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Masters Degrees (Copywriter)

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On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Read more
On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Simulating the advertising industry, you'll work in art director/copywriter partnerships to devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio.

From idea conception to delivery, you’ll learn how to work to a client's brief and present your ideas effectively. As a member of Design & Art Direction (D&AD) – the industry's most influential body – the course gives you the opportunity to exhibit your work at the New Blood competition and meet key industry figures, whilst workshops and placements at top international agencies will equip you with the contacts and understanding to win the job you want after graduation.

Based on real agency briefs, you'll undertake the strategic planning, conceptual thinking and execution skills – visual and written – necessary to turn a business objective into an engaging, relevant, coherent campaign. Starting with 'traditional media' (posters, press, radio and TV), the course builds your capabilities to encompass the latest online and social media techniques needed to reach diverse target groups in a dynamic multimedia environment. Identifying and understanding the relevant target audience is critical to a successful campaign, so we'll encourage you to consider the impact of your work within ethical, economic, psychological and socio-political frameworks. You'll also gain the critical understanding which underpins the work of the mature, reflective, professional practitioner.

Students on the course win prestigious awards year after year, in industry competitions including D&AD and YCN.

MA Creative Advertising is a founder member of the D&AD university network.

The Institute of Practitioners in Advertising (IPA) supports our intensive MA Creative Advertising course, which mirrors professional life in an agency creative department as closely as possible. By teaching you to think strategically and to write and art direct advertising across all media, we will help you to develop the skills, knowledge and confidence required for a successful career.

We regularly update a blog to give you a better feel for the course:

Web: MA Creative Advertising blog (http://theschoolofcommunicationdesign.wordpress.com/category/ma-creative-advertising/)

Visit the website https://www.falmouth.ac.uk/creativeadvertising

Building professional experience

A unique feature of the MA, our London Study Week puts you at the heart of the creative advertising industry, building knowledge and making contacts. What's more it will give you a vital and thorough grounding in agency structure and how it corresponds and responds to clients' business. We also visit a leading headhunter, who'll show you a variety of portfolios that demonstrate best practice in terms of creativity and winning jobs.

Our graduates are employed worldwide by agencies, media companies and in-house advertising units such as DDB, Wieden & Kennedy, BBH, the BBC, Saatchi & Saatchi, Havas Worldwide, Figtree, Ogilvy One, Dyson, VCCP, Mindshare, Leo Burnett, TBWA, Agency Republic, McCann-Erickson, Publicis and 180 Amsterdam.

To read about some of our recent student successes in the ad industry, see the section entitled Alumni Profiles.

How the course is taught

You'll be taught in small groups, through individual and team tutorials, seminars and workshops, supported by lectures from key figures in advertising and related media. The course replicates the experience of working in a typical full-service agency and your project work will be delivered within that context. As well as working individually, you'll work in copywriter/art director pairs and groups to strengthen your communication and negotiation skills. Our Virtual Learning Environment provides information to assist you with research and project work.

Course outline

This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks:

- Study Blocks 1 & 2

Study Block 1 focuses on strategic thinking as the first step in fulfilling clients' briefs. If your specialism is art direction, you'll learn vital layout and typography skills, as well as developing your appreciation of photography, film, illustration and fine art, and their application to advertising. For copywriters, a range of practical projects will further your writing skills, helping you write in a clear, lively and visual style to stimulate your audience.

During London Study Week, we visit a number of major advertising agencies (see Building professional experience).

- Study Block 3

In Study Block 3, you'll produce a portfolio that will help your transition into this competitive industry. Working with a partner – copywriter or art director – your portfolio can include live projects negotiated with agencies and clients, supported and advised by the course team.

The course's practical elements are substantiated by theoretical studies in Visual Culture & Communication, where you'll research and analyse advertising within changing cultural contexts. The Applied Technology unit gives you hands-on IT training, including using software packages like InDesign, Photoshop, imaging, file conversion, typography and web development.

MA Creative Advertising course map (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_course_map_0.pdf)

Facilities

- Full IT facilities
- Course-specific computer suite
- Large Mac suite where most of the IT lectures take place

Assessment

- Assessment at the end of each study block
- Combination of visual, verbal and written assignments
- Final, external assessment takes place in September

Careers

Potential careers include:

- Copywriter, art director or creative director
- Strategic planner
- Marketing director, communications officer or event manager
- Web content producer
- Research and further education

Interview and selection process

Along with your application form you will need to send us at least three other pieces of creative work and answer the creative brief (below). Your creative work samples can be anything you feel is appropriate such as creative writing, photographs, videos, drawings, films, 3D work.

MA Creative Advertising creative brief (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_creative_brief_2015.pdf)

Once you have applied the course team will assess your application. If we think you have the potential to study at Falmouth we will invite you to an interview. We would really like to see you in person but we can hold a telephone interview if this is not possible. Where possible we like to interview at our postgraduate open days, but we do hold interviews throughout the year.

Find out how to apply here - https://www.falmouth.ac.uk/apply

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This MA programme introduces students to major works of 19th and 20th-century British, French and American writers and provides a context for those works in philosophical and technological developments of the period. Read more

This MA programme introduces students to major works of 19th and 20th-century British, French and American writers and provides a context for those works in philosophical and technological developments of the period. The programme explores a wide range of genres and authors and encourages the development of independent research skills.

