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Masters Degrees (Consumer Psychology)

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This joint Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business. Read more
This joint Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business. The programme is delivered by schools which enjoy an international reputation in their field.

The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to the success of businesses.

Today’s successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: What makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the internet change the face of urban and suburban shopping areas?

In the first semester, Business and Consumer Psychology studies will be in equal proportions; however in Semester 2 there will be a greater focus on business, and the dissertation is undertaken in a business-related subject. It is also possible to undertake a Consumer Psychology and Business Masters degree that will involve a dissertation in Consumer Psychology. Please click here for further details.

Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research, whilst the MA dissertation will involve an extended literature review.
Course Structure

The MSc and MA degrees in Business with Consumer Psychology are scheduled for a duration of 12 months. Each degree programme consists of two parts.

Part 1:

Is a wholly taught component, contributing 120 credits. All taught modules carry a credit weighting of 15 credits. Part 1 is taught during the two semesters which make up the academic year. Teaching during semester 1 normally runs from late-September to December, with examinations in January. Teaching during Semester 2 normally runs from late-January to early-May, with examinations in May and June.

Part 2:

Consists of a supervised Dissertation of around 10,000 words completed during the summer months, from late May to September. You are expected to submit your Dissertation by September in the calendar year following your initial registration for your postgraduate degree.

Compulsory Modules:

Consumer Psychology: This module is an introduction to consumer science as it is currently practiced in the marketplace and to relevant research in academia.
Nudges and Behaviour Change: Module details are currently not available.
Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.
Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches.
Applied Consumer Psychology: This module’s aim is to provide practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises. Students are partnered with local companies and are required to design and conduct a practical consumer research project, typically involving field work.

Optional modules (choose 3):

European Business: This module examines the opportunities and constraints faced by businesses that operate on a pan-European basis. Emphasis is placed on the multi-dimensional characteristics of an economic and social space that is subject to a unique system of supra-national governance
New Venture Creation: This module examines the advantages and disadvantages of the various routes to business start-up, including new venture creation, or establishing a business based on your own expertise, experience and ideas; buying an established busi9ness; purchasing a franchise; and succession through a family firm, an increasingly common way of becoming involved in entrepreneurial activity.
Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.
Enterprise by design: module information currently unavailable.
Marketing Communication: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.
Entrepreneurial Marketing: This module explores relationship marketing theory and practice in a range of global environments and business contexts. Theoretical approaches, integrated with relationship marketing models and analytical tools will be used to develop managerial understanding and competence.

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This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools that enjoy an international reputation in their respective fields. Read more
This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools that enjoy an international reputation in their respective fields. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success. Today's successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: what makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the Internet change the face of urban and suburban shopping areas?

In the first semester, Consumer Psychology and Business studies will be in equal proportions, however in Semester 2 there will be a greater focus on consumer psychology, and the dissertation is undertaken in this field. It is also possible to undertake a Business with Consumer Psychology Masters degree that will involve a dissertation in Business. Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research.

Compulsory Modules
- Research Dissertation - Students will collect, analyse and interpret their data, and present their empirical project in a formal thesis.
- Consumer Psychology: Theory - Provides a basic knowledge of market research, practical issues in consumer science, and an introduction to some of the key psychological perspectives on these problems.
- Quantitative & Qualitative Analysis - The aim of this module is to provide students with in depth understanding of research methods
- Marketing Strategy - Introduces the "fundamentals" of marketing, by illustrating strategies in a wide range of situations, and covering the various schools of thought in marketing, together with relevant analytical models and management practices.
- Organisations and People - Provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
- Advanced Statistics - This module focuses on the statistical techniques that are used in studying psychology
- Applied Consumer Psych - The module provides practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises.

Optional Modules
- Nudges & Behaviour Change
- New Venture Creation
- Entrepreneurial Marketing
- Financial Crises & Bank Regulation
- Marketing Communication

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Applicants for the September intake may choose to study part-time over 2 years. Part-time teaching times. Trimester 1. Fridays 1pm-5pm; Trimester 2. Read more
Applicants for the September intake may choose to study part-time over 2 years
Part-time teaching times: Trimester 1: Fridays 1pm-5pm; Trimester 2: Fridays 1pm-4pm
(Teaching would extend to Fridays 1pm-6pm in Trimester 2, if required)

Overview

Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.

