approaches to understanding consumer preferences, judgements, decision-making and behaviour.
You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.
You will develop the skills necessary to conduct independent research and to understand:
The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.
The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.
The MSc in Consumer Behaviour consists of:
The modules are organised within the IMS and most have a strong practical component.
All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.
Research Project (60 credits)
You'll undertake an independent piece of research related to consumer behaviour. The dissertation should be no longer than 10,000 words. You'll be allocated to an appropriate supervisor.
You can choose one approved 30 credit module, or two approved 15 credit modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.
You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.
Possible careers for graduates of the programme include:
As an MSc Social Psychology student you will learn theories, methods, and empirical findings in the field of social psychology, which are relevant to current social issues.
These include: prejudice and discrimination; the relationship between moral judgement and emotions; the study of how individuals and groups interact to construct and maintain identities; and how these are related to social change and influence in contexts such as family systems and romantic dyads.
The programme aims to provide you with an awareness of the historical and philosophical background of social psychology, an in-depth knowledge of contemporary theoretical and methodological approaches and research findings, and the ability to conduct quantitative and qualitative research in the field.
This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
Occasionally, students receive financial support from industry through sponsorship, negotiated by individual students.
This would involve students undertaking research for their dissertation which would be of interest and value to industry or commerce, in return for which they will be given a grant by the commissioning company. In practice, though, most students are self-funded.
The social psychologists at the University of Surrey have an international reputation in research and teaching. Students on the MSc in Social Psychology are encouraged to participate in the School of Psychology’s ongoing activities, particularly research seminars.
The social psychologists at Surrey have undertaken research for the EU, UK research councils, government departments and agencies, industry and commerce, and the charitable sector. They have attracted a large number of research projects to the School, including:
The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
Knowledge and understanding
Intellectual / cognitive skills
Professional practical skills
Key / transferable skills
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
Project-X parties organised via Facebook. Unhealthy eating habits. Workplace bullying. Although a wide range of issues, the same rule applies to all of them: it comes down to the way in which people affect each other's behaviour. In this Master’s programme, you study human behaviour and behaviour change in a social, health, or organisational context.
During this Master’s programme, you will choose between the following three tracks:
By choosing a track and elective courses you can explore your personal field of interest.
This Master’s programme connects closely to our research programmes Social-cognitive and Interpersonal Determinants of Behaviour, Health Psychology: Self-regulation, and Work and Organisational Psychology. Connecting theory and practice is essential in our Master's. You will develop theory-driven interventions by means of the PATH model (Problem-Analysis-Test-Help).
Do you want to know more about our research? Watch the videos of Professor Belle Derks about Work and Organisational Psychology (in Dutch) or about Social Psychology by Professor Kees van den Bos. A video of Professor Denise de Ridder about Health Psychology: Self-regulation will follow soon.
The courses in this Master's programme are rooted in international scientific literature and are focused on the internatonal context. You can do your internship and/or thesis abroad or in (internatonal) organisations in the Netherlands, such as Trendsactive, Coca Cola, Hays, Sogeti (in Dutch), Philips and Nutrica.
As our student, you are primarily responsible for finding your own internship organisation. The department of Social, Health and Organisational Psychology has a database of internship organisations and has an internatonal network you can use.
You will gain specialised knowledge, skills and insights in the fields of Social Psychology, Health Psychology and/or Work and Organisational Psychology. Your development as an academic professional is of central concern.
As a Master's graduate, you will be able to analyse and propose interventions for social, health or organisational issues, such as: