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Masters Degrees (Cosmetics)

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“The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills up, imbues us totally. Read more
“The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills up, imbues us totally. There is no remedy for it”

Patrick Suskind, Le Parfum

The inescapability of a scent’s inebriation is very much akin to the power of attraction of a beautifully designed dress. It is with this idea in mind that newest postgraduate course of IFA Paris was built: offering an innovative approach to Perfume and Cosmetics management through the integration of its 20 years expertise in fashion.

The philosophy of the MBA in Perfume and Cosmetics Management revolves around 3 pillars:

Discovery:
Students are being immersed in a workshop environment allowing them to get an intensive and practical training fostering creativity while at the same time allowing them to discover each strategic components and stakeholders of the beauty industry

Experimentation:
While travelling between IFA’s campus locations in Paris and Shanghai our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy.

Self-affirmation:
The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.

The MBA in Perfume and Cosmetics Management also takes advantage of the unique heritage and bi-cultural affiliation of IFA Paris as it “sits” perfectly at the confluence of a geographical dichotomy:

The West as the upholder of traditional luxury values:
Participants will spend 2 terms in Paris in order to have access to what the rest of the world considers as the birth place of luxury.

The East as the catalyst transforming the “Luxe DNA”:
Thanks to IFA Paris unique combination of campus rotation system and synergetic curriculum, participants will be able to explore the latest market and technological evolutions in the beauty industry in an area of the world (North Asia) considered as the most important source of growth.

The development of 7 special seminars provides participants with “windows” into unique activities or phenomenon of the beauty industry. They are organized across our campuses of Paris and Shanghai according to the market specificities of those 2 locations. While in France students will be exposed to the traditional art of perfume making through an immersive experience thanks to our Olfactory Lab and our seminar titled “Parfums a la Francaise”. During their rotation in Shanghai participants will discover the booming segment of skin care for men and explore the different invasive and non-invasive plastic surgery techniques. The ultimate goal is to offer participants the opportunity to improve their professional portfolio with experiences that will ultimately render their profile more sophisticated and attractive to potential employers.

Finally, from inception to graduation, and regardless of their location, Postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Center”. The industry relation arm of IFA Paris’ academic courses is in charge of organizing bi-weekly guest lectures and field trips to attune our students with the latest trends in the beauty industry.

Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Center will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.

Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. The Course is also accredited by IDEL/IDEART* and is certified as “International Master”.
*For more information feel free to visit http://www.idel-labels.eu

Course structure

Our Perfume and Cosmetics Management course covers a wide range of modules clustered into five main module groupings:

Marketing and Management:

This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

Analyse complex marketing challenges based on practical case studies
Allocate resources strategically to achieve pre-determined objectives
Craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Business Issues:

The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the fashion industry from an economic and financial view point.

Distribution and Retail:

New technologies are shaping the cosmetics and perfume offering of the 21st century in ways that do not always relate to product innovation. A large part of the most recent innovations concern the distribution and retail sector, with interesting cross-overs between the Fashion and the Cosmetics and Perfume industries.

Cosmetics and Perfume Environment:

Is perfume still a luxury? Are socially responsible brands more impactful? How is the impact of the fashion industry in the development of the cosmetics and perfume industry?... This module grouping will challenge students and develop their critical thinking approach in regards with the industry.

Cosmetics and Perfume Lifestyle:

While our MBA Program does not aim at creating technicians we believe it is important for our students to be totally immersed within the environment of cosmetics and perfumes. This is why we have devised a series of groundbreaking seminars and workshops: to allow our students to experience the specificities of the future industry they’ll be working for. From a week in an olfactory lab to test and create perfumes to a foray into the crafting of perfumes “A La Francaise”, everything has been devised to provide a groundbreaking experiential learning.

