Masters Degrees (Consumer)

approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

• the psychological impact of various types of media
• the psychological processes underlying consumer behaviour
• the psychology of consumer preferences
• psychological theories of attitude change, persuasion, and influence
• the psychology of branding
• behavioural economics (including the psychology of pricing)

The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.

Modules & structure

The MSc in Consumer Behaviour consists of:

• five core modules (90 combined credits)
• two optional modules (30 combined credits)
• a research dissertation (60 credits)

The modules are organised within the IMS and most have a strong practical component.

All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.

• Consumer Behaviour
• Psychology of Marketing and Advertising
• Marketing Strategy
• Project Management
• Research Design and Analysis

Research Project (60 credits)

You'll undertake an independent piece of research related to consumer behaviour. The dissertation should be no longer than 10,000 words. You'll be allocated to an appropriate supervisor.

Option modules

You can choose one approved 30 credit module, or two approved 15 credit modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.

• Assessment and Selection
• Organisational Behaviour and Health
• Training and Development
• Training, Coaching and Counselling
• Leadership Development and Talent Management
• Innovation Theory
• Design Thinking

Skills

You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.

Careers

Possible careers for graduates of the programme include:

• Marketing
• Media
• Communications
• Advertising
• Consumer research
• Entrepreneurship
• Public relations

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The master's Management, Economics and Consumer Studies in Wageningen, analysis the interrelationships between consumers, supply chain, producers, and society-at-large. During the master's, you will study managerial, economic, sociological and environmental aspects of households and businesses.

What makes the master's Management, Economics and Consumer Studies unique?

• Specialisations for students with a social scienes and technical life sciences background.
• Wide programme that focuses on the managerial, economic, and social processes of the agrifood chain.
• Offers practical experience through internships.

Study programme

During the master Management, Economics and Consumer Studies you will learn about the business-, economical and sociological processes that concern consumers, facility management, agribusiness and/or food supply. Read the full programme or compare this master to other programmes.

Specialisations

Within the MSc Management, Economics and Consumer Studies you can choose from one of the following specialisations to meet your personal interest. Each course trains you to become an expert in that field.

With a BSc in the social sciences you can choose:

• Business Studies
• Consumer Studies
• Economics and Governance

Or if you have a technological BSc with disciplines related to plant and animal sciences, food sciences and technology:

• Management in Life Sciences

Future career

As a graduate of the master Management, Economics and Consumer Studies you have various career opportunities. You can, for example, work as a manager or consultant in a hospital, government department or the health sector. Or as a researcher or teacher at a university. This also depends on your specialisation.  Read all the stories of our alumni.

Related programmes:

MSc International Development Studies

MSc Food Quality Management

MSc Communication, Health and Life Sciences

MSc Development and Rural Innovation.

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The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.

Academic excellence

This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.

The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.

Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.

Course content

Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.

You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.

Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.

Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.

By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.

Course structure

Compulsory modules

You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.

• Geographic Data Visualisation & Analysis 15 credits
• Big Data and Consumer Analytics 15 credits
• Predictive Analytics 15 credits
• Applied GIS and Retail Modelling 15 credits
• Business Analytics and Decision Science 15 credits
• Consumer Behaviour 15 credits
• Marketing Research Consultancy Project 15 credits
• Direct, Digital and Interactive Marketing 15 credits
• Marketing Strategy 15 credits
• Dissertation OR Marketing Consultancy Project 30 credits

Optional modules

You'll take one further optional module.

• Applied Population and Demographic Analysis 15 credits
• Corporate Social Responsibility and Sustainability 15 credits
• Internal Communications and Change Management 15 credits

For more information on typical modules, read Consumer Analytics and Marketing Strategy MSc in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.

Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.

The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Careers support

As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.

Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about careers support at the Business School.

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Applicants for the September intake may choose to study part-time over 2 years
Part-time teaching times: Trimester 1: Fridays 1pm-5pm; Trimester 2: Fridays 1pm-4pm
(Teaching would extend to Fridays 1pm-6pm in Trimester 2, if required)

Overview

Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.

You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of personality and identity in consumer’s functioning. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research.

You will learn and put your research skills into practice throughout your Masters which will culminate in your own piece of independent research. Your project could support the business you currently work within or be based on a sector or company you would like to work for in the future such as the FMCG or advertising sectors.

Upon graduation you'll be well placed to provide businesses, government bodies and charitable institutions with expertise and insights into psychological aspects of marketing, branding, advertising and consumer behaviour.

Our teaching team include Course Leader Dr Cathrine Jansson-Boyd, Dr Magdalena Zawisza, Dr Suzanna Forwood and Dr Richard Piech. All have extensive experience in furthering the understanding of consumer behaviour. In addition, we regularly invite speakers from industry.

Our psychology research has been classified as world-leading and internationally excellent in the latest Research Excellence Framework (REF) and we continue to work with industry to generate relevant research outcomes that lead to measurable impact. For more information about who we work with please click on the individual links of the course lecturers.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate internship opportunities by encouraging students to engage with the Consumer Research Group based at ARU. The aim of the research group is to bridge the gap between academic research and business application by working closely with locally based businesses. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in Consumer Psychology or further postgraduate study (e.g., a PhD) and research, or employment in a university.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Where you'll study

Your faculty -

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate.

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

Visit your faculty - http://www.anglia.ac.uk/science-and-technology

Where can I study?

Cambridge - http://www.anglia.ac.uk/student-life/life-on-campus/cambridge-campus

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The Melbourne Law Masters is a graduate law program of the highest quality, available to law and non-law graduates.

The specialisation in competition and consumer law offers advanced expertise and skills in an area of law that is growing, complex, interdisciplinary and crucial to economic welfare at national and international levels. The courses in this specialisation are designed to recognise the economic character of the law, and also to offer an applied focus on issues arising in practice. In addition to providing students with a detailed understanding of the law currently regulating competition and consumer protection, current policy debates and reform initiatives, as well as international and comparative perspectives are at the heart of the program. All of the subjects in the specialty are taught by world leaders in the field, from academia, the profession and government. The specialty also offers a fully online suite of courses and subjects in global competition and consumer law. Students enrolled in on-campus courses are able to take subjects in the online program.

LEARNING OUTCOMES

Graduates of the Master of Competition and Consumer Law will:

• Have an advanced and integrated understanding of the complex body of knowledge in the field of competition and consumer law, including:
• the rules that prohibit anti-competitive conduct in major jurisdictions in this field around the world
• the economic theories and policies that underpin and influence the operation of competition and consumer law
• the design, operation and assessment of institutions that administer competition and consumer law
• challenges that arise in the practice and application of competition and consumer law from both the perspective of businesses, practitioners, governments and enforcement agencies
• current debates on the reform of competition and consumer law
• Have expert, specialised cognitive and technical skills that equip them to independently:
• analyse, critically reflect on and synthesise complex information, concepts and theories in the field of competition and consumer law
• research and apply such information, concepts and theories to the relevant body of knowledge and practice; and
• interpret and transmit their knowledge, skills and ideas to specialist and non-specialist audiences
• Apply their knowledge and skills to demonstrate autonomy, expert judgment, adaptability and responsibility as a practitioner and learner in the field of competition and consumer law.

SUBJECT TIMING AND FORMAT

• Subjects are taught in an interactive seminar style.
• Around 90% of subjects in the Melbourne Law Masters are offered on an intensive basis.
• Semester-length subjects are offered throughout the semester.
• Class sizes normally range from 20 to 30 students. All subjects have a quota. This ensures class sizes are suitable to provide an optimal learning environment.

^{Intensive subjects}

Intensive subjects are ideal for busy professionals and provide an excellent opportunity to immerse in the subject content.

Subjects are typically taught over five days, either from Monday – Friday or Wednesday – Tuesday, excluding the weekend. This format enables students from interstate or overseas to fly to Melbourne to attend class.

^{Semester-length subjects}

Semester-length subjects are generally taught for two hours in the evening each week during the semester.

^{Subject materials}

Comprehensive reading materials are provided approximately four weeks prior to the commencement of an intensive class. It is expected that students undertake substantial reading before classes begin. Teachers and students are likely to be in contact with each other electronically from the time reading  materials are released to the time assessment is due.

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This joint Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business. The programme is delivered by schools which enjoy an international reputation in their field.

The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to the success of businesses.

Today’s successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: What makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the internet change the face of urban and suburban shopping areas?

In the first semester, Business and Consumer Psychology studies will be in equal proportions; however in Semester 2 there will be a greater focus on business, and the dissertation is undertaken in a business-related subject. It is also possible to undertake a Consumer Psychology and Business Masters degree that will involve a dissertation in Consumer Psychology. Please click here for further details.

Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research, whilst the MA dissertation will involve an extended literature review.
Course Structure

The MSc and MA degrees in Business with Consumer Psychology are scheduled for a duration of 12 months. Each degree programme consists of two parts.

Part 1:

Is a wholly taught component, contributing 120 credits. All taught modules carry a credit weighting of 15 credits. Part 1 is taught during the two semesters which make up the academic year. Teaching during semester 1 normally runs from late-September to December, with examinations in January. Teaching during Semester 2 normally runs from late-January to early-May, with examinations in May and June.

Part 2:

Consists of a supervised Dissertation of around 10,000 words completed during the summer months, from late May to September. You are expected to submit your Dissertation by September in the calendar year following your initial registration for your postgraduate degree.

Compulsory Modules:

Consumer Psychology: This module is an introduction to consumer science as it is currently practiced in the marketplace and to relevant research in academia.
Nudges and Behaviour Change: Module details are currently not available.
Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.
Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches.
Applied Consumer Psychology: This module’s aim is to provide practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises. Students are partnered with local companies and are required to design and conduct a practical consumer research project, typically involving field work.

Optional modules (choose 3):

European Business: This module examines the opportunities and constraints faced by businesses that operate on a pan-European basis. Emphasis is placed on the multi-dimensional characteristics of an economic and social space that is subject to a unique system of supra-national governance
New Venture Creation: This module examines the advantages and disadvantages of the various routes to business start-up, including new venture creation, or establishing a business based on your own expertise, experience and ideas; buying an established busi9ness; purchasing a franchise; and succession through a family firm, an increasingly common way of becoming involved in entrepreneurial activity.
Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.
Enterprise by design: module information currently unavailable.
Marketing Communication: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.
Entrepreneurial Marketing: This module explores relationship marketing theory and practice in a range of global environments and business contexts. Theoretical approaches, integrated with relationship marketing models and analytical tools will be used to develop managerial understanding and competence.

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This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools that enjoy an international reputation in their respective fields. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success. Today's successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: what makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the Internet change the face of urban and suburban shopping areas?

In the first semester, Consumer Psychology and Business studies will be in equal proportions, however in Semester 2 there will be a greater focus on consumer psychology, and the dissertation is undertaken in this field. It is also possible to undertake a Business with Consumer Psychology Masters degree that will involve a dissertation in Business. Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research.

Compulsory Modules
- Research Dissertation - Students will collect, analyse and interpret their data, and present their empirical project in a formal thesis.
- Consumer Psychology: Theory - Provides a basic knowledge of market research, practical issues in consumer science, and an introduction to some of the key psychological perspectives on these problems.
- Quantitative & Qualitative Analysis - The aim of this module is to provide students with in depth understanding of research methods
- Marketing Strategy - Introduces the "fundamentals" of marketing, by illustrating strategies in a wide range of situations, and covering the various schools of thought in marketing, together with relevant analytical models and management practices.
- Organisations and People - Provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
- Advanced Statistics - This module focuses on the statistical techniques that are used in studying psychology
- Applied Consumer Psych - The module provides practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises.

Optional Modules
- Nudges & Behaviour Change
- New Venture Creation
- Entrepreneurial Marketing
- Financial Crises & Bank Regulation
- Marketing Communication

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Analyze and understand CONSUMERS to drive business. This one-year master at IE University will train you to understand the needs of consumers, how and why they make purchasing decisions, and how companies design products or services. You can become the consumer and market expert who drives product, marketing, strategy decisions. You will get in depth training and experience in consumer psychology, consumer research, and the business of marketing. You will also refine your professional and leadership skills to help you continue or start successful career.

Market research is one of the fastest growing job categories. Consumer experts can be found across sectors (For-Profit, Non-Profit, Governmental, Military), industries (consumer goods, high-tech, health, manufacturing, etc.), and types of organizations (startups, small and medium-sized companies, and large corporations).

Quick Facts

Length: 10 Months

Language of Instruction: English

Campus: Madrid

Profile: Recent Bachelor graduates and Young Professionals with 2-6 years of professional experience (Professional experience is reviewed on a case-by-case basis)

Start Date: October

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NEW FOR 2014

Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.

Our MSc International Marketing Management with Consumer Psychology is ideal for students wishing to develop a career in global marketing management based on a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

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The international food supply industry requires high calibre graduates with an understanding of how food can be preserved throughout the distribution chain to ensure the supply of safe, wholesome food. Research has identified that food business priorities focus on increasing marketing, developing new products and investing in new machinery. This course prepares you for a career within the food sector, specialising in food product development, food consumer marketing or retailing roles.

The course is designed to ensure you graduate ready to help food businesses develop. As the food industry grows worldwide, so does the need for staff who demonstrate functional knowledge and skills in combination with managerial and leadership capability. Food organisations need well qualified managers to develop, commercialise and deliver their products to the marketplace efficiently and effectively. This course gives you the skills and experience to meet this need.

You build your knowledge of food processing and safety, product development, marketing and the food chain. You also have opportunities to develop managerial skills, practical skills and behaviour change theories relevant to the food sector.

The work-related learning module gives you a valuable insight into the roles of process or product development technologists, or product account technologists, and the importance of continuing professional development. It also allows you to practically apply the skills you learn during the course.

The placement is an additional opportunity for you to develop your practical skills, either in the UK or abroad. You are supported in securing a placement through a series of employability workshops offered by specialist academic staff. There is also a dedicated postgraduate placement team who manage placement opportunities.

The course is designed around the principles of

• student experience – through specific subject focused course modules
• business engagement and employability – through the work-related learning module and industry mentor scheme
• flexibility – through module choice and the bespoke work-related learning module

Course structure

Postgraduate certificate modules

• Business and management strategy (30 credits)
• Developing food concepts and products (30 credits)

Postgraduate diploma modules

• Food chain (15 credits)
• Food marketing (15 credits)
• Food processing safety and quality management (15 credits)
• Work-related learning (15 credits)

MSc modules

• Research methods (15 credits)
• Dissertation (45 credits)

Assessment

Assessments include

• individual and group coursework
• essays
• reports
• seen and unseen exams
• portfolio of evidence
• dissertation.

Employability

This course gives you the specialist skills and knowledge to develop career opportunities in • food product and process development • food consumer and market research • food merchandising and marketing • consumer insight • food safety and quality management • food innovation.

You can also continue with further study by completing a PhD or Doctorate in Business Administration.

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Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages.

This course will prepare you for careers building on both disciplines – whether you wish to pursue a successful career in marketing, or more generally apply psychological theories to the world of business.

Your studies will culminate in a research project that bridges both disciplines.

This course is currently subject to validation, in line with our procedures for assuring the quality of our degrees. This means that some course detail may change. The validation process will be concluded before the course starts.

How will I study?

You’ll study core modules and options in the autumn and spring terms. In the summer term, you carry out your research project.

Assessment is through a combination of coursework, projects, examinations and presentations.

Careers

This course will open up career options in both senior marketing management as well as psychologist roles in business and other sectors. This includes areas such as:
-FMCG and retail marketing,
-Brand management
-Communications
-Market research
-Consumer psychology
-Consultancy

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The MSc Formulation Science is innovative, multidisciplinary, distinctive and unique in the UK in offering a depth of knowledge in the science of formulating new products, whether these are new pharmaceuticals or consumer care products, paints, foods or fast moving consumer goods.

The programme will allow you to understand the principles of making finished products from a blend of different individual ingredients. Drawing on current examples from the pharmaceutical industry, and using the industrial experience of academic staff, you will also apply these principles to industrially relevant problems in other areas of formulation science, such as consumer products and cosmetics.

Teaching and learning methods

This programme involves a series of lectures supplemented by practical lab-based investigations and seminars. Case studies will provide you with the chance to enhance your creativity and problem solving while working as part of a team in a way that simulates an industrial setting.

A research project in a well-equipped department led by staff with a diversity of research experience will give you the opportunity to carry out novel research and enhance your ability to manage projects and foster independence. Across the degree, you will have the opportunity to communicate your science clearly in a range of forms to a range of audiences and make use of emerging information and communication technologies.

Upon completion of the degree you will have developed a research skills portfolio that will serve as a solid foundation for your continuing professional development in formulation sciences.

Career progression

Our former graduates have gone on to develop successful careers in a wide range of industrial sectors, from the pharmaceutical sciences to aggrochemical and consumer goods. They have gone on to work for major multinational companies as well as thrive at specialist enterprises. Former graduates have also progressed to study successfully for PhDs.

Outcomes

The aims of the programme are to:

• Enhance the critical, analytical and practical skills relevant to a modern, multidisciplinary formulation industry
• Provide an understanding of how the interaction between different components in a formulation affect the quality of a finished product
• Develop team work and problem solving with an emphasis on an industrial context
• Provide direct, hands-on practical research experience of currently relevant problems.

Full time

Year 1

Students are required to study the following compulsory courses.

• Colloids and Structured Materials in Formulations (30 credits)
• Formulation of Consumer Goods, Cosmetics and Coatings (30 credits)
• English Language Support (for Postgraduate students in the School of Science)
• Analytical Methods and QA/QC Principles (30 credits)
• Project (MSc Formulation Science) (60 credits)
• Modern Pharmaceutical Technologies and Process Engineering (30 credits)

Part time

Year 1

Students are required to study the following compulsory courses.

• English Language Support (for Postgraduate students in the School of Science)
• Analytical Methods and QA/QC Principles (30 credits)
• Modern Pharmaceutical Technologies and Process Engineering (30 credits)

Year 2

Students are required to study the following compulsory courses.

• Colloids and Structured Materials in Formulations (30 credits)
• Formulation of Consumer Goods, Cosmetics and Coatings (30 credits)
• Project (MSc Formulation Science) (60 credits)

Assessment

Taught courses are assessed by a wide array of techniques from the traditional (such as examinations, coursework assessments and laboratory work) to the innovative: students are expected to produce a portfolio of research skills upon completion of their degree. Case studies reports, oral presentations, group assignments with accompanying discussions will also be used to assess creativity, collaboration and communication skills. There is a laboratory-based project which will be assessed on practical ability and a final written thesis.

Careers

On successful completion of this programme students will be able to work in formulation industries such as pharmaceuticals, consumer healthcare, cosmetics, paints and fine chemicals or go on to higher study such as for a PhD.

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This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

For the Advanced Taught Programme students will choose four Applied Business Projects from a list which currently includes the following titles:

1. e-Business and Value Chain
2. Human Resource Management
3. International Business
4. Investment and Private Banking
5. Operations Management
6. Business Planning

Compulsory modules:

Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

International Marketing: The globalization of companies is the involvement of customers, producers, suppliers, retailers and other stakeholders in the global marketing process. International marketing reflects the trend of companies selling products and services across national boundaries. This module provides an overview of contemporary international marketing issues and trends as well as the international marketing planning process. On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions regarding international market entry strategies and the development and management of global brands.

Consumer Behaviour in a Global & Digital World: This module will introduce students to the main theories which purport to explain consumer behaviour from the perspective of gaining an understanding of the consumer as an individual as well as how consumers are influenced by their cultural environment. Given that the internet has become an essential part of modern day life this module will provide students with an understanding of how consumer behaviour is impacted as a result of changes in the way goods and services are marketed and sold online. This module also examines the critical issues and trends whereby the internet has changed consumer behaviour spanning across traditional/geographic boundaries.

Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.

International Marketing Communication: This module examines the processes by which integrated marketing communications (IMC) programs are planned, developed and executed. Individual communication vehicles included in an Integrated Marketing Communication plan are explored.

Optional modules (choose 2):

Your optional modules must include AT LEAST ONE of the following:

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Other optional modules include:

New Venture Creation: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Knowledge Management: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Marketing Financial Services: This module surveys the tools of modern financial services marketing, focussing on the key methods of financial services marketing in the acquisition of customers and sale and distribution of financial services. The module progresses considering consumer behaviour, the changing customer demands, consumer heuristics and biases and ways in which financial services marketing has succeeded and failed.

Public Sector Management: This module identifies the distinctive characteristics of the public sector in a competitive market-driven environment. Organisational forms in the public sector are reviewed, in the light of the changing culture of public services, competition, best value and public expectations.

Global Business and Culture: This module will enable students to develop a systematic understanding of the challenges of managing across national boundaries. Culture is assessed in the context of a range of contemporary classifications and discussed in a variety of conceptual, methodological and practical situations relating to the measurement and application of culture at various levels of analysis (national, industry, corporate, individual). On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions involving culture as an input. Case studies are used to illustrate the complexities of cross-cultural negotiations, international expansion, and cross-border alliances/ mergers & acquisitions.

International Business: This module analyses the conditions in the international environment that drive trade between nations involving multinational enterprises (MNEs), small and medium-sized enterprises (SMEs) and the public sector.

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Research Degrees

Strategic and applied research underpins Harper Adams' mission to provide higher education for a sustainable food chain and rural economy. Our research and reach-out strategies are focused to meet the challenge of rural sustainability.


Professor Peter Mills
Deputy Vice-Chancellor

■Choice of one year (MRes), two year (MPhil) or three year (PhD) research degrees
■Excellent completion rates for higher degrees
■Good job prospects for PhD candidates in industry, government organisations and academia
■Accessible academic staff
■Rural location and collegiate atmosphere
■Unique facilities
■Fortnightly research seminar programme

PhD and MPhil research at the University has been developed over the last 20 years to its current position of national and international recognition in a number of areas. There are strong links with agri-business which give postgraduates the chance to develop close contacts with industry and this has led to more than 90 per cent of our PhD graduates getting jobs in their areas of interest.

The MRes is a new, shorter research degree, developed in response to increasing demand.

All MPhil/PhD research students have their own office space and a dedicated personal computer. You will be encouraged to participate in seminars and conferences appropriate to your research.

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PROGRAMME DESCRIPTION

This MSc course prepares students for a career in dynamic food businesses to play a lead role in the analysis of key sectorial issues and strategic management of the food industry. The balance of modules on this programme reflects the global nature of the food industry. Students will expand their knowledge of food, the food consumer, innovation in food and the decision-making processes in companies that develop, brand, distribute, and sell food products. Through practical application, this programme will equip graduates with analytical, communication, business and presentation skills, which are required and highly valued by the industry. Graduates from the MSc in Food Business and Innovation course pursue employment opportunities in the food sector (international corporations, SMEs, start-ups and food agencies) and non-food sector (banks, market research firms and higher education) as the skills acquired are highly transferable.

The MSc in Food Business and Innovation is delivered over 12 months and includes a Food Industry Centered Research Project. 

UNIQUE ASPECTS OF THE PROGRAMME

A central part of the MSc in Food Business and Innovation is a Food Industry Centred Research Project with the opportunity to work in a food firm, food agency, university, bank or related establishment, where students gain valuable work experience and apply the theoretical skills developed through lectures and capstone style seminars. Additional unique features of the MSc in Food Business and Innovation programme include: an in-depth introduction to the national and international food sectors; a unique blend of relevant courses that are relevant to both established food firms and start-ups; and an introduction to leading edge food research issues, innovative teaching methods (including boot-camps) and exposure to digital marketing methods.

SKILLS AND CAREERS INFORMATION

The Programme provides the graduate with the expert skills to analyse the key issues impacting on food chains: changing consumer demands and demographics; food supply chain management and structural changes at retail level; food safety and consumer behaviour; consumer acceptance of novel foods; new food product development opportunities; the evolution of functional foods and the marketing of health-enhancing foods. The course is ideally suited to graduates who seek employment opportunities in Market Research, Consumer Research, Food Business Management, Product Marketing and Brand Management, New Product Development, Food Retail Organisations, the Financial Sector as Food Analysts, Research Institutions and Policy Organisations, and organisations that support food firms nationally and internationally. 

What can I do after I graduate with a MSc in Food Business and Innovation?

Problem solving, creative thinking, communications, strategic thinking, entrepreneurship skills

Occupations associated with MSc in Food Business and Innovation

Food Sector: Market Research, Consumer Research, Food Business Management, Product Marketing and Brand Management, New Product Development.

What are our Graduates Doing?

Graduates on sister programmes have secured employment in international food and non-food firms (Glanbia, Ornua, Kerry, Britvic, Danone, Aldi, Dawn, AIB, LinkedIn), banks, food agencies (Bord Bia, UK Home-Grown Cereals Authority, Teagasc), brand management and marketing departments (Kerry Foods, Musgrave Group, Nestle), non-food agencies (Enterprise Ireland, IBEC, Bord Bia), market research firms (AC Nielsen, Spark Market Research, Dunhumby) and in Higher Education (CIT, WIT, University of Lancaster).

PLACEMENT AND STUDY ABROAD OPPORTUNITIES

Participants can complete their placement either in Ireland or abroad, depending on their interests

LEARNING OUTCOMES

On successful completion of the MSc in Food Business and Innovation, students should be able to:

• Communicate and work effectively to a high professional standard;
• Demonstrate advanced analytical and problem solving skills associated with effective practice;
• Engage in the application of advanced frameworks and techniques in organisational settings;
• Demonstrate advanced analytical skills associated with the key challenges and decisions facing those along the food supply chain;
• Demonstrate research and professional proficiency through the completion of an independent industry centred research project.

 

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PRACTICALITIES & ASSESSMENT

PRACTICALITIES

The MSc in Food Business and Innovation is a full-time 12 month programme. In Part I, you will need to be available to attend classes and seminars from Monday to Friday (inclusive). During Part II of the programme, you will complete a full-time Applied Food Industry Centred Research Project under the guidance of an academic and industry mentor.

The MSc in Food Business and Innovation programme is taught by academic staff of the Department of Food Business and Development and Management and Marketing. In addition, invited guest lecturers, adjunct professors and experts with a broad range of national and international experience will also contribute to the programme.

ASSESSMENT

You will be assessed by examinations, continuous assessment and a Food Industry Centred Research Project report.

WHO TEACHES THIS COURSE

The MSc in Food Business and Innovation programme is taught by academic staff of the Department of Food Business and Development and Management and Marketing. In addition, invited guest lecturers, adjunct professors and experts with a broad range of national and international experience will also contribute to the programme.

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