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Masters Degrees (Copywriting)

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first level - IX Edition. Language. Italian. Read more
first level - IX Edition
Language: Italian

The Laboratoriominiera Master is aimed at those who wish to do creative work in the world of brand communication, with contemporary professional skills in tune with the profound changes that the communication professions are facing in the transition from Advertising to the new Brand Communication System. The idea of the Master stems from understanding the great change that has affected the system of goods and their communication, a change that threatened traditional communication systems, expanding and intensifying the possibilities: everything is brand, everything is communication, everything is media. To provide young people with the preparation needed to tackle this new scenario, the Master will explore creative communication projects for both traditional media and new types of media, under the supervision of Creative Directors from major Italian and international communications agencies.

http://www.polidesign.net/mac

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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

What does this course lead to?

Following this course, you will be well placed for a variety of careers in national or international advertising agencies. Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).

Who is this course for?

Solent’s creative advertising master’s degree is ideally-suited to those looking to progress their career in the advertising industry. The course will help those looking to further develop their career by covering creative strategies, building a creative portfolio, and professional practice.

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.

Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

Your future

Suitable roles for graduates include:

  • Copywriting
  • Media buying
  • Account management
  • Art direction.

Industry links

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures. 

You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts. 

You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Placements

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency. Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.



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This is a course for our times, responding to the challenges of globalization. The degree will challenge those from the UK and beyond to think past their national perspectives. Read more
This is a course for our times, responding to the challenges of globalization. The degree will challenge those from the UK and beyond to think past their national perspectives. To get the full story you need to transcend geographical borders and traditional divisions.

Today's big stories are complex, simultaneously political, economic, hyper-local and global. You will learn about transnational organisations, critique theories relating to the role of the media and globalisation and practice journalism across various media platforms.

Intermediate qualifications available:

• Postgraduate certificate – 60 credits at Masters level
• Postgraduate diploma – 120 credits at Masters level

Visit the website: https://www.beds.ac.uk/howtoapply/courses/postgraduate/next-year/international-journalism#about

Course detail

• Study with professionals from the industry, including alumni of this course, who will share practice examples, give you tips on entering the industry and help you develop your network
• Explore career options in regional, national and transnational reporting, or as a political, economic and foreign correspondent as you develop into a rounded journalist capable of seeing the whole 'global' story
• Develop your resourcefulness and enterprise – with an ability to identify and pursue stories and to challenge, test and critique evidence, while adhering to ethical codes of conduct
• Gain first-hand knowledge, by visiting national and/or international news organisations such as Reuters and Bloomberg, as well as UK/EU parliaments; work on the University community radio station and student newspaper or gain experience with local and regional newspapers and radio stations
• Benefit from a degree that gives you relevant transferable skills in publishing, copywriting, public relations, in-house press office positions, teaching, sports journalism, media research and digital media production, or enable you to continue to an MPhil or PhD research degree.

Modules

• The Global Reporter
• Journalism Practices Around the World
• Academic and Journalistic Research Methods
• Multiplatform Journalism
• Research Project

Assessment

Assessment is geared to deepen your knowledge base as you add to your armoury as a journalist.

Assessment throughout the units, most notably in the research project, will call upon abstract writing and journal review skills to promote critical thinking and integration of knowledge across the course units. The importance of oral communication skills is also acknowledged across units.

Careers

We will help you find your feet in the media industry. Successful graduates will share good and bad practice and help you network. Lecturers will draw on their experience, encouraging good working practices and localising bad ones. Professionals from the industry will watch you work, advise you on improvements, give you tips on getting into the industry and guest lecture. Trips are made to international news agencies, the UK Parliament, the EU Parliament and other relevant organisations.

You will have opportunities to work on the University community radio station, RadioLab, write and edit and for the student newspaper and carry out work experience with local media, such as the Bedfordshire on Sunday newspaper group and BBC Three Counties Radio, as well as opportunities in nearby London.

The transferable and relevant skills which you will acquire remain in demand in the fields of publishing; copywriting, public relations work; in-house press office positions; teaching; sports journalism; media research; digital media production and academia.

Funding

For information on available funding, please follow the link: https://www.beds.ac.uk/howtoapply/money/scholarships/pg

How to apply

For information on how to apply, please follow the link: https://www.beds.ac.uk/howtoapply/course/applicationform

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The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications. Read more
The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications.

The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the work place.

WHAT WILL I LEARN?