You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of personality and identity in consumer’s functioning. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research.

You will learn and put your research skills into practice throughout your Masters which will culminate in your own piece of independent research. Your project could support the business you currently work within or be based on a sector or company you would like to work for in the future such as the FMCG or advertising sectors.

Upon graduation you'll be well placed to provide businesses, government bodies and charitable institutions with expertise and insights into psychological aspects of marketing, branding, advertising and consumer behaviour.

Our teaching team include Course Leader Dr Cathrine Jansson-Boyd, Dr Magdalena Zawisza, Dr Suzanna Forwood and Dr Richard Piech. All have extensive experience in furthering the understanding of consumer behaviour. In addition, we regularly invite speakers from industry.

Our psychology research has been classified as world-leading and internationally excellent in the latest Research Excellence Framework (REF) and we continue to work with industry to generate relevant research outcomes that lead to measurable impact. For more information about who we work with please click on the individual links of the course lecturers.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate internship opportunities by encouraging students to engage with the Consumer Research Group based at ARU. The aim of the research group is to bridge the gap between academic research and business application by working closely with locally based businesses. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in Consumer Psychology or further postgraduate study (e.g., a PhD) and research, or employment in a university.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Where you'll study

Your faculty -

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate.

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

Visit your faculty - http://www.anglia.ac.uk/science-and-technology

Where can I study?

Cambridge - http://www.anglia.ac.uk/student-life/life-on-campus/cambridge-campus

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Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing. Read more

NEW FOR 2014

Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.

Our MSc International Marketing Management with Consumer Psychology is ideal for students wishing to develop a career in global marketing management based on a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

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Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages. Read more

Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages.

This course will prepare you for careers building on both disciplines – whether you wish to pursue a successful career in marketing, or more generally apply psychological theories to the world of business.

Your studies will culminate in a research project that bridges both disciplines.

This course is currently subject to validation, in line with our procedures for assuring the quality of our degrees. This means that some course detail may change. The validation process will be concluded before the course starts.

How will I study?

You’ll study core modules and options in the autumn and spring terms. In the summer term, you carry out your research project.

Assessment is through a combination of coursework, projects, examinations and presentations.

Scholarships

Our aim is to ensure that every student who wants to study with us is able to despite financial barriers, so that we continue to attract talented and unique individuals. For more information on Masters Scholarships visit: http://www.sussex.ac.uk/study/fees-funding/masters-scholarships

Careers

This course will open up career options in both senior marketing management as well as psychologist roles in business and other sectors. This includes areas such as:

-FMCG and retail marketing,

-Brand management

-Communications

-Market research

-Consumer psychology

-Consultancy



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The master’s programme in Psychology focuses both on in-depth study of theory and on the acquisition of professional and research skills. Read more

The master’s programme in Psychology focuses both on in-depth study of theory and on the acquisition of professional and research skills. The distinctive feature of the Leiden master’s programme is that the teaching is not restricted to only the functioning of psychological processes; these processes are always connected to their behavioural consequences, with the aim of understanding self-regulation and behavioural control. In this way, students not only develop their knowledge of psychology as a science, but also learn to apply this knowledge in order to understand practical problems and to develop effective interventions for dealing with these problems.

Profile of the master's programme in Psychology

In line with the profile of Leiden University as a research-intensive institution, the teaching programme of the master’s programme in Psychology is based on state-of-the art scientific research and maintains a strong emphasis on the acquisition of academic and research skills. Completion of the MSc degree prepares students for subsequent academic master’s degrees, including a PhD.

Objectives of the master’s programme in Psychology

The objective of the master’s programme in Psychology is to equip students with advanced training in research methods and professional skills that prepare them both for a career involving psychological research as well as for the application of scientific knowledge and methods in various professional settings. Training is provided in all relevant skills, including reviewing the relevant literature, applying theoretical knowledge to analyse practical problems, developing hypotheses and writing research proposals, designing and carrying out empirical studies, designing and evaluating the effectiveness of interventions, conducting advanced statistical analyses, and presenting results and recommendations.

Specialisations



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approaches to understanding consumer preferences, judgements, decision-making and behaviour. You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers. Read more

approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

  • the psychological impact of various types of media
  • the psychological processes underlying consumer behaviour
  • the psychology of consumer preferences
  • psychological theories of attitude change, persuasion, and influence
  • the psychology of branding
  • behavioural economics (including the psychology of pricing)

The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.

Modules & structure

The MSc in Consumer Behaviour consists of:

  • five core modules (90 combined credits)
  • two optional modules (30 combined credits)
  • a research dissertation (60 credits)

The modules are organised within the IMS and most have a strong practical component.

All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.

Research Project (60 credits)

You'll undertake an independent piece of research related to consumer behaviour. The dissertation should be no longer than 10,000 words. You'll be allocated to an appropriate supervisor.

Option modules

You can choose one approved 30 credit module, or two approved 15 credit modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.

Skills

You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.

Careers

Possible careers for graduates of the programme include:

  • Marketing
  • Media
  • Communications
  • Advertising
  • Consumer research
  • Entrepreneurship
  • Public relations


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The MSc in Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity. Read more

The MSc in Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity.

At the intersection of the arts and the sciences, the programme introduces you to the psychology and the cognitive neuroscience of how humans generate new ideas, how we appreciate beauty, and how we form preferences.

Aesthetic and creative decisions are relevant in the visual and the performing arts, and in many applied and commercial contexts, ranging from clinical interventions to curating exhibitions, from dance choreography to marketing and advertising. Based in the Department of Psychology, in collaboration with Computing, Media and Communications and the Institute of Management Studies, the course builds critical knowledge, research and communication skills across the arts and the sciences, centred around two key topics: the psychological and brain mechanisms of making (Creativitiy) and appreciating (Neuroaesthetics) art. Conducting a research project with an interdisciplinary focus will prepare you for a research career in aesthetic or creative science, working in the creative industry, or to develop your artistic practice.

Goldsmiths is uniquely placed to offer this programme, with an internationally renowned reputation in the arts and the sciences. Existing courses combining art and psychology often have a largely therapeutic focus and rarely cover the psychology of aesthetic appreciation or creative cognition, in a broader profile. In contrast, business-oriented courses in marketing, advertising and consumer psychology often lack adequate scientific training in experimental psychology or cognitive neuroscience methods, which is required for a scientific approach to aesthetics and creativity. Optional modules based in the departments Media & Communications, Computing, and the Institute of Management Studies will complement and challenge the scientific perspective, acknowledging the richly diverse, unique and culturally-specific nature of human aesthetic and creative practice.

Modules & structure

On this programme you will study the following modules:

Neuroaesthetics (15 Credits): This module provides an in-depth introduction into the cognitive neuroscience of art appreciation, aesthetic perception and judgement from a basic science and an applied perspective. Topics include: psychological theories of aesthetic appreciation, aesthetic evolution, brain mechanisms of pleasure and reward, face and body attractiveness, and aesthetic science across the visual and performing arts, in laboratory and real-world settings.

Creativity (15 credits): This module provides a comprehensive introduction to the science of creative cognition. Adopting a multidisciplinary approach, this module covers latest research findings from various disciplines within cognitive psychology, social psychology, comparative and developmental psychology, creative arts and media, and neuroscience

Foundations of Neuroscience (15 credits): This module covers brain anatomy and function as well as an introduction to the available techniques to study the neural basis of behaviour. Topics range from single neuron architecture to the functional organization of brain systems. Neuroimaging methods covered include: fMRI, EEG, MEG and TMS.

Statistical Methods and Experimental Design (30 credits): This module covers experimental design and the theory and practice of quantitative data analysis. You will cover statistical techniques in the lectures, and learn to implement these techniques using statistical software in computer-based tutorials and workshops.

Research Skills/ Invited Speaker Series (15 credits): This module covers fundamental research skills: seminars on bibliographic searching, essay writing, research report writing, oral presentation skills, career planning and lab sessions. The second strand exposes students to cutting edge research in the field of aesthetic and creative cognition by means of an invited speaker series from a variety of academic disciplines, the creative industry and arts organizations. This module will be shared with students on the MSc in Music, Mind and Brain.

Research Project with an interdisciplinary focus (60 credits): You will conduct a quantitative research project in relation to aesthetics or creativity. The course encourages interdisciplinary and collaborative projects with other departments at Goldsmiths, or with external partners such as arts organizations or the creative industry.

Optional Modules (2 x 15 credits): You will choose two optional modules from within the Psychology Department (Advanced Quantitative Methods, Magic and the Mind) or collaborating Departments including Computing (Physical Computing and Workshops in Creative Coding), Media and Communications (Embodiment and Experience, Politics of the Audio-visual) and the Institute of Management Studies (Psychology of Marketing and Advertising, Consumer Behaviour). Optional modules will complement the scientific perspective with alternative views, approaches and extend your knowledge and skill base.

Please note that not all modules will be available and may change subject to approval



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Industrial/Organisational and Business Psychology deals with human capital issues and is instrumental in helping businesses become more effective and profitable, as well as improving employees' wellbeing and performance. Read more

Industrial/Organisational and Business Psychology deals with human capital issues and is instrumental in helping businesses become more effective and profitable, as well as improving employees' wellbeing and performance. This brand new MSc will prepare students for academic research and professional practice in this field.

About this degree

Our students will be exposed to the latest psychological tools and interventions currently used in business and other applied fields. Some of the key areas that we will be covering are: talent management, consultancy skills, and business seminars. In the latter, students will follow a series of talks from professionals in the area, which provide a great opportunity to explore the latest techniques as well as network with like-minded professionals in the area.

Students undertake modules to the value of 180 credits.

The programme consists of six core modules (90 credits), two optional modules (30 credits) and a research dissertation (60 credits).

Core modules

  • Consulting Psychology
  • Talent Management
  • Consumer Behaviour
  • Business Psychology Seminars
  • Influence and Negotiation
  • Statistics

Optional modules

Students choose two of the following:

  • Applied Decision Making
  • Judgment and Decision Making
  • Social Cognition
  • Current Issues in Attitude Research
  • Understanding Individuals and Groups
  • Social Psychology
  • Principles of Cognition
  • Strategic Project Management
  • Mastering Entrepreneurship
  • Entrepreneurship: Theory and Practice

Dissertation/report

All students undertake an independent research project which culminates in a substantial dissertation.

Teaching and learning

The programme is delivered through a combination of lectures, seminars, presentations, case studies, practical experiments and statistical and computational work. Assessment is through examinations, essays, group projects, dissertation and oral examination.

Further information on modules and degree structure is available on the department website: Industrial/Organisational and Business Psychology MSc

Careers

After the successful completion of the programme our students are eligible to apply for a number of consultancy roles. One of the most popular routes has been management consulting, where graduates are currently enjoying successful careers. In addition, a number of our applicants have found positions as HR professionals within established as well as boutique firms in the UK and internationally. Finally, given the diverse and well-rounded training, some graduates have entered the word of marketing and communications where they apply the theories they have learnt to communicate with other companies and consumers more effectively.

Recent career destinations for this degree

  • Assistant Business Psychologist, YSC
  • Business Analyst, Mercuri Urval
  • Defence Psychologist, Ministry of Defence (MoD)
  • Human Resources (HR) Practitioner, United Nations (UN)
  • Project Co-Ordinator, STO

Employability

UCL's Industrial Organisational and Business Psychology group includes luminaries from the talent management and consumer psychology industries, as well as illustrious academics. In addition, our programme features speakers from Google, RBS, Havas Worldwide, Dunnhumby, Sainsbury's, Quantcast and many more.

Careers data is taken from the ‘Destinations of Leavers from Higher Education’ survey undertaken by HESA looking at the destinations of UK and EU students in the 2013–2015 graduating cohorts six months after graduation.

