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Masters Degrees (Creative Advertising)

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On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Read more
On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Simulating the advertising industry, you'll work in art director/copywriter partnerships to devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio.

From idea conception to delivery, you’ll learn how to work to a client's brief and present your ideas effectively. As a member of Design & Art Direction (D&AD) – the industry's most influential body – the course gives you the opportunity to exhibit your work at the New Blood competition and meet key industry figures, whilst workshops and placements at top international agencies will equip you with the contacts and understanding to win the job you want after graduation.

Based on real agency briefs, you'll undertake the strategic planning, conceptual thinking and execution skills – visual and written – necessary to turn a business objective into an engaging, relevant, coherent campaign. Starting with 'traditional media' (posters, press, radio and TV), the course builds your capabilities to encompass the latest online and social media techniques needed to reach diverse target groups in a dynamic multimedia environment. Identifying and understanding the relevant target audience is critical to a successful campaign, so we'll encourage you to consider the impact of your work within ethical, economic, psychological and socio-political frameworks. You'll also gain the critical understanding which underpins the work of the mature, reflective, professional practitioner.

Students on the course win prestigious awards year after year, in industry competitions including D&AD and YCN.

MA Creative Advertising is a founder member of the D&AD university network.

The Institute of Practitioners in Advertising (IPA) supports our intensive MA Creative Advertising course, which mirrors professional life in an agency creative department as closely as possible. By teaching you to think strategically and to write and art direct advertising across all media, we will help you to develop the skills, knowledge and confidence required for a successful career.

We regularly update a blog to give you a better feel for the course:

Web: MA Creative Advertising blog (http://theschoolofcommunicationdesign.wordpress.com/category/ma-creative-advertising/)

Visit the website https://www.falmouth.ac.uk/creativeadvertising

Building professional experience

A unique feature of the MA, our London Study Week puts you at the heart of the creative advertising industry, building knowledge and making contacts. What's more it will give you a vital and thorough grounding in agency structure and how it corresponds and responds to clients' business. We also visit a leading headhunter, who'll show you a variety of portfolios that demonstrate best practice in terms of creativity and winning jobs.

Our graduates are employed worldwide by agencies, media companies and in-house advertising units such as DDB, Wieden & Kennedy, BBH, the BBC, Saatchi & Saatchi, Havas Worldwide, Figtree, Ogilvy One, Dyson, VCCP, Mindshare, Leo Burnett, TBWA, Agency Republic, McCann-Erickson, Publicis and 180 Amsterdam.

To read about some of our recent student successes in the ad industry, see the section entitled Alumni Profiles.

How the course is taught

You'll be taught in small groups, through individual and team tutorials, seminars and workshops, supported by lectures from key figures in advertising and related media. The course replicates the experience of working in a typical full-service agency and your project work will be delivered within that context. As well as working individually, you'll work in copywriter/art director pairs and groups to strengthen your communication and negotiation skills. Our Virtual Learning Environment provides information to assist you with research and project work.

Course outline

This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks:

- Study Blocks 1 & 2

Study Block 1 focuses on strategic thinking as the first step in fulfilling clients' briefs. If your specialism is art direction, you'll learn vital layout and typography skills, as well as developing your appreciation of photography, film, illustration and fine art, and their application to advertising. For copywriters, a range of practical projects will further your writing skills, helping you write in a clear, lively and visual style to stimulate your audience.

During London Study Week, we visit a number of major advertising agencies (see Building professional experience).

- Study Block 3

In Study Block 3, you'll produce a portfolio that will help your transition into this competitive industry. Working with a partner – copywriter or art director – your portfolio can include live projects negotiated with agencies and clients, supported and advised by the course team.

The course's practical elements are substantiated by theoretical studies in Visual Culture & Communication, where you'll research and analyse advertising within changing cultural contexts. The Applied Technology unit gives you hands-on IT training, including using software packages like InDesign, Photoshop, imaging, file conversion, typography and web development.

MA Creative Advertising course map (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_course_map_0.pdf)

Facilities

- Full IT facilities
- Course-specific computer suite
- Large Mac suite where most of the IT lectures take place

Assessment

- Assessment at the end of each study block
- Combination of visual, verbal and written assignments
- Final, external assessment takes place in September

Careers

Potential careers include:

- Copywriter, art director or creative director
- Strategic planner
- Marketing director, communications officer or event manager
- Web content producer
- Research and further education

Interview and selection process

Along with your application form you will need to send us at least three other pieces of creative work and answer the creative brief (below). Your creative work samples can be anything you feel is appropriate such as creative writing, photographs, videos, drawings, films, 3D work.

MA Creative Advertising creative brief (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_creative_brief_2015.pdf)

Once you have applied the course team will assess your application. If we think you have the potential to study at Falmouth we will invite you to an interview. We would really like to see you in person but we can hold a telephone interview if this is not possible. Where possible we like to interview at our postgraduate open days, but we do hold interviews throughout the year.

Find out how to apply here - https://www.falmouth.ac.uk/apply

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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

What does this course lead to?

Following this course, you will be well placed for a variety of careers in national or international advertising agencies. Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).

Who is this course for?

