Take advantage of one of our 100 Master’s Scholarships to study Creative Writing (Extended) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Creative Writing (Extended) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in Creative Writing is a unique programme that offers integrated training in the writing of literary and media text. The MA in Creative Writing is taught by prize-winning writers of fiction, poetry and drama who provide core training and individual pathways in the major genres of contemporary literary and media writing. Modules on the Creative Writing programme are taught through workshop sessions, group work and one-to-one mentoring between students and a tutor. Courses include the writing of prose fiction, poetry, drama, screenwriting and creative nonfiction. Writers and representatives from the arts world and the publishing industry are invited to address the MA Creative Writing group about creative work and publishing. We have strong links with Swansea’s Dylan Thomas Centre, which offers a lively programme of events throughout the year.

The Extended MA (EMA) in Creative Writing is a 240-credit postgraduate qualification that is equivalent to 120 ECTS (European Credit Transfer System) and is thus a recognised Masters qualification throughout the European Union. The EMA is a standard UK MA plus an additional 60 credits (30 ECTS) and this additional coursework is undertaken in one semester at a partner institution overseas. The EMA is therefore not only an EU recognised postgraduate qualification it also adds a study abroad experience thus enhancing the qualification’s employability credentials.

Key Features of the MA in Creative Writing

- The MA in Creative Writing is taught by experienced writers and offers a wide range of writing genres including fiction, short story, poetry, drama, screenwriting and creative non-fiction.
- Drama writing is a particular strength, including the relatively new and unexplored field of Dramaturgy.
- Regular play readings and students' dramatic writing is often performed by professional actors in the Rough Diamonds mini-festival in the summer.
- Creative Writers have a close relationship with National Theatre Wales and also open-mic poetry events at local venues such as the Dylan Thomas Centre and Howl.
- There is scope for work experience with local publishers.
- The writing programme has an online journal, The Swansea Review, and students write for The Siren, a student-run online journal, and The Waterfront student newspaper.
- Creative Writing students have free membership of Literature Wales, the national literature promotion agency.
- Students are involved in the annual Writers’ Day at the Dylan Thomas Centre, where they meet editors, agents, publishers and writers to discuss the ins and outs of publication and the craft of writing.
- Students are part of a vibrant community of writers and artists – Swansea, the birthplace of Dylan Thomas, having a fair claim to being Wales’s city of culture.
- The programme has connection with and experience of the unique literary culture of Wales, home to possibly the oldest (but still vibrant) bardic tradition in Europe.

Modules

Modules on the MA in Creative Writing typically include:

• Writing Fiction
• Writing Poetry
• Genre: Writing for Stage
• Creative Non-Fiction and Travel Writing
• Nature Writing
• Screenwriting
• Writing Radio Drama
• The Art of Short Story
• Writing the Self
• International Dramaturgy

Who should Apply?

Students or Professionals interested in Creative and Professional Writing. Students interested in preparation for postgraduate research, MPhil or PhD.

MA in Creative Writing Aims

- To offer students the chance to belong to a warmly supportive community of writers, passionate about their art.
- To give students the opportunity to discuss literary matters with agents, editors and publishers.
- To provide active participation in Swansea’s burgeoning literary scene and have students’ dramatic writing performed by professional actors at the Dylan Thomas Literature Centre.
- To offer research seminars presented by eminent creative writers and academics.
- To develop study and research skills in Creative Writing research and practice methodologies.

Career Prospects

Career expectations are excellent for Creative Writing graduates. MA degree holders enter careers in professional and creative writing, publishing, education, global marketing and advertising, media, business, heritage and tourism, and performing arts. Some graduates go on to pursue further postgraduate study leading to a PhD and a career in Academia.

Student Quote

"Since graduating with an MA with Distinction in Creative Writing from Swansea University, I have published three collections of poetry, founded Grievous Jones Press, and begun lecturing in Creative Writing. In the near future I will finish my PhD in Creative Writing and have books forthcoming with Blackheath Books and Seren Books. The training, experience, and rigour of the Swansea MA in Creative Writing was invaluable for launching my career as a writer and publisher. Without the inspiration, guidance, and critique of the excellent faculty and peers, my own writing would not have grown and my flame for creation might have faltered."

