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The ways to connect, retain and communicate with our customers are in a process of constant change. Also, every day new marketing tools and resources to meet their needs and demands arise. In this new digital ecosystem, companies need professionals with expertise in social media to create new business models, the application of technology to business innovation and management and use of the tools of the digital environment. Thus, companies can create value and monetize their services, products and content Therefore, social media is the indispensable starting point in this new revolution. The direction and management of social media, with penetration capability, individual metering and analysis of potential users, customers and buyers of our services, opens up new possibilities while providing us with challenges hitherto imagined.
This program designed by MFI Business School in collaboration with the Camilo José Cela University, is based on three fundamental pillars for structuring:
ADDRESSED TO:
Recent graduates and young professionals seeking comprehensive training to strengthen their career as managers of communication in digital environments. Professionals interested in exploring how businesses and communication departments interact with their customers through digital channels. Communication professionals who need to develop the conceptual and strategic thinking.
OBJECTIVES Master in Social Media and Community Manager
Knowing the digital ecosystem and its main distinguishing characteristics, from a business standpoint, to design social and marketing strategy of a company.
You will also learn to:
METHODOLOGY
Students have a next-generation technology platform with complementary content, access to news, articles of interest, activities proposed by the tutor and area forums. Through the platform, they have direct and personal contact with tutors specialized in different areas of the program, working professionals who provide practical vision with their experience in the sector.
IMF offers to all its students a free consultation line access, permanent and personalized, both telephone, email or via the internal mailbox Virtual Campus, with his tutor. In addition, you can arrange personalized or virtual tutorials for solving doubts or guidance on the course.
Since MFIs are committed to online learning the content of the master you can be downloaded in PDF format, but also give you the option to have the course material in book form. Study manuals are fully updated and have great technical, easily understandable and with a clear practical vocation rigor.
EVALUATION
Students may take on the virtual campus self-assessment exercises of each module of the training program, to self-assess the knowledge of the contents.
Also, obtaining the titles of the Master by MFI Business School and Master by the University Camilo José Cela is subject to passing a final exam in any of the available modalities.
Booming Sector
According to the latest Adecco report is expected for the coming years creating up to 115,000 new jobs in the area only in Englis. According to the global consultancy directive Talengo search managers work with a digital view of the business will increase by 23% this year.
At the end of our Master you will be ready to serve as:
Guaranteed practices
IMF Business School, through its website and Employment Practices ensures students of the Master in Community Manager and Social Media, practices in companies. Query conditions.
Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.
On the course, you will:
Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.
This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.
The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.
All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.
In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.
You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.
Students select six core modules and select one optional module.
Modules
One from:
This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.
CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.
CIM membership
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.
Membership benefits include:
You will also be able to take modules from your course that will help you gain the following CIM qualifications:
CIM Certificate in Professional Marketing
To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.
CIM Diploma in Professional Marketing
To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *
CAM Diploma in Digital Marketing
To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.
Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.
You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.
Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.
This course is ideal for potential marketing professionals and digital marketing specialists.
Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:
Youth and community work is an area that is both challenging and in a state of flux thanks to a range of complex factors, including government policy, shifting ideologies and cultural or familial issues.
If you are an experienced practitioner in this field who has completed a Postgraduate Diploma, this is your chance to enhance your expertise and professional development by completing a research project or dissertation and gain a masters qualification.
Your course will give you a better understanding of social research methodologies, data collection and analysis techniques so you can confidently use best-practice approaches in a range of complex youth and community situations.
At the end of your studies, you will have a critical perspective of policy and practice, which in turn will give you the confidence to shape policy and practice in order to improve the lives of young people and communities.
You will benefit from the expertise of our staff, most of whom are active researchers in the field of youth and community work.
Course leader Alan Smith is vice chair of the National Youth Agency Education and Training Standards Committee and is co-chair of the Joint Education and Training Standards Committee.
The Youth Work & Community team have twice been shortlisted for Course Team of the Year in our Students' Union Golden Robe Awards, winning in 2014. These accolades celebrate and recognise the work of our University staff.
Guest speakers will also be on hand to share their practical insights and knowledge. Previous guest lecturers have included international academics who provided insights into the differences between youth and community work in the UK and overseas, and a member of Ofsted who spoke about the changing shape of youth work.
This course attracts a diverse student group, so you will have a supportive community to discuss ideas and strategies with. With this exposure to different views and methods of problem solving, you will gain a fresh perspective on the issues you will deal with in your career.
Your future career is our business. That's why we offer further study opportunities across all our subject areas. Our postgraduate courses are a great way to enhance the skills you have already learnt, benefit from our links with industry and give you a CV that will catch the eye of employers.
Broaden your understanding and develop a critical awareness of the role and responsibility of key aspects of district nursing, including the coherent an detailed knowledge at the forefront of care.
Our course is designed for qualified nurses who hold a current registration as a nurse (part 1) with the UK Nursing and Midwifery Council Register (equivalent to parts 1 or 12 of the NMC Register). The programme enables the student to qualify as a District Nurse and record the qualification with the NMC.
An attractive feature of the programme is that the Postgraduate Diploma element of the courses can be taken full time for 1 year (self-funded) or part time over 2 years (possibility of Welsh Government funding if you work in Wales) or flexibly by a module by module approach (over 4 years).
The Postgraduate Diploma (Level 7) is open to students who hold a minimum of 120 credits at level 6. On successful completion of the Postgraduate Diploma students can continue their studies and achieve a full Masters, titled MSc Health and Social Care (Community Specialist Practice).
This programme is also offered at Undergraduate level - see BSc (Hons) Community Specialist Practice for more details
The specific aims of the programme are to:
-Broaden the student’s understanding of key aspects of district nursing including the acquisition of coherent and detailed knowledge at the forefront of care.
-Prepare students for study and competent practice at a specialist level within district nursing in order to meet the NMC (2001) Standards for Specialist Practice.
-Develop a critical awareness of the role and responsibilities of Specialist Community Nurses in contemporary society.
Utilise contemporary research and advanced scholarship to critically analyse and evaluate key aspects and developments in District Nursing.
Additional features:
-You will be taught by a dedicated team of professional nurses who have backgrounds in District Nursing and Community Nursing Roles.
-On successful completion of the Community Specialist Practice Programme, the District Nursing qualification will be recordable with the NMC.
-The programme consists of 50% theory and 50% practice (minimum of 600 hours practice) within a district nursing team and has a 6 week period of practice consolidation at the end of the programme, ensuring that you feel fully prepared for your new role as a District Nurse.
-On successful completion of the Post Graduate Diploma students who have accrued the required credits at level 7 can be offered the opportunity to undertake a 60 credit dissertation leading to a full Masters qualification titled MSc Health and Social Care (Community Specialist Practice).
MODULES
Foundations of Community Practice
The Foundations of Community Practice module will enable registered practitioners to enhance their knowledge and problem-solving skills to a point where they can practise competently in a community setting.
Research Methods
The Research Methods module aims to provide the student with a critical understanding of the philosophical, practical and ethical concepts of research and research methodology within the context of health and society.
Clinical Portfolio
The Clinical Portfolio module will enable the student to engage in critical reflection during their community placement and explore their professional practice and personal development.
Nurse Prescribing (V100)
The Nurse Prescribing module aims to prepare community nurses to prescribe safely, appropriately and cost effectively from the Nurse Prescribers’ Formulary for Community Practitioners.
Assessing Complex Needs
The Assessing Complex Needs module will prepare students to deal with complex care situations systematically and creatively and make sound judgements within the boundaries of their own discipline.
Managing Community Specialist Practice
The Managing Community Specialist Practice module will equip the students with the underpinning knowledge of leadership and management in the context of district nursing practice.
Innovations in Community Practice
The Innovations in Community practice will enhance the students’ ability to lead and manage a district nursing team by recognising the need for change and designing and planning an innovation to reflect the needs within the locality. The module will also enable the students to disseminate this good practice.
Consolidation of Practice (NMC requirement)
Students will complete this module at the end of their studies and it will enable them to manage a small caseload of patients in readiness for embarking on their new role as a District Nurse. The students will feel fully prepared having worked towards the NMC proficiencies over a prolonged period of time.
Students who wish to continue their studies on completion of the Post Graduate Diploma will undertake a dissertation module.
Dissertation Module to gain full Masters
Students will have the opportunity to demonstrate independent thought and select, plan, prepare and write a dissertation which explores a topic relevant to District Nursing.
District Nursing students are assessed in a variety of ways over the course of their studies. The balance between the different forms of assessment is determined by the different aims and learning outcomes of the modules.
Assessment methods include academic assignments, case studies, poster presentations and examinations. As the programme is about learning in practice, all students have a clinical portfolio which is completed as students’ progress through the modules. All students are allocated a mentor/sign off mentor within practice who will assess your competency against the NMC Specialist Practice Standards for District Nursing.
On successful completion of the Community Specialist Practice Programme, the District Nursing qualification will be recordable with the NMC. This coveted qualification will enable you to apply for Band 6 roles within District Nursing and will increase opportunities within Community Nursing as a whole.
The Careers & Zone at Wrexham Glyndŵr University is there to help you make decisions and plan the next steps towards a bright future. From finding work or further study to working out your interests, skills and aspirations, they can provide you with the expert information, advice and guidance you need.
Are you driven to make an impact on the world around you? Civic engagement, digital media, political discourse, data and democracy, social justice, youth participation—whatever your cause, Emerson’s Civic Media: Art and Practice (CMAP) Master of Arts program will prepare you for a life and career of improving the world through media, technology, and activism. This intensive one-year residential program, housed in Emerson’s Engagement Lab, will help you become a leader in the knowledge economy, ready to pursue a wide range of paths, including:
From local neighborhoods to international contexts and even the developing world, no matter where you want to be, your degree will position you as an innovative leader in the burgeoning field of civic media.
Civic Media: Art and Practice (CMAP) is a one-year intensive applied research MA program housed in Emerson’s Engagement Lab. In contrast to traditional coursework, you’ll connect with potential community stakeholders from the outset and work with those organizations as you formulate your thesis project.
The CMAP program responds to the burgeoning landscape of media and technology with a program that is applied, embedded in communities, and represents a deviation from the traditional way a graduate higher education program works. The program is design-oriented and requires the building of technologies, games, public art installations, participatory storytelling platforms, and other processes and practices that support the ambitions of the cohort.
We understand the components of CMAP as follows:
CMAP pulls all of the core concepts and ideas of civic media into an intensive one-year program, during which students will:
There is an increasing number of jobs in civic media within the public, private, and non-profit sectors. Students in the program gain experience working with a variety of community-based organizations and will be prepared for jobs such as:
Past graduates of CMAP currently work in various industries and organizations where they apply the skills and knowledge gained from the program, including the Obama Foundation, Global Family Research Project, Harvard Kennedy School, and more.
This course prepares registered nurses and midwives to meet the Nursing and Midwifery Council (NMC) professional standards for specialist community public health nurses (Health Visiting or School Nursing or Sexual Health Adviser) and is suitable for those who wish to develop a career in public health nursing. The course content will cover the four principles of public health practice and students will be involved in: the search for health needs; the stimulation of awareness of health needs; the influence on policies affecting health; the facilitation of health enhancing activities. The course comprises 50 per cent theory and 50 per cent practice. Assessment methods vary and include: examinations, essays, presentations and business reports in addition to practice assessment by a named practice teacher.
The course will enable registration as a Specialist Community Public Health Nurse on the third part of the Nursing and Midwifery register. The course has also been mapped to the NHS Knowledge and Skills Framework to assist with career progression.
The course is designed for practitioners who have post-registration practice experience and bring a variety of professional and life experiences. The demands and requirements of postgraduate study require an emphasis on informal methods of learning and the promotion of independence in the planning and organisation of learning. This requires your involvement in a variety of learning and teaching approaches designed to further develop your skills of academic discourse, independent study and scholarly enquiry. These approaches may include group discussions, problem-based learning, action learning, seminars, reflection and work and web-based learning, further enhanced through a commitment to shared learning.
Assessment is through a mixture of assignments, examinations (short answers and multiple choice), viva, portfolio and practice assessment. The practice assessment requires completion of the Practice Assessment Document that demonstrates achievement of the NMC standards of proficiency for specialist community public health nurses (2004). The NMC standards will be formatively assessed in semesters one and two, whereas in the third semester you will be summatively assessed. Learning contracts will be developed in partnership with you, your practice teacher and an identified educationalist to support the achievement of the NMC standards along with individually identified learning outcomes.
The aim of this course is to prepare and develop registered nurses and midwives to meet the Nursing and Midwifery Council (NMC) professional standards for specialist community public health nurses. The course offers the opportunity to practice as a Health Visitor or School Nurse or Sexual Health Adviser.
The course will enable registered nurses and midwives to develop professional proficiency underpinned by sound, evidence based theoretical knowledge, within the practice of specialist community public health nursing. The course promotes independent, shared and autonomous learning in the development of a specialist community public health nurse who is fit for practice, purpose and award and who is equipped as a clinician, educator, manager and leader, to proactively meet changing public health care needs and the expectations and demands of individuals, groups and populations in a multi-cultural, multi-ethnic society.
The course will enable registration as a specialist community public health nurse on the third part of the Nursing and Midwifery register. The course has also been mapped to the NHS Knowledge and Skills Framework to assist with career progression.
Throughout this course you will be working with vulnerable groups of individuals including children. In order to ensure that the Faculty of Health and Wellbeing offers places on their programmes to the most suitable candidates you will all be required to obtain a satisfactory Enhanced Disclosure and Barring Service clearance (formerly termed CRB). The Faculty of Health and Wellbeing will be able to guide you through this process once you have been successfully offered a conditional place at the University. It is important to note that any unsatisfactory Enhanced DBS clearance may result in the offer of your place being withdrawn even if you have already started your course.
The programme has been validated by the Nursing and Midwifery Council.
Learn how to analyse the rapidly changing world of digital media – and how to influence its development. You’ll explore contemporary concepts through rigorous research and practice-based work, preparing you for success in the global creative and communications industries.
The internet, social networks and mobile media are transforming the way news, entertainment and communications are produced and consumed. This degree will give you a critical understanding of the technological, social, cultural and political implications of these changes, and the skills to engage with and shape them.Covering contemporary topics ranging from gamification to citizen journalism, you’ll learn about organisations’ communications strategies and management practices, with a focus on how ideas are developed and how audiences and users respond to them. Informed by world-class research and taught within a creative art school environment, the course will enable you to explore the latest debates through practice-based projects using social media, photography, video and blogging. You’ll learn from leading researchers and external practitioners, gaining industry insights through guest lectures, behind-the-scenes visits and field trips. With a strong emphasis on employability, the course will help you to develop your professional profile in preparation for a role in the creative and communications industries, while its academic rigour means it is also excellent preparation for doctoral research.
On the MA Global Media Management you’ll explore the communication strategies and techniques employed by commercial, charity, and activist organisations, looking at the way creative ideas are developed, and how audiences and users respond to them or generate their own media material.
Click here to download the full Programme Specification.
The course offers numerous opportunities to talk to external industry professionals about potential career paths and work with staff on your professional profile. In addition, you’ll be able to attend career-focused events arranged by the School and Students’ Union, such as the Re:Work careers fair and creative industries careers sessions. Past students have also been successful in gaining work experience through the University’s placement scheme.
Your studies will equip you for a range of media and communications roles, such as digital strategist, social media manager, community manager, media planner, advertising account executive, brand manager, digital marketing executive, editor, social media analyst or content strategist.
Some of our alumni are now conducting further research at PhD level, while others are working in the social media publishing industries.
Institute for Sport Business
The Institute for Sport Business delivers teaching from inspiring academics who aim to consolidate Loughborough University’s position as a world-class institution for research in the business of sport.
Loughborough University has made an outstanding contribution to the world of sport for over sixty years. The university combines exceptional athletes, unrivalled facilities and top coaching with research expertise and active partnerships with major sports leaders and organisations.
Supporting over 450,000 jobs and generating £20bn for the economy over the last five years, London is becoming the new hub for sport business, as experts suggest more money will be invested into the sport industry over the coming years. The Queen Elizabeth Olympic Park is the perfect location for the UK’s top University for Sport to establish a second campus. Loughborough University London sits amongst some of the world’s most iconic sporting venues, which continue to host highly prestigious global sports events, such as the Rugby World Cup, UCI Track Cycling World Championships and the LEN European Aquatics Championships.
For more information, see our programme page for Sport Marketing MSc
This programme
New for 2018, our Sport Marketing MSc will provide you with a robust understanding of the key principles of marketing and the study of sport business, so that you can compete as a marketer in the ever-evolving sport industry.
Through world-class teaching from our academics, you will develop a complex understanding of the latest sport marketing and business management techniques. You will discover the latest sport marketing tools used by real organisations in the industry, and will analyse and evaluate some of the challenges faced by sport marketers today.
Your personal development
Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.
Future career prospects
Our Sport Marketing MSc will provide you with job opportunities in brand management, marketing communications, social media marketing and digital marketing (in job roles such as Online Community Manager, SEO Specialist and Social Media Executive).
Speak to a programme specialist
If you'd like to know more about this programme, you can request an email or telephone call from an academic responsible for the teaching of this programme.
Complete the contact request form
Scholarships for 2018 entry
Our ambition is to inspire high achieving students from all backgrounds, to benefit from our outstanding teaching and cutting edge research facilities.
Inspiring Success Scholarship
The Inspiring Success Scholarship offers 100% off the full cost of tuition fees for selected unemployed and underemployed graduates, who obtained GCSE or A-level (or equivalent) qualifications from Hackney, Tower Hamlets, Newham or Waltham Forest.
East London Community Scholarship
The East London Community Scholarship offers 50% off the full cost of tuition fees for students who obtained GCSE or A-level (or equivalent) qualifications from Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets or Waltham Forest.
Excellence scholarship
The Excellence scholarship automatically awards high-achieving students 20% off the full cost of our master’s tuition fees, regardless of their full-time programme or nationality. To be eligible for this scholarship, students must have an upper-second class degree or equivalent qualification recognised by Loughborough University.
Alumni Bursary
The Alumni Bursary automatically awards graduates of Loughborough University 10% off the full cost of our master's tuition fees, regardless of their full-time programme or nationality.
Further details about the full range of scholarships we offer are available on our website.
Institute for Digital Technologies
The Institute for Digital Technologies aims to address major technological challenges, with a focus on Big Data, Interactive and Creative Media, Cyber Security, Smart Living, Green Digital Technologies, and Advanced 5G Systems.
Renowned for its teaching and research excellence, the Institute for Digital Technologies has built strong collaborations with national and international academic, research, and industrial organisations including Thales, BBC, Telefonica, IRT, and Rohde & Schwarz.
Each programme offers teaching from pioneering researchers and creative innovators, to expose students to the latest theories and developments from across the discipline. Our programmes are shaped by the principles and discoveries of our current research, and students are encouraged to participate in development projects and industry-focused work experience opportunities where possible.
For further information, see our programme page for Digital Marketing MSc
This programme
Our Digital Marketing MSc will enable you to gain a comprehensive understanding of digital marketing and strategic marketing management, as well as the associated challenges that face most marketers across a range of industries.
Our programme will provide you with employment skills essential to the digital marketing industry, covering topics that include market research, communications, customer insight generation and managing marketing campaigns.
You will utilise digital marketing techniques to analyse and evaluate problems and respond to challenges faced by marketers in real world scenarios, whilst building your knowledge and expertise in digital technologies. The programme covers various elements of marketing practice to help you create successful marketing strategies and has a thorough foundation in the principles of marketing and strategic marketing management.
Your personal development
Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.
Future career prospects
Graduating from our Digital Marketing programme will provide you with job opportunities in brand management, marketing communications, social media marketing and digital marketing (in job roles such as Online Community Manager, SEO Specialist and Social Media Executive).
Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.
Speak to a programme specialist
If you'd like to know more about this programme, you can request an email or telephone call from an academic responsible for the teaching of this programme.
Complete the contact request form
Scholarships for 2018 entry
Our ambition is to inspire high achieving students from all backgrounds, to benefit from our outstanding teaching and cutting edge research facilities.
Inspiring Success Scholarship
The Inspiring Success Scholarship offers 100% off the full cost of tuition fees for selected unemployed and underemployed graduates, who obtained GCSE or A-level (or equivalent) qualifications from Hackney, Tower Hamlets, Newham or Waltham Forest.
East London Community Scholarship
The East London Community Scholarship offers 50% off the full cost of tuition fees for students who obtained GCSE or A-level (or equivalent) qualifications from Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets or Waltham Forest.
Excellence scholarship
The Excellence scholarship automatically awards high-achieving students 20% off the full cost of our master’s tuition fees, regardless of their full-time programme or nationality. To be eligible for this scholarship, students must have an upper-second class degree or equivalent qualification recognised by Loughborough University.
Alumni Bursary
The Alumni Bursary automatically awards graduates of Loughborough University 10% off the full cost of our master's tuition fees, regardless of their full-time programme or nationality.
Further details about the full range of scholarships we offer are available on our website.
The idea of the Specializing Master comes from the profound change of the Brand system, a change that has put into crisis the traditional communication systems.
The Specializing Master is aimed at those who wish to do creative work with contemporary professional skills according to the profound transformations that communication professions are facing in the transition from Advertising to the new Brand Communication System.
To prepare young designers to deal with this new scenario, creative communication projects for traditional and new media will be proposed, under the direction of Creative Directors of the most important Italian and international communication agencies.
During the Specializing Master, students will acquire the necessary skills to start a career as Art Director or Copywriter in communication agencies as Digital Art Director, Digital Copywriter, Content Creator, with the ability to interact with all the processes and professional figures within the workflows. During the lessons will be presented an overview of other professions that, in synergy with the creative department, contribute to the implementation of Brand Communication Projects such as Strategic Planner, Project Manager, Social Media Strategist, Community Manager The Tv Producer.
Be part of the merging sectors of marketing and communication by cultivating your future as a professional. The Master of Marketing Communications arms you with disciplinary-specific knowledge and interdisciplinary expertise that gives you the adaptive capabilities to thrive in this ever-changing profession.
As vocational program with an internship option, the Master of Marketing Communications integrates your skills in the marketing and communications disciplines by teaching you how to adapt to the changing industry of the digital age. Graduates emerge as creative and reflective practitioners equipped to face dynamic industry challenges with practical skills in content marketing, advertising, public relations and strategic communications.
Developed with industry experts, this program is co-taught by the Graduate School of Humanities and Social Sciences and Melbourne Business School.
Designed for those with a keen analysis of emerging technology and their impact on modern marketing and communications. If you want to understand theory and practice, the Master of Marketing Communications will teach you how to address opportunities across Australia, the Asia-Pacific region and the world. Explore cross-cultural communication and develop a range of professional skills, such as report writing, budgetary expertise and strategic leadership. Utilise your knowledge through a practical internship or group-based capstone experience, or conceptualise, plan and execute an independent, research project.
With a Master of Marketing Communications, you can enter professional fields including:
With 5–10 years’ experience, you can expect to progress to roles such as:
The MBA programmes at the Faculty of Business and Law are carefully designed to offer in depth knowledge of all critical business areas and functions. To succeed in business, you require more than just business skills. The Master of Business Administration (with CIPS accreditation) is a globally recognised postgraduate qualification for ambitious, motivated CIPS members seeking Chartered Status, through an accredited MBA.
This MBA is fully accredited by the Chartered Institute of Procurement and Supply (CIPS) permitting students upon successful completion to apply for Chartered Procurement and Supply Professional Status which is internationally recognised as the Advanced Professional level for procurement and supply chain. Those with Chartered Status will be recognised as leaders in the profession and will be much sought after individuals as it becomes more commonly required as a prerequisite to progression within the Logistics, Procurement and Supply chain sectors.
The MBA (with CIPS accreditation) is available to study by distance learning. This mode of study has been selected and tailored to meet the needs of practising senior or potential senior managers in the logistics, procurement or supply chain sectors.
Obtaining our MBA will support your career progression by developing your critical thinking and research skills which will enhance your business knowledge and understanding. The MBA (with CIPS accreditation) will improve management practice and equip you with essential leadership skills, confidence and competence to assist your industry and achieving your organisation’s objectives. You will think laterally, challenge convention and offer knowledge based solutions to business issues. You'll learn to think and operate differently which is essential in today’s global business arena.
The MBA (with CIPS accreditation) is great for networking. Throughout the programme, you'll study alongside professionals from a range of organisations, industries and countries exchanging experiences, insights and best practice. You'll join a community of influential tutors, business professionals and MBA alumni. Current staff and past MBA students from this university span the globe and offer extensive, diverse, cross cultural business experiences.
The programme has been designed to give you a thorough understanding of business and management processes, enabling you to develop your effectiveness as a practising manager and create opportunities for your organisation to improve on their performance.
The MBA (with CIPS accreditation) method of teaching is participative, enabling participants to consider issues in an organisation wide or total business context. Skills in analysing business and organisational problems are emphasised, as is the ability to recognise and exploit opportunities. The development of strategies and plans for business or departmental improvement is a major theme.
The CIM Introductory Certificate provides an internationally recognised qualification in marketing. We provide all the materials necessary to prepare you for this award as part of your course fees. In order to achieve this award, two CIM assessments must be successfully completed in addition to your MBA study.
PRINCE2® (Projects in Controlled Environments) is the internationally recognised project management programme. Online learning materials are provided as part of your course fees. Additional PRINCE2 assessment must be successfully completed in addition to your MBA study.
Students will have the opportunity to participate in the MBA business event (Brussels in 2014/15) in their first year. The MBA business event is optional and the cost should not exceed £250 for flights and accommodation (If travelling from the UK). Students normally allow an additional £250 for their expenses.
Please Note: Additional fees, over and above your course fees, will be payable for the optional elements, for example for travel and accommodation for the Business Event or by the examination or membership bodies for membership and assessments associated with the qualifications.
The programme can be undertaken anywhere in the world, as we use facilitative technologies to enable your engagement with the course team, fellow students and course materials. Normally, you will complete three blocks of 14 weeks study. You will be expected to interact with the course team in online activities and in significant additional study, learning and networking and to engage online in development activities associated with your achievement of the professional body memberships and awards. After the completion of the taught modules you will have a further nine months to complete your Business Research Project. The distance learning programme normally runs twice a year with September and February starts.
Per module you should expect to spend between 10/20 hours per week engaging with online activities and study through NILE as well as self-directed study time.
The programme has a combination of assessment involving practical work, essays, reports, case studies and examinations. The Business Research Project Procurement is a 15,000 word independent research project.
Our programmes combine all of the study of critical business areas and leadership skills with the extra value of additional recognition, qualifications and activities. We offer a unique combination of opportunities including:
*Optional – not included in course fees.
**Optional – membership and/or examination fees not included as part of course fees.
These can be varied by type and title, dependant on the organisation and region. Typically career opportunities will range from supervisory through middle management and up to board level appointments, of which a sample is contained below:
Middle Management
Board level
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