Solent’s creative advertising master’s degree is ideally-suited to those looking to progress their career in the advertising industry. The course will help those looking to further develop their career by covering creative strategies, building a creative portfolio, and professional practice.

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.

Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

Your future

Suitable roles for graduates include:

  • Copywriting
  • Media buying
  • Account management
  • Art direction.

Industry links

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures. 

You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts. 

You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Placements

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency. Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.



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Develop an understanding of the creative industry and the practical skills you’ll need for a career as an advertising creative. The world of advertising is fuelled by bright minds and creative thinkers. Read more
Develop an understanding of the creative industry and the practical skills you’ll need for a career as an advertising creative.

The world of advertising is fuelled by bright minds and creative thinkers. It generates millions of messages that reach consumers via an ever-increasing number of channels.

There are around 14,000 people employed in UK advertising, yet at its heart, only some 8% of employees are what are known as “creatives”. These are the art-directors, copywriters and planners who are the creative powerhouse of the industry.

See the website http://www.napier.ac.uk/en/Courses/MSc-Creative-Advertising-Postgraduate-FullTime

What you'll learn

This course has been developed in collaboration with the Scottish Institute of Practitioners in Advertising (the IPA), and is taught by leading practitioners.

You’ll learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online.

Some live briefs are supported with visits to advertising agencies and we have a field trip to Speyside to research whisky production and marketing.

Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others’ work.

Students have in recent years won “Yellow and Black Pencils” in the D&AD New Blood awards and medals in the Roses Creativity Awards.

Modules

• Planning in advertising
• Concept creation
• Creative toolkit or motion graphics
• Campaign creation
• Digital creative
• Major project portfolio in advertising practice

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

Creative directors and other senior industry professionals have a strong interest in the course and are always keen to discover new talent. Industry driven projects will expose you to employers and generate a valuable set of creative ideas that will enhance your portfolio.

Recent graduates have developed interests not only in creative careers but also in planning, account management and media planning/buying – 75% of graduates have found work in the advertising industry.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario. Read more

Overview

The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario.

Students will be challenged by leading companies and experts with workshop briefs on the creative side of today’s advertising processes and methodologies. Since the beginning, from terminology to best practices, students will develop core skills in consumer insight and research methodology, idea and strategy building, copywriting, story telling and art direction, in order to create real and innovative advertising campaigns, across different types of media and with a learn-by-doing approach.

During the course, all students will have the chance to conduct an intra-curricular internship and conclude the program with a final master project which will complete their own individual portfolio.

Language: English
Credits: 60 CF
Placement rate: 81%

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language
(IELTS 5.0 academic or equivalent certificate minimum).
The program is open to professionals and graduates in advertising, communication, brand and graphic design-related disciplines, design, marketing and humanities.

Career

Graduates will acquire the skills to develop careers in art direction and copy writing in creative agencies worldwide or to properly manage and evaluate creative teams inside a highly effective marketing environment. This includes communication agencies and graphic design studios requiring creative directors, copywriters, storytellers, strategy experts, brand consultants, media planners and creative accounts.

Admission

Discover how to apply: http://www.naba.it/admission-postgraduate-programs/processo-di-ammissione/?lang=en

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Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to digital media. Read more

Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to digital media. This course will offer you a combination of commercial, theoretical and creative units to provide ensure you have a significant advantage in this fast-paced and dynamic industry.

The programme will develop your creative thinking skills in helping to create and implement effective creative advertising solutions to complex advertising challenges.

You will be taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial industry experience, bringing lectures to life and offering practical support on student projects.

This course is also approved and accredited by the Chartered Institute of Marketing and has been developed to meet the demand for skilled marketing communications professionals to work within the ever-changing marketing communications industry.

As a marketing master’s student you will:

  • Experience working and consulting on “live” client projects for businesses within the Manchester region
  • Have the opportunity to undertake a business internship during the period of your studies
  • Network with the widest range of professional bodies offered by any UK University
  • Participate in “immersion day” visits to agencies
  • Attend masterclasses where you learn best practice from leading industry speakers and thought leaders
  • Acquire the knowledge and skills offered throughout the degree programme to be a skilled advertising professional

Open to graduates holding degrees in any subject, this course assumes no prior knowledge of marketing or business and is suitable for UK, EU and international students wishing to progress their academic knowledge of advertising. It is also suitable for those who do not have a degree but who possess relevant experience.

Features and benefits of the course

  • This course is accredited by the Chartered Institute of Marketing which means you can gain exemptions from the Institute's professional qualifications
  • You will be taught in the internationally recognised multi-award-winning Business School on All Saints Campus.
  • Extensive use of the University's online virtual learning portal (Moodle) to provide additional learning materials, communication and also as an aid to discussions
  • Access to a wide network of practitioners and agencies e.g. The E-Word, Seventy Seven, BJL, TBWA, Mediacom. 
  • The opportunity to gain 'real' client and campaign experience via the Live Client Brief. 

Postgraduate internship programme

Employers look favourably on candidates who can demonstrate relevant and practical work experience. All Masters students at the Business School are encouraged to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies.

The Postgraduate Internship Programme is an optional unit which allows you to gain up to fourteen weeks of work experience in a business environment; putting your studies into practical application, at the same time as gaining practice credits, which are recorded on your degree qualification transcript.

