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Masters Degrees (Corporate Communication)

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Our Corporate Communications and Public Relations degree provides the relevant skills and knowledge required for a career within PR and Public Affairs. Read more
Our Corporate Communications and Public Relations degree provides the relevant skills and knowledge required for a career within PR and Public Affairs.

Corporate Communications is an essential function within contemporary business environments. This course has been developed in direct response to employers' needs through close consultation with leading practitioners and professional bodies. Regular events provide key networking opportunities and students are encouraged to attend visits to media organisations and other local events which take place through the year.

Our courses are ranked within the top Universities by the Complete University Guide and The Guardian University Tables.

Visit the website http://www.rgu.ac.uk/information-communication-and-media/study-options/distance-and-flexible-learning/corporate-communication-and-public-affairs

What you will study

Teaching is delivered through the University's online virtual learning environment, CampusMoodle.

Stage 1

•Media Industries
•Public Relations: Theory and Practice
•Strategic Digital Communications

Exit Award: PgCert Corporate Communication and Public Affairs

Stage 2

•Broadcast Journalism
•Political Communication and Public Affairs
•Fieldwork Placement
•Research Methods

Exit Award: PgDip Corporate Communication and Public Affairs

Stage 3

•Dissertation

Award: MSc Corporate Communication and Public Affairs

Dissertation In Semester 2 you must present a written research proposal for submission. This will normally form the basis for the Masters level dissertation. You will work independently, but under supervision, to undertake the research and prepare the dissertation.

Full-time Study

In full time mode, you will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part-time Study

Our part-time delivery mode combines aspects of distance learning and on-campus delivery. You will benefit from the support of the virtual learning environment but also face-to-face interaction with tutors and classmates.

Distance Learning

Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.

Our virtual learning environment, CampusMoodle offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes:

- Virtual tutorials
- Live chat
- Discussion forums - student and tutor led
- Up-to-date web technology for delivery methods
- User friendly material
- Access to our online library

As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.

Placement

A four-week work placement within a Communication, Media or Marketing environment is undertaken as part of the course. Companies offering placements expect students to be creative and to come on placement with energy, enthusiasm and some creative ‘new' ideas. Students often produce work that they are then able to put into a personal portfolio.

Previous students have elected to pursue roles within blue-chip corporations; global communications consultancies; global broadcasting companies; newspapers; leading arts and heritage organisations; oil and gas industry; marketing agencies; public sector; charities; digital media; and TV and radio.

Depending on the placement, you will work on small individual or team projects. You will also be given the chance to observe the overall running of the company, learn about different communication strategies and experience why companies adopt the strategies they do.

Accreditation

The masters degree qualification of this course* has been awarded accreditation and is approved by the Chartered Institute of Public Relations (CIPR) and students are eligible for student membership. Recognition by the professional body is an assurance of the high professional standard and credibility of this corporate communication course.

* CIPR only applies to the Masters level (not to PgDip).

Careers

The rapidly expanding Corporate Communication industry provides excellent opportunities for graduates who are equipped with a broad range of professional, technological and creative skills.

The corporate and technical communication components of the course make up a highly distinctive and accredited qualification that enhances career opportunities in both private and public sectors in areas such as PR or marketing, media and creative fields and other related areas.

How to apply

To find out how to apply, use the following link: http://www.rgu.ac.uk/applyonline

Funding

For information on funding, including loans, scholarships and Disabled Students Allowance (DSA) please click the following link: http://www.rgu.ac.uk/future-students/finance-and-scholarships/financial-support/uk-students/postgraduate-students/postgraduate-students/

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The Master in Corporate Communication is partnered with LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore. Read more
The Master in Corporate Communication is partnered with LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore.

Learning objectives

The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen the students chance to become a sought out professional in the communication field. The Master training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make students acquire the professional, interpersonal, and language skills necessary to be effective communicators in organizations.

Career opportunities & professional recognition

The Master graduates will gain 360 degrees of communication knowledge of strategic and operational management of communication (marketing communications/brand management, accounting and strategic planning, interactive/social media communications and community management, corporate public relations, internal communications, stakeholder relations). The Master supports students’ career openings by:

● Empowering students’ self-branding capability organizing classes focused on effective resume writing, job interview training, teamwork advice, as well as diversity and cross-cultural management;

● Supporting encounters between students and professionals directly in the classroom. Many of the professors are top executives that may hire students for internships

● Involving students in field trips to companies and agencies;

● Challenging students with a real consultancy field project. An opportunity to take on the full responsibility in managing a project and delivering a result by activating the knowledge developed in the classroom. Consultancy projects are a realistic and direct bridge with potential employers;

● Sharing students’ profiles with the Master’s partner companies and business liaisons beyond partners;

● Partnering with Università Cattolica Stage and Placement Office which collects and posts job opportunities. Over the past editions, students have been hired for internships at: BMW, FIAT, Ketchum Inc., L’Oréal, Leo Burnett, Mediacom, MSL Group, Pandora, TBWA Worldwide, and Vizeum Spa.

