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Masters Degrees (Branding And Identity)

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Understanding, translating and communicating brand stories graphically. it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Read more

Introduction

Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression.

Content

Driven by intelligent enquiry and evaluation, this programme encourages students to challenge what is understood about the meaning of graphic branding. It explores the strategic thinking underlying brands and focuses on how that strategy can drive the creative expression.

Look around you and you will see examples of the power of brands - on the High Street, within organisations and in the media. From Coca Cola to Virgin, the most successful brands are worth billions.

This MA course focuses on the role of visual identity within branding. The aim is to produce versatile and creative practitioners who understand design within a business, social and cultural context.

It addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies. As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application.

Learning at this level will be about research, intellectual engagement, discovery, interaction and change. The final product for us is not in itself the goal - it is the research, exploration, evaluation and intellectual understanding of branding and identity that makes this MA distinctive.

Structure

Phase 1

Unit 1.1 Design Literacy
Unit 1.2 Research Methods (Visual Research)
Unit 1.3 Major Project Proposal

Phase 2

Unit 2.1 Workshop Options Project
Unit 2.2 Design + Rhetoric
Unit 2.3 Research Methods: Major Project Definition

Phase 3

Unit 3.1 Major Project Resolution: Practical and Report or
Unit 3.2 Major Project Resolution: Thesis

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This course gives you the opportunity to work at the centre of the most dynamic, powerful and influential areas of professional design. Read more
This course gives you the opportunity to work at the centre of the most dynamic, powerful and influential areas of professional design. You will learn how to plan and create brands that will speak with power and persuasion. At the start of the course you'll work on short projects which are aimed at challenging conventions. You'll then focus on a subject of your choice through research and development. You will also build a Professional Journal which explores current thought and practice.

Key features:

Develop a project tailored to your own personal interests and career aspirations.
Engage with industry by undertaking short internships and studio visits.
Work in our dedicated Art and Design postgraduate studio.
Benefit from regular lectures from leading figures in the design industry.
Attend workshops covering typography, visual language, branding, storyboarding and life drawing sessions.
Opt for an additional advanced research module if you’re thinking of progressing to PhD or Professional Doctorate study

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This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding- http://www.gold.ac.uk/pg/ma-brands-communication-culture/. Read more
This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding- http://www.gold.ac.uk/pg/ma-brands-communication-culture/

The unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

What happens when the state starts to use branding techniques to communicate with its citizens?

And how does the rise of digital and social media change the relationship between brands and their publics?

What, for example, are the consequences of understanding political parties, artists or sports teams as ‘brands’?

An introduction to contemporary branding debates

The MA in Brands, Communication and Culture aims to provide you with a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. Specifically, you should acquire an in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.

You will also improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will have at your disposal a range of tools that will enable you to analyse contemporary communications, to make judgments about their significance and value and be able to thoughtfully contribute to contemporary communications.

A unique approach to the study of brands

This MA is not a conventional branding or marketing course. Instead it offers a unique approach to the study of brands. This is reflected in the topics taught on our core modules, which include:

The role of brands in and beyond markets
The rise of consumer culture
Critical perspectives on brand management and governance
Intellectual property
Immaterial labour and the rise of ‘branded workers’
Gender, colonial history and branding
Attachment, identity and emotions in branding
Ethics and transparency
The emergence of brand experiences and ‘staging’ of brands
Fair trade and accountability
Branded spaces and communities
Social media and open source cultures
Geodemographics and new forms of social classification
The MA Brands, Communication and Culture is taught across two departments: Media & Communications and Sociology. This gives you access to experts in many fields. In addition to the two core courses you will have the opportunity to customize your degree by choosing from a range of modules from different departments to allow you to explore your own interests and make wider connections.

We welcome students who bring to the course a range of experiences and interests in communication, management, politics, design and the cultural industries.

Recent dissertation topics include:

Branding post-capitalism? An investigation of crowdfunding platforms
Trespassed City: Mapping London’s privately owned public spaces
The rise of co-working spaces
Craft Entrepreneurs: an inquiry into the rise of artisanal production in post-industrial cities
Hashtags in photo sharing social media apps
Consumer culture in contemporary Shanghai
Branding of NGOs
Sustainable brand strategies - good for the environment or just a selling strategy?
Fashion bloggers and cultural capital
Medical tourism and branded healthcare
Intellectual property in the fashion industry
Branding London's districts

Contact the department

If you have specific questions about the degree, contact Dr Kat Jungnickel.

