• Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • Swansea University Featured Masters Courses
  • University of Glasgow Featured Masters Courses
  • Leeds Beckett University Featured Masters Courses
  • Regent’s University London Featured Masters Courses
  • University of York Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • University of Leeds Featured Masters Courses
London School of Hygiene & Tropical Medicine Featured Masters Courses
University of St Andrews Featured Masters Courses
University of Strathclyde Featured Masters Courses
University of Greenwich Featured Masters Courses
University of Kent Featured Masters Courses
"content" AND "strategy"×
0 miles

Masters Degrees (Content Strategy)

  • "content" AND "strategy" ×
  • clear all
Showing 1 to 15 of 489
Order by 
INTERNATIONAL RESIDENCY TRIP WITH A PEDAGOGICAL OBJECTIVE. USA 2016 - http://en.grenoble-em.com/msc-ise-residency-trip-silicon-valley. Read more

Objectives

INTERNATIONAL RESIDENCY TRIP WITH A PEDAGOGICAL OBJECTIVE

USA 2016 - http://en.grenoble-em.com/msc-ise-residency-trip-silicon-valley

The aim of the MSc Innovation, Strategy and Entrepreneurship's master degree is to provide a framework and a toolkit for future managers and entrepreneurs to identify, assess and manage business opportunities in either their own companies or in existing organizations.

The program reflects the realities of the global environment and provides general management courses together with highly specialized modules in the areas of Innovation, Strategy and Entrepreneurship.

A word from the Program Director

"Innovation and Entrepreneurship are everywhere in our daily lives: smart cities, internet society, the digital economy, big data and design thinking, to name only a few. The consequences are huge: we will no longer buy – we will use! We will no longer manufacture - we will print with 3D printing!

After the Internet of People with mobile internet technology and applications, the next wave will be the Internet of Things called : IoT with news applications, new behaviors, and above all new business models. You have to discover and learn the causes and impacts of IoT in the next decade.

The MSc in Innovation, Strategy and Entrepreneurship is a convergent Master-level program designed for students who want to prepare themselves for the tectonic shift in the way we live and work. Companies and organizations, already responding to the challenges of tomorrow, project hiring graduates who have learned to navigate through the new landscape of innovation and strategy. See the opportunities got by the graduates in Employability section - http://en.grenoble-em.com/msc-innovation-strategy-and-entrepreneurship#Entreprise

If you want to broaden your theoretical knowledge while gaining practical experience in the working world, network with today's leading industry experts and tomorrow's game-changers, create your own business or help companies face tomorrow's challenges head-on, this program was designed for you! You will be challenged by an intensive, rigorous curriculum, taught by acclaimed academics and professional experts, and learn from your fellow students – a truly international group – through teamwork and intensive real-life case studies.

If you are ready to embark on this adventure and be part of this unique experience in Grenoble, heart of the French Alps and France's capital of innovation and entrepreneurship, come and join us!"

Marie-France Derderian, MSc Innovation, Strategy and Entrpreneurship Program Director

Program

In addition to its proximity to research-intensive, international companies (STMicroelectronics, Hewlett-Packard) and scientific organizations (the micro and nanotechnology innovation center GIANT Minatec (http://www.minatec.org/) - the French Commissariat à l'Energie Atomique (http://english.cea.fr/english-portal) and LETI (http://www-leti.cea.fr/en/Discover-Leti/Innovation-platforms)), this program also comes from a top quality international teaching team made up of academics and professionals, thus creating an atmosphere supportive of teaching, learning, creative thinking and research.

The program’s main objective is to provide a multidisciplinary approach to the field of Innovation, Strategy and Entrepreneurship

The program corresponds to the realities of the global management environment by offering highly-specialized courses in the fields as well as courses relating to general management and business, thus extending the intellectual understanding of Innovation, Strategy, and Entrepreneurship as a discipline.

PROGRAM ORGANIZATION

Students will be required to attend the program full-time for one academic year from September to June the following year.

Following the classroom portion of the program, students will complete a Final Management Project on a topic of their choice related to the program content. Students may complete the project while participating in an internship or full-time employment.

1) General Management and the Corporate Environments

- Finance for Managers
- Cross Cultural Communication and Negotiation
- Corporate Social Responsibility and Ethical Issues in Business
- Managing IT for Success
- Leadership, Team Building and Managerial Creativity
- Project Management
- Legal Environment of International Business
- Economics
- Accounting for Managers

2) Innovation Management

- Introduction to Innovation
- Creativity and Innovation
- Innovation Through Design
- Marketing High Tech and Innovation
- Managing Business and Innovation Networks

3) Strategy

- Strategic Management
- Microeconomics of Competitiveness (Harvard)
- Mergers, New Acquisitions and Restructuring
- Strategic Marketing and Marketing Planning

4) Entrepreneurship

- Introduction to Entrepreneurship
- New Venture Business Planning
- Entrepreneurship and Business Opportunities
- Small and Family Business
- Digital Marketing for Entrepreneurs

*Content subject to change.

At the end of the classroom portion of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length under the guidance of a GGSB professor.

In order to successfully complete the Final Management Project, students are required to address a particular research question or knowledge gap in their field of study.

This research should be business-oriented and coherent with the program’s objectives. A student may choose to write the Final Management Project on a topic grounded in his or her internship experience.

Live Business Cases

LIVE BUSINESS CASES 2015-2016 - http://en.grenoble-em.com/live-business-cases-msc-innovation

During this program, participants will have the opportunity to become real-life business developers by exploring a Live Business Case provided by companies working in partnerships with the MSc Innovation, Strategy, and Entrepreneurship program. Students will work in groups and delve deeply into their cases during the seven months from October to June under the supervision of a GGSB coach.The Live Business Cases are launched by a briefing given by the company.

LIVE BUSINESS CASES WILL COVER:

- Innovation, entrepreneurship, and management issues from an integrated, holistic perspective.
- A capstone opportunity for students to apply theoretical principles from coursework and lectures.

AT THE CONCLUSION OF THE LIVE BUSINESS CASE, STUDENTS WILL BE ABLE TO:

- Build a company analysis
- Select and apply a methodology, and make useful and efficient recommendations.
- Understand the Business Development process
- Provide critical analysis
- Make strategic decisions
- Work in a small multicultural group under time constraints
- Produce compelling written and oral presentations
- Demonstrate communication, negotiation and leadership skills

At the end of the seven-month Live Business Case, each group will produce a written report and make an oral presentation to the Jury and other groups from the program. The Jury consists of the company coach, the school coach, and the program director.

MANAGERIAL CREATIVITY : A METHOD OF SELF MANAGEMENT BY THE STUDENTS

This course/workshop is an introduction to all group assignments to be carried out all through the year. In order to help you to be efficient when working in small groups, you need to know not only your personal strengths and improvement points but also those of your class.

By discovering them during this course, you will be able to imagine together how to leverage the strengths of your class and how to manage your improvement points. You have to manage the classroom as a company, so we will appoint different representatives in charge of the main aspects of the construction of the class as a performing team: event manager, class representative, timekeeper, project leader, MSc community leader, and Alumni communication and coordination manager. These representatives and their teams will draft an action plan for the coming year.

Foreign Languages

Foreign language skills are essential in business today and the program is taught in English but provides the possibility to learn a foreign language at the same time. No prior knowledge of French is required to attend the program. Non-French speakers may study French. Native and fluent French speakers will have the possibility to choose from Spanish or Chinese. The language component is not compulsory.

Careers

The students following the MSc Innovation, Strategy and Entrepreneurship generally wish to prepare for careers as:

- R&D Managers
- Project Managers
- B to B Product Managers
- Business Engineers
- Business Developers

Or in the following fields:

- Biotech
- High Tech IT
- Start-ups

CAREERS

Graduates of the MSc Innovation, Strategy and Entrepreneurship program hold positions in a variety of sectors all over the world:

- Guillermo, Venezuela: Product Manager - Organizacion Palo Alto
- Huwein, China: Project Manager, Reverse Innovation - Biomerieux
- Amit, UK: EMEIA Product Marketing - Apple
- Alexandre, France: Business Analyst and Pricing Expert - Schneider
- Nikolay, Russia: Analyst - International Innovation Nanotechnology Center
- Nikos, Greece: Business Developer - Intralot
- Agostino, Canada: Associate - Kachan and Co.
- Mayur, Singapore: Executive Business Development - Adnai Mining
- Khodor, France: Digital Marketing Manager - Eurocopter

Admission

This program is designed for recent graduates from any background as well as managers or entrepreneurs willing to develop and manage technological and business opportunities.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with a good grade average
- No past work experience necessary
- Fluency in English - see test requirements below.
- The GMAT is not required for this program.

Read less
Bangor University is a major international research centre in relation to the operation of national and European law and policies on public procurement law. Read more
Bangor University is a major international research centre in relation to the operation of national and European law and policies on public procurement law.

1 year LLM option (Full time programme)
2 years (Executive intensive block release programme for professionals)
The main educational aims of the programme include:

To provide candidates with postgraduate level knowledge and skills in the area of national (UK and Irish), European and International (WTO, World Bank and UNCITRAL) Public Procurement Law and Strategy.
To build up specialist legal skills and knowledge to equip candidates to operate in the interface between legal principles that apply in the Public Procurement environment and the strategic objectives of interests to organisations in the public and private sectors.
To provide a flexible programme enabling candidates to develop national, european and international perspectives on Public Procurement law issues and practice, which will open up a whole new area of opportunity for graduates.
A strategic element of the programmes is the presentation of learning from the perspectives of both the public procurement function and private sector supplier organisations, to help advance understanding of the complex issues organisations involved in public sector tendering face, and to develop more creative legally compliant public procurement solutions.

This is achieved through carefully designed module options and collaborative teaching involving the use of academic and expert procurement law and strategy specialists.

Employment Opportunities
Employment opportunities for graduates of the programmes include opportunities with public and private sector organisations (all of which have a procurement function), law firms, research centres and international organisations such as the United Nations, World Bank, World Trade Organisation and European Union. Having taken one of our programmes, there will, also be possibilities for academically inclined candidates to pursue careers in teaching and research. Candidates may also find employment opportunities with Social and Environment Rights Groups, many of which see procurement as a way of advancing social and environmental agendas. Candidates who are already working will develop expertise on procurement law issues which would advance their career prospects and upgrade their skills in this extremely complex and rapidly changing area of law.

Programme Content
LLM in Public Procurement Law and Strategy (1 Year programme)

Compulsory modules:

Public Procurement Research and Writing Skills
National and European Public Procurement Law
Applied Procurement Research Projects – work placement and research project (s) on any topic within the programme
Optional modules: (choose 5)

Risk Management in Public Procurement
Sustainable and Social Procurement
Contract Design and Management
Innovation in Public Procurement
Litigation Strategies and the Remedies Regime
International Procurement Regimes
Procurement Relationships and Ethics
Strategic Procurement and Leadership
European Internal Market Law
Executive LLM in Public Procurement Law and Strategy (2 Year programme)

Compulsory modules:

Public Procurement Research and Writing Skills
National and European Public Procurement Law
Risk Management in Public Procurement
Sustainable and Social Procurement
Contract Design and Management
Innovation in Public Procurement
Applied Procurement Research Projects – work placement and research project (s) on any topic within the programme
Optional modules: (choose 1)

Strategic Procurement and Leadership
International Procurement Regimes
Structure
Part 1

LLM in Public Procurement Law and Strategy (1 Year programme)

Part 1 will involve the study of 120 credits.

September intake: Part 1 will be undertaken in the period of September to June.

Teaching will mostly be seminar based which will promote group and individual interaction, which also ensures that every individual candidate is encouraged to contribute to discussions.


Executive LLM in Public Procurement Law and Strategy (2 Year programme)

Taught modules are undertaken over two academic sessions and will involve the study of 120 credits.

Teaching on the Executive stream will be in the form of structured lectures facilitated by the Lecturer and driven by class discussions and case study analysis.

Delivery will be on a block release basis with classes delivered over weekends – on a Friday, Saturday or Sunday – during two academic sessions. Accommodation for participants on the Executive stream is included in the programme fee. Participants will be accommodated at the Management Centre at Bangor University.
Collaborative learning will be an important part of the learning process for the stream.
The module will be taught using a combination of expert Procurement Law academic staff and legal practitioners from leading law firms and in-house legal departments.
Case studies will be used to help the candidates to contextualise active procurement legal problems against a background of realistic scenarios where they get the opportunity to apply the relevant rules of law that they will have been lectured on.
Candidates will be expected to have prepared essential reading on case law, legislation, and other procurement rules prior to the seminar, and will discuss the legal issues raised by the reading in an interactive fashion in order that the class can engage in problem solving facilitated by the lecturer.
Part 2

The Applied Procurement Research Projects (APRP) which is valued at 60 credits and is undertaken on successful completion of Part 1.

Candidates on the one year full-time programme undertake their project during the period of June to September (September intake).

Candidates on the two year programme will undertake their project in the final year of their programme).

The research project comprises a two week work placement in a procurement function and the submission by candidates of either:

One essay with a maximum length of between 18,000 and 20,000 words OR
Two essays not exceeding 10,000-words per essay OR
Four essays not exceeding 5,000-words per essay.
The APRP will be used to familiarise candidates with a broad range of current themes in Public Procurement Law and Strategy. Indicative areas where candidates may undertake applied research projects include national and European Procurement Law, Litigation Strategies, relationship between European Internal Market Law and Public Procurement Law, International Procurement Regimes, Sustainable Procurement, Public Procurement and Innovation, Procurement Relations, Procurement Ethics, Risk Management in Public Procurement, and Contract Design and Management. Other topics proposed by candidates may be acceptable subject to ratification by the Course Leader.

Read less
MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing. Read more
MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.

Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.

You also have the option to study this programme via Distance Learning, click on the link for more details: http://www.northampton.ac.uk/study/courses/international-marketing-strategy-distance-learning-msc/

Course content

The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm

Course modules (16/17)

-Strategic Digital Marketing
-International Marketing Intelligence and Research
-International Marketing Strategy
-The Global Marketing Context
-International Marketing Communications
-Dissertation and Research Methods
-Marketing: Principles and Management

Schedule

One year, full time over three trimesters.

In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.

Assessments

An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

Facilities and Special Features

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials

To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.

Summer School

In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.

The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.

Careers

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.

Read less
The MSc in Strategy & Innovation is designed for applicants holding honours undergraduate degrees in business and/or management disciplines. Read more

Overview

The MSc in Strategy & Innovation is designed for applicants holding honours undergraduate degrees in business and/or management disciplines. Applications from managers with significant work experience holding degrees in non-business disciplines are also encouraged.

The programme can be taken full-time over one year or part-time over two-years.

The programme is not suitable for recent graduates from non-business disciplines and candidates in this category should consider the Masters in Business Management, Human Resources Management or IT Management.

The MSc in Strategy & Innovation is focussed on advanced high level exploration of key areas in Strategy Management and Innovation Management and is supported by leading edge content in Leadership, Technology, and Finance.

The programme will build your capacity to analyse and make decisions on complex issues facing senior leaders in organisations. It will also build your capacity to work in teams and lead important strategic projects.

The programme is delivered through lectures, presentations and intensive workshops in 5 blocks of four full days (5 blocks of two days over two years part-time). The learning process has been designed to provide students with three broad workload categories:
- a) Taught sessions with lectures on advanced content;
- b) Individual written assignments to develop and assess students’ knowledge and critical thinking skills;
- c) Group projects to develop and assess team work skills, skills of application, and problem solving abilities.

The course assessment is 100% continuous assessment.

See the website https://www.maynoothuniversity.ie/school-business/our-courses/msc-strategy-innovation

Minimum English language requirements:
- IELTS: 6.5 minimum overall score
- TOEFL (Paper based test): 585
- TOEFL (Internet based test): 95
- PTE (Pearson): 62

National University of Ireland Maynooth’s TOEFL code is 8850

Career Options

This Masters degree, which specialises in the key areas of strategy and innovation, combined with your existing proficiency from your bachelor’s degree or experience, will signal to employers that you are a competent professional ready to engage in positions of responsibility focussing on advanced general management issues.

Find out how to apply here https://www.maynoothuniversity.ie/school-business/our-courses/msc-strategy-innovation#tabs-apply

Find information on Scholarships here https://www.maynoothuniversity.ie/study-maynooth/postgraduate-studies/fees-funding-scholarships

Read less
The MSc in Strategy & Innovation is designed for applicants holding honours undergraduate degrees in business and/or management disciplines. Read more

Overview

The MSc in Strategy & Innovation is designed for applicants holding honours undergraduate degrees in business and/or management disciplines. Applications from managers with significant work experience holding degrees in non-business disciplines are also encouraged.

The programme can be taken full-time over one year or part-time over two-years.

The programme is not suitable for recent graduates from non-business disciplines and candidates in this category should consider the Masters in Business Management, Human Resources Management or IT Management.

The MSc in Strategy & Innovation is focussed on advanced high level exploration of key areas in Strategy Management and Innovation Management and is supported by leading edge content in Leadership, Technology, and Finance.

The programme will build your capacity to analyse and make decisions on complex issues facing senior leaders in organisations. It will also build your capacity to work in teams and lead important strategic projects.

The programme is delivered through lectures, presentations and intensive workshops in 5 blocks of four full days (5 blocks of two days over two years part-time). The learning process has been designed to provide students with three broad workload categories:
- a) Taught sessions with lectures on advanced content;
- b) Individual written assignments to develop and assess students’ knowledge and critical thinking skills;
- c) Group projects to develop and assess team work skills, skills of application, and problem solving abilities.

The course assessment is 100% continuous assessment.

See the website https://www.maynoothuniversity.ie/school-business/our-courses/msc-strategy-innovation-0

Minimum English language requirements:
- IELTS: 6.5 minimum overall score
- TOEFL (Paper based test): 585
- TOEFL (Internet based test): 95
- PTE (Pearson): 62

National University of Ireland Maynooth’s TOEFL code is 8850

Career Options

This Masters degree, which specialises in the key areas of strategy and innovation, combined with your existing proficiency from your bachelor’s degree or experience, will signal to employers that you are a competent professional ready to engage in positions of responsibility focusing on advanced general management issues.

Find out how to apply here https://www.maynoothuniversity.ie/school-business/our-courses/msc-strategy-innovation-0#tabs-apply

Find information on Scholarships here https://www.maynoothuniversity.ie/study-maynooth/postgraduate-studies/fees-funding-scholarships

Read less
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry. Read more
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

Read less
TiSEM’s department of Organization and Strategy is a vibrant and internationally diverse department. Its members are drawn from leading universities in North America, Asia and Europe and have a very strong research orientation with a focus on high-quality publications. Read more

Organization & Strategy

TiSEM’s department of Organization and Strategy is a vibrant and internationally diverse department. Its members are drawn from leading universities in North America, Asia and Europe and have a very strong research orientation with a focus on high-quality publications. Research in the Organization & Strategy group covers primarily the research areas of strategic management, international business, organization theory, entrepreneurship, and innovation from a variety of theoretical and empirical, methodological perspectives. The group pursues large-scale empirical analyses, but also encourages theoretical or exploratory research. Our researchers draw on a variety of disciplines and theories, including transaction cost economics, organizational learning, and evolutionary economics, institutional theory, organizational ecology and social network analysis. We welcome and support inter-disciplinary and innovative approaches in research.

Our researchers’ work has recently been published in journals such as the Academy of Management Journal, the Journal of International Business Studies, Management Science, Organization Science, Administrative Science Quarterly, and the Strategic Management Journal.
The department’s RM/PhD students are taught by the department’s leading researchers in small, highly interactive context taking a variety of content and method courses aimed at providing them with the necessary skills and knowledge for conducting high level research. Through the attendance of departmental seminars, participation in departmental events and mentoring by faculty members the students are encouraged to integrate into the department. While supervision styles vary, our graduate students enjoy attentive supervision by committed department researchers. Further, graduate students are encouraged to spend a semester abroad at leading universities/departments relevant to their research projects and are assisted by our faculty members in securing such visits; Wharton, Cass school of business, and Yale business school are among the schools our graduate students have visited recently.

Our graduates have obtained academic positions in leading US, European, and Asian universities (e.g., Texas A&M, Singapore Management University) as well as consulting, and non-academic research jobs.

Students seeking a friendly yet challenging and robust research environment in which to pursue their academic training will find those at the Organization and Strategy department.

Career Perspective MSc specialization in Organization & Strategy

If you follow the Research Master's program in Business - be it accounting, finance, information management, marketing, operations research, or organization and strategy - you are prepared to continue in a PhD program. More than 75% of the graduates continue at a PhD position at either Tilburg University or another university. 25% of the graduates start a professional career, mostly in the consultancy or financial sector.

The Research Master's program in Business in combination with the subsequent PhD studies enable our students to find jobs at universities around the world, at research institutes or in the banking and consultancy sectors.

In the PhD phase, most accepted PhD students become university employees earning a gross salary over more than Euro 85000 over three years and are granted pension rights.

Read less
The British School of Fashion is launching the world’s first MSc in Digital Fashion Strategy at its GCU London, Fashion Street campus based in the heart of East London. Read more
The British School of Fashion is launching the world’s first MSc in Digital Fashion Strategy at its GCU London, Fashion Street campus based in the heart of East London.

This programme is unique globally as it focuses on the strategic adoption, integration and optimisation of technology specific to the diverse needs of the fashion sector. Developed in consultation with senior industry stakeholders, this innovative course aims to develop graduates to be the digital thought leaders of the future.

This will be achieved through the programme’s distinctive trans-discipline approach to learning and an emphasis on industry engagement with Honorary Professor Masterclasses, on-campus networking events, live company project briefs, industry visits and a credit bearing internship.

This programme has several different available start dates and study methods - for more information, please view the relevant web-page:
SEPTEMBER 2017 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02956-1PTL-1718/Digital_Fashion_Strategy_(Part-time)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 (Full time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02905-1FTLB-1718/Digital_Fashion_Strategy?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02956-1PTLB-1718/Digital_Fashion_Strategy_(Part-time)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

Programme Description

Digital is a rapidly growing and evolving sector, and this is clearly evident within the fashion industry whereby traditional models of supply and demand are being challenged and transformed through technology.

The British School of Fashion, alongside the British Fashion Council and Innovate UK, identify that these changes translate into a considerable gap in knowledge and skills within both academia and industry. Therefore, the MSc Fashion Digital Strategy has been created specifically to fill this gap.

The programme team undertook six months of intensive research and consulted with a variety of industry representatives from fashion, media, retail, academia, technology, investment and government in order to ensure the structure and content of the programme were right for the market. The results of the development research indicated that the nascent nature of the digital fashion sector required a unique approach. Therefore, three key features are evident:

Integrated - digital is not an 'add on', we believe that technology can, and should, be a point of differentiation and therefore be embedded holistically at both a strategic and operational level across all business functions.

Co-creative - due to the emergent nature of the subject area, participants of the programme will co-create new knowledge through the critical evaluation and evolution of traditional academic frameworks as applied to live industry collaborative projects.

Hybrid - the course will enable its graduates to develop the innovative blend of creative and analytical skills required to facilitate the transformational change involved in the digitisation of fashion businesses.

Why Choose This Programme

The MSc Digital Fashion Strategy offers a distinctive balance of academic rigour and industry practice throughout its teaching and assessment, which is facilitated through its network of Honorary Professors, Practitioners in Residence and research active staff. This course is the first of its kind globally and therefore its graduates will have a first mover advantage in the marketplace and be instantly distinctive. Knowledge and skills related to digital strategy are very much increasing in demand globally and the application of this within the fashion sector further enhances employability prospects. Industry participants involved in the course development research indicated that as a result of its credit-bearing internship, innovative structure and industry focus, they expect the graduates of the programme to have jobs secured before they complete.

Career options for graduates of this programme include: digital strategists, digital managers, social media managers, e-commerce managers, content managers, innovation managers, brand managers, marketing managers, online visual merchandisers, bloggers, consultants, and entrepreneurs.

Read less
Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. Read more
Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in charities and government agencies. Few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all.

This course is designed to help you develop the knowledge, specialist skills and attitudes necessary for a successful career in the exciting and fast moving area of international marketing. It will also enhance your ability to think strategically about marketing management in an international context.

Northampton Integrated Learning Environment (NILE) is a dedicated online university learning space for students. Your tutors will use NILE to engage with you, and you will use NILE to access course materials, assessment information, virtual classrooms and discussion boards. Your assessed work will be submitted and graded online, so you will be able to see your grades and feedback wherever you are in the world. The system that underpins NILE is Blackboard and access to this system is through nile.northampton.ac.uk. We also have a mobile app so you can stay connected to the University of Northampton wherever you are; iNorthampton is available for Android and Apple mobile devices.​

Course content

Core learning will be delivered electronically and you will be encouraged to engage with your fellow students and tutors online. Studying online will give you the flexibility to study at your convenience* without the need to travel or physically attend classes, whilst enhancing your employment opportunities. You will be supported throughout the process by our great teaching staff that are professionally qualified and have industry and academic experience to share with you.​

*Modules are delivered within trimester periods so you will need to complete them in specified times.

What you will study

This programme is 30 months in duration. The academic year is split into trimesters. For a September start you will study as follows;
Trimester one – September to December
Trimester two – January to April
Trimester three – May to July​

Year One
Trimester one – September to December
You will study one module; Marketing: Principles and Management​.
Trimester two – January to April
You will study one module; International Marketing Intelligence and Research​.
Trimester three – May to July
You will study one module; The Global Marketing Context​.

Year Two
Trimester four – September to December
You will study one module; International Marketing Strategy​.
Trimester five – January to April
You will study two modules; Strategic Digital Marketing and Dissertation and Research Methods. You will commence work on your Dissertation. ​
Trimester six – May to July
You will study two modules; International Marketing Communications and Dissertation and Research Methods. You will continue work on your Dissertation. ​
Trimester seven – September to December
You will complete your Dissertation.​

February start information available soon.

For further information on course content and modules please refer to the NILE site:https://nile.northampton.ac.uk/webapps/blackboard/content/listContent.jsp?course_id=_27703_1&content_id=_1280822_1&mode=reset

Assessments

A variety of assessments are used including essays, business reports, research papers, case studies, portfolios, presentations and context analysis as well as the dissertation.

Read less
The Marketing Strategy course, MKG 4080, complements the Marketing Management course MKG1010. It explores marketing strategies related to the following facets. Read more

Purpose and Description

The Marketing Strategy course, MKG 4080, complements the Marketing Management course MKG1010. It explores marketing strategies related to the following facets: Marketing planning, promotional offers and advertising, as well as digital marketing. Strategies pertaining to customer segmentation is also covered in the business simulation, competition advantage through products
design and other competitive strategies.
This course is scheduled over a 5 week period for two weekly sessions of 90 minutes each. 50% of the class content is delivered by lectures. In the remaining 50%, students will carry out practical activities or case discussions to help instill the theories and strategies introduced in the lectures.
Upon completion of this course, students will grasp an in depth-understanding of how to create competitive advantage by leveraging the firm’s resources, and how to allocate marketing resources to devise effective promotional tools. Students will also cover various topics in
competitive advantage and creating and capturing value in B2B and B2C case studies. Conjoint analysis will also be covered and used throughout the business simulation.

Learning Objectives

The course covers the following topics:
(1) (Week 1) Introduction to Marketing Strategy
(2) (Week 2) Marketing Resource Allocation and Planning Strategies
(3) (Week 3) Product Innovation in Emerging Markets and Viral Marketing
(4) (Week 4) Digital Marketing and Branding in the Social Network
(5) (Week 5) Customer Segmentation Strategies and Business Communications

[[Course Description ]]
This course features the following:
1. Case Method: case discussions bring students in the position of the decision maker. For
the instructor to help students effectively, she needs to know what the students understand about the case before the discussion. For this purpose, and to ensure that all students read the case and analyze it before class, students are required to submit half to one page memo briefing on the case study. In the first session of this course, students will form study groups and each group will have to submit a memo on the case study by noon 12:00 p.m., Thursday of the case study day. (Font: Times New Roman, 12pt, single
space). Students are also required to rewrite their report after the class discussion and submit the second report by midnight Saturday. The grades of both reports will be averaged.
2. Business Simulation: aims at engaging students in activities that promote decision making, analysis and critical thinking. The instructor will ask students to carry out activities that resemble real-life tasks with decision points to be made in an interactive manner.
The grading of the simulation includes; final presentation, 30% and the outcomes of the simulation (equal distributed weight for (1) verbal communication, (2) visuals and (3) content), 70% of total score for the results of the simulation.
3. Class Participation: Students will be graded on contributions to create a positive learning environment for this course. This includes enhancing the atmosphere and quality of classroom discussions. In a typical class session, one or more students will be
asked to begin the discussion by addressing specific questions about the ‘required preparations. After the leadoff contribution, the discussion will be opened to the rest of the class. Some of the criteria for judging effective class participation include:
 Insightfulness (in analysis, observation, or questions)
 Constructiveness in the context of the class discussion flow
 The frequency of sharing opinions and insights

Read less
Our MSc in Business Strategy, Leadership and Change has been designed to build student knowledge and understanding of formulating and monitoring business strategies, including how to develop change programmes and understand the impact of different leadership styles in particular contexts. Read more
Our MSc in Business Strategy, Leadership and Change has been designed to build student knowledge and understanding of formulating and monitoring business strategies, including how to develop change programmes and understand the impact of different leadership styles in particular contexts. The programme’s multidisciplinary approach to managing an organisation will provide students with deep managerial and organisational insights.

PROGRAMME CONTENT

Five core modules are taken over semesters 1 and 2:

Business Models
Leadership
Strategic Change
Competitive Strategy
Research Philosophy and Practice

Three further modules are also taken from a wide range of options that include project management, systems analysis, and business economics.

The MSc dissertation is then completed between May and August.

ACCREDITATION

The MSc Business Strategy, Leadership and Change is accredited by the Chartered Management Institute (CMI).

FIND OUT MORE



Read less
When I published the first academic study in the world about Facebook and marketing (in 2007) I had no idea that social media marketing could have gotten this big. Read more

COURSE DESCRIPTION

When I published the first academic study in the world about Facebook and marketing (in 2007) I had no idea that social media marketing could have gotten this big. In the past 7 years, the world has transformed a lot and social media became one of the most important components of modern marketing. In this class, we will talk about how social media changes the lives of consumers, how corporate strategy and content strategy influence each other and how use, nonuse or misuse of social media may change the destiny of big brands.

Assessment

40% Attendance
30% Case Study
30% Country Presentations

Read less
The MSc in Business Strategy & Entrepreneurship is designed for graduates seeking a rigorous foundation prior to launching their own company or entering an existing corporation in a role focused on business development and growth. Read more
The MSc in Business Strategy & Entrepreneurship is designed for graduates seeking a rigorous foundation prior to launching their own company or entering an existing corporation in a role focused on business development and growth.

The programme will provide you with the required skills via a combination of teaching methods covering knowledge about best business practices, as well as covering the fundamental principles behind them.

Building on these skills, you will also have the opportunity to create a full plan for a new venture. The development of this new venture plan will be supported by academic faculty as well as a corporate sponsor or entrepreneur where appropriate.

The programme provides a unique mix of business strategy and entrepreneurship content that combines both leading academic research and the opportunity to apply this in a real world context.

Distinctive features

You will be part of a community which is committed to delivering social improvement alongside economic development in the world’s first Public Value Business School
You will study at a Business School ranked 1st in the UK for research environment and 6th for research excellence (REF 2014)
You will be a student of the only business school in Wales accredited by AACSB international (and one of only 5% worldwide)
You will learn from internationally recognised scholars in the field, in combination with leading practitioners
You will have the opportunity to work with a corporate sponsor or entrepreneur on the New Venture Plan.

Read less
This programme takes graduates from many disciplines and provides them with the skills to plan, design, build and promote effective websites. Read more
This programme takes graduates from many disciplines and provides them with the skills to plan, design, build and promote effective websites. It is designed for people who manage corporate websites, those who wish to start their own web business and those who would like to build a career in the web design industry. The design of excellent websites presents a notable intellectual challenge and, during the programme, students develop a contemporary, professional and 'real-world' approach. Our objective is to provide a balanced education in the three main aspects of web design: technical, functional and aesthetic.

The technical aspects provide an understanding of the tools, technologies and principles used for the design and development of contemporary websites. This includes the creation of semantically correct markup, the separation of presentation from content (HTML and CSS) and compliance with web standards (W3C).

The functional aspects focus on the creation of websites that provide a good user experience. Principles include, information architecture, content strategy, accessibility, search engine marketing and optimisation (SEM/SEO).

The aesthetic aspects of web design are considered in relation to graphic, artistic, typographic and business objectives, including corporate identity and branding.

See further details at: http://www.websitearchitecture.co.uk/

The Department is based in a new state of the art building designed by the award winning architects Heneghan Peng; it is equipped with fourteen rooftop landscapes, cutting edge digital workshops, extensive design studios, a world-class library and two gallery spaces.

Our building is located in the heart of Greenwich, the newest addition to a suite of magnificent buildings that occupy the UNESCO World Heritage site and the location of the Greenwich Prime Meridian.

The aims of the programme are:

- To equip students with a professional level of competence in web design and content management
- To provide students with the opportunity of creating a live website and to measure its success
- To help students become familiar with the growing and fast-evolving body of knowledge within the web design discipline.

Visit the website http://www2.gre.ac.uk/study/courses/pg/com/wdcp

Computing - General

Come and study in the award-winning Department of Computing & Information Systems on the magnificent Greenwich Campus. Welcoming home and international students from all backgrounds, CIS provides an exciting, diverse and friendly environment in which to study.

The latest university league table published in the Sunday Times, has rated the computer science department as seventh in the UK for teaching excellence.

What you'll study

- Design for Web Content (30 credits)
- Content Management (30 credits)
- Applied Art for the Web (30 credits)
- Major Project (60 credits)
- User Experience Design (15 credits)
- Social Media and SEO (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Assessment

Students are assessed through coursework, a portfolio of project work and their involvement with online activities.

Career options

This programme offers enhanced skills for use within the applicant's current career or a new career in web design. Graduates from this programme are now working as front-end developers, user experience designers, SEO consultants and project managers in digital media.

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0004/644422/Web-Design-and-Content-Planning.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

Read less
The heart of Centennial College's Interactive Media Management program is user experience (UX). Your ability to design and create meaningful interactive digital experiences will position you to succeed as an interactive media professional. Read more
The heart of Centennial College's Interactive Media Management program is user experience (UX). Your ability to design and create meaningful interactive digital experiences will position you to succeed as an interactive media professional.

This Interactive Media Management program, facilitated through the School of Communications, Media and Design, is ideal for you if you have completed a post-secondary program and wish to apply your skills to a career in interactive media management. If you're passionate about making interactive experiences that "just work", this program is for you.

Your courses teach you how to plan all elements of an effective interactive digital experience, starting from assessing what your audience needs then accommodating their needs through the interface, its design and the words it contains. You also have the opportunity to work on your own project, from concept to prototype.

The interactive digital media industry is changing as mobile and immersion computing becomes more important and prevalent. As such, this collaborative and project-driven program emphasizes:
-Digital strategy
-UX design
-Content strategy and planning
-Interactive storytelling
-Analytics
-Digital project management (grant charts, budgets, project planning, agile methodology)
-Researching and surveying the interactive media landscape

You learn about the industry and available career options in the early stages of the Interactive Media Management program and you complete your learning with a nine-week industry field placement.

Career Opportunities

Future Alumni
Where do program graduates go? With a combination of creative and practical skills, alumni are well-positioned as the interactive media professionals of the future. Alumni work in all aspects of the interactive media industry both in Canada and internationally.

Some of the Interactive Media Management program's alumni include:
-Angelique Abranches, Interface Architect, Shaw Media
-Christine Hanson, User Experience Architect, Critical Mass
-Guilherme Chee, Interactive Designer at Electrolux (Brazil)
-Jaimie Lerner, Digital Content Producer, Indie88
-Danielle Williams, Web Content Coordinator, The Shopping Channel
-Matthew Flanagan, Digital Content Coordinator, Movie Services at Bell Media
-Miguel Martinez, Pipeline Technical Director, Atomic Cartoons
-Laura James, Digital Content Producer & Strategist; CEO at Mulberry Media Interactive
-Rebecca Milner, Community Manager, OneMethod
-Andrew Rajaram, UX Architect, OneMethod

Program Highlights
-In the first semester, you gain fundamental skills in analyzing, designing, and creating interactive user experiences. As a result, you acquire a solid understanding of elements of UX, with an emphasis on content and audience analysis, UX strategy, wire framing, practical coding, A/V production and management skills.
-The second semester is spent working on your own senior project, while you apply advanced learning in business, analytics, technology and planning documentation.
-In your third and final semester you learn how to pitch and present an interactive media project and polish your entrepreneurial skills before heading out to work in the industry on your field placement.

Career Outlook
-Interactive producer
-Digital strategist
-Content strategist
-Social media manager
-Information architect
-Web development
-User experience (UX) designer
-Digital content producer
-Technical director
-Games producer

Areas of Employment
-Interactive and game studios
-Advertising agencies
-Marketing companies
-PR agencies
-TV broadcasters
-Radio stations
-Content production companies (video, animation)
-Government, financial and tetail sectors
-High-tech industries
-Freelance production/strategy

Read less

Show 10 15 30 per page


Share this page:

Cookie Policy    X