• Northumbria University Featured Masters Courses
  • University of Bristol Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • Swansea University Featured Masters Courses
  • University of Oxford Featured Masters Courses
  • Jacobs University Bremen gGmbH Featured Masters Courses
  • University of Southampton Featured Masters Courses
  • University of Derby Online Learning Featured Masters Courses
University of Nottingham in China Featured Masters Courses
Coventry University Featured Masters Courses
Imperial College London Featured Masters Courses
Vlerick Business School Featured Masters Courses
Swansea University Featured Masters Courses
"buyer"×
0 miles

Masters Degrees (Buyer)

We have 78 Masters Degrees (Buyer)

  • "buyer" ×
  • clear all
Showing 1 to 15 of 78
Order by 
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? This course develops broad business skills while also offering a specialist pathway in marketing management that starts after the first semester. Read more
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? This course develops broad business skills while also offering a specialist pathway in marketing management that starts after the first semester.

Specialist modules cover buyer behaviours, brand dynamics and relationship marketing in a global context. You’ll develop your research skills through a master’s dissertation or an investigative consultancy project.

Different specialist modules are available with our MSc Business with Management with Marketing, which is a two-year course, although commonality exists in terms of the Marketing input.

There is no requirement to have studied business or marketing management at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

This course can also be started in January (full time) - for more information, please view this web-page: https://www.northumbria.ac.uk/study-at-northumbria/courses/business-with-marketing-management-dtfbaj6/

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work, presentations, and the master’s dissertation or consultancy project.

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new and higher level. Your research supervisor will help you submit a proposal for your master’s dissertation or consultancy project and then discuss its development through to completion in the final semester.

If you decide on a master’s consultancy project, rather than a dissertation, you’ll still undertake primary and desk research. Through your reading, reflection and research, you’ll be expected to show a deep understanding of the issues that are involved in the client brief.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

To further enhance your employability, we offer the opportunity to undertake a master’s consultancy project as an alternative to the traditional dissertation. You’ll work in a small group, typically no more than five people, and tackle a live project from a host organisation under the mentorship of a member of our academic team. The project can be an excellent vehicle for you to relate theory to practice while developing key employability skills.

Your Future

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Analysing Buyer Behaviour and Brand Dynamics, Relationship Marketing in a Global Context, and the dissertation/consultancy project – you’ll have a particular edge in roles related to marketing.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

The course could also lead you to a postgraduate research degree such as an MPhil, PhD and Professional Doctorate.

Whatever you decide to do, you will have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Read less
This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Read more
This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Modules

The following modules are indicative of what you will study on this course.

Core modules – MA
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING CREATIVITY AND INNOVATION
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Core modules – MSc
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
-For MA: Marketing Creativity and Innovation Marketing Dissertation
-For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits).

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

Read less
MBA International Fashion Management aims to provide a comprehensive understanding of the fashion industry. Read more

OVERVIEW

MBA International Fashion Management aims to provide a comprehensive understanding of the fashion industry. It focuses in particular on the global and technological shifts that have characterised this industry in recent years, on the management of fashion design and product development, and on international fashion manufacturing and retailing strategies.

WHY CHOOSE THIS COURSE?

This course is designed to address the needs of a new generation of fashion industry managers. Challenging and stimulating, it combines the highest quality of teaching and academic support with direct inputs from the fashion industry.

MODULES

• Sustainable Strategy – from Planning to Implementation
• Marketing in a Global Age
• Finance, Funding and Legislative Frameworks for Success
• Leading in a Changing World
• Business and Management Research Methods or Entrepreneurship

Specialist modules
• Trend Prediction and Fashion Forecasting
• Buying and Merchandising in a Changing Global Industry
• Fashion Design and Product Development
• Project Management

Project options
• Internship
• Consulting Project
• Entrepreneurship Project
• Simulation
• Dissertation

ACCREDITATION

Upon successful completion of the course and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member.

SCHOLARSHIP OPPORTUNITIES

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

START DATES

MBA International Fashion Management has start dates in October 2017.

FUTURE PROSPECTS

“I currently work as a Product Manager Assistant for C&A. As an assistant buyer I work alongside different departments, including trend, design, sourcing, quality assurance, visual merchandising and marketing. Coventry University London gave me the perfect base to start my career as a buyer.” - Sofie Gill, Belgium

Read less
The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field. Read more

The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field..

The programme’s quality teaching, its international paid internship offerings and its career and networking services all contribute to make this programme the perfect fit for anyone who is looking to rise to the top in the world of business.

TARGET RECIPIENTS

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.

TRAINING OBJECTIVES

• Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.

• Recognizing individual market components and using this understanding for better marketing management.

• Learning how to launch and manage the most effective marketing strategies.

• Forming an effective integrated marketing plan.

• Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.

• Mastering the use of communication tools and channels.

• Applying marketing and communication knowledge to a variety of business contexts.

COURSE CONTENTS

Part 1 – Defining Marketing and the Marketing Process

1. Introduction to Marketing

2. Company and Marketing Strategy

Part 2 – Understanding the Marketplace and Consumers

3. The Marketing Environment

4. Marketing Information Systems and Research

5. Consumer Markets and Consumer Buyer Behaviour

6. Business Markets and Business Buyer Behaviour

Part 3 – Designing a Customer-Driven Marketing and Communication Strategy and Mix

7. Segmentation, Targeting, Differentiation and Positioning

8. Product, Services, and Brands

9. New-Product Development and Life-Cycle Strategies

10. Pricing: Understanding and Capturing Customer Value

11. Pricing Strategies

12. Marketing Channels

13. Retailing and Wholesaling

14. Integrated Marketing Communication Strategy

15. Advertising and Public Relations

16. Personal Selling and Sales Promotion

17. Direct and Online Marketing

Part 4 – Competing on an international scale, ethically

18. Creating a Competitive Advantage

19. International Marketing and The Global Marketplace

20. Marketing Ethics and Social Responsibility

Part 5 – Special Contents

The technical/professional teaching is enriched by:

• Company tours, to get to know managerial systems and players from the inside

• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

Training in interdisciplinary competencies, such as:

• Business English

• Self-marketing

• Interpersonal communication techniques and PNL

• Public speaking

2 STUDY TOURS, IN PARIS AND BARCELONA

PAID INTERNATIONAL INTERNSHIPS

Interested attendees may take part in paid internships in numerous Countries at major companies and organisations.

A MULTICULTURAL ENVIRONMENT

The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from more than 140 countries regularly attend its courses.

TEACHING TECHNIQUES

The Rome Business School employs a wide array of teaching methods:

• Lectures

• Case study analysis

• Exercises

• Assisted private studying

• Guest speakers

• Videos

• Company tours

• Complementary cultural initiatives

LEARNING OPTIONS

The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:

- Full-time (from Monday to Thursday)

- Executive (on Saturday)

- Professional

ENTRY REQUIREMENTS

- All applicants must have a three-year degree (or be near completion).

- Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies



Read less
The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming. Read more

Objectives

The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

4 COMPELLING REASONS TO CHOOSE THIS PROGRAM

- Our graduates are sought after by leading organizations for internships and permanent positions.
- AMBA, AACSB, EQUIS-accredited School
- A Top European Business School - http://en.grenoble-em.com/rankings

Program

After an introduction to the general business environment, the program covers the fundamentals of marketing and the methodology of marketing planning.

Specific areas such as digital marketing, customer intelligence and business to business marketing are also covered. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Introduction Week

- Moodle e-learning platform
- Library and Computing Services
- Administrative Issues
- Alumni Association

Program Content

COURSE CONTENT

The first year of the Master is a fulltime year in Grenoble or London.
The program covers four key areas of study for Marketers, each of the 19 modules follow a logical connection to the one before.

- Strategic Management (6 modules)
- Marketing Management (8 modules)
- Digital Marketing (2 modules)
- Business Fundamentals (3 modules)

The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Integrative Marketing Case Study

Using an existing business, the “Live Business Case” will provide the students with the opportunity to pull together all the aspects of the program. Students will analyze a marketing problem in the Company and use their skills and knowledge to solve issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

At the end of the one-year full time part of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length, under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study. This will be business oriented and coherent with your program's objectives. A student may choose to write his/her project on a topic grounded in his/her internship experience.

Careers

Graduates of the MSc Marketing Management program are qualified for positions such as:

MARKETING

- Marketing Executive
- Product Manager
- Brand Manager
- Sales Promotion Account Executive
- PR Account Executive
- Marketing Manager

ADVERTISING

- Account Executive
- Account Manager
- Account Planner
- Media Buyer
- Media Planner

MARKET RESEARCH

- Market Researcher
- Research Executive
- Senior Researcher

RETAILING, LOGISTICS & SALES

- Retail Buyer
- Retail Merchandiser
- Customer Service Manager
- Retail Manager
- Sales Executive
- Sales Manager
- Logistics Executive
- Logistics and Distribution Manager

Internships

MSc Marketing Management students spend their internships in prestigious international companies:

- Xerox Research Center Europe
- Warner Home Video
- Hewlett Packard
- Schneider Electric SAS
- Evergreen Laurel Hotel
- Cartier International
- Salomon
- Adidas France
- HP France
- Coca Cola
- Amadeus SAS
- Siemens Transmission & Distribution

Internships include: Assistant Key Account Manager, Assistant Program Manager, and Marketing Assistant, among many others.
Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B sales, exports, and press and advertising.

Admission

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).
- GMAT is not required for this program.

Read less
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? This two-year course with study abroad develops broad business skills while also offering a specialist pathway in marketing management. Read more
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? This two-year course with study abroad develops broad business skills while also offering a specialist pathway in marketing management.

Specialist modules cover buyer behaviours, brand dynamics and relationship marketing in a global context. You’ll develop your research skills through a master’s dissertation or an investigative consultancy project.

Different specialist modules are available with our MSc Business with Management with Marketing, which is a two-year course, although commonality exists in terms of the Marketing input.

In the second year of this course you’ll undertake study in another country. Employers often prefer applicants who have a strong international awareness. Our exchange option will increase your experience and it’ll help you stand out from others.

There is no requirement to have studied business or marketing management at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

During the second year you’ll spend a whole semester studying in another country which will take your international experience to another level. We organise exchanges at one of our partner Universities which will most likely be in Europe, but opportunities do exist further afield. You’ll study general business topics such as finance, human resources or marketing, with English as the language of teaching. There may also be studies related to the language and culture of the host region. On your return you’ll complete your dissertation or consultancy project.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work, presentations, and the master’s dissertation or consultancy project.

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new and higher level. Your research supervisor will help you submit a proposal for your master’s dissertation or consultancy project and then discuss its development through to completion in the final semester.

If you decide on a master’s consultancy project, rather than a dissertation, you’ll still undertake primary and desk research. Through your reading, reflection and research, you’ll be expected to show a deep understanding of the issues that are involved in the client brief.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

In the second year of the course you’ll be extending your international experience and widening your knowledge of business topics. You’ll develop an inter-cultural awareness that will help you stand out from other job applicants. Our network of partners and academic links will make it easier for you to find the right university in the right country to suit your interests and aspirations.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.

Your Future

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Thanks to the specialist modules – Analysing Buyer Behaviour and Brand Dynamics, Relationship Marketing in a Global Context, and the dissertation/consultancy project – you’ll have a particular edge in roles related to marketing.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

The course could also lead you to a postgraduate research degree such as an MPhil, PhD and Professional Doctorate.

Whatever you decide to do, you will have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Read less
Our intensive AMBA-accredited MBA programme is designed to help you build effective management skills, understand management within the global context and develop a network of international associates. Read more
Our intensive AMBA-accredited MBA programme is designed to help you build effective management skills, understand management within the global context and develop a network of international associates.

The MBA evolves with the changing needs of a competitive economic environment and our teaching is based on high quality research.

Our MBA will provide you with:
- detailed knowledge relating to problems of management in different contexts;
- conceptual tools for analysing management in the private or public sector;
- critical awareness of research methodologies;
- a learning environment where students will use their experience of organisations to engage with and challenge both the theoretical and case material;
- an environment where students can work together on new intellectual and management problems.

See the website https://www.royalholloway.ac.uk/management/coursefinder/mbainternationalmanagement.aspx

Why choose this course?

- the MBA is a degree that is recognised all over the world.

- the Royal Holloway MBA is an intensive one year programme, accredited by the Association of MBAs (AMBA).

- our international student cohort, from a wide range of business backgrounds, provides you with excellent network opportunities globally.

Department research and industry highlights

- ESRC funded project ‘Branded Consumption and Social Identification: Young People and Alcohol’: Professor Chris Hackley with - colleagues from University of Bath and University of Birmingham.

- ESRC funded project ‘Entrepreneurial capacity to exploit opportunities, new product development and firm performance: A comparative study of UK and Chinese high-tech firms’: Professor Catherine Wang with colleagues from Royal Holloway and Loughborough University.

- ESRC funded project ‘Talent management in the NHS managerial workforce’: Professor Mark Exworthy with colleagues from University of Birmingham and University of Surrey.

- Researcher Development Initiative funding for advancing visual methodologies in business and management in conjunction with inVISIO (International Network of Visual Studies in Organisations): Professor Jane Davison with colleagues from University of Surrey, University of Bath, University of Exeter and University of Sheffield.