Curriculum

The 4 E of the Master in Corporate Communication excellence:

Enriching
Learning objectives
● Setting the foundation of the profession
● Offering a conceptual overview of the disciplines which inform the practice
COURSES
● Corporate Communication (4 ECTS/CFU)
● Consumer & Industrial Marketing (4 ECTS/CFU)
● Consumer Behavior (3 ECTS/CFU)
● Stakeholder Relationship Management and Negotiation (4 ECTS/CFU)
● Communication Skills - (3 ECTS/CFU)
● Advanced English for Relationship Management (3 ECTS/CFU)
● Italian Language and Culture (3 ECTS/CFU)

Empowering
Learning objectives
● Nurturing the distinctive competences of the profession
● Challenging and sharpening the critical abilities to manage communication
COURSES
● Branding & Consumer-Brand Relationships (4 ECTS/CFU)
● Market Insights & Account Management (4 ECTS/CFU)
● Advertising Creative & Media Strategy (4 ECTS/CFU)
● Unconventional Interactive & Social Media Marketing Communications (4 ECTS/CFU)
● Corporate & Marketing Public Relations (4 ECTS/CFU)
● Retail Experience (4 ECTS/CFU)

Enhancing
Learning objectives
● Refining communication skills in specialty areas
● Strengthening analytical thinking to interpret markets and society
COURSES
● Business-to-Business Relationships (3 ECTS/CFU)
● Internal Communication & Employer Branding (3 ECTS/CFU)
● Qualitative & Quantitative Market Research (4 ECTS/CFU)
● Far East culture and language (3 ECTS/CFU)

Experiencing
Learning objectives
● Activating the competences acquired during in-class training
● Bridging Master studies and the profession
Tasks
● Creativity Lab
● Consultancy Field Project

Ongoing professional training
● Individual assessment interviews
● Self-branding sessions
● Team-working support
● Diversity management training
● Job interview simulation
● Field trips

Location

Milan boasts extraordinary beauty. The city has inspired the creativity behind some of the world’s iconic fashion and design labels. Milan is recognized as a fashion and design capital, and has a major global influence in commerce, industry, music, sport, literature, art, and media.

We support you

Students receive support through comput- ing platforms including teaching, discussion forum, group work and tutorship. There is a tutor tailored for every consultancy field project group. Within the program there is a strong involvement of student group works and meetings with companies.

Placement & career service

With 6,900 internship opportunities per year and over 7,100 local and international partner companies, Università Cattolica’s Career Service will help orientate students along the paths of research, internships and employment.

Our companies

Supporting Companies: Leo Burnett, MSL Group

Partner Companies: ABC Production Agency, Henkel, International Advertising Association, Intesa Sanpaolo, Italian Brand Factory, Iterion, Mediacom, MSL Group, TBWA, Vizeum Aegis Media Group, We are social

Consultancy projects: Google, Disney, Leo Burnett, Lovable, Mars, MSL, Vizeum, 3M (previous editions of the Master)

Liaisons companies: Coop, Ecor Naturasi, Heineken, Lego (involved in class presentations and assignments).

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €4000

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The Master of Arts in Corporate Communication (MA CC) at Aarhus BSS seeks. - To expand students' theoretical and practical knowledge of corporate communication and related skills, i.e. Read more
The Master of Arts in Corporate Communication (MA CC) at Aarhus BSS seeks:

- To expand students' theoretical and practical knowledge of corporate communication and related skills, i.e. skills within all communication types involving private or public companies, organisations and institutions and their stakeholders.
- To provide students with the qualifications needed to undertake – individually and/ or in collaboration with others – relevant functions within corporate communication at a strategic and/or operational level in private or public companies, organisations and institutions on the basis of the knowledge and skills acquired.
- To provide students with the qualifications needed to carry out scientific research.

In short, the programme focuses on the strategic management of communication processes in private or public companies, organisations and institutions.

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Corporate Communication is an all-encompassing term referring to businesses, government bodies and not-for-profit organisations (Non Governmental Organisations), and is increasingly replacing the terms public relations and public affairs in the communication industry. Read more
Corporate Communication is an all-encompassing term referring to businesses, government bodies and not-for-profit organisations (Non Governmental Organisations), and is increasingly replacing the terms public relations and public affairs in the communication industry.

The Faculty of Media and Communication has extensive experience in the research and teaching of corporate communication and public relations, having been one of the first UK universities to launch undergraduate studies in PR in the late 1980s. This course draws on the expertise of academics who are engaged in leading-edge research and consultancy work, and you will benefit from studying in a department with an excellent reputation within the industry, as well as strong links with both the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).

