The purpose of the study programme is to provide you with knowledge of central concepts, models and theories related to corporate communication as well as practical skills in the strategic management of corporate communication processes and activities. As a result, you will be qualified to undertake functions within corporate communication at a strategic level.
This Master programme has a duration on 2 years and consists of 4 semesters.
The first semester includes Corporate Communication, Strategic Management in Organisations in a Communicative Perspective and Scientific Methods.
The second semester includes Change Communication, Crisis Communication and Stakeholder Relations.
The third semester includes electives combined with the possibility of a project-based internship. Thus, you are provided with the opportunity to specialise theoretically as well as practically within a specific area or field of corporate communication.
In your fourth semester you will write your Master's thesis. The topic of your thesis is up to you, but your academic advisor must approve it.
Graduates from the Master programme in Corporate Communication are readily able to work in national and international companies and organisations as strategic employees at management level.
The work will typically be focused on communication, public relations, corporate branding, or in connection with a marketing division, in which our graduates have the full responsibility for planning the strategic communication with internal and external stakeholders.
The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen the students chance to become a sought out professional in the communication field. The Master training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make students acquire the professional, interpersonal, and language skills necessary to be effective communicators in organizations.
The Master graduates will gain 360 degrees of communication knowledge of strategic and operational management of communication (marketing communications/brand management, accounting and strategic planning, interactive/social media communications and community management, corporate public relations, internal communications, stakeholder relations). The Master supports students’ career openings by:
● Empowering students’ self-branding capability organizing classes focused on effective resume writing, job interview training, teamwork advice, as well as diversity and cross-cultural management;
● Supporting encounters between students and professionals directly in the classroom. Many of the professors are top executives that may hire students for internships
● Involving students in field trips to companies and agencies;
● Challenging students with a real consultancy field project. An opportunity to take on the full responsibility in managing a project and delivering a result by activating the knowledge developed in the classroom. Consultancy projects are a realistic and direct bridge with potential employers;
● Sharing students’ profiles with the Master’s partner companies and business liaisons beyond partners;
● Partnering with Università Cattolica Stage and Placement Office which collects and posts job opportunities. Over the past editions, students have been hired for internships at: BMW, FIAT, Ketchum Inc., L’Oréal, Leo Burnett, Mediacom, MSL Group, Pandora, TBWA Worldwide, and Vizeum Spa.
The 4 E of the Master in Corporate Communication excellence:
● Corporate Communication
● Communication Planning and measurement
● Brand management & consumer-brand relationships
● B2C & B2B Marketing
● Qualitative & quantitative market research
● Communication skills
● Professional life and negotiation
● Advanced English for relationship management (Language courses are alternative options )
● Italian language and culture (Language courses are alternative options )
● Far East culture and language (Language courses are alternative options )
● Social Media Management
● Market Insights
● Advertising Creative & Media\Budgeting Strategy
● Consumer Behaviour
● Public Relations
● Retail Experience
● Business-to-Business Relationships
● Internal Communication
● Event Management
● Crisis Communication and issue management
Milan boasts extraordinary beauty. The city has inspired the creativity behind some of the world’s iconic fashion and design labels. Milan is recognized as a fashion and design capital, and has a major global influence in commerce, industry, music, sport, literature, art, and media.
Students receive support through comput- ing platforms including teaching, discussion forum, group work and tutorship. There is a tutor tailored for every consultancy field project group. Within the program there is a strong involvement of student group works and meetings with companies.
Supporting Companies: Leo Burnett, MSL Group
Partner Companies: ABC Production Agency, Henkel, International Advertising Association, Intesa Sanpaolo, Italian Brand Factory, Iterion, Mediacom, MSL Group, TBWA, Vizeum Aegis Media Group, We are social
Consultancy projects: Google, Disney, Leo Burnett, Lovable, Mars, MSL, Vizeum, 3M (previous editions of the Master)
Liaisons companies: Coop, Ecor Naturasi, Heineken, Lego (involved in class presentations and assignments).
All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.
Scholarship value: €2500
Corporate Communication is an all-encompassing term referring to businesses, government bodies and not-for-profit organisations (Non Governmental Organisations), and is increasingly replacing the terms public relations and public affairs in the communication industry.
The Faculty of Media and Communication has extensive experience in the research and teaching of corporate communication and public relations, having been one of the first UK universities to launch undergraduate studies in PR in the late 1980s. This course draws on the expertise of academics who are engaged in leading-edge research and consultancy work, and you will benefit from studying in a department with an excellent reputation within the industry, as well as strong links with both the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).
