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Masters Degrees (Consumer Behaviour)

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The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour- http://www.gold.ac.uk/pg/msc-consumer-behaviour/. Read more
The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour- http://www.gold.ac.uk/pg/msc-consumer-behaviour/

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

the psychological impact of various types of media
the psychological processes underlying consumer behaviour
the psychology of consumer preferences
psychological theories of attitude change, persuasion, and influence
the psychology of branding
behavioural economics (including the psychology of pricing)
The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.

Contact the department

If you have specific questions about the degree, contact the Institute of Management Studies.

Modules & Structure

The MSc in Consumer Behaviour consists of:

five core modules (90 combined credits)
two optional modules (30 combined credits)
a research dissertation (60 credits)
The modules are organised within the IMS and most have a strong practical component.

All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.

Research Project (60 credits)

You'll undertake an independent piece of research related to consumer behaviour. The dissertation should be no longer than 10,000 words. You'll be allocated to an appropriate supervisor.

Option modules

You can choose one approved 30 credit module, or two approved 15 credit modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.

Skills

You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.

Careers

Possible careers for graduates of the programme include:

Marketing
Media
Communications
Advertising
Consumer research
Entrepreneurship
Public relations

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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This degree is designed for graduates wishing to start, or further develop, careers in marketing. Read more
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

For the Advanced Taught Programme students will choose four Applied Business Projects from a list which currently includes the following titles:

1. e-Business and Value Chain
2. Human Resource Management
3. International Business
4. Investment and Private Banking
5. Operations Management
6. Business Planning

Compulsory modules:

Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

International Marketing: The globalization of companies is the involvement of customers, producers, suppliers, retailers and other stakeholders in the global marketing process. International marketing reflects the trend of companies selling products and services across national boundaries. This module provides an overview of contemporary international marketing issues and trends as well as the international marketing planning process. On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions regarding international market entry strategies and the development and management of global brands.

Consumer Behaviour in a Global & Digital World: This module will introduce students to the main theories which purport to explain consumer behaviour from the perspective of gaining an understanding of the consumer as an individual as well as how consumers are influenced by their cultural environment. Given that the internet has become an essential part of modern day life this module will provide students with an understanding of how consumer behaviour is impacted as a result of changes in the way goods and services are marketed and sold online. This module also examines the critical issues and trends whereby the internet has changed consumer behaviour spanning across traditional/geographic boundaries.

Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.

International Marketing Communication: This module examines the processes by which integrated marketing communications (IMC) programs are planned, developed and executed. Individual communication vehicles included in an Integrated Marketing Communication plan are explored.

Optional modules (choose 2):

Your optional modules must include AT LEAST ONE of the following:

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Other optional modules include:

New Venture Creation: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Knowledge Management: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Marketing Financial Services: This module surveys the tools of modern financial services marketing, focussing on the key methods of financial services marketing in the acquisition of customers and sale and distribution of financial services. The module progresses considering consumer behaviour, the changing customer demands, consumer heuristics and biases and ways in which financial services marketing has succeeded and failed.

Public Sector Management: This module identifies the distinctive characteristics of the public sector in a competitive market-driven environment. Organisational forms in the public sector are reviewed, in the light of the changing culture of public services, competition, best value and public expectations.

Global Business and Culture: This module will enable students to develop a systematic understanding of the challenges of managing across national boundaries. Culture is assessed in the context of a range of contemporary classifications and discussed in a variety of conceptual, methodological and practical situations relating to the measurement and application of culture at various levels of analysis (national, industry, corporate, individual). On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions involving culture as an input. Case studies are used to illustrate the complexities of cross-cultural negotiations, international expansion, and cross-border alliances/ mergers & acquisitions.

International Business: This module analyses the conditions in the international environment that drive trade between nations involving multinational enterprises (MNEs), small and medium-sized enterprises (SMEs) and the public sector.

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This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree. Read more
This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.

This course was designed in conjunction with The Institute of Direct and Digital Marketing (IDM), the leading body for the professional development of direct, data and digital marketing and will develop both the theoretical and practical knowledge of digital and marketing concepts that are vital in today's business environment.

The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management. They will also become highly aware of the regulations, legislation, and codes of practice affecting digital marketing and gain the ability to work with others to formulate appropriate and ethical business solutions.

It is anticipated that a high number of students applying for this course will be in full-time employment. Therefore a number of flexible study routes are offered:

Traditional campus based course

The traditional university campus based route of face to face learning will require weekly attendance over the 15 week semester. Teaching takes place during the daytime and would require attendance at the university.

Full-time route (12 months)

This route require you to take three modules over one semester starting in January and finishing in June. You will then have until December to submit your 20,000-word dissertation. International students will need to study full time and complete the whole course in two semesters due to visa requirements.

Part-time route (24 months)

The part time route will enable modules to be taken over two semesters. Starting in January you will finish the taught element 12 months later and will then have until the following December to complete your 20,000 word dissertation.

Blended route (24 months)

The blended learning route will enable you to study at home for two semesters before progressing to the dissertation. Each semester will include one or two intensive workshops introducing the core subjects, which are then supported extensively by online learning materials, presentations and webinars. Starting in January you will finish the taught element 12 months later and will then have until thefollowing December to complete your 20,000 word dissertation.

The workshops will normally take place in February,September, November and January.

See the website http://www.lsbu.ac.uk/courses/course-finder/digital-marketing-top-up-idm-msc

Modules

- Contemporary Marketing (20 Credits)
This module provides a theoretical look at the world of consumers and their behaviour in the digital environment, drawing on consumer behaviour, product, brand and communications theories to interpret and understand how consumers are respond to different technologies. This module sets out to enable students to learn how to operationalise the key marketing, consumer behaviour and communication theories to enable students to critically appraise the swiftly changing digital marketing channels in the light of marketing theory.

- Digital and social media (10 credits)
This module provides an intensely practical education in the core digital technologies, such as websites, search, display media, affiliate networks and mobile. Students will explore how they are being used and can assist in the delivery of marketing goals.

- Research methods (20 credits)
This module provides students with the learning, tools and techniques necessary for the completion of their dissertation, the final component for students wishing to obtain a Master's degree in Digital Marketing. Students will learn about the methods and tools of research and develop an understanding of the logic, sequence and structure of a research project, thus enabling students to design a logical structure for their dissertations. The aim of the module is to ensure that students are aware of the vast array of methodologies available to them and facilitating their ability to produce an original piece of work which adds to their existent body of knowledge and will help students explore the sources and types of information required for the research projects and the practical challenges associated with obtaining information.

Employability

The MSc Digital Marketing is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in large corporates or small charities, in modern e-businesses or public sector organisations. Digital marketing is the way of the business world for the future and the opportunities are vast.

Successful students from other LSBU marketing orientated Masters programmes have entered into many different types of organisations including multinational and global companies, public sector organisations, charities and startups.

Graduates have also found it a great addition to their professional Diploma qualifications, enabling them to develop a greater confidence in their work through being able to understand and apply more advanced levels of theory and practice to the marketing and business challenges that they face every day.

Sam Moore, (2012) said:"Being able to cover theory and real examples, both in Digital Marketing and Research Methods subject areas has given me valuable additional skills and knowledge to draw on in the workplace. The Masters requires commitment. If you're prepared to dedicate some time to the course, you'll reap the benefits both personally and at work."

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.

Teaching and learning

The taught component of the LSBU course provides students with the module Marketing in the Digital Environment, which introduces elements of marketing science, changing consumer behaviour, new media, branding, and the communications process. In addition, the Research Methods module will develop your ability to apply qualitative and quantitative analytical techniques to interpret relevant business data and derive effective and ethical solutions. You will also be given the opportunity, through the dissertation, to develop an individual approach to a research project, enabling you to specialise in a particular area of digital marketing that is of interest to you and your career.

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Gain the skills to become a successful retail marketing expert, developing an in-depth knowledge of the multichannel nature of retail and how to manage each platform effectively. Read more
Gain the skills to become a successful retail marketing expert, developing an in-depth knowledge of the multichannel nature of retail and how to manage each platform effectively.

With the growth of online shopping, new technology and consumers wanting better value and high-quality service, demand for skilled retail marketing managers is greater than ever before. You will examine consumer behaviour, learning how to engage potential customers across all existing and emerging channels such as in-store, online and via mobile devices.

You will also look at the role of leaders ? how they recruit, how they manage a team and how a good leader can have an impact on marketing, store activity and, ultimately, business success.

Whether you are thinking about working for a large international organisation or considering setting up your own small retail outlet, this course will help you achieve the career you want.

Visit the website http://courses.leedsbeckett.ac.uk/retailmarketingman_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

With a greater understanding of how to achieve the maximum benefits from all aspects of retail marketing management, you will be able to make a real impact on your company’s efficiency and profitability. You will have the enterprise skills to set up your own business and apply your industry-based knowledge to a variety of retail situations.

- Retail Marketing Manager
- Retail Brand Manager
- Retail Manager
- Marketing Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

You will work with industry experts from Leeds and beyond, and be able to network, discuss and share your experiences with fellow retail professionals during specialist guest lecture events and presentations.

At Leeds Business School, we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, the Shadow Chief Secretary to the Treasury, the past Chair and President of the Academy of Marketing, the Chief Executive of the British Bankers' Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

Agile Customer Insight
Consumption choices range from small, insignificant purchases to large, once-in-a-lifetime occasions. You'll learn to appreciate the importance of consumer behaviour for retail organisations and develop your own analysis of influences on consumer behaviour patterns.

Business Consultancy Project
Apply your learning to any real organisational strategic across any relevant business and management discipline. Supported by a business mentor, you'll be encouraged to work independently and manage a client consultant relationship.

Dissertation
You will carry out an in-depth research project in a subject area that is appropriate to the course and of particular interest to you.

Managing Marketing
Develop the knowledge and competencies required to act as an effective marketing manager. You will look at staff management and development, team building, information systems, management of external suppliers, and performance measurement and analysis.

Omni-Channel Retailing
Develop a strategic awareness of the direction and nature of our future retail industries. You'll examine retailers' expansion into various online and off-line channels including e-commerce, m-commerce and 'bricks and clicks'.

Strategic Leadership & Implementation
Evaluate, synthesise and create a variety of approaches drawn from theory, research and practice, to lead strategy from its conception to implementation and evaluation.

Option Modules

Entrepreneurial Marketing & Innovation

International Marketing - Emerging Markets

Marketing Communications Strategy

Omni-Channel Strategy

Strategic Brand Management

Strategic Marketing

Talent Management

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Applicants for the September intake may choose to study part-time over 2 years. Part-time teaching times. Trimester 1. Fridays 1pm-5pm; Trimester 2. Read more
Applicants for the September intake may choose to study part-time over 2 years
Part-time teaching times: Trimester 1: Fridays 1pm-5pm; Trimester 2: Fridays 1pm-4pm
(Teaching would extend to Fridays 1pm-6pm in Trimester 2, if required)

Overview

Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.

You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of personality and identity in consumer’s functioning. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research.

You will learn and put your research skills into practice throughout your Masters which will culminate in your own piece of independent research. Your project could support the business you currently work within or be based on a sector or company you would like to work for in the future such as the FMCG or advertising sectors.

Upon graduation you'll be well placed to provide businesses, government bodies and charitable institutions with expertise and insights into psychological aspects of marketing, branding, advertising and consumer behaviour.

Our teaching team include Course Leader Dr Cathrine Jansson-Boyd, Dr Magdalena Zawisza, Dr Suzanna Forwood and Dr Richard Piech. All have extensive experience in furthering the understanding of consumer behaviour. In addition, we regularly invite speakers from industry.

Our psychology research has been classified as world-leading and internationally excellent in the latest Research Excellence Framework (REF) and we continue to work with industry to generate relevant research outcomes that lead to measurable impact. For more information about who we work with please click on the individual links of the course lecturers.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate internship opportunities by encouraging students to engage with the Consumer Research Group based at ARU. The aim of the research group is to bridge the gap between academic research and business application by working closely with locally based businesses. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in Consumer Psychology or further postgraduate study (e.g., a PhD) and research, or employment in a university.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Where you'll study

Your faculty -

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate.

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

Visit your faculty - http://www.anglia.ac.uk/science-and-technology

Where can I study?

Cambridge - http://www.anglia.ac.uk/student-life/life-on-campus/cambridge-campus

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Gain the knowledge and skills to develop or enter a career in marketing, particularly in international organisations on this masters course. Read more
Gain the knowledge and skills to develop or enter a career in marketing, particularly in international organisations on this masters course. To be successful in dynamic markets, you need the ability, knowledge and attitudes to ensure you manage effectively. This course provides you with these.

You develop your knowledge and skills in the current key areas of international marketing, including:
-The practical problem solving skills needed by companies operating in international markets.
-Understanding customers and international consumer behaviour.
-Cross-cultural understanding – to become an effective manager through international marketing planning.
-Dynamic entrepreneurial marketing and innovation – creating and developing your own product or service and bringing it to the point of launch.
-Building confidence in your sales and presentation skills.

As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision.

The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you.

The course reflects the professional requirements of the Chartered Institute of Marketing.

For more information, see the website: https://www.shu.ac.uk/study-here/find-a-course/msc-international-marketing

Course structure

Full-time. September start – typically 12 months or 18 to 24 months with optional work experience. January start – typically 15 months
The optional work experience route starts in September 2016.

Modules
-Understanding markets
-International consumer behaviour
-Marketing decision making
-Consultancy project
-Relationship marketing
-Entrepreneurial marketing and innovation
-Digital marketing
-International branding
-Research methods
-Dissertation

You complete four modules for the postgraduate certificate, eight modules for the postgraduate diploma, and all nine modules for the masters.

Assessment: coursework.

Other admission requirements

Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. The standard for non-native speakers of English is as follows:
-An IELTS score of 6.0 with 5.5 in all skills (or equivalent) for the full-time route.
-An IELTS score 6.5 with a minimum of 5.5 in all skills for the work experience route.

If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level. If you do not meet the above criteria you can apply for the Graduate Diploma in Business and English. After passing this diploma we automatically offer you a place on one of our business-related masters degrees.

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Take advantage of one of our 100 Master’s Scholarships to study Management (Marketing) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Management (Marketing) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

We offer a Master's in Management (Marketing) for students from any background who would like to work in business or management. The Management (Marketing) programme has been specifically designed with a clear focus on management in an interconnected global community. This programme in Management (Marketing) covers core management concepts such as international marketing, operations management, global strategy, finance and international human resource management. To help you get the best from your studies, the programme also includes an academic skills module that covers issues such as research methods, presentation skills, group dynamics and employability support.

MSc Management Pathways

- Generalist MSc Management - for you to create your own mix of specialist modules
- Marketing - focused on the challenges of global marketing activities
- Finance – for students interested in financial aspects of management
- Human Resource Management – focused on the challenges of leadership and managing a global work force
- Entrepreneurship – for students interested in the dynamics of starting their own business
- Operations and Supply Management – focused on the management of global operations and supply networks
- International Management – considers contemporary management practice in a global setting
- International Standards – focused on the role of internationals standards (such as ISO) in quality improvement
- Business Analytics – to equip students to work in the era of ‘big data’
- E-Business - investigates the challenges and opportunities of global information systems networks and e-commerce

Key Features of the Management (Marketing) Programme

- All modules on the Management (Marketing) programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge
- Swansea is joint 1st in Wales for international ranked research (REF 2014)
- 93% of Swansea students in employment six months after graduating
- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week
- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities
- Scholarships available for outstanding students
- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

The MSc Management (Marketing) pathway is for students interested in the challenges of global marketing activities and who would like to build a career within a marketing field. This pathway allows students to pursue specialist topics such as international consumer behaviour and marketing research.

Modules

Modules on the Management (Marketing) programme may include:

Managing Financial Resources
Human Resource Management
Marketing Management
Operations Management
Strategy
Consumer Behaviour
Integrated Marketing Communications
Research Methods

Careers and Employability

We have an excellent track record of placing our graduates including those from the Management programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Management programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative
- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme
- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting
- Boost your skills and meet employers during our biannual Employability Week
- Complete the Swansea Employability Award
- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject

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Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field. Read more
Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.

The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice.

We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers. The expert pathways run alongside the current MSc Marketing.
-MSc Marketing (Business to Business)
-MSc Marketing (Consumer Behaviour)
-MSc Marketing (International)
-MSc Marketing (Retailing)
-MSc Marketing (Services)

The pathways are distinguished through a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area. By choosing the general MSc Marketing course, you have an additional option choice and you can base your dissertation on any or a combination of the specialist subject areas. We have made the choices flexible so that you can decide whether or not to specialise when you have had some experience of the course, and have more idea about your future plans and whether your future career would be supported by a specialist MSc Marketing.

Coursework and assessment

Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A 15,000-25,000 word dissertation is also normally undertaken.

Course unit details

The course consists of both compulsory and optional taught units. Compulsory course units include:
-Critical Marketing
-Marketing Implementation
-Marketing Strategy and New Product Development
-Marketing and Communications Professional Analytics

Optional course units include:
-Business-to-Business Marketing
-Consumer Behaviour
-Corporate Social Responsibility
-Crisis Management
-Customer Experience Management and Relationship Marketing
-Digital Technologies for Marketing
-e-Business
-International Marketing
-Integrated Marketing Communications and Advertising
-Retail Marketing
-Services Marketing

Career opportunities

Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services.

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The newly CIM accredited MSc Marketing draws upon the unique expertise the School has in the areas of marketing and society, consumer behaviour, psychology, and branding. Read more
The newly CIM accredited MSc Marketing draws upon the unique expertise the School has in the areas of marketing and society, consumer behaviour, psychology, and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the level of the individual and across society.

Many of the course materials such as lectures, seminars and research data will be provided in a downloadable format. The programme will develop your understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.

Programme structure

During the programme you will study modules (including the dissertation) totalling 180 credits.
Please note that programme structures may be subject to change.
• Descriptions of the individual modules are given in full on the Business School postgraduate module list at http://business-school.exeter.ac.uk/programmes/postgraduate/modules/

Compulsory modules

Recent examples of compulsory modules are as follows; Marketing Analysis & Research; Marketing Strategy; Integrated Marketing Communications; Advanced Marketing Seminars and Understanding Consumer Behaviour.

Optional modules

Some recent examples are as follows; Accounting for International Managers; Entrepreneurship: New Venture Development; Internet Marketing in the Information Society; Principles of International Business; Tourism and Marketing; Brand Design; Consumption, Markets & Culture; Services Marketing; Technology, Society and Markets and Purchasing and Supply Chain Management.

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Textiles is an industry where innovations in process as well as product are required to effectively integrate all aspects of design, technology, retail and management. Read more
Textiles is an industry where innovations in process as well as product are required to effectively integrate all aspects of design, technology, retail and management. To address this, the Textile Design, Fashion and Management research group is multi-disciplinary and covers areas as diverse as applied management, textile design, colour, trend forecasting, retail management, fashion merchandising, supply chain management, CAD, digital design, consumer behaviour, internet shopping, retail marketing, product development, enterprise and innovation.

Industry links
We have strong links with industry and work with many major retailers, manufacturers and well-known designers.

Research interests
Our current research interests cover a wide spectrum, and include:
• Design communication
• Design education
• Design management
• Digital design
• Emotional aspects of design and consumer behaviour
• Fashion design
• Fashion retailing
• Global operations management
• International supply chain management
• Textile design

Facilities
Facilities in the School are excellent, and include dedicated design and retailing studios and CAD facilities. Software includes Scotweave, AVA, Lectra (PrimaVision, Kaledo Style and Modaris), Adobe Photoshop and Illustrator.

Research projects
Some of the exciting research projects our students have completed, or are completing, include:
• Investigating the relationship between consumer adoption and new product development of wearables.
• Development of the Chinese textile sector as an UK/EU trading partner post Multi Fibre Agreement, January 2005
• Strategic Agile Merchandising: a new market opportunity for European textile producers.

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Textiles is an industry where innovations in process as well as product are required to effectively integrate all aspects of design, technology, retail and management. Read more
Textiles is an industry where innovations in process as well as product are required to effectively integrate all aspects of design, technology, retail and management. To address this, the Textile Design, Fashion and Management research group is multi-disciplinary and covers areas as diverse as applied management, textile design, colour, trend forecasting, retail management, fashion merchandising, supply chain management, CAD, digital design, consumer behaviour, internet shopping, retail marketing, product development, enterprise and innovation.

Industry links
We have strong links with industry and work with many major retailers, manufacturers and well-known designers.

Research interests
Our current research interests cover a wide spectrum, and include:
• Design communication
• Design education
• Design management
• Digital design
• Emotional aspects of design and consumer behaviour
• Fashion design
• Fashion retailing
• Global operations management
• International supply chain management
• Textile design

Facilities
Facilities in the School are excellent, and include dedicated design and retailing studios and CAD facilities. Software includes Scotweave, AVA, Lectra (PrimaVision, Kaledo Style and Modaris), Adobe Photoshop and Illustrator.

Research projects
Some of the exciting research projects our students have completed, or are completing, include:
• Investigating the relationship between consumer adoption and new product development of wearables.
• Development of the Chinese textile sector as an UK/EU trading partner post Multi Fibre Agreement, January 2005
• Strategic Agile Merchandising: a new market opportunity for European textile producers.

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With strong industry links, this practical course will equip you with the skills and knowledge to develop a career in business all over the world. Read more
With strong industry links, this practical course will equip you with the skills and knowledge to develop a career in business all over the world.

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

With an understanding of consumer behaviour and effective communication techniques, you’ll be able to help guide businesses towards commercial success.

This course introduces you to the theories and principles of marketing, then presents them in practical applications based on real business scenarios. It’s an effective combination of teaching styles, and one that has resulted in increased employment opportunities for many of our previous students.

See the website http://www.napier.ac.uk/en/courses/msc-marketing-postgraduate-fulltime

What you'll learn

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment. You'll develop quantitative and qualitative research skills and presentation techniques and you’ll understand how to develop brands in the global marketplace.

You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers. We also have good links with industry bodies including the Chartered Institute of Marketing and the Institute of Direct Marketing which add further credibility to the course.

This is a full-time course and is split up into three trimesters. You can choose to start in either January or September. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

• Principles and Practice of Marketing
• Marketing Communications
• Consumer Behaviour
• Strategic Brand Management
• Global Marketing
• Research Methods
• Dissertation

One option module from:
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Professional Selling and Sales Strategies
• Developing Intercultural Competence in the Workplace
• International Festival and Event Management

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of areas worldwide such as:
• finance
• law
• health
• charities
• tourism
• government

Your qualification could lead to a marketing role in:
• advertising
• brand management
• information technology
• market research

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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The Cognitive and Decision Sciences MSc at UCL studies the cognitive processes and representations underlying human thought, knowledge and decision-making. Read more
The Cognitive and Decision Sciences MSc at UCL studies the cognitive processes and representations underlying human thought, knowledge and decision-making. It integrates a wide range of disciplines and methodologies, with the core assumption that human cognition and choice are computational processes, implemented in neural hardware.

Degree information

Key topics include the nature of computational explanation; the general principles of cognition; the scope of rational choice explanation; probabilistic models of the mind; learning and memory; and applications to economics and business. The programme involves training in experimental design and methodology, building computational models and undertaking original research.

Students undertake modules to the value of 180 credits.

The programme consists of six core modules (90 credits), two optional modules (30 credits), and a research dissertation (60 credits).

Core modules
-Introduction to Cognitive Science
-Principles of Cognition
-Research Statistics
-Research Skills and Programming for Cognitive Science
-Judgement and Decision Making
-Knowledge, Learning and Inference

Optional modules
-Applied Decision-making
-Human Learning and Memory
-Cognitive Neuroscience
-Social Cognition: Research Methods
-The Brain in Action
-Neural Computation: Models of Brain Function
-Consumer Behaviour
-Understanding Individuals and Groups
-Social Neuroscience
-Social Cognition, Affect and Motivation
-Current Issues in Attitude Research
-Talent Management
-Business Psychology Seminars
-Interpretation of Forensic Evidence
-Consulting Psychology
-Designing and Analysing fMRI Experiments

Dissertation/report
All students undertake an independent research project which culminates in a dissertation of approximately 10,000–12,000 words.

Teaching and learning
The programme is delivered through a combination of lectures, seminars, class presentations, and practical, statistical, computational and experimental class work. Student performance is assessed through online tests, coursework, essays, practical experimental and computational mini-projects, and the dissertation.

Careers

Students have gone on to find employment in the following areas: research, teaching, lecturing, consultancy, finance, and marketing.

For more detailed careers information please visit the department website: http://www.ucl.ac.uk/pals/study/masters/TMSPSYSCDS01

Top career destinations for this degree:
-Managing Director, Temasek International Pte Ltd
-Consumer Behaviour Research Expert, TNS
-Insight Consultant, Kantar World Panel
-Assistant Policy Adviser, Cabinet Office Behavioural Insights Team
-Software Developer, Federal Home Loan Bank of New York

Employability
On completion of the programme, students will have acquired theoretical and empirical knowledge in cognition science and decision-making, and a broad range of practical research skills. They will have made original contributions to this field in their research projects, and will understand how to apply their knowledge to real-world decision problems. They will also have developed various analytical and logical reasoning skills which can be applied to many domains of research and non-academic work. They will, in addition, have an understanding of the philosophical issues underlying cognitive science and neuroscience.

Why study this degree at UCL?

The programme draws on an outstanding faculty, ranging across many disciplines, including internationally renowned researchers in psychology, computational modelling, neuroscience and economics.

London is one of the global hot-spots for research in cognition, decision-making, and neuroscience; and it is an intellectual hub, with a high density of research seminars and scientific meetings that attract leading international researchers.

London is also one of the world's foremost commercial and political centres, with consequent opportunities for high-level applied research; and it is a vibrant, culturally diverse and international city, with world-class music, theatre and galleries.

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Our Marketing MPhil and PhD programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail. Read more

Course overview

Our Marketing MPhil and PhD programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail. PhD research should produce a thesis which includes material worthy of academic publication.

Research strengths at Newcastle University Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.

Research in the marketing group focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.

Specific areas of research expertise include: consumer behaviour, service marketing, retail marketing, sustainability marketing, international marketing, marketing communications, marketing in the creative industries, internet and direct marketing, marketing strategy.

Training and Skills

As a research student you will receive a tailored package of academic and administrative support to ensure you maximise your research and future career. The academic information is in the programme profile and you will be supported by our doctoral training centres, Faculty Training Programme and Research Student Support Team

For further information see http://www.ncl.ac.uk/postgraduate/courses/degrees/marketing-mphil-phd/#training&skills

How to apply

For course application information see http://www.ncl.ac.uk/postgraduate/courses/degrees/marketing-mphil-phd/#howtoapply

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The MSc in Marketing provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses. Read more

Programme description

The MSc in Marketing provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses.

Students are provided with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as marketing management, the analysis of marketing decisions, consumer behaviour, and marketing research methods.

In addition, the programme's flexible structure allows students to study aspects of marketing related to their interests such as marketing communications, product and brand management and international marketing.

The programme aims to produce critical, reflective practitioners as it emphasises the integration of theory and practice with the skills and knowledge required by employers and is designed for those wishing to pursue a successful marketing career in the public or private sector.
Programme structure
Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.

Learning outcomes

Students who follow this programme will:

develop a critical appreciation of marketing from both academic and practitioner perspectives
gain an in-depth and balanced understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in the applications in marketing management, the analysis of marketing decisions, consumer behaviour and marketing research methods
develop the competence and creativity to address marketing and issues through flexible, adaptable and innovative approaches
acquire an understanding of how to undertake qualitative and quantitative research and apply this knowledge in the context of a major study such as a dissertation
interact and study with a range of students and practice multiple management skills, including communication, independent action and teamwork
develop transferable intellectual and study skills which will encourage a positive attitude to continuing personal development and lifelong learning

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