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Masters Degrees (Communication And Media)

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Accredited by the Economic and Social Research Council (ESRC), our prestigious Social Science Research (Communication and Media) MSc degree is designed for students interested in pursuing a research career in communication and media in both academia and industry. Read more

Accredited by the Economic and Social Research Council (ESRC), our prestigious Social Science Research (Communication and Media) MSc degree is designed for students interested in pursuing a research career in communication and media in both academia and industry.

This programme provides an opportunity to develop specialised research methods skills in communication and media in an internationally renowned department, as well as a comprehensive overview of the key methodological and philosophical debates that currently shape social sciences.

The school is also home to the Centre for Research in Communication and Culture (CRCC) which was established in 1991. The centre has since grown to be one of the largest of its kind in the UK. Core themes include: Culture, Economy, and Policy; Interaction and Discourse; Media, Memory, and History; Nations, Migrants, and Citizenship; Political Communication; Social, Political, and Cultural Theory.

The School of Social, Political, and Geographical Sciences is a stimulating environment in which to pursue a postgraduate degree. It fosters interdisciplinary research and collaboration and it is internationally renowned for its research into communication and media studies.

What makes this programme different?

  • Connected to the Centre for Research in Communication and Culture (CRCC)
  • A stimulating environment for research and collaboration
  • Opportunity for PhD funding from ESRC

Who should study this programme?

  • Individuals wishing to pursue a career in academia
  • Communication and media practitioners, who wish to both develop and strengthen their applied research skills
  • Those wishing to conduct research in non-academic public and private sector roles

What you'll study

Our Social Science Research MSc programmes are designed to produce graduates with rigorous research and analytical skills, who are well equipped to progress onto being high level researchers in their chosen field of study.

Modules

This programme covers a wide range of topics; please visit the website for a full list of compulsory modules.



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The Arts MRes allows you to undertake a one year full-time or two year part-time research project in one or more of the School of the Arts’ key subject areas. Read more
The Arts MRes allows you to undertake a one year full-time or two year part-time research project in one or more of the School of the Arts’ key subject areas: Architecture, Communication and Media, English, Music and Philosophy. You will receive training in research skills and supervision from one or more academic specialists in their subject area(s).

The programme provides excellent preparation for you if you’re intending to undertake a PhD in the Arts and Humanities, but is also a good choice if you wish to pursue a research project for purposes of professional development or personal interest. You will become part of a community of active researchers and will be encouraged to pursue your own research interests in collaboration with an academic supervisor.

Why Communication and Media?

The Department

The Department of Communication and Media is a relatively small, highly focused department whose staff are committed to providing the very best teaching, learning and research environment for you, enabling you to be successful in your academic careers with us and beyond.

Close-knit postgraduate Community

Communication and Media is a close-knit community of dedicated, innovative teachers and researchers that extend a warm welcome to postgraduate taught and research students. You can benefit from a personalised approach which treats you as an individual and encourages you to become involved in the life of the department. Our approach enables a productive dialogue to be created between and amongst our postgraduate community and our staff, so that we are all engaged in the pursuit of excellent scholarship and research and, more broadly, making a contribution to the development of our field.

Active research

Key areas of research strength include: communication, politics and power; media theory; political and independent cinema; gender and identity in media; media, ethics and human rights; media and war; new media and digital communication; media discourse; global entertainment and media industries; media, space and place; media and heritage; sociolinguistics, communication and language; and media and cultural identity.

This broad range of research expertise underpins the two regular research seminar series that we run – the Liverpool Film Seminar and the Media and Politics Seminar Series – which postgraduate students are encouraged to participate in.

The department is actively contributing to the development of our field through research, key subject associations, conference organisation and speaking engagements, and editorial board membership of significant journals. Our activities include internationally recognised research, linking political science and communication studies primarily through crossover interests in public and digital communication within the British, European and International political and cultural contexts.

Career prospects

Student career development is a major interest for the department and we actively encourage students to integrate career planning into their academic studies. This is promoted through individual modules which have strong policy and career relevant aspects, and a close relationship with the University’s excellent Careers Service who provide bespoke sessions for students.

The MRes Arts may enhance the career prospects of those working or wishing to work in fields associated with the study of Arts subjects or other areas of academic work and study, including teachers, librarians, and professional writers. While managerial positions often require the ability to conduct research or project-work and to demonstrate sustained and complex organisational skills in ways encompassed by this programme, its emphasis on oral and written communication skills as well as on IT-based presentation skills will be useful for many types of employment. Some students may want to take this course for its own sake and for the sake of personal development and the revitalization of subject awareness. Equally, the MRes is designed to prepare students too for further research at MPhil or PhD level, and to enable them to enter postgraduate study, thus offering a first step towards a career in academic teaching and research.

The advanced study of one or more Arts subject on this programme equips students with powers of fine discrimination and judgement that will set them apart in workplaces of many kinds. The skills it fosters are those which enable graduates to deal logically with the complex demands of a whole range of careers. These skills include:

- the ability to process large amounts of information
- the ability to organise disparate material into a coherent argument
- the capacity to compare many different views and come to a decision about the merits of each
- the independence to define a complex project and bring it to completion with minimal input.
- imaginative and creative responsiveness to problems
- powers of expression (both written and oral) which allow for the lucid delineation of nuanced ideas.

