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Masters Degrees (Communication And Business)

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This course involves combining communication studies, applied linguistics, international management and intercultural communication. Read more
This course involves combining communication studies, applied linguistics, international management and intercultural communication.

Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.

Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.

In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.

See the website http://www.ru.nl/masters/ibc

Why study International Business Communication at Radboud University?

- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.

- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.

- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.

- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.

- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.

- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.

Language(s) and management perspective

Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.

In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.

Career prospects

With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.

- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.

- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.

Our approach to this field

Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.

See the website http://www.ru.nl/masters/ibc

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Our communication programmes were among the first in the UK and combine the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School. Read more
Our communication programmes were among the first in the UK and combine the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School. We’ve successfully trained over 300 graduates who have left equipped for a range of careers in communication and intercultural consultancy, many within government overseas agencies, international diplomatic organisations and business consultancies.

PROGRAMME OVERVIEW

The Masters in Intercultural Communication with International Business combines linguistic studies, cultural studies, international business components and training in research methods.

You will take six compulsory modules, two optional modules and write a dissertation where you have the opportunity to specialise according to your personal interests. The programme includes numerous opportunities to apply and develop your skills through practical tasks.

The programme is ideal for business professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, English language or business disciplines who would like to deepen their insight into business across linguistic and cultural boundaries.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Introduction to Research Methods
-Organisational Behaviour
-International Business Management
-Intercultural Communication for Business Purposes
-Teaching Intercultural Communication
-Interpersonal Communication
-Global Diversity in Language and Communication
-Theories of Professional Communication
-Identity: Marketing and Communication in Practice
-Globalisation: Theories, Discourses and Practices
-The Language of Advertising
-Organisations and Written Communication
-Dissertation

CAREER PROSPECTS

This degree will prepare you for a career in the areas of communication and intercultural consultancy, particularly, though not exclusively, where the use of English is required.

More specifically, the programme will appeal if you are seeking to work in multinational and international business, in particular in the fields of intercultural training, human resource management, and communication and marketing.

It will provide valuable preparation for careers in government overseas agencies and international diplomatic organisations, the voluntary sector, local government community initiatives and business consultancies, as well as in the communication industries.

Many of our graduates go on to find employment in a wide range of international organisations and businesses; others choose to take research degrees in their subject.

ACADEMIC SUPPORT

As a student of the School of English and Languages, you will benefit from the expertise of a vibrant, multidisciplinary group of academics. You will also have access to a number of conferences, seminars and workshops hosted throughout the year.

These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

The business component of the programme will also allow you to benefit from the close affiliation with the Surrey Business School, a leading provider of internationally recognised postgraduate vocational management degrees.

The School has strong links with industry and has established a number of high-profile partnerships with multinational organisations. You will be supported by a team of international staff with a wealth of global experience and specialist expertise. Programmes available to all students include:
-Oral Skills
-Academic Listening
-Contemporary British Society
-Pronunciation
-Critical Thinking
-Legal English
-Academic Reading and Note-Taking
-Grammar Revision
-Essay Writing
-Essay Writing for Native English Speakers
-Thesis / Dissertation Writing

EDUCATIONAL AIMS OF THE PROGRAMME

The overall purpose of the programme is to:
-Provide a comprehensive and differentiated understanding of intercultural communication in contemporary socio-cultural contexts
-Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
-Instil in students the capacity for carrying out advanced supervised research in an area ofIntercultural Communication

In particular, the programme aims to:
-Develop students’ awareness of the linguistic and cultural differences arising from the intercultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence
-Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries
-Impart the knowledge and skills of intercultural communication and international business necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (intercultural training, human resource management, government local/overseas agencies and agencies for international co-operation, business consultancies), as well as PhD opportunities in this area
-Develop students’ abilities to evaluate and judiciously apply scholarship in Intercultural Communication

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to- face) and mediated (telephone, internet,etc.) communication
-A critical awareness of the issues and concerns involved in mediated and non-mediated intercultural communication
-A comprehensive knowledge of the strategies and processes of social interaction either spoken or written
-A detailed understanding of business organisations, their management challenges, and the changing external environment in which they operate

Intellectual / cognitive skills
-Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
-Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
-Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills
-Create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
-Evaluate communication processes already in place in different contexts and implement communication policies

Key / transferable skills
-The capacity to work both independently and with others in order to achieve common goals
-An ability to manage learning self-critically

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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This MSc Business Management course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation. Read more
This MSc Business Management course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation.

On this MSc Business Management course you will learn to identify, analyse and evaluate a range of business related issues. You will develop suitable responses to these problems and be able to select the most appropriate course of action.

The specialist pathways allow you to focus your studies in a particular area of Business Management. If you start in September you can choose from one of four areas: Entrepreneurship, Marketing, Human Resource Management or Economics. If you start in January you can focus your studies on one of three areas: Entrepreneurship, Marketing or Corporate Social Responsibility.

See the website http://www.brookes.ac.uk/courses/postgraduate/business-management/

Why choose this course?

- Employability: You will develop the skills, knowledge and ability to work in a multicultural environment. Our graduates go on to successful international careers with a range of commercial and not-for-profit organisations. Upon graduating you will be eligible for Chartered Management status from the Chartered Management Institute (CMI), the hallmark of any professional manager. We emphasise developing your CV and interview skills through the support of our Careers Centre.

- Opportunities: We provide you with new experiences and the chance to really interact with industry. You will be invited on a trip to Boston, USA. Here you will meet company executives, go on study tours, as well as a lot of sightseeing!

- Teaching and Learning: Oxford Brookes University Business School offers a great environment for studying Business Management. We have a track record of excellence in teaching, learning and research and you will be supported in your studies and beyond. Oxford Brookes University Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.

- Student support: As a student you will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.

- Oxford Location: Oxford offers everything you could want as a student and more. As one of the world's great centres of learning, it is a bustling and stunning cosmopolitan city full of history and beautiful buildings. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region. Oxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available.

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured group assignments.

Teaching staff at the Business School are researchers and/or from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Each module is assessed individually, generally on the quality of written or visual presentation work, and to some extent on verbal presentations. Assessment methods may include reports, seminar papers, formal written examinations, in-class tests, project work, visual and verbal presentations, workshops, simulations, oral exams (viva) and practical exercises. The majority of assessments are based on individual assignments, but there is some assessed group work.

Specialist facilities

The Business School Postgraduate Centre has a state-of-the-art lecture theatre, well equipped seminar rooms and a postgraduate lounge and private study area.

The Wheatley Campus library provides specialist business resources including more than 1,000 sets of UK and overseas companies' annual reports, statistics on all aspects of business and management, postgraduate MA, MBA, MSc and PhD theses in business and management and examination papers.

