This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding.
The unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.
What happens when the state starts to use branding techniques to communicate with its citizens?
And how does the rise of digital and social media change the relationship between brands and their publics?
What, for example, are the consequences of understanding political parties, artists or sports teams as ‘brands’?
An introduction to contemporary branding debates
The MA in Brands, Communication and Culture aims to provide you with a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. Specifically, you should acquire an in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.
You will also improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will have at your disposal a range of tools that will enable you to analyse contemporary communications, to make judgments about their significance and value and be able to thoughtfully contribute to contemporary communications.
A unique approach to the study of brands
This MA is not a conventional branding or marketing course. Instead it offers a unique approach to the study of brands. This is reflected in the topics taught on our core modules, which include:
The MA Brands, Communication and Culture is taught across two departments: Media & Communications and Sociology. This gives you access to experts in many fields. In addition to the two core courses you will have the opportunity to customize your degree by choosing from a range of modules from different departments to allow you to explore your own interests and make wider connections.
We welcome students who bring to the course a range of experiences and interests in communication, management, politics, design and the cultural industries.
Recent dissertation topics include:
The programme is made up of two core modules (60 credits in total), between two and four options modules (60 credits in total), and a dissertation (60 credits).
The first core module, Branding I, introduces you to contemporary definitions and theories of branding, its history and development, changes in the role of marketing, promotion and design, and their place in the global economy.
The second core module, Branding II, puts greater emphasis on contemporary themes and issues in branding, and their relationship to wider debates in society, economy and culture.
Throughout the core components of the degree, you will examine the wide range of ways in which branding is currently used, in organisations ranging from large corporations to public sector bodies, charities and other third sector organisations.
For the optional modules, you'll have an opportunity to explore some of the wider contexts for brands and branding by taking up to 60 credits of modules provided elsewhere in Media and Communications or neighbouring departments such as Sociology, Cultural Studies and Anthropology.
Part-time students typically take the two core modules in their first year, and the options modules plus the dissertation in their second year.
The department offers some practice-based options in areas such as:
Assessment consists of coursework, extended essays, reports, presentations, practice based projects or essays/logs, group projects, reflective essays, and seen and unseen written examinations.
Please note that due to staff research commitments not all of these modules may be available every year.
The programme helps students to develop a high-level understanding of contemporary branding and communications techniques and their social, economic and political contexts. You will be encouraged to develop your critical reasoning skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. Assessments are designed to ensure that you are able to apply these skills in practical ways.
The programme equips you with the skills necessary to pursue a wide range of careers related to branding and communication in the media and other industries. Students are encouraged to seek work experience and work placements during the programme as time allows. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.
Find out more about employability at Goldsmiths.
The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.
The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.
Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.
MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.
Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.
You also have the option to study this programme via Distance Learning.
The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm
-Marketing: Principles and Management
-Global Marketing Strategy
-International Marketing Research
-Global Marketing Issues
-Strategic Digital Marketing
-International Marketing Communications
-Dissertation and Research Methods
One year, full time over three trimesters.
In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.
An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.
Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials
To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.
In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.
The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.
Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.
As a student in the MA Advertising, Branding and Communication course at the University of West London, you will become a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns. We build your understanding of brand communication, professional graphic design, advertising strategy and creativity to help prepare you for your future career.
Communication is at the centre of the way we live our lives. Today's communication systems and tools are complex, sophisticated and extremely powerful. However, the usefulness of these systems and tools depends on those who know how best to use them creatively and strategically.
As consumers become more knowledgeable and knowing, we must create the right kind of conversation. Advertising, Branding and Communication is lightning fast - responding to consumer needs, aspirations, and trends, in highly innovative relational and meaningful ways.
This course has a vocational focus, giving you the professional experience required to kick-start your career after graduation.
This course delivers in-depth, real time real-world real-value education. You will:
• work industry hours, at industry pace and on industry projects and internships
• learn to research, apply and present design innovation, brand narrative with mentored design partnerships/teams on industry set briefs
• have the opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students
• explore a range of evolutionary and revolutionary processes
• build a professional understanding of today's competitive global environments related to design, advertising processes and the management of communication
• develop your own project driven by your new knowledge.
Postgraduate taught courses are taught through a range of:
• industry visits group tutorials.
Upon graduation, you can work as a brand designer, account handler, graphic communication designer or idea strategist, making your creative mark in the demanding worlds of branding or advertising. You will bring your knowledge of contemporary innovation and brand strategy to a range of industry projects.
You may also wish to undertake postgraduate study to specialise in a subject you’ve already studied, or to explore something new.
Click the following link for information on how to apply to this course.
Information about scholarships and bursaries can be found here.
This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers.
In your first semester, you will explore fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You will also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment.
In your second semester, you will learn about corporate and reputation management. You will also implement and work with practical tools including marketing plans and metrics, as well as developing your understanding of consumer engagement. You will be exposed to the very latest thinking in both conventional and digital marketing disciples.
Finally, in your third semester, you will choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas.
You can add a year's work placement, making your master's a two-year course. If you undertake a placement, you must take up the Business Research Project in semester three.
When you successfully complete your MSc Branding and Advertising course, you'll have the opportunity to gain an extra qualification, the Level 4 CIM professional Certificate. You'll also be exempt from certain modules on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing. The qualification you gain depends on your level of practical experience.
Teaching and learning methods are centred around interactive workshops which are highly participative in nature and will employ case studies, discussions, business simulations and group activities.
Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules.
We ensure that support and guidance is in place, especially during the early stages of the course and assessment periods, to help you become comfortable with operating in a student-centred learning environment.
A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research-based projects.
The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.
All our courses begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District.
You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services.
Visit the MSc Branding and Advertising page on the Nottingham Trent University web site for more details! https://www.ntu.ac.uk/study-and-courses/courses/find-your-course/business/pg/2017-18/branding-and-advertising
Nottingham Business School is delighted to offer a number of generous scholarships for our full-time master's courses. To find out more visit the Nottingham Business School website. (http://www.ntu.ac.uk/nbs/courses/fees_and_funding/postgraduate_fees/index.html?utm_campaign=FAM-BLSS-Nov-15&utm_medium=Profile&utm_source=Findamasters&utm_term=BLSS )
This Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers.
You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.
The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings.
Through international cases, simulations and projects, you’ll be exposed to many different marketing contexts – culminating in the Marketing ‘Deep Dive Dissertation’ in the final term. Here you work in collaboration with external clients to explore solutions to a current and perplexing problem and will present and develop your findings throughout the dissertation period.
The programme has been approved and accredited by the Chartered Institute of Marketing (CIM) and you will benefit from the prestigious CIM Graduate Gateway.
You will study a range of modules as part of your course, some examples of which are listed below.
◾Deep Dive Dissertation