Such skills are essential for those considering careers in, for example, journalism, publishing, management, and the law. Graduates have gone on to work in a wide variety of professions. Alumni of SotA Master's degrees include lecturers, communication specialists, broadcasters, writers, teachers, librarians, public relations managers and publishers. MRes Arts students will have access to the University's Careers and Employability Service and to careers events at both School and University level. Supervisors and other academic staff will be able to provide guidance and support to students intending to progress to doctoral study and academic careers.

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This course provides you with a broad understanding of the varied role of media and communication in societies. Read more

This course provides you with a broad understanding of the varied role of media and communication in societies.

The flexibility of the course means you can prepare to pursue an international career or develop specialist knowledge in particular fields, such as film, political communication or the cultural industries more broadly.

Core modules introduce a range of theoretical perspectives and their application in real world contexts. You will also have the opportunity to choose optional modules from across the School. You will undertake an independent research project, working under the guidance of an individual supervisor.

Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.

You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.

We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Course content

You’ll study two core modules that lay the foundations of the programme, exploring theoretical approaches to communication and media. One of these will consider issues such as de-westernising media and communication studies, interpersonal communication, media and power and the concept of the public sphere. You’ll then use these theories to take a critical approach to real-world issues, as well as developing your own perspectives on topics that interest you.

On top of this, you’ll build specialist knowledge through your choice of optional modules. These vary every year, but can include topics such as television narrative, media and globalisation, urban narratives, and media and democratisation. The optional modules allow you to focus on topics that suit your own interests or perhaps reflect your career plans.

Throughout the year, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the year.

If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Compulsory modules

  • Critical Issues in Media and Communication 30 credits
  • Media and Communication Theory 30 credits
  • Dissertation and Research Methods 60 credits

Optional modules

Please see the website for a list of the optional modules available

For more information on typical modules, read Communication and Media MA Full Time in the course catalogue

For more information on typical modules, read Communication and Media MA Part Time in the course catalogue

Learning and teaching

MA modules will use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops. Independent study is also crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You should anticipate spending at least 20 hours per week on independent study associated with your modules.

Assessment

We use various methods to assess your progress, depending on the modules you choose. These could include essays, presentations, project work and reports, case studies and in-course assessment of your contribution to group tasks.

Career opportunities

You'll gain diverse and in-depth subject knowledge from this programme, as well as sophisticated skills in research, analysis, interpretation and oral and written communication. You’ll also develop stronger cultural and critical awareness of the world around you. All of this is very attractive to employers.

Graduates have gone into a wide range of careers that reflect the breadth of the discipline, including communications advisors, public relations practitioners, media executives, and corporate managers. The programme also offers an excellent foundation for PhD study.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.




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The MA (Master of Arts) is a thesis-based program that will allow students to apply for PhD programs or to pursue careers in which research, writing and speaking skills are essential. Read more
The MA (Master of Arts) is a thesis-based program that will allow students to apply for PhD programs or to pursue careers in which research, writing and speaking skills are essential. Students are expected to complete the Master’s degree in 2 years of full-time study.

Program Requirements

Current MA Program requirements for students entering the Communication and Media Studies (CMMS) program:
-3 core courses: COMS 601, COMS 613, and COMS 615
-3 elective courses (see graduate courses for course descriptions)
-Thesis 112 (mandatory but non-credit)
-Thesis: students spend the second year of their programs researching and writing their theses
-Thesis defense: an oral examination based on the thesis

Department of Communication, Media and Film

Our Graduate Program invites students to pursue their academic interests in the critical study of Communication and Media. We offer a stimulating and dynamic environment, a community of students from around the world, and a faculty dedicated to fostering an environment in which students can reach their full academic potential. We offer interdisciplinary scholarship and rigorous theoretical and methodological grounding and we encourage students to develop unique programs of study that reach beyond traditional topical boundaries.

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Communication and the technologies for message creation and dissemination are at the center of dramatic economic, social, and cultural changes occurring as a result of technological development and global connectedness. Read more

Program overview

Communication and the technologies for message creation and dissemination are at the center of dramatic economic, social, and cultural changes occurring as a result of technological development and global connectedness. The master of science degree in communication and media technologies is an interdisciplinary advanced program of study combining liberal arts courses in communication with course work in an applied or professional program. Graduates will be adept at the analysis of communication problems, the development of solutions, and the creation of messages as a result of their combined training in the social sciences, humanities, and applied technologies.

Communication courses rooted in the humanities and social sciences provide students with the opportunity to gain a broad, historical understanding of issues in communication, including the ethical, legal, and social dimensions. Additional courses give students advanced guidance in the creation of written and visual message content. Courses in applied technologies or professional programs provide opportunities for implementation and application. The required thesis combines knowledge, practice, original research, and application under the guidance of a graduate advisement committee. Graduates are prepared for careers as communication experts in commerce, industry, education, entertainment, and government, as well as for graduate work toward a doctoral degree.

Plan of study

The degree requires the completion of 36 credit hours of graduate course work. The program consists of five required courses, three communication electives, three applied professional or technical courses, and a thesis or project.

Graduate committee

Full-time students create a graduate advisement committee by the end of their first semester of study. The committee will be comprised of at least one faculty member from the department of communication and one faculty member from outside the department. The outside member should have a terminal degree. The committee advises and guides the student's elective course selection and course sequencing. With the guidance and approval of the graduate advising committee, students design and conduct a thesis or project appropriate to their course of study and their career goals.

