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We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas. Read more
We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas: political parties and campaigns, interest groups, social movements, activist organisations, news and journalism, the communication industries, governments, and international relations.

In the New Political Communication Unit at Royal Holloway, University of London, we believe the key to making sense of these chaotic developments is the idea of power—how it is generated, how it is used, and how it shapes the diverse information and communication flows that affect all our lives.

This unique new Masters degree, which replaces the MSc in New Political Communication, is for critically-minded, free-thinking individuals who want to engage with the exciting intellectual ferment that is being generated by these unprecedented times. The curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings.

While not a practice-based course, the MSc Media, Power, and Public Affairs is perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally. These include advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, and public diplomacy, to name but a few. Plus, due to its strong emphasis on scholarly rigour, the MSc in Media, Power, and Public Affairs is also the perfect foundation for a PhD in political communication.

You will study a mixture of core and elective units, including a generous choice of free options, and write a supervised dissertation over the summer. Teaching is conducted primarily in small group seminars that meet weekly for two hours, supplemented by individual tuition for the dissertation.

This course is also offered at Postgraduate Diploma level for those who do not have the academic background necessary to begin an advanced Masters degree. The structure of the Diploma is identical except that you will not write a dissertation. If you are successful on the Diploma you may transfer to the MSc, subject to academic approval.

See the website https://www.royalholloway.ac.uk/politicsandir/coursefinder/mscpgdipmediapowerandpublicaffairs.aspx

Why choose this course?

- be taught by internationally-leading scholars in the field of political communication

- the curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings

- perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally

- a unique focus on the question of power and influence in today’s radically networked societies.

On completion of the programme, you will have:
- advanced knowledge and critical understanding of key concepts, theoretical debates, and developments in the field of political communication

- advanced knowledge of the texts, theories, and methods used to enhance understanding of the issues, processes, and phenomena in the field of political communication

- advanced knowledge and critical understanding of research methods in the social sciences

- a solid foundation for a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally, or for a PhD in any area of media and politics.

Department research and industry highlights

- The New Political Communication Unit’s research agenda focuses on the impact of new media and communication technologies on politics, policy and governance. Core staff include Professor Andrew Chadwick, Professor Ben O’Loughlin, Dr Alister Miskimmon, and Dr Cristian Vaccari. Recent books include Andrew Chadwick’s The Hybrid Media System: Politics and Power (Oxford University Press, 2013), Cristian Vaccari’s Digital Politics in Western Democracies: A Comparative Study (Johns Hopkins University Press), and Alister Miskimmon, Ben O’Loughlin, and Laura Roselle’s, Strategic Narratives: Communication Power and the New World Order (Routledge, 2013). Andrew Chadwick edits the Oxford University Press book series Oxford Studies in Digital Politics and Ben O’Loughlin is co-editor of the journal Media, War and Conflict. The Unit hosts a large number of PhD students working in the field of new political communication.

Course content and structure

You will study four core course units (chosen from a total of six options), two elective units, and write a dissertation over the summer. Course units include one of three disciplinary training pathway courses, a course in research design, analysing international politics, and specialist options in international relations.

Students studying for the Postgraduate Diploma do not undertake the dissertation.

Core course units:
Media, Power, and Public Affairs: You will examine the relationship between media, politics and power in contemporary political life. This unit focuses on a number of important foundational themes, including theories of media effects, the construction of political news, election campaigning, government communications and spin, media regulation, the emergence of digital media, the globalisation of media, agenda setting, and propaganda and the role of media in international affairs. The overarching rationale is that we live in an era in which the massive diversity of media, new technologies, and new methodologies demands new forms of analysis. The approach will be comparative and international.

Internet and New Media Politics:
 Drawing predominantly, though not exclusively, upon specialist academic journal literatures, this course focuses on a number of important contemporary debates about the role and influence of new technologies on the values, processes and outcomes of: global governance institutions; public bureaucracies; journalism and news production; representative institutions including political parties and legislatures; pressure groups and social movements. It also examines persistent and controversial policy problems generated by digital media, such as privacy and surveillance, the nature of contemporary media systems, and the balance of power between older and newer media logics in social and political life. By the end of the course students will have an understanding of the key issues thrown up by the internet and new media, as well as a critical perspective on what these terms actually mean. The approach will be comparative, drawing on examples from around the world, including the developing world, but the principal focus will be on the politics of the United States and Britain.

Social Media and Politics: This course addresses the various ways in which social media are changing the relationships between politicians, citizens, and the media. The course will start by laying out broad arguments and debates about the democratic implications of social media that are ongoing not just in academic circles but also in public commentary, political circles, and policy networks—do social media expand or narrow civic engagement? Do they lead to cross-cutting relationships or self-reinforcing echo chambers? Do they hinder or promote political participation? Are they useful in campaigns or just the latest fashion? Do they foster effective direct communication between politicians and citizens? Are they best understood as technologies of freedom or as surveillance tools? These debates will be addressed throughout the course by drawing on recent empirical research published in the most highly rated academic journals in the field. The course will thus enable students to understand how social media are used by citizens, politicians, and media professionals to access, distribute, and co-produce contents that are relevant to politics and public affairs and establish opportunities for political and civic engagement.

Media, War and Conflict:
The post-9/11 global security situation and the 2003 Iraq war have prompted a marked increase in interest in questions concerning media, war and conflict. This unit examines the relationships between media, governments, military, and audiences/publics, in light of old, new, and potential future security events.

Introduction to Qualitative Research Methods in Politics and International Relations:
 You will be provided with an introduction to core theories and qualitative approaches in politics and international relations. You will examine a number of explanatory/theoretical frameworks, their basic assumptions, strengths and weaknesses, and concrete research applications. You will consider the various qualitative techniques available for conducting research, the range of decisions qualitative researchers face, and the trade-offs researchers must consider when designing qualitative research.

Dissertation (MSc only): The dissertation gives you the opportunity to study an aspect of Media, Power, and Public Affairs in depth. You will be assigned a dissertation supervisor and the length of the piece will be 12,000 words.

Elective course units:
Note: not all course units are available every year, but may include:
- Politics of Democracy
- Elections and Parties
- United States Foreign Policy
- Human Rights: From Theory to Practice
- Theories and Concepts in International Public Policy
- Contemporary Anglo-American Political Theory
- Transnational Security Studies
- Conflict and Conflict Resolution in the Middle East
- The Law of Cyber Warfare
- Comparative Political Executives
- European Union Politics and Policy
- International Public Policy in Practice
- Sovereignty, Rights and Justice
- Theories of Globalisation
- Introduction to Quantitative Research Methods in Politics and International Relations

Assessment

Assessment is carried out by coursework and an individually-supervised dissertation.

Employability & career opportunities

Advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, public diplomacy, PhD research.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication. Read more
By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication.

The Digital Culture and Communication pathway offers an excellent opportunity for you to engage with contemporary issues and debates on culture, media and society in the digital age. The pathway critically examines the relationship between media, technology and everyday life and it encourages students to analytically reflect on their own digital cultures, identities and everyday practices.

The pathway is built around core modules which focus on the theories and debates surrounding:

the role and impact of cultures of communication and media in the digital age
technologies that are in the contemporary public eye, such as the Internet, social media, “Big Data”, mobile devices etc.
research methods used in media and communication research.
You will develop skills that directly enhance employability, including applying critical reviewing skills, giving presentations, plus data management, problem-solving, team-working and research design and implementation.

You'll able to pursue your own specific research/study interest in political communication via a 12,000-15,000 word dissertation and by choosing two further modules from a range of other M-level modules provided by the department or wider school.

Key Facts

We can offer you:-
- Excellent library facilities
- Opportunities for interdisciplinary inputs
- High quality research methods training
- A regular programme of communication and media seminars open to everyone

Why Communication and Media?

Close knit-community

Communication and Media is a close-knit community of dedicated, innovative teachers and researchers that extend a warm welcome to postgraduate taught and research students. You can benefit from a personalised approach which treats you as an individual and encourages you to become involved in the life of the department. Our approach enables a productive dialogue to be created between and amongst our postgraduate community and our staff, so that we are all engaged in the pursuit of excellent scholarship and research and, more broadly, making a contribution to the development of our field.

Active Research

Key areas of research strength include: communication, politics and power; media theory; political and independent cinema; gender and identity in media; media, ethics and human rights; media and war; new media and digital communication; media discourse; global entertainment and media industries; media, space and place; media and heritage; sociolinguistics, communication and language; and media and cultural identity.

This broad range of research expertise underpins the two pathways we offer – ‘Media and Politics’ and ‘Digital Culture and Communication’. We also run two regular research seminar series – the Liverpool Film Seminar and the Media and Politics Seminar Series – which postgraduate students are encouraged to participate in.

The department's actively contributing to the development of our field through research, key subject associations, conference organisation and speaking engagements, and editorial board membership of significant journals. Our activities include internationally recognised research, linking political science and communication studies primarily through crossover interests in public and digital communication within the British, European and International political and cultural contexts.

Liverpool

Immerse yourself in a city known as a political and creative force. What better place to immerse yourself in the subject than Liverpool, a city with a reputation as a political and creative force, with a thriving production sector and a unique cultural heritage? The Department has close links to cultural industries and venues in the city, some of which collaborate with us in offering assessed work placements as part of our programme of study.

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By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication. Read more
By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication.

The Media and Politics pathway is a fantastic opportunity for you to engage with current debates about the constantly evolving role of media in national and international political life. The pathway uncovers the ways in which journalists and politicians attempt to set the political agenda or influence public opinion and also explores the ways in which the audiences, as public and as citizens, are involved in media as consumers and producers.

The pathway is built around core modules which focus on the theories and debates surrounding:

the relationship between the mass media, politics and society
the role and function of the media in a democracy
the impact of mass media on global political processes
research methods used in media and communication research.

You will develop skills that directly enhance employability, including applying critical reviewing skills, giving presentations, plus data management, problem-solving, team-working and research design and implementation.

You'll able to pursue your own specific research/study interest in political communication via a 12,000-15,000 word dissertation and by choosing two further modules from a range of other M-level modules provided by the department or wider school.

Key Facts

We can offer you:-
- Excellent library facilities
- Opportunities for interdisciplinary inputs
- High quality research methods training
- A regular programme of communication and media seminars open to everyone

Why Communication and Media?

Close knit-community

Communication and Media is a close-knit community of dedicated, innovative teachers and researchers that extend a warm welcome to postgraduate taught and research students. You can benefit from a personalised approach which treats you as an individual and encourages you to become involved in the life of the department. Our approach enables a productive dialogue to be created between and amongst our postgraduate community and our staff, so that we are all engaged in the pursuit of excellent scholarship and research and, more broadly, making a contribution to the development of our field.

Active Research

Key areas of research strength include: communication, politics and power; media theory; political and independent cinema; gender and identity in media; media, ethics and human rights; media and war; new media and digital communication; media discourse; global entertainment and media industries; media, space and place; media and heritage; sociolinguistics, communication and language; and media and cultural identity.

This broad range of research expertise underpins the two pathways we offer – ‘Media and Politics’ and ‘Digital Culture and Communication’. We also run two regular research seminar series – the Liverpool Film Seminar and the Media and Politics Seminar Series – which postgraduate students are encouraged to participate in.

The department's actively contributing to the development of our field through research, key subject associations, conference organisation and speaking engagements, and editorial board membership of significant journals. Our activities include internationally recognised research, linking political science and communication studies primarily through crossover interests in public and digital communication within the British, European and International political and cultural contexts.

Liverpool

Immerse yourself in a city known as a political and creative force. What better place to immerse yourself in the subject than Liverpool, a city with a reputation as a political and creative force, with a thriving production sector and a unique cultural heritage? The Department has close links to cultural industries and venues in the city, some of which collaborate with us in offering assessed work placements as part of our programme of study.

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Take advantage of one of our 100 Master’s Scholarships to study Communication, Media Practice and Public Relations (PR) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Communication, Media Practice and Public Relations (PR) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.

Key Features of Communication, Media Practice and Public Relations (PR)

The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.

The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.

The full-time MA in Communication, Media Practice and Public Relations (PR) course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).

The part two component allows students in the Communication, Media Practice and Public Relations (PR) programme to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.

MA in Communication, Media Practice and Public Relations (PR) Aims

To research and develop stories in an online, multi-media environment.
To present the principles, theories and techniques surrounding video making.
To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.
To provide a critical overview of the role of public relations (PR) and promotional practice.
To develop writing skills in a wide range of genres.

Modules

Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:

• Visual Communication and Media Design
• Video and Documentary Making
• Public Relations (PR), Branding and Promotion
• Reporting Terrorism
• Global Media
• Risk Reporting
• The Business and Politics of Digital Media
• Development Communications
• Online Journalism
• The Digital Edge

Careers

Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) Graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.

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This programme aims to provide suitably qualified you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels. Read more
This programme aims to provide suitably qualified you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels. The programme is intended for graduates from the fields of media and communication, the social sciences, advertising and public relations, for individuals already working in the media and trying to gain a more profound understanding of their field, and for others who want to develop and extend the range of their theoretical and professional media skills. It is also a stepping stone for any individual wanting to pursue a PhD in the media and communication field.
You will graduate with a critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees for Chinese and international companies in an increasingly globalised workplace.

The programme will:

• give you an advanced critical understanding of key issues, concepts and theories and the relationship between theory and practice in the fields of media and communication
• instil in you a sound knowledge and understanding of media language and its iterations on different media platforms
• encourage your exploration of the implications of media analysis for work purposes
• help you develop an understanding of current methodology as it is embodied in media and communication practices
• encourage you to engage with theories underlying current views on communicative practices, including the importance of global and local media manifestations
• engage with and critically appreciate the connections made between theory and practice in the field of media and communication
• foster your research skills and techniques
• provide hands-on expertise through practical modules and a work placement

In addition, the programme provides an overview of the contemporary theoretical, methodological, practical and ethical principles that underpin research in the field of media and communication and develops your skills, knowledge and understanding further in the theory and practice of applied media work.

Modules

Students in this programme will study the following modules:
• Global Media Cultures
• Contemporary Media Theory
• Digital Ethics
• Social Media Management
• Contemporary Chinese Media Environment
• Research Methods in Communication
• Interactive and Emerging Technologies
• Advanced Public Relations and Advertising
• Gaming
• Practical Skills Development (audio/video, web design, print media)

Students will graduate with a combination of critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees in an increasingly globalised workplace, for Chinese and international companies.

Facilities

The department has a digital media laboratory, featuring Apple iMac computers, Final Cut Pro X editing software and the Adobe suite of professional digital media production software, in addition to Sony high definition digital video production kits for short film-making, digital media and documentary production.

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Students in this graduate program have a core set of requirements in theory and method courses, which provide foundations in three research areas. Read more

Program Areas

Students in this graduate program have a core set of requirements in theory and method courses, which provide foundations in three research areas: Communication and Culture, Organizational and Interpersonal Communication, and Rhetoric and Political Discourse. In addition, students complete their plans of study, with elective courses from among any graduate courses in the department (see link below) or outside of the department, with the approval of their academic advisors.

Visit the website https://comstudies.ua.edu/graduate-program/

COMMUNICATION STUDIES (COM)

COM 500 Introduction to Graduate Studies. One hour.
The primary goal is to orient new graduate students to the expectations and procedures of graduate study in the department. Topics covered include developing the plan of study, thesis prospectus, comprehensive examination, and choosing advisors and committees.

COM 501 Introduction to Teaching Public Speaking. No hours.
The primary goal of this course is to facilitate the instruction of COM 123 Public Speaking. Students enrolled in this course will provide lesson plans for their classes and discuss options for improving classroom learning.

COM 513 Communication and Diversity. Three hours.
Study and analysis of issues of diversity as they relate to groups in society and in communication fields. Emphasis is on the media's treatment of various groups in society. Approved as a communication and cultural diversity elective.

COM 515 African American Rhetoric. Three hours.
A historical-critical investigation of African American public discourse from the Revolutionary era to the present, exploring rhetorical strategies for social change and building community.

COM 521 Political Communication. Three hours.
An exploration of rhetorical, media, and cross-disciplinary theories and literature related to political communication as expressed in campaigns and institutional governance.

COM 525 Gender and Political Communication. Three hours.
Study of the impact of gender on political communication activities. Topics include gender differences in political messages and voter orientation, masculine ideals of leadership, women’s roles and advancement in the political sphere, and media representations.

COM 536 Independent Study. Three hours.
Prerequisite: Written permission.
Students who want to count this course toward their Plans of Study must complete the official request form and submit it for the approval of their faculty advisor and the Graduate Program Director.

COM 541 Contemporary Rhetorical Theory. Three hours.
A survey of major contributions to rhetorical theory from the 20th century up to the present.

COM 545 Classical Rhetorical Theory. Three hours.
A systematic inquiry into the development of Greek and Roman rhetorical theory during the classical period (ca. 480 B.C.E.–400 C.E.).

COM 548 Seminar in Rhetorical Criticism. Three hours.
An examination of various methodological perspectives of rhetorical criticism. Specifically, the course aims to familiarize students with both traditional and alternative critical methods and to encourage students to perceive the rhetorical dimensions of all manner of public discourse, ranging from speeches, advertising, film, popular music to discursive forms in new media and the Internet.

COM 560 Group Leadership. Three hours.
An advanced study of small-group behavior, examining in detail theories of leadership as they relate to problem solving in group situations.

COM 550 Qualitative Research Methods. Three hours.
An introduction to qualitative research methods in communication, including data collection and analysis. The goals of the course are to provide exposure to a broad array of qualitative methods, help students learn to use some of these methods, and to help them to understand the role of research in our field. The course is designed to help student actually conduct research, resulting in two conference-worthy papers.

COM 555 Conflict and Negotiation. Three hours.
Negotiation is fundamentally a communicative activity. The main objective of this course is to understand processes of formal conflict management in mixed motive settings. Students will apply negotiation theory and skills to simulated negotiation cases that include buyer-seller transactions, negotiating through an agent or mediator, salary negotiations, deal making, resolution of workplace disputes, multiparty negotiations, international and intercultural negotiations, and ethical decision making and communication in negotiation. The skills and theory introduced in this course will help students manage integrative and distributive aspects of the negotiation process to achieve individual and collective goals.

