The American University of Paris Featured Masters Courses
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Masters Degrees (Consumer Behaviour)

We have 235 Masters Degrees (Consumer Behaviour)

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approaches to understanding consumer preferences, judgements, decision-making and behaviour. You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers. Read more
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. Read more
This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree. Read more
This masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment. Read more
Changing human behaviour is at the heart of solving global problems central to wellbeing, social cohesion and environmental sustainability. Read more
This course is also offered as an. MA. Have you ever wondered why you can remember an advert from your childhood but haven’t a clue what adverts you saw yesterday? Or maybe you’ve been in a supermarket and wondered why all of the cartoon characters on cereal boxes are looking down. Read more
This programme is accredited by the Chartered Management Institute (CMI). From September 2017, students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 CMI qualification in Strategic Management and Leadership. Read more
This course is also offered as an. MSc. Have you ever wondered why you can remember an advert from your childhood but haven’t a clue what adverts you saw yesterday? Or maybe you’ve been in a supermarket and wondered why all of the cartoon characters on cereal boxes are looking down. Read more
This programme is accredited by the Chartered Management Institute (CMI). From September 2017, students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 CMI qualification in Strategic Management and Leadership. Read more
The International Fashion Retailing masters course is an exciting and innovative course which aims to equip the global fashion-retail managers of the future with skills in e-business, technology and international business strategy. Read more
What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?. Modern marketing requires a global mind-set. Read more
Modern business is increasingly global - and we have designed a programme to match. This MSc gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you. Read more
Modern business is increasingly global - and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you. Read more
We offer an MSc in Management for students from any background who would like to work in business or management. Key Features of the Management Programme. Read more
This MSc will equip you with the fundamental knowledge and skills required for managing innovative product and brand or policy development, service delivery, or integration of emerging technologies in fast-paced industries. Read more

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