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Masters Degrees (Consumer Behaviour)

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The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour- http://www.gold.ac.uk/pg/msc-consumer-behaviour/. Read more
The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour- http://www.gold.ac.uk/pg/msc-consumer-behaviour/

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

the psychological impact of various types of media
the psychological processes underlying consumer behaviour
the psychology of consumer preferences
psychological theories of attitude change, persuasion, and influence
the psychology of branding
behavioural economics (including the psychology of pricing)
The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.

Contact the department

If you have specific questions about the degree, contact the Institute of Management Studies.

Modules & Structure

The MSc in Consumer Behaviour consists of:

five core modules (90 combined credits)
two optional modules (30 combined credits)
a research dissertation (60 credits)
The modules are organised within the IMS and most have a strong practical component.

All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.

Research Project (60 credits)

You'll undertake an independent piece of research related to consumer behaviour. The dissertation should be no longer than 10,000 words. You'll be allocated to an appropriate supervisor.

Option modules

You can choose one approved 30 credit module, or two approved 15 credit modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.

Skills

You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.

Careers

Possible careers for graduates of the programme include:

Marketing
Media
Communications
Advertising
Consumer research
Entrepreneurship
Public relations

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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This degree is designed for graduates wishing to start, or further develop, careers in marketing. Read more
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

For the Advanced Taught Programme students will choose four Applied Business Projects from a list which currently includes the following titles:

1. e-Business and Value Chain
2. Human Resource Management
3. International Business
4. Investment and Private Banking
5. Operations Management
6. Business Planning

Compulsory modules:

Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

International Marketing: The globalization of companies is the involvement of customers, producers, suppliers, retailers and other stakeholders in the global marketing process. International marketing reflects the trend of companies selling products and services across national boundaries. This module provides an overview of contemporary international marketing issues and trends as well as the international marketing planning process. On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions regarding international market entry strategies and the development and management of global brands.

Consumer Behaviour in a Global & Digital World: This module will introduce students to the main theories which purport to explain consumer behaviour from the perspective of gaining an understanding of the consumer as an individual as well as how consumers are influenced by their cultural environment. Given that the internet has become an essential part of modern day life this module will provide students with an understanding of how consumer behaviour is impacted as a result of changes in the way goods and services are marketed and sold online. This module also examines the critical issues and trends whereby the internet has changed consumer behaviour spanning across traditional/geographic boundaries.

Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.

International Marketing Communication: This module examines the processes by which integrated marketing communications (IMC) programs are planned, developed and executed. Individual communication vehicles included in an Integrated Marketing Communication plan are explored.

Optional modules (choose 2):

Your optional modules must include AT LEAST ONE of the following:

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Other optional modules include:

New Venture Creation: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Knowledge Management: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Marketing Financial Services: This module surveys the tools of modern financial services marketing, focussing on the key methods of financial services marketing in the acquisition of customers and sale and distribution of financial services. The module progresses considering consumer behaviour, the changing customer demands, consumer heuristics and biases and ways in which financial services marketing has succeeded and failed.

Public Sector Management: This module identifies the distinctive characteristics of the public sector in a competitive market-driven environment. Organisational forms in the public sector are reviewed, in the light of the changing culture of public services, competition, best value and public expectations.

Global Business and Culture: This module will enable students to develop a systematic understanding of the challenges of managing across national boundaries. Culture is assessed in the context of a range of contemporary classifications and discussed in a variety of conceptual, methodological and practical situations relating to the measurement and application of culture at various levels of analysis (national, industry, corporate, individual). On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions involving culture as an input. Case studies are used to illustrate the complexities of cross-cultural negotiations, international expansion, and cross-border alliances/ mergers & acquisitions.

International Business: This module analyses the conditions in the international environment that drive trade between nations involving multinational enterprises (MNEs), small and medium-sized enterprises (SMEs) and the public sector.

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This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree. Read more
This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.

This course was designed in conjunction with The Institute of Direct and Digital Marketing (IDM), the leading body for the professional development of direct, data and digital marketing and will develop both the theoretical and practical knowledge of digital and marketing concepts that are vital in today's business environment.

