The MSc Sports Business Management is designed to enable students to make a significant contribution to the dynamic and complex global sports industry. The course will develop and enhance students’ business management knowledge and skills in areas such as marketing, HRM, finance and enterprise, strategy and economics. It is completely taught within the sport context by staff with sport management and consultancy experience. Graduates of the programme have gone on to work for a range of UK and international sports organisations including: leisure trusts, local authorities, consultancies, commercial sport providers, sports governing bodies and professional sports clubs. A strong philosophy of the MSc is to be intellectually and academically stimulating but clearly focused on the vocational needs of the industry, generating practitioners who can challenge and develop existing practices. The course is suitable for existing sports professionals and those with an appropriate undergraduate qualification who aspire to a career in sport business management.
The School of Sport and Wellbeing has strong links with a large number of sports organisations, including professional sports teams and public and private sector sports providers. We regularly invite in guest speakers from industry to speak to students within the modules on this course. This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. For example, we have had guest lectures given by representatives of The Premier League. The Football League, Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council.
The course team are currently working with the Chartered Institute for the Management of Sport and Physical Activity as part of their consultation on accreditation of HE courses.
The teaching and learning environment will be interactive and challenging. It is organised to ensure that key concepts, theories and, where appropriate, practices relevant to business and management in the sports industry form a central role in the student’s learning. Throughout the programme students will engage in a range of learning activities including lectures, seminars, debates, case studies, presentations and group work.
The staff on the programme are friendly and supportive and they also have considerable experience, both within higher education and working in the sports industry. This means that learning is stimulating, creative and challenging.
Assessment on each of the modules is designed to maximise the students’ learning in relation to both subject-specific knowledge and understanding and wider skills, including communication, problem solving and teamwork. Assessment types include reports, consultancy projects, essays, oral and multimedia presentations, debates and a dissertation.
An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports marketing and business management project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor. The Consultancy Project offers students the opportunity to apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context. Previous students have worked on projects with a range of sports organisations, including professional sports teams, facilities, local authority and private sector providers and grassroots sports clubs.
The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers.
MSc Business Management is designed to prepare you for a wide range of careers in business and management and is particularly suited to those with little or no work experience since graduation.
This course aims to provide a rigorous postgraduate business and management education, which will help you become an effective professional or manager, giving you a thorough understanding of management techniques, marketing, accounting and finance, human resource management, strategic management, the business environment and cultural and ethical issues.
As part of MSc Business and Management you will also undertake your own postgraduate research work on a business and management topic, relevant to your interests or future career plans.
The programme reflects the University's commitment to active education and involves you in a challenging and participative range of learning processes right from day one.
Whilst each module has its own particular flavour and approach, all modules within the programme operate within a number of general principles - each will use an approach designed to support and sustain the acquisition, analysis and consideration of Business Management concepts and theories through lectures and seminars; the application of such concepts and theories to personal and organisational settings through case studies and projects; the analysis of live issues and problems using up-to-date materials from the media and research studies, and finally, to learn from the experiences of the students on the Programme itself, who will undoubtedly come from a wide range of countries and cultures.
Within each module the assessment methods are designed to contribute to your continuing development - giving feedback on a regular basis, identifying opportunities for improvement, and providing periodic evaluations of progress.
This is a full-time Master’s degree that prepares you for a very wide range of careers in business and management.
This intensive 12 month programme offers you a range of key benefits, each of which will contribute to your development into an effective professional or manager working in a business management context:
-Apply the latest thinking on business management to the analysis of the key problems being experienced by the world's major businesses
-Possess a thorough understanding of management, marketing, accounting and finance, human resource. management, strategic management, business environment, change management, cross-cultural management and business and management ethics
-Sharpen your team-working and leadership skills
-Develop the research skills necessary to tackle management problems, issues and learning
-Undertake your own postgraduate research work into a topic within the field of business management that has interest and relevance to your future career
Finally, during Semesters 2 and 3 you have the opportunity to complete a Masters dissertation which will involve you in planning and implementing a research study on an approved topic within the area of business management. This provides an ideal opportunity to personalise your study programme reflecting your own interests and career aspirations.