The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.
The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.
Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.
Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.
Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.
By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.
You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.
You'll take one further optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.
The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about careers support at the Business School.
The MSc in Marketing Management and Digital aims to deliver a specialized training in marketing techniques and methodologies of marketing focused on the Asian market – knowledge of marketing survey and strategic analysis tools, mastering of the various aspects of operational marketing, capacity to implement, plan and budget the various marketing actions required in a company. Beyond the essential marketing fundamentals (toolbox, analysis and process), the program lays strong emphasis on the managerial and digital dimensions in order to understand and master the digital revolution in marketing, sales and communication, etc.
The program is intended for students who want to acquire new skills or to develop existing skills in Marketing. Students will receive sound training on the fundamentals of managing the marketing function in a world marked by digital transformation, and acquire in-depth marketing training applied to a specific sector or field of activity through different majors.
You will acquire all the concepts and techniques of marketing, digital tools and know-how, managerial skills and good professional practices, enabling you to succeed in the marketing trades, to access management functions in marketing or digital marketing field, across all sectors of activity
The program will also focus on social and ethical dimensions in marketing issues, equipping you with the knowledge and skillsets to analyze, reflect, implement and audit marketing and digital marketing policies, in order to accompany the managerial and digital transformation of companies.
Common Core in Management, Marketing and Digital
Modules in Management include: Team Building and Leadership, Management and Society, Contemporary Economic Issues, Financial Accounting for Managers, and Negotiation for Managers
Modules in marketing and digital include: Consumer Behavior in Asia, Digital Marketing / e-business in Asia, Marketing of Innovation, Marketing Analytics, Strategy and Brand Capital, New Product Development, and Marketing and Entrepreneurship.
> Digital Marketing Major
Modules include: Social Media Marketing, Inbound Marketing, and Mobile Marketing
> Luxury Brand Management Major
Modules include: Fundamentals of Luxury Brand Management, The Art of Luxury Service in the Digital Age, and Innovation and Disruption in the Luxury Industry
International study trip
A study trip is included in the program and is the perfect opportunity for you to meet with companies and professionals based in the chosen city. Depending on the destination, which changes each year, you will be able to discover a wide range of sectors and delve into local issues.
Read: Masters Study Trip to Shanghai by Devika Kulkarni, MSc in Marketing Management and Digital Student Ambassador 2018
Internship or Academic dissertation
You will be able to apply the knowledge and skillsets you have picked up and built on during the program through an internship.
Alternatively, if you are interested in market research, you can also choose to complete a research paper based on an independent research project on a digital marketing or marketing issue you have identified. The original research project will be conducted under the supervision of a professor in the marketing department of ESSEC.
The faculty members at ESSEC Business School are best characterized by their academic excellence, a global frame of mind and original and outstanding teaching.
Professors from the Department of Marketing at ESSEC conduct research on topics including business strategy, consumer behavior and marketing decision support. They have also published in some of the most highly-regarded academic journals, including the Journal of the American Statistical Association, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Psychology & Marketing and International Sports Marketing.
In addition to the full-time faculty, you will get to learn from our industry lecturers and practitioners, who bring with them a wealth of expertise, experience and network.
Prepare yourself for a fulfilling career in Marketing
Graduates of the program can take up various positions, from the most traditional to the most conventional, a sign that marketing today is at the heart of several functions and spreads across numerous fields of activity: digital marketing, product development, brand management, marketing operations, account management, trade marketing, geo-marketing, marketing communications, etc.
Career Services Support
Students can benefit from a wide range of tools and resources developed in partnership with Career Services, partner companies and ESSEC alumni, such as career coaching, workshops to fully prepare students for entry into the professional world and interaction and experience sharing by experienced professionals.
MSc Strategic Marketing Management immerses you in the fundamentals of marketing, as well as specialist areas, such as digital and consumer behavior. The course will develop you into a well-rounded marketing professional, capable of working in a variety of sectors. Our graduates go on to work at known brand companies such as Hyundai, Pepsico International and L’Oréal.
MSc Strategic Marketing Management will show you how to deliver strategy. A selection of specialist marketing modules enable you to focus on what is right for your career and will give you an appreciation of related business functions. This course is suitable for students from a wide range of backgrounds, including business and non-business specific specialisms.
You will learn marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building.
The course then concludes with a dissertation project.
The "Italian Food and Wine" MSc degree will focus on the understanding, management, promotion and protection of high-value food products, including wine.
In this MSc course, the internationally-recognised Italian food production system is analysed as a model for defining and characterising the individual elements that contribute to the unique value of food products that are inextricably linked to place (terroir) through historic, social and cultural ties. These elements also include more recent developments in technology, nutrition, food safety, diet and health, and sensory science that are at the heart of a growing international demand for terroir-related high-value foods.
The specific learning outcome is a deep understanding of the multi-faceted characteristics that distinguish these foods from others in the marketplace and that can be exploited in products’ valorisation and consumer information strategies both in the EU and international markets. The ultimate objective of this multi-disciplinary program is to train professionals who are well-versed in the complex system of producing high-value foods and wines whose quality is profoundly linked to tradition and place of origin.
This programme is open to Italian and foreign students interested in learning and implementing effective actions for the valorisation of high-quality food products and wines.
Graduates will be expert in the technical and economical management, valorisation and protection of high quality agro-food products - in an export and territorial development-oriented perspective - by using the Italian system as the reference model. He/she will find employment opportunities in quality-oriented agro-food companies, in producers' organizations, and in public and private consultancy companies involved in the protection, valorisation, marketing, consulting, training and communication activities for high-quality agro-food products.
The most relevant positions concern: ii) marketing of high-quality foods and wines, on both the EU and international market; ii) design and implementation of promotion and protection strategies for these products; iii) management of producers' organizations; iv) 'off-trade' and 'on-trade' buying activities, mainly in the international market; v) information on high-quality foods and wines management; vi) planning and management of territorial development strategies based on 'terroir-related' quality agro-food products.
During the two-years MSc course students choose 12 course units – according to their individual background and interest - among the following:
Plant biodiversity and food
Animal biodiversity and food
Quality, processing and sensorial analysis of Italian food
Quality, processing and sensorial analysis of Italian wine
Food microbiology and quality
Food safety and hygiene
Food traceability for food quality
Food, wine and nutrition
Value adding quality schemes and consumer demand
Food and Wine-based territorial valorization and rural development
Quality-oriented Food and Wine management and governance
Food, wine and society
Food and Wine history and anthropology
Food and wine: perspectives from abroad
Foreign language (Italian or English)
Teaching includes lectures, laboratory and field activities, practical exercises, and seminars by outside experts that feature a rich variety of relevant case studies of Italian foods and wines. Opportunities for intensive tutoring and for master thesis-related stages of at least six months duration will be available with outstanding companies in this sector of the food industry or with other relevant organisations in the private or public sphere.
Visit the MSc “Italian food and wine” page on the Università di Padova web-site (http://www.unipd.it/en/italian-food-and-wine) for more details.
The University of Padova, the Veneto Region and other organisations offer various scholarship schemes to support students. Below is a list of the funding opportunities that are most often used by international students in Padova.
You can find more information below and on our website here: http://www.unipd.it/en/studying-padova/funding-and-fees/scholarships
You can find more information on fee waivers here: http://www.unipd.it/en/fee-waivers
MSc Marketing is a one year full-time program that is designed to develop your understanding of key areas in consumer behavior and consumption, marketing management, strategy, analytics and critical marketing. Develop your understanding of consumption and consumer behaviour, service, international, not-for-profit, relationship and business to business marketing, and marketing strategy with this Chartered Institute of Marketing (CIM) backed course.
With strong quality teaching and research, our marketing division has an impressive international profile, which provides the students with first-class teaching and practically focused and grounded in the latest ideas and principles in marketing practices. As located in China, we also work with many Chinese and international organisations and industry to ensure that the teaching remains relevant to employers.
This MSc is suitable for any discipline including business and management. However, this course is not suitable for students who have previously studied a significant amount of marketing.
Thanks to a partnership with the Chartered Institute of Marketing (CIM), you can complete the CIM Diploma in Professional Marketing alongside your MSc studies at no extra cost. This means you will graduate with two internationally recognised professional qualifications:
Many employers require these for a career in marketing and communications. It will give you a distinct advantage in today’s competitive jobs market as it clearly demonstrates your commitment to a career in marketing. The CIM diploma is delivered by Cambridge Marketing College.
After graduating, you can choose to continue your studies with the CIM and, with appropriate employment experience in a marketing related role, gain full member status (MCIM) and become a Chartered Marketer.
Small group teaching reinforced by core seminar sessions is something you will not find everywhere. You will have the opportunity to learn from guest speakers and participate in industry placements and field trips.
In addition, we have close partnership with industry and companies to provide industry experiences and reflective learning. We have regular collaborated recruitment fairs with international companies such as L’Oreal, Nielsen, China Resources (Holdings) Co., Ltd, KPMG, and Mars China, which to provide marketing career opportunities for graduates.
Please note that the following structure and modules may be subject to change.
Students will prepare either an individual marketing dissertation or an applied marketing project on an approved subject relevant to the MSc Marketing.
More information is available on key facts about the delivery of the programme.
The Interuniversity Programme in Food Technology (IUPFOOD) focuses on two technological dimensions of prime and crucial importance in food processing and preservation:
These two concerns are directly translated in the focus points of the IUPFOOD programme.
