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Masters Degrees (Consumer Behavior)

We have 36 Masters Degrees (Consumer Behavior)

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Analyze and understand CONSUMERS to drive business. This one-year master at IE University will train you to understand the needs of consumers, how and why they make purchasing decisions, and how companies design products or services. Read more
Analyze and understand CONSUMERS to drive business. This one-year master at IE University will train you to understand the needs of consumers, how and why they make purchasing decisions, and how companies design products or services. You can become the consumer and market expert who drives product, marketing, strategy decisions. You will get in depth training and experience in consumer psychology, consumer research, and the business of marketing. You will also refine your professional and leadership skills to help you continue or start successful career.

Market research is one of the fastest growing job categories. Consumer experts can be found across sectors (For-Profit, Non-Profit, Governmental, Military), industries (consumer goods, high-tech, health, manufacturing, etc.), and types of organizations (startups, small and medium-sized companies, and large corporations).

Quick Facts

Length: 10 Months

Language of Instruction: English

Campus: Madrid

Profile: Recent Bachelor graduates and Young Professionals with 2-6 years of professional experience (Professional experience is reviewed on a case-by-case basis)

Start Date: October

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The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. Read more

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.

Academic excellence

This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.

The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.

Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.

Course content

Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.

You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.

Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.

Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.

By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.

Course structure

Compulsory modules

You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.

  • Geographic Data Visualisation & Analysis 15 credits
  • Big Data and Consumer Analytics 15 credits
  • Predictive Analytics 15 credits
  • Applied GIS and Retail Modelling 15 credits
  • Business Analytics and Decision Science 15 credits
  • Consumer Behaviour 15 credits
  • Marketing Research Consultancy Project 15 credits
  • Direct, Digital and Interactive Marketing 15 credits
  • Marketing Strategy 15 credits
  • Dissertation OR Marketing Consultancy Project 30 credits

Optional modules

You'll take one further optional module.

  • Applied Population and Demographic Analysis 15 credits
  • Corporate Social Responsibility and Sustainability 15 credits
  • Internal Communications and Change Management 15 credits

For more information on typical modules, read Consumer Analytics and Marketing Strategy MSc in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.

Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.

The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Careers support

As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.

Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about careers support at the Business School.



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In our progam, you learn about economic and psychological reasoning and theories and how to apply them in order to understand decisions and motivation behind consumption and other economic behavior in daily life. Read more
In our progam, you learn about economic and psychological reasoning and theories and how to apply them in order to understand decisions and motivation behind consumption and other economic behavior in daily life. You develop an understanding of the basic principles of the psychology of economic behavior and, as such, our graduates become experts on consumer behavior, financial behavior, negotiation and bargaining. The focus of the program is on basic theories of economic behavior, basic theories of consumer behavior, and more specific courses on marketing and money. Our core curriculum focuses on the integration of psychological and economic theories and practice, consisting of four unique courses is a minimum to ensure this and to prepare you for a career in which you will collaborate with economists, marketers and business researchers.

Economic Psychology

The track Economic Psychology is embedded in the Master's program Social Psychology. Economic Psychology studies the psychological mechanisms that underlie consumption and other economic behaviors. It is an area where psychology and economics intersect. It deals with economic preferences, choices, decisions, and factors influencing these, as well as the consequences of economic decisions.

Career Perspective Social Psychology

With an MSc in Social Psychology, you can work in positions at an academic level in research, communication, policy, consulting, human development and organization development in private, semi-private or governmental organizations. With this MSc, you are able to conduct theoretical and applied research to advance scientific knowledge in the areas of social, economic and work and organizational psychology. You are also able to contribute to many applied fields, because you will be able to develop tools and interventions to solve practical problems in the areas of social, economic and work and organizational psychology and to research the effectiveness thereof.

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The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs. Read more
The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.

Visit the website: https://www.wu.ac.at/en/programs/masters-programs/marketing/overview/

Course detail

Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.

The MSc in Marketing program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills for creating, communicating, and delivering value to customers through customized products and services.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.

