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Masters Degrees (Cipr)

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The CIPR Public Affairs Diploma is designed for public relations or public affairs practitioners who want to develop relevant theoretical knowledge and to strengthen their practical skills in order to become more effective and better placed to take on more senior roles. Read more

The CIPR Public Affairs Diploma is designed for public relations or public affairs practitioners who want to develop relevant theoretical knowledge and to strengthen their practical skills in order to become more effective and better placed to take on more senior roles.

The CIPR Diploma in Public Affairs Practice focuses on the process of policy formation and the wider corporate communications and reputational context in which public affairs operates. This qualification is firmly rooted in practice – with senior PA practitioners involved in its development – and is also grounded in the latest academic thinking.

The Public Affairs Diploma covers topics including:

  • impact of political environment on an organisation
  • importance of engaging with political audiences to enhance reputation
  • emerging issues and trends that affect contemporary public affairs practice; the strategy and tactics of lobbying and campaigning and the theories underpinning the process
  • knowing when and how to engage in the political process and policy formation
  • how to leverage media and public affairs activities to shape the agenda; the importance of reputation management and its components.

Teaching, learning and assessment

Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions. Students also receive supervision support with their assignment. CIPR Diploma in Public Affairs students learn alongside and MSc Strategic Communications and Public Relations students ensuring that you benefit from sharing experiences and developing a network of colleagues. Assessment is through submission of a 6,000 word research project. Support is offered with research project preparation.

Further information is available on the CIPR website at http://www.cipr.co.uk/content/ qualifications/public-affairs-diploma.

Teaching hours and attendance

Teaching is normally delivered in one or two day blocks three/ four times a year. Links with industry/professional bodies Students on the course are eligible for student membership of the Chartered Institute of Public Relations (CIPR) and, on graduation, can upgrade their  membership to full or associate status depending on professional experience.

Modules

The Political Landscape, Trends and Challenges/ The Art and Science of Lobbying and Campaigning/ Public Affairs in the Context of Reputation Management/ Research Project

Careers

CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors.

Studying for the CIPR Diploma in Public Affairs Practice counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner – the hallmark of your commitment to professional development.

Quick Facts

  • QMU is the only institution outside London to teach the CIPR Diploma in Internal Communications Practice, the CIPR Diploma in Public Affairs Practice and the CIPR Professional Public Relations Diploma.
  • QMU is accredited by the Chartered Institute of Public Relations (CIPR).
  • Our PR academics are recognised nationally and internationally for their excellence in research. These courses reflect the strength and depth of the teaching team which includes academics with extensive research and publication portfolios and PR practitioners with many years of experience at senior level in a wide range of organisations.
  • CIPR Diploma in Public Affairs Practice receive credits towards a MSc Strategic Communication and Public Relations at QMU and towards the CIPR Diploma.
  • Block teaching is a simple way of fitting your study around the demands of your job.




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This new CIPR qualification will allow you to gain an advanced understanding of professional practice, including PR strategy and planning, content management, media and engagement, measurement and evaluation, and PR leadership. Read more

This new CIPR qualification will allow you to gain an advanced understanding of professional practice, including PR strategy and planning, content management, media and engagement, measurement and evaluation, and PR leadership. All underpinned by reference to ethics and the code of conduct.

You’ll also put your learning into practice, evaluating a wide range of PR concepts and techniques and applying them practically to your own work and sector. The course is for experienced PR professionals who are ready to progress towards a senior management position, or individuals who have previously studied the CIPR Advanced Certificate in Public Relations.

Teaching, learning and assessment

On campus teaching comprises a variety of approaches including lectures, workshops, case study and group work. The course is split into three units and you will submit one assignment for each.

Teaching hours and attendance

Teaching is normally delivered in one or two day blocks six times a year.

Links with industry/professional bodies

Students on the course are eligible for student membership of the Chartered Institute of Public Relations (CIPR) and, on graduation, can upgrade their membership to full or associate status depending on professional experience.

Further information is available on the CIPR website at http://www.cipr.co.uk/content/ qualifications/public-affairs-diploma.

Modules

The CIPR Professional PR Diploma syllabus is based on professional practice underpinned by core PR principles, models and concepts.

The syllabus incorporates three separate units.

  • The first unit is focused on the PR strategy and planning process, with an emphasis on research that establishes robust communication objectives, related to the organisation’s goals.
  • The second unit is focused on communication and engagement, with an emphasis on content, which reflects employers’ views that management of content across the organisation is an essential competence.
  • The third unit is focused on leadership of PR activities, with an emphasis on management of projects, campaigns and resources; internal stakeholders, the PR team and key suppliers; and on measurement and evaluation.

Careers

The CIPR Professional Public Relations Diploma is recognised as the benchmark for professional practice in PR by employers in the private and public sectors. It helps participants to develop or diversify their careers by fostering a strategic approach to managing PR, as well as extending knowledge of areas such as internal communications, corporate culture and research. QMU graduates have gone on to progress their careers in a number of ways – graduates occupy a wide range of senior positions.

Quick Facts

  • QMU has a long history of teaching the Chartered Institute of Public Relations Professional Public Relations Diploma and remains the only Scottish Institution to deliver it.
  • QMU is accredited by the Chartered Institute of Public Relations (CIPR).
  • At QMU you will be taught by some of the world’s best known PR academics as well as professionals with a depth of PR experience.
  • Through our intensive workshops you will build a network of your own peers which will aid your continuing professional development.




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This course is for experienced internal communication practitioners or PR professionals who want to develop their strategic internal  communication and management skills. Read more

This course is for experienced internal communication practitioners or PR professionals who want to develop their strategic internal  communication and management skills. It provides those working in internal communications with a platform for continuous development.

On this course, you will take an in-depth look at the role that internal communication plays in organisations and in particular those going through change. You will develop your ability to use research to inform effective internal communication strategies and develop successful plans. The course focuses on core topics such as: internal communication; audit; change management theory; using research to inform and help develop internal communication strategies; moving from one-way communications to engagement; psychology of communication and the role of technology.

Teaching, learning and assessment

Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions.

CIPR Internal Communication Diploma students learn alongside other CIPR and MSc Strategic Communication and Public Relations students ensuring that you benefit from sharing experiences and develop a network of colleagues. Assessment is through production of a management proposal. Further information is available on the CIPR website at http://www.cipr.co.uk/content/qualifications/internalcommunication-diploma.

Teaching hours and attendance

Teaching is normally delivered in one day blocks three/ four times a year.

Modules

This course does not follow a modular structure.

Careers

CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. The CIPR Internal Communication Diploma helps participants to develop or diversify their careers by fostering a strategic approach to internal communications management. Studying for the CIPR Internal Communication Diploma counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner – the hallmark of your commitment to professional development.

Quick Facts

  • QMU is the only institution outside London to teach the CIPR Diploma in Internal Communications Practice, the CIPR Diploma in Public Affairs Practice and the CIPR Professional Public Relations Diploma.
  • QMU is accredited by the Chartered Institute of Public Relations (CIPR).
  • Our PR academics are recognised nationally and internationally for their excellence in research. These courses reflect the strength and depth of the teaching team which includes academics with extensive publication portfolios and PR practitioners with many years of experience at senior level in a wide range of organisations.
  • CIPR Internal Communication Diploma graduates receive credits towards an MSc Strategic Communication and Public Relations at QMU.
  • Block teaching is a simple way of fitting your study around the demands of your job.




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The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses of teaching in internal and external communication, as well as strategic communication, for both private and public sectors. Read more

The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses of teaching in internal and external communication, as well as strategic communication, for both private and public sectors. Students learn from an academic team which includes internationally published researchers and practitioners with years of professional experience. QMU is an accredited teaching centre of the UK’s professional body, the Chartered Institute of Public Relations (CIPR) and a partner institution of the UK’s Public Relations Consultants Association (PRCA).

Is this the right course for me?

It is if you:

■ want to start a career in communication and public relations (PR). You’ll do an industry placement (optional) and we’ll support you in  developing knowledge and skills, and producing a portfolio, and provide you with opportunities to meet,  work alongside and network with current practitioners;

■ already work in a communication or PR role and want professional development. You can tailor your studies to your own development needs and study part-time, or

■ want to progress to a research career in communication or PR. Members of QMU’s teaching team author key texts and regularly present at conferences all over the world.

Teaching, learning and assessment

Teaching is delivered face-to-face at our modern campus in Scotland’s capital city of Edinburgh. You are also supported by QMU’s online virtual learning environment. As well as lectures, seminars and workshops, you will also work with live clients, respond to communication briefs, undertake analysis and research, blog, reflect, create materials and content, engage in digital media, work in groups, make presentations and develop proposals.

Teaching hours and attendance

Our carefully designed delivery pattern provides continuous and frequent face-to-face teaching for full time students. Part-time students benefit from a delivery pattern which requires attendance at short intensive blocks and which you can fit alongside other commitments. On many modules you will learn alongside communication and PR practitioners and students. This helps you start your professional network and  develop a deep understanding of the relevance of theory to practice. Our shared community of learners approach also provides access to a busy programme of activities and events offered across our PR programmes. On your 20 day placement (optional module) you’ll gain invaluable professional experience and develop your learning in a work setting.

Modules

Modules include: Communication and Digital Skills for Working in PR */ Media and Campaigning/ Critical Reflections on Public Relations/Understanding Research/ Strategic Communication Planning/ Communications Impact on Policy Making/ Strategic Internal Communication in a Digitized World/ Master’s Communication Placement */ Project Students who already work in communication and PR can select from a list of modules, including business focused ones, instead of those marked * above. If you select to do the Master’s  Communication Placement module, you can undertake this with your employer. You can also focus your Project on a topic which is relevant to your professional role. If you already have CIPR Diploma, CIPR Internal Communications Diploma or CIPR Public Affairs Diploma you are awarded credits and exempted from selected modules.

Accreditation of prior learning:

Students who have already been awarded a Chartered Institute of Public Relations (CIPR) Diploma receive 45 credits towards the MSc Strategic Communication and Public Relations, exempting them from specified parts of the course. Students who have already been awarded the CIPR Internal Communication Diploma/ CIPR Public Affairs Diploma receive 30 credits exempting them from specified parts of the course.

Careers

As a CIPR accredited course, the MSc Strategic Communication and Public Relations is benchmarked against CIPR career progression requirements. This means there is a clear articulation between the course and developing your career. For students who are already associate or full CIPR members, the MSc counts towards the Institute’s Continuing Professional Development (CPD) programme.

Quick Facts

  • QMU is the only CIPR accredited UK Institution to offer undergraduate and postgraduate courses and teach the CIPR Diploma, CIPR Internal Communication Diploma and CIPR Public Affairs Diploma.
  • The block face-to-face teaching approach enables students to combine studying with working.
  • Our PR academics are recognised nationally and internationally for their excellence in research.


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Your course takes in an in-depth look at public relations as an integral part of successful business practice, providing you with an understanding of the strategic roles and functions of PR. Read more
Your course takes in an in-depth look at public relations as an integral part of successful business practice, providing you with an understanding of the strategic roles and functions of PR. You will learn the practice of public relations as a management function and acquire strategic theories, tools and techniques to improve your decision making and effectiveness. You will also critically analyse the role of public relations within different organisations.

You will be taught by one of the most prestigious centres for public relations in Europe, and you will benefit from our full range of specialist resources such as online journals and our Library with 24/7 access. Links with industry - negionally, nationally and internationally - mean that our successful students are in a position to develop professional relationships with potential employers.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008

Visit the website http://courses.leedsbeckett.ac.uk/cipr_dip

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

The CIPR Diploma is a qualification recognised across the PR profession. It has helped many of our graduates advance their PR careers by enabling them to adopt a more strategic and structured approach to PR. Leeds Beckett and other universities recognise the CIPR Diploma for advanced standing/exemptions on their masters programmes.

