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This course is accredited by the Chartered Institute of Marketing. On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. Read more
This course is accredited by the Chartered Institute of Marketing.

On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. You will work on live case studies and consultancy projects throughout the course, including a marketing research project for an organisation. Along with the theory, you will gain the practical marketing experience that employers are looking for. Additional workshops further improve your career opportunities, through gaining knowledge from experts and by developing key transferable skills. You will gain a good understanding of how these marketing are applied.

See the website http://www.brookes.ac.uk/studying-at-brookes/courses/postgraduate/2015/marketing-january/

Why choose this course?

- Employability: This course helps you develop academically and professionally through professional skills workshops held throughout the course. This enhances your future employment prospects. You will benefit from the Chartered Institute of Marketing (CIM) dual award for a professional diploma. Oxford Brookes is also recognised as an exam centre for the Institute of Direct and Digital Marketing (IDM). You can access the IDM's resources and job website. By focusing on the digital aspects of marketing you will be prepared for a range of careers including customer relationship management and direct marketing.

- Teaching and Learning: Oxford Brookes University Business School offers a great environment for studying Marketing. We have a track record of excellence in teaching, learning and research and you will be supported in your studies and beyond. Oxford Brookes University Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.

- Experiences: Our course is interactive and social. We provide you with the chance to bond with your classmates and get to know your new surroundings. One way in which we do this is through the GPS Oxford Challenge. You will search Oxford for clues and tasks, earning points for completing the challenges on the tablet device, with the winning team announced at the end of the day.

- Oxford Location: Oxford offers everything you could want as a student and more. As one of the world’s great centres of learning, it is a bustling and stunning cosmopolitan city full of history and beautiful buildings. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region. Oxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available.

- Student support: As a student you will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Specialist facilities

Our Business School Postgraduate Centre at Wheatley Campus has a state-of-the-art lecture theatre, well equipped seminar rooms and a postgraduate lounge and private study area.

The Wheatley Campus library provides specialist business resources including 1,000 sets of UK and overseas companies' annual reports, statistics on all aspects of business and management, postgraduate MA, MBA, MSc and PhD theses in marketing and marketing examination papers.

How this course helps you develop

- You will develop an advanced knowledge and critical understanding of the most important and current marketing concepts, approaches and frameworks. Concepts are related to a wide variety of marketing contexts, with an international and multicultural dimension, to develop your ability to apply your learning to their specific circumstances.

- The class discussions, hands-on projects, consulting assignments and guest talks with marketing professionals from a broad range of organisations create an intellectually stimulating environment. You will learn about marketing management in practice, about the latest research developments and about what it takes to succeed in a career in marketing. We provide personalised guidance and access to a large range of workshops and networking opportunities. You can take advantage of the exemptions that the programme carries for the Chartered Institute of Marketing (CIM) professional certification and prepare for the Institute of Direct and Digital
Marketing (IDM) professional certificate.

Careers

- By completing this master's course you will ready for a career in marketing within many different types of organisations, including manufacturing and retailing, service organisations, charities and government.

- You will enhance your career opportunities and be well prepared for a range of roles including marketing manager, product and brand management, market analysis and research, customer relationship and services management, sales and account management, direct marketing, internet marketing, public relations, media and advertising.

- You will be equipped to start your own business.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.

Research highlights

Research areas covered in the department of Marketing include brand management (including brand equity, branded content, brand personality, political branding, brand mapping and place branding), customer engagement and retention strategies, digital marketing strategies, digital economy and social media.

Research in this department is grouped around three clusters: Brand Strategy, Customer Relationship Management and Digital Marketing.

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The Marketing, Distribution, Sales and Exhibition MA* is a unique, two-year Masters degree that gives participants all the tools to pre-sell, market, distribute, retail and exhibit films, television shows and games in the digital age. Read more
The Marketing, Distribution, Sales and Exhibition MA* is a unique, two-year Masters degree that gives participants all the tools to pre-sell, market, distribute, retail and exhibit films, television shows and games in the digital age.

Quick Facts

- 2 Year Course
- Full-time
- Course runs Jan-Dec each year
- Next intake: January 2017
- NFTS Scholarships available for UK Students

COURSE OVERVIEW

- A unique course, giving participants an unparalleled knowledge of marketing, distribution and retail
- Gain an in-depth understanding of how new and innovative media are used alongside traditional methods.
- Become an innovator and expert in this field.
- Increase employability.
- Two four week placements at major media firms.
- Take part in seminars lead by prestigious companies.
- Attend one key market in each sector – the Berlin Film Festival in MIPCOM and EGX.
- Access to NFTS's Passport to Cinema and Masterclasses lead by major creative figures from film, television and games.

Visit the website https://nfts.co.uk/our-courses/masters/marketing-distribution-sales-exhibition

The digital age has revolutionised the way that audiences and consumers interact with and consume content. Film, TV, music, books and computer games are now bought and sold over a dizzying array of platforms, from traditional cinematic exhibition to premium-priced SVOD pre-releases of movies in your living room, and from boxed computer discs from retailers to free-to-play app games on your mobile phone.

This course will take participants through the process of taking a piece of content (a game, TV show or a feature film) to its market – examining how the sales, marketing, distribution and retail (or exhibition) side of each industry works from “nose to tail”. The course will also look at the emergence of new and innovative forms of media that merge traditional media with digital markets (including Youtubers, branded content among others) and the commercial side of each. By the end of the course students will be expected to have an unrivalled overview of the three key sectors and be able to move between them with ease, making them both very employable executives and marketers who can utilise multi-disciplinary skills to innovate in their chosen sector.