Master's thesis/project

A thesis or project is an option for all students in the program. The topic should complement the student's academic graduate interests and scholarly training. Topic selection and methods for implementing the thesis/project occur in consultation with the student's graduate advisement committee.

Comprehensive examinations

Comprehensive examinations may be taken in lieu of a thesis or project. Students are eligible to take these examinations after all coursework has been completed. The Graduate Committee chooses the Exam Committee members from two areas: Theory and Methods. The student selects a specialty area within the communication elective courses with the consent of the faculty member who taught the course and will administer and grade the exam question(s). Specialization areas include the following: Electronic, Visual, International, Electronic, Strategic, and Education. Exams will take place at two times: Intersession and June. If students fail any portion of the exam, they get one rewrite.

Curriculum

Communication and media technologies, MS degree, typical course sequence:
-History of Media Technologies
-Communication Theories
-Communication Electives
-Professional Core
-Research Methods in Communication
-Media Law and Ethics
-Communication thesis/project

View website for more information on the different electives and professional/technical courses available.

Other admission requirements

-Submit official transcripts (in English) of all previously completed undergraduate and graduate course work.
-Have a minimum cumulative undergraduate GPA of 3.0.
-Submit three letters of reference from academic advisers, major professors, and/or supervisors or managers.
-Submit a writing portfolio consisting of at least three writing samples, such as academic papers written for class, work-related brochures and pamphlets, or newspaper or magazine articles, and complete a graduate application.
-International applicants whose native language is not English must submit scores from either the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS). Minimum scores of 570 (paper-based) or 88-89 (Internet-based) are required on the TOEFL. A minimum score of 6.5 is required on the IELTS. This requirement may be waived for students who submit undergraduate transcripts from American colleges and universities.

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The Cross-Cultural Communication and Media Studies MA provides theoretical, research and practical training in areas of international and intercultural communication and the media. Read more
The Cross-Cultural Communication and Media Studies MA provides theoretical, research and practical training in areas of international and intercultural communication and the media. It combines theory and practice of journalism, public relations practice, and theoretical analysis of the media.

The Media Studies pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing skills and knowledge relevant to various aspects of media.

This specialist pathway is delivered by academic staff in media and cultural studies from the School of Arts and Cultures.

The pathway is suitable if you have some journalism and/or PR knowledge through your undergraduate studies or voluntary work. It is also suitable for journalists or PR professionals wishing to develop academic knowledge and research methods. The pathway draws on our research in media, communication and cultural studies.

You will develop:
-Critical understanding of media, culture and society
-Knowledge to theorise and analyse media, journalism and public relations
-Knowledge of media law and advertising regulations in a transnational context
-An understanding of strengths and weaknesses of different types of data dissemination
-Analytical and critical skills to assess and conduct research in the field of media, journalism and PR
-The ability to deliver and evaluate a PR event in the public, private and voluntary sectors
-Skills to set up a campaign network and deliver PR campaign messages
-Skills to produce effective press releases and script, shoot and edit digital films
-Skills to produce news reports in a range of media forms
-Skills to script, shoot and edit digital films

Delivery

Modules are delivered through a range of means, including:
-Lectures
-Seminars
-Workshops
-Group projects

Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.

The course consists of three main parts, each comprising 60 credits.

Work experience

You are encouraged to apply your research interests to real world case studies, particularly of international organisations or workplaces with which you have a connection.

For example, your empirical project submitted in research file three can be in connection with voluntary work (for a charity or NGO) or an internship, arranged over the summer towards the end of the course.

As a part time student you can conduct a research project of relevance to your employer and/or industry.

[[Pathway[[
The Cross-Cultural Communication MA has six specialist pathways:
-Applied Linguistics
-Education
-International Management
-International Marketing
-Media
-International Relations

Facilities

As a student in the School of Education, Communication and Language Sciences you'll have access to facilities and a growing collection of online resources, including:
-A well-stocked Education Resource Centre
-Language Analysis Lab
-A phonetics lab
-An audio-video lab
-A recording studio

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We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas. Read more
We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas: political parties and campaigns, interest groups, social movements, activist organisations, news and journalism, the communication industries, governments, and international relations.

In the New Political Communication Unit at Royal Holloway, University of London, we believe the key to making sense of these chaotic developments is the idea of power—how it is generated, how it is used, and how it shapes the diverse information and communication flows that affect all our lives.

This unique new Masters degree, which replaces the MSc in New Political Communication, is for critically-minded, free-thinking individuals who want to engage with the exciting intellectual ferment that is being generated by these unprecedented times. The curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings.

While not a practice-based course, the MSc Media, Power, and Public Affairs is perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally. These include advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, and public diplomacy, to name but a few. Plus, due to its strong emphasis on scholarly rigour, the MSc in Media, Power, and Public Affairs is also the perfect foundation for a PhD in political communication.

You will study a mixture of core and elective units, including a generous choice of free options, and write a supervised dissertation over the summer. Teaching is conducted primarily in small group seminars that meet weekly for two hours, supplemented by individual tuition for the dissertation.

This course is also offered at Postgraduate Diploma level for those who do not have the academic background necessary to begin an advanced Masters degree. The structure of the Diploma is identical except that you will not write a dissertation. If you are successful on the Diploma you may transfer to the MSc, subject to academic approval.

