This innovative Master's degree aims to equip students with the skills, knowledge and strategic approach to develop and analyse social change campaigns and activism, with a particular focus on the role of communications and the media. This is the only postgraduate programme of its kind, and has a flexible delivery to suit both full-time and part-time students.
The course builds on our close links with leading campaigners and communicators in London's vibrant social change sector. An advisory panel, with representatives from Amnesty UK, Friends of the Earth, WaterAid, SumOfUs, Advocacy Hub, Campaign Bootcamp, FairSay and The National Council of Voluntary Organisations among others, will ensure we always reflect the skill sets in demand and deliver an exciting learning experience. A limited number of work placements and internships will be available.
The course is aimed at those with some experience or interest in social change, the media, and communications or campaigns within not for profit organisations. The course will help you improve your practical skills, develop a deep understanding of the theories and frameworks that underpin and shape campaign communications, and enjoy the space to reflect critically on current and past practice. It is designed to help you start, or progress, a career in charity, pressure group or public sector campaign communications. It may also be of interest to those working in corporate social responsibility. Alumni work in a range of senior campaign and communications roles in charities, NGOS, agencies, think tanks and government departments.
The course team has extensive experience both in developing social change campaigns and in academic research into the connections between media, protest and social change. The course is jointly led by Michaela O’Brien and Dr Anastasia Kavada, with additional teaching by practitioners and members of our internationally renowned Communication and Media Research Institute. It is taught at our campuses in the West End of London, and also at the Harrow campus.
The course offers a number of delivery modes to suit the different needs of students and can be taken as either part-time or full-time. In addition to the Media, Campaigning and Social Change MA, we offer a Media, Campaigning and Social Change Postgraduate Diploma and a Media, Campaigning and Social Change Postgraduate Certificate, which comprise fewer modules than the full MA and so can be completed in a shorter period of time.
To study for the Postgraduate Certificate, you will be required to take the three core 20-credit modules listed in the Course Structure. The Postgraduate Certificate usually takes one year to complete part-time. http://www.westminster.ac.uk%20" target="_blank">Apply for the Postgraduate Certificate now via UKPASS (UKPASS code P052128)
To study for the Postgraduate Diploma, you will be required to take the three core 20-credit modules listed in the Course Structure and also choose an additional three 20-credit modules from the Option modules list. The Postgraduate Diploma usually takes one year to complete full-time or two years to complete part-time. http://www.westminster.ac.uk%20" target="_blank">Apply for the Postgraduate Diploma now via UKPASS (UKPASS code P052127)
There are three core modules. The first develops practical planning and campaign communications skills, the second considers media and activism theories, and the third combines theory with practice, reflecting on applying concepts like power and ethics within the setting of campaign communications. Each module has assessments – e.g. essays, campaign plans, reflective blogs, debates and presentations - rather than exams. These three core modules make up the Postgraduate Certificate.
Students can take another three modules - chosen from a very wide range of options including practical media and content production skills, diversity issues, development and policy, social media, theories of communication and more - to complete a Postgraduate Diploma.
Students wanting to take the Masters course also complete either a 15,000-word research dissertation, or a professional practice project (which can be work-based).
The following modules are indicative of what you will study on this course.
Core modules
Option modules
Our advisory panel, with representatives from Amnesty UK, Friends of the Earth, FairSay, the National Council of Voluntary Organisations and WaterAid among others, ensures that we always reflect the skill sets in demand and deliver an exciting learning experience.
Leading campaigners and communicators give guest lectures, run practical training sessions for students, provide live briefs for assessed coursework and host visits to their offices.
A limited number of work placements and internships are available, and students have interned at charities and not-for-profits including WaterAid, the Sheila Makechnie Foundation, Children England and Climate Bonds Initiative.
This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study.
Graduates from this course are confident campaign communicators and work in senior roles in charities, government and NGOs. Recent graduates are working for charities such as Campaign Against Living Miserably and the Church Mission Society, at the United Nations High Commission for Refugees, in communications and public affairs agencies and in national government departments in the global south running behaviour change campaigns.
Alumni from each cohort are building an international course network through our course-specific Facebook group.
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
In particular, on completing the course, participants will be able to:
structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context
The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.
