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Masters Degrees (Creative Industry)

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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Overview

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

- The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures.
- The course allows plenty of time and support for portfolio development, helping students to secure creative roles after graduation.
- Advertising at Solent has been supported by local and national advertising agencies including Thinking Juice, Five by Five, EHS 4D Group, Fallon, Beattie McGuinness Bungey, Karmarama, We Are Social and The Work Club. The course team continue to build new relationships.
- Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.
- Southampton Solent’s advertising staff encourage students to work on projects in collaboration with those from other creative disciplines, mirroring industry practices.
- Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
- The course concludes with a final master’s project. Students will work on either a dissertation or a practical project, focusing on an area that is relevant to their future career ambitions.
- Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.
- Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

The industry -

The evolution of the internet has created an explosion in the number of advertising channels available to businesses, creating even more chances for motivated graduates to pursue a career in advertising.
Advertising career progressions are known to be varied and interesting, offering a range of different positions including art direction, copywriting, account management and strategic campaign planning.

The programme -

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is taught through seminars and workshops, with an emphasis on creativity and critical thinking.

Work experience -

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency.

Assessment -

Assessment includes: creative portfolios, presentations, reflective portfolios and essays, using industry-standard media production facilities.

Our facilities -

We have a fully equipped IT centre, with both PC and Mac computers featuring industry-standard software packages including Adobe Creative Suite, and video and audio editing programmes. Training and access to photographic equipment is also available.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information. We also have our own e-learning facilities, social networking sites and blogs.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Following this course, you will be well placed for a variety of careers in national or international advertising agencies.

Suitable roles for graduates include:

- Copywriting
- Media buying
- Account management
- Art direction.

Links with industry -

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures.
You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts.
You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Transferable skills -

You will develop a range of skills, encompassing creative thinking, problem-solving, writing and art direction, along with experience in presentation and teamwork.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £4,635

International full-time fees: £11,260

UK and EU part-time fees: £2,320 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Could your career prospects benefit from a postgraduate advertising degree? Southampton Solent’s MA Creative Advertising programme will help equip you with the creative skills and industry awareness required to thrive in a range of in-house, agency or freelance advertising roles.

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Our Managing in the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. Read more

Our Managing in the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. It has been developed by academics and creative economy practitioners at Kingston Business School to help you respond to emerging trends and opportunities to realise value in the creative economy.

The programme is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities. You will need a strong motivation to look beyond the traditional boundaries of your discipline, a readiness to participate in a start-up, and a willingness to work in a multi-disciplinary and experiential environment. You will work with students from all over the world and from different creative sectors. This diversity challenges you to think differently and exposes you to differing perspectives on creativity and business.

The programme now has nine generations of graduates and an active alumni network. Our graduates work in a range of creative and leadership positions ranging from freelance work in the creative sector, through to business ownership and employment in large innovative companies in the creative economy.

The creative industries are outpacing traditional industries both in the UK and the rest of the world. In the UK, the creative industries represent 5.2 per cent of the UK economy and provide 1.9 million jobs (DCMS, 2016). With the growth of the creative industries, the creative economy has grown at a rate faster than the whole of the UK economy, and was worth £133.3billion in 2014, accounting for 8.2 per cent of the UK economy (DCMS, 2016).

An increasing number of countries has now placed the creative industries at the heart of their economic development. This creates opportunities for professionals who understand the critical success factors for commercialising creativity, and are equipped with the mix of creative and business knowledge and skills.

What will you study?

This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. By the end of the programme, you will be equipped with an in-depth knowledge, understanding and skills required to successfully realise value in the creative economy context.

You will specialise and become closely involved in the practice of a specific creative industry through engagement with a real business in the creative sector. This will be the opportunity to experience practical work and realise value in a chosen creative industry:

-Advertising and marketing

-Architecture

-Crafts

-Product design, graphic design and fashion design

-Film, TV, video, radio and photography

-IT, software and computer services

-Publishing

-Museums, galleries and libraries

-Music, performing arts and visual arts

(Creative Industries Classification, Department for Culture, Media & Sport, 2015)

You will also explore the process of collaborative creativity and examine what it takes to successfully develop ideas into innovative products, service and processes. The core of the programme is a real-life business experience; working in a team, you will start and run your own creative industries business in the supportive and risk-free environment provided by Kingston Business School. Our entrepreneurship experts will guide you through the process of designing and running your own creative business, which will help you develop your creative, managerial and entrepreneurial skills.

Assessment

Assessments are innovative and include a mix of individual and group project work and formal assessments, including essays, case studies, reports and presentations, role-play, games and simulations, plus the final Personal Research Project (maximum 15,000 words). You will study in a supportive environment where regular feedback is provided by both academics and professionals.

Why study the Managing in the Creative Economy MA?

The course gives you the opportunity to gain a range of knowledge, skills and experiences:

-Develop your creative, entrepreneurial, managerial and leadership skills – participate in development of a start-up, pitch to real industry experts at our "Dragons' Den", and engage with a variety of professionals and entrepreneurial businesses.

-Experience practical work in a chosen creative industry by engaging with a real creative industries business to develop your CV and your understanding of the creative sector.

-Learn the fundamentals of business management theory and practice from the specific perspective of the creative industries, in the diverse and evolving context of the creative economy.

-Experience regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events such as Frieze Art Fair that connect the creative industry to the local community and enable you to build a valuable network.

Will this course suit me?

The Managing in the Creative Economy MA is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities.

-Are you a creative practitioner? We will give you the opportunity to gain first-hand experience in creating a product or service and taking it to markets.

-Are you a manager in a creative business? We will help you understand the processes of managing creativity and innovation and enhance your skills as a creative leader with a good grasp of strategy and appropriate business and management skills.

-Have you got years of experience? If you have substantial experience, you could benefit from undertaking the personal research project that will help you to apply your new skills and expertise to your specialist sector and enable you to identify new opportunities in the creative economy.

Course structure

Below are the core modules for this course:

Modules

-Mapping the Creative Economy

-Design Thinking for Start-ups

-Experiencing the Creative Industries - Professional Practice

-Conducting Collaborative Creativity

-Managing a Creative Business

-Personal Research Project/Gaining Insights



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The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. Read more

Overview

The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. The role of creative director within fashion and beauty is multi-faceted and varied. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.

- Students study a curriculum with a unique focus on the increasingly in-demand role of art director.
- Students learn how to strategically guide imagery, style and brand to align with overarching creative and corporate directions.
- This course is specifically geared towards those who wish to pursue art direction within the fashion and beauty industry.
- After graduation, students will be able to apply their knowledge to a range of areas within fashion and beauty including magazine publication, event production, e-commerce and advertising.
- The professional practice unit gives students the chance to delve deep into their chosen industry, researching potential next steps and exploring career opportunities.
- Students benefit from the course’s strong focus on employability and are expected to carry out one month of work experience during their studies.
- Course staff hold a wealth of experience within fashion, beauty and the wider creative industries, opening up opportunities for industry engagement and guest speakers.

The industry -

Creative directors specialise in reading, interpreting and making use of complex visual language; using their unique vision of fashion and beauty to sell products and support brands across a range of different visual mediums. Southampton Solent’s MA Creative Direction for Fashion and Beauty programme offers students a unique opportunity to build the image-making, creative thinking and project management skills required to thrive in this prominent role.

The course examines a wide range of processes and practices found in high-level creative leadership, helping students to develop an expert understanding of fashion and beauty imagery within the contexts of culture, ethics and sustainability.

The programme -

Solent’s fashion and beauty programmes have strong links with industry, giving students the chance to work with experienced academics and industry professionals. Students can leverage these industry links when they are looking for work placements as part of the essential work-based learning unit.

Students also benefit from a programme of guest lectures throughout the course, with representatives from fashion, beauty, media, retail and other creative industries coming to campus and sharing their experiences. Recent events have included a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.

The course culminates in a final major project, where students can either write a thesis or produce a major practical outcome. Students will have access to a wide range of industry-standard facilities in support of this project. Available facilities include photography studios; film studios; make-up studios; cameras; location lighting kits; ‘infinity cove’ studios and Mac suites with the latest industry software.

Course Content

Teaching, learning and assessment -

The course will be taught through a combination of seminars, technical workshops, small group sessions and 1:1 tutorials.

Work Experience -

The professional practice unit has been specifically designed to equip master’s students with an in-depth knowledge of their chosen industry and to give them the insights required to plan their long-term career. Students will be supported as they produce reflective professional development plans.

Work-based learning is essential to student development development. Students will be required to secure a work placement, freelance assignment or relevant work related experience in order to strengthen their knowledge and refine practical skills.

Assessment -

Assessment is through projects, reports and a dissertation.

Our facilities -

Available facilities include photography studios; film studios; make-up studios; camera loans; location lighting kits; an ‘infinity cove’ facility; and Mac suites with the latest industry software.

Web-based learning -

The course will be supported by a dedicated set of online resources. The course’s virtual learning environment will contain the unit descriptor, reading list, week by-week teaching and learning schemes, tutors’ contact details and availability, assessment briefs, grading criteria and details of assessment submission.

Students will also be expected to engage with social and web based media as a part of their professional development. This may include Facebook, Instagram, YouTube, Tumblr, Snapchat, Twitter and blogging platforms.

Students will also benefit from access to online journals and subscription based websites including Berg Fashion Library, WGSN, WWD and Mintel.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

The role of creative director has become prevalent in the fashion and beauty industries in recent years. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event. As such, graduates may find themselves working with fashion and beauty brands, magazines, retail businesses, media production companies or communications agencies.

Links with industry -

Industry professionals share their knowledge and experiences with students through guest presentations, lectures, one-to-one tutorials and portfolio-viewing workshops.
Recent visiting lecturers have included: Caryn Franklin, Perry Curties, Iain R Webb, Wayne Johns, Bruce Smith, Ellen Rogers, Hannah Al-Shemmeri, Elaine Waldron, Maria Bonet and Richard Billingham.

Transferable skills -

The programme area and its staff have strong links with the industry, recently hosting a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £6,695 per year

International full-time fees: £11,260 per year

UK and EU part-time fees: £3,350 per year

International part-time fees: £5,630 per year

Other costs -

Compulsory costs: Hard drive, hosting, domain name

Optional costs: Creative software packages.

Trips offered to undergraduate students include New York and Paris - costs vary according to current prices. It is anticipated that these trips will also be offered to postgraduate students.

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Solent’s MA Creative Direction for Fashion and Beauty programme encourages students to develop high level research and critical thinking skills. For those who wish to pursue PhD study after graduation, this represents the perfect opportunity to identify potential research areas.

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​The MA Creative Writing at Cardiff Metropolitan University is taught by published writers and researchers. The course is aimed to support you while you develop and hone your critical and creative writing skills, particularly in the field of fiction. Read more

Course Overview

​The MA Creative Writing at Cardiff Metropolitan University is taught by published writers and researchers. The course is aimed to support you while you develop and hone your critical and creative writing skills, particularly in the field of fiction. You can take our MA for professional development purposes, in order to enhance your career, and to increase your likelihood of publication. The MA will also help you specialise in the areas of creative practice and contemporary writing in order to pave the way for doctoral study.

We have expertise across a number of fields and our academic community is vibrant and dynamic with strong industry links. We have a focus on the contemporary that is underpinned with expertise in historical periods.

One of the great strengths of the programme is its flexibility. MA Creative Writing can be studied either full or part time. Modules can be taken individually, allowing you to control the pace and depth of your postgraduate study. Programme delivery is enhanced by the university's commitment to e-learning.

See the website https://www.cardiffmet.ac.uk/education/courses/Pages/Creative-Writing---MA.aspx

​Course Content​​

All of our modules are co​re and are delivered over one year full time or two years part time.

Term 1
- Researching Humanities
Researching Humanities will introduce you to research methods at MA level. The module provides a thorough breakdown of research methods across the fields of Creative Writing and English Literature. This module is taught across all of our MA Creative Writing and English Literature pathways and it is also a great opportunity for you to get to know your peers.

- Short Story Writing
Short Story Writing provides a thorough introduction to the short story. This is done through two distinct, but integrated, approaches: a critical analysis of the development of the short story, with particular focus on twentieth century and contemporary writing; and through the creative practice itself. Each week you'll be encouraged to explore key techniques and approaches in your own writing through writing workshops.

- New & Experimental Writing
In New and Experimental Writing you will encounter a range of transgressive texts from the twentieth and twenty-first centuries. Starting with the avant-garde, the module proceeds chronologically to the contemporary. We interrogate what it means to transgress aesthetic norms at various points in time and take into consideration historical and cultural context to consider whether there might be a connection between the challenging of literary and social standards. You will be able to approach these texts via a number of methodologies, including theoretical and creative.

Term 2
- Novel Writing
Novel Writing extends and deepens your engagement with fiction writing. The module provides you with a thorough introduction to the novel as a distinct fictional genre focussing on the contemporary. As well as examining key works, you'll also be working on your own creative practice. A key part of the module focuses on the preparation of your work for publication.

- Writing the City
In Writing the City you'll explore representations of urban space through set texts and in your own creative writing. In this module you’ll examine texts that explore the urban in literary fiction, particularly throughout the twentieth and twenty-first centuries.

- Critical Practice
Critical Practice prepares you for your dissertation through which you'll be able to submit a substantial body of creative work along with a contextualising critical commentary.

- Dissertation
The Dissertation module is your opportunity to create a portfolio of writing, such as a collection of short stories or an excerpt of a novel that you are working on. The creative work will be accompanied by a critical reflection in which you contextualise your writing within a critical framework and with reference to other texts.

Learning & Teaching​

​Most modules are taught through group workshops and seminars. Some modules will also include individual tutorials and the dissertation module is delivered entirely through one-to-one tutorials with your supervisor.

In workshops and seminars full use is made of University technology and course materials will be delivered and stored through our Virtual Learning Environment. It will be possible for you to access the Virtual Learning Environment remotely and you will be encouraged to do so.

Most modules are 20 or 30 credits although we also have a 10 credit module and the dissertation is worth 60 credits. In a 10 credit module you will receive 11 hours of timetabled teaching and you will be expected to conduct 89 hours of independent study. In a 20 credit module you will receive 22 hours of timetabled teaching and you will be expected to conduct 178 hours of independent study. In a 30 credit module you will receive 33 hours of timetabled teaching and you will be expected to conduct 267 hours of independent study. The 60 credit dissertation is mainly conducted with independent study. You will receive 6 hours of tutorial supervision (this includes supervisors looking over your work) and you will be expected to conduct 594 hours of independent study.

Each student is appointed a personal tutor who will be available for academic advice, pastoral support and personal development planning. Tutors also have weekly office hours.

A critical but supportive environment is achieved through a combination of workshops, research seminars and e-learning. You will be introduced to the practicalities of preparing and submitting your work for publication.

Assessment

We have a variety of approaches to assessment across the programme depending upon the module. All creative practice modules (Short Story Writing, Novel Writing, Dissertation) are assessed through portfolios of creative work and accompanying critical essays in which you are required to reflect on your creative practice and to contextualise your work with reference to other texts. These modules also include class-based formative peer-assessment in the form of writing workshops. These do not count towards your final grade but the sessions do help you grow and reflect as a critical and creative writer.

In some modules (New and Experimental Writing, Writing the City) you can choose your method of assessment (creative portfolio and critical essay, or essay, or reflection, for example).

In the introductory Researching the Humanities module you will be ask to produce a visual representation of a chosen research method, in the form of a poster. In other modules, such as Writing the City, you will be asked to post your work to a reflective blog.

Modules also make use of Virtual Learning Environments for assessments and you may be asked to view material online and then to respond to it.

You will receive tutor support in class and through our VLE in order to prepare you for each assessment point. We also have library facilities online and at campus.

Employability & Careers​

Many of our students use the course to generate and hone their own writing for publication. Our creative practice modules are designed with eventual publication in mind. For example, in our Novel Writing module you will be taught how to write a synopsis for submission to an agent or publisher. Several of our students have had publication success (see below).

The MA is also a great choice for those wishing to enhance their employment and professional opportunities in editorial and publishing careers. The programme is suitable for those who would like to become teachers of creative writing or who are already teachers. For example, teachers of English at ‘A’ Level and GCSE often find the course suitable for professional development purposes, providing them with skills to enhance their teaching of creative writing within their current curricula or skilling them up to deliver the new Creative Writing ‘A’ Level.

Our MA is appropriate for those who would like careers in community-based education and practice. The course also prepares you for further study at PhD level at Cardiff Metropolitan University and beyond.

This degree will encourage you to develop the valuable transferable skills of autonomy, effective collaboration, self-direction, organisation, initiative and adaptability that are highly regarded in the workplace.

Recent student publishing successes:
Barbara A Stensland (MA Creative Writing) writes a blog about living with MS that has recently been published as a book, Stumbling in Flats (2015). It has been shortlisted for The International Rubery Book Award 2015.

Emre Karatoprak (MA Creative Writing) had his first novel published on Amazon, Türbülans (2013).

Alex Sambrook (MA Creative Writing) had a short story shortlisted in the prestigious Bridport Short Story Competition (2012).

Stacey Taylor, (MA English & Creative Writing), won the It Started With a Kiss competition run by Authonomy in November 2011 with a 416 word flash fiction.

Find information on Scholarships here https://www.cardiffmet.ac.uk/scholarships

Find out how to apply here https://www.cardiffmet.ac.uk/howtoapply

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​MA English Literature & Creative Writing is a rewarding taught degree, combining the study of English Literature with the theoretical and practical component of fiction writing. Read more

Course Overview

​MA English Literature & Creative Writing is a rewarding taught degree, combining the study of English Literature with the theoretical and practical component of fiction writing.

The MA is taught by published writers and researchers. The course is aimed to support you while you develop and hone your critical and creative writing skills, particularly in the field of fiction. You can take our MA for professional development purposes, in order to enhance your career and to increase your likelihood of publication. The MA will also help you specialise in the areas of creative practice as well as contemporary and historical literature in relation to place and space in order to pave the way for doctoral study.

We have expertise across a number of fields and our academic community is vibrant and dynamic with strong industry links.

The English Literature part of the degree analyses historic and contemporary textual representations of place, theorising cultural practices of location and space. The Creative Writing modules are specifically designed to develop you as a writer of fiction.

One of the great strengths of the programme is its flexibility. MA English Literature and Creative Writing can be studied either full or part time. Modules can be taken individually, allowing you to control the pace and depth of your postgraduate study. Programme delivery is enhanced by the university’s commitment to e-learning​.

See the website https://www.cardiffmet.ac.uk/education/courses/Pages/English-and-Creative-Writing---MA.aspx

Course Content​​

All of our modules are core and are delivered over one year full time or two years part time.
Term 1
- Researching Humanities
Researching Humanities will introduce you to research methods at MA level. The module provides a thorough breakdown of research methods across the fields of Creative Writing and English Literature. This module is taught across all of our MA Creative Writing and English Literature pathways and it is also a great opportunity for you to get to know your peers.

- Short Story Writing
Short Story Writing provides a thorough introduction to the short story. This is done through two distinct, but integrated, approaches: a critical analysis of the development of the short story, with particular focus on twentieth century and contemporary writing; and through the creative practice itself. Each week you'll be encouraged to explore key techniques and approaches in your own writing through writing workshops.

- Literature and Landscapes
In Literature and Landscapes, you’ll examine artistic and literary representations of landscape, and engage with the complex social, cultural and aesthetic factors that contribute to the formation of identity. The module provides a comparative foundation from which you’ll consider representations of the urban encountered in Writing the City.

Term 2
- Novel Writing
Novel Writing extends and deepens your engagement with fiction writing. The module provides you with a thorough introduction to the novel as a distinct fictional genre focussing on the contemporary. As well as examining key works, you'll also be working on your own creative practice. A key part of the module focuses on the preparation of your work for publication.

- Writing the City
In Writing the City you'll explore representations of urban space through set texts and in your own creative writing. In this module you’ll examine texts that explore the urban in literary fiction, particularly throughout the twentieth and twenty-first centuries.

- Critical Practice
Critical Practice prepares you for your dissertation through which you'll be able to submit a substantial body of creative work along with a contextualising critical commentary.

- Dissertation
The Dissertation module is your opportunity to create a portfolio of writing, such as a collection of short stories or an excerpt of a novel that you are working on. The creative work will be accompanied by a critical reflection in which you contextualise your writing within a critical framework and with reference to other texts.

Learning & Teaching​

​Most modules are taught through group workshops and seminars. Some modules will also include individual tutorials and the dissertation module is delivered entirely through one-to-one tutorials with your supervisor.

In workshops and seminars full use is made of University technology and course materials will be delivered and stored through our Virtual Learning Environment. It will be possible for you to access the Virtual Learning Environment remotely and you will be encouraged to do so.

Most modules are 20 or 30 credits although we also have a 10-credit module and the dissertation is worth 60 credits.

In a 10-credit module you will receive 11 hours of timetabled teaching and you will be expected to conduct 89 hours of independent study. In a 20-credit module you will receive 22 hours of timetabled teaching and you will be expected to conduct 178 hours of independent study. In a 30-credit module you will receive 33 hours of timetabled teaching and you will be expected to conduct 267 hours of independent study. The 60-credit dissertation is mainly conducted with independent study. You will receive 6 hours of tutorial supervision (this includes supervisors looking over your work) and you will be expected to conduct 594 hours of independent study.

Each student is appointed a personal tutor who will be available for academic advice, pastoral support and personal development planning. Tutors also have weekly office hours.

A critical but supportive environment is achieved through a combination of workshops, research seminars and e-learning. You will be introduced to the practicalities of preparing and submitting your work for possible publication.

Assessment

We have a variety of approaches to assessment across the programme depending upon the module. All creative practice modules (Short Story Writing, Novel Writing, Dissertation) are assessed through portfolios of creative work and accompanying critical essays in which you are required to reflect on your creative practice and to contextualise your work with reference to other texts. These modules also include class-based formative peer-assessment in the form of writing workshops. These do not count towards your final grade but the sessions do help you grow and reflect as a critical and creative writer.

In some modules (Writing the City) you can choose your method of assessment (creative portfolio and critical essay, or essay, or reflection, for example). In other modules (Literature and Landscapes) you will be asked to produce an essay.

In the introductory Researching the Humanities module you will be ask to produce a visual representation of a chosen research method, in the form of a poster. In other modules, such as Writing the City, you will be asked to post your work to a reflective blog.

Modules also make use of Virtual Learning Environments for assessments and you may be asked to view material online and then to respond to it.

You will receive tutor support in class and through our VLE in order to prepare you for each assessment point. We also have library facilities online and at campus.​

Employability & Careers​

Many of our students use the course to generate and hone their own writing for publication. Our creative practice modules are designed with eventual publication in mind. For example, in our Novel Writing module you will be taught how to write a synopsis for submission to an agent or publisher. Several of our students have had publication success (see below).

The MA is also a great choice for those wishing to enhance their employment and professional opportunities in editorial and publishing careers. The programme is suitable for those who would like to become teachers of English literature and creative writing as well as those who are already teachers. For example, teachers of English at ‘A’ Level and GCSE often find the course suitable for professional development purposes, providing them with skills to enhance their teaching of English literature creative writing within their current curricula or skilling them up to deliver the new Creative Writing ‘A’ Level.

Our MA is appropriate for those who would like careers in community-based education and practice. The course also prepares you for further study at PhD level at Cardiff Metropolitan University and beyond.

This degree will encourage you to develop the valuable transferable skills of autonomy, effective collaboration, self-direction, organisation, initiative and adaptability that are highly regarded in the workplace.

Recent student publishing successes:
Barbara A Stensland (MA Creative Writing) writes a blog about living with MS that has recently been published as a book, Stumbling in Flats (2015). It has been shortlisted for The International Rubery Book Award 2015.

Emre Karatoprak (MA Creative Writing) had his first novel published on Amazon, Türbülans (2013).

Alex Sambrook (MA Creative Writing) had a short story shortlisted in the prestigious Bridport Short Story Competition (2012).

​Stacey Taylor, (MA English & Creative Writing), won the It Started With a Kiss competition run by Authonomy in November 2011 with a 416 word flash fiction.

Find information on Scholarships here https://www.cardiffmet.ac.uk/scholarships

Find out how to apply here https://www.cardiffmet.ac.uk/howtoapply

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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Creative Writing (Extended) at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Creative Writing (Extended) at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Creative Writing is a unique programme that offers integrated training in the writing of literary and media text. The MA in Creative Writing is taught by prize-winning writers of fiction, poetry and drama who provide core training and individual pathways in the major genres of contemporary literary and media writing. Modules on the Creative Writing programme are taught through workshop sessions, group work and one-to-one mentoring between students and a tutor. Courses include the writing of prose fiction, poetry, drama, screenwriting and creative nonfiction. Writers and representatives from the arts world and the publishing industry are invited to address the MA Creative Writing group about creative work and publishing. We have strong links with Swansea’s Dylan Thomas Centre, which offers a lively programme of events throughout the year.

The Extended MA (EMA) in Creative Writing is a 240-credit postgraduate qualification that is equivalent to 120 ECTS (European Credit Transfer System) and is thus a recognised Masters qualification throughout the European Union. The EMA is a standard UK MA plus an additional 60 credits (30 ECTS) and this additional coursework is undertaken in one semester at a partner institution overseas. The EMA is therefore not only an EU recognised postgraduate qualification it also adds a study abroad experience thus enhancing the qualification’s employability credentials.

Key Features of the MA in Creative Writing

- The MA in Creative Writing is taught by experienced writers and offers a wide range of writing genres including fiction, short story, poetry, drama, screenwriting and creative non-fiction.

- Drama writing is a particular strength, including the relatively new and unexplored field of Dramaturgy.

- Regular play readings and students' dramatic writing is often performed by professional actors in the Rough Diamonds mini-festival in the summer.

- Creative Writers have a close relationship with National Theatre Wales and also open-mic poetry events at local venues such as the Dylan Thomas Centre and Howl.

- There is scope for work experience with local publishers.

- The writing programme has an online journal, The Swansea Review, and students write for The Siren, a student-run online journal, and The Waterfront student newspaper.

- Creative Writing students have free membership of Literature Wales, the national literature promotion agency.

- Students are involved in the annual Writers’ Day at the Dylan Thomas Centre, where they meet editors, agents, publishers and writers to discuss the ins and outs of publication and the craft of writing.

- Students are part of a vibrant community of writers and artists – Swansea, the birthplace of Dylan Thomas, having a fair claim to being Wales’s city of culture.

- The programme has connection with and experience of the unique literary culture of Wales, home to possibly the oldest (but still vibrant) bardic tradition in Europe.

Modules

Modules on the MA in Creative Writing typically include:

• Writing Fiction

• Writing Poetry

• Genre: Writing for Stage

• Creative Non-Fiction and Travel Writing

• Nature Writing

• Screenwriting

• Writing Radio Drama

• The Art of Short Story

• Writing the Self

• International Dramaturgy

Who should Apply?

Students or Professionals interested in Creative and Professional Writing. Students interested in preparation for postgraduate research, MPhil or PhD.

MA in Creative Writing Aims

- To offer students the chance to belong to a warmly supportive community of writers, passionate about their art.

- To give students the opportunity to discuss literary matters with agents, editors and publishers.

- To provide active participation in Swansea’s burgeoning literary scene and have students’ dramatic writing performed by professional actors at the Dylan Thomas Literature Centre.

- To offer research seminars presented by eminent creative writers and academics.

- To develop study and research skills in Creative Writing research and practice methodologies.

Career Prospects

Career expectations are excellent for Creative Writing graduates. MA degree holders enter careers in professional and creative writing, publishing, education, global marketing and advertising, media, business, heritage and tourism, and performing arts. Some graduates go on to pursue further postgraduate study leading to a PhD and a career in Academia.

Student Quote

"Since graduating with an MA with Distinction in Creative Writing from Swansea University, I have published three collections of poetry, founded Grievous Jones Press, and begun lecturing in Creative Writing. In the near future I will finish my PhD in Creative Writing and have books forthcoming with Blackheath Books and Seren Books. The training, experience, and rigour of the Swansea MA in Creative Writing was invaluable for launching my career as a writer and publisher. Without the inspiration, guidance, and critique of the excellent faculty and peers, my own writing would not have grown and my flame for creation might have faltered."

David Oprava, Creative Writing, MA



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Creative Writing at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Creative Writing at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Creative Writing is a unique programme that offers integrated training in the writing of literary and media text. The MA in Creative Writing is taught by prize-winning writers of fiction, poetry and drama who provide core training and individual pathways in the major genres of contemporary literary and media writing. Modules on the Creative Writing programme are taught through workshop sessions, group work and one-to-one mentoring between students and a tutor. Courses include the writing of prose fiction, poetry, drama, screenwriting and creative nonfiction. Writers and representatives from the arts world and the publishing industry are invited to address the MA Creative Writing group about creative work and publishing. We have strong links with Swansea’s Dylan Thomas Centre, which offers a lively programme of events throughout the year.

Key Features of the MA in Creative Writing

- The MA in Creative Writing is taught by experienced writers and offers a wide range of writing genres including fiction, short story, poetry, drama, screenwriting and creative non-fiction.

- Drama writing is a particular strength, including the relatively new and unexplored field of Dramaturgy.

- Regular play readings and students' dramatic writing is often performed by professional actors in the Rough Diamonds mini-festival in the summer.

- Creative Writers have a close relationship with National Theatre Wales and also open-mic poetry events at local venues such as the Dylan Thomas Centre and Howl.

- There is scope for work experience with local publishers.

- The writing programme has an online journal, The Swansea Review, and students write for The Siren, a student-run online journal, and The Waterfront student newspaper.

- Creative Writing students have free membership of Literature Wales, the national literature promotion agency.

- Students are involved in the annual Writers’ Day at the Dylan Thomas Centre, where they meet editors, agents, publishers and writers to discuss the ins and outs of publication and the craft of writing.

