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Masters Degrees (Branding Design)

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COURSE OVERVIEW. Choose from a range of specialist modules to launch your career in digital media. Develop your skills through work on live client projects. Read more

COURSE OVERVIEW

  • Choose from a range of specialist modules to launch your career in digital media
  • Develop your skills through work on live client projects
  • Push creative boundaries with opportunities to experiment, innovate and take risks

The Digital Media Practice programmes at Winchester are designed to accommodate a wide range of specialist interests within the digital media industry. Build your theoretical understanding within the context of honing practical skills in a range of specialist careers. Develop new ideas and theories through your engagement with several live client projects, which may culminate in the real-time release of output through different media platforms.

Your practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and work in professional contexts. Partnerships with professional practitioners and bodies give you the starting point to develop your own network of professional contacts. There is a dedicated, fully equipped digital design studio, with practitioner-based lecturers on hand to support you.

Your course consists of five core modules plus two optional modules, where you undertake individual projects and case studies relevant to your particular area of interest. Core modules include Digital Media Principles, Design Practice, and a project on Emerging Media. MA Digital Media Practice includes your choice of any two optional modules, while on the specialist pathways you choose two optional modules from a more specific selection. Examples of module choices include:

Digital Media Practice

Choose from any of the modules available on the specialist pathways

Advertising, Marketing and Branding Design

  • Marketing Communication
  • Brand Design and Strategy

Design Thinking

  • Design Communication
  • Design Research

Interaction Design

  • AR and VR Interaction
  • Narrative and Storytelling

Motion Graphics

  • Motion Graphics
  • Transmedia Storytelling

Visualisation

  • 3D Visualisation
  • Infographic Communication

Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.

Careers

Graduates pursue careers in the digital media industry as lead designers, design researchers, account directors, content writers and creative producers.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

Start Date: September

Teaching takes place: Daytime

Students develop new ideas and theories through their engagement with several live client projects, which may culminate in the real-time release of output through different media platforms. Practical work is supported and enhanced through masterclasses, seminars, discussions, workshops, tutorials and self-directed study, and by undertaking work in professional contexts. There is a dedicated, fully equipped Digital Design Studio, with practitioner-based lecturers on hand during core hours.

Location

Taught elements of the course take place on our King Alfred Campus (Winchester) or at our West Downs Campus (Winchester)

Assessment

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.



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Great design ideas can change the world. With human and user-centred design at the heart of this internationally regarded Masters programme, you’ll develop research and practice-based design solutions to respond to a demanding industry and rapidly changing society. Read more

Great design ideas can change the world. With human and user-centred design at the heart of this internationally regarded Masters programme, you’ll develop research and practice-based design solutions to respond to a demanding industry and rapidly changing society.

Whether your background is in design or in another discipline, you’ll develop, test and evaluate innovative design solutions in real-life scenarios. You’ll gain first-hand experience of current needs and trends across a range of sectors, and focus on a large-scale design project within one of the specialisms offered (see the ‘Specialisms’ tab).

Taught by diverse staff with internationally recognised profiles in research and practice, you’ll build an interdisciplinary approach to design in a stimulating environment, while being exposed to and involved in cutting-edge research. You’ll gain practical and research skills to prepare you for a wide range of careers.

Specialist facilities

We have plenty of facilities to help you make the most of your time at Leeds. We have an impressive range of resources that you can use to develop your projects.

At the top of our research facilities we have the world’s most sophisticated mobile eye-tracking glasses, which are used to understand how users interact with design (see more information at http://www.tobiipro.com). Other excellent research facilities are our EEG equipment (electroencephalography) to understand how users interact with the world, and our colour analysis/prediction lab.

We also house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history. ULITA, an archive of international textiles, is also housed on campus and collects, preserves and documents textiles and related areas from around the world. You can make appointments to view items, but it also has an online catalogue where you can explore the major collections.

You’ll also be able to develop your practice in well-equipped studios and purpose-built computer clusters so that you can build your skills on both PC and Mac. There is also a computer-aided design (CAD) suite with access to the latest design software, and some of the latest design technology, such as digital printing, screen printing, 3D printing, and laser cutting.

Course content

In Semester 1 you’ll study a set of compulsory modules that will allow you to develop a range of research, conceptual and practical design skills and tools to lay the foundations for the rest of the programme. You’ll have the chance to learn through case studies, practical exercises and work on briefs encompassing all specialisms offered.

In Semester 2 you’ll have a choice of optional modules that focus on current trends in design practice and research. These optional modules will give you the opportunity to work on live projects from industry and/or live research projects being conducted in the School of Design. You’ll work on group and/or individual projects to explore more specific and advanced skills and tools in your areas of interest.

In Semester 2 you’ll also choose and develop a specialist project in which the tools and skills learnt in Semester 1 are applied. Projects can be developed in a wide range of topics that suit your interests and career ambitions. These include: Branding Design, Digital and Interactive Design, Information Design, Instructional Design, Graphic and Visual Communication Design, Service Design, and Typographic Design.

In Semester 3 you can choose one of two pathways: 1) Continue with your specialist design project, develop it at a professional level and apply it in a real-life context (with suitable users) for evaluation; 2) Produce an independent research dissertation based around a relevant field or topic within the specialisms offered.

Course structure

Compulsory modules

In addition to the compulsory modules listed below, for your final project you will choose to do either: - Design Prototyping and Evaluation (40 credits) or - Design Dissertation (40 credits).