The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management. They will also become highly aware of the regulations, legislation, and codes of practice affecting digital marketing and gain the ability to work with others to formulate appropriate and ethical business solutions.

It is anticipated that a high number of students applying for this course will be in full-time employment. Therefore a number of flexible study routes are offered:

Traditional campus based course

The traditional university campus based route of face to face learning will require weekly attendance over the 15 week semester. Teaching takes place during the daytime and would require attendance at the university.

Full-time route (12 months)

This route require you to take three modules over one semester starting in January and finishing in June. You will then have until December to submit your 20,000-word dissertation. International students will need to study full time and complete the whole course in two semesters due to visa requirements.

Part-time route (24 months)

The part time route will enable modules to be taken over two semesters. Starting in January you will finish the taught element 12 months later and will then have until the following December to complete your 20,000 word dissertation.

Blended route (24 months)

The blended learning route will enable you to study at home for two semesters before progressing to the dissertation. Each semester will include one or two intensive workshops introducing the core subjects, which are then supported extensively by online learning materials, presentations and webinars. Starting in January you will finish the taught element 12 months later and will then have until the following December to complete your 20,000 word dissertation.
The workshops will normally take place in February,September, November and January.

Modules

Contemporary Marketing (20 Credits)

This module provides a theoretical look at the world of consumers and their behaviour in the digital environment, drawing on consumer behaviour, product, brand and communications theories to interpret and understand how consumers are respond to different technologies. This module sets out to enable students to learn how to operationalise the key marketing, consumer behaviour and communication theories to enable students to critically appraise the swiftly changing digital marketing channels in the light of marketing theory.

Digital and social media (10 credits)

This module provides an intensely practical education in the core digital technologies, such as websites, search, display media, affiliate networks and mobile. Students will explore how they are being used and can assist in the delivery of marketing goals.

Research methods (20 credits)

This module provides students with the learning, tools and techniques necessary for the completion of their dissertation, the final component for students wishing to obtain a Master's degree in Digital Marketing. Students will learn about the methods and tools of research and develop an understanding of the logic, sequence and structure of a research project, thus enabling students to design a logical structure for their dissertations. The aim of the module is to ensure that students are aware of the vast array of methodologies available to them and facilitating their ability to produce an original piece of work which adds to their existent body of knowledge and will help students explore the sources and types of information required for the research projects and the practical challenges associated with obtaining information.

Teaching and learning

The taught component of the LSBU course provides students with the module Marketing in the Digital Environment, which introduces elements of marketing science, changing consumer behaviour, new media, branding, and the communications process. In addition, the Research Methods module will develop your ability to apply qualitative and quantitative analytical techniques to interpret relevant business data and derive effective and ethical solutions. You will also be given the opportunity, through the dissertation, to develop an individual approach to a research project, enabling you to specialise in a particular area of digital marketing that is of interest to you and your career.

Employability

The MSc Digital Marketing is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in large corporates or small charities, in modern e-businesses or public sector organisations. Digital marketing is the way of the business world for the future and the opportunities are vast.

Successful students from other LSBU marketing orientated Masters programmes have entered into many different types of organisations including multinational and global companies, public sector organisations, charities and startups.

Graduates have also found it a great addition to their professional Diploma qualifications, enabling them to develop a greater confidence in their work through being able to understand and apply more advanced levels of theory and practice to the marketing and business challenges that they face every day.

Sam Moore, (2012) said:"Being able to cover theory and real examples, both in Digital Marketing and Research Methods subject areas has given me valuable additional skills and knowledge to draw on in the workplace. The Masters requires commitment. If you're prepared to dedicate some time to the course, you'll reap the benefits both personally and at work."

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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Applicants for the September intake may choose to study part-time over 2 years. Part-time teaching times. Trimester 1. Fridays 1pm-5pm; Trimester 2. Read more
Applicants for the September intake may choose to study part-time over 2 years
Part-time teaching times: Trimester 1: Fridays 1pm-5pm; Trimester 2: Fridays 1pm-4pm
(Teaching would extend to Fridays 1pm-6pm in Trimester 2, if required)

Overview

Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.

You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of personality and identity in consumer’s functioning. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research.

