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Masters Degrees (Consumer Insight)

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Applicants for the September intake may choose to study part-time over 2 years. Part-time teaching times. Trimester 1. Fridays 1pm-5pm; Trimester 2. Read more
Applicants for the September intake may choose to study part-time over 2 years
Part-time teaching times: Trimester 1: Fridays 1pm-5pm; Trimester 2: Fridays 1pm-4pm
(Teaching would extend to Fridays 1pm-6pm in Trimester 2, if required)

Overview

Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.

You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of personality and identity in consumer’s functioning. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research.

You will learn and put your research skills into practice throughout your Masters which will culminate in your own piece of independent research. Your project could support the business you currently work within or be based on a sector or company you would like to work for in the future such as the FMCG or advertising sectors.

Upon graduation you'll be well placed to provide businesses, government bodies and charitable institutions with expertise and insights into psychological aspects of marketing, branding, advertising and consumer behaviour.

Our teaching team include Course Leader Dr Cathrine Jansson-Boyd, Dr Magdalena Zawisza, Dr Suzanna Forwood and Dr Richard Piech. All have extensive experience in furthering the understanding of consumer behaviour. In addition, we regularly invite speakers from industry.

Our psychology research has been classified as world-leading and internationally excellent in the latest Research Excellence Framework (REF) and we continue to work with industry to generate relevant research outcomes that lead to measurable impact. For more information about who we work with please click on the individual links of the course lecturers.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate internship opportunities by encouraging students to engage with the Consumer Research Group based at ARU. The aim of the research group is to bridge the gap between academic research and business application by working closely with locally based businesses. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in Consumer Psychology or further postgraduate study (e.g., a PhD) and research, or employment in a university.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Where you'll study

Your faculty -

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate.

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

Visit your faculty - http://www.anglia.ac.uk/science-and-technology

Where can I study?

Cambridge - http://www.anglia.ac.uk/student-life/life-on-campus/cambridge-campus

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The Management, Economics and Consumer Studies programme deals with the interrelationships between producers, consumers and society-at-large. Read more

MSc Management Economics and Consumer Studies

The Management, Economics and Consumer Studies programme deals with the interrelationships between producers, consumers and society-at-large. We offer specialisations for students with a Social Sciences background as well as a technical Life Sciences background.

Programme summary

During the programme, students will study the dynamics in the agro-food chain involving suppliers, producers, retailers and consumers; focusing on how they affect each other and how they affect, and are affected by, the economy and society. The domain of this programme is business and all the components of industry including production, distribution and final use or consumption. It covers managerial, economic, sociological and environmental aspects – internal and external – of households and businesses in the Netherlands, Europe and the rest of the world, in both developed and developing countries.

Specialisations

Within the MSc Management Economics and Consumer Studies you can choose from four specialisations. Each specialisation trains you to become an expert in that field.

Management Studies
This specialisation includes several options. Students can investigate and analyse the strategies and operations of companies in production and distribution networks as well as the dynamic decision-making processes involved in production. Alternatively, you may choose to focus on the various aspects of marketing and consumer behaviour in business, agribusiness and the food industry. It is also possible to acquire expertise in facility management, information systems, operations research (logistics), information management or quantitative decision modelling.

Consumer Studies
This specialisation allows you to study the behaviour, lifestyles and consumption patterns of consumers and households. Students will acquire insight into the economic and sociological aspects of consumers and households, and the factors determining consumption behaviour and patterns. Alternatively, the role of communication between the various actors in the food chain or consumer technology can be studied.

Economics, Environment and Governance
Students analyse the economic behaviour of various participants in the agricultural sector and rural areas in developed countries or study the pivotal role of agricultural and rural development in low-income countries. You can also specialise in Public Administration and Policy if you are interested in the governance of complex problems in domains of sustainable agriculture, climate change or water management. If students are more interested in environmental issues, they can focus on the economic or policy aspects of national and international environmental problems or the processes of environmentally-induced social change in modern industrial and developing societies.

Management, Innovation and Life Sciences
The goal of this specialisation, especially designed for students with a life science background, is to integrate technical and managerial knowledge. Examples of how this interaction can be of optimal use are complex innovation processes in production, logistics or market development. These processes have a high technological character in which innovation plays a central role and for which good communication and managerial skills are necessary. Three different profiles can be studied within this specialisation: innovation management, innovation in decision support and economics, and innovation in operations management.

Your future career

Graduates have career prospects as managers, consultants, researchers and teachers in the public or private sector. Career opportunities are found within financial institutions, marketing agencies or in the field of consumer affairs. Also, alumni work as policy makers in government agencies or non-profit organisations, in development and innovation in life science related businesses or organisations.

Alumnus Bart Zwartjes.
Innovate a new chip flavour, assist in expanding an encyclopedia made by consumers (Wikipedia), or write a review of a purchased product. These are just a few examples of co-creating as a consumer. Co-creation is a joint effort by company and consumer and companies have a lot to gain by this. Namely, 50-70% of all product innovations fail at market entry. Co-creation allows companies to offer products and services that meet consumer needs better. But why would consumers spend their free time helping out companies? Currently Bart works as a consultant for Cap-Gemini advising businesses on how to make successful use of co-creation.

Related programmes:
MSc International Development Studies
MSc Food Quality Management
MSc Applied Communication Science
Health and Society (specialisation)
MSc Development and Rural Innovation.

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This cutting edge, skills-based postgraduate degree, accredited by the British Psychological Society (BPS) and the Association for Business Psychology (ABP), enables you to select a pathway of occupational, business or consumer psychology and integrates multiple threads into one course to widen the scope for practical application and employment. Read more
This cutting edge, skills-based postgraduate degree, accredited by the British Psychological Society (BPS) and the Association for Business Psychology (ABP), enables you to select a pathway of occupational, business or consumer psychology and integrates multiple threads into one course to widen the scope for practical application and employment.

More about this course

From learning how to select the best employees to developing advanced research skills, this postgraduate degree will prepare you for professional practice in a wide spectrum of careers.

Examining work and wellbeing, and motivation and engagement, alongside current research on leadership and consumer psychology, our experienced staff and guest lecturers share up-to-the minute practitioner insight.

You will study of occupational, business and consumer psychology in an industry context. Areas of analysis include recruitment and selection, training and development, stress management, work and wellbeing, motivation, engagement and leadership, organisational change, coaching and performance management. The course also examines the psychology of branding and consumer behaviour.

We have extensive professional networks and the University has a long-established reputation, successfully running psychology courses for over 20 years. You will enjoy an ongoing series of research seminars and links with European universities.

The degree also offers the BPS test user qualification as part of the course. Designed for professionals who use psychological or psychometric tests as part of their role, this nationally and internationally recognised qualification in test use also gives you free access to restricted psychometric and psychological tests, discounted rates on five Chartered Institute of Personnel and Development (CIPD) training courses and many more benefits besides.

Our lecturers are leaders in their field and are often called upon by the media to provide their expertise. Read ITV’s report by Course Leader Gary Pheiffer writing on the consumer psychology of retail sales.

Assessment is through academic essays, examinations, logbooks of professional practice, group work, client reports, oral presentations, formal research proposals and a dissertation.

Professional accreditation

This course is accredited by the Association for Business Psychology. If you choose to take the occupational psychology route, this is also accredited by the British Psychological Society.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Dissertation and Professional Development (core, 60 credits)
-Managing Organisational Culture and Change (core, 20 credits)
-Advanced Research Design and Analysis for Psychology (alternative core, 20 credits)
-Research Design and Analysis for Psychology (alternative core, 20 credits)
-Behaviour Change and Learning (option, 20 credits)
-Consumer Psychology for Marketing (option, 20 credits)
-Leadership, Engagement and Motivation (option, 20 credits)
-Psychological Assessment at Work (option, 20 credits)
-The Consumer Environment (option, 20 credits)
-Well-Being and Work (option, 20 credits)

After the course

Former students have taken up roles ranging from freelance employment advisors to senior change management consultants, and we are proud of our post MSc careers advice, and the support we give for progression to our doctorate programme.

Our graduates have gone on to work in occupational psychology, management, marketing, advertising, recruitment, research, performance consultancy, business, training, human resources and organisational change.

Previous students have gone on to Accenture, Deloitte, PricewaterhouseCoopers, Rio Tinto, and in the public sector and government departments such as the Department for Work and Pensions.

Our student profiles provide more insight about our graduates. Rebecca Griffiths went on to deliver consultancy to large brands, and combine her people development and writing skills in a role as an employee engagement advisor. Change Management Consultant Ray Millican chose to study at London Met because the staff members were "approachable, realistic and very experienced in ‘real-world’ issues".

For those wishing to do the BPS Occupational Psychology chartership, post-MSc support is provided.

To become an occupational psychologist, a title protected by the Health and Care Professions Council (HCPC), you must have Chartered Membership with the British Psychological Society and be registered with the HCPC. For those wanting to achieve this, support and guidance is available through the University.

Moving to one campus

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing. Read more

NEW FOR 2014

Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.

Our MSc International Marketing Management with Consumer Psychology is ideal for students wishing to develop a career in global marketing management based on a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

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This programme provides an excellent overview of every aspect of publishing, with an emphasis on digital publishing. The MA in Digital Publishing combines theory with practice and provides scope to develop specialist skills required for career development. Read more
This programme provides an excellent overview of every aspect of publishing, with an emphasis on digital publishing. The MA in Digital Publishing combines theory with practice and provides scope to develop specialist skills required for career development. You will graduate with a broad understanding of the key issues facing the publishing industry in the 21st century and a wide range of publishing and general management skills, including advanced IT skills, to help you succeed in the industry.

Digital Publishing is part of a group of publishing courses, run by the Oxford International Centre for Publishing Studies (within the School of Arts), which enjoy a high international standing in the publishing world. We have close links with publishing companies in Oxford and London, and staff have extensive experience in national and international publishing roles.

Our publishing programmes provide you with the skills, knowledge and networks to kickstart your career in publishing, or to improve your current position.

Why choose this course?

