Masters Degrees (Copywriting)

first level - IX Edition
Language: Italian

The Laboratoriominiera Master is aimed at those who wish to do creative work in the world of brand communication, with contemporary professional skills in tune with the profound changes that the communication professions are facing in the transition from Advertising to the new Brand Communication System. The idea of the Master stems from understanding the great change that has affected the system of goods and their communication, a change that threatened traditional communication systems, expanding and intensifying the possibilities: everything is brand, everything is communication, everything is media. To provide young people with the preparation needed to tackle this new scenario, the Master will explore creative communication projects for both traditional media and new types of media, under the supervision of Creative Directors from major Italian and international communications agencies.

http://www.polidesign.net/mac

Read less

Overview

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

- The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures.
- The course allows plenty of time and support for portfolio development, helping students to secure creative roles after graduation.
- Advertising at Solent has been supported by local and national advertising agencies including Thinking Juice, Five by Five, EHS 4D Group, Fallon, Beattie McGuinness Bungey, Karmarama, We Are Social and The Work Club. The course team continue to build new relationships.
- Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.
- Southampton Solent’s advertising staff encourage students to work on projects in collaboration with those from other creative disciplines, mirroring industry practices.
- Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
- The course concludes with a final master’s project. Students will work on either a dissertation or a practical project, focusing on an area that is relevant to their future career ambitions.
- Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.
- Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

The industry -

The evolution of the internet has created an explosion in the number of advertising channels available to businesses, creating even more chances for motivated graduates to pursue a career in advertising.
Advertising career progressions are known to be varied and interesting, offering a range of different positions including art direction, copywriting, account management and strategic campaign planning.

The programme -

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is taught through seminars and workshops, with an emphasis on creativity and critical thinking.

Work experience -

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency.

Assessment -

Assessment includes: creative portfolios, presentations, reflective portfolios and essays, using industry-standard media production facilities.

Our facilities -

We have a fully equipped IT centre, with both PC and Mac computers featuring industry-standard software packages including Adobe Creative Suite, and video and audio editing programmes. Training and access to photographic equipment is also available.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information. We also have our own e-learning facilities, social networking sites and blogs.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Following this course, you will be well placed for a variety of careers in national or international advertising agencies.

Suitable roles for graduates include:

- Copywriting
- Media buying
- Account management
- Art direction.

Links with industry -

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures.
You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts.
You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Transferable skills -

You will develop a range of skills, encompassing creative thinking, problem-solving, writing and art direction, along with experience in presentation and teamwork.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £4,635

International full-time fees: £11,260

UK and EU part-time fees: £2,320 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Could your career prospects benefit from a postgraduate advertising degree? Southampton Solent’s MA Creative Advertising programme will help equip you with the creative skills and industry awareness required to thrive in a range of in-house, agency or freelance advertising roles.

Read less

This is a course for our times, responding to the challenges of globalization. The degree will challenge those from the UK and beyond to think past their national perspectives. To get the full story you need to transcend geographical borders and traditional divisions.

Today's big stories are complex, simultaneously political, economic, hyper-local and global. You will learn about transnational organisations, critique theories relating to the role of the media and globalisation and practice journalism across various media platforms.

Intermediate qualifications available:

• Postgraduate certificate – 60 credits at Masters level
• Postgraduate diploma – 120 credits at Masters level

Visit the website: https://www.beds.ac.uk/howtoapply/courses/postgraduate/next-year/international-journalism#about

Course detail

• Study with professionals from the industry, including alumni of this course, who will share practice examples, give you tips on entering the industry and help you develop your network
• Explore career options in regional, national and transnational reporting, or as a political, economic and foreign correspondent as you develop into a rounded journalist capable of seeing the whole 'global' story
• Develop your resourcefulness and enterprise – with an ability to identify and pursue stories and to challenge, test and critique evidence, while adhering to ethical codes of conduct
• Gain first-hand knowledge, by visiting national and/or international news organisations such as Reuters and Bloomberg, as well as UK/EU parliaments; work on the University community radio station and student newspaper or gain experience with local and regional newspapers and radio stations
• Benefit from a degree that gives you relevant transferable skills in publishing, copywriting, public relations, in-house press office positions, teaching, sports journalism, media research and digital media production, or enable you to continue to an MPhil or PhD research degree.