Why study this degree at UCL?

One of the key principles that govern this programme is our focus on preparing practitioners utilising the latest theories in the area of organisational and business psychology. This unique focus drives our teaching methodology (applied workshops and training courses) and pedagogical focus (experiential learning).

Our cohort of students comes from a very diverse background and we make sure that we create an environment in which everyone can learn from one another. The modules, created by experts in their fields, have been designed to deepen students' understanding as well as prepare them for successful careers in the area of industrial organisation and business psychology.

A number of the tutors hosting our business seminars are among the leading professionals in the area of business psychology. This is an excellent opportunity for our students to be exposed to the latest thinking, and to network and develop projects.

Research Excellence Framework (REF)

The Research Excellence Framework, or REF, is the system for assessing the quality of research in UK higher education institutions. The 2014 REF was carried out by the UK's higher education funding bodies, and the results used to allocate research funding from 2015/16.

The following REF score was awarded to the department: Division of Psychology & Language Sciences

83% rated 4* (‘world-leading’) or 3* (‘internationally excellent’)

Learn more about the scope of UCL's research, and browse case studies, on our Research Impact website.



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Develop the advanced technical expertise you need for a successful career in a range of professions. You’ll explore the many branches of psychological research, from neuroscience to consumer behaviour. Read more
Develop the advanced technical expertise you need for a successful career in a range of professions. You’ll explore the many branches of psychological research, from neuroscience to consumer behaviour.

See the website http://www.anglia.ac.uk/study/postgraduate/research-methods-in-psychology

By the time you graduate you’ll have a deep understanding of psychology research, its methods, technologies and current knowledge. As well as being perfect for you if you’re aiming for a career in research, our course is ideal for careers in clinical, forensic, health, sport and occupational psychology, as well as government, business and marketing.

There are advanced modules dedicated to qualitative and quantitative research, both of which are based on the guidelines published by the Economic & Social Research Council (ESRC).

You’ll have opportunities to train in specialist experimental methods, computer programming, psychological or clinical practice and other professional areas.

You’ll attend many practical workshops and enjoy full access to our extensive research facilities and equipment, as well as the guidance of world-renowned experts during your dissertation project.

See the website http://www.anglia.ac.uk/study/postgraduate-taught/research-methods-in-psychology

This course will also give you personal development opportunities in:
• training in areas including neuroimaging training (including designing and data analysis in fMRI, EEG, eye-tracking)
• experimental and computer programming (using MatLab, E-Prime)
• diagnosis and treatment of clinical disorders
• use of clinical and psychometric tests
• researching any area of psychological study: from clinical to neuroscience to consumer psychology and forensic psychology.

Careers

Whatever your plans you’ll emerge from this course with highly transferrable lifelong skills.

75% of our Graduates are taking PhDs or DClins or are working as research assistants. Others are working in fields such as market or audience research, clinical psychology and government. You’re also in the perfect position to continue your academic career and move up to our Psychology PhD.

Core modules

Issues in Psychological Research
Quantitative Research Methods
Qualitative Research Methods
Dissertation

Optional modules

Current Issues in Cognitive Neuroscience
Developmental Psychopathology

Assessment

You’ll be assessed in a variety of ways including essays, portfolios, presentations, debates, data analysis tasks and your dissertation.

Special features

This course complements other postgraduate psychology courses offered by our department. You have the opportunity to study clinical child and neuroscience modules on this course.

Your faculty

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate.

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

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Are you interested in pursuing a career in research, or looking to progress into specialist areas of professional psychology? Our programme will enable you to develop the skills and technical knowledge required to advance in these areas. Read more

Are you interested in pursuing a career in research, or looking to progress into specialist areas of professional psychology? Our programme will enable you to develop the skills and technical knowledge required to advance in these areas.

Our MSc Psychology Research Methods programme provides you with hands-on experience, fantastic teaching, and Economic and Social Research Council (ESRC) recognised PhD-level research teaching. Throughout the year, you will benefit from research led teaching delivered by world-leading academics.

