This course is designed for recent graduates with little or no public relations (PR) experience, who want to pursue a career in an exciting and expanding sector. It is also ideal if you are a public relations practitioner with one or two years of experience, looking to develop your strategic and analytical skills whilst gaining a broader understanding of the PR industry.
The course combines academic learning and professional practice with a hands-on approach. Key areas of study include
You learn the latest techniques to succeed in the fast changing world of communications, and gain the analytical, strategic, management and organisational skills to succeed at the highest levels in PR. You develop your ability to
During the course you put important PR campaigns under the spotlight and work on live briefs to develop your professional skills in real-life situations. You learn how to work with bloggers and journalists, to meet their needs and develop your organsiation's reputation, and bring new ideas into the public sphere. You also develop an understanding of how academic research helps us understand the practice and development of public relations across the world.
You gain practical skills in • content creation and curation • writing news releases • organising events • researching and creating strategic PR campaigns • dealing with the media • blogger relations • crisis management • creative use of online and social media • advocacy approaches to engage with hard-to-reach audiences.
We give you the skills you need to communicate with key audiences across different media channels including print, broadcast, social media and online. It is not about ‘spin’, but great writing and verbal skills, critical and creative thinking, and understanding how the media works. You are encouraged to think about an organisation's aims and objectives and how PR knowledge can be used to achieve or question them.
The course is delivered by a team that includes award winning PR industry specialists with national and international experience across TV, health, charity, public and private sectors.
Public Relations Consultants Association
This course also benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.
Our students gain automatic free student membership of the PRCA and all the benefits that come with it, including • exclusive access to work placements • internships • graduate schemes and entry level jobs • free and unlimited online training • free access to the industry recognised PRCA Online Certificate.
This course is recognised by the Chartered Institute of Public Relations (CIPR).
When you enrol on a course recognised by the CIPR you are eligible for CIPR Student Membership. This gives you access to the members area of the CIPR website, where they have a dedicated student area which offers help and advice on getting into the PR industry.
Postgraduate certificate – core modules
Postgraduate certificate – optional modules
Postgraduate diploma – core modules
Postgraduate diploma – optional modules
Organisations are increasingly recognising the value of PR and the importance of effective communication. As more media platforms are launched, and the communication mix becomes more complex, the demand for honest, ethical and skilled PR practitioners continues to grow.
The course gives you the knowledge and skills to work as a public relations officer or executive in • public and private sector organisations • PR agencies • charities • pressure groups • the voluntary sector.
It also prepares you for work • as a campaigns director • in public affairs or lobbying • as an account manager or director making the headlines for your creative campaigns.
Many of our students also move into marketing and social media roles.
The skills from the course are transferrable to a range of other professions as you gain competencies in writing, communicating, presenting ideas and working in a team.
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
In particular, on completing the course, participants will be able to:
structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context
The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Verbal and Non-verbal communication
Steps for an effective public presentation
Political Press Office
The Press Office
The planning of activities
Implementing actions and monitoring results.
Choice and ideation of the most suitable event in order to reach objectives
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Political-electoral research and surveys
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys
Leadership for politics
Role and activity evolution
Strategies and techniques
Fundraising for politics
Fundraising techniques and tactics
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
International excellency cases
Edsegovi’s HOLOS model (Mexico)
The course is structured over 12 months:
- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies
The advertising and branding industry is undergoing massive change as new technologies alter the way marketing professionals communicate with their target customers and understand the consequences of their campaigns. In this programme you will learn how advertising is created. We will explore ‘the advertising pitch’, target audience identification and segmentation, creative strategies, briefs, carry out appraisals of creative ideas and evaluate campaigns. Through a range of set projects and live industry briefs you will build a critical awareness of the advertising industry and the challenges it faces today. While creative issues and brand design are examined in depth, this programme is aimed at people who wish to manage the process and become the next generation of advertising leaders rather than those who wish to become creatives or designers in their own right.
Core Modules: Professional and Academic Skills, Advertising and Branding: Contextual Themes and Issues, Global Advertising and Branding.
Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experiemental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.