About this degree

The core module develops a close reading of works by writers of the period, while the optional modules offer the opportunity to analyse some of the technologies, media, philosophical perspectives and art forms whose development during the 20th century has made itself felt in modernist and postmodernist writing.

Students undertake modules to the value of 180 credits.

The programme consists of one core module (60 credits), three optional modules (60 credits) and a research dissertation (60 credits).

Core module

  • Authors (including Gustave Flaubert, D.H. Lawrence; T.S. Eliot, James Joyce, Virginia Woolf, Ralph Ellison, Alfred Hitchcock, Sylvia Plath, Toni Morrison, Alan Hollinghurst, David Foster Wallace). Please see UCL English website for more.

Optional modules

  • The majority of students elect to take Contexts, which explores the relationship between modern culture and the city from the 1860s to the present day, and may include the following topics:
  • The Body and Technology
  • Catastrophe and the City
  • Psychogeography
  • Class and the City
  • The Harlem Renaissance
  • Hollywood Fiction
  • Queer Fictions and the City
  • Students then take further optional modules. Options available change every year, but in recent years have included:
  • Contemporary Poetry
  • American Counter-Culture
  • 21st Century Fiction
  • Modernism, Sex and Redemption
  • Afrofuturism
  • Inventions of Cinema
  • Marxist Aesthetics in the 20th Century
  • Cultures of Chance: Accident, Error, and Catastrophe in post-1945 Literature and Culture
  • Global Anglophone Literature

Dissertation/report

All MA students undertake an independent research project which culminates in a dissertation of 12,000 words.

Teaching and learning

Each module is taught through a weekly seminar. Assessment is through take-home written examination, essays and the research dissertation.

Further information on modules and degree structure is available on the department website: English: Issues in Modern Culture MA

Careers

The programme is an ideal preliminary stage to doctoral research and candidates who obtain the MA and have found a promising subject requiring further study are encouraged to apply to the UCL MPhil/PhD programme.

Recent career destinations for this degree

  • Assistant Editor, Bloomsbury Publishing
  • Commissioning Editor, CIPD (Chartered Institute of Personnel and Development)
  • Copywriter / Strategist, Zenith Optimedia
  • Researcher, AMVBBDO
  • Copywriter, Freelance Copywriter

Careers data is taken from the ‘Destinations of Leavers from Higher Education’ survey undertaken by HESA looking at the destinations of UK and EU students in the 2013–2015 graduating cohorts six months after graduation.

Why study this degree at UCL?

UCL English has an outstanding record for research; many staff publish in mainstream as well as academic media: some are regular reviewers for newspapers and periodicals.

Excellent facilities are provided by the UCL library. It has several important holdings including the James Joyce Collection and the George Orwell Archive.

Our graduate students have access to an incomparable range of archives and libraries, including Senate House Library and the British Library, both of which are nearby.

Research Excellence Framework (REF)

The Research Excellence Framework, or REF, is the system for assessing the quality of research in UK higher education institutions. The 2014 REF was carried out by the UK's higher education funding bodies, and the results used to allocate research funding from 2015/16.

The following REF score was awarded to the department: English Language & Literature

85% rated 4* (‘world-leading’) or 3* (‘internationally excellent’)

Learn more about the scope of UCL's research, and browse case studies, on our Research Impact website.



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The idea of the Specializing Master comes from the profound change of the Brand system, a change that has put into crisis the traditional communication systems. Read more

The idea of the Specializing Master comes from the profound change of the Brand system, a change that has put into crisis the traditional communication systems.

The Specializing Master is aimed at those who wish to do creative work with contemporary professional skills according to the profound transformations that communication professions are facing in the transition from Advertising to the new Brand Communication System.

To prepare young designers to deal with this new scenario, creative communication projects for traditional and new media will be proposed, under the direction of Creative Directors of the most important Italian and international communication agencies.

During the Specializing Master, students will acquire the necessary skills to start a career as Art Director or Copywriter in communication agencies as Digital Art Director, Digital Copywriter, Content Creator, with the ability to interact with all the processes and professional figures within the workflows. During the lessons will be presented an overview of other professions that, in synergy with the creative department, contribute to the implementation of Brand Communication Projects such as Strategic Planner, Project Manager, Social Media Strategist, Community Manager The Tv Producer.

http://www.polidesign.net/mac



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This interdisciplinary MA is taught on an interdepartmental basis by staff who cover an exceptionally wide range of expertise. The flexible nature of the programme enables students to develop their own interests whilst gaining a thorough understanding of modern literary theory and comparative literature. Read more

This interdisciplinary MA is taught on an interdepartmental basis by staff who cover an exceptionally wide range of expertise. The flexible nature of the programme enables students to develop their own interests whilst gaining a thorough understanding of modern literary theory and comparative literature.

About this degree

Students develop a thorough understanding of modern theories of literature, the contexts of literature and the interaction between literatures, and gain practical experience in comparative literary studies. The programme also develops the critical and analytical skills necessary for research in this field.

Students undertake modules to the value of 180 credits. There are two pathways through the programme: taught and research.

Taught: two core modules (60 credits), two optional modules (60 credits), and a dissertation (60 credits). Research: two core modules (60 credits), one optional module (30 credits), and a dissertation (90 credits).

Core modules

  • Modern Literary Theory
  • Comparative Literary Studies

Optional modules

  • Revolutions in Literature: Writing China's Twenthieth Century
  • Apocalypse Literature
  • Consumer Culture in Literature
  • Readings in Twentieth Century Chinese Literature and Culture: Family, Childhood, Gender
  • Performance, Visual Media and Popular Culture in Africa
  • Theoretical Issues in history and Literature
  • Language, Culture & History
  • Topics in Cultural Studies
  • Translation Studies
  • Comparative Medieval literature
  • Literary and Cultural Theory
  • All Quiet on the Eastern Front: Culture, Politics, and Everyday Life in Central and Eastern Europe from Stalin to Present
  • Literatures of Rupture: Modernism in Russia and Eastern Europe
  • Modern Chinese Literature in Translation
  • Introduction to Hermeneutics: How to Read and Interpret Texts

Dissertation/report

All students undertake an independent research project which culminates in a dissertation of 12,000 words (taught pathway) or 18,000 words (research pathway).

Teaching and learning

Teaching and supervision are organised on an interdepartmental basis. Teaching sessions are envisaged as interactive, with a limited amount of lecturing and an emphasis on student participation and critical discussion. Assessment is based on a combination of shorter and longer essays and the dissertation.

Further information on modules and degree structure is available on the department website: Comparative Literature MA

Careers

Publishing, academic teaching, research and journalism are the most common destinations for graduates with an MA in Comparative Literature but the civil service, teaching or employment as a translator or copywriter are becoming increasingly attractive alternatives.

Recent career destinations for this degree

  • Digital Co-ordinator, Institute of Contemporary Arts
  • Children's Books Editor, Hachette-Phoenix
  • Junior Copywriter, J. Walter Thompson, Athens
  • Freelance Journalist, CNN
  • PhD in French, University of Oxford

Careers data is taken from the ‘Destinations of Leavers from Higher Education’ survey undertaken by HESA looking at the destinations of UK and EU students in the 2013–2015 graduating cohorts six months after graduation.

Why study this degree at UCL?

With its exceptional range of modern and ancient languages and cultures, UCL provides a comprehensive environment for comparative literary study.

Departments housed in the Faculty of Arts & Humanities cover Danish, Dutch, English, French, German, Ancient Greek, Hebrew, Icelandic, Italian, Latin, Norwegian, Spanish, Swedish and Yiddish. The School of Slavonic and East European Studies (SSEES) deals with all the major languages, literatures and cultures of Central and Eastern Europe. A co-operation agreement with SOAS, University of London, covers teaching as well as research and ensures global coverage.

Many UCL staff have comparative and interdisciplinary research interests in addition to their subject specialism. We are particularly interested in innovative approaches to literary and cultural studies, and in research with a comparative, cross-cultural, and interdisciplinary focus, including research in the following fields: literary and cultural theory, material and visual cultures, reception studies, themes and genres, cultural history, comparative gender and performance studies, translation studies, diaspora and migration studies, and new media.

Research Excellence Framework (REF)

The Research Excellence Framework, or REF, is the system for assessing the quality of research in UK higher education institutions. The 2014 REF was carried out by the UK's higher education funding bodies, and the results used to allocate research funding from 2015/16.

Learn more about the scope of UCL's research, and browse case studies, on our Research Impact website.



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With the advancement of communication technology and growing political awareness of globalisation, the impact of transnationality on our social, cultural and economic lives has increased dramatically. Read more

With the advancement of communication technology and growing political awareness of globalisation, the impact of transnationality on our social, cultural and economic lives has increased dramatically. This MA is a cross-disciplinary programme taught by specialists from different UCL faculties.

About this degree

This MA focuses on the transnational movement of people, ideas and goods on a global scale, and the impact of such connections on our social, political and cultural worlds. Approaching transnationality as a historical and contemporary phenomenon, students will be taught by specialists in human rights, international relations, economics, health and migration.

Students undertake modules to the value of 180 credits.

The programme consists of the core module (30 credits), compulsory modern language modules (up to 30 credits), optional modules (up to 45 credits) and a research dissertation (90 credits).

Core modules

  • Approaches to Transnational Studies: core readings, social theory and case studies
  • Modern Language Module: from Beginner's to Advanced Level

Optional modules

Students select up to three optional modules from a list that may include:

  • Cultural Exchange: Methods and Approaches
  • Consumerism and Globalisation
  • International and EU Refugee Law
  • Economics of Transition
  • Population and Development
  • Migration and Transformation
  • Comparable Peace Processes
  • Security, Identity, Polarity
  • Anthropology of Art and Design
  • Practical Documentary Filmmaking
  • Nations and States in Transnational Perspective
  • Globalisation in the 20th Century
  • People and Populations: an Interdisciplinary Perspective
  • History and Theory of European Integration
  • Globalisation and Latin American Development: Latin America in the 21st Century

This list is indicative only; not all modules are taught every year.

