Our Managing in the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. It has been developed by academics and creative economy practitioners at Kingston Business School to help you respond to emerging trends and opportunities to realise value in the creative economy.
The programme is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities. You will need a strong motivation to look beyond the traditional boundaries of your discipline, a readiness to participate in a start-up, and a willingness to work in a multi-disciplinary and experiential environment. You will work with students from all over the world and from different creative sectors. This diversity challenges you to think differently and exposes you to differing perspectives on creativity and business.
The programme now has nine generations of graduates and an active alumni network. Our graduates work in a range of creative and leadership positions ranging from freelance work in the creative sector, through to business ownership and employment in large innovative companies in the creative economy.
The creative industries are outpacing traditional industries both in the UK and the rest of the world. In the UK, the creative industries represent 5.2 per cent of the UK economy and provide 1.9 million jobs (DCMS, 2016). With the growth of the creative industries, the creative economy has grown at a rate faster than the whole of the UK economy, and was worth £133.3billion in 2014, accounting for 8.2 per cent of the UK economy (DCMS, 2016).
An increasing number of countries has now placed the creative industries at the heart of their economic development. This creates opportunities for professionals who understand the critical success factors for commercialising creativity, and are equipped with the mix of creative and business knowledge and skills.
This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. By the end of the programme, you will be equipped with an in-depth knowledge, understanding and skills required to successfully realise value in the creative economy context.
You will specialise and become closely involved in the practice of a specific creative industry through engagement with a real business in the creative sector. This will be the opportunity to experience practical work and realise value in a chosen creative industry:
-Advertising and marketing
-Product design, graphic design and fashion design
-Film, TV, video, radio and photography
-IT, software and computer services
-Museums, galleries and libraries
-Music, performing arts and visual arts
(Creative Industries Classification, Department for Culture, Media & Sport, 2015)
You will also explore the process of collaborative creativity and examine what it takes to successfully develop ideas into innovative products, service and processes. The core of the programme is a real-life business experience; working in a team, you will start and run your own creative industries business in the supportive and risk-free environment provided by Kingston Business School. Our entrepreneurship experts will guide you through the process of designing and running your own creative business, which will help you develop your creative, managerial and entrepreneurial skills.
Assessments are innovative and include a mix of individual and group project work and formal assessments, including essays, case studies, reports and presentations, role-play, games and simulations, plus the final Personal Research Project (maximum 15,000 words). You will study in a supportive environment where regular feedback is provided by both academics and professionals.
The course gives you the opportunity to gain a range of knowledge, skills and experiences:
-Develop your creative, entrepreneurial, managerial and leadership skills – participate in development of a start-up, pitch to real industry experts at our "Dragons' Den", and engage with a variety of professionals and entrepreneurial businesses.
-Experience practical work in a chosen creative industry by engaging with a real creative industries business to develop your CV and your understanding of the creative sector.
-Learn the fundamentals of business management theory and practice from the specific perspective of the creative industries, in the diverse and evolving context of the creative economy.
-Experience regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events such as Frieze Art Fair that connect the creative industry to the local community and enable you to build a valuable network.
The Managing in the Creative Economy MA is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities.
-Are you a creative practitioner? We will give you the opportunity to gain first-hand experience in creating a product or service and taking it to markets.
-Are you a manager in a creative business? We will help you understand the processes of managing creativity and innovation and enhance your skills as a creative leader with a good grasp of strategy and appropriate business and management skills.
-Have you got years of experience? If you have substantial experience, you could benefit from undertaking the personal research project that will help you to apply your new skills and expertise to your specialist sector and enable you to identify new opportunities in the creative economy.
Below are the core modules for this course:
-Mapping the Creative Economy
-Design Thinking for Start-ups
-Experiencing the Creative Industries - Professional Practice
-Conducting Collaborative Creativity
-Managing a Creative Business
-Personal Research Project/Gaining Insights
This course enables you to understand a field that is buzzing with creativity: where art meets commerce, and where culture generates innovation and social cohesion.