This course gives you the opportunity to:
-Develop both cognitive and practical skills in advertising and marketing
-Study a variety of advertising and marketing topics which includes creative development, copywriting, brand management and development, media consumption and selection and communications management
-Have the option of enrolling on the internship programme, providing the opportunity to undertake a workplace project on behalf of an organisation

At the start of the course all marketing students will study a common core:
-Consumer behaviour
-Principles of marketing
-Marketing communications
-Information acquisition and analysis

After this students will study specific modules. This provides an opportunity to select from a range of topics, including e-marketing and services marketing. So whether you are interested in strategy, internationalism, contemporary theory or communications, the Coventry University Business School postgraduate marketing suite offers you an outstanding opportunity to enhance your career prospects.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MA Advertising and Marketing is suited to graduates seeking career development and opportunities in marketing agencies or marketing positions in organisations which include creative advertising development responsibilities. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development working with the leading organisations worldwide such as Jaguar Landrover, Zurich and many others.

Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.

With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).

WORK PLACEMENTS

As part of the Advertising and Marketing MA degree students have the option of enrolling on the internship programme. This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successful completion of all Semester 1 modules including research methods at the first attempt
-CV shortlisting: submit a CV which will be used for competitive shortlisting by the internship panel
-Presentation: prepare and successfully deliver a formal presentation
-Interview: interview with the University internship panel

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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On this commercially focused course you'll develop the core skills you need to write flexibly and effectively. Read more
On this commercially focused course you'll develop the core skills you need to write flexibly and effectively.

Whether it's fiction, non-fiction, marketing copy, magazine features or screenplays, you'll learn how to tailor your work to competitive and fast-moving markets, developing a high-quality portfolio along with the confidence and professionalism you need to forge a successful career.

The course is taught entirely by practising writers and editors, and you'll also benefit from Falmouth's outstanding connections across the writing and publishing sector, with opportunities to learn from many leading writers and publishing industry insiders. Through a wide range of projects, live briefs and assignments, you'll discover your strengths as a writer, explore media and audience, and learn how to develop and pitch your ideas – all setting you up to excel as a professional writer.

The MA has a strong reputation for giving talented writers the skills needed to build a viable career. That's because we recognise that only by working to exacting, real-world standards can you rise to the tough demands of life as a writer.

You'll be immersed in the world of writing from the outset, learning how to create compelling narratives and voices before going on to apply these techniques to the specialist areas of your choice. You'll gain in-depth understanding of the content industry, and of how to raise your own professional profile within it. You'll be part of a lively and supportive community of fellow writers.

On graduation you'll be primed to tackle the writing industry head on – with a portfolio and accomplished working style ready to impress potential employers and meet any writing challenge.

Visit the website https://www.falmouth.ac.uk/professionalwriting

Building professional experience

From day one, you'll be supported in shaping your work for publication. Many students succeed in placing work in both local and national publications while still on the course.

During the second half of the MA, you'll be encouraged to identify and undertake writing-related work experience that can feed into your industry-focused research project.

In previous years, students have secured placements with many leading publishers, media organisations, copywriting agencies, magazines and newspapers, often leading to ongoing work after graduation.

How the course is taught

The MA is structured around a mix of seminars, lectures, real-world briefs and practical workshops, along with your own self-managed work. You'll work individually and in teams, collaborating with other media professionals and developing your own projects and business ideas. Critiquing will form a valuable part of your learning experience.

As successful practising writers themselves, your tutors will expect you to take a disciplined and professional approach to your work.

Course outline

The full-time MA course runs over 45 weeks. If you're interested in developing an MA project related to your job, this may well be possible.

Enhanced learning opportunities

We are delighted to host the Writers in Residence programme. Matt Haig is Writer in Residence in 2015 whilst Lionel Shriver joined us in 2014 and Owen Sheers, poet and playwright, was here in 2013. Philip Marsden, novelist and non fiction writer launched the scheme in 2012.

Students have the opportunity to attend the London Book Fair and Port Eliot Festival.

The course is delivered across three study blocks:

- Study Blocks 1 & 2

You'll start by developing your core writing skills across a range of formats, then choose two specialist options from a selection that includes Fiction, Non-fiction, Scriptwriting, and Business & Editorial Writing – building a portfolio that showcases your abilities.

To help guide your choice of specialism, you'll take a module that looks at how writers work in different areas of the content industry. You'll also learn how to use the web and social media to build a profile as a writer.

After completing your specialist options, you'll take a module in research skills. As part of this, you'll carry out industry-focused research and develop a proposal for a longer creative project – your MA project.

- Study Block 3

In the final part of the course, you'll work independently on this project, supported by a specialist tutor. To accompany your project, you'll write a contextual essay focusing on an aspect of your writing practice.

Facilities

- Our library offers access to a wide range of online resources
- Our Media Centre has industry-standard audio/video recording and editing equipment
- Course-specific Virtual Learning Environment

Assessment

- Formal assessment and feedback at the end of each module
- Final assessment is largely based on your extended creative project, which is accompanied by a contextual essay

Careers

Our graduates have forged careers across the publishing and content industry. Potential careers include:

- Full-time author
- Entertainment blogger
- App content creator
- Freelance journalist
- Website editor
- Business writer
- Script editor
- Press officer
- Playwright

Interview and selection process

When you apply, we will ask you to send us a sample of your work along with your application. This could be an unpublished (or published) short story, screenplay, report, journalistic feature, novel extract or anything else that demonstrates your aptitude for writing. If the course team feels you have potential, we'll invite you to interview. We value meeting you in person but Skype interviews can be arranged if this isn't possible.