Format

Choose from seven electives: Retail and Sales Management, Service Marketing and CRM, Marketing Management, International Marketing Management, Marketing Communication and Consumer Behavior, Marketing Project Management, and Interactive Marketing and Social Media.

Almost all of the courses count a maximum of 30 participants. All classes are extremely interactive with a high degree of team work, which creates a collaborative and entrepreneurial atmosphere.

First Year

In the courses of the first year you develop the core knowledge and skills. You will gain thorough grounding the areas of customer-focused marketing and consumer behavior, research tools and planning techniques, as well as strategic and instrumental aspects of marketing. Furthermore, you will start linking ideas from different areas of your study subjects.

Second Year

In the second year students can specialize in the areas of their interests through several electives to choose from. Additionally, students have the option to develop more towards the qualification as a marketing specialist / executive function or an academic / advanced marketing management consulting career. The second year also offers opportunities to gain international experience through an exchange semester at a partner university or – for selected students – through a double degree with the Università Commerciale Luigi Bocconi, Italy.

Study abroad

50% of our students study abroad. Additionally to an exchange semester at one of WU's 120 prestigious partner universities, selected students can gain a double degree by doing their 2nd year at Università Commerciale Luigi Bocconi (Milan, Italy).

Career Prospects

Our graduates have numerous career opportunities in a variety of organizations, such as:

- Multinational companies (as brand or product manager, market research analyst, customer relationship manager, sales manager or marketing communications manager)

- Small and medium enterprises (responsible for sales, marketing, advertising, promotions, and public relations)

- Consulting firms

- Research centers and educational institutions

How to apply: https://www.wu.ac.at/en/programs/masters-programs/marketing/application-admission/

Funding

Information on funding can be found on the following webpage: https://www.wu.ac.at/en/students/my-degree-program/masters-student-guide/grants-and-scholarships/

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The Master’s program in Social Psychology focuses on both individual and group behavior in formal and informal social contexts. It studies how people behave in their social surroundings and what influences this behavior. Read more
The Master’s program in Social Psychology focuses on both individual and group behavior in formal and informal social contexts. It studies how people behave in their social surroundings and what influences this behavior. Particularly problems related to consumer behavior, work and organizational behavior and decision making in social, economic and organizational contexts are important themes in this Master’s program. Related to these themes, two separate tracks have been formed, both with its own focus and study program:

•Track Economic Psychology
•Track Work and Organizational Psychology

Career Perspective Social Psychology

With an MSc in Social Psychology, you can work in positions at an academic level in research, communication, policy, consulting, human development and organization development in private, semi-private or governmental organizations. With this MSc, you are able to conduct theoretical and applied research to advance scientific knowledge in the areas of social, economic and work and organizational psychology. You are also able to contribute to many applied fields, because you will be able to develop tools and interventions to solve practical problems in the areas of social, economic and work and organizational psychology and to research the effectiveness thereof.

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MSc Italian FOOD & WINE (ItF&W). The "Italian Food and Wine" MSc degree will focus on the understanding, management, promotion and protection of high-value food products, including wine. Read more

MSc Italian FOOD & WINE (ItF&W)

The "Italian Food and Wine" MSc degree will focus on the understanding, management, promotion and protection of high-value food products, including wine.

Programme Summary

In this MSc course, the internationally-recognised Italian food production system is analysed as a model for defining and characterising the individual elements that contribute to the unique value of food products that are inextricably linked to place (terroir) through historic, social and cultural ties. These elements also include more recent developments in technology, nutrition, food safety, diet and health, and sensory science that are at the heart of a growing international demand for terroir-related high-value foods.

The specific learning outcome is a deep understanding of the multi-faceted characteristics that distinguish these foods from others in the marketplace and that can be exploited in products’ valorisation and consumer information strategies both in the EU and international markets. The ultimate objective of this multi-disciplinary program is to train professionals who are well-versed in the complex system of producing high-value foods and wines whose quality is profoundly linked to tradition and place of origin.

Who is the MSc candidate?

This programme is open to Italian and foreign students interested in learning and implementing effective actions for the valorisation of high-quality food products and wines.