Dissertation/report

All students undertake an independent research project written up as a dissertation up to 15,000 words.

Teaching and learning

The programme is delivered through a combination of lectures and discussion seminars. Assessment is through unseen examinations, oral presentations, written coursework and the research dissertation.

Further information on modules and degree structure is available on the department website: Transnational Studies MA

Careers

The programme will equip students for further academic study of transnational developments. It will also position students at an advantage for careers with international organisations, the development sector and NGOs. 

Recent career destinations for this degree

  • Account Executive, Ogilvy & Mather
  • Freelance Copywriter, Freelance Copywriter
  • Researcher, ReSeT
  • Community Development Intern, Westway Trust
  • Consumer Services and QA Manager, LeapFrog Toys

Employability

The programme is strongly focused on career opportunities for students, particularly within NGOs, the charity sector, international organisations and development. Debates, small group seminars and tutorials help students to acquire strong presentation and negotiation skills for their future career. Likewise the analytical and research skills gained by students on this programme are highly valued by employers from a range of industries. There are many additional activities available, both within the department and the wider UCL community, to help students focus on employability skills whilst they are here, for example departmental careers talks and networking opportunities with history alumni.

Why study this degree at UCL?

This cross-disciplinary programme is hosted by UCL's Centre for Transnational History, one of the UK's leading hubs for transnational research. The degree draws on research and teaching expertise from across UCL, offering optional modules that are taught by social scientists, historians and geographers, together with specialists in languages and area studies, law, politics and international health.

UCL is situated in the heart of London, one of the world's leading centres of cultural exchange, and home to numerous international organisations and NGOs. Within walking distance of institutions such as the British Library and the School of Advanced Study, UCL offers excellent conditions for transnational research.



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We are one of the strongest English departments in the UK with an excellent reputation for high quality research. Our Postgraduate students are an important part of our research community, and if you choose to join us at Exeter then you will be too. Read more

We are one of the strongest English departments in the UK with an excellent reputation for high quality research. Our Postgraduate students are an important part of our research community, and if you choose to join us at Exeter then you will be too.

There are many reasons why you might choose our English Literary Studies MA. If you are thinking about taking your study of English to the next level in preparation for a PhD then our Department has the knowledge to give you the high level training you need to set you on that path. If you are a recent graduate looking to stand out in the job market, already working but want to develop further, or simply looking to take your passion for English to the next level then we have the strength and depth of specialisms to fit your interests.

Our Library and Special Collections offer modern study facilities and a vast amount of original source material, and if you’re interested in film or visual culture then the on-site Bill Douglas Cinema Museum is an invaluable resource.

You can choose to study one of the specialist pathways we have chosen to match the Department’s strengths or you can take an open pathway and tailor your own programme from our wide range of modules.

Specialist pathways include:

Modules

Each Pathway has compulsory and optional modules some of these are listed here;

  • The Cultures of American Modernism;
  • Beyond the Border: The Politics of Place in Contemporary North American Literature and Culture;
  • Criticism and Theory: Critical and Literary Theory in a Global Context;
  • Revival and Return: Using the Past from Pope to Keats;
  • Body and Identity; Sense, Sensation, and Cinema;
  • Hearing Film: Film Sound and Music;
  • Country City and Court Renaissance Literature 1558-1618;
  • Bodies Politic: Cultural and Sexual Politics in England, 1603-85;
  • From Orientalism to Globalization: Debates in Postcolonial Studies;
  • Beyond the Border: The Politics of Place in Contemporary North American Literature and Culture;
  • Making Progress? Literature in a Changing Environment 1830-1870
  • Empire, Decadence and Modernity: Literature 1870-1910.

Constituent modules and pathways may be updated, deleted or replaced in future years as a consequence of programme development. Details at any time may be obtained from the Department website at http://humanities.exeter.ac.uk/english/postgraduate/ .

Careers

In recent years the positions some of our graduates have gone on to include: Copywriter; Marketing Assistant; Assistant Editor; Publishing Assistant; Editorial Assistant; Freelance Journalist and Writer



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The Creative Writing programme at Glasgow has gained an excellent reputation amongst writers, agents and publishers. It is perfect for talented and aspiring writers who want to develop their craft, take risks in their work, and gain creative and critical skills; all as part of a supportive community of fellow writers. Read more

The Creative Writing programme at Glasgow has gained an excellent reputation amongst writers, agents and publishers. It is perfect for talented and aspiring writers who want to develop their craft, take risks in their work, and gain creative and critical skills; all as part of a supportive community of fellow writers. Skills gained in the study of Creative Writing may lead to career opportunities in literary and cultural fields such as editing, publishing and arts development.

Why this programme

  • Our dedicated teaching staff comprises successful and well-regarded writers who work in and encourage a variety of genres and forms.
  • We have strong links with literary agents and publishers, and an impressive number of our graduates are published and acclaimed authors.

Programme structure

The MLitt in Creative Writing is directed at those who are already engaged in writing. The programme’s clear three-part structure, focused on creative, critical and practical issues, distinguishes it from others offered in the UK.