Find out how to apply here - https://www.falmouth.ac.uk/apply

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Our MA in Advertising Practice is the UK’s most innovative advertising course, for copywriters, art directors, and account planners. Read more
Our MA in Advertising Practice is the UK’s most innovative advertising course, for copywriters, art directors, and account planners. How can we made such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course - and client - set "live" briefs. You'll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role.

COURSE STRUCTURE

The course is designed to help writers, art directors and planners improve their specialist skills while at the same time learning to work collaboratively. Some of the modules are discipline-specific and others require students to work in teams as creative leaders do in agencies.

MODULES

During this full-time course you will undertake 60 credits of modules over each trimester. You will begin the course in Research Methodologies, where you'll gain the tools to learn and document your learning. You’ll study how to conduct research, get the most out of libraries and databases, ethical issues in research and more.

At the same time you will work on the module 'Creativity in Practise, which will help you get working on campaigns whilst studying examples of best practice from across the world.

In the second trimester, you'll hone your specialist skills in copywriting, art direction or account planning through a combination of specialist and business-focused modules. You'll learn to speak the language of business to the world's top marketing executives.

In Final Project, you'll present your final project to advertising executives at a major global advertising agency, and mentor undergraduate teams. The presentation of your project will be done virtually, or you can travel to the agency headquarters. During this time you'll be working in randomly selected teams to develop campaigns. You'll also have the opportunity to help undergraduates prepare their campaigns for a final presentation.

For more information on modules please refer to our website: http://www.bathspa.ac.uk/courses/pg-advertising-practice/

TEACHING METHODS

Students will benefit from a variety of teaching methods including classroom seminar and workshops, guest lectures led by industry experts, one-on-one tutorials with staff.

ASSESSMENT METHODS

You will be assessed through portfolios of creative work, reflective essays and presentations.

For more information on assessment please see our course handbook: https://www.bathspa.ac.uk/media/bathspaacuk/course-handbooks/old-handbooks/old-handbooks/PG-Advertising-Practice-2015-16.pdf

CAREER OPPORTUNITIES

Successful graduates will have the portfolio, CV, advanced degree and agency experience to secure positions at a top advertising agency. Should they wish, graduates may also choose to start their own business – creating their own advertising agencies or consultancies.

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Why study at Roehampton. Benefit from the department’s strong contacts with agents, editors and publishers across the field of writing. . Read more

Why study at Roehampton

  • Benefit from the department’s strong contacts with agents, editors and publishers across the field of writing. 
  • Our in-house Fincham Press, provides opportunities for you to see your writing published.
  • One of the very few universities in the UK to offer modules in the areas of formally innovative poetry.
  • You can choose your preferred route through the programme, either practicing different forms of writing or specialising in one.
  • The Department is ranked in the top three in London and top 20 in the UK for English and Creative Writing (Guardian University Guide 2016).

Course summary

This MA in Creative Writing degree is designed for ambitious, committed writers who are developing their independent writing practice. You'll be supported throughout your postgraduate studies by academic staff engaged in world-leading research.

Taught by published, working writers including acclaimed poets, novelists, journalists and screenwriters, this programme will focus on three main forms of writing: Fiction, Poetry and Fiction for Young Readers.

You will be supported to develop your personal writing style, learn how to make your writing more effective, how to break bad habits and how to professionally assess your work. You will graduate with the skills needed for professional practice in the creative writing industry, and with an understanding of the professional context in which those skills are marketed. 

Every module on our MA Creative Writing degree has a strong focus on the writing industry, which means that it will prepare you for working in this competitive sector or for further academic study. Topics include the specifics of manuscript preparation; editing and redrafting; getting published and performance opportunities.

The department has thriving partnerships with Wimbledon Bookfest, Barnes Children’s Literature Festival, as well as with local schools, providing you with the chance to volunteer or undertake paid work experience during your time at Roehampton. Our in-house publishing imprint, Fincham Press, means you could see your work published or be involved in publishing other people’s work. 

You’ll be part of a department that combines tradition and innovation, excellent teaching and world-class research - 80% of our research publications are ranked as “world-leading” or “internationally excellent” for their impact. Plus, we are home to the National Centre for Research in Children’s Literature, which is regarded as the premier institution for children’s literature research in the UK. We also house the Roehampton Poetry Centre, which places the department at the forefront of the UK poetry scene.

Content

This MA focuses on three main forms of writing: Fiction, Poetry or Fiction for Young Readers. 

In Fiction, you will explore two primary forms: the short story and the novel. Emphasis will be placed on structure and craft, and you will have the opportunity to engage with a variety of storytelling tools and models. 