What career opportunities does the MSc provide?

Graduates will be expert in the technical and economical management, valorisation and protection of high quality agro-food products - in an export and territorial development-oriented perspective - by using the Italian system as the reference model. He/she will find employment opportunities in quality-oriented agro-food companies, in producers' organizations, and in public and private consultancy companies involved in the protection, valorisation, marketing, consulting, training and communication activities for high-quality agro-food products.

The most relevant positions concern: ii) marketing of high-quality foods and wines, on both the EU and international market; ii) design and implementation of promotion and protection strategies for these products; iii) management of producers' organizations; iv) 'off-trade' and 'on-trade' buying activities, mainly in the international market; v) information on high-quality foods and wines management; vi) planning and management of territorial development strategies based on 'terroir-related' quality agro-food products.

How is the programme organised?

During the two-years MSc course students choose 12 course units – according to their individual background and interest - among the following:

Plant biodiversity and food

Animal biodiversity and food

Quality, processing and sensorial analysis of Italian food

Quality, processing and sensorial analysis of Italian wine

Food microbiology and quality

Food safety and hygiene

Food traceability for food quality

Food, wine and nutrition

Value adding quality schemes and consumer demand

Food and Wine-based territorial valorization and rural development

Quality-oriented Food and Wine management and governance

Consumer behavior

Food, wine and society

Food and Wine history and anthropology

Food and wine: perspectives from abroad

Foreign language (Italian or English)

Teaching includes lectures, laboratory and field activities, practical exercises, and seminars by outside experts that feature a rich variety of relevant case studies of Italian foods and wines. Opportunities for intensive tutoring and for master thesis-related stages of at least six months duration will be available with outstanding companies in this sector of the food industry or with other relevant organisations in the private or public sphere.

Visit the MSc “Italian food and wine” page on the Università di Padova web-site (http://www.unipd.it/en/italian-food-and-wine) for more details.

Scholarships and Fee Waivers

The University of Padova, the Veneto Region and other organisations offer various scholarship schemes to support students. Below is a list of the funding opportunities that are most often used by international students in Padova.

You can find more information below and on our website here: http://www.unipd.it/en/studying-padova/funding-and-fees/scholarships

You can find more information on fee waivers here: http://www.unipd.it/en/fee-waivers



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MSc Marketing is a one year full-time program that is designed to develop your understanding of key areas in consumer behavior and consumption, marketing management, strategy, analytics and critical marketing. Read more

MSc Marketing is a one year full-time program that is designed to develop your understanding of key areas in consumer behavior and consumption, marketing management, strategy, analytics and critical marketing. Develop your understanding of consumption and consumer behaviour, service, international, not-for-profit, relationship and business to business marketing, and marketing strategy with this Chartered Institute of Marketing (CIM) backed course.

With strong quality teaching and research, our marketing division has an impressive international profile, which provides the students with first-class teaching and practically focused and grounded in the latest ideas and principles in marketing practices. As located in China, we also work with many Chinese and international organisations and industry to ensure that the teaching remains relevant to employers.

This MSc is suitable for any discipline including business and management. However, this course is not suitable for students who have previously studied a significant amount of marketing.

CIM accredited

Thanks to a partnership with the Chartered Institute of Marketing (CIM), you can complete the CIM Diploma in Professional Marketing alongside your MSc studies at no extra cost. This means you will graduate with two internationally recognised professional qualifications:

  • an MSc in Marketing from a leading business school
  • a diploma from one of the world’s foremost professional bodies for marketing.

Many employers require these for a career in marketing and communications. It will give you a distinct advantage in today’s competitive jobs market as it clearly demonstrates your commitment to a career in marketing. The CIM diploma is delivered by Cambridge Marketing College.

After graduating, you can choose to continue your studies with the CIM and, with appropriate employment experience in a marketing related role, gain full member status (MCIM) and become a Chartered Marketer.

Industry input

Small group teaching reinforced by core seminar sessions is something you will not find everywhere. You will have the opportunity to learn from guest speakers and participate in industry placements and field trips.