The programme structure covers:

Semester 1

  • Creative workshops and guest speakers
  • Reading as a writer (Craft & Experimentation 1)
  • Copyright, publishing and the culture of reception (Editing & Publication 1)

Semester 2

  • Creative workshops and guest speakers 
  • Experimentation (Craft & Experimentation 2)
  • Editing the twenty-first century: editorial project (Editing & Publication 2)

These courses have been developed to:

  • encourage you to experiment with a range of voices, techniques and genres alongside a consideration of major creative and editorial engagements from the modern through the contemporary period.
  • provide a space to undertake extended portfolios of creative and editorial work.
  • familiarise you with the writing context (audience, publishing in all its forms, the legal framework, modes of transmission); help you develop a critical understanding of diverse creative, theoretic and critical texts through consideration of major creative and editorial engagements in modern and contemporary writing.
  • and most importantly, to help you develop the discipline of regular writing by providing a stimulating workshop and tutorial environment in which writing skills can be acquired, discussed and honed.

Your portfolio, consisting of fiction, poetry, creative non-fiction, or script-writing, is at the heart of the summative assessment.

Glasgow is a city known for its culture and our students are involved in festivals, events, radio and literary magazines.

Career prospects

Graduates have gone into writing, journalism, publishing, and many other professions.

Many of our students have gone on to become published authors. You can find a list of alumni on our Creative Writing subject pages. Others have been published in magazines and journals, or have had their work produced and broadcast on radio and television. A number of our graduates have won or been shortlisted for major prizes for poetry, short fiction and fiction including the Dundee Book Prize, Booker Prize, Bailey’s Women’s Prize, Orange Prize, Fish Short Story Award, Bridport Prize, McCash Scots Poetry Competition, Macallan and Canongate short story awards, Saltire Awards, Scottish Book of the Year Awards. 

Positions held by recent graduates include Managing Director, Freelance Writer, Editor, Programme Manager, Author, Copywriter, Author and Community Arts Worker.



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Popular with recent graduates looking to sharpen their expertise and with professionals entering the public relations field, this course will provide a thorough grounding in public relations theory and practice, making it the ideal springboard for advancing your career. Read more

Popular with recent graduates looking to sharpen their expertise and with professionals entering the public relations field, this course will provide a thorough grounding in public relations theory and practice, making it the ideal springboard for advancing your career.

You will gain a solid grounding in all the key concepts, techniques and skills needed to progress into an effective PR practitioner. Your course will enable you to develop your strategic thinking skills and you will become an effective communicator. As well as learning how to plan your PR activity effectively, you will explore issues surrounding media relations and the latest approaches social media.

You will be taught at one of the most established centres for education and research in the field of public relations in Europe, and you will have access to our full range of specialist resources and our Library which is open 24/7 throughout the year.

Course Benefits

Our University enjoys an international reputation as a leading centre for public relations education. Professor Ralph Tench and subject leader Liz Yeomans edited what is now one of the world's best-recognised and popular textbooks on the subject. All staff are experts in their own right, offering you an opportunity to be taught by the best of the best, and our links with industry, regionally, nationally and internationally, mean that the qualities of our successful students are recognised everywhere.

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.

Core modules

  • Managing PR (professional knowledge)
  • Professional Development (personal development)
  • PR in Action (vocational skills)

Job prospects

If you are already working in public relations or communications then you may be able to gain promotion or advancement either during the course or shortly after completing it. This course prepares you for the CIPR Diploma programme, and to our MA International Communication, MA Public Relations & Strategic Communication or MSc Corporate Communications courses. Alternatively you could go on to roles such as PR officer, publicist and communications executive across any industry.

  • Public Relations Assistant
  • Press Officer
  • Digital Media Executive
  • Copywriter


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The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Read more
The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences.

The MSc in Marketing Communications will give you a solid grounding in marketing, while also allowing you to position yourself as a marketing communications specialist. Whether you choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help you gain the skills and insight needed to establish yourself confidently in this field.

Course detail

This course can be taken as a one-year full-time programme, which is ideal if you are at the start of your marketing career. It is also of particular interest to professionals in the creative sector, who can choose to take the flexible part-time route, if they wish to study without taking a career break.

We take a structured approach to developing the professional skills you need to be successful in this field. This includes both intellectual skills exploring different ways of thinking; and practical skills, such as communication, numerical and presentation capabilities.

The course draws heavily on real-world issues, so you will learn the theory but also how to apply it to real-life situations. You will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where you can work on real marketing problems.

Modules

Core modules:

• Contemporary Marketing Practice
• Strategic Marketing Planning
• Principles of Marketing Communications
• Marketing Analytics
• Research Methods for Marketing
• Digital Marketing
• Corporate Communications Dissertation Research Methods

Optional modules:

You will choose one additional subject from the optional modules* below:

• Customer Relationship Management
• Social Marketing Principles and Policy
• Promotion and Society

* The availability of optional modules is subject to demand.

Dissertation

In addition to these modules, your dissertation gives you the chance to research an area of marketing communications that is of particular interest to you and of relevance to your career or company. You will have the choice of working on an academic-type dissertation or a work-based one, where you will work on a live communications project.

You will attend a number of dissertation workshops to provide you with the research training sufficient to produce a quality dissertation.

Format

This is a 'conversion' Masters course, and we assume no prior study of marketing communications. You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises, case studies and presentations with an emphasis on independent learning to develop your problem-solving skills.

You will also have access to a range of study materials online through our virtual learning environment. This includes online lectures, five-minute 'talking head' discussions and other syllabus-related material to support your learning.

Assessment

Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.

Careers / Further study

Getting the right message across to the right people is fundamental to business success and those with expertise in marketing communications are always going to be in demand in roles such as advertising copywriter, PR manager, direct marketing executive, senior brand manager, account manager and marketing communications manager.

If you are already working in the sector, the course will help you take that vital step up the ladder or move into a more specialist role. Graduates of this course have gone on to work with employers such as Creative England, SCISYS and Telefónica UK. Many of our graduates also go on to further academic study by embarking on a PhD.

How to apply

Information on applications can be found at the following link: http://www1.uwe.ac.uk/study/applyingtouwebristol/postgraduateapplications.aspx

Funding

- New Postgraduate Master's loans for 2016/17 academic year –

The government are introducing a master’s loan scheme, whereby master’s students under 60 can access a loan of up to £10,000 as a contribution towards the cost of their study. This is part of the government’s long-term commitment to enhance support for postgraduate study.

Scholarships and other sources of funding are also available.

More information can be found here: http://www1.uwe.ac.uk/students/feesandfunding/fundingandscholarships/postgraduatefunding.aspx

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Now is the perfect time to gain the extra qualifications and knowledge to get ahead in the UK PR and communications sector – a 2016 report by the Public Relations and Communications Association (PRCA) demonstrated that the industry is worth £12.9bn, over £3bn more than previous figures in 2013. Read more

Now is the perfect time to gain the extra qualifications and knowledge to get ahead in the UK PR and communications sector – a 2016 report by the Public Relations and Communications Association (PRCA) demonstrated that the industry is worth £12.9bn, over £3bn more than previous figures in 2013.

Learning from lecturers who have worked with the likes of WWF, HSBC and Fred Perry, you’ll develop the expertise you need to create communications campaigns across digital, social, TV and print media. Video-making, copywriting and more are taught alongside the strategic planning skills that are needed to succeed in the modern workplace, a combination that makes this course ideally suited to ambitious young professionals keen to get ahead in their chosen career.

You will have access to facilities described by the Broadcast Journalism Training Council as among the very best in the country – our Media Centre includes professional-standard film, TV, music and news studios as well as editing suites, Mac equipment and production galleries.

As well as benefitting from our lecturers’ professional experience and contacts, you can gain insight from our large network of alumni, with former students returning for guest lectures covering many subjects including celebrity, sport, agency, and NGOs.

Study style

This degree is very hands-on, including a lot of practical learning supported by a strong spine of academic theory.

Industry links

Our staff have professional experience in the communications industry. Lecturers have worked for top agencies such as Blue Rubicon which created #ThisGirlCan, and our list of tutors also includes the former editor of celebrity magazine, Star and the former senior communications manager at international environmental charity Earthwatch.

Careers

  • PR Executive
  • Communications Executive
  • Copywriter
  • Social Media Executive
  • Account Manager


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The MA in African Studies provides an unrivalled programme of advanced modules on Africa; one of the world’s most fascinating and challenging regions. Read more
The MA in African Studies provides an unrivalled programme of advanced modules on Africa; one of the world’s most fascinating and challenging regions. The opportunity for interdisciplinary study of the continent is a particular advantage of the degree. Students can choose from a range of about 30 modules in fourteen disciplines. Our former students have chosen to study Africa at this level for a wide range of reasons. For some a deep interest in the history and culture or political economy of a particular region is sufficient motivation, but for many students the programme has, in addition, been followed with the intention of furthering their career opportunities. Some go on to work either in Africa or in fields related to Africa. The opportunity to combine study of particular African subjects with an African language is very useful, although some evidence of competence in learning a foreign language is usually required.

Visit the website http://www.soas.ac.uk/africa/programmes/maafstudies/

Structure

Students take three taught module units, one of which is considered a major, and complete a 10,000-word dissertation related to the major.

As the emphasis in the Regional Studies programmes is on interdisciplinary study, students are required to select their three module units from more than one subject. One module unit may be made up of two 0.5 unit modules. The subjects of the programme are: Anthropology, Art, Economics, History, Law, Literature, Media, Politics, Religious Studies, and Language.

The two minor module units can be taken in the same subject (but different to that of the major), or two different ones.

A language module can only be taken as a minor, and only one language module can be taken.

Candidates who wish to take a language at other than introductory level will be assessed at the start of term to determine which is the most appropriate level of study.

When applying, applicants are asked to specify their preferred major and minor subjects, and asked to give alternative choices as practical considerations such as time tabling and availability of modules may limit freedom of choice.

Once enrolled, students have two weeks to finalise their choice of subjects and have the opportunity of sampling a variety of subjects through attending lectures etc.

All modules are subject to availability.