A dedicated Placement and Project Coordinator will guide you through this process, by sourcing and advertising suitable roles throughout the year, offering 1-2-1 application advice, and supporting you to make speculative applications to source your own Internships.

Internships can be part-time or full-time but must fit around your scheduled classes.



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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry. Read more
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

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Our Managing in the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. Read more

Our Managing in the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. It has been developed by academics and creative economy practitioners at Kingston Business School to help you respond to emerging trends and opportunities to realise value in the creative economy.

The programme is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities. You will need a strong motivation to look beyond the traditional boundaries of your discipline, a readiness to participate in a start-up, and a willingness to work in a multi-disciplinary and experiential environment. You will work with students from all over the world and from different creative sectors. This diversity challenges you to think differently and exposes you to differing perspectives on creativity and business.

The programme now has nine generations of graduates and an active alumni network. Our graduates work in a range of creative and leadership positions ranging from freelance work in the creative sector, through to business ownership and employment in large innovative companies in the creative economy.

The creative industries are outpacing traditional industries both in the UK and the rest of the world. In the UK, the creative industries represent 5.2 per cent of the UK economy and provide 1.9 million jobs (DCMS, 2016). With the growth of the creative industries, the creative economy has grown at a rate faster than the whole of the UK economy, and was worth £133.3billion in 2014, accounting for 8.2 per cent of the UK economy (DCMS, 2016).

An increasing number of countries has now placed the creative industries at the heart of their economic development. This creates opportunities for professionals who understand the critical success factors for commercialising creativity, and are equipped with the mix of creative and business knowledge and skills.

What will you study?

This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. By the end of the programme, you will be equipped with an in-depth knowledge, understanding and skills required to successfully realise value in the creative economy context.

You will specialise and become closely involved in the practice of a specific creative industry through engagement with a real business in the creative sector. This will be the opportunity to experience practical work and realise value in a chosen creative industry:

-Advertising and marketing

-Architecture

-Crafts

-Product design, graphic design and fashion design

-Film, TV, video, radio and photography

-IT, software and computer services

-Publishing

-Museums, galleries and libraries

-Music, performing arts and visual arts

(Creative Industries Classification, Department for Culture, Media & Sport, 2015)

You will also explore the process of collaborative creativity and examine what it takes to successfully develop ideas into innovative products, service and processes. The core of the programme is a real-life business experience; working in a team, you will start and run your own creative industries business in the supportive and risk-free environment provided by Kingston Business School. Our entrepreneurship experts will guide you through the process of designing and running your own creative business, which will help you develop your creative, managerial and entrepreneurial skills.

Assessment

Assessments are innovative and include a mix of individual and group project work and formal assessments, including essays, case studies, reports and presentations, role-play, games and simulations, plus the final Personal Research Project (maximum 15,000 words). You will study in a supportive environment where regular feedback is provided by both academics and professionals.

Why study the Managing in the Creative Economy MA?

The course gives you the opportunity to gain a range of knowledge, skills and experiences:

-Develop your creative, entrepreneurial, managerial and leadership skills – participate in development of a start-up, pitch to real industry experts at our "Dragons' Den", and engage with a variety of professionals and entrepreneurial businesses.

-Experience practical work in a chosen creative industry by engaging with a real creative industries business to develop your CV and your understanding of the creative sector.

-Learn the fundamentals of business management theory and practice from the specific perspective of the creative industries, in the diverse and evolving context of the creative economy.

-Experience regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events such as Frieze Art Fair that connect the creative industry to the local community and enable you to build a valuable network.

Will this course suit me?

The Managing in the Creative Economy MA is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities.

-Are you a creative practitioner? We will give you the opportunity to gain first-hand experience in creating a product or service and taking it to markets.

-Are you a manager in a creative business? We will help you understand the processes of managing creativity and innovation and enhance your skills as a creative leader with a good grasp of strategy and appropriate business and management skills.

-Have you got years of experience? If you have substantial experience, you could benefit from undertaking the personal research project that will help you to apply your new skills and expertise to your specialist sector and enable you to identify new opportunities in the creative economy.

Course structure

Below are the core modules for this course:

Modules

-Mapping the Creative Economy

-Design Thinking for Start-ups

-Experiencing the Creative Industries - Professional Practice

-Conducting Collaborative Creativity

-Managing a Creative Business

-Personal Research Project/Gaining Insights



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Are you looking to develop your skills in campaign planning and management across paid, owned, earned and shared advertising channels? Would you like to take the next step in your advertising career? This challenging master’s programme can help prepare you for a role in contemporary advertising in an account management, media planning, creative or agile role. Read more

Are you looking to develop your skills in campaign planning and management across paid, owned, earned and shared advertising channels? Would you like to take the next step in your advertising career? This challenging master’s programme can help prepare you for a role in contemporary advertising in an account management, media planning, creative or agile role.

Customer engagement is increasingly key with the benefits of ‘big data’ providing detailed analytics for campaigns. Media planning is becoming more scientific and measurable, moving customers up the loyalty ladder to generate content for brands. Advertising is the catalyst to delivering integrated campaigns and Southampton Solent’s MA Advertising and Multimedia Communications programme prepares students for making a strategic contribution.

Recognising the close relationship with marketing and public relations, the course focuses on emerging forms of advertising which blur the boundaries with journalism and the importance of content marketing. Teaching is delivered by a team of industry professionals and the course covers the development of contemporary integrated marketing campaigns.

As the roles of multimedia advertising management, digital newsroom manager, marketing professional, and corporate PR manager are converging, students are encouraged to develop a collaborative and interdisciplinary approach, and will have the opportunity to gain first-hand experience by preparing campaigns for live client briefs. Students are also encouraged to seek work-placement and freelance opportunities through the University’s student run agency, Solent Creatives, as well as prepare competition briefs for the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).

What does this course lead to?

Graduates from this course will be well placed to pursue careers in national or international advertising agencies in roles such as account management, media and communications officer, or creative director.

Who is this course for?

This course is ideally suited to those who are looking to further their career in the advertising and communications industry. The curriculum will appeal to students with a particular interest in the integration of advertising, marketing, PR and journalism to create innovative strategic campaigns. 

What you will study

Year one

Advertising in a World of Converging Communication (30 credits)

This unit covers contemporary advertising practice and theory combining traditional mass media approaches with emerging social media and mobile channels. This unit develops practical skills and a critical awareness of the issues and practices within advertising in a world where increasingly the target audience can skip ads and brands combine paid, owned, earned and shared media to engage consumers. After introducing advertising principles, the unit moves on to explore the digital mix, content marketing, native advertising and immersive, augmented experiences. The traditional advertising roles of art director, copywriter, account manager and media planner are still important industry pathways but are increasingly challenged by agile practice, this unit considers the implications. Assessments are designed to test application of your learning in both theory and practice. 

Multimedia Campaign Planning (30 credits)

Students get the practical opportunity to develop and implement a number of campaign activities across a wide variety of platforms, testing their ability to integrate paid, owned, shared and earned media in a PR campaign.

Media Measurement & Evaluation (15 credits)

This unit introduces students to the challenge of measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement)

Research Methods (15 credits)

This unit raises the students’ research skills to Master’s level, including SPSS and other methodologies that are relevant to their particular areas of interest (Shared Unit)

Professional Practice (30 credits)

This unit positions the MA programme in terms of the student’s career aspiration, identifying skill sets and development needs in a PDP, which forms the basis of a freelance/workplace project- and informs the student’s choice of Major Project or dissertation

Major Project/Dissertation (60 credits)

The culmination of the MA degree, where the theory and practice learned in the previous units informs the student’s principal learning outcome- a campaign that demonstrates their professional attainment or a dissertation that critically examines a crucial industry issue, generating original thinking. Both project and dissertation require primary research to a master’s level.

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Students will have access to a range of specialist facilities throughout their studies, including Mac computers, professional creative software, digital printing facilities, and traditional printing presses.

Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

Industry links

The course is taught by industry experts who have established practitioner careers and who have strong links within the industry. Students have the opportunity to work on live client briefs and are encouraged to gain a work placement or freelance project.

Past students on the University’s creative advertising courses have benefitted from visits to London-based advertising and creative agencies.

Students who are in work while taking the course have the opportunity to adapt the topic of their assignments in several units to suit the needs of their employers.

Placements

The Professional Practice unit requires students to undertake a work placement or complete a freelance project. Students are encouraged to source their own client (through Solent Creatives) or to find a work placement that is appropriate to their career ambitions. The minimum requirement for a placement is two weeks, however placements and projects can vary in length, depending on client needs.



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The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications. Read more
The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications.

The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the work place.

WHAT WILL I LEARN?

This course gives you the opportunity to:
-Develop both cognitive and practical skills in advertising and marketing
-Study a variety of advertising and marketing topics which includes creative development, copywriting, brand management and development, media consumption and selection and communications management
-Have the option of enrolling on the internship programme, providing the opportunity to undertake a workplace project on behalf of an organisation

At the start of the course all marketing students will study a common core:
-Consumer behaviour
-Principles of marketing
-Marketing communications
-Information acquisition and analysis

After this students will study specific modules. This provides an opportunity to select from a range of topics, including e-marketing and services marketing. So whether you are interested in strategy, internationalism, contemporary theory or communications, the Coventry University Business School postgraduate marketing suite offers you an outstanding opportunity to enhance your career prospects.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MA Advertising and Marketing is suited to graduates seeking career development and opportunities in marketing agencies or marketing positions in organisations which include creative advertising development responsibilities. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development working with the leading organisations worldwide such as Jaguar Landrover, Zurich and many others.

Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.

With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).

WORK PLACEMENTS

As part of the Advertising and Marketing MA degree students have the option of enrolling on the internship programme. This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successful completion of all Semester 1 modules including research methods at the first attempt
-CV shortlisting: submit a CV which will be used for competitive shortlisting by the internship panel
-Presentation: prepare and successfully deliver a formal presentation
-Interview: interview with the University internship panel

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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Why Surrey?. The MFA (Master of Fine Arts) Creative Writing programme at the University of Surrey is a two-year, full-time course of study that offers you a unique opportunity to enhance your creative, critical and professional skills as a writer. Read more

Why Surrey?

The MFA (Master of Fine Arts) Creative Writing programme at the University of Surrey is a two-year, full-time course of study that offers you a unique opportunity to enhance your creative, critical and professional skills as a writer.

Teaching is research-led, so you will be mentored by passionate, dynamic writers and academics with multidisciplinary expertise, as well as our Distinguished Writer in Residence and Poet in Residence.

Programme overview

Our MFA Creative Writing programme will expose you to the practical skills and challenges involved in a specific branch of creative practice (such as poetry or screenwriting) and offers the option to gain hands-on experience in a creative industry relevant to your own practice, to better prepare you for a wide variety of careers, including writing, publishing, communications, marketing, advertising, journalism, teaching, or to undertake a PhD.

In your first year, you will study alongside students in the MA programmes in Creative Writing and English Literature, where you will hone your research skills to produce critically informed creative work and deepen your practice as a writer.

To prepare for your second year, an academic advisor will offer guidance on choosing an appropriate form of Situated Professional Practice and your summative creative portfolio proposal.

During your second year you will work on producing an extended creative portfolio and critical commentary, as well as complete the Situated Professional Practice of your choice.

Programme structure

This programme is studied full-time over two academic years. It consists of eight taught modules, a professional placement, a critical commentary module and a creative portfolio project.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

A Creative Writing MFA degree builds on the work of a traditional MA but distinguishes itself in a number of ways:

  • It is intensely craft and practice-based
  • It requires students’ immersion, for a part of their study time, in work environments that offer the opportunity to collaborate with established practitioners
  • It is firmly based on a model of reflection in practice and on practice
  • It requires teaching and learning that consistently balance theory and practice through well honed research skills
  • It aims at enhancing students’ own sense of creativity and professional ambitions in specific artistic fields

For students to achieve an optimum balance between theory, practice and critical reflection, MFAs traditionally last at least two academic years and this is common practice both in the UK and the USA.

The MFA in Creative Writing is designed to assist aspiring writers to:

  • Hone and develop their writing skills in prose fiction and/or poetry
  • Locate their work in historical and cultural context, and to familiarize themselves with the history of literary production
  • Equip themselves with the research and writing skills they will need to produce both critically informed prose or poetry and creative criticism
  • Reflect productively on both the creative process itself and the finished work that has resulted from it
  • Gain experience, through the Situated Professional Practice module, of the practical skills and creative challenges involved in a specific branch of creative practice (such as poetry, or writing for the stage) and/or of the workings and structure of a creative industry relevant to the student’s own practice

These educational aims accord neatly with the defining principles of Creative Writing as set out by the QAA’s NAWE Creative Writing Subject Benchmark Statement.

Academics and events

As a student on the MFA Creative Writing, you will benefit from the expertise of a vibrant, multidisciplinary group of academics and published authors.

You will also have access to a number of conferences, seminars and workshops hosted throughout the year. These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing. Writers to have recently visited the University of Surrey include the novelist Monica Ali and the poet and critic Rod Mengham.

Each year’s cultural activities begin with a poetry lecture on campus by a visiting speaker and feature readings by students at the Guildford School of Acting.

The annual Surrey New Writers’ Festival – affiliated with the Creative Writing graduate programs at the University of Surrey – aims to engage with writing and creativity in dynamic ways, and involves readings, book signings, performances, panel discussions and talks by writers, thinkers, editors and literary agents.

The year’s activities culminate in the annual Morag Morris Poetry Festival, held in Guildford, which combines readings and performances by prominent, innovative and up-and-coming poets with the opportunity for Creative Writing students to present their own work in public.

This event is organised and hosted by our poet-in-residence – a position that is held by a different poet each year. English at Surrey also has a close relationship with English PEN, the charity dedicated to promoting literature and human rights.

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Creative Writing (Extended) at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Creative Writing (Extended) at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Creative Writing is a unique programme that offers integrated training in the writing of literary and media text. The MA in Creative Writing is taught by prize-winning writers of fiction, poetry and drama who provide core training and individual pathways in the major genres of contemporary literary and media writing. Modules on the Creative Writing programme are taught through workshop sessions, group work and one-to-one mentoring between students and a tutor. Courses include the writing of prose fiction, poetry, drama, screenwriting and creative nonfiction. Writers and representatives from the arts world and the publishing industry are invited to address the MA Creative Writing group about creative work and publishing. We have strong links with Swansea’s Dylan Thomas Centre, which offers a lively programme of events throughout the year.

The Extended MA (EMA) in Creative Writing is a 240-credit postgraduate qualification that is equivalent to 120 ECTS (European Credit Transfer System) and is thus a recognised Masters qualification throughout the European Union. The EMA is a standard UK MA plus an additional 60 credits (30 ECTS) and this additional coursework is undertaken in one semester at a partner institution overseas. The EMA is therefore not only an EU recognised postgraduate qualification it also adds a study abroad experience thus enhancing the qualification’s employability credentials.

Key Features of the MA in Creative Writing

- The MA in Creative Writing is taught by experienced writers and offers a wide range of writing genres including fiction, short story, poetry, drama, screenwriting and creative non-fiction.

- Drama writing is a particular strength, including the relatively new and unexplored field of Dramaturgy.

- Regular play readings and students' dramatic writing is often performed by professional actors in the Rough Diamonds mini-festival in the summer.

