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Masters Degrees (Consumer Insight)

We have 69 Masters Degrees (Consumer Insight)

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Applicants for the September intake may choose to study part-time over 2 years. Part-time teaching times. Trimester 1. Fridays 1pm-5pm; Trimester 2. Read more
Applicants for the September intake may choose to study part-time over 2 years
Part-time teaching times: Trimester 1: Fridays 1pm-5pm; Trimester 2: Fridays 1pm-4pm
(Teaching would extend to Fridays 1pm-6pm in Trimester 2, if required)

Overview

Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.

You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of personality and identity in consumer’s functioning. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research.

You will learn and put your research skills into practice throughout your Masters which will culminate in your own piece of independent research. Your project could support the business you currently work within or be based on a sector or company you would like to work for in the future such as the FMCG or advertising sectors.

Upon graduation you'll be well placed to provide businesses, government bodies and charitable institutions with expertise and insights into psychological aspects of marketing, branding, advertising and consumer behaviour.

Our teaching team include Course Leader Dr Cathrine Jansson-Boyd, Dr Magdalena Zawisza, Dr Suzanna Forwood and Dr Richard Piech. All have extensive experience in furthering the understanding of consumer behaviour. In addition, we regularly invite speakers from industry.

Our psychology research has been classified as world-leading and internationally excellent in the latest Research Excellence Framework (REF) and we continue to work with industry to generate relevant research outcomes that lead to measurable impact. For more information about who we work with please click on the individual links of the course lecturers.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate internship opportunities by encouraging students to engage with the Consumer Research Group based at ARU. The aim of the research group is to bridge the gap between academic research and business application by working closely with locally based businesses. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in Consumer Psychology or further postgraduate study (e.g., a PhD) and research, or employment in a university.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Where you'll study

Your faculty -

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate.

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

Visit your faculty - http://www.anglia.ac.uk/science-and-technology

Where can I study?

Cambridge - http://www.anglia.ac.uk/student-life/life-on-campus/cambridge-campus

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MSc Insight Management at Winchester equips students with key skills in insight generation and delivery for business decision-making and responsible management. Read more
MSc Insight Management at Winchester equips students with key skills in insight generation and delivery for business decision-making and responsible management. This programme is for established professionals who are looking to gain formal academic accreditation and further enhance their career in Insight Management.

Programme Content

The programme develops students' ability to critically evaluate the information needs of an organisation and the potential value it can generate. Students explore ways in which organisations make sense of information generated, examining consumer decision and business decision processes. It examines the barriers to getting that information used when decision makers are swamped in diverse and often conflicting data, and it reviews approaches to generating ideas and insight through creative thinking techniques, within both divergent and convergent processes. Conveying and articulating the meaning and implications of insight at all levels forms a major part of this programme.

The Research Methods module prepares students to envision, research and write a dissertation. The dissertation topic is chosen by the student and may relate to a specific insight management topic, it could also address the opportunities or challenges faced by a specific organisation or brand.

Winchester Business School is a signatory to United Nations' Principles of Responsible Management Education and the programme has been designed to fit within this framework.

See the website http://www.winchester.ac.uk/Studyhere/Pages/msc-insight-management.aspx

Modules

- Strategic Insight Management
- Decision Making: Behavioural Insight
- Organisational Awareness
- Reflection on Personal and Professional Learning
- Business Issue Evaluation
- Insight Generation
- Insight Delivery
- Reflection on Personal and Professional Practice

Learning and Teaching

Various teaching methods are used including lectures, case studies, syndicate work, role playing, business games, group presentations and seminars. Guest speakers enrich the programme content and the diversity of experience. The programme explicitly promotes the synthesis of learning and practice through reflective learning and coaching.

Assessment

A variety of assessment methods are used. There are no conventional examinations; all modules are assessed through coursework. There is a particular emphasis upon using assessment methods which closely simulate the demands of the business environment. Students are given prompt and clear feedback on their performance.