- Communications Manager
- Digital Content Editor
- Media and Engagement Officer
- Media Relations Manager

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Our academics have substantial professional experience in public relations. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'. The bestselling textbook 'Exploring Public Relations' is edited by Professor Ralph Tench and Liz Yeomans (our previous and present subject group leaders) with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR Diploma.

Successful Alumni Simon Collister is Head of Non-Profit and Public Sector at the specialist social media agency, We Are Social. He is a member of the CIPR Advisory Panel on New Media and non-executive director with the Open Rights Group. He was previously Head of Digital at global PR agencies, Weber Shandwick and Edelman.

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

PR Theory & Practice
This module develops the ability to analyse and critique a range of public relations concepts, models and theories and to apply them to public relations practice.

Personal Skills & Development
This module supports students conducting a self-directed research project into an aspect of public relations practice and/or theory, reviewing and critiquing appropriate literature and using primary and secondary research methods.

PR Planning & Management
This module develops the ability to explain, critique and apply a range of theories and practices to strategic public relations planning and management, considering publics, messages, media, research and evaluation.

Professor Christopher Prince

Dean and Pro Vice Chancellor of the Faculty of Business and Law

"We are proud of the success of our national and international graduates."

With over 20 years' experience of designing and delivering in-company education and training for private and public sector organisations in the UK and overseas, Professor Prince speaks at world-wide conferences on corporate education, his area of business expertise. In addition to his academic role within our University he also acts as an advisor to a number of leading blue-chip companies on management and organisational development. Professor Prince has also served as a member of the UK's Association of Business Schools' Executive, and as the Chair of the Management, Organisation and Community Development Steering Committee. He is a former Deputy Editor of the Journal of Strategic Change, and has served as a member of the Advisory Board of the Annual Conference of Management and Executive Development in the USA.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Popular with professionals and with recent graduates entering public relations, this course offers you a thorough grounding in public relations theory and practice, making it the ideal springboard to professional advancement. Read more
Popular with professionals and with recent graduates entering public relations, this course offers you a thorough grounding in public relations theory and practice, making it the ideal springboard to professional advancement.

You will gain a solid grounding in all the key concepts, techniques and skills needed to develop effectively as a PR practitioner. It is a qualification in its own right, but also prepares you for the CIPR Diploma. You will be taught at one of the most prestigious centres for public relations in Europe, and you will have access to our full range of specialist resources such as online journals and our Library with 24/7 access.

Students, who are mainly (but not exclusively) working in public relations or a related occupation, attend several sessions, with options to begin in Autumn or in Spring.

Visit the website http://courses.leedsbeckett.ac.uk/cipr_cert

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

If you are already working in public relations or communications then you may be able to gain promotion or advancement either during the course or shortly after completing it. This is the perfect springboard to the CIPR Diploma programme, and to the specialist MSc programme that is also offered by our University.

- Public Relations Assistant
- Press Officer
- Digital Media Executive
- Copywriter

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Our University enjoys an international reputation as a leading centre for public relations education. Professor Ralph Tench and subject leader Liz Yeomans edited what is now one of the world's best-recognised and popular textbooks on the subject. All staff are experts in their own right, offering you an opportunity to be taught by the best of the best, and our links with industry, regionally, nationally and internationally, mean that the qualities of our successful students are recognised everywhere.

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsbeckett.ac.uk/guestspeakers).

Core Modules

Managing PR (Professional knowledge)
This provides a general introduction to public relations as a management activity, and an understanding of communications processes in practice.

Professional development (Personal development)
This module provides an introduction to management skills and to reflective professional practice that will help you assess and develop a dynamic career in public relations.

PR in action (Vocational skills)
In this module you will become familiar with the primary tactics used in public relations, and some of the tools used to plan and manage them in the managerial role.

Professor Christopher Prince

Dean and Pro Vice Chancellor of the Faculty of Business and Law

"We are proud of the success of our national and international graduates."

With over 20 years' experience of designing and delivering in-company education and training for private and public sector organisations in the UK and overseas, Professor Prince speaks at world-wide conferences on corporate education, his area of business expertise. In addition to his academic role within our University he also acts as an advisor to a number of leading blue-chip companies on management and organisational development. Professor Prince has also served as a member of the UK's Association of Business Schools' Executive, and as the Chair of the Management, Organisation and Community Development Steering Committee. He is a former Deputy Editor of the Journal of Strategic Change, and has served as a member of the Advisory Board of the Annual Conference of Management and Executive Development in the USA.

Facilities

- Library
Our Library is one of the only university libraries in the UK open 24/7 every day of the year. However you like to study, our Library has you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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This course is designed for recent graduates with little or no public relations (PR) experience, who want to pursue a career in an exciting and expanding sector. Read more

This course is designed for recent graduates with little or no public relations (PR) experience, who want to pursue a career in an exciting and expanding sector. It is also ideal if you are a public relations practitioner with one or two years of experience, looking to develop your strategic and analytical skills whilst gaining a broader understanding of the PR industry.

The course combines academic learning and professional practice with a hands-on approach. Key areas of study include

  • the origins and history of PR from a global perspective
  • how PR is used to manage and restore organisational reputation
  • public affairs and government communication
  • how charities and campaigning groups use PR
  • the ethical dimensions of PR and how to be an ethical PR practitioner
  • the impact of globalisation on PR practice and how to create compelling and relevant international PR campaigns

You learn the latest techniques to succeed in the fast changing world of communications, and gain the analytical, strategic, management and organisational skills to succeed at the highest levels in PR. You develop your ability to

  • critically evaluate key concepts, theories and debates
  • plan and manage PR campaigns
  • write for a wide range of communication media including print, broadcasting, and online
  • work effectively across a wide range of media channels
  • think and work creatively
  • critically reflect on your own professional development
  • develop a strong and effective social media profile
  • use social scientific research skills across academic and industry work

During the course you put important PR campaigns under the spotlight and work on live briefs to develop your professional skills in real-life situations. You learn how to work with bloggers and journalists, to meet their needs and develop your organsiation's reputation, and bring new ideas into the public sphere. You also develop an understanding of how academic research helps us understand the practice and development of public relations across the world.

