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The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs. Read more
The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.

Visit the website: https://www.wu.ac.at/en/programs/masters-programs/marketing/overview/

Course detail

Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.

The MSc in Marketing program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills for creating, communicating, and delivering value to customers through customized products and services.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.

Format

Choose from seven electives: Retail and Sales Management, Service Marketing and CRM, Marketing Management, International Marketing Management, Marketing Communication and Consumer Behavior, Marketing Project Management, and Interactive Marketing and Social Media.

Almost all of the courses count a maximum of 30 participants. All classes are extremely interactive with a high degree of team work, which creates a collaborative and entrepreneurial atmosphere.

First Year

In the courses of the first year you develop the core knowledge and skills. You will gain thorough grounding the areas of customer-focused marketing and consumer behavior, research tools and planning techniques, as well as strategic and instrumental aspects of marketing. Furthermore, you will start linking ideas from different areas of your study subjects.

Second Year

In the second year students can specialize in the areas of their interests through several electives to choose from. Additionally, students have the option to develop more towards the qualification as a marketing specialist / executive function or an academic / advanced marketing management consulting career. The second year also offers opportunities to gain international experience through an exchange semester at a partner university or – for selected students – through a double degree with the Università Commerciale Luigi Bocconi, Italy.

Study abroad

50% of our students study abroad. Additionally to an exchange semester at one of WU's 120 prestigious partner universities, selected students can gain a double degree by doing their 2nd year at Università Commerciale Luigi Bocconi (Milan, Italy).

Career Prospects

Our graduates have numerous career opportunities in a variety of organizations, such as:

- Multinational companies (as brand or product manager, market research analyst, customer relationship manager, sales manager or marketing communications manager)

- Small and medium enterprises (responsible for sales, marketing, advertising, promotions, and public relations)

- Consulting firms

- Research centers and educational institutions

How to apply: https://www.wu.ac.at/en/programs/masters-programs/marketing/application-admission/

Funding

Information on funding can be found on the following webpage: https://www.wu.ac.at/en/students/my-degree-program/masters-student-guide/grants-and-scholarships/

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In our progam, you learn about economic and psychological reasoning and theories and how to apply them in order to understand decisions and motivation behind consumption and other economic behavior in daily life. Read more
In our progam, you learn about economic and psychological reasoning and theories and how to apply them in order to understand decisions and motivation behind consumption and other economic behavior in daily life. You develop an understanding of the basic principles of the psychology of economic behavior and, as such, our graduates become experts on consumer behavior, financial behavior, negotiation and bargaining. The focus of the program is on basic theories of economic behavior, basic theories of consumer behavior, and more specific courses on marketing and money. Our core curriculum focuses on the integration of psychological and economic theories and practice, consisting of four unique courses is a minimum to ensure this and to prepare you for a career in which you will collaborate with economists, marketers and business researchers.

Economic Psychology

The track Economic Psychology is embedded in the Master's program Social Psychology. Economic Psychology studies the psychological mechanisms that underlie consumption and other economic behaviors. It is an area where psychology and economics intersect. It deals with economic preferences, choices, decisions, and factors influencing these, as well as the consequences of economic decisions.

Career Perspective Social Psychology

With an MSc in Social Psychology, you can work in positions at an academic level in research, communication, policy, consulting, human development and organization development in private, semi-private or governmental organizations. With this MSc, you are able to conduct theoretical and applied research to advance scientific knowledge in the areas of social, economic and work and organizational psychology. You are also able to contribute to many applied fields, because you will be able to develop tools and interventions to solve practical problems in the areas of social, economic and work and organizational psychology and to research the effectiveness thereof.

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The Master’s program in Social Psychology focuses on both individual and group behavior in formal and informal social contexts. It studies how people behave in their social surroundings and what influences this behavior. Read more
The Master’s program in Social Psychology focuses on both individual and group behavior in formal and informal social contexts. It studies how people behave in their social surroundings and what influences this behavior. Particularly problems related to consumer behavior, work and organizational behavior and decision making in social, economic and organizational contexts are important themes in this Master’s program. Related to these themes, two separate tracks have been formed, both with its own focus and study program:

•Track Economic Psychology
•Track Work and Organizational Psychology

Career Perspective Social Psychology

With an MSc in Social Psychology, you can work in positions at an academic level in research, communication, policy, consulting, human development and organization development in private, semi-private or governmental organizations. With this MSc, you are able to conduct theoretical and applied research to advance scientific knowledge in the areas of social, economic and work and organizational psychology. You are also able to contribute to many applied fields, because you will be able to develop tools and interventions to solve practical problems in the areas of social, economic and work and organizational psychology and to research the effectiveness thereof.

