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Masters Degrees (Buyer Behaviour)

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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Read more
This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Modules

The following modules are indicative of what you will study on this course.

Core modules – MA
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING CREATIVITY AND INNOVATION
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Core modules – MSc
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
-For MA: Marketing Creativity and Innovation Marketing Dissertation
-For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits).

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

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The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field. Read more
The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field..

The programme’s quality teaching, its international paid internship offerings and its career and networking services all contribute to make this programme the perfect fit for anyone who is looking to rise to the top in the world of business.

TARGET RECIPIENTS

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.

TRAINING OBJECTIVES

• Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.
• Recognizing individual market components and using this understanding for better marketing management.
• Learning how to launch and manage the most effective marketing strategies.
• Forming an effective integrated marketing plan.
• Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.
• Mastering the use of communication tools and channels.
• Applying marketing and communication knowledge to a variety of business contexts.

COURSE CONTENTS

Part 1 – Defining Marketing and the Marketing Process

1. Introduction to Marketing
2. Company and Marketing Strategy

Part 2 – Understanding the Marketplace and Consumers

3. The Marketing Environment
4. Marketing Information Systems and Research
5. Consumer Markets and Consumer Buyer Behaviour
6. Business Markets and Business Buyer Behaviour

Part 3 – Designing a Customer-Driven Marketing and Communication Strategy and Mix

7. Segmentation, Targeting, Differentiation and Positioning
8. Product, Services, and Brands
9. New-Product Development and Life-Cycle Strategies
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies
12. Marketing Channels
13. Retailing and Wholesaling
14. Integrated Marketing Communication Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing

Part 4 – Competing on an international scale, ethically

18. Creating a Competitive Advantage
19. International Marketing and The Global Marketplace
20. Marketing Ethics and Social Responsibility

Part 5 – Special Contents
The technical/professional teaching is enriched by:

• Company tours, to get to know managerial systems and players from the inside
• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

Training in interdisciplinary competencies, such as:
• Business English
• Self-marketing
• Interpersonal communication techniques and PNL
• Public speaking

2 STUDY TOURS, IN PARIS AND BARCELONA

PAID INTERNATIONAL INTERNSHIPS

Interested attendees may take part in paid internships in numerous Countries at major companies and organisations.

A MULTICULTURAL ENVIRONMENT

The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from more than 140 countries regularly attend its courses.

TEACHING TECHNIQUES

The Rome Business School employs a wide array of teaching methods:

• Lectures
• Case study analysis
• Exercises
• Assisted private studying
• Guest speakers
• Videos
• Company tours
• Complementary cultural initiatives

LEARNING OPTIONS

The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:

- Full-time (from Monday to Thursday)
- Executive (on Saturday)
- Professional

ENTRY REQUIREMENTS

- All applicants must have a three-year degree (or be near completion).
- Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies

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The Master of Business Administration (MBA) is an internationally recognised business qualification. Read more
The Master of Business Administration (MBA) is an internationally recognised business qualification. The MBA is seen by many world-class business organisations as an essential passport that graduate students must acquire in order to enhance their managerial prospects/careers in a world characterised by strong global competition, new technological leaps, continuous change, corporate social responsibility (CSR), ethical and sustainable business management and the speed of change and its global nature.

Learning to manage in this business context requires new and higher levels of knowledge, business and personal skills. Hence, companies will continue to seek graduate MBA students with a view to renewing and refreshing their organisation and who possess the skills needed to implement change, to turn threats into opportunities and to sustain and improve their organisation’s competitive advantage.

WHY CHOOSE THIS COURSE?

Choosing to study an MBA at Coventry Business School will enable you to enhance your career prospects and as number one modern university and ranked 33rd overall in the Guardian League table we offer a very competitive package with our MBA’s structured to reflect the modern business environment and all modules are delivered by staff with specific research and industrial expertise. Furthermore the Business and Management Studies subject area is ranked 12th in the Guardian League tables.

Our Prestigious Leadership Lectures offer our students the chance to gain a real insight into the world of business with intimate talks from industry icons such as Julie White the Business Woman of the Year, Dean Walton Co-Founder and Director of Mask-arade who appeared on Dragons Den and Peter Robson who is the retired MD of Sun Hydraulics.

With an emphasis on enhanced student experience our course offers increased professor lectures and Field trips. Previous students have visited places and facilities such as Oman, India, Manchester United FC, BMW Mini and JLR offering them the opportunity to learn about business practises across the globe. Students will also be supported by the Professional Mentor scheme, which includes team managers from industry, entrepreneurs and Faculty Professors. As well as this our MBAs have a dedicated director and students' forums and we offer all MBA students the opportunity to be involved in the GLP Programme.

You will also have the option of enrolling on the internship programme (subject to availability and acceptance). The internship can provide increased opportunities to undertake a workplace experience that can both enhance your employability and also enable a better understanding of theory in practice.

The University’s ability to deliver high-quality courses in a competitive market is evident in the 2013 Guardian League where we were ranked 33rd overall and 12th for our business school. We offer our students the opportunities and support needed to strive for a better future.

WHAT WILL I LEARN?

Coventry Business School offers a variety of MBA degrees reflecting the research and teaching strengths of the Business School staff and based on the requirements of contemporary businesses. They range from the more general to the more industry or business specific with each carefully designed to cater for the career aspirations and backgrounds of the graduate student.

Marketing MBA - critically analyse and apply information on the business environment, markets and buyer behaviour, within the context of given international marketing situations and to propose and justify integrated marketing plans. Apply and synthesize principles and precepts of marketing management in operational marketing planning functions.

In short, the MBA is a means of enhancing your career prospects as well as ‘opening doors’ for future middle and senior managers; our aim is that the Coventry Business School MBA will enable you to meet your current and future career aspirations successfully and quickly.

HOW WILL THIS COURSE BE TAUGHT?

Semester 1 modules
-Principles of Marketing
-Financial Analysis and Decision-Making
-Human Resource Management
-Strategic Analysis

Semester 2 Modules (Pathway modules are also taken in semester)
-Corporate and Ethical Social Responsibility
-International Leadership
-Managing Change across Cultures

Semester 3
-Dissertation
OR
-Company Internship

HOW WILL I BE ASSESSED?

Assessment on your course will vary dependent on the module being studied. Some of the modules are 100% coursework and others will be assessed through a mixture of coursework assignments and formal examinations. In addition to written tasks you may be required to do a presentation to ensure that you develop a full range of communication skills. Coursework can be individual or set in groups, which helps to develop your skills in team-working. Full assessment information will be provided to students before modules commence.

WORK PLACEMENTS

As part of our MBA programmes students have the option of enrolling on the internship placement.

This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successfully complete all Semester 1 modules including research methods at the first attempt;
-CV shortlisting: submit a CV, which will be used for competitive short listing by the internship panel;
-Presentation: prepare and successfully deliver a formal presentation;
-Interview: interview with the University internship panel.

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

Read more information on the internship programme offered by Coventry University Business School.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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Our Marketing and Brand Management MSc, accredited by CIM, takes a unique focus on branding from a business perspective. Created to fill a skills gap in the graduate jobs market and designed with input from leading branding practitioners. Read more
Our Marketing and Brand Management MSc, accredited by CIM, takes a unique focus on branding from a business perspective. Created to fill a skills gap in the graduate jobs market and designed with input from leading branding practitioners. Graduates from this course understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally.

Unique brand insight: on this course you will critique the design of global brands and learn how to get the best results from your creative agencies. You will develop a solid knowledge of marketing management, so you can oversee a brand in all channels. You will take the opportunity to apply branding theory to case studies and in a live business context.

Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in marketing manager and consultant roles, with many now at marketing director level or above.

Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from companies such as Diageo Great Britain, agencies such as Iris and trade bodies such as the Institute of Promotional Marketing consult with us to ensure that our marketing courses give you the skills needed by industry. Learn more about our Marketing Expert Panel.

No background in business is required, but you will need to have a strong interest in marketing.

Assessment

Coursework.

CIM accreditation

Kingston Business School has joined forces with Chartered Institute of Marketing (CIM) to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway.

CIM qualifications are highly sought after by employers and Graduate Gateway, alongside our Marketing & Brand Management MSc, ensures we are equipping our students with the best opportunities for a successful marketing career.