David Oprava, Creative Writing, MA

Read less
Take advantage of one of our 100 Master’s Scholarships to study Creative Writing at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Creative Writing at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in Creative Writing is a unique programme that offers integrated training in the writing of literary and media text. The MA in Creative Writing is taught by prize-winning writers of fiction, poetry and drama who provide core training and individual pathways in the major genres of contemporary literary and media writing. Modules on the Creative Writing programme are taught through workshop sessions, group work and one-to-one mentoring between students and a tutor. Courses include the writing of prose fiction, poetry, drama, screenwriting and creative nonfiction. Writers and representatives from the arts world and the publishing industry are invited to address the MA Creative Writing group about creative work and publishing. We have strong links with Swansea’s Dylan Thomas Centre, which offers a lively programme of events throughout the year.

Key Features of the MA in Creative Writing

- The MA in Creative Writing is taught by experienced writers and offers a wide range of writing genres including fiction, short story, poetry, drama, screenwriting and creative non-fiction.
- Drama writing is a particular strength, including the relatively new and unexplored field of Dramaturgy.
- Regular play readings and students' dramatic writing is often performed by professional actors in the Rough Diamonds mini-festival in the summer.
- Creative Writers have a close relationship with National Theatre Wales and also open-mic poetry events at local venues such as the Dylan Thomas Centre and Howl.
- There is scope for work experience with local publishers.
- The writing programme has an online journal, The Swansea Review, and students write for The Siren, a student-run online journal, and The Waterfront student newspaper.
- Creative Writing students have free membership of Literature Wales, the national literature promotion agency.
- Students are involved in the annual Writers’ Day at the Dylan Thomas Centre, where they meet editors, agents, publishers and writers to discuss the ins and outs of publication and the craft of writing.
- Students are part of a vibrant community of writers and artists – Swansea, the birthplace of Dylan Thomas, having a fair claim to being Wales’s city of culture.
- The programme has connection with and experience of the unique literary culture of Wales, home to possibly the oldest (but still vibrant) bardic tradition in Europe.

Modules

Modules on the MA in Creative Writing typically include:

• Writing Fiction
• Writing Poetry
• Genre: Writing for Stage
• Creative Non-Fiction and Travel Writing
• Nature Writing
• Screenwriting
• Writing Radio Drama
• The Art of Short Story
• Writing the Self
• International Dramaturgy

Who should Apply?

Students or Professionals interested in Creative and Professional Writing. Students interested in preparation for postgraduate research, MPhil or PhD.

MA in Creative Writing Aims

- To offer students the chance to belong to a warmly supportive community of writers, passionate about their art.
- To give students the opportunity to discuss literary matters with agents, editors and publishers.
- To provide active participation in Swansea’s burgeoning literary scene and have students’ dramatic writing performed by professional actors at the Dylan Thomas Literature Centre.
- To offer research seminars presented by eminent creative writers and academics.
- To develop study and research skills in Creative Writing research and practice methodologies.

Career Prospects

Career expectations are excellent for Creative Writing graduates. MA degree holders enter careers in professional and creative writing, publishing, education, global marketing and advertising, media, business, heritage and tourism, and performing arts. Some graduates go on to pursue further postgraduate study leading to a PhD and a career in Academia.

Student Quote

"Since graduating with an MA with Distinction in Creative Writing from Swansea University, I have published three collections of poetry, founded Grievous Jones Press, and begun lecturing in Creative Writing. In the near future I will finish my PhD in Creative Writing and have books forthcoming with Blackheath Books and Seren Books. The training, experience, and rigour of the Swansea MA in Creative Writing was invaluable for launching my career as a writer and publisher. Without the inspiration, guidance, and critique of the excellent faculty and peers, my own writing would not have grown and my flame for creation might have faltered."

David Oprava, Creative Writing, MA

Read less
Our unique Creative Practices and Direction programme will develop your creative-practice and leadership skills through engagement with practice-oriented theory and new collaborations. Read more
Our unique Creative Practices and Direction programme will develop your creative-practice and leadership skills through engagement with practice-oriented theory and new collaborations.

As a student of this programme, you will develop strong relationships with active professionals in your discipline and learn within a leading theatrical conservatoire that benefits from the intellectual stimulus of a major research-led university.