MA African Studies- Programme Specifications 2012/13 (pdf; 31kb) - http://www.soas.ac.uk/africa/programmes/maafstudies/file80693.pdf

Teaching & Learning

Teaching is normally provided by lecture or seminar and students are required to attend such classes. Each student will be assigned a supervisor in connection with his or her dissertation.

- Lectures and Seminars
Most modules involve a 50-minute lecture as a key component with linked tutorial classes. At Masters level there is particular emphasis on seminar work where students may be expected to make full-scale presentations for units they take.

- Dissertation
The 10,000-word dissertation on an approved topic linked with one of the taught modules.

- Learning Resources
SOAS Library is one of the world's most important academic libraries for the study of Africa, Asia and the Middle East, attracting scholars from all over the world. The Library houses over 1.2 million volumes, together with significant archival holdings, special collections and a growing network of electronic resources.

Destinations

A postgraduate degree in African studies from SOAS provides students with competency in language skills and intercultural awareness and understanding. Familiarity with the region will have been developed through a combination of the study of language, literature, history, cinema, politics, economics or law.

Postgraduate students gain linguistic and cultural expertise enabling them to continue in the field of research or to seek professional and management careers in the business, public and charity sectors. They leave SOAS with a portfolio of widely transferable skills which employers seek, including written and oral communication skills; attention to detail; analytical and problem solving skills; and the ability to research, amass and order information from a variety of sources.

Some MA African Studies graduates leave SOAS to pursue careers directly related to their study area, while others have made use of the intellectual training for involvement in analysing and solving many of the problems that contemporary societies now face. Among a variety of professions, career paths may include: Academia; Charity; Community; Government; NGOs; Media; Publishing and UN Agencies.

Graduates have gone on to work for a range of organisations including:
BBC News
British Embassy
Canon Collins Educational Trust for Southern Africa
Goal Nigeria
Government of Canada
Hogan Lovells International LLP
International Institute for Environment and Development
Kenyan Government
Mercy Corps
Migrant Resource Centre
Mo Ibrahim Foundation
The London MENA Film Festival
The University of Tokyo
The World Bank
Think Africa Press
U.S. Embassy
United Nations
University of Namibia
World Vision UK
Zanabazar Museum of Fine Arts

Types of roles that graduates have gone on to do include:
Development Producer
Africa Editor
Copywriter
Director of Trade and Investment
Projects and Fundraising Manager
Head of Desk, Africa
Senior Investment Manager
Sports Writer
Knowledge Management Projects Coordinator
Project Director
Presidential Advisor
Commodity Manager
Publisher
Tutor
Creative Consultant
Lecturer in African Arts and Cultures
East Africa Analyst
Youth Volunteer Advisor
Southern Region Educational Manager
Head Specialists Giving + Insights

For more information about Graduate Destinations from this department, please visit the Careers Service website (http://www.soas.ac.uk/careers/graduate-destinations/).

Find out how to apply here - http://www.soas.ac.uk/admissions/pg/howtoapply/

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This internationally oriented programme trains students from diverse parts of the world to become journalists with in-depth academic knowledge in the field of Journalism Studies. Read more
This internationally oriented programme trains students from diverse parts of the world to become journalists with in-depth academic knowledge in the field of Journalism Studies. The intensive training by experienced journalists offers a solid foundation in the skills that are needed to succeed in the global journalism of today.

Theoretical Journalism Studies courses encourage students to reflect on the nature of journalism as a profession and stimulate critical thinking about the future of news reporting. You will study how journalism culture and developments in globalization, citizenship, politics and digitalization interrelate, while learning how to apply appropriate research methods and theories.

The English-taught master's programme in Journalism takes a year and a half and has a study load of 90 ECTS. In the first two semesters the student will take academic courses and practice journalism skills. During the third and last semester students work on their master's thesis. They also take a second research seminar or do an internship with a news organization.

Job perspectives

After graduation you can pursue a career in journalism. You can work as a reporter or an editor in a newsroom, using different kinds of media, such as print, radio, television and internet. In addition, you can become a researcher at a university or a private research institute. Positions in public relations or communication are also possibilities.

Over 60 percent of alumni work in journalism, on a freelance or contract basis. Another 20 percent has media related work, like pr/communications officer or copywriter. About 8 percent works as policy advisor. A small number of alumni continues studying for a second master's degree and/or PhD.The master scored a 8.22 out of 10 in the Higher Education Monitor 2013 for 'preparation for the job market'.

Job examples

- Reporter
- Editor
- Academic researcher
- Policy advisor
- Journalist
- PR professional

Journalism Studies and research

Our Journalism Studies staff implements diverse research projects in the field of Journalism Studies, sometimes colllaborating with universities such as Sheffield and Cardiff.During the master's programme you will learn about the staff's projects for example during the research seminars. You will acquire knowledge of theories and methodologies and learn to apply this in your own research projects, for example with your master's thesis.

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There's no doubt that multilingualism has important implications for communication, identity, social and cultural integration, development and education. Read more
There's no doubt that multilingualism has important implications for communication, identity, social and cultural integration, development and education.

With its world-leading expertise in the fields of cognition, society and language the University of Groningen now offers a one-year Master's programme in Multilingualism in co-operation with University Campus Fryslan (UCF) and NHL University of Applied Sciences.

