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Masters Degrees (Communication Skills)

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A crucial element of providing quality healthcare is effective communication. On a daily basis healthcare professionals are faced with a range of challenging situations requiring advanced communication skills. Read more
A crucial element of providing quality healthcare is effective communication. On a daily basis healthcare professionals are faced with a range of challenging situations requiring advanced communication skills. This module will help you:
-Build upon existing communication skills
-Practice using skills to elicit concerns and give person centred responses
-Develop enhanced communication skills for dealing with complex and challenging situations
-Enhance effective communication within your team

The first three days of the module incorporate many of the evidence based features and learning and teaching approaches tried and tested on the Connected© advanced communication skills programme with an emphasis on student participation. Attendance for the whole of these three days is essential to successfully complete the module.

Why Bradford?

At the Faculty of Health Studies, University of Bradford, you can choose to study for individual modules, a named award or build module credits through the SSPRD Framework for Flexible Learning to achieve an award relevant to your professional needs.

The Framework for Flexible Learning in Health and Social Care is a Faculty-wide academic structure for Specialist Skills and Post-Registration Development. It offers students increased flexibility and choice in the modules and courses that can be undertaken and it is also responsive to employer needs. The flexibility also allows you to move from one award to another if your career changes or you take time out from regular studying. Shared teaching and research expertise from across the Faculty is offered through interdisciplinary teaching across our core research modules.

The Faculty of Health Studies is regionally, nationally and internationally recognised for its teaching and research, and works with a number of healthcare partners to ensure clinical excellence.

Modules

This module is provided as part of this interdisciplinary Framework within the Faculty of Health Studies. The Framework enables students to create an individualised programme of study that will meet either their needs and/or the employers’ needs for a changing diverse workforce within a modern organisation.

The modules and academic awards are presented in areas representing employment practice or work based or clinical disciplines.

Whilst some students can build their own academic awards by choosing their own menu of module options, other students will opt for a named academic award. The Framework also provides the option for students to move from their chosen named award to another award if their job or personal circumstances change and they need to alter the focus of their studies. The majority of named awards also offer students, the option of choosing at least one module, sometimes more, from across the Faculty module catalogue enabling them to shape their award more specifically to their needs.

Career support and prospects

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.

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Goal of the pro­gramme. Upon graduation, the student is expected. To have mastered medical sciences and the needs of clinical practice from the point of view of a researcher. Read more

Goal of the pro­gramme

Upon graduation, the student is expected

  • To have mastered medical sciences and the needs of clinical practice from the point of view of a researcher
  • To be familiar with up-to-date translational research methodologies
  • To be adept at scientific reasoning and the critical analysis of scientific literature
  • To acknowledge the regulatory and ethical aspects of biomedical and clinical research
  • To have mastered scientific and medical terminologies
  • To have excellent communication skills

Further information about the studies on the Master's programme website.

Pro­gramme con­tents

The TRANSMED studies are built upon three themes:

Development of research skills

The curriculum includes courses in statistics and the R programming language, bioinformatics, research ethics, and principles of clinical investigation. You will also practice the writing of research proposals and develop your skills in research methodologies during a training period in a research group. 

Studies in human disease

The courses range from normal human physiology and anatomy, and basic biomedical courses, to more advanced studies covering topics pertinent to the specialist option. You supplement these studies with clinical rounds, during which you have the opportunity to study selected patient cases in hospital wards, under the supervision of a clinician mentor.

Development of communication skills

Communication skills are promoted through interactive approaches and discussions, groupwork, team-based learning and oral presentations. In TRANSMED you will have opportunities for direct interactions with medical students, scientists and clinical teachers to enable you to practice and adopt interdisciplinary communication skills. At the end of the course of study, your communication skills will be evaluated in a Research Proposal Exam, during which you will orally present and defend your research plan to expert examiners.



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This course involves combining communication studies, applied linguistics, international management and intercultural communication. Read more

This course involves combining communication studies, applied linguistics, international management and intercultural communication.

Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.

Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.

In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.

See the website http://www.ru.nl/masters/ibc

Why study International Business Communication at Radboud University?

- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.

- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.

- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.

- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.

- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.

- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.

Language(s) and management perspective

Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.

In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.

Career prospects

With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.

- International perspectives

Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.

- Wide range of communication functions

Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.

Our approach to this field

Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:

- The management level: e.g. when CEOs communicate with internal or external audiences

- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy

- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.

See the website http://www.ru.nl/masters/ibc

Radboud University Master's Open Day 10 March 2018



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The MSc Psychological Sciences conversion course provides a post-graduate qualification enabling students from a range of backgrounds to gain Graduate Basis for Chartered Membership in Psychology of the British Psychological Society (BPS). Read more

About the course

The MSc Psychological Sciences conversion course provides a post-graduate qualification enabling students from a range of backgrounds to gain Graduate Basis for Chartered Membership in Psychology of the British Psychological Society (BPS).

Moreover, the conversion course provides a sound knowledge of the diverse approaches to the study of behaviour encompassed within the core areas of psychology. Finally, the course emphasises the development of transferable knowledge, analytic expertise and research skills, which will be useful across the diverse areas of employment that attract psychology graduates and as a basis for further advanced study within the discipline (e.g. PhD, ClinPsyD, DEdPsy).

Aims

Psychology is defined as the study of mind and behaviour. Psychology is simultaneously a biological science and a social science, providing an exceptionally broad range of conceptual perspectives and empirical skills that will enable students to compete effectively in the workforce upon graduation.

The programme aims to provide students with:

Coverage of all of the requirements for Graduate Basis for Chartered Membership in Psychology within the British Psychological Society (BPS).

A comprehensive understanding, and critical awareness, of how the theories, methods, and research findings of psychology draw upon and contribute to the natural sciences and the social sciences alike.

A comprehensive and systematic understanding of knowledge, and a critical awareness of current issues relating to important concepts, theoretical issues, research findings, historical issues, recent advances, and research methods in psychology.

Comprehensive knowledge and systematic understanding of relevant concepts, theoretical issues, research findings, recent advances, and research methods in biological psychology, cognitive psychology, developmental psychology, individual differences, and social psychology that are critical for research in psychology.

The opportunity to acquire comprehensive knowledge and systematic understanding of a particular topic in psychology and to conduct an original empirical research project in that area.

The opportunity to acquire important transferable, advanced research skills (e.g. research design, data analysis, report preparation).

Course Content

Compulsory modules:

Conceptual and Historical Issues in Psychology
Developmental Psychology
Individual Differences
Social Psychology
Statistics in Psychology
Dissertation
Biological Psychology
Cognitive Psychology
Research Methods in Psychology
Psychology Research Methods in Practice
Research Methods
Biological and Cognitive Psychology

Typical Dissertations

The dissertation is an empirical report (maximum 12,000 words) that enables students to:
Integrate elements of their learning from different parts of the programme
Demonstrate their accumulated knowledge and systematic understanding of a topic
Show an ability to interpret primary source material
Develop an innovative approach to the subject
Work independently of others, consistent with BPS guidelines.

Teaching

Lectures and seminars provide students with in-depth knowledge of historical and contemporary perspectives in psychology.

Formative and summative essays provide reflection on historical and contemporary perspectives in psychology.

Statistics assignments, written research methods tests and laboratory reports will ensure proficiency in analytical skills - required to design research and interpret results.

Statistics assignment and lab reports will provide critical evaluation of the results of empirical research in psychology.

Formative summative essays, exams, and the dissertation will develop effective and critical written communication skills.

Individual meetings between students and dissertation supervisors will enable students to:

(a) Acquire knowledge concerning major theories and results of empirical studies that are relevant to the dissertation topic (including an understanding of the larger, real-world context within which the dissertation topic can be located); and

(b) Develop, analyse, and interpret theory-derived, testable hypotheses (and, perhaps, research questions) concerning links among the constructs to be studied in the dissertation.

Effective and critical written communication will be achieved via formative summative essays, exams, and the dissertation.

Assessment

Coursework essays – demonstration of systematic understanding, critical analysis, and written communication skills.

Examinations – demonstration of comprehensive understanding and written communication skills.

Quantitative reports – ability to analyse and interpret empirical evidence.

Oral presentations – demonstration of knowledge and understanding, critical analysis and oral communication skills.

Dissertation – ability to plan, critically review, execute and communicate an advanced piece of research.

Deadlines are distributed through the year, allowing time for constructive feedback.

Special Features

The MSc Psychological Sciences conversion course will provide a Graduate Basis for Chartered Membership (GBC) in Psychology, as conferred by the British Psychological Society (BPS). This is an entry requirement for all postgraduate training programmes leading to chartered status and the vast majority of postgraduate programmes accredited by the Health and Care Professions Council (HCPC) for registration as a practitioner psychologist.

There is a focus during the programme on developing students' sound knowledge of research methods and statistics - highly desirable skills in many areas of potential employment and so fundamental to the value added by the degree.

A wide range of options are available for students to pursue their own particular research interests (culminating in the dissertation) within the discipline.

Accreditation

BSc Psychology courses accredited by The British Psychological Society
The BSc Psychological Sciences programme at Brunel is accredited by The British Psychological Society.

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A unique qualification. No matter what industry you work in, this multi-disciplinary degree will give you in-depth understanding of communication principles and skills. Read more

A unique qualification

No matter what industry you work in, this multi-disciplinary degree will give you in-depth understanding of communication principles and skills. It is a unique qualification in New Zealand.

Massey’s Master of Communication will deepen your understanding of communication practice.

This is a unique qualification in New Zealand. You do not have to have a background in communication to complete this degree.

Our students come from a wide range of disciplines including arts, social sciences, law, education, design or health services. You may have found yourself in a work role with a communication aspect and you want better insights into the principles and practice of communication.

The Master of Communication will help you to advance your career and to understand better how to manage your role’s communication aspects.

Internationally-recognised

Massey University’s business and management studies ranks in the top 250 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

Do communication research in a context relevant to you

The research project in this masters enables you to focus on a real-world communication challenge and combine different communication research approaches to develop a novel solution. You can draw on research approaches from public relations, expressive arts, communication management, marketing, linguistics, media studies or journalism studies, or create a bespoke research approach that includes supervision from a related discipline such as Maori studies, international relations or evaluation studies. Your learning will focus on practical, relevant outcomes for your career.

There are also opportunities to collaborate on a shared transdisciplinary research project with students and co-supervisors from the disciplines you may be working with in your job - such as quality management, emergency management or human resource management.. This will build your understanding of the practical connections between communication and related organisational functions.

You will graduate with an excellent grasp of research, analysis and problem-solving and know how to apply your knowledge to make a difference in your workplaces and community.

What will you learn

In the first segment of the programme you focus on studying the field of communication and its possibilities. This covers the history and theory of communication across different scholarly traditions (from both humanities and business) and industries.

In the second you choose a personalised experience from both ‘heartland’ courses relevant to your discipline - for instance advanced journalism issues, technology and cultural change, linguistics, media practice, advanced public relations or advanced marketing - and ‘sister disciplines’ such as quality management.

In the third segment of your programme you work on a research project of your choice that is relevant to your industry and discipline. For details see the ‘Planning’ area at the top right of this page.