At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The University is committed to ensuring that all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the course page, by attending an Open Day/Evening, or contacting our teaching staff.

Careers

Graduates are equipped to gain and share insights in companies, public sector and not-for-profit organisations. Graduates may secure managerial positions in a diverse range of business support organisations, within the areas of market research, data analysis and competitor and market intelligence.

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Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing. Read more

NEW FOR 2014

Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.

Our MSc International Marketing Management with Consumer Psychology is ideal for students wishing to develop a career in global marketing management based on a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

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CATÓLICA-LISBON - located in Lisbon, Portugal, is the Top Portuguese Business School accredited by AACSB, EQUIS and AMBA and is one of the very few schools in the world holding the famous Triple Crown accreditation. Read more
CATÓLICA-LISBON - located in Lisbon, Portugal, is the Top Portuguese Business School accredited by AACSB, EQUIS and AMBA and is one of the very few schools in the world holding the famous Triple Crown accreditation. CATÓLICA-LISBON is the Leading Portuguese Business School to be ranked amongst the Top European Business Schools according to the Financial Times.

The MSc in Management with a Specialization in Strategic Marketing prepares students for careers in all areas of marketing. The program provides the conceptual frameworks, analytical skills, and industry knowledge to assume a variety of marketing roles, such as product managers, branding specialists or consumer insight analysts.

KEY FEATURES

International

- A network with the Best Schools Worldwide.
- International Immersion: an exchange semester abroad in a partner school.
- A passport to the World: CATÓLICA-LISBON develops in students, a global mindset preparing you to work in a multicultural context and provides international opportunities.
- Learn new language skills as an open door to the world.

Immersion in the Business World

- 98% of CATÓLICA-LISBON Master Students have been placed in the job market within a maximum of three months after graduation.
- CATÓLICA-LISBON students have access to our outstanding graduates with high-level careers in Business and Economics through the Mentoring Program.
- At CATÓLICA-LISBON, students have access to internships, company based projects and entrepreneurial start-up projects and participate in ventures with companies and NGO. For example, CATÓLICA-LISBON students started microcredit projects in Africa helping finance start-up companies managed by local communities

APPLICATIONS
September 2017 intake - Feb 2017

ADMISSION

- 1st cycle degree in Business/Management or Economics
- English Proficiency (highly valued by the Admission Jury)
- Professional experience/intenship (up to 2 years)
- International experience (exchange, summer school or internship abroad)
- Extra-curricular activities
- When considering your application we take into account your academic performance and the reputation of the institution awarding your degree. A GMAT Exam or equivalent may be required.
- Our MSc courses are pre-experience programmes for newly qualified graduates yet to start their career.


SCHOLARSHIP
Católica Top+ is a scholarship program for Economics and Management students with an outstanding academic record.
Implemented by CATÓLICA-LISBON, this program allows high-potential students to complete their MSc at CATÓLICA-LISBON with a partial waiver of tuition fees.
We encourage outstanding students to apply to these scholarships; especially those that have completed their first cycle degree at the top of their classes (for example, average final grades of 75% or above).

The following criteria are highly valued by the jury:
- Undergraduate GPA
- International Experience
- Extracurricular activities
- Professional experience (e.g. internships)
- Contribution to the diversity of the group
- Contribution to School activities

Loans:
Top international bank institutions offer low-interest loans to students that cover tuition fees and study-related expenses. The applications for these loans should be submitted directly to the bank.
In addition, we strongly encourage you to check out the financial institutions in your home country.

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COURSE OVERVIEW. Develop and apply marketing expertise in innovation, strategic insight and creativity. Emphasis on professional development and preparation for the workplace. Read more

COURSE OVERVIEW

  • Develop and apply marketing expertise in innovation, strategic insight and creativity
  • Emphasis on professional development and preparation for the workplace
  • Conduct research and analysis using your own innovative ideas

To be successful in marketing, you need to drive innovation, build brand presence in a changing society, create an organisational culture that shares and acts on the principles of customer focus, and develop performance metrics that include data analytics and deep insights into consumer motivations. You also need to focus on financial and market performance. Marketing Innovation at Winchester enables you to develop and apply these capabilities in a creative manner with an awareness of ethical and social responsibility.

This is a cutting-edge programme that helps you hone a range of skills, from the strategic and creative process of leading and managing innovations through to commercialisation and beyond. You explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace. You also investigate the areas of idea generation and innovative data collection methods, examining how insights derived from consumer research can aid the development of creative and effective marketing strategies. In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape.

You are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.

Core modules include The Marketing Innovator; Consumer Insight, Analysis and Creativity; Product Service Design and Development Strategic Brand Planning; and Marketing Communications. There is also a compulsory module on Research Methods in Business which informs your final dissertation.

You complete the course equipped to pursue a career in product management, market development, business ownership, market research, customer insight management or new product development.

Careers

Graduates may enter domestic or international roles within product management, market development, business ownership, market research, customer insight management or new product development.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

The dual emphasis on both the intellectual growth and professional development of students underpins the learning and teaching of the programme. Seminars are delivered by both academic staff and experienced marketers throughout the programme. Students are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.

Location

King Alfred or West Downs, University of Winchester

Assessment

There are no conventional examinations. All modules are assessed through one piece of coursework per module.

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.



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A dynamic, relevant and industry-facing course with live briefs, keynote speakers and field trips. Students develop product, market and consumer insight, an understanding of the supply chain and strong negotiating skills. Read more

Introduction

A dynamic, relevant and industry-facing course with live briefs, keynote speakers and field trips. Students develop product, market and consumer insight, an understanding of the supply chain and strong negotiating skills.

Content

The Postgraduate Certificate Fashion: Buying and Merchandising is a fashion business course with a vocational focus on buying and merchandising. It combines a post graduate level academic experience with the vocational realities of retailer buying and merchandising operations. The course covers a range of vocational knowledge and skills for students seeking a career in fashion buying and merchandising, and develops knowledge of both theoretical and practical issues relevant to current practice in the UK buying and merchandising sector. This is integrated with practical professional skills in communication, negotiation and presentation. Distinctive features of the course are the strong links with fashion buying and merchandising offices in the UK and the opportunity afforded by the practical emphasis on skills negotiation in the final project.

The course is designed for graduates aiming at a first career position in fashion buying or merchandising but who need to supplement their first degree with a more relevant academic qualification. The course may also be suitable as a preparation for higher level postgraduate study in related subject areas.

The Postgraduate Certificate Fashion: Buying and Merchandising course is based at High Holborn, adjacent to Lincoln’s Inn Fields. Other green spaces in the area include Gray’s Inn Gardens and Coram’s Fields. Situated nearby are Sir John Soane’s Museum in Lincoln’s Inn Fields, the Foundling Museum in Brunswick Square, and the British Museum in Bloomsbury. Markets worth visiting are the weekday lunchtime markets in Leather Lane and Exmouth Market. Covent Garden, with its numerous shops, bars and restaurants, the Royal Opera House and many of the West End’s theatres, is a ten minute walk away. The John Prince’s Street site, with the library, Oxford Street and Regent Street, is two tube stops along the Central line.

Structure

Weeks 1-10 - level 7

Buying and Merchandising (20 credits)
Marketing and Supply Chain Management (20 credits)

Weeks 11-15 - level 7

Integrated Project (20 credits)

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The international food supply industry requires high calibre graduates with an understanding of how food can be preserved throughout the distribution chain to ensure the supply of safe, wholesome food. Read more

The international food supply industry requires high calibre graduates with an understanding of how food can be preserved throughout the distribution chain to ensure the supply of safe, wholesome food. Research has identified that food business priorities focus on increasing marketing, developing new products and investing in new machinery. This course prepares you for a career within the food sector, specialising in food product development, food consumer marketing or retailing roles.