- Students are part of a vibrant community of writers and artists – Swansea, the birthplace of Dylan Thomas, having a fair claim to being Wales’s city of culture.

- The programme has connection with and experience of the unique literary culture of Wales, home to possibly the oldest (but still vibrant) bardic tradition in Europe.

Modules

Modules on the MA in Creative Writing typically include:

• Writing Fiction

• Writing Poetry

• Genre: Writing for Stage

• Creative Non-Fiction and Travel Writing

• Nature Writing

• Screenwriting

• Writing Radio Drama

• The Art of Short Story

• Writing the Self

• International Dramaturgy

Who should Apply?

Students or Professionals interested in Creative and Professional Writing. Students interested in preparation for postgraduate research, MPhil or PhD.

MA in Creative Writing Aims

- To offer students the chance to belong to a warmly supportive community of writers, passionate about their art.

- To give students the opportunity to discuss literary matters with agents, editors and publishers.

- To provide active participation in Swansea’s burgeoning literary scene and have students’ dramatic writing performed by professional actors at the Dylan Thomas Literature Centre.

- To offer research seminars presented by eminent creative writers and academics.

- To develop study and research skills in Creative Writing research and practice methodologies.

Career Prospects

Career expectations are excellent for Creative Writing graduates. MA degree holders enter careers in professional and creative writing, publishing, education, global marketing and advertising, media, business, heritage and tourism, and performing arts. Some graduates go on to pursue further postgraduate study leading to a PhD and a career in Academia.

Student Quote

"Since graduating with an MA with Distinction in Creative Writing from Swansea University, I have published three collections of poetry, founded Grievous Jones Press, and begun lecturing in Creative Writing. In the near future I will finish my PhD in Creative Writing and have books forthcoming with Blackheath Books and Seren Books. The training, experience, and rigour of the Swansea MA in Creative Writing was invaluable for launching my career as a writer and publisher. Without the inspiration, guidance, and critique of the excellent faculty and peers, my own writing would not have grown and my flame for creation might have faltered."

David Oprava, Creative Writing, MA



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Delivered by expert practitioners and aimed at graduates from various disciplines and industry professionals wishing to broaden their skills across film, digital, media, photography, writing and performance. Read more
Delivered by expert practitioners and aimed at graduates from various disciplines and industry professionals wishing to broaden their skills across film, digital, media, photography, writing and performance. This programme equips you for a creative media career, offering network contacts, an impressive portfolio and essential practical skills.

About the programme

This unique programme will help you explore and consolidate your creative identity, working with others from diverse creative backgrounds to nurture your creative potential and create new opportunities to help sustain your career.

Informed by research excellence and expert professional practice, the programme will bring out your creative potential, while providing the critical focus essential to respond flexibly to new opportunities and sustain your career.

Practical experience

The Pg Diploma and Masters programmes offer work-related learning through the module Creative Skills 2, either as a placement in the screen and broadcast industries and/or work on a professional project.

Your learning

There are three stages:

- Postgraduate Certificate (60 credits):
Core modules (20 credits each at SCQF 11 unless otherwise noted) include:
• Creative Skills 1 – introducing new creative skill areas in short creative projects

• Critical Media Contexts – an essential overview of contemporary critical debate

• Creative Media Practice – intensive CPD workshops with reflective analysis

Students choose one option including:
• Motion Graphics (SCQF 10)
• Producing for Film & Television (SCQF 10)
• Producing Factual Formats (SCQF 10)
• Writing the One Act Play (SCQF 10)
• Music Film and Sound Aesthetics (SCQF 10)
• Podcasting and New Media (SCQF 10)

- Postgraduate Diploma (120 credits):
• Creative Skills 2 – a placement in the screen and broadcast industries and/or work on a professional project

• Collaborative Project – a previous venture won the 2013 BAFTA New Talent Award

• Research: Critical Development – introduction to research methods associated with creative practice and preparation of a creative research proposal

- MA (180 credits):
A substantial practice-led research project, e.g. production of a feature screenplay, a documentary or digital media project. Previous successful Masters creative projects include an e-publishing project for fairy stories which was subsequently funded by Creative Scotland.

Our Careers Adviser says

Graduates have found roles such as independent producer; scriptwriter; TV development producer; documentary maker; and digital media producer/ developer. For graduates of design for the moving image, careers include artist filmmaker and motion graphics designer.

Financial support

In session 2015/16 the Postgraduate Diploma element of this programme carried SAAS postgraduate loan funding for eligible students. Check http://www.saas.gov.uk for 2016/17 loan info.

Great facilities

Accreditation by Creative Skillset, the Sector Skills Council for Creative Media, has led to the creation of the UWS Creative Media Academy. Operating across our campuses and through the UWS Glasgow Creative Enterprise Cluster, the Academy offers:
• A wide range of practice-led programmes

• First-rate facilities including an £81million investment in our new campus at Ayr

• Teaching in skills which are in demand by the creative industries

Research excellence

Our vibrant research culture spans a wide range of areas, including:
• providing advice on the cultural and educational aspects of the Olympic and Commonwealth Games

• student and industry collaboration on the creation of transmedia projects that offer real research and development potential and generate new online experiences for mobile and tablet users

• practice-led research in popular music, theatre, broadcasting and the visual arts

• new media art, ethics and emerging media technologies

• collaboration with leading arts festivals and venues including CCA Glasgow and Film City Glasgow

• creative writing for fiction, film, theatre and TV, working with leading broadcasters and arts companies

• cultural policy, cultural practice and cultural economy in Scotland and Europe, from small island communities to large urban areas

• participatory arts and media practice, community regeneration and public art

• journalism, politics and media representation

• the future of journalism and social media

• independent film and new media

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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry. Read more
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

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Why Surrey?. Our programme will build your confidence and technical ability in composing creative prose and/or poetry, while deepening your critical awareness of the cultural, literary and theoretical history of text production. Read more

Why Surrey?

Our programme will build your confidence and technical ability in composing creative prose and/or poetry, while deepening your critical awareness of the cultural, literary and theoretical history of text production.

Teaching is research-led, so you benefit from the individual expertise and passion of a vibrant, multidisciplinary group of published authors and academics, including our Poet in Residence and Distinguished Writer in Residence.

Programme overview

The MA Creative Writing programme will hone your research and writing skills to produce critically informed prose or poetry, and creative criticism. We will help you to locate your work in its literary and cultural context, and you will have the chance to reflect on your creative process and the finished work.

You will have access to a yearly calendar of events hosted at the University created to broaden your thinking, and develop your writing skills such as the Morag Morris Poetry Lecture, the annual Surrey New Writers’ Festival and the Surrey Poetry Festival.

The MA in Creative Writing provides a strong foundation to embark upon a career in writing, communications, publishing, marketing, advertising, journalism or teaching, or to undertake a PhD.

Programme structure

This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and an extended portfolio.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The MA Programme in Creative Writing will prepare graduates to undertake a PhD programme in the relevant field.

It will also provide students with the transferable skills of creative writing, critical thinking, textual analysis and communication that are attractive to a wide range of employers, from the cultural industries to marketing and advertising to tourism and leisure to the civil service and public/private partnerships.

It is designed to build confidence and technical ability in a variety of modes of imaginative writing, and to provide students with a clear-eyed grounding in contemporary and historical contexts of text production and circulation, including practical advice on the workings of the publishing industry.

Devoted to assisting students to understand and meet the challenges of producing high quality creative writing in poetry and prose, the programme also provides advanced understanding of the contexts, theoretical paradigms, methodologies and modes of interpretation that are vital in a full understanding of literary production.

The main aims are to:

  • Produce work that reflects a high level of technical ability and engages productively with its historical, cultural and literary contexts
  • Acquire sound knowledge of the major principles of literary criticism
  • Reflect on their own practice as literary critics and how this can help to improve their own creative practice

As a Master’s level programme, it also aims to instil in students the capacity for carrying out independent research.

Academics and events

As a student on this Masters, you will benefit from the expertise of a vibrant, multidisciplinary group of published academics and authors.

You will have access to a number of conferences, seminars and workshops hosted throughout the year. These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

Writers to have recently visited the University of Surrey include:

Novelists

  • Iain Sinclair
  • Monica Ali
  • Jaspreet Singh
  • Nikita Lalwani

Poets

  • J.H. Prynne
  • Robert Fitterman
  • Allen Fisher
  • Gilbert Adair

Critics

  • Rod Mengham
  • Bernard O’Donoghue
  • Barbara Hardy

Each year’s cultural activities begin with the Morag Morris Poetry Lecture on campus by a visiting speaker and feature readings by students at the Guildford School of Acting.

The annual Surrey New Writers’ Festival and Surrey Poetry Festival – both affiliated with the Creative Writing programmes at the University of Surrey – aim to engage with writing and creativity in dynamic ways, and involve readings, book signings, performances, panel discussions and more.

This graduate program is delivered by the University's Creative Writing team, all of whom are published authors and poets:

  • Dr Paul Vlitos, Lecturer in Creative Writing
  • Dr Holly Luhning, Lecturer in Creative Writing
  • Dr Stephen Mooney, Lecturer in Creative Writing and former Poet in Residence
  • Dr Angela Szczepaniak, Lecturer in Creative Writing

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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This programme allows you to develop the business/entrepreneurial skills and attributes to commercialise on your creative and cultural practices and/or knowledge- http://www.gold.ac.uk/pg/ma-creative-cultural-entrepreneurship-comp/. Read more
This programme allows you to develop the business/entrepreneurial skills and attributes to commercialise on your creative and cultural practices and/or knowledge- http://www.gold.ac.uk/pg/ma-creative-cultural-entrepreneurship-comp/

The Computing (games and entertainment) Pathway of the MA in Creative & Cultural Entrepreneurship allows you to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these.

The MA will be taught in partnership by a number of departments within Goldsmiths and with key individuals and organisations in the creative and cultural industries sector.

Our collective approach is to integrate entrepreneurship within the development of creative practices and to take a ‘creative’ approach to the development of new businesses and the infrastructure that supports them.

Contact the department

If you have specific questions about the degree, contact the Admissions Tutor.

Modules

In all pathways, this Masters programme contains four taught modules and a further dissertation/portfolio component.

All students take modules I and III, and Computing Pathway students choose options in games and entertainment for modules II and IV. Attendance is mandatory for all taught sections of the programme.

To encourage collaborative learning we try to teach all students together wherever possible, irrespective of their particular pathway.

Department

Institute for Creative and Cultural Entrepreneurship

The creative industries and cultural sector are continuing to grow at a rapid rate. In the Institute for Creative and Cultural Entrepreneurship (ICCE) we specialise in preparing our students to understand, manage and innovate in these fascinating areas.

Many of our programmes are taught in partnership with international, regional and local cultural organisations, giving you the opportunity to gain direct experience of professional practice.

Computing

The Department of Computing offers a creative, contemporary and pioneering approach to the discipline.

From developing computers that can compose music and paint pictures, to defining and implementing new social media tools and applications, we aim to invigorate computing and the world around it.

Learn by doing

We place a great emphasis on creativity, independence and ‘learning by doing’. Students undertake practical work in real-world situations, carrying out projects in ways that mirror industry practice.

Interdisciplinary approach

We also promote an interdisciplinary approach to the subject: from computational arts to games and entertainment, and from data science to digital journalism.

Industry experts

You’ll be taught by industry experts – our academics are deeply engaged in current research, with many applying their knowledge and skills to developing cutting-edge technology. And we have close links with industry, too, regularly inviting leading professionals to deliver lectures and talks.

Skills

You can expect to develop an independence and integrity in developing creative ideas. You'll be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You'll also develop team-working and leadership skills, and effective business and communication skills.

Careers

The programme will enable those who have previously studied an area of creative study/practice to start a career developing a business arising from an existing or new creative practice. This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'.

The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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As writers now have the ability to produce their own work they need increasingly to know how publishing works. This degree enables aspiring writers to combine business acumen with creative endeavour, equipping them to work within the publishing industry while fostering their writing skills. Read more
As writers now have the ability to produce their own work they need increasingly to know how publishing works. This degree enables aspiring writers to combine business acumen with creative endeavour, equipping them to work within the publishing industry while fostering their writing skills.

Who is it for?

This course will appeal to both experienced and new writers who wish to gain the knowledge and skills relevant to professional practice in commercial settings which produce creative content for print and across digital formats. You will also be introduced to the rapidly developing world of self-publishing. A digital publishing element will teach you how social media and web publishing is now vital to finding and sustaining your own community of readers.

The target market for the programme is young graduates who are seeking to exploit the potential of a humanities degree through modules that focus on their creative writing and on publishing. It is ideal for anyone interested in getting hands-on practice experience and an insider’s perspective on the publishing industry while developing their creative practice.

Objectives

If you have experience of writing or working in publishing (or a related field), and would like to develop your skills further, this course is designed for you. If you are interested in learning how you, as a writer, can engage with the publishing industry and even work within it, this course will develop the skills you need. Creative Writing and Publishing MA enables you to aspire to a professional role that will match your interests and draw upon all of your talents. We welcome writers of all genres with recent graduates developing projects in fantasy, romance, science fiction and young adult fiction.

Placements

An optional professional placement module in terms 2 and 3 runs between January and June, for a period of at least 24 days. This provides students with practical experience of working within a publishing environment, enhancing their classroom learning.

While on placement, you will meet the hosts' standard arrangements for work placement interns and will carry out tasks or projects as agreed with your placement host.

Teaching and learning

You will learn through a mix of formal lectures, writing workshops, individual tutorials, group project work, seminar contributions, study visits, work attachments, project work and independent learning and research. Visiting speakers, including guest authors, regularly support your learning and module projects. You are encouraged, through a variety of strategies, to reflect on professional practice and professional frameworks during all of your applied work.

You will acquire attitudes and values through your interactions with lecturers, many of whom are professional writers or practicing publishers, and through a critical, reflective approach to your writing practice and to working in publishing. Leading writers act as guest tutors and mentors while senior members of the publishing industry regularly visit and often sponsor projects. Publishing and writing masterclasses also enable you to debate current issues within your field. Moodle is also embedded as a learning tool within the programme, offering you opportunities to interact with your fellow students and other programme academic staff outside of the classroom or workshop.

Your intellectual and cognitive skills will be developed through the programme’s range of learning modes, which include lectures, seminars, tutorials, coursework, the option of an assessed work placement drafts of major writing projects and short assignments and in your final project.

Your subject specific and transferable skills are developed in the modules through lectures, seminars, tutorials, coursework, an optional assessed work placement and in your major project.

Assessment

For the Creative Writing Workshop module and the Storytelling module, you will be assessed through an individual assessment, which may include a portfolio of creative writing, a substantial piece of redrafted creative writing with an accompanying self-reflective essay or a critical academic essay or a researched book proposal.

In your other modules, you will be assessed by a range of methods including analytical essays; assessed group and individual projects; presentations with supporting research; and reflective reports on your own portfolios of writing or professional experience.

