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Explore the issues facing contemporary businesses, develop your management skills and enhance your qualifications on this postgraduate course. Read more
Explore the issues facing contemporary businesses, develop your management skills and enhance your qualifications on this postgraduate course.

Whether you’re contemplating a career in business or currently working and looking to enhance your qualifications, our MSc Business Management will equip you with the practical skills to advance your career.

Addressing the essentials of modern business, this course has been designed to develop personal and professional skills of independent thinking, critical analysis and reflective learning, opening doors to increased employment opportunities at postgraduate level.

Whether you’re contemplating a career in business or currently working and looking to enhance your qualifications, our MSc Business Management will equip you with the practical skills to advance your career.

Addressing the essentials of modern business, this course has been designed to develop personal and professional skills of independent thinking, critical analysis and reflective learning, opening doors to increased employment opportunities at postgraduate level.

See the website http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Postgraduate-FullTime

What you'll learn

Our course materials are based on real issues faced by contemporary businesses, covering topics ranging from creativity in business to global economics, strategic management and organisational change management.

You’ll learn to creatively address issues such as competition and sustainability and acquire knowledge of the global economic and business environment. You’ll develop leadership and team development skills and an understanding of management and organisational methods. Guest speakers add value to this course, which is updated regularly to reflect current business issues.

You may also choose to introduce a specialism to your course to reflect your area of interest.

This may include:
• Entrepreneurship
• Human Resource Management
• Marketing
• Sales

This is a full-time course splt up into three trimesters. You can choose to start in either January or September. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Recent graduates, continuing students, management practitioners, business professionals, international applicants and aspiring entrepreneurs can all benefit from our MSc Business Management, which is intended to appeal to people of all ages and from a broad spectrum of backgrounds and experience.

Modules

• Sustaining Organisational Performance
• Global Economic Environment and Marketing
• Organisational Change and Management
• Leadership, Strategy and Innovation
• Managing Innovation
• Contemporary Issues in Strategic Management
• Research Methods
• Dissertation

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

MSc Business Management (Banking)

Widen the application of your business management skills to include banking and increase your employment opportunities on this flexible course delivered fully online.

Sharing much of its content with the Global Online MSc Business Management, this course offers you the opportunity to pursue a specialism in banking, opening doors to increased employment opportunities at postgraduate level.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Banking-Postgraduate-Distance-Learning-part-time

MSc Business Management (Entrepreneurship)

Explore the issues facing contemporary businesses, develop your management and entrepreneurial skills on this postgraduate course.

If you aspire to start your own business, combine your MSc Business Management with Entrepreneurship. You’ll learn how to plan new ventures and manage innovation and be equipped with the practical skills and expertise to advance your career.

This course is designed to deliver accessible, creative and flexible postgraduate business education and offer a choice in how, when and where you study - as well as the option to pursue a specialism.

It’s ideally suited to individuals who intend to balance their personal and professional commitments with their studies. This is a fully online course that will build on your existing experience and knowledge and enhance it with contemporary business theory.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Entrepreneurship-Postgraduate-FullTime

MSc Business Management (Events)

Learn about events management, explore the issues facing contemporary businesses and develop the skills to succeed on this flexible course delivered fully online.

You’ll learn about the management of international festivals and events as well as looking at the business events sector worldwide.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Events-Postgraduate-Distance-Learning-part-time

MSc Business Management (Finance)

Enhance your business management skills with a focus on finance and increase your employment opportunities on this flexible course delivered fully online.

By focusing on finance you’ll learn a set of skills and knowledge that will enhance your business and management capabilities, and can also be applied in a range of careers in the financial sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Finance-Postgraduate-Distance-Learning-part-time

MSc Business Management (HRM)

Gain an understanding of business and human resource management theory and develop the skills needed to manage staff effectively.

You’ll gain a sound understanding of business and human resource management (HRM) theory, including the skills needed to successfully manage and motivate staff, real issues faced by contemporary human resource managers, and international HRM.

Website: http://www.napier.ac.uk/en/Courses/MSc---Business-Management-HRM-Postgraduate-FullTime

MSc Business Management (Marketing and Sales)

Explore business management, marketing and sales and gain the knowledge and skills to enhance your employment opportunities on this flexible course delivered fully online.

This dynamic blend of business, marketing and sales will provide you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Marketing-and-Sales-Postgraduate-Distance-Learning-part-time

MSc Business Management (Marketing)

Explore business management and marketing and gain the knowledge and practical skills to advance your career on this postgraduate course.

This dynamic blend of business and marketing will provide you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Marketing-Postgraduate-FullTime

MSc Business Management (Sales)

Explore business management and sales and gain the knowledge and practical skills to advance your career on this postgraduate course.

This dynamic blend of business and sales will provide you with a business education tailored towards employment opportunities in this sector.

Website http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Sales-Postgraduate-FullTime

MSc Business Management (Tourism and Hospitality)

Explore business management with a focus on tourism and hospitality and gain the skills to develop your career on this flexible course delivered fully online.

Covering topics ranging from the management of international business events to contemporary issues in hospitality management, this course provides you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Tourism-and-Hospitality-Postgraduate-Distance-Learning-part-time

MSc Business Management (Project Management)

Enhance your business management skills with a focus on project management on this flexible online course.

Whether you’re contemplating a career in business, or currently working and looking to enhance your qualifications, our Online MSc Business Management (Project Management) will equip you with the practical skills and knowledge you need to succeed.

http://www.napier.ac.uk/courses/msc-business-management-project-management-postgraduate-distance-learning-part-time

MSc Business Management (Logistics and Supply Chains)

Enhance your business management skills with a focus on logistics and supply chains on this flexible online course.

Sharing much of its content with the Online MSc Business Management, this course offers you the opportunity to pursue a specialism in logistics and supply chains, opening doors to increased employment opportunities at postgraduate level.

Careers

In recent years, students have come to our MSc courses with degrees from many different disciplines, and have gone on to build careers in a range of industries in the public, private and voluntary/not-for-profit sectors.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. Read more

Why take this course?

Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. You will explore this dynamic and challenging field to an advanced level.

What will I experience?

On this course you can:

Benefit from advice and interaction with our many professional visiting speakers
Apply live case studies to your coursework through the wide links we have with companies and organisations
Work in teams on the Market2win simulation software gaining invaluable experience of strategic marketing decision-making

What opportunities might it lead to?

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. Those graduating with a mark of 50% or more will be exempted from the Strategic Marketing module in the CIM Level 6 Professional Diploma in Marketing for a period of three year following graduation. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures you have best opportunities for a successful marketing career.

This course aims to enhance your career prospects and prepare you for roles in marketing and marketing-related functions.

Here are some routes our graduates have pursued:

Business development
Direct marketing
Marketing research
Digital marketing
Marketing communications
Sales

Module Details

The MA Marketing course at Portsmouth Business School aims to make you highly employable in the field of marketing. You will develop advanced marketing knowledge and skills and also develop skills in critical appraisal, team working, debating, writing, research and giving presentations.

In the first teaching block you will critically examine the fundamental concepts and practices of marketing. Alongside this you will explore the tools and techniques used by marketing departments in business analysis and research.

In the second teaching block you will interact with senior marketing practitioners and explore contemporary issues in marketing such as digital marketing and the impact of social media, sustainability, crisis management and the relationship between marketing and sales.

Alongside this you will examine how marketers can offer shareholder value by developing customer relationships and managing brands for value, and you will gain invaluable experience of strategic marketing decision-making by using the Market2win simulation software.

The culmination of your Master's course will be either a Dissertation or a Critical Marketing Study.