  • Digital Design Practice 20 credits
  • Research Methods for Design 20 credits
  • Design Thinking 20 credits
  • Design Principles and Applications 10 credits
  • Design Research and Integration 40 credits

Optional modules

You will select two modules from the list of optional modules below.

  • Branding Design in Context 15 credits
  • Information and Instructional Design 15 credits
  • Digital and Interactive Design Solutions 15 credits
  • Service Design Innovation 15 credits
  • Graphic and Typographic Design 15 credits

For more information on typical modules, read Design MA Full Time in the course catalogue

For more information on typical modules, read Design MA Part Time in the course catalogue

Learning and teaching

You’ll be taught and guided by a diverse team of staff who are leaders in their fields, with a wide variety of research interests and years of experience as design practitioners.

We use a range of teaching and learning methods so you can benefit from their expertise. These may include lectures, seminars, tutorials, workshops, group learning and meetings with your tutor or supervisor. However, independent study is crucial to this degree, as it allows you to develop your skills and explore your own ideas.

Assessment

Depending on the modules you choose you’ll be assessed by different methods. They’ll include individual and group projects, project proposals and reports, presentations and reflective reports.

Career opportunities

This programme will equip you with a range of design skills using different media, as well as allowing you to hone your specialist skills in an area of your choice. It will also equip you with advanced skills in research, analysis, teamwork, presentation and communication that will be valuable in a range of careers.

You’ll be well prepared for a career in design practice. You can set up your own freelance business or take up a key position in a design studio, agency or organisation.

You can also work in cross-disciplinary fields applying your design skills to business, marketing, applied psychology, healthcare communication, retail, government, the public or private sector, etc.

Many of our students also choose to continue benefiting from our cutting-edge and frontier research by doing a PhD and following a research and/or academic career.



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This MA prepares students from design and other creative disciplines to apply their knowledge and skills in the branding domain. Read more

About the course

This MA prepares students from design and other creative disciplines to apply their knowledge and skills in the branding domain.

The course develops your high-level skills and creative thinking, helping you learn how to clearly communicate strategies for successful brand building, futures forecasting and change management.

During the course you will also gain valuable industry insight from design and branding professionals who are part of Brunel’s extensive network of industry contacts. You will complete an individual design project, supported by personal supervision, and complete a final year dissertation on your specialist subject of choice.

Aims

All organisations use design, but few master its use strategically. This course provides the skills and knowledge to students wishing to enter this exciting and rewarding field of endeavour.

We were one of the first Masters programmes, globally, that sought to explain the relationship between branding and design and the importance of applying a strategic approach using design thinking, design methods and process. Today we remain a unique course internationally and attract students from all over the world, from different creative and design backgrounds, both with one purpose - to become masters of design strategy.

By the time you graduate you will be equipped to:

effectively apply design to create and deliver innovative brand propositions
creatively communicate brand values and deliver brand experiencein engaging and meaningful ways through a combination of tangible and intangle design
demonstrate expertise in your chosen specialism in exciting fields, such as branding for the collaborative economy
critically evaluate the roles and potential benefits of design in brand strategies
show personal initiative in addressing challenging issues that are relevant to the design industry.

Course Content

The balanced combination of critical examination and rigorous academic research and creativity is a unique characteristic of Brunel's MA programme. You will do a three-phase programme:

Phase One Modules: Taught Element (September - December)

Strategic Design Management
Branding Strategy Studies
Innovation Strategy and Management
Design Research

Phase Two Modules: Taught/Tutored (January - April)

Design and Branding Futures: Seminar & Workshop Programme
Design and Branding Research Project 1
Design and Branding Research Project 2

Phase Three Module: Student-led (May - August)

Design Dissertation

Special Features

Brazilian week - We host an annual visit from top Brazilian designers, with joint activities organised with Brunel students. It’s an extremely exciting and rewarding experience for both our students and visitors.

Eminent speakers - Every year, our ‘Design Futures’ event offers students the chance to use their research to find design-based solutions to issues facing the world. Design Futures also features eminent guest speakers from all aspects of the design profession, who offer their views on the future of design and its role in meeting global challenges.

Industry and professional focus: London is arguably the most important design and creative capital in the world. Brunel Masters plays a key part in this vibrant landscape. Consequently students leave with a realistic and cutting edge set of skills and knowledge. A world renowned consultancy has praised Brunel design graduates for their ability to ‘hit the ground running’ – meaning they start work understanding modern branding and are able to immediately contribute to strategic thinking within a company.

International flavour: Our MA Design courses draw a truly international mix of students, creating a diverse pool of creative talent at Brunel that attracts employers.

Employability

The MA Design courses at Brunel have established links with industry. Every year the MA Team run a Design Futures module, which gives students a chance to explore future trends and scenarios, and to use research in order to find design-based solutions to issues facing the world.

As part of this initiative they invite eminent guest speakers from all aspects of the design profession to come to Brunel and give the students their views of the future, and the role that design will play in meeting global challenges. Speakers in recent years have included Sir Terence Conran, Sir George Cox, Lord Michael Bichard and Wally Olins, to name a few.

The MA Design staff also work closely with several branding and innovation consultancies, for instance, Design Bridge, NewEdge and Jane Wentworth Associates. The course also has a good relationship with trade association organisations such as Design Business Association (DBA). Working closely with these organisations has resulted in student projects, internships/work placements and also graduate employment positions.