- Creative Writers have a close relationship with National Theatre Wales and also open-mic poetry events at local venues such as the Dylan Thomas Centre and Howl.

- There is scope for work experience with local publishers.

- The writing programme has an online journal, The Swansea Review, and students write for The Siren, a student-run online journal, and The Waterfront student newspaper.

- Creative Writing students have free membership of Literature Wales, the national literature promotion agency.

- Students are involved in the annual Writers’ Day at the Dylan Thomas Centre, where they meet editors, agents, publishers and writers to discuss the ins and outs of publication and the craft of writing.

- Students are part of a vibrant community of writers and artists – Swansea, the birthplace of Dylan Thomas, having a fair claim to being Wales’s city of culture.

- The programme has connection with and experience of the unique literary culture of Wales, home to possibly the oldest (but still vibrant) bardic tradition in Europe.

Modules

Modules on the MA in Creative Writing typically include:

• Writing Fiction

• Writing Poetry

• Genre: Writing for Stage

• Creative Non-Fiction and Travel Writing

• Nature Writing

• Screenwriting

• Writing Radio Drama

• The Art of Short Story

• Writing the Self

• International Dramaturgy

Who should Apply?

Students or Professionals interested in Creative and Professional Writing. Students interested in preparation for postgraduate research, MPhil or PhD.

MA in Creative Writing Aims

- To offer students the chance to belong to a warmly supportive community of writers, passionate about their art.

- To give students the opportunity to discuss literary matters with agents, editors and publishers.

- To provide active participation in Swansea’s burgeoning literary scene and have students’ dramatic writing performed by professional actors at the Dylan Thomas Literature Centre.

- To offer research seminars presented by eminent creative writers and academics.

- To develop study and research skills in Creative Writing research and practice methodologies.

Career Prospects

Career expectations are excellent for Creative Writing graduates. MA degree holders enter careers in professional and creative writing, publishing, education, global marketing and advertising, media, business, heritage and tourism, and performing arts. Some graduates go on to pursue further postgraduate study leading to a PhD and a career in Academia.

Student Quote

"Since graduating with an MA with Distinction in Creative Writing from Swansea University, I have published three collections of poetry, founded Grievous Jones Press, and begun lecturing in Creative Writing. In the near future I will finish my PhD in Creative Writing and have books forthcoming with Blackheath Books and Seren Books. The training, experience, and rigour of the Swansea MA in Creative Writing was invaluable for launching my career as a writer and publisher. Without the inspiration, guidance, and critique of the excellent faculty and peers, my own writing would not have grown and my flame for creation might have faltered."

David Oprava, Creative Writing, MA



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Creative Writing at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Creative Writing at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Creative Writing is a unique programme that offers integrated training in the writing of literary and media text. The MA in Creative Writing is taught by prize-winning writers of fiction, poetry and drama who provide core training and individual pathways in the major genres of contemporary literary and media writing. Modules on the Creative Writing programme are taught through workshop sessions, group work and one-to-one mentoring between students and a tutor. Courses include the writing of prose fiction, poetry, drama, screenwriting and creative nonfiction. Writers and representatives from the arts world and the publishing industry are invited to address the MA Creative Writing group about creative work and publishing. We have strong links with Swansea’s Dylan Thomas Centre, which offers a lively programme of events throughout the year.

Key Features of the MA in Creative Writing

- The MA in Creative Writing is taught by experienced writers and offers a wide range of writing genres including fiction, short story, poetry, drama, screenwriting and creative non-fiction.

- Drama writing is a particular strength, including the relatively new and unexplored field of Dramaturgy.

- Regular play readings and students' dramatic writing is often performed by professional actors in the Rough Diamonds mini-festival in the summer.

- Creative Writers have a close relationship with National Theatre Wales and also open-mic poetry events at local venues such as the Dylan Thomas Centre and Howl.

- There is scope for work experience with local publishers.

- The writing programme has an online journal, The Swansea Review, and students write for The Siren, a student-run online journal, and The Waterfront student newspaper.

- Creative Writing students have free membership of Literature Wales, the national literature promotion agency.

- Students are involved in the annual Writers’ Day at the Dylan Thomas Centre, where they meet editors, agents, publishers and writers to discuss the ins and outs of publication and the craft of writing.

- Students are part of a vibrant community of writers and artists – Swansea, the birthplace of Dylan Thomas, having a fair claim to being Wales’s city of culture.

- The programme has connection with and experience of the unique literary culture of Wales, home to possibly the oldest (but still vibrant) bardic tradition in Europe.

Modules

Modules on the MA in Creative Writing typically include:

• Writing Fiction

• Writing Poetry

• Genre: Writing for Stage

• Creative Non-Fiction and Travel Writing

• Nature Writing

• Screenwriting

• Writing Radio Drama

• The Art of Short Story

• Writing the Self

• International Dramaturgy

Who should Apply?

Students or Professionals interested in Creative and Professional Writing. Students interested in preparation for postgraduate research, MPhil or PhD.

MA in Creative Writing Aims

- To offer students the chance to belong to a warmly supportive community of writers, passionate about their art.

- To give students the opportunity to discuss literary matters with agents, editors and publishers.

- To provide active participation in Swansea’s burgeoning literary scene and have students’ dramatic writing performed by professional actors at the Dylan Thomas Literature Centre.

- To offer research seminars presented by eminent creative writers and academics.

- To develop study and research skills in Creative Writing research and practice methodologies.

Career Prospects

Career expectations are excellent for Creative Writing graduates. MA degree holders enter careers in professional and creative writing, publishing, education, global marketing and advertising, media, business, heritage and tourism, and performing arts. Some graduates go on to pursue further postgraduate study leading to a PhD and a career in Academia.

Student Quote

"Since graduating with an MA with Distinction in Creative Writing from Swansea University, I have published three collections of poetry, founded Grievous Jones Press, and begun lecturing in Creative Writing. In the near future I will finish my PhD in Creative Writing and have books forthcoming with Blackheath Books and Seren Books. The training, experience, and rigour of the Swansea MA in Creative Writing was invaluable for launching my career as a writer and publisher. Without the inspiration, guidance, and critique of the excellent faculty and peers, my own writing would not have grown and my flame for creation might have faltered."

David Oprava, Creative Writing, MA



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Why Surrey?. Our programme will build your confidence and technical ability in composing creative prose and/or poetry, while deepening your critical awareness of the cultural, literary and theoretical history of text production. Read more

Why Surrey?

Our programme will build your confidence and technical ability in composing creative prose and/or poetry, while deepening your critical awareness of the cultural, literary and theoretical history of text production.

Teaching is research-led, so you benefit from the individual expertise and passion of a vibrant, multidisciplinary group of published authors and academics, including our Poet in Residence and Distinguished Writer in Residence.

Programme overview

The MA Creative Writing programme will hone your research and writing skills to produce critically informed prose or poetry, and creative criticism. We will help you to locate your work in its literary and cultural context, and you will have the chance to reflect on your creative process and the finished work.

You will have access to a yearly calendar of events hosted at the University created to broaden your thinking, and develop your writing skills such as the Morag Morris Poetry Lecture, the annual Surrey New Writers’ Festival and the Surrey Poetry Festival.

The MA in Creative Writing provides a strong foundation to embark upon a career in writing, communications, publishing, marketing, advertising, journalism or teaching, or to undertake a PhD.

Programme structure

This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and an extended portfolio.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The MA Programme in Creative Writing will prepare graduates to undertake a PhD programme in the relevant field.

It will also provide students with the transferable skills of creative writing, critical thinking, textual analysis and communication that are attractive to a wide range of employers, from the cultural industries to marketing and advertising to tourism and leisure to the civil service and public/private partnerships.

It is designed to build confidence and technical ability in a variety of modes of imaginative writing, and to provide students with a clear-eyed grounding in contemporary and historical contexts of text production and circulation, including practical advice on the workings of the publishing industry.

Devoted to assisting students to understand and meet the challenges of producing high quality creative writing in poetry and prose, the programme also provides advanced understanding of the contexts, theoretical paradigms, methodologies and modes of interpretation that are vital in a full understanding of literary production.

The main aims are to:

  • Produce work that reflects a high level of technical ability and engages productively with its historical, cultural and literary contexts
  • Acquire sound knowledge of the major principles of literary criticism
  • Reflect on their own practice as literary critics and how this can help to improve their own creative practice

As a Master’s level programme, it also aims to instil in students the capacity for carrying out independent research.

Academics and events

As a student on this Masters, you will benefit from the expertise of a vibrant, multidisciplinary group of published academics and authors.

You will have access to a number of conferences, seminars and workshops hosted throughout the year. These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

Writers to have recently visited the University of Surrey include:

Novelists

  • Iain Sinclair
  • Monica Ali
  • Jaspreet Singh
  • Nikita Lalwani

Poets

  • J.H. Prynne
  • Robert Fitterman
  • Allen Fisher
  • Gilbert Adair

Critics

  • Rod Mengham
  • Bernard O’Donoghue
  • Barbara Hardy

Each year’s cultural activities begin with the Morag Morris Poetry Lecture on campus by a visiting speaker and feature readings by students at the Guildford School of Acting.

The annual Surrey New Writers’ Festival and Surrey Poetry Festival – both affiliated with the Creative Writing programmes at the University of Surrey – aim to engage with writing and creativity in dynamic ways, and involve readings, book signings, performances, panel discussions and more.

This graduate program is delivered by the University's Creative Writing team, all of whom are published authors and poets:

  • Dr Paul Vlitos, Lecturer in Creative Writing
  • Dr Holly Luhning, Lecturer in Creative Writing
  • Dr Stephen Mooney, Lecturer in Creative Writing and former Poet in Residence
  • Dr Angela Szczepaniak, Lecturer in Creative Writing

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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MA Global Advertising and Branding, also known as WSAgab, is a programme designed with both vocational elements and a strong emphasis on research. . Read more

MA Global Advertising and Branding, also known as WSAgab, is a programme designed with both vocational elements and a strong emphasis on research. 

The advertising and branding industry is undergoing massive change as new technologies alter the way marketing professionals communicate with their target customers and understand the consequences of their campaigns.

In this programme you will learn how advertising is created. We will explore ‘the advertising pitch’, target audience identification and segmentation, creative strategies, briefs, carry out appraisals of creative ideas and evaluate campaigns. Through a range of set projects and live industry briefs you will build a critical awareness of the advertising industry and the challenges it faces today.