The course is designed to ensure you graduate ready to help food businesses develop. As the food industry grows worldwide, so does the need for staff who demonstrate functional knowledge and skills in combination with managerial and leadership capability. Food organisations need well qualified managers to develop, commercialise and deliver their products to the marketplace efficiently and effectively. This course gives you the skills and experience to meet this need.

You build your knowledge of food processing and safety, product development, marketing and the food chain. You also have opportunities to develop managerial skills, practical skills and behaviour change theories relevant to the food sector.

The work-related learning module gives you a valuable insight into the roles of process or product development technologists, or product account technologists, and the importance of continuing professional development. It also allows you to practically apply the skills you learn during the course.

The placement is an additional opportunity for you to develop your practical skills, either in the UK or abroad. You are supported in securing a placement through a series of employability workshops offered by specialist academic staff. There is also a dedicated postgraduate placement team who manage placement opportunities.

The course is designed around the principles of

  • student experience – through specific subject focused course modules
  • business engagement and employability – through the work-related learning module and industry mentor scheme
  • flexibility – through module choice and the bespoke work-related learning module

Course structure

Postgraduate certificate modules

  • Business and management strategy (30 credits)
  • Developing food concepts and products (30 credits)

Postgraduate diploma modules

  • Food chain (15 credits)
  • Food marketing (15 credits)
  • Food processing safety and quality management (15 credits)
  • Work-related learning (15 credits)

MSc modules

  • Research methods (15 credits)
  • Dissertation (45 credits)

Assessment

Assessments include

  • individual and group coursework
  • essays
  • reports
  • seen and unseen exams
  • portfolio of evidence
  • dissertation.

Employability

This course gives you the specialist skills and knowledge to develop career opportunities in • food product and process development • food consumer and market research • food merchandising and marketing • consumer insight • food safety and quality management • food innovation.

You can also continue with further study by completing a PhD or Doctorate in Business Administration.



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The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario. Read more

Overview

The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario.

Students will be challenged by leading companies and experts with workshop briefs on the creative side of today’s advertising processes and methodologies. Since the beginning, from terminology to best practices, students will develop core skills in consumer insight and research methodology, idea and strategy building, copywriting, story telling and art direction, in order to create real and innovative advertising campaigns, across different types of media and with a learn-by-doing approach.

During the course, all students will have the chance to conduct an intra-curricular internship and conclude the program with a final master project which will complete their own individual portfolio.

Language: English
Credits: 60 CF
Placement rate: 81%

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language
(IELTS 5.0 academic or equivalent certificate minimum).
The program is open to professionals and graduates in advertising, communication, brand and graphic design-related disciplines, design, marketing and humanities.

Career

Graduates will acquire the skills to develop careers in art direction and copy writing in creative agencies worldwide or to properly manage and evaluate creative teams inside a highly effective marketing environment. This includes communication agencies and graphic design studios requiring creative directors, copywriters, storytellers, strategy experts, brand consultants, media planners and creative accounts.

Admission

Discover how to apply: http://www.naba.it/admission-postgraduate-programs/processo-di-ammissione/?lang=en

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*This is a new course and is subject to academic approval. The course may be subject to change and confirmed details of the content of the course will be published in our online prospectus from June 2016, subject to the course having been approved for delivery. Read more
*This is a new course and is subject to academic approval. The course may be subject to change and confirmed details of the content of the course will be published in our online prospectus from June 2016, subject to the course having been approved for delivery.

Specifically designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will give you the skills to research and devise effective strategies to help organisations be competitive.

Through a detailed understanding of consumer motivations and habits, you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This in-depth theoretical and practical knowledge will provide you with a valuable specialism and enable you contribute a measurable impact to your employer?s profitability.

Visit the website http://courses.leedsbeckett.ac.uk/strategic_digital_marketing

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

As a digital and strategic marketing specialist, you will stand out from the crowd when applying for roles such as Digital Marketing Manager, Marketing Manager, Sales Manager or Business development Manager, in organisations across all sectors. If you are interested in an academic career you may wish to progress to a PhD.

