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The Executive Master of Business Administration (MBA) is an internationally recognised Master's degree in business administration and management. Read more

The Executive Master of Business Administration (MBA) is an internationally recognised Master's degree in business administration and management.

This Master's aims to develop the business leaders of the future. It approaches responsible leadership thematically from the starting points of creativity, practicality and social resourcefulness, and focuses strongly on the personal development of participants, including their career management.

The MBA focuses on the integrative disciplines of business strategy and the management of change, leading to a real-world consultancy project and an individual business research project. 

Specialist MBA awards

The Greenwich MBA can be tailored to four specialist sectors: financial services (including banking and insurance); public services (including health, local government and emergency services); social enterprise; and maritime. 

On successful completion of this programme, you will graduate with one of the following:

  • Executive Master of Business Administration
  • Executive Master of Business Administration (Financial Services)
  • Executive Master of Business Administration (Public Services)
  • Executive Master of Business Administration (Social Enterprise)
  • Executive Master of Business Administration (Maritime Management).

Flexible learning

Our part-time by supported open learning programme is primarily aimed at individuals who are working full-time and need to balance study with work and home commitments. 

It employs supported open learning, a flexible learning model which uses a mixture of different methods of study. It is open to home students (UK and EU), who are required to study approximately 12 hours a week over slightly under three years. 

The full-time mode of study is open to UK, EU and international students and is completed at the Greenwich Campus over a 12 month period. 

Home students wishing to undertake study leading to PGDip Management (previously called a DMS) should apply for the Executive MBA (by supported open learning) and request an exit award after 120 credits.

Rankings

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

This degree aims to:

  • Develop your critical awareness of current issues in business and systematic understanding of organisations, their place in the business world and how they are managed
  • Provide you with critical awareness of current issues in business and management that is informed by leading-edge research and practice in the field
  • Improve your ability to acquire and analyse data and information to evaluate their relevance and validity, and to synthesise a range of information in the context of new situations
  • Develop your ability to apply relevant knowledge to a range of complex situations, taking account of how this relates to other areas of the business or organisation.

What you'll study

Full time

Year 1

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Part time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Distance learning

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Year 3

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

For more information on the assessment, personal recognition, careers oppportunities, employability prospects and extracurricular activites available, see our website.



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The University of Greenwich has a long history of management education, and the MBA draws on decades of professional experience. . Read more

The University of Greenwich has a long history of management education, and the MBA draws on decades of professional experience. 

Our London based MBA is an internationally recognised Master's degree in business administration and management. We focus on developing your knowledge in business strategy and change management. 

If you do not have a first degree in business then our MBA will give you solid grounding in business management, which will be followed by specialised international business courses, specialist projects and a guided internship. 

We have structured our degree to allow you to follow your own professional interests, through a research project and professional practice. You can start your studies in September or January.

Skills development

You will develop critical analytical skills in assessing the global environment for business; identifying new international business opportunities and analysing international markets and industries; dealing with complex issues both systematically and creatively; and communicating clearly to many audiences.

You will also reflect the increased emphasis on multidisciplinary and international perspective arising from today's market developments and explores the complexity and diversity of business in an increasingly interconnected world. 

Internship

The 11-month internship (which you will need to secure) enables you to apply your knowledge and gain practical experience with a company of your choice, in the UK or overseas.

The internship will help you to put into practice skills developed in communication, numeracy and problem-solving within a professional context, and to build your sense of business values and integrity. 

Previous internships 

Our students worked for local and international employers within financial, retail, hospitality and tourism sectors. Companies include: 

  • Network Rail
  • Skills Hive
  • London College of Business and Law 
  • Bosch. 

We also offer placement opportunities within our University's departments.

Recent projects

Our Client Based Dissertations (CBDs) will help you develop a clearer sense of how to link theory with practice and enrich your profile in the job market. Previous students have developed their projects for organisations, including:

  • Day Lewis Pharmaceuticals
  • ICANN
  • Barclays
  • United Nations Economic Commission for Africa
  • Mindfit Ltd
  • iGate (Bank of Canada subsidiary)
  • Infinieum Investments
  • Trade Unions Congress. 

Rankings

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, according to the Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

What you'll study

Full time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Part time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Year 3

Students are required to study the following compulsory courses.