You will learn and put your research skills into practice throughout your Masters which will culminate in your own piece of independent research. Your project could support the business you currently work within or be based on a sector or company you would like to work for in the future such as the FMCG or advertising sectors.

Upon graduation you'll be well placed to provide businesses, government bodies and charitable institutions with expertise and insights into psychological aspects of marketing, branding, advertising and consumer behaviour.

Our teaching team include Course Leader Dr Cathrine Jansson-Boyd, Dr Magdalena Zawisza, Dr Suzanna Forwood and Dr Richard Piech. All have extensive experience in furthering the understanding of consumer behaviour. In addition, we regularly invite speakers from industry.

Our psychology research has been classified as world-leading and internationally excellent in the latest Research Excellence Framework (REF) and we continue to work with industry to generate relevant research outcomes that lead to measurable impact. For more information about who we work with please click on the individual links of the course lecturers.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate internship opportunities by encouraging students to engage with the Consumer Research Group based at ARU. The aim of the research group is to bridge the gap between academic research and business application by working closely with locally based businesses. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in Consumer Psychology or further postgraduate study (e.g., a PhD) and research, or employment in a university.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Where you'll study

Your faculty -

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate.

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

Visit your faculty - http://www.anglia.ac.uk/science-and-technology

Where can I study?

Cambridge - http://www.anglia.ac.uk/student-life/life-on-campus/cambridge-campus

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Our MSc in Management (with specialism in Marketing) is an intensive one-year programme that offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management today. Read more
Our MSc in Management (with specialism in Marketing) is an intensive one-year programme that offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management today.

You will start by studying management theory across a range of core disciplines including: Finance and Accounting, Organisational Behaviour and Strategic Management. In term two you will gain a deeper knowledge and insight into marketing by studying our two marketing units: Consumer Behaviour and Marketing Management. Finally, in the summer term, the dissertation provides an opportunity for independent research and links your studies to a genuine investigation around a marketing theme.

Our programme is designed for graduates of any discipline who aspire to a career in management and/or marketing. You do not require any prior academic or practical experience in business or management but you need to have a curious and creative mind and a genuine interest in marketing.

You will be part of a dynamic and diverse body of staff and students at the School of Economics, Finance and Management and will be taught by experts, many of whom are actively engaged in conducting pioneering research at international level. Our school was ranked sixth in the UK for its research impact, reflecting the quality and contribution our research plays in shaping policy and practice in the UK, Europe and globally.

Programme structure

Term One
You will study the four core units that are common to all of our MSc Management programmes:
- Finance and Accounting for Management
- Organisational Behaviour
- Strategic Management
- Studying Management

Term Two
You will deepen your understanding of marketing and management by studying two marketing units in Consumer Behaviour and Marketing Management. This will be supported by your choice of two further management units that will broaden your skills and give further opportunity to tailor your studies to your own interests and career aspirations.

- Consumer Behaviour
- Marketing Management
- Two further management units. Optional units vary from year to year but typically include:
- Business Ethics and Corporate Social Responsibility
- E-Commerce
- Enterprise and Entrepreneurship
- International Business
- Leadership
- Managerial Economics
- Operations Management
- Organisational Creativity
- Project Management
- Strategic Human Resource Management
- Strategic Management Accounting

Unit availability is subject to staffing and timetable constraints. Please note: the number of available places on some units may be capped.

Term Three
The final part of the MSc is a project-based dissertation of between 12,000 to 15,000 words in which you will research a current theme or topic in marketing. You will be able to tailor your investigation to a setting that reflects your personal interests or future career aspirations. The dissertation provides the perfect opportunity to apply the skills and knowledge you have learned in both the management and the marketing aspects of the programme. It is also a powerful way of showcasing your talent to future employers.

Careers

The MSc Management (with specialism in Marketing) provides excellent preparation for a career or further professional training in management and marketing. Previous graduates from the School of Economics, Finance and Management have gone on to work around the world at a variety of leading companies, such as Lloyds TSB, L’Oréal, Deutsche Bank, LG Electronics, WHO-US, Hangzhou, Abercrombie and Fitch, and Marks & Spencer.