Modules

• The Global Reporter
• Journalism Practices Around the World
• Academic and Journalistic Research Methods
• Multiplatform Journalism
• Research Project

Assessment

Assessment is geared to deepen your knowledge base as you add to your armoury as a journalist.

Assessment throughout the units, most notably in the research project, will call upon abstract writing and journal review skills to promote critical thinking and integration of knowledge across the course units. The importance of oral communication skills is also acknowledged across units.

Careers

We will help you find your feet in the media industry. Successful graduates will share good and bad practice and help you network. Lecturers will draw on their experience, encouraging good working practices and localising bad ones. Professionals from the industry will watch you work, advise you on improvements, give you tips on getting into the industry and guest lecture. Trips are made to international news agencies, the UK Parliament, the EU Parliament and other relevant organisations.

You will have opportunities to work on the University community radio station, RadioLab, write and edit and for the student newspaper and carry out work experience with local media, such as the Bedfordshire on Sunday newspaper group and BBC Three Counties Radio, as well as opportunities in nearby London.

The transferable and relevant skills which you will acquire remain in demand in the fields of publishing; copywriting, public relations work; in-house press office positions; teaching; sports journalism; media research; digital media production and academia.

Funding

For information on available funding, please follow the link: https://www.beds.ac.uk/howtoapply/money/scholarships/pg

How to apply

For information on how to apply, please follow the link: https://www.beds.ac.uk/howtoapply/course/applicationform

Read less

Our MA in Advertising Practice is the UK’s most innovative advertising course, for copywriters, art directors, and account planners. How can we made such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course - and client - set "live" briefs. You'll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role.

COURSE STRUCTURE

The course is designed to help writers, art directors and planners improve their specialist skills while at the same time learning to work collaboratively. Some of the modules are discipline-specific and others require students to work in teams as creative leaders do in agencies.

MODULES

During this full-time course you will undertake 60 credits of modules over each trimester. You will begin the course in Research Methodologies, where you'll gain the tools to learn and document your learning. You’ll study how to conduct research, get the most out of libraries and databases, ethical issues in research and more.

At the same time you will work on the module 'Creativity in Practise, which will help you get working on campaigns whilst studying examples of best practice from across the world.

In the second trimester, you'll hone your specialist skills in copywriting, art direction or account planning through a combination of specialist and business-focused modules. You'll learn to speak the language of business to the world's top marketing executives.

In Final Project, you'll present your final project to advertising executives at a major global advertising agency, and mentor undergraduate teams. The presentation of your project will be done virtually, or you can travel to the agency headquarters. During this time you'll be working in randomly selected teams to develop campaigns. You'll also have the opportunity to help undergraduates prepare their campaigns for a final presentation.

For more information on modules please refer to our website: http://www.bathspa.ac.uk/courses/pg-advertising-practice/

TEACHING METHODS

Students will benefit from a variety of teaching methods including classroom seminar and workshops, guest lectures led by industry experts, one-on-one tutorials with staff.

ASSESSMENT METHODS

You will be assessed through portfolios of creative work, reflective essays and presentations.

For more information on assessment please see our course handbook: https://www.bathspa.ac.uk/media/bathspaacuk/course-handbooks/old-handbooks/old-handbooks/PG-Advertising-Practice-2015-16.pdf

CAREER OPPORTUNITIES

Successful graduates will have the portfolio, CV, advanced degree and agency experience to secure positions at a top advertising agency. Should they wish, graduates may also choose to start their own business – creating their own advertising agencies or consultancies.

Read less

This is a one-year, industry-led programme, which gives you the opportunity to develop your specialist knowledge of contemporary fashion marketing from a managerial perspective. Developed in conjunction with industry specialists to inform innovative and maintain contemporary content.

You will develop the ability to strategically plan and instigate complex marketing campaigns. Throughout your studies you will gain an understanding of the development of creative and sophisticated visual marketing methods for promoting fashion. You will work within a commercial context to address pressing new agendas surrounding fashion marketing, such as fashion consumption, ethics, sustainability, consumerism, economic and political influences.

Briefs will be informed by industry, spanning print, new media, experiential events, new emerging technical environments and media relations. The course cultivates intellectual and analytical approaches to your research, which will enhance your managerial skills for increased employability.

About the Course

You will study units which will give you an in-depth understanding of how fashion brands are promoted in the competitive, global market place and will cover subject areas such as e-commerce, copywriting, fashion forecasting, magazine publishing, styling, and photography and will be underpinned by business management theories.

