Masters Degrees (Consumer Psychology)

This joint Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business. The programme is delivered by schools which enjoy an international reputation in their field.

The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to the success of businesses.

Today’s successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: What makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the internet change the face of urban and suburban shopping areas?

In the first semester, Business and Consumer Psychology studies will be in equal proportions; however in Semester 2 there will be a greater focus on business, and the dissertation is undertaken in a business-related subject. It is also possible to undertake a Consumer Psychology and Business Masters degree that will involve a dissertation in Consumer Psychology. Please click here for further details.

Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research, whilst the MA dissertation will involve an extended literature review.
Course Structure

The MSc and MA degrees in Business with Consumer Psychology are scheduled for a duration of 12 months. Each degree programme consists of two parts.

Part 1:

Is a wholly taught component, contributing 120 credits. All taught modules carry a credit weighting of 15 credits. Part 1 is taught during the two semesters which make up the academic year. Teaching during semester 1 normally runs from late-September to December, with examinations in January. Teaching during Semester 2 normally runs from late-January to early-May, with examinations in May and June.

Part 2:

Consists of a supervised Dissertation of around 10,000 words completed during the summer months, from late May to September. You are expected to submit your Dissertation by September in the calendar year following your initial registration for your postgraduate degree.

Compulsory Modules:

Consumer Psychology: This module is an introduction to consumer science as it is currently practiced in the marketplace and to relevant research in academia.
Nudges and Behaviour Change: Module details are currently not available.
Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.
Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches.
Applied Consumer Psychology: This module’s aim is to provide practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises. Students are partnered with local companies and are required to design and conduct a practical consumer research project, typically involving field work.

Optional modules (choose 3):

European Business: This module examines the opportunities and constraints faced by businesses that operate on a pan-European basis. Emphasis is placed on the multi-dimensional characteristics of an economic and social space that is subject to a unique system of supra-national governance
New Venture Creation: This module examines the advantages and disadvantages of the various routes to business start-up, including new venture creation, or establishing a business based on your own expertise, experience and ideas; buying an established busi9ness; purchasing a franchise; and succession through a family firm, an increasingly common way of becoming involved in entrepreneurial activity.
Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.
Enterprise by design: module information currently unavailable.
Marketing Communication: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.
Entrepreneurial Marketing: This module explores relationship marketing theory and practice in a range of global environments and business contexts. Theoretical approaches, integrated with relationship marketing models and analytical tools will be used to develop managerial understanding and competence.

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This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools that enjoy an international reputation in their respective fields. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success. Today's successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: what makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the Internet change the face of urban and suburban shopping areas?

In the first semester, Consumer Psychology and Business studies will be in equal proportions, however in Semester 2 there will be a greater focus on consumer psychology, and the dissertation is undertaken in this field. It is also possible to undertake a Business with Consumer Psychology Masters degree that will involve a dissertation in Business. Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research.

Compulsory Modules
- Research Dissertation - Students will collect, analyse and interpret their data, and present their empirical project in a formal thesis.
- Consumer Psychology: Theory - Provides a basic knowledge of market research, practical issues in consumer science, and an introduction to some of the key psychological perspectives on these problems.
- Quantitative & Qualitative Analysis - The aim of this module is to provide students with in depth understanding of research methods
- Marketing Strategy - Introduces the "fundamentals" of marketing, by illustrating strategies in a wide range of situations, and covering the various schools of thought in marketing, together with relevant analytical models and management practices.
- Organisations and People - Provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
- Advanced Statistics - This module focuses on the statistical techniques that are used in studying psychology
- Applied Consumer Psych - The module provides practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises.

Optional Modules
- Nudges & Behaviour Change
- New Venture Creation
- Entrepreneurial Marketing
- Financial Crises & Bank Regulation
- Marketing Communication

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Applicants for the September intake may choose to study part-time over 2 years
Part-time teaching times: Trimester 1: Fridays 1pm-5pm; Trimester 2: Fridays 1pm-4pm
(Teaching would extend to Fridays 1pm-6pm in Trimester 2, if required)

Overview

Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.

You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of personality and identity in consumer’s functioning. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research.

You will learn and put your research skills into practice throughout your Masters which will culminate in your own piece of independent research. Your project could support the business you currently work within or be based on a sector or company you would like to work for in the future such as the FMCG or advertising sectors.

Upon graduation you'll be well placed to provide businesses, government bodies and charitable institutions with expertise and insights into psychological aspects of marketing, branding, advertising and consumer behaviour.

Our teaching team include Course Leader Dr Cathrine Jansson-Boyd, Dr Magdalena Zawisza, Dr Suzanna Forwood and Dr Richard Piech. All have extensive experience in furthering the understanding of consumer behaviour. In addition, we regularly invite speakers from industry.

Our psychology research has been classified as world-leading and internationally excellent in the latest Research Excellence Framework (REF) and we continue to work with industry to generate relevant research outcomes that lead to measurable impact. For more information about who we work with please click on the individual links of the course lecturers.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate internship opportunities by encouraging students to engage with the Consumer Research Group based at ARU. The aim of the research group is to bridge the gap between academic research and business application by working closely with locally based businesses. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in Consumer Psychology or further postgraduate study (e.g., a PhD) and research, or employment in a university.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Where you'll study

Your faculty -

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate.

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

Visit your faculty - http://www.anglia.ac.uk/science-and-technology

Where can I study?

Cambridge - http://www.anglia.ac.uk/student-life/life-on-campus/cambridge-campus

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NEW FOR 2014

Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.

Our MSc International Marketing Management with Consumer Psychology is ideal for students wishing to develop a career in global marketing management based on a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

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Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages.

This course will prepare you for careers building on both disciplines – whether you wish to pursue a successful career in marketing, or more generally apply psychological theories to the world of business.

Your studies will culminate in a research project that bridges both disciplines.

This course is currently subject to validation, in line with our procedures for assuring the quality of our degrees. This means that some course detail may change. The validation process will be concluded before the course starts.

How will I study?

You’ll study core modules and options in the autumn and spring terms. In the summer term, you carry out your research project.

Assessment is through a combination of coursework, projects, examinations and presentations.

Careers

This course will open up career options in both senior marketing management as well as psychologist roles in business and other sectors. This includes areas such as:
-FMCG and retail marketing,
-Brand management
-Communications
-Market research
-Consumer psychology
-Consultancy

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As an MSc Social Psychology student you will learn theories, methods, and empirical findings in the field of social psychology, which are relevant to current social issues.

These include: prejudice and discrimination; the relationship between moral judgement and emotions; the study of how individuals and groups interact to construct and maintain identities; and how these are related to social change and influence in contexts such as family systems and romantic dyads.

The programme aims to provide you with an awareness of the historical and philosophical background of social psychology, an in-depth knowledge of contemporary theoretical and methodological approaches and research findings, and the ability to conduct quantitative and qualitative research in the field.

Programme structure

This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

• Social Change and Influence 
• Crafting Research: Linking Theory and Methods
• Dissertation 
• Qualitative Research Methods
• Quantitiative Research Methods
• Intergroup Relations 
• Social Cognition
• Conducting Health Psychology Research
• Chronic Conditions 
• Psychological Aspects of Health Care 
• Maintaining Health Throughout the Lifespan
• Aspects of Experimental Psychology
• Ergonomics and Human Factors
• Inquiry and Design 
• Psychological Neuroscience: Electrophysiology
• Psychological Neuroscience: Psychophysics & fMRI
• Key Questions in Environmental Psychology: People and Place
• History and Social Psychology 
• Psychology of Sustainable Development 
• The Self and Relationships 
• Psychology of Men and Masculinities

Funding

Occasionally, students receive financial support from industry through sponsorship, negotiated by individual students.

This would involve students undertaking research for their dissertation which would be of interest and value to industry or commerce, in return for which they will be given a grant by the commissioning company. In practice, though, most students are self-funded.

Social psychology research

The social psychologists at the University of Surrey have an international reputation in research and teaching. Students on the MSc in Social Psychology are encouraged to participate in the School of Psychology’s ongoing activities, particularly research seminars.

