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Masters Degrees (Creative Industry)

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The Joint Master Degree Program in Cultural and Creative Industry Management is collectively designed and developed by. Shanghai Jiao Tong University (SJTU). Read more

The Joint Master Degree Program in Cultural and Creative Industry Management is collectively designed and developed by Shanghai Jiao Tong University (SJTU) and University of Southern California (USC). This program integrates the advantages and resources of two mother universities to cultivate future industry leaders with creative spirit and thoughts. Taking creation, innovation and entrepreneurship as its core, the program focuses on the curriculum development in the fields of art, philosophy, economics, management, design, and technology.

Students will receive 2 degrees at the end of this program. The program runs over a period of 2.5 academic years of full-time study. Students who meet the degree requirements of SJTU and pass the thesis defence will be awarded SJTU Master of Journalism and Communication and students who meet the degree requirements of USC will be awarded USC Master of Management Studies in Cultural and Creative Industry.

1st Degree from SJTU

Master of Journalism and Communication

Located at China’s economic and financial center-Shanghai, SJTU is a comprehensive and national key university directly under the administration of the Ministry of Education (MOE) of the People's Republic of China. Founded in 1896, SJTU is one of the higher education institutions which enjoy a world-renowned reputation in China.

Through 121 years’ unremitting efforts, SJTU has become a comprehensive, research-oriented, and internationalized top university in China. It is now sailing for the aim of becoming a world-class university.

SJTU has 64 undergraduate programs covering 9 major disciplines: economics, law, literature, science, engineering, agriculture, medicine, management, and arts. It boasts strong academic influence in the field of engineering, commercial science, and medicine.

2nd Degree from USC

Master of Management Studies in Cultural and Creative Industry

Located in Los Angeles and founded in 1880 by the Methodist Church, USC is one of the world’s leading private research universities. USC is a member of the Association of American Universities (AAU) and the Association of Pacific Rim Universities (APRU).

USC’s School of Cinematic Arts, Leventhal School of Accounting, School of Dramatic Arts, Annenberg School for Communication and Journalism, Sol Price School of Public Policy, School of Pharmacy, School of Architecture and Viterbi School of Engineering respectively rank among Top 10 in USA.

You can find more information about the joint degree programs here: https://www.icci-abroad.com/

Scholarships

Several types of scholarships are available for qualified students through application. Once the application deadline is passed, our SJTU based student evaluation committee will consider the applications for their suitability for a scholarship. The scholarship will be given if the applicant is a high calibre student with qualifying academic achievements.



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Our Managing in the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. Read more

Our Managing in the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. It has been developed by academics and creative economy practitioners at Kingston Business School to help you respond to emerging trends and opportunities to realise value in the creative economy.

The programme is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities. You will need a strong motivation to look beyond the traditional boundaries of your discipline, a readiness to participate in a start-up, and a willingness to work in a multi-disciplinary and experiential environment. You will work with students from all over the world and from different creative sectors. This diversity challenges you to think differently and exposes you to differing perspectives on creativity and business.

The programme now has nine generations of graduates and an active alumni network. Our graduates work in a range of creative and leadership positions ranging from freelance work in the creative sector, through to business ownership and employment in large innovative companies in the creative economy.

The creative industries are outpacing traditional industries both in the UK and the rest of the world. In the UK, the creative industries represent 5.2 per cent of the UK economy and provide 1.9 million jobs (DCMS, 2016). With the growth of the creative industries, the creative economy has grown at a rate faster than the whole of the UK economy, and was worth £133.3billion in 2014, accounting for 8.2 per cent of the UK economy (DCMS, 2016).

An increasing number of countries has now placed the creative industries at the heart of their economic development. This creates opportunities for professionals who understand the critical success factors for commercialising creativity, and are equipped with the mix of creative and business knowledge and skills.

What will you study?

This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. By the end of the programme, you will be equipped with an in-depth knowledge, understanding and skills required to successfully realise value in the creative economy context.

You will specialise and become closely involved in the practice of a specific creative industry through engagement with a real business in the creative sector. This will be the opportunity to experience practical work and realise value in a chosen creative industry:

-Advertising and marketing

-Architecture

-Crafts

-Product design, graphic design and fashion design

-Film, TV, video, radio and photography

-IT, software and computer services

-Publishing

-Museums, galleries and libraries

-Music, performing arts and visual arts

(Creative Industries Classification, Department for Culture, Media & Sport, 2015)

You will also explore the process of collaborative creativity and examine what it takes to successfully develop ideas into innovative products, service and processes. The core of the programme is a real-life business experience; working in a team, you will start and run your own creative industries business in the supportive and risk-free environment provided by Kingston Business School. Our entrepreneurship experts will guide you through the process of designing and running your own creative business, which will help you develop your creative, managerial and entrepreneurial skills.

Assessment

Assessments are innovative and include a mix of individual and group project work and formal assessments, including essays, case studies, reports and presentations, role-play, games and simulations, plus the final Personal Research Project (maximum 15,000 words). You will study in a supportive environment where regular feedback is provided by both academics and professionals.

Why study the Managing in the Creative Economy MA?

The course gives you the opportunity to gain a range of knowledge, skills and experiences:

-Develop your creative, entrepreneurial, managerial and leadership skills – participate in development of a start-up, pitch to real industry experts at our "Dragons' Den", and engage with a variety of professionals and entrepreneurial businesses.

-Experience practical work in a chosen creative industry by engaging with a real creative industries business to develop your CV and your understanding of the creative sector.

-Learn the fundamentals of business management theory and practice from the specific perspective of the creative industries, in the diverse and evolving context of the creative economy.

-Experience regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events such as Frieze Art Fair that connect the creative industry to the local community and enable you to build a valuable network.

Will this course suit me?

The Managing in the Creative Economy MA is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities.

-Are you a creative practitioner? We will give you the opportunity to gain first-hand experience in creating a product or service and taking it to markets.

-Are you a manager in a creative business? We will help you understand the processes of managing creativity and innovation and enhance your skills as a creative leader with a good grasp of strategy and appropriate business and management skills.

-Have you got years of experience? If you have substantial experience, you could benefit from undertaking the personal research project that will help you to apply your new skills and expertise to your specialist sector and enable you to identify new opportunities in the creative economy.

Course structure

Below are the core modules for this course:

Modules

-Mapping the Creative Economy

-Design Thinking for Start-ups

-Experiencing the Creative Industries - Professional Practice

-Conducting Collaborative Creativity

-Managing a Creative Business

-Personal Research Project/Gaining Insights



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​The MA Creative Writing at Cardiff Metropolitan University is taught by published writers and researchers. The course is aimed to support you while you develop and hone your critical and creative writing skills, particularly in the field of fiction. Read more

Course Overview

​The MA Creative Writing at Cardiff Metropolitan University is taught by published writers and researchers. The course is aimed to support you while you develop and hone your critical and creative writing skills, particularly in the field of fiction. You can take our MA for professional development purposes, in order to enhance your career, and to increase your likelihood of publication. The MA will also help you specialise in the areas of creative practice and contemporary writing in order to pave the way for doctoral study.

