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Masters Degrees (Branding Strategy)

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COURSE AIMS. The course aims to prepare students from design and other creative disciplines to design innovative strategies and act as a catalyst for change in the design, branding and related professions, businesses, education and other organisations. Read more
COURSE AIMS
The course aims to prepare students from design and other creative disciplines to design innovative strategies and act as a catalyst for change in the design, branding and related professions, businesses, education and other organisations.

COURSE DETAILS
Participants will engage with high-level skills and creative thinking and learn to communicate clearly strategies for successful brand building, futures forecasting and change management. They may expect to engage throughout with design and branding professionals through the excellent network of industry/profession support enjoyed by the School.

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Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. Read more
Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding.

Why study MA Strategic Branding and Stakeholder Communication at Middlesex?

An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.

Course Highlights

Learn from academics such as Dr Keith Dinnie and Dr Pantea Foroudi who are experts in the field of branding.
The integration of a stakeholder perspective into strategic brand management
An innovative and diverse set of optional modules, including City, Region and Nation Branding, Innovation-Driven Marketing and Sonic Branding

Course content

What will you study on the MA Strategic Branding and Stakeholder Communication?
The course begins by providing the core subjects of branding, focusing on strategy, stakeholders and communication, so as to embed a core understanding of the field. With this core knowledge you will progress onto two compulsory modules into the essential topics of analytics and digital, as well as two further optional modules which allow you to extend your understanding in areas of particular interest. Finally you will complete a dissertation project on a topic of interest that you select.

Modules

Strategic Brand Management (30 Credits) - Compulsory
Stakeholder and Communication Theory (30 Credits) - Compulsory
Brand Analytics: Methods and Strategies (15 Credits) - Compulsory
Digital Marketing (15 Credits) - Compulsory
City, Region and Nation Branding (15 Credits) - Optional
Corporate and Organisational Branding (15 Credits) - Optional
Innovation-Driven Marketing (15 Credits) - Optional
Sonic Branding (15 Credits) - Optional
Research Methods and Dissertation (60 Credits)
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

How is the MA Strategic Branding and Stakeholder Communication taught?

Teaching is delivered through a combination of lectures, seminars, and guest speakers to both enhance knowledge and encourage engagement with topics through discussion with academics and peers. Learning is also supported by online material and you will also engage in self-directed study.

Assessment
You will receive feedback on your work and modes of assessment will primarily focus on individual and group coursework, as well as your dissertation project.

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This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding- http://www.gold.ac.uk/pg/ma-brands-communication-culture/. Read more
This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding- http://www.gold.ac.uk/pg/ma-brands-communication-culture/

The unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

What happens when the state starts to use branding techniques to communicate with its citizens?

And how does the rise of digital and social media change the relationship between brands and their publics?

What, for example, are the consequences of understanding political parties, artists or sports teams as ‘brands’?

An introduction to contemporary branding debates

The MA in Brands, Communication and Culture aims to provide you with a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. Specifically, you should acquire an in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.

You will also improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will have at your disposal a range of tools that will enable you to analyse contemporary communications, to make judgments about their significance and value and be able to thoughtfully contribute to contemporary communications.

A unique approach to the study of brands

This MA is not a conventional branding or marketing course. Instead it offers a unique approach to the study of brands. This is reflected in the topics taught on our core modules, which include:

The role of brands in and beyond markets
The rise of consumer culture
Critical perspectives on brand management and governance
Intellectual property
Immaterial labour and the rise of ‘branded workers’
Gender, colonial history and branding
Attachment, identity and emotions in branding
Ethics and transparency
The emergence of brand experiences and ‘staging’ of brands
Fair trade and accountability
Branded spaces and communities
Social media and open source cultures
Geodemographics and new forms of social classification
The MA Brands, Communication and Culture is taught across two departments: Media & Communications and Sociology. This gives you access to experts in many fields. In addition to the two core courses you will have the opportunity to customize your degree by choosing from a range of modules from different departments to allow you to explore your own interests and make wider connections.

We welcome students who bring to the course a range of experiences and interests in communication, management, politics, design and the cultural industries.

Recent dissertation topics include:

Branding post-capitalism? An investigation of crowdfunding platforms
Trespassed City: Mapping London’s privately owned public spaces
The rise of co-working spaces
Craft Entrepreneurs: an inquiry into the rise of artisanal production in post-industrial cities
Hashtags in photo sharing social media apps
Consumer culture in contemporary Shanghai
Branding of NGOs
Sustainable brand strategies - good for the environment or just a selling strategy?
Fashion bloggers and cultural capital
Medical tourism and branded healthcare
Intellectual property in the fashion industry
Branding London's districts

Contact the department

If you have specific questions about the degree, contact Dr Kat Jungnickel.

Overview

The programme is made up of two core modules (60 credits in total), between two and four options modules (60 credits in total), and a dissertation (60 credits).

The first core module, Branding I, introduces you to contemporary definitions and theories of branding, its history and development, changes in the role of marketing, promotion and design, and their place in the global economy.

The second core module, Branding II, puts greater emphasis on contemporary themes and issues in branding, and their relationship to wider debates in society, economy and culture.

Throughout the core components of the degree, you will examine the wide range of ways in which branding is currently used, in organisations ranging from large corporations to public sector bodies, charities and other third sector organisations.

For the optional modules, you'll have an opportunity to explore some of the wider contexts for brands and branding by taking up to 60 credits of modules provided elsewhere in Media and Communications or neighbouring departments such as Sociology, Cultural Studies and Anthropology.

Part-time students typically take the two core modules in their first year, and the options modules plus the dissertation in their second year.

Vocational elements

The department offers some practice-based options in areas such as:

Media Futures
Online Journalism
Campaign Skills
Media Law and Ethics
Design Methods
Processes for Innovation

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills

The programme helps students to develop a high-level understanding of contemporary branding and communications techniques and their social, economic and political contexts. You will be encouraged to develop your critical reasoning skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. Assessments are designed to ensure that you are able to apply these skills in practical ways.

Careers

The programme equips you with the skills necessary to pursue a wide range of careers related to branding and communication in the media and other industries. Students are encouraged to seek work experience and work placements during the programme as time allows. Regular seminars with visiting speakers will enable you to gain an understanding of how your degree can be used in a professional context. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management. Read more
The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry.

The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project.

The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web.
The students will approach the fashion business, including manufacturing and cultural features , and will explore the interactions in the fashion industry. They will learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity that has a distinctive role in the panorama of the fashion market.

In communication students strengthen the analytical and critical skills, in order to develop a communication strategy. The study of marketing and digital media allows the development of skills related to orientation, analysis, strategic planning, evaluation, and ability to define an effective brief.

In the design management unit, the students acquire the relationship between design and management and its importance within a company and its marketing strategy.

The Master ends with the presentation of the final project, a summary of all courses in which the student develops the insights gained during the educational pathway.

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Sophisticated politics involves communication, strategy and manipulation of the political agenda. This programme engages you in the practical issues of political delivery. Read more
Sophisticated politics involves communication, strategy and manipulation of the political agenda.

This programme engages you in the practical issues of political delivery. The areas of political communication, political leadership, strategy, crisis management, political branding, and public relations are all the leading vocational aspects of a developed academic understanding of politics and international relations. It is an area of growing importance that distinguishes our graduates as policy-relevant, engaged thinkers in the political arena.

- Extended programme

The extended programme allows students the opportunity to study their subject in greater detail, choosing a wider range of modules, and also provides the opportunity to spend one term at the Canterbury campus. The extended programme is ideal for students who require extra credits, or would like to have more time to pursue an internship.

Visit the website https://www.kent.ac.uk/courses/postgraduate/59/political-strategy-and-communication

Brussels School of International Studies

The Brussels School of International Studies (BSIS) is a multidisciplinary postgraduate School of the University of Kent bringing together the disciplines of politics, international relations, law and economics to provide in-depth analysis of international problems such as conflict, security, development, migration and the political economy and legal basis of a changing world order.

We are a truly international School, our students are drawn from over 50 countries. The strong international composition of our staff and student body contributes significantly both to the academic as well as to the social experience at BSIS. The value-added of a location in Brussels is the opportunity to expose students of international issues to the working of major international organisations such as the EU and NATO and the many international and non-governmental organisations based in Brussels. Students have the added opportunity of undertaking an internship with one of these organisations.

Course structure

We are committed to offering flexible study options at the School and enable you to tailor your degree to meet your needs by offering start dates in September and January; full- and part-time study; split-site options, and allowing students to combine two fields of study leading to a degree that reflects both disciplines.

The MA in Political Strategy and Communication allows students to choose secondary areas of specialisation from the range of programmes offered at BSIS (http://www.kent.ac.uk/brussels/studying/index.html). Thus, a focused programme of study can be constructed by studying Political Strategy and Communication in the context of International Relations; International Conflict and Security; Human Rights Law, and other subject areas we cover.

This leads to the award of an MA degree in, for example, 'Political Strategy and Communication with Human Rights Law'.

Programme aims

The programme aims to:

- provide you with a research-active teaching environment which provides a good grounding in the study of social science in general, in political strategy, and in the communication of political positions in particular

- offer you a critical perspective of the interplay between international relations and European politics as they relate to the process of creating a strategy for dealing with political issues, and communicating effectively the issues and positions on the basis of that strategy, in order to influence outcomes at the European and national levels

- ensure that you acquire a solid understanding of methodologies for the study of social science in general, and in the application of those understandings to the study of political strategy in particular

- ensure that you acquire a solid understanding of major theoretical approaches to policymaking and policy analysis, the historical development of the contemporary European policy landscape, and the application of theoretical and historical knowledge to the analysis and understanding of contemporary issues and cases in the field, with particular emphasis on the manner in which policies, positions, perspectives, and attitudes are communicated

- ensure that you acquire the necessary skills for an advanced assessment of contemporary problems in European politics, society, and economy, and their solutions

- develop your general research skills and personal skills (transferable skills).

Research areas

Our research interests span a broad spectrum of the discipline, with particular strengths in the fields of conflict analysis and resolution, political theory and European politics. The strength of the School’s research culture is reflected in the numerous books and articles published and in the existence of its three core research groups: Conflict, Security and Human Rights; Comparative Politics; and Political and Social Thought. We also host four University-recognised research centres: the Conflict Analysis Research Centre (CARC), the Global Europe Centre (GEC), the Centre for Critical Thought (CCT), and the Centre for Federal Studies (CFS).

All members of staff can supervise theses leading to research degrees. We encourage potential research students to refer to our postgraduate research handbook (pdf) for detailed information (http://www.kent.ac.uk/politics/postgraduates/research-programmes/pgrhandbook.pdf).

In 2011, the University successfully applied for ESRC recognition as a provider of doctoral training in political science and international studies (and other areas of the social sciences) as part of a consortium. As a result, we are now part of the South East ESRC Doctoral Training Centre, making us one of the key training outlets in our subject in the UK.

Careers

The School of Politics and International Relations has a dedicated Employability, Placements and Internships Officer who works with students to develop work-based placements in a range of organisations. Centrally, the Careers and Employability Service can help you plan for your future by providing one-to-one advice at any stage of your postgraduate studies.

Many students at our Brussels centre who undertake internships are offered contracts in Brussels immediately after graduation. Others have joined their home country’s diplomatic service, entered international organisations, or have chosen to undertake a ‘stage’ at the European Commission, or another EU institution.

Our graduates have gone on to careers in academia, local and national government and public relations.

Kent has an excellent record for postgraduate employment: over 94% of our postgraduate students who graduated in 2013 found a job or further study opportunity within six months.

Find out how to apply here - https://www.kent.ac.uk/courses/postgraduate/apply/

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Understanding, translating and communicating brand stories graphically. it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Read more

Introduction

Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression.

Content

Driven by intelligent enquiry and evaluation, this programme encourages students to challenge what is understood about the meaning of graphic branding. It explores the strategic thinking underlying brands and focuses on how that strategy can drive the creative expression.

Look around you and you will see examples of the power of brands - on the High Street, within organisations and in the media. From Coca Cola to Virgin, the most successful brands are worth billions.

This MA course focuses on the role of visual identity within branding. The aim is to produce versatile and creative practitioners who understand design within a business, social and cultural context.

It addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies. As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application.

Learning at this level will be about research, intellectual engagement, discovery, interaction and change. The final product for us is not in itself the goal - it is the research, exploration, evaluation and intellectual understanding of branding and identity that makes this MA distinctive.