You gain practical skills in • content creation and curation • writing news releases • organising events • researching and creating strategic PR campaigns • dealing with the media • blogger relations • crisis management • creative use of online and social media • advocacy approaches to engage with hard-to-reach audiences.

We give you the skills you need to communicate with key audiences across different media channels including print, broadcast, social media and online. It is not about ‘spin’, but great writing and verbal skills, critical and creative thinking, and understanding how the media works. You are encouraged to think about an organisation's aims and objectives and how PR knowledge can be used to achieve or question them.

The course is delivered by a team that includes award winning PR industry specialists with national and international experience across TV, health, charity, public and private sectors.

Public Relations Consultants Association

This course also benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.

Our students gain automatic free student membership of the PRCA and all the benefits that come with it, including • exclusive access to work placements • internships • graduate schemes and entry level jobs • free and unlimited online training • free access to the industry recognised PRCA Online Certificate.

Professional recognition

This course is recognised by the Chartered Institute of Public Relations (CIPR).

When you enrol on a course recognised by the CIPR you are eligible for CIPR Student Membership. This gives you access to the members area of the CIPR website, where they have a dedicated student area which offers help and advice on getting into the PR industry.

Course structure

Postgraduate certificate – core modules

  • PR – essential theory and history
  • PR for the digital era
  • Practical PR and professional experience

Postgraduate certificate – optional modules

  • Writing for PR
  • Media law and regulation

Postgraduate diploma – core modules

  • PR issues and crisis management
  • Corporate communications
  • PR, politics and lobbying

Postgraduate diploma – optional modules

  • international journalism and PR
  • print and online news reporting

MA modules

  • Dissertation

Assessment

  • essay
  • dissertation
  • portfolio and critical evaluation of professional standard work

Employability

Organisations are increasingly recognising the value of PR and the importance of effective communication. As more media platforms are launched, and the communication mix becomes more complex, the demand for honest, ethical and skilled PR practitioners continues to grow.

The course gives you the knowledge and skills to work as a public relations officer or executive in • public and private sector organisations • PR agencies • charities • pressure groups • the voluntary sector.

It also prepares you for work • as a campaigns director • in public affairs or lobbying • as an account manager or director making the headlines for your creative campaigns.

Many of our students also move into marketing and social media roles.

The skills from the course are transferrable to a range of other professions as you gain competencies in writing, communicating, presenting ideas and working in a team. 



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“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson. This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns. Read more
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson.

This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns.

PR is rapidly evolving as consumers/stakeholders increasingly take control on instantly accessible worldwide communication channels, and organisations rely less and less on newspapers and traditional media to disseminate information. According to the 2013/14 Public Relations Association (PRCA) census, the sector has seen a turnover of £9.62bn in the UK. With new technologies and social communication media on the rise, PR practitioners are more in demand than ever.

This PR course is fully accredited by the Chartered Institute of Public Relations, the professional body for public relations and public affairs practitioners. Students enrolled on the MSc Public Relations are eligible for CIPR Student Membership. This provides access to numerous industry and personal development opportunities as well as the member’s area of the CIPR website. The CIPR website includes a dedicated student area which offers help and advice on entering the PR industry and free online training.

See the website http://courses.southwales.ac.uk/courses/663-msc-public-relations

What you will study

A key feature of modern marketing is the decline of mass communication in favour of multiple person-to-person networks and mobile messenger apps such as WhatsApp. Sitting alongside traditional PR tools, social networks and blog sites are now part of the PR practitioner’s toolkit. This accredited course will expose you to the challenges at the forefront of modern PR and enhance your ability to manage brand and corporate identity effectively.

You will explore the radical shift in PR, as traditional channels such as advertising and sales promotion have changed. The course will further develop your understanding of word-of-mouth marketing, including social networks and the growing popularity of photo and video sharing sites.

From Facebook and Twitter to YouTube, Pinterest and Instagram, you will challenge traditional methods and the contemporary thinking associated with marketing and stakeholder communications. The course will also cover the importance of brand reputation and the growing demand for essential skills in crisis management, and enhance your knowledge and understanding of the role PR plays in modern politics.

Modules of study:

- PR Concepts and Practice
This module aims to provide an introductory critique of key concepts and tools of modern PR practice and implementation. It examines the theoretical underpinnings of the subject by exploring how PR is utilised to influence issues within society, industry and the environment.

- Brands & Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Content Marketing & Public Relations
This module provides a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Managing Professional Development
The aim of this module is to support personal and professional development for a business related professional career.

- Third Sector & Political Public Relations
This module critically evaluates the PR practice within the public/political sector. It accordingly examines how PR is utilised by third sector organisations, such as pressure groups, charities, trade unions and social enterprises, as well as political parties.

- Campaign Planning for Marketing & PR
The aim of this module is to enable you to understand the key constructs associated with campaign planning for marketing and PR, notably the use of digital technology.

- Research Methods
The aim of this module is to develop your understanding and skills of research in a management and/or professional development context, focusing on a critical review of research methodologies and methods.

- Management Project
This module introduces you to the intellectual and scholarly requirements of producing an extended piece of written postgraduate research.

Learning and teaching methods

Full-time students study each subject intensively over a period of several weeks. Part-time delivery is designed around the needs of practicing marketing managers and PR professionals. You will learn through lectures, seminars, group work, case studies, and analyses of communications materials and networks, as well as specialist guest lecturers from leading professionals. The course also includes potential for a site visit to a media communications organisation.

Through our series of guest lecturers delivered by leading industry experts, you can also gain up to the moment insights into the challenges and practices pertinent to image management and PR planning.

Work Experience and Employment Prospects

The skills you will gain on the MSc Public Relations course will allow you to help your employer or company gain a competitive edge by managing meaningful relationships through PR. You will also gain the latest intelligence about social networking, new communication techniques and how to manage new and emerging digital channels.

Students will typically be offered the opportunity to meet representatives from PR companies who offer internships by way of guest talks. In addition, the University of South Wales Careers and Employability Service helps students with all aspects of careers and employability. Services range from individual advice and guidance on CVs & applications, interviews, work experience, internships, volunteering, practical support with job hunting and working/studying overseas.