This course offers you the opportunity to specialise in a variety of areas of communication management, whilst developing insights into the latest techniques used in communication research, planning and evaluation. A professional ‘Boot Camp’, with the collaboration of public relations and communication agencies and relevant professional associations, will offer you the opportunity to be embedded within agencies or in-house communication departments for up to two weeks, typically in London. By the end of the challenge, you will be able to draw on real-world experience and will be able to start to develop your professional career, capitalise on networking opportunities and evaluating and planning your own career trajectories.

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The Master in Corporate Communication (MCC) at IE University offers a unique combination of Communication and Managerial skills. The program provides the latest skills in communication with a strategic, managerial and analytical approach. Read more
The Master in Corporate Communication (MCC) at IE University offers a unique combination of Communication and Managerial skills. The program provides the latest skills in communication with a strategic, managerial and analytical approach. Once you complete the program, you can achieve managerial positions in branding, marketing communication, public relations, reputation management, advertising management, public affairs, stakeholder management, as well as internal and external communication.

Quick Facts

Intake: October

Language: English

Format: Full Time

Duration: 10 months

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This part-time program at IE University trains top management professionals to strengthen and update their knowledge to manage reputation and communication with stakeholders in order to increase corporate value in today’s complex and digital world. Read more
This part-time program at IE University trains top management professionals to strengthen and update their knowledge to manage reputation and communication with stakeholders in order to increase corporate value in today’s complex and digital world.

After completing the program, students will be able to pursue senior positions such as: Global Crisis Communication Director, Senior Marketing Communication Manager, New Media Strategist, Digital Marketing Manager, Brand Manager, Corporate Communication Officer, Head of Campaign Unit, Director of Corporate Affairs, Head of Public Relations and Media Relations, Head of Internal Relations and Social Media Manager. These positions may be undertaken in global corporations, advertising and media agencies, non-profit foundations, governmental parties, institutional communication agencies & consultancies.

Quick Facts

Intake: April

Language: English

Format: Online + Face to Face

Duration: 1 year

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The MA Public Relations and Corporate Communications covers the fundamental academic principles and theories relevant to the field as well as the contemporary environmental drivers and professional practices that shape the profession in the 21st Century. Read more

Aims

The MA Public Relations and Corporate Communications covers the fundamental academic principles and theories relevant to the field as well as the contemporary environmental drivers and professional practices that shape the profession in the 21st Century.

The course will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.

This Master’s programme is taught by teaching staff and visiting lecturers with extensive professional experience and expertise. This guarantees students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.

Our course is recognised by the Chartered Institute of Public Relations (CIPR), which means that our module content has been assessed to provide relevant skills and knowledge development towards a career in public relations or communications. Our students also currently receive free membership to the CIPR which gives them access to their online portal offering networking, career and placement advice and opportunities.

Entry requirements

A good honours degree in a relevant discipline (Media and Communication Studies, Public Relations, Marketing, Business Studies, Journalism)
A good understanding of how the media industry operates
A good standard of written and spoken English
International students should have a score of 6.0 in the IELTS test (in the written part) or equivalent in other accepted tests (e.g. Toefl, Cambridge Advanced Exam (CAE) or Cambridge Proficiency Exam (CPE)
Students must achieve a minimum of 5.5 in each component of the IELTS or similar tests.
The university will provide support to those with a score of 6.5 or below through pre-sessional courses or summer courses.

You are also encouraged to apply if you:

Have significant professional experience in any area of the media regardless of your educational qualifications.
Have a 2:2 in a relevant subject where you can provide examples of work in the media which shows your ability in the subject.

Fees and finance

2015/6 Home/EU International
Full time £5,750 £11,960
Part time £2,875

These fees are applicable for new entrants in 2015/6. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.

The University also offers a postgraduate loyalty discount: If you have completed an undergraduate degree at the University of Wolverhampton, you may be eligible for a 20% discount on the first year of a taught postgraduate programme.

Employability

There are two distinct areas of public relations in which to work - in-house for an organisation, or at an agency where you will be handling a range of clients.

Public relations practitioners are responsible for the following list of activities:

Internal Communications
Media Relations
Public Affairs/Lobbying
Community Relations and Corporate Social Responsibility
Investor Relations or Financial Public Relations
Issues and crisis management
Business to Business relations
Events management

Proficiency in each of these and other new activities such as moderation (of digital communication channels) equip you for potential career opportunities within the public relations industry. As well as these opportunities public relations graduates may go on to assist human resources departments, activist organisations or public sector institutions with social change/social marketing campaigns

Outcomes

At the end of this course you will be able to:

Critically analyse on-going debates relevant to the field of public relations and the media industry in general.
Produce specific situational analyses and assessments of the political, economic, social and technical factors surrounding an organisation or sector.
Draw upon academic models and frameworks for planning, implementing and delivering effective communication and managerial tactics.
Interact with culturally diverse stakeholders or constituents to negotiate positive outcomes in challenging situations for all the parties involved, following ethical and professional principles.
Apply technical knowledge of ICTs to the process of planning and managing organisational outcomes, as well as well as to the production of media content for new media/digital platforms.
Carry out academic research demonstrating sufficient knowledge of the subject and originality.