PROGRAMME OVERVIEW

This unique programme is aimed at creative producers and directors and those who train and work with actors and performers to develop and direct their skills.

The programme offers five specialist pathways, including actor training, choreography and movement direction, directing, musical theatre creation, and practices of voice and singing, and you will also have the opportunity to develop a specialist practice within your chosen pathway.

The programme is primarily designed for graduates in drama, theatre and dance from universities and conservatoires, but will also appeal to those who have established themselves professionally and wish to refresh their skills and perspectives and take on leadership, coaching, creative or directing roles.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and an Advanced Creative Practice module.

Students enter the MA Creative Practices and Direction to a specified pathway, personally supervised by their pathway leader, an expert in the subject area.

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Facilitating Creativity
-Interdisciplinary Pedagogies
-Dramaturgy
-The Performing Body
-Body
-Research Methods for Practice
-Integrated Practice
-Specialist Techniques
-Personal Profile Development
-Technology
-Advanced Creative Practice

Pathways

Actor Training pathway
The specialist modules for this pathway are designed to produce a versatile and effective actor trainer with the strategies and skills required to enhance and facilitate an actor’s progress. Students will examine and contextualise a number of acting methodologies to develop their own comprehensive approach to professional practice.

Movement Direction and Choreography pathway
Students on this pathway follow and practically investigate a number of techniques and ideas dealing with onstage physicality. The focus is also on the development of movement language, through the investigation of the ideas and practices of seminal dance-based ideas (Laban, Bausch, Cunningham, Fosse, Graham, Horton, etc.) and methods for working with music and sound.

Practices of Voice and Singing pathway
This pathway brings together study and practice in both singing and voice, in order to create a new paradigm for teaching and coaching in these fields, enabling students to expand, develop and reflect on their coaching styles.

Directing pathway
This programme is a practice-led pathway incorporating methodologies and techniques that focus on approaches to theatre directing, dramaturgy, collaboration with other practitioners.

Musical Theatre Creation pathway
This pathway is designed for those who wish to study writing, and creative roles specifically in Musical Theatre. These might be as a director, choreographer, composer, librettist, musical director or creative producer.

Educational aims of the programme

-Provide advanced study and practice in creative leadership and direction in theatre-making and/or the training of theatre artists, specific to the pathway chosen
-Equip students for employment in the theatre industry and/or related performing arts industries as specialist practitioners in one of the following areas: Actor Training; Directing; Movement Direction and Choreography; Musical Theatre Creation; Practices of Voice and Singing
-Provide students with integrated practical and theoretical knowledge of specialist creative and/or pedagogic practices relevant to their chosen pathway; contemporary technical and scholarly contexts; and industry-specific contexts
-Enable students to develop intellectual and practical skills to inform and articulate self-reflection and critical awareness, through specialist study and practice, and work with other students in cognate fields
-Develop critical and independent practitioners imbued with a sense of learning as a lifetime pursuit via a commitment to professional and personal development

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
-Understand critical, contextual, conceptual and ethical dimensions of creative practices, leadership and facilitation in theatre and performance practices
-Articulate the practitioner’s relationship with key creative and production colleagues, performers, industry professionals and audiences
-Comprehend the implications and potential for theatre and wider performing arts practices presented by key developments in creative processes, training and producing regimes, and contexts for preparation and production
-Demonstrate an awareness of recent developments and specific techniques in the relevant specialist pathway
-Generate ideas, concepts, proposals, processes, solutions and/or perspectives independently and/or collaboratively in response to set briefs and/or as self-initiated activity
-Employ both convergent and divergent thinking in processes of observation, investigation, speculative enquiry, conceptualisation, facilitation and/or making
-Critically evaluate one’s knowledge and understanding of relevant performance/pedagogic practice
-Interact effectively with others through collaboration, collective endeavour and negotiation
-Demonstrate leadership skills, providing clarity and direction for others
-Demonstrate competence with specialist creative/facilitative theatre and performing arts practices (specific to the pathway followed)