Modules

The MA CWP runs over one academic year for full-time students who undertake two core creative writing modules over terms 1 and 2, alongside core publishing modules in term 1 and electives in term 2. In the final term students must complete their Major Project. Part-time students undertake the core creative writing modules in their first year of study, undertaking the publishing modules and electives and major project in the second year.

Term 1
-Creative Writing workshop
-Lecture Series on Storytelling.
-Creating and Managing Intellectual Property
-Digitisation and Publishing

Term 2
-International Publishing Case Studies
-Professional Placement
-Design for Interactive Media
-Developing Creative Content
-Digital Cultures
-Libraries and Publishing in an Information Society

Term 3 - Throughout the three terms, you will be invited to attend masterclasses in creative writing, professional development sessions, and group and one-to-one tutorials, as you work towards your Major Project.

Part-time route - Part-time students take the creative writing core modules in their first year of study and in their second year undertake the publishing core modules and electives and the Major Project.

Career prospects

We are delighted that graduate Carlie Sorosiak’s (MA CWP 2015) young adult novel, If Birds Fly Back will be published by HarperTeen in the US, Macmillan in the UK, Penguin Random House in Spain, and Arena Verlag in Germany in 2017.

Holly Domney (MA CWP 2016) won the George Orwell Dystopian Fiction Prize and is currently working in the publishing industry.

At City, you will benefit from our reputation for placing graduate students with agents and with major publishers. Creative writers get exposure to agents, editors and others within both traditional and electronic publishing. For budding publishers, you have the option of a work placement within the industry. We have for many years supported the career prospects of our publishing graduates via supportive links with an industry advisory board as well as alumni.

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On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Read more
On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Simulating the advertising industry, you'll work in art director/copywriter partnerships to devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio.

From idea conception to delivery, you’ll learn how to work to a client's brief and present your ideas effectively. As a member of Design & Art Direction (D&AD) – the industry's most influential body – the course gives you the opportunity to exhibit your work at the New Blood competition and meet key industry figures, whilst workshops and placements at top international agencies will equip you with the contacts and understanding to win the job you want after graduation.

Based on real agency briefs, you'll undertake the strategic planning, conceptual thinking and execution skills – visual and written – necessary to turn a business objective into an engaging, relevant, coherent campaign. Starting with 'traditional media' (posters, press, radio and TV), the course builds your capabilities to encompass the latest online and social media techniques needed to reach diverse target groups in a dynamic multimedia environment. Identifying and understanding the relevant target audience is critical to a successful campaign, so we'll encourage you to consider the impact of your work within ethical, economic, psychological and socio-political frameworks. You'll also gain the critical understanding which underpins the work of the mature, reflective, professional practitioner.

Students on the course win prestigious awards year after year, in industry competitions including D&AD and YCN.

MA Creative Advertising is a founder member of the D&AD university network.

The Institute of Practitioners in Advertising (IPA) supports our intensive MA Creative Advertising course, which mirrors professional life in an agency creative department as closely as possible. By teaching you to think strategically and to write and art direct advertising across all media, we will help you to develop the skills, knowledge and confidence required for a successful career.

We regularly update a blog to give you a better feel for the course:

Web: MA Creative Advertising blog (http://theschoolofcommunicationdesign.wordpress.com/category/ma-creative-advertising/)

Visit the website https://www.falmouth.ac.uk/creativeadvertising

Building professional experience

A unique feature of the MA, our London Study Week puts you at the heart of the creative advertising industry, building knowledge and making contacts. What's more it will give you a vital and thorough grounding in agency structure and how it corresponds and responds to clients' business. We also visit a leading headhunter, who'll show you a variety of portfolios that demonstrate best practice in terms of creativity and winning jobs.

Our graduates are employed worldwide by agencies, media companies and in-house advertising units such as DDB, Wieden & Kennedy, BBH, the BBC, Saatchi & Saatchi, Havas Worldwide, Figtree, Ogilvy One, Dyson, VCCP, Mindshare, Leo Burnett, TBWA, Agency Republic, McCann-Erickson, Publicis and 180 Amsterdam.

To read about some of our recent student successes in the ad industry, see the section entitled Alumni Profiles.

How the course is taught

You'll be taught in small groups, through individual and team tutorials, seminars and workshops, supported by lectures from key figures in advertising and related media. The course replicates the experience of working in a typical full-service agency and your project work will be delivered within that context. As well as working individually, you'll work in copywriter/art director pairs and groups to strengthen your communication and negotiation skills. Our Virtual Learning Environment provides information to assist you with research and project work.

Course outline

This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks:

- Study Blocks 1 & 2

Study Block 1 focuses on strategic thinking as the first step in fulfilling clients' briefs. If your specialism is art direction, you'll learn vital layout and typography skills, as well as developing your appreciation of photography, film, illustration and fine art, and their application to advertising. For copywriters, a range of practical projects will further your writing skills, helping you write in a clear, lively and visual style to stimulate your audience.

During London Study Week, we visit a number of major advertising agencies (see Building professional experience).

- Study Block 3

In Study Block 3, you'll produce a portfolio that will help your transition into this competitive industry. Working with a partner – copywriter or art director – your portfolio can include live projects negotiated with agencies and clients, supported and advised by the course team.

The course's practical elements are substantiated by theoretical studies in Visual Culture & Communication, where you'll research and analyse advertising within changing cultural contexts. The Applied Technology unit gives you hands-on IT training, including using software packages like InDesign, Photoshop, imaging, file conversion, typography and web development.

MA Creative Advertising course map (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_course_map_0.pdf)

Facilities

- Full IT facilities
- Course-specific computer suite
- Large Mac suite where most of the IT lectures take place

Assessment

- Assessment at the end of each study block
- Combination of visual, verbal and written assignments
- Final, external assessment takes place in September

Careers

Potential careers include:

- Copywriter, art director or creative director
- Strategic planner
- Marketing director, communications officer or event manager
- Web content producer
- Research and further education

Interview and selection process

Along with your application form you will need to send us at least three other pieces of creative work and answer the creative brief (below). Your creative work samples can be anything you feel is appropriate such as creative writing, photographs, videos, drawings, films, 3D work.

MA Creative Advertising creative brief (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_creative_brief_2015.pdf)

Once you have applied the course team will assess your application. If we think you have the potential to study at Falmouth we will invite you to an interview. We would really like to see you in person but we can hold a telephone interview if this is not possible. Where possible we like to interview at our postgraduate open days, but we do hold interviews throughout the year.

Find out how to apply here - https://www.falmouth.ac.uk/apply

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Do you have a passion and talent for writing? Want to develop your confidence and ability as a writer and dream of being published?. Read more
Do you have a passion and talent for writing? Want to develop your confidence and ability as a writer and dream of being published?

Our MA in Creative Writing at Northumbria offers you the opportunity to explore your writing craft at an advanced level. You’ll gain a solid grounding in the techniques and skills of writing fiction, learn how to critique your own work and experiment with your writing voice.

A combination of core and option modules gives you the chance to develop your critical and analytical thinking. This course builds on your passion for creative writing, enhancing your career prospects as you develop a portfolio that reflects a broad range of genres.

You’ll graduate as a critical thinker with skills that will help you make a big difference in your chosen area of work and creative practice.

This course can also be taken part time, for more information, please view this web-page: https://www.northumbria.ac.uk/study-at-northumbria/courses/creative-writing-dtpcwr6/

Learn From The Best

Creative Writing at Northumbria enjoys international recognition for the quality of teaching and research, and our publications in Creative Writing and English Studies are ranked 15th in the country for their quality, by the 2014 Research Excellence Framework.