As a student of this course you will have access to help and advice from a dedicated student area on the CIPR website on starting your career within the public relations industry.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of PR in depth.

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The MA Public Relations and Corporate Communications covers the fundamental academic principles and theories relevant to the field as well as the contemporary environmental drivers and professional practices that shape the profession in the 21st Century. Read more

Aims

The MA Public Relations and Corporate Communications covers the fundamental academic principles and theories relevant to the field as well as the contemporary environmental drivers and professional practices that shape the profession in the 21st Century.

The course will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.

This Master’s programme is taught by teaching staff and visiting lecturers with extensive professional experience and expertise. This guarantees students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.

Our course is recognised by the Chartered Institute of Public Relations (CIPR), which means that our module content has been assessed to provide relevant skills and knowledge development towards a career in public relations or communications. Our students also currently receive free membership to the CIPR which gives them access to their online portal offering networking, career and placement advice and opportunities.

Entry requirements

A good honours degree in a relevant discipline (Media and Communication Studies, Public Relations, Marketing, Business Studies, Journalism)
A good understanding of how the media industry operates
A good standard of written and spoken English
International students should have a score of 6.0 in the IELTS test (in the written part) or equivalent in other accepted tests (e.g. Toefl, Cambridge Advanced Exam (CAE) or Cambridge Proficiency Exam (CPE)
Students must achieve a minimum of 5.5 in each component of the IELTS or similar tests.
The university will provide support to those with a score of 6.5 or below through pre-sessional courses or summer courses.

You are also encouraged to apply if you:

Have significant professional experience in any area of the media regardless of your educational qualifications.
Have a 2:2 in a relevant subject where you can provide examples of work in the media which shows your ability in the subject.

Fees and finance

2015/6 Home/EU International
Full time £5,750 £11,960
Part time £2,875

These fees are applicable for new entrants in 2015/6. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.

The University also offers a postgraduate loyalty discount: If you have completed an undergraduate degree at the University of Wolverhampton, you may be eligible for a 20% discount on the first year of a taught postgraduate programme.

Employability

There are two distinct areas of public relations in which to work - in-house for an organisation, or at an agency where you will be handling a range of clients.

Public relations practitioners are responsible for the following list of activities:

Internal Communications
Media Relations
Public Affairs/Lobbying
Community Relations and Corporate Social Responsibility
Investor Relations or Financial Public Relations
Issues and crisis management
Business to Business relations
Events management

Proficiency in each of these and other new activities such as moderation (of digital communication channels) equip you for potential career opportunities within the public relations industry. As well as these opportunities public relations graduates may go on to assist human resources departments, activist organisations or public sector institutions with social change/social marketing campaigns

Outcomes

At the end of this course you will be able to:

Critically analyse on-going debates relevant to the field of public relations and the media industry in general.
Produce specific situational analyses and assessments of the political, economic, social and technical factors surrounding an organisation or sector.
Draw upon academic models and frameworks for planning, implementing and delivering effective communication and managerial tactics.
Interact with culturally diverse stakeholders or constituents to negotiate positive outcomes in challenging situations for all the parties involved, following ethical and professional principles.
Apply technical knowledge of ICTs to the process of planning and managing organisational outcomes, as well as well as to the production of media content for new media/digital platforms.
Carry out academic research demonstrating sufficient knowledge of the subject and originality.

Why Wolverhampton?

You will study PR from a range of different perspectives, considering the impact of PR on society and the media. You will also learn the techniques and practices of public relations that contribute to the evolution of PR as a management discipline.

Our teaching staff comes from a wide range of academic and professional backgrounds. They have had considerable experience of working in PR and other media sectors of the industry. Close contact with the industry enables staff to invite guest speakers and visiting lectures who are involved in various aspects of the industry in the UK and abroad.

The course has been designed bearing in mind the needs of:

Practitioners
Professional bodies
Academics
Students new to the field

Our course is recognised by the Chartered Institute of Public Relations (CIPR), which means that our module content has been assessed to provide relevant skills and knowledge development towards a career in public relations or communications. Our students also currently receive free membership to the CIPR which gives them access to their online portal offering networking, career and placement advice and opportunities.

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Professional accreditation. Our Master's degree is recognised by the Chartered Institute of Public Relations (CIPR), the UK's professional body in PR. Read more

Professional accreditation

Our Master's degree is recognised by the Chartered Institute of Public Relations (CIPR), the UK's professional body in PR. This helps you demonstrate that you have industry-standard skills, improving your career prospects.

Guest experts

Based in London, home to world-leading PR agencies including Edelman, Ogilvy and Weber Shandwick, you will benefit from the experience of PR practitioners acting as guest and visiting lecturers. Our academics have close links with industry at home and abroad.

Course structure

You will learn how to help organisations communicate, build stronger relationships and engage with increasingly demanding stakeholders. 

This public relations degree has been developed in partnership with the PR industry to provide you with key courses relevant to PR practice. You will have the opportunity to pick from a range of optional courses which will provide you with specific sector knowledge. 

You will gain the practical and theoretical skills, required for this increasingly influential management discipline. The ethical dimensions of the role and practice of PR provide an important framework to this programme.

We will provide you with insights into recent developments and challenges for the profession. These include the impact of the Internet and the growth of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on PR theory and practice. 

Rankings

Our marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

This degree aims to:

  • Develop your understanding and critical reflection about the role and processes of public relations in organisations and society
  • Engage with topics and issues about public relations, and demonstrate leadership and thoughtful reflection in discussions and group work
  • Develop practical skills for PR planning and implementation, reflective skills and scholarship 
  • Gain understanding of the role and agendas which develop from PR as a strategic management discipline.

What you'll study

Full-time

Year 1

Students are required to study the following compulsory courses.

Students are required to choose 30 credits from this list of options.

Part-time

Year 1

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Year 2

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Assessment

You will be assessed through written assignments, group and individual presentations and a dissertation. You will get the opportunity to explore communications across different forms of media, including writing blogs and communicating through other forms of media such as Twitter.

