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Masters Degrees (Corporate Communications And Public Relations)

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The MSc/Dip in Strategic Public Relations and Communication Management equips students with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes. Read more

Introduction

The MSc/Dip in Strategic Public Relations and Communication Management equips students with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes.

Accreditation

The MSc/Dip in Strategic Public Relations & Communication Management is recognised by the UK Chartered Institute of Public Relations (CIPR).

Key information

- Degree type: Postgraduate Certificate, Postgraduate Diploma, MSc
- Study methods: Part-time, Full-time
- Duration: Full-time: MSc, one year Diploma: nine months Part-time: MSc, two years Diploma: 21 months
- Start date: September
- Course Director: Dr Derek Hodge

Course objectives

Public relations courses at the University of Stirling are designed for students from a variety of degree backgrounds to develop the appropriate intellectual skills at Master's level for a management-level career in Public Relations, Communication Management, Corporate Affairs or Public Affairs. The course helps students develop a critical appreciation of the role of public relations in society and to develop key analytical and professional skills.

Our approach is founded on the following principles:
- Public relations contributes to the effectiveness of organisations by improving organisational relationships and facilitating public conversations and debate.
- Public relations has a remit for corporate social responsibility through its issues management function and responsibility for reputation, which necessarily means that it has to help organisations change to meet new agendas of sustainability.
- Teaching strategic public relations can facilitate better public understanding of the occupation, and thus mitigate contemporary cultural stereotypes and prejudice (much fostered by journalists who have an interest in purveying negative images), as well as diffusing core concepts that can benefit Scotland’s private and public sector enterprises: small, medium and large. Improved understanding of this organisational function can aid government and NGOs in political and policy communications.
- In understanding public relations practitioners as being, in some aspects, ‘discourse workers’ it becomes easier to see that the functional role has the potential to contribute to a more enlightened and better-informed society.

Public relations takes place at points of change and moments of transformation in complex contemporary societies. Typically, public relations activity clusters around (i) public policy formation (ii) organisational change and development (iii) public issues such as the environment (iv) major global shifts such as conflict, unstable international environments, globalisation, natural disasters or human disasters such as war or global financial collapse.
Bearing all this in mind, public relations education is necessarily embedded in the contemporary issues of the day in a very wide range of environments (political, economic, technological, socio-cultural, regulatory/legal) and contexts (sports, health, religion, tourism, development, regeneration).
Our courses are regularly restructured to improve their effectiveness and efficiency in meeting both academic and professional requirements. Modules relate to the Public Relations Education and Training Matrix developed with, and endorsed by, the Chartered Institute of Public Relations and the Public Relations Consultants Association.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Career opportunities

The degrees offer necessary conceptual skills for managerial careers in public relations, organisational communication, corporate communications and communication management and related posts in a variety of contexts and sectors.
Graduates of our Master's level courses in public relations have successfully established careers in the public relations field working for a wide range of organisations all round the world. Recent examples include Nike, the UK Government, Office Depot, Police Scotland and the National Museum of Wales.
Many of our graduates work in public relations consultancy, including some of the big names in the PR world, and some have even gone on to start their own businesses. Others stay in academia, going on to gain PhDs and then work as lecturers, teaching and researching public relations in universities all over the world.

- Skills you can develop through this course
By studying this course you will gain a solid understanding of the theory behind public relations and you will have many opportunities to put this theory into practice. You will gain practical skills in campaign planning and the production of public relations materials such as news releases, feature articles and blog postings. This material can make up the basis of a portfolio of work which can be shown to potential employers.

- Chances to expand your horizons
Guest lectures from public relations practitioners provide networking opportunities and expose students to current practice in the industry. The course is recognised by the Chartered Institute of Public Relations and students can attend CIPR Scotland events, allowing them to meet practitioners working in the field and to extend their network of contacts.

- Where are our graduates now?
Graduates of our Master's level courses in public relations have successfully established careers in the public relations field working for a wide range of organisations all round the world. Recent examples include Pfizer, Nike, the UK Government, Office Depot, Police Scotland and the National Museum of Wales.
Many of our graduates work in public relations consultancy, including some of the big names in the PR world, and some have even gone on to start their own business. Others stay in academia, going on to gain PhDs and then on to work as lecturers, teaching and researching public relations in universities all over the world.

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Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. Read more

Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.

This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global marketing, brand management, reputation management, media relations and social media.

Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Academic excellence

The Marketing division at Leeds University Business School is one the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.

Our research makes an important contribution to your learning on the programme; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre (GLOSMARC) is the Business School’s established and esteemed centre of excellence for scholarly research work.

Course content

The course provides you with an essential foundation in communications theory, marketing strategy and public relations practice.

You’ll explore the history and theory of corporate communications, connecting communications to overall corporate strategy. Alongside this, you’ll study the latest thinking in important areas of marketing such as international marketing, marketing strategy and marketing research, as well as understanding how organisations manage their brands and identities, marketing communications and key priorities such as sustainability.

During the Public Relations in Practice module, you’ll work alongside classmates in interactive workshops that focus on the practical applications of some key PR tools and techniques. You’ll cover essential skills such as campaign planning, personal communication skills, influencing techniques and writing for PR.

In addition, you’ll choose from a selection of optional modules that allow you to focus on a topic that matches your interests and career plans.

In the final semester you will apply your skills and knowledge to either a research dissertation or a practical consultancy project. Our consultancy projects give you the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.

Course structure

Compulsory modules

You’ll study nine compulsory modules, plus either a dissertation or consultancy project.