In Poetry, you will have the opportunity to explore the contemporary context of poetry and poetics, with a special focus on writing formally innovative work. You will question assumptions about language and the function of poetry and engage with diverse topics, including poetry as process; the materiality of language; literary affiliations and schools of poetry; intertextuality and found text; the contemporary long poem and non-narrative poetry. 

In Fiction for Young Readers, you will explore a wide range of theoretical texts exploring definitions and concepts of children’s literature, from picture-books, fiction for young readers (6-12 years old) to texts for Young Adults (YAs), enabling you to contextualise and extend your own creative practice. 

The compulsory module, Creative Contexts, introduces you to theoretical and research-based issues faced by creative writers, investigates “critical” writing as a form in its own right, and provides guidance on study skills.

Your seminars, workshops and tutorials will be complemented by guest lectures from industry specialists and off-site visits. Recent guest lectures have been given by Hellie Ogden at Literary Agency Janklow and Nesbitt, and trips have been organised to Tate Modern, the London Bookfair and Apiary Studios.

Modules:

Compulsory modules

  • Creative Contexts
  • Dissertation

Optional modules (choose two of the following)

  • Fiction
  • Fiction for Young Readers
  • Poetry

Career options

Careers such as journalism, copywriting and arts management are possible on completion of this course.

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The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario. Read more

Overview

The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario.

Students will be challenged by leading companies and experts with workshop briefs on the creative side of today’s advertising processes and methodologies. Since the beginning, from terminology to best practices, students will develop core skills in consumer insight and research methodology, idea and strategy building, copywriting, story telling and art direction, in order to create real and innovative advertising campaigns, across different types of media and with a learn-by-doing approach.

During the course, all students will have the chance to conduct an intra-curricular internship and conclude the program with a final master project which will complete their own individual portfolio.

Language: English
Credits: 60 CF
Placement rate: 81%

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language
(IELTS 5.0 academic or equivalent certificate minimum).
The program is open to professionals and graduates in advertising, communication, brand and graphic design-related disciplines, design, marketing and humanities.

Career

Graduates will acquire the skills to develop careers in art direction and copy writing in creative agencies worldwide or to properly manage and evaluate creative teams inside a highly effective marketing environment. This includes communication agencies and graphic design studios requiring creative directors, copywriters, storytellers, strategy experts, brand consultants, media planners and creative accounts.

Admission

Discover how to apply: http://www.naba.it/admission-postgraduate-programs/processo-di-ammissione/?lang=en

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At Brighton, we encourage writing that helps readers and writers to understand, shape and connect with the world beyond the classroom. Read more

At Brighton, we encourage writing that helps readers and writers to understand, shape and connect with the world beyond the classroom. Working with professional writers, you will develop your skills to produce and share stories in a variety of genres.

Through creative workshops, you will partner with supportive lecturers and interdisciplinary postgraduate groups to develop advanced theories and practices that relate to the creative writing process. Both people with and without experience of creative writing should consider applying for this course, which aims to prepare you for a career as a freelancer or portfolio worker.

We have fantastic links with local publishers, writers and creative companies and offer a unique salon series where industry experts offer practical advice and insights. In semester two, you will apply your writing and creative practice in a workplace scenario, while being encouraged to work on your own interests and passions.

If you want to share your work, you have the opportunity to do so through our established student-led anthologies and open mic nights, which form part of Brighton's thriving creative scene.

Why study with us?

  • Chance to develop as a portfolio writer and creative practitioner – somebody who can apply good writing to real-world scenarios and work to specific briefs
  • A transformative experience that goes beyond looking to get your first novel published, so you can explore copywriting and publishing while nurturing your passion for storytelling
  • Guest lectures from publishers and professional writers including Mark Radcliffe and Isabel Ashdown, who runs the Prose Fiction module
  • Links with local publishers, writers and creative companies, with placements available across Brighton
  • Theatre visits, open mic nights and exciting events, including a short story slam at Brighton festival and writing workshops in Bucharest
  • Online journal and in-house creative anthology for you to share your work with other students and the wider community

Areas of study

You will be able to tailor your MA studies to reflect an interest in writing practice, literary theory, community engagement or any combination of these.

We identify the range of modules as intrinsic to catering to diverse creative and intellectual needs and understand that triggers for writing and creative practice can stem from a wide range of places and fields of study.

We have specific modules dedicated to engaging students with the wider Brighton community and local creative industries where they will become a writer in residence and work to link their individual creative practice with a professional scenario.

You will be able to identify teaching and learning opportunities that inspire your creative work and apply this to your professional, academic and personal development and planning.