Here are the units you will study:

Essentials of Marketing: This unit explores the fundamental concepts and practices of marketing, which include:

Business orientations
Macro and micro marketing environments
Segmentation, targeting and positioning
Marketing planning and research
Consumer and organisational behaviour
Tools, media and content
Marketing across borders
Ethics and marketing

Marketing Analysis and Decision: This unit is designed to provide you with a foundation in the tools and techniques used by marketing departments in business analysis and research. It will include:

Business finance for marketing
Marketing metrics
Marketing planning
Marketing information systems
Marketing research
Customer relationship management (CRM)

Contemporary Issues in Marketing: This unit is largely delivered by senior marketing practitioners who will expose you to Contemporary and often controversial issues that organisations are grappling with in the real world. Topics may include:

Digital marketing
Managing innovation
Globalisations of SMEs
Integration of sales and marketing
Sustainability and marketing

Strategic Marketing Management: This unit focuses on the strategic role of marketing in delivering value to stakeholders. You will examine:

Marketing and shareholder value
Customer relationships
Growth strategies
Competing for organisational resources
Managing products and brands for value
Value-based pricing
Innovation

Dissertation: a substantial piece of independent research drawing on secondary and primary data

or

Critical Marketing Study: requiring evaluation of an organisation's marketing activities using secondary sources only.

You will be provided with extensive support in research methods, and a supervisor to guide you, as you complete your Dissertation or Critical Marketing Study.

Programme Assessment

You will experience a range of stimulating teaching methods including tutor-led presentation of material, case study analyses, student presentations, computer-based simulation group work and in-class discussion. You will also be encouraged to read widely and critically evaluate academic and practical materials.

You will be assessed throughout the course by means of coursework assignments and examinations. Here’s how:

Group work
Presentations
Essays
Case study analysis or reports
Closed or open book exams

Student Destinations

This course will provide you with credibility in a highly competitive field and the confidence you will need to obtain the most sought-after roles. In particular, it demonstrates a commitment to marketing and an expertise in the field, immediately enhancing your career prospects.

You will be qualified to enter a wide range of marketing-related jobs. Previous graduates have been successful in securing roles in a variety of organisations, including advertising, financial services, airlines, manufacturing, textiles and market research.

If you are already employed in marketing positions, you will find this course enhances your promotion prospects and provides a stepping stone to more senior positions.

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Whether you're looking for a broad-ranging business degree or the ability to become a specialist in key business discipline, the Master of Business will develop your professional expertise and advance your business career. Read more
Whether you're looking for a broad-ranging business degree or the ability to become a specialist in key business discipline, the Master of Business will develop your professional expertise and advance your business career.

An innovative and industry-focused course, the Master of Business has a strong emphasis personal development, ethics, corporate governance and social responsibility. A key feature of the course is the personal development program which will enhance your leadership and interpersonal skills and transform the way you operate in professional contexts.

The course addresses all facets of business development, and provides a solid foundation for those without business experience. It connects research and practice to make you a stronger communicator and problem-solver, and will broaden your understanding of management and business ethics.

As part of the course you can build your knowledge and extend your expertise in one of the following specialisations:

Business, ethics and society
Commercialisation
Information technology
Law and responsible business
Managing human capital
Marketing
Project management
Quantitative business analysis
Risk management
Supply chain management
Sustainability

The flexible structure of the Master of Business enables you select units that give you a broadly applicable business qualification. Alternatively, you may prefer to choose one of the listed specialisations, effectively tailoring your studies to your particular interest or career aspirations.

The strong reputation of the Master of Business means our graduates are highly sought after, both in Australia and overseas. Graduates of the course pursue careers across the spectrum of business, including roles in human resources, management, marketing, science and commercialisation, project management, risk management or logistics.

Visit the website http://www.study.monash/courses/find-a-course/2016/business-b6005?domestic=true

Overview

Please select a specialisation for more details:

Business, ethics and society

Business, ethics and society investigates and activates the role of business as ethical and social leaders. The specialisation equips students with an understanding of the theoretical foundations and practical issues of internal and external ethical and societal forces that businesses face, respond to and activate. Business, ethics and society especially develops students' critical engagement and leadership capabilities to manage diversity, inclusiveness, and work and life. These capacities are developed within a strong context of ethics and corporate responsibility, and the domestic and international environments in that organisations operate. The specialisation prepares students for active managerial roles within organisations in the private, public and not-for-profit sectors.

Commercialisation

Commercialisation is the process or cycle of introducing a new product or production method into the market. The commercialisation process or cycle can be applied in many different contexts, including: art, design, and architecture; arts and humanities; business and economics; education; engineering; information technology; law; medicine, nursing and health sciences; pharmacy and pharmaceutical sciences; and science and technology. The specialisation provides a comprehensive business-focused setting to help students develop the necessary business and entrepreneurial acumen and commercialisation knowledge to succeed. Commercialisation especially develops students' new venture finance, patenting, innovation, and wealth pathways skills and knowledge. The specialisation prepares students, particularly facilitated by the commercialisation project, for commercialisation and entrepreneurial roles within organisations in the private, public and not-for-profit sectors.

Information technology

The information technology discipline allows students to build upon the core program with six units dealing with current practices and emerging strategies for the application of information technology in business management. Students are introduced to management of the creation, storage, recall and dissemination of business records within organisation-wide frameworks and they will gain a high-level of understanding of the processes of project management. Units are taught by the Faculty of Information Technology.

Law and responsible business

The fortunes of a business can quickly turn around if it does not pay proper attention to the laws that regulate its organisation and activities. The law provides the framework for all aspects of business from the internal management of business organisations to their relationships with clients, consumers and the public. The units in this specialisation provide students with an understanding of the legal framework within which business operates and the fundamental laws that regulate business activities and transactions, with particular emphasis on how legal and social responsibility considerations should impact business decision-making.

Managing human capital

Managing human capital is the recognition of people as valuable contributors, and the systems and operations for investing in people to enhance their contributions. The specialisation equips students with an understanding of the theoretical foundations and practical issues of managing and developing people within an international context. Managing human capital develops students' strategic and operational people management knowledge and skills, particularly for diverse, inclusive, and productive workplaces. This specialisation prepares students for careers in human resource management, industrial relations, consulting, public sector management, and general people management roles.

Marketing

Marketing is a fun, dynamic, complex activity (and discipline) that focuses on providing value to both organisations and consumers. Very simply, marketing is about matching what an organisation has (or can do) with someone who wants it. Marketing is about selling, it is about advertising, but it also so much more. The study and practice of the 'so much more' is what makes marketing so interesting!

In today's dynamic and global business environment, marketing permeates all areas of operations and forms an integral element of business growth and achievement. Highly qualified, innovative and international marketing practitioners, supported by well researched and pertinent marketing knowledge, are increasingly in demand.

Project management

A project is a collection of activities and resources undertaken to achieve planned objectives, which could be defined in terms of time, quality and cost or economic outcomes. Project management is the process of ensuring defined goals are achieved in relation to a project. This specialisation provides graduates with the knowledge, technology and processes employed in project management that allow them to pursue such professional roles in industry and government. This specialisation will provide graduates with an understanding and ability to apply the theories and concepts of project management, and will assist in a variety of roles in industry or government. Graduates will be able to analyse requirements for the management of given projects, identify the applicable methods and develop innovative project management strategies and processes.

Quantitative business analysis

Students will be provided with advanced quantitative skills required to carry out statistical analysis in business, economics and finance. They will also develop skills to report on the findings of their quantitative analysis.

Risk management

Risk is defined by AS/NZS ISO 31000: 2009 as 'the effect of uncertainty on objectives'. The management of risk is an evolving discipline that builds on current knowledge in a diverse range of activities. The risk management specialisation focuses on operational and financial risk in today's commercial world. It provides extended skills in the strategic and process applications of risk management and prepares for the increasingly complex risk management issues faced in many areas of business and government. It prepares graduates for roles that are required to address business, insurance and financial risk. The range of units undertaken will greatly assist those seeking employment in managerial positions where risk management is an expanding field of practice.

Supply chain management

Supply chain management involves the coordination of people, organisations, technologies and processes to ensure optimal supply of products and services. This specialisation develops students' capacity to design and optimise supply chains, and to manage them to achieve strategic business outcomes. Supply chain management enhances students' skills and knowledge in innovation and improvement, business optimisation, services and operations management, and sustainable operations management. The specialisation prepares students for careers in supply chain management roles in the private, public and not-for-profit sectors.