We have expertise across a number of fields and our academic community is vibrant and dynamic with strong industry links. We have a focus on the contemporary that is underpinned with expertise in historical periods.

One of the great strengths of the programme is its flexibility. MA Creative Writing can be studied either full or part time. Modules can be taken individually, allowing you to control the pace and depth of your postgraduate study. Programme delivery is enhanced by the university's commitment to e-learning.

See the website https://www.cardiffmet.ac.uk/education/courses/Pages/Creative-Writing---MA.aspx

​Course Content​​

All of our modules are co​re and are delivered over one year full time or two years part time.

Term 1
- Researching Humanities
Researching Humanities will introduce you to research methods at MA level. The module provides a thorough breakdown of research methods across the fields of Creative Writing and English Literature. This module is taught across all of our MA Creative Writing and English Literature pathways and it is also a great opportunity for you to get to know your peers.

- Short Story Writing
Short Story Writing provides a thorough introduction to the short story. This is done through two distinct, but integrated, approaches: a critical analysis of the development of the short story, with particular focus on twentieth century and contemporary writing; and through the creative practice itself. Each week you'll be encouraged to explore key techniques and approaches in your own writing through writing workshops.

- New & Experimental Writing
In New and Experimental Writing you will encounter a range of transgressive texts from the twentieth and twenty-first centuries. Starting with the avant-garde, the module proceeds chronologically to the contemporary. We interrogate what it means to transgress aesthetic norms at various points in time and take into consideration historical and cultural context to consider whether there might be a connection between the challenging of literary and social standards. You will be able to approach these texts via a number of methodologies, including theoretical and creative.

Term 2
- Novel Writing
Novel Writing extends and deepens your engagement with fiction writing. The module provides you with a thorough introduction to the novel as a distinct fictional genre focussing on the contemporary. As well as examining key works, you'll also be working on your own creative practice. A key part of the module focuses on the preparation of your work for publication.

- Writing the City
In Writing the City you'll explore representations of urban space through set texts and in your own creative writing. In this module you’ll examine texts that explore the urban in literary fiction, particularly throughout the twentieth and twenty-first centuries.

- Critical Practice
Critical Practice prepares you for your dissertation through which you'll be able to submit a substantial body of creative work along with a contextualising critical commentary.

- Dissertation
The Dissertation module is your opportunity to create a portfolio of writing, such as a collection of short stories or an excerpt of a novel that you are working on. The creative work will be accompanied by a critical reflection in which you contextualise your writing within a critical framework and with reference to other texts.

Learning & Teaching​

​Most modules are taught through group workshops and seminars. Some modules will also include individual tutorials and the dissertation module is delivered entirely through one-to-one tutorials with your supervisor.

In workshops and seminars full use is made of University technology and course materials will be delivered and stored through our Virtual Learning Environment. It will be possible for you to access the Virtual Learning Environment remotely and you will be encouraged to do so.

Most modules are 20 or 30 credits although we also have a 10 credit module and the dissertation is worth 60 credits. In a 10 credit module you will receive 11 hours of timetabled teaching and you will be expected to conduct 89 hours of independent study. In a 20 credit module you will receive 22 hours of timetabled teaching and you will be expected to conduct 178 hours of independent study. In a 30 credit module you will receive 33 hours of timetabled teaching and you will be expected to conduct 267 hours of independent study. The 60 credit dissertation is mainly conducted with independent study. You will receive 6 hours of tutorial supervision (this includes supervisors looking over your work) and you will be expected to conduct 594 hours of independent study.

Each student is appointed a personal tutor who will be available for academic advice, pastoral support and personal development planning. Tutors also have weekly office hours.

A critical but supportive environment is achieved through a combination of workshops, research seminars and e-learning. You will be introduced to the practicalities of preparing and submitting your work for publication.

Assessment

We have a variety of approaches to assessment across the programme depending upon the module. All creative practice modules (Short Story Writing, Novel Writing, Dissertation) are assessed through portfolios of creative work and accompanying critical essays in which you are required to reflect on your creative practice and to contextualise your work with reference to other texts. These modules also include class-based formative peer-assessment in the form of writing workshops. These do not count towards your final grade but the sessions do help you grow and reflect as a critical and creative writer.

In some modules (New and Experimental Writing, Writing the City) you can choose your method of assessment (creative portfolio and critical essay, or essay, or reflection, for example).

In the introductory Researching the Humanities module you will be ask to produce a visual representation of a chosen research method, in the form of a poster. In other modules, such as Writing the City, you will be asked to post your work to a reflective blog.

Modules also make use of Virtual Learning Environments for assessments and you may be asked to view material online and then to respond to it.

You will receive tutor support in class and through our VLE in order to prepare you for each assessment point. We also have library facilities online and at campus.

Employability & Careers​

Many of our students use the course to generate and hone their own writing for publication. Our creative practice modules are designed with eventual publication in mind. For example, in our Novel Writing module you will be taught how to write a synopsis for submission to an agent or publisher. Several of our students have had publication success (see below).

The MA is also a great choice for those wishing to enhance their employment and professional opportunities in editorial and publishing careers. The programme is suitable for those who would like to become teachers of creative writing or who are already teachers. For example, teachers of English at ‘A’ Level and GCSE often find the course suitable for professional development purposes, providing them with skills to enhance their teaching of creative writing within their current curricula or skilling them up to deliver the new Creative Writing ‘A’ Level.

Our MA is appropriate for those who would like careers in community-based education and practice. The course also prepares you for further study at PhD level at Cardiff Metropolitan University and beyond.

This degree will encourage you to develop the valuable transferable skills of autonomy, effective collaboration, self-direction, organisation, initiative and adaptability that are highly regarded in the workplace.

Recent student publishing successes:
Barbara A Stensland (MA Creative Writing) writes a blog about living with MS that has recently been published as a book, Stumbling in Flats (2015). It has been shortlisted for The International Rubery Book Award 2015.

Emre Karatoprak (MA Creative Writing) had his first novel published on Amazon, Türbülans (2013).

Alex Sambrook (MA Creative Writing) had a short story shortlisted in the prestigious Bridport Short Story Competition (2012).

Stacey Taylor, (MA English & Creative Writing), won the It Started With a Kiss competition run by Authonomy in November 2011 with a 416 word flash fiction.

Find information on Scholarships here https://www.cardiffmet.ac.uk/scholarships

Find out how to apply here https://www.cardiffmet.ac.uk/howtoapply

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​MA English Literature & Creative Writing is a rewarding taught degree, combining the study of English Literature with the theoretical and practical component of fiction writing. Read more

Course Overview

​MA English Literature & Creative Writing is a rewarding taught degree, combining the study of English Literature with the theoretical and practical component of fiction writing.