On completion of the course graduates will have:

- demonstrate systematic understanding of international business and management practice together with a critical awareness of current issues at the forefront of business and management in society;

- evaluate critically the relevant academic literature;

- evaluate methodologies and undertake research into international business and management in society;

- evaluate and employ a variety of academically based business and management techniques and practices.. You will have developed a theoretical and empirical knowledge of business and management;

- employ a range of conceptual, technical and personal skills;

- understand the use and value of the case study method

Assessment

You will be assessed on written assignments, group work and presentations and exams. Preparation for assessments will involve either group work or working on your own.

Employability & career opportunities

The RHUL MBA is a rigorous and challenging programme which sets out to ensure that its graduates are ready for the challenges inherent in making their next step towards senior management roles.

- Associate Director (Global Strategic Growth Markets) at Ernst and Young
- Senior Chain Manager and Buyer at Jaguar Landrover
- Senior Commercial Manager at Everything Everywhere
- Financial Analyst EMEA at Shell International Petroleum Company
- Marketing Manager at Wrigley Jr Company

Career planning and development therefore forms an integral part of the Royal Holloway MBA. The Personal Development Programme is an important feature of the Royal Holloway MBA and is fully integrated into the core curriculum, ensuring that students have:

- continual access to individual careers coaching
- up-to-date job market information
- corporate speaker sessions
- skills workshops.

These services are provided by the School of Management in collaboration with The Careers Group, University of London – one of the biggest careers services in Europe.

The MBA Personal Development Portfolio is designed to build on the management skills you already have. The module incorporates training in presentation skills, CV writing, interview technique, negotiation, leadership, handling conflict and dealing with the media.

Our MBA Corporate Speakers are business leaders from a wide range of sectors. Previous speakers have come from:
- HSBC
- Nomura
- Xerox
- Microsoft
- DHL
- Continental
- Reuters
- Capital One
- Cap Gemini

The MBA Careers Adviser is available throughout the year for individual careers coaching. Sessions take place at regular hours during the week, and students are free to book as many sessions as they require.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

Read less
The Master of Business Administration (MBA) is an internationally recognised business qualification. Read more
The Master of Business Administration (MBA) is an internationally recognised business qualification. The MBA is seen by many world-class business organisations as an essential passport that graduate students must acquire in order to enhance their managerial prospects/careers in a world characterised by strong global competition, new technological leaps, continuous change, corporate social responsibility (CSR), ethical and sustainable business management and the speed of change and its global nature.

Learning to manage in this business context requires new and higher levels of knowledge, business and personal skills. Hence, companies will continue to seek graduate MBA students with a view to renewing and refreshing their organisation and who possess the skills needed to implement change, to turn threats into opportunities and to sustain and improve their organisation’s competitive advantage.

WHY CHOOSE THIS COURSE?

Choosing to study an MBA at Coventry Business School will enable you to enhance your career prospects and as number one modern university and ranked 33rd overall in the Guardian League table we offer a very competitive package with our MBA’s structured to reflect the modern business environment and all modules are delivered by staff with specific research and industrial expertise. Furthermore the Business and Management Studies subject area is ranked 12th in the Guardian League tables.

Our Prestigious Leadership Lectures offer our students the chance to gain a real insight into the world of business with intimate talks from industry icons such as Julie White the Business Woman of the Year, Dean Walton Co-Founder and Director of Mask-arade who appeared on Dragons Den and Peter Robson who is the retired MD of Sun Hydraulics.

With an emphasis on enhanced student experience our course offers increased professor lectures and Field trips. Previous students have visited places and facilities such as Oman, India, Manchester United FC, BMW Mini and JLR offering them the opportunity to learn about business practises across the globe. Students will also be supported by the Professional Mentor scheme, which includes team managers from industry, entrepreneurs and Faculty Professors. As well as this our MBAs have a dedicated director and students' forums and we offer all MBA students the opportunity to be involved in the GLP Programme.

You will also have the option of enrolling on the internship programme (subject to availability and acceptance). The internship can provide increased opportunities to undertake a workplace experience that can both enhance your employability and also enable a better understanding of theory in practice.

The University’s ability to deliver high-quality courses in a competitive market is evident in the 2013 Guardian League where we were ranked 33rd overall and 12th for our business school. We offer our students the opportunities and support needed to strive for a better future.

WHAT WILL I LEARN?

Coventry Business School offers a variety of MBA degrees reflecting the research and teaching strengths of the Business School staff and based on the requirements of contemporary businesses. They range from the more general to the more industry or business specific with each carefully designed to cater for the career aspirations and backgrounds of the graduate student.

