Given the ever-increasing volume of data that businesses have access to today, there is a demand for employees who have computational and analytical skills and who can help inform business decisions to increase efficiency and ultimately build a competitive edge. Our Masters in Business Analytics has been developed with just that in mind and aims to train students to understand the variety of business environments as well as importance and relevance of decision problems facing organisations and ways of solving these using a variety of techniques.
Students will learn how to apply descriptive, predictive, and prescriptive analytics of big data concepts and techniques to generate valuable insight that can assist with decision making. Last, but not least, the Masters will provide students with hands-on experience in applying these concepts and using these techniques and most of the popular analytics software through their projects including industry projects. In sum, the programme aims to equip students with the skills required to interpret, conceptualise and convert Big Data into useful information and thus enabling students to make better informed decisions as future business managers.
All students attend and complete four core courses in Semester 1 and four option courses in Semester 2. The programme concludes with a 60-credit Dissertation.
General Educational aims are to:
Specific Educational aims are to:
It is anticipated that the demand for data analytics employees will continue and indeed grow as analytics is viewed as a key competitive resource by many companies. If market forecasts are anything to go by then the worldwide revenues for big data and business analytics will grow from $130.1 billion in 2016 to more than $203 billion in 2020 (Source: IDC). This will inevitably lead to further growth of the market for employees in the area of data analytics.
The new MSc in Business Analytics will offer students from a range of degree backgrounds the opportunity to equip themselves with an artillery of concepts, methods and applications of business analytics along with hands-on and practical experience in applying them to industry projects in different business settings. It is not just about being able to analyse and digest the data available but to then translate this into effective decision-making. In sum, we expect the new programme to open a range of career pathways in analytics for our graduates including business consultants, business analysts, business intelligence & analytics consultants, metrics & analytics specialists, analytics associates, data analysts, solution architects, business process analysts, management consulting associates, and operational research consultants.
Businesses are increasingly collecting large amounts of information about their customers and activities. This ‘big data’ is big news with the media, businesses and government as they consider how to use this mass of information in a meaningful way.
Analysts use their expertise to make sense of this information and interpret it, enabling evidence-based business decisions. As a result, they’re in high demand with employers in every sector.
This programme gives you an insight into business analytics and explores how organisations can exploit the big data revolution. You’ll develop decision-oriented, quantitative analytical skills in a management context, and learn to sift intelligence from the growing volume and variety of data collected on many aspects of life.
Combining theoretical concepts with practical application, you’ll develop a unique mix of quantitative and behavioural skills relevant to data analyses, effective decision-making and management.
You’ll be taught by internationally recognised academics and business practitioners from our Centre for Decision Research, who are actively engaged in the latest research, advising businesses, governments and international bodies. They share this expertise and knowledge with you in the classroom.
With the Leeds Institute for Data Analytics on campus, the University of Leeds has a growing wealth of expertise and resources in data sciences.
This programme will build your knowledge and understanding of how business analytics can provide evidence to support management decision-making. You’ll learn how to use different evidence-based approaches to make effective decisions, developing your skills in quantitative analysis.
You’ll consider advanced techniques such as forecasting and have the opportunity to apply your decision-making skills to real-life business and management scenarios. With the support of leading researchers in this constantly shifting landscape, you’ll also gain an understanding of research methods.
A range of optional modules allows you to gain specialist knowledge that suits your interests or career plans.
The course culminates in a 12,000 word dissertation or project, enabling you to apply your learning to a topic of your choice. This is an opportunity to explore the very latest insights with the support of an academic who shares your passion and interest.
You’ll take eight compulsory modules including your dissertation.
You'll also choose another three optional modules.
We use a variety of teaching and learning methods to help you make the most of your studies. These will include lectures, seminars, workshops, online learning, computer classes and tutorials.
Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
Graduates of the MSc Business Analytics and Decision Sciences can expect to have the quantitative skills to analyse complex business information, and use the resulting intelligence to inform business decisions.
You will be ideally placed to pursue a career in analytics and decision making, general and specialist management roles in a range of industries, or as business or market analysts.
Employers in both private and public sectors are actively seeking graduates with these skills, and trends show that the career opportunities are fast increasing. The role of the data scientist was described as the 'Sexiest Job of the 21st Century' by the Harvard Business Review.
Demand for experts in business analytics is growing rapidly and the University of Leeds is at the forefront of developments in this area.
Read more about Business Analytics at Leeds.
Links with industry
Students have the opportunity to develop leadership skills as part of our Leaders in Residence initiative which gives management students the opportunity to engage with senior figures from the world of business. This is a rare opportunity where successful and established business people will help you connect the theory of your course to real world practice, and offer their advice for career success.
You will be able to connect with leaders from a range of firms including major manufacturers and retailers, charity chief executives, entrepreneurs and directors of companies large and small, through structured meetings and events. This typically includes workshops, social events, guest lectures and professional skills development.
We help you to achieve your career ambitions by providing professional development support as part of the course. You benefit from our professional development tutor, who will work with you to develop the important professional skills that employers value.
Read more about our careers and professional development support.
The Careers Centre also provides a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate.
Business Analytics is the intersection of management science and machine learning in real world applications.
It offers new potential to improve financial performance, strategic management and operational efficiency.
Business Analytics is an increasingly critical component in preparing organizations to solve 21st-century business challenges and support data driven decision making.
Our MSc Business Analytics programme is a one year, full-time programme consisting of 6 core modules, and 2 elective modules from a choice of 7 elective modules.
The core modules are conducted via lectures, tutorials, and computer laboratory sessions. Students undertake the dissertation project in Business Analytics in collaboration with one of our international industrial partners.
Graduates of the programme will have gained the necessary skills and knowledge in a range of fields, including business operation, database, statistics, informatics, data analytics, machine learning and big data technologies in real-world business contexts.
Applicants for this programme are required to have at least a second class honours in the first division or international equivalent in any discipline, including business and management, and at least 10 credits equivalent value with significant mathematical/statistical content (However, this course is not suitable for students who have previously studied a significant amount of business analytics).
Our learning environment is highly interactive and innovative with student-centred learning activities.
Other than examinations, our students will be assessed via essays writing, practical exercises, group and individual projects, and oral presentations.
The dissertation focuses on developing students’ skills in applying analytic techniques, communicating and solving the data analytics problem.
The area of business analytics is growing in financial sectors, customer services, enterprise optimization, and consumer marketing.
When our students graduate, they will be able to:
What are the potential careers of our graduates?
The Big Data in Business pathway will provide you with the knowledge and skills to understand and direct the strategic use of the vast amounts of information being generated by businesses today.
Our students learn to develop a strategic approach to managing Big Data in business, through the analysis of business problems as well as understanding different approaches to business intelligence. Through this, they are able to create usable business intelligence to create competitive advantage for their organisation.
After you’ve graduated
Our graduates have will leave us with the knowledge and skills necessary to analyse and manage Big Data to benefit business in a variety of sectors.
Not sure which pathway to choose from 3 choices? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.
In addition students must choose two optional module from the list below.
Please note there is no guarantee that in any one year all modules will be available.
A holistic approach
Effective leadership requires more than first-class business acumen. It also requires a degree of self-awareness and sensitivity. Henley is renowned for its well-researched, professional approach to this aspect of business education and all our postgraduate programmes examine this aspect of leadership - helping to create emotionally intelligent graduates who can be fully effective in their chosen careers.
How you will learn
Henley Business School enjoys a strong reputation for the practical application of business ideas and concepts, underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders, a thread that runs through all of our Masters programmes.
Our postgraduate masters programmes feature a mix of core and optional modules, allowing you to tailor your degree towards your individual personal development needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This stimulating mix of lectures and interactive tutorials provides you with the opportunity to discuss and explore the subject material in depth with your lecturers and fellow students. You will be introduced to the latest thinking and research findings and be able to challenge some of those that have created it. You will also explore real-world issues and tackle current business challenges, and interact with guest lectures and speakers from industry, giving you the opportunity to test, extend and refine your knowledge and skills.
How we assess you
You will learn and be assessed through a wide variety of teaching methods which vary depending on your chosen Masters programme. These include online materials and multimedia content, guest lectures, individual and group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.
On average examinations form around 70% of the assessed work with the remaining 30% coming from coursework, including a written dissertation or project depending on your chosen programme. The exam period falls between April and June in the summer term, with students taking an average of 5 or 6 exams. Graduation normally takes place in December.
While postgraduate students are self-motivated and determined individuals, study at this level can present additional pressures which we take seriously. Lecturers are available to discuss the content of each module and your personal tutor can meet with you regularly to discuss any additional issues. Full-time support staff are also available to help with any questions or issues that may arise during your time at Henley
Each pathway of our MSc Information Management is designed to give a rigorous academic understanding of real-life and current business issues. Graduates of the Big Data in Business pathway will be equipped to develop strategies to manage Big Data. These skills are much in demand, in a variety of fields.
A number of our students join our PhD programmes each year.
Students who pass the module – Business Domain and Requirements Analysis with a mark of 60 or above will be eligible for the British Computer Society Professional Certificate in Business Analysis Practice.