Course structure

The Marketing and Brand Management MSc comprises seven modules worth 180 credits. Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-Strategic Brand Management
-Branding Design
-Buyer Behaviour
-Integrated Marketing Communications
-Global Marketing Management
-Market Research and Data Analysis
-Research Proposal and Dissertation

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Please note. the following pathways are also available. -International Business Management with Entrepreneurship MSc. -International Business Management with Marketing MSc. Read more
Please note: the following pathways are also available:
-International Business Management with Entrepreneurship MSc
-International Business Management with Marketing MSc
-International Business Management with Project Management MSc

Do you crave a management role, but have a first degree in another subject? This is our most popular postgraduate course, offering modules covering a wide selection of topics that equip you with the practical skills you need to excel in management or consultancy. It gives you the opportunity to gain expertise in individual business disciplines without limiting your employment options.

-Accredited by the Association of MBAs (AMBA) and European Foundation for Management Development (EFMD).
-Add study at the prestigious Boston University to your programme and gain a dual masters degree.
-Benefit from an international curriculum.
-Participate in a week-long study visit to a foreign business school where you will meet students studying a similar programme and undertake visits to local companies.
-Take part in a one-semester exchange programme with a business school in Europe (such as Berlin or Paris)
-Assessments that reflect real business situations.
-Undertake a consultancy project with a real business instead of a dissertation.
-Students come from all over the world to study on Kingston's business courses, so you will finish the course with an international network of contacts.
-Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.
-Kingston upon Thames has been rated London's happiest borough and has the lowest crime rate in London, as well as fast transport links to the city centre.
-Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

What will you study?

This course strengthens your critical understanding of general management, international business and strategy. As an International Business Management MSc student, you will develop your ability to question and critically assess business issues to find innovative options and solutions. You will build your understanding across a broad range of modules, with a core legal element built in through the International Business Environment and Trade module. Regular guest speakers add to the expertise of our lecturing staff and provide their perspectives on current events.

Assessment

Individual and group coursework, time-constrained coursework and consultancy report, with occasional examination.

Course structure

Core modules (for all pathways)
-Fundamentals of Business Management
-International Business Strategy with Simulation
-International Business Environment and Trade
-Consultancy in Practice

Elective modules
-Alternative Dispute Resolution
-Buyer Behaviour
-Entrepreneurship in an International Context
-Global Marketing Management
-Innovation Management
-International Environmental Law and Sustainability
-International Money and Finance
-Leadership, Change and Consultancy
-Managing Corporate Social Responsibility and Sustainable Development
-Strategic Project Management

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Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? This course develops broad business skills while also offering a specialist pathway in marketing management that starts after the first semester. Read more
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? This course develops broad business skills while also offering a specialist pathway in marketing management that starts after the first semester.

Specialist modules cover buyer behaviours, brand dynamics and relationship marketing in a global context. You’ll develop your research skills through a master’s dissertation or an investigative consultancy project.

Different specialist modules are available with our MSc Business with Management with Marketing, which is a two-year course, although commonality exists in terms of the Marketing input.

There is no requirement to have studied business or marketing management at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

This course can also be started in January (full time) - for more information, please view this web-page: https://www.northumbria.ac.uk/study-at-northumbria/courses/business-with-marketing-management-dtfbaj6/

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work, presentations, and the master’s dissertation or consultancy project.

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new and higher level. Your research supervisor will help you submit a proposal for your master’s dissertation or consultancy project and then discuss its development through to completion in the final semester.

If you decide on a master’s consultancy project, rather than a dissertation, you’ll still undertake primary and desk research. Through your reading, reflection and research, you’ll be expected to show a deep understanding of the issues that are involved in the client brief.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

To further enhance your employability, we offer the opportunity to undertake a master’s consultancy project as an alternative to the traditional dissertation. You’ll work in a small group, typically no more than five people, and tackle a live project from a host organisation under the mentorship of a member of our academic team. The project can be an excellent vehicle for you to relate theory to practice while developing key employability skills.

Your Future

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Analysing Buyer Behaviour and Brand Dynamics, Relationship Marketing in a Global Context, and the dissertation/consultancy project – you’ll have a particular edge in roles related to marketing.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

The course could also lead you to a postgraduate research degree such as an MPhil, PhD and Professional Doctorate.

Whatever you decide to do, you will have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

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Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. Read more
Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills.

As part of the course, you will have the opportunity to take exams for the Professional Diploma in Digital Marketing and upon successful completion of the exams become a professional member of the Digital Marketing Institute.

Course content

The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice.

A highlight for many students are the study trips and company visits organised throughout the course which provide an opportunity for networking and extending learning in new environments.

Modules

The following modules are indicative of what you will study on this course.

Year-long module
-CONTEMPORARY ISSUES IN MARKETING COMMUNICATIONS

Semester one modules
-BUYER BEHAVIOUR FOR MARKETING COMMUNICATIONS
-MARKETING AND BRAND STRATEGY
-MARKETING AND MEDIA RESEARCH MANAGEMENT
-SUMMER SCHOOL

Semester two modules
-ADVERTISING MANAGEMENT
-DIRECT MARKETING AND SOCIAL MEDIA IN THE DIGITAL AGE
-PROMOTIONAL MARKETING AND EVENT MANAGEMENT
-PUBLIC RELATIONS AND REPUTATION MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS CAMPAIGN PLANNING PROJECT

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

Associated careers

Graduates of the course are employed throughout the world in marketing, media and communications organisations. These include advertising and digital agencies such as Mind Share and J.W.Thompson; media organisations including television, publishing, and Google; and large companies such as Procter and Gamble, and Coca Cola. Our students take up posts such as marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers.

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The Kingston Marketing and Strategy MSc, accredited by CIM, is based on our renowned academic expertise in marketing and shaped by the strong links we've forged with industry. Read more
The Kingston Marketing and Strategy MSc, accredited by CIM, is based on our renowned academic expertise in marketing and shaped by the strong links we've forged with industry. It is designed with industry practitioner input and structured around practical experiences that show employers you can apply your knowledge of theory to their critical business issues. Graduates leave Kingston University's flagship postgraduate marketing degree ready to excel in their marketing careers.

Our lectures are designed with employability in mind; expert guest speakers from companies like Santander, Barclaycard, Avios and other blue-chip organisations come to Kingston to present the latest market knowledge.

Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

Assessment

Coursework.

CIM Accreditation

Kingston Business School has joined forces with Chartered Institute of Marketing (CIM) to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway.

CIM qualifications are highly sought after by employers and Graduate Gateway, alongside our Marketing and Strategy MSc, ensures we are equipping our students with the best opportunities for a successful marketing career.

Course structure

The Marketing and Strategy MSc comprises seven modules worth 180 credits. This is an indicative list of modules and is not intended as a definitive list.

Core modules
-Strategic Marketing Decisions
-Marketing Simulation
-Buyer Behaviour
-Integrated Marketing Communications
-Global Marketing Management
-Market Research and Data Analysis
-Research Proposal and Dissertation

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Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Read more
Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? Graduates are ready to leap into advertising, communications or public relations roles, and answer any question their clients throw at them.

-Industry application and critique: on this course you will pitch to a panel of real marketing agency professionals, who will critique your technique as well as your response to the brief. You will learn to use research to become an expert in a given area, and to communicate these findings to others quickly and effectively. You will gain broad and also deep knowledge of each marketing communications channel, with a focus on advertising.
-Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
-Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top.

"The links with our Marketing Expert Panel mean there's always an opportunity to ask what's changed and what's new in the campaigns you've been working on?' and to bring that up-to-the-minute input into the course." – Patricia Harris, director of studies

You do not need to have a background in business to study this course, but you will need to have a strong interest in gaining a masters in advertising and marketing communications.

Assessment

Coursework.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Available modules
-Marketing Communications Strategy
-Digital Communications and Analytics
-Public Relations
-Global Marketing Management
-Buyer Behaviour
-Market Research and Data Analysis
-Research Proposal and Dissertation

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Please note. the following pathways are also available. -International Business Management with Entrepreneurship MSc. -International Business Management with Marketing MSc. Read more
Please note: the following pathways are also available:
-International Business Management with Entrepreneurship MSc
-International Business Management with Marketing MSc
-International Business Management with Project Management MSc

Choose Kingston's International Business Management MSc

Do you crave a management role, but have a first degree in another subject? This is our most popular postgraduate course, offering modules covering a wide selection of topics that equip you with the practical skills you need to excel in management or consultancy. It gives you the opportunity to gain expertise in individual business disciplines without limiting your employment options.

-Accredited by the Association of MBAs (AMBA) and European Foundation for Management Development (EFMD).
-Add study at the prestigious Boston University to your programme and gain a dual masters degree.
-Benefit from an international curriculum.
-Participate in a week-long study visit to a foreign business school where you will meet students studying a similar programme and undertake visits to local companies.
-Take part in a one-semester exchange programme with a business school in Europe (such as Berlin or Paris)
-Assessments that reflect real business situations.
-Undertake a consultancy project with a real business instead of a dissertation.
-Students come from all over the world to study on Kingston's business courses, so you will finish the course with an international network of contacts.
-Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.
-Kingston upon Thames has been rated London's happiest borough and has the lowest crime rate in London, as well as fast transport links to the city centre.
-Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

What will you study?

This course strengthens your critical understanding of general management, international business and strategy. As an International Business Management MSc student, you will develop your ability to question and critically assess business issues to find innovative options and solutions. You will build your understanding across a broad range of modules, with a core legal element built in through the International Business Environment and Trade module. Regular guest speakers add to the expertise of our lecturing staff and provide their perspectives on current events.

Assessment

Individual and group coursework, time-constrained coursework and consultancy report, with occasional examination.

Course structure

The International Business Management MSc is made up of eight modules worth 180 credits. Four of these modules, making up 120 credits, are core to the programme and provide you with the knowledge and skills you need for a career in international management. You will also choose from a broad range of elective modules to build on this core for the remaining 60 credits.

Your choice of elective modules means you will have the opportunity to gain expertise in individual business disciplines without limiting your employment options. If you start the course in September, you can choose one of three different pathways – Entrepreneurship, Project Management or Marketing.

If your first degree is in business management, you may be able to obtain an exemption from the core module Fundamentals of Business Management and replace this with additional elective credits. The exemption is subject to approval and further details can be obtained from the Course Director.

Please note that not all combinations of elective modules may be possible because of timetabling.

This is an indicative list of modules and is not intended as a definitive list.

Core modules (for all pathways)
-Fundamentals of Business Management
-International Business Strategy with Simulation
-International Business Environment and Trade
-Consultancy in Practice

Elective modules
-Alternative Dispute Resolution
-Buyer Behaviour
-Entrepreneurship in an International Context
-Global Marketing Management
-Innovation Management
-International Environmental Law and Sustainability
-International Money and Finance
-Leadership, Change and Consultancy
-Managing Corporate Social Responsibility and Sustainable Development
-Strategic Project Management

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The MBA is an internationally recognised and respected qualification for managers. Applicants are from both the public and private sectors in the UK and abroad. Read more

Course Overview

The MBA is an internationally recognised and respected qualification for managers. Applicants are from both the public and private sectors in the UK and abroad.

The teaching programme is aimed at those who are looking to develop their careers and at 'high flyers' that need an understanding of all the major functions of business providing generalist knowledge for prospective leaders.

In addition to enhancing successful students' career prospects, the course aims to encourage independent and creative thinkers. This is done by following the UK Quality Assurance Agency guidelines in giving students a 'strong practical and professional orientation' differentiating it from other masters programmes.

All students complete seven taught modules, (five compulsory core modules and two optional modules), together with a final dissertation/project.​

See the website https://www.cardiffmet.ac.uk/management/courses/Pages/MBA---Master-of-Business-Administration-.aspx

​Course Content​​

The core modules are designed to expose participants to state of the art thinking in the key management disciplines and provide opportunity throughout to apply theory to real life management situations.
- Accounting for Decision-Makers
- Marketing
- Operations Management
- People and Organisations
- Strategic Management

Elective Modules:
Participants will be able to choose from a range of electives. These will include:
- Management of Finance
- Capital Markets and Derivatives
- Principles of Islamic Finance
- Islamic Investment Banking
- Managing People in a Global Context
- Developing People for Leadership and Management
- Buyer Behaviour and Relationship Marketing
- Strategic Global Marketing
- Product Development Management
- Managing the Product Development Process
- Project Management Theory and Practice
- Delivering Successful Projects

Successful completion of a combination of these subjects (with core modules and final project / dissertation) will entitle students to the award of MBA. However, students may opt to undertake a specialism, studying two subjects in the same area, for example Principles of Islamic Finance and Islamic Investment Banking; the programme offers several pathways for students wishing to have their specialisms noted, and these include:
- MBA (Finance)
- MBA (Islamic Finance)
- MBA (Human Resource Management)
- MBA (Marketing)
- MBA (Product Development Management)
- MBA (Project Management)

Final Module (40 credits):
The final, 40 credit project is a double module, completed by students after they have completed all taught modules. Whether an academic piece of research or an investigation into the launching of a business; it is designed to be an intellectually challenging piece of individual management research. It will equip successful students with the knowledge, capabilities and competences required of today's managers, in a world in which the ability to research new information is increasingly important.

​Learning & Teaching​

​Students are allocated a supervisor for their final, 40 credit module, who will provide constructive comment on their work as it develops. Students have access to online as well as standard library facilities. The entire process, from development of a draft research proposal and schedule, through selecting methods and drafting chapters, is supported by the Cardiff School of Management supervisors but managed and implemented by the student.

Assessment

Assessment is via a combination of examinations, assignments, presentations, groupwork and the final project.

Employability & Careers​

There have been developments within the School and Institution to encourage employability. The module in Core Skills in the first semester, for example, has introduced the student to the maintenance of personal records.

Careers events and a Blackboard on-line module allow students opportunities to further their knowledge. "Campus Pack" offers a student the capacity to build their e-portfolio within their online modules. This is designed with the following aims:
- Social Assignments: Empower instructors, academic technologists, and instructional designers to build and implement assignments and activities from a palette of re-usable social media tools including wikis, blogs, journals, podcasts, and templates.

- Social Network and Academic Commons: Implement a secure social network and community for instructors, students, departments, and administrators.

- e-Portfolios: Provide every individual a space and network to create, categorize, assess, and present academic and co-curricular activities with instructors, peers, advisors, or anyone in the world.

- Personal Development Plans: Personal Development Plans (PDP) facilitate the structure necessary for students to reflect upon individual learning, performance, and achievement, and map personal, educational, and career development. Institutions can easily design template profiles to meet the needs of different users and skill set groups.

The Alumni office and the MBA Team have also been developing networks, for example through social media such as Linked In. The success of these networks has been evidenced by the amount of former students currently in contact with the university about their employment, allowing current and former students to form links, and network.

The invitation to join with Merseburg University of Applied Sciences in Germany, to offer a Project Management Summer school is further evidence of the reputation now established and enhances any professional accreditation applications further. In July 2013, a tuition programme was offered, combining theory and practice and adhering to PMI global standards. This summer school opportunity not only offered the opportunity to foster partnerships in Europe alongside valuable learning experiences for students, it was centred on a live project. The project included the subdivisions of Funding, Regional Development and Visitor Centre, marketing strategy and Information systems.

Find information on Scholarships here https://www.cardiffmet.ac.uk/scholarships

Find out how to apply here https://www.cardiffmet.ac.uk/howtoapply

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Accredited by the Chartered Institute of Marketing (CIM) this specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career. Read more
Accredited by the Chartered Institute of Marketing (CIM) this specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.

Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment.

The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment.

Benefits of PgDip

The PgCert and PgDip are designed for those seeking personal or career development but who may not have the time to commit to a full masters degree. The PgCert comprises of three taught modules and the PgDip is awarded after completing six taught modules.

Benefits of PgCert

The Masters degree has all of the benefits of the PgDip but also provides the opportunity to apply the knowledge, techniques and skills acquired through the programme to your dissertation module of which you will conduct an in-depth study into an related issue.

See the website http://www.lsbu.ac.uk/courses/course-finder/international-marketing-msc

Modules

- Research methods
- Strategies for international market entry
- Cross cultural buyer behaviour
- International pricing and performance
- International brand management
- Dissertation (20,000 words)

Plus two electives of your choice:
- Digital and social media
- Global operations and logistics
- Marketing communications
- Market driven marketing
- Public relations

Employability

This Masters degree is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, charities and start-ups.

Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.

Professional links

Dual Award Accredited by the Chartered Institute of Marketing (CIM). Graduates of MSc International Marketing wishing to undertake CIM professional qualifications in the future, will qualify for entry to the Professional Diploma in Marketing, gaining exemptions from half of the diploma modules if entered within two years of graduating.

Centre of Excellence status is the IoEE’s (Institute of Enterprise and Entrepreneurs) flagship organisational accreditation for organisations that promote and deliver enterprise skills development – and is in recognition of the School’s entrepreneurial culture and leading-edge practice.

Teaching and learning

You will gain practical evaluative and problem solving skills to equip you for more senior roles in marketing management. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others. You will be given the opportunity to develop an individual approach to research enabling you to specialise in a particular field of marketing.

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The Graduate Certificate in Marketing is suitable if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas. Read more
The Graduate Certificate in Marketing is suitable if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas. The course is also an entry point if you are considering higher postgraduate qualifications in the future.

In this course you will learn about the principles of marketing management, buyer behaviour and marketing communications. You will have the opportunity to undertake a hands-on marketing research project and learn how relevant data can be used to guide marketing decisions.