The MA is taught by published writers and researchers. The course is aimed to support you while you develop and hone your critical and creative writing skills, particularly in the field of fiction. You can take our MA for professional development purposes, in order to enhance your career and to increase your likelihood of publication. The MA will also help you specialise in the areas of creative practice as well as contemporary and historical literature in relation to place and space in order to pave the way for doctoral study.

We have expertise across a number of fields and our academic community is vibrant and dynamic with strong industry links.

The English Literature part of the degree analyses historic and contemporary textual representations of place, theorising cultural practices of location and space. The Creative Writing modules are specifically designed to develop you as a writer of fiction.

One of the great strengths of the programme is its flexibility. MA English Literature and Creative Writing can be studied either full or part time. Modules can be taken individually, allowing you to control the pace and depth of your postgraduate study. Programme delivery is enhanced by the university’s commitment to e-learning​.

See the website https://www.cardiffmet.ac.uk/education/courses/Pages/English-and-Creative-Writing---MA.aspx

Course Content​​

All of our modules are core and are delivered over one year full time or two years part time.
Term 1
- Researching Humanities
Researching Humanities will introduce you to research methods at MA level. The module provides a thorough breakdown of research methods across the fields of Creative Writing and English Literature. This module is taught across all of our MA Creative Writing and English Literature pathways and it is also a great opportunity for you to get to know your peers.

- Short Story Writing
Short Story Writing provides a thorough introduction to the short story. This is done through two distinct, but integrated, approaches: a critical analysis of the development of the short story, with particular focus on twentieth century and contemporary writing; and through the creative practice itself. Each week you'll be encouraged to explore key techniques and approaches in your own writing through writing workshops.

- Literature and Landscapes
In Literature and Landscapes, you’ll examine artistic and literary representations of landscape, and engage with the complex social, cultural and aesthetic factors that contribute to the formation of identity. The module provides a comparative foundation from which you’ll consider representations of the urban encountered in Writing the City.

Term 2
- Novel Writing
Novel Writing extends and deepens your engagement with fiction writing. The module provides you with a thorough introduction to the novel as a distinct fictional genre focussing on the contemporary. As well as examining key works, you'll also be working on your own creative practice. A key part of the module focuses on the preparation of your work for publication.

- Writing the City
In Writing the City you'll explore representations of urban space through set texts and in your own creative writing. In this module you’ll examine texts that explore the urban in literary fiction, particularly throughout the twentieth and twenty-first centuries.

- Critical Practice
Critical Practice prepares you for your dissertation through which you'll be able to submit a substantial body of creative work along with a contextualising critical commentary.

- Dissertation
The Dissertation module is your opportunity to create a portfolio of writing, such as a collection of short stories or an excerpt of a novel that you are working on. The creative work will be accompanied by a critical reflection in which you contextualise your writing within a critical framework and with reference to other texts.

Learning & Teaching​

​Most modules are taught through group workshops and seminars. Some modules will also include individual tutorials and the dissertation module is delivered entirely through one-to-one tutorials with your supervisor.

In workshops and seminars full use is made of University technology and course materials will be delivered and stored through our Virtual Learning Environment. It will be possible for you to access the Virtual Learning Environment remotely and you will be encouraged to do so.

Most modules are 20 or 30 credits although we also have a 10-credit module and the dissertation is worth 60 credits.

In a 10-credit module you will receive 11 hours of timetabled teaching and you will be expected to conduct 89 hours of independent study. In a 20-credit module you will receive 22 hours of timetabled teaching and you will be expected to conduct 178 hours of independent study. In a 30-credit module you will receive 33 hours of timetabled teaching and you will be expected to conduct 267 hours of independent study. The 60-credit dissertation is mainly conducted with independent study. You will receive 6 hours of tutorial supervision (this includes supervisors looking over your work) and you will be expected to conduct 594 hours of independent study.

Each student is appointed a personal tutor who will be available for academic advice, pastoral support and personal development planning. Tutors also have weekly office hours.

A critical but supportive environment is achieved through a combination of workshops, research seminars and e-learning. You will be introduced to the practicalities of preparing and submitting your work for possible publication.

Assessment

We have a variety of approaches to assessment across the programme depending upon the module. All creative practice modules (Short Story Writing, Novel Writing, Dissertation) are assessed through portfolios of creative work and accompanying critical essays in which you are required to reflect on your creative practice and to contextualise your work with reference to other texts. These modules also include class-based formative peer-assessment in the form of writing workshops. These do not count towards your final grade but the sessions do help you grow and reflect as a critical and creative writer.

In some modules (Writing the City) you can choose your method of assessment (creative portfolio and critical essay, or essay, or reflection, for example). In other modules (Literature and Landscapes) you will be asked to produce an essay.

In the introductory Researching the Humanities module you will be ask to produce a visual representation of a chosen research method, in the form of a poster. In other modules, such as Writing the City, you will be asked to post your work to a reflective blog.

Modules also make use of Virtual Learning Environments for assessments and you may be asked to view material online and then to respond to it.

You will receive tutor support in class and through our VLE in order to prepare you for each assessment point. We also have library facilities online and at campus.​

Employability & Careers​

Many of our students use the course to generate and hone their own writing for publication. Our creative practice modules are designed with eventual publication in mind. For example, in our Novel Writing module you will be taught how to write a synopsis for submission to an agent or publisher. Several of our students have had publication success (see below).

The MA is also a great choice for those wishing to enhance their employment and professional opportunities in editorial and publishing careers. The programme is suitable for those who would like to become teachers of English literature and creative writing as well as those who are already teachers. For example, teachers of English at ‘A’ Level and GCSE often find the course suitable for professional development purposes, providing them with skills to enhance their teaching of English literature creative writing within their current curricula or skilling them up to deliver the new Creative Writing ‘A’ Level.

Our MA is appropriate for those who would like careers in community-based education and practice. The course also prepares you for further study at PhD level at Cardiff Metropolitan University and beyond.

This degree will encourage you to develop the valuable transferable skills of autonomy, effective collaboration, self-direction, organisation, initiative and adaptability that are highly regarded in the workplace.

Recent student publishing successes:
Barbara A Stensland (MA Creative Writing) writes a blog about living with MS that has recently been published as a book, Stumbling in Flats (2015). It has been shortlisted for The International Rubery Book Award 2015.

Emre Karatoprak (MA Creative Writing) had his first novel published on Amazon, Türbülans (2013).

Alex Sambrook (MA Creative Writing) had a short story shortlisted in the prestigious Bridport Short Story Competition (2012).

​Stacey Taylor, (MA English & Creative Writing), won the It Started With a Kiss competition run by Authonomy in November 2011 with a 416 word flash fiction.

Find information on Scholarships here https://www.cardiffmet.ac.uk/scholarships

Find out how to apply here https://www.cardiffmet.ac.uk/howtoapply

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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Creative Writing (Extended) at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Creative Writing (Extended) at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Creative Writing is a unique programme that offers integrated training in the writing of literary and media text. The MA in Creative Writing is taught by prize-winning writers of fiction, poetry and drama who provide core training and individual pathways in the major genres of contemporary literary and media writing. Modules on the Creative Writing programme are taught through workshop sessions, group work and one-to-one mentoring between students and a tutor. Courses include the writing of prose fiction, poetry, drama, screenwriting and creative nonfiction. Writers and representatives from the arts world and the publishing industry are invited to address the MA Creative Writing group about creative work and publishing. We have strong links with Swansea’s Dylan Thomas Centre, which offers a lively programme of events throughout the year.

The Extended MA (EMA) in Creative Writing is a 240-credit postgraduate qualification that is equivalent to 120 ECTS (European Credit Transfer System) and is thus a recognised Masters qualification throughout the European Union. The EMA is a standard UK MA plus an additional 60 credits (30 ECTS) and this additional coursework is undertaken in one semester at a partner institution overseas. The EMA is therefore not only an EU recognised postgraduate qualification it also adds a study abroad experience thus enhancing the qualification’s employability credentials.

Key Features of the MA in Creative Writing

- The MA in Creative Writing is taught by experienced writers and offers a wide range of writing genres including fiction, short story, poetry, drama, screenwriting and creative non-fiction.

- Drama writing is a particular strength, including the relatively new and unexplored field of Dramaturgy.

- Regular play readings and students' dramatic writing is often performed by professional actors in the Rough Diamonds mini-festival in the summer.

- Creative Writers have a close relationship with National Theatre Wales and also open-mic poetry events at local venues such as the Dylan Thomas Centre and Howl.

- There is scope for work experience with local publishers.

- The writing programme has an online journal, The Swansea Review, and students write for The Siren, a student-run online journal, and The Waterfront student newspaper.

- Creative Writing students have free membership of Literature Wales, the national literature promotion agency.

- Students are involved in the annual Writers’ Day at the Dylan Thomas Centre, where they meet editors, agents, publishers and writers to discuss the ins and outs of publication and the craft of writing.

- Students are part of a vibrant community of writers and artists – Swansea, the birthplace of Dylan Thomas, having a fair claim to being Wales’s city of culture.

- The programme has connection with and experience of the unique literary culture of Wales, home to possibly the oldest (but still vibrant) bardic tradition in Europe.

Modules

Modules on the MA in Creative Writing typically include:

• Writing Fiction

• Writing Poetry

• Genre: Writing for Stage

• Creative Non-Fiction and Travel Writing

• Nature Writing

• Screenwriting

• Writing Radio Drama

• The Art of Short Story

• Writing the Self

• International Dramaturgy

Who should Apply?

Students or Professionals interested in Creative and Professional Writing. Students interested in preparation for postgraduate research, MPhil or PhD.

MA in Creative Writing Aims

- To offer students the chance to belong to a warmly supportive community of writers, passionate about their art.

- To give students the opportunity to discuss literary matters with agents, editors and publishers.

- To provide active participation in Swansea’s burgeoning literary scene and have students’ dramatic writing performed by professional actors at the Dylan Thomas Literature Centre.

- To offer research seminars presented by eminent creative writers and academics.

- To develop study and research skills in Creative Writing research and practice methodologies.

Career Prospects

Career expectations are excellent for Creative Writing graduates. MA degree holders enter careers in professional and creative writing, publishing, education, global marketing and advertising, media, business, heritage and tourism, and performing arts. Some graduates go on to pursue further postgraduate study leading to a PhD and a career in Academia.

Student Quote

"Since graduating with an MA with Distinction in Creative Writing from Swansea University, I have published three collections of poetry, founded Grievous Jones Press, and begun lecturing in Creative Writing. In the near future I will finish my PhD in Creative Writing and have books forthcoming with Blackheath Books and Seren Books. The training, experience, and rigour of the Swansea MA in Creative Writing was invaluable for launching my career as a writer and publisher. Without the inspiration, guidance, and critique of the excellent faculty and peers, my own writing would not have grown and my flame for creation might have faltered."

David Oprava, Creative Writing, MA



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Creative Writing at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Creative Writing at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Creative Writing is a unique programme that offers integrated training in the writing of literary and media text. The MA in Creative Writing is taught by prize-winning writers of fiction, poetry and drama who provide core training and individual pathways in the major genres of contemporary literary and media writing. Modules on the Creative Writing programme are taught through workshop sessions, group work and one-to-one mentoring between students and a tutor. Courses include the writing of prose fiction, poetry, drama, screenwriting and creative nonfiction. Writers and representatives from the arts world and the publishing industry are invited to address the MA Creative Writing group about creative work and publishing. We have strong links with Swansea’s Dylan Thomas Centre, which offers a lively programme of events throughout the year.

Key Features of the MA in Creative Writing

- The MA in Creative Writing is taught by experienced writers and offers a wide range of writing genres including fiction, short story, poetry, drama, screenwriting and creative non-fiction.

- Drama writing is a particular strength, including the relatively new and unexplored field of Dramaturgy.

- Regular play readings and students' dramatic writing is often performed by professional actors in the Rough Diamonds mini-festival in the summer.

- Creative Writers have a close relationship with National Theatre Wales and also open-mic poetry events at local venues such as the Dylan Thomas Centre and Howl.

- There is scope for work experience with local publishers.

- The writing programme has an online journal, The Swansea Review, and students write for The Siren, a student-run online journal, and The Waterfront student newspaper.

- Creative Writing students have free membership of Literature Wales, the national literature promotion agency.

- Students are involved in the annual Writers’ Day at the Dylan Thomas Centre, where they meet editors, agents, publishers and writers to discuss the ins and outs of publication and the craft of writing.

- Students are part of a vibrant community of writers and artists – Swansea, the birthplace of Dylan Thomas, having a fair claim to being Wales’s city of culture.

- The programme has connection with and experience of the unique literary culture of Wales, home to possibly the oldest (but still vibrant) bardic tradition in Europe.

Modules

Modules on the MA in Creative Writing typically include:

• Writing Fiction

• Writing Poetry

• Genre: Writing for Stage

• Creative Non-Fiction and Travel Writing

• Nature Writing

• Screenwriting

• Writing Radio Drama

• The Art of Short Story

• Writing the Self

• International Dramaturgy

Who should Apply?

Students or Professionals interested in Creative and Professional Writing. Students interested in preparation for postgraduate research, MPhil or PhD.

MA in Creative Writing Aims

- To offer students the chance to belong to a warmly supportive community of writers, passionate about their art.

- To give students the opportunity to discuss literary matters with agents, editors and publishers.

- To provide active participation in Swansea’s burgeoning literary scene and have students’ dramatic writing performed by professional actors at the Dylan Thomas Literature Centre.

- To offer research seminars presented by eminent creative writers and academics.

- To develop study and research skills in Creative Writing research and practice methodologies.

Career Prospects

Career expectations are excellent for Creative Writing graduates. MA degree holders enter careers in professional and creative writing, publishing, education, global marketing and advertising, media, business, heritage and tourism, and performing arts. Some graduates go on to pursue further postgraduate study leading to a PhD and a career in Academia.

Student Quote

"Since graduating with an MA with Distinction in Creative Writing from Swansea University, I have published three collections of poetry, founded Grievous Jones Press, and begun lecturing in Creative Writing. In the near future I will finish my PhD in Creative Writing and have books forthcoming with Blackheath Books and Seren Books. The training, experience, and rigour of the Swansea MA in Creative Writing was invaluable for launching my career as a writer and publisher. Without the inspiration, guidance, and critique of the excellent faculty and peers, my own writing would not have grown and my flame for creation might have faltered."

David Oprava, Creative Writing, MA



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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

What does this course lead to?

Following this course, you will be well placed for a variety of careers in national or international advertising agencies. Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).

Who is this course for?

Solent’s creative advertising master’s degree is ideally-suited to those looking to progress their career in the advertising industry. The course will help those looking to further develop their career by covering creative strategies, building a creative portfolio, and professional practice.

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.

Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

Your future

Suitable roles for graduates include:

  • Copywriting
  • Media buying
  • Account management
  • Art direction.

Industry links

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures. 

You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts. 

You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Placements

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency. Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.



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Our MA in Culture Industry will allow you to explore the interface between contemporary economics and culture, from the scale of a start-up or artwork to that of governmental policy, a city, or the global marketplace. Read more

Our MA in Culture Industry will allow you to explore the interface between contemporary economics and culture, from the scale of a start-up or artwork to that of governmental policy, a city, or the global marketplace. It will also provide the approaches in critical and theoretical analysis that will enable you to conduct further academic research in areas ranging from art history to urban studies and critical theory.

Taking full advantage of the UK’s leading role in the creative industries, and London’s status as a world city, this course creates opportunities for you to:

  • make projects
  • go on field trips
  • do placements
  • carry out academic learning and research
  • meet leading creative practitioners and theorists

This will give you first-hand experience of the fast moving creative economy, as well as giving you indispensable skills in understanding that economy from a cultural, philosophical and political standpoint.

Engage with the cultural sector

Within the accelerated climate of digital networks and globalisation, the forms and behaviour of culture are mutating, converting the workshop into the handheld device and the cinema and gallery into the bedroom. This course is aimed at creative practitioners, entrepreneurs and theorists wanting to experiment with these changes, and set them into a historically and discursively rich framework.

Through participant observation, critical theory, and playful experiment, the course will not just prepare you for a career in the cultural sector, but help you to engage with it imaginatively, critically and tactically.

Placements

Placements are student-led and supported by the research and organisational network of the course leaders. Students on the MA in Culture Industry have undertaken placements at the BBC, Stephen Graham Gallery, White Cube gallerySHAPE ArtsChinatown Oral History ProjectMaximum Rock n Roll, the British CouncilBlack Dog PublishingResonance FMGlasgow BiennaleLondon Architecture WeekGlastonbury FestivalLondon Film Festival, the British MuseumSouth Bank CentreGrizedale Arts, the Japan Foundation, the London Anime and Gaming Con, and Sound and Music.

Students' projects

Our students’ projects are very diverse, and have included exhibitions, publications, websites, photographic projects, market stalls, travel guides, films, novels, app prototypes, ethnographies, and community resource projects.

Modules & structure

Core modules

Recommended option modules

You take option modules to the value of 30 credits. This could include:

Assessment

Essays; project report and documentation/placement report and documentation; research lab participation.

Download the programme specification. If you would like an earlier version of the programme specification, please contact the Quality Office.

Please note that due to staff research commitments not all of these modules may be available every year.



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The MSc in Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity. Read more

The MSc in Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity.

At the intersection of the arts and the sciences, the programme introduces you to the psychology and the cognitive neuroscience of how humans generate new ideas, how we appreciate beauty, and how we form preferences.

Aesthetic and creative decisions are relevant in the visual and the performing arts, and in many applied and commercial contexts, ranging from clinical interventions to curating exhibitions, from dance choreography to marketing and advertising. Based in the Department of Psychology, in collaboration with Computing, Media and Communications and the Institute of Management Studies, the course builds critical knowledge, research and communication skills across the arts and the sciences, centred around two key topics: the psychological and brain mechanisms of making (Creativitiy) and appreciating (Neuroaesthetics) art. Conducting a research project with an interdisciplinary focus will prepare you for a research career in aesthetic or creative science, working in the creative industry, or to develop your artistic practice.

Goldsmiths is uniquely placed to offer this programme, with an internationally renowned reputation in the arts and the sciences. Existing courses combining art and psychology often have a largely therapeutic focus and rarely cover the psychology of aesthetic appreciation or creative cognition, in a broader profile. In contrast, business-oriented courses in marketing, advertising and consumer psychology often lack adequate scientific training in experimental psychology or cognitive neuroscience methods, which is required for a scientific approach to aesthetics and creativity. Optional modules based in the departments Media & Communications, Computing, and the Institute of Management Studies will complement and challenge the scientific perspective, acknowledging the richly diverse, unique and culturally-specific nature of human aesthetic and creative practice.

Modules & structure

On this programme you will study the following modules:

Neuroaesthetics (15 Credits): This module provides an in-depth introduction into the cognitive neuroscience of art appreciation, aesthetic perception and judgement from a basic science and an applied perspective. Topics include: psychological theories of aesthetic appreciation, aesthetic evolution, brain mechanisms of pleasure and reward, face and body attractiveness, and aesthetic science across the visual and performing arts, in laboratory and real-world settings.

Creativity (15 credits): This module provides a comprehensive introduction to the science of creative cognition. Adopting a multidisciplinary approach, this module covers latest research findings from various disciplines within cognitive psychology, social psychology, comparative and developmental psychology, creative arts and media, and neuroscience

Foundations of Neuroscience (15 credits): This module covers brain anatomy and function as well as an introduction to the available techniques to study the neural basis of behaviour. Topics range from single neuron architecture to the functional organization of brain systems. Neuroimaging methods covered include: fMRI, EEG, MEG and TMS.

Statistical Methods and Experimental Design (30 credits): This module covers experimental design and the theory and practice of quantitative data analysis. You will cover statistical techniques in the lectures, and learn to implement these techniques using statistical software in computer-based tutorials and workshops.

Research Skills/ Invited Speaker Series (15 credits): This module covers fundamental research skills: seminars on bibliographic searching, essay writing, research report writing, oral presentation skills, career planning and lab sessions. The second strand exposes students to cutting edge research in the field of aesthetic and creative cognition by means of an invited speaker series from a variety of academic disciplines, the creative industry and arts organizations. This module will be shared with students on the MSc in Music, Mind and Brain.

Research Project with an interdisciplinary focus (60 credits): You will conduct a quantitative research project in relation to aesthetics or creativity. The course encourages interdisciplinary and collaborative projects with other departments at Goldsmiths, or with external partners such as arts organizations or the creative industry.

Optional Modules (2 x 15 credits): You will choose two optional modules from within the Psychology Department (Advanced Quantitative Methods, Magic and the Mind) or collaborating Departments including Computing (Physical Computing and Workshops in Creative Coding), Media and Communications (Embodiment and Experience, Politics of the Audio-visual) and the Institute of Management Studies (Psychology of Marketing and Advertising, Consumer Behaviour). Optional modules will complement the scientific perspective with alternative views, approaches and extend your knowledge and skill base.

Please note that not all modules will be available and may change subject to approval



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Delivered by expert practitioners and aimed at graduates from various disciplines and industry professionals wishing to broaden their skills across film, digital, media, photography, writing and performance. Read more
Delivered by expert practitioners and aimed at graduates from various disciplines and industry professionals wishing to broaden their skills across film, digital, media, photography, writing and performance. This programme equips you for a creative media career, offering network contacts, an impressive portfolio and essential practical skills.

About the programme

This unique programme will help you explore and consolidate your creative identity, working with others from diverse creative backgrounds to nurture your creative potential and create new opportunities to help sustain your career.

Informed by research excellence and expert professional practice, the programme will bring out your creative potential, while providing the critical focus essential to respond flexibly to new opportunities and sustain your career.

Practical experience

The Pg Diploma and Masters programmes offer work-related learning through the module Creative Skills 2, either as a placement in the screen and broadcast industries and/or work on a professional project.

Your learning

There are three stages:

- Postgraduate Certificate (60 credits):
Core modules (20 credits each at SCQF 11 unless otherwise noted) include:
• Creative Skills 1 – introducing new creative skill areas in short creative projects

• Critical Media Contexts – an essential overview of contemporary critical debate

• Creative Media Practice – intensive CPD workshops with reflective analysis

Students choose one option including:
• Motion Graphics (SCQF 10)
• Producing for Film & Television (SCQF 10)
• Producing Factual Formats (SCQF 10)
• Writing the One Act Play (SCQF 10)
• Music Film and Sound Aesthetics (SCQF 10)
• Podcasting and New Media (SCQF 10)

- Postgraduate Diploma (120 credits):
• Creative Skills 2 – a placement in the screen and broadcast industries and/or work on a professional project

• Collaborative Project – a previous venture won the 2013 BAFTA New Talent Award

• Research: Critical Development – introduction to research methods associated with creative practice and preparation of a creative research proposal

- MA (180 credits):
A substantial practice-led research project, e.g. production of a feature screenplay, a documentary or digital media project. Previous successful Masters creative projects include an e-publishing project for fairy stories which was subsequently funded by Creative Scotland.

Our Careers Adviser says

Graduates have found roles such as independent producer; scriptwriter; TV development producer; documentary maker; and digital media producer/ developer. For graduates of design for the moving image, careers include artist filmmaker and motion graphics designer.

Financial support

In session 2015/16 the Postgraduate Diploma element of this programme carried SAAS postgraduate loan funding for eligible students. Check http://www.saas.gov.uk for 2016/17 loan info.

Great facilities

Accreditation by Creative Skillset, the Sector Skills Council for Creative Media, has led to the creation of the UWS Creative Media Academy. Operating across our campuses and through the UWS Glasgow Creative Enterprise Cluster, the Academy offers:
• A wide range of practice-led programmes

• First-rate facilities including an £81million investment in our new campus at Ayr

• Teaching in skills which are in demand by the creative industries

Research excellence

Our vibrant research culture spans a wide range of areas, including:
• providing advice on the cultural and educational aspects of the Olympic and Commonwealth Games

• student and industry collaboration on the creation of transmedia projects that offer real research and development potential and generate new online experiences for mobile and tablet users

• practice-led research in popular music, theatre, broadcasting and the visual arts

• new media art, ethics and emerging media technologies

• collaboration with leading arts festivals and venues including CCA Glasgow and Film City Glasgow

• creative writing for fiction, film, theatre and TV, working with leading broadcasters and arts companies

• cultural policy, cultural practice and cultural economy in Scotland and Europe, from small island communities to large urban areas

• participatory arts and media practice, community regeneration and public art

• journalism, politics and media representation

• the future of journalism and social media

• independent film and new media

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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry. Read more
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

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Why Surrey?. Our programme will build your confidence and technical ability in composing creative prose and/or poetry, while deepening your critical awareness of the cultural, literary and theoretical history of text production. Read more

Why Surrey?

Our programme will build your confidence and technical ability in composing creative prose and/or poetry, while deepening your critical awareness of the cultural, literary and theoretical history of text production.

Teaching is research-led, so you benefit from the individual expertise and passion of a vibrant, multidisciplinary group of published authors and academics, including our Poet in Residence and Distinguished Writer in Residence.

Programme overview

The MA Creative Writing programme will hone your research and writing skills to produce critically informed prose or poetry, and creative criticism. We will help you to locate your work in its literary and cultural context, and you will have the chance to reflect on your creative process and the finished work.

You will have access to a yearly calendar of events hosted at the University created to broaden your thinking, and develop your writing skills such as the Morag Morris Poetry Lecture, the annual Surrey New Writers’ Festival and the Surrey Poetry Festival.

The MA in Creative Writing provides a strong foundation to embark upon a career in writing, communications, publishing, marketing, advertising, journalism or teaching, or to undertake a PhD.

Programme structure

This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and an extended portfolio.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The MA Programme in Creative Writing will prepare graduates to undertake a PhD programme in the relevant field.

It will also provide students with the transferable skills of creative writing, critical thinking, textual analysis and communication that are attractive to a wide range of employers, from the cultural industries to marketing and advertising to tourism and leisure to the civil service and public/private partnerships.

It is designed to build confidence and technical ability in a variety of modes of imaginative writing, and to provide students with a clear-eyed grounding in contemporary and historical contexts of text production and circulation, including practical advice on the workings of the publishing industry.

Devoted to assisting students to understand and meet the challenges of producing high quality creative writing in poetry and prose, the programme also provides advanced understanding of the contexts, theoretical paradigms, methodologies and modes of interpretation that are vital in a full understanding of literary production.

The main aims are to:

  • Produce work that reflects a high level of technical ability and engages productively with its historical, cultural and literary contexts
  • Acquire sound knowledge of the major principles of literary criticism
  • Reflect on their own practice as literary critics and how this can help to improve their own creative practice

As a Master’s level programme, it also aims to instil in students the capacity for carrying out independent research.

Academics and events

As a student on this Masters, you will benefit from the expertise of a vibrant, multidisciplinary group of published academics and authors.

You will have access to a number of conferences, seminars and workshops hosted throughout the year. These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

Writers to have recently visited the University of Surrey include:

Novelists

  • Iain Sinclair
  • Monica Ali
  • Jaspreet Singh
  • Nikita Lalwani

Poets

  • J.H. Prynne
  • Robert Fitterman
  • Allen Fisher
  • Gilbert Adair

Critics

  • Rod Mengham
  • Bernard O’Donoghue
  • Barbara Hardy

Each year’s cultural activities begin with the Morag Morris Poetry Lecture on campus by a visiting speaker and feature readings by students at the Guildford School of Acting.

The annual Surrey New Writers’ Festival and Surrey Poetry Festival – both affiliated with the Creative Writing programmes at the University of Surrey – aim to engage with writing and creativity in dynamic ways, and involve readings, book signings, performances, panel discussions and more.

This graduate program is delivered by the University's Creative Writing team, all of whom are published authors and poets:

  • Dr Paul Vlitos, Lecturer in Creative Writing
  • Dr Holly Luhning, Lecturer in Creative Writing
  • Dr Stephen Mooney, Lecturer in Creative Writing and former Poet in Residence
  • Dr Angela Szczepaniak, Lecturer in Creative Writing

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. Read more

The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. The role of creative director within fashion and beauty is multi-faceted and varied. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.

Solent’s fashion and beauty programmes have strong links with industry, giving students the chance to work with experienced academics and industry professionals. Students can leverage these industry links when they are looking for work placements as part of the essential work-based learning unit.

Students also benefit from a programme of guest lectures throughout the course, with representatives from fashion, beauty, media, retail and other creative industries coming to campus and sharing their experiences. Recent events have included a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.

The course culminates in a final major project, where students can either write a thesis or produce a major practical outcome. Students will have access to a wide range of industry-standard facilities in support of this project. Available facilities include photography studios; film studios; make-up studios; cameras; location lighting kits; ‘infinity cove’ studios and Mac suites with the latest industry software.

What does this course lead to?

The role of creative director has become prevalent in the fashion and beauty industries in recent years. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.

Who is this course for?

This course is specifically aimed at those currently working in the fashion and beauty industry who are aspiring towards art direction. The course content is ideal for building knowledge in magazine publishing, event production, e-commerce and advertising.

What you will study

Year one

Research Methods

The research methods unit prepares students for their MA final project by equipping them with the skills and knowledge necessary to define a research project, select an appropriate methodological approach and investigate a key research topic utilising secondary and/or primary research.

Professional Practice

This unit will explore and critically analyse the fashion, beauty and creative industries around the world. The unit will equip students with advanced skills to enable them to research the industry they seek to work in and to critically analyse opportunities. Students will be supported to produce a professional development plan - key to this will be an element of work-based learning.

Concept Development

The primary focus of this unit is on developing the wide range of conceptual skills necessary to effectively and innovatively communicate to a consumer audience. This unit provides the opportunity to develop, in response to a range of set briefs, concepts for different outcomes (for example digital, film, print and fashion shows).

Technical Image Design Skills 

This unit covers the technical aspects of creative and art direction. Using a range of software students will focus on understanding technical specifications and design problems aligned to producing web, print and time based outcomes.

Masters Project

In this unit students will design, execute and present an individually demanding piece of work that deploys a systematic and in-depth understanding of the skills and debates relevant to their particular discipline of study. 

Facilities

Available facilities include photography studios; film studios; make-up studios; camera loans; location lighting kits; an ‘infinity cove’ facility; and Mac suites with the latest industry software.

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Your future

After graduation, students will be able to apply their knowledge to a range of areas within fashion and beauty including magazine publication, event production, e-commerce and advertising.

Graduates may find themselves working with fashion and beauty brands, magazines, retail businesses, media production companies or communications agencies.

Industry links

Industry professionals share their knowledge and experiences with students through guest presentations, lectures, one-to-one tutorials and portfolio-viewing workshops. 

Recent visiting lecturers have included: Caryn Franklin, Perry Curties, Iain R Webb, Wayne Johns, Bruce Smith, Ellen Rogers, Hannah Al-Shemmeri, Elaine Waldron, Maria Bonet and Richard Billingham.

The programme area and its staff have strong links with the industry, recently hosting a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.

Placements

The professional practice unit has been specifically designed to equip master’s students with an in-depth knowledge of their chosen industry and to give them the insights required to plan their long-term career. Students will be supported as they produce reflective professional development plans.

Work-based learning is essential to student development. Students will be required to secure a work placement, freelance assignment or relevant work related experience in order to strengthen their knowledge and refine practical skills.



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Who is it for?. This course will appeal to both experienced and new writers who wish to gain the knowledge and skills relevant to professional practice in commercial settings which produce creative content for print and across digital formats. Read more

Who is it for?

This course will appeal to both experienced and new writers who wish to gain the knowledge and skills relevant to professional practice in commercial settings which produce creative content for print and across digital formats. You will be introduced to the fast-changing world of commercial publishing, and will be given an understanding of and exposure to the many different sectors of the publishing industry. A digital publishing element will teach you how social media and web publishing is now vital to finding and sustaining your own community of readers.

The target market for the programme is graduates from across the humanities and social sciences who wish to combine a focus on the development of creative writing skills with a strong theoretical and practical understanding of how the publishing industry works. It is ideal for anyone interested in getting hands-on publishing experience alongside developing their creative practice.

Objectives

If you have experience of writing or working in publishing (or a related field), and would like to develop your skills further, this course is designed for you. If you are interested in learning how you, as a writer, can engage with the publishing industry and even work within it, this course will develop the skills you need. Creative Writing and Publishing MA enables you to aspire to a professional role that will match your interests and draw upon all of your talents. We welcome writers of all genres with recent graduates developing projects in literary fiction, fantasy, romance, science fiction and young adult fiction.

eaching and learning

You will learn through a mix of formal lectures, writing workshops, individual tutorials, group project work, seminar contributions, study visits, work attachments, project work and independent learning and research. Visiting speakers, including guest authors, regularly support your learning and module projects. You are encouraged, through a variety of strategies, to reflect on professional practice and professional frameworks during all of your applied work.

You will acquire attitudes and values through your interactions with lecturers, many of whom are professional writers or practicing publishers, and through a critical, reflective approach to your writing practice and to working in publishing. Leading writers act as guest tutors and mentors while senior members of the publishing industry regularly visit and often sponsor projects. Publishing and writing masterclasses also enable you to debate current issues within your field. Moodle is also embedded as a learning tool within the programme, offering you opportunities to interact with your fellow students and other programme academic staff outside of the classroom or workshop.

Your intellectual and cognitive skills will be developed through the programme’s range of learning modes, which include lectures, seminars, tutorials, coursework, the option of an assessed work placement drafts of major writing projects and short assignments and in your final project.

Your subject specific and transferable skills are developed in the modules through lectures, seminars, tutorials, coursework, an optional assessed work placement and in your major project.

Assessment

For the Creative Writing Workshop module and the Storytelling module, you will be assessed through an individual assessment, which may include a portfolio of creative writing, a substantial piece of redrafted creative writing with an accompanying self-reflective essay or a critical academic essay or a researched book proposal.

In your other modules, you will be assessed by a range of methods including analytical essays; assessed group and individual projects; presentations with supporting research; and reflective reports on your own portfolios of writing or professional experience.

Modules

The MA CWP runs over one academic year for full-time students who undertake two core creative writing modules over terms 1 and 2, alongside core publishing modules in term 1 and electives in term 2. In the final term students must complete their Major Project. Part-time students undertake the core creative writing modules in their first year of study, undertaking the publishing modules and electives and major project in the second year.

Term 1

In the first term, full-time students undertake two core 30-credit modules in creative writing that run over both terms and comprise:

  • a creative writing workshop
  • lecture series on storytelling.

In term 1, full-time students will also undertake two core 15-credit modules from the publishing suite:

  • Creating and Managing Intellectual Property
  • Digitisation and Publishing.

Term 2

In the second term, full-time students chose two 15-credit electives, with options including:

  • International Publishing Case Studies
  • Professional Placement
  • Design for Interactive Media
  • Developing Creative Content
  • Digital Cultures
  • Libraries and Publishing in an Information Society.

Term 3

Throughout the three terms, you will be invited to attend masterclasses in creative writing, professional development sessions, and group and one-to-one tutorials, as you work towards your Major Project.

Part-time route

Part-time students take the creative writing core modules in their first year of study and in their second year undertake the publishing core modules and electives and the Major Project.

Career prospects

We are delighted that graduate Carlie Sorosiak’s (MA CWP 2015) young adult novel, If Birds Fly Back will be published by HarperTeen in the US, Macmillan in the UK, Penguin Random House in Spain, and Arena Verlag in Germany in 2017.

Holly Domney (MA CWP 2016) and Maja Olsen (MA CWP 2017) both won the George Orwell Dystopian Fiction Prize and is currently working in the publishing industry.

At City, you will benefit from our reputation for placing graduate students with agents and with major publishers. Creative writers get exposure to agents, editors and others within both traditional and electronic publishing. For budding publishers, you have the option of a work placement within the industry. We have for many years supported the career prospects of our publishing graduates via supportive links with an industry advisory board as well as alumni.



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On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Read more
On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Simulating the advertising industry, you'll work in art director/copywriter partnerships to devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio.

From idea conception to delivery, you’ll learn how to work to a client's brief and present your ideas effectively. As a member of Design & Art Direction (D&AD) – the industry's most influential body – the course gives you the opportunity to exhibit your work at the New Blood competition and meet key industry figures, whilst workshops and placements at top international agencies will equip you with the contacts and understanding to win the job you want after graduation.

Based on real agency briefs, you'll undertake the strategic planning, conceptual thinking and execution skills – visual and written – necessary to turn a business objective into an engaging, relevant, coherent campaign. Starting with 'traditional media' (posters, press, radio and TV), the course builds your capabilities to encompass the latest online and social media techniques needed to reach diverse target groups in a dynamic multimedia environment. Identifying and understanding the relevant target audience is critical to a successful campaign, so we'll encourage you to consider the impact of your work within ethical, economic, psychological and socio-political frameworks. You'll also gain the critical understanding which underpins the work of the mature, reflective, professional practitioner.

Students on the course win prestigious awards year after year, in industry competitions including D&AD and YCN.

MA Creative Advertising is a founder member of the D&AD university network.

The Institute of Practitioners in Advertising (IPA) supports our intensive MA Creative Advertising course, which mirrors professional life in an agency creative department as closely as possible. By teaching you to think strategically and to write and art direct advertising across all media, we will help you to develop the skills, knowledge and confidence required for a successful career.

We regularly update a blog to give you a better feel for the course:

Web: MA Creative Advertising blog (http://theschoolofcommunicationdesign.wordpress.com/category/ma-creative-advertising/)

Visit the website https://www.falmouth.ac.uk/creativeadvertising

Building professional experience

A unique feature of the MA, our London Study Week puts you at the heart of the creative advertising industry, building knowledge and making contacts. What's more it will give you a vital and thorough grounding in agency structure and how it corresponds and responds to clients' business. We also visit a leading headhunter, who'll show you a variety of portfolios that demonstrate best practice in terms of creativity and winning jobs.

Our graduates are employed worldwide by agencies, media companies and in-house advertising units such as DDB, Wieden & Kennedy, BBH, the BBC, Saatchi & Saatchi, Havas Worldwide, Figtree, Ogilvy One, Dyson, VCCP, Mindshare, Leo Burnett, TBWA, Agency Republic, McCann-Erickson, Publicis and 180 Amsterdam.

To read about some of our recent student successes in the ad industry, see the section entitled Alumni Profiles.

How the course is taught

You'll be taught in small groups, through individual and team tutorials, seminars and workshops, supported by lectures from key figures in advertising and related media. The course replicates the experience of working in a typical full-service agency and your project work will be delivered within that context. As well as working individually, you'll work in copywriter/art director pairs and groups to strengthen your communication and negotiation skills. Our Virtual Learning Environment provides information to assist you with research and project work.

Course outline

This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks:

- Study Blocks 1 & 2

Study Block 1 focuses on strategic thinking as the first step in fulfilling clients' briefs. If your specialism is art direction, you'll learn vital layout and typography skills, as well as developing your appreciation of photography, film, illustration and fine art, and their application to advertising. For copywriters, a range of practical projects will further your writing skills, helping you write in a clear, lively and visual style to stimulate your audience.

During London Study Week, we visit a number of major advertising agencies (see Building professional experience).

- Study Block 3

In Study Block 3, you'll produce a portfolio that will help your transition into this competitive industry. Working with a partner – copywriter or art director – your portfolio can include live projects negotiated with agencies and clients, supported and advised by the course team.

The course's practical elements are substantiated by theoretical studies in Visual Culture & Communication, where you'll research and analyse advertising within changing cultural contexts. The Applied Technology unit gives you hands-on IT training, including using software packages like InDesign, Photoshop, imaging, file conversion, typography and web development.

MA Creative Advertising course map (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_course_map_0.pdf)

Facilities

- Full IT facilities
- Course-specific computer suite
- Large Mac suite where most of the IT lectures take place

Assessment

- Assessment at the end of each study block
- Combination of visual, verbal and written assignments
- Final, external assessment takes place in September

Careers

Potential careers include:

- Copywriter, art director or creative director
- Strategic planner
- Marketing director, communications officer or event manager
- Web content producer
- Research and further education

Interview and selection process

Along with your application form you will need to send us at least three other pieces of creative work and answer the creative brief (below). Your creative work samples can be anything you feel is appropriate such as creative writing, photographs, videos, drawings, films, 3D work.

MA Creative Advertising creative brief (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_creative_brief_2015.pdf)

Once you have applied the course team will assess your application. If we think you have the potential to study at Falmouth we will invite you to an interview. We would really like to see you in person but we can hold a telephone interview if this is not possible. Where possible we like to interview at our postgraduate open days, but we do hold interviews throughout the year.

Find out how to apply here - https://www.falmouth.ac.uk/apply

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