Masters Degrees (Business Communication)

In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. You will research how people communicate with one another using a variety of means, and how they process information through language, pictures, sound and computers. For example, you will acquire knowledge about pitfalls and misunderstandings when exchanging information, negotiating or managing conflicts in business settings, and the principles of marketing communications. The emphasis lies on the effects of digital communication on our society and culture. The program in Business Communication and Digital Media enables you to study the consequences/implications of media selection for effective communication transaction.

Internal communication

One of the most important issues within organizations is internal communication.
•How do teams communicate and make decisions?
•How do people deal with conflicts within their organization?
•How do managers use advanced business communication to motivate their employees?

These questions are all part of the internal business communication that you will deal with during your studies. You will focus on important aspects of interpersonal and group communication.

External communication

In this context, external communication is more than marketing and promoting the products on offer, it concerns the image of the organization.
•How do organizations manage a crisis situation?
•How do they communicate with media?
•How do organizations improve their image through communication?

These questions will be answered during this program. You will study various theories that explain how people make observations and form their opinions and you will learn about how organizations reach customers and convince them.

Digital Media

Over the past decade, the internet and new media have developed rapidly. The increasing importance of the internet and new media has a major impact on business communication. There are several issues that organizations are facing in this particular field of communication, such as announcing news by email, the most convenient way of communication with customers, the quality and user-friendliness of their website. Another part of this study is the social media aspect and how organizations deal with it.

Career Prospects Business Communication & Digital Media

After completing a Master's program with a specialization in Business Communication and Digital Media, you will be able to enter the education, research or business market. You will be able to analyze internal and external communications and to act as a consultant on these matters. You will also be able to give advice about communication tools within organizations. You can pursue an international career in various national or multinational organizations. After the Master's specialization, you can specialize further, as an academic researcher.

Graduates with a specialization in BDM may find positions such as:
•Web editor
•Marketing Officer
•Communications Officer
•New Media project manager
•Head of PR and Communications

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Explore the key role intercultural business communication plays in the global economy and gain the skills you need for a career in international business ventures.

Intercultural business communication deals with the study of communication in intercultural and cross-cultural business contexts. It plays a key role in the global economy and world commerce as it cuts across cultural differences between international business partners and clients.

This course will give you a solid understanding of intercultural business communication and a range of issues related to cross-cultural business. You'll be well prepared for a career in international tourism, commerce and marketing.

See the website http://www.napier.ac.uk/en/Courses/MSc-Intercultural-Business-Communication-Postgraduate-FullTime

What you'll learn

You’ll critically examine issues related to cross-cultural business behaviour, cultural dimensions, the key role of language, critical cultural awareness, and training for intercultural sensitivity.

You’ll discuss the works of major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research.

This course gives you grounding in the global economic environment and the opportunity to specialise in an area of business. You’ll also study an in-depth introduction to research methodology, appropriate to undertaking research at this level.

With an international outlook, MSc Intercultural Business Communication attracts students from a wide range of cultural backgrounds. By the end of the course, you’ll have a systematic understanding of intercultural business communication and competing theories of culture and communication.

You’ll also have the ability to critically and flexibly apply theoretical models to cross-cultural business contexts, including those of international marketing, commerce, advertising and tourism.

This is a one year full-time course starting in September and is split up into three trimesters. You'll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

• Intercultural Business Communication
• Understanding Language in the Global Workplace
• Developing Intercultural Competence in the Workplace
• Advertising as Cultural Discourse
• Two options
• Research Methods
• Dissertation

One option from:
• Global Economic Environment & Marketing
• Contemporary HRM
• Principles and Practice of Marketing
• Marketing Communications
• Business Skills for Event Management in the Tourism Industry
• International Business Event Management
• Postgraduate Language -French, German, Spanish or Italian

One option from:
• Global Marketing
• Organisational Change management
• Case Studies in International Tourism
• Postgraduate Language -French, German, Spanish or Italian

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

Opportunities in international tourism, commerce and marketing and also human resources, where trained professionals are required to negotiate business ventures with overseas clients and markets and train and support international workforces.

You could also progress to further academic study on a higher research degree.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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This course involves combining communication studies, applied linguistics, international management and intercultural communication.

Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.

Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.

In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.

See the website http://www.ru.nl/masters/ibc

Why study International Business Communication at Radboud University?

- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.

- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.

- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.

- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.

- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.

- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.

Language(s) and management perspective

Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.

In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.

Career prospects

With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.

- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.

- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.

Our approach to this field

Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.

See the website http://www.ru.nl/masters/ibc

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Develop an understanding of teaching English as a foreign language and the key role intercultural business communication plays in the global economy.

English is a business language for global communication among people who do not share the same native tongue.

This course understands that cultural differences can create barriers, even when English is used as a common language. It thus combines a systematic approach to Teaching English to Speakers of Other Languages (TESOL) with a solid understanding of intercultural business communication.

On completion of the course you’ll be well prepared for a career in international business.

See the website http://www.napier.ac.uk/en/Courses/MSc-Intercultural-Business-Communication-with-TESOL-Postgraduate-FullTime

What you'll learn

There is an increasing demand for proficient speakers of English and for highly qualified teachers of English as a foreign language. An advanced command of English alone does not ensure the success of cross-cultural business: this course involves a critical examination of issues related to English language teaching and learning, along with cross-cultural business behaviour, cultural dimensions, critical cultural awareness, the key role of languages and training for intercultural sensitivity.