Field trips

By listening to our students and recognising the need for practice-oriented business and management education, we have introduced new ways to engage with companies from the public and the non-profit sector. You will have the opportunity to visit various company sites organised through our extensive network of corporate contacts and the Chartered Management Institute. We also host a number of guest speakers throughout the year who bring their business and management experience and expertise to the classroom.

We also offer the International Business in Practice - Study Trip. The purpose of this Study Trip Module is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

Field trips are optional and may incur a cost.

How this course helps you develop

You will develop advanced level knowledge of organisations, their management and the environment in which they operate through:
- Learning about contemporary business/management issues at both micro and macro levels

- Undertaking an integrated, multi-disciplinary approach to business problem solving

- The business experience of teaching staff. Many academics undertake consultancy work in commercial and non-commercial organisations and visiting guest speakers contribute to modules and extra-curricular activities

- Various company visits are organised, e.g. ASDA distribution centre in Didcot and BMW in Oxford

- The accreditation of this course by the CMI. This enables our students to be in closer contact with the local branch of CMI and take part in their events, lectures and company visits.

You will develop the ability to apply your knowledge and understanding of business and management to complex issues by:
- Being encouraged to critically review (both individually and through group activities) real-world cases

- Your involvement in group work with an international group of students. This provides you with different and interesting perspectives on the world, enhancing your business and management knowledge

- Being encouraged to integrate knowledge and understanding across the modules, mirroring the complexities of decision making across the functional units of an organisation

- Taking a professional business-like approach to your studies, providing oral and written presentations to a high standard.

You will develop an understanding and gain experience of global business issues through:
- Being encouraged to appreciate that decision making must be informed from a variety of stakeholder perspectives of a national, international and inter-cultural nature

- Taking the International Business In Practice: Study Trip module. This gives you a hands-on, intensive experience. You will explore the impact of the national and international business environment upon business decision making, being aware of the different cultural perspectives that operate to inform ideas and issues.

You will develop an understanding of responsible risk management and sustainable value creation on the basis of the environmental, social and governance impacts of business through:
- Being encouraged to critically evaluate evidence drawn from a wide variety of sources being mindful of bias and subjectivity

- Being guided to demonstrate increasing competence in self-management, communication, team working and problem solving.

You will gain lifelong learning and personal development by:
- Developing as an independent learner with the ability to diagnose, plan and implement personal learning objectives

- Exploring the world you inhabit, not just from the specific discipline of business. Increasingly other disciplines influence and impact upon business and management decision making

- Taking the Personal Development and Leadership module which helps you develop your skills of reflection

- Engaging with our alumni association, which provides a framework for you to stay in touch with your network well beyond the course.

Careers

You will graduate with highly relevant knowledge as well as practical experiences on how to manage different functional units in organisations.

Many of our graduates find managerial positions at a wide range of organisations, including companies producing fast moving commercial goods, airlines, financial institutions, retail giants and charities.

Examples of these employers include: Deutsche Telekom, Deloitte, Oxfam, BASF Group, Kautex Unipart, Raiffeisen Bank, Revolution Insurance, American Business Conferences, Consilio Global.

Research highlights

Research within the department of Business and Management brings together corporate strategy, competitive strategy, growth strategies, global business, international trade and foreign direct investment with subjects that focus on leadership, culture, motivation, practices, strategic human resource management and the management of the globalisation process.

Research areas and clusters

Research in this department is grouped around two clusters: International Strategy, Entrepreneurship, Innovation and Operations and Critical Management Studies.

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INTERNATIONAL RESIDENCY TRIPS IN BRICS COUNTRIES WITH A PEDAGOGICAL OBJECTIVE. Brazil 2013 - https://wearedevelopment.net/brazil/. Read more

Objectives

INTERNATIONAL RESIDENCY TRIPS IN BRICS COUNTRIES WITH A PEDAGOGICAL OBJECTIVE

Brazil 2013 - https://wearedevelopment.net/brazil/
Singapore 2014 - http://en.grenoble-em.com/sites/default/files/public/kcfinder/File/GGSB/msc_BD_singapore_trip.pdf
South Korea 2015 - http://en.grenoble-em.com/news-msc-business-development-study-trip-seoul
Japan 2016 - http://en.grenoble-em.com/sites/default/files/public/kcfinder/files/Study_Trip_Tokyo.pdf
South Africa 2017

The objective of this program is to build the abilities and skills to develop and lead business in an international and multicultural environment.

Participants will develop the knowledge and competencies to identify and understand critical business drivers and current issues, develop appropriate strategies to create competitive advantage and sources of value.

The challenges of the program are to understand the approach to different international markets, the negotiation process in a multicultural context, the globalization of business and to help to improve the competitiveness of companies.

This program is delivered in Grenoble.

A Word from the Program Director

"Companies are looking for Business Developers with concrete abilities, such as strong marketing and sales skills. Skills that are a must to be able to set up a subsidiary abroad, handle a joint venture, sign complex deals or worldwide agreements.

In today’s global market, candidates with the ability to launch new international activities and who have deep understanding of the stakes of a specific market are highly sought after. The MSc Business Development aims to provide them with the tools needed to start at this level."

Marie-France Derderian, MSc Business Development Program Director

What is Business Development?

CNCP RECOGNITION

Students graduating from the MSc Business Development also receive a certificate conferring them the title of Manager International. This title, recognized by the Commission Nationale de la Certification Professionnelle - an agency belonging to the French Ministry of Labor - attests to the successful acquisition of a core of international management skills and knowledge necessary for future roles as managers in an international context. The Manager International label is registered on the Répertoire National des Certifications Professionnelles at Level 1, the highest level for such certification.

*Content subject to change.

At the end of the classroom portion of the program, each student will be required to complete a thesis, known as the Final Management Project. This work is approximately 20,000 words in length and is completed under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study.

This should be business oriented and coherent with your program’s objectives. You may choose to write your Final Management Project on a topic grounded in your internship experience.

Live Business Cases

LIVE BUSINESS CASES 2015-2016 - http://en.grenoble-em.com/live-business-cases-msc-business-development

During this program, participants will have the opportunity to become real-life business developers by exploring a Live Business Case provided by companies working in partnerships with the MSc Business Development program. The work students do on the Live Business Case is closely linked to the International Study Residency. Students will work in groups, delving deeply into their cases during the seven months from October to June under the supervision of a GGSB coach.

EXPECTATIONS AND OBJECTIVES FOR MSC BUSINESS DEVELOPMENT STUDENTS

The Live Business Cases are launched by a briefing given by the company.

The Live Business Case will cover:

- Looking at business development and management issues from an integrated, holistic perspective,
- Provide students with a final opportunity to apply learning from the material, courses and lectures that they have studied.

At the conclusion of the Live Business Case, students will be able to:

- Build a company analysis
- Select and apply a methodology, and make useful and efficient recommendations
- Understand the Business Development process
- Provide critical analysis
- Make strategic decisions
- Work in small multicultural groups under time constraints
- Produce compelling written and oral presentations
- Demonstrate communication, negotiation and leadership skills

At the end of 7 months of the Live Business Case, each group will produce a written report and make an oral presentation to the Jury (company tutor, school tutor and program director) and the other groups from the program.

International Residency Trip: An Amazing Opportunity!

As part of the MSc Business Development program, students have the opportunity to visit one emerging economy each year (Brazil, Russia, China, India). The goal is to create an integrated learning experience for all participants.

The International Residency Trip combines academic lectures, corporate visits, and cultural activities. The students gain extensive knowledge of global business practices to prepare them as business developers that consistently perform across cultures and compete in a global market. The International Residency Trip is linked with the Live Business Case and students will have the amazing opportunity to visit important companies.

STUDENT FEEDBACK

"Taking part in this exceptional experience helped us in acquiring the right balance of informative business visits and opportunities for cultural exploration. All of the logistics were well organized and our hosts and tour guides provided important assistance.
We visited Michelin China, Airbus Tianjin, Sansi Tech (a Chinese company), Aon Hewitt, (consulting firm), Oxylane Decathlon, Asobio, and EDF Trading. The executives who spoke with us were particularly impressive. The level of attention they gave to our questions was exceptional."

FOREIGN LANGUAGES

Foreign language skills are essential in business today and the program is taught in English but provides the possibility to learn a foreign language at the same time.
No prior knowledge of French is required to attend the program. Non-French speakers may study French, native and fluent French speakers will have the possibility to choose from Spanish or Chinese. The language component is not compulsory.

MANAGERIAL CREATIVITY: A SELF MANAGEMENT METHOD

This course/ work shop is an introduction to all group assignments to be carried out all through the year. In order to help you be efficient when working in small groups, you need to know not only your personal strengths and improvement points but also those of your class.

By discovering them during this course, you'll be able to imagine together how to leverage the strengths of your class and how to manage the improvement points. You have to manage the classroom as a company so we will appoint the different representatives in charge of taking care of the main aspects of the construction of the class as a performing team: event manager, class representative, time keeper, project leader, MSC community leader, Alumni communication and coordination manager. These representatives and their team will draft their action plan for the coming year.

Careers

INTERNSHIPS

MSc Business Development students spend their internships in prestigious international companies:

Google (Dublin), P&G (Geneva), Lagardere (Paris), Sanofi (Lyon), Henkel (Cologne), Adastra Consulting (Sofia), Sita Suez (Brussels), P&G (Saudi Arabia), Gaumont (Paris), Altran Consulting, Seb (Lyon), United Nations, Hewlett-Packard.

Some of them run their own business and others have joined their family businesses.

Admission

Students who apply to the MSc Business Development should have excellent written and oral communication skills, as well as strong interpersonal skills. They should be motivated to work internationally and exhibit a high level of maturity and intellectual curiosity. Good computing skills with experience in spreadsheets and databases are a plus.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with a good grade average.
- Work experience is not compulsory.
- The GMAT is not required for this program.
- Fluency in English

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In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. Read more
In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. You will research how people communicate with one another using a variety of means, and how they process information through language, pictures, sound and computers. For example, you will acquire knowledge about pitfalls and misunderstandings when exchanging information, negotiating or managing conflicts in business settings, and the principles of marketing communications. The emphasis lies on the effects of digital communication on our society and culture. The program in Business Communication and Digital Media enables you to study the consequences/implications of media selection for effective communication transaction.

Internal communication

One of the most important issues within organizations is internal communication.
•How do teams communicate and make decisions?
•How do people deal with conflicts within their organization?
•How do managers use advanced business communication to motivate their employees?

These questions are all part of the internal business communication that you will deal with during your studies. You will focus on important aspects of interpersonal and group communication.

External communication

In this context, external communication is more than marketing and promoting the products on offer, it concerns the image of the organization.
•How do organizations manage a crisis situation?
•How do they communicate with media?
•How do organizations improve their image through communication?

These questions will be answered during this program. You will study various theories that explain how people make observations and form their opinions and you will learn about how organizations reach customers and convince them.

Digital Media

Over the past decade, the internet and new media have developed rapidly. The increasing importance of the internet and new media has a major impact on business communication. There are several issues that organizations are facing in this particular field of communication, such as announcing news by email, the most convenient way of communication with customers, the quality and user-friendliness of their website. Another part of this study is the social media aspect and how organizations deal with it.

Career Prospects Business Communication & Digital Media

After completing a Master's program with a specialization in Business Communication and Digital Media, you will be able to enter the education, research or business market. You will be able to analyze internal and external communications and to act as a consultant on these matters. You will also be able to give advice about communication tools within organizations. You can pursue an international career in various national or multinational organizations. After the Master's specialization, you can specialize further, as an academic researcher.

Graduates with a specialization in BDM may find positions such as:
•Web editor
•Marketing Officer
•Communications Officer
•New Media project manager
•Head of PR and Communications

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Explore the key role intercultural business communication plays in the global economy and gain the skills you need for a career in international business ventures. Read more
Explore the key role intercultural business communication plays in the global economy and gain the skills you need for a career in international business ventures.

Intercultural business communication deals with the study of communication in intercultural and cross-cultural business contexts. It plays a key role in the global economy and world commerce as it cuts across cultural differences between international business partners and clients.

This course will give you a solid understanding of intercultural business communication and a range of issues related to cross-cultural business. You'll be well prepared for a career in international tourism, commerce and marketing.

See the website http://www.napier.ac.uk/en/Courses/MSc-Intercultural-Business-Communication-Postgraduate-FullTime

What you'll learn

You’ll critically examine issues related to cross-cultural business behaviour, cultural dimensions, the key role of language, critical cultural awareness, and training for intercultural sensitivity.

You’ll discuss the works of major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research.

This course gives you grounding in the global economic environment and the opportunity to specialise in an area of business. You’ll also study an in-depth introduction to research methodology, appropriate to undertaking research at this level.

With an international outlook, MSc Intercultural Business Communication attracts students from a wide range of cultural backgrounds. By the end of the course, you’ll have a systematic understanding of intercultural business communication and competing theories of culture and communication.

You’ll also have the ability to critically and flexibly apply theoretical models to cross-cultural business contexts, including those of international marketing, commerce, advertising and tourism.

This is a one year full-time course starting in September and is split up into three trimesters. You'll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

• Intercultural Business Communication
• Understanding Language in the Global Workplace
• Developing Intercultural Competence in the Workplace
• Advertising as Cultural Discourse
• Two options
• Research Methods
• Dissertation

One option from:
• Global Economic Environment & Marketing
• Contemporary HRM
• Principles and Practice of Marketing
• Marketing Communications
• Business Skills for Event Management in the Tourism Industry
• International Business Event Management
• Postgraduate Language -French, German, Spanish or Italian

One option from:
• Global Marketing
• Organisational Change management
• Case Studies in International Tourism
• Postgraduate Language -French, German, Spanish or Italian

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

Opportunities in international tourism, commerce and marketing and also human resources, where trained professionals are required to negotiate business ventures with overseas clients and markets and train and support international workforces.

You could also progress to further academic study on a higher research degree.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited. The MSc International Business aims to provide students with knowledge and systematic understanding of theoretical and practical aspects of International Business. Read more
The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited.

The MSc International Business aims to provide students with knowledge and systematic understanding of theoretical and practical aspects of International Business. Graduates will gain a sound theoretical grounding in the area of International Business and develop a range of analytical and personal skills.

Programme Overview

If you want to pursue a career in international management—but want to develop a more in-depth understanding of global business issues, or even study a business subject for the first time—MSc International Business is for you. The programme aims to provide a thorough understanding of management concepts as well as detailed knowledge of international business in theory and practice. You will learn and practice a range of intellectual, interpersonal and technical skills. You will also connect with practitioners and develop the business awareness and confidence required to succeed as a manager in international business.

Upon completion of the programme you will be equipped to work within various business functions in both large and small multinational firms. The programme may also provide a stepping stone to PhD study and a career as an academic researcher in international business.

How will you benefit?

Taught by international business experts

You will undertake modules which reflect the unique expertise of our academic staff: studies of international strategy and management, including important business and management issues arising in emerging economies. Research specialisms which inform teaching on the programme include intellectual property protection systems in diverse institutional settings; the impact of geographical location (including in major cities), on the strategies and operations of multinational firms; the impact of differences in institutional systems for the strategies of multinational firms; and strategy and operations in emerging economies, including technology transfer.

Learn specialist theory

You will be exposed to current theories and practices in large and small businesses around the world. The programme develops understanding of theoretical and conceptual frameworks that enhance understanding of the strategy and operations of multinational firms, including exporting and importing, and a wide range of different types of foreign direct investments. You will learn how cross-cultural differences influence the structure of management systems and operational functions in the wide variety of international business activities undertaken by multinational firms. The complex nature of the international business environment is examined, including the effects on international business activities of major changes to economic, technological, social, institutional and cultural environments. The influence on effective international management of the changing nature of business interactions between countries is also examined. The programme has a strong focus on emerging economies such as Brazil, China and India.

You will cover the key business topics of accounting, marketing, finance, and economics. Combined with knowledge of the key characteristics of international business environments, and international strategy, you will be able to analyse major issues in international management and deal with the challenges of the global business environment.

Gain the skills employers look for

You will develop the highly sought-after range of skills required to meet the needs of international business. Written and spoken communication skills are improved through report writing and presentation delivery, while analytical skills are honed through the use of industry-standard financial and statistical software. Crucially, you will learn cross-cultural management of business activities and people. You will develop competencies in working and negotiating in teams comprised of people with different languages, cultural and ethnic backgrounds. You will gain practical experience of cross-cultural working and strategy formulation through group work, simulation games and case studies.

Connect with international business managers

You will learn from a range of international business leaders during regular guest lectures. Speakers are drawn from multinational corporations and government and private sector agencies that support the international business activities of firms. These sessions also present you with valuable networking opportunities.

Key Facts

REF 2014
27th in the UK for 4* and 3* (world leading and internationally excellent), 100% impact and 88% environment at 4* and 3*.

Why University of Liverpool Management School?

'Learning to make a difference'

AACSB-Accredited, the University of Liverpool Management School is in the top 5% of business schools worldwide. Regarded as one of the most rigorous assessments, many top global recruiters will only consider candidates from AACSB-Accredited schools – a clear signal that our programmes respond to the needs of business and meet specific standards of excellence.

The University of Liverpool Management School works with today's leaders in business and management to prepare its students to be the leaders of the future. The school's mission is 'Learning to make a difference' and there is a fundamental belief that the purpose of the School's research and teaching is to develop students who are not only good managers, but individuals who are truly committed to making a difference. We hope that our students will use the knowledge and skills they gain here in their future roles to help solve some of the most endemic problems individuals, enterprises and communities face.

Career prospects

The aim of this programme is to jointly prepare tomorrow’s business leaders with unique exposure to the rapidly evolving field of Big Data and the opportunities, challenges and developments associated with running or expanding digital business enterprises.

Careers Support

From the moment you start your MSc you will have access to a specialist careers team which includes a professionally qualified MSc Careers Adviser and a dedicated International Employer Engagement Officer.

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This course is designed to produce highly competent communicators for the modern business and media world. Combining the theory with the practice of communication, it has a distinctive vocational orientation and focuses on English as the medium of communication. Read more

Why take this course?

This course is designed to produce highly competent communicators for the modern business and media world. Combining the theory with the practice of communication, it has a distinctive vocational orientation and focuses on English as the medium of communication.

The course can be studied through campus-based learning or through distance learning.

What will I experience?

On this course you can:

Study the nature and function of communication in the modern world, so you will be able to produce text (written, spoken, printed and broadcast) for different purposes
Better understand and use modern communication technologies

What opportunities might it lead to?

The course is designed for graduates from any discipline who wish to work in business, commerce and the media as highly competent communicators. The course combines the theory of communication with the practice of communication, has a distinctive vocational orientation and focuses on English as the medium of communication.

Module Details

MA Communication and Applied Linguistics balances theory and practice and features units that have a high degree of professional relevance and training.

The course is structured on the basis of core units and optional units.

Core:

Theory and Practice of Communication: This unit deals examines communication theory and practice in a range of contexts. Students will use various analytical tools to examine different areas of communication (e.g. corporate communication, mass communication and semiotics. Through engaging with this unit, students can gain a practical understanding of communication which they can apply to their professional lives.

Analysing Discourse: This unit introduces various analytical tools (e.g. appraisal, speech acts, modality, metaphors, transitivity, cohesion, theme-rheme) which are valuable in the analysis of authentic discourses and texts (e.g. courtroom discourse, social media, educational science texts, newspaper texts, political speeches, advertisements, etc.). The importance of context in any analysis is emphasised.

Dissertation: Students undertake a piece of significant research, reported and analysed in an appropriate manner in an area of professional relevance. A research proposal will be produced in the first instance and supervision from a tutor will be available throughout the process.

2 options:

Technical Communication: This unit is designed to develop students’ ability to communicate technical information effectively to specific audiences. It will examine a range of factors that can influence the effectiveness of communication and provide strategies to overcome communication problems.

Intercultural Communication: This unit deals with intercultural communication issues in a global setting. Students can benefit from an awareness of the various factors including cultural factors, which influence communication in order to improve their own knowledge and practice of communication.

