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Masters Degrees (Communication Manager)

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The Master in International Communication (MIC) is an ambitious double degree programme for those who aspire to an international career as a communication practitioner in senior managerial or consultancy positions, responsible for the external and internal communication of an organisation. Read more
The Master in International Communication (MIC) is an ambitious double degree programme for those who aspire to an international career as a communication practitioner in senior managerial or consultancy positions, responsible for the external and internal communication of an organisation.

Four universities across Europe, all specialising in communication and public relations in international professional contexts, have joined forces to create this unique joint programme offering you the full benefit of their collective expertise and international networks. This consortium consists of:

• The Netherlands: Hanze University of Applied Sciences, Groningen
• The United Kingdom: Leeds Beckett University
• Italy: IULM University, Milan
• Lithuania: Vilnius University

The MIC offers you the opportunity to study at two universities and graduate with two Master’s degrees and the Geert Hofstede Consortium certificate. The programme starts each September and consists of three semesters (90 European credits). During the first semester you will study at one of the consortium universities, and for your second semester you will study at one of the other consortium universities. During the third semester, you will write your dissertation under the supervision of these two universities.

Career Focused

How is the career perspective built into the MIC programme? Throughout your study, you will analyse and solve real corporate communication problems provided by companies and governmental and non-governmental organisations. While acquiring the necessary expertise, you will at the same time acquire the knowledge and skills you need to be able to work within an international, complex and ever-changing business context. In doing so, you will not only be achieving an academic milestone, you will also be building your business network and complementing your résumé with work experiences.

MIC Curriculum Overview

Semester 1: Core Programme (30 European credits)
The first semester introduces you to the full breadth of the profession. What are the roles and responsibilities of the communication professional in an organisation from a strategic perspective? Which main functional areas are there? How does culture influence communication? What is the relationship between the organisation and its international and intercultural environment? You will complete this semester at one of the consortium universities of your choice.

Semester 2: Specialisations (30 European credits)
During the second semester you will complete a number of specialisations from another consortium universities of your choice. The specialisations are, by definition, in tune with what is happening in the professional field and can change according. The specialisations include:

Hanze University of Applied Sciences, Groningen, The Netherlands
• Intercultural Management
• International marketing communication
• International public affairs & corporate communication

IULM International University of Languages and Media, Milan, Italy
• Development and communication
• Public affairs and advocacy
• Social responsibility and communication

Leeds Beckett University, Leeds, The United Kingdom
• Public relations skills
• Communication audits
• Digital communication management

Vilnius University, Vilnius, Lithuania
• International crisis communication management
• Innovative methods in corporate communication
• Media and sustainable development

Semester 3: The Graduation Project (30 European credits)
The graduation Project consists of a master’s dissertation and a personal development portfolio. You must demonstrate mastery of those competences required to obtain the title Master in International Communication. You will choose a professional role and analytically solve a problem for an outside client or stakeholders (working in-house or as a consultant). The result of this project will be based on applied research and the use of an appropriate methodology. Every problem requires a solution from an international or intercultural perspective. The dissertation is completed under the supervision of two universities.

MIC graduate profile

As a graduate of the Master in International Communication you will be an interculturally competent communication professional able to work in a global context. You will be able to anticipate changes and develop, implement and manage sustainable and innovative solutions to communication issues. As a graduate, you will have the skills and knowledge needed to work at managerial or consultancy level.

Career Prospects

Based on the MIC Alumni Evaluation conducted in 2015, 91.6% of the MIC graduates have found a job within a year after graduating. Graduates have found jobs as Communications manager, Communications consultant, Director of communication and external relations, Image and communications manager, Marketing & communications executive, Content and media manager, Social media research officer, Senior international relations officer, Events officer and Project manager. Companies where our graduates have found positions include Google, Edelman PR, Ogilvy Group, Walt Disney, Hewlett Packard, IBM, ABN-Amro bank and governmental institutions.

Admission requirements

• Previous study in one of the following fields: communication, humanities, social sciences, business, management. Extensive work experience may also be considered.
• English language requirements: IELTS: 6.5, no subscores below 5.5 or TOEFL: 90 (internet). IELTS or TOEFL must not be older than two years.

The MIC is a fully accredited programme.

For more information about admission and application visit: http://www.hanzegroningen.eu/mic or http://www.masterinternationalcommunication.eu

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In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. Read more
In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. You will research how people communicate with one another using a variety of means, and how they process information through language, pictures, sound and computers. For example, you will acquire knowledge about pitfalls and misunderstandings when exchanging information, negotiating or managing conflicts in business settings, and the principles of marketing communications. The emphasis lies on the effects of digital communication on our society and culture. The program in Business Communication and Digital Media enables you to study the consequences/implications of media selection for effective communication transaction.

Internal communication

One of the most important issues within organizations is internal communication.
•How do teams communicate and make decisions?
•How do people deal with conflicts within their organization?
•How do managers use advanced business communication to motivate their employees?

These questions are all part of the internal business communication that you will deal with during your studies. You will focus on important aspects of interpersonal and group communication.

External communication

In this context, external communication is more than marketing and promoting the products on offer, it concerns the image of the organization.
•How do organizations manage a crisis situation?
•How do they communicate with media?
•How do organizations improve their image through communication?

These questions will be answered during this program. You will study various theories that explain how people make observations and form their opinions and you will learn about how organizations reach customers and convince them.

Digital Media

Over the past decade, the internet and new media have developed rapidly. The increasing importance of the internet and new media has a major impact on business communication. There are several issues that organizations are facing in this particular field of communication, such as announcing news by email, the most convenient way of communication with customers, the quality and user-friendliness of their website. Another part of this study is the social media aspect and how organizations deal with it.

Career Prospects Business Communication & Digital Media

After completing a Master's program with a specialization in Business Communication and Digital Media, you will be able to enter the education, research or business market. You will be able to analyze internal and external communications and to act as a consultant on these matters. You will also be able to give advice about communication tools within organizations. You can pursue an international career in various national or multinational organizations. After the Master's specialization, you can specialize further, as an academic researcher.

Graduates with a specialization in BDM may find positions such as:
•Web editor
•Marketing Officer
•Communications Officer
•New Media project manager
•Head of PR and Communications

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Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world. Read more
Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world.

The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communication professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in this digital age.

You will be paired with an experienced mentor, who will offer valuable advice on the industry, your future career and the latest developments in the field. You will undertake a live public relations consultancy project for a client.

You will also have the option to undertake a work placement in your second semester.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/prandstrategiccommunication_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

With guidance from your mentor and backed by the experiences gleaned from your work placement and real-life project, your career prospects will be significantly strengthened. A study abroad option will enable you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and strategic communication. Job roles for our graduates could include public relations manager, communications manager, press officer, media relations manager, internal communications manager and social media manager.

- Digital Communications Manager
- Communications Manager
- Head of Media Relations
- Social Media Account Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication.

This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'.

The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.

Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.

Core Modules

Corporate Communication in an Intercultural Context
Examine the role of cultural factors in the management of corporate communications, combining the fields of corporate relations functions and specialist areas of corporate communication.

Digital Communication Management
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Public Relations Skills
Develop the core skills required to be a public relations professional, including planning, presentation and writing.

Strategic Communication Planning & Management
Gain an understanding and awareness of the strategic nature of communication, its role as a management function, and the contribution it makes to the achievement of business objectives.

Option Modules

Communications Audit
Develop your critical awareness of communications audits and their function in a consultancy setting. Working in a team alongside your peers, you will audit an aspect of internal or external communications for a live client. You will understand how to use auditing to improve an organisation's business performance, especially in relation to its communications activity.

Global Business Environment
You will analyse the political, social, legal and technological relationships between businesses in the global external environment. Additionally you will explore issues including sustainable development, competitive advantage of nations, global responsibility and citizenship in relation to the function of business globally.

International Marketing - Emerging Markets
Develop an in-depth understanding of the dynamics and specifics of the BRIC markets (Brazil, Russia, India & China) as examples of the numerous country markets now identified as emerging.

Marketing Communications Strategy
Gain a strategic understanding of how marketing communications tools, media, content, audiences and brands interact. Your knowledge will underpin your understanding of the way in which marketing communications strategy works with branding principles.

Work Placement
You will develop your personal, intellectual and professional skills throughout your placement. Your portfolio and your reflective report will be based on the practical application of theories and ideas you have studied, explored in the context of your placement organisation.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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One of the essential ways in which information is transferred and communicated is through text, whether verbal or written. Texts should inform or convince, depending on the communication objectives. Read more

Communication Design

One of the essential ways in which information is transferred and communicated is through text, whether verbal or written. Texts should inform or convince, depending on the communication objectives. Communication designers research different factors that can affect a text in order to create an effective communication tool. These factors can be characteristics of the text, such as style and structure, but also the conversation characteristics and the influence of non-verbal communication.

Furthermore, the context and purpose of a text and how readers process information also play a major role in communication. In the English-taught Master's specialization in Communication Design, you will research how communication processes work and how you can influence these processes effectively. You will learn to analyze texts and tailor them to different target groups and acquire knowledge about how to measure whether in practice a text has the desired effect.

Career Prospects Communication Design

After completing the Communication Design specialization, you will be able to conduct research on the transfer of information through text. Moreover, you will be capable of advising people about writing a clear, attractive and convincing text according to various communication objectives. You can embark on a career in different positions within profit or non-profit organizations, government agencies and related organizations or in the business world.

After graduating, you could also continue your career as an academic researcher in the broad field of communication.

This is a small selection of positions you may apply for after you have completed your programme:
•Communication Design Manager
•Communication Strategist
•Advertising Design Strategist
•Communication Design Engineer
•Device User Experience Design Specialist
•Design Researcher

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In the Master's degree in Communication and Information Science, you can choose between different programmes that focus on communication. Read more
In the Master's degree in Communication and Information Science, you can choose between different programmes that focus on communication:

* Information Science (English taught)
This programme is completely in English and focuses on the theory and the research of language, text and digital communication. Issues are eg. natural language processing, semantic web and digital communication.

* Digital Humanities (English taught)
The brand new master's track in Digital Humanities (start Sept 2016) equips you to look at culture, language and history through the lens of digital methods. It offers a systematic way to incorporate information technology in humanities research.

* Communication Studies (Dutch taught)
In this programme, the focus is on the form, function and effects of language and language use in communicative situations. In addition, discourse-analysis in the field of organisational, media, computer, persuasive and health communication will be discussed.

* Computer Communication (Dutch taught)
The programme Computer Communication focuses on the interaction between man and computer. In addition, the interaction between people themselves will be discussed, as well as the communication between people and organizations that goes via the computer.

* Communication and Education (Dutch taught)
In this programme you study the theory and practice of the development, education and training of language and communication skills of children, adolescents and adults. You will also learn about the research into, design of and professional skills for education and training.

Job perspectives

The Master's degree in Communication and Information Science prepares you for positions in research, education, training and consultancy.

Job examples

- Communications Advisor
- Communications Manager
- Communications Officer
- Journalist
- Marketing Manager
- Media Advisor
- Editor
- PR Officer
- Web Coordinator

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Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. Read more

Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication.

Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation, visibility and reputation) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English.

Career opportunities - At the end of the Master, the student can work in companies as a Brand Manager, Marketing Manager, Product Manager, and for Consultancies as Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.

 The Master is organized in partnership with Landor



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Become an effective communications practitioner who is able to work in an international setting. You will focus on working with clients and practical problem-solving in the communications sphere of both the private and public sectors. Read more
Become an effective communications practitioner who is able to work in an international setting. You will focus on working with clients and practical problem-solving in the communications sphere of both the private and public sectors.

The course is delivered by four European universities ? Leeds Beckett University, Hanze University of Applied Sciences in the Netherlands, IULM in Italy and Vilnius University in Lithuania ? which all specialise in professional communications and public relations.

You can study your first or second semester at Leeds Beckett University, where you will benefit from being taught at one of the most prestigious centres for public relations in Europe. You will spend your second semester at one of our partner universities and choose specialisations offered by those universities. You can also take an optional industrial placement in semester three.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/intlcommunication_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

Upon graduating, you will become an interculturally competent communication professional who is able to work in a global setting. You will be equipped with the skills to anticipate change and to create and manage sustainable and innovative solutions to problems at a senior managerial or consultancy level.
As a graduate, you could work for an international PR consultancy, a multinational company and global organisations either in the private or the public sector.

- International PR Consultant
- International Communications Manager
- International Marketing and Communications Executive
- International Public Affairs Consultant

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

The four partner universities formulate a consortium, named after Prof Geert Hofstede, a pioneer and international leading scholar in the field of international communication. You will fully benefit from the collective expertise of the four European partner universities and their international networks both in academia as well as in professional practice. Those of you taking the first semester at our University will benefit from being taught in an English language culture at the biggest and most prestigious centre for public relations education in Europe.

The concept of competency-based learning is at the heart of the curriculum. This means that you are equipped to become a reflective practitioner with the transferable competencies and skills needed for your employability and on-going personal development. The content and learning experience of the course enables you to apply your knowledge and skills directly in professional practice. To enhance your employability, you can also take an optional industrial placement in semester three.
We have a dedicated employability and placements office to support you and provide you with access to a wide range of vacancies from local, national and international employers. Pre-placement guidance and seminars are available on topics such as CV and letter writing, how to succeed at interview, assessment centres and psychometric tests.

Core Modules

Communications Audit
Audit an aspect of internal or external communications with a live client organisation.

Corporate Communication in an Intercultural Context
Examine the role of cultural factors in the management of corporate communications, combining the fields of corporate relations functions and specialist areas of corporate communication.

Digital Communication Management
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Global Business Environment
Analyse the role of business in the global environment, focusing on political, social, legal and technological aspects, in particular sustainable development, competitive advantage of nations, global responsibility and citizenship.

Public Relations Skills
Develop the core skills required to be a public relations professional, including planning, presentation and writing.

Strategic Communication Planning & Management
Develop an understanding and awareness of the strategic nature of communication, its role as a management function, and the contribution it makes to the achievement of business objectives.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Introduction. This variant of our established MSc Strategic Public Relations & Communication Management course is delivered jointly with our partner Pompeu Fabra University in Barcelona, Spain. Read more

Introduction

This variant of our established MSc Strategic Public Relations & Communication Management course is delivered jointly with our partner Pompeu Fabra University in Barcelona, Spain. This course provides students with a solid international perspective on strategic communication and provides an opportunity to study in both Stirling, UK, and Barcelona, Spain.

The MSc Strategic Communication & Public Relations is an interdisciplinary, advanced level course taught by established academics and practitioners. It offers a hands-on approach while at the same time providing you with the theoretical foundations necessary to practise public relations at a managerial level.

You will be offered the opportunity to attend a Public Affairs and Lobbying seminar series in Brussels, which includes visits to the European Parliament, the European Commission as well as specialist industry seminars with leading public affairs and public relations experts in Brussels.

This course is taught completely in English and students will obtain a joint MSc degree from the University of Stirling and Pompeu Fabra University. Students spend the Semester 1 at the University of Stirling and then move to Pompeu Fabra University for Semester 2. Students then decide if they would like to have their dissertation supervised by Stirling or Pompeu Fabra.

Link to MSc Strategic Communication and Public Relations at Pompeu Fabra University http://www.upf.edu/masterpublicrelations/en/

Key information

- Degree type: MSc, Postgraduate Certificate, Postgraduate Diploma

- Study methods: Full-time

- Duration: 12 months (Stirling in semester 1 - Barcelona in semester 2 - Stirling dissertation period) 16 months (Stirling in semester 1 Barcelona in semester 2 - Barcelona dissertation period)

- Start date: September

- Course Director: Dr Alenka Jelen-Sanchez

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

- IELTS: 6.5 with 6.0 minimum in each skill

- Cambridge Certificate of Proficiency in English (CPE): Grade C

- Cambridge Certificate of Advanced English (CAE): Grade B

- Pearson Test of English (Academic): 60 with 56 in each component

- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Structure and content

Students spend Semester 1 at the University of Stirling and then go to Pompeu Fabra University for Semester 2. Students then can decide to have their dissertation supervision at the University of Stirling or Pompeu Fabra University.

The course covers a range of modules including public relations and communication management theory, strategic public relations planning, public diplomacy and strategic communication, media relations, digital media, public affairs and advocacy, and research methods.

Delivery and assessment

Delivery methods include lecture, workshops and seminars.

Methods of assessment include case studies, timed assignments, essays, presentations and reports. Students also complete a 12,000-word dissertation.

Why Stirling?

- REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

- Rating

Research within Communications, Media and Culture had 70 percent of its research rated as either ‘World-leading’ or ‘Internationally Excellent’ in the most recent Research Assessment Exercise. Pompeu Fabra staff are also research active and publish internationally.

Strengths

- Academic strengths

This course provides a unique multicultural and intercultural experience for students as well as an innovative and challenging curriculum that is regularly updated. Students will develop a solid theoretical foundation as well as learn practical skills necessary for working within the public relations industry.

Students benefit from the experience and expertise of the academic research active team at Stirling and Pompeu Fabra; students are able to study in both northern and southern Europe (Scotland and Spain) and will develop an international outlook.

Students are able to attend a two-day Public Affairs and Lobbying seminar series delivered in Brussels (additional cost).

Career opportunities

This course prepares students for careers in public relations and related areas in consultancies and private sector companies, (in-house positions, such as communications officer/manager, public relations officer/manager, press officer, internal communications officer/manager) NGOS, international organisations (such as the EU, UN etc.).



