Masters Degrees (Consumer)

The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour- http://www.gold.ac.uk/pg/msc-consumer-behaviour/

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

the psychological impact of various types of media
the psychological processes underlying consumer behaviour
the psychology of consumer preferences
psychological theories of attitude change, persuasion, and influence
the psychology of branding
behavioural economics (including the psychology of pricing)
The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.

Contact the department

If you have specific questions about the degree, contact the Institute of Management Studies.

Modules & Structure

The MSc in Consumer Behaviour consists of:

five core modules (90 combined credits)
two optional modules (30 combined credits)
a research dissertation (60 credits)
The modules are organised within the IMS and most have a strong practical component.

All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.

Research Project (60 credits)

You'll undertake an independent piece of research related to consumer behaviour. The dissertation should be no longer than 10,000 words. You'll be allocated to an appropriate supervisor.

Option modules

You can choose one approved 30 credit module, or two approved 15 credit modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.

Skills

You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.

Careers

Possible careers for graduates of the programme include:

Marketing
Media
Communications
Advertising
Consumer research
Entrepreneurship
Public relations

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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Applicants for the September intake may choose to study part-time over 2 years
Part-time teaching times: Trimester 1: Fridays 1pm-5pm; Trimester 2: Fridays 1pm-4pm
(Teaching would extend to Fridays 1pm-6pm in Trimester 2, if required)

Overview

Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.

You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of personality and identity in consumer’s functioning. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research.

You will learn and put your research skills into practice throughout your Masters which will culminate in your own piece of independent research. Your project could support the business you currently work within or be based on a sector or company you would like to work for in the future such as the FMCG or advertising sectors.

Upon graduation you'll be well placed to provide businesses, government bodies and charitable institutions with expertise and insights into psychological aspects of marketing, branding, advertising and consumer behaviour.

Our teaching team include Course Leader Dr Cathrine Jansson-Boyd, Dr Magdalena Zawisza, Dr Suzanna Forwood and Dr Richard Piech. All have extensive experience in furthering the understanding of consumer behaviour. In addition, we regularly invite speakers from industry.

Our psychology research has been classified as world-leading and internationally excellent in the latest Research Excellence Framework (REF) and we continue to work with industry to generate relevant research outcomes that lead to measurable impact. For more information about who we work with please click on the individual links of the course lecturers.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate internship opportunities by encouraging students to engage with the Consumer Research Group based at ARU. The aim of the research group is to bridge the gap between academic research and business application by working closely with locally based businesses. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in Consumer Psychology or further postgraduate study (e.g., a PhD) and research, or employment in a university.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Where you'll study

Your faculty -

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate.

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

Visit your faculty - http://www.anglia.ac.uk/science-and-technology

Where can I study?

Cambridge - http://www.anglia.ac.uk/student-life/life-on-campus/cambridge-campus

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This joint Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business. The programme is delivered by schools which enjoy an international reputation in their field.

The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to the success of businesses.

Today’s successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: What makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the internet change the face of urban and suburban shopping areas?

In the first semester, Business and Consumer Psychology studies will be in equal proportions; however in Semester 2 there will be a greater focus on business, and the dissertation is undertaken in a business-related subject. It is also possible to undertake a Consumer Psychology and Business Masters degree that will involve a dissertation in Consumer Psychology. Please click here for further details.

Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research, whilst the MA dissertation will involve an extended literature review.
Course Structure

The MSc and MA degrees in Business with Consumer Psychology are scheduled for a duration of 12 months. Each degree programme consists of two parts.

Part 1:

Is a wholly taught component, contributing 120 credits. All taught modules carry a credit weighting of 15 credits. Part 1 is taught during the two semesters which make up the academic year. Teaching during semester 1 normally runs from late-September to December, with examinations in January. Teaching during Semester 2 normally runs from late-January to early-May, with examinations in May and June.

Part 2:

Consists of a supervised Dissertation of around 10,000 words completed during the summer months, from late May to September. You are expected to submit your Dissertation by September in the calendar year following your initial registration for your postgraduate degree.