Why Wolverhampton?

You will study PR from a range of different perspectives, considering the impact of PR on society and the media. You will also learn the techniques and practices of public relations that contribute to the evolution of PR as a management discipline.

Our teaching staff comes from a wide range of academic and professional backgrounds. They have had considerable experience of working in PR and other media sectors of the industry. Close contact with the industry enables staff to invite guest speakers and visiting lectures who are involved in various aspects of the industry in the UK and abroad.

The course has been designed bearing in mind the needs of:

Practitioners
Professional bodies
Academics
Students new to the field

Our course is recognised by the Chartered Institute of Public Relations (CIPR), which means that our module content has been assessed to provide relevant skills and knowledge development towards a career in public relations or communications. Our students also currently receive free membership to the CIPR which gives them access to their online portal offering networking, career and placement advice and opportunities.

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The MSc Applied Corporate Brand Management is offered in a choice of two routes. MSc in Applied Corporate Brand Management – a one year standard master's. Read more

About the Course

The MSc Applied Corporate Brand Management is offered in a choice of two routes:
MSc in Applied Corporate Brand Management – a one year standard master's

OR

MSc in Applied Corporate Brand Management (with Professional Practice) 16 months

The programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. You can read more about this in the Special Features section.

The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. This unique feature of the work placement distinguishes our programme from other similar Masters in the country.

The Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding.

You will examine the core contents of branding at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.

The focus on corporate branding considers the following components:
Corporate identity
Corporate image and reputation
Corporate design
Corporate culture
Corporate behaviour
Corporate brand structure and brand strategy

You will undertake a project in collaboration with branding firms as part of your consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

Aims

In addition to offering an unrivalled opportunity to study and evaluate not only contemporary theory relating to corporate branding, the programme will also offer you the chance to examine current research relating to the management of an organisation’s corporate reputation, its corporate identity and its corporate communications.

You will gain a thorough understanding of the issues related to marketing at a corporate level.

You will gain a comprehensive appreciation of how to apply corporate branding and marketing theory and practice in the context of a contemporary organisation.

Course Content

Our MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory

Corporate Branding Theory and Issues
Applied Corporate Branding
Strategic Corporate Brand Management and Consulting                             
Strategic Corporate Marketing
Marketing Communications
Understanding Business and Management Research
Dissertation

Optional

Global Diversity Management
International Business Ethics and Corporate Governance
Consumer Behaviour
International Management
Entrepreneurship

Special Features

Brunel Business School won the Times Higher Education Awards Business School of the Year 2013

Besides formal teaching and the Professional Practice, you are exposed to the myriad of practical applications of the theories taught, such as:
Guest speakers and feedback from the industry and brand consultancies.
Career talks and presentations.

As well as this, previous Applied Corporate Brand Management students are invited to share their experiences with you, giving you first-hand insight into how the course can impact your career

Corporate Advisory Board

The programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. From advising blue-chip companies on brand strategy, to implementing brand communications for employees and customers all over the world, their experience is invaluable to our MSc Applied Corporate Brand Management programme. They also share their expertise with students as visiting lecturers, act as a sounding board for our academic plans, and offer placements, projects, field trips and other practitioner-based components.

Accreditation

Memberships

Chartered Management Institute (CMI): A number of Associate memberships to the CMI are open to graduates of Brunel Business School postgraduate programmes, offering discounted full membership rates upon application. Members of the CMI may use the following letters as appropriate: 'ACMI', Members 'MCMI' and Fellows 'FCMI'.

Teaching

A particular feature of our Applied Corporate Brand Management course is the use of case studies to contextualise contemporary theory and practice and the importance attached to class presentations to demonstrate the ability to apply theory in practice.
This interactive course, and the Strategic Corporate Brand Management and Consulting and Applied Corporate Branding modules in particular, allow you to engage with current industry experts who provide extra support and guidance in your coursework, classwork and presentations.

Assessment

Modules are typically assessed by individual assessment and an examination in May.

Teaching methods include lectures and informal small study groups.

Coursework and examinations place considerable emphasis on the ability to think and reason critically, but constructively.

The dissertation (12,000 words) is the capstone demonstration of these skills, requiring students to conceive, justify, design and execute a major project.