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The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. Read more
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing.

Program

Graduates leave this program with all the tools they need to be effective players in the field of international marketing.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MIK 301 - International Marketing
MIK 302 - Sales Management
MIK 303 - Marketing Research
MIK 304 - E-Marketing Strategies
MIK 305 - Advertising & Media

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

An MBA in Marketing can open a number of professional doors to opportunities in a wide range of fields.

Career paths graduates with an MBA degree in marketing can pursue include:
-Creative advertising agencies
-Fashion marketing
-Film marketing and publicity
-Biotech, aviation and pharmaceuticals
-Freelance consultancy
-Teaching

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The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. Read more
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing.

Program

Graduates leave this program with all the tools they need to be effective players in the field of international marketing.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MIK 301 - International Marketing
MIK 302 - Sales Management
MIK 303 - Marketing Research
MIK 304 - E-Marketing Strategies
MIK 305 - Advertising & Media

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

An MBA in Marketing can open a number of professional doors to opportunities in a wide range of fields.

Career paths graduates with an MBA degree in marketing can pursue include:
-Creative advertising agencies
-Fashion marketing
-Film marketing and publicity
-Biotech, aviation and pharmaceuticals
-Freelance consultancy
-Teaching

Read less
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. Read more
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing.

Program

Graduates leave this program with all the tools they need to be effective players in the field of international marketing.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MIK 301 - International Marketing
MIK 302 - Sales Management
MIK 303 - Marketing Research
MIK 304 - E-Marketing Strategies
MIK 305 - Advertising & Media

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

An MBA in Marketing can open a number of professional doors to opportunities in a wide range of fields.

Career paths graduates with an MBA degree in marketing can pursue include:
-Creative advertising agencies
-Fashion marketing
-Film marketing and publicity
-Biotech, aviation and pharmaceuticals
-Freelance consultancy
-Teaching

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The "Italian Food and Wine" MSc degree will focus on the understanding, management, promotion and protection of high-value food products, including wine. Read more

MSc Italian FOOD & WINE (ItF&W)

The "Italian Food and Wine" MSc degree will focus on the understanding, management, promotion and protection of high-value food products, including wine.

Programme Summary

In this MSc course, the internationally-recognised Italian food production system is analysed as a model for defining and characterising the individual elements that contribute to the unique value of food products that are inextricably linked to place (terroir) through historic, social and cultural ties. These elements also include more recent developments in technology, nutrition, food safety, diet and health, and sensory science that are at the heart of a growing international demand for terroir-related high-value foods.

The specific learning outcome is a deep understanding of the multi-faceted characteristics that distinguish these foods from others in the marketplace and that can be exploited in products’ valorisation and consumer information strategies both in the EU and international markets. The ultimate objective of this multi-disciplinary program is to train professionals who are well-versed in the complex system of producing high-value foods and wines whose quality is profoundly linked to tradition and place of origin.

Who is the MSc candidate?

This programme is open to Italian and foreign students interested in learning and implementing effective actions for the valorisation of high-quality food products and wines.

What career opportunities does the MSc provide?

Graduates will be expert in the technical and economical management, valorisation and protection of high quality agro-food products - in an export and territorial development-oriented perspective - by using the Italian system as the reference model. He/she will find employment opportunities in quality-oriented agro-food companies, in producers' organizations, and in public and private consultancy companies involved in the protection, valorisation, marketing, consulting, training and communication activities for high-quality agro-food products.
The most relevant positions concern: ii) marketing of high-quality foods and wines, on both the EU and international market; ii) design and implementation of promotion and protection strategies for these products; iii) management of producers' organizations; iv) 'off-trade' and 'on-trade' buying activities, mainly in the international market; v) information on high-quality foods and wines management; vi) planning and management of territorial development strategies based on 'terroir-related' quality agro-food products.

How is the programme organised?