You’ll develop your understanding of approaches to the teaching of English as a foreign language and your ability to critically apply teaching practices to training for intercultural sensitivity. You’ll learn from both disciplines and develop the necessary skills to mentor colleagues who need cross-cultural training.

You’ll also gain an in-depth introduction to research methodology appropriate to undertaking research at this level.

This course has an international outlook and attracts students from a wide range of cultural backgrounds.

This is a one year full-time course starting in September and is split up into three trimesters. You'll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

• Teaching English as a Foreign Language
• Intercultural Business Communication
• Understanding Language in the Global Workplace
• Teaching English as a Foreign Language
• Developing Intercultural Competence in the Workplace
• One option
• Research Methods
• Dissertation

One option from:
• Advertising as Cultural Discourse
• Tourism, Society and Visual Culture
• Case Studies in International Tourism
• Postgraduate Language -French, German, Spanish or Italian

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

You could find employment in areas of international business acting as a trainer for colleagues in cross-cultural skills or as a negotiator of international business ventures.

Additionally, you could pursue a career in English language teaching or progress to further academic study on a higher research degree.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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MA Intercultural Business Communication will be of interest to those wishing to work in careers related to, or who have already worked in international business and management contexts. It will also be relevant to those who wish to become more successful in understanding communication or who are cultural specialists in their own professions.

The postgraduate course raises awareness of theories of communication, culture, language and society and their applications in business interactions. The distinctiveness of the programme lies in the focus of the course’s three principal components: emphasis on intercultural and communication theories applied to work-related contexts in International Business; multi-disciplinary pathways; and Research Training.

LEARNING ENVIRONMENT AND ASSESSMENT

You will receive input from a mixture of lectures, seminars and workshops. A student-centred approach is emphasised in the teaching and learning process.

We use a variety of assessment procedures including essays, portfolios, presentations, projects and examinations. The assessment methods and criteria we use are linked to the learning outcomes specified for each module.

COURSE OUTLINE

You have to complete a total of nine modules of which the Dissertation or Work Placement Project (based on a work placement of at least 6 weeks) are triple modules. Four modules are taught-core compulsory modules and two are option modules.

OPPORTUNITIES

At the end of the course, you will have acquired knowledge and understanding of principles and theories of communication, language, culture and society; developed an awareness of how cultural differences can create conflict; and learned skills for undertaking independent research.

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The Master in Intercultural Business Communication is an interdisciplinary study programme offering knowledge and skills to support the communication of market actors (enterprises and non-profit organisations). Particular attention is paid to the command of languages, contemporary modes of business administration, including internet marketing and international strategies, and key soft skills of intercultural dialogue and intercultural relations. The objective is to provide robust knowledge of the specificities of conducting business in the Euro-Mediterranean region and beyond as well as to develop communication and intra-personal skills of individuals allowing them to assume managerial responsibilities with confidence.

Information on studying in Slovenia can be found at the following website, provided by the Slovenian government.

Information on study programmes and studying in Slovenia

?Unique features of the programme


Ability to communicate and operate effectively in the Euro-Mediterranean and broader area not only because of a good command of the language, but also because of being equipped with soft skills of communicating in an intercultural and interreligious environment;
An international and intercultural study environment that stimulates curiosity and tolerance;
A mobility option, where students conduct a one-semester study exchange programme at the partner institution – the University of Urbino Carlo Bo
Diverse international faculty from reputed EU and Mediterranean universities;
Modern, active teaching methods and field work;
Ample possibilities to organise and conduct internships;
A combination of methods, exploring also distance learning as a tool of growing significance;
Small classes, allowing team work, close interaction with instructors and most effective uptake of knowledge.


* The students who will take part in the study mobility at the University of Urbino Carlo Bo over one semester, gaining a minimum of 24 ECTS, will receive a master’s degree certificate also from the University of Urbino Carlo Bo. In order to participate, students are required to have the knowledge of the Italian language at least at the level B1, as the courses will be conducted in Italian.

?Mobility option 

The students who will take part in the study mobility at University of Urbino Carlo Bo over one semester, gaining a minimum of 24 ECTS, will receive a master’s degree certificate also from the University of Urbino Carlo Bo. In order to participate, students are required to have the knowledge of the Italian language at least at the level B1, as the courses will be conducted in Italian.

Career progressions

The graduates are qualified to be hired for managerial positions in intercultural business environments, public and private, profit and non-profit institutions and organisations and are prepared for independent entrepreneurial endeavours.

A master’s degree demonstrates a high level of knowledge in a specific field. But the most important is how you use that certificate. With the master’s degree in IBC at EMUNI, you will enhance your employability in the business sector, international organisations, as an entrepreneur or as a member of the civil society. The master’s will just as well provide a step into continuous training, including an academic career. In advancing your career, the EMUNI’s nature of being also a hub of regional dialogue and a network will provide you with vast opportunities. By being part of EMUNI’s events and projects, you will be able to discover various career options well before graduating. In addition, by conducting a placement or an internship that you are likely to organise with EMUNI’s contacts, you will be able to use your new found skills to their full potential. 

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Effective communication is a vital skill in any field of employment. Increasingly, intercultural communication in business contexts is recognised as crucial in multicultural societies and in the more competitive globalised business world. With an increasing number of international and transnational companies established in both developing and developed countries, there is a demand for future business people to be able to communicate effectively in intercultural
business settings.

If you would like to work in a business-related profession, this course will help you to achieve your goal and increase your opportunities for this competitive business and professional labour market.