Sustainability

The sustainability specialisation focuses on current practices and emerging strategies for improving corporate sustainability, particularly in social, economic and environmental domains. The units within this specialisation will provide insights into sustainability from the perspectives of governance, ethics and management. This specialisation is suited to those who want to enhance their knowledge and skills in both business and sustainability issues and who seek employment in environmental governance or corporate sustainability management. It will also suit those who want to enable organisational and individual change in support of sustainability.

For more information visit the faculty website - http://www.study.monash/media/links/faculty-websites/business-and-economics

Find out how to apply here - http://www.study.monash/courses/find-a-course/2016/business-b6005?domestic=true#making-the-application

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This course is accredited by the Chartered Institute of Marketing. On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. Read more
This course is accredited by the Chartered Institute of Marketing.

On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. You will work on live case studies and consultancy projects throughout the course, including a marketing research project for an organisation. Along with the theory, you will gain the practical marketing experience that employers are looking for. Additional workshops further improve your career opportunities, through gaining knowledge from experts and by developing key transferable skills. You will gain a good understanding of how these marketing are applied.

See the website http://www.brookes.ac.uk/studying-at-brookes/courses/postgraduate/2015/marketing-january/

Why choose this course?

- Employability: This course helps you develop academically and professionally through professional skills workshops held throughout the course. This enhances your future employment prospects. You will benefit from the Chartered Institute of Marketing (CIM) dual award for a professional diploma. Oxford Brookes is also recognised as an exam centre for the Institute of Direct and Digital Marketing (IDM). You can access the IDM's resources and job website. By focusing on the digital aspects of marketing you will be prepared for a range of careers including customer relationship management and direct marketing.

- Teaching and Learning: Oxford Brookes University Business School offers a great environment for studying Marketing. We have a track record of excellence in teaching, learning and research and you will be supported in your studies and beyond. Oxford Brookes University Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.

- Experiences: Our course is interactive and social. We provide you with the chance to bond with your classmates and get to know your new surroundings. One way in which we do this is through the GPS Oxford Challenge. You will search Oxford for clues and tasks, earning points for completing the challenges on the tablet device, with the winning team announced at the end of the day.

- Oxford Location: Oxford offers everything you could want as a student and more. As one of the world’s great centres of learning, it is a bustling and stunning cosmopolitan city full of history and beautiful buildings. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region. Oxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available.

- Student support: As a student you will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Specialist facilities

Our Business School Postgraduate Centre at Wheatley Campus has a state-of-the-art lecture theatre, well equipped seminar rooms and a postgraduate lounge and private study area.

The Wheatley Campus library provides specialist business resources including 1,000 sets of UK and overseas companies' annual reports, statistics on all aspects of business and management, postgraduate MA, MBA, MSc and PhD theses in marketing and marketing examination papers.

How this course helps you develop

- You will develop an advanced knowledge and critical understanding of the most important and current marketing concepts, approaches and frameworks. Concepts are related to a wide variety of marketing contexts, with an international and multicultural dimension, to develop your ability to apply your learning to their specific circumstances.

- The class discussions, hands-on projects, consulting assignments and guest talks with marketing professionals from a broad range of organisations create an intellectually stimulating environment. You will learn about marketing management in practice, about the latest research developments and about what it takes to succeed in a career in marketing. We provide personalised guidance and access to a large range of workshops and networking opportunities. You can take advantage of the exemptions that the programme carries for the Chartered Institute of Marketing (CIM) professional certification and prepare for the Institute of Direct and Digital
Marketing (IDM) professional certificate.

Careers

- By completing this master's course you will ready for a career in marketing within many different types of organisations, including manufacturing and retailing, service organisations, charities and government.

- You will enhance your career opportunities and be well prepared for a range of roles including marketing manager, product and brand management, market analysis and research, customer relationship and services management, sales and account management, direct marketing, internet marketing, public relations, media and advertising.

- You will be equipped to start your own business.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.

Research highlights

Research areas covered in the department of Marketing include brand management (including brand equity, branded content, brand personality, political branding, brand mapping and place branding), customer engagement and retention strategies, digital marketing strategies, digital economy and social media.

Research in this department is grouped around three clusters: Brand Strategy, Customer Relationship Management and Digital Marketing.

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The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry. Read more
The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry.

Our programme is 12 months long, with two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and a practice track where you will be asked to come up with a solution to an organisation's problem.

The Bath MSc in Marketing differs from many other marketing Masters programmes as it has been designed to:

-Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society.

-Deepen and advance your understanding of core marketing theories and concepts.

-Balance theory with practical application.

-Systematically develop key business skills including group working skills, project management skills and presentation skills.

-Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the world’s top marketing journals and have many years of practical marketing experience between them.

Why the MSc in Marketing?

State-of-the-art thinking:
The programme is unique in spanning the three core elements of marketing today:
-Marketing to Consumers
-Marketing to Businesses and Organisations
-Marketing and Society

Within each of these areas, you will engage with leading academics and have access to their latest thinking.

State-of-the-art practice:
You will gain a wealth of practical knowledge as the Marketing faculty are experienced in market research, advertising, strategic consulting and brand management.

They maintain close links with a wide range of international organisations which allows us to include input from senior industry managers and site visits as part of the programme experience.

Top Careers. Top Employers.
World leading organisations recruit our graduates, here are just some of those who have recruited MSc Marketing students in the recent past:

Accenture
BP
Ernst & Young
GlaxoSmithKline
IBM
KPMG
Mercedes Benz
PWC
Rolls Royce Group
Proctor and Gamble
Siemens
Vodafone

Programme Structure

The MSc degree in Marketing is an intensive full-time programme lasting 12 months. The programme is divided into two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and the practice track. The dissertation allows you to focus on a specific aspect of marketing that is interesting to you, using theory and robust research methods to investigate and generate a much deeper understanding of this area of interest. The practice track allows you take what you have learned about marketing and use this knowledge within your team to come up with a solution for an organisation’s problem.

Semester 1
During the first semester you will study the following five modules:
- Marketing and Society
- Consumer Psychology
- Marketing to Businesses and Organisations
- Strategic Brand Management Independent Research
- Strategic Marketing

Semester 2
During the second semester the modules are:
- Strategic Brand Management
- Advanced Advertising Theory
- E-Marketing
- International Marketing Across Cultures
- Research Methods for Marketing
- Optional Unit: Financial Management for International Business; Principles of CSR; Business in Emerging Markets; Project Management; Business Analytics; New Product Development

Summer period

During the summer period you will be able to choose between two tracks: (1) dissertation track and (2) practice track.

The dissertation track gives you the opportunity to do a piece of substantial work on your own, demonstrating originality, innovation, drive, and determination. The dissertation also enables you to plan and execute your own project, giving you complete choice and flexibility.

The practice track allows you to undertake a number of tasks, both working in teams with other members of your cohort and working individually. The practice track is designed to allow you to apply learned concepts and theories to practical problems and issues, including a management problem which will be presented to you by an organisation. This track also provides opportunities for gaining practical experience in running team projects.

Both tracks allow you to demonstrate critical insight and reflective thinking about business/management/policy issues. The tracks also help develop your written and presentation skills, and your ability to develop effective arguments. All of these attributes are transferable skills relevant to the workplace and your future career.

Teaching & Learning Methods

You will be exposed to a variety of teaching and learning methods that could include: interactive lectures, case studies, seminar presentations and group project work. As this is a Masters level course, we place a significant emphasis on independent, directed, private study that is often conducted in learning sets or groups.

Assessment

A variety of individual and group assessment methods are used throughout the degree including exams, coursework essays, reports and presentations.

Professional Qualifications

The programme carries exemptions from the Chartered Institute of Marketing exams and has links with the Market Research Society and the Institute of Direct Marketing (IDM). All students will be eligible to enter the IDM's National Student Marketing Competition at which Bath has an impressive record.

Career Development Programme

Our expert careers team is dedicated to providing first class careers support exclusively for School of Management MSc students.
We offer a Comprehensive Career Development Programme and provide an individual service by working with you on a one-to-one basis to identify your career goals and help you to plan your job search.

Our Career Development programme is integrated into your MSc timetable and includes;

- An overview of career opportunities in different sectors
- Workshops on the recruitment process including: CVs, cover letters, application forms and interview advice
- Mock interviews and assessment centres
- Opportunities to network with graduate recruiters, sector specialists and alumni
- Guest speakers, company visits and presentations, employer-led skills sessions
- Development of employability skills by participating in company sponsored community projects
- Week-long business immersion week - The Future Business Challenge
- Additional support for international students and those seeking global job opportunities

A highly ranked business school

We have established ourselves as one of Europe’s leading business schools and 2016 marks the 50th Anniversary of the University of Bath, celebrating our past achievements and looking forward.

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) (http://www.bath.ac.uk/management/about/rankings.html#NSS) and 1st for Business & Management (The Complete University Guide 2016) (http://www.thecompleteuniversityguide.co.uk/league-tables/rankings?s=Business+%26+Management+Studies), we are a leading centre for management research - placed 8th in the UK in the latest REF2014 (http://www.bath.ac.uk/management/about/rankings.html#ref) for business and management studies, confirming the world-class standing of our faculty.

Find out about the department here - http://www.bath.ac.uk/management/faculty/

Find out how to apply here - http://www.bath.ac.uk/management/msc-operations-logistics-supply-chain/how-to-apply

Government Loans

A new system of postgraduate loans for Masters courses is being developed for students at English universities. There will be loans of up to £10,000 available for Masters students starting a course in 2016/17. More information is available on the study site (http://www.bath.ac.uk/study/pg/funding/taught/government-loans/index.html) and the government website external website.

Read less
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. Read more
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

The two-year course with advanced practice has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing.

It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.

In the second year of this course you’ll undertake an internship or further consultancy project. The fee for the second year will be much lower because of the amount of time that you’ll be spending in workplace learning.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Learn From The Best

You’ll be taught by experts who posses a real passion for marketing and its digital evolution, including guest lecturers.

The members of staff who deliver this course are recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. The team also has a great track record in preparing Northumbria students for the Institute of Direct and Digital Marketing (IDM) National Student Competition.

Teaching And Assessment

You’ll learn through a mix of lectures, seminars and workshops combining theory with case studies and examples. Guest lectures from visiting professionals will support your learning and industry practitioners will set live project briefs and offer personal feedback.

Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems.

During the second year you’ll undertake an internship or consultancy project for a whole semester. You’ll follow this up with an Applied Management Work Investigation Report that will critically analyse an issue related to your practical experience.

The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented.

You’ll also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies that will be covered as part of your dissertation preparation.

You will have the option to undertake a Masters’ consultancy project as an alternative to the dissertation, which will be discussed during the course.

Module Overview
Year One
BM9706 - Marketing Metrics and Analysis (Core, 20 Credits)
MK9700 - Strategic Marketing in the Digital Era (Core, 20 Credits)
MK9701 - The Digital Customer Journey: Data, Profiling and CRM (Core, 20 Credits)
MK9702 - Digital Campaign Management and Media (Core, 20 Credits)
NX0422 - Dissertation Preparation and Research Methods (Core, 0 Credits)
NX0472 - Developing Global Management Competencies I (Core, 20 Credits)
NX0473 - Developing Global Management Competencies II (Core, 20 Credits)
NX0475 - Academic and Professional Development (Core, 0 Credits)

Year Two
NX0470 - Applied Management Work Investigation (Optional, 60 Credits)
NX0479 - Business Clinic PG Group Consultancy Project (Optional, 60 Credits)
NX0480 - The Newcastle Business School Masters Dissertation (Optional, 60 Credits)
NX9740 - Masters’ Internship (Optional, 60 Credits)

Learning Environment

Newcastle Business School at Northumbria University has an elite, global reputation for delivering some of the best business management education in the UK.

You’ll learn in exceptional facilities that feature everything you need to support your studies, from Harvard-style lecture theatres to a Starbucks coffee shop.

Newcastle Business School attracts students from around the world and this internationally diverse student population will help you expand your global marketing perspectives.

On certain modules, you’ll be taught in a workshop environment where IT will be at the heart of your learning experience and you’ll be encouraged to use technology including business simulations, Prezi and Google Analytics.

Each semester you’ll get the chance to share your views on individual modules, the learning environment and anything else you want to tell us about the course.

Research-Rich Learning

The academic staff involved in this programme have developed a growing reputation for their research work in the digital marketing arena, contributing to leading journals and delivering digital marketing training programmes for major organisations.

Key staff include Richard Gay, an experienced academic with a leading textbook in the digital marketing field and currently researching into multichannel marketing at doctorate level, and Kirk Dodds, a former marketing practitioner who’s currently researching into mobile marketing at doctorate level, included within this is a signature research area into the wider field of digital business.

Newcastle Business School is a vibrant and research-rich business school with a history of applied research and strong engagement with the local economy, public and voluntary sectors.

Your curriculum will feature a mix of research-oriented and research-led content and you’ll be supported to carry out your own research work.

You’ll also develop the skills to independently and collaboratively create new knowledge through independent research, particularly through your dissertation where you’ll learn about the process of knowledge construction.

Give Your Career An Edge

Because this course is designed and delivered in collaboration with leading professionals and geared towards the needs of the digital marketing industry, it offers a real advantage when it comes to securing a great job in the modern marketing arena.

As well as gaining specialist knowledge, you’ll leave with invaluable skills including team working, managing business intelligence and project management, plus a highly developed sense of cultural, emotional and ethical awareness.

You’ll also leave with an impressive, industry-relevant portfolio for future employers.

In the second year of the course you’ll be gaining workplace experience and putting your new learning into practice. You’ll develop a track record of achievement that will help you stand out from other job applicants. We’ll help you find an internship / project that matches your interests and career aspirations, building on Newcastle Business School’s very successful background in placing students.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.

Your Future

This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.

Some employers require completion of a two-year master’s and this course will meet their requirement.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Read less
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. Read more
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

The one-year course has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing.

It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.

The course offers the chance to complete a Masters consultancy project in place of a dissertation, and we’ll discuss that option with you towards the end of your first semester. In the second year of this course you’ll undertake study in another country. Employers often prefer applicants who have a strong international awareness. Our exchange option will increase your experience and it’ll help you stand out from others.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Northumbria University has joined forces with the CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Learn From The Best

You’ll be taught by experts who posses a real passion for marketing and its digital evolution, including guest lecturers.

The members of staff who deliver this course are recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. The team also has a great track record in preparing Northumbria students for the Institute of Direct and Digital Marketing (IDM) National Student Competition.

Teaching And Assessment

You’ll learn through a mix of lectures, seminars and workshops combining theory with case studies and examples. Guest lectures from visiting professionals will support your learning and industry practitioners will set live project briefs and offer personal feedback.

Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems.

You’ll be supported extensively with your personal and professional development, particularly around reflection, self-awareness and group skills and be offered the chance to take part in a residential weekend to build on these. You’ll also get the chance to develop leadership and management skills in both theoretical and real-life settings.

During the second year you’ll spend a whole semester studying in another country. We organise exchanges with universities in Europe, Asia and the Americas, allowing you to take your international experience to another level. You’ll deepen your understanding of relevant topics and there may also be studies related to the language and culture of the host region. On your return you’ll complete your dissertation or consultancy project.

The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented.

You’ll also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies that will be covered as part of your dissertation preparation.

You will have the option to undertake a Masters’ consultancy project as an alternative to the dissertation, which will be discussed during the course.