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This unique international, multi-disciplinary course will develop design managers and leaders as catalysts for strategic innovation and change. Read more

About the course

This unique international, multi-disciplinary course will develop design managers and leaders as catalysts for strategic innovation and change.

The programme comprises compulsory modules of theoretical and analytical topics in areas such as innovation, creativity, team-working and leadership. Special features include analytical design exercises, multimedia educational material, research methods, case studies, design audits and international placements.

The aim of the course is to create closer links between design and industry and to widen the horizons of design management students, enabling you to make informed reference to the world beyond design – to users, the market, new technology, economics, politics, law and the global environment.

Aims

All organisations use design, but few master its use strategically. This course provides the skills and knowledge to students wishing to enter this exciting and rewarding field of endeavour.

This innovative course was one of the first Master’s programmes - globally - that sought to explain the relationship between innovation and design and the importance of applying a strategic approach using design thinking, design methods and process.

Today we remain a unique course internationally and attract students from all over the world, from different creative and design backgrounds, both with one purpose…to become masters of design strategy.

By the time you graduate you will be equipped to:

apply thinking, design methods and process to identify opportunities for innovation and drive changes in commercial, public and/or no-for-profit organisations
explore how strategic design could be used to deliver a whole spectrum of innovation ranging from an innovative business model right through to new products/services
show expertise in your chosen specialism in exciting fields, such as social innovation
critically evaluate the relationship of design, creativity, innovation and enabling technologies
demonstrate personal initiative in addressing challenging issues relevant to industry and other organisations and /or the design profession.

Course Content

The balanced combination of critical examination and rigorous academic research and creativity is a unique characteristic of our Design Strategy and Innovation MA programme at Brunel. You will do a three-phase programme:

Phase One modules: Taught Element (September - December)

Strategic Design Management
Branding Strategy Studies
Innovation Strategy and Management
Design Research

Phase Two Modules: Taught/Tutored (January - April)

Design Innovation Futures: Seminar & Workshop Programme
Design Innovation Research Project 1
Design Innovation Research Project 2

Phase Three Module: Student-led (May - August)

Dissertation

Special Features

'Rich Design' - This is a term we use to describe the many extracurricular activities on offer for Design and Branding students at Brunel.

Brazilian week - We host an annual visit from top Brazilian designers, with joint activities organised with Brunel students. It’s an extremely exciting and rewarding experience for both our students and visitors.

Design consultancies - Many design staff at Brunel are practicing design consultants in their own right, and also work closely with several design consultancies, including Design Bridge. an international brand design agency. This has resulted not only in this company participating in Design Futures, but offering student projects, internships and also graduate employment positions.

Eminent speakers - Every year, our ‘Design Futures’ event offers students the chance to use their research to find design-based solutions to issues facing the world. Design Futures also features eminent guest speakers from all aspects of the design profession, who offer their views on the future of design and its role in meeting global challenges.

Industry and professional focus: London is arguably the most important design and creative capital in the world. Brunel Masters plays a key part in this vibrant landscape. Consequently students leave with a realistic and cutting edge set of skills and knowledge. A world renowned consultancy has praised Brunel design graduates for their ability to ‘hit the ground running’ – meaning they start work understanding modern branding and are able to immediately contribute to strategic thinking within a company.

International flavour: Our MA Design courses draw a truly international mix of students, creating a diverse pool of creative talent at Brunel that attracts employers.

Work Placements

Our students have completed placements and design audits with following major companies and corporations: Grange, Wolff DIms, British Airways, Xerox Europe, HSBC Bank, Black and Decker, IDEG and Hasbro UK.

This might explain why many of our alumni now work for some of the world’s leading consultancies including Saffron, New Edge, Design Bridge, Imagination and Seymour Powell, as well as ‘blue-chip’ companies such as Lenovo, Samsung, British Airways, The Virgin Group, Dyson and HSBC amongst others. Some like Brunel so much they elect to stay on with us for a few more years and study design research for their PhD.

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The Communication Design pathway supports students with a specialist interest in typography, graphic design, illustration, interactive design and branding. Read more

The Communication Design pathway supports students with a specialist interest in typography, graphic design, illustration, interactive design and branding. The pathway is concerned with the exploration, development and synthesis of conceptual, theoretical and practical skills to create compelling design solutions.

Course Overview

Our Master’s programme has been designed to support and enhance the skills of art and design practitioners who want to work in the cultural and creative industries. Awarded by Falmouth University and delivered in partnership with Hearst Magazines UK, publishers of ELLE, Cosmopolitan, Esquire and Harper’s Bazaar, together we have designed an exciting and industry-connected Master’s to equip you for the real world.

The 12-month MA supports students across a range of Art & Design specialisms and you will be given the unique opportunity to explore your area within an interdisciplinary global culture. Bringing together students from a variety of disciplines through dialogue, idea-exchange and collaborative activities, the course prepares students for the hybrid and dynamic nature of contemporary creative practice. By enabling the pursuit of specialist subject expertise alongside opportunities to acquire the skills, experience and outlook necessary for professional success, we give our graduates the confidence to take the next step toward building their own creative futures.

