Masters Degrees (Consumer Behavior)

The Master program in Luxury Brand Management is designed to develop understanding of the principles and practices of luxury brand management and give profound knowledge of economic management and business strategy with international focus. Read more

The MSc in Marketing Management and Digital aims to deliver a specialized training in marketing techniques and methodologies of marketing focused on the Asian market – knowledge of marketing survey and strategic analysis tools, mastering of the various aspects of operational marketing, capacity to implement, plan and budget the various marketing actions required in a company. Read more

The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs. Read more

Masters in Business Psychology at Heriot-Watt University is the most established MSc of its kind in Europe, enjoying a well-earned reputation for producing graduates who can improve the performance of individuals and teams at any level of organisations. Read more

The Master of Science (MSc) in International Tourism Management (ITM) graduate program prepares students to best address the future needs of the global tourism industry. The program focuses on . Read more

 The Interuniversity Programme in Food Technology (IUPFOOD) focuses on . two technological dimensions.  of prime and crucial importance in food processing and preservation. Read more

The primary goal of the Master of Accountancy (M.Acc.) program is to provide a quality graduate-level experience that will prepare students for careers in accounting across a wide variety of organizations. Read more

On both our. Geneva. and Montreux campuses, the master’s programs are threeterm, one-year full-time programs (60 ECTS). Starting in October, January and March, they are designed to prepare students for a specialized area of business while providing a balanced understanding of fundamental concepts. Read more

The Msc in Luxury & Fashion Management is the ideal program for professionals wanting to further their knowledge in business and specialize in the fast-growing, lucrative domains of luxury and fashion. Read more

The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. Read more

The HMKW master program. M.A. International Marketing and Media Management. conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. Read more

M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. Read more

The Marketing Department offers an Advanced Business Certificate for business professionals who are interested in careers in the areas of digital marketing and analytics, big data and strategic marketing, marketing research, customer relationship management, and targeted database marketing. Read more

You are interested in. food sciences. , and especially in studying. why people choose to eat what they eat. You need to obtain professional skills in consumer’s behaviour and you want to know what factors are involved in their food choices. Read more

In the first year of the Master of Science in Marketing Management, students study the conceptual and operative tools needed to understand the environment… Read more