  • Corporate Communications and Reputation Management 15 credits
  • Corporate Communications Strategy 15 credits
  • Corporate Social Responsibility and Sustainability 15 credits
  • Brand Management and Corporate Identity 15 credits
  • Public Relations in Practice 15 credits
  • Marketing Research 15 credits
  • Marketing Communications 15 credits
  • Global Marketing 15 credits
  • Marketing Strategy 15 credits

Optional modules

You’ll also choose one optional module.

  • Creative Public Relations 15 credits
  • Internal Communications and Change Management 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Corporate Communications, Marketing and Public Relations MA in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates have a rounded and reflective approach to communications strategy and practice. Many become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.

Links with industry

A number of senior figures from the world of corporate communications, marketing and public relations are invited to deliver guest lectures, providing a practitioner's view of the latest industry developments.

Recent contributors include: Sainsburys, Creative Concern, Ikea UK & IE, Sustainly, Marks and Spencer, Search Laboratory, Twentysix and Brand 24.

Careers support

We help you to achieve your career ambitions by providing professional development support as part of the course.

Our dedicated professional development tutor provides you with tailored academic and careers support. They help you to develop essential skills to successfully progress through the course, and also the professional skills you need to gain employment in your future career.

You can expect advice and guidance with your career choices, help in identifying and applying for jobs, as well as one-to-one coaching for interpersonal skills.

Read more about our Careers and professional development support.



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Public relations is a booming industry and has continued to grow year-on-year. The numbers of Public Relations Officers (PROs) now match journalists in the UK and there is a big demand for graduates who have the skills to meet the dynamic changes of this exciting and growing sector. Read more
Public relations is a booming industry and has continued to grow year-on-year. The numbers of Public Relations Officers (PROs) now match journalists in the UK and there is a big demand for graduates who have the skills to meet the dynamic changes of this exciting and growing sector.

Public relations specialisms are expanding too, and graduates are gaining jobs in a number of areas including crisis management, corporate social responsibility, media relations, corporate communication, sponsorship and internal communication.

The MA International Public Relations and Global Communications Management is a unique one year course that develops the skills and techniques required to practice public relations and communications at an international level.

Public relations, at its heart, is about communication between an organisation and its public(s), but 21st century public relations - with the advent of new media - is embedded in everything from politics and business to celebrity. PR is now firmly at the heart of strategic organisational planning.

Aside from gaining valuable practical skills, you are introduced to business, organisational and PR theory so that you can apply critical thinking to professional scenarios to further the effectiveness and quality of public relations that is practiced in industry. This synthesis of theory and practice culminates in a final dissertation of 15,000 to 20,000 words where you have the opportunity to apply what you have learnt to an area of personal PR interest. This piece of advanced academic study would enable you to embark on further research in the field of international public relations, should you wish to do so.

Distinctive features

• The degree is fully accredited by the Chartered Institute of Public Relations (CIPR) and we are one of only ten Partner Universities in the UK to the Public Relations Consultants Association (PRCA).

• Our School was ranked first in the Guardian’s University league table for Journalism and Public Relations (2016 and 2017).

• The degree is designed for both UK/EU and international students interested in international PR and communications management.

• Your student group will come from a wide range of national and cultural backgrounds offering you exposure to comparative practices.

• It is a hybrid course mixing both theory and practice.

Structure

This is a full-time course and is taught across two semesters (Autumn and Spring) from the end of September to the beginning of June.

The dissertation can be practice-based - providing you with an opportunity to apply theory to the practice of communications management and public relations.

Core modules:

International Public Relations Theory
International Public Relations Practice
Research Methods 1
Research Methods 2
Global Communications Management
Digital Communications Management
Project Based Dissertation

Teaching

You will be taught through workshops, lectures and seminars which complement the practical and academic elements of the course. You will also have access to industry leading professionals through the courses guest lecture series.

Assessment

You will be assessed through a range of formative and summative assessments throughout the course. The main method of assessment on this programme is coursework.

Career Prospects

Graduates of MA International Public Relations and Global Communications Management are employed in a range of occupations; roles can range from Public Relations Executives, Press Officers, Communications Managers and Copywriters for global and UK corporations.

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The MA Public Relations and Corporate Communications covers the fundamental academic principles and theories relevant to the field as well as the contemporary environmental drivers and professional practices that shape the profession in the 21st Century. Read more

Aims

The MA Public Relations and Corporate Communications covers the fundamental academic principles and theories relevant to the field as well as the contemporary environmental drivers and professional practices that shape the profession in the 21st Century.

The course will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.

This Master’s programme is taught by teaching staff and visiting lecturers with extensive professional experience and expertise. This guarantees students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.

Our course is recognised by the Chartered Institute of Public Relations (CIPR), which means that our module content has been assessed to provide relevant skills and knowledge development towards a career in public relations or communications. Our students also currently receive free membership to the CIPR which gives them access to their online portal offering networking, career and placement advice and opportunities.

Entry requirements

A good honours degree in a relevant discipline (Media and Communication Studies, Public Relations, Marketing, Business Studies, Journalism)
A good understanding of how the media industry operates
A good standard of written and spoken English
International students should have a score of 6.0 in the IELTS test (in the written part) or equivalent in other accepted tests (e.g. Toefl, Cambridge Advanced Exam (CAE) or Cambridge Proficiency Exam (CPE)
Students must achieve a minimum of 5.5 in each component of the IELTS or similar tests.
The university will provide support to those with a score of 6.5 or below through pre-sessional courses or summer courses.

