This innovative Masters programme, accredited by the University of Reading and approved by the Chinese Ministry of Education, is delivered in Beijing in collaboration with the Beijing Institute of Technology.
This programme provides students with a unique opportunity to study the two popular disciplines of business and information management in Beijing. Students will be taught by academic staff from Henley Business School, supported by academic staff from Beijing Institute of Technology. Students will learn scientific principles and approaches for gathering, processing and utilising information within businesses. With the theoretical and practical knowledge acquired from this programme, graduates should be capable of providing the right information to the right people for the right purpose within information intensive enterprises.
This programme is suitable for those wanting a career in information management or a career that combines business knowledge and ICT, such as business analyst, systems analyst, consultant, IT project manager, etc. It provides an understanding of the strategic deployment of technologies and methods to support operations and decision-making, vital in this world of fast-changing technologies. It also prepares students for PhD programmes relating to information systems.
‘I now understand business in a different way, structurally and systematically, which has helped me develop my career as a strategy consultant. The practice during class was fun and dynamic.’ Daniel Chi, Strategy Consultant.
Successful completion of the optional module Business Domain and Requirements Analysis can lead to the BCS Professional Certificate in Business Analysis Practice.
This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.
Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.
This practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.
Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.
On graduating from your MSc in Marketing and Business Analysis, you will be able to:
Define, explain and apply the key terms, concepts and theories in marketing and business analysis.
Critically evaluate analytical tools and frameworks used in marketing and business analysis.
Discuss the challenges facing marketing decision-makers in modern organisations.
Collect, analyse and synthesise a range of information sources to inform discussion on topical issues in marketing and business analysis.
Explain, apply and evaluate qualitative and quantitative approaches to marketing and business analysis problems.