Structure

Phase 1

Unit 1.1 Design Literacy
Unit 1.2 Research Methods (Visual Research)
Unit 1.3 Major Project Proposal

Phase 2

Unit 2.1 Workshop Options Project
Unit 2.2 Design + Rhetoric
Unit 2.3 Research Methods: Major Project Definition

Phase 3

Unit 3.1 Major Project Resolution: Practical and Report or
Unit 3.2 Major Project Resolution: Thesis

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The MSc Applied Corporate Brand Management is composed of two pathways. the MSc in Applied Corporate Brand Management which is a standard postgraduate offering and the MSc in Applied Corporate Brand Management (with Professional Practice). Read more
The MSc Applied Corporate Brand Management is composed of two pathways: the MSc in Applied Corporate Brand Management which is a standard postgraduate offering and the MSc in Applied Corporate Brand Management (with Professional Practice).

The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a compulsory work placement component at a company or a consultancy of 16 weeks. The unique feature of the work placement distinguishes the programme from other Masters in the country.

The programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding

The core contents of branding are examined at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product. The focus on corporate branding considers the following components:

corporate identity
corporate image and reputation
corporate design
corporate culture
corporate behaviour
corporate brand structure and brand strategy

Students undertake a project in collaboration with branding firms as part of their consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

The academic experts contributing to the programme are prominent world class researchers in the branding field, namely, Professor John Balmer and Professor T C Melewar from Brunel Business School, and Professor Stephen Greyser from Harvard Business School - who is also a Visiting Professor of Corporate Marketing on the programme.

Aims

In addition to offering an unrivalled opportunity to study and evaluate not only contemporary theory relating to corporate branding, the programme will also offer students the chance to examine current research relating to the management of an organisation’s corporate reputation, its corporate identity and its corporate communications.

Furthermore, graduates of this programme will gain a thorough understanding of the issues related to marketing at the corporate level and, equally importantly, a comprehensive appreciation of how to apply corporate branding and marketing theory and practice in the context of the contemporary organisation.

Special Features

The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a compulsory work placement component at a company or a consultancy of 16 weeks. The unique feature of the work placement distinguishes the programme from other Masters in the country.

Besides formal teaching and the Professional Practise, students are exposed to the myriad of practical applications of the theories taught, such as:

guest speakers from the industry and brand consultancies;
visits to brand companies and consultancies;
career talks and presentations;
visits to the Design Museum and Branding Museum in London.

Brunel Business School is home to The Centre for Research in Marketing which was created in 2005 with a mission to develop, promote and facilitate research on various aspects of marketing. The Centre's expertise ranges from branding, corporate identity, CRM, consumer behaviour, international marketing and marketing communications to political marketing, managing organisational creativity, marketing professional service firms, multi-channel marketing, e-learning and on-line banking.

Corporate Advisory Board

Advise faculty teaching on the programme about course content - especially in relation to practical aspects in the context of being relevant to the needs of industry.
Offer placements, projects, guest lecturers, field trips and other practitioner-based components.
Discuss current research themes and practical developments in the industry which inform the taught parts of the programme.
Promote the interests of the programme within the academic and Corporate Brand Management communities.

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MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing. Read more
MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.

Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.

You also have the option to study this programme via Distance Learning, click on the link for more details: http://www.northampton.ac.uk/study/courses/international-marketing-strategy-distance-learning-msc/

Course content

The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm

Course modules (16/17)

-Strategic Digital Marketing
-International Marketing Intelligence and Research
-International Marketing Strategy
-The Global Marketing Context
-International Marketing Communications
-Dissertation and Research Methods
-Marketing: Principles and Management

Schedule

One year, full time over three trimesters.

In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.

Assessments

An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

Facilities and Special Features

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials

To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.

Summer School

In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.

The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.

Careers

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.

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Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. Read more

Course overview

Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. If you want to kick-start a career in one of these exciting fields, this is the course for you.

This degree will introduce you to the various tools businesses use - including advertising, promotion and PR to communicate with target markets. It will provide you with an in-depth and critical understanding of research methodologies, as well as marketing communications planning and strategy. You will critically analyse real world branding and develop a marketing communications strategy for a real client. This will provide you with the commercial marketing experience that employers are looking for.

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers.

Course content

Core modules:
- Moving to Masters
- Critical Developments in Marketing Theory and Practice
- Marketing Planning and Strategy
- Marketing Research I: quantitative methods
- Marketing Research II: qualitative methods
- Branding and Communications
- Dissertation

Choose one option from:
- International Marketing
- Social Marketing
- Behavioural Economics
- Digital Marketing
- New Product Development

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As a student in the MA Advertising, Branding and Communication course at the University of West London, you will become a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns. Read more
As a student in the MA Advertising, Branding and Communication course at the University of West London, you will become a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns. We build your understanding of brand communication, professional graphic design, advertising strategy and creativity to help prepare you for your future career.

Communication is at the centre of the way we live our lives. Today's communication systems and tools are complex, sophisticated and extremely powerful. However, the usefulness of these systems and tools depends on those who know how best to use them creatively and strategically.

As consumers become more knowledgeable and knowing, we must create the right kind of conversation. Advertising, Branding and Communication is lightning fast - responding to consumer needs, aspirations, and trends, in highly innovative relational and meaningful ways.

This course has a vocational focus, giving you the professional experience required to kick-start your career after graduation.

Course detail

This course delivers in-depth, real time real-world real-value education. You will:
• work industry hours, at industry pace and on industry projects and internships
• learn to research, apply and present design innovation, brand narrative with mentored design partnerships/teams on industry set briefs
• have the opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students
• explore a range of evolutionary and revolutionary processes
• build a professional understanding of today's competitive global environments related to design, advertising processes and the management of communication
• develop your own project driven by your new knowledge.

Format

Postgraduate taught courses are taught through a range of:
• Lectures
• Seminars
• industry visits group tutorials.

Career and study progression

Upon graduation, you can work as a brand designer, account handler, graphic communication designer or idea strategist, making your creative mark in the demanding worlds of branding or advertising. You will bring your knowledge of contemporary innovation and brand strategy to a range of industry projects.

You may also wish to undertake postgraduate study to specialise in a subject you’ve already studied, or to explore something new.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

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This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Read more

Course Description

This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers.

In your first semester, you will explore fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You will also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment.

In your second semester, you will learn about corporate and reputation management. You will also implement and work with practical tools including marketing plans and metrics, as well as developing your understanding of consumer engagement. You will be exposed to the very latest thinking in both conventional and digital marketing disciples.

Finally, in your third semester, you will choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas.

See the website https://www.ntu.ac.uk/study-and-courses/courses/find-your-course/business/pg/2017-18/branding-and-advertising

Work placement

You can add a year's work placement, making your master's a two-year course. If you undertake a placement, you must take up the Business Research Project in semester three.  

Chartered Institute of Marketing

When you successfully complete your MSc Branding and Advertising course, you'll have the opportunity to gain an extra qualification, the Level 4 CIM professional Certificate. You'll also be exempt from certain modules on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing. The qualification you gain depends on your level of practical experience.

Study and support

Teaching and learning methods are centred around interactive workshops which are highly participative in nature and will employ case studies, discussions, business simulations and group activities.

Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules.

We ensure that support and guidance is in place, especially during the early stages of the course and assessment periods, to help you become comfortable with operating in a student-centred learning environment.

Assessment methods

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research-based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Induction

All our courses begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District.
You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services.

Visit the MSc Branding and Advertising page on the Nottingham Trent University web site for more details! https://www.ntu.ac.uk/study-and-courses/courses/find-your-course/business/pg/2017-18/branding-and-advertising

Scholarships

Nottingham Business School is delighted to offer a number of generous scholarships for our full-time master's courses. To find out more visit the Nottingham Business School website. (http://www.ntu.ac.uk/nbs/courses/fees_and_funding/postgraduate_fees/index.html?utm_campaign=FAM-BLSS-Nov-15&utm_medium=Profile&utm_source=Findamasters&utm_term=BLSS )

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The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects. Read more
The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects.

The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms, providing the students with an intense and interactive curriculum, of increasing complexity.

Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development.

Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art.

At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of public speech.

In previous editions, the projects were developed in collaboration with Jacuzzi - development project of the new brand Jacuzzi SPA; Ducati - Brand stretching on target millennials worldwide; Aiutare I Bambini - brand repositioning; Bellavita - guideline development of brands; Cottoveneto - assessment and brand positioning worldwide; Prénatal - assessment and brand positioning worldwide; Boscolo Hotels - assessment and brand experience; Nestle '/ Buitoni - assessment and re-launching the brand in Italy; Diesel - 55DSL - assessment and strategic guidelines; Max Mara - branding green field on the brand Sportmax and person; Pomellato - global digital branding strategy; Campari - Mix Campari brand relaunch; Piaggio - branding and development of smart mobility ecosystem; Ferrero - brand stretching brand on target millennials worldwide and developing new product line.

During the previous editions of the programme students enjoyed, among others, the following visiting: Google, Technogym, Campari.

The Master is organized in two editions, the first in November in Italian, the second in February in English.

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Digital media and the internet are having a big impact in the way brands behave, interact and speak. Read more
Digital media and the internet are having a big impact in the way brands behave, interact and speak. As these technologies continue to develop in terms of speed, availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital media, capturing these benefits and articulating them at both an academic and vocational level.

This course offers a unique opportunity for students to gain understanding and use of digital media design and technologies for the purpose of branding. This programme aims to fill a gap by developing the knowledge and practical experience of both digital design and branding concepts.

Modules:

Digital Branding Strategy
The main aim of this module is provide students with understanding and skills to (i) develop a strategic approach to branding and its relationship to digital design and organisational performance, (ii) to evaluate the current state of the relationship of branding to digital design, digital promotion and management and (iii) to build future scenarios in response to new trends.

Multimedia Research Directions
The module will introduce concepts of different types of research, present methods to identify research topic and formulate approach, prepare plan for research and provide guidance on performing research experiments and evaluating novel systems and artefacts. In this module internationally renowned researchers and practitioners in creative media design will be invited to speak in seminars to the MSc students.

Digital Promotion
In this module students will study digital promotion media and means, with the focus on creative execution: Social Media Marketing, Online Advertising, Public Relations, E-mail marketing, etc; case study of successful digital campaigns and businesses.

Digital Design
The aim of this module is to provide theoretical and practical skills of digital design in the context of creative digital branding; graphic design, layout, typography, etc; the module to include a practical design project.

Digital Media Technologies
This module offers understanding and appreciation of the various digital media technologies in the context of creative digital branding.

Advanced 3D Technologies
The aim of this module to cover advanced 3D and associated technologies including, generative 3D modelling, real-time graphics, animation and human movement and machine acquisition techniques. Complex forms will be visualized, simulated and tested on screen. The module will also explore the latest developments in rapid prototyping virtual reality and other forms of visualization.

Multimedia and Interaction Design
The aim of this module is to demonstrate advanced knowledge and understanding of state-of-the-art technologies revolving around the various interactive possibilities with digital media in the academic and commercial worlds. To demonstrate theoretical and practical knowledge of graphic design, photography and video within the context of interactive digital media.

Audio Visual Post Production
This module will develop the students’ knowledge, skills and understanding of post-production and compositing to a professional level, with a particular focus on visual post production, but supported by a study of relevant audio post production techniques and principles.

Masters Project - Digital Campaign
Develop a digital campaign for a chosen brand, product or service. The focus of work to be on the development of a digital promotional artefact (e.g. a collection of viral videos, a viral game), but the project to involve the full cycle of a campaign management: market research (product and user), budget development, media planning and distribution, evaluation of campaign effectiveness.

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This programme provides you with the opportunity to study for two Master's awards within one year and gives you the experience of undertaking a work placement. Read more
This programme provides you with the opportunity to study for two Master's awards within one year and gives you the experience of undertaking a work placement. It is designed to develop the range of intellectual and practical competencies in students and allows them to become effective specialists in the global knowledge economy.

The programme provides students who may not have a first degree in business with a grounding in business management, followed by specialised international business modules and an independent specialist project. On completion of the requirements of both institutions, students will be awarded two degrees: MA International Business from the University of Greenwich and MSc Global Financial Management from ESCEM School of Business and Management in Poitiers, France. The entire programme is delivered in English and no knowledge of French is required.

Erasmus Grant funding is available for scholarship schemes on this programme, for a limited number of students. (Further details will be provided upon successful receipt of unconditional/conditional offer on the programme).

The first term is located in Greenwich, London, the second in Poitiers, France and the third is usually in the UK or another chosen country by negotiation.

The aims of the programme are:

- To provide students with the knowledge and competencies relevant to operate in global business environment.

- To facilitate the advanced study of international business organisations and their management, while enabling students to systematically and creatively analyse, critique and apply knowledge and understanding of complex international business and management issues

- To build interpersonal skills to be able to interact effectively with a range of specialists and to implement solutions effectively and efficiently.

Visit the website http://www2.gre.ac.uk/study/courses/pg/intlbus/intbusdual

Business - International

The importance of the international dimension for many businesses today is creating a demand for graduates with sound business skills and the ability to operate effectively outside their country of origin. Redesigned in consultation with the business community our current programmes aim to meet this demand.

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.

Financial and Management Accounting (15 credits)
Placement (EU) (30 credits)
Dissertation/Research Project (EU) (30 credits)
Innovation, Entrepreneurship and Marketing (ESCEM) (15 credits)
Corporate Clusters and Knowledge (ESCEM) (5 credits)
Global Business and Sustainability (30 credits)
International Business Risk Management and the International Economy (ESCEM) (10 credits)
Branding Strategy in International Business (ESCEM) (10 credits)
Managing Internationalisation with Data Analysis and Interpretation (ESCEM) (10 credits)
Managing Internationalisation with Decision Support Systems (ESCEM) (10 credits)
Foundations of Scholarship (EU)
Research Methods (EU) (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Assessment

Each of the courses is assessed through a wide range of methods and procedures, including assignments, reflections, group projects and presentations, examinations and individual dissertation.

Career options

Graduates may pursue their management career in a wide range of multinational companies, nongovernment and public sector organisations as well as consultancies. Some might find employment in small- or medium- sized exporting organisations, and local or central government agencies involved in business development.

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0014/644000/Programme-Specs-MBA-MA-Int-Business.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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The Marketing Strategy course, MKG 4080, complements the Marketing Management course MKG1010. It explores marketing strategies related to the following facets. Read more

Purpose and Description

The Marketing Strategy course, MKG 4080, complements the Marketing Management course MKG1010. It explores marketing strategies related to the following facets: Marketing planning, promotional offers and advertising, as well as digital marketing. Strategies pertaining to customer segmentation is also covered in the business simulation, competition advantage through products
design and other competitive strategies.
This course is scheduled over a 5 week period for two weekly sessions of 90 minutes each. 50% of the class content is delivered by lectures. In the remaining 50%, students will carry out practical activities or case discussions to help instill the theories and strategies introduced in the lectures.
Upon completion of this course, students will grasp an in depth-understanding of how to create competitive advantage by leveraging the firm’s resources, and how to allocate marketing resources to devise effective promotional tools. Students will also cover various topics in
competitive advantage and creating and capturing value in B2B and B2C case studies. Conjoint analysis will also be covered and used throughout the business simulation.

Learning Objectives

The course covers the following topics:
(1) (Week 1) Introduction to Marketing Strategy
(2) (Week 2) Marketing Resource Allocation and Planning Strategies
(3) (Week 3) Product Innovation in Emerging Markets and Viral Marketing
(4) (Week 4) Digital Marketing and Branding in the Social Network
(5) (Week 5) Customer Segmentation Strategies and Business Communications

[[Course Description ]]
This course features the following:
1. Case Method: case discussions bring students in the position of the decision maker. For
the instructor to help students effectively, she needs to know what the students understand about the case before the discussion. For this purpose, and to ensure that all students read the case and analyze it before class, students are required to submit half to one page memo briefing on the case study. In the first session of this course, students will form study groups and each group will have to submit a memo on the case study by noon 12:00 p.m., Thursday of the case study day. (Font: Times New Roman, 12pt, single
space). Students are also required to rewrite their report after the class discussion and submit the second report by midnight Saturday. The grades of both reports will be averaged.
2. Business Simulation: aims at engaging students in activities that promote decision making, analysis and critical thinking. The instructor will ask students to carry out activities that resemble real-life tasks with decision points to be made in an interactive manner.
The grading of the simulation includes; final presentation, 30% and the outcomes of the simulation (equal distributed weight for (1) verbal communication, (2) visuals and (3) content), 70% of total score for the results of the simulation.
3. Class Participation: Students will be graded on contributions to create a positive learning environment for this course. This includes enhancing the atmosphere and quality of classroom discussions. In a typical class session, one or more students will be
asked to begin the discussion by addressing specific questions about the ‘required preparations. After the leadoff contribution, the discussion will be opened to the rest of the class. Some of the criteria for judging effective class participation include:
 Insightfulness (in analysis, observation, or questions)
 Constructiveness in the context of the class discussion flow
 The frequency of sharing opinions and insights

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