See the website https://www.royalholloway.ac.uk/politicsandir/coursefinder/mscpgdipmediapowerandpublicaffairs.aspx

Why choose this course?

- be taught by internationally-leading scholars in the field of political communication

- the curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings

- perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally

- a unique focus on the question of power and influence in today’s radically networked societies.

On completion of the programme, you will have:
- advanced knowledge and critical understanding of key concepts, theoretical debates, and developments in the field of political communication

- advanced knowledge of the texts, theories, and methods used to enhance understanding of the issues, processes, and phenomena in the field of political communication

- advanced knowledge and critical understanding of research methods in the social sciences

- a solid foundation for a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally, or for a PhD in any area of media and politics.

Department research and industry highlights

- The New Political Communication Unit’s research agenda focuses on the impact of new media and communication technologies on politics, policy and governance. Core staff include Professor Andrew Chadwick, Professor Ben O’Loughlin, Dr Alister Miskimmon, and Dr Cristian Vaccari. Recent books include Andrew Chadwick’s The Hybrid Media System: Politics and Power (Oxford University Press, 2013), Cristian Vaccari’s Digital Politics in Western Democracies: A Comparative Study (Johns Hopkins University Press), and Alister Miskimmon, Ben O’Loughlin, and Laura Roselle’s, Strategic Narratives: Communication Power and the New World Order (Routledge, 2013). Andrew Chadwick edits the Oxford University Press book series Oxford Studies in Digital Politics and Ben O’Loughlin is co-editor of the journal Media, War and Conflict. The Unit hosts a large number of PhD students working in the field of new political communication.

Course content and structure

You will study four core course units (chosen from a total of six options), two elective units, and write a dissertation over the summer. Course units include one of three disciplinary training pathway courses, a course in research design, analysing international politics, and specialist options in international relations.

Students studying for the Postgraduate Diploma do not undertake the dissertation.

Core course units:
Media, Power, and Public Affairs: You will examine the relationship between media, politics and power in contemporary political life. This unit focuses on a number of important foundational themes, including theories of media effects, the construction of political news, election campaigning, government communications and spin, media regulation, the emergence of digital media, the globalisation of media, agenda setting, and propaganda and the role of media in international affairs. The overarching rationale is that we live in an era in which the massive diversity of media, new technologies, and new methodologies demands new forms of analysis. The approach will be comparative and international.

Internet and New Media Politics:
 Drawing predominantly, though not exclusively, upon specialist academic journal literatures, this course focuses on a number of important contemporary debates about the role and influence of new technologies on the values, processes and outcomes of: global governance institutions; public bureaucracies; journalism and news production; representative institutions including political parties and legislatures; pressure groups and social movements. It also examines persistent and controversial policy problems generated by digital media, such as privacy and surveillance, the nature of contemporary media systems, and the balance of power between older and newer media logics in social and political life. By the end of the course students will have an understanding of the key issues thrown up by the internet and new media, as well as a critical perspective on what these terms actually mean. The approach will be comparative, drawing on examples from around the world, including the developing world, but the principal focus will be on the politics of the United States and Britain.

Social Media and Politics: This course addresses the various ways in which social media are changing the relationships between politicians, citizens, and the media. The course will start by laying out broad arguments and debates about the democratic implications of social media that are ongoing not just in academic circles but also in public commentary, political circles, and policy networks—do social media expand or narrow civic engagement? Do they lead to cross-cutting relationships or self-reinforcing echo chambers? Do they hinder or promote political participation? Are they useful in campaigns or just the latest fashion? Do they foster effective direct communication between politicians and citizens? Are they best understood as technologies of freedom or as surveillance tools? These debates will be addressed throughout the course by drawing on recent empirical research published in the most highly rated academic journals in the field. The course will thus enable students to understand how social media are used by citizens, politicians, and media professionals to access, distribute, and co-produce contents that are relevant to politics and public affairs and establish opportunities for political and civic engagement.

Media, War and Conflict:
The post-9/11 global security situation and the 2003 Iraq war have prompted a marked increase in interest in questions concerning media, war and conflict. This unit examines the relationships between media, governments, military, and audiences/publics, in light of old, new, and potential future security events.

Introduction to Qualitative Research Methods in Politics and International Relations:
 You will be provided with an introduction to core theories and qualitative approaches in politics and international relations. You will examine a number of explanatory/theoretical frameworks, their basic assumptions, strengths and weaknesses, and concrete research applications. You will consider the various qualitative techniques available for conducting research, the range of decisions qualitative researchers face, and the trade-offs researchers must consider when designing qualitative research.

Dissertation (MSc only): The dissertation gives you the opportunity to study an aspect of Media, Power, and Public Affairs in depth. You will be assigned a dissertation supervisor and the length of the piece will be 12,000 words.

Elective course units:
Note: not all course units are available every year, but may include:
- Politics of Democracy
- Elections and Parties
- United States Foreign Policy
- Human Rights: From Theory to Practice
- Theories and Concepts in International Public Policy
- Contemporary Anglo-American Political Theory
- Transnational Security Studies
- Conflict and Conflict Resolution in the Middle East
- The Law of Cyber Warfare
- Comparative Political Executives
- European Union Politics and Policy
- International Public Policy in Practice
- Sovereignty, Rights and Justice
- Theories of Globalisation
- Introduction to Quantitative Research Methods in Politics and International Relations

Assessment

Assessment is carried out by coursework and an individually-supervised dissertation.

Employability & career opportunities

Advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, public diplomacy, PhD research.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology. Read more

The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology.

The established and exciting degree is designed to help you understand digital transformations in media, culture and society and apply this understanding in practice, in the media and creative industries and in further research. You will be equipped with skills that can be applied to current and future developments in digital media, social media, computing and other aspects of technology.

The MA in Digital Media educates aspiring media practitioners and academics as well as early and mid-career professionals who seek to reflect on their roles in a structured and stimulating learning environment designed to give all students up-to-the-minute knowledge of digital media and the skills to apply that knowledge to future developments.

The MA offers two pathways:

Pathway 1 is a theory programme where you learn about developments in digital media and technology from a wide range of perspectives

Pathway 2 is a theory and practice programme where you can explore transformations in media, culture and society through the practice of contemporary digital communication. You will work with one or more of the following to create installations, apps and single- and multi-screen work that's responsive to the continually changing digital landscape:

  • Animation
  • Photography
  • Video and other forms of moving image
  • Software and web design
  • Hybrid forms of image making

Acclaimed academics and practitioners

Benefit from the experience and expertise of one of the world’s leading media and communications departments. The programme is co-convened by Professor Joanna Zylinska and Daniel Rourke, and you will be taught by theorists and practitioners of international standing.

Work placements and internships

The MA in Digital Media regularly attracts offers of work placements and internships. In the past these have come from GoogleThe Science Museum and N1creative.com. There is also £6,000 bursary available for UK students studying this course. Find out more about the Stationers' Postgraduate Bursary Scheme on our departmental awards page.

Facilities

Our students have access to state-of-the-art facilities including well-equipped lecture and seminar rooms, exhibition spaces, computer facilities and digital media suites.

The department is also currently host to the renowned philosopher of media and technology, Bernard Stiegler and students will have access to his modulein Media Philosophy as well as priority access to the innovative and popular option After New Media. Designed to complement the MA in Digital Media, this course provides a framework for thinking about the current media environment as well as future forms of human and computer interaction.

An established record

The MA in Digital Media has been redefining media theory and practice since 2004. Our students become proficient in:

  • the history, sociology and philosophy of digital media
  • the application of critical conceptual skills to specialist areas and future forms of media
  • multimedia skills in image making (photography, video, animation, graphic art) script writing, journalism and documentary 

MA Digital Media students have access to the pioneering option ‘After New Media’, currently a non-assessed online module which explores the themes of self mediation, ethical mediation and intelligent mediation, and develops a framework for thinking about 'life' after new media. As well as accessing a series of podcasts, students are offered reading groups and a masterclass with Professor Sarah Kember co-author of the book Life After New Media on which the course is based.

Modules & structure

Overview

The programme consists of:

  • Two compulsory core modules
  • Pathway 1 - between two and four option modules (worth 60 credits) OR
  • Pathway 2 - a two-term practice block (worth 30 credits) and either one or two option modules (worth 30 credits)
  • The dissertation or the practice/theory project

Core modules

Assessment

Seen take-home paper; essays; dissertation or practice/theory project and other production work for image-making.

Skills

We provide graduates with skills that are cutting edge: in the critical analysis and/or creative production of digital media; in the disciplinary knowledge and conceptual frameworks necessary for current and future forms of media and technology; in the awareness of how digital media and technologies are re-shaping society from the ways we communicate (through social media and web 2.0) to the increasingly ‘smart’ environments in which we live.

Careers

Our programme provides a theory and practice pathway and prepares students for work in the following areas:

  • media and creative industries; advertising, marketing and PR (graduates of the MA Digital Media have found work with Virgin Media, Google, the BBC and other leading organisations worldwide)
  • research and academia (graduates from this programme have gone on to study for PhD degrees in higher education institutions around the world and also here with us)
  • media production and new media art (graduates have exhibited, published and produced work in photography, journalism, TV, documentary, film and multimedia)


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Students in this graduate program have a core set of requirements in theory and method courses, which provide foundations in three research areas. Read more

Program Areas

Students in this graduate program have a core set of requirements in theory and method courses, which provide foundations in three research areas: Communication and Culture, Organizational and Interpersonal Communication, and Rhetoric and Political Discourse. In addition, students complete their plans of study, with elective courses from among any graduate courses in the department (see link below) or outside of the department, with the approval of their academic advisors.

Visit the website https://comstudies.ua.edu/graduate-program/

COMMUNICATION STUDIES (COM)

COM 500 Introduction to Graduate Studies. One hour.
The primary goal is to orient new graduate students to the expectations and procedures of graduate study in the department. Topics covered include developing the plan of study, thesis prospectus, comprehensive examination, and choosing advisors and committees.

COM 501 Introduction to Teaching Public Speaking. No hours.
The primary goal of this course is to facilitate the instruction of COM 123 Public Speaking. Students enrolled in this course will provide lesson plans for their classes and discuss options for improving classroom learning.

COM 513 Communication and Diversity. Three hours.
Study and analysis of issues of diversity as they relate to groups in society and in communication fields. Emphasis is on the media's treatment of various groups in society. Approved as a communication and cultural diversity elective.

COM 515 African American Rhetoric. Three hours.
A historical-critical investigation of African American public discourse from the Revolutionary era to the present, exploring rhetorical strategies for social change and building community.

