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The idea of the Specializing Master comes from the profound change of the Brand system, a change that has put into crisis the traditional communication systems.
The Specializing Master is aimed at those who wish to do creative work with contemporary professional skills according to the profound transformations that communication professions are facing in the transition from Advertising to the new Brand Communication System.
To prepare young designers to deal with this new scenario, creative communication projects for traditional and new media will be proposed, under the direction of Creative Directors of the most important Italian and international communication agencies.
During the Specializing Master, students will acquire the necessary skills to start a career as Art Director or Copywriter in communication agencies as Digital Art Director, Digital Copywriter, Content Creator, with the ability to interact with all the processes and professional figures within the workflows. During the lessons will be presented an overview of other professions that, in synergy with the creative department, contribute to the implementation of Brand Communication Projects such as Strategic Planner, Project Manager, Social Media Strategist, Community Manager The Tv Producer.
Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.
Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.
Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.
Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.
Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.
Following this course, you will be well placed for a variety of careers in national or international advertising agencies. Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
Solent’s creative advertising master’s degree is ideally-suited to those looking to progress their career in the advertising industry. The course will help those looking to further develop their career by covering creative strategies, building a creative portfolio, and professional practice.
We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.
Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.
Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.
Suitable roles for graduates include:
Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures.
You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.
Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts.
You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.
We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency. Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.
This MA in Creative Writing degree is designed for ambitious, committed writers who are developing their independent writing practice. You'll be supported throughout your postgraduate studies by academic staff engaged in world-leading research.
Taught by published, working writers including acclaimed poets, novelists, journalists and screenwriters, this programme will focus on three main forms of writing: Fiction, Poetry and Fiction for Young Readers.
You will be supported to develop your personal writing style, learn how to make your writing more effective, how to break bad habits and how to professionally assess your work. You will graduate with the skills needed for professional practice in the creative writing industry, and with an understanding of the professional context in which those skills are marketed.
Every module on our MA Creative Writing degree has a strong focus on the writing industry, which means that it will prepare you for working in this competitive sector or for further academic study. Topics include the specifics of manuscript preparation; editing and redrafting; getting published and performance opportunities.
The department has thriving partnerships with Wimbledon Bookfest, Barnes Children’s Literature Festival, as well as with local schools, providing you with the chance to volunteer or undertake paid work experience during your time at Roehampton. Our in-house publishing imprint, Fincham Press, means you could see your work published or be involved in publishing other people’s work.
You’ll be part of a department that combines tradition and innovation, excellent teaching and world-class research - 80% of our research publications are ranked as “world-leading” or “internationally excellent” for their impact. Plus, we are home to the National Centre for Research in Children’s Literature, which is regarded as the premier institution for children’s literature research in the UK. We also house the Roehampton Poetry Centre, which places the department at the forefront of the UK poetry scene.
This MA focuses on three main forms of writing: Fiction, Poetry or Fiction for Young Readers.
In Fiction, you will explore two primary forms: the short story and the novel. Emphasis will be placed on structure and craft, and you will have the opportunity to engage with a variety of storytelling tools and models.
In Poetry, you will have the opportunity to explore the contemporary context of poetry and poetics, with a special focus on writing formally innovative work. You will question assumptions about language and the function of poetry and engage with diverse topics, including poetry as process; the materiality of language; literary affiliations and schools of poetry; intertextuality and found text; the contemporary long poem and non-narrative poetry.
In Fiction for Young Readers, you will explore a wide range of theoretical texts exploring definitions and concepts of children’s literature, from picture-books, fiction for young readers (6-12 years old) to texts for Young Adults (YAs), enabling you to contextualise and extend your own creative practice.
The compulsory module, Creative Contexts, introduces you to theoretical and research-based issues faced by creative writers, investigates “critical” writing as a form in its own right, and provides guidance on study skills.
Your seminars, workshops and tutorials will be complemented by guest lectures from industry specialists and off-site visits. Recent guest lectures have been given by Hellie Ogden at Literary Agency Janklow and Nesbitt, and trips have been organised to Tate Modern, the London Bookfair and Apiary Studios.