This course offers you the opportunity to specialise in a variety of areas of communication management, whilst developing insights into the latest techniques used in communication research, planning and evaluation. A professional ‘Boot Camp’, with the collaboration of public relations and communication agencies and relevant professional associations, will offer you the opportunity to be embedded within agencies or in-house communication departments for up to two weeks, typically in London. By the end of the challenge, you will be able to draw on real-world experience and will be able to start to develop your professional career, capitalise on networking opportunities and evaluating and planning your own career trajectories.
This course offers a critical examination of the academic theories and contemporary professional practices that shape the profession in the 21st century.
The course will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.
Also the course programme is taught by professionals with extensive experience in different areas of the industry and its content has been recognised by the Chartered Institute of Public Relations (CIPR). This certifies that our students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.
Typical core modules include:
How will I be assessed?
Case studies and essays.
You will study PR from a range of different perspectives, considering the impact of PR on society and the media. You will also learn the techniques and practices of public relations that contribute to the evolution of PR as a management discipline.
Our teaching staff comes from a wide range of academic and professional backgrounds. They have had considerable experience of working in PR and other media sectors of the industry. Close contact with the industry enables staff to invite guest speakers and visiting lectures who are involved in various aspects of the industry in the UK and abroad.
This course is not only recognised by the CIPR but our institution is also a partner university of the Public Relations and Communications Association (PRCA). Therefore students from recognised courses or partner universities can become members of these professional bodies after paying a fee. While studying at Wolverhampton students may enjoy discounts on training activities, have free access to some instruction materials (available online) and other resources.
"I found the course interesting. It was a big challenge and a great experience. It encouraged me to discover new ideas that I did not realise were of interest to me. I would recommend this course to anyone interested in combining ideas from fields such as business, communication and journalism."
There are two distinct areas of practice: in-house, working for an organisation, or working at an agency, where you will be advising a range of clients.
Public relations practitioners are responsible for: internal communications, media relations, public affairs/lobbying, community relations, corporate social responsibility, investor relations or financial public relations. They also manage issues, crisis and business-to-business relations.
Graduates may go on to assist human resources departments, activist organisations or public sector institutions with social change/social marketing campaigns.
At the end of this course you will be able to:
This course involves combining communication studies, applied linguistics, international management and intercultural communication.
Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.
Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.
In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.
See the website http://www.ru.nl/masters/ibc
- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.
- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.
- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.
- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.
- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.
- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.
Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.
In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.
With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.
- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.
- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.
Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.
See the website http://www.ru.nl/masters/ibc
Our Corporate Communications and Public Relations degree provides the relevant skills and knowledge required for a career within PR and Public Affairs. Corporate Communications is an essential function within contemporary business environments. This course has been developed in direct response to employers' needs through close consultation with leading practitioners and professional bodies. Regular events provide key networking opportunities and students are encouraged to attend visits to media organisations and other local events which take place through the year.
Our courses are ranked within the top Universities by the Complete University Guide and The Guardian University Tables.
How to apply
Please visit the website to find out how to apply.
Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course.
The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communications professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in the digital age.
You will be paired with an experienced mentor from industry, who will offer valuable advice on your future career and the latest developments in the field. You will also take on a live public relations consultancy project for a client.
You will have the option to undertake a work placement module in your second semester.
Research Excellence Framework 2014
Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.
Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication.
This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'.
The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.
Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.
With guidance from your mentor and backed by the experiences gleaned from your work placement and consultancy project, your career prospects will be significantly strengthened. A study abroad option will enable you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and strategic communication.
Step up to new career challenges—now and in the future—with a master’s degree in communication from Walden. One of the first of its kind, this online program can give you a professional edge in an industry that’s ever-changing.
Featuring coursework grounded in the latest communication practices and theories, the online MS in Communication program prepares you to craft compelling messages for local, national, and global audiences and translate that messaging into different media. Real-world scenarios and projects enable you to learn how to effectively develop, execute, and measure integrated communication strategies using both traditional and innovative channels.
Whether you’re looking to advance in your current role or explore exciting new career opportunities in marketing, public relations, digital media, social media, or corporate communication, earning your master’s degree in communication from Walden can help you get there.
Walden’s online master’s degree in communication program offers an embedded Graduate Certificate in Communication, which you are eligible for after the first four courses.
Graduates of the master’s in communication program will be able to:
Find detailed information for this program, including possible occupations, completion rate, program costs, and median student loan debt.
Earning an MS in Communication from Walden can prepare you to advance your career in a variety of challenging and rewarding fields, including:
M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital transformation process of our society and culture. The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.
New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.
General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology
Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)
At HMKW Berlin the M.A. Public Relations and Digital Marketing program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language.
*Approval: The course is subject to approval by the Berlin Senate.