COM 521 Political Communication. Three hours.
An exploration of rhetorical, media, and cross-disciplinary theories and literature related to political communication as expressed in campaigns and institutional governance.

COM 525 Gender and Political Communication. Three hours.
Study of the impact of gender on political communication activities. Topics include gender differences in political messages and voter orientation, masculine ideals of leadership, women’s roles and advancement in the political sphere, and media representations.

COM 536 Independent Study. Three hours.
Prerequisite: Written permission.
Students who want to count this course toward their Plans of Study must complete the official request form and submit it for the approval of their faculty advisor and the Graduate Program Director.

COM 541 Contemporary Rhetorical Theory. Three hours.
A survey of major contributions to rhetorical theory from the 20th century up to the present.

COM 545 Classical Rhetorical Theory. Three hours.
A systematic inquiry into the development of Greek and Roman rhetorical theory during the classical period (ca. 480 B.C.E.–400 C.E.).

COM 548 Seminar in Rhetorical Criticism. Three hours.
An examination of various methodological perspectives of rhetorical criticism. Specifically, the course aims to familiarize students with both traditional and alternative critical methods and to encourage students to perceive the rhetorical dimensions of all manner of public discourse, ranging from speeches, advertising, film, popular music to discursive forms in new media and the Internet.

COM 560 Group Leadership. Three hours.
An advanced study of small-group behavior, examining in detail theories of leadership as they relate to problem solving in group situations.

COM 550 Qualitative Research Methods. Three hours.
An introduction to qualitative research methods in communication, including data collection and analysis. The goals of the course are to provide exposure to a broad array of qualitative methods, help students learn to use some of these methods, and to help them to understand the role of research in our field. The course is designed to help student actually conduct research, resulting in two conference-worthy papers.

COM 555 Conflict and Negotiation. Three hours.
Negotiation is fundamentally a communicative activity. The main objective of this course is to understand processes of formal conflict management in mixed motive settings. Students will apply negotiation theory and skills to simulated negotiation cases that include buyer-seller transactions, negotiating through an agent or mediator, salary negotiations, deal making, resolution of workplace disputes, multiparty negotiations, international and intercultural negotiations, and ethical decision making and communication in negotiation. The skills and theory introduced in this course will help students manage integrative and distributive aspects of the negotiation process to achieve individual and collective goals.

COM 561 Human Communication Theory. Three hours.
A detailed review of selected theories of speech communication with a focus on the critical examination of the foundation of social scientific theories.

COM 562 Theories of Persuasion. Three hours.
A critical review of social-influence theories in the area of persuasion and human action.

COM 563 Relational Communication. Three hours.
Prerequisite: COM 220 or permission of the instructor.
Focused investigation of to communication in close personal relationships, with primary emphasis on contemporary concepts and theories of romantic relationships and friendships.

COM 565 Intercultural Communication. Three hours.
Survey and analysis of major concepts, theories, and research dealing with communication between people of different cultural backgrounds in multicultural and international settings.

COM 567 Seminar: Public Address. Three hours.
A topical consideration of individual case studies from public discourse, designed to probe problems of the nature of the audience, the ethics of persuasion, and the power of public advocacy in mass society. Topics may vary.

COM 569 Communication and Gender. Three hours.
Explores the role of communication in the construction of gender. Covers feminist theoretical approaches in communication and other disciplines, the intersections of gender with other marginalities, and the role of gender in various communication contexts. Approved as a communication and cultural diversity elective.

COM 571 Seminar in Organizational Communication. Three hours.
An introductory examination of historical and contemporary issues in organizational communication scholarship from a variety of theoretical and methodological perspectives.

COM 572 Organizational Assessment and Intervention. Three hours.
Examines the theoretical issues inherent in the study of organizational communication, the primary factors requiring assessment and intervention, the impact of on-going changes and new information techniques, current challenges facing the organizational consultant, and the practical application of communication processes for improving organizations.

COM 575 Technology, Culture, and Human Communication. Three hours.
Study of the complexity of technologically-mediated communication across cultures. This course combines literature and concepts from intercultural communication with human communication and technology and addresses the challenges of interacting with others via technology, working in global virtual teams and organizations, and participating as a citizen and consumer in the technology age.

COM 590 Internship in Communication Studies. One to three hours.
Prerequisite: Written permission from the graduate program director.
Proposal for supervised field experience in communication studies must be submitted and approved.

COM 595 Special Topics. Three hours. Topics vary by instructor.

COM 598 Professional Project. Three hours.

COM 599 Thesis Research. One to three hours.

Career Options

A Master of Arts degree in Communication Studies can offer many career options. Communication skills — oral, written, electronic — are now recognized as critical aspects in all major professions in the United States. Both in education and in the work force, there is a growing need for those who not only understand how human communication functions in its various forms, but also can analyze and advise others on ways to improve human communication. Graduates typically pursue one of three career paths: teaching public speaking, working in professional communication positions, or continuing with advanced academic study, such as in doctoral or law degree programs.

Find out how to apply here - https://comstudies.ua.edu/graduate-program/admissions/

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This programme aims to provide suitably qualified you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels. Read more
This programme aims to provide suitably qualified you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels. The programme is intended for graduates from the fields of media and communication, the social sciences, advertising and public relations, for individuals already working in the media and trying to gain a more profound understanding of their field, and for others who want to develop and extend the range of their theoretical and professional media skills. It is also a stepping stone for any individual wanting to pursue a PhD in the media and communication field.
You will graduate with a critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees for Chinese and international companies in an increasingly globalised workplace.