The course is open to graduates from any art and design related degree subject and who already have knowledge and experience of a specialist area. Our MA will allow you to enhance your skills within your existing area, taking it in your own direction with support from a subject tutor. We currently support pathways in Fine Art, Communication Design, Illustration, Animation, Photography, Fashion Design, Fashion Communication, Product Design, Craft and Spatial Design.

Alternatively, you may be looking for a Master’s degree, but you are not clear which specialist pathway to follow, this course is designed to support those students arriving from a variety of undergraduate programmes with varying degrees of focus. The scope of the award in Art & Design is flexible enough to provide opportunities for you to experiment and try out new approaches before finding your focus.

Unique Opportunities

This programme offers outstanding specialist tuition combined with extensive academic contact and studio access. As a Master’s student, you will have:

  • exclusive access to media and industry expertise through Hearst Magazines UK and their teams
  • regular workshops with key industry stakeholders
  • industry projects
  • internship opportunities through Hearst Magazines UK and other creative industry contacts
  • your own individual design space giving you flexibility on where you study
  • lecturers who are visible and accessible five days a week
  • opportunities to expand and enrich your ideas through daily interaction with students across other disciplines

The inter-disciplinary nature of the course and the teaching team, along with the wider staff expertise within the college means that specific tuition can be provided on a ‘bespoke’ basis if and when needs arise. In addition to support from academic staff, you will have regular group and one-to-one access to our Study Skills Coordinator for support with writing, research and academic skills.

Our dedicated Welfare Team are resourced and prepared to support all students. Should you require help with English language, support is available from our in-house provision. 

Course Structure

The course is structured to provide you with a wide range of activities in the modules at the start of the course, together with the opportunity to experiment and explore different methods and approaches. As you move through the programme you will then start to focus and identify individual ambitions, and plan and execute your final project.

Semester One

EXPERIMENTAL PRACTICE

Introduces you to new methods and approaches. You will take part in a series of set projects, which will encourage collaboration, experimental practice and creative activity.

THEORY AND RESEARCH

Within this module you will be exposed to a series of lectures and seminars around a series of shared themes that cut across theory and practice. You will be inspired to try out fresh and innovative methods in practice and you will work collaboratively and individually.

Semester Two

FOCUSING PRACTICE

This module will support your development of independent and self-initiated project work in your specialist area. To build your portfolio you will take part in live briefs set by our partners in the creative industries and supported to enter local and international competitions.

ART & DESIGN FUTURES

You will be asked to look ahead by engaging in the issues shaping the professional practice of art and design today. Lecturer talks will introduce you to a diverse range of contemporary art and design practices to inspire and orient your own career pathways. This module also gives you the opportunity to organise and complete a work placement enabling you to gain valuable professional experience.

Semester Three

FINAL MAJOR PROJECT

You will spend the final semester working on a self-initiated project in your area of specialism, underpinned by the cross discipline culture of the course. Your final submission will be a portfolio of work and a written report culminating in a final MA show.

Careers and Employability

With staff and visiting tutors active in the creative industries worldwide as researchers and practitioners, as artists, designers, writers, and curators you will be exposed to issues, debates and challenges that are transforming art and design practice in the 21st century.

More specifically, the modules encourage you to reflect upon the broad and hybrid nature of art and design and the emerging global workplace in which you will ultimately take your next steps. To offer you real-world experience through live briefs and the work placements, we collaborate with both international media and communication organisations (such as our partner Hearst Magazines UK) as well as local creative businesses on our doorstep in Cambridge—one of the UK’s centres of leading-edge creativity and innovation.

Visit the website for full specifications: http://www.csvpa.com/art-and-design/ma-art-design/course-details/about.htm

Click here to apply online: https://www.csvpa.com/apply-online/step1



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The Digital Design MA is concerned with the creation of any digital or computer related content or products. This includes digital media, digital products, digital interiors, digital exhibitions and installations, digital graphics, digital fashion and even digital branding and marketing. Read more
The Digital Design MA is concerned with the creation of any digital or computer related content or products. This includes digital media, digital products, digital interiors, digital exhibitions and installations, digital graphics, digital fashion and even digital branding and marketing. You can specialise in the following:

• Digital media design, including multimedia design, web design, 2D and 3D computer animation, visual and special effects for TV and film, mobile app design for tablets and smart phones, computer and video games, virtual and augmented reality and 2D and 3D visualisation

• Digital product design, including the design of any computer-based or screen-based product such as smartphones, smart TV’s, tablet devices, smart watches, games consoles, smart household appliances, information systems and 3D digital printing

• Digital interior design, including digital display and projection design, intelligent interiors, digital lighting design and digital furniture design

• Digital exhibition, museum and installation design, including digital heritage resources, digital archeology, interactive kiosk and installation design, virtual museums and exhibitions

• Digital graphic design, including the design of e-books, e-learning, interface design, interaction design and digital signage

• Digital fashion design, including the design of wearable computing, smart clothing design and digital fabrics

• Digital branding and marketing design, including digital corporate identity design, logo design, social media marketing, digital channel advertising and promotion

You will have access to industry standard software and hardware such as Adobe Creative Suite and Autodesk MAYA while working in a dynamic environment with ongoing multimedia research and commercial projects. There are also opportunities to work on digital design projects set by external companies and other organisations. You will develop the skills and ideas to go on to employment as a digital designer or to set up your own business as a freelancer after graduation.

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This rigorous MA offers a professional award to graduates in Interior Design, Interior Architecture, Architecture or related spatial-design disciplines. Read more

Why take this course?

This rigorous MA offers a professional award to graduates in Interior Design, Interior Architecture, Architecture or related spatial-design disciplines.

The course will develop your professional knowledge and skills; your understanding of entrepreneurship and business; your practice management and project leadership skills, and will expand your knowledge of setting up and running your own design practice. It will also deepen your understanding of ethical professional design practice and procedures and will help you to develop a practice or sector specialism.

What will I experience?

Research projects that will allow you to improve your academic skills and develop a sector or practice specialism; for example: healthcare, sustainable retail design or project leadership;
A firm grounding in professional practice and project management for architectural design;
Opportunities to work on live projects with real clients, through our Project Office, an in-house architectural practice.

What opportunities might it lead to?

This MA will offer you important tools that will help you to set up, promote and run your own design practice and to further position yourself for employment by developing a practice or sector specialism and by enhancing your practice management skills and project leadership skills.

Graduate may find rewarding careers in the following:

Architecture Practice
Interior Practice
Commercial Design
Retail Design
Exhibition Design
Teaching Academia
Project Management

Module Details

The course is structured to encompass the breadth of professional design practice from the macro (the broad context of ethical design practice) to the micro (the minutiae of professional design management). The curriculum will include the following modules of study:

Project Management: including project leadership, professional design regulations and procedures, law and contract administration, fee bids, professional communications, and approaches to brief writing;
Practice Management: including approaches to setting up and running a design practice, business innovation and entrepreneurship, business positioning and branding, business planning and marketing;
Topical Research: investigate ethical approaches to design practice, for example sector approaches to ethical design, design management or sustainable design.
Optional modules within the course:

Option 1 Materials and Products & Professional Experience and Practice: you will research and develop your understanding of materials and products. The knowledge gained will lead to a more sustained practice-based research project;
Option 2 Research Methods & Thesis: you will be provided with opportunities to develop appropriate research skills which can then be applied to the thesis project, a sustained investigation of a topic related to professional design practice.

Programme Assessment

Lecturers with a broad range of professional experience (in architecture and interior design), research skills, entrepreneurial skill, and expertise in education, will teach you using a variety of methods. Seminars, tutorials and study groups will encourage a vibrant culture of discussion and debate. Teaching will also support you in planning and completing a significant amount of self-directed learning for which you will need to be self-motivated, well organised and possess excellent study skills.

You will be assessed on the course work you complete, this could include: essays, thesis projects, design projects, reflective journals and portfolios. One of the optional units (Professional Experience and Practice) also includes a written examination, which is designed to test your knowledge of professional practice and processes, your ability to apply knowledge in practice and the quality of your professional judgements.


Student Destinations

This professional award will prepare you towards setting up, promoting and running your own design practice. Particular transferable skills will include: ethical practice, practice management, project management and leadership, business enterprise, professional communications and research skills.

The MA will also provide a platform for further study such as a PhD.

Our Schools employment statistics are very high and our post-graduates have found challenging and diverse employment in a range of occupations, including:

Architecture Practice
Interior Practice
Commercial Design
Retail Design
Exhibition Design
Teaching
Academia
Project Management

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By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries. Read more

Objectives

By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries.

LOCATIONS

Students have the opportunity to follow the MSc in Fashion, Design and Luxury Management program in the following locations:

- Grenoble - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming
- Paris - http://en.grenoble-em.com/paris
- London

WHY CHOOSE TO DO A MSC IN FASHION, DESIGN AND LUXURY MANAGEMENT?

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies:

- Principles of luxury and luxury brand management
- Luxury sectorial analysis
- Technology and innovation in the fashion and design business
- Creative fundamentals of fashion and design
- Sustainable design, luxury and fashion management.

Program

MANAGEMENT ESSENTIALS

- Intercultural Management and International Negotiations
- Global Leadership and People Management
- International Trade
- Marketing
- Branding and Brand Equity Management
- Strategic Management
- Finance and Accounting

FASHION, DESIGN & LUXURY MANAGEMENT

- Technology and Innovation in the Fashion and Design Business
- Industrial Design
- Interior Design and Merchandising
- Sustainable Luxury and Design
- Luxury Sectorial Analysis:
- Food, Wine and Hospitality
- Boats, Cars and Motorbikes
- Jewelry and Watches
- Perfumes, Cosmetics and Eyewear
- Accessories and Leather Goods

- Distribution Channels and Digital Marketing in the Fashion Industry
- Fundamentals of Fashion and Design
- Principles of Luxury and Managing Luxury Brands
- Integrated Communications Strategy
- Production, Operations, Purchasing and Supply Chain in the Fashion Industry
- Customer Management and Customer Intelligence
- The Legal Context of the Design and Fashion Industry

STUDY TRIPS

Students will take part in an international study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

INTERNSHIP

Each student will undertake an internship of a minimum of three months in a company of their choice at the end of the classroom part of the program. The internship will contribute directly to the content of the Final Management Project and may take place anywhere in the world.

FINAL MANAGEMENT PROJECT

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a GGSB professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

FOREIGN LANGUAGES

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish or Chinese during the program.
This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese or Russian.

LOCATION

The MSc in Fashion, Design and Luxury Management will be offered at the GGSB Grenoble, Paris and London campuses.

PROGRAM BENEFITS

Students enrolled in the program will:

- Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries
- Benefit from teaching staff with extensive scientific and professional industry experience
- Enjoy study trips with visits to companies and industry-specific fairs and events
- Study in a multicultural and creative learning environment
- Understand the creation of value in the fashion, design and luxury industries

Careers

It is expected that graduates of this MSc program will either take up positions in multinational companies in the fashion, design and luxury industries or will become entrepreneurs able to found and develop their own companies.

The program will prepare graduates for positions in sourcing, purchasing, product development, product management, public relations, events, store retail management, people management and entrepreneurship.

Admission

Candidates should have excellent written and oral communication skills, as well as strong interpersonal skills and the motivation to pursue an international career.

No prior knowledge of the fashion, design and luxury management industries is required, but applicants should demonstrate a strong interest in this area and have a clear idea of how the program will help them achieve career goals.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).

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This course promotes the investigation and interpretation of interior space, inside and outside of the traditional architectural envelope, whilst considering human occupation, engagement and experience as the catalyst. Read more

This course promotes the investigation and interpretation of interior space, inside and outside of the traditional architectural envelope, whilst considering human occupation, engagement and experience as the catalyst. This may manifest in a variety of outcomes and will allow you to work within your chosen speciality such as building re-use, exhibition or shop design, branding, identities or environmental graphics, performance or set design, temporary installations or ‘event’ design, furniture or artefact design. The specialist workshops provide you with opportunities to explore materiality, fabrication and realisation of your ideas, through technical rigour at a variety of scales whilst studio teaching is underpinned by engagement with industry.

Design Network

Based in the heart of the School of Art, MA/MFA Design: Interior Design is part of an innovative design network — a community of staff and students exploring design ideas in a discursive, cross-disciplinary studio environment. Critically informed practical designers, the group works experimentally, inspired by new insights and possibilities.

While studying towards a particular qualification at MA/MFA level, students experience their subject in the broader context of contemporary design practice.

Specialist Environment

Dedicated spaces for the postgraduate community have been developed to enable the postgraduate community to flourish. These spaces, for thinking and practice, are located centrally within the School of Art, allowing easy access to an extensive range of workshops where the combination of traditional and state of the art equipment opens up a world of exciting possibilities.

Course Content

The MA Design: Interior Design is made up of four units totalling 180 credits.

The programme is designed to help you acclimatise to the challenges of MA level research and practice, enabling you to identify and describe a clear direction for your postgraduate design study.

You will be encouraged to develop design propositions that encompass key design issues and have complexity and ambition, taking full consideration of the relative contextual drivers.

You will also be encouraged and supported to extend your experience in the professional sphere either through a practical project, research context, exchange, work experience, or other negotiated professional set of interactions with an external partner, groups of students and creative industry.

Towards the end of the programme you will undertake a major project to consolidate your past research and practice into fully realised collections, pieces, proposals, business plans, or exhibitions – what ever means is appropriate to the work. You will also have developed a strategy for the continuation of your practice located and contextualised to the profession or discipline.

If you choose to progress to MFA Design: Interior Design award you will study a further two units of 60 credits each.

This route is focussed on the continuation of your practice aligned to the research and selection of appropriate public or professional venues and platforms to disseminate a significant body of work. You will be required to produce work for a public audience in the most relevant and appropriate form along with any implicit publicity and dissemination material.



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This course offers a dynamic programme to equip graduates for creative roles in the digital branding industry – at executive, strategic and managerial levels. Read more

About the course

This course offers a dynamic programme to equip graduates for creative roles in the digital branding industry – at executive, strategic and managerial levels.

A unique blend of digital design and technology in the context of branding, this MSc aims to fill a gap, by developing your knowledge and practical experience of both digital design and branding concepts.

You will also gain a deep understanding of digital media technologies and research methods, and complete a dissertation that involves the full design cycle.

Aims

Digital media and the internet are having a big impact in the way brands behave, interact and speak.

As these technologies continue to develop in terms of functionality, availability and speed, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital media, capturing these benefits and articulating them at both an academic and vocational level.

Course Content

Typical Modules:

Digital Branding Strategy
Brand Experience Design
Digital Design
Digital Media Technologies
Multimedia Research Directions
Major Project

Special Features

The College of Engineering, Design and Physical Sciences has been offering successful digital design courses for over 12 years at undergraduate level and recently at postgraduate level. This course builds on the following BSc undergraduate and MSc postgraduate courses already available:

BSc Digital Design
BSc Visual Effects and Motion Graphics
MSc Advanced Multimedia and 3D Technologies
MA Design and Branding Strategy

The course is delivered by a team of academics and design professionals.

Assessment

Modules are assessed by practical assignments, written exams or a combination of the two methods as appropriate.

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Course presentation. Graduates in the Master of Graphic Design may work in the areas of editorial design, packaging, typography, information design, generic design for television or cinema, illustration, art direction, branding, multimedia design and production of graphic design. Read more

Course presentation

Graduates in the Master of Graphic Design may work in the areas of editorial design, packaging, typography, information design, generic design for television or cinema, illustration, art direction, branding, multimedia design and production of graphic design. In the advertising industry can be a creative pairs, for print advertising or television.

In the audiovisual industry, these skills can also be applied in the conduct of generic or other products where typography is applied. The teaching profession is also a professional output as well as academic research in the area of graphic design.