- Digital Marketing Manager
- Marketing Manager
- Sales Manager
- Business Development Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

You will increase your employability with a digital specialism that is in high demand across all industry sectors. Our modules offer a solid mix of theory and practice and are designed and taught by both researchers and digital marketing consultants who are members of leading professional bodies, such as the Chartered Institute of Marketing (CIM) and the Academy of Marketing.

Group work, individual work and presentations will help to hone your communication skills. Lectures and seminars are supplemented by a guest lecture programme featuring a range of prestigious speakers - past speakers have included the Chair and President of the Academy of Marketing, the Chief Executive of the British Bankers Association and the Editor of Cosmopolitan magazine.

You will also have the opportunity to apply for a consultancy project with an internal or external client as part of your dissertation, to further boost your CV.

Indicative Option Modules

Strategic Brand Management
Develop an understanding of the crucial role branding and brand management plays in a highly competitive marketing environment.

Media Strategy & Planning
Achieve a sound understanding of a full range of media - both traditional and digital - and study their application in detail.

International Marketing - Emerging Markets
Examine the dynamics of country markets identified as `emerging?, focusing in particular on Brazil, Russia, India and China.

Indicative Core Modules

Agile Consumer Insight
Explore the psychological and sociological concepts that affect consumer behaviour, enabling organisations to understand and apply this knowledge to their own target audiences.

Business Research Methods
Gain a detailed insight into the process of conducting research and the variety of methods that are used to collect and analyse primary data.

Marketing Communications Strategy
Understand of the way in which marketing communications strategy blends with branding principles.

Strategic Marketing
Explore the brand strategy and online strategies used by managers to assess their market environment and secure a competitive advantage.

Digital Strategy
Discover the variety of concepts, theories, models and rapidly evolving platforms involved in digital marketing.

Dissertation
Undertake an independent research project chosen by you, to which you can apply your knowledge, understanding and skills learned from the programme.

Facilities

- Library
Our Library is open 24/7, every day of the year. However you like to work, we have got you covered with group and silent study areas, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry. Read more

Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

Designed to challenge and inspire, our programme is intensive and academically challenging. You'll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

What you will study

Contemporary Issues for Business and Society

This core module reflects the fact that organisations do not operate in a vacuum: they are both shaped by and themselves also shape the geo-political, economic, social and technological environments in which they operate. Understanding the interaction between organisations and their wider contexts is essential to effective management and responsible leadership. This module is designed to equip students with the information and analytical skills required to critically reflect upon some of the most significant issues which pose challenges to business managers and organisational leaders in the modern world.

Consumer-Led Fashion Marketing

This module is designed to provide an in-depth and critical understanding of consumer-led marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision making. A range of models of consumer behaviour, including consumer value, are examined in the context of strategic decision making and relationship building.

Strategic Decisions in the International Fashion Marketplace

Core to organisational success is strategic planning, implementation and evaluation. This module considers the challenges facing organisations in the contemporary marketplace and explores the creation and consideration of solutions that arise from such. Adopting a marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent marketing plan.

Digital Fashion Branding and Delivery

The module explores the role of technology and the creative process in the development of brands. Focusing on the emergence and growth of virtual realities and e-communications, students will examine how the creation and delivery of a new brand concept through creative technologies represents a transformational shift in the entrepreneurship, commerce and professional practice of the contemporary marketer.

Fashion Buying, Merchandising and Distribution

This module provides students with a critical understanding of the buying, merchandising and distribution functions with a fashion organisaton. The associated management processes are explored in detail, including analysis of market trends, product concept, sourcing, buying, merchandising, logistics and distribution channel decisions. The aim being to furnish students with the ability to critically examine the inter-relatonships that exist between these different processes.

Personal and Professional Development

Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.

Research Methods

Develops your advanced skills related to a range of research methods needed for academic and practical research at a Masters Level.