Knowledge and understanding
-Understand critical, contextual, conceptual and ethical dimensions of creative practices, leadership and facilitation in theatre and performance practices
-Articulate the practitioner’s relationship with key creative and production colleagues, performers, industry professionals and audiences
-Comprehend the implications and potential for theatre and wider performing arts practices presented by key developments in creative processes, training and producing regimes, and contexts for preparation and production
-Demonstrate an awareness of recent developments and specific techniques in the relevant specialist pathway
Intellectual / cognitive skills
-Generate ideas, concepts, proposals, processes, solutions and/or perspectives independently and/or collaboratively in response to set briefs and/or as self-initiated activity
-Employ both convergent and divergent thinking in processes of observation, investigation, speculative enquiry, conceptualisation, facilitation and/or making
-Critically evaluate one’s knowledge and understanding of relevant performance/pedagogic practice
-Manage and make appropriate use of the interaction between context, brief, planning, process, outcome and critical reflection.
-Analyse information and experiences, formulate independent judgments, and articulate reasoned arguments through reflection, review and evaluation
-Source and research relevant material, assimilating and articulating relevant findings
-Formulate reasoned responses to the critical judgments of others
-Identify personal strengths and needs, and reflect on personal development, adapting plans accordingly

Professional practical skills
-Select, evaluate, adapt and make appropriate use of techniques, materials, processes and partnerships
-Develop ideas through to outcomes
-Demonstrate skills in communication, expression and facilitation
-Utilise appropriate discipline-specific languages to investigate, analyse, articulate and apply ideas and information
-Demonstrate competence with specialist creative/facilitative theatre and performing arts practices (specific to the pathway followed)
-Present ideas and work to co-creators, performers, audiences and other stakeholders, as appropriate, in a range of situations
-Seek and respond to the views of others in the development or enhancement of their work
-Work in combination with others in relevant performing arts settings, demonstrating skills in teamwork, negotiation, organization, and decision-making

Key / transferable skills
-Interact effectively with others through collaboration, collective endeavor and negotiation
-Demonstrate leadership skills, providing clarity and direction for others
-Work effectively as part of a team and in pursuit of shared goals
-Study independently, set goals, manage own workloads and meet deadlines
-Anticipate and accommodate change, and work within contexts of ambiguity, uncertainty and unfamiliarity
-Source, navigate, select, retrieve, evaluate, manipulate and manage information from a variety of sources
-Select and employ communication and information technologies
-Demonstrate resourcefulness and entrepreneurship

FACILITIES, EQUIPMENT AND ACADEMIC SUPPORT

The School of Arts facilities include the 200-seat theatre in the Ivy Arts Centre, dark and light studios, digital creation stations and editing facilities, scenic, props and costume workshops, and interconnected sound recording and music facilities.

Teaching and workshop activity takes place largely in GSA’s dedicated rehearsal rooms, performance studios and design workshops. Lectures, presentations and seminars will occur in rooms across campus.

The University Library contains the majority of set texts, key journals, scripts, play texts and video materials necessary for the programme. Students have access to extensive facilities through the virtual learning environment, SurreyLearn, and IT Services.

Additional support is available in the Learning Resource Centre in the University Library.

Equipment is provided on a project-by-project basis according to the nature of the work in hand and the parameters of the project, which are negotiated with the tutor.

Facilities and equipment for production work will be booked by students according to specific project briefings and advertised resource parameters.

Academic support is provided by way of ongoing contact with the programme director and module leaders, group briefings and feedback, individual tutorials, and mentoring.

The programme makes use of a peer feedback system designed to provide a useful and supportive account of areas of strength and effectiveness, along with areas for improvement.

You are encouraged to identify personal learning and creative objectives that can be pursued in alignment with group project work.

RESEARCH

The School of Arts includes study in dance, digital arts, film, music, sound and theatre, with research activity in all areas, often with significant interdisciplinary connections.

With an integrated approach that comprises documentation, analysis and performance, Surrey’s agenda for research aims to engage critically with the past and present, while rigorously articulating new frameworks for understanding and practising the arts and culture in the twenty-first century.

Research infrastructure includes the Digital World Research Centre and the Laban Archive in the National Resource Centre for Dance (NRCD).

The School of Arts hosts and supports established research centres, research groupings and networks as well as individual research projects. Our research extends to partnerships with the artistic community, for instance, in support of public debates or in the dissemination of documentation for arts practice through the digital and print media.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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Delivered by expert practitioners and aimed at graduates from various disciplines and industry professionals wishing to broaden their skills across film, digital, media, photography, writing and performance. Read more
Delivered by expert practitioners and aimed at graduates from various disciplines and industry professionals wishing to broaden their skills across film, digital, media, photography, writing and performance. This programme equips you for a creative media career, offering network contacts, an impressive portfolio and essential practical skills.

About the programme

This unique programme will help you explore and consolidate your creative identity, working with others from diverse creative backgrounds to nurture your creative potential and create new opportunities to help sustain your career.

Informed by research excellence and expert professional practice, the programme will bring out your creative potential, while providing the critical focus essential to respond flexibly to new opportunities and sustain your career.

Practical experience

The Pg Diploma and Masters programmes offer work-related learning through the module Creative Skills 2, either as a placement in the screen and broadcast industries and/or work on a professional project.

Your learning

There are three stages:

- Postgraduate Certificate (60 credits):
Core modules (20 credits each at SCQF 11 unless otherwise noted) include:
• Creative Skills 1 – introducing new creative skill areas in short creative projects

• Critical Media Contexts – an essential overview of contemporary critical debate

• Creative Media Practice – intensive CPD workshops with reflective analysis

Students choose one option including:
• Motion Graphics (SCQF 10)
• Producing for Film & Television (SCQF 10)
• Producing Factual Formats (SCQF 10)
• Writing the One Act Play (SCQF 10)
• Music Film and Sound Aesthetics (SCQF 10)
• Podcasting and New Media (SCQF 10)

- Postgraduate Diploma (120 credits):
• Creative Skills 2 – a placement in the screen and broadcast industries and/or work on a professional project

• Collaborative Project – a previous venture won the 2013 BAFTA New Talent Award

• Research: Critical Development – introduction to research methods associated with creative practice and preparation of a creative research proposal

- MA (180 credits):
A substantial practice-led research project, e.g. production of a feature screenplay, a documentary or digital media project. Previous successful Masters creative projects include an e-publishing project for fairy stories which was subsequently funded by Creative Scotland.

Our Careers Adviser says

Graduates have found roles such as independent producer; scriptwriter; TV development producer; documentary maker; and digital media producer/ developer. For graduates of design for the moving image, careers include artist filmmaker and motion graphics designer.

Financial support

In session 2015/16 the Postgraduate Diploma element of this programme carried SAAS postgraduate loan funding for eligible students. Check http://www.saas.gov.uk for 2016/17 loan info.

Great facilities

Accreditation by Creative Skillset, the Sector Skills Council for Creative Media, has led to the creation of the UWS Creative Media Academy. Operating across our campuses and through the UWS Glasgow Creative Enterprise Cluster, the Academy offers:
• A wide range of practice-led programmes

• First-rate facilities including an £81million investment in our new campus at Ayr

• Teaching in skills which are in demand by the creative industries

Research excellence

Our vibrant research culture spans a wide range of areas, including:
• providing advice on the cultural and educational aspects of the Olympic and Commonwealth Games

• student and industry collaboration on the creation of transmedia projects that offer real research and development potential and generate new online experiences for mobile and tablet users

• practice-led research in popular music, theatre, broadcasting and the visual arts

• new media art, ethics and emerging media technologies

• collaboration with leading arts festivals and venues including CCA Glasgow and Film City Glasgow

• creative writing for fiction, film, theatre and TV, working with leading broadcasters and arts companies

• cultural policy, cultural practice and cultural economy in Scotland and Europe, from small island communities to large urban areas

• participatory arts and media practice, community regeneration and public art

• journalism, politics and media representation

• the future of journalism and social media

• independent film and new media

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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry. Read more
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

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This programme allows you to develop the business/entrepreneurial skills and attributes to commercialise on your creative and cultural practices and/or knowledge- http://www.gold.ac.uk/pg/ma-creative-cultural-entrepreneurship-comp/. Read more
This programme allows you to develop the business/entrepreneurial skills and attributes to commercialise on your creative and cultural practices and/or knowledge- http://www.gold.ac.uk/pg/ma-creative-cultural-entrepreneurship-comp/

The Computing (games and entertainment) Pathway of the MA in Creative & Cultural Entrepreneurship allows you to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these.