The social psychologists at Surrey have undertaken research for the EU, UK research councils, government departments and agencies, industry and commerce, and the charitable sector. They have attracted a large number of research projects to the School, including:

• Social and behavioural consequences of AIDS/HIV (ESRC)
• Cross-national studies of the social and psychological determinants of pro-environmental attitudes and behaviours (EU)
• The 16–19 initiative project on the political and economic socialisation of 16–19 year olds (ESRC)
• Monitoring and modelling consumer perceptions of food-related risks (MAFF)

Educational aims of the programme

• To provide students with theoretical and qualitative/quantitative methodological expertise to conduct social psychological research by training them in the informed and systematic conduct of basic and applied research involving the critical reading of theories and empirical findings
• To provide students with an in depth knowledge of contemporary theoretical and methodological approaches to the discipline
• To enable students to link theoretical and empirical questions to social issues and to provide them with an in depth understanding of the practical applications and action implications of social psychological theories and empirical findings
• To provide students with the skills to evaluate possible interventions in a variety of social domains
• To offer opportunities to develop the basic interpersonal, technical and creative skills required for the effective analysis and formulation of problems into research questions and, where appropriate, testable hypotheses

Programme learning outcomes

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding

• Of contemporary theoretical and methodological approaches to social psychology
• Of the practical applications and action implications of social psychological theories and empirical findings
• Of the principles of research design
• Of quantitative and qualitative techniques and strategies to manage and analyse psychological data
• Of ethical considerations when undertaking research and framing interventions

Intellectual / cognitive skills

• To critically assess and comment on sources of research relevant to social psychology
• To critically evaluate the contributions and limitations of social psychological theories and research methods in addressing social problems
• To evaluate actual and potential psychologically informed interventions in a variety of social domains
• To design, conduct and evaluate social psychological research
• To apply insights from social psychological theory and research to other domains of psychology

Professional practical skills

• Communicate work in a professional manner for academic and non-academic audiences in written and verbal formats
• Apply problem solving techniques to social and psychological topics effectively
• Use effective learning strategies
• Analyse and interpret social psychological theoretical analyses and quantitative and qualitative empirical evidence in a competent and critical manner

Key / transferable skills

• Communicate theories and methods in relation to social psychology by oral and written means
• Use information technology effectively
• Manage own personal development

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour- http://www.gold.ac.uk/pg/msc-consumer-behaviour/

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

the psychological impact of various types of media
the psychological processes underlying consumer behaviour
the psychology of consumer preferences
psychological theories of attitude change, persuasion, and influence
the psychology of branding
behavioural economics (including the psychology of pricing)
The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.

Contact the department

If you have specific questions about the degree, contact the Institute of Management Studies.

Modules & Structure

The MSc in Consumer Behaviour consists of:

five core modules (90 combined credits)
two optional modules (30 combined credits)
a research dissertation (60 credits)
The modules are organised within the IMS and most have a strong practical component.

All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.

Research Project (60 credits)

You'll undertake an independent piece of research related to consumer behaviour. The dissertation should be no longer than 10,000 words. You'll be allocated to an appropriate supervisor.

Option modules

You can choose one approved 30 credit module, or two approved 15 credit modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.

Skills

You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.

Careers

Possible careers for graduates of the programme include:

Marketing
Media
Communications
Advertising
Consumer research
Entrepreneurship
Public relations

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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In our progam, you learn about economic and psychological reasoning and theories and how to apply them in order to understand decisions and motivation behind consumption and other economic behavior in daily life. You develop an understanding of the basic principles of the psychology of economic behavior and, as such, our graduates become experts on consumer behavior, financial behavior, negotiation and bargaining. The focus of the program is on basic theories of economic behavior, basic theories of consumer behavior, and more specific courses on marketing and money. Our core curriculum focuses on the integration of psychological and economic theories and practice, consisting of four unique courses is a minimum to ensure this and to prepare you for a career in which you will collaborate with economists, marketers and business researchers.

Economic Psychology

The track Economic Psychology is embedded in the Master's program Social Psychology. Economic Psychology studies the psychological mechanisms that underlie consumption and other economic behaviors. It is an area where psychology and economics intersect. It deals with economic preferences, choices, decisions, and factors influencing these, as well as the consequences of economic decisions.

Career Perspective Social Psychology

With an MSc in Social Psychology, you can work in positions at an academic level in research, communication, policy, consulting, human development and organization development in private, semi-private or governmental organizations. With this MSc, you are able to conduct theoretical and applied research to advance scientific knowledge in the areas of social, economic and work and organizational psychology. You are also able to contribute to many applied fields, because you will be able to develop tools and interventions to solve practical problems in the areas of social, economic and work and organizational psychology and to research the effectiveness thereof.

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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Modules

The following modules are indicative of what you will study on this course.

Core modules – MA
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING CREATIVITY AND INNOVATION
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Core modules – MSc
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
-For MA: Marketing Creativity and Innovation Marketing Dissertation
-For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits).

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

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As consumers become more sophisticated and the choice of products even greater, the need to differentiate through strategic brand and design management has become increasingly important. With this programme you’ll explore the value of brand and design management in an era of increasingly saturated markets. As well as developing brand-related theoretical understanding and practical focus, you’ll have the opportunity to develop entrepreneurial, leadership, research and communications skills.

Key features

-Receive one-to-one mentoring from an experienced brand professional currently working with a locally, nationally or internationally recognised organisation. Take advantage of their expertise to develop your practical skills and understanding of the industry, and access the insider information to help you prepare to enter the workplace.
-Build the breadth of knowledge that allows you to succeed by developing a practical and theoretical understanding of all aspects of brand and design management, including: consumer psychology; managing creative people; trademark, copyright and branding law; entrepreneurship; leadership and product policy and portfolio management.
-Explore the wider context of brands in today’s society and how they are affected by and influenced by political and cultural trends. You will develop the “big picture” thinking help you stand out of the crowd.
-Benefit from access to a dedicated seminar series delivered by executives from organisations within the industry and branding, advertising and design agencies.
-Build the practical skills with a programme focused upon hands-on learning, delivered by staff that are active researchers within the subjects they teach.
-Supplement your academic studies with field trips to visit organisations that have developed or have been instrumental in developing unique, innovative or powerful brands, giving you access to unique insights into the industry.

Course details

Core modules
-MKT712 Consumer Psychology and Brand Behaviour
-SRE712 Research Methods for Decision Making
-LAW711 Trademark, Copyright and Design Law
-MKT711 Brands and the Value of Design
-HRL710A Leadership and Management Essentials
-MKT709 Strategic Brand Management
-MKT710 Brands, Culture and Society
-MKT707 Product Policy and Portfolio Management
-ENT705SU Entrepreneurship and Small Business Growth

Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

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As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.

Why study MSc Digital Marketing at Middlesex University?

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

Course Highlights

Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.
*Course currently subject to validation

Course content

What you will study on the MSc Digital Marketing?
The course begins with the fundamentals of digital marketing to ensure you gain a holistic understanding of digital marketing strategy, emerging trends and technologies, and digital marketing in a wider context. From here your path can be defined by your interests and career needs, with optional modules of which you will select four.

If you are looking for an insights route you can explore areas such as consumer psychology and digital analytics, for a more creative path there is the opportunity to engage issues of content, PR and advertising, while for the strategically minded marketing management and entrepreneurialism in the digital sector would be of interest. The course ends with a dissertation, allowing you to explore in depth a digital marketing topic of your choice.

Modules

E-Marketing and Social Media Management (30 Credits) - Compulsory
Marketing Strategy, Leadership and Planning (30 Credits) - Compulsory
Digital and Social Media Analytics (15 Credits) - Compulsory
Digital Advertising (15 Credits) - Compulsory
Entrepreneurship in the Digital Sector (15 Credits) - Compulsory
Innovation-Driven Marketing (15 Credits) - Compulsory
Internship in the Digital Sector (15 Credits) - Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching

How will the MSc Digital Marketing be taught?
The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also engage in sessions in a computer lab and take part in a residential to enhance understanding of practice issues.

Assessment

You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets

Why study MSc Strategic Marketing at Middlesex University?

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies.

Course Highlights

Gain practice skills and in depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation.
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.

Course content

What you will study on the MSc Strategic Marketing?
The course starts by embedding the fundamentals of the subject in the learning through core modules covering key areas such as brand management, leadership from a marketing perspective and planning for a global market place. From here you will select four optional modules in areas in which you would like to specialise or across the spectrum to give a broad knowledge base.

These modules consists of insights based topics such as consumer psychology and customer analysis, strategy based subjects such as marketing communications and product management, and implementation in areas such as digital marketing and experiential marketing. The course ends with a dissertation, allowing you to explore in depth a strategic marketing topic of your choice.

Modules

Marketing Strategy, Leadership and Planning (30 credits) Compulsory
Strategic Brand Management (30 Credits) Compulsory
Customer Analysis and Relationship Marketing (15 Credits) Compulsory
Consumer Psychology (15 Credits) Optional
Innovation-Driven Marketing (15 Credits) Optional
Strategic Product Management (15 Credits) Optional
Multichannel Marketing Management (15 Credits) Optional
Strategic Marketing Communications (15 Credits) Optional
Digital Marketing (15 Credits) Optional
Experiential Marketing and Events (15 Credits) Optional
Research methods & dissertation (60 Credits) Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching - how is the MSc Strategic Marketing taught?

Lectures

Lectures are a useful way to discuss key material or approaches, deal with issues, explore questions, concepts and theories, or introduce business case study material. During lectures, note taking and listening are essential as they will help you to make sense of what you have seen and heard, to identify and remember key points to understand difficult concepts and organise your material by making links and associations with other material.

Seminars

For small groups – these are structured, student-led sessions in which you might explore ideas in discussion, carry out practical tasks, or practice your research skills. All of these sessions are intended to provide forms of space in which you can discuss and share ideas; as well as develop skills and materials in preparation for assessments. In seminars, reading module materials, note taking and participating in discussion are essential. Actively participating and engaging in seminar discussion enhances presentation skills and the articulation of arguments and ideas and helps you prepare materials for assessment tasks.

Group or individual tutorials

Include structured, formal and informal feedback from your tutors on work in progress or on your ideas for a specific module assignment or project task.

Self-directed/ independent learning

Much of your learning at university takes place outside class sessions. This encourages autonomous learning, providing you with the opportunity for critical self-reflection or space for self-directed reading or research. An example might be a research or practical project linked to a module's learning outcomes that you undertake independently or with a small group supported by your tutor.

Assessment
You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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Our specialised research interests in psychology include evolutionary psychology, perception and cognition, animal behaviour, neuroscience, social psychology and forensic psychology.

We offer MPhil supervision in the areas of psychology covering Newcastle's research strengths:

Clinical and health psychology

We research developmental disorders of perception and cognition, and the development and assessment of cognitive models of, and cognitive behavioural therapy (CBT) treatment for:
-Bipolar disorder
-Psychosis
-Anxiety
-Developmental disorders

Behaviour and evolution

We carry out studies of animal and human behaviour including:
-The evolutionary psychology of mate choice
-Attractiveness and co-operation
-Evolutionary approaches to personality

Visual perception and human cognition

Our research includes:
-Perception of natural scenes
-Psychophysics and attention
-Visual social cognition and face processing
-Advertising and consumer behaviour

Development psychology

We focus on how different cognitive skills develop in children, from memory systems to learning in school. We have particular strength in developmental disorders such as Autistic Spectrum Disorder.

Forensic psychology

Our research includes:
-Investigative interviewing of victims
-Witnesses and suspected offenders of crime, including eye-witness testimony
-Sexual offending, including historical allegations of sexual abuse
-Communication in legal contexts

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The Master’s program in Social Psychology focuses on both individual and group behavior in formal and informal social contexts. It studies how people behave in their social surroundings and what influences this behavior. Particularly problems related to consumer behavior, work and organizational behavior and decision making in social, economic and organizational contexts are important themes in this Master’s program. Related to these themes, two separate tracks have been formed, both with its own focus and study program:

•Track Economic Psychology
•Track Work and Organizational Psychology

Career Perspective Social Psychology

With an MSc in Social Psychology, you can work in positions at an academic level in research, communication, policy, consulting, human development and organization development in private, semi-private or governmental organizations. With this MSc, you are able to conduct theoretical and applied research to advance scientific knowledge in the areas of social, economic and work and organizational psychology. You are also able to contribute to many applied fields, because you will be able to develop tools and interventions to solve practical problems in the areas of social, economic and work and organizational psychology and to research the effectiveness thereof.

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The MSc Business Psychology provides the opportunity to focus on a range of organisational behaviours and apply psychological theory and practice to key issues that affect the internal and external functioning of organisations. Not only will you learn about the theory and research which exists in business psychology, but you have the chance to apply this to your own working experiences.

The programme offers a psychological perspective to understanding key organisational functions such as leadership, organisational culture, change management, marketing and communications. It is a very practical programme which encourages students to consider the application of psychological research evidence to their own working case studies and workplace interventions for change.

MSc Business Psychology applies to a broad range of sectors and is designed for anyone wishing to understand more about the underpinning psychological research and mechanisms for employees, organisations and business practices.

See the website http://courses.southwales.ac.uk/courses/1258-msc-business-psychology

What you will study

Certificate Stage (3 modules)
The Certificate stage involves completion of the following module:
- Psychological Theory and Applications in the Workplace: For this module you will draw on the work of classical and contemporary researchers in the field of organisational behaviour. You will explore core themes and concepts in relation to various working environments.

Plus two additional modules from the following:

- Effective Communication within Organisations: On this module you will examine models of communication and some of the barriers to communication which exist in organisations. You will develop and evaluate practical strategies to carry out internal communication audits and accompanying practical interventions based on psychological evidence.

- Developing and Managing External Communication:This module will examine how organisations communicate with many and varied external contacts. You will focus on issues such as advertising and marketing and the psychological impact strategies have on consumer behaviour.

- Leadership in 21st Century Organisations: The changing nature of organisations and the response of leaders to such changes will be studied on this module. You will examine psychological models of leadership and evaluate them in terms of their contribution to approaches to leadership. You will also analyse the language and behaviour of leaders in ensuring effective leader/employee relations.

- Managing Organisational Culture and Change: For this module you will study both internal cultural issues which arise and impact on an organisation and its identity, as well as the relevant psychological processes for managing change in organisations across a range of scenarios and experiences.

Diploma Stage (3 modules):
The Diploma stage will require you to complete a further two modules from the Certificate stage plus the following:
- Research Methods
- Project Management Skills for use in Organisations

Masters Stage:
- Dissertation: You will carry out a piece of empirical research within an organisation, or with a working population, where psychological theory and/or interventions are applied.

Learning and teaching methods

You will only be required to spend one day a week 3-9pm for 10 weeks & from 6-9pm for the remaining 14 weeks on campus. This will be supplemented by home study and distance learning.

In addition, you will have the opportunity to network with a range of professionals from diverse employment experiences on the programme and to practically apply some of the seminal and contemporary approaches to understanding employee and organisational behaviour. The programme has been developed to ensure study can be undertaken by employees in a wide range of occupational environments.

Work Experience and Employment Prospects

This programme offers you the opportunity to gain skills and knowledge for your continuing professional development and career progression.

You will gain an array of transferable skills to use in organisational environments including marketing, advertising, public and private sector management, consultancy, retail, health management, project management and human resource management.

There will also be opportunities for you to progress into further study via a PhD.

Assessment methods

Assessments will take the form of organisational audits, essays, case studies, critical reviews, presentations and a final stage dissertation.

Facilities

Postgraduate students have access to Psychology Lab 1 (Ty Hywel) and a newly resourced Computer Suite for participation in, and running of their own research. The facilities include a large multi-user laboratory (Psychology Lab 1) containing 14 PCs workstations with desks and chairs (separated by dividers to form cubicles), Psychology Labeach installed with software designed for quantitative and qualitative statistical analyses and also for the design and generation of psychological experiments.

The large multi-user laboratory space can also serve as a teaching hub, with AV equipment available for presentations and meetings (Including a wall mounted flat panel large screen and teaching laptop). There is also a small single-testing/interview room (Psychology Lab 2) that allows for one-to-one research activities such as interviews or experiments involving the running of one participant at a time.

The IT Computer Suite accommodates 40 – 50 plug-and-play PC laptops in a flexible multifunctional computer-based learning and teaching environment.

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