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Masters Degrees (Consumption)

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The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. Read more

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management. 

This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture. 

You will join an intellectually stimulating, friendly and supportive research environment and work closely with our expert and experienced academic staff.

This course  is also available Part Time at our London Campus with some variations in optional modules available

  • Distinctive from other marketing programmes in that it combines teaching and research from marketing and sociology.
  • Innovative programme inviting students to critically explore their lived experiences within the consumer society.
  • Flexibility to tailor your studies to suit your specific areas of interest, such as; consumption, markets and culture, marketing communications children and consumption, crime and consumerism, social identities, consumption and difference.
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Course structure

Pre-course preparation

  • Foundations of Modern Management and Organisational Analysis

Core modules

  • Consumers and Brands
  • Sociology of Consumption
  • Consumption Research Methods
  • Dissertation

Optional modules

Optional modules in Marketing include:

In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

  • Arts Marketing
  • Not-for-Profit and Public Sector Marketing
  • Marketing Communications
  • Consumption, Markets and Cultures
  • Technology and Macromarketing

Optional modules in Sociology include:

  • Social Identities, Consumption and Difference
  • Children and Consumption
  • Fear, Risk and Consumption
  • Crime and Consumerism
  • Youth and the Making of Consumer Society

Teaching & assessment

Assessment is carried out by a variety of methods including essays, group projects and a dissertation.

Your future career

Graduates will have considered a wide range of theoretical issues relating to contemporary lives that form the basis of marketing practice. This knowledge may be useful to pursue a research career, or to augment and progress current careers in fields such as marketing, education, journalism, development, social policy and politics. This course equips postgraduate students with the subject knowledge and expertise required to pursue a successful career, or provides a solid foundation for continued PhD studies. 

Graduates in recent years have entered different areas including Senior Associate at Bank of China International, Reporter at Xinhua News Agency, Senior Associate at PricewaterhouseCoopers, Finance Officer at Ealing Borough Council and Relationship Manager (Investments) at Barclays Bank.



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The MA in Consumption, Culture and Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. Read more

The MA in Consumption, Culture and Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management. 

This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture. 

You will join an intellectually stimulating, friendly and supportive research environment and work closely with our expert and experienced academic staff.

This programme is also available on our Egham Campus as a full time course. Please note optional modules on offer may differ between sites 

  • Distinctive from other marketing programmes in that it combines teaching and research from marketing and sociology.
  • Innovative programme inviting students to critically explore their lived experiences within the consumer society.
  • Flexibility to tailor your studies to suit your specific areas of interest, such as; consumption, markets and culture, marketing communications children and consumption, crime and consumerism, social identities, consumption and difference.
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Course structure

Pre-course preparation

  • Foundations of Modern Management and Organisational Analysis

Core modules

  • Consumers and Brands
  • Sociology of Consumption
  • Consumption Research Methods
  • Dissertation

Optional modules

You will select three options, with at least one from marketing and one from sociology.

In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

  • Marketing, Environment and Society
  • Arts Marketing
  • Marketing Communications
  • Children and Consumption
  • Crime and Consumerism

Teaching & assessment

This part-time course will be taught via 15 learning sessions over a two year period. Sessions will be on a Friday evening and the following Saturday approximately every six weeks.

Assessment is carried out by a variety of methods including essays, projects and a dissertation.

You be supported throughout and in the sessions by our academics. An online tutor and advisor will also be assigned to you to answer any questions you may have and provide advice throughout the programme.

Your future career

Graduates will have considered a wide range of theoretical issues relating to contemporary lives that form the basis of marketing practice. This knowledge may be useful to pursue a research career, or to augment and progress current careers in fields such as marketing, education, journalism, development, social policy and politics. This course equips postgraduate students with the subject knowledge and expertise required to pursue a successful career, or provides a solid foundation for continued PhD studies. 

Graduates in recent years have entered a range of areas including:

  • Senior Associate at Bank of China International
  • Reporter at Xinhua News Agency
  • Senior Associate at PricewaterhouseCoopers
  • Finance Officer at Ealing Borough Council
  • Relationship Manager (Investments) at Barclays Bank


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The MSc in Marketing, Consumption & Society takes a 360 degree view of the business of Marketing, addressing pertinent issues from the perspectives of organisations, consumers and society. Read more
The MSc in Marketing, Consumption & Society takes a 360 degree view of the business of Marketing, addressing pertinent issues from the perspectives of organisations, consumers and society.

This programme brings together a strong foundation in Marketing principles and theories, a variety of research approaches, a range of practical applications and a focus on experiential learning techniques enabling us to deliver both a thorough Marketing education and a set of key transferable skills required for the world of Marketing work.

A number of internships with leading Marketing companies are available to selected candidates on completion of the programme.

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This MA provides a broad based training in social science approaches to the analysis of material and visual media. Read more

This MA provides a broad based training in social science approaches to the analysis of material and visual media: ranging from art, photography, film and media within visual anthropology, to consumption, museum anthropology and cultural heritage, landscape and genres (such as clothing and the built environment), within material culture.

About this degree

The programme covers a range of contexts such as production, exchange and consumption, and uses anthropological perspectives based on the comparative study of societies, historically and culturally. Skills training is given in social anthropological field research and analysis, and in specific methods for the study of material and visual forms.

Students undertake modules to the value of 180 credits.

The programme consists of one core module (45 credits), three optional modules (45 credits) and a research dissertation (90 credits).

Core modules

  • Critical Issues

Optional modules

The following is a selection of possible option modules:

  • Anthropology and Photography
  • Advanced Topics in Digital Culture: Ethnographies of the Digital
  • Documentary Film and the Anthropological Eye
  • Art in the Public Sphere
  • Social Construction of Landscape
  • Issues in Power and Culture
  • Anthropology of the Built Environment
  • Mass Consumption and Design
  • Risk, Power and Uncertainty

Dissertation/report

All MA students undertake an independent research project which culminates in a 15,000-word dissertation.

Teaching and learning

The programme is delivered through a combination of lectures, group presentations and discussion, tutorials, independent directed reading, interactive teamwork, laboratory and practical work, video, film and web based courses. There will also be visits to museums, galleries and other relevant sites. Assessment is through coursework, unseen examination and the dissertation.

Further information on modules and degree structure is available on the department website: Material and Visual Culture MA

Careers

The programme can lead to careers in a wide range of areas such as architecture, media, commerce and aspects of development work where an emphasis on the material and visual environment is central.

Recent career destinations for this degree

  • Project Officer, British Council
  • Senior Administrator, LSE (The London School of Economics and Political Science)
  • Senior Officer in Marketing and Communications, Singapore Economic Development Board
  • Event Co-Ordinator, Tate Britain
  • Social Enterprise Consultant, Sisterhood for Development and Sisterhood Handicrafts

Employability

The programme is designed as an advanced research degree providing exposure to a vanguard and creative field within anthropology and related disciplines. Students learn how to apply ethnographic theory and methodology in material and visual culture to a wide range of case studies highlighting material culture in the wider world - ranging from art, through photography, clothing, consumption, cultural memory, monuments and the built environment.

The degree can lead to further doctoral research or careers in a wide range of areas such as architecture, media, museums, business and aspects of development work where an emphasis on the material and visual environment is central.

Careers data is taken from the ‘Destinations of Leavers from Higher Education’ survey undertaken by HESA looking at the destinations of UK and EU students in the 2013–2015 graduating cohorts six months after graduation.

Why study this degree at UCL?

UCL Anthropology is the world's leading centre for the study of material and visual culture. We publish the Journal of Material Culture and several relevant book series, and have nine specialist staff in this field.

The department is one of the largest anthropology departments in the UK. Our excellent results in the 2008 Research Assessment Exercises and 2014 Research Excellence Framework show that we are the leading broad-based anthropology department in the UK.

Students are encouraged to take full advantage of the wider anthropological community in London and the department's strong links with European universities and international institutions.

Research Excellence Framework (REF)

The Research Excellence Framework, or REF, is the system for assessing the quality of research in UK higher education institutions. The 2014 REF was carried out by the UK's higher education funding bodies, and the results used to allocate research funding from 2015/16.

The following REF score was awarded to the department: Anthropology

68% rated 4* (‘world-leading’) or 3* (‘internationally excellent’)

Learn more about the scope of UCL's research, and browse case studies, on our Research Impact website.



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MSc Marketing is a one year full-time program that is designed to develop your understanding of key areas in consumer behavior and consumption, marketing management, strategy, analytics and critical marketing. Read more

MSc Marketing is a one year full-time program that is designed to develop your understanding of key areas in consumer behavior and consumption, marketing management, strategy, analytics and critical marketing. Develop your understanding of consumption and consumer behaviour, service, international, not-for-profit, relationship and business to business marketing, and marketing strategy with this Chartered Institute of Marketing (CIM) backed course.

With strong quality teaching and research, our marketing division has an impressive international profile, which provides the students with first-class teaching and practically focused and grounded in the latest ideas and principles in marketing practices. As located in China, we also work with many Chinese and international organisations and industry to ensure that the teaching remains relevant to employers.

This MSc is suitable for any discipline including business and management. However, this course is not suitable for students who have previously studied a significant amount of marketing.

CIM accredited

Thanks to a partnership with the Chartered Institute of Marketing (CIM), you can complete the CIM Diploma in Professional Marketing alongside your MSc studies at no extra cost. This means you will graduate with two internationally recognised professional qualifications:

  • an MSc in Marketing from a leading business school
  • a diploma from one of the world’s foremost professional bodies for marketing.

Many employers require these for a career in marketing and communications. It will give you a distinct advantage in today’s competitive jobs market as it clearly demonstrates your commitment to a career in marketing. The CIM diploma is delivered by Cambridge Marketing College.

After graduating, you can choose to continue your studies with the CIM and, with appropriate employment experience in a marketing related role, gain full member status (MCIM) and become a Chartered Marketer.

Industry input

Small group teaching reinforced by core seminar sessions is something you will not find everywhere. You will have the opportunity to learn from guest speakers and participate in industry placements and field trips.

In addition, we have close partnership with industry and companies to provide industry experiences and reflective learning. We have regular collaborated recruitment fairs with international companies such as L’Oreal, Nielsen, China Resources (Holdings) Co., Ltd, KPMG, and Mars China, which to provide marketing career opportunities for graduates.

Programme structure

Please note that the following structure and modules may be subject to change.

Semester 1

Compulsory

  • Marketing Management
  • Consumer Behaviour and Consumption
  • Marketing Research and Analytics
  • Strategic Marketing in the Digital Economy

Semester 2

Compulsory

  • Research Methods

Restricted

  • International Marketing
  • New Product/Service Development and Management
  • Branding and Marketing Communications
  • Critical Marketing, Ethics and Sustainability
  • Tourism and Sustainability
  • E-Business
  • Innovation Management
  • Launching New Ventures
  • Technology Entrepreneurship
  • Contemporary developments in HRM/OB
  • Market Relationships: A Strategic Approach

Summer

Students will prepare either an individual marketing dissertation or an applied marketing project on an approved subject relevant to the MSc Marketing.

  • Marketing Dissertation
  • Applied Marketing Project

More information is available on key facts about the delivery of the programme.



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About the Master’s Degree. P²food is a 2 year, course-based, full-time international research Master's Degree focused on the physiological and psychological determinants of food choice, offered by the. Read more

About the Master’s Degree

P²food is a 2 year, course-based, full-time international research Master's Degree focused on the physiological and psychological determinants of food choice, offered by the University of Burgundy - Franche-Comté and AgroSup Dijon.

 

Course content

Food plays a much bigger role in consumers' lives than simply feeding them. Each day, humans make several food choices. Their diet has considerable impact on their nutritional status and health, but also on the environment.

A greater understanding of the reasons for consumers' choice of foods is needed in order to set up effective programs and develop new products, to improve dietary patterns in line with recommendations, and to increase food sustainability. Although seemingly simple, food choices are complex behaviors that depend on many factors and their interactions. In this Master’s Degree, a key focus is placed on the physiological and psychological factors of food choice.

 

As a student in this Master’s program, you will gain in-depth knowledge about food properties and fundamental insights about human food behavior. You will acquire sensory and consumer research methodology. You will come to understand the mechanisms of hunger, satiety and satiation, and the factors involved in palatability. You will study the influence of stress and mood on food behaviors, and explore the ways in which cultural context influences food choices. You will examine the importance of representation and consumer attitudes towards food, as well as the reasons for resistance to dietary change. You will understand why it is necessary to take on this issue in an interdisciplinary way.

 

Program description

Our approach is student-centered and participative. It combines lectures, seminars and practicals, workshops and individual/team projects. The modules below are indicative of those offered in this program. This list is based on the current organization and may change year to year in response to new needs in the food industry:

 

1st year (60 credits)

1st Semester:

  • Unit 1~: Methodology and tools 
  • Unit 2~: : Chemosensory perception, emotions, memory and food choices
  • Unit 3: Perception and sensory evaluation
  • Unit 4 :Microbiology and microbiological process
  • Unit 5: Food Chemistry and physiochemistry

2nd Semester:

  • Unit 6: Introduction to Psychology
  • Unit 7: Nutritional composition and information
  • Unit 8: Physiological regulation of eating behavior
  • Unit 9 : Professionalization
  • Unit 10 : internship (2 months)*

* 1st year research internship is 8 weeks long, in January-February.

2nd year (60 credits)

  • U12: Chemosensory determinants of food perception
  • U13: Cognitive processes implied in food perception and consumption
  • U14: Brain and food consumption
  • U15: Dynamics of feeding behavior over a lifetime
  • U16: Research methodology and training, including a research project 

During the 2nd year, students carry out a 6 month research internship.

About the University

The University “Bourgogne Franche – Comté” has been ranked 2nd best French University in the field of Food Sciences (Shangaï, 2017). Most of the lecturers and scientists involved in the Master’s program are members of the Research Center for Taste and Feeding Behavior (CSGA), an internationally renowned research center dedicated to interdisciplinary research on chemosensory perception and food consumption behavior. In addition to the pedagogical team, international invited lecturers will be involved.

Funding and tuition fees

As an international postgraduate you will benefit from France’s low tuition fees and have access to a wide range of funding programs (Grants from French embassies, AUF bursaries, etc.). You can also apply for funding from the Université Bourgogne Franche - Comté (25 grants in 2017).

 

Career  

This Master’s Degree aims at providing students with job-relevant competencies and skills for a career in industry (project leader or research engineer in nutrition; consumer science and R&D departments of international companies) or an academic position (food and consumer research; sensory and cognitive neuroscience research; food, nutrition and health research, etc.)

