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Masters Degrees (Branding And Identity)

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Understanding, translating and communicating brand stories graphically. it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Read more

Introduction

Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression.

Content

Driven by intelligent enquiry and evaluation, this programme encourages students to challenge what is understood about the meaning of graphic branding. It explores the strategic thinking underlying brands and focuses on how that strategy can drive the creative expression.

Look around you and you will see examples of the power of brands - on the High Street, within organisations and in the media. From Coca Cola to Virgin, the most successful brands are worth billions.

This MA course focuses on the role of visual identity within branding. The aim is to produce versatile and creative practitioners who understand design within a business, social and cultural context.

It addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies. As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application.

Learning at this level will be about research, intellectual engagement, discovery, interaction and change. The final product for us is not in itself the goal - it is the research, exploration, evaluation and intellectual understanding of branding and identity that makes this MA distinctive.

Structure

Phase 1

Unit 1.1 Design Literacy
Unit 1.2 Research Methods (Visual Research)
Unit 1.3 Major Project Proposal

Phase 2

Unit 2.1 Workshop Options Project
Unit 2.2 Design + Rhetoric
Unit 2.3 Research Methods: Major Project Definition

Phase 3

Unit 3.1 Major Project Resolution: Practical and Report or
Unit 3.2 Major Project Resolution: Thesis

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This course gives you the opportunity to work at the centre of the most dynamic, powerful and influential areas of professional design. Read more
This course gives you the opportunity to work at the centre of the most dynamic, powerful and influential areas of professional design. You will learn how to plan and create brands that will speak with power and persuasion. At the start of the course you'll work on short projects which are aimed at challenging conventions. You'll then focus on a subject of your choice through research and development. You will also build a Professional Journal which explores current thought and practice.

Key features:

Develop a project tailored to your own personal interests and career aspirations.
Engage with industry by undertaking short internships and studio visits.
Work in our dedicated Art and Design postgraduate studio.
Benefit from regular lectures from leading figures in the design industry.
Attend workshops covering typography, visual language, branding, storyboarding and life drawing sessions.
Opt for an additional advanced research module if you’re thinking of progressing to PhD or Professional Doctorate study

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This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding- http://www.gold.ac.uk/pg/ma-brands-communication-culture/. Read more
This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding- http://www.gold.ac.uk/pg/ma-brands-communication-culture/

The unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

What happens when the state starts to use branding techniques to communicate with its citizens?

And how does the rise of digital and social media change the relationship between brands and their publics?

What, for example, are the consequences of understanding political parties, artists or sports teams as ‘brands’?

An introduction to contemporary branding debates

The MA in Brands, Communication and Culture aims to provide you with a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. Specifically, you should acquire an in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.

You will also improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will have at your disposal a range of tools that will enable you to analyse contemporary communications, to make judgments about their significance and value and be able to thoughtfully contribute to contemporary communications.

A unique approach to the study of brands

This MA is not a conventional branding or marketing course. Instead it offers a unique approach to the study of brands. This is reflected in the topics taught on our core modules, which include:

The role of brands in and beyond markets
The rise of consumer culture
Critical perspectives on brand management and governance
Intellectual property
Immaterial labour and the rise of ‘branded workers’
Gender, colonial history and branding
Attachment, identity and emotions in branding
Ethics and transparency
The emergence of brand experiences and ‘staging’ of brands
Fair trade and accountability
Branded spaces and communities
Social media and open source cultures
Geodemographics and new forms of social classification
The MA Brands, Communication and Culture is taught across two departments: Media & Communications and Sociology. This gives you access to experts in many fields. In addition to the two core courses you will have the opportunity to customize your degree by choosing from a range of modules from different departments to allow you to explore your own interests and make wider connections.

We welcome students who bring to the course a range of experiences and interests in communication, management, politics, design and the cultural industries.

Recent dissertation topics include:

Branding post-capitalism? An investigation of crowdfunding platforms
Trespassed City: Mapping London’s privately owned public spaces
The rise of co-working spaces
Craft Entrepreneurs: an inquiry into the rise of artisanal production in post-industrial cities
Hashtags in photo sharing social media apps
Consumer culture in contemporary Shanghai
Branding of NGOs
Sustainable brand strategies - good for the environment or just a selling strategy?
Fashion bloggers and cultural capital
Medical tourism and branded healthcare
Intellectual property in the fashion industry
Branding London's districts

Contact the department

If you have specific questions about the degree, contact Dr Kat Jungnickel.

Overview

The programme is made up of two core modules (60 credits in total), between two and four options modules (60 credits in total), and a dissertation (60 credits).

The first core module, Branding I, introduces you to contemporary definitions and theories of branding, its history and development, changes in the role of marketing, promotion and design, and their place in the global economy.

The second core module, Branding II, puts greater emphasis on contemporary themes and issues in branding, and their relationship to wider debates in society, economy and culture.

Throughout the core components of the degree, you will examine the wide range of ways in which branding is currently used, in organisations ranging from large corporations to public sector bodies, charities and other third sector organisations.

For the optional modules, you'll have an opportunity to explore some of the wider contexts for brands and branding by taking up to 60 credits of modules provided elsewhere in Media and Communications or neighbouring departments such as Sociology, Cultural Studies and Anthropology.

Part-time students typically take the two core modules in their first year, and the options modules plus the dissertation in their second year.

Vocational elements

The department offers some practice-based options in areas such as:

Media Futures
Online Journalism
Campaign Skills
Media Law and Ethics
Design Methods
Processes for Innovation

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills

The programme helps students to develop a high-level understanding of contemporary branding and communications techniques and their social, economic and political contexts. You will be encouraged to develop your critical reasoning skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. Assessments are designed to ensure that you are able to apply these skills in practical ways.

Careers

The programme equips you with the skills necessary to pursue a wide range of careers related to branding and communication in the media and other industries. Students are encouraged to seek work experience and work placements during the programme as time allows. Regular seminars with visiting speakers will enable you to gain an understanding of how your degree can be used in a professional context. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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The MSc Applied Corporate Brand Management is offered in a choice of two routes. MSc in Applied Corporate Brand Management – a one year standard master's. Read more

About the Course

The MSc Applied Corporate Brand Management is offered in a choice of two routes:
MSc in Applied Corporate Brand Management – a one year standard master's

OR

MSc in Applied Corporate Brand Management (with Professional Practice) 16 months

The programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. You can read more about this in the Special Features section.

The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. This unique feature of the work placement distinguishes our programme from other similar Masters in the country.

The Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding.

You will examine the core contents of branding at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.

The focus on corporate branding considers the following components:
Corporate identity
Corporate image and reputation
Corporate design
Corporate culture
Corporate behaviour
Corporate brand structure and brand strategy

You will undertake a project in collaboration with branding firms as part of your consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

Aims

In addition to offering an unrivalled opportunity to study and evaluate not only contemporary theory relating to corporate branding, the programme will also offer you the chance to examine current research relating to the management of an organisation’s corporate reputation, its corporate identity and its corporate communications.

You will gain a thorough understanding of the issues related to marketing at a corporate level.

You will gain a comprehensive appreciation of how to apply corporate branding and marketing theory and practice in the context of a contemporary organisation.

Course Content

Our MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory

Corporate Branding Theory and Issues
Applied Corporate Branding
Strategic Corporate Brand Management and Consulting                             
Strategic Corporate Marketing
Marketing Communications
Understanding Business and Management Research
Dissertation

Optional

Global Diversity Management
International Business Ethics and Corporate Governance
Consumer Behaviour
International Management
Entrepreneurship

Special Features

Brunel Business School won the Times Higher Education Awards Business School of the Year 2013

Besides formal teaching and the Professional Practice, you are exposed to the myriad of practical applications of the theories taught, such as:
Guest speakers and feedback from the industry and brand consultancies.
Career talks and presentations.

As well as this, previous Applied Corporate Brand Management students are invited to share their experiences with you, giving you first-hand insight into how the course can impact your career

Corporate Advisory Board

The programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. From advising blue-chip companies on brand strategy, to implementing brand communications for employees and customers all over the world, their experience is invaluable to our MSc Applied Corporate Brand Management programme. They also share their expertise with students as visiting lecturers, act as a sounding board for our academic plans, and offer placements, projects, field trips and other practitioner-based components.

Accreditation

Memberships

Chartered Management Institute (CMI): A number of Associate memberships to the CMI are open to graduates of Brunel Business School postgraduate programmes, offering discounted full membership rates upon application. Members of the CMI may use the following letters as appropriate: 'ACMI', Members 'MCMI' and Fellows 'FCMI'.

Teaching

A particular feature of our Applied Corporate Brand Management course is the use of case studies to contextualise contemporary theory and practice and the importance attached to class presentations to demonstrate the ability to apply theory in practice.
This interactive course, and the Strategic Corporate Brand Management and Consulting and Applied Corporate Branding modules in particular, allow you to engage with current industry experts who provide extra support and guidance in your coursework, classwork and presentations.

Assessment

Modules are typically assessed by individual assessment and an examination in May.

Teaching methods include lectures and informal small study groups.

Coursework and examinations place considerable emphasis on the ability to think and reason critically, but constructively.

The dissertation (12,000 words) is the capstone demonstration of these skills, requiring students to conceive, justify, design and execute a major project.

Individual and/or group presentations using laptops, PCs and digital projectors.

Modes of study

1-year, full-time starting in September: The taught element of the course (September to April) includes seven modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.

Work Placements

Work placements are offered to suitable candidates where available with, for example, companies represented on the Applied Corporate Brand Management Advisory Board. Amongst others are:
Heathrow Airport
BrandPie
Telefónica Europe
Radley Yeldar
Mars
Jim Northover Limited
Network Rail
leapSTONE
Right Management
Tata Beverages
Tetley Tea

Placements take place over four months, from 1 September to 31 January the following year and previous placements involved roles such as project manager, marketing executive, brand researcher, internal communication officer and marketing officer amongst others.

Placement employers cover all student expenses and some provide a salary.

On completion of the placement, students proceed to find full-time employment in branding and advertising roles in the UK or abroad.

The purpose of the placement is to provide you with hands-on experience working with a brand consultant or a brand-related department of an organisation in the UK. It is an integral part of the course and you will receive support from the academic staff and the Professional Development Centre while on placement.

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The MSc in Marketing provides graduates, professionals or consultants with critical insights into marketing, and the marketing management practices of national and international organisations. Read more

About the course

The MSc in Marketing provides graduates, professionals or consultants with critical insights into marketing, and the marketing management practices of national and international organisations.

This course offers students the opportunity to understand traditional and contemporary marketing philosophies and theories adopted by practitioners, based on knowledge gained from academic research and industrial practices.

The programme will develop critical and creative skills, procedural thinking and expertise that enable students to generate, implement and evaluate organisational activities that satisfy the requirements of their employer and the customers.

Aims

MSc Marketing is designed for anyone wishing to become a marketing professional or planning to undertake research in an academic, consultancy or commercial setting.

Those with little or no marketing experience will appreciate the breath of management subjects covered in the degree, specifically how marketing fits within organisation practice.

This programme offers an excellent preparation for a career in marketing or associated fields and in a myriad of organisations employing marketing professions.

Course Content

The MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory modules:

Consumer Behaviour
Marketing Principles
Strategic Marketing Management
Marketing Communications
International Marketing
Business Planning
Understanding Business and Management Research
Dissertation

Optional modules:

Corporate Branding Theory and Issues
Global Diversity Management
International Business Ethics and Corporate Governance
Knowledge Management, Social Networks and Innovation

Teaching

As a research active university, international level research findings by Brunel Business School tutors are regularly used in lectures. Tutors on this programme are leaders in the field of management and active researchers within one of the six centres of research within the School.

Modes of Study

1-year full-time in September: The taught element of the course (September to April) includes eight modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.

1-year full-time in January: The taught element of the programme includes 8 modules which are delivered in two terms (four in January to April, and four in September to December); delivery will be by a combination of lectures, seminars and tutorials/group work. The dissertation is undertaken May to August, and then can be completed January to March after the second teaching term.

Assessment

Modules are typically assessed by individual assessment and an examination in May.

Teaching methods include lectures and informal small study groups.

Coursework and examinations place considerable stress on the ability to think and reason critically, but constructively.

The dissertation (12,000 words) is the capstone demonstration of these skills, requiring students to conceive, justify, design and execute a major project.

Individual and/or group presentations using laptops, PCs and digital projectors.

Special Features

Brunel Business School won the Times Higher Education Awards Business School of the Year 2013

The Business Planning module provides practical experience in creating a business plan and route to marketing for a real entrepreneurial venture (see Capstone Event on the Employability tab).

Career talks and presentation are available to students on this course.

Tutors are internationally recognised academics and industry practitioners who are active members of the School’s Marketing and
Corporate Brand Management Research Group (MCBM).

Students will benefit from discussions with subject experts and practitioners who visit us as guest speakers

Marketing and Corporate Brand Management Research Group (MCBM)

Led by John Balmer, a world-renowned expert in corporate branding and identity, MCBM has built on a well-established background in corporate branding, identity and marketing. MCBM is leading the way in developing international research into corporate heritage identity and branding (John Balmer and Weifeng Chen) – an underexplored concept that has potential to offer powerful symbolic and cultural value in a global, commercial context that is increasingly disengaged from the past. Recent publications on the above have appeared in European Journal of Marketing and Journal of Business Research

Accreditation

A number of Associate memberships to the CMI are open to graduates of Brunel Business School postgraduate programmes, offering discounted full membership rates upon application. Members of the CMI may use the following letters as appropriate:'ACMI', Members 'MCMI' and Fellows 'FCMI'.