Module Overview
Year One
BM9706 - Marketing Metrics and Analysis (Core, 20 Credits)
MK9700 - Strategic Marketing in the Digital Era (Core, 20 Credits)
MK9701 - The Digital Customer Journey: Data, Profiling and CRM (Core, 20 Credits)
MK9702 - Digital Campaign Management and Media (Core, 20 Credits)
NX0422 - Dissertation Preparation and Research Methods (Core, 0 Credits)
NX0472 - Developing Global Management Competencies I (Core, 20 Credits)
NX0473 - Developing Global Management Competencies II (Core, 20 Credits)
NX0475 - Academic and Professional Development (Core, 0 Credits)

Year Two
NX0478 - Masters' Study Abroad (Core, 60 Credits)
NX0480 - The Newcastle Business School Masters Dissertation (Optional, 60 Credits)

Learning Environment

Newcastle Business School at Northumbria University has an elite, global reputation for delivering some of the best business management education in the UK.

You’ll learn in exceptional facilities that feature everything you need to support your studies, from Harvard-style lecture theatres to a Starbucks coffee shop.

Newcastle Business School attracts students from around the world and this internationally diverse student population will help you expand your global marketing perspectives.

On certain modules, you’ll be taught in a workshop environment where IT will be at the heart of your learning experience and you’ll be encouraged to use technology including business simulations, Prezi and Google Analytics.

Each semester you’ll get the chance to share your views on individual modules, the learning environment and anything else you want to tell us about the course.

Research-Rich Learning

The academic staff involved in this programme have developed a growing reputation for their research work in the digital marketing arena, contributing to leading journals and delivering digital marketing training programmes for major organisations.

Key staff include Richard Gay, an experienced academic with a leading textbook in the digital marketing field and currently researching into multichannel marketing at doctorate level, and Kirk Dodds, a former marketing practitioner who’s currently researching into mobile marketing at doctorate level, included within this is a signature research area into the wider field of digital business.

Newcastle Business School is a vibrant and research-rich business school with a history of applied research and strong engagement with the local economy, public and voluntary sectors.

Your curriculum will feature a mix of research-oriented and research-led content and you’ll be supported to carry out your own research work.

You’ll also develop the skills to independently and collaboratively create new knowledge through independent research, particularly through your dissertation where you’ll learn about the process of knowledge construction.

Give Your Career An Edge

Because this course is designed and delivered in collaboration with leading professionals and geared towards the needs of the digital marketing industry, it offers a real advantage when it comes to securing a great job in the modern marketing arena.

As well as gaining specialist knowledge, you’ll leave with invaluable skills including team working, managing business intelligence and project management, plus a highly developed sense of cultural, emotional and ethical awareness.

You’ll also leave with an impressive, industry-relevant portfolio for future employers.

In the second year of the course you’ll be extending your international experience and widening your knowledge of business topics. You’ll develop an inter-cultural awareness that will help you stand out from other job applicants. Our network of partners and academic links will make it easier for you to find the right university in the right country to suit your interests and aspirations.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.

Your Future

This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.

Some employers require completion of a two-year master’s and this course will meet their requirement.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

Read less
As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management with Advanced Practice programme is designed to give you an insight into the strategic role of marketing within organisations. Read more
As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management with Advanced Practice programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies. The Advanced Practice element of this programme will enable you to extend your studies to include either an internship, or an applied group consultancy project working with a real organisation on a live business problem, developing valuable work experience and business insight.

This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School was the first in the UK to gain the prestigious AACSB accreditation, an award held by only 1% of business schools globally, reflecting the calibre of our courses and teaching.

Key facts

-Develop a broad understanding of the global business environment
-Specialise in marketing management in the second semester
-Understand the importance of marketing within an international context
-Newcastle Business School is one of only 1% of the world’s business schools to hold the prestigious double AACSB accreditation
-Put your learning in to practice with either an internship or an applied group consultancy project
-Developed for non-business graduates
-Upon graduating, opt to join one of our Professional Pathways programmes, to further build your skills and employability with one of the UK’s leading IT and project management training providers, QA.

What will I study?

The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.

In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.

Following your second semester, you will undertake the Advanced Practice element of this programme which consists of either an internship or an applied group consultancy project where you will work with a real organisation on a live business problem. You will benefit from valuable work experience and develop key business insights.

For those completing an internship, you will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area. You will be able to draw upon your learnings and experience from your internship for this. For those not undertaking an internship, you will complete your consultancy project.

Advanced Practice stage

This stage of your programme offers you the opportunity to secure a 12-15 week internship or complete a group consultancy project, giving you experience of the workplace environment or live business issues, both an excellent way to put your learning in to practice.

This stage of your course takes place between your second and final semester and is one semester (15 weeks) in duration.

The full duration of your programme depends on your start date:
-September start dates: your programme will last up to 22 months. You will have a summer break after Semester 2, and commence your Advanced Practice stage in September.
-January start dates: your programme will run for 16-18 months. There is no summer break included in this programme for those starting in January. Your Advanced Practice stage will commence in September.
-May start dates: your programme will run for 16-18 months. There is no summer break included in this programme for those starting in May. Your Advanced Practice stage will commence in January.

Internships

If you undertake an internship as part of this stage, it may be paid or unpaid, and will last 12-15 weeks. The internship can be sourced by students or the University. We will support you in the application process and equip you with the necessary internship application and selection skills (e.g. CV writing, interview techniques etc). All internships will be approved by the University to ensure that they offer you an appropriate learning experience and working environment. During your internship, you will be allocated an internship tutor who will visit you during your internship and support you in completing the internship assessment.

The module is assessed by a reflective portfolio which is focused on your development via this employment opportunity.

Consultancy project

The alternative consultancy module allows you to work in teams with a business organisation, working on consultancy-based projects on real business scenarios.

How will I be taught and assessed?

This course is taught using a range of methods, including: lectures, seminars, and workshops, where you will develop your understanding of today’s global businesses. You will be expected to engage in further independent study, involving directed and self-directed learning, to further build your knowledge.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.

Significant emphasis is placed on developing your ability to complete a Masters degree. As part of induction you will be made fully familiar with the learning resources and support available to you. There will also be weekly academic support sessions designed to build your confidence and ability as a postgraduate learner. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals across your period of study.

Assessments for this course are based on a mix of assignments, presentations and group work.

Careers and further study

Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.

Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. This additional training is offered to our graduates for free, from our partner, QA and provides you with an excellent opportunity to undertake professional training at the end of your Masters from one of the UK’s leading corporate training providers, further enhancing your professional development and employability skills. Find out more about Professional Pathways and your eligibility. Find out more about the Pathways available and your eligibility - http://london.northumbria.ac.uk/why-northumbria/careers-and-employability/

Modules

Core modules
LD0472 – Developing Global Management Competencies I (20 credits)
LD0474 – Strategic Management for Competitive Advantage (40 credits)
LD0422 – Dissertation Preparation and Research Methods (0 credits)
LD0475 – Academic and Professional Development (0 credits)
LD0473 – Developing Global Management Competencies II (20 credits)
LD4000 – Analysing Buyer Behaviour and Brand Dynamics (20 credits)
LD4003 – Relationship Marketing in a Global Context (20 credits)

For those completing an internship:
Internship (60 credits)
LD0480 – The Newcastle Business School Masters Dissertation (60 credits)

For those not completing an internship:
Business Clinic PG Group Consultancy Project (60 credits)
Applied Management Work Investigation (60 credits)

Read less
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. Read more
This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

The one-year course has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing.

It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.

The course offers the chance to complete a Masters consultancy project in place of a dissertation, and we’ll discuss that option with you towards the end of your first semester. You’ll also have the option to extend your studies by moving over to one of our two-year Digital Marketing MSc courses if you choose to.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Learn From The Best

You’ll be taught by experts who posses a real passion for marketing and its digital evolution, including guest lecturers.

The members of staff who deliver this course are recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. The team also has a great track record in preparing Northumbria students for the Institute of Direct and Digital Marketing (IDM) National Student Competition.

Teaching And Assessment

You’ll learn through a mix of lectures, seminars and workshops combining theory with case studies and examples. Guest lectures from visiting professionals will support your learning and industry practitioners will set live project briefs and offer personal feedback.

Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems.

The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented.

You’ll also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies that will be covered as part of your dissertation preparation.

You will have the option to undertake a Masters’ consultancy project as an alternative to the dissertation, which will be discussed during the course.

Learning Environment

Newcastle Business School at Northumbria University has an elite, global reputation for delivering some of the best business management education in the UK.

You’ll learn in exceptional facilities that feature everything you need to support your studies, from Harvard-style lecture theatres to a Starbucks coffee shop.

Newcastle Business School attracts students from around the world and this internationally diverse student population will help you expand your global marketing perspectives.

On certain modules, you’ll be taught in a workshop environment where IT will be at the heart of your learning experience and you’ll be encouraged to use technology including business simulations, Prezi and Google Analytics.

Each semester you’ll get the chance to share your views on individual modules, the learning environment and anything else you want to tell us about the course.

Research-Rich Learning

The academic staff involved in this programme have developed a growing reputation for their research work in the digital marketing arena, contributing to leading journals and delivering digital marketing training programmes for major organisations.

Key staff include Richard Gay, an experienced academic with a leading textbook in the digital marketing field and currently researching into multichannel marketing at doctorate level, and Kirk Dodds, a former marketing practitioner who’s currently researching into mobile marketing at doctorate level, included within this is a signature research area into the wider field of digital business.

Newcastle Business School is a vibrant and research-rich business school with a history of applied research and strong engagement with the local economy, public and voluntary sectors.

Your curriculum will feature a mix of research-oriented and research-led content and you’ll be supported to carry out your own research work.

You’ll also develop the skills to independently and collaboratively create new knowledge through independent research, particularly through your dissertation where you’ll learn about the process of knowledge construction.

Give Your Career An Edge

Because this course is designed and delivered in collaboration with leading professionals and geared towards the needs of the digital marketing industry, it offers a real advantage when it comes to securing a great job in the modern marketing arena.

As well as gaining specialist knowledge, you’ll leave with invaluable skills including team working, managing business intelligence and project management, plus a highly developed sense of cultural, emotional and ethical awareness.

You’ll also leave with an impressive, industry-relevant portfolio for future employers.

Your Future

This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Read less
Accredited by the Chartered Institute of Marketing (CIM), this course will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research. Read more
Accredited by the Chartered Institute of Marketing (CIM), this course will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research.

This programme will familiarise you with the concepts and tools of marketing communication and its vital role in business enabling you to implement both the tactical and strategic decisions available to the marketing communications manager.

The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed.

See the website http://www.lsbu.ac.uk/courses/course-finder/marketing-communications-msc

Modules

- Integrated marketing communications (20 credits)
- Cross cultural buyer behaviour (20 credits)
- Creative and media strategy (20 credits)
- Emerging issues in marketing communications (10 credits)
- International brand management (20 credits)
- Research methods (20 credits)
- Dissertation 20,000 words (60 credits)

Plus one elective unit (10 credits)
- Public relations
- International marketing
- Social marketing strategy
- Market driven marketing
- Digital and social media

Employability

- Types of careers
Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events. Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably. Salaries for marketing executives in the early stages of their careers generally range from £20,000-£30,000, while marketing professionals with a wealth of experience can earn up to £50,000. (All About Careers).

- Graduate Success
LSBU Marketing graduates are employed in a variety of organisations such as OgilvyOne Worldwide, eSearchVision, Osney Media.

- Alumni connections
Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.

Professional links

Centre of Excellence status is the IoEE’s (Institute of Enterprise and Entrepreneurs) flagship organisational accreditation for organisations that promote and deliver enterprise skills development – and is in recognition of the School’s entrepreneurial culture and leading-edge practice.

Marketing Communications Top-up to MSc

This course is designed to offer students who hold the CIM Level 7 Diploma in Marketing Communications the opportunity to upgrade their qualification to a Masters degree.

The core modules provide the necessary grounding in the marketing communications field. In addition to core marketing modules the course provides specialist modules in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed. A variety of speakers from industry provide insight and evidence of current marketing communications practice.

See the website for the Top-up to MSc - http://www.lsbu.ac.uk/courses/course-finder/marketing-communications-top-up-to-msc

Read less
Description. This degree is designed for graduates wishing to start, or further develop, careers in marketing. Read more
Description

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The programme will prepare students for a career in marketing or in business and management. Students may choose to undertake a dissertation in a business or marketing topic. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.

MA Business and Marketing course structure

Compulsory modules:

Research Methods
This module equips students with knowledge of intermediate and advanced research methods, which they will encounter in other modules and in their dissertations. The module also provides a basis in research methodology for those who may eventually wish to pursue research degrees.

Marketing Strategy
This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Management and Organisational Behaviour
This module provides an integrated analysis of management as an academic discipline, drawing on the work of classical and contemporary writers in the field, and as a practical strategic activity in a dynamic environment of continual change.

Corporate Strategy
This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Human Resource Management
This module develops a critical awareness of the key human resource management issues that arise within organisations. You will examine the theory and practice of human resource management in a variety of organisational settings, including an international dimension.

Marketing Communications
This module will examine the processes by which integrated marketing communications (IMC) programs are planned, developed and executed as well as the influencing factors. Individual communication vehicles included in an Integrated Marketing Communications plan are also explored.

Relationship Marketing
This module builds on the fundamental concepts examined in the Marketing Strategy module by exploring Relationship Marketing theory and practice in a range of global environments and business contexts. Theoretical approaches, integrated with relationship marketing models and analytical tools will be used to develop managerial understanding and competence.

Management Research
This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

Finance for Managers
This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.

Plus Optional modules - choose 3 from:

- Business Planning

- European Business

- Knowledge Management

- International Business

- New Venture Creation


Dissertation - approximately 10,000 words

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As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management with Advanced Practice programme is designed to give you an insight into the strategic role of marketing within organisations. Read more
As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management with Advanced Practice programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies. The Advanced Practice element of this programme will enable you to extend your studies to include either an internship, or an applied group consultancy project working with a real organisation on a live business problem, developing valuable work experience and business insight.

This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School was the first in the UK to gain the prestigious AACSB accreditation, an award held by only 1% of business schools globally, reflecting the calibre of our courses and teaching.

Key facts

-Develop a broad understanding of the global business environment
-Specialise in marketing management in the second semester
-Understand the importance of marketing within an international context
-Newcastle Business School is one of only 1% of the world’s business schools to hold the prestigious double AACSB accreditation
-Put your learning in to practice with either an internship or an applied group consultancy project
-Developed for non-business graduates
-Upon graduating, opt to join one of our Professional Pathways programmes, to further build your skills and employability with one of the UK’s leading IT and project management training providers, QA.

What will I study?

The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.

In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.

Following your second semester, you will undertake the Advanced Practice element of this programme which consists of either an internship or an applied group consultancy project where you will work with a real organisation on a live business problem. You will benefit from valuable work experience and develop key business insights.

For those completing an internship, you will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area. You will be able to draw upon your learnings and experience from your internship for this. For those not undertaking an internship, you will complete your consultancy project.

Advanced Practice stage

This stage of your programme offers you the opportunity to secure a 12-15 week internship or complete a group consultancy project, giving you experience of the workplace environment or live business issues, both an excellent way to put your learning in to practice.

This stage of your course takes place between your second and final semester and is one semester (15 weeks) in duration.

The full duration of your programme depends on your start date:
-September start dates: your programme will last up to 22 months. You will have a summer break after Semester 2, and commence your Advanced Practice stage in September.
-January start dates: your programme will run for 16-18 months. There is no summer break included in this programme for those starting in January. Your Advanced Practice stage will commence in September.
-May start dates: your programme will run for 16-18 months. There is no summer break included in this programme for those starting in May. Your Advanced Practice stage will commence in January.

Internships

If you undertake an internship as part of this stage, it may be paid or unpaid, and will last 12-15 weeks. The internship can be sourced by students or the University. We will support you in the application process and equip you with the necessary internship application and selection skills (e.g. CV writing, interview techniques etc). All internships will be approved by the University to ensure that they offer you an appropriate learning experience and working environment. During your internship, you will be allocated an internship tutor who will visit you during your internship and support you in completing the internship assessment.

The module is assessed by a reflective portfolio which is focused on your development via this employment opportunity.

Consultancy project

The alternative consultancy module allows you to work in teams with a business organisation, working on consultancy-based projects on real business scenarios.

How will I be taught and assessed?

This course is taught using a range of methods, including: lectures, seminars, and workshops, where you will develop your understanding of today’s global businesses. You will be expected to engage in further independent study, involving directed and self-directed learning, to further build your knowledge.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.

Significant emphasis is placed on developing your ability to complete a Masters degree. As part of induction you will be made fully familiar with the learning resources and support available to you. There will also be weekly academic support sessions designed to build your confidence and ability as a postgraduate learner. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals across your period of study.

Assessments for this course are based on a mix of assignments, presentations and group work.

Careers and further study

Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.

Upon successfully completing your course, you will be eligible to join one of our Professional Pathway programmes to continue your professional development and training. Each Pathway is worth a minimum of £3,000 and offered to our graduates for free, from our partner, QA.

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The MBA programmes at Northampton Business School are carefully designed to offer in depth knowledge of all critical business areas and functions. Read more
The MBA programmes at Northampton Business School are carefully designed to offer in depth knowledge of all critical business areas and functions. To succeed in business, you require more than just business skills. The Master of Business Administration is a globally recognised postgraduate qualification for ambitious, motivated graduates.

This unique MBA will suit those that are aspiring business professionals without previous business or management experience but have a clear interest in and passion for Business, Enterprise and Entrepreneurship. This MBA is available to study full time or by distance learning.

Obtaining an MBA at the University of Northampton will support your career progression by developing your critical thinking and research skills which will enhance your business knowledge and understanding. The MBA will teach you the theory of effective management practice and equip you with essential skills, confidence and competence to assist you when you venture into your chosen industry. You will learn to think laterally, challenge convention and offer knowledge based solutions to business issues. You will be able to think and operate differently to your colleagues which is essential in today’s global business arena.

The MBA is great for creating and building your networks. You will study alongside ambitious graduates and have the opportunity to engage with business professionals from a range of organisations, industries and countries exchanging their experiences, insights and best practice. You will join a community of influential tutors, business professionals and MBA alumni. Current staff and past MBA students from this university span the globe and offer extensive, diverse, cross cultural business experiences.

Course content

The programme has been designed to give you a thorough understanding of business and management processes. Your assignments will focus on real-life business and management situations and will develop your strategic thinking and entrepreneurial skills.

The MBA method of teaching is participative, enabling participants to consider issues in an organisation wide or total business context. Skills in analysing business and organisational problems are emphasised, as is the ability to recognise and exploit opportunities. The development of strategies and plans for business or departmental improvement is a major theme.

As you would expect from a postgraduate degree, this programme is demanding in terms of entry, rigour and workload and will require commitment and dedication from participants.

Course modules (16/17)
-Critical Issues in Business
-Management and Organisational Behaviour
-Strategic Marketing
-Managing Operations and the Supply Chain
-Competitive Strategy and Innovation
-Financial Decision Making
-Business Research Project
-International Business Negotiation
-The Entrepreneurship Project
-Organisational Culture and Work Environments (optional work placement module)

Chartered Management Institute (CMI) membership grade

The CMI is the leading management organisation in the UK with a developing reputation across the world. Membership provides significant benefits in networking, access to information and research. Included as part of your course fees, you will receive a CMI Level 7 Diploma and affiliate membership throughout the programme of study and this will continue to be valid for 12 months after graduation. Please note: Only applicable to students studying full time on campus or via distance learning directly through The University of Northampton.

Chartered Institute of Marketing (CIM) Introductory Certificate

The CIM Introductory Certificate provides an internationally recognised qualification in marketing. We provide all the materials necessary to prepare you for this award as part of your course fees. In order to achieve this award, two CIM assessments must be successfully completed in addition to your MBA study.

PRINCE2 Foundation and Practitioner Award

PRINCE2® (Projects in Controlled Environments) is the internationally recognised project management programme. Online learning materials are provided as part of your course fees. Additional PRINCE2 assessment must be successfully completed in addition to your MBA study.

MBA Business Event

Students will have the opportunity to participate in the MBA business event (Brussels in 2014/15) in their first year. The MBA business event is optional and the cost should not exceed £250 for flights and accommodation (If travelling from the UK). Students normally allow an additional £250 for their expenses.

Please Note: Additional fees, over and above your course fees, will be payable for the optional elements, for example for travel and accommodation for the Business Event or by the examination or membership bodies for membership and assessments associated with the qualifications.

Work Experience Opportunities

As a full time, on campus student, you can elect to participate in a Work Placement – completing the module Organisational Culture and Work Environments, instead of Business research (consultancy project). These placements can enable you to develop your skills and knowledge in a work environment, with the aim to give you an advantage over the competition for jobs and scholarships after you graduate.

Your placement would last between six and 12 months, and be appropriate to the level of study and you should also be paid. We will support you in finding and securing a placement opportunity, however it must be noted that placements are highly competitive and there is no guarantee of a placement offer being made by an employer.

Whilst on a work placement you will attend two full-day workshops held at the university, and complete a research project based on the organisation in which you are working.

If you think a work placement is not for you, or are unable to secure a placement within the first nine months of the programme, then you will be automatically transferred to our Business Research (Consultancy) Project module to gain the required credits to complete the MBA. The Business Research (Consultancy) Project module will be taught in three full day intensive workshops and supported with one to one supervision. You will have approximately three months to work on your project and will complete your MBA programme within 12 months. You will also have the opportunity to develop your skills through the taught employability skills programme, where you will be given opportunities for one-to-one support and guidance for professional and career development.

Schedule
The length of study for this course is one year for those that are studying full time. Students that are taking this course part-time or through distance learning can expect the course duration to be two years.

The programme is completed by full-time study on Park campus at Northampton Business School. Normally, you will complete two semesters of 14 weeks, with between 12 and 15 hours per week in the classroom with your tutors and fellow students. You will be expected to engage in significant additional study, around 20-25 hours per week in self-directed study, learning and networking and attending additional workshops to support your achievement of the professional body memberships and awards. The full-time programme normally runs twice a year with September and January starts.

Assessments

The programme is highly enterprise and business focused with an emphasis on real life business situations and problems. As such it has a mixture of assessment involving practical work, presentations, essays, reports and case studies and examinations.

Facilities and Special Features

Our programmes combine all of the study of critical business areas and leadership skills with the extra value of additional recognition, qualifications and activities. We offer a unique combination of opportunities including:
-Extensive online materials to support your studies
-Chartered Management Institute (CMI) Level 7 Diploma and affiliate membership throughout the programme of study and 12 months after graduation*
-MBA business event **(in 2015 a three day business networking trip to Brussels)
-Chartered Institute of Marketing (CIM) Introductory Certificate***
-PRINCE2 Foundation and Practitioner Award***

*Only applicable to students studying full time on campus or via distance learning directly through The University of Northampton.
**Optional – not included in course fees.
***Optional – membership and/or examination fees not included as part of course fees.

Read less
As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. Read more
As part of our popular range of ‘Business with’ Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies.

This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School was the first in the UK to gain the prestigious AACSB accreditation, an award held by only 1% of business schools globally, reflecting the calibre of our courses and teaching.

Key facts

-Develop a broad understanding of the global business environment
-Specialise in marketing management in the second semester
-Understand the importance of marketing within an international context
-Newcastle Business School is one of only 1% of the world’s business schools to hold the prestigious double AACSB accreditation
-Developed for non-business graduates
-Also available as MSc Business with Marketing Management with Advanced Practice
-Upon graduating, opt to join one of our Professional Pathways programmes, to further build your skills and employability with one of the UK’s leading IT and project management training providers, QA.