Syllabus

Core modules

  • Practising Rhetoric: The History of Good Storytelling
  • Creative Writing: Craft and Creative Practice
  • Research Skills and Training
  • Dissertation

Optional modules

  • Prose Fiction
  • Creativity module: Placement
  • The Publishing Process
  • Poetry: Theory and Craft
  • Writing the City
  • The Ethics of Fiction
  • Twenty-first Century Literature
  • Performing Gender
  • Knowing Through Writing
  • Holocaust Memory
  • Aesthetics and Philosophy
  • Cultural Theory
  • History Making and the Screen Archive South
  • Grammar and the English Language
  • Memory and Identity in Postcolonial Cultures
  • Cultural Memory in Ireland
  • Gender, Family and Empire
  • Screenwriting
  • Auto/Biographical Narrative
  • Visual Narrative
  • Cultures of Multimedia Authoring and Web Design
  • Critical and Media Concepts
  • Issues and Debates: Introduction to Critical Arts Practice
  • Traditions of Critical Theory
  • Critical Readings
  • Moral Thought and Practice
  • Globalisation and Culture
  • Aesthetics and Philosophy
  • Foundations of Critical Theory
  • Meaning and Truth
  • Discourses of Culture
  • Writing for Academic Publication
  • Literature and Conflict
  • Auto/Biographical Narrative Communication, Memory and Communication

Careers and employability

Our Creative Writing MA will develop your confidence with creative and critical writing and enhance your communication skills, which are highly valued in a range of professions including publishing, teaching, creative industry management, marketing, PR, journalism, health and wellbeing.

The ability to write for an audience is also fundamental for people working with social media and the web, and this course will ensure that you are able to produce writing that will be effective in these and other work-based scenarios.



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As elements of mass media converge, a broad understanding of the interconnectedness of the industry becomes increasingly useful. Read more
As elements of mass media converge, a broad understanding of the interconnectedness of the industry becomes increasingly useful.

This course examines key issues of media and communication through core units addressing central aspects of media, followed by your choice of optional units including the media industries, publishing, international cinema and new media.

Further tailor the course to your own interests through two self-directed independent study projects, which can be either a dissertation based on a media research project, or an approved practical project with a critical contextual study.

Intermediate qualifications available:

• Postgraduate certificate – 60 credits at Masters level
• Postgraduate diploma – 120 credits at Masters level

Choose Mass Communications MA at Bedfordshire and:

• Study with specialists in publishing studies, journalism, radio, cinema and new media, using case studies selected from real-world media output
• Explore areas of media including: media theories and methods; world cinema and global media since 1975; representation and reality; designing for the web; media and cyberculture; publishing, culture and technology; online industry and culture and film analysis
• Develop your specialist knowledge and contacts in areas of the media of specific interest to you
• Gain from our 15 years’ research experience and expertise in cinema, new media and journalism
• Benefit from a degree that gives you valuable transferable and relevant skills enabling you to pursue careers in broadcasting, journalism, arts administration, photography, theatre, research, marketing, PR, sales and advertising, design and writing, or enable you to continue to an MPhil or PhD research degree.

Visit the website: https://www.beds.ac.uk/howtoapply/courses/postgraduate/next-year/mass-communications

Course detail

This course examines key issues of media and communication, introducing principles of cultural theories and media research methods, providing a broader understanding of how different aspects of the media interconnect.

Modules

• Current Research In Mass Communications (MED028-6) Compulsory
• Final Project In Mass Communications (MED031-6) Compulsory
• Media And International Development (MED026-6) Compulsory
• Media Institutions Structures And Policies (MED029-6) Compulsory
• Research Methods (MED030-6) Compulsory

Assessment

The core units contain both formative and summative assessments, and it is during these units that students should learn the range of competences and knowledge necessary to succeed on the courses. For their project work students can undertake a traditional dissertation, a piece of applied research, a portfolio of diverse practical work, or some combination of these. The courses utilize essays, special exercises, case studies projects, dissertations, and practical work for assessment as appropriate to the topic.

Careers

The transferable and relevant skills which you will acquire remain in demand in the fields of publishing; copywriting, public relations work; in-house press office positions; teaching; media research; digital media production and academia.

Funding

For information on available funding, please follow the link: https://www.beds.ac.uk/howtoapply/money/scholarships/pg

How to apply

For information on how to apply, please follow the link: https://www.beds.ac.uk/howtoapply/course/applicationform

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Studying English Literature at postgraduate level opens up a whole host of vibrant and intellectually stimulating avenues to explore. Read more

Studying English Literature at postgraduate level opens up a whole host of vibrant and intellectually stimulating avenues to explore.

At this level, English literary texts from the medieval period to present day are studied in and alongside their many different contexts – historical, social, political and/or material – and approached from a multitude of theoretical and methodological perspectives, enabling you to develop new and highly skilled ways of reading and interpreting a wide variety of cultural documents.

Our innovative programme draws on the wide-ranging research expertise of our staff in order to develop your critical and analytical skills in the field of literary and cultural studies. The programme allows you to take a general route, choosing core and optional from a variety of literary periods, or take one of a number of pathways, each focusing on a different historical period from the medieval through to the contemporary.