COM 561 Human Communication Theory. Three hours.
A detailed review of selected theories of speech communication with a focus on the critical examination of the foundation of social scientific theories.

COM 562 Theories of Persuasion. Three hours.
A critical review of social-influence theories in the area of persuasion and human action.

COM 563 Relational Communication. Three hours.
Prerequisite: COM 220 or permission of the instructor.
Focused investigation of to communication in close personal relationships, with primary emphasis on contemporary concepts and theories of romantic relationships and friendships.

COM 565 Intercultural Communication. Three hours.
Survey and analysis of major concepts, theories, and research dealing with communication between people of different cultural backgrounds in multicultural and international settings.

COM 567 Seminar: Public Address. Three hours.
A topical consideration of individual case studies from public discourse, designed to probe problems of the nature of the audience, the ethics of persuasion, and the power of public advocacy in mass society. Topics may vary.

COM 569 Communication and Gender. Three hours.
Explores the role of communication in the construction of gender. Covers feminist theoretical approaches in communication and other disciplines, the intersections of gender with other marginalities, and the role of gender in various communication contexts. Approved as a communication and cultural diversity elective.

COM 571 Seminar in Organizational Communication. Three hours.
An introductory examination of historical and contemporary issues in organizational communication scholarship from a variety of theoretical and methodological perspectives.

COM 572 Organizational Assessment and Intervention. Three hours.
Examines the theoretical issues inherent in the study of organizational communication, the primary factors requiring assessment and intervention, the impact of on-going changes and new information techniques, current challenges facing the organizational consultant, and the practical application of communication processes for improving organizations.

COM 575 Technology, Culture, and Human Communication. Three hours.
Study of the complexity of technologically-mediated communication across cultures. This course combines literature and concepts from intercultural communication with human communication and technology and addresses the challenges of interacting with others via technology, working in global virtual teams and organizations, and participating as a citizen and consumer in the technology age.

COM 590 Internship in Communication Studies. One to three hours.
Prerequisite: Written permission from the graduate program director.
Proposal for supervised field experience in communication studies must be submitted and approved.

COM 595 Special Topics. Three hours. Topics vary by instructor.

COM 598 Professional Project. Three hours.

COM 599 Thesis Research. One to three hours.

Career Options

A Master of Arts degree in Communication Studies can offer many career options. Communication skills — oral, written, electronic — are now recognized as critical aspects in all major professions in the United States. Both in education and in the work force, there is a growing need for those who not only understand how human communication functions in its various forms, but also can analyze and advise others on ways to improve human communication. Graduates typically pursue one of three career paths: teaching public speaking, working in professional communication positions, or continuing with advanced academic study, such as in doctoral or law degree programs.

Find out how to apply here - https://comstudies.ua.edu/graduate-program/admissions/

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This course involves combining communication studies, applied linguistics, international management and intercultural communication. Read more
This course involves combining communication studies, applied linguistics, international management and intercultural communication.

Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.

Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.

In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.

See the website http://www.ru.nl/masters/ibc

Why study International Business Communication at Radboud University?

- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.

- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.

- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.

- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.

- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.

- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.

Language(s) and management perspective

Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.

In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.

Career prospects

With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.

- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.

- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.

Our approach to this field

Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.

See the website http://www.ru.nl/masters/ibc

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In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. Read more
In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. You will research how people communicate with one another using a variety of means, and how they process information through language, pictures, sound and computers. For example, you will acquire knowledge about pitfalls and misunderstandings when exchanging information, negotiating or managing conflicts in business settings, and the principles of marketing communications. The emphasis lies on the effects of digital communication on our society and culture. The program in Business Communication and Digital Media enables you to study the consequences/implications of media selection for effective communication transaction.

Internal communication

One of the most important issues within organizations is internal communication.
•How do teams communicate and make decisions?
•How do people deal with conflicts within their organization?
•How do managers use advanced business communication to motivate their employees?

These questions are all part of the internal business communication that you will deal with during your studies. You will focus on important aspects of interpersonal and group communication.

External communication

In this context, external communication is more than marketing and promoting the products on offer, it concerns the image of the organization.
•How do organizations manage a crisis situation?
•How do they communicate with media?
•How do organizations improve their image through communication?

These questions will be answered during this program. You will study various theories that explain how people make observations and form their opinions and you will learn about how organizations reach customers and convince them.

Digital Media

Over the past decade, the internet and new media have developed rapidly. The increasing importance of the internet and new media has a major impact on business communication. There are several issues that organizations are facing in this particular field of communication, such as announcing news by email, the most convenient way of communication with customers, the quality and user-friendliness of their website. Another part of this study is the social media aspect and how organizations deal with it.

Career Prospects Business Communication & Digital Media

After completing a Master's program with a specialization in Business Communication and Digital Media, you will be able to enter the education, research or business market. You will be able to analyze internal and external communications and to act as a consultant on these matters. You will also be able to give advice about communication tools within organizations. You can pursue an international career in various national or multinational organizations. After the Master's specialization, you can specialize further, as an academic researcher.

Graduates with a specialization in BDM may find positions such as:
•Web editor
•Marketing Officer
•Communications Officer
•New Media project manager
•Head of PR and Communications

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Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. Read more
Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This course addresses those needs and is designed to provide you with skills in interactive media content creation, interactive design, digital media production,social media management, digital media project and account management. In the most recent (2014-15) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

More about this course

This professionally-oriented course will appeal to graduates with an interest in digital media, experienced professionals from the design, media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective digital media project management, digital audiences and audience research, social media management, digital media strategy, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software.

You will learn how to:
-Assess and select the appropriate tools to produce a digital media project
-Produce digital media projects using the appropriate software applications
-Research and analyse the current issues and future developments in digital media, social media, media communications and e-solutions
-Manage digital media projects and production teams
-Produce digital media and social media strategies
-Appreciate the complexity of the international digital media and creative industries and communicate effectively in a media professional environment
-Apply research, design and management skills to the production of new media projects

Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Digital Media Project Management (core, 20 credits)
-Principles of Digital Media (core, 20 credits)
-Digital Media Dissertation (alternative core, 60 credits)
-Digital Project (alternative core, 60 credits)
-Accredited Work-Based Learning in the School of MCC (option, 20 credits)
-Advanced English for Masters Studies (option, 20 credits)
-Digital Media Strategy and Consultancy (option, 20 credits)
-Digital Storytelling (option, 20 credits)
-Digital Video Production (option, 20 credits)
-Globalisation (option, 20 credits)
-Interaction Design (option, 20 credits)
-Multimedia Journalism (option, 20 credits)
-Web Design (option, 20 credits)

After the course

The course is particularly suited to students looking to work in: web design; UX design, interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; digital media strategy, training and research in related fields; electronic publishing; online journalism and broadcasting; administration, management and research in digital media, digital advertising and marketing and digital information industries.

Moving to one campus

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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Take advantage of one of our 100 Master’s Scholarships to study Digital Media at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Digital Media at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in Digital Media offers an innovative interdisciplinary and multidisciplinary approach to contemporary technology and new media, drawing upon expertise in Media and Communication Studies.

Key Features of MA in Digital Media

The MA in Digital Media examines some of the key issues confronting twenty-first century global societies through a dynamic programme that combines theoretical and applied perspectives.

Digital Media students will be encouraged to apply media theory, political and social theory and research tools in analysing and understanding digital media. The MA in Digital Media explores key historical, policy and practice dimensions of new media as well as focusing on research methodologies for those undertaking research on digital media and technology.

The Digital Media course is split across the year. Students will take three modules in each academic semester (a total of six modules) and then complete a dissertation over the summer. The dissertation component allows you to write a 16,000 word dissertation, which will draw on issues and themes developed throughout the year.

Modules

Modules on the MA in Digital Media typically include:

• Thinking About Digital Media
• The Digital Edge
• PR Branding and Promotion
• The Business and Politics of Digital Media
• Global Media
• Professional and Promotional Writing
• Digital Skills and Defence
• Online Journalism

Who should Apply?

Students interested in digital media and new media technologies, from a media studies, politics and international relations, humanities, social science, computer science or related background. Professionals interested in the challenge of digital media both in terms of their professional practice, but also related to fields in policy research and public administration. Students interested in
preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to digital media.

Digital Media Programme Aims

-To enable you to develop an advanced understanding of digital media, through contemporary theories and advanced research work.
-To help you to understand the development of digital media and technology historically, through a number of theoretical perspectives, which give a context to contemporary discussions and controversies in the field.
-To appreciate the role of digital media technology within wider social, political and economic contexts, including the implications for policy formation.
-To enable you to acquire research skills enabling you to conduct thorough research into digital media; also to enhance your critical, theoretical and analytical abilities, and your written and oral communication.

Careers

Career expectations are excellent for Digital Media graduates. Companies, nonprofit organisations, government and the public sector value the fact that our students have developed a range of critical abilities, a creative and innovative approach to problem solving, and skills in detailed analysis and presentation of research. Our Digital Media Graduates go on to work in journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies, or even to go on to study a PhD.

Student Quote

“I thoroughly enjoyed studying the MA in Digital Media. The course and its faculty have broadened my horizon not only in new media but other subjects, such as computer science and politics. If I haven’t yet succeeded in making the reader envious and inspired to take this course, I would only conclude by mentioning that you would miss out on lectures worth experiencing.”

Tejeswini Krishnan, Digital Media, MA

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Are you interested in the creative industries? Want to learn more about management and promotional culture?. Read more
Are you interested in the creative industries? Want to learn more about management and promotional culture?

Mass Communication Management at Northumbria offers you an exciting opportunity to study the issues and trends across mass communication platforms such as TV, radio, newspaper, movies, advertising and social media.

You will learn to recognise how these modes of communication are connected and how they relate to ideas and problems in society at both the national and the global level.

You will develop an awareness of the media, communication and cultural industries in the 21st century through research-informed and practical activities as you learn how communication strategies are produced, distributed and consumed.

Applying academic theory to a range of real-world issues, this course also includes training in cultural management, enterprise and leadership, providing you with the skills and confidence to succeed in a range of media and communication industries.

This course is also taught on our London campus. This course can also be started in January - please view this web-page for details: https://www.northumbria.ac.uk/study-at-northumbria/courses/mass-communication-management-dtfmax6/

Learn From The Best

Dr Sarah Ralph is a lecturer in Media and Cultural Studies, and her expertise lies in the realm of empirical methods and approaches to the study of production cultures, media audiences and reception.

Dr Ibrahim Seaga Shaw has a background as a reporter, editor, sub editor and correspondent in Sierra Leone, France and the UK, and brings real-life issues to the classroom.

Dr Gabriel Moreno practiced journalism for 13 years, including as a general and financial news correspondent with Reuters news agency in Mexico City. He was awarded a PhD in Journalism and Mass Communication from Westminster University and is currently involved in research projects involving new media and migration, and social media and environmental communication. He became a fellow of the UK’s Higher Education Academy in December 2015.

Teaching And Assessment

You’ll learn through a mix of theory and practice, including taught sessions, field trips, lectures, seminars and group assignments.

You’ll discover the theories and issues informing real-work examples within a range of media and cultural industries and then put these to use in workshop activities which reinforce the links between theory and practice. You will be encouraged to develop your communication skills by taking an active part in seminars.

The dissertation module provides an opportunity for you to put learning into practice by designing, executing and writing up an original piece of research on a topic negotiated between you and your dissertation supervisor.

You will have the opportunity to go on at least one industry visit and hear from professionals working in a local media organisation. Previous visits have included to sites which represent successful local cultural regeneration such as BALTIC Centre for Contemporary Arts and Sage, Gateshead.

Module Overview
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)
MP7002 - Advertising and Promotional Cultures (Core, 30 Credits)
MP7003 - Working in Mass Communication Industries (Core, 30 Credits)
MP7004 - Media Dissertation (Core, 60 Credits)
MP7005 - Research Methods (Core, 30 Credits)
VA7006 - Cultural Management, Enterprise & Leadership (Core, 30 Credits)

Learning Environment

Your learning experience is enhanced by new technologies used to deliver and assess your course modules, including online reading lists and electronic submission of assignments. You are also encouraged to use social media to communicate with your peers and students regularly develop module Facebook groups for this purpose.

You will have access to an e-learning portal that provides lecture materials, assessment criteria, handbooks and additional learning materials such as videos, podcasts and news items.

You will have access to state-of-the art facilities such as the university library which has been recognised as being in the top three in the UK (tied with Cambridge University).

As part of the research methods module, you will explore using online forms for survey research, including social media and generic software tools such as Survey Monkey.

If you are an international student, you can develop your literacy and communications skills through English for Specific Academic Purposes.

Research-Rich Learning

Northumbria University is ranked in the UK top 20 for the quality of research outputs in communication, cultural and media studies (REF 2014).

70% of Northumbria’s research in Communication, Cultural and Media Studies is rated as being either world leading or internationally excellent.

The Mass Communication Management course has been designed with the help of industry practitioners so you will be graduating with the latest knowledge and skills required by the creative and media industries.

You will be learning from tutors who are specialists in their disciplines and who are research active at the cutting-edge of their field. Their expertise and industry experience helps to bring theory to life in the classroom.

You will develop your own practical research skills and will be able to demonstrate your own interest in at least one aspect of the wider cultural industry through planning, executing and writing-up an empirically-focused research project.

Give Your Career An Edge

Your course is designed to give you the skills and competencies, theory and practical experience that employers in the media industries are looking for.

You will be encouraged to think like an entrepreneur and to understand the behaviours you need to exhibit in order to succeed in your future career aspirations. Graduates are global citizens who are not afraid to ask the big, challenging questions.

The diverse examples and case studies which are used across the modules provide a good grounding in a range of different media industries, enabling you to be a credible applicant for opportunities in a range of cultural industries.

Taking part in seminar discussions and group activities will encourage you to develop teamwork and a range of other transferable skills including effective communication, relationship-building and personal time management.

Your Future

This course will foster your intellectual curiosity and help you become a reflective and independent thinker, especially on issues, trends, policies, and challenges in mass communication industries in national and global contexts.

You will have the opportunity to develop skills in effectively interrogating ideas to clarify and boost your understanding. This combination of critical knowledge and skills will provide you with an excellent foundation for pursuing your future career.

On graduation, you could progress into a career in advertising, marketing, media or journalism.

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The Arts MRes allows you to undertake a one year full-time or two year part-time research project in one or more of the School of the Arts’ key subject areas. Read more
The Arts MRes allows you to undertake a one year full-time or two year part-time research project in one or more of the School of the Arts’ key subject areas: Architecture, Communication and Media, English, Music and Philosophy. You will receive training in research skills and supervision from one or more academic specialists in their subject area(s).

The programme provides excellent preparation for you if you’re intending to undertake a PhD in the Arts and Humanities, but is also a good choice if you wish to pursue a research project for purposes of professional development or personal interest. You will become part of a community of active researchers and will be encouraged to pursue your own research interests in collaboration with an academic supervisor.

Why Communication and Media?

The Department

The Department of Communication and Media is a relatively small, highly focused department whose staff are committed to providing the very best teaching, learning and research environment for you, enabling you to be successful in your academic careers with us and beyond.

Close-knit postgraduate Community

Communication and Media is a close-knit community of dedicated, innovative teachers and researchers that extend a warm welcome to postgraduate taught and research students. You can benefit from a personalised approach which treats you as an individual and encourages you to become involved in the life of the department. Our approach enables a productive dialogue to be created between and amongst our postgraduate community and our staff, so that we are all engaged in the pursuit of excellent scholarship and research and, more broadly, making a contribution to the development of our field.

Active research

Key areas of research strength include: communication, politics and power; media theory; political and independent cinema; gender and identity in media; media, ethics and human rights; media and war; new media and digital communication; media discourse; global entertainment and media industries; media, space and place; media and heritage; sociolinguistics, communication and language; and media and cultural identity.

This broad range of research expertise underpins the two regular research seminar series that we run – the Liverpool Film Seminar and the Media and Politics Seminar Series – which postgraduate students are encouraged to participate in.

The department is actively contributing to the development of our field through research, key subject associations, conference organisation and speaking engagements, and editorial board membership of significant journals. Our activities include internationally recognised research, linking political science and communication studies primarily through crossover interests in public and digital communication within the British, European and International political and cultural contexts.

Career prospects

Student career development is a major interest for the department and we actively encourage students to integrate career planning into their academic studies. This is promoted through individual modules which have strong policy and career relevant aspects, and a close relationship with the University’s excellent Careers Service who provide bespoke sessions for students.

The MRes Arts may enhance the career prospects of those working or wishing to work in fields associated with the study of Arts subjects or other areas of academic work and study, including teachers, librarians, and professional writers. While managerial positions often require the ability to conduct research or project-work and to demonstrate sustained and complex organisational skills in ways encompassed by this programme, its emphasis on oral and written communication skills as well as on IT-based presentation skills will be useful for many types of employment. Some students may want to take this course for its own sake and for the sake of personal development and the revitalization of subject awareness. Equally, the MRes is designed to prepare students too for further research at MPhil or PhD level, and to enable them to enter postgraduate study, thus offering a first step towards a career in academic teaching and research.

The advanced study of one or more Arts subject on this programme equips students with powers of fine discrimination and judgement that will set them apart in workplaces of many kinds. The skills it fosters are those which enable graduates to deal logically with the complex demands of a whole range of careers. These skills include:

- the ability to process large amounts of information
- the ability to organise disparate material into a coherent argument
- the capacity to compare many different views and come to a decision about the merits of each
- the independence to define a complex project and bring it to completion with minimal input.
- imaginative and creative responsiveness to problems
- powers of expression (both written and oral) which allow for the lucid delineation of nuanced ideas.

Such skills are essential for those considering careers in, for example, journalism, publishing, management, and the law. Graduates have gone on to work in a wide variety of professions. Alumni of SotA Master's degrees include lecturers, communication specialists, broadcasters, writers, teachers, librarians, public relations managers and publishers. MRes Arts students will have access to the University's Careers and Employability Service and to careers events at both School and University level. Supervisors and other academic staff will be able to provide guidance and support to students intending to progress to doctoral study and academic careers.

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This exciting new multidisciplinary master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind. Read more
This exciting new multidisciplinary master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind.

Interactive Media Practice combines a wide range of digital creative technologies primarily combining digital literacies design, technology and interaction, through user centred design for commercial outputs to an industry standard.

Interactive Media Practice places the user at the centre of the experience and focuses on design and content creation in areas such as: mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive VR, next generation advertising and virtual and augmented reality systems, through to social media powerful eMarketing and entrepreneurship through innovation protocol.

According to the late CEO of Apple, Steve Jobs, the app industry "is worth several billion pounds annually and employs around 40,000 people, representing approximately ten per cent of the total audio-visual workforce. Sectors such as sound-driven games and apps show an even wider growth where providers such as Apple have paid a total of two billion dollars to apps within the US alone".

Adobe Systems (UK) fully support the programme with high recommendation, based on the development and key principles the course offers, which is rare and unique. We embrace excellent contracts within the interactive media and games industries, including regular visits and master classes from industry professionals at the top of their game from Adobe to Sony.

Adobe Systems (UK), said: “This Interactive Media degree offers an ideal grounding for those wishing to work in the digital media industries, which increasingly require people who work with technology from a creative perspective. This is the course that will create the next generation of interactive media stars…! ”

The course embraces a hackathon culture with specialist hack labs boasting newly designed flexible learning spaces for students to work more collaboratively on innovation protocols fostering cross-pollination of new ideas creatively. Many students will be working on live industry briefs as well as their own projects independently within and outside our course clusters. This collaborative approach to learning and research often leads to successful projects, which are commercially viable, and quickly gain industry recognition through our end of year show.

“It’s a really multi-faceted MA, bringing together creativity, technology skills and digital media, with an entrepreneurial thread.” – 2015 Graduate.

Our students learn to examine the communication of ideas in a networked world through our entrepreneurship incubator programme and consider the many impacts of digital media in everyday life, for commercial trajectories through practiced based projects.

As one of the top 100 international universities in the world, the University of Westminster's School of Media, Arts and Design currently boasts a series of professional recording studios, a new teaching recording studio, professional technology labs and access to an array of post-production, and multimedia facilities built and equipped to the highest standards.

Using the leading industry software, you will be involved in designing and making interactive digital media content for delivery over the Internet, on tablets and mobile devices and for installations to designing compelling user interfaces creating a great user experience, this also extends to the development towards creating content for the ‘internet of things’.

The MA in Interactive Media Practice course will prepare you for this sector, by leveraging and integrating the fine blend between creativity and technical capacities. You will also benefit from having access to a range of highly regarded industry practitioners who will offer you exceptional insight and working knowledge within the field, both challenging and encouraging your technical and creative fair. On this master's degree you will develop commercial-level interactive media and digital content production skills.

Course content

This multidisciplinary course prepares you to work in a wide range of industry combining theory, practice, and bringing together technical, creative perspective on new media systems, interactive technologies and digital culture as well as exploring new emerging creative technologies, producing an industry professional who can produce as well as explore future creative technologies.

Students are encouraged to work with technology experimentally in a creative way, collaboratively, and to apply emerging and existing technology in new and innovative ways, research and the experimental application. You will also have hands-on experience creating content for, iPad, iPhone, iPod, Playstation , Xbox, Oculus Rift and content rich media websites, advanced web production and design, design for interface all of this with the user in mind. The course will provide skills in the relevant multimedia software, media rich web production, Unity, UdK, website design and development to mobile app development. You will be taught creative coding, interfaces and the course encourages the use a wide range of programming languages delivered by industry practitioners. We also have accreditation opportunities within Adobe and Apple for those students wanting to develop their skills more prolifically within select software.

These include mobile apps, mainstream games, interactive installation, sonic media and eMarketing, with an emphasis on core creative skills. The course also prepares and enhances your ability in producing interactive media, methodologies and production workflows, supported by a robust understanding of the technologies and theories involved.

The Interactive Media Practice degree offers an ideal underpinning for those seeking employment in the digital media industries, which increasingly require people who work with technology form a creative perspective. This is the course that will create the next generation of interactive media talent who are both enterprising and creative.

Our approach on the course is implemented through hackathon culture as seen in technology start up sectors, where cross collaboration through interdisciplinary approach is very welcomed. Students are encouraged to apply from design, non-programming or non-technical backgrounds as well as technical backgrounds.

Modules

-Applied Innovation and Interactive Design
-Mobile Apps and Wearable Devices
-Entrepreneurship and Project Management for Creative Industries
-Social Media and E-Marketing
-Hack Lab and Creative Technologies
-UX Design and Development
-Major Project

Associated careers

There are many highly desirable careers that students from this course can go on into such as: interactive media, app development, new media production, interactive development, advanced web producer, content manager, UX designer, project management, media, digital marketing, media design, online branding, interactive game design, web production, game designer, media advertising, information design, digital production, strategic development, online advertising, UX architect, digital SAM, mobile UX, front end development, wen development, email marketing executive, ecommerce digital marketing manager, .net developer, UX designer academic publisher, UX researcher, social media executive, digital designer, digital advertising, SEO consultant, content marketing specialist, interaction designer, digital project manger, optimisation manager and digital content production. Digital marker, creative technologist, rich media website developer, games producer, social media manger, museum installation, VR gaming, VR advertising.

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This course is designed to produce highly competent communicators for the modern business and media world. Combining the theory with the practice of communication, it has a distinctive vocational orientation and focuses on English as the medium of communication. Read more

Why take this course?

This course is designed to produce highly competent communicators for the modern business and media world. Combining the theory with the practice of communication, it has a distinctive vocational orientation and focuses on English as the medium of communication.

The course can be studied through campus-based learning or through distance learning.

What will I experience?

On this course you can:

Study the nature and function of communication in the modern world, so you will be able to produce text (written, spoken, printed and broadcast) for different purposes
Better understand and use modern communication technologies

What opportunities might it lead to?

The course is designed for graduates from any discipline who wish to work in business, commerce and the media as highly competent communicators. The course combines the theory of communication with the practice of communication, has a distinctive vocational orientation and focuses on English as the medium of communication.

Module Details

MA Communication and Applied Linguistics balances theory and practice and features units that have a high degree of professional relevance and training.

The course is structured on the basis of core units and optional units.

Core:

Theory and Practice of Communication: This unit deals examines communication theory and practice in a range of contexts. Students will use various analytical tools to examine different areas of communication (e.g. corporate communication, mass communication and semiotics. Through engaging with this unit, students can gain a practical understanding of communication which they can apply to their professional lives.

Analysing Discourse: This unit introduces various analytical tools (e.g. appraisal, speech acts, modality, metaphors, transitivity, cohesion, theme-rheme) which are valuable in the analysis of authentic discourses and texts (e.g. courtroom discourse, social media, educational science texts, newspaper texts, political speeches, advertisements, etc.). The importance of context in any analysis is emphasised.

Dissertation: Students undertake a piece of significant research, reported and analysed in an appropriate manner in an area of professional relevance. A research proposal will be produced in the first instance and supervision from a tutor will be available throughout the process.

2 options:

Technical Communication: This unit is designed to develop students’ ability to communicate technical information effectively to specific audiences. It will examine a range of factors that can influence the effectiveness of communication and provide strategies to overcome communication problems.

Intercultural Communication: This unit deals with intercultural communication issues in a global setting. Students can benefit from an awareness of the various factors including cultural factors, which influence communication in order to improve their own knowledge and practice of communication.

Communication in the Workplace: This unit examines how language is used in workplace settings. Analysing and evaluating a range of spoken, written and digital texts, can help students to reflect on and improve their own knowledge and practice of communication.

Digital Communication and Media Development: This unit is designed to give students a theoretical and a practical knowledge of digital media development and implementation. Students will use a range of software applications to design or develop their own digital marketing applications.

Second Language Acquisition: This unit reviews relevant research on the topic of SLA and builds on students’ previous experience of language learning, applying this to areas such as individual differences and types of learning, as well as to more formal approaches to SLA.

Professional Portfolio: This unit offers students the opportunity to profile their degree to their own professional and/or personal interests, allowing students the chance to study areas not covered elsewhere in the curriculum. Students negotiate an area for study and then pursue this with the support of a supervisor.

Please note. All optional units are subject to staff availability and student demand.

Exit levels

The credit system creates a flexible framework in which you can graduate with one of the following awards, depending on the number of credits gained:

MA Communication and Applied Linguistics (four core units plus the research management and dissertation units) 180 credits
Postgraduate Diploma in Communication and Applied Linguistics: 120 credits
Postgraduate Certificate in Communication and Applied Linguistics: 60 credits

Programme Assessment

Full time study is one full academic year, consisting of a taught part from October to June and a research part, in which the dissertation is written, from June to September. Part time students study for a period of two years. The dissertation is written in the summer period of the second year of study.

There are no formal examinations. A variety of different assessment methods are used which include essays, projects, portfolios, presentations and your dissertation. The research management unit will prepare you for your dissertation and you will be allocated a dissertation supervisor who will oversee your work throughout the process. You will also be encouraged to start thinking about it from the start of the course and submit a series of interim documents.

Student Destinations

Graduates will be able to progress to jobs in the public and private sectors in various areas of communication including, advertising, publishing, human resources departments, in higher education in their own country or elsewhere, or continue on to undertake doctoral research. Possession of a Masters qualification is often viewed as a requirement for promotion to a more responsible position where you may already be working.

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The Master of Communication Studies is a one-year (60 ECTS) academic master with a focus on New Media and Society in Europe. This unique English language programme focuses on the rapidly changing field of media and communication in a European context. Read more

About the programme

The Master of Communication Studies is a one-year (60 ECTS) academic master with a focus on New Media and Society in Europe. This unique English language programme focuses on the rapidly changing field of media and communication in a European context. The programme takes an original interdisciplinary approach and allows students to concentrate on business, policy and/or user aspects of new media.

The programme consists of two semesters. It comprises one set of compulsory courses and one set of optional courses. The optional courses allow students to focus on three specific fields: business and markets, policy and governance, user aspects of new media and society in Europe. Instead of choosing from the optional courses, students can decide to do an internship.

This Master offers

A high-level and international oriented education by leading scholars in the field of information and communication technologies, new media and European media
- An integrated programme and interdisciplinary approach to new media and society in Europe
- Teaching in small groups using interactive teaching methods, stimulating individual participation
- A wide variety of specialised courses focusing on new media concepts
- Excellent guidance in writing your master thesis by leading scholars in a variety of subject fields
- The possibility of writing your thesis in one of the following four languages: English, Dutch, French or German (the last three only on approval)
- Close collaboration with researchers from the centre for Studies on Media, Information and Telecommunication (SMIT) and the Institute for European Studies (IES)
- The possibility of meeting professionals of the research field on conferences, workshops and other academic events
Stay informed and join our Facebook community.

Compulsory Courses (42 ECTS)

Master Thesis in Communication Studies
Advanced Methods for Communication Studies
Information Society and Globalisation: Advanced Theoretical Debates
EU Media and Communication Policy
Lecture Series on European Information Society

Optional Courses (18 ECTS)

European Media & Communication Markets
Critical Issues in Media Economics
European Innovation Policy
Current Case Studies: Global and Regional Governance
Global and Regional Internet Governance
Comparative Communication Research
Media, Culture and Globalisation Theory
Users and Innovation in New Media
Business and Consumer Ethics

Admission requirements

Direct access is granted for students with a Belgian Bachelor’s degree in Communication Studies.

All other applicants' files will be evaluated by the Admission Board on an individual basis. Applicants with a bachelor diploma in a field other than Communication Studies may still be accepted provided they take a few additional courses in the form of a short preparatory programme (consisting of maximum 24 ECTS credits). This preparatory programme can be followed while starting the Master.

Please note: An academic BA or MA degree is required to apply.

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