Goals

The Masters in Graphic Design ESAD.CR aims to provide students with the conceptual and practical skills of a high professional level in specific areas of graphic design and communication for multiple platforms, which feature contemporary visual culture.

The Master of Graphic Design ESAD.CR focuses on preparing students with a set of theoretical and practical studies in contemporary graphic design, typography applied, graphic design for contemporary means of communication and branding. Courses are complemented by seminars and research methodologies that explore the communication design conceptually and operationally, approaching simultaneously experimental and professional dimensions. The last two semesters focus on the preparation of sustained practical design work that could be replaced by an internship.

International Students

All information related to the international student application should be consulted on our International Students webpage.

Conditions of admission

  1. Holders of a bachelor’s degree or legal equivalent in Communication Design, Graphic Design, Multimedia Design, Product Design, Fine Arts, New Media, interested in pursuing studies in the area of Graphic Design;
  2. Holders of a foreign academic bachelor’s degree following a 1st cycle of studies organized according to the principles of the Bologna process in Graphic Design and related areas;
  3. Holders of a foreign bachelor’s degree that is recognized as meeting the objectives of a degree by the Scientific-Technical Council of ESAD in Graphic Design and related areas;
  4. Holders of an academic, scientific or professional curriculum which is recognized as attesting the capacity to carry out this cycle of studies by the Scientific-Technical Council of ESAD.

For information on scholarships, visit this page.



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Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. Read more

Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. This course will help you become an innovator, attracting design savvy and communication conscious entrepreneurs.

This course will enable you to apply contemporary management and design thinking in a professional context, helping you compete in the growing global markets using your creativity, strategy and management theory.

The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.

Learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.

Course detail

Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.

As well as this critical industry knowledge, you will also:

• Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music

• gain specialist skills and knowledge in your course

• gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices

• explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands

• develop your own project driven by your new knowledge: the culmination of your Masters experience

• apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools

• learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.

Modules

  • Research for the Creative Industries
  • Communication Management
  • Communication Application
  • Innovation
  • Professionalisation
  • Internship or Industry Mentored Brief
  • Master's Project or Dissertation

Jobs and placements

The Professionalisation module is an immersive module that covers the key professional creative and technical skills that anchor industry.

Through seminars and practical workshops you will:

• explore the working life of a professional

• gain a better understanding of industry narratives

• understand historical approaches used within the field of advertising, branding and communications.

The Internship or Industry Mentored Brief is an important module and an integral element of the MA Luxury Design Innovation and Brand Management. This is a module designed to develop the experience of design, branding and communication through experience in industry or doing a professional live mentored brief, with one of our mentors.

The University of West London has its own 'W5 Productions' which will support appropriately-skilled students find relevant work placements or an industry mentored brief in the creative industries.

Career and study progression

The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:

• Brand and design managers

• Marketers

• Client account handlers

• Project managers

• Creative directors

• Senior designers

• Design team leaders

• Art directors

• Advertising managers

• Account planners

• Strategic thinkers

• Communication Consultants

• Content creators and managers

• Client account executives

The UK attracts many global brands, setting up flagship stores to attract domestic and overseas visitors to private retail locations. Retailers continue to look to enter new markets in potential higher growth regions, seeking to improve their existing operational performance in these markets to achieve sustained growth. This course has been designed to lead to employment and is targeted towards students whose career developments and interests lie within this field and the growth sector of the Design and Fashion Industries.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.



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Develop your existing knowledge and experience as a designer, exploiting our significant research expertise to enhance your own design and research skills to a new level. Read more

Develop your existing knowledge and experience as a designer, exploiting our significant research expertise to enhance your own design and research skills to a new level.

We place emphasis on personal research, giving you the chance to develop your own interests and ideas in a challenging and supportive environment. Our aim is to help you to become a creative, imaginative and versatile packaging designer who can operate independently or as a member of a design team.

You can work alongside our packaging design consultancy, Design Futures, and with researchers from other design areas. We also have contacts with leading design agencies and design organisations and encourage you to work collaboratively with them.

There are opportunities to participate in study trips and visits to design conferences and debates.

Project-based course

You choose your own project content and this is supported by lectures and seminars dealing with professional practice issues and reviewing your progress. You also take part in regular group and individual tutorials.

Your final major project is the culmination of your research and studio-based design practice. It demonstrates that you can deal with difficult contemporary questions and take a leading role as a design professional.

Research-led expertise

We are one of the oldest established art and design institutions in the UK, renowned for producing internationally recognised research. Your projects are supported by lecturers who are packaging design specialists.

Vibrant and supportive learning environment

During the course you regularly take part in constructive critical debates about your own work and that of your peers. You need to communicate your research, ideas and designs in ways that are appropriate to professional leadership.

You study alongside MA and MFA Design students for part of your course and benefit from a vibrant, international, collaborative and supportive postgraduate environment.

Excellent facilities and creative resources

You have access to a huge range of creative resources to experiment and engage with including • 3D printing for rapid prototyping • state-of-the-art hardware and software • photography studios • a creative media centre • a gallery • well-equipped workshops.

You also have access to our award-winning learning centre featuring a specialist art, design and media library and extensive online resources.