Assessment details

Assessment includes written coursework assignments, reports, business plans, and project work. The assessments are work orientated.

Read less

Overview

The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario.

Students will be challenged by leading companies and experts with workshop briefs on the creative side of today’s advertising processes and methodologies. Since the beginning, from terminology to best practices, students will develop core skills in consumer insight and research methodology, idea and strategy building, copywriting, story telling and art direction, in order to create real and innovative advertising campaigns, across different types of media and with a learn-by-doing approach.

During the course, all students will have the chance to conduct an intra-curricular internship and conclude the program with a final master project which will complete their own individual portfolio.

Language: English
Credits: 60 CF
Placement rate: 81%

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language
(IELTS 5.0 academic or equivalent certificate minimum).
The program is open to professionals and graduates in advertising, communication, brand and graphic design-related disciplines, design, marketing and humanities.

Career

Graduates will acquire the skills to develop careers in art direction and copy writing in creative agencies worldwide or to properly manage and evaluate creative teams inside a highly effective marketing environment. This includes communication agencies and graphic design studios requiring creative directors, copywriters, storytellers, strategy experts, brand consultants, media planners and creative accounts.

Admission

Discover how to apply: http://www.naba.it/admission-postgraduate-programs/processo-di-ammissione/?lang=en

Read less

At Brighton, we encourage writing that helps readers and writers to understand, shape and connect with the world beyond the classroom. Working with professional writers, you will develop your skills to produce and share stories in a variety of genres.

Through creative workshops, you will partner with supportive lecturers and interdisciplinary postgraduate groups to develop advanced theories and practices that relate to the creative writing process. Both people with and without experience of creative writing should consider applying for this course, which aims to prepare you for a career as a freelancer or portfolio worker.

We have fantastic links with local publishers, writers and creative companies and offer a unique salon series where industry experts offer practical advice and insights. In semester two, you will apply your writing and creative practice in a workplace scenario, while being encouraged to work on your own interests and passions.

If you want to share your work, you have the opportunity to do so through our established student-led anthologies and open mic nights, which form part of Brighton's thriving creative scene.

Why study with us?

• Chance to develop as a portfolio writer and creative practitioner – somebody who can apply good writing to real-world scenarios and work to specific briefs

• A transformative experience that goes beyond looking to get your first novel published, so you can explore copywriting and publishing while nurturing your passion for storytelling

• Guest lectures from publishers and professional writers including Mark Radcliffe and Isabel Ashdown, who runs the Prose Fiction module

• Links with local publishers, writers and creative companies, with placements available across Brighton

• Theatre visits, open mic nights and exciting events, including a short story slam at Brighton festival and writing workshops in Bucharest

• Online journal and in-house creative anthology for you to share your work with other students and the wider community

Areas of study

You will be able to tailor your MA studies to reflect an interest in writing practice, literary theory, community engagement or any combination of these.

We identify the range of modules as intrinsic to catering to diverse creative and intellectual needs and understand that triggers for writing and creative practice can stem from a wide range of places and fields of study.

We have specific modules dedicated to engaging students with the wider Brighton community and local creative industries where they will become a writer in residence and work to link their individual creative practice with a professional scenario.

You will be able to identify teaching and learning opportunities that inspire your creative work and apply this to your professional, academic and personal development and planning.

Syllabus

Core modules:

Practising Rhetoric: The History of Good Storytelling
Creative Writing: Craft and Creative Practice
Research Skills and Training
Dissertation

Optional modules:

Prose Fiction
Creativity module: Placement
The Publishing Process
Poetry: Theory and Craft
Writing the City
The Ethics of Fiction
Twenty-first Century Literature
Performing Gender
Knowing Through Writing
Holocaust Memory
Aesthetics and Philosophy
Cultural Theory
History Making and the Screen Archive South
Grammar and the English Language
Memory and Identity in Postcolonial Cultures
Cultural Memory in Ireland
Gender, Family and Empire
Screenwriting
Auto/Biographical Narrative
Visual Narrative
Cultures of Multimedia Authoring and Web Design
Critical and Media Concepts
Issues and Debates: Introduction to Critical Arts Practice
Traditions of Critical Theory
Critical Readings
Moral Thought and Practice
Globalisation and Culture
Aesthetics and Philosophy
Foundations of Critical Theory
Meaning and Truth
Discourses of Culture
Writing for Academic Publication
Literature and Conflict
Auto/Biographical Narrative Communication, Memory and Communication

Careers and employability

Our Creative Writing MA will develop your confidence with creative and critical writing and enhance your communication skills, which are highly valued in a range of professions including publishing, teaching, creative industry management, marketing, PR, journalism, health and wellbeing.