•Specialise in intercultural communication to develop skills that can be used in potentially global business and professional contexts
•Learn and collaborate in an international environment to enhance your future national or international career
•Combine theory, practice and work experience for intercultural communication
•Work in an optional placement at a British company or organisation and gain a certificate proving your intercultural work experience
•This flexible course allows you to study alongside work, and enhance your existing skills and knowledge in your current business or organisation
•Supported by the Centre for Intercultural Research in Communication and Learning (CIRCL), you will have access
•to national and international expertise from a range of intercultural research backgrounds


This course is managed by the Centre for Intercultural Research in Communication and Learning (CIRCL) which brings together expertise, skills and strengths from across three faculties (Business and Law; Art, Design and Humanities; and CIRCL) to provide a unique learning experience. This inter-disciplinary approach will enable you to gain knowledge and practical skills to achieve intercultural communication competence in global business contexts. The content of the programme aims to enhance your ability of intercultural awareness and understanding, the use of professional language, confidence in communication, understanding and practising operations in international business related contexts.

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This new programme aims to develop a high level of language competence and intercultural communication skills in a business context alongside providing specific business knowledge so that you can respond to the demands of the modern international business environment.

If you have a first degree in a language and are interested in entering a career in business and management, this programme will allow you to develop relevant knowledge and skills and to use your language for professional business purposes

You may have a first degree in business management and have high-level language skills as a result of living or working in a non-English speaking environment. This programme will provide excellent opportunities to apply your language knowledge in a business context.

The programme has a strong international focus and attracts students from all around the world, creating a rich learning environment where diverse international experience and practice is shared.

Languages available:

Arabic
Chinese
French
German
Spanish

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The Masters in Intercultural Communication with International Business combines linguistic studies, cultural studies, international business components and training in research methods.

You will take six compulsory modules, two optional modules and write a dissertation where you have the opportunity to specialise according to your personal interests. The programme includes numerous opportunities to apply and develop your skills through practical tasks.

The programme is ideal for business professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, English language or business disciplines who would like to deepen their insight into business across linguistic and cultural boundaries.

Programme structure

This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

• Introduction to Research Methods 
• Organisational Behaviour 
• International Business Management
• Intercultural Communication for Business Purposes
• Teaching Intercultural Communication 
• Interpersonal Communication 
• Global Diversity in Language and Communication
• Theories of Professional Communication 
• Identity: Marketing and Communication in Practice
• Globalisation: Theories, Discourses and Practices
• Organisations and Written Communication 
• Dissertation

Career prospects

This degree will prepare you for a career in the areas of communication and intercultural consultancy, particularly, though not exclusively, where the use of English is required.

More specifically, the programme will appeal if you are seeking to work in multinational and international business, in particular in the fields of intercultural training, human resource management, and communication and marketing.

It will provide valuable preparation for careers in government overseas agencies and international diplomatic organisations, the voluntary sector, local government community initiatives and business consultancies, as well as in the communication industries.

Many of our graduates go on to find employment in a wide range of international organisations and businesses; others choose to take research degrees in their subject.

Academic support

As a student of the School of Literature and Languages, you will benefit from the expertise of a vibrant, multidisciplinary group of academics. You will also have access to a number of conferences, seminars and workshops hosted throughout the year.

These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

The business component of the programme will also allow you to benefit from the close affiliation with the Surrey Business School, a leading provider of internationally recognised postgraduate vocational management degrees.

The School has strong links with industry and has established a number of high-profile partnerships with multinational organisations. You will be supported by a team of international staff with a wealth of global experience and specialist expertise.

English language support for all

Programmes available to all students include:

• Oral Skills
• Academic Listening
• Contemporary British Society
• Pronunciation
• Critical Thinking
• Legal English
• Academic Reading and Note-Taking
• Grammar Revision
• Essay Writing
• Essay Writing for Native English Speakers
• Thesis / Dissertation Writing

Educational aims of the programme

The overall purpose of the programme is to:

• Provide a comprehensive and differentiated understanding of intercultural communication in contemporary socio-cultural contexts
• Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
• Instil in students the capacity for carrying out advanced supervised research in an area of Intercultural Communication

Programme learning outcomes

Knowledge and understanding

Students will be able to demonstrate:

• A critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to- face) and mediated (telephone, internet,etc.) communication
• A critical awareness of the issues and concerns involved in mediated and non-mediated intercultural communication
• A comprehensive knowledge of the strategies and processes of social interaction either spoken or written
• A detailed understanding of business organisations, their management challenges, and the changing external environment in which they operate

Intellectual / cognitive skills

Students will be able to:

• Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
• Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
• Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills

Students will have the skills to:

• Create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
• Evaluate communication processes already in place in different contexts and implement communication policies

Key / transferable skills

Students will be able to demonstrate:

• The capacity to work both independently and with others in order to achieve common goals
• An ability to manage learning self-critically

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Learn more about opportunities that might be available for this particular programme by using our student exchanges search tool.

Professional recognition

Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and by the Association of MBAs (AMBA).

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The International Pre-Masters Certificate in Business and English is designed to prepare non-native English speaking students for postgraduate study in business related disciplines.

The aims of the course are to equip you with the skills and knowledge you need to confidently achieve at postgraduate level in a business discipline.

The course aims to develop your understanding of key business vocabulary, theories and concepts integral to postgraduate business courses, and your linguistic competence in specific Business English to enable successful study at postgraduate level. It also aims to develop your academic, cognitive, meta-cognitive and professional skills required for successful study at postgraduate level in a business-related area, and to provide you with the necessary personal, professional, interpersonal and key skills to enable development as independent, autonomous learners in preparation for postgraduate study.

The course is delivered in two modules

• Study and Research Skills for Business develops your language, academic and study skills
• Principles of Business provides you with a broad exploration of key contemporary business issues

You have the opportunity to carry out research projects with local and regional organisations, which will be an enriching cultural experience and enhance your employment prospects.

Successfully completing the course enables you to choose from a range of postgraduate courses to suit your interests and career development needs. These are available at Sheffield Hallam and other academic institutions.

Sheffield Business School runs postgraduate courses in

• accounting, banking and finance
• business and management
• food and nutrition
• tourism, hospitality and events

If you successfully complete this course you will be eligible for a discount on your fees on a full-time Sheffield Business School postgraduate beginning in September.

The course focuses on three areas of skills and knowledge

• Academic and Business English
• Academic skills for postgraduate study in a Business context
• Principles of Business

Course structure

Full-time – 12 weeks

September to December for masters courses starting in January.

Study and Research Skills for Business

The Study and Research Skills for Business module constitutes the larger proportion of the two modules during the twelve week course. In this module you will

• acquire and apply academic skills, such as researching, referencing, critical reading and writing to a level equivalent to IELTS level 6
• develop listening skills in the context of academic settings, such as lectures, and business settings, such as meetings, debates and news broadcasts to a level equivalent to IELTS level 6
• develop oral communication skills for business negotiation and presentation to a level equivalent to IELTS level 6
• develop employability skills: apply your business knowledge, theory and understanding in a real work context in an assessed project collaboration with a local business

Principles of Business

The Principles of Business module provides you with fundamentals of Business Strategy, Global Business and Finance. The module is designed to give students an understanding and appreciation of the contemporary issues faced by businesses, both within national and international markets.

It will interlink three broad subject areas: Strategic Management, Business Practice and Financial Management and will introduce students to the fundamental features and concepts of business management. For those students who do possess some business experience the module will provide academic underpinning to their business practise.

By engaging successfully with this module a student will be able to appreciate and appraise different theories and frameworks in the context of Business and Management, evaluate real life company situations by applying conceptual knowledge and understanding of business practice, and apply theories, concepts and frameworks to analyse and evaluate practical management solutions and formulate operational strategies.

Employability

This is a pre-masters course which allows you to progress to a postgraduate course leading to many careers in all business-related areas.

If you successfully complete this course you will be eligible for a discount on your fees for a full-time Sheffield Business School postgraduate beginning in September.

The course is designed in such a way that it contributes towards Sheffield Hallam University Postgraduate attributes. High level transferable skills, such as knowledge application, creative and critical thinking, research and enquiry are integral to the course. You will be encouraged to develop skills that will underpin your future academic and professional development. For example, during the assessed debate students propose a new sales strategy for a UK company, and present and defend their idea to their peers who take on the role of directors of different departments of the company, understanding the different drivers from each area of the company in the decision-making process.

The modules include case studies, team working and industry examples. Module content and related assessment will focus on past and present business scenarios and will form a vital chain in connecting theory with practice. These situations and practice led examples will enhance the student experience and will count towards greater student employability.

A major enhancement to the course will be the opportunity for you to carry out an assessed project based on real-world business problems faced by local organisations, which will be supported by the Venture Matrix team and by module tutors. The project aims to enhance your business awareness and take an enquiry-based approach to learning. The opportunity to visit and communicate regularly with a company will be particularly beneficial to you as an international student from the point of view of business engagement and real-life practical experience. You will be supported through this experience by the module teaching team to propose research-led solutions to a real business issue for a real company.

Examples of previous projects have included market research for a luxury snack company, researching new markets for a local engineering manufacturer, investigating the potential for a sportswear start-up and a competitor analysis for an online service provider.

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Objectives

INTERNATIONAL RESIDENCY TRIPS IN BRICS COUNTRIES WITH A PEDAGOGICAL OBJECTIVE

Brazil 2013 - https://wearedevelopment.net/brazil/
Singapore 2014 - http://en.grenoble-em.com/sites/default/files/public/kcfinder/File/GGSB/msc_BD_singapore_trip.pdf
South Korea 2015 - http://en.grenoble-em.com/news-msc-business-development-study-trip-seoul
Japan 2016 - http://en.grenoble-em.com/sites/default/files/public/kcfinder/files/Study_Trip_Tokyo.pdf
South Africa 2017

The objective of this program is to build the abilities and skills to develop and lead business in an international and multicultural environment.

Participants will develop the knowledge and competencies to identify and understand critical business drivers and current issues, develop appropriate strategies to create competitive advantage and sources of value.

The challenges of the program are to understand the approach to different international markets, the negotiation process in a multicultural context, the globalization of business and to help to improve the competitiveness of companies.

This program is delivered in Grenoble.

A Word from the Program Director

"Companies are looking for Business Developers with concrete abilities, such as strong marketing and sales skills. Skills that are a must to be able to set up a subsidiary abroad, handle a joint venture, sign complex deals or worldwide agreements.

In today’s global market, candidates with the ability to launch new international activities and who have deep understanding of the stakes of a specific market are highly sought after. The MSc Business Development aims to provide them with the tools needed to start at this level."

Marie-France Derderian, MSc Business Development Program Director

What is Business Development?

CNCP RECOGNITION

Students graduating from the MSc Business Development also receive a certificate conferring them the title of Manager International. This title, recognized by the Commission Nationale de la Certification Professionnelle - an agency belonging to the French Ministry of Labor - attests to the successful acquisition of a core of international management skills and knowledge necessary for future roles as managers in an international context. The Manager International label is registered on the Répertoire National des Certifications Professionnelles at Level 1, the highest level for such certification.

*Content subject to change.

At the end of the classroom portion of the program, each student will be required to complete a thesis, known as the Final Management Project. This work is approximately 20,000 words in length and is completed under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study.

This should be business oriented and coherent with your program’s objectives. You may choose to write your Final Management Project on a topic grounded in your internship experience.

Live Business Cases

LIVE BUSINESS CASES 2015-2016 - http://en.grenoble-em.com/live-business-cases-msc-business-development

During this program, participants will have the opportunity to become real-life business developers by exploring a Live Business Case provided by companies working in partnerships with the MSc Business Development program. The work students do on the Live Business Case is closely linked to the International Study Residency. Students will work in groups, delving deeply into their cases during the seven months from October to June under the supervision of a GGSB coach.

EXPECTATIONS AND OBJECTIVES FOR MSC BUSINESS DEVELOPMENT STUDENTS

The Live Business Cases are launched by a briefing given by the company.

The Live Business Case will cover:

- Looking at business development and management issues from an integrated, holistic perspective,
- Provide students with a final opportunity to apply learning from the material, courses and lectures that they have studied.

At the conclusion of the Live Business Case, students will be able to:

- Build a company analysis
- Select and apply a methodology, and make useful and efficient recommendations
- Understand the Business Development process
- Provide critical analysis
- Make strategic decisions
- Work in small multicultural groups under time constraints
- Produce compelling written and oral presentations
- Demonstrate communication, negotiation and leadership skills

At the end of 7 months of the Live Business Case, each group will produce a written report and make an oral presentation to the Jury (company tutor, school tutor and program director) and the other groups from the program.

International Residency Trip: An Amazing Opportunity!

As part of the MSc Business Development program, students have the opportunity to visit one emerging economy each year (Brazil, Russia, China, India). The goal is to create an integrated learning experience for all participants.

The International Residency Trip combines academic lectures, corporate visits, and cultural activities. The students gain extensive knowledge of global business practices to prepare them as business developers that consistently perform across cultures and compete in a global market. The International Residency Trip is linked with the Live Business Case and students will have the amazing opportunity to visit important companies.

STUDENT FEEDBACK

"Taking part in this exceptional experience helped us in acquiring the right balance of informative business visits and opportunities for cultural exploration. All of the logistics were well organized and our hosts and tour guides provided important assistance.
We visited Michelin China, Airbus Tianjin, Sansi Tech (a Chinese company), Aon Hewitt, (consulting firm), Oxylane Decathlon, Asobio, and EDF Trading. The executives who spoke with us were particularly impressive. The level of attention they gave to our questions was exceptional."

FOREIGN LANGUAGES

Foreign language skills are essential in business today and the program is taught in English but provides the possibility to learn a foreign language at the same time.
No prior knowledge of French is required to attend the program. Non-French speakers may study French, native and fluent French speakers will have the possibility to choose from Spanish or Chinese. The language component is not compulsory.

MANAGERIAL CREATIVITY: A SELF MANAGEMENT METHOD

This course/ work shop is an introduction to all group assignments to be carried out all through the year. In order to help you be efficient when working in small groups, you need to know not only your personal strengths and improvement points but also those of your class.

By discovering them during this course, you'll be able to imagine together how to leverage the strengths of your class and how to manage the improvement points. You have to manage the classroom as a company so we will appoint the different representatives in charge of taking care of the main aspects of the construction of the class as a performing team: event manager, class representative, time keeper, project leader, MSC community leader, Alumni communication and coordination manager. These representatives and their team will draft their action plan for the coming year.

Careers

INTERNSHIPS

MSc Business Development students spend their internships in prestigious international companies:

Google (Dublin), P&G (Geneva), Lagardere (Paris), Sanofi (Lyon), Henkel (Cologne), Adastra Consulting (Sofia), Sita Suez (Brussels), P&G (Saudi Arabia), Gaumont (Paris), Altran Consulting, Seb (Lyon), United Nations, Hewlett-Packard.

Some of them run their own business and others have joined their family businesses.

Admission

Students who apply to the MSc Business Development should have excellent written and oral communication skills, as well as strong interpersonal skills. They should be motivated to work internationally and exhibit a high level of maturity and intellectual curiosity. Good computing skills with experience in spreadsheets and databases are a plus.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with a good grade average.
- Work experience is not compulsory.
- The GMAT is not required for this program.
- Fluency in English

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The University of Liverpool Management School is one of an elite group of institutions worldwide to be AACSB-Accredited.

The MSc International Business aims to provide students with knowledge and systematic understanding of theoretical and practical aspects of International Business. Graduates will gain a sound theoretical grounding in the area of International Business and develop a range of analytical and personal skills.

Programme Overview

If you want to pursue a career in international management—but want to develop a more in-depth understanding of global business issues, or even study a business subject for the first time—MSc International Business is for you. The programme aims to provide a thorough understanding of management concepts as well as detailed knowledge of international business in theory and practice. You will learn and practice a range of intellectual, interpersonal and technical skills. You will also connect with practitioners and develop the business awareness and confidence required to succeed as a manager in international business.

Upon completion of the programme you will be equipped to work within various business functions in both large and small multinational firms. The programme may also provide a stepping stone to PhD study and a career as an academic researcher in international business.

How will you benefit?

Taught by international business experts

You will undertake modules which reflect the unique expertise of our academic staff: studies of international strategy and management, including important business and management issues arising in emerging economies. Research specialisms which inform teaching on the programme include intellectual property protection systems in diverse institutional settings; the impact of geographical location (including in major cities), on the strategies and operations of multinational firms; the impact of differences in institutional systems for the strategies of multinational firms; and strategy and operations in emerging economies, including technology transfer.

Learn specialist theory

You will be exposed to current theories and practices in large and small businesses around the world. The programme develops understanding of theoretical and conceptual frameworks that enhance understanding of the strategy and operations of multinational firms, including exporting and importing, and a wide range of different types of foreign direct investments. You will learn how cross-cultural differences influence the structure of management systems and operational functions in the wide variety of international business activities undertaken by multinational firms. The complex nature of the international business environment is examined, including the effects on international business activities of major changes to economic, technological, social, institutional and cultural environments. The influence on effective international management of the changing nature of business interactions between countries is also examined. The programme has a strong focus on emerging economies such as Brazil, China and India.

You will cover the key business topics of accounting, marketing, finance, and economics. Combined with knowledge of the key characteristics of international business environments, and international strategy, you will be able to analyse major issues in international management and deal with the challenges of the global business environment.

Gain the skills employers look for

You will develop the highly sought-after range of skills required to meet the needs of international business. Written and spoken communication skills are improved through report writing and presentation delivery, while analytical skills are honed through the use of industry-standard financial and statistical software. Crucially, you will learn cross-cultural management of business activities and people. You will develop competencies in working and negotiating in teams comprised of people with different languages, cultural and ethnic backgrounds. You will gain practical experience of cross-cultural working and strategy formulation through group work, simulation games and case studies.

Connect with international business managers

You will learn from a range of international business leaders during regular guest lectures. Speakers are drawn from multinational corporations and government and private sector agencies that support the international business activities of firms. These sessions also present you with valuable networking opportunities.

Key Facts

REF 2014
27th in the UK for 4* and 3* (world leading and internationally excellent), 100% impact and 88% environment at 4* and 3*.

Why University of Liverpool Management School?

'Learning to make a difference'

AACSB-Accredited, the University of Liverpool Management School is in the top 5% of business schools worldwide. Regarded as one of the most rigorous assessments, many top global recruiters will only consider candidates from AACSB-Accredited schools – a clear signal that our programmes respond to the needs of business and meet specific standards of excellence.

The University of Liverpool Management School works with today's leaders in business and management to prepare its students to be the leaders of the future. The school's mission is 'Learning to make a difference' and there is a fundamental belief that the purpose of the School's research and teaching is to develop students who are not only good managers, but individuals who are truly committed to making a difference. We hope that our students will use the knowledge and skills they gain here in their future roles to help solve some of the most endemic problems individuals, enterprises and communities face.

Career prospects

The aim of this programme is to jointly prepare tomorrow’s business leaders with unique exposure to the rapidly evolving field of Big Data and the opportunities, challenges and developments associated with running or expanding digital business enterprises.

Careers Support

From the moment you start your MSc you will have access to a specialist careers team which includes a professionally qualified MSc Careers Adviser and a dedicated International Employer Engagement Officer.

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Why take this course?

This course is designed to produce highly competent communicators for the modern business and media world. Combining the theory with the practice of communication, it has a distinctive vocational orientation and focuses on English as the medium of communication.

The course can be studied through campus-based learning or through distance learning.

What will I experience?

On this course you can:

Study the nature and function of communication in the modern world, so you will be able to produce text (written, spoken, printed and broadcast) for different purposes
Better understand and use modern communication technologies

What opportunities might it lead to?

The course is designed for graduates from any discipline who wish to work in business, commerce and the media as highly competent communicators. The course combines the theory of communication with the practice of communication, has a distinctive vocational orientation and focuses on English as the medium of communication.

Module Details

MA Communication and Applied Linguistics balances theory and practice and features units that have a high degree of professional relevance and training.

The course is structured on the basis of core units and optional units.

Core:

Theory and Practice of Communication: This unit deals examines communication theory and practice in a range of contexts. Students will use various analytical tools to examine different areas of communication (e.g. corporate communication, mass communication and semiotics. Through engaging with this unit, students can gain a practical understanding of communication which they can apply to their professional lives.

Analysing Discourse: This unit introduces various analytical tools (e.g. appraisal, speech acts, modality, metaphors, transitivity, cohesion, theme-rheme) which are valuable in the analysis of authentic discourses and texts (e.g. courtroom discourse, social media, educational science texts, newspaper texts, political speeches, advertisements, etc.). The importance of context in any analysis is emphasised.

Dissertation: Students undertake a piece of significant research, reported and analysed in an appropriate manner in an area of professional relevance. A research proposal will be produced in the first instance and supervision from a tutor will be available throughout the process.

2 options:

Technical Communication: This unit is designed to develop students’ ability to communicate technical information effectively to specific audiences. It will examine a range of factors that can influence the effectiveness of communication and provide strategies to overcome communication problems.

Intercultural Communication: This unit deals with intercultural communication issues in a global setting. Students can benefit from an awareness of the various factors including cultural factors, which influence communication in order to improve their own knowledge and practice of communication.

Communication in the Workplace: This unit examines how language is used in workplace settings. Analysing and evaluating a range of spoken, written and digital texts, can help students to reflect on and improve their own knowledge and practice of communication.

Digital Communication and Media Development: This unit is designed to give students a theoretical and a practical knowledge of digital media development and implementation. Students will use a range of software applications to design or develop their own digital marketing applications.

Second Language Acquisition: This unit reviews relevant research on the topic of SLA and builds on students’ previous experience of language learning, applying this to areas such as individual differences and types of learning, as well as to more formal approaches to SLA.

Professional Portfolio: This unit offers students the opportunity to profile their degree to their own professional and/or personal interests, allowing students the chance to study areas not covered elsewhere in the curriculum. Students negotiate an area for study and then pursue this with the support of a supervisor.

Please note. All optional units are subject to staff availability and student demand.

Exit levels

The credit system creates a flexible framework in which you can graduate with one of the following awards, depending on the number of credits gained:

MA Communication and Applied Linguistics (four core units plus the research management and dissertation units) 180 credits
Postgraduate Diploma in Communication and Applied Linguistics: 120 credits
Postgraduate Certificate in Communication and Applied Linguistics: 60 credits

Programme Assessment

Full time study is one full academic year, consisting of a taught part from October to June and a research part, in which the dissertation is written, from June to September. Part time students study for a period of two years. The dissertation is written in the summer period of the second year of study.

There are no formal examinations. A variety of different assessment methods are used which include essays, projects, portfolios, presentations and your dissertation. The research management unit will prepare you for your dissertation and you will be allocated a dissertation supervisor who will oversee your work throughout the process. You will also be encouraged to start thinking about it from the start of the course and submit a series of interim documents.

Student Destinations

Graduates will be able to progress to jobs in the public and private sectors in various areas of communication including, advertising, publishing, human resources departments, in higher education in their own country or elsewhere, or continue on to undertake doctoral research. Possession of a Masters qualification is often viewed as a requirement for promotion to a more responsible position where you may already be working.

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[[Why take this course?[[

This course is designed to produce highly competent communicators for the modern business and media world. Combining the theory with the practice of communication, it has a distinctive vocational orientation and focuses on English as the medium of communication.

The course can be studied through campus-based learning or through distance learning.

What will I experience?

On this course you can:

Study the nature and function of communication in the modern world, so you will be able to produce text (written, spoken, printed and broadcast) for different purposes
Better understand and use modern communication technologies

What opportunities might it lead to?

The course is designed for graduates from any discipline who wish to work in business, commerce and the media as highly competent communicators. The course combines the theory of communication with the practice of communication, has a distinctive vocational orientation and focuses on English as the medium of communication.

Module Details

MA Communication and Applied Linguistics balances theory and practice and features units that have a high degree of professional relevance and training.

The course is structured on the basis of core units and optional units.

Core:

Theory and Practice of Communication: This unit deals examines communication theory and practice in a range of contexts. Students will use various analytical tools to examine different areas of communication (e.g. corporate communication, mass communication and semiotics. Through engaging with this unit, students can gain a practical understanding of communication which they can apply to their professional lives.

Analysing Discourse: This unit introduces various analytical tools (e.g. appraisal, speech acts, modality, metaphors, transitivity, cohesion, theme-rheme) which are valuable in the analysis of authentic discourses and texts (e.g. courtroom discourse, social media, educational science texts, newspaper texts, political speeches, advertisements, etc.). The importance of context in any analysis is emphasised.

Dissertation: Students undertake a piece of significant research, reported and analysed in an appropriate manner in an area of professional relevance. A research proposal will be produced in the first instance and supervision from a tutor will be available throughout the process.

2 options:

Technical Communication: This unit is designed to develop students’ ability to communicate technical information effectively to specific audiences. It will examine a range of factors that can influence the effectiveness of communication and provide strategies to overcome communication problems.

Intercultural Communication: This unit deals with intercultural communication issues in a global setting. Students can benefit from an awareness of the various factors including cultural factors, which influence communication in order to improve their own knowledge and practice of communication.

Communication in the Workplace: This unit examines how language is used in workplace settings. Analysing and evaluating a range of spoken, written and digital texts, can help students to reflect on and improve their own knowledge and practice of communication.

Digital Communication and Media Development: This unit is designed to give students a theoretical and a practical knowledge of digital media development and implementation. Students will use a range of software applications to design or develop their own digital marketing applications.

Second Language Acquisition: This unit reviews relevant research on the topic of SLA and builds on students’ previous experience of language learning, applying this to areas such as individual differences and types of learning, as well as to more formal approaches to SLA.

Professional Portfolio: This unit offers students the opportunity to profile their degree to their own professional and/or personal interests, allowing students the chance to study areas not covered elsewhere in the curriculum. Students negotiate an area for study and then pursue this with the support of a supervisor.

Please note. All optional units are subject to staff availability and student demand.

Exit levels

The credit system creates a flexible framework in which you can graduate with one of the following awards, depending on the number of credits gained:

MA Communication and Applied Linguistics (four core units plus the research management and dissertation units) 180 credits
Postgraduate Diploma in Communication and Applied Linguistics: 120 credits
Postgraduate Certificate in Communication and Applied Linguistics: 60 credits

Programme Assessment

Full time study is one full academic year, consisting of a taught part from October to June and a research part, in which the dissertation is written, from June to September. Part time students study for a period of two years. The dissertation is written in the summer period of the second year of study.

There are no formal examinations. A variety of different assessment methods are used which include essays, projects, portfolios, presentations and your dissertation. The research management unit will prepare you for your dissertation and you will be allocated a dissertation supervisor who will oversee your work throughout the process. You will also be encouraged to start thinking about it from the start of the course and submit a series of interim documents.

Student Destinations

Graduates will be able to progress to jobs in the public and private sectors in various areas of communication including, advertising, publishing, human resources departments, in higher education in their own country or elsewhere, or continue on to undertake doctoral research. Possession of a Masters qualification is often viewed as a requirement for promotion to a more responsible position where you may already be working.

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This 36-credit program is designed for self-starters and independent thinkers; students who want to further their career in intercultural or international communication, including Strategic Communication, Health Communication, and Communication for Development. The program is delivered by faculty with professional and practitioner industry insight, providing a functional, real-world understanding of the fundamental and advanced concepts related to intercultural and international communication issues.

The MA in Intercultural and International Communication program will give graduates the skills necessary to communicate effectively in complex circumstances, through the use of diverse media and communication genres and engaging different audiences across multiple cultural settings.

Graduates will be familiar with non-governmental, civic, and business organizations and will have an understanding of how the making and shaping of meaning is fundamental to the reproduction of culture.

Course themes include:
-Intercultural and International Communication
-Intercultural Competence
-Media Relations in a Global Context
-Public Affairs and Advocacy
-Social Marketing
-Sport for Society
-Communication for Health and Well-Being

This program is delivered in two formats: an 18-month on-campus program, or a two-year blended program incorporating online learning with one on-campus residency, with the opportunity for an internship or research course. As well, this program features an intercultural field study experience to ensure you have opportunities to apply your learning in both intercultural and international contexts.

This program is recognized as full-time by StudentAid BC, meaning B.C. residents on this program are eligible for full-time government student loan assistance.

Who It’s For

The MA in Intercultural and International Communication program is for strategic and independent-thinking communication managers looking to improve their ability to assist organizations respond to the rapidly changing global environment, as well as individuals with an arts or science undergraduate degree who want to pursue or advance their career in professional communication in the intercultural or international sphere. This program is designed to balance Intercultural Communication with International Communication to better integrate theory and practice.

There are two learning models available for this program, with each model traditionally attracting slightly different students:
-Two-Year Blended Model – The students that lean towards this option tend to have significant professional experience, and have a background as communication managers and leaders.
-18-Month On-Campus Model – Shortly after completing their bachelor degree, the students that tend to take up this model have a solid understanding of the theoretical aspects of communication, with some relevant work experience as communication specialists and liaisons.

Through our Flexible Admission process, significant professional experience in lieu of academic requirements is also considered.

Outcomes

The MA in Intercultural and International Communication prepares individuals for work in:
-International or multicultural governmental or non-governmental organizations (NGOs)
-International journalism and documentary-reporting
-Multi-ethnic and multicultural communities
-International media
-Intercultural conflict management
-International communication enterprises
-Social marketing and development aid
-International relations
-Community activism
-Sustainable international and intercultural development
-Cultural interpretation and mediation
-Further studies in any of these fields

Graduates will gain:
-Knowledge of both the fundamental and advanced concepts related to intercultural and international communication and an ability to communicate successfully through multiple modes (e.g. through written and oral discourse, visual language, multimodal media) across culturally diverse settings.
-The ability to use computer-mediated technology to manage the processes required for the production and reproduction of culture.
-Knowledge of traditional and new media and their operation across diverse audiences.
-Knowledge of government, non-government, civic, and business organizations and an understanding of how meaning-making is fundamental to the operation of these.
-An understanding of the social forces shaping the globalization of the world, combined with a practical understanding of how processes such as transnationalism, travel and tourism, global commerce, migration, diaspora, refugee movement, global identity politics, information flows, postcolonial governmental relations, and much more, shape communities worldwide.
-An understanding of the cultural dynamics underpinning the formation of local, regional and national communities with regard to issues such as the formation of cultural identities, the shaping of gender inclusion, racialization, multicultural policy and education, ritualization, language protection and cultural revival, multicultural health communication campaigns, environmental culture, political culture, indigenous governance, sustainable development, and all forms of cross-cultural interaction.
-An understanding of culture, international and intercultural communication, negotiation and conflict management. An ability to communicate ethically in diverse and difficult circumstances.

Upon successful completion of the MA Intercultural and International Communication program at Royal Roads University, you will have demonstrated your competency at a professional and international level, and that you are prepared to meet the challenges facing communication managers in today’s fast-changing cultural, socio-economic, and political environments.

Flexible Admission

Applicants who do not meet the Standard Admission requirements will be considered for Flexible Admission and assessed as follows:
-All applicants must show evidence of having sufficient knowledge, skills and abilities to complete a demanding academic course of study at a master's level and have significant professional communication experience.
-Applicants without an undergraduate degree, but more than three years (90 credits) of relevant post-secondary education, should have at least two years of relevant work experience, preferably in a leadership capacity.
-Applicants with 2-3 years (60-90 credits) of relevant post-secondary education should have at least five years of relevant international/intercultural work experience in a leadership capacity.
-Applicants with less than two years of relevant post-secondary education should have at least ten years of high-level, professional communication experience in a leadership capacity.

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