During the two-years MSc course students choose 12 course units – according to their individual background and interest - among the following:

Plant biodiversity and food
Animal biodiversity and food
Quality, processing and sensorial analysis of Italian food
Quality, processing and sensorial analysis of Italian wine
Food microbiology and quality
Food safety and hygiene
Food traceability for food quality
Food, wine and nutrition

Value adding quality schemes and consumer demand
Food and Wine-based territorial valorization and rural development
Quality-oriented Food and Wine management and governance

Consumer behavior
Food, wine and society
Food and Wine history and anthropology
Food and wine: perspectives from abroad

Foreign language (Italian or English)

Teaching includes lectures, laboratory and field activities, practical exercises, and seminars by outside experts that feature a rich variety of relevant case studies of Italian foods and wines. Opportunities for intensive tutoring and for master thesis-related stages of at least six months duration will be available with outstanding companies in this sector of the food industry or with other relevant organisations in the private or public sphere.

Visit the MSc “Italian food and wine” page on the Università di Padova web-site (http://www.unipd.it/en/italian-food-and-wine) for more details.

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The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and utilise. Read more
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and utilise. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from the Business School and School of Geography, you’ll explore a range of analytical techniques and develop the softer skills needed to use the results of these analyses to inform decisions about marketing strategy.

You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.

Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Areas of study in marketing include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.

Careers

As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing or management.

Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data. The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Apply now

The deadline for International applications is 31 March 2017.
The deadline for UK/EU applications is 31 August 2017.
For further guidance on how to apply, visit: http://business.leeds.ac.uk/masters/how-to-apply/

Online events

You can logon from anywhere to join one of these one hour events, which will include:

- Introduction to Leeds University Business School and Masters study
- Advice from one of our Professional Development Tutors, with examples of the career skills you can build and the major companies we work with
- Guidance on how to apply for postgraduate study from our admissions team
- Opportunity to ask your questions

The dates for our next online events are below:

- Thursday 15 December 2016
- Wednesday 22 February 2017

Open events

Our Masters Open Days are an opportunity to visit in person, learn more about our Masters degrees and meet our staff. Activities include:

- Presentations, talks and Q&A with academic directors
- Business School tour
- Speak to admissions, academic teaching teams and current Masters students

Our next Masters Open Days:

- Thursday 6 April 2017
- Wednesday 21 June 2017

Please visit our website for further information and to book your place: http://business.leeds.ac.uk/masters/meet-us-at-an-event/

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The Msc in Luxury & Fashion Management is the ideal program for professionals wanting to further their knowledge in business and specialize in the fast-growing, lucrative domains of luxury and fashion. Read more
The Msc in Luxury & Fashion Management is the ideal program for professionals wanting to further their knowledge in business and specialize in the fast-growing, lucrative domains of luxury and fashion.
Students interested in Luxury and Fashion benefit from Paris' unique position in the world. Strong academic learning is made relevant through company visits and exploratory field trips. Guest speakers share their industry-specific knowledge with students, who may also participate in company projects. Learning is particularly dynamic and interactive: syllabi clarify the body of knowledge to be mastered, while reference textbooks facilitate student preparation and home-learning. Our experienced international faculty brings academic and professional learning to life. Our specialized faculty members utilize cutting-edge teaching methods.

The MBA in Luxury & Fashion Management provides students with the tools and understanding necessary to create and promote luxury brands.
This rigorous program lasts 12 months and covers all aspects of this lucrative industry including fashion, leisure, hotels, yachts, private jets, wineries and more. Key components of the program included comprehension of consumer behavior, marketing techniques, entrepreneurship and networking. We invite guest speakers from the luxury & fashion industries to give seminars throughout the year, giving our students the opportunity to create important links with professionals working in the field.

1st Trimester: Foundation courses
History of Civilisations and origins of Luxury
Luxury Marketing and Distribution
International Luxury Brand Management
Financial Management
Social Marketing and sustainable development
Integrated Marketing communication
Business Law & Intellectual Propert
Management of Innovation and Business Development

For the 2nd and the 3rd Trimesters you choose 1 between 2 Specializations:

First Specialization: Luxury & Fashion
History of Haute Couture & Ready to Wear
Fashion Strategic Marketing and trends Analysis
Strategy business modeling
Fashion Social Media Marketing Strategy
Brand strategy and Fashion Licensing
History of social Costume and social Evolution
Merchandising Strategies for fashion retailers
Italian Fashion Management industry
Accessories and Leather Goods
Human Recourse Management

Second Specialization: Luxury & Lifestyle
The welness industry
Luxury Automotive Industry
Merchandiding of luxury products
Strategy Business modeling
Luxury Jewelry Industry
Watch Business Fundamentals
French Etiquette
Private Jets and Yachting Industry
High Gastronomy
Wine Marketing
Fragrance and cosmectics Management
Tourism & Hospitality Management

Job Opportunities

Students with an MBA in Luxury & Fashion Management go on to work as:
International Brand Directors, International Product Managers, International Purchase Managers in Luxury Goods, International Luxury Business Development Managers, Buyers, and Fashion Consultants, etc.