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The ways to connect, retain and communicate with our customers are in a process of constant change. Also, every day new marketing tools and resources to meet their needs and demands arise. Read more

The ways to connect, retain and communicate with our customers are in a process of constant change. Also, every day new marketing tools and resources to meet their needs and demands arise. In this new digital ecosystem, companies need professionals with expertise in social media to create new business models, the application of technology to business innovation and management and use of the tools of the digital environment. Thus, companies can create value and monetize their services, products and content Therefore, social media is the indispensable starting point in this new revolution. The direction and management of social media, with penetration capability, individual metering and analysis of potential users, customers and buyers of our services, opens up new possibilities while providing us with challenges hitherto imagined.

This program designed by MFI Business School in collaboration with the Camilo José Cela University, is based on three fundamental pillars for structuring:

  1. Social Media Strategist: Strategic planning of social media, data collection, reporting, metrics and KPIs that allow us to analyze and monitor our business objectives and reputation.
  2. Social Digital Content Management: Creating content taking into account the unique characteristics of social media and use their display windows and engagement. All supported in the use of technology that makes managing content and messages in a fully quantifiable and individualized.
  3. Social Media Marketing: Social, media networks and platforms as a channel and marketing tool, communication and marketing. The creativity, interactivity, developing strategies based on the customer and their implementation through specific plans appropriate.

ADDRESSED TO:

Recent graduates and young professionals seeking comprehensive training to strengthen their career as managers of communication in digital environments. Professionals interested in exploring how businesses and communication departments interact with their customers through digital channels. Communication professionals who need to develop the conceptual and strategic thinking.

OBJECTIVES Master in Social Media and Community Manager

Knowing the digital ecosystem and its main distinguishing characteristics, from a business standpoint, to design social and marketing strategy of a company.

You will also learn to:

  • Manage innovative projects within the digital environment, using methodologies and tools of design thinking to create a design thinking focused on the end user.
  • Know and appreciate the accessible technology in the creation of digital content adapted to mobile devices.
  • Apply creative processes in design and digital media tools and concepts such as usability and navigability.
  • Designing the social strategy of a company or firm, selecting media, supports, platforms and optimal resources.
  • Adapt Marketing plans and digital communications to the global strategy of the company.
  • Create from scratch a digital strategy in social media.
  • Establish and define the actions of digital communication in social networks, and social environments.
  • Develop management projects of social relations of a product, company etc.

Methodology and Evaluation

METHODOLOGY

Students have a next-generation technology platform with complementary content, access to news, articles of interest, activities proposed by the tutor and area forums. Through the platform, they have direct and personal contact with tutors specialized in different areas of the program, working professionals who provide practical vision with their experience in the sector.

IMF offers to all its students a free consultation line access, permanent and personalized, both telephone, email or via the internal mailbox Virtual Campus, with his tutor. In addition, you can arrange personalized or virtual tutorials for solving doubts or guidance on the course.

Since MFIs are committed to online learning the content of the master you can be downloaded in PDF format, but also give you the option to have the course material in book form. Study manuals are fully updated and have great technical, easily understandable and with a clear practical vocation rigor.

EVALUATION

Students may take on the virtual campus self-assessment exercises of each module of the training program, to self-assess the knowledge of the contents.

Also, obtaining the titles of the Master by MFI Business School and Master by the University Camilo José Cela is subject to passing a final exam in any of the available modalities.

Career prospects

Booming Sector

According to the latest Adecco report is expected for the coming years creating up to 115,000 new jobs in the area only in Englis. According to the global consultancy directive Talengo search managers work with a digital view of the business will increase by 23% this year.

At the end of our Master you will be ready to serve as:

  • Director of E-marketing
  • Social Media Strategist
  • Digital Content Manager
  • Community Manager
  • Social Media Analyst

Guaranteed practices

IMF Business School, through its website and Employment Practices ensures students of the Master in Community Manager and Social Media, practices in companies. Query conditions.



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This course provides a collaborative learning environment where you develop creative and strategic skills in fashion management and communication. Read more

This course provides a collaborative learning environment where you develop creative and strategic skills in fashion management and communication. You work within your selected area and enhance your ability to work confidently and independently across subject boundaries.

The course is designed for students who have previous experience in fashion design, management or communication at undergraduate level or in industry. You continue your education, enhance your professional skills and improve your understanding of how to manage a fashion business from concept to customer. It is ideal for dynamic individuals looking to succeed within the industry at the highest level.

You focus on gaining the skills to work as a fashion manager within the increasingly complex fashion exchange. This includes decision making, interpreting target needs and converting these needs into opportunities by bringing together • product • distribution • branding • marketing • communication and service.