You are also encouraged to apply if you:

Have significant professional experience in any area of the media regardless of your educational qualifications.
Have a 2:2 in a relevant subject where you can provide examples of work in the media which shows your ability in the subject.

Fees and finance

2015/6 Home/EU International
Full time £5,750 £11,960
Part time £2,875

These fees are applicable for new entrants in 2015/6. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.

The University also offers a postgraduate loyalty discount: If you have completed an undergraduate degree at the University of Wolverhampton, you may be eligible for a 20% discount on the first year of a taught postgraduate programme.

Employability

There are two distinct areas of public relations in which to work - in-house for an organisation, or at an agency where you will be handling a range of clients.

Public relations practitioners are responsible for the following list of activities:

Internal Communications
Media Relations
Public Affairs/Lobbying
Community Relations and Corporate Social Responsibility
Investor Relations or Financial Public Relations
Issues and crisis management
Business to Business relations
Events management

Proficiency in each of these and other new activities such as moderation (of digital communication channels) equip you for potential career opportunities within the public relations industry. As well as these opportunities public relations graduates may go on to assist human resources departments, activist organisations or public sector institutions with social change/social marketing campaigns

Outcomes

At the end of this course you will be able to:

Critically analyse on-going debates relevant to the field of public relations and the media industry in general.
Produce specific situational analyses and assessments of the political, economic, social and technical factors surrounding an organisation or sector.
Draw upon academic models and frameworks for planning, implementing and delivering effective communication and managerial tactics.
Interact with culturally diverse stakeholders or constituents to negotiate positive outcomes in challenging situations for all the parties involved, following ethical and professional principles.
Apply technical knowledge of ICTs to the process of planning and managing organisational outcomes, as well as well as to the production of media content for new media/digital platforms.
Carry out academic research demonstrating sufficient knowledge of the subject and originality.

Why Wolverhampton?

You will study PR from a range of different perspectives, considering the impact of PR on society and the media. You will also learn the techniques and practices of public relations that contribute to the evolution of PR as a management discipline.

Our teaching staff comes from a wide range of academic and professional backgrounds. They have had considerable experience of working in PR and other media sectors of the industry. Close contact with the industry enables staff to invite guest speakers and visiting lectures who are involved in various aspects of the industry in the UK and abroad.

The course has been designed bearing in mind the needs of:

Practitioners
Professional bodies
Academics
Students new to the field

Our course is recognised by the Chartered Institute of Public Relations (CIPR), which means that our module content has been assessed to provide relevant skills and knowledge development towards a career in public relations or communications. Our students also currently receive free membership to the CIPR which gives them access to their online portal offering networking, career and placement advice and opportunities.

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This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media. Read more

About the course

This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media.

The field of public relations has grown dramatically in the past 20 years and this has had profound implications for the media and other institutions that rely on the media to disseminate knowledge.

This course will investigate the rise of public relations and its links with global media institutions from historical perspectives and in relation to the contemporary media landscape. It will offer a critical examination of the role of PR in the mediation of power as well as the role of public relations in a range of media arenas.

You will be encouraged to reflect critically and theoretically on the function of PR in relation to: the role of the media in political communication, media policy, celebrity culture, film marketing, alternative media, media campaigning, and new media technologies.

You will be offered the opportunity to plan PR campaigns and reflect on their role in the knowledge economy.

This combination will provide you with the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work ethically in PR at an international level.

Aims

You will gain an advanced knowledge of the relevant theories of public relations which explain and debate its significance.

You will learn about the history of the role of public relations in the media.

You will acquire an advanced understanding of the functioning of public relations in the contemporary media.

You will gain the knowledge and skills necessary to undertake advanced scholarly research in the field of media and public relations.

You will be able to reflect critically on public relations practices within media organisations and to reflect intellectually on their PR practice.

You will develop the knowledge and skills necessary for the ethical development of your career in Media PR.

Course Content

The MA consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory modules:

Public Relations Propaganda and Spin
Key Issues in Media and Public Relations
Building a PR Campaign
Media Marketing and Public Relations

Optional modules:

Media and Public Relations Major Project 1
Media and Public Relations Major Project 2

Teaching

The Media and Public Relations MA is taught through lectures, seminars, workshops, screenings and industry speakers.

Assessment

The MA will be assessed through a combination of essays, reports, case studies, campaign design and a dissertation.

Special Features

The academic study of public relations and the media is very new and this MA puts us at the forefront of this development. Most of the MAs in Britain either focus on corporate public relations and are either predominantly practical or are theoretical courses that sit within more traditional mass communications curriculum and focus on the important area of political communications and the news media. Our
MA is innovative because it combines theory and practice.

Also innovative is our combined examination of the impact of public relations on the media and the use of public relations practices within media organisations including film, TV and other news organisations, with particular reference to their promotional cultures. This provides students with a broad and advanced understanding of the relationship between public relations and the media.

We have experts teaching on the course with both theoretical and practical experience.

This programme has grown out of the research interests and expertise of the team, giving it a distinctive character.

The focus on PR within the media will range from that of large corporations to smaller-scale, alternative forms including ‘DIY’ practices employed directly by lower-budget producers via social media and other online channels, key areas of contemporary development in PR and marketing more generally.

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Our Public Relations and Corporate Communications MA is designed for people who want to build their careers in internal communications or public relations (PR) and enhance their understanding of corporate social responsibility (CSR). Read more
Our Public Relations and Corporate Communications MA is designed for people who want to build their careers in internal communications or public relations (PR) and enhance their understanding of corporate social responsibility (CSR).