What do your clothes say about your identity? Can an artist still break out without competing on a talent show? Should a city’s history and heritage be ‘repackaged’ to attract visitors? The creative industries are a fast-changing sector where the focus always seems to be on the tension between creativity and commerce. You may wonder how it could be otherwise, in a world where creativity has become a commodity. At Radboud University we address such questions.
In the Master’s specialisation in Creative Industries, we focus on the artistic product. We look at, for example, the wonderful world where high fashion interacts with technological gadgets. Where tourists can discover a town’s cultural highlights with an app for a guide. Where television series are gaining ground on cinema. You will study our (post-)industrial society as a cultural phenomenon.
If you want to contribute to the development of a young, dynamic and steadily expanding creative sector, then this Master’s specialisation is for you.
See the website http://www.ru.nl/masters/creativeindustries
- We approach the creative industries with a strong focus on culture as we put the creative object, product or process itself at the centre of the study. This emphasis makes our approach unique in the Netherlands.
- We look at diverse areas of the creative industry: including fashion, music, film and television, (social) media, tourism and education.
- We take a practical approach to this field by not only studying the big players, like global conglomerates but also studying small and medium enterprises.
- Our programme is hands-on, with assignments on a weekly basis challenging you to develop the ‘soft skills’ necessary to be successful in the labour market.
- We have close contacts with art and cultural organisations in and around Nijmegen. You can use these contacts to get a real taste of the industries you’re going to be working in.
The creative industries is a dynamic and complex field that changes rapidly due to globalisation and the continuous development of new and exciting technologies. At Radboud University we look at many areas of the creative industry, such as:
- Fashion: Fashion is a commercial, creative and cultural industry producing material objects like textile and garments, but also more conceptual products like trends, and beauty ideals. The glamour of fashion may lure us, but it is one of the most polluting industries. Currently, the field is characterized by incredible speed, rapid turnover, and high waste. In the future, can the fashion industry retain its glamour while becoming more sustainable?
- Media: The contemporary mediascape is dominated by global conglomerates with companies in various industries, such as film studios, sports and news channels, and game developers, to name a few. As a result, the industry has transformed into a cultural economy where only six ‘media giants', including Disney and Time Warner, control 90% of everything we read, watch and listen to. We will look at how the industry shapes both the form and the content of contemporary media productions.
- Tourism: The rise of mass tourism in the second part of the nineteenth century has been called the most important migratory movement in the history of mankind. We will study how art and culture are used to stimulate the tourist industry, and discuss the role of artists in the phenomenon. We examine renowned artists, as well as behind-the-scenes designers of sites, and tourists themselves.
- Education: Creativity and the so-called ‘21st Century Skills' in education are critical for contemporary post-industrial societies. Individuals are also becoming more driven to expand their cultural intellect; a factor that is sometimes used to promote educational goods and services. For examples, museums are becoming more interactive to help visitors understand the content better.
If you want to make a career in the intersection of art and commerce, then the Master’s specialisation in Creative Industries is the right choice for you.
This Master’s will help you develop the reflective, inquisitive and critical attitude you need to succeed in this field, while closely looking at research methods and engaging in discussions currently surrounding these topics. You will familiarise yourself with policy papers, business plans, and gain advanced knowledge of the industries based on the creative product. You will also be able to assess future trends, especially where the industry is concerned. In short, you will have the skills you need to contribute to the development of the young and dynamic creative sector.
The jobs you might find yourself doing have graduating from this programme are extremely varied. The terrain of creative industries is as diverse as it is large and it is constantly expanding. We therefore expect that there will be and more and more demand for people with expertise in the creative industries.
To give you an idea of possible jobs, here is a sample of jobs our graduates hold:
- Trend watcher for companies
- Consultant in art education for an educational organisation
- Consultant in ‘quality television’ for a national commercial television station
- Cultural policy-maker for the government
- Festival organiser
- Webmaster at a museum
- Programme organiser at a film festival
See the website http://www.ru.nl/masters/creativeindustries