Communication in the Workplace: This unit examines how language is used in workplace settings. Analysing and evaluating a range of spoken, written and digital texts, can help students to reflect on and improve their own knowledge and practice of communication.

Digital Communication and Media Development: This unit is designed to give students a theoretical and a practical knowledge of digital media development and implementation. Students will use a range of software applications to design or develop their own digital marketing applications.

Second Language Acquisition: This unit reviews relevant research on the topic of SLA and builds on students’ previous experience of language learning, applying this to areas such as individual differences and types of learning, as well as to more formal approaches to SLA.

Professional Portfolio: This unit offers students the opportunity to profile their degree to their own professional and/or personal interests, allowing students the chance to study areas not covered elsewhere in the curriculum. Students negotiate an area for study and then pursue this with the support of a supervisor.

Please note. All optional units are subject to staff availability and student demand.

Exit levels

The credit system creates a flexible framework in which you can graduate with one of the following awards, depending on the number of credits gained:

MA Communication and Applied Linguistics (four core units plus the research management and dissertation units) 180 credits
Postgraduate Diploma in Communication and Applied Linguistics: 120 credits
Postgraduate Certificate in Communication and Applied Linguistics: 60 credits

Programme Assessment

Full time study is one full academic year, consisting of a taught part from October to June and a research part, in which the dissertation is written, from June to September. Part time students study for a period of two years. The dissertation is written in the summer period of the second year of study.

There are no formal examinations. A variety of different assessment methods are used which include essays, projects, portfolios, presentations and your dissertation. The research management unit will prepare you for your dissertation and you will be allocated a dissertation supervisor who will oversee your work throughout the process. You will also be encouraged to start thinking about it from the start of the course and submit a series of interim documents.

Student Destinations

Graduates will be able to progress to jobs in the public and private sectors in various areas of communication including, advertising, publishing, human resources departments, in higher education in their own country or elsewhere, or continue on to undertake doctoral research. Possession of a Masters qualification is often viewed as a requirement for promotion to a more responsible position where you may already be working.

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On this course you can. Study the nature and function of communication in the modern world, so you will be able to produce text (written, spoken, printed and broadcast) for different purposes. Read more
[[Why take this course?[[

This course is designed to produce highly competent communicators for the modern business and media world. Combining the theory with the practice of communication, it has a distinctive vocational orientation and focuses on English as the medium of communication.

The course can be studied through campus-based learning or through distance learning.

What will I experience?

On this course you can:

Study the nature and function of communication in the modern world, so you will be able to produce text (written, spoken, printed and broadcast) for different purposes
Better understand and use modern communication technologies

What opportunities might it lead to?

The course is designed for graduates from any discipline who wish to work in business, commerce and the media as highly competent communicators. The course combines the theory of communication with the practice of communication, has a distinctive vocational orientation and focuses on English as the medium of communication.

Module Details

MA Communication and Applied Linguistics balances theory and practice and features units that have a high degree of professional relevance and training.

The course is structured on the basis of core units and optional units.

Core:

Theory and Practice of Communication: This unit deals examines communication theory and practice in a range of contexts. Students will use various analytical tools to examine different areas of communication (e.g. corporate communication, mass communication and semiotics. Through engaging with this unit, students can gain a practical understanding of communication which they can apply to their professional lives.

Analysing Discourse: This unit introduces various analytical tools (e.g. appraisal, speech acts, modality, metaphors, transitivity, cohesion, theme-rheme) which are valuable in the analysis of authentic discourses and texts (e.g. courtroom discourse, social media, educational science texts, newspaper texts, political speeches, advertisements, etc.). The importance of context in any analysis is emphasised.

Dissertation: Students undertake a piece of significant research, reported and analysed in an appropriate manner in an area of professional relevance. A research proposal will be produced in the first instance and supervision from a tutor will be available throughout the process.

2 options:

Technical Communication: This unit is designed to develop students’ ability to communicate technical information effectively to specific audiences. It will examine a range of factors that can influence the effectiveness of communication and provide strategies to overcome communication problems.

Intercultural Communication: This unit deals with intercultural communication issues in a global setting. Students can benefit from an awareness of the various factors including cultural factors, which influence communication in order to improve their own knowledge and practice of communication.

Communication in the Workplace: This unit examines how language is used in workplace settings. Analysing and evaluating a range of spoken, written and digital texts, can help students to reflect on and improve their own knowledge and practice of communication.

Digital Communication and Media Development: This unit is designed to give students a theoretical and a practical knowledge of digital media development and implementation. Students will use a range of software applications to design or develop their own digital marketing applications.

Second Language Acquisition: This unit reviews relevant research on the topic of SLA and builds on students’ previous experience of language learning, applying this to areas such as individual differences and types of learning, as well as to more formal approaches to SLA.

Professional Portfolio: This unit offers students the opportunity to profile their degree to their own professional and/or personal interests, allowing students the chance to study areas not covered elsewhere in the curriculum. Students negotiate an area for study and then pursue this with the support of a supervisor.

Please note. All optional units are subject to staff availability and student demand.

Exit levels

The credit system creates a flexible framework in which you can graduate with one of the following awards, depending on the number of credits gained:

MA Communication and Applied Linguistics (four core units plus the research management and dissertation units) 180 credits
Postgraduate Diploma in Communication and Applied Linguistics: 120 credits
Postgraduate Certificate in Communication and Applied Linguistics: 60 credits

Programme Assessment

Full time study is one full academic year, consisting of a taught part from October to June and a research part, in which the dissertation is written, from June to September. Part time students study for a period of two years. The dissertation is written in the summer period of the second year of study.

There are no formal examinations. A variety of different assessment methods are used which include essays, projects, portfolios, presentations and your dissertation. The research management unit will prepare you for your dissertation and you will be allocated a dissertation supervisor who will oversee your work throughout the process. You will also be encouraged to start thinking about it from the start of the course and submit a series of interim documents.

Student Destinations

Graduates will be able to progress to jobs in the public and private sectors in various areas of communication including, advertising, publishing, human resources departments, in higher education in their own country or elsewhere, or continue on to undertake doctoral research. Possession of a Masters qualification is often viewed as a requirement for promotion to a more responsible position where you may already be working.

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This 36-credit program is designed for self-starters and independent thinkers; students who want to further their career in intercultural or international communication, including Strategic Communication, Health Communication, and Communication for Development. Read more
This 36-credit program is designed for self-starters and independent thinkers; students who want to further their career in intercultural or international communication, including Strategic Communication, Health Communication, and Communication for Development. The program is delivered by faculty with professional and practitioner industry insight, providing a functional, real-world understanding of the fundamental and advanced concepts related to intercultural and international communication issues.

The MA in Intercultural and International Communication program will give graduates the skills necessary to communicate effectively in complex circumstances, through the use of diverse media and communication genres and engaging different audiences across multiple cultural settings.

Graduates will be familiar with non-governmental, civic, and business organizations and will have an understanding of how the making and shaping of meaning is fundamental to the reproduction of culture.

Course themes include:
-Intercultural and International Communication
-Intercultural Competence
-Media Relations in a Global Context
-Public Affairs and Advocacy
-Social Marketing
-Sport for Society
-Communication for Health and Well-Being

This program is delivered in two formats: an 18-month on-campus program, or a two-year blended program incorporating online learning with one on-campus residency, with the opportunity for an internship or research course. As well, this program features an intercultural field study experience to ensure you have opportunities to apply your learning in both intercultural and international contexts.

This program is recognized as full-time by StudentAid BC, meaning B.C. residents on this program are eligible for full-time government student loan assistance.

Who It’s For

The MA in Intercultural and International Communication program is for strategic and independent-thinking communication managers looking to improve their ability to assist organizations respond to the rapidly changing global environment, as well as individuals with an arts or science undergraduate degree who want to pursue or advance their career in professional communication in the intercultural or international sphere. This program is designed to balance Intercultural Communication with International Communication to better integrate theory and practice.

There are two learning models available for this program, with each model traditionally attracting slightly different students:
-Two-Year Blended Model – The students that lean towards this option tend to have significant professional experience, and have a background as communication managers and leaders.
-18-Month On-Campus Model – Shortly after completing their bachelor degree, the students that tend to take up this model have a solid understanding of the theoretical aspects of communication, with some relevant work experience as communication specialists and liaisons.

Through our Flexible Admission process, significant professional experience in lieu of academic requirements is also considered.

Outcomes

The MA in Intercultural and International Communication prepares individuals for work in:
-International or multicultural governmental or non-governmental organizations (NGOs)
-International journalism and documentary-reporting
-Multi-ethnic and multicultural communities
-International media
-Intercultural conflict management
-International communication enterprises
-Social marketing and development aid
-International relations
-Community activism
-Sustainable international and intercultural development
-Cultural interpretation and mediation
-Further studies in any of these fields

Graduates will gain:
-Knowledge of both the fundamental and advanced concepts related to intercultural and international communication and an ability to communicate successfully through multiple modes (e.g. through written and oral discourse, visual language, multimodal media) across culturally diverse settings.
-The ability to use computer-mediated technology to manage the processes required for the production and reproduction of culture.
-Knowledge of traditional and new media and their operation across diverse audiences.
-Knowledge of government, non-government, civic, and business organizations and an understanding of how meaning-making is fundamental to the operation of these.
-An understanding of the social forces shaping the globalization of the world, combined with a practical understanding of how processes such as transnationalism, travel and tourism, global commerce, migration, diaspora, refugee movement, global identity politics, information flows, postcolonial governmental relations, and much more, shape communities worldwide.
-An understanding of the cultural dynamics underpinning the formation of local, regional and national communities with regard to issues such as the formation of cultural identities, the shaping of gender inclusion, racialization, multicultural policy and education, ritualization, language protection and cultural revival, multicultural health communication campaigns, environmental culture, political culture, indigenous governance, sustainable development, and all forms of cross-cultural interaction.
-An understanding of culture, international and intercultural communication, negotiation and conflict management. An ability to communicate ethically in diverse and difficult circumstances.

Upon successful completion of the MA Intercultural and International Communication program at Royal Roads University, you will have demonstrated your competency at a professional and international level, and that you are prepared to meet the challenges facing communication managers in today’s fast-changing cultural, socio-economic, and political environments.

Flexible Admission

Applicants who do not meet the Standard Admission requirements will be considered for Flexible Admission and assessed as follows:
-All applicants must show evidence of having sufficient knowledge, skills and abilities to complete a demanding academic course of study at a master's level and have significant professional communication experience.
-Applicants without an undergraduate degree, but more than three years (90 credits) of relevant post-secondary education, should have at least two years of relevant work experience, preferably in a leadership capacity.
-Applicants with 2-3 years (60-90 credits) of relevant post-secondary education should have at least five years of relevant international/intercultural work experience in a leadership capacity.
-Applicants with less than two years of relevant post-secondary education should have at least ten years of high-level, professional communication experience in a leadership capacity.

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MSc International Business focuses on the links between major business functions and their role in international business and commerce. Read more
MSc International Business focuses on the links between major business functions and their role in international business and commerce. You will develop knowledge of the special requirements for conducting business activities across national boundaries, relevant theories and their application in business. You will also have the opportunity to study at one of our European partner institutions and visit international companies through our integrated Study Abroad programme.

You will develop expertise in core areas of international business, strategic management and business economics. The wide range of elective modules will enable you to develop skills in a specific business function linked to international business (finance, marketing or operations management) or pursue related areas such as entrepreneurship and business sustainability.

Subject guide and modules

Core Modules:
-International Business
-Advanced Topics in International Business
-Strategic Management
-Economic Environment of Business
-Professional Development Programme
-Ethics in Academic Practice

Optional Modules - Choose four modules from the following list, subject to pre-requisites and restrictions on some modules and combinations:
-Intellectual Property Strategy & Management
-Business Finance
-International Finance
-Accounting for Non-Financial Managers
-Strategic Business Sustainability
-People & World Organisations
-Marketing Management
-International Marketing Management
-International Operations
-Strategic Global Outsourcing and Offshoring
-Operations Management
-CSR, Sustainable Development & Public Policy
-Entrepreneurial Strategies
-International Business strategy
-Entrepreneurial & Innovation in Emerging Economies

The programme then concludes with a dissertation project.

In addition to your Aston degree, you will have the opportunity to participate in our international study exchange programme. Studying with one of our partner institutions, the programme will enhance your international experience and communication skills, preparing you for a career in the international business environment.

Learning, teaching and assessment

The taught modules are assessed through a mixture of examinations and coursework. The taught element of the programme is complemented by a substantial piece of research leading to the completion of a dissertation.

Career opportunities

This degree will prepare you for a wide range of careers in businesses and organisations engaged in international activities, including consultancy, business analysis, marketing, business development, sales management, finance and purchasing. Recent graduate positions include:
-Assistant Advisor – Ernst & Young (Zimbabwe)
-Marketing Specialist – Bosch (China)
-Relationship Marketing Professional – IBM (India)
-Senior Analyst – Deutsche Bank (UK)
-Trainee Buyer – Tesco (UK)

Our international alumni ambassadors share their experiences of studying at Aston Business School with students all over the world who consider applying for a course at Aston.

Personal development

You will acquire skills in the following areas:
-Giving presentations
-Team working
-Report writing
-Negotiation
-IT skills

Core modules taught on this MSc will enable you to develop a wide range of business and transferable skills and knowledge demanded by graduate employers. These include:
-Interpreting financial statements covering income, balances and cash flow
-Budgetary control and analysing business costs using Cost Volume Profit and contribution analysis
-Econometric modelling of stochastic trends and performance forecasting
-International HRM including: cross-cultural communication; diversity management; and HR issues in expatriation/repatriation, acquisitions, mergers and joint ventures
-Developing marketing and pricing strategies, plans and marketing mix policies; international promotion strategies and distribution channels
-Internationalisation of production and trade, including: the international product life cycle; forms of international business activity; national competitive strategies; and economic integration
-International sectors, emerging and transition economies, cultural differences, international business strategies and strategic alliances
-Operational planning and management including: product, service and process design; choice of layout and technology; statistical stock control and MRPI
-Strategy processes and techniques including: value chain analysis, ‘make or buy’ decisions; implementing and managing strategic change in an international environment
-Innovation processes, innovation-based strategies and creating competitive advantage through innovation
-Multi-cultural teamwork and presentation skills developed through group-work
-Analytical skills developed through research dissertation

The wide range of elective modules available on this programme enables you to develop skills across a range of business functions including: marketing; HR; finance, investment and business law; operations; and international markets and investments.

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Postgraduate study for the Part-time MA Strategic Communication at Lancashire Business School will suit people who want to develop their career in strategic communication, corporate communication, public relations or internal communication. Read more
Postgraduate study for the Part-time MA Strategic Communication at Lancashire Business School will suit people who want to develop their career in strategic communication, corporate communication, public relations or internal communication.

Communicate strategically

Effective and efficient communication is a core requirement for the success of organisations in all sectors and in all nations. However, it continues to be a challenging goal for many organisations. The MA Strategic Communication responds to the growing world-wide demand for independent thinking communication strategists with the knowledge and skills to enable organisations to communicate effectively in dynamic, diverse environments. It is for people who appreciate that communication practice needs to evolve away from a media savvy tactical focus on press, publicity and information provision to a business savvy strategic focus on relationship management and organisational positioning. Graduates will be able to help organisations manage their stakeholder relationships through innovative strategic communication.

Develop professionally

This course is designed for graduates who aim to start, or develop, a career in strategic communication, internal communication, public relations, or corporate communication management. This course will not only add value to your CV but will also benefit your future employers. Participants have become communication professionals in private enterprise, government, or not-for-profit organisations. They join in-house communication teams and communication consultancies.

Stretch intellectually

This course is for people who want to develop their capacity to think strategically and are ready for a new and personally stretching intellectual challenge. Subjects studied include principles of strategic communication and the impact of technology on communication. You will study rhetoric as the art of speech, and theories and concepts relating to internal communication. The course covers aspects of the management of strategic communication and research methods.

The MA Strategic Communication course team is based in the Division of Applied Communication. The team members are keen, enthusiastic about their subjects and committed to engaging students in the study of communication concepts and theory. The team value the maxim that 'there's nothing as practical as a good theory' and are committed to enable you to develop insight into how theory can be applied to improve communication practice. Our team has international experience in communication practice and an active research culture. They contribute to books, journals and conferences on a range of communication topics.

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The Graduate Diploma in Business will support you in managing the transition into one of our postgraduate degrees. The programme offers both integrated English language development for business as well as subject specific modules, designed to give you a detailed understanding and knowledge of how business works. Read more
The Graduate Diploma in Business will support you in managing the transition into one of our postgraduate degrees. The programme offers both integrated English language development for business as well as subject specific modules, designed to give you a detailed understanding and knowledge of how business works.

The first 3 language based modules for the Graduate Diploma focus on key skills and language development to provide you with a strong foundation of English for academic purposes. As you progress to Semester 2, our business modules will provide you with a detailed understanding and knowledge of how business works and will teach you the skills and confidence required to study successfully on our Masters programmes.

Key facts

-Northumbria University’s business faculty (Newcastle Business School) is in the top 1% worldwide after being awarded the double AACSB accreditation
-Build your English language and academic skills to gain entry onto a Masters programme
-Choose whether to progress onto a postgraduate programmes at our London campus, or if you wish to experience another vibrant student city, you can study a whole range of postgraduate programmes at our main campus in Newcastle.

What will I study?

The first 3 modules (Communicative Skills for Business in Listening and Speaking, Communicative Skills for Business in Reading and Writing and Applied Language Development) will help you to develop core English communication skills using both leading English for Academic Purposes textbooks and the type of authentic materials such as lectures and journal articles used in the later 2 modules: Business and Management in Context and Developing Academic Skills for Business and Management.

By successfully completing these modules you will gain the skills, knowledge and confidence required to study successfully on our Masters programmes.

During the course of this programme you will have access to the interventions currently offered to all undergraduate Newcastle Business School students that seek to develop a range of attitudes and attributes that will put you in a competitive position when entering the job market.

How will I be taught and assessed?

This course is taught using a range of methods, including: lectures, seminars, and tutorials.

Each module of study is assessed by coursework assignments, end-of-module examinations, or both.

Further study

The Graduate Diploma in Business is specifically for students who want to progress on to one of our Masters in Business programmes, but don’t yet meet the entry requirement.

Upon successful completion of the course (subject to a minimum pass mark) you will be guaranteed a place on one of our Masters in Business programmes at either campus.

London

-MA Design Management
-MSc Business with Financial Management
-MSc Business with Financial Management with Advanced Practice
-MSc Business with International Management
-MSc Business with International Management with Advanced Practice
-MSc Business with Marketing Management
-MSc Business with Marketing Management with Advanced Practice
-MSc Computing and Information Technology
-MSc Digital Marketing
-MSc Mass Communication Management

Modules

All modules on this course are core.
LD0325 – Developing Academic Skills for Business and Management (20 credits)
LD0326 – Business and Management in Context (40 credits)
LD0600 – Communicative Skills for Business in Speaking and Listening (20 credits)
LD0601 – Communicative Skills for Business in Reading and Writing (20 credits)
LD0602 – Applied Language Development (20 credits)

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OOur full time MBA delivers experience-based learning. The course offers you a structured, immersive business experience that will push you beyond your boundaries. Read more

Course Overview

OOur full time MBA delivers experience-based learning. The course offers you a structured, immersive business experience that will push you beyond your boundaries.

On this course will focus on developing the capabilities you need to be competitive in any industry or entrepreneurial venture. You will also develop universal skills including leadership, critical thinking and collaboration.

From our MBA, you will emerge more confident, capable and better equipped to drive change within your organisation and excel in your career.

A hands-on approach to learning:
Studying our MBA is a challenging, yet rewarding experience. It also requires significant personal commitment. We use a balance of traditional study and real time action learning to prepare you to become a business leader of tomorrow.

We offer an intensive learning experience and a solid foundation in business and management knowledge. This course equips you for higher positions in management and leadership.