Our Creative Writing team is made up of award-winning novelist and poets, who are major figures in their field. Furthermore, through our partnership with New Writing North, the foremost literary promotion agency in the north of England, we give you opportunities to meet and learn from agents, publishers, and writers from across the country.

Teaching And Assessment

We aim to challenge you, to offer new insights and ways of thinking, while providing a firm grounding in creative writing techniques. You’re encouraged to experiment with and develop your own writing voice while being aware of the demands of the writing industry.

Workshops, seminars, critiquing sessions and small groups led by writers and editors provide an intellectually stimulating environment within which you can develop confidence in literary forms and techniques.

You’ll produce a portfolio of creative writing, including an accompanying commentary for assessment for each module. This is a substantial body of work that demonstrates your ability to develop your own writing voice and edit your own work.

You will build up your skills through core and option modules assessed by formative (non-graded) and summative (graded) assignments. A virtual learning platform (Blackboard) offers you space to share ideas, engage with interactive tasks and access online resources including reading lists.

Module Overview
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)
EL7010 - Approaches to Writing (Optional, 30 Credits)
EL7011 - Creativity (Core, 30 Credits)
EL7012 - Experiments in Form (Optional, 30 Credits)
EL7020 - Professional Practice: Writing in an Industry Context (Core, 30 Credits)
EL7023 - Writing Research 1 (Optional, 30 Credits)
EL7024 - Writing Portfolio (Core, 60 Credits)
EL7025 - Writing Research 2 (Optional, 30 Credits)

Learning Environment

Humanities at Northumbria is composed of three subject teams: History, Literature & Creative Writing, and English Language & Linguistics, and is also developing strengths in the fields of American Studies and Heritage Studies.

The Humanities department is made up of a community of learners all the way through from first year undergraduate to final year PhD level. All Humanities staff are engaged in research and actively create the knowledge that is taught in the department. Our Creative Writing team are all published and highly acclaimed for their work.

Creative Writing students, as part of Northumbria’s Humanities department, have access to the new Institute for Humanities which houses a range of specialist research resources. You’ll also get the chance to work with a range of cultural partners including New Writing North, who provide unique opportunities for creative writers.

The research of the Institute brings together the disciplines of Art History, American Studies, Creative Writing, English Language and Linguistics, English Literature, History and Media Studies.

Research-Rich Learning

We are recognised for world-leading research in all our Humanities’ disciplines. Our staff have attracted major funding from Research Councils UK as well as the British Academy, Leverhulme Trust and Nuffield Foundation.

Northumbria is rated in the UK top 15 for the quality of its English Literature, Language and Creative Writing publications. You can explore some of the key themes here.

The Creative Writing team work across a range of genres and their interests encompass everything from identity, displacement and narratives of cultural difference to astronomy and visual perception, and how we represent animals in language.

You will join a lively community that regularly gives public readings and, through our association with the regional writing agency New Writing North, is formally involved with the Durham Book Festival and the Northern Writers' Awards.

Furthermore, you will have the opportunity to engage with the activities of the Institute for Humanities, which is home to five international journals and which regularly hosts an exciting range of seminars, symposia and conferences on topics as varied as Memory, Heritage and Identity; Transnationalism and Societal Change; Digital Humanities; Medical Humanities; and American Studies.

Give Your Career An Edge

Employability, in the form of critical and creative skills, presentation skills and reflective and evaluative abilities, is embedded into your course. You will be able to demonstrate that you are self-motivated, show initiative and personal responsibility, and possess a thirst for independent learning.

During your course, you’ll be in constant contact with a range of professionals working in the arts and creative industries, helping you to build up networks and gain relevant experience.

All modules play a crucial role in developing the advanced skills and attributes necessary for employment, including effective time and workload management, oral and written communication, teamwork and creative analysis of complex problems. The core module, Professional Practice, is designed to give you insight into the world of literary publishing.

You will graduate with a qualification which may enhance your promotion prospects in professions such as the literary industries, partnerships and agencies, marketing and advertising.

Your Future

Given the postgraduate nature of this course the tutors (all published writers themselves) will be looking for signs of the ability to write at a professional level.

MA graduates have achieved notable success. Dan Smith publishes novels for adults and younger readers, most recently Boy X. Celia Bryce is an acclaimed novelist whose book Anthem for Jackson Dawes was nominated for the Carnegie Medal in 2014.

Helen Laws is a highly successful TV scriptwriter who originated 32 Brinkburn Street for BBC TV and has written for Casualty, Eastenders, Two Pints of Lager and a Packet of Crisps, Shameless and Doctors. She says the MA taught her the importance of story and gave her the confidence to keep trying.

There are also opportunities for you to advance your studies further with advice in writing PhD and funding applications available.

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The new MA in Creative and Cultural Entrepreneurship programme, with an exit route at Postgraduate Diploma level, will be attractive to undergraduates who… Read more
The new MA in Creative and Cultural Entrepreneurship programme, with an exit route at Postgraduate Diploma level, will be attractive to undergraduates who either wish to develop a business arising from an existing creative practice or to understand how to create the infrastructure and environment for new creative businesses in the fields of Computing, Design, Media and Communications, Music, or Theatre and Performance to flourish in a variety of contexts (eg city, rural, regional, national)- http://www.gold.ac.uk/pg/ma-creative-cultural-entrepreneurship-design/

The MA will be taught in partnership by a number of departments within Goldsmiths and with key individuals and organisations in the creative and cultural industries sector. Our collective approach is to integrate entrepreneurship within the development of creative practices and to take a ‘creative’ approach to the development of new businesses and the infrastructure that supports them. This programme is designed to allow you to continue to innovate, but also to provide the requisite business/entrepreneurial skills and attributes to commercialise your creative and cultural practices and/or knowledge. You’ll be able to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these.

What you study:

The programme contains four taught modules and a further dissertation/portfolio component. You will have a range of choices throughout the degree enabling you to design a pathway that is most relevant to your academic, business and career ambitions. All students take 'Theories of the Culture Industry: Work, Creativity and Precariousness' and 'Entrepreneurial Modelling', and your chosen pathway will determine the 'Creative Practice' course and 'Entrepreneurial Practices and Modes of Production' course that you take. In order to enable collaborative learning amongst those seeking to develop creative and cultural businesses and those already within them, we intend wherever possible to teach all students together, irrespective of the particular route on which you are registered.

Careers:

The programme will enable those who have previously studied an area of creative study/practice, such as music, media, theatre, design, or computer games, to start a career developing a business arising from an existing or new creative practice. This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'. The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.

Skills:

You can expect to develop an independence and integrity in developing creative ideas. You will be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You will also develop team-working and leadership skills, and effective business and communication skills.

Entrance requirements:

You should normally have an undergraduate degree of at least upper second class standard in design, architecture, art, computing, engineering, education, social sciences or any other discipline that has a demonstrable relationship to design and/or research. Applicants with relevant work experience will also be considered. You must demonstrate in your written application and in interview that you have a capacity for creative and cultural entrepreneurship, and that you are able to meet the intellectual demands of the programme. Your application will not be considered unless it includes a design portfolio which should be uploaded electronically as part of your main application.

If your first language is not English you need a minimum score of 7.0 in IELTS (including 7.0 in the written element) or equivalent.

Deadline:
Deadline: 30 June (1 March if you are applying for external funding). We advise early applications, but may consider applications after the closing date. When applying, please specify your preferred pathway: Computing (games and entertainment), Design, Media and Communications, Music, or Theatre and Performance. You must demonstrate in your written application and in interview that you have a capacity for creative and cultural entrepreneurship, and that you are able to meet the intellectual demands of the programme.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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