While creative issues and brand design are examined in depth, this programme is aimed at people who wish to manage the process and become the next generation of advertising leaders rather than those who wish to become creatives or designers in their own right.

Introducing your course

This is the course page for MA Global Advertising and Branding at the University of Southampton. Find out everything about Global Advertising and Branding and what studying here involves.

In this course page we explain a range of key information about the course. This includes typical entry requirements, modules you can take and how assessment works. We also suggest career opportunities open to you as a University of Southampton graduate of MA Global Advertising and Branding.

If you still have questions, please get in touch and we’ll be happy to answer any enquiries. See our contact us page for our telephone, email and address information.

Overview

You will study visual analysis, management practice, theoretical models, communication design, existing and emerging media technologies, the advertising process and management of the collaborative iterative development of branding and marketing campaigns.

In an exciting environment, you will practice critical thinking and analysis of contemporary and global advertising campaigns. Great emphasis will be placed on developing a critical awareness of branded content, as well as of your written and verbal communication skills. This course is for the next generation of advertising leaders!

While creative issues and design are examined and discussed in depth it is aimed at people who wish to manage the process rather than act as creative people or designers in their own right.

You will be able to develop your thinking and skills in the following advertising management challenges:

  • Consumer culture
  • Broadcast media
  • Mobile media and mobile marketing
  • Corporate advertising
  • Content marketing
  • Analysis of visual advertising
  • Measuring the impact of advertising
  • Brand Management
  • Social media and community management
  • Contemporary Issues - Globalisation, Sustainability and
  • Corporate Social Responsibility
  • Collaborative Design
  • Organisational Theory and Advertising Practice
  • Decision-Making Theory

'A creative development workshop in action'

Click here to download the full Programme Specification.



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This innovative programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry. Read more

This innovative programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry.

Taught by the School of Design and Leeds University Business School – one of the world’s top 100 business schools – you’ll take a creative approach to solving communication problems in advertising and branding. You’ll develop your own practice, collaborate with other designers and gain a deeper awareness of how design can convey a brand message, using a range of software and techniques.

At the same time, you’ll study ideas, research and theories in advertising to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers.

You’ll mix creativity and innovation with advertising strategy to gain a valuable range of knowledge and skills.

Specialist facilities

We have plenty of facilities to help you make the most of your time at Leeds. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There’s also a computer-aided design (CAD) suite with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs.

We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of branding and advertising over time.

Course content

You’ll begin to develop your understanding of advertising principles from the start of the programme, when you’ll study consumer behaviour and explore how brands can adopt these different theories to inform their marketing strategies.

Focusing on contemporary issues, you’ll look at the process of strategic marketing communications and how strategic marketing works on the global stage. At the same time, you’ll study practical design modules where you’ll learn to visualise creative communications ideas and present your proposals to clients, as well as considering how compelling text within an advertising concept can influence consumers.

In Semester 2 you’ll build on this foundation by exploring integrated communication, developing creative concepts that can work for a range of different media outlets, as well as the broader aspects of campaign planning, print, radio and TV ad production and the ethics of advertising campaigns.

You’ll think about reach, frequency and the often complex question of return on investment and even choose from specialist modules on topics such as social media, sales promotion, brand management and direct marketing.

At the end of the programme you’ll submit a substantial project that demonstrates the knowledge and skills that you’ve gained. You can either complete a dissertation – an independent research project on a related topic of your choice – or develop a communication campaign concept of your own.

Course structure

Compulsory modules

  • Visual Communication 15 credits
  • Persuasion 15 credits
  • Integrated Communication 30 credits
  • Consumer Behaviour 15 credits
  • Marketing Communications 10 credits
  • Advertising 15 credits
  • Global Strategic Marketing 15 credits
  • Media Planning and Strategy 15 credits

Optional modules

  • Creative Direction 35 credits
  • Dissertation - Advertising and Design 35 credits
  • Brand Management and Corporate Identity 15 credits
  • Sales Promotion and Sponsorship 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Advertising and Design MA in the course catalogue

Learning and teaching

We use a range of teaching methods that reflects the diversity of the programme, including lectures, seminars, tutorials, practical sessions, online learning and group sessions. Independent study is also an important element of this degree, since it allows you to develop your skills as well as your design specialisms.

Assessment

You’ll also be assessed by a variety of methods. Obviously these will include your own creative work as you develop campaign concepts in your taught design modules, but also presentations, reflective logs, reports, group projects and written assignments.

Career opportunities

This programme will equip you with the knowledge and skills to succeed in a dynamic and expanding sector.

You’ll be a confident strategist, planner, account executive or creative advertiser or designer who also understands the relationship between advertising, brand development and consumers. In addition, you’ll have important skills such as oral and written communication, presentations, research, analysis and commercial awareness.

We’ve designed the programme to prepare you for a range of opportunities working in the creative industries, traditional advertising and design agencies, digital and social media. Alternatively, you may want to explore different elements of advertising and design at PhD level.

Students from this programme have successfully gained employment at both traditional and non-traditional advertising agencies all over the world, and in a wide variety of roles including brand management, marketing and more.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.



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