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Taught in both part time and full time modes, MA Graphic and Media Design is concerned with establishing a distinct understanding of the fields of graphic design and visual culture, as well as those that infect, destabilise and unravel it. Read more

Introduction

Taught in both part time and full time modes, MA Graphic and Media Design is concerned with establishing a distinct understanding of the fields of graphic design and visual culture, as well as those that infect, destabilise and unravel it. We invite thoughtful, critical, productive individuals interested in the effective articulation of design.

Content

Students of this course are situated within a thriving, active and progressive site of award winning pedagogic development and critical debate. MA Graphic and Media Design has evolved from LCC's highly regarded MA Graphic Design course, renowned for its excellence in teaching and learning for postgraduate study in the subject and practice of graphic design.

Practice-based inquiry will drive the programme of study in collaboration with the course tutors, fellow students and external partners. Working with students to establish the priorities of their practice, the course team will acknowledge prior experiences and future agendas.

MA Graphic and Media Design runs alongside a suite of established and newly developed post-graduate courses spanning the rich and diverse spectrum of the current and emergent practices in the fields of visual communication, illustration, interaction design, service design, branding and identity, advertising, documentary, journalism, photography, publishing, public relations, sound arts and screenwriting. This diversity of individual and collective pursuits promotes a rich discursive arena for all engaged.

Structure

MA Graphic and Media Design is delivered in two modes to accommodate those interests and external commitments, full-time (45 weeks) and part-time (90 weeks). This is a particularly distinctive feature, as we are one of the only courses in the United Kingdom to offer this option for postgraduate study in the subject.

Unit 1

Critical Perspectives & Methodologies (60 credits)

Unit 2

Collaborative Unit (20 credits)

Unit 3

Design Inquiry & Definition (40 credits)

Unit 4

Final Major Project or Major Project: Thesis (60 credits)

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This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. Read more
This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. It offers flexibility with an innovative combination of block and online delivery, making it suitable for those working in the sports sector and recent graduates who are looking to develop their knowledge and understanding of this fast growing and important industry.

Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.

Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.

Through studying marketing, sponsorship, media and law – and after spending time in a sports organisation on a professional work placement – you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.

This course can only be studied with our partner in The Netherlands, the Wittenborg University of Applied Sciences. The course is taught in English and delivered by academics from both the University of Brighton and the Wittenborg University of Applied sciences.

Course structure

You will experience a dynamic blend of academic study, research and – through the placement module – hands-on learning. The combination of academic study and practical analysis has been designed to provide greater depth of knowledge and future career success.

Course delivery:

The emphasis of the course is on using a theoretical approach to analyse and evaluate the Sport Business sector. If you are already working in the sector you’ll be able to use your existing knowledge to underpin your studies, whilst if you are a recent graduate there is the opportunity for more supported learning.

All core modules are taught in intensive blocks of two to three days. Depending on the module this could include a combination of university-based teaching, online seminars, tutorial support and webinars. The Professional Enquiry module is a combination of teaching and online tutorials which will support you during an organisational experience or project. Some optional modules will be delivered entirely online and others will be all classroom based.

The flexibility of the teaching method for the Sport Business Management MSc facilitates combining studying for a masters with a professional career. It also means that your commitment to attending the university’s campus may be different from others studying the same course.

Syllabus

A distinctive feature of the course is the flexibility and choice of your final project. Guided and supported by your personal supervisor, you have several options available to you. Whether an academic dissertation or an applied piece of research, such as a business or enterprise project, the final project allows you to pursue an area of particular interest and helps you to build knowledge and skills for your future career.

The course will address contemporary issues recognised as the major challenges and opportunities for sport business management. This includes researching the complex relationships between sports business and governing bodies, pressure groups and government agencies, and analysing the mechanisms by which sport generates revenue through TV and media rights, gate receipts, sponsorship and merchandise.

Core management studies involving strategy, marketing, sponsorship, operations management, finance, law and human resources are integrated within various compulsory modules that make up the core of the course. You can study areas of personal interest through two optional modules.