Overview

The programme is made up of two core modules (60 credits in total), between two and four options modules (60 credits in total), and a dissertation (60 credits).

The first core module, Branding I, introduces you to contemporary definitions and theories of branding, its history and development, changes in the role of marketing, promotion and design, and their place in the global economy.

The second core module, Branding II, puts greater emphasis on contemporary themes and issues in branding, and their relationship to wider debates in society, economy and culture.

Throughout the core components of the degree, you will examine the wide range of ways in which branding is currently used, in organisations ranging from large corporations to public sector bodies, charities and other third sector organisations.

For the optional modules, you'll have an opportunity to explore some of the wider contexts for brands and branding by taking up to 60 credits of modules provided elsewhere in Media and Communications or neighbouring departments such as Sociology, Cultural Studies and Anthropology.

Part-time students typically take the two core modules in their first year, and the options modules plus the dissertation in their second year.

Vocational elements

The department offers some practice-based options in areas such as:

Media Futures
Online Journalism
Campaign Skills
Media Law and Ethics
Design Methods
Processes for Innovation

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills

The programme helps students to develop a high-level understanding of contemporary branding and communications techniques and their social, economic and political contexts. You will be encouraged to develop your critical reasoning skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. Assessments are designed to ensure that you are able to apply these skills in practical ways.

Careers

The programme equips you with the skills necessary to pursue a wide range of careers related to branding and communication in the media and other industries. Students are encouraged to seek work experience and work placements during the programme as time allows. Regular seminars with visiting speakers will enable you to gain an understanding of how your degree can be used in a professional context. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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This course allows you to develop your professional and educational profile, alongside employment or other commitments. With a similar curriculum to our full-time MA Graphic Design this part-time course is delivered in a more flexible way, in order to suit your individual needs. Read more
This course allows you to develop your professional and educational profile, alongside employment or other commitments. With a similar curriculum to our full-time MA Graphic Design this part-time course is delivered in a more flexible way, in order to suit your individual needs. You can study a range of specialist topics including illustration, branding and identity, digital interactive media or animation. You'll choose to develop your own practical project, or write a dissertation.

Key features:

Have the support and flexibility to study a master's course around your existing commitments, including employment
Develop a project tailored to your own personal interests and career aspirations.
Choose to develop a practical project, or research and write a dissertation.
Have the opportunity to study across the broad subject of Graphic Design, choosing specialist topics such as illustration, branding and digital interactive media.
Be allocated a personal supervisor, who will provide continuity throughout the development of your work.
Take part in group tutorials and development workshops at the University.
Work with other part-time students on the course in online study groups.
Opt for an additional advanced research module if you're thinking of progressing to PhD or Professional Doctorate study.

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Taught in both part time and full time modes, MA Graphic and Media Design is concerned with establishing a distinct understanding of the fields of graphic design and visual culture, as well as those that infect, destabilise and unravel it. Read more

Introduction

Taught in both part time and full time modes, MA Graphic and Media Design is concerned with establishing a distinct understanding of the fields of graphic design and visual culture, as well as those that infect, destabilise and unravel it. We invite thoughtful, critical, productive individuals interested in the effective articulation of design.

Content

Students of this course are situated within a thriving, active and progressive site of award winning pedagogic development and critical debate. MA Graphic and Media Design has evolved from LCC's highly regarded MA Graphic Design course, renowned for its excellence in teaching and learning for postgraduate study in the subject and practice of graphic design.

Practice-based inquiry will drive the programme of study in collaboration with the course tutors, fellow students and external partners. Working with students to establish the priorities of their practice, the course team will acknowledge prior experiences and future agendas.

MA Graphic and Media Design runs alongside a suite of established and newly developed post-graduate courses spanning the rich and diverse spectrum of the current and emergent practices in the fields of visual communication, illustration, interaction design, service design, branding and identity, advertising, documentary, journalism, photography, publishing, public relations, sound arts and screenwriting. This diversity of individual and collective pursuits promotes a rich discursive arena for all engaged.

Structure

MA Graphic and Media Design is delivered in two modes to accommodate those interests and external commitments, full-time (45 weeks) and part-time (90 weeks). This is a particularly distinctive feature, as we are one of the only courses in the United Kingdom to offer this option for postgraduate study in the subject.

Unit 1

Critical Perspectives & Methodologies (60 credits)

Unit 2

Collaborative Unit (20 credits)

Unit 3

Design Inquiry & Definition (40 credits)

Unit 4

Final Major Project or Major Project: Thesis (60 credits)

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The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management. Read more
The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry.

The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project.

The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web.
The students will approach the fashion business, including manufacturing and cultural features , and will explore the interactions in the fashion industry. They will learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity that has a distinctive role in the panorama of the fashion market.

In communication students strengthen the analytical and critical skills, in order to develop a communication strategy. The study of marketing and digital media allows the development of skills related to orientation, analysis, strategic planning, evaluation, and ability to define an effective brief.

In the design management unit, the students acquire the relationship between design and management and its importance within a company and its marketing strategy.

The Master ends with the presentation of the final project, a summary of all courses in which the student develops the insights gained during the educational pathway.

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The Sport Business Management MSc course can only be studied with our partner in The Netherlands, the Wittenborg University of Applied Sciences. Read more

About this course

The Sport Business Management MSc course can only be studied with our partner in The Netherlands, the Wittenborg University of Applied Sciences. The course is taught in English.

The course analyses and evaluates the commercial and management forces that have contributed to the success of sport business.

Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.

Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.

Through studying marketing, sponsorship, media and law – and after spending time in a sports organisation on a professional work placement – you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.

Course structure

You will experience a dynamic blend of academic study, research and – through the placement module – hands-on learning. The combination of academic study and practical analysis has been designed to provide greater depth of knowledge and future career success.

Full-time students attend class two days per week, while part-time students usually attend once per week. Some modules may be delivered intensively over several consecutive days.

A distinctive feature of the course is the flexibility and choice of the final project. Guided and supported by your personal supervisor, you have several options available to you. Whether an academic dissertation or an applied piece of research such as a business or enterprise project, the final project allows you to pursue an area of particular interest and helps you to build knowledge and skills for your future career.

Syllabus

The course seeks to address contemporary issues recognised as the major challenges and opportunities for sport business management. This includes researching the complex relationships between sports business and governing bodies, pressure groups and government agencies, and analysing the mechanisms by which sport generates revenue through TV and media rights, gate receipts, sponsorship and merchandise.

Core management studies involving strategy, marketing, sponsorship, operations management, finance, law and human resources are integrated within various compulsory modules that make up the core of the course. You can study areas of personal interest through two optional modules.

Modules

Strategic Sport Business Management
Marketing and Sponsorship for Sports and Events
Sports in the Global Marketplace
Professional Enquiry
Final project

Two from:

Sport and Media
The law and regulation of sport
Contemporary Issues in Global Sport
Globalisation, Society and Culture
Sport for International Development and Peace
Innovation, Entrepreneurship & Small Business Development
Sport Tourism
Ethical and Social Responsibility: Theory and Application
Innovation, Entrepreneurship and Small Business Development
Digital Marketing Strategies
Risk and Crisis Management
Ethnography
Tourism and International Co-operation
Human Resource Strategy in Multi-Unit Service Organisations

*Note that the above list is an indication of the optional modules available at present. These modules may change in accordance with the latest developments in the international sport business industry.

Careers and employability

This course is aimed at a broad spectrum of students and practitioners. It is suitable for those who want to pursue senior management positions within the sports industry or to prepare for doctoral study.
Professional experience

The Professional Enquiry module requires students to engage in the professional world. Personal and professional growth take place through implementation of change in professional practice and concomitant reflective practice. Students also perform some goal settings exercises and assess weaknesses and strengths with regard to employability skills to allow for adequate self-development and vision beyond the MSc. Some students may identify a need for them to develop their knowledge of innovation, entrepreneurship and small business management, which forms the basis of one of our optional modules.
Employment prospects

Management positions exist within marketing, sales, planning, sports events, sport administration and facility management. Organisations that offer these positions include professional sport clubs, sport governing bodies, sport public agencies, sport community recreation departments, sporting goods companies, sport marketing agencies, sport event organisers, health and leisure clubs and athletic service organisations.

The course will enable you to enhance your skills, sector-specific knowledge, expertise and employability attributes, making the transition from study to a meaningful career a more seamless process.

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Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. Read more
Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. This course will help you become an innovator, attracting design savvy and communication conscious entrepreneurs.

This course will enable you to apply contemporary management and design thinking in a professional context, helping you compete in the growing global markets using your creativity, strategy and management theory.

The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.

Learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.

Course detail

Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.

As well as this critical industry knowledge, you will also:
• Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices
• explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands
• develop your own project driven by your new knowledge: the culmination of your Masters experience
• apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools
• learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.

Jobs and placements

The Professionalisation module is an immersive module that covers the key professional creative and technical skills that anchor industry.

Through seminars and practical workshops you will:
• explore the working life of a professional
• gain a better understanding of industry narratives
• understand historical approaches used within the field of advertising, branding and communications.

The Internship or Industry Mentored Brief is an important module and an integral element of the MA Luxury Design Innovation and Brand Management. This is a module designed to develop the experience of design, branding and communication through experience in industry or doing a professional live mentored brief, with one of our mentors.

The University of West London has its own 'W5 Productions' which will support appropriately-skilled students find relevant work placements or an industry mentored brief in the creative industries.

Career and study progression

The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:
• Brand and design managers
• Marketers
• Client account handlers
• Project managers
• Creative directors
• Senior designers
• Design team leaders
• Art directors
• Advertising managers
• Account planners
• Strategic thinkers
• Communication Consultants
• Content creators and managers
• Client account executives

The UK attracts many global brands, setting up flagship stores to attract domestic and overseas visitors to private retail locations. Retailers continue to look to enter new markets in potential higher growth regions, seeking to improve their existing operational performance in these markets to achieve sustained growth. This course has been designed to lead to employment and is targeted towards students whose career developments and interests lie within this field and the growth sector of the Design and Fashion Industries.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

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The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring… Read more

Overview

The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring a broader view, that incorporates several disciplines, from visual design to sound design, from storytelling to consumers' psychology and marketing techniques, thus addressing a strongly integrated approach whose aim is to identify the core assets and to orchestrate them into a consistent brand identity.

Branding is now much more than the definition of a visual image: it's the creation of a rich and attractive environment, to catch the consumer's attention and bring him into the brand world, to share the brand values and to become an informal sponsor of the brand. The Master in Visual Brand Design is a unique opportunity to acquire hands-on competencies and in-depth knowledge on how to design the identity of a company and/or organization, by integrating graphic design skills with strategic thinking. The program includes an internship in a company working in the disciplinary field. Careers

The Master Program in Visual Brand Design is aimed at giving the participants the skills to become visual brand designers with a complex and rich approach, or brand managers capable of orienting the company needs towards an innovative direction, working as freelances or inside medium/big sized companies in the fields of Fashion, Design, Events and Expos Management, Digital Media and Services, or in Public Administrations.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language (IELTS 5.0 academic or equivalent certificate).
The program is addressed to candidates with a curriculum in Visual and Graphic Design, Design, Communication and Marketing, or other disciplines related to the program’s field of study.

Job Opportunities

The Master in Visual Brand Design aims to form Visual Brand Designers and dynamic Brand Managers figures open to innovations, that are visionary and versatile, direct and effective. Designers who have a rich and complex approach that can guide the needs of the company in a new direction, either as freelancers or as employees of medium to large companies operating in the fields of fashion, design, events, trade shows, services, digital media or in public administration.

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Visual Brand Design of Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.

The Master has worked with:

Bastard, Danone, Forevermark, Fundacion Escultor Berrocal, Glamour, Mondadori, Park Hyatt, Royal Rose, Smartbox, Unieuro.
For more information please visit http://www.domusacademy.com

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The MA in Cultural Policy, Relations and Diplomacy is a trans-disciplinary programme that addresses the theory and practice of cultural policy, cultural relations, and cultural and public diplomacy- http://www.gold.ac.uk/pg/ma-cultural-policy-relations/. Read more
The MA in Cultural Policy, Relations and Diplomacy is a trans-disciplinary programme that addresses the theory and practice of cultural policy, cultural relations, and cultural and public diplomacy- http://www.gold.ac.uk/pg/ma-cultural-policy-relations/

This broad area of study and the terminology applied to it is fluid and expanding. Having culture as the underlying thread, the programme explores areas such as:

arts policy and management
globalisation
cultural relations
public diplomacy
cultural and arts diplomacy
external communications
place branding
This will provide a unique perspective into this field of study, and will examine topics such as mobility of cultural practitioners, cultural identity, intercultural dialogue, mutuality, propaganda, soft power, hegemony, influence and perceptions.

Goldsmiths' location in provides you with a unique experience of living in a multicultural world city, which is of great relevance to the study of cultural policy, relations and diplomacy.

You'll study in the Institute for Creative and Cultural Entrepreneurship (ICCE). ICCE's individual and institutional links with an extensive network of organisations, policy advisors and cultural practitioners in those areas in London and in Europe allow you to experience exceptional research and study resources.