Dissertation

The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. The Applied Research project involves collection of secondary and primary data. The Management Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Management Consultancy project is normally primary data based and requires the student to adopt the role of a consultant.

Why choose this programme?

  • This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena.
  • The university prides itself on creating a friendly and highly supportive learning environment for all its students.
  • We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects.
  • All teaching and learning on the programme is supported by cutting edge e-learning technologies.
  • Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors.
  • Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas.
  • The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry.

Professional accreditation

EPAS

MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.

Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda. 

EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.

Find out more

CIM

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. 

GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Find out more about CIM Membership.



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Modern business is increasingly global - and we have designed a programme to match. This MSc gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you. Read more

Modern business is increasingly global - and we have designed a programme to match. This MSc gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You'll also study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.

What you will study

Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 6 modules, plus a Dissertation.

Strategic Marketing of Luxury Goods

Explores how the assets of a luxury company can be used to create and deliver value to stakeholders, particularly customers and stakeholders. Students are provided with the opportunity to develop a managerial overview of how marketing interacts with the other functional areas of the luxury business.

Legal Aspects of Brand Management

Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an industry placement, volunteer, study abroad or take part in desk based consultancy in order to be better prepared for their personal and professional life.

Consumer-Led Sustainable Marketing

Designed to provide an in-depth and critical understanding of consumer-led sustainable marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision-making. The module evaluates the psychological, social and economic roots of the discipline of consumer behaviour and relates these to contemporary consumers.

Global Branding and Integrated Marketing Communications

Provides students with a critical understanding of branding theory through an examination of key theoretical frameworks relevant to brand identity, personality, brand relationships and brand culture. Various sectors including fashion, luxury, travel and entertainment are explored while providing students an understanding of marketing communication's mix.

Research Project: Design and Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Dissertation

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing.

Graduate prospects

You'll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.



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Modern business is increasingly global - and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you. Read more

Modern business is increasingly global - and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You will study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.

What you will study

Global Marketing Strategy

Considers the challenges that organisations face in the contemporary global B2B and B2C marketplace and explores strategic options internationally. Adopting a strategic marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent strategic marketing plan to take an organisation global.

Product and Service Innovation and Global Logistics

Examines the interconnection of an entrepreneurial mind-set and its role in the process of product and service innovation in a private, public or third sector. By critically appraising effective and responsible marketing solutions for sourcing and global logistics, students will develop a portfolio of how to take their innovation to market and realise its benefits internationally.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk based consultancy. Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.

Consumer-Led Sustainable Marketing

Delivers a critical, in-depth understanding of consumer-led sustainable marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision-making. The module evaluates the psychological, social and economic roots of the discipline of consumer behaviour and relates these to contemporary consumers.

Global Branding and Integrated Marketing Communications

Provides students with a critical understanding of how a brand may be marketed via digital communications and placed within the global marketplace. Various sectors including fashion, luxury, travel, entertainment and technology are explored while providing students with an in depth understanding of branding theory.

Research Project: Design and Methods

Introduces students to research approaches, time and project management skills essential for their dissertation and similar tasks in the future. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Dissertation

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a relevant area of marketing which could become the starting point of your career in global marketing

Your career

You'll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.



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This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need. Read more
This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need.

During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems.

Distinctiveness within the diet of study comes from a focus on the contemporary consumer. Today’s consumer is more marketing savvy, more environmentally aware of the responsibilities associated with the market place, and has greater engagement with technology. Understanding this emergent being is crucial to marketing practitioners in developing innovation within the marketing field. This greater understanding will help marketers to develop more appropriate strategies and communications methods and thus facilitate more effective bi-directional communication which will assist with organisational success, but also with the creation of a more satisfied customer base. The inclusion of modules such as ‘Innovation in Consumerism and Market Research’, ‘Trends in Marketing’ and ‘Social and Sustainability Marketing’ will allow the student to focus in depth on the matters that are crucial in developing organisational success that pays due regard to the customer base.