Modules:
Compulsory modules
Optional modules (choose two of the following)
Careers such as journalism, copywriting and arts management are possible on completion of this course.
At Brighton, we encourage writing that helps readers and writers to understand, shape and connect with the world beyond the classroom. Working with professional writers, you will develop your skills to produce and share stories in a variety of genres.
Through creative workshops, you will partner with supportive lecturers and interdisciplinary postgraduate groups to develop advanced theories and practices that relate to the creative writing process. Both people with and without experience of creative writing should consider applying for this course, which aims to prepare you for a career as a freelancer or portfolio worker.
We have fantastic links with local publishers, writers and creative companies and offer a unique salon series where industry experts offer practical advice and insights. In semester two, you will apply your writing and creative practice in a workplace scenario, while being encouraged to work on your own interests and passions.
If you want to share your work, you have the opportunity to do so through our established student-led anthologies and open mic nights, which form part of Brighton's thriving creative scene.
You will be able to tailor your MA studies to reflect an interest in writing practice, literary theory, community engagement or any combination of these.
We identify the range of modules as intrinsic to catering to diverse creative and intellectual needs and understand that triggers for writing and creative practice can stem from a wide range of places and fields of study.
We have specific modules dedicated to engaging students with the wider Brighton community and local creative industries where they will become a writer in residence and work to link their individual creative practice with a professional scenario.
You will be able to identify teaching and learning opportunities that inspire your creative work and apply this to your professional, academic and personal development and planning.
Core modules
Optional modules
Our Creative Writing MA will develop your confidence with creative and critical writing and enhance your communication skills, which are highly valued in a range of professions including publishing, teaching, creative industry management, marketing, PR, journalism, health and wellbeing.
The ability to write for an audience is also fundamental for people working with social media and the web, and this course will ensure that you are able to produce writing that will be effective in these and other work-based scenarios.
Studying English Literature at postgraduate level opens up a whole host of vibrant and intellectually stimulating avenues to explore.
At this level, English literary texts from the medieval period to present day are studied in and alongside their many different contexts – historical, social, political and/or material – and approached from a multitude of theoretical and methodological perspectives, enabling you to develop new and highly skilled ways of reading and interpreting a wide variety of cultural documents.
Our innovative programme draws on the wide-ranging research expertise of our staff in order to develop your critical and analytical skills in the field of literary and cultural studies. The programme allows you to take a general route, choosing core and optional from a variety of literary periods, or take one of a number of pathways, each focusing on a different historical period from the medieval through to the contemporary.
Please note: We offer additional opportunities to specialise in medieval literature via the MA Medieval Studiesand MRes Medieval Literature.
This programme will provide a solid grounding in the key intellectual debates within the scholarship surrounding a range of period and context specialisms, introduce you to the latest research in the field, and support your development of the skills required for writing a dissertation.
It includes a mixture of core and optional modules taken across the autumn and spring semesters.
Alongside the programme you will also have the chance to participate in a bespoke MA conference and become part of the department’s thriving academic research community.
Core modules
Your core modules will either be from the same pathway, if you are specialising in a literary period, or can be chosen from different pathways if you are taking a general route through the degree.
All pathways also include a compulsory ‘Research Skills’ module. For full descriptions, see 'modules' below.
Optional modules
You will choose optional modules from a range covering a variety of authors and themes from the medieval period to the 21st century. If you are following a pathway through the MA, one of your options can be taken from outside your literary period. If you are following a more general route through the degree you can pick optional modules from any literary period.
Assessment
Most modules are assessed by written assignment although some also require a presentation.
Over the course of the year you will also complete a supervised 15,000-word dissertation, with support from a supervisor. In order to complete your dissertation you will undertake independent research which may be based on (but will certainly extend) work undertaken for previous modules in the programme. There should be some element of originality to the research and staff will support your research in this regard; work should also aim towards making some contribution toward the field of study.
Please note: this programme outline relates to 2017/18 and is subject to change in future years.
You will be supported by literature staff in the department who research, publish, and teach across the full chronological range of English Literature from Old English to the present day, helping you to explore your specific interests.