Modules:

Strategic Sport Business Management
Marketing and Sponsorship for Sports and Events
Sports in the Global Marketplace
Professional Enquiry
Final project

Two from:

The Law and Regulation of Sport
Contemporary Issues in Global Sport
Globalisation, Society and Culture
Sport for International Development and Peace
Innovation, Entrepreneurship and Small Business Development
Sport Tourism
Ethical and Social Responsibility: Theory and Application
Innovation, Entrepreneurship and Small Business Development
Digital Marketing Strategies
Risk and Crisis Management
Ethnography
Tourism and International Cooperation
Human Resource Strategy in Multi-Unit Service Organisations

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Employment prospects

Management positions exist within marketing, sales, planning, sports events, sport administration and facility management. Organisations that offer these positions include professional sport clubs, sport governing bodies, sport public agencies, sport community recreation departments, sporting goods companies, sport marketing agencies, sport event organisers, health and leisure clubs and athletic service organisations.

The course will enable you to enhance your skills, sector-specific knowledge, expertise and employability attributes, making the transition from study to a meaningful career a more seamless process.

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This course allows you to develop your professional and educational profile, alongside employment or other commitments. With a similar curriculum to our full-time MA Graphic Design this part-time course is delivered in a more flexible way, in order to suit your individual needs. Read more
This course allows you to develop your professional and educational profile, alongside employment or other commitments. With a similar curriculum to our full-time MA Graphic Design this part-time course is delivered in a more flexible way, in order to suit your individual needs. You can study a range of specialist topics including illustration, branding and identity, digital interactive media or animation. You'll choose to develop your own practical project, or write a dissertation.

Key features:

Have the support and flexibility to study a master's course around your existing commitments, including employment
Develop a project tailored to your own personal interests and career aspirations.
Choose to develop a practical project, or research and write a dissertation.
Have the opportunity to study across the broad subject of Graphic Design, choosing specialist topics such as illustration, branding and digital interactive media.
Be allocated a personal supervisor, who will provide continuity throughout the development of your work.
Take part in group tutorials and development workshops at the University.
Work with other part-time students on the course in online study groups.
Opt for an additional advanced research module if you're thinking of progressing to PhD or Professional Doctorate study.

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The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. Read more

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.



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Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. Read more
Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. This course will help you become an innovator, attracting design savvy and communication conscious entrepreneurs.

This course will enable you to apply contemporary management and design thinking in a professional context, helping you compete in the growing global markets using your creativity, strategy and management theory.

The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.

Learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.

Course detail

Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.

As well as this critical industry knowledge, you will also:
• Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices
• explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands
• develop your own project driven by your new knowledge: the culmination of your Masters experience
• apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools
• learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.

Jobs and placements

The Professionalisation module is an immersive module that covers the key professional creative and technical skills that anchor industry.

Through seminars and practical workshops you will:
• explore the working life of a professional
• gain a better understanding of industry narratives
• understand historical approaches used within the field of advertising, branding and communications.

The Internship or Industry Mentored Brief is an important module and an integral element of the MA Luxury Design Innovation and Brand Management. This is a module designed to develop the experience of design, branding and communication through experience in industry or doing a professional live mentored brief, with one of our mentors.

The University of West London has its own 'W5 Productions' which will support appropriately-skilled students find relevant work placements or an industry mentored brief in the creative industries.

Career and study progression

The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:
• Brand and design managers
• Marketers
• Client account handlers
• Project managers
• Creative directors
• Senior designers
• Design team leaders
• Art directors
• Advertising managers
• Account planners
• Strategic thinkers
• Communication Consultants
• Content creators and managers
• Client account executives

The UK attracts many global brands, setting up flagship stores to attract domestic and overseas visitors to private retail locations. Retailers continue to look to enter new markets in potential higher growth regions, seeking to improve their existing operational performance in these markets to achieve sustained growth. This course has been designed to lead to employment and is targeted towards students whose career developments and interests lie within this field and the growth sector of the Design and Fashion Industries.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

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Public relations is a growing presence in daily life. It’s behind much of the news and websites we read, the social media we follow and brands we choose to buy. Read more

Public relations is a growing presence in daily life. It’s behind much of the news and websites we read, the social media we follow and brands we choose to buy. It shapes how we see the world around us. This programme examines the social, political, cultural and economic functions and consequences of PR.

Core modules explore theoretical perspectives applied to PR within communication and cultural studies, and introduce you to its role as a cultural intermediary. You’ll learn to deconstruct the strategies and tactics of PR campaigns and understand how they affect both the organisations that use them and their social and cultural contexts.

You can also tailor this programme to suit you: you’ll choose from optional modules to gain specialist knowledge of topics such as new media, political communication, photography or communication and development. This isn’t a practical training course – instead it offers an insight into the way PR changes how we live, work and relate to each other.Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.

You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.

We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Course content

The programme is based around two core modules that develop your understanding of PR and its role in contemporary society. You’ll think about PR as a cultural force, exploring theories and research in the field to apply them to different PR campaigns. As you investigate the relationships between PR, the media, politics and commerce, you’ll consider PR practices as they relate to other communications functions like branding, and advertising.

On top of this, you’ll build specialist knowledge through your choice of optional modules. These vary every year, but can include topics such as television narrative, media and globalisation, urban narratives, and media and democratisation. The optional modules allow you to focus on topics that suit your own interests or perhaps reflect your career plans.

Throughout the year, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the year.

If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.

Course structure

Compulsory modules

  • Public Relations Theory 30 credits
  • Public Relations, Culture and Society 30 credits
  • Dissertation and Research Methods 60 credits

Optional modules

  • Technology, Media and Critical Literacy 30 credits
  • Communication and International Affairs 30 credits
  • Feminism, Identity and Media 30 credits
  • Media, Culture and Globalisation 30 credits
  • International Film Industries 30 credits
  • The Media and Democratisation: Global Perspectives 30 credits
  • The Reporting of Politics 30 credits
  • Innovations in Political Communication 30 credits
  • Politics and the Media 30 credits
  • Communication and Public Opinion 30 credits
  • Multimedia Journalism 30 credits
  • Communication and Development 30 credits
  • The Cultural History of Promotional Communication 30 credits
  • Radio Technologies, Industries and Cultures 30 credits
  • Identity, Culture and Technology 30 credits
  • Urban Narratives 30 credits
  • Cultures of Contemporary Photography 30 credits
  • Cinematics and Photography 30 credits
  • Integrated Communication 30 credits
  • Rhetoric and Public Speaking 15 credits
  • Managing Business Across Cultures 15 credits
  • International Organisations: Context, Theory and Practice 15 credits
  • Writing for Professional Purposes 15 credits
  • Critical Debates in Culture and Place 30 credits
  • 'Race', Identity and Culture in the Black Atlantic 30 credits
  • Researching Inequality in the Media 30 credits
  • Reality TV: Truth or Fiction? 30 credits

For more information on typical modules, read Public Relations and Society MA Full Time in the course catalogue

For more information on typical modules, read Public Relations and Society MA Part Time in the course catalogue

Learning and teaching

MA modules will use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops. Independent study is also crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You should anticipate spending at least 20 hours per week on independent study associated with your modules.

Assessment

Assessment methods may vary depending on the modules you choose. They’re likely to include essays, case analyses, group projects and reports. Optional modules may even use literature reviews, campaign reports or even video and photography projects.

Career opportunities

This is not a practical training course, but it gives you a real insight into the construction, influence and impact of PR in a range of contexts.

You’ll also acquire or refine high-level skills in areas such as research, analysis, interpretation and oral and written communication, as well as having good cultural, political and critical awareness.

You’ll be well prepared for a career in PR or public affairs in a wide range of sectors, working in-house for large or small organisations or in an agency context. There are also opportunities for PR professionals in specialist sectors such as finance or the non-profit sector.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.



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The MA in Cultural Policy, Relations and Diplomacy is a trans-disciplinary programme that addresses the theory and practice of cultural policy, cultural relations, and cultural and public diplomacy- http://www.gold.ac.uk/pg/ma-cultural-policy-relations/. Read more
The MA in Cultural Policy, Relations and Diplomacy is a trans-disciplinary programme that addresses the theory and practice of cultural policy, cultural relations, and cultural and public diplomacy- http://www.gold.ac.uk/pg/ma-cultural-policy-relations/

This broad area of study and the terminology applied to it is fluid and expanding. Having culture as the underlying thread, the programme explores areas such as:

arts policy and management
globalisation
cultural relations
public diplomacy
cultural and arts diplomacy
external communications
place branding
This will provide a unique perspective into this field of study, and will examine topics such as mobility of cultural practitioners, cultural identity, intercultural dialogue, mutuality, propaganda, soft power, hegemony, influence and perceptions.

Goldsmiths' location in provides you with a unique experience of living in a multicultural world city, which is of great relevance to the study of cultural policy, relations and diplomacy.

You'll study in the Institute for Creative and Cultural Entrepreneurship (ICCE). ICCE's individual and institutional links with an extensive network of organisations, policy advisors and cultural practitioners in those areas in London and in Europe allow you to experience exceptional research and study resources.

Industry links

ICCE’s established organisational links include, for example, the British Council, Visiting Arts, EUNIC London Hub and Demos. ICCE is also a member of ENCATC (the leading European network on Cultural Management and Cultural Policy education). The Institute is also responsible for fostering the sharing of information and discussion of issues related to international cultural relations across disciplines on the JISCMail list cultural-relations-diplomacy.

Expert staff and invited professionals

Our staff and invited academic and professional experts will enhance your learning. They'll discuss relevant literature and will present case studies and practical examples with local, national and global dimensions involving a range of individuals and organisations, including corporations, governments, international bodies and NGOs.

Contact the department

If you have specific questions about the degree, contact ICCE.

Modules & Structure

This MA is a 180-credit programme consisting of four 30-credit modules and a 60-credit dissertation.

The two main modules of the programme, Cultural Policy and Practice and Cultural Relations and Diplomacy are complemented by a module on Contemporary Issues in Cultural Policy that brings to the fore present themes that require further study.

The fourth module of the programme is an option from a selection of modules covering arts engagement, media, business, languages and politics - this is designed to allow you to tailor the programme to your own particular skills and/or interests.

The teaching methodologies used in these modules will be conducive to creative and independent in-depth and collaborative learning. They'll culminate in the production of a final dissertation in which you will explore in detail a topic building on your interests and knowledge.

The programme allows and encourages you to engage in work placements while attending the modules. These are not a formal part of the programme, but some support will be provided building on ICCE’s extensive experience of internship management and network of contacts.

Skills

Graduates of this programme develop a wide range of skills and competencies.

Knowledge and understanding

You'll be able to:

Describe and understand a range of practices, policies, structures and systems in the cultural policy and international cultural relations areas involving a variety of stakeholders (individuals, NGOs, foundations, corporations, governments, international and supranational organisations)
Define and understand the use of theories and key concepts in cultural policy, cultural relations and cultural and public diplomacy, such as culture, identity, globalisation, soft power, hegemony, influence, propaganda, mutuality, trust, intercultural dialogue, nation building/branding
Discuss the importance of cultural policy in relation to international cultural relations
Understand the diverse and changing relationships between culture/arts, politics and international relations
Build on your existing experience and/or interest to develop knowledge within cultural policy and international cultural relations

Cognitive and thinking skills

You'll be able to:

Analyse and evaluate the role of the 'actors' and their practices, as well as the structures and systems framing cultural policy and international cultural relations
Discern how to apply a range of trans-disciplinary concepts and theories to the understanding of policies, practices, structures and systems in the areas of cultural policy, cultural relations and cultural diplomacy
Identify and critically analyse contemporary issues
Build on your existing experience and/or interest to further develop analytical, critical and conceptual skills within cultural policy and international cultural relations

Practical skills

You'll be able to:

Analyse public policies in the areas of culture and international cultural relations at micro and macro levels
Devise, develop, conduct and deliver an independent piece of research relevant to cultural policy and international cultural relations, using a self-reflective approach
Demonstrate the origins of your thinking in cultural policy and international cultural relations by adequately referencing sources that have been evaluated for credibility, objectivity, accuracy and trustworthiness
Communicate effectively and succinctly through oral presentation and express yourself in writing for academic and other audiences, employing when necessary the appropriate ICT tools and skills

Key transferable skills

You'll be able to:

Share and exchange expertise and skills with other students and the tutors on the course employing effective written and oral communication skills
Demonstrate you are an independent and creative learner able to exercise initiative and personal responsibility for your own learning and planning processes
Conduct research methodically to find an answer that is complete, accurate and authoritative
Work effectively as part of a team

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring… Read more

Overview

The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring a broader view, that incorporates several disciplines, from visual design to sound design, from storytelling to consumers' psychology and marketing techniques, thus addressing a strongly integrated approach whose aim is to identify the core assets and to orchestrate them into a consistent brand identity.

Branding is now much more than the definition of a visual image: it's the creation of a rich and attractive environment, to catch the consumer's attention and bring him into the brand world, to share the brand values and to become an informal sponsor of the brand. The Master in Visual Brand Design is a unique opportunity to acquire hands-on competencies and in-depth knowledge on how to design the identity of a company and/or organization, by integrating graphic design skills with strategic thinking. The program includes an internship in a company working in the disciplinary field. Careers

The Master Program in Visual Brand Design is aimed at giving the participants the skills to become visual brand designers with a complex and rich approach, or brand managers capable of orienting the company needs towards an innovative direction, working as freelances or inside medium/big sized companies in the fields of Fashion, Design, Events and Expos Management, Digital Media and Services, or in Public Administrations.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language (IELTS 5.0 academic or equivalent certificate).
The program is addressed to candidates with a curriculum in Visual and Graphic Design, Design, Communication and Marketing, or other disciplines related to the program’s field of study.

Job Opportunities

The Master in Visual Brand Design aims to form Visual Brand Designers and dynamic Brand Managers figures open to innovations, that are visionary and versatile, direct and effective. Designers who have a rich and complex approach that can guide the needs of the company in a new direction, either as freelancers or as employees of medium to large companies operating in the fields of fashion, design, events, trade shows, services, digital media or in public administration.

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Visual Brand Design of Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.

The Master has worked with:

Bastard, Danone, Forevermark, Fundacion Escultor Berrocal, Glamour, Mondadori, Park Hyatt, Royal Rose, Smartbox, Unieuro.
For more information please visit http://www.domusacademy.com

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Bringing together those with a passion for contemporary cinema, this course focuses on a range of current approaches to film studies and provides an in-depth study of specific areas such as American independent, European, British and Far East cinema. Read more
Bringing together those with a passion for contemporary cinema, this course focuses on a range of current approaches to film studies and provides an in-depth study of specific areas such as American independent, European, British and Far East cinema. It will enable you to develop a critical understanding of the importance of theory, method and analysis to the study of film, and you will be encouraged to test out original approaches, both in seminars and written work.

Key features
This MA offers the opportunity to carry out research into a variety of areas, including gender and sexuality on screen; religion, philosophy and film; censorship and ideology; industry and independents in New Hollywood; and cinema and media in the global context. You may also carry out research at the British Film Institute (the largest film archive in the world).

If you are interested in further research, this course provides an excellent foundation for MPhil/PhD study.

What will you study?

You will study all that is new, vital and innovative in contemporary and emergent cinemas. You will evaluate and critically analyse a range of perspectives on cinema in light of contemporary developments, shifting cultural alliances and patterns of cross-fertilisations. In addition, you will be introduced to the main areas of debate in the history of film criticism. Current modules focus on American cinema (mainstream and independent), post-1960 British cinema, European cinema (with specialist studies on gender and sexuality, and place and identity) and world cinema (with case studies on South-east Asia, Latin America, India and Iran).

In writing your dissertation, you will demonstrate your ability to research a topic of your choice in depth, gaining a rigorous grasp of current theoretical and methodological debates relevant to the subject area, as well as an understanding of the historical and cultural context.

Assessment

Essays, presentations, research projects, and dissertation.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-Film History Theory and Analysis
-Film Studies Dissertation
-Media and Cinema in a Global Context

Optional modules
-British Cinema 1960s to Today
-Freedom, Censorship and Subversion
-Gender and Sexuality in Contemporary Cinema
-Special Study: Branding the Self: Celebrity, Identity and David Bowie
-Special Study: Getting High on Cinema. The Drug Experience Film
-Special Study: Screaming out Loud: International Horror Television and Film
-Vamps, Divas, Tramps, Lolitas

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The Digital Design MA is concerned with the creation of any digital or computer related content or products. This includes digital media, digital products, digital interiors, digital exhibitions and installations, digital graphics, digital fashion and even digital branding and marketing. Read more
The Digital Design MA is concerned with the creation of any digital or computer related content or products. This includes digital media, digital products, digital interiors, digital exhibitions and installations, digital graphics, digital fashion and even digital branding and marketing. You can specialise in the following:

• Digital media design, including multimedia design, web design, 2D and 3D computer animation, visual and special effects for TV and film, mobile app design for tablets and smart phones, computer and video games, virtual and augmented reality and 2D and 3D visualisation

• Digital product design, including the design of any computer-based or screen-based product such as smartphones, smart TV’s, tablet devices, smart watches, games consoles, smart household appliances, information systems and 3D digital printing

• Digital interior design, including digital display and projection design, intelligent interiors, digital lighting design and digital furniture design

• Digital exhibition, museum and installation design, including digital heritage resources, digital archeology, interactive kiosk and installation design, virtual museums and exhibitions

• Digital graphic design, including the design of e-books, e-learning, interface design, interaction design and digital signage

• Digital fashion design, including the design of wearable computing, smart clothing design and digital fabrics

• Digital branding and marketing design, including digital corporate identity design, logo design, social media marketing, digital channel advertising and promotion

You will have access to industry standard software and hardware such as Adobe Creative Suite and Autodesk MAYA while working in a dynamic environment with ongoing multimedia research and commercial projects. There are also opportunities to work on digital design projects set by external companies and other organisations. You will develop the skills and ideas to go on to employment as a digital designer or to set up your own business as a freelancer after graduation.

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