-Accredited by the Chartered Institute of Public Relations (CIPR) – students on the course can apply for student membership.
-No exams – you will be assessed on your coursework and use it to build a portfolio you will be proud to show recruiters.
Internship opportunity at The Fifth Business.
-Add study at the prestigious Boston University to your programme and gain a dual masters degree.
-Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.
-Graduates from this course typically go on to work in senior internal communications, public relations and corporate social responsibility roles.
-Kingston upon Thames has been rated London's happiest borough and has the lowest crime rate in London, as well as fast transport links to the city centre.
-Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

What will you study?

This course is highly practical and involves the kind of hands-on learning that encourages flexible thought. It has a strong basis in business and marketing, rather than journalism, so it prepares you to excel in challenging or commercial environments. Whether you need to send a consistent message to multiple departments in government, or to a company's numerous external stakeholders, you will graduate with the ability to see the bigger picture and adapt your communications technique.

You will learn to:
-Identify and understand different stakeholder groups, understand value and competitive advantage, and pitch effectively in front of leading market agency professionals; and
-Adapt communication styles to ensure an organisation's message is understood by people with different educational levels, and across an international spectrum.

You will learn to select appropriate research methods and undertake theoretically-grounded research project which generates findings that inform management decisions. Through it you will learn to apply your research skills and gain experience managing a large-scale research project. These advanced research skills will prepare you for a highly adaptable career in marketing, and differentiate you as a future business leader.

You will research a specific area of marketing in depth. Once you have identified a topical issue or problem, you will write a research proposal and dissertation that combine academic rigour with practical marketing implications. You will communicate your findings as you would do in the workplace – by writing a management report.

Assessment

Coursework.

Course Structure

The Public Relations and Corporate Communications MA is made up of six modules worth a total of 180 credits. This is an indicative list of modules and is not intended to be definitive.

Available modules
-Marketing Communications Strategy
-Cross Cultural and Internal Management Communications
-Managing Corporate Social Responsibility and Sustainable Development
-Public Relations
-Market Research and Data Analysis
-Research Proposal and Dissertation

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Professional accreditation. Our Master's degree is recognised by the Chartered Institute of Public Relations (CIPR), the UK's professional body in PR. Read more

Professional accreditation

Our Master's degree is recognised by the Chartered Institute of Public Relations (CIPR), the UK's professional body in PR. This helps you demonstrate that you have industry-standard skills, improving your career prospects.

Guest experts

Based in London, home to world-leading PR agencies including Edelman, Ogilvy and Weber Shandwick, you will benefit from the experience of PR practitioners acting as guest and visiting lecturers. Our academics have close links with industry at home and abroad.

Course structure

You will learn how to help organisations communicate, build stronger relationships and engage with increasingly demanding stakeholders. 

This public relations degree has been developed in partnership with the PR industry to provide you with key courses relevant to PR practice. You will have the opportunity to pick from a range of optional courses which will provide you with specific sector knowledge. 

You will gain the practical and theoretical skills, required for this increasingly influential management discipline. The ethical dimensions of the role and practice of PR provide an important framework to this programme.

We will provide you with insights into recent developments and challenges for the profession. These include the impact of the Internet and the growth of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on PR theory and practice. 

Rankings

Our marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

This degree aims to:

  • Develop your understanding and critical reflection about the role and processes of public relations in organisations and society
  • Engage with topics and issues about public relations, and demonstrate leadership and thoughtful reflection in discussions and group work
  • Develop practical skills for PR planning and implementation, reflective skills and scholarship 
  • Gain understanding of the role and agendas which develop from PR as a strategic management discipline.

What you'll study

Full-time

Year 1

Students are required to study the following compulsory courses.

Students are required to choose 30 credits from this list of options.

Part-time

Year 1

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Year 2

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Assessment

You will be assessed through written assignments, group and individual presentations and a dissertation. You will get the opportunity to explore communications across different forms of media, including writing blogs and communicating through other forms of media such as Twitter.

Professional recognition

This programme is recognised by the Chartered Institute of Public Relations (CIPR). Successful graduates are eligible for the CIPR Advanced Certificate in Public Relations.

Careers

Graduates from this degree have gained positions within PR consultancies, the public sector, NGOs and charities, and companies serving a range of sectors including consumer, technology, financial, political and corporate PR.

Employability

You can reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs. The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards, which shows its dedication to actively support your career development.

Extracurricular activities

We encourage you to join student societies such as the PR Fraternity Society, which organises events and networking opportunities. They invite a range of high-profile speakers such as Nicky Campbell, BBC presenter, to offer career advice and talk about communications in various industries.



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Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world. Read more
Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world.

The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communication professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in this digital age.

You will be paired with an experienced mentor, who will offer valuable advice on the industry, your future career and the latest developments in the field. You will undertake a live public relations consultancy project for a client.

You will also have the option to undertake a work placement in your second semester.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/prandstrategiccommunication_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

With guidance from your mentor and backed by the experiences gleaned from your work placement and real-life project, your career prospects will be significantly strengthened. A study abroad option will enable you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and strategic communication. Job roles for our graduates could include public relations manager, communications manager, press officer, media relations manager, internal communications manager and social media manager.

- Digital Communications Manager
- Communications Manager
- Head of Media Relations
- Social Media Account Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication.

This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'.

The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.

Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.