The ability to write for an audience is also fundamental for people working with social media and the web, and this course will ensure that you are able to produce writing that will be effective in these and other work-based scenarios.

Read less

As elements of mass media converge, a broad understanding of the interconnectedness of the industry becomes increasingly useful.

This course examines key issues of media and communication through core units addressing central aspects of media, followed by your choice of optional units including the media industries, publishing, international cinema and new media.

Further tailor the course to your own interests through two self-directed independent study projects, which can be either a dissertation based on a media research project, or an approved practical project with a critical contextual study.

Intermediate qualifications available:

• Postgraduate certificate – 60 credits at Masters level
• Postgraduate diploma – 120 credits at Masters level

Choose Mass Communications MA at Bedfordshire and:

• Study with specialists in publishing studies, journalism, radio, cinema and new media, using case studies selected from real-world media output
• Explore areas of media including: media theories and methods; world cinema and global media since 1975; representation and reality; designing for the web; media and cyberculture; publishing, culture and technology; online industry and culture and film analysis
• Develop your specialist knowledge and contacts in areas of the media of specific interest to you
• Gain from our 15 years’ research experience and expertise in cinema, new media and journalism
• Benefit from a degree that gives you valuable transferable and relevant skills enabling you to pursue careers in broadcasting, journalism, arts administration, photography, theatre, research, marketing, PR, sales and advertising, design and writing, or enable you to continue to an MPhil or PhD research degree.

Visit the website: https://www.beds.ac.uk/howtoapply/courses/postgraduate/next-year/mass-communications

Course detail

This course examines key issues of media and communication, introducing principles of cultural theories and media research methods, providing a broader understanding of how different aspects of the media interconnect.

Modules

• Current Research In Mass Communications (MED028-6) Compulsory
• Final Project In Mass Communications (MED031-6) Compulsory
• Media And International Development (MED026-6) Compulsory
• Media Institutions Structures And Policies (MED029-6) Compulsory
• Research Methods (MED030-6) Compulsory

Assessment

The core units contain both formative and summative assessments, and it is during these units that students should learn the range of competences and knowledge necessary to succeed on the courses. For their project work students can undertake a traditional dissertation, a piece of applied research, a portfolio of diverse practical work, or some combination of these. The courses utilize essays, special exercises, case studies projects, dissertations, and practical work for assessment as appropriate to the topic.

Careers

The transferable and relevant skills which you will acquire remain in demand in the fields of publishing; copywriting, public relations work; in-house press office positions; teaching; media research; digital media production and academia.

Funding

For information on available funding, please follow the link: https://www.beds.ac.uk/howtoapply/money/scholarships/pg

How to apply

For information on how to apply, please follow the link: https://www.beds.ac.uk/howtoapply/course/applicationform

Read less

Overview

Love writing and reading literature? Want to challenge yourself to develop your craft and technique in a small community of writers?

Our Master of Creative Writing students undertake intensive practical workshops across a range of genres including children’s literature, creative non-fiction, short story, novella, novel and poetry. You have opportunities to apply your skills in professional context projects, and to value-add to your writing with a suite of editing and publishing units. And, if children’s literature is also your passion you can select units from our internationally acclaimed Master of Children’s Literature.

See the website http://courses.mq.edu.au/international/postgraduate/master/master-of-creative-writing

Key benefits

- You will be taught by high calibre teachers including winners of university teaching awards and published writers
- Small group workshops, online or on campus
- Weekly creative writing workshops for peer feedback and discussion
- Create an e-portfolio of your work and learn new skills in our state-of-the art online learning platforms
- Your choice of studying on campus or online
- Flexibility of part-time or full-time study options
- Access to practical, writing intensive units to further develop your skills

Suitable for

Emerging and aspiring writers, communication professionals wanting to explore and develop their creativity, including editors, manuscript readers, technical writers, journalists, secondary and primary teachers, especially English literature teachers.

Recognition of prior learning

Course Duration
- 1.5 year program
Bachelor degree in a relevant discipline;
Bachelor degree in any discipline and work experience in a relevant area;
Work experience in a relevant area.

- 1 year program
Bachelor degree in a relevant discipline and work experience in a relevant area;
Bachelor degree in any discipline and Honours or Graduate Diploma in a relevant discipline;
Honours or Graduate Diploma in relevant discipline and work experience in a relevant area at senior level;
Work experience in a relevant area at a senior level.

- Relevant disciplines
Arts/Humanities, Performing Arts, Visual Arts, Graphic and Design Studies, Communication and Media Studies, Studies in Human Society, Language and Literature, Political Science and Policy Studies.

- Relevant areas
Music or Media industries, production.

English language requirements

IELTS of 7.0 overall (with minimum 6.5 in Reading, 7.0 in Writing, 6.5 in Listening, 6.5 in Speaking) or equivalent

All applicants for undergraduate or postgraduate coursework studies at Macquarie University are required to provide evidence of proficiency in English.
For more information see English Language Requirements. http://mq.edu.au/study/international/how_to_apply/english_language_requirements/

You may satisfy the English language requirements if you have completed:
- senior secondary studies equivalent to the NSW HSC
- one year of Australian or comparable tertiary study in a country of qualification

Careers

Career Opportunities
Graduates launch new careers, freelance or develop and promote their existing careers in the Arts, Media, Education and Training industries, including:
- advertising
- book publishing – editorial, public relations, and copy editing
- corporate, technical and copywriting
- creative authorship – including picture books, young adult fiction, adult fiction, poetry
- secondary, tertiary and continuing education creative writing, literature and English studies teaching
- theatre and film writing and production
- travel, social media, health, arts journalism and magazine writing, online and in print
- TV script writing

Employers
Employers in Arts, Media, Education and Training industries, including government, schools, online and print education and entertainment media, and writing skills to develop your small business.

See the website http://courses.mq.edu.au/international/postgraduate/master/master-of-creative-writing

Read less

The Communications - Professional Writing program prepares you to work as a versatile communications professional. With a focus on assessing audience needs and delivering thoughtful and relevant content, combined with effective project management techniques, you develop the skills you need to write and produce copy for a variety of professional settings and styles.

The innovative Communications - Professional Writing courses encompass a wide range of communications disciplines and vocational skills, including:
-Web copywriting
-Technical writing
-Proposal writing
-Writing for social media
-Content marketing
-Presentations and speech writing
-Content management
-Information design and data visualization
-Digital storytelling

As a student of the Communications – Professional Writing program, you have the advantage of creating a diverse and professional portfolio that includes training modules, complex visual aids (such as infographics), and compelling layouts for many different print and virtual platforms (brochures, newsletters, websites and more). Thanks to your well-rounded training, you will be able to launch a writing career that can go the distance, taking on a variety of roles in both the profit and non-profit sectors.

Career Opportunities

Program Highlights
-The Content Bootcamp, an intensive two-week workshop at the beginning of the first semester, builds on your academic writing skills, polishing your writing for a professional audience.
-A vocational program at its core, Communications – Professional Writing prepares you for a writing career with longevity. As such, every course has you producing professional quality work so that you graduate with a polished and diverse portfolio.
-Unique second-semester course components include creating training modules, implementing training programs, and leading virtual or live training sessions to complement the content and documentation created in first semester courses.
-The Digital Storytelling course, a standout feature, encourages you to think critically about the future of communications, and its role in business, technology and society in general. You have the opportunity to collaborate on a creative communications project, exploring what it means to be a communicator in a digital world.
-A field placement opportunity in the final semester provides you with valuable experiences in a variety of industries. Program faculty works with you to place you in an organization relevant to your long-term career goals.

​​Career Outlook
-Technical writer
-Communications coordinator
-Social media officer
-Editor
-Web copywriter
-Proposal writer
-Instructional designer
-Report writer/business analyst

Areas of Employment
-Arts and culture
-Retail and e-commerce
-Government and non-profit
-Finance
-Marketing
-Software development and IT
-Medicine
-Science
-Web design

Read less

Our MSc in Science Communication combines professional practice, policy studies and cross-disciplinary theory and skills, to offer an academically stimulating experience and a solid grounding for a career.