You also enhance your knowledge of the changing online and physical fashion world, including the merging of retail, communication, technology and customer experience. This involves exploring new innovations in fashion management and communication and helps you define your own personal approach.

The course is driven by original thinking, innovation and change. You learn to lead thinking and practice in fashion management and communication by challenging current theories.

Throughout the course there is recognition of the wide reaching roles in the fashion industry and of the fact that practitioners are increasingly finding positions in non-traditional professions.

Vibrant and supportive learning environment

As a student on this course you are part of the Sheffield Institute of Art (SIA) postgraduate community, giving you access to creative networks and the chance to work on live industry projects. You also benefit from the active postgraduate community across the University which offers exciting opportunities for subject discussion and collaboration.

Research-led expertise

Your learning is enhanced by the expertise of our staff, who are high-profile academics and industry professionals working within the University’s Art and Design Research Centre (ADRC). Our Research and Innovation Office (RIO) takes an active part in engaging you in research, knowledge transfer and live projects, ensuring you gain a global and industry-relevant perspective.

This course is part of the Sheffield Institute of Arts (SIA), an amazing, diverse community of makers – where staff, students and partners work as equals to deliver real innovation and creativity. SIA opened in 1843 and is one of the UK's oldest Art and Design Schools. We have recently moved into the Head Post Office, a redesigned Grade II listed building. It includes state-of-the-art workshops which provide you with a unique studio-based learning environment in the heart of the creative community.

Course structure

Typical modules may include:

Semester one

  • theory supporting practice
  • fashion brand management and communication

Semester two

  • fashion trend prediction
  • product development
  • optional study including live industry briefs

Final Semester

  • final project: written or practical

Assessment

100% coursework

Employability

This degree prepares you for a wide range of professional fashion roles in a constantly changing industry.

Graduating with a masters degree gives you an advantage in the employment market, meaning you can find work in a wide range of fashion-related vocational and academic fields.

The course also prepares you for a higher level research degree. There are an increasing number of graduates undertaking research in fashion related subjects or entering into higher education as lecturers.



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The. Master of Communication Design Labs. offers the keys to managing the complexity of the interconnected disciplines that are explored during the creative process. Read more

The Master of Communication Design Labs offers the keys to managing the complexity of the interconnected disciplines that are explored during the creative process. Students will learn to master linguistic resources and applications, to lead interdisciplinary teams in communication projects.

The Master aims to raise the professional profile of students so that they can be part of new business structures, where concepts and language are ever closer. The near constant exchange between students and teachers (active professionals with wide experience in the field of communication) enhances the processes of innovation and creativity that characterise this master. 

Career opportunities: Creative director. Account manager. Marketing director. Brand manager. Strategic director. Conceptual director.



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The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming. Read more

Objectives

The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

4 COMPELLING REASONS TO CHOOSE THIS PROGRAM

- Our graduates are sought after by leading organizations for internships and permanent positions.
- AMBA, AACSB, EQUIS-accredited School
- A Top European Business School - http://en.grenoble-em.com/rankings

Program

After an introduction to the general business environment, the program covers the fundamentals of marketing and the methodology of marketing planning.

Specific areas such as digital marketing, customer intelligence and business to business marketing are also covered. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Introduction Week

- Moodle e-learning platform
- Library and Computing Services
- Administrative Issues
- Alumni Association

Program Content

COURSE CONTENT

The first year of the Master is a fulltime year in Grenoble or London.
The program covers four key areas of study for Marketers, each of the 19 modules follow a logical connection to the one before.

- Strategic Management (6 modules)
- Marketing Management (8 modules)
- Digital Marketing (2 modules)
- Business Fundamentals (3 modules)

The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Integrative Marketing Case Study

Using an existing business, the “Live Business Case” will provide the students with the opportunity to pull together all the aspects of the program. Students will analyze a marketing problem in the Company and use their skills and knowledge to solve issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

At the end of the one-year full time part of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length, under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study. This will be business oriented and coherent with your program's objectives. A student may choose to write his/her project on a topic grounded in his/her internship experience.

Careers

Graduates of the MSc Marketing Management program are qualified for positions such as:

MARKETING

- Marketing Executive
- Product Manager
- Brand Manager
- Sales Promotion Account Executive
- PR Account Executive
- Marketing Manager

ADVERTISING

- Account Executive
- Account Manager
- Account Planner
- Media Buyer
- Media Planner

MARKET RESEARCH

- Market Researcher
- Research Executive
- Senior Researcher

RETAILING, LOGISTICS & SALES

- Retail Buyer
- Retail Merchandiser
- Customer Service Manager
- Retail Manager
- Sales Executive
- Sales Manager
- Logistics Executive
- Logistics and Distribution Manager

Internships

MSc Marketing Management students spend their internships in prestigious international companies:

- Xerox Research Center Europe
- Warner Home Video
- Hewlett Packard
- Schneider Electric SAS
- Evergreen Laurel Hotel
- Cartier International
- Salomon
- Adidas France
- HP France
- Coca Cola
- Amadeus SAS
- Siemens Transmission & Distribution

Internships include: Assistant Key Account Manager, Assistant Program Manager, and Marketing Assistant, among many others.
Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B sales, exports, and press and advertising.

Admission

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).
- GMAT is not required for this program.

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This programme is a specialization of the MA degree in Communication and Information Sciences. As a student of Information Science, you learn to transfer data into accessible and intelligible information. Read more
This programme is a specialization of the MA degree in Communication and Information Sciences.

As a student of Information Science, you learn to transfer data into accessible and intelligible information. You will do research in the domain of language, text and computer-mediated communication.

In this programme, you will analyse information and communication processes between individuals and within organizations. One question is crucial: what options do new technological developments offer to improve information and communication processes?

The Master's programme builds on the knowledge, insights and skills that you have acquired in your Bachelor's degree. You will learn to carry out research independently and handle information in a professional manner. In addition to courses, you will do an internship. You will finish the degree with an independent research project and a Master's thesis.

All courses are taught in English. Deficiency programs are partly taught in Dutch.

Job perspectives

As a graduate, you can work as a web developer, software-engineer, IT-consultant, application developer, researcher or teacher. You have a wide choice of places to work: it goes without saying that you could find a function in a large IT firm, but virtually any other company or organization with an IT department has a need for Information Science specialists. It is also possible to start your own company or become a researcher.

Our former students work in large information technology companies or in information technology departments of companies and governments. Some of them successfully started their own company. Others began an international academic career and have obtained a PhD degree.

Job examples

- Computational linguist
- Information analyst
- Software developer
- Web designer
- IT Consultant
- IT Manager
- Researcher in natural language processing

As student of Information Science you will develop a solid theoretical and practical foundation for carrying out this kind of research. The knowledge you will gain matches well with current job requirements for researchers in the field of Information Science.

Research in Information Science concentrates in Groningen on development, use and evaluation of language and web technology. Good examples are automated search and analysis of information in traditional and new media, dialectology, corpus annotation,gamification, and syntactic and semantic analysis of text. This research is coordinated by the Computational Linguistics group of the Center for Language and Cognition Groningen (CLCG).

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Why study at Roehampton. This course is taught by researchers who are recognised leaders in their field. . Will help you develop the skills and independent critical thinking required for the ‘knowledge worker’ of the future. Read more

Why study at Roehampton

  • This course is taught by researchers who are recognised leaders in their field. 
  • Will help you develop the skills and independent critical thinking required for the ‘knowledge worker’ of the future.
  • Allows you to engage with contemporary developments and debate in media, communication and culture, including feminism, cultural identity and globalisation
  • Roehampton is ranked best modern university in London (Complete University Guide 2018) and the most research-intensive modern university in the UK (Research Excellence Framework 2014).

Course summary

This course is ideal if you wish to pursue media, communications and cultural inquiry in order to develop a media-based career.

On this course you will cover all aspects of media, communications and cultural studies, from exploring cultural theories and concepts such as Marxism, post-Marxism, feminism, psychoanalysis, post-colonialism and globalisation, to the developments and debates around media and cultural industries such as TV, film, print media and the internet. You will analyse the politics of identity in the context of media and cultural representations, especially in the changing media and web landscape.

You’ll be taught by staff who have strong research profiles with publications in the area of cultural studies theory, culture and politics, tabloid culture, reality television, psychoanalysis, television history and industry, the globalisation of media and culture, contemporary trends in the television industry, as well as travel writing. 

You will become a member of the Centre for Research in Film and Audiovisual Cultures (CRFAC), giving you access to a diverse programme of research seminars, symposia and special events organised in collaboration with institutions such as the British Film Institute. Your studies are complemented by visiting lectures given by media and cultural industry professionals such as film makers and scholars from other institutions. 

Roehampton's location in London is ideal for media and culture students as you can take advantage of your location by immersing yourself in the wealth of creative cultural institutions and media companies that the capital has to offer, unrivalled by any other city in the UK.

Content

On the course, you will gain an in depth understanding of the role of the media in everyday life, and of its relation to culture and formations of identity and subjectivity. 