You will complete compulsory modules to develop your skills and expertise. You will extend and enhance your ability to analyse and interpret psychology data. And you will gain a high-level of advanced psychological research skills. A solid foundation in these skills will be invaluable as you progress into research or into specialist psychology roles, such as clinical or forensic psychology.

You will choose two optional modules to study. This will allow you to tailor the programme to suit your interests and will ensure you have a detailed understanding of the discipline in specific areas of psychology.

Within the degree programme, you will be taught vocational skills that you will need to obtain and sustain a career in psychology and other fields, such as CV writing, interview skills, team work and presentation skills.

At the core of your experience, you will undertake an independent research project, supervised by a member of our research-active staff. This dissertation will allow you to apply all that you have learnt to a dissertation topic of your choice. As well as developing your conceptual understanding, research design, data-analysis, and communication skills, this project will be an exciting learning experience that will give you the opportunity to prove your skills, interests, and enthusiasm. What you achieve in your project will be important evidence of your skills and knowledge for prospective employers or postgraduate research student selection committees.

Course Structure

You will study a range of modules as part of your course, some examples of which are listed below.

Core

Optional

Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

Assessment

We teach using a mix of lectures, seminars and practical lab sessions, encouraging increasingly independent study as your degree progresses. You will carry out regular web assessments to make sure your learning is on track, as well as practical work, essays, written examinations, practical lab reports, and presentations.

As a university, we commit to providing you with timely feedback on all aspects of your work.

Our community

Our students are key members of a thriving academic community. We offer an excellent staff-to-student ratio and an open door policy to enable you to really get to know your lecturers. We believe this fosters a productive learning environment, helping you to achieve your potential.

In your time at Lancaster, your programme director will serve as your academic tutor. They will be here to make sure that you reach your personal goals. You will also be able to call on help, with any aspect of your studies, from the Director of Studies, from teaching coordinators, and from student learning advisors. We strive to inspire and encourage our future psychologists.

Careers

Our Masters in Psychological Research Methods will equip you with transferable skills valued by all employers: in communication; critical thinking; numeracy; and self-management. From research analysts to retail managers, a good grasp of human behavioural patterns and the science of the mind makes psychology graduates attractive to a wide range of employers.

Helping you to prepare for your future career is important to us. We will help you decide on your career path and give you the chance to develop the right skills. There are three Academic Employability Champions within the Psychology Department whose role is to ensure that our students become highly sought after, employable, graduates. This includes providing students with information about pathways to various careers inside and outside of psychology, and advice about further study. We offer one-to-one careers sessions, regular drop-in Psychology Careers cafés, and careers fairs.

Some psychology graduates go on to become chartered psychologists, specialising in clinical, educational, occupational, forensic, health or sports psychology. You will be equipped, also, to engage in opportunities in new and emerging areas such as environmental psychology, consumer psychology, and business intelligence. The workplace is a fiercely competitive field. In graduating with a Masters from Lancaster, you will be given a wider range of opportunities, and gain an edge when applying for new roles. This advanced qualification will also support your career progression as you move into more senior positions.



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Providing you with an advanced understanding of the specialist discipline, this programme ensures you are ideally placed to excel in your career. Read more

Providing you with an advanced understanding of the specialist discipline, this programme ensures you are ideally placed to excel in your career. Whether you pursue research, practice professional psychology or something else, you will be in a strong position to advance into senior roles.

Lancaster is home to one of the world’s largest centres for developmental psychology research. Specialising in infancy and childhood development, our department is one of the UK’s leading research groups in the discipline. This programme will provide you will advanced insight into psychology and offer you the opportunity to gain hands-on experience that will be hugely beneficial in any career. You will benefit from the world-leading research being conducted by our staff, and our Economic and Social Research Council (ESRC) recognised PhD-level research training.

Throughout the course, you will study five taught modules and one substantial research project. This will ensure you receive the breadth of skills and depth of knowledge to engage with a wide range of careers, or to progress into further research and study.