 More Information

Facebook: https://www.facebook.com/AgrosupInternational/

LinkedIn: https://www.linkedin.com/company/11457379

YouTube: https://www.youtube.com/user/agrosupdijon



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The MA Fashion Studies at Parsons Paris is the first master's program in its field in France and one of only a handful worldwide. Read more

The MA Fashion Studies at Parsons Paris is the first master's program in its field in France and one of only a handful worldwide. In this groundbreaking 42-credit program, students explore the production, dissemination, and consumption of fashion from both historical and contemporary vantage points. The program investigates the different segments and meanings of fashion as creative and multifaceted industry – from haute couture to fast fashion; as a phenomenon dealing with identity, race, and gender; as an everyday act of consumption; as a material object; as an image; and as an artistic practice.

By situating fashion as a manifold phenomenon, the program casts light on the relationship between practice and theory as students explore the interdisciplinary theories and methodologies that have shaped the field of fashion studies while also discussing their applications within the fashion industry. The program also challenges students to engage with contemporary concerns such as sustainability, fashion curatorial practice, globalization, technological innovation, and digital fashion futures.

Core and elective courses open up broad perspectives on fashion and its connections with design, production, consumption, imagination, representation, embodiment, and identity. Finally, as fashion studies is inherently interdisciplinary and multi-methodological, courses examine fashion through the perspectives of anthropology, sociology, art history, gender studies, visual and material cultural studies, and film and media studies.

Paris and Access to Fashion

With Paris as a backdrop, the program brings students in contact with the European and French fashion industry and its cultural fields of production. Students are invited to engage with the industry through lectures and master classes held by fashion practitioners; special projects with fashion brands (mainly Paris based); visits to European and Parisian fashion trade fairs like Première Vision-Paris; unparalleled access and visits to fashion houses and ateliers; and the most prominent fashion and textile collections and archives in France, from the Musée Galleria to the Musée des Arts Décoratifs. The program also assists students in applying for internships with established and independent fashion brands during Paris Fashion Week and during the summer break while also encouraging them to independently observe Parisian streets, neighborhoods, and retail environments critical to the fashion system.

Skills, Competences, and Professional Possibilities

The aim of the MA Fashion Studies program is to create polyvalent and critical researchers and professionals able to adapt to the heterogeneity of the fashion industry and its various sectors. In particular, our students develop competencies in fashion communication – from fashion writing and criticism to "image-making"; in trend-forecasting and marketing analysis; in fashion curating; in the research and archival practices connected to private and public museums or/and brand heritage. Students develop awareness of the different realities and constraints of the field of fashion and its commercial aspects, developing a personal and critical view on this creative industry. Possible career paths bring students to work in fashion PR and communication agencies, fashion magazines, fashion consulting, fashion museums and galleries, private archives, auction houses, fashion brands communication and marketing departments, trend-forecasting agencies, and fashion retailing and also to pursue PhD degrees at top universities around the world.

You can request more information here: http://www.newschool.edu/m/parsons-paris?utm_source=find_a_masters&utm_medium=hyperlink_listing&utm_campaign=pm_parsons_paris&utm_term=paris_grad

European Hub

Thanks to faculty contacts and the program's strategic geographical position, MA Fashion Studies functions as a European hub, giving students access to other important fashion cities like Milan, London, Antwerp, Berlin, and Stockholm as well as international fashion institutions like the Victoria and Albert Museum or the Fashion Museum of Antwerp (MoMu). The program sponsors public events, panels, open lectures and symposia on fashion, inviting established and emerging fashion scholars, curators, and professionals. The Parsons Paris Gallery and workshops with fashion editors, stylists, and photographers stimulates students to publicize their own work while, thanks to its relationship with the New York campus, students also have opportunities to collaborate with overseas MA Fashion Studies peers and spend a semester abroad.

Explore our blog and Instagram accounts to see what students, faculty, and alumni are doing in Paris and around the world.

You can request more information here: http://www.newschool.edu/m/parsons-paris?utm_source=find_a_masters&utm_medium=hyperlink_listing&utm_campaign=pm_parsons_paris&utm_term=paris_grad



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The Department welcomes applications from well-qualified graduates to register for research degrees (M.Phil or Ph.D). Members of staff have experience of supervising research students in a very wide range of topic areas. Read more
The Department welcomes applications from well-qualified graduates to register for research degrees (M.Phil or Ph.D). Members of staff have experience of supervising research students in a very wide range of topic areas. Applications are particularly welcome from graduates who would like to study in the following areas:

- Transnational Communication and Globalization
- Political Communication
- Gender and Ethnicity
- Influence and Representation
- Production and Consumption

There are three possible routes that students can follow:

1) M.Phil or Ph.D by Research
2) Ph.D by Research under the ESRC’s 1+3 Scheme
3) ‘New Route’ or integrated Ph.D

It is strongly recommended that prospective students seek advice from the Centre’s Postgraduate Tutor at an early stage to ensure that they are aware of all the available options.

Subject specific modules available include (list is subject to variation):

Research Methods in Media and Communications (20 credits)
Contemporary issues in Media and Cultural Studies (20 credits)
Processes and Structures in Mass Communications (20 credits)
The Study of Mass Media Audiences (20 credits)
The International Context of Mass Communication (10 credits)
Political Communication (10 credits)
Option modules include: Film as Mass Communication (10 credits), Advertising and Cultural Consumption (10 credits) and News Management, Communication and Social Problems (10 credits).

Start month(s): January, April, July and October

Duration: Full time, at least 2 years for the M.Phil, at least 3 years for the Ph.D, 4 years for the ‘New Route’ or Integrated Ph.D scheme.

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This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need. Read more
This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need.

During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems.

Distinctiveness within the diet of study comes from a focus on the contemporary consumer. Today’s consumer is more marketing savvy, more environmentally aware of the responsibilities associated with the market place, and has greater engagement with technology. Understanding this emergent being is crucial to marketing practitioners in developing innovation within the marketing field. This greater understanding will help marketers to develop more appropriate strategies and communications methods and thus facilitate more effective bi-directional communication which will assist with organisational success, but also with the creation of a more satisfied customer base. The inclusion of modules such as ‘Innovation in Consumerism and Market Research’, ‘Trends in Marketing’ and ‘Social and Sustainability Marketing’ will allow the student to focus in depth on the matters that are crucial in developing organisational success that pays due regard to the customer base.

Course content allows you to focus on how research can inform practice, and strengthen performance in complex modern markets. You will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today’s rapidly changing international business environment.

Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating traditional approaches to communications.

You will challenge the broad-based concepts and philosophies of modern marketing and consider the importance of a customer-centric, service dominant approach to marketing, where the balance of power is shifting from marketer to consumer. You will gain an insight into emerging trends in contemporary marketing practice, underpinned by cutting-edge approaches to managing an organisation’s reputation and its brands. You will also learn how to communicate with the end consumer and other stakeholders through traditional and new media.

See the website http://courses.southwales.ac.uk/courses/507-msc-marketing

What you will study

Throughout your studies, you will explore a wide range of marketing philosophies and functions, challenging traditional methods and contemporary thinking. Research skills will focus on the effect of new and emerging media on modern organisational thinking. You will test issues surrounding areas such as corporate ethics, branding, and marketing strategy, as well as question communications theory and develop new ideas in line with marketing thinking and consumption.

Modules you will study:

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Brands and Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Social and Sustainability Marketing
You will gain an understanding of social, economic, ecological issues in domestic and global markets.

- Trends in Marketing
You will learn about contemporary and emergent issues in marketing.

- Creativity in Advertising and Promotion
On this module you will learn about the best use of creative processes of ads and promotion.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

There is a varied lecture and seminar programme, case studies, visits, and analyses of contemporary marketing campaigns. Teaching is delivered by a team of research-active academics who maintain close links with the Chartered Institute of Marketing (CIM). You will have access to some of the world’s top marketing journals and publications, as well as specialist guest lectures.

Work Experience and Employment Prospects

This course will enable students with a limited marketing background to enhance their employability and skills, and will also enable those established practitioners to consolidate their knowledge through the contextualisation of theory within practice and vice versa. This will allow a deeper understanding of the discipline within the field.

This course has been designed to meet the development needs of those who want a career in marketing. As such, it reflects the requirements of dynamic organisations of various sizes and types, in a range of sectors.

Our marketing graduates can be found in a variety of senior marketing positions with national retailers, international charities, leading financial institutions and professional sports clubs.

Many graduates have also set up their own consultancy firms or continue their studies to doctoral level, becoming experts in their own specialist fields of marketing.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of marketing in depth.

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The CIM accredited MSc Marketing draws upon the unique expertise the Business School has in the areas of marketing and society, consumer behaviour, psychology, and branding. Read more

The CIM accredited MSc Marketing draws upon the unique expertise the Business School has in the areas of marketing and society, consumer behaviour, psychology, and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the level of the individual and across society.

Many of the course materials such as lectures, seminars and research data will be provided in a downloadable format. The programme will develop your understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.

Programme structure

During the programme you will study modules (including the dissertation) totalling 180 credits.

Please note that programme structures may be subject to change.

• Descriptions of the individual modules are given in full on the Business School postgraduate module list at http://business-school.exeter.ac.uk/programmes/postgraduate/modules/

Compulsory modules

Recent examples of compulsory modules are as follows;

  • Marketing Analysis & Research;
  • Marketing Strategy;
  • Integrated Marketing Communications;
  • Advanced Marketing Seminars
  • Understanding Consumer Behaviour.

Optional modules

Some recent examples are as follows;

  • Accounting for International Managers;
  • Entrepreneurship: New Venture Development;
  • Internet Marketing in the Information Society;
  • Principles of International Business;
  • Tourism and Marketing;
  • Brand Design;
  • Consumption, Markets & Culture;
  • Services Marketing;
  • Technology, Society and Markets;
  • Purchasing and Supply Chain Management.


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The History of Design and Material Culture MA focuses on both objects from everyday life and representations of them since the eighteenth century as a basis for research and analysis. Read more

The History of Design and Material Culture MA focuses on both objects from everyday life and representations of them since the eighteenth century as a basis for research and analysis.