Distance learning

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Assessment

Students are assessed via a range of innovative methods including:

  • Group and individual projects 
  • Group and individual presentations
  • Tests
  • Problem solving tasks
  • Examinations
  • Coursework.

Careers

Graduates pursue their management career in a wide range of multinational companies, non-government and public sector organisations. Some might find employment in small and medium enterprises in international trade, and local or central government.

Employability

Industry experts provide guest lectures, career development advice and curriculum input. Sector professionals are involved in developing content and teaching on various courses.

As part of our continuing Big Picture guest seminar series, senior executives from Northern Trust and Barclays are invited to pass on their insights and experience.

We have developed strong relations with companies in the financial centres in the City and Canary Wharf. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career. 

Internship support

As part of our code of practice, it is the student's responsibility to find and secure their own internship.

However, our dedicated Business School Employability Office (BSEO) will support and guide you through workshops, meetings, briefings, one-to-one appointments and group sessions. 

This includes guidance on CVs, resumes, covering letters, application forms, interviews and on-line tests.

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards, which shows its dedication to actively support career development.

Extra-curricular activities

We will encourage you to join societies such as the Economics and Business Society to take part in networking events, industry workshops and lectures from guest speakers.



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Our Master's degree provides you with access to the latest HR resources, full Chartered Institute of Personnel and Development (CIPD) professional accreditation, development tools and networking events to support your career progression. . Read more

Our Master's degree provides you with access to the latest HR resources, full Chartered Institute of Personnel and Development (CIPD) professional accreditation, development tools and networking events to support your career progression. 

You will become more adaptable, well-informed and proficient in a range of managerial skills. This will help you gain in-depth knowledge and enable you to identify and solve current issues in people management. 

In-depth academic study and a range of powerful problem-solving techniques will help you find effective solutions to real-life HR issues. You will learn how to approach business problems strategically and how to adapt to changes affecting your organisation.

Flexible study

Our courses are designed to fit around your existing commitments. You can study part-time (two evenings a week for two years) or full-time (four evenings a week for one year) plus three workshops over the duration of the programme. Classes are 6-9pm.

Guest speakers

Regular seminars of the CIPD South East Thames branch are held at the university including Valuing HR analyticsAnnual CIPD HR conference and CIPD wellbeing event.

Industry experts provide guest lectures, career development advice and curriculum input. Sector professionals are involved in developing content and teaching on various courses. As part of our continuing Big Picture guest seminar series, senior executives from Marks and Spencer, Department for Work and Pensions and BBC are invited to pass on their insights and experience.

Extracurricular activities

The HRM & Psychology Society provides an additional forum for you to meet and discuss current trends with faculty and guest speakers. 

You will be encouraged to attend conferences and events, for example:

These experiences will help enrich your learning, increase networking opportunities and facilitate the exchanging of ideas. 

Rankings

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

This degree aims to:

  • Establish a systematic understanding and critical awareness of current problems and insights in the field of HRM, informed by cutting edge academic research and professional practice
  • Develop your business skills to help you in managing teams and organisations
  • Encourage a conceptual understanding of HRM that enables you to critically evaluate current research and advanced scholarship.

What you'll study

Full time

Year 1

Students are required to study the following compulsory courses.

Part time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Assessment

You will be assessed through examinations, essays, reports, online learning logs and a dissertation. Assessment approaches will vary according to the course studied.

Professional recognition

The MA leads you to obtaining full chartered membership of the Chartered Institute of Personnel and Development (CIPD). Candidates are advised to check the chartered membership requirements directly with the CIPD.

Careers

Graduates from the MA Human Resource Management programme have gone on to work for small and large corporate organisations such as engineering firms, creative organisations and housing associations, in charities, and in public sector organisations including the NHS and in jobs HR Business Partner, HR Administrator, Head of HR, and HR Advisor.

Employability

We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career.

You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, careers fair, interview skills workshops and guidance through mentors to progress in the industry.

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.

Fees & Finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:



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Our Master's provides you an insight into business network analysis that helps you employ network applications to understand strategic alliances, global commodity chains, and customer relationship management. Read more

Our Master's provides you an insight into business network analysis that helps you employ network applications to understand strategic alliances, global commodity chains, and customer relationship management.

You will develop a range of intellectual and practical skills to become a specialist in the global knowledge economy.

If you do not have a first degree in business then this Master's will give you a grounding in business management, also offering you specialised international business modules and an independent specialist project. You can start your studies in September or January.

Our courses take into account the increasingly multidisciplinary and international nature of modern market developments. You will gain integrated theoretical knowledge and applied skills that employers are looking for. 

You will learn to distinguish and apply the most relevant research methodologies, techniques and tools. You will also build the interpersonal skills that will enable you to interact effectively and implement solutions efficiently.

Recent projects

Our Client Based Dissertations (CBDs) will help you develop a clearer sense of how to link theory with practice and enrich your profile in the job market. Previous students have developed their projects for organisations, including:

  • Day Lewis Pharmaceuticals
  • ICANN
  • Barclays
  • United Nations Economic Commission for Africa
  • Mindfit Ltd
  • iGate (Bank of Canada subsidiary)
  • Infinieum Investments
  • Trade Unions Congress. 

Extra-curricular activities

We encourage you to join societies such as the Economics and Business Society to take part in networking events, industry workshops and lectures from guest speakers.

Rankings

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

The aims of this degree are to:

  • Facilitate the advanced study of international business organisations and their management
  • Enable you to systematically and creatively analyse, critique and apply knowledge and understanding of complex international business and management issues
  • Build interpersonal skills which enable you to interact effectively with a range of specialists and to implement solutions effectively and efficiently, thereby enhancing employment prospects
  • Enable you to master, apply and distinguish the most relevant research methodologies, techniques and tools in analytical, creative, and intellectual ways.

What you'll study

Full Time

Year 1

Students are required to study the following compulsory courses.

Part Time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Assessment

You will be assessed through a wide range of methods and procedures such as individual and group presentations, tests, reports and assignments, individual online journals, article reviews, examinations and a project.

Careers

Graduates pursue their management career in a wide range of multinational companies, non-government and public sector organisations. Some might find employment in small and medium enterprises in international trade, and local or central government.

Some of our graduates have joined ABN AMRO, Accenture, CNN, Hertz and Kerry Group.

Helping graduates into careers is a very important part of our mission as a university. Job prospects for Greenwich graduates have been improving rapidly, with 93 per cent of 2014/15 Greenwich graduates looking for work were already in jobs or further study by January 2016 (according to latest national figures).

Employability

We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career. 

You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, career fairs, interview skills workshops and guidance through mentors to progress in the industry. 

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards, which shows their dedication to actively support career development.



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We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. . Read more

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. 

Course structure

This Master's has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace.

You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. 

This degree will develop your management skills which are central to the relationship between organisations and customers. You will develop an understanding of ethical, global and cultural issues and the impact they have on marketing.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

Rankings

Our marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

This degree aims to:

  • Develop your critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
  • Foster a creative yet systematic approach to problem-solving in the area of strategic marketing
  • Develop, improve and extend your analytical, conceptual, research and consultancy skills
  • Learn to collate, synthesise and analyse a range of data to help solve marketing problems.

The courses shown in the 'Full time' drop down below are being updated. If you have any queries please contact us.

What you'll study

Full-time

Year 1

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Part-time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Assessment

You will be assessed through essays, reports, an examination, a research proposal and a dissertation.

Careers

Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Employability

We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career. 

You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in industry. This includes the opportunity to network with employers and recruiters at career fairs. The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards, which shows its dedication to actively support your career development.

Extracurricular activities

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.



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INTERNATIONAL RESIDENCY TRIP WITH A PEDAGOGICAL OBJECTIVE. USA 2016 - http://en.grenoble-em.com/msc-ise-residency-trip-silicon-valley. Read more

Objectives

INTERNATIONAL RESIDENCY TRIP WITH A PEDAGOGICAL OBJECTIVE

USA 2016 - http://en.grenoble-em.com/msc-ise-residency-trip-silicon-valley

The aim of the MSc Innovation, Strategy and Entrepreneurship's master degree is to provide a framework and a toolkit for future managers and entrepreneurs to identify, assess and manage business opportunities in either their own companies or in existing organizations.

The program reflects the realities of the global environment and provides general management courses together with highly specialized modules in the areas of Innovation, Strategy and Entrepreneurship.

A word from the Program Director

"Innovation and Entrepreneurship are everywhere in our daily lives: smart cities, internet society, the digital economy, big data and design thinking, to name only a few. The consequences are huge: we will no longer buy – we will use! We will no longer manufacture - we will print with 3D printing!

After the Internet of People with mobile internet technology and applications, the next wave will be the Internet of Things called : IoT with news applications, new behaviors, and above all new business models. You have to discover and learn the causes and impacts of IoT in the next decade.

The MSc in Innovation, Strategy and Entrepreneurship is a convergent Master-level program designed for students who want to prepare themselves for the tectonic shift in the way we live and work. Companies and organizations, already responding to the challenges of tomorrow, project hiring graduates who have learned to navigate through the new landscape of innovation and strategy. See the opportunities got by the graduates in Employability section - http://en.grenoble-em.com/msc-innovation-strategy-and-entrepreneurship#Entreprise

If you want to broaden your theoretical knowledge while gaining practical experience in the working world, network with today's leading industry experts and tomorrow's game-changers, create your own business or help companies face tomorrow's challenges head-on, this program was designed for you! You will be challenged by an intensive, rigorous curriculum, taught by acclaimed academics and professional experts, and learn from your fellow students – a truly international group – through teamwork and intensive real-life case studies.

If you are ready to embark on this adventure and be part of this unique experience in Grenoble, heart of the French Alps and France's capital of innovation and entrepreneurship, come and join us!"

Marie-France Derderian, MSc Innovation, Strategy and Entrpreneurship Program Director

Program

In addition to its proximity to research-intensive, international companies (STMicroelectronics, Hewlett-Packard) and scientific organizations (the micro and nanotechnology innovation center GIANT Minatec (http://www.minatec.org/) - the French Commissariat à l'Energie Atomique (http://english.cea.fr/english-portal) and LETI (http://www-leti.cea.fr/en/Discover-Leti/Innovation-platforms)), this program also comes from a top quality international teaching team made up of academics and professionals, thus creating an atmosphere supportive of teaching, learning, creative thinking and research.

The program’s main objective is to provide a multidisciplinary approach to the field of Innovation, Strategy and Entrepreneurship

The program corresponds to the realities of the global management environment by offering highly-specialized courses in the fields as well as courses relating to general management and business, thus extending the intellectual understanding of Innovation, Strategy, and Entrepreneurship as a discipline.

PROGRAM ORGANIZATION

Students will be required to attend the program full-time for one academic year from September to June the following year.

Following the classroom portion of the program, students will complete a Final Management Project on a topic of their choice related to the program content. Students may complete the project while participating in an internship or full-time employment.

1) General Management and the Corporate Environments

- Finance for Managers
- Cross Cultural Communication and Negotiation
- Corporate Social Responsibility and Ethical Issues in Business
- Managing IT for Success
- Leadership, Team Building and Managerial Creativity
- Project Management
- Legal Environment of International Business
- Economics
- Accounting for Managers

2) Innovation Management

- Introduction to Innovation
- Creativity and Innovation
- Innovation Through Design
- Marketing High Tech and Innovation
- Managing Business and Innovation Networks

3) Strategy

- Strategic Management
- Microeconomics of Competitiveness (Harvard)
- Mergers, New Acquisitions and Restructuring
- Strategic Marketing and Marketing Planning

4) Entrepreneurship

- Introduction to Entrepreneurship
- New Venture Business Planning
- Entrepreneurship and Business Opportunities
- Small and Family Business
- Digital Marketing for Entrepreneurs

*Content subject to change.

At the end of the classroom portion of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length under the guidance of a GGSB professor.

In order to successfully complete the Final Management Project, students are required to address a particular research question or knowledge gap in their field of study.

This research should be business-oriented and coherent with the program’s objectives. A student may choose to write the Final Management Project on a topic grounded in his or her internship experience.

Live Business Cases

LIVE BUSINESS CASES 2015-2016 - http://en.grenoble-em.com/live-business-cases-msc-innovation

During this program, participants will have the opportunity to become real-life business developers by exploring a Live Business Case provided by companies working in partnerships with the MSc Innovation, Strategy, and Entrepreneurship program. Students will work in groups and delve deeply into their cases during the seven months from October to June under the supervision of a GGSB coach.The Live Business Cases are launched by a briefing given by the company.

LIVE BUSINESS CASES WILL COVER:

- Innovation, entrepreneurship, and management issues from an integrated, holistic perspective.
- A capstone opportunity for students to apply theoretical principles from coursework and lectures.

AT THE CONCLUSION OF THE LIVE BUSINESS CASE, STUDENTS WILL BE ABLE TO:

- Build a company analysis
- Select and apply a methodology, and make useful and efficient recommendations.
- Understand the Business Development process
- Provide critical analysis
- Make strategic decisions
- Work in a small multicultural group under time constraints
- Produce compelling written and oral presentations
- Demonstrate communication, negotiation and leadership skills

At the end of the seven-month Live Business Case, each group will produce a written report and make an oral presentation to the Jury and other groups from the program. The Jury consists of the company coach, the school coach, and the program director.

MANAGERIAL CREATIVITY : A METHOD OF SELF MANAGEMENT BY THE STUDENTS

This course/workshop is an introduction to all group assignments to be carried out all through the year. In order to help you to be efficient when working in small groups, you need to know not only your personal strengths and improvement points but also those of your class.

By discovering them during this course, you will be able to imagine together how to leverage the strengths of your class and how to manage your improvement points. You have to manage the classroom as a company, so we will appoint different representatives in charge of the main aspects of the construction of the class as a performing team: event manager, class representative, timekeeper, project leader, MSc community leader, and Alumni communication and coordination manager. These representatives and their teams will draft an action plan for the coming year.

Foreign Languages

Foreign language skills are essential in business today and the program is taught in English but provides the possibility to learn a foreign language at the same time. No prior knowledge of French is required to attend the program. Non-French speakers may study French. Native and fluent French speakers will have the possibility to choose from Spanish or Chinese. The language component is not compulsory.

Careers

The students following the MSc Innovation, Strategy and Entrepreneurship generally wish to prepare for careers as:

- R&D Managers
- Project Managers
- B to B Product Managers
- Business Engineers
- Business Developers

Or in the following fields:

- Biotech
- High Tech IT
- Start-ups

CAREERS

Graduates of the MSc Innovation, Strategy and Entrepreneurship program hold positions in a variety of sectors all over the world:

- Guillermo, Venezuela: Product Manager - Organizacion Palo Alto
- Huwein, China: Project Manager, Reverse Innovation - Biomerieux
- Amit, UK: EMEIA Product Marketing - Apple
- Alexandre, France: Business Analyst and Pricing Expert - Schneider
- Nikolay, Russia: Analyst - International Innovation Nanotechnology Center
- Nikos, Greece: Business Developer - Intralot
- Agostino, Canada: Associate - Kachan and Co.
- Mayur, Singapore: Executive Business Development - Adnai Mining
- Khodor, France: Digital Marketing Manager - Eurocopter

Admission

This program is designed for recent graduates from any background as well as managers or entrepreneurs willing to develop and manage technological and business opportunities.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with a good grade average
- No past work experience necessary
- Fluency in English - see test requirements below.
- The GMAT is not required for this program.

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From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA. Read more

From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA.

Right now the roles within public relations, advertising and marketing are converging. So this MA isn’t about studying ads – it’s about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape. 

At its core this masters looks at how we can better serve society by improving communications across these disciplines, and how we can develop as professionals who can adapt within a challenging media world. You’ll learn how to reflect on the intellectual theories of the past and apply them to the present, so you plan the first decade of your career.

The questions we explore

We want you to understand the power struggles that exist between these three professions so we look at public relations, advertising and marketing as inter-related disciplines, drawing on theoretical and professional debates around issues such as globalisation and homogenised consumption. We also discuss current industry expectations looking at the crossovers that exist between creativity, management and strategy.

We’ll tackle some of the big things that are changing when it comes to the way the world works - aspects such as globalisation, the control of knowledge, digital technologies, and the way content is created. You’ll also get an introduction to media and cultural theory, which lies at the intersection between the promotional professions, media and society.

The processes we use

This is a theory-based programme, but it also offers vocational elements, so you can take practice-based options in subjects ranging from online journalism and social media campaigning, to design methods and media law and ethics. You'll also get the latest insights from industry professionals across a range of sectors through our visiting speaker series in the Spring.

The approach we take

We take fields such as sociology, anthropology media and cultural studies to understand how public relations, advertising and marketing get together, where they overlap and where the tensions lie. This means we might take an anthropological perspective on how the promotional professions work together to develop a product – not just in terms of its messaging – but in terms of how it was conceived and came to market in the first place.

It’s important to mention that this isn’t a business studies-style MA; it’s a rigorous, academic programme investigating promotional workers and their use of media in today’s campaigns and debates. 

Modules & structure

Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.

Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.

Core modules

Option modules

We offer a wide range of option modules each year. Below are some examples of modules that are currently running. For a full list, please contact the Department of Media and Communications.

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills & careers

From account executives to digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.

Find out more about employability at Goldsmiths



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The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. Read more

The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption. You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.

The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.

Modules & structure

Core Modules

You will take the following core modules:

Option Modules

Students can make up the remaining credits with the modules below:

Skills

This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia.

Careers

This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field. 

This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.



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Bangor University is a major international research centre in relation to the operation of national and European law and policies on public procurement law. Read more
Bangor University is a major international research centre in relation to the operation of national and European law and policies on public procurement law.

1 year LLM option (Full time programme)
2 years (Executive intensive block release programme for professionals)
The main educational aims of the programme include:

To provide candidates with postgraduate level knowledge and skills in the area of national (UK and Irish), European and International (WTO, World Bank and UNCITRAL) Public Procurement Law and Strategy.
To build up specialist legal skills and knowledge to equip candidates to operate in the interface between legal principles that apply in the Public Procurement environment and the strategic objectives of interests to organisations in the public and private sectors.
To provide a flexible programme enabling candidates to develop national, european and international perspectives on Public Procurement law issues and practice, which will open up a whole new area of opportunity for graduates.
A strategic element of the programmes is the presentation of learning from the perspectives of both the public procurement function and private sector supplier organisations, to help advance understanding of the complex issues organisations involved in public sector tendering face, and to develop more creative legally compliant public procurement solutions.

This is achieved through carefully designed module options and collaborative teaching involving the use of academic and expert procurement law and strategy specialists.

Employment Opportunities
Employment opportunities for graduates of the programmes include opportunities with public and private sector organisations (all of which have a procurement function), law firms, research centres and international organisations such as the United Nations, World Bank, World Trade Organisation and European Union. Having taken one of our programmes, there will, also be possibilities for academically inclined candidates to pursue careers in teaching and research. Candidates may also find employment opportunities with Social and Environment Rights Groups, many of which see procurement as a way of advancing social and environmental agendas. Candidates who are already working will develop expertise on procurement law issues which would advance their career prospects and upgrade their skills in this extremely complex and rapidly changing area of law.

Programme Content
LLM in Public Procurement Law and Strategy (1 Year programme)

Compulsory modules:

Public Procurement Research and Writing Skills
National and European Public Procurement Law
Applied Procurement Research Projects – work placement and research project (s) on any topic within the programme
Optional modules: (choose 5)

Risk Management in Public Procurement
Sustainable and Social Procurement
Contract Design and Management
Innovation in Public Procurement
Litigation Strategies and the Remedies Regime
International Procurement Regimes
Procurement Relationships and Ethics
Strategic Procurement and Leadership
European Internal Market Law
Executive LLM in Public Procurement Law and Strategy (2 Year programme)

Compulsory modules:

Public Procurement Research and Writing Skills
National and European Public Procurement Law
Risk Management in Public Procurement
Sustainable and Social Procurement
Contract Design and Management
Innovation in Public Procurement
Applied Procurement Research Projects – work placement and research project (s) on any topic within the programme
Optional modules: (choose 1)

Strategic Procurement and Leadership
International Procurement Regimes
Structure
Part 1

LLM in Public Procurement Law and Strategy (1 Year programme)

Part 1 will involve the study of 120 credits.

September intake: Part 1 will be undertaken in the period of September to June.

Teaching will mostly be seminar based which will promote group and individual interaction, which also ensures that every individual candidate is encouraged to contribute to discussions.


Executive LLM in Public Procurement Law and Strategy (2 Year programme)

Taught modules are undertaken over two academic sessions and will involve the study of 120 credits.

Teaching on the Executive stream will be in the form of structured lectures facilitated by the Lecturer and driven by class discussions and case study analysis.

Delivery will be on a block release basis with classes delivered over weekends – on a Friday, Saturday or Sunday – during two academic sessions. Accommodation for participants on the Executive stream is included in the programme fee. Participants will be accommodated at the Management Centre at Bangor University.
Collaborative learning will be an important part of the learning process for the stream.
The module will be taught using a combination of expert Procurement Law academic staff and legal practitioners from leading law firms and in-house legal departments.
Case studies will be used to help the candidates to contextualise active procurement legal problems against a background of realistic scenarios where they get the opportunity to apply the relevant rules of law that they will have been lectured on.
Candidates will be expected to have prepared essential reading on case law, legislation, and other procurement rules prior to the seminar, and will discuss the legal issues raised by the reading in an interactive fashion in order that the class can engage in problem solving facilitated by the lecturer.
Part 2

The Applied Procurement Research Projects (APRP) which is valued at 60 credits and is undertaken on successful completion of Part 1.

Candidates on the one year full-time programme undertake their project during the period of June to September (September intake).

Candidates on the two year programme will undertake their project in the final year of their programme).

The research project comprises a two week work placement in a procurement function and the submission by candidates of either:

One essay with a maximum length of between 18,000 and 20,000 words OR
Two essays not exceeding 10,000-words per essay OR
Four essays not exceeding 5,000-words per essay.
The APRP will be used to familiarise candidates with a broad range of current themes in Public Procurement Law and Strategy. Indicative areas where candidates may undertake applied research projects include national and European Procurement Law, Litigation Strategies, relationship between European Internal Market Law and Public Procurement Law, International Procurement Regimes, Sustainable Procurement, Public Procurement and Innovation, Procurement Relations, Procurement Ethics, Risk Management in Public Procurement, and Contract Design and Management. Other topics proposed by candidates may be acceptable subject to ratification by the Course Leader.

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The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. Read more

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.

Academic excellence

This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.

The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.

Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.

Course content

Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.

You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.

Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.

Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.

By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.

Course structure

Compulsory modules

You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.

  • Geographic Data Visualisation & Analysis 15 credits
  • Big Data and Consumer Analytics 15 credits
  • Predictive Analytics 15 credits
  • Applied GIS and Retail Modelling 15 credits
  • Business Analytics and Decision Science 15 credits
  • Consumer Behaviour 15 credits
  • Marketing Research Consultancy Project 15 credits
  • Direct, Digital and Interactive Marketing 15 credits
  • Marketing Strategy 15 credits
  • Dissertation OR Marketing Consultancy Project 30 credits

Optional modules

You'll take one further optional module.

  • Applied Population and Demographic Analysis 15 credits
  • Corporate Social Responsibility and Sustainability 15 credits
  • Internal Communications and Change Management 15 credits

For more information on typical modules, read Consumer Analytics and Marketing Strategy MSc in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.

Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.

The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Careers support

As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.

Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about careers support at the Business School.



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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry. Read more
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

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approaches to understanding consumer preferences, judgements, decision-making and behaviour. You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers. Read more

approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

  • the psychological impact of various types of media
  • the psychological processes underlying consumer behaviour
  • the psychology of consumer preferences
  • psychological theories of attitude change, persuasion, and influence
  • the psychology of branding
  • behavioural economics (including the psychology of pricing)

The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.

Modules & structure

The MSc in Consumer Behaviour consists of:

  • five core modules (90 combined credits)
  • two optional modules (30 combined credits)
  • a research dissertation (60 credits)

The modules are organised within the IMS and most have a strong practical component.

All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.

Research Project (60 credits)

You'll undertake an independent piece of research related to consumer behaviour. The dissertation should be no longer than 10,000 words. You'll be allocated to an appropriate supervisor.

Option modules

You can choose one approved 30 credit module, or two approved 15 credit modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.

Skills

You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.

Careers

Possible careers for graduates of the programme include:

  • Marketing
  • Media
  • Communications
  • Advertising
  • Consumer research
  • Entrepreneurship
  • Public relations


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The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries. Read more

The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess. 

The MSc in Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era. 