In addition, we have close partnership with industry and companies to provide industry experiences and reflective learning. We have regular collaborated recruitment fairs with international companies such as L’Oreal, Nielsen, China Resources (Holdings) Co., Ltd, KPMG, and Mars China, which to provide marketing career opportunities for graduates.

Programme structure

Please note that the following structure and modules may be subject to change.

Semester 1

Compulsory

  • Marketing Management
  • Consumer Behaviour and Consumption
  • Marketing Research and Analytics
  • Strategic Marketing in the Digital Economy

Semester 2

Compulsory

  • Research Methods

Restricted

  • International Marketing
  • New Product/Service Development and Management
  • Branding and Marketing Communications
  • Critical Marketing, Ethics and Sustainability
  • Tourism and Sustainability
  • E-Business
  • Innovation Management
  • Launching New Ventures
  • Technology Entrepreneurship
  • Contemporary developments in HRM/OB
  • Market Relationships: A Strategic Approach

Summer

Students will prepare either an individual marketing dissertation or an applied marketing project on an approved subject relevant to the MSc Marketing.

  • Marketing Dissertation
  • Applied Marketing Project

More information is available on key facts about the delivery of the programme.



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What is the Master of Food Technology all about?.  The Interuniversity Programme in Food Technology (IUPFOOD) focuses on . Read more

What is the Master of Food Technology all about?

 The Interuniversity Programme in Food Technology (IUPFOOD) focuses on two technological dimensions of prime and crucial importance in food processing and preservation:

  • the transformation (processing) of raw materials into products suited for human consumption
  • the role of postharvest and food preservation unit operations in delivering safe and nutritious foods to the end consumer.

These two concerns are directly translated in the focus points of the IUPFOOD programme.

The InterUniversity Programme in Food Technology (IUPFOOD) is jointly organised by KU Leuven and Ghent University (UGent). The programme builds on KU Leuven’s and UGent’s combined expertise in research and education in the field of food technology.

Structure

The Master of Science in Food Technology (120 ECTS) consists of four major segments:

  • In-depth education segment (60 ECTS)
  • Specialisation segment (18 ECTS)
  • Elective courses segment (12 ECTS)
  • Master’s thesis segment (30 ECTS) 

 In the first year of the Master's programme, students will spend the first semester in Ghent and the second semester in Leuven. The second stage courses of the majors 'Postharvest and Food Preservation Engineering' and 'Food Science and Technology' are taught respectively at KU Leuven and UGent; at both universities, optional courses and thesis research topics are offered.

Objectives

1. Has profound and detailed scientific knowledge and understanding of the (bio)chemical processes in biological raw materials during postharvest storage and their transformation into food products.

2. Has profound and detailed scientific knowledge and understanding of engineering principles of unit operations and their use in the transformation of raw materials into food products as a basis for qualitative and quantitative design, evaluation and optimization of food process and preservation unit operations.

3. Has profound and detailed scientific knowledge and understanding of ecology, physiology, detection, use and combat microorganisms in food systems.

4. Has profound and detailed scientific knowledge and understanding of (bio)-chemical, physical and microbiological methods for analysis of raw materials and foods including the skills to identify and use such methods in the context of research, process and product design and optimization and food control.

5. Has profound and detailed scientific knowledge in different fields of product technology such as vegetable products, dairy products, meat products, fish products, cereal derived products and fermented products including aspects of product development in relation to consumer behavior.

6. Can critically evaluate the functionality and safety of foods in the context of human health including the relation with raw materials and their processing into foods based on analytical data and scientific literature data.

7. Masters the skills and has acquired the problem solving capacity to analyze problems of food quality and safety along the food chain and to elaborate interdisciplinary and integrated qualitative and quantitative approaches and solutions (including implementation) appreciating the complexity of food systems and the processes used while taking into account technical limitations and socio-economic aspects such as feasibility, risks, and sustainability.

8. Has acquired a broad perspective to problems of food security, related to postharvest and food processing, in low income developing countries.

9. Can investigate and understand interaction with other relevant science domains and integrate them within the context of more advanced ideas and practical applications and problem solving.

