approaches to understanding consumer preferences, judgements, decision-making and behaviour.
You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.
You will develop the skills necessary to conduct independent research and to understand:
The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.
The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.
The MSc in Consumer Behaviour consists of:
The modules are organised within the IMS and most have a strong practical component.
All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.
Research Project (60 credits)
You'll undertake an independent piece of research related to consumer behaviour. The dissertation should be no longer than 10,000 words. You'll be allocated to an appropriate supervisor.
You can choose one approved 30 credit module, or two approved 15 credit modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.
You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.
Possible careers for graduates of the programme include:
The master's Management, Economics and Consumer Studies in Wageningen, analysis the interrelationships between consumers, supply chain, producers, and society-at-large. During the master's, you will study managerial, economic, sociological and environmental aspects of households and businesses.
During the master Management, Economics and Consumer Studies you will learn about the business-, economical and sociological processes that concern consumers, facility management, agribusiness and/or food supply. Read the full programme or compare this master to other programmes.
Within the MSc Management, Economics and Consumer Studies you can choose from one of the following specialisations to meet your personal interest. Each course trains you to become an expert in that field.
With a BSc in the social sciences you can choose:
Or if you have a technological BSc with disciplines related to plant and animal sciences, food sciences and technology:
As a graduate of the master Management, Economics and Consumer Studies you have various career opportunities. You can, for example, work as a manager or consultant in a hospital, government department or the health sector. Or as a researcher or teacher at a university. This also depends on your specialisation. Read all the stories of our alumni.
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.
The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.
Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.
Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.
Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.
By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.
You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.
You'll take one further optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.
The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about careers support at the Business School.
The Melbourne Law Masters is a graduate law program of the highest quality, available to law and non-law graduates.
The specialisation in competition and consumer law offers advanced expertise and skills in an area of law that is growing, complex, interdisciplinary and crucial to economic welfare at national and international levels. The courses in this specialisation are designed to recognise the economic character of the law, and also to offer an applied focus on issues arising in practice. In addition to providing students with a detailed understanding of the law currently regulating competition and consumer protection, current policy debates and reform initiatives, as well as international and comparative perspectives are at the heart of the program. All of the subjects in the specialty are taught by world leaders in the field, from academia, the profession and government. The specialty also offers a fully online suite of courses and subjects in global competition and consumer law. Students enrolled in on-campus courses are able to take subjects in the online program.
Graduates of the Master of Competition and Consumer Law will:
Intensive subjects are ideal for busy professionals and provide an excellent opportunity to immerse in the subject content.
Subjects are typically taught over five days, either from Monday – Friday or Wednesday – Tuesday, excluding the weekend. This format enables students from interstate or overseas to fly to Melbourne to attend class.
Semester-length subjects are generally taught for two hours in the evening each week during the semester.
Comprehensive reading materials are provided approximately four weeks prior to the commencement of an intensive class. It is expected that students undertake substantial reading before classes begin. Teachers and students are likely to be in contact with each other electronically from the time reading materials are released to the time assessment is due.
The international food supply industry requires high calibre graduates with an understanding of how food can be preserved throughout the distribution chain to ensure the supply of safe, wholesome food. Research has identified that food business priorities focus on increasing marketing, developing new products and investing in new machinery. This course prepares you for a career within the food sector, specialising in food product development, food consumer marketing or retailing roles.
The course is designed to ensure you graduate ready to help food businesses develop. As the food industry grows worldwide, so does the need for staff who demonstrate functional knowledge and skills in combination with managerial and leadership capability. Food organisations need well qualified managers to develop, commercialise and deliver their products to the marketplace efficiently and effectively. This course gives you the skills and experience to meet this need.
You build your knowledge of food processing and safety, product development, marketing and the food chain. You also have opportunities to develop managerial skills, practical skills and behaviour change theories relevant to the food sector.
The work-related learning module gives you a valuable insight into the roles of process or product development technologists, or product account technologists, and the importance of continuing professional development. It also allows you to practically apply the skills you learn during the course.
The placement is an additional opportunity for you to develop your practical skills, either in the UK or abroad. You are supported in securing a placement through a series of employability workshops offered by specialist academic staff. There is also a dedicated postgraduate placement team who manage placement opportunities.
The course is designed around the principles of
Postgraduate certificate modules
Postgraduate diploma modules
This course gives you the specialist skills and knowledge to develop career opportunities in • food product and process development • food consumer and market research • food merchandising and marketing • consumer insight • food safety and quality management • food innovation.
You can also continue with further study by completing a PhD or Doctorate in Business Administration.