The programme will:

• give you an advanced critical understanding of key issues, concepts and theories and the relationship between theory and practice in the fields of media and communication
• instil in you a sound knowledge and understanding of media language and its iterations on different media platforms
• encourage your exploration of the implications of media analysis for work purposes
• help you develop an understanding of current methodology as it is embodied in media and communication practices
• encourage you to engage with theories underlying current views on communicative practices, including the importance of global and local media manifestations
• engage with and critically appreciate the connections made between theory and practice in the field of media and communication
• foster your research skills and techniques
• provide hands-on expertise through practical modules and a work placement

In addition, the programme provides an overview of the contemporary theoretical, methodological, practical and ethical principles that underpin research in the field of media and communication and develops your skills, knowledge and understanding further in the theory and practice of applied media work.

Modules

Students in this programme will study the following modules:
• Global Media Cultures
• Contemporary Media Theory
• Digital Ethics
• Social Media Management
• Contemporary Chinese Media Environment
• Research Methods in Communication
• Interactive and Emerging Technologies
• Advanced Public Relations and Advertising
• Gaming
• Practical Skills Development (audio/video, web design, print media)

Students will graduate with a combination of critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees in an increasingly globalised workplace, for Chinese and international companies.

Facilities

The department has a digital media laboratory, featuring Apple iMac computers, Final Cut Pro X editing software and the Adobe suite of professional digital media production software, in addition to Sony high definition digital video production kits for short film-making, digital media and documentary production.

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By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication. Read more
By studying this MA in Media and Communication you will develop an advanced knowledge and understanding of different forms of communication in their social, political and cultural contexts, focusing either on the relationship between the media and politics in contemporary societies or, on digital culture and communication.

The Digital Culture and Communication pathway offers an excellent opportunity for you to engage with contemporary issues and debates on culture, media and society in the digital age. The pathway critically examines the relationship between media, technology and everyday life and it encourages students to analytically reflect on their own digital cultures, identities and everyday practices.

The pathway is built around core modules which focus on the theories and debates surrounding:

the role and impact of cultures of communication and media in the digital age
technologies that are in the contemporary public eye, such as the Internet, social media, “Big Data”, mobile devices etc.
research methods used in media and communication research.
You will develop skills that directly enhance employability, including applying critical reviewing skills, giving presentations, plus data management, problem-solving, team-working and research design and implementation.

You'll able to pursue your own specific research/study interest in political communication via a 12,000-15,000 word dissertation and by choosing two further modules from a range of other M-level modules provided by the department or wider school.

Key Facts

We can offer you:-
- Excellent library facilities
- Opportunities for interdisciplinary inputs
- High quality research methods training
- A regular programme of communication and media seminars open to everyone

Why Communication and Media?

Close knit-community

Communication and Media is a close-knit community of dedicated, innovative teachers and researchers that extend a warm welcome to postgraduate taught and research students. You can benefit from a personalised approach which treats you as an individual and encourages you to become involved in the life of the department. Our approach enables a productive dialogue to be created between and amongst our postgraduate community and our staff, so that we are all engaged in the pursuit of excellent scholarship and research and, more broadly, making a contribution to the development of our field.

Active Research

Key areas of research strength include: communication, politics and power; media theory; political and independent cinema; gender and identity in media; media, ethics and human rights; media and war; new media and digital communication; media discourse; global entertainment and media industries; media, space and place; media and heritage; sociolinguistics, communication and language; and media and cultural identity.

This broad range of research expertise underpins the two pathways we offer – ‘Media and Politics’ and ‘Digital Culture and Communication’. We also run two regular research seminar series – the Liverpool Film Seminar and the Media and Politics Seminar Series – which postgraduate students are encouraged to participate in.

The department's actively contributing to the development of our field through research, key subject associations, conference organisation and speaking engagements, and editorial board membership of significant journals. Our activities include internationally recognised research, linking political science and communication studies primarily through crossover interests in public and digital communication within the British, European and International political and cultural contexts.

Liverpool

Immerse yourself in a city known as a political and creative force. What better place to immerse yourself in the subject than Liverpool, a city with a reputation as a political and creative force, with a thriving production sector and a unique cultural heritage? The Department has close links to cultural industries and venues in the city, some of which collaborate with us in offering assessed work placements as part of our programme of study.

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This course involves combining communication studies, applied linguistics, international management and intercultural communication. Read more

This course involves combining communication studies, applied linguistics, international management and intercultural communication.

Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.

Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.

In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.

See the website http://www.ru.nl/masters/ibc

Why study International Business Communication at Radboud University?

- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.

- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.

- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.

- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.

- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.

- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.

Language(s) and management perspective

Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.

In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.

Career prospects

With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.

- International perspectives

Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.

- Wide range of communication functions

Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.

Our approach to this field

Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:

- The management level: e.g. when CEOs communicate with internal or external audiences

- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy

- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.

See the website http://www.ru.nl/masters/ibc

Radboud University Master's Open Day 10 March 2018



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In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. Read more
In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. You will research how people communicate with one another using a variety of means, and how they process information through language, pictures, sound and computers. For example, you will acquire knowledge about pitfalls and misunderstandings when exchanging information, negotiating or managing conflicts in business settings, and the principles of marketing communications. The emphasis lies on the effects of digital communication on our society and culture. The program in Business Communication and Digital Media enables you to study the consequences/implications of media selection for effective communication transaction.