The InterUniversity Programme in Food Technology (IUPFOOD) is jointly organised by KU Leuven and Ghent University (UGent). The programme builds on KU Leuven’s and UGent’s combined expertise in research and education in the field of food technology.
The Master of Science in Food Technology (120 ECTS) consists of four major segments:
In the first year of the Master's programme, students will spend the first semester in Ghent and the second semester in Leuven. The second stage courses of the majors 'Postharvest and Food Preservation Engineering' and 'Food Science and Technology' are taught respectively at KU Leuven and UGent; at both universities, optional courses and thesis research topics are offered.
1. Has profound and detailed scientific knowledge and understanding of the (bio)chemical processes in biological raw materials during postharvest storage and their transformation into food products.
2. Has profound and detailed scientific knowledge and understanding of engineering principles of unit operations and their use in the transformation of raw materials into food products as a basis for qualitative and quantitative design, evaluation and optimization of food process and preservation unit operations.
3. Has profound and detailed scientific knowledge and understanding of ecology, physiology, detection, use and combat microorganisms in food systems.
4. Has profound and detailed scientific knowledge and understanding of (bio)-chemical, physical and microbiological methods for analysis of raw materials and foods including the skills to identify and use such methods in the context of research, process and product design and optimization and food control.
5. Has profound and detailed scientific knowledge in different fields of product technology such as vegetable products, dairy products, meat products, fish products, cereal derived products and fermented products including aspects of product development in relation to consumer behavior.
6. Can critically evaluate the functionality and safety of foods in the context of human health including the relation with raw materials and their processing into foods based on analytical data and scientific literature data.
7. Masters the skills and has acquired the problem solving capacity to analyze problems of food quality and safety along the food chain and to elaborate interdisciplinary and integrated qualitative and quantitative approaches and solutions (including implementation) appreciating the complexity of food systems and the processes used while taking into account technical limitations and socio-economic aspects such as feasibility, risks, and sustainability.
8. Has acquired a broad perspective to problems of food security, related to postharvest and food processing, in low income developing countries.
9. Can investigate and understand interaction with other relevant science domains and integrate them within the context of more advanced ideas and practical applications and problem solving.
10. Can demonstrate critical consideration of and reflection on known and new theories, models or interpretation within the broad field of food technology.
11. Can identify and apply appropriate research methods and techniques to design, plan and execute targeted experiments or simulations independently and critically evaluate and interpret the collected data.
12. Can develop and execute independently original scientific research and/or apply innovative ideas within research environments to create new and/or improved insights and/or solutions for complex (multi)disciplinary research questions respecting the results of other researchers.
13. Can convincingly and professionally communicate personal research, thoughts, ideas, and opinions of proposals, both written and oral, to different actors and stakeholders from peers to a general public.
14. Has acquired project management skills to act independently and in a multidisciplinary team as team member or team leader in international and intercultural settings.
IUPFOOD's objective is to offer a programme that takes the specific needs and approaches of developing countries into account. The IUPFOOD programme prepares graduates for various tasks, including teaching and research. IUPFOOD alumni are mainly active in the following sectors:
The primary goal of the Master of Accountancy (M.Acc.) program is to provide a quality graduate-level experience that will prepare students for careers in accounting across a wide variety of organizations. The Master of Accountancy degree can assist undergraduate accounting majors in the completion of the requirements to become CPA eligible, as well as help transition students with other undergraduate majors to a career in accounting.
Master of Accountancy students who wish to take the internship course for credit could select, if desired, to earn a Master of Accountancy with an applied option.
Students completing the Master of Accountancy shall:
To determine if a student will need to take prerequisite courses, a transcript evaluation is conducted at the time of application. Master of Accountancy students must complete twelve credit hours of upper-level accounting beyond principles courses as prerequisites. Normally, prerequisite courses must be completed before enrollment in core or elective courses.
Normally, admitted students requiring prerequisite courses will enroll in those courses at The University of Tulsa. However, any of the following may qualify a student for a prerequisite course waiver:
Prerequisites may be satisfied by traditional classroom courses or online courses.
A candidate for a Master of Accountancy degree is expected to complete the program in a timely manner. All requirements for the degree must be completed within six years from the date of enrollment in the program. Students who do not make satisfactory progress may be dismissed from the program.
In addition to demonstrating knowledge of and competency in the basic skills and areas of business through completion of or waiver from prerequisite courses, candidates for the Master of Accountancy degree must complete 30 credit hours of advanced study in business.
The core curriculum consists of 6 credit hours of required courses. Students also complete 12-15 credit hours of accounting elective coursework and 9-12 hours of business elective coursework. A thesis is not required for the Master of Accountancy.
A student who selects the “Applied Option” in the Master of Accountancy program will apply business principles in an actual business environment through a formal Collins College of Business internship. In completing all the requirements for the Master of Accountancy, the student must satisfactorily complete an internship course (ACCT 7613 Internship in Accounting) as a requirement. The internship will be secured by the student, but must be approved by the faculty member guiding the internship and by the associate dean.