Marketing MBA - critically analyse and apply information on the business environment, markets and buyer behaviour, within the context of given international marketing situations and to propose and justify integrated marketing plans. Apply and synthesize principles and precepts of marketing management in operational marketing planning functions.

In short, the MBA is a means of enhancing your career prospects as well as ‘opening doors’ for future middle and senior managers; our aim is that the Coventry Business School MBA will enable you to meet your current and future career aspirations successfully and quickly.

HOW WILL THIS COURSE BE TAUGHT?

Semester 1 modules
-Principles of Marketing
-Financial Analysis and Decision-Making
-Human Resource Management
-Strategic Analysis

Semester 2 Modules (Pathway modules are also taken in semester)
-Corporate and Ethical Social Responsibility
-International Leadership
-Managing Change across Cultures

Semester 3
-Dissertation
OR
-Company Internship

HOW WILL I BE ASSESSED?

Assessment on your course will vary dependent on the module being studied. Some of the modules are 100% coursework and others will be assessed through a mixture of coursework assignments and formal examinations. In addition to written tasks you may be required to do a presentation to ensure that you develop a full range of communication skills. Coursework can be individual or set in groups, which helps to develop your skills in team-working. Full assessment information will be provided to students before modules commence.

WORK PLACEMENTS

As part of our MBA programmes students have the option of enrolling on the internship placement.

This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successfully complete all Semester 1 modules including research methods at the first attempt;
-CV shortlisting: submit a CV, which will be used for competitive short listing by the internship panel;
-Presentation: prepare and successfully deliver a formal presentation;
-Interview: interview with the University internship panel.

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

Read more information on the internship programme offered by Coventry University Business School.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Read less
Our Marketing and Brand Management MSc, accredited by CIM, takes a unique focus on branding from a business perspective. Created to fill a skills gap in the graduate jobs market and designed with input from leading branding practitioners. Read more
Our Marketing and Brand Management MSc, accredited by CIM, takes a unique focus on branding from a business perspective. Created to fill a skills gap in the graduate jobs market and designed with input from leading branding practitioners. Graduates from this course understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally.

Unique brand insight: on this course you will critique the design of global brands and learn how to get the best results from your creative agencies. You will develop a solid knowledge of marketing management, so you can oversee a brand in all channels. You will take the opportunity to apply branding theory to case studies and in a live business context.

Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in marketing manager and consultant roles, with many now at marketing director level or above.

Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from companies such as Diageo Great Britain, agencies such as Iris and trade bodies such as the Institute of Promotional Marketing consult with us to ensure that our marketing courses give you the skills needed by industry. Learn more about our Marketing Expert Panel.

No background in business is required, but you will need to have a strong interest in marketing.

Assessment

Coursework.

CIM accreditation

Kingston Business School has joined forces with Chartered Institute of Marketing (CIM) to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway.

CIM qualifications are highly sought after by employers and Graduate Gateway, alongside our Marketing & Brand Management MSc, ensures we are equipping our students with the best opportunities for a successful marketing career.

Course structure

The Marketing and Brand Management MSc comprises seven modules worth 180 credits. Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-Strategic Brand Management
-Branding Design
-Buyer Behaviour
-Integrated Marketing Communications
-Global Marketing Management
-Market Research and Data Analysis
-Research Proposal and Dissertation

Read less
Please note. the following pathways are also available. -International Business Management with Entrepreneurship MSc. -International Business Management with Marketing MSc. Read more
Please note: the following pathways are also available:
-International Business Management with Entrepreneurship MSc
-International Business Management with Marketing MSc
-International Business Management with Project Management MSc

Do you crave a management role, but have a first degree in another subject? This is our most popular postgraduate course, offering modules covering a wide selection of topics that equip you with the practical skills you need to excel in management or consultancy. It gives you the opportunity to gain expertise in individual business disciplines without limiting your employment options.

-Accredited by the Association of MBAs (AMBA) and European Foundation for Management Development (EFMD).
-Add study at the prestigious Boston University to your programme and gain a dual masters degree.
-Benefit from an international curriculum.
-Participate in a week-long study visit to a foreign business school where you will meet students studying a similar programme and undertake visits to local companies.
-Take part in a one-semester exchange programme with a business school in Europe (such as Berlin or Paris)
-Assessments that reflect real business situations.
-Undertake a consultancy project with a real business instead of a dissertation.
-Students come from all over the world to study on Kingston's business courses, so you will finish the course with an international network of contacts.
-Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.
-Kingston upon Thames has been rated London's happiest borough and has the lowest crime rate in London, as well as fast transport links to the city centre.
-Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

What will you study?

This course strengthens your critical understanding of general management, international business and strategy. As an International Business Management MSc student, you will develop your ability to question and critically assess business issues to find innovative options and solutions. You will build your understanding across a broad range of modules, with a core legal element built in through the International Business Environment and Trade module. Regular guest speakers add to the expertise of our lecturing staff and provide their perspectives on current events.

Assessment

Individual and group coursework, time-constrained coursework and consultancy report, with occasional examination.

Course structure

Core modules (for all pathways)
-Fundamentals of Business Management
-International Business Strategy with Simulation
-International Business Environment and Trade
-Consultancy in Practice

Elective modules
-Alternative Dispute Resolution
-Buyer Behaviour
-Entrepreneurship in an International Context
-Global Marketing Management
-Innovation Management
-International Environmental Law and Sustainability
-International Money and Finance
-Leadership, Change and Consultancy
-Managing Corporate Social Responsibility and Sustainable Development
-Strategic Project Management

Read less
Our Management programme is an outstanding opportunity for graduates who wish to develop practical, functional business knowledge and skills to improve their employment prospects. Read more
Our Management programme is an outstanding opportunity for graduates who wish to develop practical, functional business knowledge and skills to improve their employment prospects. The programme aims to develop understanding of the core aspects of business management and to build on the skills and competencies relevant to middle management and to senior roles. It is especially suitable for students who have taken non-business degrees or who wish to reinforce their business knowledge.

Our experiences of working with a wide range of industrial partners and managerial teams have fed directly into the design of our Management programme, which includes core modules designed to equip you with key business skills sought by modern organisations. In addition, the wide range of optional modules gives you the flexibility to tailor the programme to suit your individual career aspirations.

All of our modules use contemporary case studies and skills-based coursework, ensuring that as a graduate you will be equipped to apply the very latest management best-practice and to contribute quickly and purposefully to the running of any organisation.

Core study areas include accounting and financial management, human resource management, marketing in the organisation, operations management, information systems and management, global strategic management, management analysis, and skills for employability and personal development.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/management/

Programme modules

Semester 1:
Compulsory Modules
- Accounting and Financial Management
- Human Resource Management
- Marketing Management
- Operations Management

Semester 2:
Compulsory Modules
- Business Analysis
- Information Systems and Management

Optional Modules* (choose three)
- Advertising and Consumer Behaviour
- Business Economics
- Business Forecasting
- Enterprise Employability and Personal Development
- Enterprise Resource Planning
- Global Outsourcing and Offshoring of Services
- International and Cross Cultural Management
- International Marketing
- Logistics and Supply Chain Management
- Services and Retail Management
- Small Business and Entrepreneurship
- Work Psychology

* Other optional modules are available

Summer:
- Management Analysis
- Strategic Management

Assessment

Modules are assessed by a combination of examinations and assignments.

Careers and further Study

Example destinations include:
- Proludic (Switzerland) – International Sales Manager;
- Samsung Opentide (China) – Consultant;
- Jaguar Land Rover – Technical Analyst/ Engineer, Buyer;
- Citibank (China) – Human Relations;
- Reed – Core Services Business Adviser;
- Nielsen – Market Researcher.

Why choose business and economics at Loughborough?

Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.

Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.

The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.

- Internationally Accredited
The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).

- Career Prospects
Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.

*Source: DLHE

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/management/

Read less
Our Finance and Management programme is designed to fast-track the careers of graduates from non-finance backgrounds who want to work in financial management for commercial and non-commercial organisations. Read more
Our Finance and Management programme is designed to fast-track the careers of graduates from non-finance backgrounds who want to work in financial management for commercial and non-commercial organisations. The programme uses the expertise of our renowned research-active academics to develop your knowledge and analytical skills in finance-relevant fields, and to ensure that you will graduate with essential skills to apply in practical work environments.

You will develop an understanding of business and management by studying across a range of areas, including marketing, HR, accounting, strategic management and in particular, finance. Your financial knowledge and skills will be further developed within accounting and finance modules.

All of our modules combine contemporary case studies with skills-based coursework, ensuring that you will pursue a programme where content is up-to-date, relevant and geared towards helping you achieve your ambitions.

Core study areas include accounting and performance measurement, foundations of corporate finance, human resource management, marketing in the organisation, corporate and wholesale finance, international financial management, financial theory and policy, current issues in finance, financial derivatives, global strategic management, and skills for employability and personal development.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/finance-management/

Programme modules

Semester 1:
Compulsory Modules
- Accounting and Performance Measurement
- Foundations of Corporate Finance
- Human Resource Management
- Marketing Management

Semester 2:
Compulsory Modules
- Business Analysis
- Corporate and Wholesale Finance
- Financial Statement Analysis and Business Valuation
- Financial Theory and Policy

Optional Modules* (choose one)
- Business Economics
- Business Forecasting
- Enterprise Employability and Personal Development
- Enterprise Resource Planning
- International and Cross Cultural Management
- International Business Environment
- Logistics and Supply Chain Management
- Services and Retail Management
- Small Business and Entrepreneurship

* The School reserves the right to vary the list of optional modules.

Summer:
- Current Issues in Finance
- Financial Derivatives
- Strategic Management

Assessment

Modules are assessed by a combination of examinations and assignments.

Careers and further study

Graduates are employed in a wide range of financial, management and accountancy roles.
Example destinations include:
- Bank of America - Operations Analyst;
- Deloitte - Business Analyst; EDF Tax - Tax Analyst;
- Global Visa - Immigration Clerk;
- HSBC - Bank Manager;
- JCB - Buyer; Samsung - Treasury Analyst.

Why choose business and economics at Loughborough?

Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.

Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.

The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.

- Internationally Accredited
The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).

- Career Prospects
Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.

*Source: DLHE

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/finance-management/

Read less
MSc International Business focuses on the links between major business functions and their role in international business and commerce. Read more
MSc International Business focuses on the links between major business functions and their role in international business and commerce. You will develop knowledge of the special requirements for conducting business activities across national boundaries, relevant theories and their application in business. You will also have the opportunity to study at one of our European partner institutions and visit international companies through our integrated Study Abroad programme.

You will develop expertise in core areas of international business, strategic management and business economics. The wide range of elective modules will enable you to develop skills in a specific business function linked to international business (finance, marketing or operations management) or pursue related areas such as entrepreneurship and business sustainability.

Subject guide and modules

Core Modules:
-International Business
-Advanced Topics in International Business
-Strategic Management
-Economic Environment of Business
-Professional Development Programme
-Ethics in Academic Practice

Optional Modules - Choose four modules from the following list, subject to pre-requisites and restrictions on some modules and combinations:
-Intellectual Property Strategy & Management
-Business Finance
-International Finance
-Accounting for Non-Financial Managers
-Strategic Business Sustainability
-People & World Organisations
-Marketing Management
-International Marketing Management
-International Operations
-Strategic Global Outsourcing and Offshoring
-Operations Management
-CSR, Sustainable Development & Public Policy
-Entrepreneurial Strategies
-International Business strategy
-Entrepreneurial & Innovation in Emerging Economies

The programme then concludes with a dissertation project.

In addition to your Aston degree, you will have the opportunity to participate in our international study exchange programme. Studying with one of our partner institutions, the programme will enhance your international experience and communication skills, preparing you for a career in the international business environment.

Learning, teaching and assessment

The taught modules are assessed through a mixture of examinations and coursework. The taught element of the programme is complemented by a substantial piece of research leading to the completion of a dissertation.

Career opportunities

This degree will prepare you for a wide range of careers in businesses and organisations engaged in international activities, including consultancy, business analysis, marketing, business development, sales management, finance and purchasing. Recent graduate positions include:
-Assistant Advisor – Ernst & Young (Zimbabwe)
-Marketing Specialist – Bosch (China)
-Relationship Marketing Professional – IBM (India)
-Senior Analyst – Deutsche Bank (UK)
-Trainee Buyer – Tesco (UK)

Our international alumni ambassadors share their experiences of studying at Aston Business School with students all over the world who consider applying for a course at Aston.

Personal development

You will acquire skills in the following areas:
-Giving presentations
-Team working
-Report writing
-Negotiation
-IT skills