Course content allows you to focus on how research can inform practice, and strengthen performance in complex modern markets. You will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today’s rapidly changing international business environment.

Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating traditional approaches to communications.

You will challenge the broad-based concepts and philosophies of modern marketing and consider the importance of a customer-centric, service dominant approach to marketing, where the balance of power is shifting from marketer to consumer. You will gain an insight into emerging trends in contemporary marketing practice, underpinned by cutting-edge approaches to managing an organisation’s reputation and its brands. You will also learn how to communicate with the end consumer and other stakeholders through traditional and new media.

See the website http://courses.southwales.ac.uk/courses/507-msc-marketing

What you will study

Throughout your studies, you will explore a wide range of marketing philosophies and functions, challenging traditional methods and contemporary thinking. Research skills will focus on the effect of new and emerging media on modern organisational thinking. You will test issues surrounding areas such as corporate ethics, branding, and marketing strategy, as well as question communications theory and develop new ideas in line with marketing thinking and consumption.

Modules you will study:

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Brands and Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Social and Sustainability Marketing
You will gain an understanding of social, economic, ecological issues in domestic and global markets.

- Trends in Marketing
You will learn about contemporary and emergent issues in marketing.

- Creativity in Advertising and Promotion
On this module you will learn about the best use of creative processes of ads and promotion.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

There is a varied lecture and seminar programme, case studies, visits, and analyses of contemporary marketing campaigns. Teaching is delivered by a team of research-active academics who maintain close links with the Chartered Institute of Marketing (CIM). You will have access to some of the world’s top marketing journals and publications, as well as specialist guest lectures.

Work Experience and Employment Prospects

This course will enable students with a limited marketing background to enhance their employability and skills, and will also enable those established practitioners to consolidate their knowledge through the contextualisation of theory within practice and vice versa. This will allow a deeper understanding of the discipline within the field.

This course has been designed to meet the development needs of those who want a career in marketing. As such, it reflects the requirements of dynamic organisations of various sizes and types, in a range of sectors.

Our marketing graduates can be found in a variety of senior marketing positions with national retailers, international charities, leading financial institutions and professional sports clubs.

Many graduates have also set up their own consultancy firms or continue their studies to doctoral level, becoming experts in their own specialist fields of marketing.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of marketing in depth.

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Combining cutting-edge academic theory with decades of practical experience in the field, our MSc International Marketing gives you the tools and confidence you need to meet the demands of an increasingly global business environment. Read more

Combining cutting-edge academic theory with decades of practical experience in the field, our MSc International Marketing gives you the tools and confidence you need to meet the demands of an increasingly global business environment. Our approach to marketing is creative, socially driven, and focused on preparing you for a successful career.

Our diverse teaching team, who have both academic and industry experience across a wide range of disciplines, and are involved research and consultancy activities across all sectors. You'll be challenged and inspired with a varied and pragmatic programme - including industry-led workshops and masterclasses, as well as business projects and presentations designed to simulate real-life challenges and develop your practical skills.

You'll gain new insight into consumer behaviour, marketing planning, branding and how technology can help you create meaningful change. Your programme is accredited by the Chartered Institute of Marketing (CIM) - the leading professional body for marketers worldwide, whose qualifications are highly sought after by employers. And you'll join GCU's thriving and diverse community, with a shared commitment to global engagement and social responsibility that will help you make a positive impact no matter where you go next.

What you will study

Contemporary Social Marketing

The aim of this module is to explore the theory and practice of social marketing and in particular its contemporary application in terms of campaign conception, execution and evaluation through both traditional and new media approaches.

Contemporary Issues for Business and Society

Explores the geo-political, economic, social and technological environments in which businesses operate and encourages you to critically reflect upon these issues.

Personal and Professional Development

Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.

Research Methods

Develops advanced skills related to a range of research methods needed for academic and practical research at Masters level.

Consumer-Led Marketing

Focuses on consumer-led practices within marketing, exploring the processes involved in utilising customer insight to build strategic relationships with consumers.