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The newly CIM accredited MSc Marketing draws upon the unique expertise the School has in the areas of marketing and society, consumer behaviour, psychology, and branding. Read more
The newly CIM accredited MSc Marketing draws upon the unique expertise the School has in the areas of marketing and society, consumer behaviour, psychology, and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the level of the individual and across society.

Many of the course materials such as lectures, seminars and research data will be provided in a downloadable format. The programme will develop your understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.

Programme structure

During the programme you will study modules (including the dissertation) totalling 180 credits.
Please note that programme structures may be subject to change.
• Descriptions of the individual modules are given in full on the Business School postgraduate module list at http://business-school.exeter.ac.uk/programmes/postgraduate/modules/

Compulsory modules

Recent examples of compulsory modules are as follows; Marketing Analysis & Research; Marketing Strategy; Integrated Marketing Communications; Advanced Marketing Seminars and Understanding Consumer Behaviour.

Optional modules

Some recent examples are as follows; Accounting for International Managers; Entrepreneurship: New Venture Development; Internet Marketing in the Information Society; Principles of International Business; Tourism and Marketing; Brand Design; Consumption, Markets & Culture; Services Marketing; Technology, Society and Markets and Purchasing and Supply Chain Management.

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Textiles is an industry where innovations in process as well as product are required to effectively integrate all aspects of design, technology, retail and management. Read more
Textiles is an industry where innovations in process as well as product are required to effectively integrate all aspects of design, technology, retail and management. To address this, the Textile Design, Fashion and Management research group is multi-disciplinary and covers areas as diverse as applied management, textile design, colour, trend forecasting, retail management, fashion merchandising, supply chain management, CAD, digital design, consumer behaviour, internet shopping, retail marketing, product development, enterprise and innovation.

Industry links

We have strong links with industry and work with many major retailers, manufacturers and well-known designers.

Research interests

Our current research interests cover a wide spectrum, and include:
-Design communication
-Design education
-Design management
-Digital design
-Emotional aspects of design and consumer behaviour
-Fashion design
-Fashion retailing
-Global operations management
-International supply chain management
-Textile design

Facilities

Facilities in the School are excellent, and include dedicated design and retailing studios and CAD facilities. Software includes Scotweave, AVA, Lectra (PrimaVision, Kaledo Style and Modaris), Adobe Photoshop and Illustrator.

Research projects

Some of the exciting research projects our students have completed, or are completing, include:
-Investigating the relationship between consumer adoption and new product development of wearables
-Development of the Chinese textile sector as an UK/EU trading partner post Multi Fibre Agreement, January 2005
-Strategic Agile Merchandising: a new market opportunity for European textile producers

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Textiles is an industry where innovations in process as well as product are required to effectively integrate all aspects of design, technology, retail and management. Read more
Textiles is an industry where innovations in process as well as product are required to effectively integrate all aspects of design, technology, retail and management. To address this, the Textile Design, Fashion and Management research group is multi-disciplinary and covers areas as diverse as applied management, textile design, colour, trend forecasting, retail management, fashion merchandising, supply chain management, CAD, digital design, consumer behaviour, internet shopping, retail marketing, product development, enterprise and innovation.

Industry links

We have strong links with industry and work with many major retailers, manufacturers and well-known designers.

Research interests

Our current research interests cover a wide spectrum, and include:
-Design communication
-Design education
-Design management
-Digital design
-Emotional aspects of design and consumer behaviour
-Fashion design
-Fashion retailing
-Global operations management
-International supply chain management
-Textile design

Facilities

Facilities in the School are excellent, and include dedicated design and retailing studios and CAD facilities. Software includes Scotweave, AVA, Lectra (PrimaVision, Kaledo Style and Modaris), Adobe Photoshop and Illustrator.

Research projects

Some of the exciting research projects our students have completed, or are completing, include:
-Investigating the relationship between consumer adoption and new product development of wearables
-Development of the Chinese textile sector as an UK/EU trading partner post Multi Fibre Agreement, January 2005
-Strategic Agile Merchandising: a new market opportunity for European textile producers

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With strong industry links, this practical course will equip you with the skills and knowledge to develop a career in business all over the world. Read more
With strong industry links, this practical course will equip you with the skills and knowledge to develop a career in business all over the world.

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

With an understanding of consumer behaviour and effective communication techniques, you’ll be able to help guide businesses towards commercial success.

This course introduces you to the theories and principles of marketing, then presents them in practical applications based on real business scenarios. It’s an effective combination of teaching styles, and one that has resulted in increased employment opportunities for many of our previous students.

See the website http://www.napier.ac.uk/en/courses/msc-marketing-postgraduate-fulltime

What you'll learn

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment. You'll develop quantitative and qualitative research skills and presentation techniques and you’ll understand how to develop brands in the global marketplace.

You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers. We also have good links with industry bodies including the Chartered Institute of Marketing and the Institute of Direct Marketing which add further credibility to the course.

This is a full-time course and is split up into three trimesters. You can choose to start in either January or September. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

• Principles and Practice of Marketing
• Marketing Communications
• Consumer Behaviour
• Strategic Brand Management
• Global Marketing
• Research Methods
• Dissertation

One option module from:
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Professional Selling and Sales Strategies
• Developing Intercultural Competence in the Workplace
• International Festival and Event Management

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of areas worldwide such as:
• finance
• law
• health
• charities
• tourism
• government

Your qualification could lead to a marketing role in:
• advertising
• brand management
• information technology
• market research

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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The Cognitive and Decision Sciences MSc at UCL studies the cognitive processes and representations underlying human thought, knowledge and decision-making. Read more
The Cognitive and Decision Sciences MSc at UCL studies the cognitive processes and representations underlying human thought, knowledge and decision-making. It integrates a wide range of disciplines and methodologies, with the core assumption that human cognition and choice are computational processes, implemented in neural hardware.

Degree information

Key topics include the nature of computational explanation; the general principles of cognition; the scope of rational choice explanation; probabilistic models of the mind; learning and memory; and applications to economics and business. The programme involves training in experimental design and methodology, building computational models and undertaking original research.

Students undertake modules to the value of 180 credits.

The programme consists of six core modules (90 credits), two optional modules (30 credits), and a research dissertation (60 credits).

Core modules
-Introduction to Cognitive Science
-Principles of Cognition
-Research Statistics
-Research Skills and Programming for Cognitive Science
-Judgement and Decision Making
-Knowledge, Learning and Inference

Optional modules
-Applied Decision-making
-Human Learning and Memory
-Cognitive Neuroscience
-Social Cognition: Research Methods
-The Brain in Action
-Neural Computation: Models of Brain Function
-Consumer Behaviour
-Understanding Individuals and Groups
-Social Neuroscience
-Social Cognition, Affect and Motivation
-Current Issues in Attitude Research
-Talent Management
-Business Psychology Seminars
-Interpretation of Forensic Evidence
-Consulting Psychology
-Designing and Analysing fMRI Experiments

Dissertation/report
All students undertake an independent research project which culminates in a dissertation of approximately 10,000–12,000 words.

Teaching and learning
The programme is delivered through a combination of lectures, seminars, class presentations, and practical, statistical, computational and experimental class work. Student performance is assessed through online tests, coursework, essays, practical experimental and computational mini-projects, and the dissertation.

Careers

Students have gone on to find employment in the following areas: research, teaching, lecturing, consultancy, finance, and marketing.

For more detailed careers information please visit the department website: http://www.ucl.ac.uk/pals/study/masters/TMSPSYSCDS01

Top career destinations for this degree:
-Managing Director, Temasek International Pte Ltd
-Consumer Behaviour Research Expert, TNS
-Insight Consultant, Kantar World Panel
-Assistant Policy Adviser, Cabinet Office Behavioural Insights Team
-Software Developer, Federal Home Loan Bank of New York

Employability
On completion of the programme, students will have acquired theoretical and empirical knowledge in cognition science and decision-making, and a broad range of practical research skills. They will have made original contributions to this field in their research projects, and will understand how to apply their knowledge to real-world decision problems. They will also have developed various analytical and logical reasoning skills which can be applied to many domains of research and non-academic work. They will, in addition, have an understanding of the philosophical issues underlying cognitive science and neuroscience.

Why study this degree at UCL?

The programme draws on an outstanding faculty, ranging across many disciplines, including internationally renowned researchers in psychology, computational modelling, neuroscience and economics.

London is one of the global hot-spots for research in cognition, decision-making, and neuroscience; and it is an intellectual hub, with a high density of research seminars and scientific meetings that attract leading international researchers.

London is also one of the world's foremost commercial and political centres, with consequent opportunities for high-level applied research; and it is a vibrant, culturally diverse and international city, with world-class music, theatre and galleries.

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Our Marketing MPhil programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail. Read more
Our Marketing MPhil programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail.

Research strengths at Newcastle University Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.

Research in the marketing group focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.

Specific areas of research expertise include:
-Consumer behaviour
-Service marketing
-Retail marketing
-Sustainability marketing
-International marketing
-Marketing communications
-Marketing in the creative industries
-Internet and direct marketing
-Marketing strategy

There are opportunities for you to study in any of these disciplines. You will undertake supervised independent study and be assessed through a single written document supported with a viva voce examination. This involves detailed understanding of:
-The methods, techniques and approaches needed to produce such knowledge
-The wider context of the subject of study

Accreditation

Newcastle University Business School is accredited by the:
-Association to Advance Collegiate Schools of Business (AACSB)
-European Quality Improvement System (EQUIS)
-Association of MBAs (AMBA)

Only 1% of business schools worldwide hold this ‘triple accreditation’. This accolade is a huge endorsement that reflects the investment we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.

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This programme benefits from Surrey Business School’s expertise in retail – we have offered programmes in the subject since 1989 – and reflects the demand for highly qualified managers in a rapidly internationalising sector. Read more
This programme benefits from Surrey Business School’s expertise in retail – we have offered programmes in the subject since 1989 – and reflects the demand for highly qualified managers in a rapidly internationalising sector.

Practical at heart and theory driven throughout, we will provide opportunities for you to engage with real-world business problems throughout your programme.

PROGRAMME OVERVIEW

The MSc International Retail Marketing programme is designed for those looking to develop their knowledge of the theory and practice of retail marketing and its application in the fast changing international business environment. The programme will also deepen your knowledge of business management more generally.

The student experience on this programme combines interactive lecture classes with seminars delivered to smaller groups. This includes the opportunity to exchange ideas and experiences with students from other programmes across Surrey Business School.

The competitive significance of advanced retail marketing practices is increasingly acknowledged, making this programme highly relevant for future managers in retail and related professional services.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Retail Services Marketing
-Relationship Marketing
-Retail Buying and Merchandising
-Consumer Behaviour
-International Retailing
-Digital Marketing & Social Media
-Consumer Behaviour
-E-Business
-International Retailing
-Strategy
-International Trade
-Introduction to Marketing Analytics
-Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to-date, as well as relevant to the needs of existing and future managers, executives and other professionals in international retail marketing.

In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.

The programme has a business management orientation related to the retail sector and draws upon a range of cognate areas of study to explain and analyse this sector. It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components.

The programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching. The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to retail marketing
-A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business or service sector education
-An understanding of the research process.

Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to management in the retail sector
-Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills
-Conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches

Key / transferable skills
-Students will have a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

PROFESSIONAL RECOGNITION

Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and by the Association of MBAs (AMBA).

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This Surrey Business School programme will equip you with the knowledge and skills required for various specialist marketing careers, enabling you to be competitive in an increasingly global, dynamic marketplace. Read more
This Surrey Business School programme will equip you with the knowledge and skills required for various specialist marketing careers, enabling you to be competitive in an increasingly global, dynamic marketplace.

A distinctive feature is our Digital Marketing and Social Media module, which will advance your understanding of the digital marketing world – a key skill for any modern marketing professional.

PROGRAMME OVERVIEW

Our MSc Marketing Management programme delivers marketing modules with an analytical approach, enhanced by Surrey Business School’s emphasis on innovation and leadership.

The programme covers: marketing ideas plans, strategies, processes and techniques; communication and all customer-facing functions; plus, a range of core concepts from other management disciplines including innovation management.

A key principle of the programme is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing global environment.

