Our Managing in the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. It has been developed by academics and creative economy practitioners at Kingston Business School to help you respond to emerging trends and opportunities to realise value in the creative economy.
The programme is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities. You will need a strong motivation to look beyond the traditional boundaries of your discipline, a readiness to participate in a start-up, and a willingness to work in a multi-disciplinary and experiential environment. You will work with students from all over the world and from different creative sectors. This diversity challenges you to think differently and exposes you to differing perspectives on creativity and business.
The programme now has nine generations of graduates and an active alumni network. Our graduates work in a range of creative and leadership positions ranging from freelance work in the creative sector, through to business ownership and employment in large innovative companies in the creative economy.
The creative industries are outpacing traditional industries both in the UK and the rest of the world. In the UK, the creative industries represent 5.2 per cent of the UK economy and provide 1.9 million jobs (DCMS, 2016). With the growth of the creative industries, the creative economy has grown at a rate faster than the whole of the UK economy, and was worth £133.3billion in 2014, accounting for 8.2 per cent of the UK economy (DCMS, 2016).
An increasing number of countries has now placed the creative industries at the heart of their economic development. This creates opportunities for professionals who understand the critical success factors for commercialising creativity, and are equipped with the mix of creative and business knowledge and skills.
This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. By the end of the programme, you will be equipped with an in-depth knowledge, understanding and skills required to successfully realise value in the creative economy context.
You will specialise and become closely involved in the practice of a specific creative industry through engagement with a real business in the creative sector. This will be the opportunity to experience practical work and realise value in a chosen creative industry:
-Advertising and marketing
-Product design, graphic design and fashion design
-Film, TV, video, radio and photography
-IT, software and computer services
-Museums, galleries and libraries
-Music, performing arts and visual arts
(Creative Industries Classification, Department for Culture, Media & Sport, 2015)
You will also explore the process of collaborative creativity and examine what it takes to successfully develop ideas into innovative products, service and processes. The core of the programme is a real-life business experience; working in a team, you will start and run your own creative industries business in the supportive and risk-free environment provided by Kingston Business School. Our entrepreneurship experts will guide you through the process of designing and running your own creative business, which will help you develop your creative, managerial and entrepreneurial skills.
Assessments are innovative and include a mix of individual and group project work and formal assessments, including essays, case studies, reports and presentations, role-play, games and simulations, plus the final Personal Research Project (maximum 15,000 words). You will study in a supportive environment where regular feedback is provided by both academics and professionals.
The course gives you the opportunity to gain a range of knowledge, skills and experiences:
-Develop your creative, entrepreneurial, managerial and leadership skills – participate in development of a start-up, pitch to real industry experts at our "Dragons' Den", and engage with a variety of professionals and entrepreneurial businesses.
-Experience practical work in a chosen creative industry by engaging with a real creative industries business to develop your CV and your understanding of the creative sector.
-Learn the fundamentals of business management theory and practice from the specific perspective of the creative industries, in the diverse and evolving context of the creative economy.
-Experience regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events such as Frieze Art Fair that connect the creative industry to the local community and enable you to build a valuable network.
The Managing in the Creative Economy MA is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities.
-Are you a creative practitioner? We will give you the opportunity to gain first-hand experience in creating a product or service and taking it to markets.
-Are you a manager in a creative business? We will help you understand the processes of managing creativity and innovation and enhance your skills as a creative leader with a good grasp of strategy and appropriate business and management skills.
-Have you got years of experience? If you have substantial experience, you could benefit from undertaking the personal research project that will help you to apply your new skills and expertise to your specialist sector and enable you to identify new opportunities in the creative economy.
Below are the core modules for this course:
-Mapping the Creative Economy
-Design Thinking for Start-ups
-Experiencing the Creative Industries - Professional Practice
-Conducting Collaborative Creativity
-Managing a Creative Business
-Personal Research Project/Gaining Insights
At Reading, you can develop your creative practice with a rigorous introduction to business and entrepreneurship.
This innovative programme will take your practical and theoretical skills to a new level and develop a critical understanding of entrepreneurship and management for the fast-evolving creative industries. Whether you wish to set up a business, consider a career change, or advance into a managerial role, this is the course for you.
Module descriptions are correct for modules taught in the academic year 2017/18. Optional module listings are indicative, and may be subject to change.
In addition students must choose optional modules from the list below up to the value of 60 credits.