MA and MFA study

MA and MFA students complete the same modules during the course except that MFA students complete an extra project module. The MFA project encourages you to develop professional skills that help you to identify, instigate, and deliver projects with external partners, such as communities, galleries or businesses. You find a project partner, agree a brief and then deliver the project to a professional standard.

We are normally asked to shortlist applicants before recommending a small number to apply. If this happens, we consider your interview, portfolio of work, academic qualifications and learning aims. We aim to pick people whose abilities and aims are relevant for the company and who are most likely to be successful in a competitive interview.

This course is part of the Sheffield Institute of Arts (SIA), an amazing, diverse community of makers – where staff, students and partners work as equals to deliver real innovation and creativity. SIA opened in 1843 and is one of the UK's oldest Art and Design Schools. We have recently moved into the Head Post Office, a redesigned Grade II listed building. It includes state-of-the-art workshops which provide you with a unique studio-based learning environment in the heart of the creative community.

Course structure

FULL-TIME

Semester one

• project 1 • theory supporting practice

Semester two

• project 2 • negotiated project

Semester three

• major project

Semester four – MFA students only

• MFA project

PART-TIME

Semester one (year 1)

• theory supporting practice • negotiated project

Semester two (year 2)

• project 1 • project 2

Semester three (year 3)

• major project

Semester four – MFA students only (year 4)

• MFA project

Assessment

Assessment and feedback are vital parts of the learning process in creative disciplines. Most assessment is through individual project work which combines research and creative practice. Assessment calls for both excellent creative work and well-documented research.

Employability

Packaging is a huge worldwide industry with excellent job opportunities for talented people. At postgraduate level, packaging design presents you with a range of career opportunities including branding, advertising and product development where the ability to originate fresh thinking is paramount.

An increasing number of our design graduates are undertaking more advanced further study through research degrees (PhD) in our Art and Design Research Centre, which has a leading position in the advancement of creative practice in design. Working on a research degree in our Art and Design Research Centre provides the opportunity to become one of a team dedicated to the advancement of creative practice within packaging design.



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Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. Read more
Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding.

Why study MA Strategic Branding and Stakeholder Communication at Middlesex?

An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.

Course Highlights

Learn from academics such as Dr Keith Dinnie and Dr Pantea Foroudi who are experts in the field of branding.
The integration of a stakeholder perspective into strategic brand management
An innovative and diverse set of optional modules, including City, Region and Nation Branding, Innovation-Driven Marketing and Sonic Branding

Course content

What will you study on the MA Strategic Branding and Stakeholder Communication?
The course begins by providing the core subjects of branding, focusing on strategy, stakeholders and communication, so as to embed a core understanding of the field. With this core knowledge you will progress onto two compulsory modules into the essential topics of analytics and digital, as well as two further optional modules which allow you to extend your understanding in areas of particular interest. Finally you will complete a dissertation project on a topic of interest that you select.

Modules

Strategic Brand Management (30 Credits) - Compulsory
Stakeholder and Communication Theory (30 Credits) - Compulsory
Brand Analytics: Methods and Strategies (15 Credits) - Compulsory
Digital Marketing (15 Credits) - Compulsory
City, Region and Nation Branding (15 Credits) - Optional
Corporate and Organisational Branding (15 Credits) - Optional
Innovation-Driven Marketing (15 Credits) - Optional
Sonic Branding (15 Credits) - Optional
Research Methods and Dissertation (60 Credits)
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

How is the MA Strategic Branding and Stakeholder Communication taught?

Teaching is delivered through a combination of lectures, seminars, and guest speakers to both enhance knowledge and encourage engagement with topics through discussion with academics and peers. Learning is also supported by online material and you will also engage in self-directed study.

Assessment
You will receive feedback on your work and modes of assessment will primarily focus on individual and group coursework, as well as your dissertation project.

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Learn how to convert innovation and creativity into business success through effective design management. Taught by experts with extensive research experience and industry knowledge, this degree opens up career possibilities in a wide range of sectors. Read more

Learn how to convert innovation and creativity into business success through effective design management. Taught by experts with extensive research experience and industry knowledge, this degree opens up career possibilities in a wide range of sectors.

Introducing your course

The MA Design Management explores the effective use of design in a business context, encompassing product design, process design, service design and brand design. You’ll gain an understanding of the whole design management cycle, from the identification of market trends and use of research to inform the design process, through to branding, marketing, after-sales and product recycling. The programme is taught by academics with industry experience and research expertise, including specialist knowledge of the relationship between design and finance, and design and law. They use interactive activities such as practical mini projects, study visits to London museums and a simulation workshop to consolidate your learning. In addition, guest lectures by external practitioners offer industry insights and a chance to build your networks. Taught within a creative art school environment, the course offers the academic rigour that you would expect from a Russell Group university, and you’ll graduate with knowledge and skills that will enable you to advance in a wide range of sectors.

Overview

This course will be of interest to those from a design background who want to advance their career through a greater understanding of the design management process, or to those with a business background who are interested in focusing on design management. Our students include recent graduates and those with professional experience.

Click here to download the full Programme Specification. 

Career Opportunities

The MA Design Management will prepare you for a role in design management, brand management, design research and other managerial positions that relate to the product or service design process

Our graduates have gone on to work for in-house design teams at major companies such as Evian, Tank Innovation, iFLY TEK and Apple, and for market research companies and television companies. Some have become university lecturers and others are undertaking PhDs. Former students have also set up their own design management consultancies.



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