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Masters Degrees (Communications And Media)

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Unprecedented change in communications and media content, forms, technology and policy in the last decade has wide-ranging implications for business, politics, public administration and everyday life. Read more
Unprecedented change in communications and media content, forms, technology and policy in the last decade has wide-ranging implications for business, politics, public administration and everyday life. The Master of Communications and Media Studies builds your understanding of changing global contexts of media and communication practices. You will gain a critically informed understanding of key issues affecting the global communications industry focusing on the challenges posed by the emergence of digital media, globalisation and increasing levels of cross-cultural exchange. Industry engagement through guest speakers, internships, and opportunities for site visits in Australia and abroad will enhance your knowledge and professional competency.

As the most established program of its type in Australia, the Master of Communications and Media Studies has built up a long record of success. Ranked No.19 in the world in the QS World University Rankings by Subject for 2014, the program draws strongly on specialist expertise and focuses on fostering industry ready graduates.

The course is particularly relevant to those employed or seeking employment in communications and media industries (for instance, electronic journalism, policy formulation, public relations, or tourism marketing), as well as those who wish to expand their expertise for teaching purposes or further study.

You will be introduced to the latest developments and research in communications and media – including in social and online media – always with a view to "real world" application. Study units feature guest professional speakers in conjunction with industry focussed field trips to media outlets in Sydney, Melbourne and Shanghai.

In the Master of Communications and Media Studies course, you will have the opportunity to undertake industry internships in Australia and overseas. For example, students in our program have recently completed internships with the United Nations in New York and with Shandong Television in China.

Visit the website http://www.study.monash/courses/find-a-course/2016/communications-and-media-studies-a6003?domestic=true

Course Structure

The course is structured in three parts. Part A. Foundations for advanced communications and media studies, Part B. Core Master's study and Part C. Advanced expertise. All students complete Part B. Depending upon prior qualifications, you may receive credit for Part A or Part C or a combination of the two.

[Note that if you are eligible for credit for prior studies you may elect not to receive the credit.]

PART A. Foundations for advanced communications and media studies
These studies will introduce you to communications and media studies at advanced undergraduate or graduate level. They are intended for students whose previous qualification is not in a cognate field.

PART B. Core Master's study
These studies draw on best practices within the broad realm of communications and media studies practice and research to further your understanding of communications and media systems both locally and globally. Studies focus on the challenges posed by the emergence of digital media, globalisation and increasing levels of cross-cultural exchange.

PART C. Advanced expertise
The focus of these studies is professional or scholarly work that can contribute to a portfolio of professional development. You have two options.

The first option is a program of coursework study where you select the units to suit your own interests. This option includes the opportunity to undertake an internship in the field.

The second option is a 24 point research thesis. Students wishing to use this Masters course as a pathway to a higher degree by research should take this second option.

Students admitted to the course, who have a recognised honours degree in a cognate discipline including humanities or social sciences, will receive credit for Part C, however, should they wish to complete a 24 point research project as part of the course they should consult with the course coordinator.

For more information visit the faculty website - http://www.study.monash/media/links/faculty-websites/arts

Find out how to apply here - http://www.study.monash/courses/find-a-course/2016/communications-and-media-studies-a6003?domestic=true#making-the-application

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We welcome proposals for research in any area connected with media, communications, digital media, cultural theory and practice. We give priority to those with proposals for research within the areas of interest of . Read more

We welcome proposals for research in any area connected with media, communications, digital media, cultural theory and practice.

We give priority to those with proposals for research within the areas of interest of our staff.

Research degrees in this department have two elements:

  • the research work that you carry out individually under supervision
  • a programme of taught courses, which brings you into contact with other students within Goldsmiths

Supervisors and their students form loose research teams, sometimes on a joint basis with another group. When you apply, please indicate your intended research area and any preference for a particular supervisor.

You'll be assessed by a thesis and viva voce.

Find out more about research degrees at Goldsmiths

Research

Having celebrated its 35th anniversary in 2013, Goldsmiths’ Department of Media and Communications is one of the oldest and largest media departments in the UK. It is also unique in its diversity of approaches to, and articulations of, the disciplinary conjunctures around media and culture.

The department has equal research strengths in media and communications and in cultural studies research, in humanities and in social sciences approaches, and in theory- and practice-driven work. Its work spans a wide range of topics and modes of enquiry – from philosophical studies of technology and human life to sociological investigations of media production and use; from issues of identity, embodiment and becoming to post-feminism, queer theory and critical race studies; from global screen studies and transnational investigations of media and culture to news’ role in contemporary democracy.

The Department’s research falls into five main strands which make up our research groupings:

(1) Media and Democracy: building on the work of the Leverhulme programme on the media’s contribution to democracy, including the changing nature of journalism and political communication; studying globalisation in relation to issues of diaspora and nationhood 

(2) Economy, Culture and Communication: investigating communication and discourse in finance and financial media; everyday representations and understandings of the economy and economic life; creative labour, neoliberalism and organisational practices in the arts and cultural industries; the impact of the promotional professions (branding, PR, marketing) on the economy, culture and society

(3) Media Futures: bringing together humanities and social sciences approaches to understanding the changing role of media technologies and global media flows in society, economy and science 

(4) Gender, Feminism and Contemporary Cultures: connecting the long tradition of work within the Department on culture, representation, embodiment and affect to its specific strengths in gender, race, sexuality and labour in national and international contexts 

(5) Screen Cultures and Media Arts: consolidating the long-standing focus on screen cultures within the Department, as concentrated within the Leverhulme programme, combined with an exploration of media arts such as photography, video, digital imagining, sound and performance.

Many of the projects undertaken within the Department are collaborative in nature - such as the work conducted under the umbrella of Goldsmiths Leverhulme Media Research Centre, funded with a 2006 Leverhulme grant to study the design and significance of various contemporary media spaces. Members of the Department have also received funding from AHRC, British Academy, British Council, Carnegie Trust UK, Council for British Research in the Levant, ESRC, EPSRC, Guggenheim Foundation, Higher Education Academy, Hong Kong Research Grants Council, JISC, London Centre for Arts and Cultural Exchange, Media Trust and Open Society Foundation.

As well as working on collaborative projects, members of the Department have published many books with high-impact international presses, on a diverse range of topics: affect and emotion, artificial intelligence, bioethics, the body and experience, branding, broadcasting, democracy, film history, the future of journalism, media geographies, the mediation of power, post-feminism, postcolonial politics, sound and video cultures.

Members of the Department edit leading academic journals, including Body and SocietyCulture Machine and its sister project, Photomediations Machine), Global Media and CommunicationInternational Journal of Cultural StudiesSubjectivity and photographies.

Recent research projects

Find out more about research in the Department of Media and Communications

Skills & careers

We aim to develop students who are able to express themselves creatively and self-critically in theoretical and/or practice work. You'll develop research skills, presentation skills, an understanding of the workings of the media and their broad cultural and social impacts and an understanding of the pleasures of media consumption.



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The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology. Read more

The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology.

The established and exciting degree is designed to help you understand digital transformations in media, culture and society and apply this understanding in practice, in the media and creative industries and in further research. You will be equipped with skills that can be applied to current and future developments in digital media, social media, computing and other aspects of technology.

The MA in Digital Media educates aspiring media practitioners and academics as well as early and mid-career professionals who seek to reflect on their roles in a structured and stimulating learning environment designed to give all students up-to-the-minute knowledge of digital media and the skills to apply that knowledge to future developments.

The MA offers two pathways:

Pathway 1 is a theory programme where you learn about developments in digital media and technology from a wide range of perspectives

Pathway 2 is a theory and practice programme where you can explore transformations in media, culture and society through the practice of contemporary digital communication. You will work with one or more of the following to create installations, apps and single- and multi-screen work that's responsive to the continually changing digital landscape:

  • Animation
  • Photography
  • Video and other forms of moving image
  • Software and web design
  • Hybrid forms of image making

Acclaimed academics and practitioners

Benefit from the experience and expertise of one of the world’s leading media and communications departments. The programme is co-convened by Professor Joanna Zylinska and Daniel Rourke, and you will be taught by theorists and practitioners of international standing.

Work placements and internships

The MA in Digital Media regularly attracts offers of work placements and internships. In the past these have come from GoogleThe Science Museum and N1creative.com. There is also £6,000 bursary available for UK students studying this course. Find out more about the Stationers' Postgraduate Bursary Scheme on our departmental awards page.

Facilities

Our students have access to state-of-the-art facilities including well-equipped lecture and seminar rooms, exhibition spaces, computer facilities and digital media suites.

The department is also currently host to the renowned philosopher of media and technology, Bernard Stiegler and students will have access to his modulein Media Philosophy as well as priority access to the innovative and popular option After New Media. Designed to complement the MA in Digital Media, this course provides a framework for thinking about the current media environment as well as future forms of human and computer interaction.

An established record

The MA in Digital Media has been redefining media theory and practice since 2004. Our students become proficient in:

  • the history, sociology and philosophy of digital media
  • the application of critical conceptual skills to specialist areas and future forms of media
  • multimedia skills in image making (photography, video, animation, graphic art) script writing, journalism and documentary 

MA Digital Media students have access to the pioneering option ‘After New Media’, currently a non-assessed online module which explores the themes of self mediation, ethical mediation and intelligent mediation, and develops a framework for thinking about 'life' after new media. As well as accessing a series of podcasts, students are offered reading groups and a masterclass with Professor Sarah Kember co-author of the book Life After New Media on which the course is based.

Modules & structure

Overview

The programme consists of:

  • Two compulsory core modules
  • Pathway 1 - between two and four option modules (worth 60 credits) OR
  • Pathway 2 - a two-term practice block (worth 30 credits) and either one or two option modules (worth 30 credits)
  • The dissertation or the practice/theory project

Core modules

Assessment

Seen take-home paper; essays; dissertation or practice/theory project and other production work for image-making.

Skills

We provide graduates with skills that are cutting edge: in the critical analysis and/or creative production of digital media; in the disciplinary knowledge and conceptual frameworks necessary for current and future forms of media and technology; in the awareness of how digital media and technologies are re-shaping society from the ways we communicate (through social media and web 2.0) to the increasingly ‘smart’ environments in which we live.

Careers

Our programme provides a theory and practice pathway and prepares students for work in the following areas:

  • media and creative industries; advertising, marketing and PR (graduates of the MA Digital Media have found work with Virgin Media, Google, the BBC and other leading organisations worldwide)
  • research and academia (graduates from this programme have gone on to study for PhD degrees in higher education institutions around the world and also here with us)
  • media production and new media art (graduates have exhibited, published and produced work in photography, journalism, TV, documentary, film and multimedia)


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This MA looks at contemporary changes in media and communications, by putting into perspective the transformations that affect the way people live and work, national and international institutions evolve, and how cultural practices develop. Read more

This MA looks at contemporary changes in media and communications, by putting into perspective the transformations that affect the way people live and work, national and international institutions evolve, and how cultural practices develop.

This programme's internationally acclaimed and comparative approach to the events, issues and debates of our times is particularly suited for those interested in exploring the bigger picture as well as the nitty-gritty of transformations in media and communications and their impact on culture, society and politics.

Its cutting-edge and interdisciplinary approach to postgraduate learning, independent study, and life skills provides you with the analytical skills, conceptual knowledge and practical understanding of the real and imagined shifts that are taking place in – and through – the media industries, everyday life online and on the ground at home and abroad. 

The Masters attracts budding scholars, media practitioners, activists, and advocates from many regions, with a variety of educational and professional backgrounds.

It's particularly suitable for those wanting to move their knowledge and analytical skills up a level for further study as well as for those who have experience of studying or working in the media and cultural sectors, non-profits and other third sector organisations, alternative media, the arts, grassroots and international advocacy and activism.

The programme achieves these goals by:

  • exploring the challenges traditional media sectors face as news, entertainment, and services go global and converge on the web
  • critically studying the past, present, and future of the internet and information and communications technologies
  • examining changes to communicative cultures, media production, and services in a ‘post-Web 2.0’ context
  • thinking about how ordinary people, businesses, governments, and multilateral institutions (mis)use ICT
  • looking more closely at how local communities, governments, and transnational corporations look to influence media futures
  • researching differences in how people, cultures, and countries access and use media and communicate across borders
  • debating the implications of the digital divide, media censorship, and digital surveillance by governmental and commercial agencies
  • reading, watching, and hearing how artists, creative entrepreneurs, power elites and ordinary people respond to technological and social change

The Programme Director is Professor Marianne Franklin. Lecturers, guest speakers, and research students on this programme are affiliated to the Centre for the Study of Global Media and Democracy, the School of Mass Communications at Texas Tech University (USA), the United Nations Internet Governance ForumEdinburgh Law SchoolLe Monde diplomatique, a number of international NGOs, activist and advocacy groups, international academic and media networks.

Modules & structure

The programme is broken into three parts:

  • core modules
  • option modules (where students can devise their own specialisations)
  • dissertation

The themes covered may vary from year to year, depending on research developments and staff availability.

Along with two compulsory (core) modules, research skills module, and a research dissertation, you can choose from a range of theory and practice option modules from Media & Communications as well as other Goldsmiths departments.

Distinguishing Features: this programme's content, structure, and assessment takes an interdisciplinary and innovative approach to:

  • reading, thinking and articulating challenging ideas
  • conducting individual and collaborative research
  • accessing and contributing to current debates
  • incorporating practitioner and activist perspectives
  • teaching and learning that is both research-led and student-inspired
  • supporting excellence in individual and group projects 

Activities: Based on an interactive communication model of learning and teaching, the core programme is organised around lectures, participatory workshops, student presentations, written work, informed debates.

  • It features guest speakers from around the world and various media and communications domains.
  • It involves students in creating their own media-based projects, such as our prize-winning live Video Conference event with international partners.
  • It looks to foster original research dissertation work, formal presentation and collaborative skills.
  • It provides instruction in the fundamentals of designing and successfully completing an independent research dissertation project alongside one to one supervision and workshops

On completing this programme you will be able to (re)enter the workplace, return to your creative pursuits, activism, or advocacy project or, if you wish, continue onto further research with up-to-date knowledge about the facts and fictions around these trends.

Core modules

You also take: 

Research Skills (60 credits)

As an integral part of successfully completing the Dissertation component, students take part in a two-term Research Skills module. Here we cover topics such as: 

  • research design and planning - from start to finish
  • deciding on a topic/research question formulation
  • finding and using the literature at an advanced level
  • selected data-gathering and analysis across the arts, humanities, and social science spectrum
  • academic thinking, writing, and presentation
  • citation formats, ethics that matter, and the theory-method relationship from several angles
  • coping with stress, being creative, and originality

By term’s end students will be fine-tuning their individual research projects, contributing to our study of these themes in class presentations. Workshops and one to one supervision will provide further support for students until the end of the summer teaching term.

We offer a wide range of option modules each year. 

Assessment

Individual and group presentations; live video/web conferences, examined essays and research papers; qualitatively assessed assignments and discussion leading; dissertation.

Careers

Graduates from this programme find work and excel in a number of domains:

  • national and global media corporations
  • government departments
  • global news & broadcasting
  • online media
  • PR and advertising
  • NGOs and non-profits
  • intergovernmental organizations
  • the entertainment industry
  • the arts and cultural sectors

Alumni have found work with the BBC world service, Globo corporation, Carnegie Foundation, European parliament and European Commission, CCTV, NBC, Google, Microsoft, NGOs (eg Greenpeace, Global Partners) and charities (eg Dementia UK), newspapers (eg in South Korea, Brazil, Slovenia, China), alternative media and advocacy networks, museums, theatres and art gallerires, online national and international media outlets (eg Chinese, indigenous Taiwanese), PR and marketing around the world.

Other alumni have continued on to PhD programmes, at Goldsmiths and elsewhere. Many have been successful in gaining research scholarships and funding to further their academic and practitioner careers.



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The Master of Research (MRes) degree prepares you for study at MPhil/PhD level. We welcome proposals for research in any area connected with media, communications, and cultural theory and practice. Read more

The Master of Research (MRes) degree prepares you for study at MPhil/PhD level.

We welcome proposals for research in any area connected with media, communications, and cultural theory and practice.

The programme combines taught modules in research methodology with a 20,000-word dissertation, and offers advanced-level training to appropriately qualified students. 

We give priority to those with proposals for research within the areas of interest of our staff.

You will be assessed through your research dissertation, and a portfolio of two essays.

Research

Having celebrated its 35th anniversary in 2013, Goldsmiths’ Department of Media and Communications is one of the oldest and largest media departments in the UK. It is also unique in its diversity of approaches to, and articulations of, the disciplinary conjunctures around media and culture.

The Department has equal research strengths in media and communications and in cultural studies research, in humanities and in social sciences approaches, and in theory- and practice-driven work. Its work spans a wide range of topics and modes of enquiry – from philosophical studies of technology and human life to sociological investigations of media production and use; from issues of identity, embodiment and becoming to post-feminism, queer theory and critical race studies; from global screen studies and transnational investigations of media and culture to news’ role in contemporary democracy. 

The Department’s research falls into five main strands which make up our research groupings:

(1) Media and Democracy: building on the work of the Leverhulme programme on the media’s contribution to democracy, including the changing nature of journalism and political communication; studying globalisation in relation to issues of diaspora and nationhood 

(2) Economy, Culture and Communication: investigating communication and discourse in finance and financial media; everyday representations and understandings of the economy and economic life; creative labour, neoliberalism and organisational practices in the arts and cultural industries; the impact of the promotional professions (branding, PR, marketing) on the economy, culture and society

(3) Media Futures: bringing together humanities and social sciences approaches to understanding the changing role of media technologies and global media flows in society, economy and science 

(4) Gender, Feminism and Contemporary Cultures: connecting the long tradition of work within the Department on culture, representation, embodiment and affect to its specific strengths in gender, race, sexuality and labour in national and international contexts 

(5) Screen Cultures and Media Arts: consolidating the long-standing focus on screen cultures within the Department, as concentrated within the Leverhulme programme, combined with an exploration of media arts such as photography, video, digital imagining, sound and performance.

Many of the projects undertaken within the Department are collaborative in nature - such as the work conducted under the umbrella of Goldsmiths Leverhulme Media Research Centre, funded with a 2006 Leverhulme grant to study the design and significance of various contemporary media spaces. Members of the Department have also received funding from AHRC, British Academy, British Council, Carnegie Trust UK, Council for British Research in the Levant, ESRC, EPSRC, Guggenheim Foundation, Higher Education Academy, Hong Kong Research Grants Council, JISC, London Centre for Arts and Cultural Exchange, Media Trust and Open Society Foundation.

As well as working on collaborative projects, members of the Department have published many books with high-impact international presses, on a diverse range of topics: affect and emotion, artificial intelligence, bioethics, the body and experience, branding, broadcasting, democracy, film history, the future of journalism, media geographies, the mediation of power, post-feminism, postcolonial politics, sound and video cultures.

Members of the Department edit leading academic journals, including Body and SocietyCulture Machine and its sister project, Photomediations Machine), Global Media and CommunicationInternational Journal of Cultural StudiesSubjectivity and photographies.

Recent Research Projects

Skills & careers

The Department of Media and Communications aims to develop students who should be able to express themselves creatively and self-critically in theoretical and/or practice work. 

You'll also develop: 

  • an understanding of the workings of the media and their broad cultural and social impacts
  • an understanding of the pleasures of media consumption

Find out more about employability at Goldsmiths.



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From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA. Read more

From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA.

Right now the roles within public relations, advertising and marketing are converging. So this MA isn’t about studying ads – it’s about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape. 

At its core this masters looks at how we can better serve society by improving communications across these disciplines, and how we can develop as professionals who can adapt within a challenging media world. You’ll learn how to reflect on the intellectual theories of the past and apply them to the present, so you plan the first decade of your career.

The questions we explore

We want you to understand the power struggles that exist between these three professions so we look at public relations, advertising and marketing as inter-related disciplines, drawing on theoretical and professional debates around issues such as globalisation and homogenised consumption. We also discuss current industry expectations looking at the crossovers that exist between creativity, management and strategy.

We’ll tackle some of the big things that are changing when it comes to the way the world works - aspects such as globalisation, the control of knowledge, digital technologies, and the way content is created. You’ll also get an introduction to media and cultural theory, which lies at the intersection between the promotional professions, media and society.

The processes we use

This is a theory-based programme, but it also offers vocational elements, so you can take practice-based options in subjects ranging from online journalism and social media campaigning, to design methods and media law and ethics. You'll also get the latest insights from industry professionals across a range of sectors through our visiting speaker series in the Spring.

The approach we take

We take fields such as sociology, anthropology media and cultural studies to understand how public relations, advertising and marketing get together, where they overlap and where the tensions lie. This means we might take an anthropological perspective on how the promotional professions work together to develop a product – not just in terms of its messaging – but in terms of how it was conceived and came to market in the first place.

It’s important to mention that this isn’t a business studies-style MA; it’s a rigorous, academic programme investigating promotional workers and their use of media in today’s campaigns and debates. 

Modules & structure

Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.

Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.

Core modules

Option modules

We offer a wide range of option modules each year. Below are some examples of modules that are currently running. For a full list, please contact the Department of Media and Communications.

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills & careers

From account executives to digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.

Find out more about employability at Goldsmiths



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Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. Read more
Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This course addresses those needs and is designed to provide you with skills in interactive media content creation, interactive design, digital media production,social media management, digital media project and account management. In the most recent (2014-15) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

More about this course

This professionally-oriented course will appeal to graduates with an interest in digital media, experienced professionals from the design, media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective digital media project management, digital audiences and audience research, social media management, digital media strategy, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software.

You will learn how to:
-Assess and select the appropriate tools to produce a digital media project
-Produce digital media projects using the appropriate software applications
-Research and analyse the current issues and future developments in digital media, social media, media communications and e-solutions
-Manage digital media projects and production teams
-Produce digital media and social media strategies
-Appreciate the complexity of the international digital media and creative industries and communicate effectively in a media professional environment
-Apply research, design and management skills to the production of new media projects

Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Digital Media Project Management (core, 20 credits)
-Principles of Digital Media (core, 20 credits)
-Digital Media Dissertation (alternative core, 60 credits)
-Digital Project (alternative core, 60 credits)
-Accredited Work-Based Learning in the School of MCC (option, 20 credits)
-Advanced English for Masters Studies (option, 20 credits)
-Digital Media Strategy and Consultancy (option, 20 credits)
-Digital Storytelling (option, 20 credits)
-Digital Video Production (option, 20 credits)
-Globalisation (option, 20 credits)
-Interaction Design (option, 20 credits)
-Multimedia Journalism (option, 20 credits)
-Web Design (option, 20 credits)

After the course

The course is particularly suited to students looking to work in: web design; UX design, interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; digital media strategy, training and research in related fields; electronic publishing; online journalism and broadcasting; administration, management and research in digital media, digital advertising and marketing and digital information industries.

Moving to one campus

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas. Read more
We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas: political parties and campaigns, interest groups, social movements, activist organisations, news and journalism, the communication industries, governments, and international relations.

In the New Political Communication Unit at Royal Holloway, University of London, we believe the key to making sense of these chaotic developments is the idea of power—how it is generated, how it is used, and how it shapes the diverse information and communication flows that affect all our lives.

This unique new Masters degree, which replaces the MSc in New Political Communication, is for critically-minded, free-thinking individuals who want to engage with the exciting intellectual ferment that is being generated by these unprecedented times. The curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings.

While not a practice-based course, the MSc Media, Power, and Public Affairs is perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally. These include advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, and public diplomacy, to name but a few. Plus, due to its strong emphasis on scholarly rigour, the MSc in Media, Power, and Public Affairs is also the perfect foundation for a PhD in political communication.

You will study a mixture of core and elective units, including a generous choice of free options, and write a supervised dissertation over the summer. Teaching is conducted primarily in small group seminars that meet weekly for two hours, supplemented by individual tuition for the dissertation.

This course is also offered at Postgraduate Diploma level for those who do not have the academic background necessary to begin an advanced Masters degree. The structure of the Diploma is identical except that you will not write a dissertation. If you are successful on the Diploma you may transfer to the MSc, subject to academic approval.

See the website https://www.royalholloway.ac.uk/politicsandir/coursefinder/mscpgdipmediapowerandpublicaffairs.aspx

Why choose this course?

- be taught by internationally-leading scholars in the field of political communication

- the curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings

- perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally

- a unique focus on the question of power and influence in today’s radically networked societies.

On completion of the programme, you will have:
- advanced knowledge and critical understanding of key concepts, theoretical debates, and developments in the field of political communication

- advanced knowledge of the texts, theories, and methods used to enhance understanding of the issues, processes, and phenomena in the field of political communication

- advanced knowledge and critical understanding of research methods in the social sciences

- a solid foundation for a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally, or for a PhD in any area of media and politics.

Department research and industry highlights

- The New Political Communication Unit’s research agenda focuses on the impact of new media and communication technologies on politics, policy and governance. Core staff include Professor Andrew Chadwick, Professor Ben O’Loughlin, Dr Alister Miskimmon, and Dr Cristian Vaccari. Recent books include Andrew Chadwick’s The Hybrid Media System: Politics and Power (Oxford University Press, 2013), Cristian Vaccari’s Digital Politics in Western Democracies: A Comparative Study (Johns Hopkins University Press), and Alister Miskimmon, Ben O’Loughlin, and Laura Roselle’s, Strategic Narratives: Communication Power and the New World Order (Routledge, 2013). Andrew Chadwick edits the Oxford University Press book series Oxford Studies in Digital Politics and Ben O’Loughlin is co-editor of the journal Media, War and Conflict. The Unit hosts a large number of PhD students working in the field of new political communication.

Course content and structure

You will study four core course units (chosen from a total of six options), two elective units, and write a dissertation over the summer. Course units include one of three disciplinary training pathway courses, a course in research design, analysing international politics, and specialist options in international relations.

Students studying for the Postgraduate Diploma do not undertake the dissertation.

Core course units:
Media, Power, and Public Affairs: You will examine the relationship between media, politics and power in contemporary political life. This unit focuses on a number of important foundational themes, including theories of media effects, the construction of political news, election campaigning, government communications and spin, media regulation, the emergence of digital media, the globalisation of media, agenda setting, and propaganda and the role of media in international affairs. The overarching rationale is that we live in an era in which the massive diversity of media, new technologies, and new methodologies demands new forms of analysis. The approach will be comparative and international.

Internet and New Media Politics:
 Drawing predominantly, though not exclusively, upon specialist academic journal literatures, this course focuses on a number of important contemporary debates about the role and influence of new technologies on the values, processes and outcomes of: global governance institutions; public bureaucracies; journalism and news production; representative institutions including political parties and legislatures; pressure groups and social movements. It also examines persistent and controversial policy problems generated by digital media, such as privacy and surveillance, the nature of contemporary media systems, and the balance of power between older and newer media logics in social and political life. By the end of the course students will have an understanding of the key issues thrown up by the internet and new media, as well as a critical perspective on what these terms actually mean. The approach will be comparative, drawing on examples from around the world, including the developing world, but the principal focus will be on the politics of the United States and Britain.

Social Media and Politics: This course addresses the various ways in which social media are changing the relationships between politicians, citizens, and the media. The course will start by laying out broad arguments and debates about the democratic implications of social media that are ongoing not just in academic circles but also in public commentary, political circles, and policy networks—do social media expand or narrow civic engagement? Do they lead to cross-cutting relationships or self-reinforcing echo chambers? Do they hinder or promote political participation? Are they useful in campaigns or just the latest fashion? Do they foster effective direct communication between politicians and citizens? Are they best understood as technologies of freedom or as surveillance tools? These debates will be addressed throughout the course by drawing on recent empirical research published in the most highly rated academic journals in the field. The course will thus enable students to understand how social media are used by citizens, politicians, and media professionals to access, distribute, and co-produce contents that are relevant to politics and public affairs and establish opportunities for political and civic engagement.

Media, War and Conflict:
The post-9/11 global security situation and the 2003 Iraq war have prompted a marked increase in interest in questions concerning media, war and conflict. This unit examines the relationships between media, governments, military, and audiences/publics, in light of old, new, and potential future security events.

Introduction to Qualitative Research Methods in Politics and International Relations:
 You will be provided with an introduction to core theories and qualitative approaches in politics and international relations. You will examine a number of explanatory/theoretical frameworks, their basic assumptions, strengths and weaknesses, and concrete research applications. You will consider the various qualitative techniques available for conducting research, the range of decisions qualitative researchers face, and the trade-offs researchers must consider when designing qualitative research.

Dissertation (MSc only): The dissertation gives you the opportunity to study an aspect of Media, Power, and Public Affairs in depth. You will be assigned a dissertation supervisor and the length of the piece will be 12,000 words.

Elective course units:
Note: not all course units are available every year, but may include:
- Politics of Democracy
- Elections and Parties
- United States Foreign Policy
- Human Rights: From Theory to Practice
- Theories and Concepts in International Public Policy
- Contemporary Anglo-American Political Theory
- Transnational Security Studies
- Conflict and Conflict Resolution in the Middle East
- The Law of Cyber Warfare
- Comparative Political Executives
- European Union Politics and Policy
- International Public Policy in Practice
- Sovereignty, Rights and Justice
- Theories of Globalisation
- Introduction to Quantitative Research Methods in Politics and International Relations

Assessment

Assessment is carried out by coursework and an individually-supervised dissertation.

Employability & career opportunities

Advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, public diplomacy, PhD research.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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For over 25 years this MA has been actively interrogating the way the mediated world works. Discover the many roles of media and communications in your life and identity, across institutions and organisations and into wider cultures and societies through this pioneering programme. Read more

For over 25 years this MA has been actively interrogating the way the mediated world works. Discover the many roles of media and communications in your life and identity, across institutions and organisations and into wider cultures and societies through this pioneering programme.

There has never been a more exciting time to study media and communications. The digital age has transformed our experiences from shopping, to chatting to friends, to searching out information, to political activism. Our mediated worlds impact upon the rhythms and rituals of our daily lives changing the way we think about things, the way we create things, even the way we conceive of ourselves.

We are deeply entangled with media, in all their forms; One of our core concerns on this masters is to work out what the role the media play in the ways we live together – to provide a critical appraisal of our mediated existences. What does it mean to live in a digital age? 

The questions we ask

Challenging assumptions is at the core of this course. We want rich, complex answers formed through theoretical and empirical work. To get to these we ask demanding questions. What happens to personal relationships in digital media environments? How do people affected by disasters use social media and other media to recover? How do the media influence our lives as citizens and our own (as well as others) political decisions? What should be the future of public service broadcasting? Do social media enable new forms of protest and political action?

Together we look at these kinds of issues to establish how the media are implicated in different aspects of life and the way the world functions.

The processes we use

We encourage you to look at issues holistically. Alongside lectures and seminars we run workshops, screenings and cultural trips to encourage you to explore the role of the media in our lives as widely as possible – from the individual and organisational level to corporations, the state, and the market across both the public and private sectors.

This is a theory-driven MA, but you also have the opportunity to do a practice option in a range of areas including Journalism, Campaigns and Design, and the Screen School. Plus you get the chance to apply your knowledge to a subject that ignites your interest and do your own independent research as part of your dissertation. From how people mediate the self through body piercing to how we form intimate relationships through social media, your dissertation topic is entirely up to you.

The approach we take

Every year we’re changing the content to relate to existing issues so we’ll always be working on what’s current. We take a collaborative approach, bringing in many different intellectual ideas and calling upon a whole range of ways of thinking which have been traditionally compartmentalised.

Modules & structure

A core module will introduce you to media and communications theory, and will enable you to develop and explore interdisciplinary perspectives on the study of contemporary cultural processes.

You choose 90 credits of options, at least 60 of which must be offered by the Department of Media and Communications.

You will also complete a dissertation based on independent research, which is supported by a module in research skills training.

In addition to the required core and option modules, a strong emphasis is placed on student participation in the research culture of the department and College.

Core module

We offer a wide range of option modules each year. Please visit the website for more information

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills & careers

Graduates from this degree go into advertising, marketing and public relations, broadcasting and print media, social media, NGOs and intergovernmental organisations as well as the arts and heritage sector. Many of our graduates also move into research to apply the rigour of theoretical study to problems they encounter in their everyday lives. 

Find out more about employability at Goldsmiths



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This well-established postgraduate course is taught as an intensive year-long programme and offers students an interdisciplinary approach to the study of new media and communications practices. Read more

About the course

This well-established postgraduate course is taught as an intensive year-long programme and offers students an interdisciplinary approach to the study of new media and communications practices.

It aims to explore:

How does the media shape culture and society?
What role does the media play in people's lives?
Is the media creating a global culture?
Are audiences now producers?
Do social networking sites influence personal communication?
Are young people disconnected from traditional politics?

The Media and Communications course focuses on the rapid changes in global media and communications and their social and cultural consequences within an international context.

Students have the opportunity to meet professionals working in the broadcast, advertising and marketing industries and we also organise field trips (e.g. to the BBC TV Centre).

The Master’s course combines theoretical and empirical study of the media including issues of media audiences together with the study of developments in information and communication technologies.

The department scored highly in the 2008 RAE exercise with a rating that made it the top department of its size in the UK. We have a long tradition of research in Sociology and Communications and all of our staff are research active.

Aims

The course will meet the needs of advanced students with backgrounds in media, sociology and other relevant disciplines.

The course is also perfectly suited for professionals in the communications/broadcast industry seeking to gain a more sociologically informed understanding of those industries.

Course Content

The MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory modules:

Dissertation in Media and Communications
Issues and Controversies in Media and Communications
Qualitative Methods in Social and Cultural Research
Making Web Cultures
The Creative Industries
Media Audiences
Principles of Media Research
Media, Body and Society

Teaching

Taught modules of the MSc Media and Communications are delivered via traditional lecture/seminar format along with other workshops and set activities. Students may be required to keep diaries of media consumption, contribute to online blogs and engage in critical analysis of visual media.

Assessment

Assessment is by a mixture of essays, report writing, blog entries and online group work. Students also complete a 15,000 word dissertation.

Special Features

This postgraduate course is taught by leading academics in Sociology and Communications. Throughout our research we aim to tackle core theoretical questions and also engage with the international community and relevant groups of practitioners in industry, government and the wider public.

Where possible we invite professionals who are working in the media and broadcast industry (advertising and marketing; television documentary and different PR organisations) to come and talk to our MSc students and offer careers advice. We have also organised a field trip to BBC Television Centre in West London. Students are invited to our academic research seminar programme and to attend our social events.

We offer additional bespoke workshops and lectures to enhance students' employability skills, including ‘pitching yourself to employers’.

All students can benefit from our programme of workshops and informal ‘drop in’ sessions on information literacy to enhance academic writing skills.

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This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media. Read more

About the course

This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media.

The field of public relations has grown dramatically in the past 20 years and this has had profound implications for the media and other institutions that rely on the media to disseminate knowledge.

This course will investigate the rise of public relations and its links with global media institutions from historical perspectives and in relation to the contemporary media landscape. It will offer a critical examination of the role of PR in the mediation of power as well as the role of public relations in a range of media arenas.

You will be encouraged to reflect critically and theoretically on the function of PR in relation to: the role of the media in political communication, media policy, celebrity culture, film marketing, alternative media, media campaigning, and new media technologies.

You will be offered the opportunity to plan PR campaigns and reflect on their role in the knowledge economy.

This combination will provide you with the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work ethically in PR at an international level.

Aims

You will gain an advanced knowledge of the relevant theories of public relations which explain and debate its significance.

You will learn about the history of the role of public relations in the media.

You will acquire an advanced understanding of the functioning of public relations in the contemporary media.

You will gain the knowledge and skills necessary to undertake advanced scholarly research in the field of media and public relations.

You will be able to reflect critically on public relations practices within media organisations and to reflect intellectually on their PR practice.

You will develop the knowledge and skills necessary for the ethical development of your career in Media PR.

Course Content

The MA consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory modules:

Public Relations Propaganda and Spin
Key Issues in Media and Public Relations
Building a PR Campaign
Media Marketing and Public Relations

Optional modules:

Media and Public Relations Major Project 1
Media and Public Relations Major Project 2

Teaching

The Media and Public Relations MA is taught through lectures, seminars, workshops, screenings and industry speakers.

Assessment

The MA will be assessed through a combination of essays, reports, case studies, campaign design and a dissertation.

Special Features

The academic study of public relations and the media is very new and this MA puts us at the forefront of this development. Most of the MAs in Britain either focus on corporate public relations and are either predominantly practical or are theoretical courses that sit within more traditional mass communications curriculum and focus on the important area of political communications and the news media. Our
MA is innovative because it combines theory and practice.

Also innovative is our combined examination of the impact of public relations on the media and the use of public relations practices within media organisations including film, TV and other news organisations, with particular reference to their promotional cultures. This provides students with a broad and advanced understanding of the relationship between public relations and the media.

We have experts teaching on the course with both theoretical and practical experience.

This programme has grown out of the research interests and expertise of the team, giving it a distinctive character.

The focus on PR within the media will range from that of large corporations to smaller-scale, alternative forms including ‘DIY’ practices employed directly by lower-budget producers via social media and other online channels, key areas of contemporary development in PR and marketing more generally.

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About the MSc programmes. This programme offers an intensive, year-long exploration of a wide range of contemporary issues in media and communications. Read more

About the MSc programmes

This programme offers an intensive, year-long exploration of a wide range of contemporary issues in media and communications.

It aims to provide a broad-based understanding of the development and forms of media and communications in relation to political economy, regulation and power, production and organisation, processes of mediation and influence, communication content and audience response. It offers an up-to-date engagement with diverse theoretical, conceptual and empirical developments in research on media and communications through a mix of compulsory and optional courses and an independent research project.

We attract students from a diverse range of backgrounds, often including professional experience working in media and communications-related fields. Indeed, the opportunity for cross-cultural meetings and exchange of ideas among the student body is a valuable feature of studying within the Department.

Research Track

The research track provides advanced research training, enhancing your methodological and analytical skills. It is particularly suited to students wishing to undertake MPhil/PhD degrees or pursue research-related careers.

Graduate destinations

On graduating, our students enter a variety of careers in the UK and abroad, including broadcasting, journalism, advertising, new media industries, political marketing, market research, regulation and policy, media management and research in both the public and private sectors.

Further information on graduate destinations for this programme



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The MA in Journalism & Media Communication aims to bridge theory and practice in a dynamic interplay as the programme works to develop a wide ranging portfolio of skills. Read more
The MA in Journalism & Media Communication aims to bridge theory and practice in a dynamic interplay as the programme works to develop a wide ranging portfolio of skills. Staff teaching on the modules will be drawing synergies between various Media subjects. There will also be a focus on current media practice and the technologies of convergence exploring the impact of digital environments on the communications industries.

The course aims to develop professional and academic skills in the area of Journalism and Media Communications. Therefore, the programme will explore how to make communication more effective in professional settings by looking at magazine journalism and its associated business models, internal and external corporate communications, the impact of technology on the communications industries, and developing an understanding of ethical responsibilities and current legislation for media professionals. To offer more flexibility and to allow particularly international students to explore journalism and media production on a global scale, we also offer a choice module ‘International Journalism Trends’, which gives students the opportunity to develop a deeper insight into the theoretical and cultural framework of media and journalism.

During the course you will develop the theoretical knowledge as well as the practical writing and technical skills necessary for operating effectively in a professional media environment. Employability is a key characteristic of the programme, so you are given choice of taking an optional work placement instead of a dissertation as your final project.

Why choose this course?

In the media industry we are witnessing the advent of a new paradigm. It is one that thrives on inter-disciplinary collaboration. In this new world, social media, public relations and magazine stories rub shoulders, complement and indeed, often deliberately, inspire each other. This calls for a new breed of communications professional - the 'multi-skilled practitioner'. This new paradigm focuses on how best to create content and increasingly involves engaging audiences and media practitioners in dialogue. In this contemporary media environment social media, PR and magazine journalism are increasingly overlapping and this MA programme aims to address these synergies.

Professional Accreditations

The Mass Media Communications group is made up of academics who have professional experience of print, web design, journalism and PR and this will lend the programme a currency and employability edge that will attract students. In addition, the MA will seek professional recognition with the Periodicals Training Council (PTC), the lead body for best practice in training and development and people management for the magazine and business media industry.

Careers

This programme will enable you to work in a variety of occupations from Marketing Communications and PR to magazines and web publications.

Teaching methods

The Media group is made up of academics who have professional experience of print, web design, journalism and PR, which lends the programme a currency and employability edge.

Teaching on this course takes mostly place in 3-4 workshops + additional online activities depending on the module.

Work Placement

This module will give students the opportunity to work in a professional environment and put into practice the knowledge and skills developed over the year. Students will be typically be expected to have spent a minimum of 20-25 days on an internship or on a work experience placement. After completing the work placement, students will write a 3.500 word report and give a short presentation reflecting on his or her experience.

Structure

Core Modules
-Communications Technologies
-Corporate Communication, PR and Advertising Practice
-Research Methods 1: Critical and Theoretical Debates B
-Research Methods 2: Advanced Research Skills B
-Writing for Magazines and Understanding the Magazine Business

Optional
-Dissertation/Extended Project
-Work Placement

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This new Masters degree from the world ranking Department of Journalism and Mass Communications aims to equip students with the skills, knowledge and strategic approach to develop and analyse social change campaigns, with a particular focus on the role of communications and the media. Read more
This new Masters degree from the world ranking Department of Journalism and Mass Communications aims to equip students with the skills, knowledge and strategic approach to develop and analyse social change campaigns, with a particular focus on the role of communications and the media. Now in its second year, this is the only MA of its kind in the UK.

This innovative course builds on our close links with leading campaigners and communicators in London's vibrant social change sector. An advisory panel, with representatives from Amnesty UK, Campaign Bootcamp, FairSay, Friends of the Earth, NCVO, RIBA, WaterAid and The National Council of Voluntary Organisations among others, will ensure we always reflect the skill sets in demand and deliver an exciting learning experience. A limited number of work placements and internships will be available.

The course is aimed at those with some experience or interest in social change, the media, and communications or campaigns within not for profit organisations. The course will help you improve your practical skills, develop a deep understanding of the theories and frameworks that underpin and shape campaign communications, and enjoy the space to reflect critically on current and past practice. It is designed to help you start, or progress, a career in charity, pressure group or public sector campaign communications. It may also be of interest to those working in corporate social responsibility.

The course team has extensive experience both in developing social change campaigns and in academic research into the connections between media and social change. The course is jointly led by Michaela O’Brien and Dr. Anastasia Kavada with additional teaching by practitioners and members of CAMRI. It is taught at our campuses in the West End of London, and also at the Harrow campus.

The course offers a number of delivery modes to suit the different needs of students and can be taken as either part-time or full-time.

There are three core modules. The first develops practical planning and campaign communications skills; the second considers media and activism theories; and the third combines theory with practice, reflecting on applying concepts like power and ethics within the setting of campaign communications. Each module has assessments – e.g. essays, campaign plans, reflective blogs, debates and presentations - rather than exams.

These three core modules make up the Postgraduate Certificate.

Students can take another three modules - chosen from a very wide range of options including practical media and content production skills; diversity issues; development and policy; social media; theories of communication and more - to complete a Postgraduate Diploma.

Students wanting to take the Masters course also complete either a 15,000-word research dissertation, or a professional practice project (which can be work-based).

Modules

The following modules are indicative of what you will study on this course.

Core module semester one
-CRITICAL ISSUES IN CAMPAIGNING

Core modules semester two
-MEDIA, ACTIVISM AND POLITICS
-PLANNING CAMPAIGN COMMUNICATIONS

Option modules - You choose three option modules from the following menu. You may choose to focus on practical skills, on new technologies, on diversity or development, or on media audiences and industries.

Semester one - Choose two of the following in addition to the core module:
-Approaches to Social and Cultural Diversity
-Global Media
-Media Management and Content Production (PR and the Media)
-Media Production
-Political Economy of Communication
-Reporting Diversity: Gender, Sexuality, Age, Disability
-Social Media and e-Marketing
-Social Media: Creativity, Sharing, Visibility
-Technology and Communications Policy
-Theories of Communication.

Semester two - Choose one of the following in addition to the core modules:
-Approaches to Media and Communications Research
-Critical Theory of Social Media and the Internet
-Development and Communications Policy
-Media Audiences
-Online Journalism
-Reporting Diversity: Faith and Religion
-Reporting Migration, Race and Ethnicity
-Sociology of News
-Web Production: Westminster News Online

Associated careers

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study.

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Contemporary mass communications inhabit an increasingly digital landscape subject to cultural, economic and legal change. During this MA Programme you will interrogate the significance of media forms, the systems within which they operate and the challenges they face. Read more
Contemporary mass communications inhabit an increasingly digital landscape subject to cultural, economic and legal change. During this MA Programme you will interrogate the significance of media forms, the systems within which they operate and the challenges they face.

-Provides progression routes for undergraduate students on courses relating to media, journalism, cultural studies, marketing and communications and Humanities and Social Science subjects
-Designed for students from a wide range of academic or vocational backgrounds, including social media managers, public relations and journalism
-Delivered by academic staff with a proven record in research and teaching on mass communications
-Provides rigorous training in postgraduate research skills that will enable you to pursue further postgraduate study at doctoral level

Mass Communications at LJMU’s School of Humanities and Social Science considers issues of communicative power in a range of contexts to highlight their historical development and explore their continued relevance within a contemporary digital media environment.

An integral part of this MA programme is the year-long Research Methods module. This module introduces you to important methodological approaches pertinent to the study of mass communications and provides you with a grounding in key skills required for study at masters level.

In addition you will study Theories, Concepts and Debates in Mass Communications which looks at enduring issues such as the impact of mass media (within advertising, radio, print propaganda and TV broadcasting) on audiences.

The production and reception of contemporary mass communications is also explored in depth during the Digital Cultures module in which you will critically analyse research on digital media audiences, paying attention to research on web-based communication and the activities of fans. This module also features a distinctive collaborative project involving Tate Liverpool. Here you will critically review the ways that the Tate Gallery’s current exhibitions are being marketed to the general public, liaising with the gallery’s marketing team and paying particular attention to their online promotions.

You will study the quickly evolving area of new media by analysing contemporary media policies and considering the potential future direction of national and international media regulation. You will also put your knowledge of the contemporary media landscape into practice through the construction of a portfolio of digital writing, which requires you to reflect on the process of online communication in different international contexts.

Finally, your Dissertation study involves original research and enables you to incorporate reflections on your own professional practice, either through conducting a work placement or by utilising opportunities within your existing employment if you so wish.

What you will study on this degree

Please see guidance below on core modules for further information on what you will study.

Theories Concepts and Debates in Mass Communications

Discover how academics theorise the relationship between mass media and society, and current issues in the field. This module explores mediation and the treatment of different media forms/technologies

Mass Communication: Research Methods

Explore important methodological approaches to the study of mass communications on this year-long module, which introduces you to textual analysis and audience research by providing a grounding in key skills for postgraduate study

Digital Cultures

Critically examine the relationships between people and digital media technologies by exploring the notion that contemporary cultural practices and social interactions often take place online via social media and web 2.0 technologies. The module involves a critical review of Tate Liverpool's exhibition promotions and liaison with the gallery's marketing team

New Media: Policy and Practice

Explore the shifts in the ethics of media production/consumption in the light of policy and regulation developments, new technologies and changes in media ownership/communication. You will consider the future direction of media regulation by analysing contemporary media policies

Dissertation

Undertake an independent dissertation research project that will make an original contribution to the field of Mass Communications. You may choose to incorporate reflections on your own professional practice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

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