Students studying creative enterprise normally progress in entrepreneurial careers, either pursuing start-up opportunities on their own, or taking leading managerial roles in creative firms.
Many students come from backgrounds with considerable exposure to small or medium-sized enterprises within the creative sector. On completion of the programme, they use content from the course in the implementation of creative and commercial strategies for these firms.
The MA in Creative and Cultural Entrepreneurship should be attractive if you either wish to develop a business arising from an existing creative practice or to understand how to create the infrastructure and environment for new creative businesses.
This programme offers a number of pathways:
It's an ideal Masters if you want to develop a business in one of these fields, or in new areas of the creative industries. All students bring a business idea to the programme to use as a live case study.
The Masters is taught in partnership by a number of departments within Goldsmiths and with key individuals and organisations in the creative and cultural industries sector.
Our collective approach is to integrate entrepreneurship within the development of creative practices and to take a ‘creative’ approach to the development of new businesses and the infrastructure that supports them.
This programme is designed to allow you to continue to innovate, but also to provide the requisite business/entrepreneurial skills and attributes to commercialise your creative and cultural practices and/or knowledge.
You’ll be able to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these. Through the programme you will develop techniques to move your creative and critical thinking to entrepreneurial thinking.
This programme has an exit route at Postgraduate Diploma level.
The programme contains four taught modules and a further dissertation/portfolio component.
You'll have a range of choices throughout the degree enabling you to design a pathway that is most relevant to your academic, business and career ambitions.
All students take modules I and III, and you can choose between options offered for your chosen pathway for modules II and IV.
Attendance is mandatory for all taught sections of the programme. To encourage collaborative learning we try to teach all students together wherever possible, irrespective of their particular pathway.
Module IV: Entrepreneurial Practices and Modes of Production
Either: Assigned pathway module
Delivered by the partner departments – these modules deal with creative sector issues and case studies within a specific discipline. Please see the relevant MA Creative and Cultural Entrepreneurship pathway page on the website for more information on options given for this module.
OR Work Placement
You will undertake a work placement within an SME, Producing or Research Organisation within the cultural and creative industries. There will be initial taught/tutorial sessions on managing an internship and experiential learning and assessment would be by an analytical report on the ‘culture of management’ of the organisation. In some pathways this will be augmented by classes in specific skill areas (such as marketing) as you are likely to be working in skill-specific departments of organisations.
Module V: Dissertation or Project/Portfolio
The content and research imperatives of the dissertation/portfolio can be developed in tutorials with staff to address your individual needs. It could range from an entirely written document researching a particular area of the cultural and creative industries to a fully developed proposal for a new business.
You can expect to develop an independence and integrity in developing creative ideas. You will be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You will also develop team-working and leadership skills, and effective business and communication skills.
The programme will enable those who have previously studied an area of creative study/practice, such as music, media, theatre and performance, design, or computer games, to start a career developing a business arising from an existing or new creative practice.
This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'. The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.
Find out more about employability at Goldsmiths.
Events managers of the future need to be versatile and confident, managing a wide array of events in innovative ways. This degree equips you to take your place in the events industry, leading the way in events and experience management for the fast-paced creative and cultural industries.
From immersive theatre performances to pop-up gigs, there is an increasing demand for events management skills and knowledge to bring these projects to life. The MA in Events and Experience Management at Goldsmiths is a truly unique course that will focus on creative and cultural industry events experiences. Combining theoretical knowledge and practical experience this degree is specifically aimed at enabling you to run creative events in this constantly changing environment.
The MA in Events and Experience Management at Goldsmiths is rare in its close linkage with the creative and cultural industries, and offering modules across three departments. This approach will allow anyone wishing to pursue a career in the cultural and creative industries to gain valuable and cutting edge experience and knowledge.
You’ll benefit from close connections to the events industry throughout your time at Goldsmiths, from opportunities for practical work experience to learning from the experiences and insight of our guest speakers. Practical experience built into the content of the course allows you to apply your theoretical and strategic knowledge to real events, honing your planning, organisation and marketing skills. You’ll work with an arts organisation or events manager to put on an event that meets their needs and there will also be opportunities to support the running of festivals like Bestival at Goldsmiths.
You also study one other 30 credit option modules, allowing you to tailor the programme to your specific interests, from areas such as tourism, project management, arts management and music
As a graduate from this degree you will be perfectly placed to enter the events industry as an events manager, particularly in the exciting creative and cultural sectors.
This could include: