Masters Degrees (Consumer Psychology)

This course is also offered as an. MA. Have you ever wondered why you can remember an advert from your childhood but haven’t a clue what adverts you saw yesterday? Or maybe you’ve been in a supermarket and wondered why all of the cartoon characters on cereal boxes are looking down. Read more

This course is also offered as an. MSc. Have you ever wondered why you can remember an advert from your childhood but haven’t a clue what adverts you saw yesterday? Or maybe you’ve been in a supermarket and wondered why all of the cartoon characters on cereal boxes are looking down. Read more

This programme is accredited by the Chartered Management Institute (CMI). From September 2017, students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 CMI qualification in Strategic Management and Leadership. Read more

This programme is accredited by the Chartered Management Institute (CMI). From September 2017, students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 CMI qualification in Strategic Management and Leadership. Read more

Heriot Watt University’s MSc in International Marketing with Consumer Psychology delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.. Read more

Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages. Read more

This programme focuses on in-depth study of theory as well as on the acquisition of professional and research skills, which can be applied in a wide range of psychology specialisations. Read more

Industrial/Organisational and Business Psychology deals with human capital issues and is instrumental in helping businesses become more effective and profitable, as well as improving employees' wellbeing and performance. Read more

approaches to understanding consumer preferences, judgements, decision-making and behaviour. You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers. Read more

The. MSc in Psychology of the Arts, Neuroaesthetics. and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity. Read more

If you enjoy understanding the way we think and interact with the world, the behaviours and coping mechanisms displayed within health and health care this advanced degree will enable you to play an active role in solving major health challenges. Read more

Develop your understanding of two increasingly relevant disciplines in the paradigm of marketing — branding and consumer behaviour. Read more

Are you interested in pursuing a career in research, or looking to progress into specialist areas of professional psychology? Our programme will enable you to develop the skills and technical knowledge required to advance in these areas. Read more

Providing you with an advanced understanding of the specialist discipline, this programme ensures you are ideally placed to excel in your career. Read more

This course aims to provide a thorough grounding in the theory and practical skills required to apply psychological research, business tools and methods within a variety of organisational settings and corporate cultures. Read more