This course will enable you to analyse the marketing context in which international brands operate. You will learn how to apply marketing concepts to different contexts, including non-traditional organisations, non-profit entities and the public sector. You will also be exposed to research relating to contemporary issues in marketing.
This MA combines modules on finance, human resources, marketing and the business environment to provide you with a thorough understanding of international management and marketing.
This course will provide you with internationally applicable business skills, particularly in marketing, which have become essential for business leaders in the current market. You will spend time studying contemporary issues in marketing and have the opportunity to explore the contribution that branding makes towards organisational goals in international and global contexts, as well as locally.
During this course you will develop your understanding of the theory and practice of different research methods, both quantitative and qualitative, in business. You will learn to assess how the external business environment will affect your business, and develop strategies for responding to this. You will also cover the key theories that underpin the financial operations of international organisations.
The business environment is very much international these days, which makes global and inter cultural working a reality. Businesses need to be effective at managing people from an international perspective, and during this course you will look at organisational behaviour and human resources management with a focus on the continuous change and the increasing globalisation of business and management practice.
You will spend time looking at contemporary issues in marketing including ethics, retail store atmospherics, marketing online, and branding places and causes.
As an MSc student, you will be required to complete a dissertation which will allow you to apply all the understanding, knowledge, analytical and conceptual tools that you have gained from your modules.
Students will also have the option to take a module of their choice which might focus on brands and brand management, managing a diverse workforce or project management.
Compulsory module for MSc students only
A generalist career in international organisations, more specialist employment in the finance, marketing and HRM sectors globally and further academic studies e.g. a PhD on an International Management topic.
The MSc in International Business Economics enables you to study a combination of business and economic subjects. You will develop the ability to understand causal relationships between various economic variables, critically evaluate the strategic decision-making process in business, and have an insight into global business policy issues.
This course aims to provide you with the quantitative and economic analysis skills to understand underlying economic principles and gain insight into the way institutions and business practices operate in an international context.
There are excellent employment prospects for economists with these skills in business and finance, government agencies and management consultancy.
This MSc is based on the completion of compulsory modules and a range of optional modules. The choice is made in consultation with the Programme Director and in accordance with the rules laid down for the award.
Please see the course structure chart for more information.
You should choose one of the following three alternative options:
Learning methods include lectures, directed reading, workshops, seminars, and practical and project work. Some modules include group work and teamwork activities.
Each module is assessed individually, generally on the quality of written or visual presentation work, and to some extent on verbal presentations.
Assessment methods may include reports, seminar papers, formal written examinations, in-class tests, project work, visual and verbal presentations, workshops, simulations, and practical exercises. The majority of assessments are based on individual assignments but there is some assessed group work.
We're investing over £30m to create a modern teaching and learning facilities and creating a new home at Headington for the Oxford Brookes Business School.
Set to be complete in 2017, you'll see:
Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.
We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.
Attendance is compulsory. Modules run from Monday to Friday.
The majors not only deepen the knowledge but also broaden it and offer insight into the selected management domain. In your Master's thesis you will carry out scientific research into a business-relevant or economic subject. The Master's thesis is the conclusion of your degree course. It gives you the opportunity to display your analytical attitude as well as your ability to synthesise and your oral and written communication skills.
1. INTERNATIONAL BUSINESS MANAGEMENT
The programme provides you with an overview of the many different aspects of management of organisations and companies. Are you planning on launching an international business career? Are you eager to work for a company or an organisation that operates on an international scale? Do you like international (strategic) management, international strategic decision making, international marketing, entrepreneurship, business processes and operations? The IBM major is tailored to students seeking a business-oriented, hands-on, critical, and problem-oriented approach to education. Students are challenged to study and work in a multicultural team.
2. BUSINESS INFORMATION MANAGEMENT
For students with a strong interest in the general operation of industrial processes and the related information technology they require. Business information managers lead IT projects and supervise new IT systems. In the world of ICT, three things matter most: the right information shared in the right place with the right people. Students in the BIM major have an eye for both the overall picture and specific details. They have strong social skills, and excel at building bridges between users, managers and technical ICT experts. These are precisely the skills developed in this major. Students in the BIM are interested and, ideally, well-versed in technology, computers and networks. However, the focus is not on hardware or technical aspects, but on developing and evaluating information systems. There is a high demand in the industry for competent people who are willing and able to think creatively and logically about information systems. You will be trained to find solutions quickly and to explain them clearly to users.
3. INTERNATIONAL RELATIONS
The International Relations (IR) major is embedded in the context of global economics and business life. It takes a practical-analytical approach to the study of multinationals
and is embedded in a sound theoretical framework. It covers international management and marketing techniques as well as international socio-economic analysis and monetary economics. Students in the IR major particularly develop insight into the role of governments in international relations and business. The IR major is built on three international pillars: an economic pillar (what is the economic environment in which an international firm operates?); a business pillar (how does an international firm operate in this environment?); and a political/legal pillar (which political and legal aspects does an international firm have to take into account?).
Our MBA will challenge you to meet and work closely with students from other cultures and nationalities. The diversity of our programme is impressive.
We invite international managers and government officials to share their experiences with students at guest lectures and business seminars held throughout the year.
In the heart of Europe
Learn business where business is done! Brussels is the economic heart of Europe. As a business hub, Brussels has a central position in Europe and it hosts the EU and the NATO, as well as diverse range of international trade and finance organisations.
Brussels is where hundreds of multinational corporations have their head offices and where many important political and economic decisions are made. Your campus is in the middle of this decision-making centre: a head start for launching your career.
The campus is located in the heart of Brussels, only a five-minute walk from Brussels Central train station, with several metro (underground) connections in the immediate vicinity.
Our MBA's interdisciplinary approach prepares you to address and solve business problems by drawing on insights and experiences from multiple disciplines and perspectives - often as a member of a team. In this way, the MBA emulates the real business world and leverages input from a multitude of cultural backgrounds and worldviews.
The Master of Business Administration is international not only in focus and content, but also in terms of student population. As the language of instruction is English, students from all over the world attend, which allows for intercultural interaction on a daily basis.
If you haven't had the chance to study abroad before, or if you want to have another international experience under your belt, you can add an extra semester abroad to your programme. In that case, apply for a place at one of our many European partners or more limited set of non-European partners. Eligibility and selection depend on your study progress, academic results, your language proficiency and motivation.
Thanks to your general business background combined with your specialism you as a business administrator can work in a wide range of positions at companies or organisations. The international character of your degree programme is an asset.
The International Business Management major prepares graduates for management positions in finance, administration and commerce. Employment opportunities are numerous and diverse. Many graduates choose to pursue a career in the financial sector or in management consultancy firms.
The Business Information Management major prepares graduates for management positions in ICT. The demand for driven managers with ICT expertise continues to grow. Our graduates go on to positions as business consultants, business process engineers, project leaders, system analysts, functional analysts, information analysts, system designers/administrators, network and data administrators.
The International Relations major prepares graduates for management positions in international organisations, NGOs, government, multinational enterprises and local organisations with a global perspective. Graduates have keen insight into international economic and political realities and are thus also well-positioned for careers in banking and international business.
Our MBA programmes are carefully designed to offer in-depth knowledge of all critical business areas and functions. The Master of Business Administration is a globally recognised postgraduate qualification for ambitious, motivated graduates.
If you aspire to be a business professional and do not have any previous business or management experience studying our MBA will allow you to achieve this. Our MBA course is available to study full-time or via distance learning.
Studying our MBA course will support your career progression by developing your critical thinking and research skills which will enhance your business knowledge and understanding. The MBA will teach you the theory of effective management practice and equip you with the essential skills, confidence and competence to assist you when you venture into your chosen industry. You will learn to think laterally, challenge convention and offer informed solutions to business issues. You will gain valuable skills that will set you apart from colleagues, allowing you to progress to your full career potential.
The MBA is great for creating and building your networks. You will study alongside ambitious graduates and have the opportunity to engage with business professionals from a range of organisations, industries and countries exchanging their experiences, insights and best practice.
The programme has been designed to give you a thorough understanding of business and management processes. Your assignments will focus on business and management situations and will develop your strategic thinking and entrepreneurial skills.
The MBA method of teaching is participative, allowing you to consider issues in an organisation or total business context. Your skills in analysing business and organisational problems are enhanced, as well as your recognition of potential business opportunities.
The CMI is the leading management organisation in the UK with a developing reputation across the world. Membership provides significant benefits in networking, access to information and research. You will receive a CMI Level 7 Diploma and affiliate membership throughout the programme of study and this will continue to be valid for 12 months after graduation.
Please note: Only applicable to students studying full time on campus or via distance learning directly through The University of Northampton.
The CIM Introductory Certificate provides an internationally recognised qualification in marketing. We provide all the materials necessary to prepare you for this award as part of your course fees. In order to achieve this award, two CIM assessments must be successfully completed in addition to your MBA study.
PRINCE2® (Projects in Controlled Environments) is the internationally recognised project management programme. Online learning materials are provided as part of your course fees. Additional PRINCE2 assessment must be successfully completed in addition to your MBA study.
You will have the opportunity to participate in the MBA business event. The MBA business event is optional and the cost should not exceed £500 for flights and accommodation (if you are travelling from the UK). You should allow an additional £100 (approximately) for your own expenses.
Full time on campus students can elect to participate in a Work Placement – completing the module Organisational Culture and Work Environments, instead of Business research (consultancy project). These placements can enable you to develop your skills and knowledge in a work environment, with the aim to give you an advantage over the competition for jobs and scholarships after you graduate.
Your placement would last between 6 and 12 months, and be appropriate to the level of study and you should also be paid. We will support you in finding and securing a placement, however it must be noted that placements are highly competitive and there is no guarantee of a placement offer being made by an employer.
If you think a work placement is not for you, or are unable to secure a placement within the first nine months of the programme, then you will be automatically transferred to our Business Research (Consultancy) Project module to gain the required credits to complete the MBA. The module will be taught in three full day intensive workshops and supported with one-to-one supervision. You will have approximately three months to work on your project and will complete your MBA programme within 12 months.
The length of study for this course is one year for those that are studying full time. Students that are taking this course part-time or through distance learning can expect the course duration to be two years.
Normally, you will complete two semesters of 14 weeks, with between 12 and 15 hours per week in the classroom with your tutors and fellow students. You will be expected to engage in significant additional study, around 20-25 hours per week in self-directed study, learning and networking and attending additional workshops to support your achievement of the professional body memberships and awards.
The programme is highly enterprise and business focused with an emphasis on real life business situations and problems. As such it has a mixture of assessment involving practical work, presentations, essays, reports and case studies and examinations.
Our programmes combine all of the study of critical business areas and leadership skills with the extra value of additional recognition, qualifications and activities. We offer a unique combination of opportunities including:
*Only applicable to students studying full time on campus or via distance learning directly through The University of Northampton.
**Optional – not included in course fees.