The concepts introduced in the course are highly applicable to the achievement of practical marketing goals in the contemporary global business environment.

Credit for previous study

Applications for recognition of prior learning (RPL) are assessed on an individual basis.

2016 Curtin International Scholarships: Merit Scholarship

Curtin University is an inspiring, vibrant, international organisation, committed to making tomorrow better. It is a beacon for innovation, driving advances in technology through high-impact research and offering more than 100 practical, industry-aligned courses connecting to workplaces of tomorrow.

Ranked in the top two per cent of universities worldwide in the Academic Ranking of World Universities 2015, the University is also ranked 25th in the world for universities under the age of 50 in the QS World University Rankings 2015 Curtin also received an overall five-star excellence rating in the QS stars rating.

Curtin University strives to give high achieving international students the opportunity to gain an internationally recognised education through offering the Merit Scholarship. The Merit Scholarship will give you up to 25 per cent of your first year tuition fees and if you enrol in an ELB program at Curtin English before studying at Curtin, you will also receive a 10 per cent discount on your Curtin English fees.

For full details and terms and conditions of this scholarship, please visit: curtin.edu/int-scholarships and click on Merit.

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The Marketing Major (Mcom) provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research. Read more
The Marketing Major (Mcom) provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research. The curriculum pays particular attention to marketing in an international context and such key specialist topics as:

-global marketing communications
-digital marketing
-tourism marketing.

You will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.

Credit for previous study

Applications for credit for recognised learning (CRL) are assessed on an individual basis. Applicants with a recognised undergraduate degree in marketing or a related discipline may be eligible for a maximum of 100 credits CRL.

2016 Curtin International Scholarships: Merit Scholarship

Curtin University is an inspiring, vibrant, international organisation, committed to making tomorrow better. It is a beacon for innovation, driving advances in technology through high-impact research and offering more than 100 practical, industry-aligned courses connecting to workplaces of tomorrow.

Ranked in the top two per cent of universities worldwide in the Academic Ranking of World Universities 2015, the University is also ranked 25th in the world for universities under the age of 50 in the QS World University Rankings 2015 Curtin also received an overall five-star excellence rating in the QS stars rating.

Curtin University strives to give high achieving international students the opportunity to gain an internationally recognised education through offering the Merit Scholarship. The Merit Scholarship will give you up to 25 per cent of your first year tuition fees and if you enrol in an ELB program at Curtin English before studying at Curtin, you will also receive a 10 per cent discount on your Curtin English fees.

For full details and terms and conditions of this scholarship, please visit: curtin.edu/int-scholarships and click on Merit.

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This course introduces you to the principles of marketing management and strategy, buyer behaviour and marketing research, as well as key specialist topics relevant to contemporary marketing theory and practice. Read more
This course introduces you to the principles of marketing management and strategy, buyer behaviour and marketing research, as well as key specialist topics relevant to contemporary marketing theory and practice.

The course is industry-focused with an emphasis on topics relevant to the marketing profession, and regular interaction with practitioners through guest speakers and industry-based projects.

The curriculum takes a global perspective with particular attention to marketing in an international context.

Credit for previous study

Applications for recognition of prior learning (RPL) are assessed on an individual basis.

Minimum English language entry requirements: IELTS Writing- 6.0, Speaking- 6.0, Reading- 6.0, Listening- 6.0, Overall band score- 6.5.

Other Notes

Some units have flexible online components and/or special weekend intensive classes.

2016 Curtin International Scholarships: Merit Scholarship

Curtin University is an inspiring, vibrant, international organisation, committed to making tomorrow better. It is a beacon for innovation, driving advances in technology through high-impact research and offering more than 100 practical, industry-aligned courses connecting to workplaces of tomorrow.

Ranked in the top two per cent of universities worldwide in the Academic Ranking of World Universities 2015, the University is also ranked 25th in the world for universities under the age of 50 in the QS World University Rankings 2015 Curtin also received an overall five-star excellence rating in the QS stars rating.

Curtin University strives to give high achieving international students the opportunity to gain an internationally recognised education through offering the Merit Scholarship. The Merit Scholarship will give you up to 25 per cent of your first year tuition fees and if you enrol in an ELB program at Curtin English before studying at Curtin, you will also receive a 10 per cent discount on your Curtin English fees.

For full details and terms and conditions of this scholarship, please visit: curtin.edu/int-scholarships and click on Merit.

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