Industry links

ICCE’s established organisational links include, for example, the British Council, Visiting Arts, EUNIC London Hub and Demos. ICCE is also a member of ENCATC (the leading European network on Cultural Management and Cultural Policy education). The Institute is also responsible for fostering the sharing of information and discussion of issues related to international cultural relations across disciplines on the JISCMail list cultural-relations-diplomacy.

Expert staff and invited professionals

Our staff and invited academic and professional experts will enhance your learning. They'll discuss relevant literature and will present case studies and practical examples with local, national and global dimensions involving a range of individuals and organisations, including corporations, governments, international bodies and NGOs.

Contact the department

If you have specific questions about the degree, contact ICCE.

Modules & Structure

This MA is a 180-credit programme consisting of four 30-credit modules and a 60-credit dissertation.

The two main modules of the programme, Cultural Policy and Practice and Cultural Relations and Diplomacy are complemented by a module on Contemporary Issues in Cultural Policy that brings to the fore present themes that require further study.

The fourth module of the programme is an option from a selection of modules covering arts engagement, media, business, languages and politics - this is designed to allow you to tailor the programme to your own particular skills and/or interests.

The teaching methodologies used in these modules will be conducive to creative and independent in-depth and collaborative learning. They'll culminate in the production of a final dissertation in which you will explore in detail a topic building on your interests and knowledge.

The programme allows and encourages you to engage in work placements while attending the modules. These are not a formal part of the programme, but some support will be provided building on ICCE’s extensive experience of internship management and network of contacts.

Skills

Graduates of this programme develop a wide range of skills and competencies.

Knowledge and understanding

You'll be able to:

Describe and understand a range of practices, policies, structures and systems in the cultural policy and international cultural relations areas involving a variety of stakeholders (individuals, NGOs, foundations, corporations, governments, international and supranational organisations)
Define and understand the use of theories and key concepts in cultural policy, cultural relations and cultural and public diplomacy, such as culture, identity, globalisation, soft power, hegemony, influence, propaganda, mutuality, trust, intercultural dialogue, nation building/branding
Discuss the importance of cultural policy in relation to international cultural relations
Understand the diverse and changing relationships between culture/arts, politics and international relations
Build on your existing experience and/or interest to develop knowledge within cultural policy and international cultural relations

Cognitive and thinking skills

You'll be able to:

Analyse and evaluate the role of the 'actors' and their practices, as well as the structures and systems framing cultural policy and international cultural relations
Discern how to apply a range of trans-disciplinary concepts and theories to the understanding of policies, practices, structures and systems in the areas of cultural policy, cultural relations and cultural diplomacy
Identify and critically analyse contemporary issues
Build on your existing experience and/or interest to further develop analytical, critical and conceptual skills within cultural policy and international cultural relations

Practical skills

You'll be able to:

Analyse public policies in the areas of culture and international cultural relations at micro and macro levels
Devise, develop, conduct and deliver an independent piece of research relevant to cultural policy and international cultural relations, using a self-reflective approach
Demonstrate the origins of your thinking in cultural policy and international cultural relations by adequately referencing sources that have been evaluated for credibility, objectivity, accuracy and trustworthiness
Communicate effectively and succinctly through oral presentation and express yourself in writing for academic and other audiences, employing when necessary the appropriate ICT tools and skills

Key transferable skills

You'll be able to:

Share and exchange expertise and skills with other students and the tutors on the course employing effective written and oral communication skills
Demonstrate you are an independent and creative learner able to exercise initiative and personal responsibility for your own learning and planning processes
Conduct research methodically to find an answer that is complete, accurate and authoritative
Work effectively as part of a team

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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Bringing together those with a passion for contemporary cinema, this course focuses on a range of current approaches to film studies and provides an in-depth study of specific areas such as American independent, European, British and Far East cinema. Read more
Bringing together those with a passion for contemporary cinema, this course focuses on a range of current approaches to film studies and provides an in-depth study of specific areas such as American independent, European, British and Far East cinema. It will enable you to develop a critical understanding of the importance of theory, method and analysis to the study of film, and you will be encouraged to test out original approaches, both in seminars and written work.

Key features
This MA offers the opportunity to carry out research into a variety of areas, including gender and sexuality on screen; religion, philosophy and film; censorship and ideology; industry and independents in New Hollywood; and cinema and media in the global context. You may also carry out research at the British Film Institute (the largest film archive in the world).

If you are interested in further research, this course provides an excellent foundation for MPhil/PhD study.

What will you study?

You will study all that is new, vital and innovative in contemporary and emergent cinemas. You will evaluate and critically analyse a range of perspectives on cinema in light of contemporary developments, shifting cultural alliances and patterns of cross-fertilisations. In addition, you will be introduced to the main areas of debate in the history of film criticism. Current modules focus on American cinema (mainstream and independent), post-1960 British cinema, European cinema (with specialist studies on gender and sexuality, and place and identity) and world cinema (with case studies on South-east Asia, Latin America, India and Iran).

In writing your dissertation, you will demonstrate your ability to research a topic of your choice in depth, gaining a rigorous grasp of current theoretical and methodological debates relevant to the subject area, as well as an understanding of the historical and cultural context.

Assessment

Essays, presentations, research projects, and dissertation.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-Film History Theory and Analysis
-Film Studies Dissertation
-Media and Cinema in a Global Context

Optional modules
-British Cinema 1960s to Today
-Freedom, Censorship and Subversion
-Gender and Sexuality in Contemporary Cinema
-Special Study: Branding the Self: Celebrity, Identity and David Bowie
-Special Study: Getting High on Cinema. The Drug Experience Film
-Special Study: Screaming out Loud: International Horror Television and Film
-Vamps, Divas, Tramps, Lolitas

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The Digital Design MA is concerned with the creation of any digital or computer related content or products. This includes digital media, digital products, digital interiors, digital exhibitions and installations, digital graphics, digital fashion and even digital branding and marketing. Read more
The Digital Design MA is concerned with the creation of any digital or computer related content or products. This includes digital media, digital products, digital interiors, digital exhibitions and installations, digital graphics, digital fashion and even digital branding and marketing. You can specialise in the following:

• Digital media design, including multimedia design, web design, 2D and 3D computer animation, visual and special effects for TV and film, mobile app design for tablets and smart phones, computer and video games, virtual and augmented reality and 2D and 3D visualisation

• Digital product design, including the design of any computer-based or screen-based product such as smartphones, smart TV’s, tablet devices, smart watches, games consoles, smart household appliances, information systems and 3D digital printing

• Digital interior design, including digital display and projection design, intelligent interiors, digital lighting design and digital furniture design

• Digital exhibition, museum and installation design, including digital heritage resources, digital archeology, interactive kiosk and installation design, virtual museums and exhibitions

• Digital graphic design, including the design of e-books, e-learning, interface design, interaction design and digital signage

• Digital fashion design, including the design of wearable computing, smart clothing design and digital fabrics

• Digital branding and marketing design, including digital corporate identity design, logo design, social media marketing, digital channel advertising and promotion

You will have access to industry standard software and hardware such as Adobe Creative Suite and Autodesk MAYA while working in a dynamic environment with ongoing multimedia research and commercial projects. There are also opportunities to work on digital design projects set by external companies and other organisations. You will develop the skills and ideas to go on to employment as a digital designer or to set up your own business as a freelancer after graduation.

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This is a trans-disciplinary Masters that builds expertise in understanding the role played by the cultural sector (arts, theatres, heritage etc) in developing and managing tourism and hospitality as major engines of growth, regeneration and job creation in the 21st century- http://www.gold.ac.uk/pg/ma-tourism-cultural-policy/. Read more
This is a trans-disciplinary Masters that builds expertise in understanding the role played by the cultural sector (arts, theatres, heritage etc) in developing and managing tourism and hospitality as major engines of growth, regeneration and job creation in the 21st century- http://www.gold.ac.uk/pg/ma-tourism-cultural-policy/

The programme offers the possibility of engagement with the study of the cultural sector in developing and managing tourism and hospitality.

Cultural policies designed to support the arts sectors to enhance high value added tourism and to increase lengths of stay and repeat visits are increasingly being adopted by governments worldwide with the support of the tourism and hospitality sector.

This degree applies to those wishing to work in the arts and tourism sectors or perhaps in galleries and theatres associated with the hospitality sector. It is also for art practitioners and cultural professionals who wish to develop careers involving cultural tourism, cultural policy, culture-led regeneration and destination, city and country branding. It is also relevant to work in NGOs or the cultural policy arms of government and intra-governmental organisations and consultancies.

Specialists from academia and industry

The MA is run by the Institute of Creative and Cultural Entrepreneurship (ICCE) and is designed for students from a variety of academic and professional backgrounds. It is taught by specialists from academia and industry, ensuring a high level synthesis of practice based knowledge and cutting edge research. Both the staff and student body at ICCE have extensive international experience, enhancing peer-to-peer learning and providing an excellent base for networking and gaining contacts worldwide.

Study in London

Studying the role of culture in tourism in a London setting is a unique experience, providing access to some of the world’s most renowned culture and event led regeneration projects that include the legacy of the London Olympics and many other major projects. ICCE also has links with an extensive network of organisations, businesses, policy advisors, consultancies and cultural practitioners that provide exceptional research and study opportunities, such as Creative England, Tourism Concern and visitbritain.org.

Tailor your interests

The Masters is flexible and you can tailor your interests by choosing options from other departments across the College, including Anthropology, Sociology, the Centre for Cultural Studies, Politics, English and Comparative Literature, Educational Studies, Media and Communications, Computing and the Confucius Institute for Dance and Performance.

Contact the department

If you have specific questions about the degree, contact ICCE.

Modules & Structure

Core modules:
Cultural Policy and Practice- 30 credits
Cultural and Creative Tourism- 30 credits
Culture, Tourism and Regeneration- 30 credits

Option modules:
Entrepreneurial Modelling- 30 credits
Enterprising Leadership: An Introduction to the Discourse of Contemporary Leader- 30 credits
Interpretation, Education and Communication in the Art Museum- 30 credits

Option modules available from other departments:
In addition to the option modules available within ICCE, you can also opt to take 30 CAT modules from other departments within Goldsmiths.

Anthropology:
-Anthropological Perspectives on Tourism
-Critical Voices in Development
-Borders, Migrants, and the National Imaginary
-Anthropology and Cultural Politics
-Anthropology of Art
-Social Anthropology of the Caribbean

Sociology:
-Urban Cultural Policy and City Branding:

Politics:
-Global Political Cultures 1: Knowledge, Power, Culture
-Global Political Cultures 2: Body, Gender, Politics
-Theories of International Relations

Centre for Cultural Studies:
-Globalisation: Policy, Politics, Critique

English and Comparative Literature:
-Global English
-and other modules to be confirmed

Educational Studies:
-Spaces of Practice (in association with the Whitechaple and Showroom Galleries)
-Culture, Language and Identity in Education
-Race and Education
-Masculinities, Femininities and Identities in Education
-and other modules to be confirmed

Media & Communications:
-Race, Empire and Nation
-Structure of Contemporary Political Communications

Computing:
-Social Media Campaigning (tbc)

Confucius Institute for Dance and Performance:
-Chinese Language

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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The focus of this programme is ongoing development of Design Practice. You will take part in a series of processes and projects that will build a real and relevant portfolio of work. Read more

INSTITUTE FOR DESIGN INNOVATION

The focus of this programme is ongoing development of Design Practice. You will take part in a series of processes and projects that will build a real and relevant portfolio of work.
Learning through doing is at the core of our London campus experience. A key feature of our MA/MSc Design Innovation programme is a project with industry looking at studying a real business or social problem and working collaboratively with others to innovate and design a solution.

See the website http://www.lborolondon.ac.uk/study/institutes-programmes/design-innovation/

Programme Aims

a) To enhance design skills and knowledge through theoretical and practical application individually and in multi-disciplinary and interdisciplinary teams

b) Develop collaborative behaviour through active learning and team work, analysing and evaluating problems and responding to challenges in real time

c) To enable graduates to develop their critical thinking and insight to improve their effectiveness as designers

d) To enable graduates to develop their analytical and research skills through undertaking a substantial design and evaluation project with a focus on a particular area of design.

Programme Structure

To complete the MA/MSc Design Innovation students must complete 8 x 15 credit modules (4 in the first semester and 4 in the second semester). In the first semester 3 modules are compulsory with the option to choose your final 1 module from another Institute. In the second semester all 4 modules are compulsory. All students must complete a Dissertation worth 60 credits.

ASSESSMENT

Modules are assessed by a combination of essays, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.

Students will be asked to produce project briefs, concept drawings, user scenarios, storyboards, project blogs and multimedia documentation.

CAREER PROSPECTS

Upon graduating, you will be equipped with advanced knowledge to enhance your career opportunities in design and branding consultancies, in-house design and marketing departments as designers and design managers. You will become a professional versed with design skills and interdisciplinary teamwork. Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

COMPULSORY MODULES

- Identity, Culture and Communication
- Design Thinking
- Reflection and Action
- Meaning Making in Design
- Foresight and Strategy
- Design Innovation Project
- Collaborative Project
- Dissertation

SECOND SUBJECT MODULES

Choose one module only
- Introduction to Mobile Internet and Media Clouds
- Principles of Entrepreneurship and Innovation Management
- Sport Media and Marketing
- The Key Topics in Media and Creative Industries
- Introduction to Diplomacy
- Business Model Development

Find more information on modules here http://www.lborolondon.ac.uk/study/institutes-programmes/design-innovation/

Scholarships

We are investing over half a million pounds (£0.5m) in our scholarship and bursary scheme to support your studies at Loughborough University London in 2017. This package of support celebrates and rewards excellence, innovation and community. Our ambition is to inspire students of the highest calibre and from all backgrounds and nationalities to study with us and benefit from the wider Loughborough University experience and network. Our range of scholarships, bursaries and support packages are available to UK, EU and international students.View the sections below to discover which scholarship options are right for you.

What's on offer for 2017?
Inspiring Success Programme
-For unemployed and underemployed* graduates living in the East London Growth Boroughs of Hackney, Newham, Tower Hamlets or Waltham Forest
-Award value: 100% off your tuition fees
-We are joining forces with The London Legacy Development Company to offer a two day programme of specialist support for graduates, including workshops, skills seminars and networking opportunities to increase students' employability and support those looking to enter into postgraduate education.
-Eligibility: At the end of the programme, eight students will be selected for a 100% scholarship to study a masters course of their choice at our London campus in September 2017.

Dean's Award for Enterprise
-For students looking for the skills and support to launch a new business
-Award value: 90% off fees to launch your business idea
-Eligibility: The award will be given at the discretion of the Dean and the Senior Leadership Team, based on a one-page submission of your business idea.

East London Community Scholarship
-For any students who obtained their GCSE’s or A-levels (or equivalent qualifications) from The Growth Boroughs – Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets and Waltham Forest
-Award value: 50% off your tuition fees
-Eligibility: Competitive scholarship based on one-page submission showing your contribution to our community.

Alumni Bursary
-For all Loughborough University alumni
-Award value: 20% off your tuition fees
-Eligibility: International and UK/EU alumni holding a current offer for LoughboroughExcellence Scholarship
-For international and UK/EU high achieving students
-Eligibility: Any student holding a high 2:1 or first class undergraduate degree or equivalent from a recognised high quality institution will be considered.

Find information on Scholarships here http://www.lborolondon.ac.uk/study/scholarships-and-bursaries/

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Applicants for the September intake may choose to study part-time over 2 years. Part-time teaching times. Trimester 1. Fridays 1pm-5pm; Trimester 2. Read more
Applicants for the September intake may choose to study part-time over 2 years
Part-time teaching times: Trimester 1: Fridays 1pm-5pm; Trimester 2: Fridays 1pm-4pm
(Teaching would extend to Fridays 1pm-6pm in Trimester 2, if required)

Overview

Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.

You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of personality and identity in consumer’s functioning. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research.

You will learn and put your research skills into practice throughout your Masters which will culminate in your own piece of independent research. Your project could support the business you currently work within or be based on a sector or company you would like to work for in the future such as the FMCG or advertising sectors.

Upon graduation you'll be well placed to provide businesses, government bodies and charitable institutions with expertise and insights into psychological aspects of marketing, branding, advertising and consumer behaviour.

Our teaching team include Course Leader Dr Cathrine Jansson-Boyd, Dr Magdalena Zawisza, Dr Suzanna Forwood and Dr Richard Piech. All have extensive experience in furthering the understanding of consumer behaviour. In addition, we regularly invite speakers from industry.

Our psychology research has been classified as world-leading and internationally excellent in the latest Research Excellence Framework (REF) and we continue to work with industry to generate relevant research outcomes that lead to measurable impact. For more information about who we work with please click on the individual links of the course lecturers.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate internship opportunities by encouraging students to engage with the Consumer Research Group based at ARU. The aim of the research group is to bridge the gap between academic research and business application by working closely with locally based businesses. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in Consumer Psychology or further postgraduate study (e.g., a PhD) and research, or employment in a university.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Where you'll study

Your faculty -

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate.

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

Visit your faculty - http://www.anglia.ac.uk/science-and-technology

Where can I study?

Cambridge - http://www.anglia.ac.uk/student-life/life-on-campus/cambridge-campus

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