Please note: We offer additional opportunities to specialise in medieval literature via the MA Medieval Studiesand MRes Medieval Literature.

Course details

This programme will provide a solid grounding in the key intellectual debates within the scholarship surrounding a range of period and context specialisms, introduce you to the latest research in the field, and support your development of the skills required for writing a dissertation.

It includes a mixture of core and optional modules taken across the autumn and spring semesters.

Alongside the programme you will also have the chance to participate in a bespoke MA conference and become part of the department’s thriving academic research community.

Core modules 

Your core modules will either be from the same pathway, if you are specialising in a literary period, or can be chosen from different pathways if you are taking a general route through the degree.

  • Medieval pathway: Meeting Medieval Manuscripts; Understanding Medieval Literature
  • Reformation to Reform pathway: Writing Revolutions 1: Politics, Publics, and Professionalism in Literary Culture, 1580-1700 and Writing Revolutions 2: Politics, Publics and Professionalism in Literary Culture, 1700-1832
  • The Long Nineteenth Century pathway: Approaches to Nineteenth-Century Studies; Literature of the Long Nineteenth Century
  • Twentieth- and Twenty-First-Century Literature: Modernism; Contemporary Literature.

All pathways also include a compulsory ‘Research Skills’ module. For full descriptions, see 'modules' below.

Optional modules

You will choose optional modules from a range covering a variety of authors and themes from the medieval period to the 21st century. If you are following a pathway through the MA, one of your options can be taken from outside your literary period. If you are following a more general route through the degree you can pick optional modules from any literary period.

Assessment

Most modules are assessed by written assignment although some also require a presentation.

Over the course of the year you will also complete a supervised 15,000-word dissertation, with support from a supervisor. In order to complete your dissertation you will undertake independent research which may be based on (but will certainly extend) work undertaken for previous modules in the programme. There should be some element of originality to the research and staff will support your research in this regard; work should also aim towards making some contribution toward the field of study.

Please note: this programme outline relates to 2017/18 and is subject to change in future years.

Learning and teaching

You will be supported by literature staff in the department who research, publish, and teach across the full chronological range of English Literature from Old English to the present day, helping you to explore your specific interests.

Support with academic writing

As a postgraduate student in the College of Arts and Law, you have access to the Academic Writing Advisory Service (AWAS) which aims to help your transition from undergraduate to taught Masters level, or back into academia after time away. The service offers guidance on writing assignments and dissertations for your MA/MSc programme with individual support from an academic writing advisor via tutorials, email and the provision of online materials.

International students can access support for English Language development and skills through the Birmingham International Academy (BIA).

Employability

Your degree will provide excellent preparation for employment and this will be further enhanced by a range of employability support services offered by the University.

The University's Careers Network provides advice and information specifically for postgraduates that will help you to develop an effective career and skills development strategy, and to make the most of your time with us at the University. The College of Arts and Law also has a dedicated careers and employability team to deliver tailored programmes of careers events and local support.

You will have opportunities to: meet employers face-to-face at on-campus recruitment fairs; attend employer presentations and skills workshops; receive individual guidance on your job applications, writing your CV and improving your interview technique; and access to comprehensive listings of hundreds of graduate jobs and work experience opportunities.

You will also be able to access our full range of careers support for up to two years after graduation.

Postgraduate employability: English Literature

Birmingham's English Literature postgraduates develop a range of skills including presentation, communication and analytical skills, as well as the ability to work independently, think critically and develop opinions.

Over the past three years, over 94% of English Literature postgraduates were in work and/or further study six months after graduation. Many of our graduates go on to further study or academia, while others use their transferable skills in a wide variety of occupations including copywriting, PR, marketing, publishing and teaching.



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The Communications - Professional Writing program prepares you to work as a versatile communications professional. Read more
The Communications - Professional Writing program prepares you to work as a versatile communications professional. With a focus on assessing audience needs and delivering thoughtful and relevant content, combined with effective project management techniques, you develop the skills you need to write and produce copy for a variety of professional settings and styles.

The innovative Communications - Professional Writing courses encompass a wide range of communications disciplines and vocational skills, including:
-Web copywriting
-Technical writing
-Proposal writing
-Writing for social media
-Content marketing
-Presentations and speech writing
-Content management
-Information design and data visualization
-Digital storytelling

As a student of the Communications – Professional Writing program, you have the advantage of creating a diverse and professional portfolio that includes training modules, complex visual aids (such as infographics), and compelling layouts for many different print and virtual platforms (brochures, newsletters, websites and more). Thanks to your well-rounded training, you will be able to launch a writing career that can go the distance, taking on a variety of roles in both the profit and non-profit sectors.