Compulsory Modules:

Consumer Psychology: This module is an introduction to consumer science as it is currently practiced in the marketplace and to relevant research in academia.
Nudges and Behaviour Change: Module details are currently not available.
Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.
Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches.
Applied Consumer Psychology: This module’s aim is to provide practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises. Students are partnered with local companies and are required to design and conduct a practical consumer research project, typically involving field work.

Optional modules (choose 3):

European Business: This module examines the opportunities and constraints faced by businesses that operate on a pan-European basis. Emphasis is placed on the multi-dimensional characteristics of an economic and social space that is subject to a unique system of supra-national governance
New Venture Creation: This module examines the advantages and disadvantages of the various routes to business start-up, including new venture creation, or establishing a business based on your own expertise, experience and ideas; buying an established busi9ness; purchasing a franchise; and succession through a family firm, an increasingly common way of becoming involved in entrepreneurial activity.
Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.
Enterprise by design: module information currently unavailable.
Marketing Communication: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.
Entrepreneurial Marketing: This module explores relationship marketing theory and practice in a range of global environments and business contexts. Theoretical approaches, integrated with relationship marketing models and analytical tools will be used to develop managerial understanding and competence.

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MSc Management Economics and Consumer Studies

The Management, Economics and Consumer Studies programme deals with the interrelationships between producers, consumers and society-at-large. We offer specialisations for students with a Social Sciences background as well as a technical Life Sciences background.

Programme summary

During the programme, students will study the dynamics in the agro-food chain involving suppliers, producers, retailers and consumers; focusing on how they affect each other and how they affect, and are affected by, the economy and society. The domain of this programme is business and all the components of industry including production, distribution and final use or consumption. It covers managerial, economic, sociological and environmental aspects – internal and external – of households and businesses in the Netherlands, Europe and the rest of the world, in both developed and developing countries.

Specialisations

Within the MSc Management Economics and Consumer Studies you can choose from four specialisations. Each specialisation trains you to become an expert in that field.

Management Studies
This specialisation includes several options. Students can investigate and analyse the strategies and operations of companies in production and distribution networks as well as the dynamic decision-making processes involved in production. Alternatively, you may choose to focus on the various aspects of marketing and consumer behaviour in business, agribusiness and the food industry. It is also possible to acquire expertise in facility management, information systems, operations research (logistics), information management or quantitative decision modelling.

Consumer Studies
This specialisation allows you to study the behaviour, lifestyles and consumption patterns of consumers and households. Students will acquire insight into the economic and sociological aspects of consumers and households, and the factors determining consumption behaviour and patterns. Alternatively, the role of communication between the various actors in the food chain or consumer technology can be studied.

Economics, Environment and Governance
Students analyse the economic behaviour of various participants in the agricultural sector and rural areas in developed countries or study the pivotal role of agricultural and rural development in low-income countries. You can also specialise in Public Administration and Policy if you are interested in the governance of complex problems in domains of sustainable agriculture, climate change or water management. If students are more interested in environmental issues, they can focus on the economic or policy aspects of national and international environmental problems or the processes of environmentally-induced social change in modern industrial and developing societies.

Management, Innovation and Life Sciences
The goal of this specialisation, especially designed for students with a life science background, is to integrate technical and managerial knowledge. Examples of how this interaction can be of optimal use are complex innovation processes in production, logistics or market development. These processes have a high technological character in which innovation plays a central role and for which good communication and managerial skills are necessary. Three different profiles can be studied within this specialisation: innovation management, innovation in decision support and economics, and innovation in operations management.

Your future career

Graduates have career prospects as managers, consultants, researchers and teachers in the public or private sector. Career opportunities are found within financial institutions, marketing agencies or in the field of consumer affairs. Also, alumni work as policy makers in government agencies or non-profit organisations, in development and innovation in life science related businesses or organisations.

Alumnus Bart Zwartjes.
Innovate a new chip flavour, assist in expanding an encyclopedia made by consumers (Wikipedia), or write a review of a purchased product. These are just a few examples of co-creating as a consumer. Co-creation is a joint effort by company and consumer and companies have a lot to gain by this. Namely, 50-70% of all product innovations fail at market entry. Co-creation allows companies to offer products and services that meet consumer needs better. But why would consumers spend their free time helping out companies? Currently Bart works as a consultant for Cap-Gemini advising businesses on how to make successful use of co-creation.

Related programmes:
MSc International Development Studies
MSc Food Quality Management
MSc Applied Communication Science
Health and Society (specialisation)
MSc Development and Rural Innovation.

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This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools that enjoy an international reputation in their respective fields. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success. Today's successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: what makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the Internet change the face of urban and suburban shopping areas?

In the first semester, Consumer Psychology and Business studies will be in equal proportions, however in Semester 2 there will be a greater focus on consumer psychology, and the dissertation is undertaken in this field. It is also possible to undertake a Business with Consumer Psychology Masters degree that will involve a dissertation in Business. Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research.

Compulsory Modules
- Research Dissertation - Students will collect, analyse and interpret their data, and present their empirical project in a formal thesis.
- Consumer Psychology: Theory - Provides a basic knowledge of market research, practical issues in consumer science, and an introduction to some of the key psychological perspectives on these problems.
- Quantitative & Qualitative Analysis - The aim of this module is to provide students with in depth understanding of research methods
- Marketing Strategy - Introduces the "fundamentals" of marketing, by illustrating strategies in a wide range of situations, and covering the various schools of thought in marketing, together with relevant analytical models and management practices.
- Organisations and People - Provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
- Advanced Statistics - This module focuses on the statistical techniques that are used in studying psychology
- Applied Consumer Psych - The module provides practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises.

Optional Modules
- Nudges & Behaviour Change
- New Venture Creation
- Entrepreneurial Marketing
- Financial Crises & Bank Regulation
- Marketing Communication

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This cutting edge, skills-based postgraduate degree, accredited by the British Psychological Society (BPS) and the Association for Business Psychology (ABP), enables you to select a pathway of occupational, business or consumer psychology and integrates multiple threads into one course to widen the scope for practical application and employment.

More about this course

From learning how to select the best employees to developing advanced research skills, this postgraduate degree will prepare you for professional practice in a wide spectrum of careers.

Examining work and wellbeing, and motivation and engagement, alongside current research on leadership and consumer psychology, our experienced staff and guest lecturers share up-to-the minute practitioner insight.

You will study of occupational, business and consumer psychology in an industry context. Areas of analysis include recruitment and selection, training and development, stress management, work and wellbeing, motivation, engagement and leadership, organisational change, coaching and performance management. The course also examines the psychology of branding and consumer behaviour.

We have extensive professional networks and the University has a long-established reputation, successfully running psychology courses for over 20 years. You will enjoy an ongoing series of research seminars and links with European universities.

The degree also offers the BPS test user qualification as part of the course. Designed for professionals who use psychological or psychometric tests as part of their role, this nationally and internationally recognised qualification in test use also gives you free access to restricted psychometric and psychological tests, discounted rates on five Chartered Institute of Personnel and Development (CIPD) training courses and many more benefits besides.

Our lecturers are leaders in their field and are often called upon by the media to provide their expertise. Read ITV’s report by Course Leader Gary Pheiffer writing on the consumer psychology of retail sales.

Assessment is through academic essays, examinations, logbooks of professional practice, group work, client reports, oral presentations, formal research proposals and a dissertation.

Professional accreditation

This course is accredited by the Association for Business Psychology. If you choose to take the occupational psychology route, this is also accredited by the British Psychological Society.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Dissertation and Professional Development (core, 60 credits)
-Managing Organisational Culture and Change (core, 20 credits)
-Advanced Research Design and Analysis for Psychology (alternative core, 20 credits)
-Research Design and Analysis for Psychology (alternative core, 20 credits)
-Behaviour Change and Learning (option, 20 credits)
-Consumer Psychology for Marketing (option, 20 credits)
-Leadership, Engagement and Motivation (option, 20 credits)
-Psychological Assessment at Work (option, 20 credits)
-The Consumer Environment (option, 20 credits)
-Well-Being and Work (option, 20 credits)

After the course

Former students have taken up roles ranging from freelance employment advisors to senior change management consultants, and we are proud of our post MSc careers advice, and the support we give for progression to our doctorate programme.

Our graduates have gone on to work in occupational psychology, management, marketing, advertising, recruitment, research, performance consultancy, business, training, human resources and organisational change.

Previous students have gone on to Accenture, Deloitte, PricewaterhouseCoopers, Rio Tinto, and in the public sector and government departments such as the Department for Work and Pensions.

Our student profiles provide more insight about our graduates. Rebecca Griffiths went on to deliver consultancy to large brands, and combine her people development and writing skills in a role as an employee engagement advisor. Change Management Consultant Ray Millican chose to study at London Met because the staff members were "approachable, realistic and very experienced in ‘real-world’ issues".

For those wishing to do the BPS Occupational Psychology chartership, post-MSc support is provided.

To become an occupational psychologist, a title protected by the Health and Care Professions Council (HCPC), you must have Chartered Membership with the British Psychological Society and be registered with the HCPC. For those wanting to achieve this, support and guidance is available through the University.

Moving to one campus

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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CONSUMER CONFLICT MANAGEMENT, NEGOTIATION, AND MEDIATION

The certificate requires the successful completion of 15 hours of course work, in addition to the hours required for the masters in the student’s discipline. All 15 hours may count toward the master’s degree. Students must apply and gain admission to the UA Graduate School. Students must adhere to all UA Graduate School admission policies and deadlines.

Students who wish to complete the Graduate Certificate in Conflict Management, Negotiation, and Mediation must meet admissions criteria for the Master’s degree in General Studies in Human Environmental Sciences with a 3.0 or higher GPA. If the prospective student does not have the 3.0 overall GPA or a 3.0 on the last 60 hours of course work, then the student must provide the GRE or MAT with an appropriate score. The Graduate Certificate may be completed on campus or via distance education.

Visit the website http://www.csm.ches.ua.edu/conflict-management.html

PROGRAM INFORMATION

Graduate Certificate Program Consumer Conflict Management, Negotiation, and Mediation

Workplace research indicates that managers and supervisors spend as much as forty percent of the workday resolving nonproductive conflict issues. Conflict that is poorly managed results in burdening costs for both the individual and the organization. Expanding worldwide development, the global economy, and population growth and associated social issues drive the intermingling of cultures and practices that increase the incidence of workplace conflict and destructive disagreement. Interest in and demand for conflict management has consequently risen.

The Graduate Certificate in Conflict Management, Negotiation, and Mediation provides students with the tools to manage, resolve, negotiate, and mediate conflict and to develop intrapersonal and interpersonal skills for living and earning. Conflict management training actively engages the student in self-exploration regarding issues of perception, bigotry, bias, values, beliefs, differences, and culture. The student will learn how to verbally and physically converse without allowing differences to interfere with collaboration. Business, government, and community agencies value these skills to increase productivity and to maximize a positive workplace climate. The ability to creatively manage conflict is a skill that most employers value.

The certificate requires the successful completion of 15 hours of course work, in addition to the hours required for the masters in the student’s discipline. All 15 hours may count toward the master’s degree. Students must apply and gain admission to the UA Graduate School (graduate.ua.edu). Students must adhere to all UA Graduate School admission policies and deadlines. See Section 4.3 (services.graduate.ua.edu/catalog/14200.html) of the UA Graduate Catalog.

Application and Admission Criteria

Students who wish to complete the Graduate Certificate in Conflict Management, Negotiation, and Mediation must meet admissions criteria for the Master’s degree in General Studies in Human Environmental Sciences with a 3.0 or higher GPA. If the prospective student does not have the 3.0 overall GPA or a 3.0 on the last 60 hours of course work, then the student must provide the GRE or MAT with an appropriate score. The Graduate Certificate may be completed on campus or via distance education.

The required courses for the certificate are as follows:

• CSM 525 Introduction to Consumer Conflict Resolution
• CSM 527 Consumer Mediation, Negotiation and Management/Advanced I/Emotional Intelligence
• CSM 528 Consumer Conflict Mediation, Management, & Negotiation/Advanced II
• CSM 559 Techniques of Consumer Counseling
• CSM 586 Consumer Human Capital Management/Advanced III

Find out how to apply here - https://studentaccounts.ua.edu/

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A master of science degree is offered through the College of Human Environmental Sciences where students may specialize in the Consumer Sciences (CSM) program or the Family Financial Planning and Counseling program.

The College also offers a Master of Science in Human Environmental Sciences with the following areas of specialization: Consumer Conflict Management, Negotiation, and Mediation (also available as a graduate certificate), Consumer Quality Management, Interactive Technology, and Sports Business Management.

More information can be found on the Graduate Required Courses page (http://www.csm.ches.ua.edu/graduate-required-courses.html).

Visit the website http://www.csm.ches.ua.edu/graduate-programs.html

CONSUMER SCIENCES

Students must complete 30 hours of coursework. A minimum of 24 semester hours of course credit, including HES 509, two courses in statistics, and 15 hours in courses in the area of specialization are required. Students must complete 6 credit hours of thesis research and write a thesis. A final oral examination is required upon completion of the thesis, and a manuscript of publishable quality based on the thesis research is expected of each Plan I degree candidate.

FAMILY FINANCIAL PLANNING AND COUNSELING

In the financial planning specialty within the 30-hour Master of Science degree program, students will study economic and social influences on the family and learn how to help individuals and families achieve their financial goals. Coursework includes 24 hours of financial planning coursework and 6 hours of electives in the area of specialization. By taking two courses each semester, students may complete this M.S. degree in less than two years. The program is offered both in Tuscaloosa and by distance.

- Financial Planning Website (http://financialplanning.ches.ua.edu/)

CONSUMER CONFLICT MANAGEMENT, NEGOTIATION, AND MEDIATION

The certificate requires the successful completion of 15 hours of course work, in addition to the hours required for the masters in the student’s discipline. All 15 hours may count toward the master’s degree. Students must apply and gain admission to the UA Graduate School. Students must adhere to all UA Graduate School admission policies and deadlines. See Section 4.3 of the UA Graduate Catalog.

Students who wish to complete the Graduate Certificate in Conflict Management, Negotiation, and Mediation must meet admissions criteria for the Master’s degree in General Studies in Human Environmental Sciences with a 3.0 or higher GPA. If the prospective student does not have the 3.0 overall GPA or a 3.0 on the last 60 hours of course work, then the student must provide the GRE or MAT with an appropriate score. The Graduate Certificate may be completed on campus or via distance education (http://www.csm.ches.ua.edu/conflict-management.html).

CONSUMER QUALITY MANAGEMENT

Prepare yourself to become a quality management leader by earning your Master of Science in Human Environmental Sciences with a specialization in Consumer Quality Management from The University of Alabama. This 30-hour program is offered completely online to make earning a degree convenient for working adults. If you currently work or would like to work in quality management and would like to develop a deeper understanding of the field, this degree program can help you reach your goals. The CQM specialization will provide you with a comprehensive study of the facilitation skills necessary to lead an organization in continuous improvement.

INTERACTIVE TECHNOLOGY

The Institute for Interactive Technology offers a 30-hour asynchronous Master’s degree specialization in Interactive Technology focused on computer-mediated communications (General HES Degree). Students work with professors in adapting course projects to a particular profession. The focus is on how individuals and organizations interact with technology and might be described as “the difference between doing work and going to work,” reflecting the computer-mediated nature of the program.

- Interactive Technology Website (http://iit.ches.ua.edu/)

SPORTS BUSINESS MANAGEMENT

Faculty members from the College of Human Environmental Sciences (CHES) have developed a 30 hours graduate level emphasis in Sports Business Management (Sport, Hospitality, and Entertainment Operations) at The University of Alabama. The CHES Sports Business Management program, preparing students for employment and careers in the sport, hospitality and entertainment operation settings, can be viewed on-line at sportmanagement.ches.ua.edu. The mission of this master’s degree program is to provide students with a quality graduate education and fellowship experiences for entry and career employment in the sport industry. CHES Sports Business Management program is designed to educate students to manage in a wide variety of sport arenas (sport, hospitality and entertainment operation). The Keys to “Success in the Sport Industry” is quality fellowship experiences, advanced level knowledge, and ability to connect the theory to practice.

- Sports Business Management Website (http://www.sportmanagement.ches.ua.edu/)

Find out how to apply here - http://graduate.ua.edu/prospects/application/

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The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and utilise. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from the Business School and School of Geography, you’ll explore a range of analytical techniques and develop the softer skills needed to use the results of these analyses to inform decisions about marketing strategy.

You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.

Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Areas of study in marketing include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.

Careers

As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing or management.

Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data. The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Apply now

The deadline for International applications is 31 March 2017.
The deadline for UK/EU applications is 31 August 2017.
For further guidance on how to apply, visit: http://business.leeds.ac.uk/masters/how-to-apply/

Online events

You can logon from anywhere to join one of these one hour events, which will include:

- Introduction to Leeds University Business School and Masters study
- Advice from one of our Professional Development Tutors, with examples of the career skills you can build and the major companies we work with
- Guidance on how to apply for postgraduate study from our admissions team
- Opportunity to ask your questions

The dates for our next online events are below:

- TBC

Open events

Our Masters Open Days are an opportunity to visit in person, learn more about our Masters degrees and meet our staff. Activities include:

- Presentations, talks and Q&A with academic directors
- Business School tour
- Speak to admissions, academic teaching teams and current Masters students

Our next Masters Open Days:

- TBC

Please visit our website for further information and to book your place: http://business.leeds.ac.uk/masters/meet-us-at-an-event/

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Analyze and understand CONSUMERS to drive business. This one-year master at IE University will train you to understand the needs of consumers, how and why they make purchasing decisions, and how companies design products or services. You can become the consumer and market expert who drives product, marketing, strategy decisions. You will get in depth training and experience in consumer psychology, consumer research, and the business of marketing. You will also refine your professional and leadership skills to help you continue or start successful career.

Market research is one of the fastest growing job categories. Consumer experts can be found across sectors (For-Profit, Non-Profit, Governmental, Military), industries (consumer goods, high-tech, health, manufacturing, etc.), and types of organizations (startups, small and medium-sized companies, and large corporations).

Quick Facts

Length: 10 Months

Language of Instruction: English

Campus: Madrid

Profile: Recent Bachelor graduates and Young Professionals with 2-6 years of professional experience (Professional experience is reviewed on a case-by-case basis)

Start Date: October

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NEW FOR 2014

Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.

Our MSc International Marketing Management with Consumer Psychology is ideal for students wishing to develop a career in global marketing management based on a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

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The international food supply industry requires high calibre graduates with an understanding of how food can be preserved throughout the distribution chain to ensure the supply of safe, wholesome food. Research has identified that food business priorities focus on increasing marketing, developing new products and investing in new machinery. This course prepares you for a career within the food sector, specialising in food product development, food consumer marketing or retailing roles.

The course is designed to ensure you graduate ready to help food businesses develop. As the food industry grows worldwide, so does the need for staff who demonstrate functional knowledge and skills in combination with managerial and leadership capability. Food organisations need well qualified managers to develop, commercialise and deliver their products to the marketplace efficiently and effectively. This course gives you the skills and experience to meet this need.

You build your knowledge of food processing and safety, product development, marketing and the food chain. You also have opportunities to develop managerial skills, practical skills and behaviour change theories relevant to the food sector.The work-related learning module gives you a valuable insight into the roles of process or product development technologists, or product account technologists, and the importance of continuing professional development. It also allows you to practically apply the skills you learn during the course.

The placement is an additional opportunity for you to develop your practical skills, either in the UK or abroad. You are supported in securing a placement through a series of employability workshops offered by specialist academic staff. There is also a dedicated postgraduate placement team who manage placement opportunities.

The course is designed around the principles of:
-Student experience – through specific subject focused course modules.
-Business engagement and employability – through the work-related learning module and industry mentor scheme.
-Flexibility – through module choice and the bespoke work-related learning module.

For more information, see the website: https://www.shu.ac.uk/study-here/find-a-course/msc-food-consumer-marketing-and-product-development

Course structure

Full-time – 12 months
Starts September

Postgraduate Certificate modules
-Business and management strategy (30 credits)
-Developing food concepts and products (30 credits)

Postgraduate Diploma modules
-Food chain (15 credits)
-Food marketing (15 credits)
-Food processing safety and quality management (15 credits)
-Work-related learning (15 credits)

MSc modules
Research methods (15 credits)
Dissertation (45 credits)

Assessment: individual and group coursework, essays, reports, seen and unseen exams, portfolio of evidence, dissertation.

Other admission requirements

Work Experience Route
If English is not your first language you will need an IELTS score of 6.5 with a minimum 5.5 in all skills.
Non Work Experience Route
If English is not your first language you will need an IELTS score of 6.0 with a minimum 5.5 in all skills. If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University pre-sessional English course which will enable you to achieve an equivalent English score. If you do not meet the above criteria you can apply for the Graduate Diploma in Business and English. This is a pre-masters course that provides the opportunity to improve your English language skills and business knowledge. After passing this diploma we automatically offer you a place on this course.

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Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages.

This course will prepare you for careers building on both disciplines – whether you wish to pursue a successful career in marketing, or more generally apply psychological theories to the world of business.

Your studies will culminate in a research project that bridges both disciplines.

This course is currently subject to validation, in line with our procedures for assuring the quality of our degrees. This means that some course detail may change. The validation process will be concluded before the course starts.

How will I study?

You’ll study core modules and options in the autumn and spring terms. In the summer term, you carry out your research project.

Assessment is through a combination of coursework, projects, examinations and presentations.

Careers

This course will open up career options in both senior marketing management as well as psychologist roles in business and other sectors. This includes areas such as:
-FMCG and retail marketing,
-Brand management
-Communications
-Market research
-Consumer psychology
-Consultancy

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Students on this programme are supported by staff input through a series of design activities during Semester 1 that are designed to identify an area or interest that can then be fully explored through the following two semesters. Complementary to the design modules are two research modules that provide theoretical underpinning, one being studied during Semester 1, the other during Semester 2. Semester 2 provides the opportunity to explore issues through a dynamic research experience that again is defined and structured by the individual. Through a series of self-arranged visits, the student is able to undertake further exploration directly within the context of their chosen area. The final semester of studies provides the individual with the opportunity to bring together all that has been developed and researched through the preceding two semesters of study. A final major design activity and dissertation are undertaken and presented at an end of year show.
The programme is aimed at both professional practitioners wishing to pursue a sustained period of time developing new ideas or recent graduates wishing to focus their studies and refine ideas at an advanced level. The course will also consider students from a non-industrial/product background, providing they can offer clearly articulated and informed reasons for wishing to study Consumer Product Design at an advanced level. A student defined placement module in the second semester of studies allows the student to further explore areas of relevance to their studies, either through arranged placement, collaborative activity or research visits. As well as ‘hard skills’ such as modeling, new product development, styling and product graphics, they are now also beginning to embrace the ‘soft skills’ of branding, user interface design, trend spotting and forecasting. Spin offs of these activities can now be seen as production management, new start up initiatives/own product development, corporate identity and qualitative market research.

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Our MSc in Marketing and Consumer Studies is for people who want to gain expertise in an area that has been, and always will be, critical to achieving success in any market - understanding consumers. We are leaders in developing students with theory based advanced research skills to move into academia or the business world.

Students can complete their degree within two years. In the first year, students complete their coursework in small, intimate classes that allow for collaboration with faculty and fellow peers. Following their coursework, students are given guidance from an advisory committee to complete their research and develop a strong thesis by conducting original research.

Where are our MSc Graduates?

Graduates have an impressive track record of advancing their studies at top-tiered PhD programs in management. Graduates also pursue professional careers in areas such as:
- Marketing Research
- Brand Management
- Marketing Management
- Advertising and Communication
- New Product/Service Design
- Quality Management and Control
- Applied Economics and Macro Marketing

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