You will complete two compulsory modules to develop your skills and expertise. You will extend and enhance your ability to collect, analyse and interpret psychological data. A solid foundation in these skills will be invaluable as you progress into research or into specialist psychology roles, such as clinical or forensic psychology.

In three subject specialist modules, you will focus on enhancing your discipline specific knowledge, providing you with a deeper understanding of developmental psychology, and of the disorders of development. As a result, you will graduate with a state-of-the-art understanding of developmental psychology.

Within the degree programme, you will be taught vocational skills that you will need to obtain and sustain a career in psychology and other fields, such as CV writing, interview skills, team work and presentation skills.

At the core of your experience, you will undertake an independent research project, supervised by a member of our research-active staff. This dissertation will allow you to apply all that you have learnt to a dissertation topic of your choice. As well as developing your conceptual understanding, research design, data-analysis, and communication skills, this project will be an exciting learning experience that will give you the opportunity to prove your skills, interests, and enthusiasm. What you achieve in your project will be important evidence of your skills and knowledge for prospective employers or postgraduate research student selection committees.

Course Structure

You will study a range of modules as part of your course, some examples of which are listed below.

Core

Optional

Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

Assessment

We teach using a mix of lectures, seminars and practical lab sessions, encouraging increasingly independent study as your degree progresses. You will carry out regular web assessments to make sure your learning is on track, as well as practical work, essays, written examinations, practical lab reports, and presentations.

As a university, we commit to providing you with timely feedback on all aspects of your work.

Our community

Our students are key members of a thriving academic community. We offer an excellent staff-to-student ratio and an open-door policy to enable you to really get to know your lecturers. We believe this fosters a productive learning environment, helping you to achieve your potential.

In your time at Lancaster, your programme director will serve as your academic tutor. They will be here to make sure that you reach your personal goals. You will also be able to call on help, with any aspect of your studies, from the Director of Studies, from teaching coordinators, and from student learning advisors. We strive to inspire and encourage our future psychologists.

Careers

Our Developmental Disorders Masters will equip you with transferable skills valued by all employers: in communication; critical thinking; numeracy; and self-management. From research analysts to retail managers, a good grasp of human behavioural patterns and the science of the mind makes psychology graduates attractive to a wide range of employers.

Helping you to prepare for your future career is important to us. We will help you decide on your career path and give you the chance to develop the right skills. There are three Academic Employability Champions within the Psychology Department whose role is to ensure that our students become highly sought after, employable, graduates. This includes providing students with information about pathways to various careers inside and outside of psychology, and advice about further study. We offer one-to-one careers sessions, regular drop-in Psychology Careers cafés, and careers fairs.

Some psychology graduates go on to become chartered psychologists, specialising in clinical, educational, occupational, forensic, health or sports psychology. You will be equipped, also, to engage in opportunities in new and emerging areas such as environmental psychology, consumer psychology, and business intelligence. The workplace is a fiercely competitive field. In graduating with a Masters from Lancaster, you will be given a wider range of opportunities, and gain an edge when applying for new roles. This advanced qualification will also support your career progression as you move into more senior positions.



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The course provides a sophisticated understanding of applying psychology in business settings, including understanding consumer behaviours, employee engagement and the impact of globalisation on organisational behaviours. Read more
The course provides a sophisticated understanding of applying psychology in business settings, including understanding consumer behaviours, employee engagement and the impact of globalisation on organisational behaviours. The course is accredited by the Association of Business Psychology and designed for both home and international students. The course is informed by the academic and professional disciplines of Business, Organisational and Occupational psychology.

The MSc Business and Organisational Psychology with Professional Experience, is an extended full-time Masters programme with a substantive professional experience component. Within the professional experience modules, students have the option of undertaking an internship with a host organisation or, alternatively, campus-based professional experience.

Internships are subject to a competitive application and selection process and the host organisation may include the University. Internships may be paid or unpaid, and this will depend on what is being offered and agreed with the host organisation. Students who do not wish to undertake an internship or are not successful in securing an internship will undertake campus-based professional experience, which will deliver similar learning outcomes through supervised projects and activities designed to offer students the opportunity to integrate theory with an understanding of professional practice.