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The Master in Corporate Communication is partnered with LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore. Read more
The Master in Corporate Communication is partnered with LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore.

Learning objectives

The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen the students chance to become a sought out professional in the communication field. The Master training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make students acquire the professional, interpersonal, and language skills necessary to be effective communicators in organizations.

Career opportunities & professional recognition

The Master graduates will gain 360 degrees of communication knowledge of strategic and operational management of communication (marketing communications/brand management, accounting and strategic planning, interactive/social media communications and community management, corporate public relations, internal communications, stakeholder relations). The Master supports students’ career openings by:

● Empowering students’ self-branding capability organizing classes focused on effective resume writing, job interview training, teamwork advice, as well as diversity and cross-cultural management;

● Supporting encounters between students and professionals directly in the classroom. Many of the professors are top executives that may hire students for internships

● Involving students in field trips to companies and agencies;

● Challenging students with a real consultancy field project. An opportunity to take on the full responsibility in managing a project and delivering a result by activating the knowledge developed in the classroom. Consultancy projects are a realistic and direct bridge with potential employers;

● Sharing students’ profiles with the Master’s partner companies and business liaisons beyond partners;

● Partnering with Università Cattolica Stage and Placement Office which collects and posts job opportunities. Over the past editions, students have been hired for internships at: BMW, FIAT, Ketchum Inc., L’Oréal, Leo Burnett, Mediacom, MSL Group, Pandora, TBWA Worldwide, and Vizeum Spa.

Curriculum

The 4 E of the Master in Corporate Communication excellence:

Enriching
Learning objectives
● Setting the foundation of the profession
● Offering a conceptual overview of the disciplines which inform the practice
COURSES
● Corporate Communication (4 ECTS/CFU)
● Consumer & Industrial Marketing (4 ECTS/CFU)
● Consumer Behavior (3 ECTS/CFU)
● Stakeholder Relationship Management and Negotiation (4 ECTS/CFU)
● Communication Skills - (3 ECTS/CFU)
● Advanced English for Relationship Management (3 ECTS/CFU)
● Italian Language and Culture (3 ECTS/CFU)

Empowering
Learning objectives
● Nurturing the distinctive competences of the profession
● Challenging and sharpening the critical abilities to manage communication
COURSES
● Branding & Consumer-Brand Relationships (4 ECTS/CFU)
● Market Insights & Account Management (4 ECTS/CFU)
● Advertising Creative & Media Strategy (4 ECTS/CFU)
● Unconventional Interactive & Social Media Marketing Communications (4 ECTS/CFU)
● Corporate & Marketing Public Relations (4 ECTS/CFU)
● Retail Experience (4 ECTS/CFU)

Enhancing
Learning objectives
● Refining communication skills in specialty areas
● Strengthening analytical thinking to interpret markets and society
COURSES
● Business-to-Business Relationships (3 ECTS/CFU)
● Internal Communication & Employer Branding (3 ECTS/CFU)
● Qualitative & Quantitative Market Research (4 ECTS/CFU)
● Far East culture and language (3 ECTS/CFU)

Experiencing
Learning objectives
● Activating the competences acquired during in-class training
● Bridging Master studies and the profession
Tasks
● Creativity Lab
● Consultancy Field Project

Ongoing professional training
● Individual assessment interviews
● Self-branding sessions
● Team-working support
● Diversity management training
● Job interview simulation
● Field trips

Location

Milan boasts extraordinary beauty. The city has inspired the creativity behind some of the world’s iconic fashion and design labels. Milan is recognized as a fashion and design capital, and has a major global influence in commerce, industry, music, sport, literature, art, and media.

We support you

Students receive support through comput- ing platforms including teaching, discussion forum, group work and tutorship. There is a tutor tailored for every consultancy field project group. Within the program there is a strong involvement of student group works and meetings with companies.

Placement & career service

With 6,900 internship opportunities per year and over 7,100 local and international partner companies, Università Cattolica’s Career Service will help orientate students along the paths of research, internships and employment.