The MA will be taught in partnership by a number of departments within Goldsmiths and with key individuals and organisations in the creative and cultural industries sector.

Our collective approach is to integrate entrepreneurship within the development of creative practices and to take a ‘creative’ approach to the development of new businesses and the infrastructure that supports them.

Contact the department

If you have specific questions about the degree, contact the Admissions Tutor.

Modules

In all pathways, this Masters programme contains four taught modules and a further dissertation/portfolio component.

All students take modules I and III, and Computing Pathway students choose options in games and entertainment for modules II and IV. Attendance is mandatory for all taught sections of the programme.

To encourage collaborative learning we try to teach all students together wherever possible, irrespective of their particular pathway.

Department

Institute for Creative and Cultural Entrepreneurship

The creative industries and cultural sector are continuing to grow at a rapid rate. In the Institute for Creative and Cultural Entrepreneurship (ICCE) we specialise in preparing our students to understand, manage and innovate in these fascinating areas.

Many of our programmes are taught in partnership with international, regional and local cultural organisations, giving you the opportunity to gain direct experience of professional practice.

Computing

The Department of Computing offers a creative, contemporary and pioneering approach to the discipline.

From developing computers that can compose music and paint pictures, to defining and implementing new social media tools and applications, we aim to invigorate computing and the world around it.

Learn by doing

We place a great emphasis on creativity, independence and ‘learning by doing’. Students undertake practical work in real-world situations, carrying out projects in ways that mirror industry practice.

Interdisciplinary approach

We also promote an interdisciplinary approach to the subject: from computational arts to games and entertainment, and from data science to digital journalism.

Industry experts

You’ll be taught by industry experts – our academics are deeply engaged in current research, with many applying their knowledge and skills to developing cutting-edge technology. And we have close links with industry, too, regularly inviting leading professionals to deliver lectures and talks.

Skills

You can expect to develop an independence and integrity in developing creative ideas. You'll be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You'll also develop team-working and leadership skills, and effective business and communication skills.

Careers

The programme will enable those who have previously studied an area of creative study/practice to start a career developing a business arising from an existing or new creative practice. This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'.

The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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As writers now have the ability to produce their own work they need increasingly to know how publishing works. This degree enables aspiring writers to combine business acumen with creative endeavour, equipping them to work within the publishing industry while fostering their writing skills. Read more
As writers now have the ability to produce their own work they need increasingly to know how publishing works. This degree enables aspiring writers to combine business acumen with creative endeavour, equipping them to work within the publishing industry while fostering their writing skills.

Who is it for?

This course will appeal to both experienced and new writers who wish to gain the knowledge and skills relevant to professional practice in commercial settings which produce creative content for print and across digital formats. You will also be introduced to the rapidly developing world of self-publishing. A digital publishing element will teach you how social media and web publishing is now vital to finding and sustaining your own community of readers.

The target market for the programme is young graduates who are seeking to exploit the potential of a humanities degree through modules that focus on their creative writing and on publishing. It is ideal for anyone interested in getting hands-on practice experience and an insider’s perspective on the publishing industry while developing their creative practice.

Objectives

If you have experience of writing or working in publishing (or a related field), and would like to develop your skills further, this course is designed for you. If you are interested in learning how you, as a writer, can engage with the publishing industry and even work within it, this course will develop the skills you need. Creative Writing and Publishing MA enables you to aspire to a professional role that will match your interests and draw upon all of your talents. We welcome writers of all genres with recent graduates developing projects in fantasy, romance, science fiction and young adult fiction.

Placements

An optional professional placement module in terms 2 and 3 runs between January and June, for a period of at least 24 days. This provides students with practical experience of working within a publishing environment, enhancing their classroom learning.

While on placement, you will meet the hosts' standard arrangements for work placement interns and will carry out tasks or projects as agreed with your placement host.

Teaching and learning

You will learn through a mix of formal lectures, writing workshops, individual tutorials, group project work, seminar contributions, study visits, work attachments, project work and independent learning and research. Visiting speakers, including guest authors, regularly support your learning and module projects. You are encouraged, through a variety of strategies, to reflect on professional practice and professional frameworks during all of your applied work.

You will acquire attitudes and values through your interactions with lecturers, many of whom are professional writers or practicing publishers, and through a critical, reflective approach to your writing practice and to working in publishing. Leading writers act as guest tutors and mentors while senior members of the publishing industry regularly visit and often sponsor projects. Publishing and writing masterclasses also enable you to debate current issues within your field. Moodle is also embedded as a learning tool within the programme, offering you opportunities to interact with your fellow students and other programme academic staff outside of the classroom or workshop.

Your intellectual and cognitive skills will be developed through the programme’s range of learning modes, which include lectures, seminars, tutorials, coursework, the option of an assessed work placement drafts of major writing projects and short assignments and in your final project.

Your subject specific and transferable skills are developed in the modules through lectures, seminars, tutorials, coursework, an optional assessed work placement and in your major project.

Assessment

For the Creative Writing Workshop module and the Storytelling module, you will be assessed through an individual assessment, which may include a portfolio of creative writing, a substantial piece of redrafted creative writing with an accompanying self-reflective essay or a critical academic essay or a researched book proposal.

In your other modules, you will be assessed by a range of methods including analytical essays; assessed group and individual projects; presentations with supporting research; and reflective reports on your own portfolios of writing or professional experience.

Modules

The MA CWP runs over one academic year for full-time students who undertake two core creative writing modules over terms 1 and 2, alongside core publishing modules in term 1 and electives in term 2. In the final term students must complete their Major Project. Part-time students undertake the core creative writing modules in their first year of study, undertaking the publishing modules and electives and major project in the second year.

Term 1
-Creative Writing workshop
-Lecture Series on Storytelling.
-Creating and Managing Intellectual Property
-Digitisation and Publishing

Term 2
-International Publishing Case Studies
-Professional Placement
-Design for Interactive Media
-Developing Creative Content
-Digital Cultures
-Libraries and Publishing in an Information Society

Term 3 - Throughout the three terms, you will be invited to attend masterclasses in creative writing, professional development sessions, and group and one-to-one tutorials, as you work towards your Major Project.

Part-time route - Part-time students take the creative writing core modules in their first year of study and in their second year undertake the publishing core modules and electives and the Major Project.

Career prospects

We are delighted that graduate Carlie Sorosiak’s (MA CWP 2015) young adult novel, If Birds Fly Back will be published by HarperTeen in the US, Macmillan in the UK, Penguin Random House in Spain, and Arena Verlag in Germany in 2017.

Holly Domney (MA CWP 2016) won the George Orwell Dystopian Fiction Prize and is currently working in the publishing industry.

At City, you will benefit from our reputation for placing graduate students with agents and with major publishers. Creative writers get exposure to agents, editors and others within both traditional and electronic publishing. For budding publishers, you have the option of a work placement within the industry. We have for many years supported the career prospects of our publishing graduates via supportive links with an industry advisory board as well as alumni.

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This course is designed to allow students to explore and produce creative strategies for fashion and retail brands, re-equipping them with the skills necessary to excel in the global fashion industry. Read more
This course is designed to allow students to explore and produce creative strategies for fashion and retail brands, re-equipping them with the skills necessary to excel in the global fashion industry. The course merges practical skills, with leading academic research surrounding areas such as business, marketing, consumer behaviour, branding and fashion theory – giving a solid platform for graduates to move into the industry or progress in their chosen career path.

MA Fashion Retail is designed to accommodate a range of student backgrounds, from those already within employment looking to add to their existing skills, to design graduates looking to expand their knowledge of branding and retail strategy, or even those seeking a change in career. Learning activities will focus on the needs of individual students, allowing them to focus projects on their area of expertise or future career ambitions.

The course has been developed to meet global fashion industry demand for graduates with both creative skills and business acumen, particularly surrounding multi-channel retailing, digital and social media strategies, brand management, retail design, marketing and communication. The course will take an international focus, to ensure graduate relevance across global markets.

If you choose to study on a creative postgraduate course at the University of South Wales, you will also benefit from being part of a vibrant international student community.