Accounting Electives (12 or 15 hours)
Business Electives (9 or 12 hours)
Students choose from available courses in any business discipline. Prerequisites for chosen electives must be met. Elective courses vary each semester. Examples of elective course include, but are not limited to:
The Diploma in Management Studies (DMS) is a management qualification designed for practicing managers or those aspiring to a career in management. It is applicable to all business sectors.
This course builds on the functional areas of management introduced in the Certificate of Management Studies (CMS) and therefore offers the perfect progression pathway. Similarly, it is a fantastic study option for those who have a degree and substantial management-related experience. The DMS allows you to be exempted from four modules on the full MBA programme and also entitles you to a 10% discount on fees, saving you time and money if you wish to progress you academic studies further.
The DMS focuses on the application of management at a business unit level, while developing your ability to take a cross-functional perspective in analysing business problems and decisions effectively. It gives you an integrated view of the managerial role across all organisational functions and is designed to take your business skills to a higher level and progress your career.
From 2018, the University of Gloucestershire Business School will move to a brand-new, state-of-the-art home at our Oxstalls campus in Gloucester. The £16 million development will be home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses. Find out more about the new Business School and other developments with our virtual fly-through video and see where you could be taking your next steps towards a career in business.
Delivered in a classroom environment at the university, this course can be completed in one year on a part-time basis. Classes are run in the evenings and there are two intake points: September and February. Part-time students can get their own bespoke timetable.
This course is assessed through written assignments and portfolio-based work.
The entry requirements for this programme take into account existing management knowledge and experience. Therefore it provides fast-track access to further academic qualifications, such the MBA. It also allows you to be exempted from four modules on the full MBA programme and entitles you to a 10% discount on MBA course fees.
This course gives you the option to work towards Charted Manager Status, the highest status available in the management profession.
You will learn together with others from a range of industries and with a variety of professional backgrounds. This will challenge your perspective and will encourage you to develop new ideas. This will also give you the opportunity to establish a professional network to support you in your working life.
The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or their own business.
The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual group projects and seminars.
The Master aims at developing knowledge, competences and abilities in order to analyze the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A classroom mix of different competencies will benefit the learning environment and allow students to share different perspectives of the marketing field. The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Students will complete the program by taking an internship at one of the Master’s partner companies, either in Italy or abroad.
Graduates from the Master will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. Graduates from the Master can take positions in market research centers and institutes or marketing offices of multi- nationals as well as smaller companies, as market analysts, marketing managers, product and brand managers etc.
Curriculum Propedeutic courses
● Propedeutic psychology course* (10 ECTS/CFU)
○ Fundamentals of social sciences and psychology for marketing
○ Principles of applied social research methodology
● Propedeutic economics course** (10 ECTS/CFU)
○ Fundamentals of business and management
○ Principles of marketing
* Those courses should be considered mandatory only for students coming from faculties other than Psychology.
** Those courses should be considered mandatory only for students coming from faculties other than Economics.
Core courses (32 ECTS/CFU)
● International Business
● Understanding international markets
● Consumer behavior
● International marketing research
● Marketing strategies in an international setting
● Evaluating companies and markets for action
● Managing the international marketing mix
● Managing psychology in an intercultural context
Field projects and seminars (6 ECTS/CFU)
Teaching method includes seminars and conferences from guest speakers and practical activities:
● Field works implemented by small groups and coached by partner firms
● Project works
Internship and final report (12 ECTS/CFU)
The Master is structured to guide students in developing strategic capabilities in the search for innovative and creative customer-based marketing strategies for enterprises’ competitiveness. Students will be able to introduce a new and effective way of approaching and managing markets internationally.
Academics, professionals and key note speakers with international profiles will enhance students’ learning experience in the Master.
The Master has a methodology and a cultural approach which embraces two different scientific fields of study: Management and Psychology. This extends and enriches students’ perspectives and capabilities to understand markets and customers in greater depth.
The strong relationship among the students, their involvement in different activities and the specific contexts, as well as the city of Milan, and Università Cattolica will make the Master an extraordinary living experience.
The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.
Location and language
The program is taught in English at HMKW Berlin and HMKW Frankfurt and taught in German at HMKW Cologne (Level B2 of the Common European Framework of Reference for Languages, CEFR required).
Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market
Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.
General modules (selection of the optional subjects)
-Media Asset Management
Specific modules (selection)
• Classical Marketing Communication
• Online Marketing Communication
• Consumer Behavior
• Price and Sales Management
• Market Research
• Media Management & Economics
• Emerging Media Markets
• Digital Transformation
Full-time: € 670,– monthly Part-time: € 449,– monthly
Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf