This course is also offered as an. MA. Have you ever wondered why you can remember an advert from your childhood but haven’t a clue what adverts you saw yesterday? Or maybe you’ve been in a supermarket and wondered why all of the cartoon characters on cereal boxes are looking down.
Read more…
This course is also offered as an. MSc. Have you ever wondered why you can remember an advert from your childhood but haven’t a clue what adverts you saw yesterday? Or maybe you’ve been in a supermarket and wondered why all of the cartoon characters on cereal boxes are looking down.
Read more…
This programme is accredited by the Chartered Management Institute (CMI). From September 2017, students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 CMI qualification in Strategic Management and Leadership.
Read more…
This is your chance to gain an advanced understanding of consumer psychology. Put yourself at the forefront of the discipline by joining one of the few European MScs offered in this area.
Read more…
This programme is accredited by the Chartered Management Institute (CMI). From September 2017, students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 CMI qualification in Strategic Management and Leadership.
Read more…
Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.
Read more…
Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages.
Read more…
approaches to understanding consumer preferences, judgements, decision-making and behaviour. You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
Read more…
Develop the advanced technical expertise you need for a successful career in a range of professions. You’ll explore the many branches of psychological research, from neuroscience to consumer behaviour.
Read more…
The MSc in Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity.
Read more…
Industrial/Organisational and Business Psychology deals with human capital issues and is instrumental in helping businesses become more effective and profitable, as well as improving employees' wellbeing and performance.
Read more…
Are you interested in pursuing a career in research, or looking to progress into specialist areas of professional psychology? Our programme will enable you to develop the skills and technical knowledge required to advance in these areas.
Read more…
Providing you with an advanced understanding of the specialist discipline, this programme ensures you are ideally placed to excel in your career.
Read more…
The course provides a sophisticated understanding of applying psychology in business settings, including understanding consumer behaviours, employee engagement and the impact of globalisation on organisational behaviours.
Read more…
Ranked in the Top 30 Business Schools globally and No. 1 Business School in Ireland
