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Masters Degrees (Branding Strategy)

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This MA prepares students from design and other creative disciplines to apply their knowledge and skills in the branding domain. Read more

About the course

This MA prepares students from design and other creative disciplines to apply their knowledge and skills in the branding domain.

The course develops your high-level skills and creative thinking, helping you learn how to clearly communicate strategies for successful brand building, futures forecasting and change management.

During the course you will also gain valuable industry insight from design and branding professionals who are part of Brunel’s extensive network of industry contacts. You will complete an individual design project, supported by personal supervision, and complete a final year dissertation on your specialist subject of choice.

Aims

All organisations use design, but few master its use strategically. This course provides the skills and knowledge to students wishing to enter this exciting and rewarding field of endeavour.

We were one of the first Masters programmes, globally, that sought to explain the relationship between branding and design and the importance of applying a strategic approach using design thinking, design methods and process. Today we remain a unique course internationally and attract students from all over the world, from different creative and design backgrounds, both with one purpose - to become masters of design strategy.

By the time you graduate you will be equipped to:

effectively apply design to create and deliver innovative brand propositions
creatively communicate brand values and deliver brand experiencein engaging and meaningful ways through a combination of tangible and intangle design
demonstrate expertise in your chosen specialism in exciting fields, such as branding for the collaborative economy
critically evaluate the roles and potential benefits of design in brand strategies
show personal initiative in addressing challenging issues that are relevant to the design industry.

Course Content

The balanced combination of critical examination and rigorous academic research and creativity is a unique characteristic of Brunel's MA programme. You will do a three-phase programme:

Phase One Modules: Taught Element (September - December)

Strategic Design Management
Branding Strategy Studies
Innovation Strategy and Management
Design Research

Phase Two Modules: Taught/Tutored (January - April)

Design and Branding Futures: Seminar & Workshop Programme
Design and Branding Research Project 1
Design and Branding Research Project 2

Phase Three Module: Student-led (May - August)

Design Dissertation

Special Features

Brazilian week - We host an annual visit from top Brazilian designers, with joint activities organised with Brunel students. It’s an extremely exciting and rewarding experience for both our students and visitors.

Eminent speakers - Every year, our ‘Design Futures’ event offers students the chance to use their research to find design-based solutions to issues facing the world. Design Futures also features eminent guest speakers from all aspects of the design profession, who offer their views on the future of design and its role in meeting global challenges.

Industry and professional focus: London is arguably the most important design and creative capital in the world. Brunel Masters plays a key part in this vibrant landscape. Consequently students leave with a realistic and cutting edge set of skills and knowledge. A world renowned consultancy has praised Brunel design graduates for their ability to ‘hit the ground running’ – meaning they start work understanding modern branding and are able to immediately contribute to strategic thinking within a company.

International flavour: Our MA Design courses draw a truly international mix of students, creating a diverse pool of creative talent at Brunel that attracts employers.

Employability

The MA Design courses at Brunel have established links with industry. Every year the MA Team run a Design Futures module, which gives students a chance to explore future trends and scenarios, and to use research in order to find design-based solutions to issues facing the world.

As part of this initiative they invite eminent guest speakers from all aspects of the design profession to come to Brunel and give the students their views of the future, and the role that design will play in meeting global challenges. Speakers in recent years have included Sir Terence Conran, Sir George Cox, Lord Michael Bichard and Wally Olins, to name a few.

The MA Design staff also work closely with several branding and innovation consultancies, for instance, Design Bridge, NewEdge and Jane Wentworth Associates. The course also has a good relationship with trade association organisations such as Design Business Association (DBA). Working closely with these organisations has resulted in student projects, internships/work placements and also graduate employment positions.

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Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. Read more
Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding.

Why study MA Strategic Branding and Stakeholder Communication at Middlesex?

An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.

Course Highlights

Learn from academics such as Dr Keith Dinnie and Dr Pantea Foroudi who are experts in the field of branding.
The integration of a stakeholder perspective into strategic brand management
An innovative and diverse set of optional modules, including City, Region and Nation Branding, Innovation-Driven Marketing and Sonic Branding

Course content

What will you study on the MA Strategic Branding and Stakeholder Communication?
The course begins by providing the core subjects of branding, focusing on strategy, stakeholders and communication, so as to embed a core understanding of the field. With this core knowledge you will progress onto two compulsory modules into the essential topics of analytics and digital, as well as two further optional modules which allow you to extend your understanding in areas of particular interest. Finally you will complete a dissertation project on a topic of interest that you select.

Modules

Strategic Brand Management (30 Credits) - Compulsory
Stakeholder and Communication Theory (30 Credits) - Compulsory
Brand Analytics: Methods and Strategies (15 Credits) - Compulsory
Digital Marketing (15 Credits) - Compulsory
City, Region and Nation Branding (15 Credits) - Optional
Corporate and Organisational Branding (15 Credits) - Optional
Innovation-Driven Marketing (15 Credits) - Optional
Sonic Branding (15 Credits) - Optional
Research Methods and Dissertation (60 Credits)
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

How is the MA Strategic Branding and Stakeholder Communication taught?

Teaching is delivered through a combination of lectures, seminars, and guest speakers to both enhance knowledge and encourage engagement with topics through discussion with academics and peers. Learning is also supported by online material and you will also engage in self-directed study.

Assessment
You will receive feedback on your work and modes of assessment will primarily focus on individual and group coursework, as well as your dissertation project.

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This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding. . Read more

This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding. 

The unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

What happens when the state starts to use branding techniques to communicate with its citizens?

And how does the rise of digital and social media change the relationship between brands and their publics?

What, for example, are the consequences of understanding political parties, artists or sports teams as ‘brands’?

An introduction to contemporary branding debates

The MA in Brands, Communication and Culture aims to provide you with a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. Specifically, you should acquire an in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.

You will also improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will have at your disposal a range of tools that will enable you to analyse contemporary communications, to make judgments about their significance and value and be able to thoughtfully contribute to contemporary communications.

A unique approach to the study of brands

This MA is not a conventional branding or marketing course. Instead it offers a unique approach to the study of brands. This is reflected in the topics taught on our core modules, which include:

  • The role of brands in and beyond markets
  • The rise of consumer culture
  • Critical perspectives on brand management and governance
  • Intellectual property
  • Immaterial labour and the rise of ‘branded workers’
  • Gender, colonial history and branding
  • Attachment, identity and emotions in branding
  • Ethics and transparency
  • The emergence of brand experiences and ‘staging’ of brands
  • Fair trade and accountability
  • Branded spaces and communities
  • Social media and open source cultures
  • Geodemographics and new forms of social classification

The MA Brands, Communication and Culture is taught across two departments: Media & Communications and Sociology. This gives you access to experts in many fields. In addition to the two core courses you will have the opportunity to customize your degree by choosing from a range of modules from different departments to allow you to explore your own interests and make wider connections.

We welcome students who bring to the course a range of experiences and interests in communication, management, politics, design and the cultural industries.

Recent dissertation topics include:

  • Branding post-capitalism? An investigation of crowdfunding platforms
  • Trespassed City: Mapping London’s privately owned public spaces
  • The rise of co-working spaces
  • Craft Entrepreneurs: an inquiry into the rise of artisanal production in post-industrial cities
  • Hashtags in photo sharing social media apps
  • Consumer culture in contemporary Shanghai
  • Branding of NGOs
  • Sustainable brand strategies - good for the environment or just a selling strategy?
  • Fashion bloggers and cultural capital
  • Medical tourism and branded healthcare
  • Intellectual property in the fashion industry
  • Branding London's districts

Modules & structure

The programme is made up of two core modules (60 credits in total), between two and four options modules (60 credits in total), and a dissertation (60 credits).

The first core module, Branding I, introduces you to contemporary definitions and theories of branding, its history and development, changes in the role of marketing, promotion and design, and their place in the global economy.

The second core module, Branding II, puts greater emphasis on contemporary themes and issues in branding, and their relationship to wider debates in society, economy and culture.

Throughout the core components of the degree, you will examine the wide range of ways in which branding is currently used, in organisations ranging from large corporations to public sector bodies, charities and other third sector organisations.

For the optional modules, you'll have an opportunity to explore some of the wider contexts for brands and branding by taking up to 60 credits of modules provided elsewhere in Media and Communications or neighbouring departments such as SociologyCultural Studies and Anthropology.

Part-time students typically take the two core modules in their first year, and the options modules plus the dissertation in their second year.

Vocational elements

The department offers some practice-based options in areas such as:

  • Media Futures
  • Online Journalism
  • Campaign Skills
  • Media Law and Ethics
  • Design Methods
  • Processes for Innovation

Assessment

Assessment consists of coursework, extended essays, reports, presentations, practice based projects or essays/logs, group projects, reflective essays, and seen and unseen written examinations.

Download the programme specification. If you would like an earlier version of the programme specification, please contact the Quality Office.

Please note that due to staff research commitments not all of these modules may be available every year.

Skills

The programme helps students to develop a high-level understanding of contemporary branding and communications techniques and their social, economic and political contexts. You will be encouraged to develop your critical reasoning skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. Assessments are designed to ensure that you are able to apply these skills in practical ways.

Careers

The programme equips you with the skills necessary to pursue a wide range of careers related to branding and communication in the media and other industries. Students are encouraged to seek work experience and work placements during the programme as time allows. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Find out more about employability at Goldsmiths



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This course offers a dynamic programme to equip graduates for creative roles in the digital branding industry – at executive, strategic and managerial levels. Read more

About the course

This course offers a dynamic programme to equip graduates for creative roles in the digital branding industry – at executive, strategic and managerial levels.

A unique blend of digital design and technology in the context of branding, this MSc aims to fill a gap, by developing your knowledge and practical experience of both digital design and branding concepts.

You will also gain a deep understanding of digital media technologies and research methods, and complete a dissertation that involves the full design cycle.

Aims

Digital media and the internet are having a big impact in the way brands behave, interact and speak.

As these technologies continue to develop in terms of functionality, availability and speed, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital media, capturing these benefits and articulating them at both an academic and vocational level.

Course Content

Typical Modules:

Digital Branding Strategy
Brand Experience Design
Digital Design
Digital Media Technologies
Multimedia Research Directions
Major Project

Special Features

The College of Engineering, Design and Physical Sciences has been offering successful digital design courses for over 12 years at undergraduate level and recently at postgraduate level. This course builds on the following BSc undergraduate and MSc postgraduate courses already available:

BSc Digital Design
BSc Visual Effects and Motion Graphics
MSc Advanced Multimedia and 3D Technologies
MA Design and Branding Strategy

The course is delivered by a team of academics and design professionals.

Assessment

Modules are assessed by practical assignments, written exams or a combination of the two methods as appropriate.

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Sophisticated politics involves communication, strategy and manipulation of the political agenda. This programme engages you in the practical issues of political delivery. Read more
Sophisticated politics involves communication, strategy and manipulation of the political agenda.

This programme engages you in the practical issues of political delivery. The areas of political communication, political leadership, strategy, crisis management, political branding, and public relations are all the leading vocational aspects of a developed academic understanding of politics and international relations. It is an area of growing importance that distinguishes our graduates as policy-relevant, engaged thinkers in the political arena.

- Extended programme

The extended programme allows students the opportunity to study their subject in greater detail, choosing a wider range of modules, and also provides the opportunity to spend one term at the Canterbury campus. The extended programme is ideal for students who require extra credits, or would like to have more time to pursue an internship.

Visit the website https://www.kent.ac.uk/courses/postgraduate/59/political-strategy-and-communication

Brussels School of International Studies

The Brussels School of International Studies (BSIS) is a multidisciplinary postgraduate School of the University of Kent bringing together the disciplines of politics, international relations, law and economics to provide in-depth analysis of international problems such as conflict, security, development, migration and the political economy and legal basis of a changing world order.

We are a truly international School, our students are drawn from over 50 countries. The strong international composition of our staff and student body contributes significantly both to the academic as well as to the social experience at BSIS. The value-added of a location in Brussels is the opportunity to expose students of international issues to the working of major international organisations such as the EU and NATO and the many international and non-governmental organisations based in Brussels. Students have the added opportunity of undertaking an internship with one of these organisations.

Course structure

We are committed to offering flexible study options at the School and enable you to tailor your degree to meet your needs by offering start dates in September and January; full- and part-time study; split-site options, and allowing students to combine two fields of study leading to a degree that reflects both disciplines.

The MA in Political Strategy and Communication allows students to choose secondary areas of specialisation from the range of programmes offered at BSIS (http://www.kent.ac.uk/brussels/studying/index.html). Thus, a focused programme of study can be constructed by studying Political Strategy and Communication in the context of International Relations; International Conflict and Security; Human Rights Law, and other subject areas we cover.

This leads to the award of an MA degree in, for example, 'Political Strategy and Communication with Human Rights Law'.

Programme aims

The programme aims to:

- provide you with a research-active teaching environment which provides a good grounding in the study of social science in general, in political strategy, and in the communication of political positions in particular

- offer you a critical perspective of the interplay between international relations and European politics as they relate to the process of creating a strategy for dealing with political issues, and communicating effectively the issues and positions on the basis of that strategy, in order to influence outcomes at the European and national levels

- ensure that you acquire a solid understanding of methodologies for the study of social science in general, and in the application of those understandings to the study of political strategy in particular

- ensure that you acquire a solid understanding of major theoretical approaches to policymaking and policy analysis, the historical development of the contemporary European policy landscape, and the application of theoretical and historical knowledge to the analysis and understanding of contemporary issues and cases in the field, with particular emphasis on the manner in which policies, positions, perspectives, and attitudes are communicated

- ensure that you acquire the necessary skills for an advanced assessment of contemporary problems in European politics, society, and economy, and their solutions

- develop your general research skills and personal skills (transferable skills).

Research areas

Our research interests span a broad spectrum of the discipline, with particular strengths in the fields of conflict analysis and resolution, political theory and European politics. The strength of the School’s research culture is reflected in the numerous books and articles published and in the existence of its three core research groups: Conflict, Security and Human Rights; Comparative Politics; and Political and Social Thought. We also host four University-recognised research centres: the Conflict Analysis Research Centre (CARC), the Global Europe Centre (GEC), the Centre for Critical Thought (CCT), and the Centre for Federal Studies (CFS).

All members of staff can supervise theses leading to research degrees. We encourage potential research students to refer to our postgraduate research handbook (pdf) for detailed information (http://www.kent.ac.uk/politics/postgraduates/research-programmes/pgrhandbook.pdf).

In 2011, the University successfully applied for ESRC recognition as a provider of doctoral training in political science and international studies (and other areas of the social sciences) as part of a consortium. As a result, we are now part of the South East ESRC Doctoral Training Centre, making us one of the key training outlets in our subject in the UK.

Careers

The School of Politics and International Relations has a dedicated Employability, Placements and Internships Officer who works with students to develop work-based placements in a range of organisations. Centrally, the Careers and Employability Service can help you plan for your future by providing one-to-one advice at any stage of your postgraduate studies.

Many students at our Brussels centre who undertake internships are offered contracts in Brussels immediately after graduation. Others have joined their home country’s diplomatic service, entered international organisations, or have chosen to undertake a ‘stage’ at the European Commission, or another EU institution.

Our graduates have gone on to careers in academia, local and national government and public relations.

Kent has an excellent record for postgraduate employment: over 94% of our postgraduate students who graduated in 2013 found a job or further study opportunity within six months.

Find out how to apply here - https://www.kent.ac.uk/courses/postgraduate/apply/

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Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. Read more
Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. If you want to kick-start a career in one of these exciting fields, this is the course for you.

Communications contribute to the competitive advantage of a business through differentiation and building brand value and equity. This degree will introduce you to the various tools businesses use - including advertising, promotion and PR to communicate with target markets.

The degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, as well as marketing communications planning and strategy.

You will critically analyse real world branding and develop a marketing communications strategy for a real client. This will provide you with the commercial marketing experience that employers are looking for.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. You will also choose an option module to study. This will allow you to specialise in the areas of the course that interest you the most.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: Quantitative Methods
Marketing Research II: Qualitative Methods
Branding and Communications
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development

For more information please see the website

https://www.brighton.ac.uk/courses/study/marketing-branding-and-communications-msc-pgcert-pgdip.aspx

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Teaching excellence

Course tutors have worked in industry prior to joining and continue to consult for corporate firms, enabling them to feed the latest developments in the commercial world into the course. They are also active researchers and this knowledge and experience is used to help develop an advanced knowledge of the latest marketing theory.

Industry representatives advise on the content and development of the course and contribute to teaching as guest lecturers. These talks help bring classroom theory to life by sharing real-world case studies, results and pitfalls.

Students learn a range of transferable skills, such as research skills, presentation skills, working in groups and dealing with conflict. These skills are much sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.
Previous graduates have started successful careers with the following companies:

• Product Manager for Astra Zeneca, Milan
• Brand manager for Campari, Switzerland
• Account Executive for Blaze Communications, UK
• Marketing Manager for Mitchells and Butlers, UK
• Marketing Manager for Cartier, Taiwan
• Brand Manager for L'Oreal, Greece

Links with industry:

"Our students engage with industry through work placements, projects and guest speakers. This close link with industry often provides our students with opportunities to get a job. This is what the business school is all about." - Aidan Berry, Director of Brighton Business School

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The MSc Applied Corporate Brand Management is offered in a choice of two routes. MSc in Applied Corporate Brand Management – a one year standard master's. Read more

About the Course

The MSc Applied Corporate Brand Management is offered in a choice of two routes:
MSc in Applied Corporate Brand Management – a one year standard master's

OR

MSc in Applied Corporate Brand Management (with Professional Practice) 16 months

The programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. You can read more about this in the Special Features section.

The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. This unique feature of the work placement distinguishes our programme from other similar Masters in the country.

The Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding.

You will examine the core contents of branding at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.

The focus on corporate branding considers the following components:
Corporate identity
Corporate image and reputation
Corporate design
Corporate culture
Corporate behaviour
Corporate brand structure and brand strategy

You will undertake a project in collaboration with branding firms as part of your consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

Aims

In addition to offering an unrivalled opportunity to study and evaluate not only contemporary theory relating to corporate branding, the programme will also offer you the chance to examine current research relating to the management of an organisation’s corporate reputation, its corporate identity and its corporate communications.

You will gain a thorough understanding of the issues related to marketing at a corporate level.

You will gain a comprehensive appreciation of how to apply corporate branding and marketing theory and practice in the context of a contemporary organisation.

Course Content

Our MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory

Corporate Branding Theory and Issues
Applied Corporate Branding
Strategic Corporate Brand Management and Consulting                             
Strategic Corporate Marketing
Marketing Communications
Understanding Business and Management Research
Dissertation

Optional

Global Diversity Management
International Business Ethics and Corporate Governance
Consumer Behaviour
International Management
Entrepreneurship

Special Features

Brunel Business School won the Times Higher Education Awards Business School of the Year 2013

Besides formal teaching and the Professional Practice, you are exposed to the myriad of practical applications of the theories taught, such as:
Guest speakers and feedback from the industry and brand consultancies.
Career talks and presentations.

As well as this, previous Applied Corporate Brand Management students are invited to share their experiences with you, giving you first-hand insight into how the course can impact your career

Corporate Advisory Board

The programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. From advising blue-chip companies on brand strategy, to implementing brand communications for employees and customers all over the world, their experience is invaluable to our MSc Applied Corporate Brand Management programme. They also share their expertise with students as visiting lecturers, act as a sounding board for our academic plans, and offer placements, projects, field trips and other practitioner-based components.

Accreditation

Memberships

Chartered Management Institute (CMI): A number of Associate memberships to the CMI are open to graduates of Brunel Business School postgraduate programmes, offering discounted full membership rates upon application. Members of the CMI may use the following letters as appropriate: 'ACMI', Members 'MCMI' and Fellows 'FCMI'.

Teaching

A particular feature of our Applied Corporate Brand Management course is the use of case studies to contextualise contemporary theory and practice and the importance attached to class presentations to demonstrate the ability to apply theory in practice.
This interactive course, and the Strategic Corporate Brand Management and Consulting and Applied Corporate Branding modules in particular, allow you to engage with current industry experts who provide extra support and guidance in your coursework, classwork and presentations.

Assessment

Modules are typically assessed by individual assessment and an examination in May.

Teaching methods include lectures and informal small study groups.

Coursework and examinations place considerable emphasis on the ability to think and reason critically, but constructively.

The dissertation (12,000 words) is the capstone demonstration of these skills, requiring students to conceive, justify, design and execute a major project.

Individual and/or group presentations using laptops, PCs and digital projectors.

Modes of study

1-year, full-time starting in September: The taught element of the course (September to April) includes seven modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.

Work Placements

Work placements are offered to suitable candidates where available with, for example, companies represented on the Applied Corporate Brand Management Advisory Board. Amongst others are:
Heathrow Airport
BrandPie
Telefónica Europe
Radley Yeldar
Mars
Jim Northover Limited
Network Rail
leapSTONE
Right Management
Tata Beverages
Tetley Tea

Placements take place over four months, from 1 September to 31 January the following year and previous placements involved roles such as project manager, marketing executive, brand researcher, internal communication officer and marketing officer amongst others.

Placement employers cover all student expenses and some provide a salary.

On completion of the placement, students proceed to find full-time employment in branding and advertising roles in the UK or abroad.

The purpose of the placement is to provide you with hands-on experience working with a brand consultant or a brand-related department of an organisation in the UK. It is an integral part of the course and you will receive support from the academic staff and the Professional Development Centre while on placement.

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The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. Read more

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.



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Understanding, translating and communicating brand stories graphically. it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Read more

Introduction

Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression.

Content

Driven by intelligent enquiry and evaluation, this programme encourages students to challenge what is understood about the meaning of graphic branding. It explores the strategic thinking underlying brands and focuses on how that strategy can drive the creative expression.

Look around you and you will see examples of the power of brands - on the High Street, within organisations and in the media. From Coca Cola to Virgin, the most successful brands are worth billions.

This MA course focuses on the role of visual identity within branding. The aim is to produce versatile and creative practitioners who understand design within a business, social and cultural context.

It addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies. As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application.

Learning at this level will be about research, intellectual engagement, discovery, interaction and change. The final product for us is not in itself the goal - it is the research, exploration, evaluation and intellectual understanding of branding and identity that makes this MA distinctive.

Structure

Phase 1

Unit 1.1 Design Literacy
Unit 1.2 Research Methods (Visual Research)
Unit 1.3 Major Project Proposal

Phase 2

Unit 2.1 Workshop Options Project
Unit 2.2 Design + Rhetoric
Unit 2.3 Research Methods: Major Project Definition

Phase 3

Unit 3.1 Major Project Resolution: Practical and Report or
Unit 3.2 Major Project Resolution: Thesis

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MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing. Read more

MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.

Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.

You also have the option to study this programme via Distance Learning.

Course content

The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm

Course modules (17/18)

-Marketing: Principles and Management

-Global Marketing Strategy

-International Marketing Research

-Global Marketing Issues

-Strategic Digital Marketing

-International Marketing Communications

-Dissertation and Research Methods

Schedule

One year, full time over three trimesters.

In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.

Assessments

An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

Facilities and Special Features

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials

To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.

Summer School

In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.

The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.

Careers

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.



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As a student in the MA Advertising, Branding and Communication course at the University of West London, you will become a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns. Read more

As a student in the MA Advertising, Branding and Communication course at the University of West London, you will become a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns. We build your understanding of brand communication, professional graphic design, advertising strategy and creativity to help prepare you for your future career.

Communication is at the centre of the way we live our lives. Today's communication systems and tools are complex, sophisticated and extremely powerful. However, the usefulness of these systems and tools depends on those who know how best to use them creatively and strategically.

As consumers become more knowledgeable and knowing, we must create the right kind of conversation. Advertising, Branding and Communication is lightning fast - responding to consumer needs, aspirations, and trends, in highly innovative relational and meaningful ways.

This course has a vocational focus, giving you the professional experience required to kick-start your career after graduation.

Course detail

This course delivers in-depth, real time real-world real-value education. You will:

• work industry hours, at industry pace and on industry projects and internships

• learn to research, apply and present design innovation, brand narrative with mentored design partnerships/teams on industry set briefs

• have the opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music

• gain specialist skills and knowledge in your course

• gain insight and professional practice from working alongside students

• explore a range of evolutionary and revolutionary processes

• build a professional understanding of today's competitive global environments related to design, advertising processes and the management of communication

• develop your own project driven by your new knowledge.

Format

Postgraduate taught courses are taught through a range of:

• Lectures

• Seminars

• industry visits group tutorials.

Modules

  • Research for the Creative Industries
  • Communication Management
  • Communication Application
  • Innovation
  • Professionalisation
  • Internship or Industry Mentored Brief
  • Master's Project or Dissertation.

Career and study progression

Upon graduation, you can work as a brand designer, account handler, graphic communication designer or idea strategist, making your creative mark in the demanding worlds of branding or advertising. You will bring your knowledge of contemporary innovation and brand strategy to a range of industry projects.

You may also wish to undertake postgraduate study to specialise in a subject you’ve already studied, or to explore something new.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.



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Course Description. Read more

Course Description

This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers.

In your first semester, you will explore fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You will also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment.

In your second semester, you will learn about corporate and reputation management. You will also implement and work with practical tools including marketing plans and metrics, as well as developing your understanding of consumer engagement. You will be exposed to the very latest thinking in both conventional and digital marketing disciples.

Finally, in your third semester, you will choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas.

See the website https://www.ntu.ac.uk/study-and-courses/courses/find-your-course/business/pg/2017-18/branding-and-advertising

Work placement

You can add a year's work placement, making your master's a two-year course. If you undertake a placement, you must take up the Business Research Project in semester three.  

Chartered Institute of Marketing

When you successfully complete your MSc Branding and Advertising course, you'll have the opportunity to gain an extra qualification, the Level 4 CIM professional Certificate. You'll also be exempt from certain modules on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing. The qualification you gain depends on your level of practical experience.

Study and support

Teaching and learning methods are centred around interactive workshops which are highly participative in nature and will employ case studies, discussions, business simulations and group activities.

Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules.

We ensure that support and guidance is in place, especially during the early stages of the course and assessment periods, to help you become comfortable with operating in a student-centred learning environment.

Assessment methods

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research-based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Induction

All our courses begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District.

You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services.

Visit the MSc Branding and Advertising page on the Nottingham Trent University web site for more details! https://www.ntu.ac.uk/study-and-courses/courses/find-your-course/business/pg/2017-18/branding-and-advertising

Scholarships

Nottingham Business School is delighted to offer a number of generous scholarships for our full-time master's courses. To find out more visit the Nottingham Business School website. (http://www.ntu.ac.uk/nbs/courses/fees_and_funding/postgraduate_fees/index.html?utm_campaign=FAM-BLSS-Nov-15&utm_medium=Profile&utm_source=Findamasters&utm_term=BLSS )



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This unique international, multi-disciplinary course will develop design managers and leaders as catalysts for strategic innovation and change. Read more

About the course

This unique international, multi-disciplinary course will develop design managers and leaders as catalysts for strategic innovation and change.

The programme comprises compulsory modules of theoretical and analytical topics in areas such as innovation, creativity, team-working and leadership. Special features include analytical design exercises, multimedia educational material, research methods, case studies, design audits and international placements.

The aim of the course is to create closer links between design and industry and to widen the horizons of design management students, enabling you to make informed reference to the world beyond design – to users, the market, new technology, economics, politics, law and the global environment.

Aims

All organisations use design, but few master its use strategically. This course provides the skills and knowledge to students wishing to enter this exciting and rewarding field of endeavour.

This innovative course was one of the first Master’s programmes - globally - that sought to explain the relationship between innovation and design and the importance of applying a strategic approach using design thinking, design methods and process.

Today we remain a unique course internationally and attract students from all over the world, from different creative and design backgrounds, both with one purpose…to become masters of design strategy.

By the time you graduate you will be equipped to:

apply thinking, design methods and process to identify opportunities for innovation and drive changes in commercial, public and/or no-for-profit organisations
explore how strategic design could be used to deliver a whole spectrum of innovation ranging from an innovative business model right through to new products/services
show expertise in your chosen specialism in exciting fields, such as social innovation
critically evaluate the relationship of design, creativity, innovation and enabling technologies
demonstrate personal initiative in addressing challenging issues relevant to industry and other organisations and /or the design profession.

Course Content

The balanced combination of critical examination and rigorous academic research and creativity is a unique characteristic of our Design Strategy and Innovation MA programme at Brunel. You will do a three-phase programme:

Phase One modules: Taught Element (September - December)

Strategic Design Management
Branding Strategy Studies
Innovation Strategy and Management
Design Research

Phase Two Modules: Taught/Tutored (January - April)

Design Innovation Futures: Seminar & Workshop Programme
Design Innovation Research Project 1
Design Innovation Research Project 2

Phase Three Module: Student-led (May - August)

Dissertation

Special Features

'Rich Design' - This is a term we use to describe the many extracurricular activities on offer for Design and Branding students at Brunel.

Brazilian week - We host an annual visit from top Brazilian designers, with joint activities organised with Brunel students. It’s an extremely exciting and rewarding experience for both our students and visitors.

Design consultancies - Many design staff at Brunel are practicing design consultants in their own right, and also work closely with several design consultancies, including Design Bridge. an international brand design agency. This has resulted not only in this company participating in Design Futures, but offering student projects, internships and also graduate employment positions.

Eminent speakers - Every year, our ‘Design Futures’ event offers students the chance to use their research to find design-based solutions to issues facing the world. Design Futures also features eminent guest speakers from all aspects of the design profession, who offer their views on the future of design and its role in meeting global challenges.

Industry and professional focus: London is arguably the most important design and creative capital in the world. Brunel Masters plays a key part in this vibrant landscape. Consequently students leave with a realistic and cutting edge set of skills and knowledge. A world renowned consultancy has praised Brunel design graduates for their ability to ‘hit the ground running’ – meaning they start work understanding modern branding and are able to immediately contribute to strategic thinking within a company.

International flavour: Our MA Design courses draw a truly international mix of students, creating a diverse pool of creative talent at Brunel that attracts employers.

Work Placements

Our students have completed placements and design audits with following major companies and corporations: Grange, Wolff DIms, British Airways, Xerox Europe, HSBC Bank, Black and Decker, IDEG and Hasbro UK.

This might explain why many of our alumni now work for some of the world’s leading consultancies including Saffron, New Edge, Design Bridge, Imagination and Seymour Powell, as well as ‘blue-chip’ companies such as Lenovo, Samsung, British Airways, The Virgin Group, Dyson and HSBC amongst others. Some like Brunel so much they elect to stay on with us for a few more years and study design research for their PhD.

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This Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers. Read more

This Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers.

You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.

The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings.

Through international cases, simulations and projects, you’ll be exposed to many different marketing contexts – culminating in the Marketing ‘Deep Dive Dissertation’ in the final term. Here you work in collaboration with external clients to explore solutions to a current and perplexing problem and will present and develop your findings throughout the dissertation period.

The programme has been approved and accredited by the Chartered Institute of Marketing (CIM) and you will benefit from the prestigious CIM Graduate Gateway.

You will study a range of modules as part of your course, some examples of which are listed below.

Core

◾Markets

◾Marketing

◾Consumers

◾Strategic Marketing

◾Marketing Communications

◾Deep Dive Dissertation

Optional

◾Digital Marketing

◾Branding Strategy

◾Business-to-Business Marketing

◾Contemporary Consumption



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The Marketing Strategy course, MKG 4080, complements the Marketing Management course MKG1010. It explores marketing strategies related to the following facets. Read more

Purpose and Description

The Marketing Strategy course, MKG 4080, complements the Marketing Management course MKG1010. It explores marketing strategies related to the following facets: Marketing planning, promotional offers and advertising, as well as digital marketing. Strategies pertaining to customer segmentation is also covered in the business simulation, competition advantage through products
design and other competitive strategies.
This course is scheduled over a 5 week period for two weekly sessions of 90 minutes each. 50% of the class content is delivered by lectures. In the remaining 50%, students will carry out practical activities or case discussions to help instill the theories and strategies introduced in the lectures.
Upon completion of this course, students will grasp an in depth-understanding of how to create competitive advantage by leveraging the firm’s resources, and how to allocate marketing resources to devise effective promotional tools. Students will also cover various topics in
competitive advantage and creating and capturing value in B2B and B2C case studies. Conjoint analysis will also be covered and used throughout the business simulation.

Learning Objectives

The course covers the following topics:
(1) (Week 1) Introduction to Marketing Strategy
(2) (Week 2) Marketing Resource Allocation and Planning Strategies
(3) (Week 3) Product Innovation in Emerging Markets and Viral Marketing
(4) (Week 4) Digital Marketing and Branding in the Social Network
(5) (Week 5) Customer Segmentation Strategies and Business Communications

[[Course Description ]]
This course features the following:
1. Case Method: case discussions bring students in the position of the decision maker. For
the instructor to help students effectively, she needs to know what the students understand about the case before the discussion. For this purpose, and to ensure that all students read the case and analyze it before class, students are required to submit half to one page memo briefing on the case study. In the first session of this course, students will form study groups and each group will have to submit a memo on the case study by noon 12:00 p.m., Thursday of the case study day. (Font: Times New Roman, 12pt, single
space). Students are also required to rewrite their report after the class discussion and submit the second report by midnight Saturday. The grades of both reports will be averaged.
2. Business Simulation: aims at engaging students in activities that promote decision making, analysis and critical thinking. The instructor will ask students to carry out activities that resemble real-life tasks with decision points to be made in an interactive manner.
The grading of the simulation includes; final presentation, 30% and the outcomes of the simulation (equal distributed weight for (1) verbal communication, (2) visuals and (3) content), 70% of total score for the results of the simulation.
3. Class Participation: Students will be graded on contributions to create a positive learning environment for this course. This includes enhancing the atmosphere and quality of classroom discussions. In a typical class session, one or more students will be
asked to begin the discussion by addressing specific questions about the ‘required preparations. After the leadoff contribution, the discussion will be opened to the rest of the class. Some of the criteria for judging effective class participation include:
 Insightfulness (in analysis, observation, or questions)
 Constructiveness in the context of the class discussion flow
 The frequency of sharing opinions and insights

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