Support with academic writing
As a postgraduate student in the College of Arts and Law, you have access to the Academic Writing Advisory Service (AWAS) which aims to help your transition from undergraduate to taught Masters level, or back into academia after time away. The service offers guidance on writing assignments and dissertations for your MA/MSc programme with individual support from an academic writing advisor via tutorials, email and the provision of online materials.
International students can access support for English Language development and skills through the Birmingham International Academy (BIA).
Your degree will provide excellent preparation for employment and this will be further enhanced by a range of employability support services offered by the University.
The University's Careers Network provides advice and information specifically for postgraduates that will help you to develop an effective career and skills development strategy, and to make the most of your time with us at the University. The College of Arts and Law also has a dedicated careers and employability team to deliver tailored programmes of careers events and local support.
You will have opportunities to: meet employers face-to-face at on-campus recruitment fairs; attend employer presentations and skills workshops; receive individual guidance on your job applications, writing your CV and improving your interview technique; and access to comprehensive listings of hundreds of graduate jobs and work experience opportunities.
You will also be able to access our full range of careers support for up to two years after graduation.
Postgraduate employability: English Literature
Birmingham's English Literature postgraduates develop a range of skills including presentation, communication and analytical skills, as well as the ability to work independently, think critically and develop opinions.
Over the past three years, over 94% of English Literature postgraduates were in work and/or further study six months after graduation. Many of our graduates go on to further study or academia, while others use their transferable skills in a wide variety of occupations including copywriting, PR, marketing, publishing and teaching.
This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation.You will gain a solid grounding in the theory and practice of Public Relations and Digital Communications, preparing you for a career in this constantly changing and evolving industry.
A key element of the course will focus on content creation – an emerging area within Public Relations and Digital Communication. You will benefit from a multimedia approach, learning how to use different techniques – including social media, video and content management – to optimise the effectiveness of communicating in a digital age.
As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.
You will learn from lecturers with strong, relevant professional backgrounds and have the chance to undertake placements in the industry.
This programme offers you the opportunity to focus on digital communications strategies as well as more traditional public relations practice.
This 12 month postgraduate course aims to produce highly-skilled graduates who are able to operate professionally in today’s PR and digital communication-related industries.
You will develop cutting-edge knowledge and understanding of the role and influence of PR and digital communication within contemporary society, and the demands on and opportunities for PR and digital communication professionals.
This course will involve developing a professional level of practical skills and understanding in the devising and implementation of PR campaign strategies To develop systematic and advanced research techniques for the evaluation and analysis of critical texts and aspects of current research and scholarship at the forefront of the field of Public Relations and digital communications.
In the first trimester, you will study Public Relations & Journalism and Content Creation modules, which will provide a solid basis on which to develop your skills.
The modules you will study in the second trimester are Understanding PR Campaigns, which looks at case studies and strategies, and Professional PR Practice, which incorporates an industry work placement.
In the third trimester, you will work on a Major Project or a Dissertation.
Public Relations is one of the fastest growing professions in the UK, employing 62,000 people in 2015.
The importance of the digital economy, and the opportunities and challenges it presents, has been noted by a Lords Select Committee. Its report, entitled Make or Break: The UK’s Digital Future, emphasises the urgent need, at HE level, for industry input, so that graduates are learning job-relevant digital skills. This illustrates the employability value of a postgraduate programme in Public Relations and Digital Communications.
The programme would prepare graduates for work within PR and Digital Communication related industries and feeds into this skills gap in the PR and communications industries. However, it will also provide key transferable skills that are increasingly sought after in today’s job market.
Graduates may go on to secure jobs in the PR and digital communication sectors and also undertake roles in content creation – for example, copywriting, SEO and analytics
Students will be encouraged to take advantage of work placement opportunities which will also be available as part of the programme and there will also be a focus on working with industry partners. We have links with the Chartered Institute of Public Relations (CIPR) as well as a number of organisations (NHS, BBC, ITV, Salford Red Devils, Sale Sharks Rugby Union Club, Manchester United and Manchester City Football Clubs, plus independent PR and Comms agencies), which could be developed further to incorporate more PR, social media and digital communications roles.