If you choose an MA in Digital Publishing at Oxford Brookes you will benefit from:
Unrivalled industry links and networking through connections with publishing organisations such as the Independent Publishers Guild, OPuS (Oxford Publishing Society) and the Society of Young Publishers – regular events are held at Oxford Brookes. We also have an extensive network of alumni throughout the world. Publishing at Oxford Brookes is rated number 2 in the 2016 Guardian University Guide, in the category Journalism, Publishing and Public Relations. The programmes have been awarded the Creative Skillset tick by experts working in the creative industries.

Teaching by staff who have written many of the key texts on publishing, and supported by an Advisory Board comprising some of the most senior publishers in the UK, with an extensive list of visiting speakers and associate lecturers who are leading industry specialists. Visits to London, Frankfurt and Bologna book fairs, and the opportunity to attend an international Summer School in Florence with students from Slovenia, Germany, Italy and France.

Oxford is a global centre for the publishing industry and you will have unrivalled access to work experience in Oxford, London and elsewhere. We offer International internships, a range of scholarships, and provide specialist careers advice, including our Working in Publishing Day.

This course in detail

The MA consists of five compulsory modules and one elective module plus a dissertation or major project. The PGDip consists of five compulsory modules and one elective module. Compulsory modules and optional modules are listed below.

In Semester 1 you take Design and Production, Editorial Management and Content Development, and Sales, Marketing and Consumer Insight.

In Semester 2 you take the two digital modules and choose on additional optional module to develop your skills and knowledge in a specialist area of publishing.

To gain an MA you must also submit a dissertation or a major project (15,000 words or equivalent for major projects).

Compulsory modules
-Design and Production for Publishing
-Editorial Management
-Marketing Management for Publishing
-Digital Publishing Strategy
-Multi-Platform Publishing

Optional modules
-Academic and Professional Publishing
-International Rights Management
-History and Culture of Publishing
-Magazine Publishing
-Children's Publishing
-Fiction and Non-fiction Publishing
-Independent Study in Publishing

Compulsory for the MA
-Dissertation or Major Project

Please note, as courses are reviewed regularly as part of our quality assurance framework, the module lists you choose from may vary from the ones shown here.

Teaching and learning

Some of the key teaching methods we use are:
-Lectures that provide you with foundation knowledge and a framework for study that will enable you to achieve the module's learning outcomes.
-Seminars and workshops that encourage you to engage in discussion with tutors and peers to test your understanding and ability to apply ideas, to develop your transferable skills, and to encourage deeper learning.
-Computer workshops to give you the opportunity to test, clarify, and apply your IT skills.
-Field trips to book fairs and to the industry, for example, printers, publishers, retailers, so that you can observe at first hand aspects of the industry taught in lectures and workshops.
-Work experience and internship opportunities across a broad range of departments and market sectors.
-Group work role play simulating new product development in a real-life publishing context.
-Individual supervision in support of self-directed outcomes for the dissertation or major project.
-Use of resource-based learning materials and virtual learning environment to support your learning through computer-aided assessment and computer-aided learning.

Careers and professional development

A Digital Publishing MA will provide you with the skills, knowledge and equally important access to networks that kick-start your career in publishing, or improve your current position.

"I got my dream job. The course made the difference..., and the head of sales told me that everyone in publishing knows that graduates from Brookes have an excellent preparation and knowledge of publishing."
Elena Bianco

Graduates who have completed publishing courses at Oxford Brookes have been exceptionally successful in obtaining employment soon after graduation and have a strong record of career progression because our courses enjoy a high international standing. Our flexible work experience opportunities with local, regional, national and international publishing enterprises provide you with the essential up-to-date practical knowledge that will enhance your employment prospects on completing the programme. In addition our teaching staff have extensive experience in national and international publishing roles and a broad range of contacts that are at your disposal for your individual interests in this diverse industry.

While studying with us, you will develop a wide range of publishing and general management skills, including digital publishing proficiency. Graduates who have completed our publishing courses have been exceptionally successful in obtaining employment in trade, children's journals, ELT and schools publishing, rights management, digital and production roles. Our alumni have strong records of career progression.

Our graduates have established an enviable reputation in the publishing industry and they are extremely successful in obtaining good jobs fast. Evidence from our alumni suggests that they are able to enter the industry at a higher level than would otherwise have been possible. Our international alumni are working in publishing companies in New York, rights management in Toronto, production in India, digital enterprises in Kenya and a variety of roles throughout European publishing companies. In addition, European and UK students are working in Oxford and Cambridge University Presses, Taylor and Francis, Simon and Schuster, Sage, Penguin, Elsevier, Touch Press, Lion Hudson and Barefoot Books to name only a few.

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Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals leading to an individual or social good. Read more

Course overview

Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals leading to an individual or social good. Social marketing builds on and complements the core discipline of marketing. For health, behaviour change, environment and public communications specialists it is a way of understanding how tools of commercial marketing can help with the development of effective services and interventions based on consumer insight.

The Marketing (Social Marketing) MSc has a strong focus on understanding the motivations of the target audience when planning programmes to influence, and ultimately change, behaviour.

The course develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, and marketing planning and strategy.

At the end of your time in Brighton you will have a good understanding of social marketing strategy, with the skills and knowledge sought after by employers such as national government, local government, social marketing consultancies, health authorities and not-for-profit organisations in the UK and internationally.

This course is accredited by the Chartered Institute of Marketing (CIM).

Course content:

Normally students attend three-hour blocks of teaching and seminar activities based on specialist reading, research and case studies.

You will be taught using a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

- Moving to Masters
- Critical Developments in Marketing Theory and Practice
- Marketing Planning and Strategy
- Marketing Research I: quantitative methods
- Marketing Research II: qualitative methods
- Social Marketing
- Dissertation

Choose one option from:
- International Marketing
- Branding and Communications
- Behavioural Economics
- Digital Marketing
- New Product Development

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CATÓLICA-LISBON - located in Lisbon, Portugal, is the Top Portuguese Business School accredited by AACSB, EQUIS and AMBA and is one of the very few schools in the world holding the famous Triple Crown accreditation. Read more
CATÓLICA-LISBON - located in Lisbon, Portugal, is the Top Portuguese Business School accredited by AACSB, EQUIS and AMBA and is one of the very few schools in the world holding the famous Triple Crown accreditation. CATÓLICA-LISBON is the Leading Portuguese Business School to be ranked amongst the Top European Business Schools according to the Financial Times.

The MSc in Management with a Specialization in Strategic Marketing prepares students for careers in all areas of marketing. The program provides the conceptual frameworks, analytical skills, and industry knowledge to assume a variety of marketing roles, such as product managers, branding specialists or consumer insight analysts.

KEY FEATURES

International

- A network with the Best Schools Worldwide.
- International Immersion: an exchange semester abroad in a partner school.
- A passport to the World: CATÓLICA-LISBON develops in students, a global mindset preparing you to work in a multicultural context and provides international opportunities.
- Learn new language skills as an open door to the world.

Immersion in the Business World

- 98% of CATÓLICA-LISBON Master Students have been placed in the job market within a maximum of three months after graduation.
- CATÓLICA-LISBON students have access to our outstanding graduates with high-level careers in Business and Economics through the Mentoring Program.
- At CATÓLICA-LISBON, students have access to internships, company based projects and entrepreneurial start-up projects and participate in ventures with companies and NGO. For example, CATÓLICA-LISBON students started microcredit projects in Africa helping finance start-up companies managed by local communities

APPLICATIONS
September 2017 intake - Feb 2017

ADMISSION

- 1st cycle degree in Business/Management or Economics
- English Proficiency (highly valued by the Admission Jury)
- Professional experience/intenship (up to 2 years)
- International experience (exchange, summer school or internship abroad)
- Extra-curricular activities
- When considering your application we take into account your academic performance and the reputation of the institution awarding your degree. A GMAT Exam or equivalent may be required.
- Our MSc courses are pre-experience programmes for newly qualified graduates yet to start their career.


SCHOLARSHIP
Católica Top+ is a scholarship program for Economics and Management students with an outstanding academic record.
Implemented by CATÓLICA-LISBON, this program allows high-potential students to complete their MSc at CATÓLICA-LISBON with a partial waiver of tuition fees.
We encourage outstanding students to apply to these scholarships; especially those that have completed their first cycle degree at the top of their classes (for example, average final grades of 75% or above).

The following criteria are highly valued by the jury:
- Undergraduate GPA
- International Experience
- Extracurricular activities
- Professional experience (e.g. internships)
- Contribution to the diversity of the group
- Contribution to School activities

Loans:
Top international bank institutions offer low-interest loans to students that cover tuition fees and study-related expenses. The applications for these loans should be submitted directly to the bank.
In addition, we strongly encourage you to check out the financial institutions in your home country.

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A dynamic, relevant and industry-facing course with live briefs, keynote speakers and field trips. Students develop product, market and consumer insight, an understanding of the supply chain and strong negotiating skills. Read more

Introduction

A dynamic, relevant and industry-facing course with live briefs, keynote speakers and field trips. Students develop product, market and consumer insight, an understanding of the supply chain and strong negotiating skills.

Content

The Postgraduate Certificate Fashion: Buying and Merchandising is a fashion business course with a vocational focus on buying and merchandising. It combines a post graduate level academic experience with the vocational realities of retailer buying and merchandising operations. The course covers a range of vocational knowledge and skills for students seeking a career in fashion buying and merchandising, and develops knowledge of both theoretical and practical issues relevant to current practice in the UK buying and merchandising sector. This is integrated with practical professional skills in communication, negotiation and presentation. Distinctive features of the course are the strong links with fashion buying and merchandising offices in the UK and the opportunity afforded by the practical emphasis on skills negotiation in the final project.

The course is designed for graduates aiming at a first career position in fashion buying or merchandising but who need to supplement their first degree with a more relevant academic qualification. The course may also be suitable as a preparation for higher level postgraduate study in related subject areas.

The Postgraduate Certificate Fashion: Buying and Merchandising course is based at High Holborn, adjacent to Lincoln’s Inn Fields. Other green spaces in the area include Gray’s Inn Gardens and Coram’s Fields. Situated nearby are Sir John Soane’s Museum in Lincoln’s Inn Fields, the Foundling Museum in Brunswick Square, and the British Museum in Bloomsbury. Markets worth visiting are the weekday lunchtime markets in Leather Lane and Exmouth Market. Covent Garden, with its numerous shops, bars and restaurants, the Royal Opera House and many of the West End’s theatres, is a ten minute walk away. The John Prince’s Street site, with the library, Oxford Street and Regent Street, is two tube stops along the Central line.

Structure

Weeks 1-10 - level 7

Buying and Merchandising (20 credits)
Marketing and Supply Chain Management (20 credits)

Weeks 11-15 - level 7

Integrated Project (20 credits)

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The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario. Read more

Overview

The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario.

Students will be challenged by leading companies and experts with workshop briefs on the creative side of today’s advertising processes and methodologies. Since the beginning, from terminology to best practices, students will develop core skills in consumer insight and research methodology, idea and strategy building, copywriting, story telling and art direction, in order to create real and innovative advertising campaigns, across different types of media and with a learn-by-doing approach.

During the course, all students will have the chance to conduct an intra-curricular internship and conclude the program with a final master project which will complete their own individual portfolio.

Language: English
Credits: 60 CF
Placement rate: 81%

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language
(IELTS 5.0 academic or equivalent certificate minimum).
The program is open to professionals and graduates in advertising, communication, brand and graphic design-related disciplines, design, marketing and humanities.

Career

Graduates will acquire the skills to develop careers in art direction and copy writing in creative agencies worldwide or to properly manage and evaluate creative teams inside a highly effective marketing environment. This includes communication agencies and graphic design studios requiring creative directors, copywriters, storytellers, strategy experts, brand consultants, media planners and creative accounts.

Admission

Discover how to apply: http://www.naba.it/admission-postgraduate-programs/processo-di-ammissione/?lang=en

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*This is a new course and is subject to academic approval. The course may be subject to change and confirmed details of the content of the course will be published in our online prospectus from June 2016, subject to the course having been approved for delivery. Read more
*This is a new course and is subject to academic approval. The course may be subject to change and confirmed details of the content of the course will be published in our online prospectus from June 2016, subject to the course having been approved for delivery.

Specifically designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will give you the skills to research and devise effective strategies to help organisations be competitive.

Through a detailed understanding of consumer motivations and habits, you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This in-depth theoretical and practical knowledge will provide you with a valuable specialism and enable you contribute a measurable impact to your employer?s profitability.

Visit the website http://courses.leedsbeckett.ac.uk/strategic_digital_marketing

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

As a digital and strategic marketing specialist, you will stand out from the crowd when applying for roles such as Digital Marketing Manager, Marketing Manager, Sales Manager or Business development Manager, in organisations across all sectors. If you are interested in an academic career you may wish to progress to a PhD.

- Digital Marketing Manager
- Marketing Manager
- Sales Manager
- Business Development Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

You will increase your employability with a digital specialism that is in high demand across all industry sectors. Our modules offer a solid mix of theory and practice and are designed and taught by both researchers and digital marketing consultants who are members of leading professional bodies, such as the Chartered Institute of Marketing (CIM) and the Academy of Marketing.

Group work, individual work and presentations will help to hone your communication skills. Lectures and seminars are supplemented by a guest lecture programme featuring a range of prestigious speakers - past speakers have included the Chair and President of the Academy of Marketing, the Chief Executive of the British Bankers Association and the Editor of Cosmopolitan magazine.

You will also have the opportunity to apply for a consultancy project with an internal or external client as part of your dissertation, to further boost your CV.

Indicative Option Modules

Strategic Brand Management
Develop an understanding of the crucial role branding and brand management plays in a highly competitive marketing environment.

Media Strategy & Planning
Achieve a sound understanding of a full range of media - both traditional and digital - and study their application in detail.

International Marketing - Emerging Markets
Examine the dynamics of country markets identified as `emerging?, focusing in particular on Brazil, Russia, India and China.

Indicative Core Modules

Agile Consumer Insight
Explore the psychological and sociological concepts that affect consumer behaviour, enabling organisations to understand and apply this knowledge to their own target audiences.

Business Research Methods
Gain a detailed insight into the process of conducting research and the variety of methods that are used to collect and analyse primary data.

Marketing Communications Strategy
Understand of the way in which marketing communications strategy blends with branding principles.

Strategic Marketing
Explore the brand strategy and online strategies used by managers to assess their market environment and secure a competitive advantage.

Digital Strategy
Discover the variety of concepts, theories, models and rapidly evolving platforms involved in digital marketing.

Dissertation
Undertake an independent research project chosen by you, to which you can apply your knowledge, understanding and skills learned from the programme.

Facilities

- Library
Our Library is open 24/7, every day of the year. However you like to work, we have got you covered with group and silent study areas, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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The international food supply industry requires high calibre graduates with an understanding of how food can be preserved throughout the distribution chain to ensure the supply of safe, wholesome food. Read more
The international food supply industry requires high calibre graduates with an understanding of how food can be preserved throughout the distribution chain to ensure the supply of safe, wholesome food. Research has identified that food business priorities focus on increasing marketing, developing new products and investing in new machinery. This course prepares you for a career within the food sector, specialising in food product development, food consumer marketing or retailing roles.

The course is designed to ensure you graduate ready to help food businesses develop. As the food industry grows worldwide, so does the need for staff who demonstrate functional knowledge and skills in combination with managerial and leadership capability. Food organisations need well qualified managers to develop, commercialise and deliver their products to the marketplace efficiently and effectively. This course gives you the skills and experience to meet this need.

You build your knowledge of food processing and safety, product development, marketing and the food chain. You also have opportunities to develop managerial skills, practical skills and behaviour change theories relevant to the food sector.The work-related learning module gives you a valuable insight into the roles of process or product development technologists, or product account technologists, and the importance of continuing professional development. It also allows you to practically apply the skills you learn during the course.

The placement is an additional opportunity for you to develop your practical skills, either in the UK or abroad. You are supported in securing a placement through a series of employability workshops offered by specialist academic staff. There is also a dedicated postgraduate placement team who manage placement opportunities.

The course is designed around the principles of:
-Student experience – through specific subject focused course modules.
-Business engagement and employability – through the work-related learning module and industry mentor scheme.
-Flexibility – through module choice and the bespoke work-related learning module.

For more information, see the website: https://www.shu.ac.uk/study-here/find-a-course/msc-food-consumer-marketing-and-product-development

Course structure

Full-time – 12 months
Starts September

Postgraduate Certificate modules
-Business and management strategy (30 credits)
-Developing food concepts and products (30 credits)

Postgraduate Diploma modules
-Food chain (15 credits)
-Food marketing (15 credits)
-Food processing safety and quality management (15 credits)
-Work-related learning (15 credits)

MSc modules
Research methods (15 credits)
Dissertation (45 credits)

Assessment: individual and group coursework, essays, reports, seen and unseen exams, portfolio of evidence, dissertation.

Other admission requirements

Work Experience Route
If English is not your first language you will need an IELTS score of 6.5 with a minimum 5.5 in all skills.
Non Work Experience Route
If English is not your first language you will need an IELTS score of 6.0 with a minimum 5.5 in all skills. If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University pre-sessional English course which will enable you to achieve an equivalent English score. If you do not meet the above criteria you can apply for the Graduate Diploma in Business and English. This is a pre-masters course that provides the opportunity to improve your English language skills and business knowledge. After passing this diploma we automatically offer you a place on this course.

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The Organic Agriculture programme has been designed to train students in multiple aspects of organic agriculture and the associated processing and marketing chain. Read more

MSc Organic Agriculture

The Organic Agriculture programme has been designed to train students in multiple aspects of organic agriculture and the associated processing and marketing chain. An important goal is to prepare the students for interdisciplinary teamwork at an academic level.

Programme summary

This programme has been designed to train students in multiple aspects of organic agriculture and the associated processing and marketing chain. An important goal is to prepare for interdisciplinary teamwork at an academic level. The programme is unique in its combination of detailed consideration of the underlying principles and processes from a natural science perspective with social and economic studies. Creative thinking is required to design new sustainable farming and marketing systems instead of simply optimising existing systems. The programme has an international character that uses case studies and offers project opportunities in both the developed and developing world. The curriculum has been carefully formulated to provide a balance between fundamental and applied science. Various university groups participate including farming systems ecology, soil quality, animal science, entomology, rural sociology, environmental policy, education and economy, making this a well-rounded and holistic programme.

Specialisations

Agroecology
Due to concerns on conventional farming practices, food safety issues and pollution, consumers increasingly demand wholesome agricultural products that are produced in a sustainable way. In addition to the demand for organic products by consumers in industrialised countries, there is a need for scientific agroecological farming practices in developing countries and countries in economic distress. In these regions, farmers cannot afford external inputs like pesticides, fertilisers or expensive seeds. Courses focus on: the analysis and design of sustainable organic farming systems; studying the relationship between plant and animal production; soil and landscape; analysing factors affecting plant and animal health; organic product quality. Students learn a systems approach to conduct research projects involving integrated agroecological systems.

Consumer and Market
Socio-economic constraints affect the demand for organic products, and are major bottlenecks to expand organic production. Improved understanding of consumer preferences is essential to stimulate sustainable production of healthy food and renewable resources. Production, processing and marketing of organic products is increasingly affected by (inter-) national policy and legislation. Insight into these aspects is crucial to expand organic production systems. Courses focus on: analysis of consumer perception; insight into relations between government policy and consumer behaviour; development of strategies for certification and trademarks for organic products; globalisation of food production and consumption; environmental education; global versus local production. Students acquire skills to analyse complex problems at the intersection of organic agriculture and society.

Double degree in Agroecology
The double degree programme combines the strengths of the two co-operating institutes, adding the specialist knowledge in agroecosystems management of FESIA with the expertise in designing and evaluating organic food production chains in Wageningen. Students get the opportunity to understand structure and function of complex agroecosystems. They learn to apply systems approaches in studying, designing and evaluating agricultural systems and food production chains, and to develop creative solutions for sustainable farming and marketing of organic products. Action learning and action research through cooperation with farmers, food system professionals and consumers will shorten the distance between practice and theory.

Your future career

Graduates have career opportunities in agribusiness, research, non-governmental organisations and public administration. They often hold jobs such as scientist, consultant, policy maker or quality assurance officer.

Alumna Natasja Poot.
“I have chosen the MSc Organic Agriculture because I was looking for a programme in which all aspects of agriculture are discussed. Courses addressed topics on soils, plants, animals and their interactions. I did not want to limit myself to just organic agriculture, but I can apply the knowledge to all conventional integrated farming systems as well. After graduating, I started at BLGG as a product manager Soil Health. BLGG is a laboratory in the agricultural sector that offers innovative analyses and advices that help farmers in their everyday management. In my position, I am focusing on developing tools for soil-borne diseases, nematodes and soil suppressiveness.”

Related programmes:
MSc Food Quality Management
MSc Environmental Sciences
MSc Plant Sciences
MSc Animal sciences
MSc Biology
MSc Management, Economics and Consumer Studies
MSc Forest and Nature Conservation.

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This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need. Read more
This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need.

During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems.

Distinctiveness within the diet of study comes from a focus on the contemporary consumer. Today’s consumer is more marketing savvy, more environmentally aware of the responsibilities associated with the market place, and has greater engagement with technology. Understanding this emergent being is crucial to marketing practitioners in developing innovation within the marketing field. This greater understanding will help marketers to develop more appropriate strategies and communications methods and thus facilitate more effective bi-directional communication which will assist with organisational success, but also with the creation of a more satisfied customer base. The inclusion of modules such as ‘Innovation in Consumerism and Market Research’, ‘Trends in Marketing’ and ‘Social and Sustainability Marketing’ will allow the student to focus in depth on the matters that are crucial in developing organisational success that pays due regard to the customer base.

Course content allows you to focus on how research can inform practice, and strengthen performance in complex modern markets. You will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today’s rapidly changing international business environment.

Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating traditional approaches to communications.

You will challenge the broad-based concepts and philosophies of modern marketing and consider the importance of a customer-centric, service dominant approach to marketing, where the balance of power is shifting from marketer to consumer. You will gain an insight into emerging trends in contemporary marketing practice, underpinned by cutting-edge approaches to managing an organisation’s reputation and its brands. You will also learn how to communicate with the end consumer and other stakeholders through traditional and new media.

See the website http://courses.southwales.ac.uk/courses/507-msc-marketing

What you will study

Throughout your studies, you will explore a wide range of marketing philosophies and functions, challenging traditional methods and contemporary thinking. Research skills will focus on the effect of new and emerging media on modern organisational thinking. You will test issues surrounding areas such as corporate ethics, branding, and marketing strategy, as well as question communications theory and develop new ideas in line with marketing thinking and consumption.

Modules you will study:

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Brands and Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Social and Sustainability Marketing
You will gain an understanding of social, economic, ecological issues in domestic and global markets.

- Trends in Marketing
You will learn about contemporary and emergent issues in marketing.

- Creativity in Advertising and Promotion
On this module you will learn about the best use of creative processes of ads and promotion.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

There is a varied lecture and seminar programme, case studies, visits, and analyses of contemporary marketing campaigns. Teaching is delivered by a team of research-active academics who maintain close links with the Chartered Institute of Marketing (CIM). You will have access to some of the world’s top marketing journals and publications, as well as specialist guest lectures.

Work Experience and Employment Prospects

This course will enable students with a limited marketing background to enhance their employability and skills, and will also enable those established practitioners to consolidate their knowledge through the contextualisation of theory within practice and vice versa. This will allow a deeper understanding of the discipline within the field.

This course has been designed to meet the development needs of those who want a career in marketing. As such, it reflects the requirements of dynamic organisations of various sizes and types, in a range of sectors.

Our marketing graduates can be found in a variety of senior marketing positions with national retailers, international charities, leading financial institutions and professional sports clubs.

Many graduates have also set up their own consultancy firms or continue their studies to doctoral level, becoming experts in their own specialist fields of marketing.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of marketing in depth.

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This course is also offered at the Bangor Business School - London Centre. Over the past two or three decades or so, Islamic banking and finance has emerged as another viable way of financial intermediation. Read more
This course is also offered at the Bangor Business School - London Centre.

Over the past two or three decades or so, Islamic banking and finance has emerged as another viable way of financial intermediation. It has gained credibility and has spread worldwide and is the preferred way of banking for one fifth of the world's population. This taught MBA offers an opportunity to study the structure of the Islamic banking and finance industry, including its theoretical foundations, products, performance, Islamic financial instruments and risk management issues. These and other topics will be studied within the wider context of the banking and finance industry worldwide. The MBA aims to develop executives who will progress quickly to senior management positions in institutions that transact banking business on Islamic principles.
Course Structure

January intake: Taught modules are undertaken in the period of January to June and September to January and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

September intake: Taught modules are undertaken in the period of September to June and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

Compulsory Modules:

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

Islamic Finance: This course provides an insight into topical issues relating to Islamic financial instruments and related risk management issues. The first part of the course examines issues relating to financial contracting, instruments and various intermediation issues. The second part of the course focuses on the role of the capital market in providing Islamic financing and highlights financial engineering issues and well as risk management features of this type of business.

Islamic Banking: This module provides an insight into the key features of Islamic banking business. The first part of the course outlines the theoretical foundations and development of Islamic banking practices. In particular, the main characteristics of various types of Islamic banking products are discussed. The second part of the course examines the operational features of Islamic banks focusing on their performance and how they compete with conventional interest-based banks. The final part of the course outlines contemporary challenges to Islamic banking business.

International Banking: This module examines the origins of international banking, the activities of international banks, the markets in which they participate, and the sources of risk. You will investigate the determinants of the efficiency of international banks, and evaluate the implications for banks' strategic decision-making.

Optional Modules:

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Marketing Financial Services: This module surveys the tools of modern financial services marketing, focussing on the key methods of financial services marketing in the acquisition of customers and sale and distribution of financial services. The module progresses considering consumer behaviour, the changing customer demands, consumer heuristics and biases and ways in which financial services marketing has succeeded and failed.

Islamic Accounting and Financial Reporting: This module develops a critical awareness of theoretical and practical approaches to Islamic accounting and financial reporting. Islamic accounting standards are compared with IFRS, and the content and impact of academic research in this area is examined.

Contemporary Issues in Management: This module develops several theories and concepts introduced in Organisations and People, critiquing key issues arising from contemporary research in organisational behaviour (OB) and management. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Banking and Development: This module critically evaluates the theory underlying the policy of financial liberalisation, and examines its implementation, primarily in developing countries. The impact of financial liberalisation on the financial systems of developing countries is analysed in depth.

Islamic Insurance: This module analyses the nature and principles of Islamic insurance, and examines the operational modes and practice of Islamic insurance. The structure of Islamic insurance markets is described, and constraints and opportunities for Islamic insurance and Islamic insurance accounting are highlighted.

Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Merger and Acquisition: This module provides an analysis of incentives and outcomes associated with merger and acquisition deals. It covers the development and execution of an acquisition strategy, the valuation of the target, the conduct of the negotiation, and the implementation of the post-merger integration plan.

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The Finance MBA is designed for candidates with degrees or relevant business backgrounds, who wish to develop their expertise and further their professional careers. Read more
The Finance MBA is designed for candidates with degrees or relevant business backgrounds, who wish to develop their expertise and further their professional careers.

The course will be of particular interest to:

Graduates who have professional experience in the financial sector;
Managers and accountants in public and private organisations who wish to develop their financial management skills;
Managers employed in the financial services industry;
Graduates contemplating a career in the banking and financial services industry;
Graduates who have relevant practical experience and wish to enhance their skills in the areas of banking and finance;
Finance professionals (like corporate treasurers and accountants) who deal with the financial services industry.

Course Structure

January intake: Taught modules are undertaken in the period of January to June and September to January and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

September intake: Taught modules are undertaken in the period of September to June and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

Compulsory modules:

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

Global Financial Markets: This module provides an overview of financial markets and instruments in a global context, taking account of insights from portfolio theory concerning the relationship between risk and return, the diversification of risk, and the pricing of assets.

Portfolio Management: This module evaluates the development of investment strategies for bonds and equities, which are designed to achieve optimal risk-return outcomes. The module builds on the foundations provided in ‘Global Financial Markets’. Emphasis is placed on strategic and tactical asset allocation, and on the measurement and evaluation of the performance of a portfolio of investments.

International Financial Management: In this module the financial management of multinational companies and the influence of macroeconomic, fiscal, currency and political environments on business and financial decision making are examined in an international and global context.

Optional modules (choose 3):

International Strategic Management+: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Marketing Financial Services+ : This module surveys the tools of modern financial services marketing, focussing on the key methods of financial services marketing in the acquisition of customers and sale and distribution of financial services. The module progresses considering consumer behaviour, the changing customer demands, consumer heuristics and biases and ways in which financial services marketing has succeeded and failed.

Islamic Finance: This module provides an insight into topical issues relating to Islamic financial instruments and related risk management issues. The first part of the module examines issues relating to financial contracting, instruments and various intermediation issues. The second part focuses on the role of the capital market in providing Islamic financing, and highlights financial engineering and risk management features of this type of business.

Financial Modelling: This module develops a combined theoretical and practical approach to mathematical modelling for specialists in finance. The module emphasises numerical methods and other analytic approaches to financial modelling.

Financial Institutions Strategic Management: This module examines the main theoretical and practical issues concerning banking business. You will develop a critical awareness of the theory of the banking firm, the motives for international banking, and regulatory and structural issues impacting on bank behaviour.

Financial Crises and Bank Regulation: This module examines why banks and financial markets are inherently vulnerable to crises, and analyses the role of policy makers and institutions. The roles of monetary policy, bank supervision and regulation, corporate governance and ratings agencies in mitigating or exacerbating crises are considered.

Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Islamic Banking*: This module provides an insight into the key features of Islamic banking business. The first part of the course outlines the theoretical foundations and development of Islamic banking practices. In particular, the main characteristics of various types of Islamic banking products are discussed. The second part of the course examines the operational features of Islamic banks, focusing on their performance and how they compete with conventional interest-based banks. The final part of the course outlines contemporary challenges to Islamic banking business.

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