Political-Electoral Marketing
Strategy
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Political blogging
Emailing techniques
Public speaking
Verbal and Non-verbal communication
Feedback effectiveness
Active listening
Steps for an effective public presentation
Political Press Office
Political journalism
The Press Office
The planning of activities
Implementing actions and monitoring results.
Organising events
Choice and ideation of the most suitable event in order to reach objectives
Project definition
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Plurality systems
Majority systems
Proportional systems
Mixed systems
Political-electoral research and surveys
Pre-election polls
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys
Leadership for politics
Interpersonal influence
Leadership styles
The techniques
Spin Doctoring
Role and activity evolution
Strategies and techniques
Excellency cases
Fundraising for politics
Fundraising techniques and tactics
Fundraising patterns
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Territorial campaign
Cases studies
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
Augmented reality
Mobile apps
Video mapping
International excellency cases
Edsegovi’s HOLOS model (Mexico)
The course is structured over 12 months:
- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies
You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, campaign planning, customer insight and global marketing will prepare you for a number of digital marketing opportunities on graduation.
This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.
You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.
Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.
Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.
Over the past few years, we’ve redeveloped both of our campuses so that you have the best facilities available for your degree. We pride ourselves on the quality of the learning environment we can offer our students.
At Bognor Regis campus there is an integrated approach to the provision of learning resources and support.
We offer a substantial collection of books, journals and other materials to help you further your research.
A range of study areas for group and quiet study including Wi-Fi areas for laptop use are available, or you can use our open access PC and Mac areas.
We use an electronic learning environment with an expanding portfolio of online library resources from anywhere at any time.
There are also purpose built classrooms for the teacher training courses, as well as lecture and seminar rooms.
Our award winning Learning Resource Centre is at the heart of the campus. It hosts a modern library service with areas for quiet and silent study on both floors.
Also situated in the LRC is the Support and Information Zone, Costa Coffee and over 80 open access work stations.
An equipment loans centre offers laptops, tablets and other electronic devices for short and long term loans.
You will be assigned a Personal Tutor from the start of your course who will work with you throughout your studies to help you achieve your academic best.
There are a number of roles for which the course will prepare you, both client side, as well as within an agency. These could include account management, campaign management, search engine optimisation and customer relationship management.
The course is mainly assessed through coursework.
Are you looking to develop your skills in campaign planning and management across paid, owned, earned and shared advertising channels? Would you like to take the next step in your advertising career? This challenging master’s programme can help prepare you for a role in contemporary advertising in an account management, media planning, creative or agile role.
Customer engagement is increasingly key with the benefits of ‘big data’ providing detailed analytics for campaigns. Media planning is becoming more scientific and measurable, moving customers up the loyalty ladder to generate content for brands. Advertising is the catalyst to delivering integrated campaigns and Southampton Solent’s MA Advertising and Multimedia Communications programme prepares students for making a strategic contribution.
Recognising the close relationship with marketing and public relations, the course focuses on emerging forms of advertising which blur the boundaries with journalism and the importance of content marketing. Teaching is delivered by a team of industry professionals and the course covers the development of contemporary integrated marketing campaigns.
As the roles of multimedia advertising management, digital newsroom manager, marketing professional, and corporate PR manager are converging, students are encouraged to develop a collaborative and interdisciplinary approach, and will have the opportunity to gain first-hand experience by preparing campaigns for live client briefs. Students are also encouraged to seek work-placement and freelance opportunities through the University’s student run agency, Solent Creatives, as well as prepare competition briefs for the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
Graduates from this course will be well placed to pursue careers in national or international advertising agencies in roles such as account management, media and communications officer, or creative director.
This course is ideally suited to those who are looking to further their career in the advertising and communications industry. The curriculum will appeal to students with a particular interest in the integration of advertising, marketing, PR and journalism to create innovative strategic campaigns.
Year one
Advertising in a World of Converging Communication (30 credits)
This unit covers contemporary advertising practice and theory combining traditional mass media approaches with emerging social media and mobile channels. This unit develops practical skills and a critical awareness of the issues and practices within advertising in a world where increasingly the target audience can skip ads and brands combine paid, owned, earned and shared media to engage consumers. After introducing advertising principles, the unit moves on to explore the digital mix, content marketing, native advertising and immersive, augmented experiences. The traditional advertising roles of art director, copywriter, account manager and media planner are still important industry pathways but are increasingly challenged by agile practice, this unit considers the implications. Assessments are designed to test application of your learning in both theory and practice.
