The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.
The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.
Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.
Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.
Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.
By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.
You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.
You'll take one further optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.
The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about careers support at the Business School.
As an MSc Social Psychology student you will learn theories, methods, and empirical findings in the field of social psychology, which are relevant to current social issues.
These include: prejudice and discrimination; the relationship between moral judgement and emotions; the study of how individuals and groups interact to construct and maintain identities; and how these are related to social change and influence in contexts such as family systems and romantic dyads.
The programme aims to provide you with an awareness of the historical and philosophical background of social psychology, an in-depth knowledge of contemporary theoretical and methodological approaches and research findings, and the ability to conduct quantitative and qualitative research in the field.
This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
Occasionally, students receive financial support from industry through sponsorship, negotiated by individual students.
This would involve students undertaking research for their dissertation which would be of interest and value to industry or commerce, in return for which they will be given a grant by the commissioning company. In practice, though, most students are self-funded.
The social psychologists at the University of Surrey have an international reputation in research and teaching. Students on the MSc in Social Psychology are encouraged to participate in the School of Psychology’s ongoing activities, particularly research seminars.
The social psychologists at Surrey have undertaken research for the EU, UK research councils, government departments and agencies, industry and commerce, and the charitable sector. They have attracted a large number of research projects to the School, including:
The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
Knowledge and understanding
Intellectual / cognitive skills
Professional practical skills
Key / transferable skills
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
Research at Master's level is important to a wide range of disciplines but none more important than business and in making business decisions based on solid evidence. Your skills could be informing whether to launch a product in China, start manufacturing in India, decide whether your market really do like eating breakfast bars on the train to work, or deciding what exactly is not aligned about your marketing strategy. Business Research is a discipline which is widely used by a range of consumer, charity, public sector and service industries to understand their customers in detail. It is often an essential skill to support competitive advantage in markets but there are many and varied applications to its value and use. You are encouraged to undertake compulsory and optional courses to develop your research knowledge and skills.
This programme offers you all the skills you need to make an impression when looking for research positions. You study qualitative research methods to understand problems thoroughly, quantitative methods to study the evidence provided and analyse challenges,, strategy, management, consultancy and decision making. The programme is more than simply Business Research as you are looking at large research areas within the business process such as new product development, marketing, and a wide variety of methods to ensure your results provide essential information for growing businesses.
These skills are internationally recognised and they will provide the foundation to any new technology which gathers data such as smart phones, machine to machine technology and the 'Big Data' revolution
Qualitative Sociology: Philosophy and Methods
Interpersonal Management, Negotiation and Persuasion
Consultancy and Innovation
New Product and Service Development
Marketing Decision Making
Quantitative Sociology: Philosophy and Methods
Approaches to Quantitative Analysis in Social Research
Find out more detail by visiting the programme web page
Find out more about fees:
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
View all funding options on our funding database via the programme page
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This course will provide you with an in-depth specialisation in organic farming and food production systems and it is currently the only specialised MSc in organic and ecological farming in England. You will learn and test the latest approaches in the integrated delivery of soil, crop and livestock, and food supply chain management.
Through a combination of lectures, field trips, seminars, practical classes and research projects you will develop advanced knowledge and skills in:
-Managing organic farming and food production units or businesses in different macroclimatic, agronomic and market contexts
-Agronomic approaches used in organic/biological/ecological/sustainable food production systems
-Underlying principles and standards of organic/biological/ecological/sustainable food production, processing and retailing/marketing systems
-Applied and strategic research underpinning the development of organic and other sustainable farming and food production systems
-A wide range of analytical laboratory methods
You will have the opportunity to attend a 10-day field trip as part of the module on Mediterranean perennial crop production systems in Crete, Greece. The trip is organised in collaboration with ecological farming experts from the Greek National Science Foundation (NAGREF).
As part of your studies you will also undertake a major project, similar to one you might experience in the workplace. You will be supported through training in designing and delivering a laboratory project or field-based investigation. You will collect, analyse and interpret data to produce a thesis reporting your investigation and results in a critical manner.
This research project and thesis may be undertaken at the University, in industry, in Crete as part of existing Nafferton Ecological Farming Group research and development projects, or in another country.
You will benefit from being taught by lecturers who are industry experienced and research active. Our research in integrated agricultural production focuses on soil science, plant science and ecology, spanning a range of scales from: pot – plot – farm – landscape.
Strategic research embraces work on:
Applied research addresses issues of:
-Climate change mitigation (including biofuels)
-Ecological (organic) farming systems
-Low-input crop systems
Professor Carlo Leifert is the Degree Programme Director for MSc in Organic Farming and Food Production Systems. Carlo is a member of the Food Security Network in the Newcastle Institute for Research on Sustainability (NIReS) and is part of the Nafferton Ecological Farming Group (NEFG). He currently manages EU and DEFRA funded projects focused on improving resource efficiency, productivity and food quality and safety in organic and 'low input' crop and livestock production systems.
The course is taught in a block format with a six-week block and then two-week teaching blocks.
You will be taught through:
-Practical and field classes
-Small group discussions
You will be expected to undertake independent study outside of these structured sessions. Your knowledge and understanding will be assessed through written examinations, coursework, presentations and your final major project.
You can also study through the Credit Accumulation Transfer Scheme (CATS). This allows us to award postgraduate level qualifications using credit-bearing stand-alone modules as 'building blocks' towards a qualification. This means that the credits from modules undertaken within a five-year period can be 'banked' towards the award of a qualification.
Our multi-purpose farms provide demonstration facilities for teaching purposes and land-based research facilities (especially in the area of organic production). They are both viable farming businesses.
Cockle Park Farm is a 262ha mixed farm facility that includes the Palace Leas Plots hay meadow experiment and a new anaerobic digestion plant that will generate heat, electricity and digestate - an organic fertiliser - from pig and cattle manure.
Nafferton Farm is a 300ha farm with two main farm units covering conventional and organic farming systems. The two systems are primarily focussed upon dairying and arable cropping.
Both also operate beef production enterprises as a by-product of their dairy enterprises, although the organic system is unique in maintaining a small-scale potato and vegetable production enterprise.
Our modern laboratories provide important teaching and research environments and are equipped with analytical equipment such as High-Performance Liquid Chromatography (HPLCs), GCs, CNS analyser (Carbon and Nitrogen analysis), centrifuges, spectrophotometers and molecular biology equipment. Our specialist research facilities include:
We operate closely with other schools, institutes and the University's central scientific facilities for access to more specialist analytical services.
For work with human subjects we use a purpose built Clinical Research Facility which is situated in the Royal Victoria Infirmary teaching hospital and is managed jointly by us and the Newcastle upon Tyne Hospitals NHS Foundation Trust.
The NU-Food Food and Consumer Research Facility has undergone a £700,000 refurbishment and now boasts a culinary training suite, a sensory laboratory and food handling facility, all supported by multi-functional rooms and a reception.