Strategic Decisions in the International Marketplace

Adopting a marketing planning perspective this module will equip you with the necessary tools, skills and insights to create and implement a successful marketing plan.

Brand Value – Inception to Delivery

Addresses the role of technology and the creative process in the development of international brands. Particular emphasis is placed on the tools and operations within e-marketing.

Dissertation

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of marketing.

Assessment methods

The nature of coursework assessments range from individual and group-based projects leading to individual and group reports, the use and application of creative technologies, virtual projects and campaigns, blogs, group presentations and self and peer review exercises.

Professional accreditation

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Your career

Our CIM-accredited MSc in International Marketing ensures you'll be equipped for a successful marketing career across the public, private or third sectors in the UK or internationally. Join us to launch a fast-paced career - and make a real and immediate impact.



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Over the past two or three decades or so, Islamic banking and finance has emerged as another viable way of financial intermediation. Read more

Over the past two or three decades or so, Islamic banking and finance has emerged as another viable way of financial intermediation. It has gained credibility and has spread worldwide and is the preferred way of banking for one fifth of the world's population. This taught MBA offers an opportunity to study the structure of the Islamic banking and finance industry, including its theoretical foundations, products, performance, Islamic financial instruments and risk management issues. These and other topics will be studied within the wider context of the banking and finance industry worldwide. The MBA aims to develop executives who will progress quickly to senior management positions in institutions that transact banking business on Islamic principles.

Course Structure

January intake: Taught modules are undertaken in the period of January to June and September to January and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

September intake: Taught modules are undertaken in the period of September to June and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

Compulsory Modules:

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

Islamic Finance: This course provides an insight into topical issues relating to Islamic financial instruments and related risk management issues. The first part of the course examines issues relating to financial contracting, instruments and various intermediation issues. The second part of the course focuses on the role of the capital market in providing Islamic financing and highlights financial engineering issues and well as risk management features of this type of business.

Islamic Banking: This module provides an insight into the key features of Islamic banking business. The first part of the course outlines the theoretical foundations and development of Islamic banking practices. In particular, the main characteristics of various types of Islamic banking products are discussed. The second part of the course examines the operational features of Islamic banks focusing on their performance and how they compete with conventional interest-based banks. The final part of the course outlines contemporary challenges to Islamic banking business.

International Banking: This module examines the origins of international banking, the activities of international banks, the markets in which they participate, and the sources of risk. You will investigate the determinants of the efficiency of international banks, and evaluate the implications for banks' strategic decision-making.

Optional Modules:

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Marketing Financial Services: This module surveys the tools of modern financial services marketing, focussing on the key methods of financial services marketing in the acquisition of customers and sale and distribution of financial services. The module progresses considering consumer behaviour, the changing customer demands, consumer heuristics and biases and ways in which financial services marketing has succeeded and failed.

Islamic Accounting and Financial Reporting: This module develops a critical awareness of theoretical and practical approaches to Islamic accounting and financial reporting. Islamic accounting standards are compared with IFRS, and the content and impact of academic research in this area is examined.

Contemporary Issues in Management: This module develops several theories and concepts introduced in Organisations and People, critiquing key issues arising from contemporary research in organisational behaviour (OB) and management. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Banking and Development: This module critically evaluates the theory underlying the policy of financial liberalisation, and examines its implementation, primarily in developing countries. The impact of financial liberalisation on the financial systems of developing countries is analysed in depth.

Islamic Insurance: This module analyses the nature and principles of Islamic insurance, and examines the operational modes and practice of Islamic insurance. The structure of Islamic insurance markets is described, and constraints and opportunities for Islamic insurance and Islamic insurance accounting are highlighted.

Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Merger and Acquisition: This module provides an analysis of incentives and outcomes associated with merger and acquisition deals. It covers the development and execution of an acquisition strategy, the valuation of the target, the conduct of the negotiation, and the implementation of the post-merger integration plan.



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