10. Can demonstrate critical consideration of and reflection on known and new theories, models or interpretation within the broad field of food technology.

11. Can identify and apply appropriate research methods and techniques to design, plan and execute targeted experiments or simulations independently and critically evaluate and interpret the collected data.

12. Can develop and execute independently original scientific research and/or apply innovative ideas within research environments to create new and/or improved insights and/or solutions for complex (multi)disciplinary research questions respecting the results of other researchers.

13. Can convincingly and professionally communicate personal research, thoughts, ideas, and opinions of proposals, both written and oral, to different actors and stakeholders from peers to a general public.

14. Has acquired project management skills to act independently and in a multidisciplinary team as team member or team leader in international and intercultural settings.

Career perspectives

IUPFOOD's objective is to offer a programme that takes the specific needs and approaches of developing countries into account. The IUPFOOD programme prepares graduates for various tasks, including teaching and research. IUPFOOD alumni are mainly active in the following sectors:

  • academic institutions (as teaching and/or research staff)
  • research institutes (as research staff)
  • nongovernmental organisations (in different capacities)
  • governmental institutes (e.g. in research programmes, quality surveillance programmes or national nutritional programmes)
  • private industry (in particular jobs related to quality control)


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The Diploma in Management Studies (DMS) is a management qualification designed for practicing managers or those aspiring to a career in management. Read more

The Diploma in Management Studies (DMS) is a management qualification designed for practicing managers or those aspiring to a career in management. It is applicable to all business sectors.

This course builds on the functional areas of management introduced in the Certificate of Management Studies (CMS) and therefore offers the perfect progression pathway. Similarly, it is a fantastic study option for those who have a degree and substantial management-related experience. The DMS allows you to be exempted from four modules on the full MBA programme and also entitles you to a 10% discount on fees, saving you time and money if you wish to progress you academic studies further.

The DMS focuses on the application of management at a business unit level, while developing your ability to take a cross-functional perspective in analysing business problems and decisions effectively. It gives you an integrated view of the managerial role across all organisational functions and is designed to take your business skills to a higher level and progress your career.

From 2018, the University of Gloucestershire Business School will move to a brand-new, state-of-the-art home at our Oxstalls campus in Gloucester. The £16 million development will be home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses. Find out more about the new Business School and other developments with our virtual fly-through video and see where you could be taking your next steps towards a career in business.

Modules

  • Managing Finance and Information
  • Understanding Strategy
  • Leadership in Practice
  • Understanding Consumer Behavior

Study style

Delivered in a classroom environment at the university, this course can be completed in one year on a part-time basis. Classes are run in the evenings and there are two intake points: September and February. Part-time students can get their own bespoke timetable.

This course is assessed through written assignments and portfolio-based work.

Fast-track and cost effective route to further study

The entry requirements for this programme take into account existing management knowledge and experience. Therefore it provides fast-track access to further academic qualifications, such the MBA. It also allows you to be exempted from four modules on the full MBA programme and entitles you to a 10% discount on MBA course fees.

Option to gain Chartered Management Institute accreditation

This course gives you the option to work towards Charted Manager Status, the highest status available in the management profession.

Learn with a peer group

You will learn together with others from a range of industries and with a variety of professional backgrounds. This will challenge your perspective and will encourage you to develop new ideas. This will also give you the opportunity to establish a professional network to support you in your working life.

 Careers

  • Business management
  • Progression to MBA


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The Msc in Luxury & Fashion Management is the ideal program for professionals wanting to further their knowledge in business and specialize in the fast-growing, lucrative domains of luxury and fashion. Read more
The Msc in Luxury & Fashion Management is the ideal program for professionals wanting to further their knowledge in business and specialize in the fast-growing, lucrative domains of luxury and fashion.
Students interested in Luxury and Fashion benefit from Paris' unique position in the world. Strong academic learning is made relevant through company visits and exploratory field trips. Guest speakers share their industry-specific knowledge with students, who may also participate in company projects. Learning is particularly dynamic and interactive: syllabi clarify the body of knowledge to be mastered, while reference textbooks facilitate student preparation and home-learning. Our experienced international faculty brings academic and professional learning to life. Our specialized faculty members utilize cutting-edge teaching methods.

The MBA in Luxury & Fashion Management provides students with the tools and understanding necessary to create and promote luxury brands.
This rigorous program lasts 12 months and covers all aspects of this lucrative industry including fashion, leisure, hotels, yachts, private jets, wineries and more. Key components of the program included comprehension of consumer behavior, marketing techniques, entrepreneurship and networking. We invite guest speakers from the luxury & fashion industries to give seminars throughout the year, giving our students the opportunity to create important links with professionals working in the field.

1st Trimester: Foundation courses
History of Civilisations and origins of Luxury
Luxury Marketing and Distribution
International Luxury Brand Management
Financial Management
Social Marketing and sustainable development
Integrated Marketing communication
Business Law & Intellectual Propert
Management of Innovation and Business Development

For the 2nd and the 3rd Trimesters you choose 1 between 2 Specializations:

First Specialization: Luxury & Fashion
History of Haute Couture & Ready to Wear
Fashion Strategic Marketing and trends Analysis
Strategy business modeling
Fashion Social Media Marketing Strategy
Brand strategy and Fashion Licensing
History of social Costume and social Evolution
Merchandising Strategies for fashion retailers
Italian Fashion Management industry
Accessories and Leather Goods
Human Recourse Management

Second Specialization: Luxury & Lifestyle
The welness industry
Luxury Automotive Industry
Merchandiding of luxury products
Strategy Business modeling
Luxury Jewelry Industry
Watch Business Fundamentals
French Etiquette
Private Jets and Yachting Industry
High Gastronomy
Wine Marketing
Fragrance and cosmectics Management
Tourism & Hospitality Management

Job Opportunities

Students with an MBA in Luxury & Fashion Management go on to work as:
International Brand Directors, International Product Managers, International Purchase Managers in Luxury Goods, International Luxury Business Development Managers, Buyers, and Fashion Consultants, etc.

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The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. Read more

The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or their own business.

The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competences and abilities in order to analyze the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A classroom mix of different competencies will benefit the learning environment and allow students to share different perspectives of the marketing field. The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Students will complete the program by taking an internship at one of the Master’s partner companies, either in Italy or abroad.

Career opportunities & professional recognition

Graduates from the Master will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. Graduates from the Master can take positions in market research centers and institutes or marketing offices of multi- nationals as well as smaller companies, as market analysts, marketing managers, product and brand managers etc.

Curriculum Propedeutic courses

● Propedeutic psychology course* (10 ECTS/CFU)

○ Fundamentals of social sciences and psychology for marketing

○ Principles of applied social research methodology

● Propedeutic economics course** (10 ECTS/CFU)

○ Fundamentals of business and management

○ Principles of marketing

* Those courses should be considered mandatory only for students coming from faculties other than Psychology.

** Those courses should be considered mandatory only for students coming from faculties other than Economics.

Core courses (32 ECTS/CFU)

● International Business

● Understanding international markets

● Consumer behavior

● International marketing research

● Marketing strategies in an international setting

● Evaluating companies and markets for action

● Managing the international marketing mix

● Managing psychology in an intercultural context

Field projects and seminars (6 ECTS/CFU)

Teaching method includes seminars and conferences from guest speakers and practical activities:

● Field works implemented by small groups and coached by partner firms

● Project works

Internship and final report (12 ECTS/CFU)

Problem solving

The Master is structured to guide students in developing strategic capabilities in the search for innovative and creative customer-based marketing strategies for enterprises’ competitiveness. Students will be able to introduce a new and effective way of approaching and managing markets internationally.

World class faculty

Academics, professionals and key note speakers with international profiles will enhance students’ learning experience in the Master.

Interdisciplinary approach

The Master has a methodology and a cultural approach which embraces two different scientific fields of study: Management and Psychology. This extends and enriches students’ perspectives and capabilities to understand markets and customers in greater depth.