Developed by academic staff from The University of Manchester's Centre for the History of Science, Technology and Medicine and Manchester Institute of Innovation Research , the programme will feature masterclasses and project support from leading professionals in print, broadcast and online journalism, museums and science centres, public policy and advocacy, specialist public relations and editorial services, project and event management, together with experienced science communicators from across the University.

Aims

Science communication deals with the communication of scientific ideas, practices and issues to diverse audiences. Students on this programme will spend time building up practical communication skills, and thinking about the broad range of challenges that science communicators face. Does science communication matter for society? Whose interests are furthered by science news? What are the ethical issues in the communication of health research? When we talk about public engagement, what kind of public do we mean?
The course considers these questions among others through insights drawn from history, innovation and policy research, media studies, and the first-hand experience of long-serving communicators, and feeds the discussion back into its approach to practical skills.

Special features

This programme provides a framework that enables to students to enhance their academic and 'real world' learning at the same time. By bringing practitioners into the classroom, and enabling students to participate in the many forms of science communication that are happening in Manchester, students gain a good sense of the range of science communication activity, and of the personal, intellectual and professional skills that will support them as they set off in their careers.

Applicants may informally request from the Course Director, or may be sent, examples of study materials to enable them to test their ability to engage effectively with the course.

Teaching and learning

Teaching includes a mixture of lectures, small-group seminars, discussions and practical exercises. Activities will be included in the taught elements, for individual students and for groups. Students will engage with primary and secondary academic literatures, with professional literatures, and with mass media products about science, technology and medicine. Students will learn at special sites of science communication, such as museums, media institutions, and public events. Participation and volunteering will be encouraged so that students can further their own interests alongside the taught curriculum. All students will meet regularly with a mentor from the Centre's PhD community, with a designated personal tutor from among the staff, and, from Semester 2, a dissertation supervisor.

Coursework and assessment

All modules are assessed by academic and practical tasks set in parallel. Students should expect assessments, which are written and spoken, and use a format appropriate to the relevant professional group or medium.

Students may choose their own topic or medium for the many of the assessments. There is a small taught element which is assessed through a formal exam. Assessed work also includes a project created under the supervision of a science communication professional.
The final assessment piece is a substantial piece of original research (the dissertation).

Career opportunities

This programme is intended for students interested in science, technology, medicine, mathematics or engineering who are seeking to work in journalism, science policy, science publishing, medical, environmental and other related campaigning and advocacy groups, public relations in the public and private sectors, museums and science centres, science festivals, or other public engagement fields. It also provides an appropriate grounding for PhD-level research in science communication studies.

Past MSc graduates who took our former science communication pathway in History of Science, Technology and Medicine have gone on to a wide range of relevant posts, including:
-Public Engagement Officer, Centre for Life, Newcastle
-Senior Policy Analyst, Department of Energy and Climate Change
-Director, Scientia Scripta (science-focused copywriting agency)
-Assistant Curator of Technology and Engineering, Science Museum
-Education Assistant, Catalyst Science Centre, Widnes
-Junior Consultant, Six Degrees PR
-Technical Author, Calrec Audio
-Researcher, Pioneer Productions (TV)

Read less

IN BRIEF:

• Study at our state-of-the-art MediaCityUK campus, adjacent to the BBC and ITV, in the heart of the region’s growing media hub
• Learn from lecturers with strong, relevant professional backgrounds and undertake placements in the industry
• Develop the latest digital skills and knowledge that are highly sought-after in today’s global digital workplace
• Based at MediaCityUK
• Overseas study available
• Work/industrial placement opportunity
• International students can apply

COURSE SUMMARY

This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation.You will gain a solid grounding in the theory and practice of Public Relations and Digital Communications, preparing you for a career in this constantly changing and evolving industry.

A key element of the course will focus on content creation – an emerging area within Public Relations and Digital Communication. You will benefit from a multimedia approach, learning how to use different techniques – including social media, video and content management – to optimise the effectiveness of communicating in a digital age.

As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.

You will learn from lecturers with strong, relevant professional backgrounds and have the chance to undertake placements in the industry.

This programme offers you the opportunity to focus on digital communications strategies as well as more traditional public relations practice.

COURSE STRUCTURE

This 12 month postgraduate course aims to produce highly-skilled graduates who are able to operate professionally in today’s PR and digital communication-related industries.

You will develop cutting-edge knowledge and understanding of the role and influence of PR and digital communication within contemporary society, and the demands on and opportunities for PR and digital communication professionals.

This course will involve developing a professional level of practical skills and understanding in the devising and implementation of PR campaign strategies To develop systematic and advanced research techniques for the evaluation and analysis of critical texts and aspects of current research and scholarship at the forefront of the field of Public Relations and digital communications.

In the first trimester, you will study Public Relations & Journalism and Content Creation modules, which will provide a solid basis on which to develop your skills.

The modules you will study in the second trimester are Understanding PR Campaigns, which looks at case studies and strategies, and Professional PR Practice, which incorporates an industry work placement.

In the third trimester, you will work on a Major Project or a Dissertation.

TEACHING

• Delivery will include lectures and presentations, seminars and workshops, aimed at development of students’ understanding of the theory and practice of PR and digital communications.
• Workshops and seminars will explore and develop students’ understanding of PR as an evolving industry. 
• Visiting speakers from within the industry and related sectors.
• Student-led independent research, independent study and project work, such as analysing and devising PR campaigns, will support programme aims and learning outcomes.
• Group work will feature strongly during this programme, with students having the opportunity to work together on real projects as well as evaluating and analysing existing case studies.

CAREER PROSPECTS

Public Relations is one of the fastest growing professions in the UK, employing 62,000 people in 2015.

The importance of the digital economy, and the opportunities and challenges it presents, has been noted by a Lords Select Committee. Its report, entitled Make or Break: The UK’s Digital Future, emphasises the urgent need, at HE level, for industry input, so that graduates are learning job-relevant digital skills. This illustrates the employability value of a postgraduate programme in Public Relations and Digital Communications.

The programme would prepare graduates for work within PR and Digital Communication related industries and feeds into this skills gap in the PR and communications industries. However, it will also provide key transferable skills that are increasingly sought after in today’s job market.

Graduates may go on to secure jobs in the PR and digital communication sectors and also undertake roles in content creation – for example, copywriting, SEO and analytics

LINKS WITH INDUSTRY

Students will be encouraged to take advantage of work placement opportunities which will also be available as part of the programme and there will also be a focus on working with industry partners. We have links with the Chartered Institute of Public Relations (CIPR) as well as a number of organisations (NHS, BBC, ITV, Salford Red Devils, Sale Sharks Rugby Union Club, Manchester United and Manchester City Football Clubs, plus independent PR and Comms agencies), which could be developed further to incorporate more PR, social media and digital communications roles.

FURTHER STUDY

Graduates can undertake a postgraduate degree by research at MPhil (two years full-time) or PhD level (three years full-time). This could occur in any field of communications, journalism and media. At Salford the Communication, Cultural & Media Studies Research Centre and the International Media Research Centre contain a range of internationally leading academics able to supervise research degrees in their broad field.

For more details, visit:

http://www.smmp.salford.ac.uk/international-media-centre

http://www.smmp.salford.ac.uk/page/communication-cultural-and-media-studies

Read less

The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications.

The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the work place.

WHAT WILL I LEARN?

This course gives you the opportunity to:
-Develop both cognitive and practical skills in advertising and marketing
-Study a variety of advertising and marketing topics which includes creative development, copywriting, brand management and development, media consumption and selection and communications management
-Have the option of enrolling on the internship programme, providing the opportunity to undertake a workplace project on behalf of an organisation

At the start of the course all marketing students will study a common core:
-Consumer behaviour
-Principles of marketing
-Marketing communications
-Information acquisition and analysis

After this students will study specific modules. This provides an opportunity to select from a range of topics, including e-marketing and services marketing. So whether you are interested in strategy, internationalism, contemporary theory or communications, the Coventry University Business School postgraduate marketing suite offers you an outstanding opportunity to enhance your career prospects.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MA Advertising and Marketing is suited to graduates seeking career development and opportunities in marketing agencies or marketing positions in organisations which include creative advertising development responsibilities. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development working with the leading organisations worldwide such as Jaguar Landrover, Zurich and many others.

Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.

With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).

WORK PLACEMENTS

As part of the Advertising and Marketing MA degree students have the option of enrolling on the internship programme. This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successful completion of all Semester 1 modules including research methods at the first attempt
-CV shortlisting: submit a CV which will be used for competitive shortlisting by the internship panel
-Presentation: prepare and successfully deliver a formal presentation
-Interview: interview with the University internship panel

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Read less

On this commercially focused course you'll develop the core skills you need to write flexibly and effectively.