See the website http://courses.southwales.ac.uk/courses/1557-ma-fashion-retail

What you will study

Students will benefit from an immersion into the contemporary fashion industry, with modules addressing both the creative skills and theoretical application necessary. The course will combine a creative focus with the acquisition of technical skills and professional expertise via experiential learning and the strategical application towards live and industry simulated briefs.

Selection of Modules include:

- Academic and Professional Practice for Fashion
This module is design to cater to students individual learning needs, whether that be focused on research into the fashion industry or towards research and academic skills required for Masters level study. Students will consider their own personal experience and future career aspirations along with a focus on creative digital visualisation skills and industry standard software.

- Fashion Retail Interactions
This module will explore the landscape of fashion retail to encourage students to engage with contextual understanding, looking into areas such as consumer behaviour, sales management, visual merchandising, buying, multi-channel retailing and marketing communication. Students can choose an area of specialism to produce a visual research book, demonstrating their skills in research and analysis.

- Fashion Retail Space and Place
This module will encourage innovative thinking as students question what retail is and what it could be in the future. Students will use industry standard 3D visualisation software to design their own retail space that will be focused on a specific market and consumer base, considering the store environment, use of multi-platform integration across all levels of fashion retail.

- Fashion Brand Design and Communication
This module will critically explore the nature of branding, with both theoretical understanding and creative and practical application. Students will be encouraged to select an existing fashion brand or retailer, researching fully utilising both primary and secondary research methods, before proposing an opportunity for re-branding or re-positioning of the brand. Students will utilise create software to produce promotional materials relating to their ‘new’ brand concept. This module is designed to run as a live brief with a brand.

- Strategic Fashion Retail Innovation
Students will be asked to think globally, exploring the impact of wider factors on the design of fashion retail strategies for innovation. Students will consider a consumer group in a specific marketplace and produce a strategy for international expansion. This strategy will be accompanied by creative promotional material to enhance students research and analytical skills, as well as their visual communication.

The final semester of the degree will include a 60-credit project, which will develop through one of the above modules. The final major project enables students to focus on their area of expertise, designing their own major project brief (with help from lecturers) that will showcase their advance fashion retail knowledge and design skills. Students will be guided on an appropriate project, before working with tutors to create an outcome that can be used as a discussion point in future interviews or exhibitions. Alternatively, students can choose an extended work placement, or reflection on their own work practice, to utilise work placed learning into their MA Fashion Retail.

Common Modules:
The Faculty understands the importance of a strong grounding in research knowledge and skills, enterprise and innovation as part of a balanced postgraduate education.

We also recognise that each student has different requirements of their postgraduate experience.

You can choose to study one of the following three, 20 credit common modules. Each of these has a different focus, enabling you to select the module that will be most beneficial to you.

- Creative and Cultural Entrepreneurship
This module aims to develop your knowledge of the methods to identify, develop and manage enterprise and innovation in the creative sector. It will then help you apply this to your own entrepreneurial project.

- Research and Practice in the Creative and Cultural Industries
The focus of this module is on the development of research knowledge and skills, while also encouraging critical engagement with approaches to creative practice. You will also explore ideas, debates and issues in the creative and cultural industries.

- Research Paradigms
This module focuses on research paradigms and their theoretical underpinnings. It also looks at key conceptual tools drawn from a wide range of subject areas relevant to postgraduate research in the creative industries.

PLEASE NOTE: Modules are subject to change.

Learning and teaching methods

The academic staff have significant fashion industry experience within retail, business, design and marketing and have access to industry to bring guest speakers and attract world-renowned brands for live briefs in order to enhance the learning experience and networking opportunities.

Work Experience and Employment Prospects

This course is suitable for those looking to break into the fashion industry, along with those who are looking to take their current career towards a more senior role. This course would also suit those with a background in a more specific industry function (such as design and PR) to help them to enhance their skill-set and knowledge.

The course will give you rich knowledge of the fashion industry and a broad range of transferable skills. The skills and experience gained will allow you to go on to decision-making roles within fashion, in areas such as retail design, buying and merchandising, marketing, brand strategy, creative branding and management.

Assessment methods

The course is 100% course work and will include innovative and research informed teaching practices. Modules will include live project briefs from well-known fashion and retail brands to give you experience that reflects industry practice.

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