The Foundation workshop will be taught over 2 full weeks (75 Hours) and comprise the following modules:

Principles of Marketing – 15 Hours
Quantitative Research Approaches – 15 Hours
Accounting Principles – 15 Hours
Working Methodology – 15 Hours
Project Management – 15 Hours

Student Workload:

522 Hours of Face-to-Face lectures
783 Hours of Self-Study
840 Hours of capstone project
200 Hours of industry contact and collaboration

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This course offers students the opportunity to explore the major theories and debates which dominate the study and practice of the beauty and cosmetics industries. Read more

Summary

This course offers students the opportunity to explore the major theories and debates which dominate the study and practice of the beauty and cosmetics industries. Students will be involved in blogging, social media, website development, entrepreneurship and brand development on this postgraduate degree.

The course encourages students to actively participate in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world.

Students will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations.

This course will equip students with the latest knowledge, skills and resources to help them investigate areas of personal and work-based interest.

Students will develop their studies around personal career ambitions and enjoy visits to leading cosmetics and fashion events.

Graduates of the course will be able to apply their knowledge and practical skills to cosmetics branding and promotion, as well as sophisticated marketing and advertising concepts.

This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification. Each award is normally achieved within a 15 week study period (30 weeks for part-time students).

Modules

Stage 1 PgCert: Portfolio: Concepts and Treatments; Lecture and Seminar programme.

Stage 2 PgDip: Research Strategy; Portfolio: Short Projects.

Stage 3 Master's: Portfolio: Major project or dissertation.

Assessment

The course includes a mixture of practical projects and written work. Students will develop a portfolio of work that showcases their abilities and ideas and is executed and managed in a professional manner. At each stage, students will also write reflective reports that encourages development of a critical and contextual framework within which to understand individual practice and future career choices. Students are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

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The programme is designed to educate, train and cater for the high demand from companies seeking postgraduate students with expertise in formulation, testing and regulations related to the cosmetics industry in the UK and globally. Read more

The programme is designed to educate, train and cater for the high demand from companies seeking postgraduate students with expertise in formulation, testing and regulations related to the cosmetics industry in the UK and globally.

•The only Cosmetic Science MSc available in the UK

•Designed in consultation with industry to enable students to develop the academic knowledge and practical skills required by cosmetics companies

•Enhance your knowledge of cosmetic products and gain hands-on laboratory experience

•Develop an in-depth understanding of the safety and regulatory requirements

•Potential research opportunities with industry partners

•Acquire business knowledge and skills to create and launch new cosmetic products

The programme has been designed to introduce new concepts, ideas and methods to students, whilst also encouraging them to become more independent thinkers.

​Course content is delivered via a combination of interactive lectures, workshops, seminars and project work. Practical skills are developed through a variety of practical activities.

What you will study on this degree

Please see guidance below on core and option modules for further information on what you will study.

• Research Methods

Equips students with the necessary core skills to effectively design, plan, perform and report scientific research.

• Formulation and Characterisation of Cosmetics

Covers the application of raw materials and cosmetic formulations.

• Physiology and Toxicology

Gain knowledge and understanding of human physiology and toxicology of raw and active materials used in cosmetic products.

•​Safety Assessment of Cosmetics

Covers the regulatory framework, including the chemical safety assessment of cosmetic ingredients in the UK, EU and worldwide.

• Manufacture of Cosmetics

This module covers the scale-up for manufacturing and packaging attributes of relevance to cosmetic formulations. In addition, students will acquire the knowledge, understanding and application of microbiological testing.

• Business Planning for Cosmetic Products

Enables students to analyse and identify a commercially viable cosmetic product and produce a business plan to enable the product to be launched.

• Research Project

An independent, in-depth study of an agreed aspect of cosmetic science researched in an appropriate manner.



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The MSc Formulation Science is innovative, multidisciplinary, distinctive and unique in the UK in offering a depth of knowledge in the science of formulating new products, whether these are new pharmaceuticals or consumer care products, paints, foods or fast moving consumer goods. Read more

The MSc Formulation Science is innovative, multidisciplinary, distinctive and unique in the UK in offering a depth of knowledge in the science of formulating new products, whether these are new pharmaceuticals or consumer care products, paints, foods or fast moving consumer goods.

The programme will allow you to understand the principles of making finished products from a blend of different individual ingredients. Drawing on current examples from the pharmaceutical industry, and using the industrial experience of academic staff, you will also apply these principles to industrially relevant problems in other areas of formulation science, such as consumer products and cosmetics.