Career Opportunities

Program Highlights
-The Content Bootcamp, an intensive two-week workshop at the beginning of the first semester, builds on your academic writing skills, polishing your writing for a professional audience.
-A vocational program at its core, Communications – Professional Writing prepares you for a writing career with longevity. As such, every course has you producing professional quality work so that you graduate with a polished and diverse portfolio.
-Unique second-semester course components include creating training modules, implementing training programs, and leading virtual or live training sessions to complement the content and documentation created in first semester courses.
-The Digital Storytelling course, a standout feature, encourages you to think critically about the future of communications, and its role in business, technology and society in general. You have the opportunity to collaborate on a creative communications project, exploring what it means to be a communicator in a digital world.
-A field placement opportunity in the final semester provides you with valuable experiences in a variety of industries. Program faculty works with you to place you in an organization relevant to your long-term career goals.

​​Career Outlook
-Technical writer
-Communications coordinator
-Social media officer
-Editor
-Web copywriter
-Proposal writer
-Instructional designer
-Report writer/business analyst

Areas of Employment
-Arts and culture
-Retail and e-commerce
-Government and non-profit
-Finance
-Marketing
-Software development and IT
-Medicine
-Science
-Web design

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IN BRIEF. Study at our state-of-the-art MediaCityUK campus, adjacent to the BBC and ITV, in the heart of the region’s growing media hub. Read more

IN BRIEF:

  • Study at our state-of-the-art MediaCityUK campus, adjacent to the BBC and ITV, in the heart of the region’s growing media hub
  • Learn from lecturers with strong, relevant professional backgrounds and undertake placements in the industry
  • Develop the latest digital skills and knowledge that are highly sought-after in today’s global digital workplace
  • Based at MediaCityUK
  • Overseas study available
  • Work/industrial placement opportunity
  • International students can apply

COURSE SUMMARY

This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation.You will gain a solid grounding in the theory and practice of Public Relations and Digital Communications, preparing you for a career in this constantly changing and evolving industry.

A key element of the course will focus on content creation – an emerging area within Public Relations and Digital Communication. You will benefit from a multimedia approach, learning how to use different techniques – including social media, video and content management – to optimise the effectiveness of communicating in a digital age.

As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.

You will learn from lecturers with strong, relevant professional backgrounds and have the chance to undertake placements in the industry.

This programme offers you the opportunity to focus on digital communications strategies as well as more traditional public relations practice.

COURSE STRUCTURE

This 12 month postgraduate course aims to produce highly-skilled graduates who are able to operate professionally in today’s PR and digital communication-related industries.

You will develop cutting-edge knowledge and understanding of the role and influence of PR and digital communication within contemporary society, and the demands on and opportunities for PR and digital communication professionals.

This course will involve developing a professional level of practical skills and understanding in the devising and implementation of PR campaign strategies To develop systematic and advanced research techniques for the evaluation and analysis of critical texts and aspects of current research and scholarship at the forefront of the field of Public Relations and digital communications.

In the first trimester, you will study Public Relations & Journalism and Content Creation modules, which will provide a solid basis on which to develop your skills.

The modules you will study in the second trimester are Understanding PR Campaigns, which looks at case studies and strategies, and Professional PR Practice, which incorporates an industry work placement.

In the third trimester, you will work on a Major Project or a Dissertation.

TEACHING

  • Delivery will include lectures and presentations, seminars and workshops, aimed at development of students’ understanding of the theory and practice of PR and digital communications.
  • Workshops and seminars will explore and develop students’ understanding of PR as an evolving industry. 
  • Visiting speakers from within the industry and related sectors.
  • Student-led independent research, independent study and project work, such as analysing and devising PR campaigns, will support programme aims and learning outcomes.
  • Group work will feature strongly during this programme, with students having the opportunity to work together on real projects as well as evaluating and analysing existing case studies.

CAREER PROSPECTS

Public Relations is one of the fastest growing professions in the UK, employing 62,000 people in 2015.

The importance of the digital economy, and the opportunities and challenges it presents, has been noted by a Lords Select Committee. Its report, entitled Make or Break: The UK’s Digital Future, emphasises the urgent need, at HE level, for industry input, so that graduates are learning job-relevant digital skills. This illustrates the employability value of a postgraduate programme in Public Relations and Digital Communications.

The programme would prepare graduates for work within PR and Digital Communication related industries and feeds into this skills gap in the PR and communications industries. However, it will also provide key transferable skills that are increasingly sought after in today’s job market.

Graduates may go on to secure jobs in the PR and digital communication sectors and also undertake roles in content creation – for example, copywriting, SEO and analytics

LINKS WITH INDUSTRY

Students will be encouraged to take advantage of work placement opportunities which will also be available as part of the programme and there will also be a focus on working with industry partners. We have links with the Chartered Institute of Public Relations (CIPR) as well as a number of organisations (NHS, BBC, ITV, Salford Red Devils, Sale Sharks Rugby Union Club, Manchester United and Manchester City Football Clubs, plus independent PR and Comms agencies), which could be developed further to incorporate more PR, social media and digital communications roles.