Internal communication

One of the most important issues within organizations is internal communication.
•How do teams communicate and make decisions?
•How do people deal with conflicts within their organization?
•How do managers use advanced business communication to motivate their employees?

These questions are all part of the internal business communication that you will deal with during your studies. You will focus on important aspects of interpersonal and group communication.

External communication

In this context, external communication is more than marketing and promoting the products on offer, it concerns the image of the organization.
•How do organizations manage a crisis situation?
•How do they communicate with media?
•How do organizations improve their image through communication?

These questions will be answered during this program. You will study various theories that explain how people make observations and form their opinions and you will learn about how organizations reach customers and convince them.

Digital Media

Over the past decade, the internet and new media have developed rapidly. The increasing importance of the internet and new media has a major impact on business communication. There are several issues that organizations are facing in this particular field of communication, such as announcing news by email, the most convenient way of communication with customers, the quality and user-friendliness of their website. Another part of this study is the social media aspect and how organizations deal with it.

Career Prospects Business Communication & Digital Media

After completing a Master's program with a specialization in Business Communication and Digital Media, you will be able to enter the education, research or business market. You will be able to analyze internal and external communications and to act as a consultant on these matters. You will also be able to give advice about communication tools within organizations. You can pursue an international career in various national or multinational organizations. After the Master's specialization, you can specialize further, as an academic researcher.

Graduates with a specialization in BDM may find positions such as:
•Web editor
•Marketing Officer
•Communications Officer
•New Media project manager
•Head of PR and Communications

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Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. Read more
Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This course addresses those needs and is designed to provide you with skills in interactive media content creation, interactive design, digital media production,social media management, digital media project and account management. In the most recent (2014-15) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

More about this course

This professionally-oriented course will appeal to graduates with an interest in digital media, experienced professionals from the design, media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective digital media project management, digital audiences and audience research, social media management, digital media strategy, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software.

You will learn how to:
-Assess and select the appropriate tools to produce a digital media project
-Produce digital media projects using the appropriate software applications
-Research and analyse the current issues and future developments in digital media, social media, media communications and e-solutions
-Manage digital media projects and production teams
-Produce digital media and social media strategies
-Appreciate the complexity of the international digital media and creative industries and communicate effectively in a media professional environment
-Apply research, design and management skills to the production of new media projects

Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Digital Media Project Management (core, 20 credits)
-Principles of Digital Media (core, 20 credits)
-Digital Media Dissertation (alternative core, 60 credits)
-Digital Project (alternative core, 60 credits)
-Accredited Work-Based Learning in the School of MCC (option, 20 credits)
-Advanced English for Masters Studies (option, 20 credits)
-Digital Media Strategy and Consultancy (option, 20 credits)
-Digital Storytelling (option, 20 credits)
-Digital Video Production (option, 20 credits)
-Globalisation (option, 20 credits)
-Interaction Design (option, 20 credits)
-Multimedia Journalism (option, 20 credits)
-Web Design (option, 20 credits)

After the course

The course is particularly suited to students looking to work in: web design; UX design, interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; digital media strategy, training and research in related fields; electronic publishing; online journalism and broadcasting; administration, management and research in digital media, digital advertising and marketing and digital information industries.

Moving to one campus

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA. Read more

From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA.

Right now the roles within public relations, advertising and marketing are converging. So this MA isn’t about studying ads – it’s about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape. 

At its core this masters looks at how we can better serve society by improving communications across these disciplines, and how we can develop as professionals who can adapt within a challenging media world. You’ll learn how to reflect on the intellectual theories of the past and apply them to the present, so you plan the first decade of your career.

The questions we explore

We want you to understand the power struggles that exist between these three professions so we look at public relations, advertising and marketing as inter-related disciplines, drawing on theoretical and professional debates around issues such as globalisation and homogenised consumption. We also discuss current industry expectations looking at the crossovers that exist between creativity, management and strategy.

We’ll tackle some of the big things that are changing when it comes to the way the world works - aspects such as globalisation, the control of knowledge, digital technologies, and the way content is created. You’ll also get an introduction to media and cultural theory, which lies at the intersection between the promotional professions, media and society.

The processes we use

This is a theory-based programme, but it also offers vocational elements, so you can take practice-based options in subjects ranging from online journalism and social media campaigning, to design methods and media law and ethics. You'll also get the latest insights from industry professionals across a range of sectors through our visiting speaker series in the Spring.

The approach we take

We take fields such as sociology, anthropology media and cultural studies to understand how public relations, advertising and marketing get together, where they overlap and where the tensions lie. This means we might take an anthropological perspective on how the promotional professions work together to develop a product – not just in terms of its messaging – but in terms of how it was conceived and came to market in the first place.

It’s important to mention that this isn’t a business studies-style MA; it’s a rigorous, academic programme investigating promotional workers and their use of media in today’s campaigns and debates. 

Modules & structure

Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.

Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.

Core modules

Option modules

We offer a wide range of option modules each year. Below are some examples of modules that are currently running. For a full list, please contact the Department of Media and Communications.

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills & careers

From account executives to digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.

Find out more about employability at Goldsmiths



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