Our companies

Supporting Companies: Leo Burnett, MSL Group

Partner Companies: ABC Production Agency, Henkel, International Advertising Association, Intesa Sanpaolo, Italian Brand Factory, Iterion, Mediacom, MSL Group, TBWA, Vizeum Aegis Media Group, We are social

Consultancy projects: Google, Disney, Leo Burnett, Lovable, Mars, MSL, Vizeum, 3M (previous editions of the Master)

Liaisons companies: Coop, Ecor Naturasi, Heineken, Lego (involved in class presentations and assignments).

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €4000

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The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. Read more
The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or their own business.

The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competences and abilities in order to analyze the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A classroom mix of different competencies will benefit the learning environment and allow students to share different perspectives of the marketing field. The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Students will complete the program by taking an internship at one of the Master’s partner companies, either in Italy or abroad.

Career opportunities & professional recognition

Graduates from the Master will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. Graduates from the Master can take positions in market research centers and institutes or marketing offices of multi- nationals as well as smaller companies, as market analysts, marketing managers, product and brand managers etc.

Curriculum Propedeutic courses
● Propedeutic psychology course* (10 ECTS/CFU)
○ Fundamentals of social sciences and psychology for marketing
○ Principles of applied social research methodology

● Propedeutic economics course** (10 ECTS/CFU)
○ Fundamentals of business and management
○ Principles of marketing

* Those courses should be considered mandatory only for students coming from faculties other than Psychology.
** Those courses should be considered mandatory only for students coming from faculties other than Economics.

Core courses (32 ECTS/CFU)
● Introduction to internationalization
● Understanding international markets
● Consumer behavior
● International marketing research
● Marketing strategies in an international setting
● Evaluating companies and markets for action
● Managing the international marketing mix
● Managing psychology in an intercultural context

Field projects and seminars (6 ECTS/CFU)
Teaching method includes seminars and conferences from guest speakers and practical activities:
● Field works implemented by small groups and coached by partner firms
● Project works

Internship and final report (12 ECTS/CFU)

Problem solving

The Master is structured to guide students in developing strategic capabilities in the search for innovative and creative customer-based marketing strategies for enterprises’ competitiveness. Students will be able to introduce a new and effective way of approaching and managing markets internationally.

World class faculty

Academics, professionals and key note speakers with international profiles will enhance students’ learning experience in the Master.

Interdisciplinary approach

The Master has a methodology and a cultural approach which embraces two different scientific fields of study: Management and Psychology. This extends and enriches students’ perspectives and capabilities to understand markets and customers in greater depth.

A 360 degree experience

The strong relationship among the students, their involvement in different activities and the specific contexts, as well as the city of Milan, and Università Cattolica will make the Master an extraordinary living experience.

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In the first year of the Master of Science in Marketing Management, students study the conceptual and operative tools needed to understand the environment… Read more

PROGRAM STRUCTURE

In the first year of the Master of Science in Marketing Management, students study the conceptual and operative tools needed to understand the environment and behavior of markets from the demand side and the supply side (competitive contexts, behavior of consumer and industrial purchasers, distribution systems analysis) and the salient aspects of marketing management (strategic outlook, product management, innovation development and corporate communication).
Students then specialize in one of the areas focused on professional expertise and future career openings by choosing one of the majors proposed by Bocconi or by devising a set of courses to be chosen from among the ones available within the program.

The majors offered in the Master of Science in Marketing Management are:
- Business Communication and Social Media;
- Distribuition Networks and Retailing in the Digital Era;
- Product and Service Management.

LEARNING OBJECTIVES

The Master of Science in Marketing Management has the following educational objectives:

- provide advanced studies in marketing in the operative as well as strategic areas, with reference to the national and international context;
- develop a complete comprehension of the different marketing techniques with reference to business-to-business and business-to-consumer, including different cultural contexts;
- complete your preparation in the business field providing competences in subjects as economics, quantitative and juridical, so as to develop problem analysis skills in interdisciplinary areas;
- develop competences via educational activities inside and outside the classroom which promote student-teacher interaction and interaction between the students themselves as well as problem analysis and problem solving skills, ability to present and discuss the results of one’s work;
- promote competence (in the business area) in the use of English and of a second EU language to work effectively and efficiently in one’s profession.

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The Master's program in Marketing Management offers students who aspire a marketing career the opportunity to gain an internationally-respected qualification in marketing management. Read more
The Master's program in Marketing Management offers students who aspire a marketing career the opportunity to gain an internationally-respected qualification in marketing management. Offering exceptional scope and depth to the subjects studied, your new knowledge will span everything from branding and developing advertisements to setting up new distribution channels and managing communications.

Tilburg University is ranked #11 worldwide in Business and Economics (Times Higher Education, 2016).

Perspectives are drawn from economics, strategy, and economic psychology to examine the key tasks of every marketing manager: obtaining knowledge of market segmentation, gaining insights into consumer decision-making and using marketing instruments. Learn how to apply theoretical knowledge to develop new and better approaches to marketing in practice.

A Tilburg University Master's program in Marketing Management offers you:
•A world-class curriculum:
designed and taught by experienced practitioners and academics from the Marketing Department at Tilburg University which belongs to the top in Europe. In the latest National Student Enquiry (NSE) 'The expertise of teachers in their area’ scored 4.14 out of 5.
•An ideal combination of theory and practice:
you acquire the latest ideas from academic research along with insights, techniques, tools, and procedures that are used in commercial practice. You will also enjoy regular guest lectures and get the possibility to write your thesis for a company.
•The option to choose your language:
the Master's in Marketing Management program is uniquely taught in both English and Dutch.
•A head start to your career:
graduates of this multi-disciplinary program are in highly competitive positions to get the career they want in any number of marketing-related roles.

Ranking
#4 in Europe in the field of Marketing Research Productivity - UT Dallas Business School Research Rankings
#7 in Europe in Economics & Business - Academic Ranking of World Universities

Future Jobs

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in marketing.

Possible job functions after graduation:
•Product/brand manager
•Account manager
•Communication manager

•Commercial manager
•Marketing Manager
• Sales manager
• Consultant
• Product developer
•Academic career

Are you passionate about sharing your knowledge with others? After finishing your Master in Marketing Management, Dutch graduates have the possibility to follow a one year educational post-Master to become a teacher in Management and Organization.

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The Master's program in Marketing Analytics equips you with the expertise needed to pursue a career as a highly-trained marketing analyst - where you will be required to deliver the sophisticated marketing information that lies behind every ingenious marketing decision. Read more
The Master's program in Marketing Analytics equips you with the expertise needed to pursue a career as a highly-trained marketing analyst - where you will be required to deliver the sophisticated marketing information that lies behind every ingenious marketing decision.

Tilburg University is ranked #11 worldwide in Business and Economics (Times Higher Education, 2016).

Acquire the ability to use state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way to improve marketing decision-making. You should be capable of analytical thinking, using statistical tools, and have a strong interest in what drives marketing outcomes.

A Tilburg University Master's program in Marketing Analytics offers you:
•State-of-the-art knowledge taught by accomplished academics. Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by some of the leading experts in the field.
•Learning that is practice-oriented, where everything you learn is applied to real or simulated marketing dilemmas whether it is during assignments or interactive sessions with classmates and professors.
•The possibility to customize your degree with a large number of electives.
•Excellent career prospects with marketing research an increasingly important part of the marketing strategy in many companies. You will be qualified to pursue positions as a marketing researcher, consultant, market analyst, or to follow a PhD track.

Ranking
#4 in Europe, field of Marketing Research Productivity-UT Dallas Business School Research Rankings

Future Jobs

Career opportunities are plentiful for marketing researchers. Your expert knowledge and skills in both marketing and research methodology are sought-after by organizations, giving you the flexibility to choose which industry or specialist position to pursue your career in.

Your degree will be an excellent launch pad for a career as consultant, analyst or market researcher. Possible job opportunities include positions in:
•Marketing research agencies
• Management Consulting firms
• Research departments of large companies

Are you passionate about sharing your knowledge with others? After finishing your Master in Marketing Management, Dutch graduates have the possibility to follow a one year educational post-Master to become a teacher in Management and Organization.

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Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. Read more
Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.

Program

The topics covered in this major include structuring public relations campaigns, ethics, media strategy and planning, organizational communication and oration in a variety of contexts.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MCP 301 - Public Speaking & Public Communication
MCP 302 - Public Relations
MCP 303 - Organizational Communication
MCP 304 - Mass Media Strategy, Planning & Media Law
MCP 305 - Practical Applications in Public Relations

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

EU’s Communication & Public Relations program will keep you connected and prepares you for the demands of this fast-paced, exciting field.

As an entry-level communications specialist, you may land jobs that involve:
-Media relations
-Employee communications
-Web-based communications

Graduates work as communication specialists with:
-Multinational corporations
-Public relations agencies
-Hospitals and health care providers
-Government ministries and agencies
-Trade associations
-Not-for-profit organizations
-Financial institutions
-Entertainment companies

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