Teaching and learning methods

This programme involves a series of lectures supplemented by practical lab-based investigations and seminars. Case studies will provide you with the chance to enhance your creativity and problem solving while working as part of a team in a way that simulates an industrial setting.

A research project in a well-equipped department led by staff with a diversity of research experience will give you the opportunity to carry out novel research and enhance your ability to manage projects and foster independence. Across the degree, you will have the opportunity to communicate your science clearly in a range of forms to a range of audiences and make use of emerging information and communication technologies.

Upon completion of the degree you will have developed a research skills portfolio that will serve as a solid foundation for your continuing professional development in formulation sciences.

Career progression

Our former graduates have gone on to develop successful careers in a wide range of industrial sectors, from the pharmaceutical sciences to aggrochemical and consumer goods. They have gone on to work for major multinational companies as well as thrive at specialist enterprises. Former graduates have also progressed to study successfully for PhDs.

Outcomes

The aims of the programme are to:

  • Enhance the critical, analytical and practical skills relevant to a modern, multidisciplinary formulation industry
  • Provide an understanding of how the interaction between different components in a formulation affect the quality of a finished product
  • Develop team work and problem solving with an emphasis on an industrial context
  • Provide direct, hands-on practical research experience of currently relevant problems.

Full time

Year 1

Students are required to study the following compulsory courses.

Part time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Assessment

Taught courses are assessed by a wide array of techniques from the traditional (such as examinations, coursework assessments and laboratory work) to the innovative: students are expected to produce a portfolio of research skills upon completion of their degree. Case studies reports, oral presentations, group assignments with accompanying discussions will also be used to assess creativity, collaboration and communication skills. There is a laboratory-based project which will be assessed on practical ability and a final written thesis.

Careers

On successful completion of this programme students will be able to work in formulation industries such as pharmaceuticals, consumer healthcare, cosmetics, paints and fine chemicals or go on to higher study such as for a PhD.



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The course covers the process of identifying, developing and testing products in a number of relevant industrial applications from the chemical industry such as colourants, pharmaceuticals, cosmetics and foods. Read more

The course covers the process of identifying, developing and testing products in a number of relevant industrial applications from the chemical industry such as colourants, pharmaceuticals, cosmetics and foods.

It aims to link the basics of chemical, physical and biological sciences with the design and development of formulated products and assess how the nature and proportion of the formulated components influence product performance in application.

The course includes topics involving colloid science and technology, size reduction, mixing and the stabilisation of dispersions, physico-chemical and biological characterisation of formulations, the formulation of colourants, pharmaceuticals, foods, and cosmetics and the emergence of environmentally friendly and sustainable microbial formulations.

Course Details

You will study the process of identifying, developing and testing products in a number of relevant industrial applications from the chemical industry, such as colourants, pharmaceuticals, cosmetics and foods.

Topics you will cover include:

  • Colloid science and technology 
  • Size reduction
  • Mixing and the stabilisation of dispersions 
  • Physico-chemical and biological characterisation of formulations the formulation of colourants 
  • Pharmaceuticals
  • Foods
  • Cosmetics and the emergence of environmentally friendly and sustainable microbial formulations

The course consists of eight taught modules over two trimesters and a formulation based research project undertaken in the third trimester, with delivery through a blended approach of formal lectures and workshops, laboratory work and computer exercises and assessment. The course retains a significant industrial focus, which is underpinned by practitioner led delivery. Students will work with modern, industrially relevant formulation techniques and in particular will develop practical skills in key areas focused on the design and preparation of formulations and in their chemical, physical and biological characterisation.

Students can add a bracketed title of ‘Professional Practice’ to their MSc by undertaking an additional 60 credits of industrial placement over an extra trimester. This will benefit you by being able to immediately apply your new knowledge into the work environment giving you a competitive advantage in the employment market. International students can also undertake our pre-sessional English course over one trimester at the beginning of the course which would allow the MSc to be completed full-time over two years.

Teaching & Assessment

A wide range of teaching methods are used on our Formulation Science course. Some of which include:

  • Enquiry based learning 
  • Critical thinking 
  • Data analysis 
  • Directed learning 
  • Problem solving

You will be assessed in a variety of different ways. The below list provides a guide to the types of assessment methods you can expect: 

  • Written examinations 
  • Oral presentation 
  • Written reports 
  • Coursework 
  • Academic posters


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This program covers the art and luxury management sector with a focus on France and its cultural excellence. Taught in English, this program explores the management, sales and distribution of luxury products using the themes of taste and luxury à la française from Louis XIV to present-day France. Read more
This program covers the art and luxury management sector with a focus on France and its cultural excellence. Taught in English, this program explores the management, sales and distribution of luxury products using the themes of taste and luxury à la française from Louis XIV to present-day France. Themes covered include the French arts de la table, fashion, gemology, cosmetics and fragrances, interior design, furniture, art objects and design, scenery and décor, etc.

The innovative academic program combines lectures with practical field visits major historical monuments, fashion houses, and workshops that represent French cultural excellence. Legal aspects, finance, luxury marketing and management, communication and strategic marketing are all taught by professionals.

Direct interaction with industry players will allow students to build up a network of top professionals in the field and discover the savoir-faire of different sectors.

Structure

The year is made up of 3 terms: 2 terms of classes (Oct-Dec/ Jan-March) and a term of professional experience in the form of an internship (April-June). The first term ends with a group project to validate the term. During the last two terms, students will work on a personal project that they will be expected to present in front of a jury in validation of their diploma “Titre I”.

Each trimester consists of 200 hours of classes spread out over a 10-week period. Courses are taught in English.Participants are attributed a mentor for personalized coaching as well as group methodology sessions to guide them in the conception and realization of their personal project.

1st Term :

The history of art and style (17th-21st centuries), art law, the management of art objects and artistic projects communication and the marketing of art and luxury goods, defining an artistic project (content, business plan, legal structure, communication, marketing), meeting with professionals in situ during visits and workshops.

2nd Term:

e-communication and e-marketing of art and luxury products, negotiation of art objects, promotion of an artistic production, a brand or an artist, contemporary art and luxury, organizing an exhibit, the history of l’art de la table, the history of fashion and luxury products (fashion and accessories, wine and spirits, gastronomy, jewelry and watches, cosmetics and fragrances, niche brands), the history of interior design, meetings with professionals in situ for visits and workshops, methodology and follow up on personal projects.

3rd Term:

Full-time internship along with methodology sessions and personal projects.

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This programme aims to meet the needs of the fine chemicals, cosmetics, biomaterial, polymers, surface coatings, graphic arts and colorant industries by producing graduates with advanced knowledge and research skills in colour science and in the theory, application and analysis of polymers, fine chemicals and colorants. Read more

This programme aims to meet the needs of the fine chemicals, cosmetics, biomaterial, polymers, surface coatings, graphic arts and colorant industries by producing graduates with advanced knowledge and research skills in colour science and in the theory, application and analysis of polymers, fine chemicals and colorants.

You’ll be introduced to a breadth of practical research and high-level academic skills in planning, experimentation and processes, in synthesis and characterisation aspects. Optional modules will also give you the chance to gain specialist knowledge in an area that suits your own interests and potential career plans.

You’ll also develop a range of generic skills such as problem solving, information technology and communication. Our graduates enjoy excellent employment opportunities both in industry and academia.



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Investigate the potential of applying nanotechnology through smart and functional materials to transform whole sectors of industry from healthcare to energy. Read more

Investigate the potential of applying nanotechnology through smart and functional materials to transform whole sectors of industry from healthcare to energy. This course covers the technologies to design, realise and analyse micro and nano-scale devices, materials and systems.

Who is it for?

This course is suitable for graduates with science, engineering or related degrees keen to develop careers at the cutting edge of micro-engineering; graduates currently working in industry keen to extend their qualifications or individuals with other qualifications who possess considerable relevant experience.

Why this course?

There are numerous benefits associated with undertaking a postgraduate programme of study at Cranfield University, including:

  • Study in a postgraduate-only environment where Masters' graduates can secure positions in full-time employment in their chosen field, or undertake academic research
  • Teaching by leading academics as well as industrial practitioners
  • Work alongside a strong research team
  • Dedicated support including extensive information resources managed by Cranfield University's library
  • Consultancy to companies supporting their employees on part-time programmes, in relation to individual projects.

Informed by Industry

Our courses are designed to meet the training needs of industry and have a strong input from experts in their sector. Students who have excelled have their performances recognised through course awards. The awards are provided by high profile organisations and individuals, and are often sponsored by our industrial partners. Awards are presented on Graduation Day.

Accreditation

The MSc in Applied Nanotechnology is accredited by the Institute of Materials, Minerals & Mining (IOM3), Institute of Engineering & Technology (IET), Royal Aeronautical Society (RAeS) and Institution of Mechanical Engineers (IMechE) on behalf of the Engineering Council as meeting the requirements for Further Learning for registration as a Chartered Engineer. Candidates must hold a CEng accredited BEng/BSc (Hons) undergraduate first degree to comply with full CEng registration requirements.

Please note accreditation applies to the MSc award. PgDip and PgCert do not meet in full the further learning requirements for registration as a Chartered Engineer.

Course details

The course comprises eight assessed modules, a group project and an individual research project. The modules include lectures and tutorials, and are assessed through practical work, written examinations, case studies, essays, presentations and tests. These provide the 'tools' required for the group and individual projects.

Group project

The group project experience is highly valued by both students and prospective employers. Teams of students work to solve an industrial problem. The project applies technical knowledge and provides training in teamwork and the opportunity to develop non-technical aspects of the taught programme. Part-time students can prepare a dissertation on an agreed topic in place of the group project.

Industrially orientated, our team projects have support from external organisations. As a result of external engagement Cranfield students enjoy a higher degree of success when it comes to securing employment. Prospective employers value the student experience where team working to find solutions to industrially based problems are concerned.

Individual project

Students select the individual project in consultation with the Course Director. The individual project provides students with the opportunity to demonstrate their ability to carry out independent research, think and work in an original way, contribute to knowledge, and overcome genuine problems.

Assessment

Taught modules 40%, Group project 20% (dissertation for part-time students), Individual project 40%

Your career

Successful students will secure positions in the newly developing microsystems and nanotechnology-based industries as well as more traditional industries, such as microelectronics and precision engineering, requiring skills related to those taught. Graduates are able to pursue careers in a diverse range of industries including automotive, aerospace, cosmetics and pharmaceutical.



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BECOME AN EXPERT IN HEALTH RISK ASSESSMENT. We come into contact with a vast number of chemical, biological, and physical agents that could do us harm. Read more

BECOME AN EXPERT IN HEALTH RISK ASSESSMENT

We come into contact with a vast number of chemical, biological, and physical agents that could do us harm. These agents are present in the air we breathe, the water we drink, and even the food we eat. We encounter them when we travel, when we work or when we use consumer goods such as cosmetics or electrical equipment. Determining the source of these risks, and quantifying their effects, requires collaboration by experts across a host of different disciplines.

Toxicology and Environmental Health trains you to become an expert in the fundamentals of toxicology, environmental epidemiology and exposure assessment. Learn to assess the risks present in everyday life. Gain the knowledge and skills needed to identify chemical, biological, and physical hazards, as well as the risks associated with exposure to these agents.

COMPOSE YOUR OWN MASTER’S PROGRAMME

The multidisciplinary nature of our programme means that you will have the possibility to specialise in a particular field or undertake more generalist training in risk assessment. Decide to take part in experimental laboratory research within various fields of toxicology such as neurotoxicology, immunotoxicology or endocrinel toxicology. Interested in undertaking practical field work? Select an environmental or occupational exposure assessment and engage in activities such as collection and in-depth analysis of samples taken from a variety of sources or exposure modelling .

WHY YOU SHOULD STUDY TOXICOLOGY AND ENVIRONMENTAL HEALTH AT UTRECHT UNIVERSITY

  • Gain the knowledge to perform a multidisciplinary risk assessment by making use of toxicological and epidemiological data.
  • Learn to understand the biological, chemical, and physical environmental health hazards, both indoors and outdoors, as well as their potential impact on human health.
  • It provides the freedom to define your own Master’s programme. Choose your own internships and electives in any subject.
  • Follow your Master’s programme at UMC Utrecht, one of the largest academic medical centers in the Netherlands with state-of-the-art facilities.


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Different countries and cultures bring their own set of challenges in terms of marketing. So introducing a product or service needs sensitivity, understanding and respect. Read more

Different countries and cultures bring their own set of challenges in terms of marketing. So introducing a product or service needs sensitivity, understanding and respect. This MSc is open to graduates from all disciplines who are interested in a career in the lively world of international marketing. You will explore all the up-to-date thinking, theories, principles and practice of the discipline. 

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of international marketing, including brand marketing; advertising; e-marketing; and innovation and strategy.

Course details

This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures.

This programme is accredited by The Chartered Institute of Marketing (CIM).

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

Programme details

The 12 month masters degree programme begins at the end of September. Initially you will spend time developing your understanding of core principles, theory and practice in marketing management, marketing research and marketing strategy and planning. Case studies will explore the particular applications of concepts in an international marketing context. You will also take a compulsory module exploring the principles, theory and practice of international marketing strategy, including approaches to international market selection, entry mode, and planning the marketing mix globally and/or locally. You will also study a compulsory module on Cross-Cultural Communication to help appreciate the challenges and strategies for effective communication when managing in an international context.

Beyond the core modules, the programme offers a wide choice of elective modules. You will be able to specialise in the areas of marketing that you feel will best prepare you for your chosen career path. We offer an exciting elective which explores the challenges of international marketing decisions in practice, using an innovative computer-based simulation in association with a USA-based company.

Learning and teaching

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Employability

Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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Business to business, customer relationships, internal communications… marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. Read more

Business to business, customer relationships, internal communications… marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing.

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of marketing, including brand marketing; advertising; consumer behaviour and innovation and strategy.

Course details

Programme content

The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy and planning) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.

This programme is accredited by the Chartered Institute of Marketing.

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

Programme details

The 12-month full-time programme begins at the end of September. The first nine months are spent developing knowledge through six or seven taught modules, comprising four compulsory modules and two/three specialist modules chosen from a list of options designed to give you flexibility.

A 24 month MSc Marketing programme is also available where students first take a nine month general business qualification, Graduate Diploma in Business Administration (GDBA) if they do not meet the 12 month course requirements. If a satisfactory performance on this GDBA is achieved students can then progress to the 12-month MSc Marketing programme.

Learning and teaching

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. Read more

Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. This MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Here, you will develop an advanced knowledge and understanding of contemporary and complex issues facing marketers, deepening your insights into the theory and practice of specialist aspects of marketing.

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme offers you the unique opportunity to access consultancy projects to enhance your learning, strengthening your existing critical thinking, research, communications and personal skills and equipping you for your highly rewarding marketing or consulting career.

Course details

Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing.

The suite of MSc Marketing programmes have been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training.

The programme will develop your critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

Programme content

The programme will focus on developing your knowledge and understanding of marketing through advanced modules on Contemporary Issues in Strategic Marketing, Strategic Management and Marketing Analytics, Problem Solving & Strategic Marketing as Practice. Subsequently you will deepen your understanding by undertaking a live consultancy project alongside a range of specialist elective modules (including Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications). The final component of the programme is an individual consulting project and dissertation, adding a further opportunity to apply theory to practice and a further company experience for your CV. 

On this programme our students have undertaken live consultancy projects with a range of top companies – for example, Cadbury, Hobbs, Honeywell, Land Rover/Jaguar, Cogent Elliot, TRW, Helix and Aston Villa Football Club. These consultancy projects will give you valuable experience and substantially enhance your marketing career prospects. Graduates from the programme have moved into a range of marketing and consultancy roles with top UK and international companies.

Learning and teaching

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Some topics may be suggested and sponsored by commercial companies, which provides an opportunity to undertake research which will have a real impact on marketing decision making. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice. Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Read more

Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Our MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Building on your existing skills, you will develop an advanced knowledge and understanding of integrated marketing communications within a strategic marketing context and managerial framework. 