The course allies theory and practice in seminar-based discussions that embrace various methodological issues and perspectives, including Marxism, discourse theory, phenomenology, semiology, museology, gender, race, class, memory and oral testimony. Depending on the material you analyse in your essays and seminars, as well as the dissertation topic you choose, you can also emphasise your own intellectual and subject-specific interests.

Since its inception in the late 1990s, the MA has garnered a national and international reputation as one of the pioneering and most successful programmes of its kind. As a research-led course, it harnesses the academic expertise of staff with a recognised wealth of teaching and research excellence in subject areas such as fashion and dress history, the history and theory of advertising, photography and the mass-reproduced image, and heritage and museum studies.

Under guidance, you will be encouraged to explore the relationship between theory and practice and to develop your own skills as an independent researcher, thinker and writer.

Course structure

The History of Design and Material Culture MA draws on the wide-ranging academic expertise of staff in the fields of the history of decorative arts and design, dress history, material culture, museology and social history.

It stimulates innovative and interdisciplinary study in the history of design and material culture in both their western and non-western contexts, considering the relationship between local, national and international patterns of production, circulation, consumption and use.

The course is delivered through a combination of lectures, seminars, study visits and tutorials. Considerable emphasis is placed on student involvement in the weekly seminar readings and discussions within the two thematic core modules, Exploring Objects and Mediating Objects.

Based at Pavilion Parade, a Regency building overlooking the famous Royal Pavilion, teaching takes place close to the seafront and city centre amenities.

Syllabus

Exploring Objects

The Exploring Objects module introduces you to a series of different research methods and historiographical approaches, as you interrogate and make sense of designed objects in terms of how they are designed, produced, circulated, consumed and used in everyday life. It covers the period from the late eighteenth century to the present time and typically involves discussion and debate on the following themes, theories and methods: Marxist and post-Marxist historiography; production and consumption; gender and taste; phenomenology; object-based analysis; the use of archives; and 'good writing/bad writing'. It also introduces you to the academic rigour of postgraduate dissertation research.

Mediating Objects

This module complements Exploring Objects by focusing on the mediation between 'this one' (the object itself) and 'that one' (the object as represented in word and image). On one level, it examines how objects are translated in various texts and contexts, from museum and private collections to photographs, advertisements, film and fiction. On another level, it examines how objects are transformed through the embodied processes of everyday rituals such as gift-giving and personal oral and collective memories. The module therefore deals with the idea of intertexualities and how the identities of things and people are phenomenologically bound up with each other. By extension, you examine objects in relation to ideas concerning sex, gender, class, generation, race and ethnicity.

Dissertation

The centrepiece of your MA studies, the dissertation is a piece of original writing between 18,000 and 20,000 words on a research topic of your own choosing. It allows you to pursue a specific research topic related to your own academic and intellectual interests in a given area of the history of design and material culture, for example fashion and dress, textiles, ceramics and glass, product design, interior design and architecture, graphic communications, advertising and photography, film, museums, collecting and curating, and design pedagogy. The dissertation is largely based on primary research, often using specialist archives and surviving historical material.

Facilities

This course makes use of the University of Brighton Design Archives, which include the archives of the Design Council, Alison Settle, FHK Henrion and the South of England Film and Video Archive.

Close professional contact with national institutions such as the Victoria and Albert Museum, as well as with local collections and centres of historical interest (such as Brighton’s unique Royal Pavilion and Brighton Museum and Art Gallery, with its internationally famous collection of decorative art from the 1890s onwards), present research opportunities for students registered on the course.

The course is closely linked to our arts and humanities research division through a joint research lecture series, and we have successfully encouraged high achievers to register for the MPhil/PhD programme.

The student environment also includes the thriving postgraduate Design History Society as well as opportunities for conference presentation, professional contact and career development in the field.

Careers and employability

The course has an extremely healthy track record in helping students to take up careers in related areas of employment and further study. Many of our postgraduates have succeeded in finding work as lecturers, curators, journalists, designers and design consultants, while many others have pursued doctoral research, most often also securing prestigious funding from the AHRC (Arts and Humanities Research Council).



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The Department of Anthropology and Sociology teaches the discipline of Social Anthropology with special reference to the societies and cultures of Asia and Africa, both past and present. Read more
The Department of Anthropology and Sociology teaches the discipline of Social Anthropology with special reference to the societies and cultures of Asia and Africa, both past and present. The emphasis given to particular regions and approaches varies with current trends in the discipline and contemporary global developments.

Course detail

You will examine behaviour in social groups, for instance the social organisation of a particular person: customs, economic and political organisation, law and conflict resolution, patterns of consumption and exchange, kinship and family structure, gender relations, childrearing and socialisation and religion.

Additionally you will gain skills that transfer well to areas such as information and technology, government service, the media and tourism.

You will have access to a wealth of study resources including the SOAS Library, one of the world's most important academic libraries, attracting scholars from across the globe.