Become a master, faster

The Master of Communication is 180 credits. This means that you can complete this qualification in three semesters of full-time study. We offer research supervision in the summer semester if you want to really fast-track your completion. If you study part-time the qualification usually takes between 2.5 and five years.

Multi-disciplinary

Massey offers you access to world-leading communication expertise across a broad range of specialisations, including media, humanities, business, organisational studies, social sciences, critical thinking and management. Massey’s Master of Communication enables you to pursue either organisational or creative approaches to communication, or combine these to become a well-rounded communication specialist.

A specialist communication university

We have the longest-running communication programme in New Zealand, the largest numbers of students in any university communication programme and the most options for communication-related study. Massey University’s graduates have a long-standing reputation for excellence in both theory and practice.

Our lecturers come from both academic and industry backgrounds, giving you the best of both worlds.

Why postgraduate study?

Postgraduate study is hard work but hugely rewarding and empowering. The Master of Communication will push you to produce your best creative, strategic and theoretical ideas. The workload replicates the high-pressure environment of senior workplace roles.

Our experts are there to guide but you will find that postgraduate study demands more in-depth and independent study.

Not just more of the same

Postgraduate study is not just ‘more of the same’ undergraduate study. It takes you to a new level in knowledge and expertise especially in planning and undertaking research.

Careers

Whether you are currently in a communication role, in a position that has a communication dimension, or would like to work in communications at a senior level, the Master of Communication can help you take your career to the next level.



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This 36-credit program is designed for self-starters and independent thinkers; students who want to further their career in intercultural or international communication, including Strategic Communication, Health Communication, and Communication for Development. Read more
This 36-credit program is designed for self-starters and independent thinkers; students who want to further their career in intercultural or international communication, including Strategic Communication, Health Communication, and Communication for Development. The program is delivered by faculty with professional and practitioner industry insight, providing a functional, real-world understanding of the fundamental and advanced concepts related to intercultural and international communication issues.

The MA in Intercultural and International Communication program will give graduates the skills necessary to communicate effectively in complex circumstances, through the use of diverse media and communication genres and engaging different audiences across multiple cultural settings.

Graduates will be familiar with non-governmental, civic, and business organizations and will have an understanding of how the making and shaping of meaning is fundamental to the reproduction of culture.

Course themes include:
-Intercultural and International Communication
-Intercultural Competence
-Media Relations in a Global Context
-Public Affairs and Advocacy
-Social Marketing
-Sport for Society
-Communication for Health and Well-Being

This program is delivered in two formats: an 18-month on-campus program, or a two-year blended program incorporating online learning with one on-campus residency, with the opportunity for an internship or research course. As well, this program features an intercultural field study experience to ensure you have opportunities to apply your learning in both intercultural and international contexts.

This program is recognized as full-time by StudentAid BC, meaning B.C. residents on this program are eligible for full-time government student loan assistance.

Who It’s For

The MA in Intercultural and International Communication program is for strategic and independent-thinking communication managers looking to improve their ability to assist organizations respond to the rapidly changing global environment, as well as individuals with an arts or science undergraduate degree who want to pursue or advance their career in professional communication in the intercultural or international sphere. This program is designed to balance Intercultural Communication with International Communication to better integrate theory and practice.

There are two learning models available for this program, with each model traditionally attracting slightly different students:
-Two-Year Blended Model – The students that lean towards this option tend to have significant professional experience, and have a background as communication managers and leaders.
-18-Month On-Campus Model – Shortly after completing their bachelor degree, the students that tend to take up this model have a solid understanding of the theoretical aspects of communication, with some relevant work experience as communication specialists and liaisons.

Through our Flexible Admission process, significant professional experience in lieu of academic requirements is also considered.

Outcomes

The MA in Intercultural and International Communication prepares individuals for work in:
-International or multicultural governmental or non-governmental organizations (NGOs)
-International journalism and documentary-reporting
-Multi-ethnic and multicultural communities
-International media
-Intercultural conflict management
-International communication enterprises
-Social marketing and development aid
-International relations
-Community activism
-Sustainable international and intercultural development
-Cultural interpretation and mediation
-Further studies in any of these fields

Graduates will gain:
-Knowledge of both the fundamental and advanced concepts related to intercultural and international communication and an ability to communicate successfully through multiple modes (e.g. through written and oral discourse, visual language, multimodal media) across culturally diverse settings.
-The ability to use computer-mediated technology to manage the processes required for the production and reproduction of culture.
-Knowledge of traditional and new media and their operation across diverse audiences.
-Knowledge of government, non-government, civic, and business organizations and an understanding of how meaning-making is fundamental to the operation of these.
-An understanding of the social forces shaping the globalization of the world, combined with a practical understanding of how processes such as transnationalism, travel and tourism, global commerce, migration, diaspora, refugee movement, global identity politics, information flows, postcolonial governmental relations, and much more, shape communities worldwide.
-An understanding of the cultural dynamics underpinning the formation of local, regional and national communities with regard to issues such as the formation of cultural identities, the shaping of gender inclusion, racialization, multicultural policy and education, ritualization, language protection and cultural revival, multicultural health communication campaigns, environmental culture, political culture, indigenous governance, sustainable development, and all forms of cross-cultural interaction.
-An understanding of culture, international and intercultural communication, negotiation and conflict management. An ability to communicate ethically in diverse and difficult circumstances.

Upon successful completion of the MA Intercultural and International Communication program at Royal Roads University, you will have demonstrated your competency at a professional and international level, and that you are prepared to meet the challenges facing communication managers in today’s fast-changing cultural, socio-economic, and political environments.

Flexible Admission

Applicants who do not meet the Standard Admission requirements will be considered for Flexible Admission and assessed as follows:
-All applicants must show evidence of having sufficient knowledge, skills and abilities to complete a demanding academic course of study at a master's level and have significant professional communication experience.
-Applicants without an undergraduate degree, but more than three years (90 credits) of relevant post-secondary education, should have at least two years of relevant work experience, preferably in a leadership capacity.
-Applicants with 2-3 years (60-90 credits) of relevant post-secondary education should have at least five years of relevant international/intercultural work experience in a leadership capacity.
-Applicants with less than two years of relevant post-secondary education should have at least ten years of high-level, professional communication experience in a leadership capacity.

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Postgraduate study for the Part-time MA Strategic Communication at Lancashire Business School will suit people who want to develop their career in strategic communication, corporate communication, public relations or internal communication. Read more
Postgraduate study for the Part-time MA Strategic Communication at Lancashire Business School will suit people who want to develop their career in strategic communication, corporate communication, public relations or internal communication.

Communicate strategically

Effective and efficient communication is a core requirement for the success of organisations in all sectors and in all nations. However, it continues to be a challenging goal for many organisations. The MA Strategic Communication responds to the growing world-wide demand for independent thinking communication strategists with the knowledge and skills to enable organisations to communicate effectively in dynamic, diverse environments. It is for people who appreciate that communication practice needs to evolve away from a media savvy tactical focus on press, publicity and information provision to a business savvy strategic focus on relationship management and organisational positioning. Graduates will be able to help organisations manage their stakeholder relationships through innovative strategic communication.

Develop professionally

This course is designed for graduates who aim to start, or develop, a career in strategic communication, internal communication, public relations, or corporate communication management. This course will not only add value to your CV but will also benefit your future employers. Participants have become communication professionals in private enterprise, government, or not-for-profit organisations. They join in-house communication teams and communication consultancies.

Stretch intellectually

This course is for people who want to develop their capacity to think strategically and are ready for a new and personally stretching intellectual challenge. Subjects studied include principles of strategic communication and the impact of technology on communication. You will study rhetoric as the art of speech, and theories and concepts relating to internal communication. The course covers aspects of the management of strategic communication and research methods.

The MA Strategic Communication course team is based in the Division of Applied Communication. The team members are keen, enthusiastic about their subjects and committed to engaging students in the study of communication concepts and theory. The team value the maxim that 'there's nothing as practical as a good theory' and are committed to enable you to develop insight into how theory can be applied to improve communication practice. Our team has international experience in communication practice and an active research culture. They contribute to books, journals and conferences on a range of communication topics.

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The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment. Read more

The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment.

The programme comprises six compulsory modules and two optional modules covering a wide range of disciplines. These offer numerous opportunities to apply and develop your skills through practical tasks.

It is ideal for marketing and communications professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, languages or business disciplines wanting to deepen their insight into marketing across linguistic and cultural boundaries.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The overall purpose of the programme is to:

  • Provide a comprehensive and differentiated understanding of communication and marketing communication
  • Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
  • Instil in students the capacity for carrying out advanced supervised research in an area of (Marketing) Communication

In particular, the programme aims to:

  • Develop students’ awareness of the linguistic and cultural differences arising from the (inter)cultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence
  • Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries
  • Impart the knowledge and skills of communication and marketing necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (human resource management, advertising, international marketing), as well as PhD opportunities in this area
  • Develop students’ abilities to evaluate and judiciously apply scholarship in Communication

Programme learning outcomes

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding

  • Demonstrate a critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet,etc.) communication
  • Demonstrate a critical understanding of models of consensus-generation, agenda-setting, opinion-formation and communicative interaction
  • Demonstrate an awareness of the issues and concerns involved in strategic communication, in marketing communication and intercultural communication
  • Demonstrate a comprehensive knowledge of the strategies and content and methods of the marketing function, both within corporations and as a service industry
  • Demonstrate a comprehensive knowledge of the strategies and processes of social interaction either spoken or written
  • Demonstrate a critical understanding of the role of marketing with particular reference to international case studies
  • Demonstrate an appreciation of the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation (this would involve the collection, analysis and manipulation of data of diverse kinds from a variety of theoretical and methodological perspectives, an awareness of the (dis)advantages of each frame and/or method and, consideration of the ethical issues involved in data collection and storage relative to the (sub) cultures examined)

Intellectual / cognitive skills

  • Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
  • Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
  • Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills

  • Demonstrate an ability to create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
  • Demonstrate the capacity to evaluate communication processes already in place in different contexts and implement marketing communication policies

Key / transferable skills

  • Demonstrate the capacity to work both independently and with others in order to achieve common goals
  • Demonstrate an ability to manage learning self-critically

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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The Masters in Intercultural Communication with International Business combines linguistic studies, cultural studies, international business components and training in research methods. Read more

The Masters in Intercultural Communication with International Business combines linguistic studies, cultural studies, international business components and training in research methods.

You will take six compulsory modules, two optional modules and write a dissertation where you have the opportunity to specialise according to your personal interests. The programme includes numerous opportunities to apply and develop your skills through practical tasks.

The programme is ideal for business professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, English language or business disciplines who would like to deepen their insight into business across linguistic and cultural boundaries.

Programme structure

This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Career prospects

This degree will prepare you for a career in the areas of communication and intercultural consultancy, particularly, though not exclusively, where the use of English is required.

More specifically, the programme will appeal if you are seeking to work in multinational and international business, in particular in the fields of intercultural training, human resource management, and communication and marketing.

It will provide valuable preparation for careers in government overseas agencies and international diplomatic organisations, the voluntary sector, local government community initiatives and business consultancies, as well as in the communication industries.

Many of our graduates go on to find employment in a wide range of international organisations and businesses; others choose to take research degrees in their subject.

Academic support

As a student of the School of Literature and Languages, you will benefit from the expertise of a vibrant, multidisciplinary group of academics. You will also have access to a number of conferences, seminars and workshops hosted throughout the year.

These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

The business component of the programme will also allow you to benefit from the close affiliation with the Surrey Business School, a leading provider of internationally recognised postgraduate vocational management degrees.

The School has strong links with industry and has established a number of high-profile partnerships with multinational organisations. You will be supported by a team of international staff with a wealth of global experience and specialist expertise.

English language support for all

Programmes available to all students include:

  • Oral Skills
  • Academic Listening
  • Contemporary British Society
  • Pronunciation
  • Critical Thinking
  • Legal English
  • Academic Reading and Note-Taking
  • Grammar Revision
  • Essay Writing
  • Essay Writing for Native English Speakers
  • Thesis / Dissertation Writing

Educational aims of the programme

The overall purpose of the programme is to:

  • Provide a comprehensive and differentiated understanding of intercultural communication in contemporary socio-cultural contexts
  • Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
  • Instil in students the capacity for carrying out advanced supervised research in an area of Intercultural Communication

Programme learning outcomes

Knowledge and understanding

Students will be able to demonstrate:

  • A critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to- face) and mediated (telephone, internet,etc.) communication
  • A critical awareness of the issues and concerns involved in mediated and non-mediated intercultural communication
  • A comprehensive knowledge of the strategies and processes of social interaction either spoken or written
  • A detailed understanding of business organisations, their management challenges, and the changing external environment in which they operate

Intellectual / cognitive skills

Students will be able to:

  • Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
  • Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
  • Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills

Students will have the skills to:

  • Create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
  • Evaluate communication processes already in place in different contexts and implement communication policies

Key / transferable skills

Students will be able to demonstrate:

  • The capacity to work both independently and with others in order to achieve common goals
  • An ability to manage learning self-critically

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Learn more about opportunities that might be available for this particular programme by using our student exchanges search tool.

Professional recognition

Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and by the Association of MBAs (AMBA).



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A unique qualification. No matter what industry you work in, this multi-disciplinary degree will give you in-depth understanding of communication principles and skills. Read more

A unique qualification

No matter what industry you work in, this multi-disciplinary degree will give you in-depth understanding of communication principles and skills. It is a unique qualification in New Zealand.

Massey’s Master of Communication will deepen your understanding of communication practice.

This is a unique qualification in New Zealand. You do not have to have a background in communication to complete this degree.

Our students come from a wide range of disciplines including arts, social sciences, law, education, design or health services. You may have found yourself in a work role with a communication aspect and you want better insights into the principles and practice of communication.

The Master of Communication will help you to advance your career and to understand better how to manage your role’s communication aspects.

Internationally-recognised

Massey University’s business and management studies ranks in the top 250 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

Do communication research in a context relevant to you

The research project in this masters enables you to focus on a real-world communication challenge and combine different communication research approaches to develop a novel solution. You can draw on research approaches from public relations, expressive arts, communication management, marketing, linguistics, media studies or journalism studies, or create a bespoke research approach that includes supervision from a related discipline such as Maori studies, international relations or evaluation studies. Your learning will focus on practical, relevant outcomes for your career.

There are also opportunities to collaborate on a shared transdisciplinary research project with students and co-supervisors from the disciplines you may be working with in your job - such as quality management, emergency management or human resource management.. This will build your understanding of the practical connections between communication and related organisational functions.

You will graduate with an excellent grasp of research, analysis and problem-solving and know how to apply your knowledge to make a difference in your workplaces and community.

What will you learn

In the first segment of the programme you focus on studying the field of communication and its possibilities. This covers the history and theory of communication across different scholarly traditions (from both humanities and business) and industries.

In the second you choose a personalised experience from both ‘heartland’ courses relevant to your discipline - for instance advanced journalism issues, technology and cultural change, linguistics, media practice, advanced public relations or advanced marketing - and ‘sister disciplines’ such as quality management.

In the third segment of your programme you work on a research project of your choice that is relevant to your industry and discipline. For details see the ‘Planning’ area at the top right of this page.

Become a master, faster

The Master of Communication is 180 credits. This means that you can complete this qualification in three semesters of full-time study. We offer research supervision in the summer semester if you want to really fast-track your completion. If you study part-time the qualification usually takes between 2.5 and five years.

Multi-disciplinary

Massey offers you access to world-leading communication expertise across a broad range of specialisations, including media, humanities, business, organisational studies, social sciences, critical thinking and management. Massey’s Master of Communication enables you to pursue either organisational or creative approaches to communication, or combine these to become a well-rounded communication specialist.

A specialist communication university

We have the longest-running communication programme in New Zealand, the largest numbers of students in any university communication programme and the most options for communication-related study. Massey University’s graduates have a long-standing reputation for excellence in both theory and practice.

Our lecturers come from both academic and industry backgrounds, giving you the best of both worlds.

Why postgraduate study?

Postgraduate study is hard work but hugely rewarding and empowering. The Master of Communication will push you to produce your best creative, strategic and theoretical ideas. The workload replicates the high-pressure environment of senior workplace roles.

Our experts are there to guide but you will find that postgraduate study demands more in-depth and independent study.

Not just more of the same

Postgraduate study is not just ‘more of the same’ undergraduate study. It takes you to a new level in knowledge and expertise especially in planning and undertaking research.



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The programme is organised by the Centre of Language Studies. Within this research institute, language and communication specialists from Radboud University and the University of Tilburg work closely together. Read more

The programme is organised by the Centre of Language Studies. Within this research institute, language and communication specialists from Radboud University and the University of Tilburg work closely together. You will also be able to follow a number of lectures in Tilburg. Our programme is known to be challenging, but it also offers students a very large degree of choice.

Real language in real-life situations

Whenever we use language we are involved in communicating. How does this work and why is there miscommunication? How does language fit together and how do we learn to understand each other's language? This is the central theme of this unique programme. It is unique because language and communication are treated as a single unit with each field complementing the other. The programme is also special because it focuses strongly on empirical research. You will be studying real language in real-life situations and you will use your observation skills to develop possible theories. Later, you will test these theories against everyday reality. In this way you will discover the richness of both language and communication.

Challenging research environment

As a Master’s student in Language and Communication you will find yourself in a challenging research environment. The university has experts in topics such as language variation and language diversity, language technology, sign language, intercultural communication, persuasive communication, optimal communication and the ways in which language can be processed. These specialists work closely with colleagues in the Max Planck Institute for Psycholinguistics (MPI) and the Donders Institute for Brain, Cognition and Behaviour (FI BCB). As a result, Nijmegen can provide you with an exceptional opportunity to explore new avenues of knowledge and the chance to work alongside specialists who are leaders in their field internationally.

See the website http://www.ru.nl/masters/language

Why study Language and Communication (Research) at Radboud University?

  • Radboud University offers this programme jointly with Tilburg University, so that our students can learn from and work alongside a large number of specialists. Our universities have experts in language variation and language diversity, language technology, sign language, intercultural communication, persuasive communication, optimal communication, multimodal messages and social media.
  • The programme is designed so that you can develop a unique professional profile by specialising in an area that meets your interests and research ambitions.
  • You’ll gain substantial hands-on research experience during two lab rotations, while you’ll also develop various research skills (incl. academic writing and grant proposal writing); the programme also challenges you to think about the valorisation process.
  • You’ll participate in group-oriented education and be part of a selected group of highly motivated national and international students.
  • The Radboud campus in Nijmegen offers you a challenging research environment in which you could work together with specialists from four leading research institutes connected to this field: Centre for Language Studies, Max Planck Institute for Psycholinguistics, Baby Research Centre, and Donders Institute for Brain, Cognition and Behaviour
  • Radboud University has excellent facilities for doing research, including the University Library with the largest collection in the field of linguistics in the Netherlands, and experimental labs and computer facilities with state-of-the-art equipment

General requirements:

  1. A completed Bachelor's degree in Communication Studies, in Linguistics, in a modern language or a related area with excellent grades. Your Bachelor's thesis or a dedicated research proposal will also need to demonstrate that you’re sufficiently talented for scientific research.
  2. Proficiency in English. Non-native speakers of English* need one of the following:
  • A TOEFL score of >600 (paper based) or >100 (internet based)
  • A IELTS score of >7.0
  • Cambridge Certificate of Advanced English (CAE) or Certificate of Proficiency in English (CPE) with a mark of C or higher

3. Strong motivation

You have to be able to demonstrate your motivation for and affinity with international academic research. A selection committee will evaluate the motivation of each applicant separately.

Career prospects

The primary goal of the programme is academic training, which makes it ideal for those wishing to embark on a research career, for example by taking a PhD. But it also caters for the growing demand from the public and private sectors for people with academic insight and research skills. Many graduates will join research groups in the public and private sector. These may address a wide range of topics such as advanced Internet and enhancing professional communication in an international context.

Our approach to this field

Whenever we use language we are involved in communication with others - to persuade, to inform and to exchange ideas. How does this work and why is there miscommunication? How does language fit together in spoken language and non-verbal cues such as eye-contact or facial expression and how do we learn to understand each other's language? This is the central theme of this unique programme.

It is unique because language and communication are treated as a single unit with each field complementing the other. The programme is also special because it focuses strongly on empirical research. We invite you to discover exciting new areas of research, where language and communication are illuminated by developments in information and communication technology. You will be studying real language in real-life situations and you will use your observations to develop possible theories. Later, you will test these theories against everyday reality. In this way you will discover the richness of both language and communication.

Our research in this field

As a Master’s student in Language and Communication you will find yourself in a challenging research environment. The university has experts in language variation and language diversity, language technology, sign language, intercultural communication, persuasive communication, optimal communication and the ways in which language can be processed. These specialists work closely with colleagues in the Max Planck Institute for Psycholinguistics (MPI) and the Donders Institute for Brain, Cognition and Behaviour (FI BCB). As a result, Nijmegen can provide you with an exceptional opportunity to explore new avenues of knowledge and the chance to work alongside specialists who are leaders in their field internationally.

See the website http://www.ru.nl/masters/language



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By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication. Read more
By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication.

The Digital Culture and Communication pathway offers an excellent opportunity for you to engage with contemporary issues and debates on culture, media and society in the digital age. The pathway critically examines the relationship between media, technology and everyday life and it encourages students to analytically reflect on their own digital cultures, identities and everyday practices.

The pathway is built around core modules which focus on the theories and debates surrounding:

the role and impact of cultures of communication and media in the digital age
technologies that are in the contemporary public eye, such as the Internet, social media, “Big Data”, mobile devices etc.
research methods used in media and communication research.
You will develop skills that directly enhance employability, including applying critical reviewing skills, giving presentations, plus data management, problem-solving, team-working and research design and implementation.

You'll able to pursue your own specific research/study interest in political communication via a 12,000-15,000 word dissertation and by choosing two further modules from a range of other M-level modules provided by the department or wider school.

Key Facts

We can offer you:-
- Excellent library facilities
- Opportunities for interdisciplinary inputs
- High quality research methods training
- A regular programme of communication and media seminars open to everyone

Why Communication and Media?

Close knit-community

Communication and Media is a close-knit community of dedicated, innovative teachers and researchers that extend a warm welcome to postgraduate taught and research students. You can benefit from a personalised approach which treats you as an individual and encourages you to become involved in the life of the department. Our approach enables a productive dialogue to be created between and amongst our postgraduate community and our staff, so that we are all engaged in the pursuit of excellent scholarship and research and, more broadly, making a contribution to the development of our field.

Active Research

Key areas of research strength include: communication, politics and power; media theory; political and independent cinema; gender and identity in media; media, ethics and human rights; media and war; new media and digital communication; media discourse; global entertainment and media industries; media, space and place; media and heritage; sociolinguistics, communication and language; and media and cultural identity.

This broad range of research expertise underpins the two pathways we offer – ‘Media and Politics’ and ‘Digital Culture and Communication’. We also run two regular research seminar series – the Liverpool Film Seminar and the Media and Politics Seminar Series – which postgraduate students are encouraged to participate in.

The department's actively contributing to the development of our field through research, key subject associations, conference organisation and speaking engagements, and editorial board membership of significant journals. Our activities include internationally recognised research, linking political science and communication studies primarily through crossover interests in public and digital communication within the British, European and International political and cultural contexts.

Liverpool

Immerse yourself in a city known as a political and creative force. What better place to immerse yourself in the subject than Liverpool, a city with a reputation as a political and creative force, with a thriving production sector and a unique cultural heritage? The Department has close links to cultural industries and venues in the city, some of which collaborate with us in offering assessed work placements as part of our programme of study.

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The Master in International Communication (MIC) is an ambitious double degree programme for those who aspire to an international career as a communication practitioner in senior managerial or consultancy positions, responsible for the external and internal communication of an organisation. Read more
The Master in International Communication (MIC) is an ambitious double degree programme for those who aspire to an international career as a communication practitioner in senior managerial or consultancy positions, responsible for the external and internal communication of an organisation.

Four universities across Europe, all specialising in communication and public relations in international professional contexts, have joined forces to create this unique joint programme offering you the full benefit of their collective expertise and international networks. This consortium consists of:

• The Netherlands: Hanze University of Applied Sciences, Groningen
• The United Kingdom: Leeds Beckett University
• Italy: IULM University, Milan
• Lithuania: Vilnius University

The MIC offers you the opportunity to study at two universities and graduate with two Master’s degrees and the Geert Hofstede Consortium certificate. The programme starts each September and consists of three semesters (90 European credits). During the first semester you will study at one of the consortium universities, and for your second semester you will study at one of the other consortium universities. During the third semester, you will write your dissertation under the supervision of these two universities.

Career Focused

How is the career perspective built into the MIC programme? Throughout your study, you will analyse and solve real corporate communication problems provided by companies and governmental and non-governmental organisations. While acquiring the necessary expertise, you will at the same time acquire the knowledge and skills you need to be able to work within an international, complex and ever-changing business context. In doing so, you will not only be achieving an academic milestone, you will also be building your business network and complementing your résumé with work experiences.

MIC Curriculum Overview

Semester 1: Core Programme (30 European credits)
The first semester introduces you to the full breadth of the profession. What are the roles and responsibilities of the communication professional in an organisation from a strategic perspective? Which main functional areas are there? How does culture influence communication? What is the relationship between the organisation and its international and intercultural environment? You will complete this semester at one of the consortium universities of your choice.

Semester 2: Specialisations (30 European credits)
During the second semester you will complete a number of specialisations from another consortium universities of your choice. The specialisations are, by definition, in tune with what is happening in the professional field and can change according. The specialisations include:

Hanze University of Applied Sciences, Groningen, The Netherlands
• Intercultural Management
• International marketing communication
• International public affairs & corporate communication

IULM International University of Languages and Media, Milan, Italy
• Development and communication
• Public affairs and advocacy
• Social responsibility and communication

Leeds Beckett University, Leeds, The United Kingdom
• Public relations skills
• Communication audits
• Digital communication management

Vilnius University, Vilnius, Lithuania
• International crisis communication management
• Innovative methods in corporate communication
• Media and sustainable development

Semester 3: The Graduation Project (30 European credits)
The graduation Project consists of a master’s dissertation and a personal development portfolio. You must demonstrate mastery of those competences required to obtain the title Master in International Communication. You will choose a professional role and analytically solve a problem for an outside client or stakeholders (working in-house or as a consultant). The result of this project will be based on applied research and the use of an appropriate methodology. Every problem requires a solution from an international or intercultural perspective. The dissertation is completed under the supervision of two universities.

MIC graduate profile

As a graduate of the Master in International Communication you will be an interculturally competent communication professional able to work in a global context. You will be able to anticipate changes and develop, implement and manage sustainable and innovative solutions to communication issues. As a graduate, you will have the skills and knowledge needed to work at managerial or consultancy level.

Career Prospects

Based on the MIC Alumni Evaluation conducted in 2015, 91.6% of the MIC graduates have found a job within a year after graduating. Graduates have found jobs as Communications manager, Communications consultant, Director of communication and external relations, Image and communications manager, Marketing & communications executive, Content and media manager, Social media research officer, Senior international relations officer, Events officer and Project manager. Companies where our graduates have found positions include Google, Edelman PR, Ogilvy Group, Walt Disney, Hewlett Packard, IBM, ABN-Amro bank and governmental institutions.

Admission requirements

• Previous study in one of the following fields: communication, humanities, social sciences, business, management. Extensive work experience may also be considered.
• English language requirements: IELTS: 6.5, no subscores below 5.5 or TOEFL: 90 (internet). IELTS or TOEFL must not be older than two years.

The MIC is a fully accredited programme.

For more information about admission and application visit: http://www.hanzegroningen.eu/mic or http://www.masterinternationalcommunication.eu

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The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. Read more
The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. The programs focus on prevailing communication theories, current research findings, and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others effectively.

Two programs are offered: (1) a two-year thesis program with specialization in advertising or public relations (Plan I), and (2) a one-year professional program combining advertising and public relations (Plan II).

Visit the website https://apr.ua.edu/gradinfo/

Degree Requirements

- Plan I, the Two-Year Research Program -

The two-year master's degree program is intended for students seeking a strong research emphasis in their study of advertising and public relations. The Plan I program focuses on important problems and questions, gathering evidence, and setting standards for inference. The program specifically prepares students in the areas of (a) mastering the body of scholarly knowledge of advertising and public relations, and (b) contributing to the advancement of knowledge in these fields through basic and applied research. Students may decide to continue their studies, pursuing doctorates in advertising or public relations. Students in the Plan I program specialize in either advertising or public relations, learn the concepts and methods involved in productive scholarship, and collaborate with faculty members in conducting research.

Plan I requirements. Plan I is normally a two-year program and requires (a) a minimum of 30 hours of approved graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion and successful defense of a master's thesis. Students admitted to the program with little or no previous coursework in advertising or public relations may be required to take one or more undergraduate courses in the department to supplement their graduate studies.

Plan II, the One-Year Professional Program

The professional program is an intensive, professionally oriented, one-year program that combines advertising and public relations. Recognizing the increasingly close links between the advertising and public relations professions, the Plan II program provides advanced preparation in both disciplines. The program provides intensive training to meet specific objectives. Graduates will be prepared to:

- develop a thorough understanding of the institutions and processes involved in advertising and public relations, through a combined program of study

- use research both to generate communication strategies and to evaluate the success of communication programs

- write idea-driven persuasive communication

- plan, implement, and evaluate media plans for advertising and public relations programs and campaigns

The Plan II program is for recent college graduates who see the advantages of having advanced skills in advertising and public relations. The students will recognize that preparation in the liberal arts, business administration, or communication has provided them with important knowledge but has not sufficiently prepared them in the communication concepts and skills needed to be a leader.

Speaking and writing skills are emphasized in all courses, with frequent papers and presentations. One course each semester emphasizes writing skills involved in the advertising and public relations professions.

Plan II requirements. The one-year Plan II program requires (a) completion of a specific 33-hour program of graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion of a master's project in the course APR 598 Communication Workshop. Students admitted to the program will receive a list of critical readings and will be expected to become familiar with these materials before beginning the program. The program starts with a series of orientation sessions aimed at evaluating each student's grasp of the critical readings and ability to proceed with the program without further background study.

APR Graduate Course Descriptions

Note: Plan I and Plan II programs have different course requirements.

ADVERTISING & PUBLIC RELATIONS COURSES

APR 522. Media Planning: Three hours. Development of media objectives, strategies, and budgets and implementation of media plans for advertising and public relations. Each student prepares and presents a media plan.

APR 550. Communication Research Methods: Three hours. A survey of qualitative and quantitative methods in communication research.

APR 551. Seminar in Communication Theory*: Three hours. A study of the development of selected theories of communication as they pertain to interpersonal, public, and mass communication.

APR 570. Contemporary Advertising and Public Relations: Three hours. An advanced survey of the academic and professional literature underlying the contemporary practice of advertising and public relations.

APR 572. Persuasive Communication: Three hours. The practice of creating, writing, editing, and producing persuasive communication for advertising and public relations. Writing skills are exercised extensively in this course.

APR 582. Advertising and Public Relations Management: Three hours. Problems and decision-making processes involved in the management of advertising and public relations programs and organizations.

APR 583. Research Applications in Advertising and Public Relations: Three hours. Prerequisite: MC 550. Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs.

APR 590. Visual Communication: Three hours. The practice of developing ideas and creative strategies for professional evaluations about design and its application. Each student prepares a portfolio.

APR 592. Integrated Communication Project. A message-oriented course. Students conceptualize and execute integrated communication programs. Topics vary.

APR 596. Independent Study or Research: One to three hours. Prerequisite: consent of the academic adviser and instructor.

597. Communication Campaign Workshop I: Three hours. Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598.

598. Communication Campaign Workshop II (Master’s Project): Three hours. Development and presentation of a complete advertising and public relations plan and proposal for the specific organization studied in APR 597. Integration of theory, concepts, and techniques in a complete communication program.

599. Thesis Research: Three hours. Prerequisite: consent of the academic adviser.

Find out how to apply here - https://apr.ua.edu/gradinfo/applicationadmission/

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This course offers you an opportunity to raise your cross-cultural awareness and enhance your intercultural communicative competence in international business settings, to reflect on your own culture and language use, and to develop the professional and business communication skills necessary to advance your career in the international business world. Read more
This course offers you an opportunity to raise your cross-cultural awareness and enhance your intercultural communicative competence in international business settings, to reflect on your own culture and language use, and to develop the professional and business communication skills necessary to advance your career in the international business world.

It focuses on intercultural communication skills, including written, oral and interpersonal skills, and is specially designed for:

- Language and communication graduates who are looking to develop a career in international organisations or the business sector.
- Business graduates who would like to improve their professional and business communication skills to enhance their employability.
- Professionals working in fields such communication, public relations, human resources, management and business consulting who want to expand their global perspective and increase effectiveness.
- Intercultural trainers, coaches and consultants interested in enhancing their existing knowledge and experience.


The programme benefits from a combination of knowledge-based and skills-oriented training, world-class experts in intercultural communication, Birkbeck's flexible and student-friendly support, and London's position as an international multicultural and multilingual city.

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