Individual and/or group presentations using laptops, PCs and digital projectors.

Modes of study

1-year, full-time starting in September: The taught element of the course (September to April) includes seven modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.

Work Placements

Work placements are offered to suitable candidates where available with, for example, companies represented on the Applied Corporate Brand Management Advisory Board. Amongst others are:
Heathrow Airport
BrandPie
Telefónica Europe
Radley Yeldar
Mars
Jim Northover Limited
Network Rail
leapSTONE
Right Management
Tata Beverages
Tetley Tea

Placements take place over four months, from 1 September to 31 January the following year and previous placements involved roles such as project manager, marketing executive, brand researcher, internal communication officer and marketing officer amongst others.

Placement employers cover all student expenses and some provide a salary.

On completion of the placement, students proceed to find full-time employment in branding and advertising roles in the UK or abroad.

The purpose of the placement is to provide you with hands-on experience working with a brand consultant or a brand-related department of an organisation in the UK. It is an integral part of the course and you will receive support from the academic staff and the Professional Development Centre while on placement.

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Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world. Read more
Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world.

The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communication professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in this digital age.

You will be paired with an experienced mentor, who will offer valuable advice on the industry, your future career and the latest developments in the field. You will undertake a live public relations consultancy project for a client.

You will also have the option to undertake a work placement in your second semester.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/prandstrategiccommunication_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

With guidance from your mentor and backed by the experiences gleaned from your work placement and real-life project, your career prospects will be significantly strengthened. A study abroad option will enable you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and strategic communication. Job roles for our graduates could include public relations manager, communications manager, press officer, media relations manager, internal communications manager and social media manager.

- Digital Communications Manager
- Communications Manager
- Head of Media Relations
- Social Media Account Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication.

This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'.

The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.

Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.

Core Modules

Corporate Communication in an Intercultural Context
Examine the role of cultural factors in the management of corporate communications, combining the fields of corporate relations functions and specialist areas of corporate communication.

Digital Communication Management
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Public Relations Skills
Develop the core skills required to be a public relations professional, including planning, presentation and writing.

Strategic Communication Planning & Management
Gain an understanding and awareness of the strategic nature of communication, its role as a management function, and the contribution it makes to the achievement of business objectives.

Option Modules

Communications Audit
Develop your critical awareness of communications audits and their function in a consultancy setting. Working in a team alongside your peers, you will audit an aspect of internal or external communications for a live client. You will understand how to use auditing to improve an organisation's business performance, especially in relation to its communications activity.

Global Business Environment
You will analyse the political, social, legal and technological relationships between businesses in the global external environment. Additionally you will explore issues including sustainable development, competitive advantage of nations, global responsibility and citizenship in relation to the function of business globally.

International Marketing - Emerging Markets
Develop an in-depth understanding of the dynamics and specifics of the BRIC markets (Brazil, Russia, India & China) as examples of the numerous country markets now identified as emerging.

Marketing Communications Strategy
Gain a strategic understanding of how marketing communications tools, media, content, audiences and brands interact. Your knowledge will underpin your understanding of the way in which marketing communications strategy works with branding principles.

Work Placement
You will develop your personal, intellectual and professional skills throughout your placement. Your portfolio and your reflective report will be based on the practical application of theories and ideas you have studied, explored in the context of your placement organisation.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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This course involves combining communication studies, applied linguistics, international management and intercultural communication. Read more
This course involves combining communication studies, applied linguistics, international management and intercultural communication.

Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.

Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.

In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.

See the website http://www.ru.nl/masters/ibc

Why study International Business Communication at Radboud University?

- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.

- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.

- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.

- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.

- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.

- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.

Language(s) and management perspective

Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.

In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.

Career prospects

With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.

- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.

- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.

Our approach to this field

Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.

See the website http://www.ru.nl/masters/ibc

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The nine-credit Graduate Certificate in Strategic Global Communication is comprised of the first three courses of the MA in Intercultural and International Communication residency. Read more
The nine-credit Graduate Certificate in Strategic Global Communication is comprised of the first three courses of the MA in Intercultural and International Communication residency. The program responds to the call for strategic, intercultural and international, communication skills by non-government organizations (NGOs), public, private, and not for profit organizations.

This program will augment the credentials, skills, and knowledge of global communication professionals. Students will take a systems approach to leading community or organizational development, taking into consideration cultural, governance, and communication principles through the lens of globalization, multi and interculturalism.

Students will have the option of continuing to complete their degree by laddering into the MA in Intercultural and International Communication (on campus and blended) program or the MA in Interdisciplinary Studies program. Students interested in moving on to the MA in Professional Communication will be able to count PCOM 635 as advanced standing credit toward the degree.

Courses

The Graduate Certificate in Strategic Global Communication offers a unique blend of an applied organizational communication challenge with an intercultural communication scholarship, and consists of three courses:
-IICS515 Intercultural Theory and Practice
-PCOM635 Communication for Development and Social Change
-IICS551 Organizational Communication and Culture

You will begin with three weeks of pre-residency online study, followed by a two-week on-campus residency, and finally four weeks of online study post residency.

Who’s it for

This certificate has been designed for people who specialize in organizational development and communication with a global focus. This field is diverse and continues to grow as the workforce becomes more complex, international, and multi cultural.

Outcomes

-Develop skills in organizational communication in areas such as; crisis management, corporate image, identity and reputation, organizational culture and culture change, leadership theories, social relationships and networks, communication audits, power and control in organizational life, conflict in organizations, ethics and values, and corporate social responsibility.
-Learn to analyse organizational structures and management styles with a focus on culture.
-Gain tools for professional and personal development in a diverse society and workplace.
-Develop a rationale and framework for research projects.
-Discover how interdisciplinary research can be combined with cultural studies with communication, sociology, psychology, business, mass media, and developmental studies among other traditions.
-Gain an insight into the historical and contemporary nature of issues and theories that have influenced the field of development communication and explore the complex relationships between communication and socioeconomic development, and the role that communication plays in promoting (or impeding) social change and development.

Flexible Admission

Applicants who do not meet the Standard Admission requirements will be considered for Flexible Admission and assessed as follows:
-All applicants must show evidence of having sufficient knowledge, skills and abilities to complete a demanding academic course of study at a master's level and have significant professional communication experience.
-Applicants without an undergraduate degree, but more than three years (90 credits) of relevant post-secondary education, should have at least two years of relevant work experience, preferably in a leadership capacity.
-Applicants with two to three years (60-90 credits) of relevant post-secondary education should have at least five years of relevant international/intercultural work experience in a leadership capacity.
-Applicants with less than two years (60 credits) of relevant post-secondary education should have at least ten years of high-level, professional communication experience in a leadership capacity.

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The Master in International Communication (MIC) is an ambitious double degree programme for those who aspire to an international career as a communication practitioner in senior managerial or consultancy positions, responsible for the external and internal communication of an organisation. Read more
The Master in International Communication (MIC) is an ambitious double degree programme for those who aspire to an international career as a communication practitioner in senior managerial or consultancy positions, responsible for the external and internal communication of an organisation.

Four universities across Europe, all specialising in communication and public relations in international professional contexts, have joined forces to create this unique joint programme offering you the full benefit of their collective expertise and international networks. This consortium consists of:

• The Netherlands: Hanze University of Applied Sciences, Groningen
• The United Kingdom: Leeds Beckett University
• Italy: IULM University, Milan
• Lithuania: Vilnius University

The MIC offers you the opportunity to study at two universities and graduate with two Master’s degrees and the Geert Hofstede Consortium certificate. The programme starts each September and consists of three semesters (90 European credits). During the first semester you will study at one of the consortium universities, and for your second semester you will study at one of the other consortium universities. During the third semester, you will write your dissertation under the supervision of these two universities.

Career Focused

How is the career perspective built into the MIC programme? Throughout your study, you will analyse and solve real corporate communication problems provided by companies and governmental and non-governmental organisations. While acquiring the necessary expertise, you will at the same time acquire the knowledge and skills you need to be able to work within an international, complex and ever-changing business context. In doing so, you will not only be achieving an academic milestone, you will also be building your business network and complementing your résumé with work experiences.

MIC Curriculum Overview

Semester 1: Core Programme (30 European credits)
The first semester introduces you to the full breadth of the profession. What are the roles and responsibilities of the communication professional in an organisation from a strategic perspective? Which main functional areas are there? How does culture influence communication? What is the relationship between the organisation and its international and intercultural environment? You will complete this semester at one of the consortium universities of your choice.

Semester 2: Specialisations (30 European credits)
During the second semester you will complete a number of specialisations from another consortium universities of your choice. The specialisations are, by definition, in tune with what is happening in the professional field and can change according. The specialisations include:

Hanze University of Applied Sciences, Groningen, The Netherlands
• Intercultural Management
• International marketing communication
• International public affairs & corporate communication

IULM International University of Languages and Media, Milan, Italy
• Development and communication
• Public affairs and advocacy
• Social responsibility and communication

Leeds Beckett University, Leeds, The United Kingdom
• Public relations skills
• Communication audits
• Digital communication management

Vilnius University, Vilnius, Lithuania
• International crisis communication management
• Innovative methods in corporate communication
• Media and sustainable development

Semester 3: The Graduation Project (30 European credits)
The graduation Project consists of a master’s dissertation and a personal development portfolio. You must demonstrate mastery of those competences required to obtain the title Master in International Communication. You will choose a professional role and analytically solve a problem for an outside client or stakeholders (working in-house or as a consultant). The result of this project will be based on applied research and the use of an appropriate methodology. Every problem requires a solution from an international or intercultural perspective. The dissertation is completed under the supervision of two universities.

MIC graduate profile

As a graduate of the Master in International Communication you will be an interculturally competent communication professional able to work in a global context. You will be able to anticipate changes and develop, implement and manage sustainable and innovative solutions to communication issues. As a graduate, you will have the skills and knowledge needed to work at managerial or consultancy level.

Career Prospects

Based on the MIC Alumni Evaluation conducted in 2015, 91.6% of the MIC graduates have found a job within a year after graduating. Graduates have found jobs as Communications manager, Communications consultant, Director of communication and external relations, Image and communications manager, Marketing & communications executive, Content and media manager, Social media research officer, Senior international relations officer, Events officer and Project manager. Companies where our graduates have found positions include Google, Edelman PR, Ogilvy Group, Walt Disney, Hewlett Packard, IBM, ABN-Amro bank and governmental institutions.

Admission requirements

• Previous study in one of the following fields: communication, humanities, social sciences, business, management. Extensive work experience may also be considered.
• English language requirements: IELTS: 6.5, no subscores below 5.5 or TOEFL: 90 (internet). IELTS or TOEFL must not be older than two years.

The MIC is a fully accredited programme.

For more information about admission and application visit: http://www.hanzegroningen.eu/mic or http://www.masterinternationalcommunication.eu

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Whether it is managing social media, dealing with an issue, or building relationships with stakeholders, the role of the corporate communication professional is more complex than ever. Read more
Whether it is managing social media, dealing with an issue, or building relationships with stakeholders, the role of the corporate communication professional is more complex than ever. This six-month Graduate Certificate will improve your management of internal and external corporate communication, solidify your understanding of stakeholder and public relations and enable you to develop a deeper understanding of social media strategy and governance.

The Graduate Certificate in Professional Communication Management consists of three courses:
-LEAD 580 Leadership, Community and Collaboration in a Complex Environment
-PCOM 633 Strategic Communication Management
-PCOM 520 Social Media Strategy and Governance

You will begin the program with LEAD 580 which consists of an online pre-residency component, a one-week on-campus residency and post-residency online work. The residency allows students to examine a leadership challenge through a live case and explore dimensions of personal and strategic leadership, the dynamics of personal and organizational change, and the communication professional’s role as a catalyst for change. PCOM 520 and PCOM 633 are delivered entirely online including dynamic activities and creative synchronous and asynchronous discussion forums

Who It’s For

This certificate has been designed for communication professionals directly responsible for organizational or corporate communication including managers who wish to strengthen their ability to manage communication strategically and leverage traditional, digital, and social media to strengthen relationships with stakeholders, customers, and other key groups.

Applicants who do not have the formal academic education to qualify for admission may be assessed on the basis of both their formal education and their informal learning, in accordance with the Flexible Admission Policy.

Outcomes

-Demonstrate effective leadership and collaboration skills in complex business environments.
-Develop skills to create a strategic communication plan for your organization.
-Manage social media effectively and be able to incorporate all digital media into communication planning and delivery.
-Demonstrate the return on investment of public relations and communications.
-Create and support the framework of stakeholder relations.
-Manage crisis situations and protect the organization’s reputation when under threat.
-Build the skillset needed to work at the executive level effectively.

The program’s flexible schedule allows you to further your education while maintaining professional and personal responsibilities. The certificate can be applied in full toward the MA in Interdisciplinary Studies; and the MA in Professional Communication; and up to six credits into the MBA in Executive Management program as long as admission into those programs has been granted. Please speak to our enrolment advisors at 1.877.778.6227 for information.

Delivery Model

This program is delivered through our blended model which features a short introductory online period, a five-day on-campus residency and online course work. This flexible model enables students to benefit from an on-campus learning experience while maintaining personal and professional responsibilities.

Residency
The on-campus residency is an intensive period of collaborative study which enables students to become acquainted with RRU, their teachers and their cohort with the aim of preparing students for the rest of the program. The normal schedule for residencies is from 8:30 a.m. - 4:30 p.m. with homework, readings and team assignments completed outside of these hours, so it is recommended that students keep their evenings available for these activities.

Online Learning
The online portion of our Graduate Certificate programs takes place over the Internet. Several different information delivery methods are used, including textbooks, articles, case studies, interactive learning and 'chat' bulletin boards for corresponding with team members. Courses contain assignment due dates and team work, requiring students to plan carefully to meet course timelines.

The two online courses are taken consecutively and each course lasts for a period of 10 weeks. Each course requires a level of effort of approximately 20 hours per week. During the first online course, the amount of time required may be higher as students familiarize themselves with our online learning platform. LEAD 580, the residency course, continues online at the same time as the first online course (EXMN652). This is to complete the final assignment in LEAD580.

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This is an applied programme that provides students with knowledge and skills to work in corporate finance roles. Corporate finance encompasses diverse topics such as mergers and acquisitions, issuing capital, cash management, corporate payout policy, managing foreign exchange exposure and executive compensation. Read more
This is an applied programme that provides students with knowledge and skills to work in corporate finance roles. Corporate finance encompasses diverse topics such as mergers and acquisitions, issuing capital, cash management, corporate payout policy, managing foreign exchange exposure and executive compensation.

This degree is aimed at candidates who wish to prepare for a career in the treasury department of a large company or for the corporate finance team of an investment bank. It would also prepare students for a management consultancy role with a finance focus or an advisory role with an accounting or professional services company.

Core study areas include financial reporting and company performance, methods for financial data analysis, principles of finance, financial markets and institutions, business communication for finance, corporate finance, financial statements and business valuation, advanced corporate finance, corporate financial analysis, corporate governance and responsibility, and international financial management.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/corporate-finance/

Programme modules

Semester 1:
Compulsory Modules
- Financial Reporting and Company Performance
-Methods for Financial Data Analysis
- Principles of Finance
- Financial Markets and Institutions

Semester 2:
Compulsory Modules
- Business Communication for Finance
- Corporate Finance
- Financial Statements and Business Valuation
- International Financial Management

Optional Modules
- Business Economics
- Global Financial Markets and the Financial Crisis
- Portfolio Management
- Small Business and Entrepreneurship

Summer:
Compulsory Modules
- Advanced Corporate Finance
- Corporate Financial Analysis
- Corporate Governance and Responsibility

The School reserves the right to vary the list of optional modules.

Assessment

Modules are assessed by a combination of examinations and assignments.

Careers and Further Study

Loughborough Finance Graduates are highly sought after and work in a wide range of Finance roles. This includes roles with many of the major global banks (including HSBC, Morgan Stanley, JP Morgan Chase, UBS, Standard Chartered), large businesses (including DHL, Scottish and Southern Energy, Virgin), as well as the Big Four Accounting firms.

Many graduates begin their careers as an Analyst, Associate or Management Trainee, with the best reaching Senior Manager, Assistant Vice President or Director level positions within 10 years.

The MSc Corporate Finance is ideal for students seeking to follow a career in the Financial Management function of a Business, Corporate Finance roles in Banks, as well as Accountancy and Management Consultancy. Example initial job titles include: Financial Management Trainee, Investment Banker – Financing / Corporate Deals, Treasury Analyst, Corporate Finance Associate, Management Consultant and M&A Advisor.

Why choose business and economics at Loughborough?

Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.

Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.

The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.

- Internationally Accredited
The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).

- Career Prospects
Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.

*Source: DLHE

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/corporate-finance/

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The course will provide media and communication professionals with an informed and critical perspective on the future of communications, and future researchers and academics will gain advanced skills in media and communications. Read more
The course will provide media and communication professionals with an informed and critical perspective on the future of communications, and future researchers and academics will gain advanced skills in media and communications.

It draws on the expertise of Strathclyde’s internationally-renowned media and communications academic staff, including experts in strategic communication, media and communication theory, media ethics and mediated populism. 

What you’ll study

You'll take four core classes covering the theory, history and practice in communication and media, a research skills class and two option classes in communications. You'll also write a 15,000-word dissertation.

Work placement

The course includes opportunities to produce assessed work with outside clients.

Facilities

You'll have access to a library with more than 400,000 electronic books and 26,000 e-journals, accessible at any time from any device. Electronic resources include e-books, e-journals and other learning materials, alongside electronic databases such as Nexis® and the Communication and Mass Media Complete database.

Guest lectures

The course will feature a variety of guest lectures, and you'll have the opportunity to attend seminars from prominent scholars and practitioners.

Course content

Semester 1 classes
-Communication & Media Theory in an International Context
-Research Skills in Literature, Culture & Communication
-Media and Communication Option

Semester 2 classes
-From Broadcast to Participation: a History of Mediation
-Strategic Communication

Learning & teaching

You'll experience a variety of learning methods, including supervised production exercises. The core classes are based on a blend of lectures, seminar discussion and student-led teaching. Modes of delivery may vary in the option components of the course according to the classes you select. 

Assessment

The course will assessed by an combination of written assignment, group and individual presentation, case study and media production.

Careers

The MLitt in Media and Communication is designed to enhance employment prospects in media, as well as in communication industries such as public relations and corporate communications.

The strategic communication component of the programme will also increase the employability of graduates within the communication sections of other industry sectors, particularly within companies dealing with English-speaking markets.

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