What will I study?

The programme is designed around a set of modules that are common to all our ‘Business with’ Masters pathways. These modules cover general business functions, strategic management and organisational analysis, developing your strategic awareness, leadership potential and understanding of the theory and practice of international business. In the second semester you will be given the opportunity to specialise in Marketing Management.

In the second semester you will build an understanding of the role of relationship marketing, and by doing so, recognise the importance of customer retention and the internal customer. You will also learn about the marketing processes within the context of a globalised world, with an understanding of the business implications. Throughout the course, you can develop an appreciation of the varying approaches to marketing for organisations working within a dynamic global environment and the effect these challenges place upon marketing planning in an international context.

You will also undertake a dissertation in a marketing context, supported by an academic supervisor with relevant expertise from this subject area.

There is also an internship opportunity for an additional fee of £595, payable to our internship provider. Alternatively, if you would like to include a work placement during your programme, this is included in our MSc Business with Marketing Management with Advanced Practice. The work placement may be paid or unpaid.

How will I be taught and assessed?

This course is taught using a range of methods, including: lectures, seminars, and workshops, where you will develop your understanding of today’s global businesses.

Assessments for this course are based on a mix of assignments, presentations and group work.

Careers and further study

Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses.

Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. This additional training is offered to our graduates for free, from our partner, QA and provides you with an excellent opportunity to undertake professional training at the end of your Masters from one of the UK’s leading corporate training providers, further enhancing your professional development and employability skills. Find out more about Professional Pathways and your eligibility. Find out more about the Pathways available and your eligibility - http://london.northumbria.ac.uk/why-northumbria/careers-and-employability/

Modules

All modules are core.

LD0472 – Developing Global Management Competencies I (20 credits)
LD0474 – Strategic Management for Competitive Advantage (40 credits)
LD0422 – Dissertation Preparation and Research Methods (0 credits)
LD0475 – Academic and Professional Development (0 credits)
LD0473 – Developing Global Management Competencies II (20 credits)
LD4000 – Analysing Buyer Behaviour and Brand Dynamics (20 credits)
LD4003 – Relationship Marketing in a Global Context (20 credits)
LD0480 – The Newcastle Business School Masters Dissertation (60 credits)

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This MSc Business Management course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation. Read more
This MSc Business Management course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation.

On this MSc Business Management course you will learn to identify, analyse and evaluate a range of business related issues. You will develop suitable responses to these problems and be able to select the most appropriate course of action.

The specialist pathways allow you to focus your studies in a particular area of Business Management. If you start in September you can choose from one of four areas: Entrepreneurship, Marketing, Human Resource Management or Economics. If you start in January you can focus your studies on one of three areas: Entrepreneurship, Marketing or Corporate Social Responsibility.

See the website http://www.brookes.ac.uk/courses/postgraduate/business-management/

Why choose this course?

- Employability: You will develop the skills, knowledge and ability to work in a multicultural environment. Our graduates go on to successful international careers with a range of commercial and not-for-profit organisations. Upon graduating you will be eligible for Chartered Management status from the Chartered Management Institute (CMI), the hallmark of any professional manager. We emphasise developing your CV and interview skills through the support of our Careers Centre.

- Opportunities: We provide you with new experiences and the chance to really interact with industry. You will be invited on a trip to Boston, USA. Here you will meet company executives, go on study tours, as well as a lot of sightseeing!

- Teaching and Learning: Oxford Brookes University Business School offers a great environment for studying Business Management. We have a track record of excellence in teaching, learning and research and you will be supported in your studies and beyond. Oxford Brookes University Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.

- Student support: As a student you will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.

- Oxford Location: Oxford offers everything you could want as a student and more. As one of the world's great centres of learning, it is a bustling and stunning cosmopolitan city full of history and beautiful buildings. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region. Oxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available.

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured group assignments.

Teaching staff at the Business School are researchers and/or from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Each module is assessed individually, generally on the quality of written or visual presentation work, and to some extent on verbal presentations. Assessment methods may include reports, seminar papers, formal written examinations, in-class tests, project work, visual and verbal presentations, workshops, simulations, oral exams (viva) and practical exercises. The majority of assessments are based on individual assignments, but there is some assessed group work.

Specialist facilities

The Business School Postgraduate Centre has a state-of-the-art lecture theatre, well equipped seminar rooms and a postgraduate lounge and private study area.

The Wheatley Campus library provides specialist business resources including more than 1,000 sets of UK and overseas companies' annual reports, statistics on all aspects of business and management, postgraduate MA, MBA, MSc and PhD theses in business and management and examination papers.

Field trips

By listening to our students and recognising the need for practice-oriented business and management education, we have introduced new ways to engage with companies from the public and the non-profit sector. You will have the opportunity to visit various company sites organised through our extensive network of corporate contacts and the Chartered Management Institute. We also host a number of guest speakers throughout the year who bring their business and management experience and expertise to the classroom.

We also offer the International Business in Practice - Study Trip. The purpose of this Study Trip Module is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

Field trips are optional and may incur a cost.

How this course helps you develop

You will develop advanced level knowledge of organisations, their management and the environment in which they operate through:
- Learning about contemporary business/management issues at both micro and macro levels

- Undertaking an integrated, multi-disciplinary approach to business problem solving

- The business experience of teaching staff. Many academics undertake consultancy work in commercial and non-commercial organisations and visiting guest speakers contribute to modules and extra-curricular activities

- Various company visits are organised, e.g. ASDA distribution centre in Didcot and BMW in Oxford

- The accreditation of this course by the CMI. This enables our students to be in closer contact with the local branch of CMI and take part in their events, lectures and company visits.

You will develop the ability to apply your knowledge and understanding of business and management to complex issues by:
- Being encouraged to critically review (both individually and through group activities) real-world cases

- Your involvement in group work with an international group of students. This provides you with different and interesting perspectives on the world, enhancing your business and management knowledge

- Being encouraged to integrate knowledge and understanding across the modules, mirroring the complexities of decision making across the functional units of an organisation

- Taking a professional business-like approach to your studies, providing oral and written presentations to a high standard.

You will develop an understanding and gain experience of global business issues through:
- Being encouraged to appreciate that decision making must be informed from a variety of stakeholder perspectives of a national, international and inter-cultural nature

- Taking the International Business In Practice: Study Trip module. This gives you a hands-on, intensive experience. You will explore the impact of the national and international business environment upon business decision making, being aware of the different cultural perspectives that operate to inform ideas and issues.

You will develop an understanding of responsible risk management and sustainable value creation on the basis of the environmental, social and governance impacts of business through:
- Being encouraged to critically evaluate evidence drawn from a wide variety of sources being mindful of bias and subjectivity

- Being guided to demonstrate increasing competence in self-management, communication, team working and problem solving.

You will gain lifelong learning and personal development by:
- Developing as an independent learner with the ability to diagnose, plan and implement personal learning objectives

- Exploring the world you inhabit, not just from the specific discipline of business. Increasingly other disciplines influence and impact upon business and management decision making

- Taking the Personal Development and Leadership module which helps you develop your skills of reflection

- Engaging with our alumni association, which provides a framework for you to stay in touch with your network well beyond the course.

Careers

You will graduate with highly relevant knowledge as well as practical experiences on how to manage different functional units in organisations.

Many of our graduates find managerial positions at a wide range of organisations, including companies producing fast moving commercial goods, airlines, financial institutions, retail giants and charities.

Examples of these employers include: Deutsche Telekom, Deloitte, Oxfam, BASF Group, Kautex Unipart, Raiffeisen Bank, Revolution Insurance, American Business Conferences, Consilio Global.

Research highlights

Research within the department of Business and Management brings together corporate strategy, competitive strategy, growth strategies, global business, international trade and foreign direct investment with subjects that focus on leadership, culture, motivation, practices, strategic human resource management and the management of the globalisation process.

Research areas and clusters

Research in this department is grouped around two clusters: International Strategy, Entrepreneurship, Innovation and Operations and Critical Management Studies.

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