Whether it's fiction, non-fiction, marketing copy, magazine features or screenplays, you'll learn how to tailor your work to competitive and fast-moving markets, developing a high-quality portfolio along with the confidence and professionalism you need to forge a successful career.

The course is taught entirely by practising writers and editors, and you'll also benefit from Falmouth's outstanding connections across the writing and publishing sector, with opportunities to learn from many leading writers and publishing industry insiders. Through a wide range of projects, live briefs and assignments, you'll discover your strengths as a writer, explore media and audience, and learn how to develop and pitch your ideas – all setting you up to excel as a professional writer.

The MA has a strong reputation for giving talented writers the skills needed to build a viable career. That's because we recognise that only by working to exacting, real-world standards can you rise to the tough demands of life as a writer.

You'll be immersed in the world of writing from the outset, learning how to create compelling narratives and voices before going on to apply these techniques to the specialist areas of your choice. You'll gain in-depth understanding of the content industry, and of how to raise your own professional profile within it. You'll be part of a lively and supportive community of fellow writers.

On graduation you'll be primed to tackle the writing industry head on – with a portfolio and accomplished working style ready to impress potential employers and meet any writing challenge.

Visit the website https://www.falmouth.ac.uk/professionalwriting

Building professional experience

From day one, you'll be supported in shaping your work for publication. Many students succeed in placing work in both local and national publications while still on the course.

During the second half of the MA, you'll be encouraged to identify and undertake writing-related work experience that can feed into your industry-focused research project.

In previous years, students have secured placements with many leading publishers, media organisations, copywriting agencies, magazines and newspapers, often leading to ongoing work after graduation.

How the course is taught

The MA is structured around a mix of seminars, lectures, real-world briefs and practical workshops, along with your own self-managed work. You'll work individually and in teams, collaborating with other media professionals and developing your own projects and business ideas. Critiquing will form a valuable part of your learning experience.

As successful practising writers themselves, your tutors will expect you to take a disciplined and professional approach to your work.

Course outline

The full-time MA course runs over 45 weeks. If you're interested in developing an MA project related to your job, this may well be possible.

Enhanced learning opportunities

We are delighted to host the Writers in Residence programme. Matt Haig is Writer in Residence in 2015 whilst Lionel Shriver joined us in 2014 and Owen Sheers, poet and playwright, was here in 2013. Philip Marsden, novelist and non fiction writer launched the scheme in 2012.

Students have the opportunity to attend the London Book Fair and Port Eliot Festival.

The course is delivered across three study blocks:

- Study Blocks 1 & 2

You'll start by developing your core writing skills across a range of formats, then choose two specialist options from a selection that includes Fiction, Non-fiction, Scriptwriting, and Business & Editorial Writing – building a portfolio that showcases your abilities.

To help guide your choice of specialism, you'll take a module that looks at how writers work in different areas of the content industry. You'll also learn how to use the web and social media to build a profile as a writer.

After completing your specialist options, you'll take a module in research skills. As part of this, you'll carry out industry-focused research and develop a proposal for a longer creative project – your MA project.

- Study Block 3

In the final part of the course, you'll work independently on this project, supported by a specialist tutor. To accompany your project, you'll write a contextual essay focusing on an aspect of your writing practice.

Facilities

- Our library offers access to a wide range of online resources
- Our Media Centre has industry-standard audio/video recording and editing equipment
- Course-specific Virtual Learning Environment

Assessment

- Formal assessment and feedback at the end of each module
- Final assessment is largely based on your extended creative project, which is accompanied by a contextual essay

Careers

Our graduates have forged careers across the publishing and content industry. Potential careers include:

- Full-time author
- Entertainment blogger
- App content creator
- Freelance journalist
- Website editor
- Business writer
- Script editor
- Press officer
- Playwright

Interview and selection process

When you apply, we will ask you to send us a sample of your work along with your application. This could be an unpublished (or published) short story, screenplay, report, journalistic feature, novel extract or anything else that demonstrates your aptitude for writing. If the course team feels you have potential, we'll invite you to interview. We value meeting you in person but Skype interviews can be arranged if this isn't possible.

Find out how to apply here - https://www.falmouth.ac.uk/apply

Read less