Core modules taught on this MSc will enable you to develop a wide range of business and transferable skills and knowledge demanded by graduate employers. These include:
-Interpreting financial statements covering income, balances and cash flow
-Budgetary control and analysing business costs using Cost Volume Profit and contribution analysis
-Econometric modelling of stochastic trends and performance forecasting
-International HRM including: cross-cultural communication; diversity management; and HR issues in expatriation/repatriation, acquisitions, mergers and joint ventures
-Developing marketing and pricing strategies, plans and marketing mix policies; international promotion strategies and distribution channels
-Internationalisation of production and trade, including: the international product life cycle; forms of international business activity; national competitive strategies; and economic integration
-International sectors, emerging and transition economies, cultural differences, international business strategies and strategic alliances
-Operational planning and management including: product, service and process design; choice of layout and technology; statistical stock control and MRPI
-Strategy processes and techniques including: value chain analysis, ‘make or buy’ decisions; implementing and managing strategic change in an international environment
-Innovation processes, innovation-based strategies and creating competitive advantage through innovation
-Multi-cultural teamwork and presentation skills developed through group-work
-Analytical skills developed through research dissertation

The wide range of elective modules available on this programme enables you to develop skills across a range of business functions including: marketing; HR; finance, investment and business law; operations; and international markets and investments.

Read less
Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. Read more
Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills.

As part of the course, you will have the opportunity to take exams for the Professional Diploma in Digital Marketing and upon successful completion of the exams become a professional member of the Digital Marketing Institute.

Course content

The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice.

A highlight for many students are the study trips and company visits organised throughout the course which provide an opportunity for networking and extending learning in new environments.

Modules

The following modules are indicative of what you will study on this course.

Year-long module
-CONTEMPORARY ISSUES IN MARKETING COMMUNICATIONS

Semester one modules
-BUYER BEHAVIOUR FOR MARKETING COMMUNICATIONS
-MARKETING AND BRAND STRATEGY
-MARKETING AND MEDIA RESEARCH MANAGEMENT
-SUMMER SCHOOL

Semester two modules
-ADVERTISING MANAGEMENT
-DIRECT MARKETING AND SOCIAL MEDIA IN THE DIGITAL AGE
-PROMOTIONAL MARKETING AND EVENT MANAGEMENT
-PUBLIC RELATIONS AND REPUTATION MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS CAMPAIGN PLANNING PROJECT

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

Associated careers

Graduates of the course are employed throughout the world in marketing, media and communications organisations. These include advertising and digital agencies such as Mind Share and J.W.Thompson; media organisations including television, publishing, and Google; and large companies such as Procter and Gamble, and Coca Cola. Our students take up posts such as marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers.

Read less
The Master in Fashion Management aims at shaping and developing the competences of managers capable to understand and play the rules of Fashion. Read more

Overview

The Master in Fashion Management aims at shaping and developing the competences of managers capable to understand and play the rules of Fashion. The Programme follows a cross-field and multicultural approach, matching management and fashion styling, linking knowledge of the product to sensitivity to fashion.

The Master represents a gateway to enter the Fashion world.

The Master in Fashion Management will provide participants with a strong, robust basis of fundamental managerial tools and with the necessary conceptual framework to understand and follow modern fashion languages and trends. Participants will also have the possibility to gain direct experience developing projects on specific topics chosen among the hottest issues in Fashion, and they will have the chance to work together with the most outstanding professionals and the most prestigious fashion brands. A series of meetings with companies’ executives and visits to fashion companies will be a key element of the programme.

The program includes an internship in a company working in the disciplinary field.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language
(IELTS 5.0 academic or equivalent certificate minimum).
The program is addressed to candidates with a curriculum in business, design, liberal arts or human science and who are interested in the world of Fashion and wish to acquire skills and organizational management to begin a career in the Fashion Business.

Job Opportunities

The objective of the Master in Fashion Management is to train professionals capable to blend their creative sensibility with managerial skills. Students attending the course will have the possibility to occupy positions as:

- Marketing Manager
- Brand Manager
- Product Manager
- Business Development Manager
- Communications Manager
- Luxury Industry Consultant

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Fashion Management of Domus Academy. They actively participate in educational programs, workshops and international competitions organized by the department.

The Master program has worked with:

10 Corso Como, Albino, Antonioli, Calvin Klein Collection, Camera Italiana Buyer Moda, Bonaveri, Felice Limosani, Fendi & Maserati, Google Italia, Hogan /Gruppo Tod’s, L.A. Distribuzione, L’Orèal, La Rinascente/Tiziana Cardini, Moncler, Montblanc Germania, Penelope Stores, Pleats Please, Privalia, Red Valentino, Roberto Cavalli, Salvatore Ferragamo, Sergio Tacchini International, Sisley – Fabrica, Slowear, Stone Island, Swarovski Elements, Sonae Sierra, Trussardi, Versace Gioielli, Versus /VJC, Vionnet, Youtube.

For more information please visit http://www.domusacademy.com

Read less

Show 10 15 30 per page



Cookie Policy    X