Multimedia Campaign Planning (30 credits)
Students get the practical opportunity to develop and implement a number of campaign activities across a wide variety of platforms, testing their ability to integrate paid, owned, shared and earned media in a PR campaign.
Media Measurement & Evaluation (15 credits)
This unit introduces students to the challenge of measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement)
Research Methods (15 credits)
This unit raises the students’ research skills to Master’s level, including SPSS and other methodologies that are relevant to their particular areas of interest (Shared Unit)
Professional Practice (30 credits)
This unit positions the MA programme in terms of the student’s career aspiration, identifying skill sets and development needs in a PDP, which forms the basis of a freelance/workplace project- and informs the student’s choice of Major Project or dissertation
Major Project/Dissertation (60 credits)
The culmination of the MA degree, where the theory and practice learned in the previous units informs the student’s principal learning outcome- a campaign that demonstrates their professional attainment or a dissertation that critically examines a crucial industry issue, generating original thinking. Both project and dissertation require primary research to a master’s level.
We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.
Students will have access to a range of specialist facilities throughout their studies, including Mac computers, professional creative software, digital printing facilities, and traditional printing presses.
Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.
The course is taught by industry experts who have established practitioner careers and who have strong links within the industry. Students have the opportunity to work on live client briefs and are encouraged to gain a work placement or freelance project.
Past students on the University’s creative advertising courses have benefitted from visits to London-based advertising and creative agencies.
Students who are in work while taking the course have the opportunity to adapt the topic of their assignments in several units to suit the needs of their employers.
The Professional Practice unit requires students to undertake a work placement or complete a freelance project. Students are encouraged to source their own client (through Solent Creatives) or to find a work placement that is appropriate to their career ambitions. The minimum requirement for a placement is two weeks, however placements and projects can vary in length, depending on client needs.
Passionate about PR and communications? Want to boost your employment prospects? Southampton Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism.
With an emphasis on the emergence of ‘peer-to-peer’ communications on digital platforms, this course can help improve the employability of both recent graduates and existing practitioners.
The ‘Professional Development’ unit gives students work-placement and freelance opportunities, enhancing their professional skillset. Students will also be able to pitch for paid work at Solent Creatives, who specialise in connecting students with businesses who need creative support. These projects can help students to strengthen their portfolio of professional work. For full details of each individual unit, please see the ‘course content’ tab.
Learners are encouraged to carry out additional work experience alongside their regular studies. The course team’s close links with industry have helped past students to negotiate placements at top local and national agencies.
The course concludes with a major project or dissertation. This is another opportunity for students to specialise their knowledge, conducting in-depth research into an area that complements their unique career ambitions.
As the roles of digital newsroom manager, multimedia advertiser, marketing professional, and corporate PR continue to converge, it is increasingly important that students gain first-hand experience of these functions. With opportunities for networking, live client briefs and portfolio development all built into the course, graduates leave Southampton Solent with a wealth of industry relevant experience to show potential employers.
This course is aimed at graduates in a PR or communications-related discipline. The course content is well-suited to graduates who wish to build upon their existing knowledge and explore new and emerging communications channels.
Year one
PR in a Multimedia World (30 credits)
This unit covers how the theory and practice of PR changes as communication moves across paid, owned, shared and earned media. Paradigm shifts from traditional PR approaches are considered in the context of actual PR campaigns currently running.
Multimedia Campaign Planning (30 credits)
Students get the opportunity to develop and implement a number of campaign activities across a wide variety of platforms, testing their ability to integrate paid, owned, shared and earned media in a PR campaign.
Media Measurement & Evaluation (15 credits)
This unit introduces students to the measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement).
Research Methods (15 credits)
This unit raises the students’ research skills to master’s level and includes SPSS software and other methodologies that are relevant to their particular areas of interest. This is a shared unit.
Professional Practice (30 credits)
This unit positions the MA programme in terms of the student’s career aspiration, identifying skill sets and development needs in a personal practice programme. This forms the basis of a freelance/workplace project and informs the student’s choice of dissertation topic.
Major Project/Dissertation (60 credits)
The culmination of this MA programme. Theory and practice learned in the previous units inform a final research project.
We have a fully equipped IT centre with both PC and Mac computers. These feature industry-standard image manipulation, video and audio editing software. Access to camera equipment and professional recording devices for podcast and video creation is highly likely, and access to photographic equipment is always available.
Southampton Solent is proud to offer students a range of high-end media facilities. Students also have the opportunity to access an extensive media loans service, where they can borrow high-end video production and photography equipment.
Suitable roles for graduates include:
Graduates will be in a good position to pursue further professional qualifications. Chartered Institute of Public Relations diplomas are available in areas of expertise such as crisis management and internal communication. Membership of the CIPR encourages continued professional development (CPD).
MPhil/PhD options are open to those wishing to pursue academic research and teaching.
Live client briefs are used for the ‘Multimedia Campaign’ unit. The ‘Professional Practice’ unit requires every student to undertake a work placement or freelance project. Students who are in work while taking the course have the opportunity to adapt the topic of their assignments to suit the needs of their employers. Adaptable units include:
There is a strong relationship between the course and the Chartered Institute of Public Relations, as evidenced by the participation of the CIPR Presidents in our eBook in a day events. These events have been organised by the MA students for the past two years.
Students benefit from a range of guest speakers and practical events including a crisis simulation, an ‘eCampaign’ in a day, and participation in industry events.
Work placements and freelance projects are a core part of the curriculum, helping to ensure that students graduate with a range of relevant workplace experience.
Students are encouraged to source their own client (through Solent Creatives) or to find a work placement that is appropriate to their career ambitions. The course team will be available to provide support and guidance as necessary.
The placements and projects vary in length, depending on client needs. The minimum required is a two week placement, but on average the client projects last much longer.
The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.
-Course available to study full time (1 year) and part time (2 years)
-Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies
-Developed in partnership with industry
-Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers
Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.
A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.
Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.
The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.
What you will study on this degree
Please see guidance below on modules for further information on what you will study.
Digital Marketing in Context
You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO
Digital Marketing (current and emerging technologies)
Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing
Marketing, Consumer and Business Insights
By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation
Digital Marketing Strategy and Planning
This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief
Digital Marketing Campaign Management
This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project
Research Methods for Digital Marketing
Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation
Dissertation
Complete a 15,000 word research study on a theme of your choice
Further guidance on modules
The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.
Please email [email protected] if you require further guidance or clarification.
This innovative programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry.
Taught by the School of Design and Leeds University Business School – one of the world’s top 100 business schools – you’ll take a creative approach to solving communication problems in advertising and branding. You’ll develop your own practice, collaborate with other designers and gain a deeper awareness of how design can convey a brand message, using a range of software and techniques.
At the same time, you’ll study ideas, research and theories in advertising to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers.
You’ll mix creativity and innovation with advertising strategy to gain a valuable range of knowledge and skills.
Specialist facilities
We have plenty of facilities to help you make the most of your time at Leeds. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There’s also a computer-aided design (CAD) suite with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs.
We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of branding and advertising over time.
You’ll begin to develop your understanding of advertising principles from the start of the programme, when you’ll study consumer behaviour and explore how brands can adopt these different theories to inform their marketing strategies.
Focusing on contemporary issues, you’ll look at the process of strategic marketing communications and how strategic marketing works on the global stage. At the same time, you’ll study practical design modules where you’ll learn to visualise creative communications ideas and present your proposals to clients, as well as considering how compelling text within an advertising concept can influence consumers.
In Semester 2 you’ll build on this foundation by exploring integrated communication, developing creative concepts that can work for a range of different media outlets, as well as the broader aspects of campaign planning, print, radio and TV ad production and the ethics of advertising campaigns.
You’ll think about reach, frequency and the often complex question of return on investment and even choose from specialist modules on topics such as social media, sales promotion, brand management and direct marketing.
At the end of the programme you’ll submit a substantial project that demonstrates the knowledge and skills that you’ve gained. You can either complete a dissertation – an independent research project on a related topic of your choice – or develop a communication campaign concept of your own.