Shape your leadership journey:
Through our course, we offer you a 12 month intensive journey of immersion and practical application. We will:
•build your core skill set and understanding across the range of management and business disciplines
•strengthen your ability to contribute to the key challenges of business in the 21st century

Also, three electives offer you a wide range of options to personalise the MBA to your own interests and aspirations.

Immersive business experience:
Throughout the year we will present you with carefully structured practical activities and projects. You will work with real businesses in order to:
•develop your consulting skills
•enhance your own self-understanding
•integrate and apply your MBA learning to make a real difference to business and your own development

Business in Action:
Our Business in Action module runs throughout the year. It offers you an innovative approach to management education. You will take part in a range of real time challenges and experiences, including a week-long Business Awareness Experience. You will apply your skills and learning to real operational and strategic issues within a constrained timeframe.

Personal and Professional Transformation:
This module develops your understanding of your own career values and drivers. It offers a structured series of:
•skills enhancement workshops
•personality testing
•leadership development activities
•career development planning sessions.

You will work with the module team and our dedicated MBA Careers Advisor on your personal and professional development plan. They will make sure you make the most of your MBA across your future career.

The Career Enhancement Experience also forms part of this module. A former Human Resource Director and a range of human resource and learning and development practitioners will deliver the sessions. This experience will expose you to the sorts of activities used in large corporate recruitment. We will prepare you for the recruitment processes used by major employers.

International study tour :
You will have the opportunity to take part in a one week international study tour. This trip will include visits to globally oriented businesses, where you will examine how different cultural contexts influence diverse business issues.

Corporate projects:
You will have the opportunity to explore in practice the challenges and opportunities experienced by organisations. We source projects across organisations and industries, to give you exposure at a regional, national or international level.

Management consultancy:
This project allows you to build on the consultancy and business skills you have learnt through the course. You will apply your learning to make an impact in a live business with either a UK based or international management consultancy project.

You will work with your fellow students as a consulting team to respond to an organisation's project brief. You will present a series of recommendations in response to the organisation's objectives.

Individual project:
To complete your MBA, you will undertake an individual project which will be delivered as a written report. You can choose from a range of project options. Your choices will include a traditional dissertation, a business plan or a corporate project.

Leadership development:
You will hone your skills in leadership, critical thinking, self-reflection, consultancy and communication. You will also work to improve your performance while gaining business knowledge and skills that you can apply to your own career progression.

Leadership series:
The leadership series provides students, alumni and corporate partners with insight and knowledge from business leaders around the world. It covers a range of topical business issues.

The series is a great opportunity for you to learn from those in leadership positions and network with the Business School's broader community.

Accreditation:
Newcastle University Business School is accredited by the:
•Association to Advance Collegiate Schools of Business (AACSB)
•European Quality Improvement System (EQUIS)
•Association of MBAs (AMBA)

Only 1% of business schools worldwide hold triple accreditation. Our Business School is part of this elite group and this accolade is a huge endorsement. It reflects the investments we make for our students through providing:
•a high quality teaching environment
•innovative programming
•active engagement with industry

AMBA is the world’s only MBA-specific accrediting organisation. AMBA accreditation shows that our MBA portfolio meets rigorous international standards for MBA education. This ensures that you will:
•study with experienced peers
•have enough contact time to develop long-term international relationships with your fellow students
•be part of a thriving global network of over 31,000 graduates that unites opportunities, people and cultures.

Facilities:
Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 93 nationalities. Our location and modern design creates a dynamic centre point for a valuable network of:
•regional, national and international thought leaders
•alumni
•leading professions.

Modules

Our range of core modules offers you the opportunity to strengthen your management
fundamentals, develop your global perspective, and integrate your learning.

Our programme offers you significant scope to customise your MBA journey by choosing from a wide range of elective modules throughout your year of study. This offers you more scope to align your learning experience with your individual career objectives.

For detailed module information see http://www.ncl.ac.uk/business-school/courses/mba/ft-mba/#profile

How to Apply

For course application information see http://www.ncl.ac.uk/postgraduate/courses/degrees/master-of-business-administration-mba/#howtoapply

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Our communication programmes were among the first in the UK, combining the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School. Read more
Our communication programmes were among the first in the UK, combining the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School.

We’ve successfully trained over 300 graduates who have left to work successfully in a wide variety of multinational and international organisations, particularly in the fields of advertising, international management, media and public relations.

PROGRAMME OVERVIEW

The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment.

The programme comprises six compulsory modules and two optional modules covering a wide range of disciplines. These offer numerous opportunities to apply and develop your skills through practical tasks.

It is ideal for marketing and communications professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, languages or business disciplines wanting to deepen their insight into marketing across linguistic and cultural boundaries.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Introduction to Research Methods
-Marketing
-International Marketing Management
-Marketing Communications
-Strategy
-Interpersonal Communication
-Global Diversity in Language and Communication
-Professional Communication
-Identity: Marketing and Communication in Practice
-Globalisation: Theories, Discourses and Practices
-The Language of Advertising
-Organisations and Written Communication
-Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

The overall purpose of the programme is to:
-Provide a comprehensive and differentiated understanding of communication and marketing communication
-Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
-Instil in students the capacity for carrying out advanced supervised research in an area of (Marketing) Communication

In particular, the programme aims to:
-Develop students’ awareness of the linguistic and cultural differences arising from the (inter)cultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence
-Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries
-Impart the knowledge and skills of communication and marketing necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (human resource management, advertising, international marketing), as well as PhD opportunities in this area
-Develop students’ abilities to evaluate and judiciously apply scholarship in Communication

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding
-Demonstrate a critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet,etc.) communication
-Demonstrate a critical understanding of models of consensus-generation, agenda-setting, opinion-formation and communicative interaction
-Demonstrate an awareness of the issues and concerns involved in strategic communication, in marketing communication and intercultural communication
-Demonstrate a comprehensive knowledge of the strategies and content and methods of the marketing function, both within corporations and as a service industry
-Demonstrate a comprehensive knowledge of the strategies and processes of social interaction either spoken or written
-Demonstrate a critical understanding of the role of marketing with particular reference to international case studies
-Demonstrate an appreciation of the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation (this would involve the collection, analysis and manipulation of data of diverse kinds from a variety of theoretical and methodological perspectives, an awareness of the (dis)advantages of each frame and/or method and, consideration of the ethical issues involved in data collection and storage relative to the (sub) cultures examined)

Intellectual / cognitive skills
-Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
-Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
-Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills
-Demonstrate an ability to create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
-Demonstrate the capacity to evaluate communication processes already in place in different contexts and implement marketing communication policies

Key / transferable skills
-Demonstrate the capacity to work both independently and with others in order to achieve common goals
-Demonstrate an ability to manage learning self-critically

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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