FURTHER STUDY

Graduates can undertake a postgraduate degree by research at MPhil (two years full-time) or PhD level (three years full-time). This could occur in any field of communications, journalism and media. At Salford the Communication, Cultural & Media Studies Research Centre and the International Media Research Centre contain a range of internationally leading academics able to supervise research degrees in their broad field.

For more details, visit:

http://www.smmp.salford.ac.uk/international-media-centre

http://www.smmp.salford.ac.uk/page/communication-cultural-and-media-studies



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This comprehensive and focused programme offers you world-class training in the study of medieval English and related literatures. Read more

This comprehensive and focused programme offers you world-class training in the study of medieval English and related literatures.

We specialise in a variety of areas of Old and Middle English literature, ranging from the Anglo-Saxon period to the sixteenth century - and even beyond as we consider the continuing influence medieval texts have on contemporary literature, television and film.

You will have the opportunity to work closely with tutors who have strong reputations as established researchers in a wide range of areas, including manuscript studies and book history, romance, prophecy, the reception of medieval literature, regionality and epigraphy, as well as literature from Wales and Scotland.

Course details

As part of the MRes Medieval Literature you are required to take the following modules:

  • Medieval Biographical Studies
  • Meeting Medieval Manuscripts
  • Understanding Medieval Literature

These modules then provide the framework for a 20,000-word thesis to complete the programme.

Learning and teaching

The MRes Medieval Literature is homed in the Department of English.

Within the Department there is a Medieval English research cluster which offers support to students working in the area, as well as undertaking exciting projects investigating the cultural and material contexts of texts and thus providing a dynamic environment in which research can flourish. 

You’ll also benefit from the Centre for the Study of the Middle Ages (CeSMA) which facilitates academic research into the Middle Ages, from c.300 to c.1500 AD. CeSMA cuts across traditional disciplinary boundaries and unites historians, archaeologists, literary scholars, linguists and students who study medieval societies and cultures, meaning that as well as the support you’ll get from the English Department, you’ll be able to gain insight from a whole host of academics from across the university and have the opportunity to discuss research into medieval studies in the regular conferences held by the Centre.

You will also become part of, and contribute to, the lively international community of the College of Arts and Law Graduate School, which offers dedicated research resources and a supportive working environment. Our team of academic and operational staff are on hand to offer support and advice to all postgraduate students within the College.

Employability

Your degree will provide excellent preparation for employment and this will be further enhanced by a range of employability support services offered by the University.

The University's Careers Network provides advice and information specifically for postgraduates that will help you to develop an effective career and skills development strategy, and to make the most of your time with us at the University. The College of Arts and Law also has a dedicated careers and employability team to deliver tailored programmes of careers events and local support.

You will have opportunities to: meet employers face-to-face at on-campus recruitment fairs; attend employer presentations and skills workshops; receive individual guidance on your job applications, writing your CV and improving your interview technique; and access to comprehensive listings of hundreds of graduate jobs and work experience opportunities.

You will also be able to access our full range of careers support for up to two years after graduation.

Postgraduate employability: English Literature

Birmingham's English Literature postgraduates develop a range of skills including presentation, communication and analytical skills, as well as the ability to work independently, think critically and develop opinions.

Over the past three years, over 94% of English Literature postgraduates were in work and/or further study six months after graduation. Many of our graduates go on to further study or academia, while others use their transferable skills in a wide variety of occupations including copywriting, PR, marketing, publishing and teaching.



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COURSE OVERVIEW. Practical, hands-on course with live briefs and workplace visits. Ideal for careers in social media management, SEO, and e-commerce. Read more

COURSE OVERVIEW

  • Practical, hands-on course with live briefs and workplace visits
  • Ideal for careers in social media management, SEO, and e-commerce
  • Opportunities for internships, fieldwork and engagement with industry experts

Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.

You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.

Modules include Digital Consumer Trends, Integrated Digital Marketing Communications Web Design and Analytics and Social Media Marketing and Analytics. For the final dissertation/consultancy project, you are given a live brief from an external organisation facing digital marketing-related issues. You collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As you learn the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there are optional, non-credit bearing, fieldwork and internship opportunities. Throughout the course, you are provided with live briefs from businesses facing issues currently or with recent case studies.

The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors adopt practical forms of study such as workshops and workplace visits wherever possible.

Graduates enter roles in marketing, customer relationship management, pay-for-click, e-commerce, search engine optimisation, digital account management, web design, copyrighting and social media management.

Careers

Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors are encouraged to move away from traditional lecture and seminar delivery modes and to adopt practical forms of study such as workshops and workplace visits wherever possible. Students are provided with live briefs from businesses facing issues currently or recent case studies.

Location

Taught elements of the course take place on our King Alfred Campus (Winchester) or at our West Downs Campus (Winchester)

Start date: September

Teaching takes place: Daytime

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.



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