A 360 degree experience

The strong relationship among the students, their involvement in different activities and the specific contexts, as well as the city of Milan, and Università Cattolica will make the Master an extraordinary living experience.



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The HMKW master program. M.A. International Marketing and Media Management. conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. Read more

The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.

Overview

Location and language

The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).

Features

Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market

Learning outcomes

Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.

Modules

General modules (selection of the optional subjects)

-Media Law

-Media Asset Management

-Media Psychology

-Intercultural Management

Specific modules (selection)

• Classical Marketing Communication

• Online Marketing Communication

• Consumer Behavior

• Price and Sales Management

• Market Research

• Media Management & Economics

• Emerging Media Markets

• Digital Transformation

Tuition fees

Full-time: € 670,– monthly Part-time: € 449,– monthly

Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf



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Master the essentials of creating, executing, and evaluating captivating campaigns across traditional and digital channels with Walden’s online MS in Marketing program. Read more

Master the essentials of creating, executing, and evaluating captivating campaigns across traditional and digital channels with Walden’s online MS in Marketing program.

From social media to mobile advertising, the marketing landscape is evolving at a lightning pace. Our online marketing degree program can prepare you to be at the forefront of this dynamic field, introducing you to both the fundamentals of the discipline and the innovations and strategies that are redefining the way brands reach, engage, and influence consumers.

A Master’s in Marketing With Innovative Curriculum and Hands-On Learning

Featuring coursework grounded in established theory and current best practices, this online master’s degree in marketing allows you to:

  • Examine a variety of traditional and digital tools and platforms and how they integrate into the marketing mix.
  • Explore the key principles of consumer behavior and the importance of relationship marketing in customer retention.
  • Gain an understanding of persuasion and storytelling in content developing, ways to leverage the power of social media, and brand and product management.
  • Discover how to analyze marketing metrics as a way to inform strategic decision making.
  • Devise creative marketing strategies that are relevant to real-world business needs.
  • Participate in the Google Online Marketing Challenge.
  • Engage in the development of comprehensive, three-year marketing plan for a real or fictional business through a capstone project.
  • Define your career objectives and professional development plan with CareerBoost®, Walden’s signature career management tool.

Who is this online marketing degree program for?

Whether you have a background in traditional marketing and are looking to bring your skills into the digital age or you are a specialist seeking a broader understanding of the discipline, this master’s degree in marketing program can help you become a well-rounded marketing expert with the knowledge to impact your organization’s bottom line.

Prepare for Google AdWords and Analytics Certification

This online MS in Marketing program includes specific content to prepare you to take the Google AdWords and Google Analytics Individual Qualification (IQ) certification exams.

Earn a Professional Credential Prior to Getting Your Degree

The master’s in marketing program includes an embedded Graduate Certificate in Digital Marketing, which you are eligible for after completing the following courses: MRKT 6110, MRKT 6120, and MRKT 6130.

Learning Outcomes

Graduates of the MS in Marketing program will be able to:

  1. Formulate statements of marketing opportunities to facilitate dialogue among stakeholders.
  2. Make ethically and socially responsible decisions.
  3. Collaborate with others from diverse perspectives in a business environment.
  4. Apply current trends to analyze marketing problems.
  5. Communicate professionally with stakeholders.
  6. Evaluate marketing decisions in a business environment.

Accelerated Path to a Doctoral Degree

When you complete your online master’s in marketing program, you may be able to receive credit for four courses when enrolling in the Doctor of Business Administration (DBA) program and for two courses when enrolling in the PhD in Management program, which can save you time and money.

Find detailed information for this program, including possible occupations, completion rate, program costs, and median student loan debt. At the master’s level, Walden University’s Master of Business Administration (MBA) and MS in Accounting are the only programs accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The MS in Marketing is not accredited by the ACBSP. Please visit our accreditation page to see the list of Walden accreditations.

What Can I Do With a Master’s Degree in Marketing?

Walden’s MS in Marketing program can prepare you with the knowledge and practical skills to pursue a variety of exciting roles. Career options include:

  • Brand manager
  • Marketing manager
  • Advertising manager
  • Channel manager
  • Marketing strategist
  • Account executive


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M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. Read more

M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.