The Multilingualism Master is unique in combining teaching of many societal, individual, educational, cultural and historical aspects of multilingualism with a practical, research-driven approach.

Students learn to deal with day-to-day issues such as helping companies overcome communication problems, design language policies or give schools advice on how best to teach children with foreign language backgrounds. They receive a MA degree in Linguistics.

The challenging Master's specialization in Multilingualism is situated in the picturesque town of Leeuwarden, capital of the officially multilingual province Fryslân in the Netherlands. Frisian is the second official language of the country. This setting allows students immediate access to a multilingual laboratory.

Why in Groningen?

- Not taught in Groningen but in the wonderful city of Leeuwarden (nomination European Cultural Capital 2018)
- Easy access to multilingual communities for research
- Excellent combination of knowledge of multilingualism and practical research skills
- Truly international environment
- Career perspectives for enterprising minds

Job perspectives

With your MA-degree you could become a policy consultant, or an advisor to national and international governmental organizations and NGOs. You could also become an expert on how to deal with multilingualism in education, or on how to approach language planning for governments.

Upon graduation students hold a (60 ECTS) MA degree in Linguistics with specialisation in Multilingualism from the University of Groningen. A student's career after that depends on the kind of person they are. The field of multilingualism is open for enterprising minds. Being one of the main challenges in a globalizing world multilingualism creates many issues, situations and problems that can be solved only by experts.

Linguistics is a field of science that is becoming increasingly important to other fields. Language is central to the study of human behaviour and activities. A degree in Linguistics can therefore also see you into a career in related fields such psychology, sociology, computer science or education sciences. Many of the skills you are taught in an MA in Linguistics are transferable. You will probably find that your analytical competence, ability to write, as well as your capacity to solve problems will significantly improve after studying towards an MA degree.

We advice our students to complete an internship in the field of their interest. In term one of the MA a career class is organised with more information.

Job examples

- Consultant
- Teaching specialist
- Researcher
- Civil servant
- Communication specialist
- Publishing
- Technical Writing
- Copywriter
- Translation expert

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Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media. Read more

Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:    

  • Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix    
  • Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
  • Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.  

This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy
  • Marketing Research I: quantitative methods
  • Marketing Research II: qualitative methods
  • Digital Marketing
  • Dissertation

One from:

  • International Marketing
  • Social Marketing
  • Behavioural Economics
  • Branding and Communications
  • New Product Development 

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

International Study Exchange 

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing. 

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies. 

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as: 

  • Analytics Manager
  • CRM (Customer Relationship Marketing) and email marketing Manager
  • Digital Agency Account Manager and Sales Director
  • Copywriter
  • Digital Marketing Manager and Web Manager
  • Ecommerce Manager
  • PPC (Pay Per Click) Search Manager
  • Search Manager / SEO (Search Engine Optimisation) Manager
  • Social Media Manager or Community Manager
  • Web Developer and Web Designer


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Our celebrated creative writing programme is perfect for talented and aspiring writers looking to gain adventurous and needed creative and critical skills. Read more

Our celebrated creative writing programme is perfect for talented and aspiring writers looking to gain adventurous and needed creative and critical skills. This is an exciting and supportive online course that offers you the opportunity to develop your writing practice wherever you are in the world.

Why this programme

  • You will be taught by a number of successful and well-regarded writers and many of our graduates have gone on to be published and acclaimed authors.
  • We have strong links with literary agents and publishers, and an impressive list of published alumni.
  • This programme is delivered online and offers flexible study around your existing commitments.

Programme structure

This programme is directed at those who are already engaged in writing. Its clear three-part structure, focused on creative, critical and practical issues, distinguishes this programme from the others offered in the UK.

Taking the online distance learning MLitt full-time:

The programme structure covers:

Semester 1:

  • Creative workshops and guest speakers
  • Reading as a writer (CX1)
  • Copyright, publishing and the culture of reception

Semester 2:

  • Creative workshops and guest speakers 
  • Experimentation (CX2)
  • Editing the twenty-first century: editorial project

These courses have been developed to:

  • allow you to experiment with a range of voices, techniques and genres alongside a consideration of major creative and editorial engagements from the modern through the contemporary period.
  • help you develop a critical understanding of diverse creative, theoretic and critical texts.
  • provide a space to undertake extended portfolios of creative and editorial work.
  • familiarise you with the writing context (audience, publishing in all its forms, the legal framework, modes of transmission);
  • And most importantly, to subject you to the discipline of regular writing by providing a stimulating workshop and tutorial environment in which writing skills can be acquired, discussed and honed. 

Taking the online distance learning MLitt part-time:

  • Part-time year one: students take one semester of workshops and Craft and Experimentation both semesters, and have two tutorials. 
  • Part-time year two: students take one semester of workshops and Editing and Publication both semesters, and have three tutorials.

Career prospects

Graduates have gone into writing, journalism, publishing, and many other professions.

Positions held by recent graduates include Managing Director, Freelance Writer, Author, Copywriter, Author and Community Arts Work.

Find out more about our alumni and their publications by visiting our Creative Writing subject page.



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