WHY CHOOSE THIS COURSE?

-Multi-disciplinary degree, open to candidates without psychology as a first degree
-It has a distinctly international flavour so as to enable graduates to compete in a global business environment
-Consumer psychology forms a separate module in this course and provides a critical understanding of marketing and advertising practice
-Students will be taught systematic review methods for analysing literature and relate this to an entrepreneurial idea via a business plan
-Accredited by the Association for Business Psychology
-The 20 month version of the course includes professional experience

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

Graduates could work in a variety of settings including human resources, business development, personnel selection, career development, training, marketing, advertising and management.

WORK PLACEMENTS

The extended full-time Masters programme has a substantive professional experience component. The professional experience modules gives students the option of undertaking an internship with a host organisation or, alternatively, campus-based professional experience.

Internships are subject to a competitive application and selection process and the host organisation may include the University.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector. Read more
As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.

Why study MSc Digital Marketing at Middlesex University?

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

Course Highlights

Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.
*Course currently subject to validation

Course content

What you will study on the MSc Digital Marketing?
The course begins with the fundamentals of digital marketing to ensure you gain a holistic understanding of digital marketing strategy, emerging trends and technologies, and digital marketing in a wider context. From here your path can be defined by your interests and career needs, with optional modules of which you will select four.

If you are looking for an insights route you can explore areas such as consumer psychology and digital analytics, for a more creative path there is the opportunity to engage issues of content, PR and advertising, while for the strategically minded marketing management and entrepreneurialism in the digital sector would be of interest. The course ends with a dissertation, allowing you to explore in depth a digital marketing topic of your choice.

Modules

E-Marketing and Social Media Management (30 Credits) - Compulsory
Marketing Strategy, Leadership and Planning (30 Credits) - Compulsory
Digital and Social Media Analytics (15 Credits) - Compulsory
Digital Advertising (15 Credits) - Compulsory
Entrepreneurship in the Digital Sector (15 Credits) - Compulsory
Innovation-Driven Marketing (15 Credits) - Compulsory
Internship in the Digital Sector (15 Credits) - Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching

How will the MSc Digital Marketing be taught?
The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also engage in sessions in a computer lab and take part in a residential to enhance understanding of practice issues.

Assessment

You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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The course has been developed for those interested in developing their knowledge and ability in Psychology in general. It will also be the course that might be a good option for individuals who would like to develop their professional and academic skills, but do not intend to pursue a research career in psychology. Read more
The course has been developed for those interested in developing their knowledge and ability in Psychology in general. It will also be the course that might be a good option for individuals who would like to develop their professional and academic skills, but do not intend to pursue a research career in psychology.

The course overlaps with the MSc in Psychological Research, but instead of emphasising research skills, this proposed programme will empower students with a range of professional skills. These skills are valuable, and highly sought after, in a range of different careers. The programme will also allow students to tailor their degree according to their interests, taking modules from our wide-range of world-class specialist modules.

In general, we aim to provide a high quality teaching and learning environment through the use of the latest teaching tools, team- taught courses, and closely mentored research with experts in clinical psychology.

Content and Structure
This course consists of taught and research components that run concurrently. The taught component comprises the following modules:

Compulsory modules:
Research Methods Skills
Professional Skills Development
Dissertation

Optional Modules:
Psychology in Education
Psychosis: A psychological Perspective
Introduction to Neuroimaging
Introduction to EEG/ERP
Biological Bases of Psychological Disorders
Disorders of Neuropsychological Relevance
Methods in Cognition & Brain Research
Bilingualism: Research & Methods
Clinical Neuropsychology
Motivation, Action & Health
Practical Programming for Psychologists
Consumer Psychology: Theory
Behaviour Change

Teaching, Learning and Assessment
The curriculum is designed to extend your current knowledge of psychology and develop your professional skills. Teaching occurs via lectures, colloquium presentations, and seminar-style work with your thesis supervisor. Courses are guided by academic staff in their areas of expertise. Assessment methods include written exams, essays, blogs, oral presentations and a research thesis.

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