You will be introduced to, and evaluate, a number of influential and important communication theories and concepts associated with the public sphere, globalisation, promotional culture, media organisations and new media, as well as discourse analysis. 

You will engage with the politics of identity in the context of media and cultural representations and explore debates around social difference through a consideration of various defining conditions including gender, class, ethnicity, history, nationality, sexuality, taste and consumer choices.

You will also explore the representation of social reality and the social self in both mass and new media. By focusing on a range of non-fiction formats including reality television, ‘unscripted’ video, user-generated content and the development of the social web, you will address established and newer scholarly debates concerning ‘truth telling’, confession, surveillance and the production of knowledge about the self and its place in the world. 

You’ll end the year by undertaking a dissertation or research project which will give you the opportunity to deepen your research skills and knowledge about a topic of particular interest to you.

Modules

Some of the modules we currently offer include:

  • The Politics of Identity
  • Communication and Culture: Theories and Approaches 
  • Research Methods: Communication and Culture
  • Media and Memory
  • Global Media and Communications
  • The Media and the Social Self
  • Media, Culture and the Inner World
  • Identity, Travel and Culture

Career options

The MA helps students prepare for successful careers in communications and the cultural industries including film, journalism and publishing. Students may opt to do media research or further academic study.

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The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a . world-class degree programme. Read more

The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.

With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.

 

Objectives

In particular, on completing the programme, participants will be able to:

  • identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution;
  • identify and develop effective managerial strategies for fashion sector businesses;
  • recognise and understand the specificities and differences between the various types of production and organisation in fashion, haute couture and fast fashion businesses;
  • develop a business plan for fashion companies;
  • identify the specificities of the various types of products in the clothing, accessories, jewellery, home and beauty contexts;
  • analyse and perfect offline, online, and performance integrated fashion system strategies pertaining to marketing, branding, and communication;
  • identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector;
  • utilise brand monitoring tools suited to continuously work on the constant improvement of a fashion brand’s storytelling and reputation;
  • utilise the experience acquired during company visits and interactions with industry professionals to build their own professional networks in the fashion market.

Professional Outlets

At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:

  • Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
  • Store manager
  • Designer and stylist with managerial and communication abilities
  • Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
  • Press officer or PR director for a fashion brand
  • Social media manager or social media strategist for a fashion brand
  • Event manager specialising in fashion shows and events
  • Personal shopper
  • Fashion blogger

Target Recipients

The Master Course in Fashion Management is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.

Thus, typical attendee profiles are:

  • graduates interested in specialising in fashion management and therefore in acquiring the specific competencies needed to operate in this context;
  • entrepreneurs interested in launching or revitalising a retail business focussed on the sale of clothing, accessories, jewellery, and home and beauty products;
  • designers and stylists who also wish to acquire managerial competencies related to the management, distribution, and communication of their own brand or collection;
  • managers, professionals, and consultants seeking to specialise in the fashion industry.

Contents

The Fashion Market

The fashion industry and its evolution in various cultural and geographical contexts;

The fashion system: types of businesses (from haute couture to fast fashion)

Elements of consumer sociology

Elements of fashion history

Managerial Competencies

Business strategy and company organisation

Economics and company management

Marketing management

Digital marketing

Accounting and management control

Project Management

Business Planning

Human resource management

Fashion Products

Menswear, womenswear, childrenswear

Accessories

Jewellery

Home

Beauty and personal care

Fashion Touch Points and Communication Strategies

Targeting, experiential branding, and holistic marketing in fashion

Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging

Naming, branding and guidelines for their use

Visual Branding and Creative Direction: expressing exclusivity

Public relations, the press office, and institutional communication for fashion

Analysis and design of web-based supports, and elements of SEO

Social networking in the fashion sector

Brand monitoring for fashion

Retail branding: point of sale furnishing and layout

Shows and events

Technological innovation in Fashion

Point of sale and interfaces

Materials

Online presence and mobile app functionality

E-commerce and new forms of distribution

Fashion in the Made in Italy domain

Case histories, company visits and testimonials

 

Structure (12 months)

The Rome Business School’s Master’s Degree in Fashion Management is structured in:

  • 6 months of lectures (twice a week)
  • 6 months of international internship and project work
  • Company visits
  • Personalized career services
  • Cultural programme
  • Seminars and events
  • 

Attendance formulas

The Master in Fashion Management may be attended in the following formulas:

  • On Campus, at the Rome Business School Rome headquarters.
  • Online (Distance Learning), through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.


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