Core Modules

Corporate Communication in an Intercultural Context
Examine the role of cultural factors in the management of corporate communications, combining the fields of corporate relations functions and specialist areas of corporate communication.

Digital Communication Management
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Public Relations Skills
Develop the core skills required to be a public relations professional, including planning, presentation and writing.

Strategic Communication Planning & Management
Gain an understanding and awareness of the strategic nature of communication, its role as a management function, and the contribution it makes to the achievement of business objectives.

Option Modules

Communications Audit
Develop your critical awareness of communications audits and their function in a consultancy setting. Working in a team alongside your peers, you will audit an aspect of internal or external communications for a live client. You will understand how to use auditing to improve an organisation's business performance, especially in relation to its communications activity.

Global Business Environment
You will analyse the political, social, legal and technological relationships between businesses in the global external environment. Additionally you will explore issues including sustainable development, competitive advantage of nations, global responsibility and citizenship in relation to the function of business globally.

International Marketing - Emerging Markets
Develop an in-depth understanding of the dynamics and specifics of the BRIC markets (Brazil, Russia, India & China) as examples of the numerous country markets now identified as emerging.

Marketing Communications Strategy
Gain a strategic understanding of how marketing communications tools, media, content, audiences and brands interact. Your knowledge will underpin your understanding of the way in which marketing communications strategy works with branding principles.

Work Placement
You will develop your personal, intellectual and professional skills throughout your placement. Your portfolio and your reflective report will be based on the practical application of theories and ideas you have studied, explored in the context of your placement organisation.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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The CIPR Public Affairs Diploma is designed for public relations or public affairs practitioners who want to develop relevant theoretical knowledge and to strengthen their practical skills in order to become more effective and better placed to take on more senior roles. Read more

The CIPR Public Affairs Diploma is designed for public relations or public affairs practitioners who want to develop relevant theoretical knowledge and to strengthen their practical skills in order to become more effective and better placed to take on more senior roles.

The CIPR Diploma in Public Affairs Practice focuses on the process of policy formation and the wider corporate communications and reputational context in which public affairs operates. This qualification is firmly rooted in practice – with senior PA practitioners involved in its development – and is also grounded in the latest academic thinking.

The Public Affairs Diploma covers topics including:

  • impact of political environment on an organisation
  • importance of engaging with political audiences to enhance reputation
  • emerging issues and trends that affect contemporary public affairs practice; the strategy and tactics of lobbying and campaigning and the theories underpinning the process
  • knowing when and how to engage in the political process and policy formation
  • how to leverage media and public affairs activities to shape the agenda; the importance of reputation management and its components.

Teaching, learning and assessment

Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions. Students also receive supervision support with their assignment. CIPR Diploma in Public Affairs students learn alongside and MSc Strategic Communications and Public Relations students ensuring that you benefit from sharing experiences and developing a network of colleagues. Assessment is through submission of a 6,000 word research project. Support is offered with research project preparation.

Further information is available on the CIPR website at http://www.cipr.co.uk/content/ qualifications/public-affairs-diploma.

Teaching hours and attendance

Teaching is normally delivered in one or two day blocks three/ four times a year. Links with industry/professional bodies Students on the course are eligible for student membership of the Chartered Institute of Public Relations (CIPR) and, on graduation, can upgrade their  membership to full or associate status depending on professional experience.

Modules

The Political Landscape, Trends and Challenges/ The Art and Science of Lobbying and Campaigning/ Public Affairs in the Context of Reputation Management/ Research Project

Careers

CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors.

Studying for the CIPR Diploma in Public Affairs Practice counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner – the hallmark of your commitment to professional development.

Quick Facts

  • QMU is the only institution outside London to teach the CIPR Diploma in Internal Communications Practice, the CIPR Diploma in Public Affairs Practice and the CIPR Professional Public Relations Diploma.
  • QMU is accredited by the Chartered Institute of Public Relations (CIPR).
  • Our PR academics are recognised nationally and internationally for their excellence in research. These courses reflect the strength and depth of the teaching team which includes academics with extensive research and publication portfolios and PR practitioners with many years of experience at senior level in a wide range of organisations.
  • CIPR Diploma in Public Affairs Practice receive credits towards a MSc Strategic Communication and Public Relations at QMU and towards the CIPR Diploma.
  • Block teaching is a simple way of fitting your study around the demands of your job.




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Corporate communication is an increasingly important strategic issue for organisations and expertise in this area offers excellent opportunities for career progression. Read more
Corporate communication is an increasingly important strategic issue for organisations and expertise in this area offers excellent opportunities for career progression. You will learn about the latest communication trends, keeping you up to date with changing industry standards and practices.
As a communications manager or leader wanting to maximise your professional performance and career opportunities in this dynamic sector, you will develop specialist knowledge and hone your strategic skills to improve the performance of your organisation.

Delivered part-time, usually on six Friday and Saturday blocks over one year, you will have minimal disruption to your professional schedule and can combine work with study.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/corporatecomms_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

Your modules focus on the challenges practitioners face in their professional work and career development, ensuring you will be able to apply your learning to your work straight away. On completion, you will be able to apply critical analysis and research skills in either a business, public or non-profit sector environment.

- Communications Officer
- Communications Manager
- Head of Communications
- Strategic Brand Planner

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Leeds Business School has been at the forefront of development in public relations education, both nationally and internationally, since 1990. Your course is delivered by lecturers within our Public Relations & Communications Subject Group which includes 15 academic staff teaching across 10 undergraduate, postgraduate and professional courses.

If you have already gained the CIPR Diploma you will be exempt from the core modules Stakeholder and Employee Communications, Corporate Social Responsibility & Communication, and Issues & Crisis Public Relations, and will follow a fast track route to a masters degree.

Academic staff within the group have contributed chapters to the best-selling textbook 'Exploring Public Relations' edited by Professor Ralph Tench and Liz Yeomans.

As a communications professional with a track record including time as the Communications Manager at Rolls-Royce, this course was a natural choice for Annalie Brown: "The course was right for me and it helped that I was exempt from some modules due to having the CIPR Diploma already."

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

Corporate Social Responsibility & Communication
Explore the concept of Corporate Social Responsibility (CSR), including the issues of maximising profit and the need for sustainable development, environmental integrity and ethical business practices.

Digital Communication Management
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Issues & Crisis Public Relations
Study the theories and practicalities of crisis management within the public and private sectors across the world. You'll learn to identify issues and how to prepare for and manage crises

Marketing Communications Strategy
Gain an understanding of the way in which marketing communications strategy melds with branding principles.

Specialist Public Relations
Investigate specialist areas of strategic PR and corporate communications including public affairs, social marketing and arts marketing.

Stakeholder Relations & Employee Communications
Analyse internal communication as a means of stakeholder management and investigate the power of different organisational environments, cultures and leadership styles that influence corporate communications.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Housed within the Liverpool Business School, this MSc in Public Relations is designed for creative communicators, and is delivered by academics with relevant experience of working in the industry. Read more
Housed within the Liverpool Business School, this MSc in Public Relations is designed for creative communicators, and is delivered by academics with relevant experience of working in the industry.

•Course available to study full time (1 year) and part time (2 years)
•Enhanced career and promotion prospects
•Taught by expert staff with experience of working in PR and the event management industry

Public Relations practice is relevant in every type of organisation; from small and medium sized enterprises to multi-national organisations operating in sectors as diverse as ‘not for profit’ to finance and retail.
This new, integrated Masters programme focuses on how stakeholders can be persuaded to change their perceptions of a product or issue through public relations and effective event management. You will gain the skills and knowledge needed to work in the public relations and/or event management sectors, embracing corporate communications, internal communications, and the emerging discipline of online public relations which incorporates search engine optimisation and social media strategy development.

The programme will be delivered by an expert team of academics who have a broad range of practical and teaching experience in this field and are members of the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).

During the validation period, the programme team will be seeking professional accreditation from PRCA and CIPR so that the course's learning outcomes are closely matched to those of the industry’s key professional bodies.

What you will study on this degree

Please see guidance below on core and option modules for further information on what you will study.

PR Perspectives

This module provides you with an introduction to the PR world from a theoretical and practitioner perspective

Public Relations Planning and Strategy

You will develop a systematic understanding of the strategic planning process as applicable to a public relations campaign

Managing Business Research 1 / 2

This module will provide you with the knowledge and skills required to perform a systematic review of literature for a business management related topic at masters level

Digital Communication Management

You will explore digital communication technologies to understand the effects of technology (including social media) on the public relations function. The module aims to give students a framework for understanding and evaluating the digital landscape in respect of organisational communication and reputation

Digital Marketing in Context

During the course of this module you will develop a theoretical and practical understanding of current issues and trends in digital marketing

Media Relations

You will critically analyse the 'Media Agenda' and its impact on the PR professional. You will then research, develop and apply effective professional media management methods including press kits, features and press releases

Research Project

You will plan and prepare a research project that applies managerial concepts and research techniques to a significant public relations related organisational issue or problem

The option modules you will study typically include:

Event Management

You will develop a deep understanding of the management of an event in the light of good professional public relations practice

International Public Relations

The module aims to provide an international context to the practice and principles of Public Relations, through understanding theories of international relations and working in different cultures

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

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This new CIPR qualification will allow you to gain an advanced understanding of professional practice, including PR strategy and planning, content management, media and engagement, measurement and evaluation, and PR leadership. Read more

This new CIPR qualification will allow you to gain an advanced understanding of professional practice, including PR strategy and planning, content management, media and engagement, measurement and evaluation, and PR leadership. All underpinned by reference to ethics and the code of conduct.

You’ll also put your learning into practice, evaluating a wide range of PR concepts and techniques and applying them practically to your own work and sector. The course is for experienced PR professionals who are ready to progress towards a senior management position, or individuals who have previously studied the CIPR Advanced Certificate in Public Relations.

Teaching, learning and assessment

On campus teaching comprises a variety of approaches including lectures, workshops, case study and group work. The course is split into three units and you will submit one assignment for each.

Teaching hours and attendance

Teaching is normally delivered in one or two day blocks six times a year.

Links with industry/professional bodies

Students on the course are eligible for student membership of the Chartered Institute of Public Relations (CIPR) and, on graduation, can upgrade their membership to full or associate status depending on professional experience.

Further information is available on the CIPR website at http://www.cipr.co.uk/content/ qualifications/public-affairs-diploma.

Modules

The CIPR Professional PR Diploma syllabus is based on professional practice underpinned by core PR principles, models and concepts.

The syllabus incorporates three separate units.

  • The first unit is focused on the PR strategy and planning process, with an emphasis on research that establishes robust communication objectives, related to the organisation’s goals.
  • The second unit is focused on communication and engagement, with an emphasis on content, which reflects employers’ views that management of content across the organisation is an essential competence.
  • The third unit is focused on leadership of PR activities, with an emphasis on management of projects, campaigns and resources; internal stakeholders, the PR team and key suppliers; and on measurement and evaluation.

Careers

The CIPR Professional Public Relations Diploma is recognised as the benchmark for professional practice in PR by employers in the private and public sectors. It helps participants to develop or diversify their careers by fostering a strategic approach to managing PR, as well as extending knowledge of areas such as internal communications, corporate culture and research. QMU graduates have gone on to progress their careers in a number of ways – graduates occupy a wide range of senior positions.

Quick Facts

  • QMU has a long history of teaching the Chartered Institute of Public Relations Professional Public Relations Diploma and remains the only Scottish Institution to deliver it.
  • QMU is accredited by the Chartered Institute of Public Relations (CIPR).
  • At QMU you will be taught by some of the world’s best known PR academics as well as professionals with a depth of PR experience.
  • Through our intensive workshops you will build a network of your own peers which will aid your continuing professional development.




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Your course takes in an in-depth look at public relations as an integral part of successful business practice, providing you with an understanding of the strategic roles and functions of PR. Read more
Your course takes in an in-depth look at public relations as an integral part of successful business practice, providing you with an understanding of the strategic roles and functions of PR. You will learn the practice of public relations as a management function and acquire strategic theories, tools and techniques to improve your decision making and effectiveness. You will also critically analyse the role of public relations within different organisations.

You will be taught by one of the most prestigious centres for public relations in Europe, and you will benefit from our full range of specialist resources such as online journals and our Library with 24/7 access. Links with industry - negionally, nationally and internationally - mean that our successful students are in a position to develop professional relationships with potential employers.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008

Visit the website http://courses.leedsbeckett.ac.uk/cipr_dip

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

The CIPR Diploma is a qualification recognised across the PR profession. It has helped many of our graduates advance their PR careers by enabling them to adopt a more strategic and structured approach to PR. Leeds Beckett and other universities recognise the CIPR Diploma for advanced standing/exemptions on their masters programmes.

- Communications Manager
- Digital Content Editor
- Media and Engagement Officer
- Media Relations Manager

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Our academics have substantial professional experience in public relations. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'. The bestselling textbook 'Exploring Public Relations' is edited by Professor Ralph Tench and Liz Yeomans (our previous and present subject group leaders) with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR Diploma.

Successful Alumni Simon Collister is Head of Non-Profit and Public Sector at the specialist social media agency, We Are Social. He is a member of the CIPR Advisory Panel on New Media and non-executive director with the Open Rights Group. He was previously Head of Digital at global PR agencies, Weber Shandwick and Edelman.

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

PR Theory & Practice
This module develops the ability to analyse and critique a range of public relations concepts, models and theories and to apply them to public relations practice.

Personal Skills & Development
This module supports students conducting a self-directed research project into an aspect of public relations practice and/or theory, reviewing and critiquing appropriate literature and using primary and secondary research methods.

PR Planning & Management
This module develops the ability to explain, critique and apply a range of theories and practices to strategic public relations planning and management, considering publics, messages, media, research and evaluation.

Professor Christopher Prince

Dean and Pro Vice Chancellor of the Faculty of Business and Law

"We are proud of the success of our national and international graduates."

With over 20 years' experience of designing and delivering in-company education and training for private and public sector organisations in the UK and overseas, Professor Prince speaks at world-wide conferences on corporate education, his area of business expertise. In addition to his academic role within our University he also acts as an advisor to a number of leading blue-chip companies on management and organisational development. Professor Prince has also served as a member of the UK's Association of Business Schools' Executive, and as the Chair of the Management, Organisation and Community Development Steering Committee. He is a former Deputy Editor of the Journal of Strategic Change, and has served as a member of the Advisory Board of the Annual Conference of Management and Executive Development in the USA.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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This exciting new Masters degree at Liverpool John Moores University is designed to give both beginner and experienced practitioners essential skills and experience in digital communications and PR. Read more
This exciting new Masters degree at Liverpool John Moores University is designed to give both beginner and experienced practitioners essential skills and experience in digital communications and PR.

•Course available to study full time (1 year) and part time (2 years)
•New programme aligned to Public Relations Consultants Association and Chartered Institute of Public Relations knowledge standards
•Taught by experienced PR industry practitioners
•Provides a global focus in an increasingly international discipline
•Emphasis on contemporary case studies from industry partners and scenarios


The growth of digital communications and its effect on reputation and branding have been apparent in recent years. News and opinions can spread quickly online often fuelling international print and broadcast media news agendas, providing new challenges for PR practitioners.

This International Public Relations Masters programme has been developed to reflect the growing trend for the public relations profession to have an international outlook and approach to strategy. Programme content has been developed to reflect this shift as well as incorporating the more traditional skills required by practitioners to support the industry as it evolves.

The CIPR’s recent report, ‘The State of the Profession 2013/14’, presents a healthy industry with an increasing range of opportunities for graduates and practitioners. As such graduates of this exciting masters course are expected to enjoy enhanced career prospects - both for new professionals and those seeking promotion.

Throughout the programme you will be encouraged to take part in lively and the interactive debates and discussions. You will study a mix of core and options covering the following topics:
•Digital PR
•International perspectives on corporate communications
•Strategy and planning
•Global events management
•Media relations
•Crisis and disaster management
•Corporate social responsibility
•Internal communications
•Branding

In addition to a team of expert and experience academic staff, keynote tutorials and seminars will be delivered by industry practitioners and guest speakers from a variety of organisations in the ‘not for profit’ and commercial sectors, drawn from LJMU's Employer Forum, alumni network and World of Work Careers Centre.

You will be based in the Redmonds Building, which is located in the heart of Liverpool’s bustling Knowledge Quarter. As a postgraduate student of Liverpool Business School, you will have access to the School’s postgraduate study areas, as well as its social spaces and café.

LJMU’s libraries are well resourced and open 24 hours a day for those who require access to learning resources at any time of the day or night.

During the validation period, the programme team will be seeking professional accreditation from PRCA and CIPR so that the programme’s learning outcomes are closely matched to those of the industry’s key professional bodies.

What you will study on this degree

​Please see guidance below on core modules:

PR Perspectives

Provides an introduction to the PR world from theoretical and practitioner perspectives

Public Relations Planning and Strategy

Develops a systematic understanding of the strategic planning process as applicable to public relations campaigns

Managing Business Research 1 / 2

Provides the knowledge and skills required to perform a systematic review of literature for a business management related topic at masters level

Digital Communication Management

Explores digital communication technologies to understand the effects that this application of technology (including social media) is having on the public relations function

Media Relations

​Demonstrates how to research, develop and apply effective professional media management methods

International Research Project

Requires you to produce a research project that applies managerial concepts and research techniques to a significant international public relatios-related organisational issue or problem

International Public Relations

Provides an international context to the practice and principles of Public Relations

Digital Marketing in Context

Develops a theoretical and practical understanding of current issues and trends in digital marketing. You will be introduced to the impact of digital marketing on organisations and customers

​Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.Please email if you require further guidance or clarification.

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“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson. This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns. Read more
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson.

This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns.

PR is rapidly evolving as consumers/stakeholders increasingly take control on instantly accessible worldwide communication channels, and organisations rely less and less on newspapers and traditional media to disseminate information. According to the 2013/14 Public Relations Association (PRCA) census, the sector has seen a turnover of £9.62bn in the UK. With new technologies and social communication media on the rise, PR practitioners are more in demand than ever.

This PR course is fully accredited by the Chartered Institute of Public Relations, the professional body for public relations and public affairs practitioners. Students enrolled on the MSc Public Relations are eligible for CIPR Student Membership. This provides access to numerous industry and personal development opportunities as well as the member’s area of the CIPR website. The CIPR website includes a dedicated student area which offers help and advice on entering the PR industry and free online training.

See the website http://courses.southwales.ac.uk/courses/663-msc-public-relations

What you will study

A key feature of modern marketing is the decline of mass communication in favour of multiple person-to-person networks and mobile messenger apps such as WhatsApp. Sitting alongside traditional PR tools, social networks and blog sites are now part of the PR practitioner’s toolkit. This accredited course will expose you to the challenges at the forefront of modern PR and enhance your ability to manage brand and corporate identity effectively.

You will explore the radical shift in PR, as traditional channels such as advertising and sales promotion have changed. The course will further develop your understanding of word-of-mouth marketing, including social networks and the growing popularity of photo and video sharing sites.

From Facebook and Twitter to YouTube, Pinterest and Instagram, you will challenge traditional methods and the contemporary thinking associated with marketing and stakeholder communications. The course will also cover the importance of brand reputation and the growing demand for essential skills in crisis management, and enhance your knowledge and understanding of the role PR plays in modern politics.

Modules of study:

- PR Concepts and Practice
This module aims to provide an introductory critique of key concepts and tools of modern PR practice and implementation. It examines the theoretical underpinnings of the subject by exploring how PR is utilised to influence issues within society, industry and the environment.

- Brands & Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Content Marketing & Public Relations
This module provides a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Managing Professional Development
The aim of this module is to support personal and professional development for a business related professional career.

- Third Sector & Political Public Relations
This module critically evaluates the PR practice within the public/political sector. It accordingly examines how PR is utilised by third sector organisations, such as pressure groups, charities, trade unions and social enterprises, as well as political parties.

- Campaign Planning for Marketing & PR
The aim of this module is to enable you to understand the key constructs associated with campaign planning for marketing and PR, notably the use of digital technology.

- Research Methods
The aim of this module is to develop your understanding and skills of research in a management and/or professional development context, focusing on a critical review of research methodologies and methods.

- Management Project
This module introduces you to the intellectual and scholarly requirements of producing an extended piece of written postgraduate research.

Learning and teaching methods

Full-time students study each subject intensively over a period of several weeks. Part-time delivery is designed around the needs of practicing marketing managers and PR professionals. You will learn through lectures, seminars, group work, case studies, and analyses of communications materials and networks, as well as specialist guest lecturers from leading professionals. The course also includes potential for a site visit to a media communications organisation.

Through our series of guest lecturers delivered by leading industry experts, you can also gain up to the moment insights into the challenges and practices pertinent to image management and PR planning.

Work Experience and Employment Prospects

The skills you will gain on the MSc Public Relations course will allow you to help your employer or company gain a competitive edge by managing meaningful relationships through PR. You will also gain the latest intelligence about social networking, new communication techniques and how to manage new and emerging digital channels.

Students will typically be offered the opportunity to meet representatives from PR companies who offer internships by way of guest talks. In addition, the University of South Wales Careers and Employability Service helps students with all aspects of careers and employability. Services range from individual advice and guidance on CVs & applications, interviews, work experience, internships, volunteering, practical support with job hunting and working/studying overseas.

As a student of this course you will have access to help and advice from a dedicated student area on the CIPR website on starting your career within the public relations industry.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of PR in depth.

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