Graduates can undertake a postgraduate degree by research at MPhil (two years full-time) or PhD level (three years full-time). This could occur in any field of communications, journalism and media. At Salford the Communication, Cultural & Media Studies Research Centre and the International Media Research Centre contain a range of internationally leading academics able to supervise research degrees in their broad field.
For more details, visit:
http://www.smmp.salford.ac.uk/international-media-centre
http://www.smmp.salford.ac.uk/page/communication-cultural-and-media-studies
This comprehensive and focused programme offers you world-class training in the study of medieval English and related literatures.
We specialise in a variety of areas of Old and Middle English literature, ranging from the Anglo-Saxon period to the sixteenth century - and even beyond as we consider the continuing influence medieval texts have on contemporary literature, television and film.
You will have the opportunity to work closely with tutors who have strong reputations as established researchers in a wide range of areas, including manuscript studies and book history, romance, prophecy, the reception of medieval literature, regionality and epigraphy, as well as literature from Wales and Scotland.
As part of the MRes Medieval Literature you are required to take the following modules:
These modules then provide the framework for a 20,000-word thesis to complete the programme.
The MRes Medieval Literature is homed in the Department of English.
Within the Department there is a Medieval English research cluster which offers support to students working in the area, as well as undertaking exciting projects investigating the cultural and material contexts of texts and thus providing a dynamic environment in which research can flourish.
You’ll also benefit from the Centre for the Study of the Middle Ages (CeSMA) which facilitates academic research into the Middle Ages, from c.300 to c.1500 AD. CeSMA cuts across traditional disciplinary boundaries and unites historians, archaeologists, literary scholars, linguists and students who study medieval societies and cultures, meaning that as well as the support you’ll get from the English Department, you’ll be able to gain insight from a whole host of academics from across the university and have the opportunity to discuss research into medieval studies in the regular conferences held by the Centre.
You will also become part of, and contribute to, the lively international community of the College of Arts and Law Graduate School, which offers dedicated research resources and a supportive working environment. Our team of academic and operational staff are on hand to offer support and advice to all postgraduate students within the College.
Your degree will provide excellent preparation for employment and this will be further enhanced by a range of employability support services offered by the University.
The University's Careers Network provides advice and information specifically for postgraduates that will help you to develop an effective career and skills development strategy, and to make the most of your time with us at the University. The College of Arts and Law also has a dedicated careers and employability team to deliver tailored programmes of careers events and local support.
You will have opportunities to: meet employers face-to-face at on-campus recruitment fairs; attend employer presentations and skills workshops; receive individual guidance on your job applications, writing your CV and improving your interview technique; and access to comprehensive listings of hundreds of graduate jobs and work experience opportunities.
You will also be able to access our full range of careers support for up to two years after graduation.
Postgraduate employability: English Literature
Birmingham's English Literature postgraduates develop a range of skills including presentation, communication and analytical skills, as well as the ability to work independently, think critically and develop opinions.
Over the past three years, over 94% of English Literature postgraduates were in work and/or further study six months after graduation. Many of our graduates go on to further study or academia, while others use their transferable skills in a wide variety of occupations including copywriting, PR, marketing, publishing and teaching.
Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.
You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.
Modules include Digital Consumer Trends, Integrated Digital Marketing Communications Web Design and Analytics and Social Media Marketing and Analytics. For the final dissertation/consultancy project, you are given a live brief from an external organisation facing digital marketing-related issues. You collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As you learn the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there are optional, non-credit bearing, fieldwork and internship opportunities. Throughout the course, you are provided with live briefs from businesses facing issues currently or with recent case studies.
The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors adopt practical forms of study such as workshops and workplace visits wherever possible.
Graduates enter roles in marketing, customer relationship management, pay-for-click, e-commerce, search engine optimisation, digital account management, web design, copyrighting and social media management.
Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.
UK, EU, World
The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors are encouraged to move away from traditional lecture and seminar delivery modes and to adopt practical forms of study such as workshops and workplace visits wherever possible. Students are provided with live briefs from businesses facing issues currently or recent case studies.
Taught elements of the course take place on our King Alfred Campus (Winchester) or at our West Downs Campus (Winchester)
Start date: September
Teaching takes place: Daytime
Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.
We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.
We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.
For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.