A global perspective

Studying social anthropology at SOAS University of London enhances your learning experience by giving you a global perspective, where you will benefit from the exceptional global expertise of SOAS anthropologists while gaining a broad education in the subject, and an irrepressible curiosity about the world.

Expert at where the world is changing

Scholars in Anthropology have an impact on the world outside of academia—on law and government, in the arts and on public media and we are amongst the most respected in the field of social and cultural anthropology in the UK.

At SOAS, Anthropology is at the heart of the university, one of its largest and most important subjects. It is central to the shared objective of widening horizons, fostering cross-cultural perspectives, challenging taken-for-granted assumptions, and critical engagement with urgent issues.

Suitability

The MA degree programme in Social Anthropology is designed on a modular basis offering different pathways to suit, broadly, three categories of student:

• Students with a degree in social anthropology wishing to pursue more specialist topics and/or more regional and language-based study;

• Students with little or no previous knowledge of social anthropology wishing to acquire a broad knowledge of the discipline;

• Students with little or no previous knowledge of social anthropology wishing to take the degree as a conversion course before proceeding to a research degree in anthropology, who are required to pass all the examinations with appropriately high marks.

Format and assessment

The programme consists of four units in total: three units of examined courses and a one unit dissertation of 10,000 words.

Core Courses:
• Comparative Studies of Society and Culture
• Dissertation in Anthropology and Sociology
• Theoretical Approaches to Social Anthropology - This is compulsory only for students without a previous anthropology degree.

The remaining unit(s) of your programme may then be selected from the Option Courses listed on our website.

Careers

A Masters in Social Anthropology at SOAS develops students’ understanding of the world, other peoples’ ways of life and how society is organised. This programme will leave the graduate with an advanced understanding of behaviour in social groups, for instance the social organization of a particular person: customs, economic and political organization, law and conflict resolution, patterns of consumption and exchange, kinship and family structure, gender relations, childrearing and socialization and religion.

Over the years the SOAS department has trained numerous leading anthropologists who have gone on to occupy lectureships and professorships throughout the world. Equally, students gain skills during their degree that transfer well to areas such as information and technology, government service, the media and tourism.

Postgraduate students leave SOAS with a portfolio of widely transferable skills which employers seek, including analytical and critical skills; ability to gather, assess and interpret data; high level of cultural awareness; and problem-solving. A postgraduate degree is a valuable experience that provides students with a body of work and a diverse range of skills that they can use to market themselves with when they graduate.

For more information about Graduate Destinations from this department, please visit the Careers Service website (http://www.soas.ac.uk/careers/graduate-destinations/).

Postgraduate Open Evenings

You’ll be able to have one-to-one discussions with academics and current students. You can also attend specialist subject talks and take a tour of our campus.

Book now: http://www.soas.ac.uk/admissions/pg/openevenings/

Webinars

Our webinars give you an opportunity to hear and ask questions about the subject you’re interested in studying. We also cover topics such as making an application, Tier 4 Visa entry, fees and funding, scholarships, accommodation options as well as career related information.

Book now: https://www.soas.ac.uk/admissions/pg/webinars/

How to apply

Find out how to apply here - http://www.soas.ac.uk/admissions/pg/howtoapply/

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We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations. Read more
We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations.

This course brings together expertise from our top-rated Department of Sociology and Essex Business School. You investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.

You explore topics including:
-Recent developments from actor network theory on market devices
-Concepts of advertising, marketing and consumption
-Contemporary marketing and management
-Media and communications
-Developing brand cultures

You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.

Essex Business School takes you beyond the basics of a business education. Our strong emphasis on ethics and sustainable business practice in the global economy, and our expertise in international management, accounting and finance, will provide you with the knowledge and skills necessary for your future career in an increasingly complex business world.

Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014), and we consistently receive strong student satisfaction scores, including 96% overall student satisfaction in 2015.

Our expert staff

We are a large and friendly department, offering a diverse range of research interests and with staff members who are committed to teaching, research and publication that covers a broad geographical spectrum.

Many have worked at the local level with local authorities, justice councils, community partnerships and charities. Others have worked at a national and international level with bodies like the United Nations, the European Commission’s Expert Group on Public Understanding of Science, Amnesty International, The Royal College of Paediatrics and Child Health, the Home Office and national non-governmental organisations.

Within Essex Business School, our staff specialise in areas including SMEs, business-to-business relationship marketing, branding, marketing management, new product development and social entrepreneurship.

While maintaining core engagement with contemporary marketing practice, our staff enrich our courses with novel marketing ideas drawn from both the contemporary business world and cutting-edge academic research.

Specialist facilities

-Dedicated postgraduate support facilities
-Our renowned off-campus Graduate Conference takes place every February
-A unique Student Resource Centre where you can get help with your studies, access examples of previous students’ work, and attend workshops on research skills
-The Sociology common room is open all day Monday-Friday, is stocked with daily newspapers, magazines and journals, and has free drinks available
-Links with the Institute of Social and Economic Research, which conducts large-scale survey projects and has its own library, and the -UK Data Archive, which stores national research data like the British Crime Survey
-Our students’ Sociology Society, a forum for the exchange of ideas, arranging talks by visiting speakers, introducing you to various career pathways, and organising debates
-Our landmark new Essex Business School building on our Colchester Campus is the first zero carbon business school in the UK. Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate.