Students will be given the opportunity to choose across a variety of elective modules such as consumer behaviour or marketing analytics.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
-Research Methods
-Marketing
-Accounting and Finance for Business
-Marketing Communications
-Relationship Marketing
-Applied Marketing Research
-Entrepreneurial Business Planning
-Dissertation
-Consumer Behaviour
-E-Business
-Strategy
-Digital Marketing and Social Media
-Introduction to Marketing Analytics
-Innovation Management

EDUCATIONAL AIMS OF THE PROGRAMME

The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to- date, as well as relevant to the needs of existing and future managers, executives and other professionals in marketing management.

In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.

The programme has a business management orientation related to marketing management and draws upon a range of cognate areas of study to explain and analyse this business function.

It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. Where appropriate the programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.

The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to marketing management
-A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business sector education
-An understanding of the research process

Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to marketing management
-Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills
-Conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches.

Key / transferable skills
-Students will gain a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

PROFESSIONAL RECOGNITION

Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and by the Association of MBAs (AMBA).

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Accredited by the Chartered Institute of Marketing (CIM). This course is designed for graduates from any discipline. You become an Affiliate Post-Graduate Member of the CIM when you register. Read more

About the course

Accredited by the Chartered Institute of Marketing (CIM)

This course is designed for graduates from any discipline. You become an Affiliate Post-Graduate Member of the CIM when you register. On graduation, you qualify for associate CIM membership. Once you have three years’ marketing experience, you qualify for full membership.

Core modules

Global Marketing; Marketing Management; Retail and Services Marketing; Marketing in Society; Contemporary Marketing Practices; Marketing Communications; International Consumer Behaviour; Branding; Marketing Research; Project Dissertation

We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting. You can also apply to do a project-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

The example course structure listed is indicative and may be subject to change in future years. The content of our courses is reviewed annually to make sure it's up-to-date and relevant.

Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption. Please note that not all combinations of elective modules may be possible because of timetabling.

How we teach

We teach management from a truly global perspective, and our courses are based on pioneering research into the challenges faced by businesses everywhere. We use a combination of lectures, seminars, case studies, group work for collaborative learning, and web-based discussion groups. You'll be assessed through Individual assignments, group projects, end-of-semester examinations and a dissertation.

We’ll teach you how to identify opportunities, solve problems and inspire others. Many of our teaching staff are world-class researchers working in policy-relevant areas. Our courses are based on their research. We also bring in guest speakers from business, local government and industry. You can apply to carry out a project with an external organisation as part of your course. We also offer you the chance to spend the summer at another university overseas.

Your career

At Sheffield University Management School, we are committed to focusing on employability and our postgraduate students’ future career prospects. We have two specialist careers advisors in the School, dedicated to providing full-time career support throughout your course.

You will have many opportunities during your course to engage in personal and professional development. Our courses are designed to enable you to acquire the transferable skills essential for employment: communication, organisation, and the ability to deal with complex issues creatively and systematically.

Our dedicated Employability Hub acts as a key interface between students and employers. Its staff will help you access employability support, skills development and opportunities throughout your masters.

Our graduates work for companies such as Adidas, ASDA, Boots, ExxonMobil, HSBC, Morgan Stanley, Pepsico International, Sainsbury’s and Vodafone. Their job titles include Head of Business Enhancement, Management Consultant, Product Marketing Manager, Web Marketing Consultant and Campaign Manager.

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Are you fascinated by the fashion industry? Would you like a career that combines creativity with business acumen? Southampton Solent University’s postgraduate fashion merchandise management programme will help you to develop an advanced understanding of merchandising practices, retail space design, product buying, consumer behaviour, marketing and academic research methods. Read more

Overview

Are you fascinated by the fashion industry? Would you like a career that combines creativity with business acumen? Southampton Solent University’s postgraduate fashion merchandise management programme will help you to develop an advanced understanding of merchandising practices, retail space design, product buying, consumer behaviour, marketing and academic research methods.

- Students study under the guidance of veteran industry professionals with strong links to fashion and retail businesses.
- Core units cover contemporary retail innovation, industry contexts, marketing, retail design, research methods, fashion buying and merchandising.
- Students work closely with Solent’s industry contacts. Retailing company B&Q is currently involved in teaching the ‘Retail Futures: Innovation and Enterprise’ unit.
- Previous industry collaborators have included MRA Architecture & Interior Design, and IBM.
- Students will also have the opportunity to work in Re:So, our student-managed high-street retail boutique, or pitch for agency work through Solent Creatives.
- Students are supported by tutors to secure industry work placements.
- Graduates will have learnt transferable business management, marketing and employability skills that are sought after by employers in a range of sectors.
- Available facilities include a 24 hour library; industry-standard design software; photographic and fashion studios; and a range of merchandising equipment.

The industry -

The retail workforce is projected to grow between 2013 and 2020, with job opportunities expected to increase for managerial positions in particular (Prospects, 2015). This unique degree programme will help you to capitalise on the growth, developing key skills that visual merchandising and product buying employers are seeking.

The programme -

With increasing competition in the retail sector, fashion merchandisers play a vital role in transforming ordinary store environments into exciting retail experiences. Students studying on Southampton Solent’s unique fashion merchandise management programme will undertake in-depth study of visual merchandising, retail design and fashion buying – delving into the psychological and cultural factors that influence consumer spending.

The curriculum also covers technical innovation and the place of technology in the modern retail environment. These contemporary innovations are examined alongside retail design, visual merchandising, in-store branding and the benefits of customer interaction.

Students can get involved in retail activities at Re:So, Solent’s student-run high-street store. Re:So stocks a range of fashion and craft products produced by our creative students, making it the ideal place to get hands-on visual merchandising experience. The store’s upper floor ‘learning zone’ has previously hosted guest speakers from the fashion industry, workshops, photo-shoots and exhibitions – all with an emphasis on developing student retail, enterprise and employability skills.

The course concludes with a final master’s project. This is a chance for students to specialise in an area that suits their unique career ambitions, applying the skills that they have learnt throughout the course. Project supervisors are chosen based on the topic of the dissertation, ensuring that students have one-to-one access to expert support.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is taught through seminars, tutorials and workshops, with an emphasis on creativity and critical thinking. You will collaborate with our industry partners and take part in occasional group projects.

Work Experience -

We can provide support and guidance to help you find relevant work experience at a fashion or design company through our close links with industry. Former students have completed placements in a wide range of areas, including:

- trend reporting for WGSN
- merchandising at the Hobbs Head Office
- design/trend consultancy for Mudpie
- design at Jenny Packham
- marketing at Harvey Nichols
- MRA Architecture and Interior Design
- visual communication at Calvin Klein.

Assessment -

Assessment is through projects, reports and a dissertation.

Our facilities -

You will have access to multimedia and IT suites, photography and printing studios, fashion studios, design-and-make workshops, and excellent library facilities.

Study abroad -

There are opportunities for trips abroad, as well as regular excursions to museums and exhibitions in and around London.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Following this course, you will be well prepared for a career in fashion merchandise management or the broader fashion industry.

Suitable roles for graduates include:

- Visual merchandiser
- Buyer/allocator
- Merchandising
- Creative marketing
- Consumer behaviour consultant
- Store planner/designer
- Retail management
- Visual merchandising
- Business owner.

Links with industry -

Industry professionals share their knowledge and experiences with students through guest presentations, lectures, one-to-one tutorials and portfolio-viewing workshops.
Recent visiting lecturers have included: Caryn Franklin, Perry Curties, Iain R Webb, Wayne Johns, Bruce Smith, Ellen Rogers, Hannah Al-Shemmeri, Elaine Waldron, Maria Bonet and Richard Billingham.

On this course, we also work closely with industry partners, including MRA and IBM, who are involved in teaching on two specialist units.

Transferable skills -

During the course you’ll develop your research, writing and critical thinking skills, along with experience in presentation, networking and teamwork.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £6,695 per year

International full-time fees: £11,260 per year

UK and EU part-time fees: £3,350 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Think a career in fashion retail might be for you? With an expert teaching team, industry-standard facilities and a long history of providing graduates for retail and fashion management roles, Southampton Solent University’s postgraduate fashion merchandise management programme could be the ideal next step towards your dream career.

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