Modules

General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology

Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)

Location and language

At HMKW Berlin the M.A. Public Relations and Digital Marketing program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language.

*Approval: The course is subject to approval by the Berlin Senate.



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About the Master’s Degree. P²food is a 2 year, course-based, full-time international research Master's Degree focused on the physiological and psychological determinants of food choice, offered by the. Read more

About the Master’s Degree

P²food is a 2 year, course-based, full-time international research Master's Degree focused on the physiological and psychological determinants of food choice, offered by the University of Burgundy - Franche-Comté and AgroSup Dijon.

 

Course content

Food plays a much bigger role in consumers' lives than simply feeding them. Each day, humans make several food choices. Their diet has considerable impact on their nutritional status and health, but also on the environment.

A greater understanding of the reasons for consumers' choice of foods is needed in order to set up effective programs and develop new products, to improve dietary patterns in line with recommendations, and to increase food sustainability. Although seemingly simple, food choices are complex behaviors that depend on many factors and their interactions. In this Master’s Degree, a key focus is placed on the physiological and psychological factors of food choice.

 

As a student in this Master’s program, you will gain in-depth knowledge about food properties and fundamental insights about human food behavior. You will acquire sensory and consumer research methodology. You will come to understand the mechanisms of hunger, satiety and satiation, and the factors involved in palatability. You will study the influence of stress and mood on food behaviors, and explore the ways in which cultural context influences food choices. You will examine the importance of representation and consumer attitudes towards food, as well as the reasons for resistance to dietary change. You will understand why it is necessary to take on this issue in an interdisciplinary way.

 

Program description

Our approach is student-centered and participative. It combines lectures, seminars and practicals, workshops and individual/team projects. The modules below are indicative of those offered in this program. This list is based on the current organization and may change year to year in response to new needs in the food industry:

 

1st year (60 credits)

1st Semester:

  • Unit 1~: Methodology and tools 
  • Unit 2~: : Chemosensory perception, emotions, memory and food choices
  • Unit 3: Perception and sensory evaluation
  • Unit 4 :Microbiology and microbiological process
  • Unit 5: Food Chemistry and physiochemistry

2nd Semester:

  • Unit 6: Introduction to Psychology
  • Unit 7: Nutritional composition and information
  • Unit 8: Physiological regulation of eating behavior
  • Unit 9 : Professionalization
  • Unit 10 : internship (2 months)*

* 1st year research internship is 8 weeks long, in January-February.

2nd year (60 credits)

  • U12: Chemosensory determinants of food perception
  • U13: Cognitive processes implied in food perception and consumption
  • U14: Brain and food consumption
  • U15: Dynamics of feeding behavior over a lifetime
  • U16: Research methodology and training, including a research project 

During the 2nd year, students carry out a 6 month research internship.

About the University

The University “Bourgogne Franche – Comté” has been ranked 2nd best French University in the field of Food Sciences (Shangaï, 2017). Most of the lecturers and scientists involved in the Master’s program are members of the Research Center for Taste and Feeding Behavior (CSGA), an internationally renowned research center dedicated to interdisciplinary research on chemosensory perception and food consumption behavior. In addition to the pedagogical team, international invited lecturers will be involved.

Funding and tuition fees

As an international postgraduate you will benefit from France’s low tuition fees and have access to a wide range of funding programs (Grants from French embassies, AUF bursaries, etc.). You can also apply for funding from the Université Bourgogne Franche - Comté (25 grants in 2017).

 

Career  

This Master’s Degree aims at providing students with job-relevant competencies and skills for a career in industry (project leader or research engineer in nutrition; consumer science and R&D departments of international companies) or an academic position (food and consumer research; sensory and cognitive neuroscience research; food, nutrition and health research, etc.)

 More Information

Facebook: https://www.facebook.com/AgrosupInternational/

LinkedIn: https://www.linkedin.com/company/11457379

YouTube: https://www.youtube.com/user/agrosupdijon



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