You will find this programme valuable if you:

  • aim to find a marketing job in an entrepreneurial company, in a creative or technology-dominated industry, and/or in the area of digital marketing.
  • prefer working in dynamic and fast-changing environments
  • have an entrepreneurial mindset and enjoy thinking outside the box.
  • are fascinated by human ingenuity and the latest technological discoveries.
  • seek to make a positive impact on society.

Modules & structure

The MSc Marketing & Technology consists of:

  • six core modules (90 combined credits)
  • two optional modules (30 combined credits)
  • a research dissertation (60 credits)

You will study the following core modules:

Research project

You'll undertake an independent piece of research focusing on the intersection of marketing, technology management, and innovation. The research dissertation should be no longer than 10,000 words. You'll be advised by an experienced supervisor.

Optional modules

You can choose two optional modules to make up the remaining 30 credits

Please note that due to staff research commitments not all of these modules may be available every year.

Skills & careers

Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme. Typical jobs include, but are not limited to, the positions of marketing manager, product manager, brand manager, advertising manager, PR manager, media manager, digital communications manager, account manager, marketing strategist, marketing analyst, marketing consultant, or sales manager.



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TiSEM’s department of Organization and Strategy is a vibrant and internationally diverse department. Its members are drawn from leading universities in North America, Asia and Europe and have a very strong research orientation with a focus on high-quality publications. Read more

Organization & Strategy

TiSEM’s department of Organization and Strategy is a vibrant and internationally diverse department. Its members are drawn from leading universities in North America, Asia and Europe and have a very strong research orientation with a focus on high-quality publications. Research in the Organization & Strategy group covers primarily the research areas of strategic management, international business, organization theory, entrepreneurship, and innovation from a variety of theoretical and empirical, methodological perspectives. The group pursues large-scale empirical analyses, but also encourages theoretical or exploratory research. Our researchers draw on a variety of disciplines and theories, including transaction cost economics, organizational learning, and evolutionary economics, institutional theory, organizational ecology and social network analysis. We welcome and support inter-disciplinary and innovative approaches in research.

Our researchers’ work has recently been published in journals such as the Academy of Management Journal, the Journal of International Business Studies, Management Science, Organization Science, Administrative Science Quarterly, and the Strategic Management Journal.
The department’s RM/PhD students are taught by the department’s leading researchers in small, highly interactive context taking a variety of content and method courses aimed at providing them with the necessary skills and knowledge for conducting high level research. Through the attendance of departmental seminars, participation in departmental events and mentoring by faculty members the students are encouraged to integrate into the department. While supervision styles vary, our graduate students enjoy attentive supervision by committed department researchers. Further, graduate students are encouraged to spend a semester abroad at leading universities/departments relevant to their research projects and are assisted by our faculty members in securing such visits; Wharton, Cass school of business, and Yale business school are among the schools our graduate students have visited recently.

Our graduates have obtained academic positions in leading US, European, and Asian universities (e.g., Texas A&M, Singapore Management University) as well as consulting, and non-academic research jobs.

Students seeking a friendly yet challenging and robust research environment in which to pursue their academic training will find those at the Organization and Strategy department.

Career Perspective MSc specialization in Organization & Strategy

If you follow the Research Master's program in Business - be it accounting, finance, information management, marketing, operations research, or organization and strategy - you are prepared to continue in a PhD program. More than 75% of the graduates continue at a PhD position at either Tilburg University or another university. 25% of the graduates start a professional career, mostly in the consultancy or financial sector.

The Research Master's program in Business in combination with the subsequent PhD studies enable our students to find jobs at universities around the world, at research institutes or in the banking and consultancy sectors.

In the PhD phase, most accepted PhD students become university employees earning a gross salary over more than Euro 85000 over three years and are granted pension rights.

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MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing. Read more

MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.

Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.

You also have the option to study this programme via Distance Learning.

Course content

The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm

Course modules (17/18)

-Marketing: Principles and Management

-Global Marketing Strategy

-International Marketing Research

-Global Marketing Issues

-Strategic Digital Marketing

-International Marketing Communications

-Dissertation and Research Methods

Schedule

One year, full time over three trimesters.

In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.

Assessments

An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

Facilities and Special Features

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials

To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.

Summer School

In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.

The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.

Careers

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.



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