Professional recognition

This programme is recognised by the Chartered Institute of Public Relations (CIPR). Successful graduates are eligible for the CIPR Advanced Certificate in Public Relations.

Careers

Graduates from this degree have gained positions within PR consultancies, the public sector, NGOs and charities, and companies serving a range of sectors including consumer, technology, financial, political and corporate PR.

Employability

You can reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs. The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards, which shows its dedication to actively support your career development.

Extracurricular activities

We encourage you to join student societies such as the PR Fraternity Society, which organises events and networking opportunities. They invite a range of high-profile speakers such as Nicky Campbell, BBC presenter, to offer career advice and talk about communications in various industries.



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Part-time (Jan or Nov start). 12 months. The Chartered Institute of Public Relations Advanced Certificate will enable you to make a real difference to your organisation, from improved effectiveness at work to enhanced decision-making skills. Read more

Course Duration:

Part-time (Jan or Nov start): 12 months

The Chartered Institute of Public Relations Advanced Certificate will enable you to make a real difference to your organisation, from improved effectiveness at work to enhanced decision-making skills. We are the only centre in the West Midlands approved by the CIPR to offer this course, which is accredited by the Creative Skillset and industry recognised in the UK and worldwide. The course is run part-time, allowing you to work while you study.

Graduates with the Advanced Certificate have quickly gained promotions in their current employment, and many have gone on to exciting roles such as Communications Specialist or PR Account Manager.

Employment Opportunities:

The practical skills you will learn from the CIPR Advanced Certificate will enable you to work as an effective PR professional in the public or private sector, from in-house to consultancy. You will have gained practical skills such as how to write for the media, and produce other media products suitable for publication.

You’ll have the chance to learn from experts in PR and journalism during our annual series of PR Masterclasses, when leading guest speakers come to the university to share their experience.

Whether you are looking to advance your career or you are just starting out in PR, this course will give you the competitive edge you need to get ahead.

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Housed within the Liverpool Business School, this MSc in Public Relations is designed for creative communicators, and is delivered by academics with relevant experience of working in the industry. Read more
Housed within the Liverpool Business School, this MSc in Public Relations is designed for creative communicators, and is delivered by academics with relevant experience of working in the industry.

•Course available to study full time (1 year) and part time (2 years)
•Enhanced career and promotion prospects
•Taught by expert staff with experience of working in PR and the event management industry

Public Relations practice is relevant in every type of organisation; from small and medium sized enterprises to multi-national organisations operating in sectors as diverse as ‘not for profit’ to finance and retail.
This new, integrated Masters programme focuses on how stakeholders can be persuaded to change their perceptions of a product or issue through public relations and effective event management. You will gain the skills and knowledge needed to work in the public relations and/or event management sectors, embracing corporate communications, internal communications, and the emerging discipline of online public relations which incorporates search engine optimisation and social media strategy development.

The programme will be delivered by an expert team of academics who have a broad range of practical and teaching experience in this field and are members of the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).

During the validation period, the programme team will be seeking professional accreditation from PRCA and CIPR so that the course's learning outcomes are closely matched to those of the industry’s key professional bodies.

What you will study on this degree

Please see guidance below on core and option modules for further information on what you will study.

PR Perspectives

This module provides you with an introduction to the PR world from a theoretical and practitioner perspective

Public Relations Planning and Strategy

You will develop a systematic understanding of the strategic planning process as applicable to a public relations campaign

Managing Business Research 1 / 2

This module will provide you with the knowledge and skills required to perform a systematic review of literature for a business management related topic at masters level

Digital Communication Management

You will explore digital communication technologies to understand the effects of technology (including social media) on the public relations function. The module aims to give students a framework for understanding and evaluating the digital landscape in respect of organisational communication and reputation

Digital Marketing in Context

During the course of this module you will develop a theoretical and practical understanding of current issues and trends in digital marketing

Media Relations

You will critically analyse the 'Media Agenda' and its impact on the PR professional. You will then research, develop and apply effective professional media management methods including press kits, features and press releases

Research Project

You will plan and prepare a research project that applies managerial concepts and research techniques to a significant public relations related organisational issue or problem

The option modules you will study typically include:

Event Management

You will develop a deep understanding of the management of an event in the light of good professional public relations practice

International Public Relations

The module aims to provide an international context to the practice and principles of Public Relations, through understanding theories of international relations and working in different cultures

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

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This exciting new Masters degree at Liverpool John Moores University is designed to give both beginner and experienced practitioners essential skills and experience in digital communications and PR. Read more
This exciting new Masters degree at Liverpool John Moores University is designed to give both beginner and experienced practitioners essential skills and experience in digital communications and PR.

•Course available to study full time (1 year) and part time (2 years)
•New programme aligned to Public Relations Consultants Association and Chartered Institute of Public Relations knowledge standards
•Taught by experienced PR industry practitioners
•Provides a global focus in an increasingly international discipline
•Emphasis on contemporary case studies from industry partners and scenarios


The growth of digital communications and its effect on reputation and branding have been apparent in recent years. News and opinions can spread quickly online often fuelling international print and broadcast media news agendas, providing new challenges for PR practitioners.

This International Public Relations Masters programme has been developed to reflect the growing trend for the public relations profession to have an international outlook and approach to strategy. Programme content has been developed to reflect this shift as well as incorporating the more traditional skills required by practitioners to support the industry as it evolves.

The CIPR’s recent report, ‘The State of the Profession 2013/14’, presents a healthy industry with an increasing range of opportunities for graduates and practitioners. As such graduates of this exciting masters course are expected to enjoy enhanced career prospects - both for new professionals and those seeking promotion.

Throughout the programme you will be encouraged to take part in lively and the interactive debates and discussions. You will study a mix of core and options covering the following topics:
•Digital PR
•International perspectives on corporate communications
•Strategy and planning
•Global events management
•Media relations
•Crisis and disaster management
•Corporate social responsibility
•Internal communications
•Branding

In addition to a team of expert and experience academic staff, keynote tutorials and seminars will be delivered by industry practitioners and guest speakers from a variety of organisations in the ‘not for profit’ and commercial sectors, drawn from LJMU's Employer Forum, alumni network and World of Work Careers Centre.

You will be based in the Redmonds Building, which is located in the heart of Liverpool’s bustling Knowledge Quarter. As a postgraduate student of Liverpool Business School, you will have access to the School’s postgraduate study areas, as well as its social spaces and café.

LJMU’s libraries are well resourced and open 24 hours a day for those who require access to learning resources at any time of the day or night.

During the validation period, the programme team will be seeking professional accreditation from PRCA and CIPR so that the programme’s learning outcomes are closely matched to those of the industry’s key professional bodies.

What you will study on this degree

​Please see guidance below on core modules:

PR Perspectives

Provides an introduction to the PR world from theoretical and practitioner perspectives

Public Relations Planning and Strategy

Develops a systematic understanding of the strategic planning process as applicable to public relations campaigns

Managing Business Research 1 / 2

Provides the knowledge and skills required to perform a systematic review of literature for a business management related topic at masters level

Digital Communication Management

Explores digital communication technologies to understand the effects that this application of technology (including social media) is having on the public relations function

Media Relations

​Demonstrates how to research, develop and apply effective professional media management methods

International Research Project

Requires you to produce a research project that applies managerial concepts and research techniques to a significant international public relatios-related organisational issue or problem

International Public Relations

Provides an international context to the practice and principles of Public Relations

Digital Marketing in Context

Develops a theoretical and practical understanding of current issues and trends in digital marketing. You will be introduced to the impact of digital marketing on organisations and customers

​Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.Please email if you require further guidance or clarification.

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Passionate about PR and communications? Want to boost your employment prospects? Southampton Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism. Read more

Overview

Passionate about PR and communications? Want to boost your employment prospects? Southampton Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism.

With an emphasis on the emergence of ‘peer-to-peer’ communications on digital platforms, this course can help improve the employability of both recent graduates and existing practitioners.

- The course curriculum emphasises content creation and management across paid, owned, earned and shared platforms.
- Students study alongside industry experts with a wealth of first-hand insight to share.
- The course is delivered through interactive seminars. These small group sessions allow for open discussion and regular feedback.
- Students will learn how to commission work and manage relationships with advertising, marketing and brand journalism specialists.
- Work placements and freelance projects are a core part of the curriculum, helping to ensure that students graduate with a range of relevant workplace experience.
- Small class sizes allow for flexibility in the curriculum, helping students to tailor the course to their own interests.
- Assignments can be adapted to suit each student’s unique career ambitions or, if they are working, their employer’s needs.
- Students benefit from a range of guest speakers and practical events including a crisis simulation, an ‘eCampaign’ in a day, and participation in industry events.

The industry -

Modern PR practitioners have to grapple with communication that knows no boundaries. The stakeholder relations manager, the corporate journalist, the digital promoter, the brand content manager - these are the jobs of the future, and the graduates filling these posts will need to know how to do their public relations in an integrated way.

The corporate narrative now has to compete with the user generated content. Traditional news and feature journalism is being pushed aside by citizen journalism and brand journalism, causing PR practitioners to re-think their influencer strategies. Advertisers who were once focused on campaigns in print media are now using rich online content, while native advertising is blurring the lines between public relations and advertising. Those who can surf the waves of this multifaceted world will be the most effective (employable) strategic communicators.

The programme -

As the roles of digital newsroom manager, multimedia advertiser, marketing professional, and corporate PR continue to converge, it is increasingly important that students gain first-hand experience of these functions. With opportunities for networking, live client briefs and portfolio development all built into the course, graduates leave Southampton Solent with a wealth of industry relevant experience to show potential employers.

The ‘Professional Development’ unit gives students work-placement and freelance opportunities, enhancing their professional skillset. Students will also be able to pitch for paid work at Solent Creatives, who specialise in connecting students with businesses who need creative support. These projects can help students to strengthen their portfolio of professional work. For full details of each individual unit, please see the ‘course content’ tab.

Learners are encouraged to carry out additional work experience alongside their regular studies. The course team’s close links with industry have helped past students to negotiate placements at top local and national agencies.

As one of the country’s top creative universities (Which? University Student Survey, 2014), Southampton Solent is proud to offer students a range of high-end media facilities. Students also have the opportunity to access an extensive media loans service, where they can borrow high-end video production and photography equipment.

The course concludes with a major project or dissertation. This is another opportunity for students to specialise their knowledge, conducting in-depth research into an area that complements their unique career ambitions.

Course Content

Units include:

- PR in a Multimedia World (30 credits) - this unit covers how the theory and practice of PR changes as communication moves across paid, owned, shared and earned media. Paradigm shifts from traditional PR approaches are considered in the context of actual PR campaigns currently running.
- Multimedia Campaign Planning (30 credits) - students get the opportunity to develop and implement a number of campaign activities across a wide variety of platforms, testing their ability to integrate paid, owned, shared and earned media in a PR campaign.
- Media Measurement & Evaluation (15 credits) - this unit introduces students to the measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement).
- Research Methods (15 credits) - this unit raises the students’ research skills to master’s level and includes SPSS software and other methodologies that are relevant to their particular areas of interest. This is a shared unit.
- Professional Development (30 credits) - this unit positions the MA programme in terms of the student’s career aspiration, identifying skill sets and development needs in a personal development programme. This forms the basis of a freelance/workplace project and informs the student’s choice of dissertation topic.
- Major Project/Dissertation (60 credits) - the culmination of this MA programme. Theory and practice learned in the previous units inform a final research project.

Teaching, learning and assessment -

Work experience:

One unit (Professional Practice) requires a work placement or freelance project to be completed. Students are encouraged to source their own client (through Solent Creatives) or to find a work placement that is appropriate to their career ambitions. The course team will be available to provide support and guidance as necessary.

The placements and projects vary in length, depending on client needs. The minimum required is a two week placement, but on average the client projects last much longer.

Assessment:

Assessment methods include essays, practical portfolios, reflective reports, and campaign outputs. The major project/dissertation unit includes a presentation during the early stages of development. ‘PR in a Multimedia World’ includes an exam.