Compulsory modules
Optional modules
For more information on typical modules, read Advertising and Design MA in the course catalogue
We use a range of teaching methods that reflects the diversity of the programme, including lectures, seminars, tutorials, practical sessions, online learning and group sessions. Independent study is also an important element of this degree, since it allows you to develop your skills as well as your design specialisms.
You’ll also be assessed by a variety of methods. Obviously these will include your own creative work as you develop campaign concepts in your taught design modules, but also presentations, reflective logs, reports, group projects and written assignments.
This programme will equip you with the knowledge and skills to succeed in a dynamic and expanding sector.
You’ll be a confident strategist, planner, account executive or creative advertiser or designer who also understands the relationship between advertising, brand development and consumers. In addition, you’ll have important skills such as oral and written communication, presentations, research, analysis and commercial awareness.
We’ve designed the programme to prepare you for a range of opportunities working in the creative industries, traditional advertising and design agencies, digital and social media. Alternatively, you may want to explore different elements of advertising and design at PhD level.
Students from this programme have successfully gained employment at both traditional and non-traditional advertising agencies all over the world, and in a wide variety of roles including brand management, marketing and more.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
If you are a graduate aiming for a career in public relations, this is the course for you. The public relations and media industries are constantly changing. To stay ahead of the game you must develop up-to-date multimedia communications skills and knowledge.
This course explores the changing nature of the communications landscape in the 21st century and develops your professional skills and experience.
This course gives graduates the freedom to develop up-to-date skills and specialisations for the global digital communications industry.
Working with an academic team, which includes professional journalists, digital content producers and public relation's professionals; you are supported to develop your craft in the latest storytelling techniques to forge a successful career in digital media.
You also work with research active staff to develop reflective awareness of contemporary issues in the communications field and develop your academic skills and writing.
This course is primarily taught in Teesside's purpose built digital working-environments, developing skills in creating meaningful content, which attracts an audience. This course attracts graduates from all over the world and students are offered the opportunity to build a portfolio of work that translates globally.
Course structure
Core modules
and one optional module
Modules offered may vary.
How you learn
Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the programme that you engage in reflective practice which informs your future personal development.
How you are assessed
Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory and a formal business report on a new media application in an organisational context.
You write an academic essay which helps provide a broader context for the practical work undertaken for your Final Project.
For your Final Project, you research, analyse and implement a promotional multimedia campaign for a real-life business client.
A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries.
Graduates have forged successful careers internationally, including China, Malaysia, Nigeria and the Middle East. This course has also attracted those currently working in the media industry or looking to translate their experiences working in other countries to the UK jobs market.
If you are a graduate aiming for a career in public relations, this is the course for you.
The public relations and media industries are constantly changing. To stay ahead of the game you must develop up-to-date multimedia communications skills and knowledge. This course explores the changing nature of the communications landscape in the 21st century and develops your professional skills and experience.During this course you work as public relations professionals with industry partners on real-life briefs and in work-based placements. You also work with research active staff to develop reflective awareness of contemporary issues in the communications field and develop their academic skills and writing. This course is primarily taught in Teesside's purpose built digital working-environments, developing your skills in building meaningful content, which attracts an audience. This course attracts graduates from all over the world and students are offered the opportunity to build a portfolio of work, which translates globally.
We produce graduates who are confident multimedia public relations professionals, with a range of higher-level professional skills and a reflective awareness of contemporary issues in the communications field. The course focuses on new and emerging areas within the discipline, from both a practical, professional perspective and a critical, analytical point of view. We develop reflective practitioners with sophisticated transferable skills who are able take responsibility for their own future learning and development.
Course structure
Core modules
and one optional module
Modules offered may vary.
How you learn
Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the programme that you engage in reflective practice which informs your future personal development.
How you are assessed
Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory.
You write an academic essay, which helps provide a broader context for the practical work undertaken for your Final Project.
For your Final Project, you research, analyse and implement a promotional multimedia campaign for a real-life business client or undertake a self-conceived piece of independent research and produce an extended essay under the guidance of a nominated supervisor.
A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries.
Graduates have gone on to forge successful careers in public relations, social media optimisation and events management for a range of local and national companies.
This new course responds to communications industry research showing that ‘digital’ is no longer an ‘add on’ and calls for both in-house professionals and agencies to change the way they work to accommodate their role as content creators.
In a world where nearly a million minutes of video are shared every second** we recognise the need for professionals to produce creative, engaging and effective digital campaigns and content in order to stand out in a crowded digital landscape. This course will be of interest to several audiences and will ultimately prepare you to work and compete in the fast changing profession of digital campaigning and content creation.
This course will attract recent graduates or people already working in communications. It will enable you to develop/ expand knowledge and skills in strategic campaign planning and the production of engaging video and other creative content.
As the amount of digital content on the internet increases, quick films produced on mobile phones won’t compete with those using more sophisticated visual storytelling techniques. As well as campaign strategy, you will learn engaging visual storytelling techniques (such as mise-en-scene, continuity and montage) that are essential for effective short documentaries, adverts or dramas. You will also learn key news-media production skills (such as interviewing, managing, producing, directing, shooting and editing short newsworthy film and other digital content).
With an existing portfolio of courses in PR, film and media, this new course has been inspired by the professional experiences of our academic staff. Our media production lecturers have won a host of international awards for their short films and are highly successful on social media. Our PR lecturers have professional and personal campaign experience and are involved with a range of campaigning organisations. This experience is at the centre of our teaching approach and we always engage students in producing real strategies and content for real clients. This results in campaigns where video and digital content have had a profound effect on audiences and have been crucial in achieving strategic aims and objectives. A recent example is this website designed by students for a Malawian NGO that contains student made short films: http://www.stekaskills.com
**according to industry forecasts (CISCO 2016).
Why QMU?
Designed to meet future industry developments so you can produce strategic and creative content to compete in a world where video accounts for 80% of internet traffic**
Taught by multi award winning lecturers including Walid Salhab whose short films have accumulated more than 8 million hits on social media.
Work in a personal and collegiate environment that nurtures creative talent and supports entrepreneurial students to establish their own businesses through our Business Innovation Zone.
Interrogate the status quo with leading academics who don’t just talk and write about politics, but actively campaign to create change in the world
All around us governments are in crisis, protests are on the increase, dissent and mobilisation is widespread and relayed across the world instantaneously on a screen. Communication is at the very heart of the structures, institutions and actors that give meaning to politics in governments, in parties and on the street.
How do we live our politics on a daily basis? Who holds the power to influence political decisions that structure our lives? How might democracy be done better? What is the relationship between politics, the individual, institutions and the media? These are the kinds of questions we’re asking on this programme.
And we take an expansive view, so you’ll learn about politics and communications not just as a singular discipline, but as a subject that’s much more nuanced, moving across everything from governments and parties to NGOs and activists; from economic and environmental policy and conflict representation, to issues of race, gender, social theory and popular culture.
Alongside traditional lectures and seminars we also do workshops and research exercises to reflect on how political communications are part of the rituals and rhythms of our daily lives and how this is influenced by others.
As part of the programme you may also be tasked with designing and pitching your own political campaign. We use these kinds of exercises because we think it’s only by actively engaging with political communications that we can better understand how it is part of our everyday lives.
We’re active not passive so this course isn’t just about having our heads in books, it’s about applying ideas to the real world. We’ll expect you to be reading the news every day because we want you to engage with what’s happening and unravel it.
There are also opportunities to interact with industry experts, get involved in live campaigns and collaborate with people coming from all over the world. We pride ourselves on fostering a supportive environment and offering an open door throughout your time with us. At Goldsmiths the conversations are always just starting.
The programme’s core curriculum will address a range of contemporary issues, debates and theory in political communication, including work on:
Theory is usually applied to a number of case study areas on, for example: conflict and war; elections; social and environmental debates; foreign affairs; the economy, finance and business; crime and disorder. Theory and discussion is always related to current events and debates.
The MA in Political Communications is built up of modules that must count up to 180 credits. The programme comprises:
Core modules
We offer a wide range of option modules each year. Please view the website for more information.
Assessment
The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.
We know that political organisations relish thinking graduates. It’s why we focus on delivering a programme that’s rooted in a critical perspective. By the time you leave we want you to feel transformed so that you can go forward and transform the world.
Our graduates go on to work within government organisations, political parties, NGOs and news media and across the public and private sectors - from the Houses of Parliament and BBC World Service to Google, Greenpeace and the UN.
Find out more about employability at Goldsmiths.