At the heart of the course are two four-week work placements at major media firms, alongside professionally led seminars from some of the world’s most prestigious companies.

Over the course of the two years, students will learn:

- Key branding and marketing concepts within the creative sectors.
- Sector-specific commercial and creative trends, national and international marketplace analysis
- The full distribution value chain of each of the industries – film, television, digital entertainment and computer games
- How sales, distribution and marketing coalesce to help raise finance and complete projects
- The retail ecology and process of each sector
- The legal processes underpinning rights management and the exploitation of content
- Press, PR and opinion formers within each sector, and structured within a broader context
- Social media strategy
- SEOs and digital revenues

CURRICULUM

Below is an indicate course outline:

Term 1 (January – March)

- Introduction to the value chain of each sector (film, TV, games, digital entertainment)

Term 2 (April – July)

- Work Placement 1
- Marketing, branding and Advertising

Term 3 (September – December)

- Business of Film
- Practical marketing, sales and distribution project
- Visit MIPCOM

Term 4 (January – March)

- Legal and business affairs in marketing, distribution, sales and retail/ exhibition
- Press and PR
- Visit Berlin Film Festival

Term 5 (April – July)

- Work Placement 2
- Retail, Exhibition and Broadcast

Term 6 (September – December)

- Preparation of student final project
- Visit EGX

* Subject to Validation

WORK PLACEMENTS

Students will undertake two four-week work placements - one in the first year and one in the second year of the course at media companies, to gain experience both of the cut and thrust of a product launch (whether it is a film, game or television show) and to make contacts. These work placements will be researched by students, and agreed by tutors in advance. These placements aim to challenge and augment the participant’s skillset, and at least one must be taken within a company outside the participant’s favoured media industry.

MARKET ATTENDANCE

Students will also attend one key market in each sector – the Berlin Film Festival in February; MIPCOM in October and EGX in September. These are opportunities to see the scale of the worldwide market and to meet potential collaborates and business partners.

STUDENT FINAL PROJECTS

Students’ final projects will be a live proposal for, and implementation of, an ambitious sales, marketing and distribution strategy for a film or computer game. Participants are expected to either bring a project for consideration by tutors (for example an indie game or independent feature film), or will be placed within a company to initiate and run a fully worked-through strategy for the delivery of a product to consumers. This will be augmented with a self-reflective report on the successes and failures of the campaign.

NFTS BENEFITS

Course participants will have full access to the NFTS’ optional creative stimulus strands, including: Passport to Cinema (weekly screenings of classic and pre-release films in the state-of-the-art campus cinema or at the BFI Southbank); and NFTS Masterclasses - major creative figures from film, television and games screening their work and discussing with students in the campus cinema. Recent speakers include David Fincher (Director, Seven, Gone Girl), Andy Wilman (Executive Producer, Top Gear), Graham Linehan (The IT Crowd, Father Ted) and Hamish Hamilton (Director, Super Bowl XLVIII).

APPLY WITH

- A two page overview of a marketing campaign that you are familiar with.

HOW TO APPLY

You can apply directly to us at the NFTS by clicking on the link below:

- APPLY FOR MARKETING, DISTRIBUTION, SALES & EXHIBITION COURSE (https://nfts.co.uk/sign-me-up/apply-now/?nid=2024)

You can apply online, or download a word document of the application form to submit via email

When selecting your course, please ensure that you have read the entry requirements and details of the supporting materials that should accompany your application.

TIMING YOUR APPLICATION

We are happy to receive applications 24/7 and 365 days a year up until the deadline. That said, there is no particular advantage to submitting your application very early. The important thing is that your application shows us your latest work and tell us about your most recent filmmaking experiences.

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This newly launched MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from the subject areas of marketing and sociology. Read more
This newly launched MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from the subject areas of marketing and sociology. The programme explores claims that our contemporary world can be best understood as a consumer society and a brand culture and explores how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour with a view to better understand how it functions as a determinative mode of production and mediation whose influence reaches well beyond spheres of consumer behaviour and marketing management and into the realms of politics, culture and the environment.

See the website https://www.royalholloway.ac.uk/management/coursefinder/maconsumption,cultureandmarketing.aspx

Why choose this course?

We live in an age that is often described as a Consumer Culture, as though the primary way in which we relate to each other and understand ourselves is through our own consumer behaviour. In such a world everything becomes reconfigured according to the logic of marketing and branding. This course looks in-depth at the claims of a Consumer Culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. In short, this is a programme that seeks to develop understandings of the world in which we now live.

Department research and industry highlights

- ESRC project - Branded Consumption and Social Identification: Young People and Alcohol
- ESRC Seminar Series Award for Motherhoods, Markets and Consumption 2009-2010

Course content and structure

You will study three core units and and three elective units (one in Marketing and one in Sociology) over the first two terms. In the third term you will complete a dissertation.

On completion of the programme graduates will have:
- Considered a wide range of theoretical issues relating to contemporary lives that form the basis of marketing practice.
- This knowledge may be useful for a career in marketing professions however the primary motivation for students should be the desire to understand.
- An opportunity to pursue a research career; or use their studies to augment and progress their current careers in fields such as marketing, education, health and social care, journalism, development, social policy and politics.

Assessment

Assessment is carried out by a variety of methods including essays, group projects and a dissertation.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different areas, including:
- Senior Associate at Bank of China International
- Reporter at Xinhua News Agency
- Senior Associate at PricewaterhouseCoopers
- Finance Officer at Ealing Borough Council
- Relationship Manager (Investments) at Barclays Bank

This taught masters course equips postgraduate students with the subject knowledge and expertise required to pursue a successful career, or provides a solid foundation for continued PhD studies.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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