Our facilities -

We have a fully equipped IT centre with both PC and Mac computers. These feature industry-standard image manipulation, video and audio editing software. Access to camera equipment and professional recording devices for podcast and video creation is highly likely, and access to photographic equipment is always available.

Web-based learning -

Solent’s virtual learning environment (VLE) provides quick online access to assignments, lecture notes, suggested reading and other course information. The unit materials are posted on the VLE and students are expected to have reviewed them prior to attending class. The materials include journal articles, videos and web-based resources.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

This course provides students with the skills required to progress onto a range of roles in the public relations and communication industry.

Suitable roles for graduates include:

- Public relations (agency and in-house)
- Marketing
- Digital and social media communications
- Crisis management
- Internal communications
- Research and analysis
- Content management
- Stakeholder relations
- Customer communications analysis
- Brand partnership

Links with industry -

Live client briefs are used for the ‘Multimedia Campaign’ unit. The ‘Professional Practice’ unit requires every student to undertake a work placement or freelance project. Students who are in work while taking the course have the opportunity to adapt the topic of their assignments to suit the needs of their employers. Adaptable units include:

- Dissertation/Final Project
- Multimedia Campaigns
- Professional Practice
- Evaluation and Measurement
- PR in a Multimedia World

There is a strong relationship between the course and the Chartered Institute of Public Relations, as evidenced by the participation of the CIPR Presidents in our eBook in a day events. These events have been organised by the MA students for the past two years.

Transferable skills -

MA PR and Multimedia Communication here at Solent offers students the opportunity to develop multiple transferable skills. Graduates will have gained a range of writing, digital, account management, research presentation, marketing and public speaking skills which are valued in many industries.

Further study -

Graduates will be in a good position to pursue further professional qualifications. Chartered Institute of Public Relations diplomas are available in areas of expertise such as crisis management and internal communication. Membership of the CIPR encourages continued professional development (CPD).

MPhil/PhD options are open to those wishing to pursue academic research and teaching.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £6,500 per year

International full-time fees: £10,930 per year

UK and EU part-time fees: £3,250 per year

International part-time fees: £5,465 per year

Other costs -

Students may travel to central London for an agency visit. This has taken place three times over the past six years. Coach tickets can be found for less than £20, and all day tube passes cost around £10.

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Do you want to work on PR campaigns, deliver communications strategies and create exciting multimedia content? Southampton Solent University’s public relations and multimedia communications programme is both academically challenging and industry focused, helping to equip you with the essential skills that PR employers require.

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Our Corporate Communications and Public Relations degree provides the relevant skills and knowledge required for a career within PR and Public Affairs. Read more
Our Corporate Communications and Public Relations degree provides the relevant skills and knowledge required for a career within PR and Public Affairs.

Corporate Communications is an essential function within contemporary business environments. This course has been developed in direct response to employers' needs through close consultation with leading practitioners and professional bodies. Regular events provide key networking opportunities and students are encouraged to attend visits to media organisations and other local events which take place through the year.

Our courses are ranked within the top Universities by the Complete University Guide and The Guardian University Tables.

Visit the website http://www.rgu.ac.uk/information-communication-and-media/study-options/distance-and-flexible-learning/corporate-communication-and-public-affairs

What you will study

Teaching is delivered through the University's online virtual learning environment, CampusMoodle.

Stage 1

•Media Industries
•Public Relations: Theory and Practice
•Strategic Digital Communications

Exit Award: PgCert Corporate Communication and Public Affairs

Stage 2

•Broadcast Journalism
•Political Communication and Public Affairs
•Fieldwork Placement
•Research Methods

Exit Award: PgDip Corporate Communication and Public Affairs

Stage 3

•Dissertation

Award: MSc Corporate Communication and Public Affairs

Dissertation In Semester 2 you must present a written research proposal for submission. This will normally form the basis for the Masters level dissertation. You will work independently, but under supervision, to undertake the research and prepare the dissertation.

Full-time Study

In full time mode, you will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part-time Study

Our part-time delivery mode combines aspects of distance learning and on-campus delivery. You will benefit from the support of the virtual learning environment but also face-to-face interaction with tutors and classmates.

Distance Learning

Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.

Our virtual learning environment, CampusMoodle offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes:

- Virtual tutorials
- Live chat
- Discussion forums - student and tutor led
- Up-to-date web technology for delivery methods
- User friendly material
- Access to our online library

As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.

Placement

A four-week work placement within a Communication, Media or Marketing environment is undertaken as part of the course. Companies offering placements expect students to be creative and to come on placement with energy, enthusiasm and some creative ‘new' ideas. Students often produce work that they are then able to put into a personal portfolio.

Previous students have elected to pursue roles within blue-chip corporations; global communications consultancies; global broadcasting companies; newspapers; leading arts and heritage organisations; oil and gas industry; marketing agencies; public sector; charities; digital media; and TV and radio.

Depending on the placement, you will work on small individual or team projects. You will also be given the chance to observe the overall running of the company, learn about different communication strategies and experience why companies adopt the strategies they do.

Accreditation

The masters degree qualification of this course* has been awarded accreditation and is approved by the Chartered Institute of Public Relations (CIPR) and students are eligible for student membership. Recognition by the professional body is an assurance of the high professional standard and credibility of this corporate communication course.

* CIPR only applies to the Masters level (not to PgDip).

Careers

The rapidly expanding Corporate Communication industry provides excellent opportunities for graduates who are equipped with a broad range of professional, technological and creative skills.

The corporate and technical communication components of the course make up a highly distinctive and accredited qualification that enhances career opportunities in both private and public sectors in areas such as PR or marketing, media and creative fields and other related areas.

How to apply

To find out how to apply, use the following link: http://www.rgu.ac.uk/applyonline

Funding

For information on funding, including loans, scholarships and Disabled Students Allowance (DSA) please click the following link: http://www.rgu.ac.uk/future-students/finance-and-scholarships/financial-support/uk-students/postgraduate-students/postgraduate-students/

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