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme will prepare you for a high-level career in marketing communications. You will develop your critical awareness of contemporary strategic marketing issues, have a clear understanding of the role of communications in marketing, and take a critical approach to planning, creating, managing and evaluating communications campaigns, incorporating both traditional and new media.

Course details

This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.

This programme is accredited by The Chartered Institute of Marketing (CIM).

The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

Programme content

Core modules include:

  • Contemporary Issues in Strategic Marketing
  • Marketing Analytics
  • Marketing Communications
  • Advertising and Sales Promotions
  • PR and Media Skills
  • Direct and Interactive Marketing

These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.

Learning and teaching

Through working on two major consultancy projects you will develop an understanding of the principles and challenges of consulting in the communications sector and develop skills in facilitation, communication, negotiation, project management, problem-solving, relationship-handling, project leadership and team work. Part of your skills training will take place off campus at the university's Priestley Centre on Lake Coniston in Cumbria. 

Your projects will link to real live communication issues facing organisations – evaluating consumer reactions to recent advertising campaigns, developing media plans, evaluating approaches to branding, or developing new web designs. Your performance on your two projects (one group-based and one individual) will be evaluated not just on content but also your professionalism and client relations. Your second project will also form part of your dissertation. You will also have some media skills training as part of the programme.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries. Read more

Objectives

By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries.

LOCATIONS

Students have the opportunity to follow the MSc in Fashion, Design and Luxury Management program in the following locations:

- Grenoble - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming
- Paris - http://en.grenoble-em.com/paris
- London

WHY CHOOSE TO DO A MSC IN FASHION, DESIGN AND LUXURY MANAGEMENT?

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies:

- Principles of luxury and luxury brand management
- Luxury sectorial analysis
- Technology and innovation in the fashion and design business
- Creative fundamentals of fashion and design
- Sustainable design, luxury and fashion management.

Program

MANAGEMENT ESSENTIALS

- Intercultural Management and International Negotiations
- Global Leadership and People Management
- International Trade
- Marketing
- Branding and Brand Equity Management
- Strategic Management
- Finance and Accounting

FASHION, DESIGN & LUXURY MANAGEMENT

- Technology and Innovation in the Fashion and Design Business
- Industrial Design
- Interior Design and Merchandising
- Sustainable Luxury and Design
- Luxury Sectorial Analysis:
- Food, Wine and Hospitality
- Boats, Cars and Motorbikes
- Jewelry and Watches
- Perfumes, Cosmetics and Eyewear
- Accessories and Leather Goods

- Distribution Channels and Digital Marketing in the Fashion Industry
- Fundamentals of Fashion and Design
- Principles of Luxury and Managing Luxury Brands
- Integrated Communications Strategy
- Production, Operations, Purchasing and Supply Chain in the Fashion Industry
- Customer Management and Customer Intelligence
- The Legal Context of the Design and Fashion Industry

STUDY TRIPS

Students will take part in an international study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

INTERNSHIP

Each student will undertake an internship of a minimum of three months in a company of their choice at the end of the classroom part of the program. The internship will contribute directly to the content of the Final Management Project and may take place anywhere in the world.

FINAL MANAGEMENT PROJECT

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a GGSB professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

FOREIGN LANGUAGES

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish or Chinese during the program.
This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese or Russian.

LOCATION

The MSc in Fashion, Design and Luxury Management will be offered at the GGSB Grenoble, Paris and London campuses.

PROGRAM BENEFITS

Students enrolled in the program will:

- Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries
- Benefit from teaching staff with extensive scientific and professional industry experience
- Enjoy study trips with visits to companies and industry-specific fairs and events
- Study in a multicultural and creative learning environment
- Understand the creation of value in the fashion, design and luxury industries

Careers

It is expected that graduates of this MSc program will either take up positions in multinational companies in the fashion, design and luxury industries or will become entrepreneurs able to found and develop their own companies.

The program will prepare graduates for positions in sourcing, purchasing, product development, product management, public relations, events, store retail management, people management and entrepreneurship.

Admission

Candidates should have excellent written and oral communication skills, as well as strong interpersonal skills and the motivation to pursue an international career.

No prior knowledge of the fashion, design and luxury management industries is required, but applicants should demonstrate a strong interest in this area and have a clear idea of how the program will help them achieve career goals.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).

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Luxury is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. Read more
Luxury is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. Is it still accurate to equate luxury with rarity when 94% of Japanese Women in their twenties are said to own a Louis Vuitton bag? Should we still assume that Luxury brands invariably utilize a price skimming strategy when Hermes was forced to hold its first ever sale in Hangzhou China in 2014?

The matter at stake here is to understand if the structural changes faced by this prestigious industry push it to morph and explode into various different, and sometimes paradoxical, ideologies; or if those same structural changes are precisely pushing luxury to initiate a retrenchment to its traditional and secular values, back to its original core? This is the initial postulate structuring one of the most sought after postgraduate courses in IFA Paris: The MBA in Luxury Brand Management.

The philosophy of this revamped MBA is based on the same principles as the other postgraduate courses in IFA Paris:

Discovery:
Students are being immersed in a workshop environment allowing them to get an intensive and practical training based on modules that analyze macro and micro trends in depth.

Experimentation:
While travelling between IFA’s campus locations (Paris, Istanbul, Bangkok and Shanghai) our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy.

Self-affirmation:
The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.

The MBA in Luxury Brand Management also takes advantage of the unique heritage and bi-cultural affiliation of IFA Paris as it “sits” perfectly at the confluence of a geographical dichotomy:

The East as the catalyst transforming the “Luxe DNA”:
Thanks to IFA Paris unique combination of campus rotation system and synergistic curriculum, participants will be able to choose between 3 metropolises embodying luxury in developing countries:

Shanghai (2 Terms) where students will discover a country that will become the biggest luxury goods market in the world in 2020, and a city where consumers tastes and knowledge are at such a level of sophistication that some analysts consider they have reached a level of maturity faster than expected
Istanbul (2 Terms) where students will be able to analyse how demographic and lifestyle trends changes are driving one of the healthiest and steadiest industry growth in the European Continent
Bangkok (1 Term following rotations in Paris and Shanghai) where students will be able to explore the thriving fashion retail panorama in a city where the most luxurious brands are increasing their presence
The participants’ experience is reinforced by a unique course structure that offers a variety of modules and seminars opening doors into specific sectors of activity such as luxury watch making, cosmetics and perfume, haute couture or even Oenology and Gastronomy.

Finally, from inception to graduation, and regardless of their location, Postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Center”. The industry relation arm of IFA Paris’ academic courses is in charge of organizing bi-weekly guest lectures and field trips to attune our students with the latest trends in the luxury industry.

Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Center will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.

Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. The Course is also accredited by IDEL/IDEART* and is certified as “International Master”.

*For more information feel free to visit http://www.idel-labels.eu

Course structure
Our Luxury brand Management course covers a wide range of modules clustered into five main module groupings:

Marketing and Management:

This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

analyse complex marketing challenges based on practical case studies
allocate resources strategically to achieve pre-determined objectives
craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Business Issues:

The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the luxury industry from an economic and financial view point.

Luxury Environment:

The concept of rarity has traditionally been associated to the idea of luxury. However, while rarity is still an important factor in determining the value of a luxury brand, terms such as “exclusivity” or “space” are now strongly resounding within customers’ minds as alternative descriptors. In this module grouping students will study the historical evolution of the luxury industry and will explore macro trends that are structuring the different international markets.

Luxury Lifestyle:

The series of seminars comprised within the “Luxury Lifestyle” module grouping will allow our students to experience diverse industries and give them more specific insights on each of them. Topics such as Haute Couture, Jewellery, Luxury Watch Making…etc will be covered by specialists of the sectors who will guide the students through their discovery process.

The Foundation workshop will be taught over 2 full weeks (75 Hours) and comprise the following modules:

Principles of Marketing – 15 Hours
Quantitative Research Approaches – 15 Hours
Accounting Principles – 15 Hours
Working Methodology – 15 Hours
Project Management – 15 Hours

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