Our new building provides you with a stunning new work environment, offering:
-A virtual trading floor with Bloomberg Terminals offering direct use of Bloomberg data, information and analytics
-A light and spacious lecture theatre, with seating for 250 students
-Study pods and innovation booths for group working
-Dedicated office space for student entrepreneurs
-Networking opportunities with visiting businesses
-A café with an adjacent sun terrace

Your future

This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas.

Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.

We work with the university’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.

MA Advertising, Marketing and the Media
-Advertising: Commerce and Creativity
-Dissertation
-Strategic Brand Communication
-Critical Marketing
-Consumption, political economy and sustainability
-Sociological Research Design
-Digital Economy (optional)

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The M.Phil. course in Public History and Cultural Heritage is designed to provide students with a rigorous grounding in public history and to prepare high-calibre graduates in a unique and thorough fashion for the management of cultural heritage. Read more
The M.Phil. course in Public History and Cultural Heritage is designed to provide students with a rigorous grounding in public history and to prepare high-calibre graduates in a unique and thorough fashion for the management of cultural heritage. We define ‘public history’ and ‘cultural heritage’ broadly. The course involves analysis of cultural memory, its construction, reception and loss; and study of the public status and consumption of history in modern society. Political issues surrounding public commemoration and ‘sites of memory’ are examined and the role of museums, galleries and the media in shaping public perceptions of the past is considered. The course also surveys the more concrete questions involved in the conservation, presentation and communication of the physical heritage of past cultures, particularly where interpretation and meaning are contested.

The M.Phil. course in Public History and Cultural Heritage is designed to provide students with a rigorous grounding in public history and to prepare high-calibre graduates in a unique and thorough fashion for the management of cultural heritage. We define 'public history' and 'cultural heritage' broadly. The course involves analysis of cultural memory, its construction, reception and loss; and study of the public status and consumption of history in modern society. Political issues surrounding public commemoration and 'sites of memory' are examined and the role of museums, galleries and the media in shaping public perceptions of the past is considered. The course also surveys the more concrete questions involved in the conservation, presentation and communication of the physical heritage of past cultures, particularly where interpretation and meaning are contested.

The course is taught in collaboration with the leading cultural institutions located in Dublin and several organisations offer internships to students. In recent years participating bodies have included Dublin City Gallery; Dublin City Library and Archive; Glasnevin Trust; Hugh Lane Gallery; The Little Museum of Dublin; Marsh's Library; the National Gallery of Ireland; the National Library of Ireland; the National Museum of Ireland; and St Patrick's Cathedral.

In a variety of modules, students are trained in the analysis and the presentation of their research findings. They are also introduced to the methodological challenges of advanced study and research at postgraduate level. The course comprises a core module, entitled Remembering, Reminding and Forgetting: Public History, Cultural Heritage and the Shaping of the Past, which runs across both terms. A suite of term-long electives is available on substantive themes. A three-month internship, located in one of our collaborating institutions, runs throughout the second term. Practitioner workshops are also held in the second term and provide an opportunity for national and international 'public historians' to discuss their work with the class. In any given year this may include novelists, artists, museum directors, or heritage and tourism policymakers. The course concludes with the production of a dissertation or major project, individually supervised by an member of staff.

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In our progam, you learn about economic and psychological reasoning and theories and how to apply them in order to understand decisions and motivation behind consumption and other economic behavior in daily life. Read more
In our progam, you learn about economic and psychological reasoning and theories and how to apply them in order to understand decisions and motivation behind consumption and other economic behavior in daily life. You develop an understanding of the basic principles of the psychology of economic behavior and, as such, our graduates become experts on consumer behavior, financial behavior, negotiation and bargaining. The focus of the program is on basic theories of economic behavior, basic theories of consumer behavior, and more specific courses on marketing and money. Our core curriculum focuses on the integration of psychological and economic theories and practice, consisting of four unique courses is a minimum to ensure this and to prepare you for a career in which you will collaborate with economists, marketers and business researchers.

Economic Psychology

The track Economic Psychology is embedded in the Master's program Social Psychology. Economic Psychology studies the psychological mechanisms that underlie consumption and other economic behaviors. It is an area where psychology and economics intersect. It deals with economic preferences, choices, decisions, and factors influencing these, as well as the consequences of economic decisions.

Career Perspective Social Psychology

With an MSc in Social Psychology, you can work in positions at an academic level in research, communication, policy, consulting, human development and organization development in private, semi-private or governmental organizations. With this MSc, you are able to conduct theoretical and applied research to advance scientific knowledge in the areas of social, economic and work and organizational psychology. You are also able to contribute to many applied fields, because you will be able to develop tools and interventions to solve practical problems in the areas of social, economic and work and organizational psychology and to research the effectiveness thereof.

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